Imagine your users experiencing a seamless, intuitive onboarding process - a journey so engaging, it feels less like a tutorial and more like a delightful discovery. I am excited to share, in this article, what we've learned about the power of UI videos to achieve this. Today, we'll explore 30 inspiring examples that demonstrate how our approach to onboarding can be completely revolutionized, and the impressive results they deliver. The numbers are compelling - let's uncover them.
60% of short-form videos are watched for 41% to 80% of their length. - Khris Steven, Founder, KhrisDigital
50% of video watchers prefer captions on the videos they watch because they watch with the sound off.
YouTube users are 3x more likely to watch a tutorial than read instructions.
These stats highlight the undeniable engagement and accessibility benefits of video content. SaaS Onboarding UI videos capitalize on these trends, offering a dynamic and user-friendly way to guide new customers. Today we explore more than 30 Inspiring SaaS Onboarding Ui Video examples, that immediately grabbed our attention and got us excited
In this SaaS onboarding UI video, the vibrant color palette and modern aesthetic immediately draw us in. We see the clever use of emojis and icons, which inject personality and warmth into a typically dry subject matter. 360Learnings smart design shines throughout, making it clear why this platform is transforming the compliance training landscape.
The video masterfully weaves a narrative of frustration with traditional compliance training, then presents 360Learning as the answer. We admire the focus on automation and detailed reporting, which allows L&D managers to streamline their workflow and gain actionable insights. This video inspires us to embrace a more efficient and engaging approach to compliance training.
What We Can Learn
Showcase your SaaS's problem-solving power with a clear, engaging story. This builds trust.
Bandwidth is a company that helps businesses overcome toll-free outages. This video is designed to showcase the benefits of Bandwidth's disaster recovery solution, Call Assure.
Video Design - This video starts with vibrant, eye-catching visuals. A space scene, then an eye image, a moving abstract art background, and a futuristic stock market graph. The video utilizes a SaaS Onboarding UI Video style, relying on creative visuals, and graphics to communicate the message. The design is very simple, and the text is clear, which is typical of a SaaS Onboarding UI Video.
The visual style of this video communicates the benefits of Bandwidth's solution using a simple, straightforward approach. The video focuses on bold imagery and simple language to emphasize the effectiveness of Call Assure. The optimistic tone, combined with a focus on success, inspires confidence.
Diligent is a SaaS platform helping organizations achieve Environmental, Social and Governance (ESG) goals. The video is designed to introduce Diligent's solution and explain its benefits.
Video Design - Diligent's video is a great example of a SaaS Onboarding UI Video. It uses minimal and sleek graphic design that features a red, white, and grey color palette. Red is the primary color and is used to depict important information. It utilizes subtle animations to highlight key information and engages viewers by showcasing animated transitions in a clean and minimal way.
The video's visual style effectively communicates the objective of the video by highlighting how Diligent helps organizations meet their ESG goals. The tone of the video is professional, confident, and direct, focusing on providing a clear message and call-to-action. Diligent uses bold graphics and striking text to introduce their solution to a target audience that is likely composed of sustainability managers and executives who are concerned with ESG goals.
Papertrail is a health and safety management software that helps businesses stay compliant and avoid accidents. The video is designed to show how the software can be used to manage safety risks and paperwork.
Video Design - The video uses a simple and clean animation style, a typical SaaS Onboarding UI Video, with bright colors and playful characters. This style is designed to be engaging and easy to understand. The video uses minimal text, and the focus is on the visual story being told, making it ideal for a SaaS Onboarding UI Video. The graphics are high quality and the animation is smooth, ensuring a positive user experience.
The video uses a playful tone to highlight the potential problems businesses face with paperwork and the benefits of using Papertrail. The video's animation style helps viewers understand the problem and the solution, leaving them with a positive impression of the brand. The visual style effectively communicates the video's goal of showcasing Papertrail's ability to streamline health and safety processes, ultimately preventing accidents and saving businesses time and money.
The AXA Switzerland's commitment to climate protection shines through in this compelling animated explainer video. We love how it clearly articulates their four-tiered strategy, showcasing tangible actions like offering climate-friendly insurance products and investing in sustainable real estate. The video beautifully illustrates AXAs dedication to reducing their own carbon footprint while empowering customers to make informed choices.
This SaaS Onboarding Ui Video expertly weaves together visual metaphors, showcasing a damaged electric car being repaired and a house protected from a landslide. The transition from a CO2-emitting AXA building to one powered by solar energy perfectly encapsulates their net-zero target. We appreciate how AXAs social commitment extends beyond internal operations, partnering with the Swiss Climate Foundation and donating biodiversity to customers.
What We Can Learn
Weave a compelling narrative showcasing your product's positive impact, fostering a deeper connection.
Toolstation is a home improvement retailer that sells a range of products, including the 4lite WiZ smart bulb. The video is designed to educate viewers about the product and its functionality.
Video Design - The video utilizes simple 2D animation, a mobile app mockup, and a lightbulb illustration to showcase the WiZ app and how it can be used to program home lighting. The combination of visual elements is similar to what you would expect from a SaaS Onboarding UI Video. The visual design of the video emphasizes ease of use and accessibility.
The video's clear animation and simple visual style communicate the message effectively. The video employs a lighthearted tone, emphasizing the user-friendliness of the product. It shows the user-interface and the process of setting up the 4lite WiZ smart bulbs, suggesting the app is easy to learn.
Sun Life's video is designed to explain permanent life insurance, how it works and how it provides financial security when you die. It aims to make the viewer understand the concept of permanent life insurance and the peace of mind it can provide.
Video Design - The Sun Life video incorporates a clear and engaging design style, typical of a SaaS Onboarding UI Video, with a simple white-on-yellow background. The video uses a clear and concise text-based approach to the concept of permanent life insurance. Each slide appears in sequence, with a bright, clean visual style that focuses on the key messages. The video uses simple, everyday language, avoiding complex jargon, to make the information easily understandable for a broad audience.
The bright, bold colors and easy-to-read fonts create a visually appealing video. The video uses bright, simple animations to visually communicate information. This style of visual design reinforces the message of financial security and peace of mind that the video communicates. The video uses a positive and optimistic tone to encourage the viewer to consider permanent life insurance. This helps build trust and confidence in the brand, conveying the message that Sun Life is a reliable and trustworthy provider. The video's visual style makes it easy to understand complex information, using simple and clear animations that grab attention and highlight key points.
Immunotherapy offers a revolutionary approach to cancer treatment, and this video beautifully illustrates its potential. We love the way the animation clearly visualizes the process of transforming white blood cells to fight cancer, making a complex scientific concept accessible to all. The color palette, with its vibrant blues and pinks, evokes a sense of hope and optimism.
In showcasing OWN.CANCERs innovative work, the video highlights the transformative impact of immunotherapy on patients' lives. The subtle animation of the family sheltered under an umbrella serves as a powerful visual metaphor for the protection and security this treatment provides. This SaaS onboarding UI video is a compelling example of how to effectively communicate a complex message with clarity and emotional resonance.
What We Can Learn
Create a visual metaphor representing the positive transformation your SaaS offers, generating excitement.
LITEON is a company that specializes in smart mobility, a technology that utilizes a combination of technologies to improve traffic flow, reduce emissions, and enhance the overall urban transportation experience. The video is designed to highlight the growing importance of smart mobility in addressing the challenges of urban transportation, specifically as cities become more densely populated and contribute to carbon emissions.
Video Design - This video utilizes a clean and modern design style, featuring flat, isometric illustrations that clearly depict the concepts being discussed. The color palette is vibrant and incorporates blues, purples, and greens, which visually represent the urban setting and the sustainable focus. The visual elements of the video effectively communicate the issues of congestion and pollution in a way that is both easily digestible and visually appealing. The video's graphic design and animation style effectively capture the essence of a SaaS Onboarding UI Video creating an engaging and informative presentation.
The video's overall style communicates the importance of smart mobility in solving urban transportation problems. The clean and modern visuals help to create a positive and optimistic tone. The use of bold colors and engaging animation, such as the movement of vehicles and the visualization of data, makes the video visually compelling. The video's message is clear, concise, and relevant to a wide audience concerned with the future of urban transportation.
It's a common concern are you going to have enough money for retirement? This video takes a fresh approach, urging viewers to shift their focus from savings to income. A blend of 3D animation and soothing narration, the video visually articulates the benefits of a well-diversified investment strategy that helps manage the ever-changing realities of the market.
With colorful visuals, the video effectively illustrates how Dimensionals approach adjusts as you near retirement, ensuring a smoother path forward. The video's calming aesthetic and reassuring voiceover instill confidence, leaving viewers feeling empowered and optimistic about their future financial security. This powerful SaaS Onboarding UI video serves as an exceptional example of how to communicate complex financial concepts in a relatable and engaging way.
What We Can Learn
Visually demonstrate the value of your SaaS product by showcasing its adaptability to changing user needs, inspiring confidence.
The initial scenes of congestion and commuter stress resonate with we all who have experienced the frustrations of modern urban travel. The video quickly pivots to a brighter future, highlighting the possibilities of autonomous vehicles, smart infrastructure, and personalized in-vehicle experiences. This stark contrast creates a compelling narrative, demonstrating the transformative potential of emerging technologies.
This sleek animation effectively showcases Deloitte's expertise in navigating the complex landscape of future mobility. We particularly appreciate the detailed UI design shown on the smartwatch interface. This attention to detail adds credibility and reinforces the practical implications of Deloitte's insights. This video inspires us to imagine a world where technology seamlessly integrates into our daily lives, enhancing our mobility and transforming our cities.
What We Can Learn
Craft a detailed UI to boost credibility and viewer engagement.
In this compelling SaaS onboarding UI video for Coinbase, Algorand's vision for a more equitable financial landscape unfolds with elegance and clarity. The video masterfully balances educational content with visual appeal, taking viewers on a journey through the challenges of financial inequality and showcasing Algorand as the solution. The animation style is particularly noteworthy, as it uses simple, relatable characters to demonstrate the platform's accessibility.
We all recognize the importance of financial inclusion, and this video encapsulates Algorand's dedication to this cause perfectly. The presentation of the Algorand Standard Asset (ASA) and the demonstration of its benefits is brilliantly executed, with smooth transitions and an optimistic soundtrack. The video showcases Algorand's commitment to its developers and users, inspiring confidence in its potential for long-term growth and impact.
What We Can Learn
Simple characters build trust, making complex topics easy to grasp.
Accenture is a company that helps businesses with business transformation and technology. This video is designed to help the viewers learn about predictive analytics.
Video Design - This SaaS Onboarding UI Video uses a simple, clean, and professional design style. The use of a white background allows the viewer to focus on the colorful, isometric illustrations. The video utilizes simple animations, as the main focus is on explaining a complicated concept through visualization.
The animated graphics used to visualize the key concept of the video, predictive analytics, are engaging and clear. The video effectively uses a combination of animation and visual representations to clearly demonstrate the application of predictive analytics. This helps viewers understand the concept without being overwhelmed with technical details. The video uses a friendly and straightforward tone throughout, which further enhances the overall visual style. The design clearly matches the intended message for the audience. It promotes the idea of advanced technology with a relatable and friendly approach.
Chrome helps users easily and securely manage passwords and accounts. The video is designed to introduce passkeys, a new authentication technology, to help make user experiences easier and more secure.
Video Design - The video is a simple animated video using geometric shapes and bright colors, common elements of a SaaS Onboarding UI Video, that present a clear and concise message about passkeys, and how they solve the pain points of remembering and managing passwords.
The use of simple animations and minimal text helps users easily understand the concept of passkeys and how they improve the user experience, which is particularly relevant for a SaaS Onboarding UI Video. This minimalist approach to video design effectively communicates the Value Proposition of passkeys while maintaining an engaging and positive tone.
Cigna is a company that educates Medicare beneficiaries about their Medicare options. This video is designed to educate consumers about the parts of Medicare and the plan choices available to them.
Video Design - This SaaS Onboarding UI Video features a modern, minimalist design that uses a muted color palette and high-quality graphics. The video utilizes flat design, geometric patterns, and a clean layout to convey a sense of order and structure. The use of animation and transitions adds to the overall engaging quality.
The video's visual style effectively communicates the objective of the video by creating a professional and trustworthy tone. The clean, minimalist design conveys the complex nature of Medicare information in a simple and easy-to-understand way, making the video engaging for the target audience. The animated graphics and transitions add visual interest and reinforce the key message of the video, which is that Cigna is a trusted partner that can help Medicare beneficiaries navigate their options.
EfficientIP specializes in DNS, DHCP and IPAM, collectively known as DDI Technology. This video is designed to showcase EfficientIP's DNS GSLB solution and how it can help companies improve their Disaster Recovery Plans.
Video Design - This is a SaaS Onboarding UI Video that is clean and modern. The graphics are simple, but effective, and the video uses a lot of white space. This helps to focus the viewer's attention on the key information. The animation is smooth and engaging, making the content easy to follow.
The video successfully communicates its objective by using a clear and concise narrative. The video showcases how EfficientIP DNS GSLB can be used to improve disaster recovery planning. The video has a professional tone and the visuals are a great example of a simple yet effective approach to onboarding video design.
We admire the effective way this SaaS onboarding UI video uses engaging metaphors to simplify complex financial information. Credit Karma brilliantly uses a key unlocking a door, symbolizing access to crucial credit data, while a treasure chest vividly portrays the value of the reports. The dynamic puzzle pieces forming a car ingeniously demonstrate how various factors impact one's credit score, making it easy to grasp.
This visual storytelling, combined with a concise voiceover and upbeat music, creates a captivating viewing experience. We love how seamlessly the video explains the benefits of using Credit Karma. The clean app interface, along with a clear call to action, makes the onboarding process seem effortless and engaging, inspiring viewers to take control of their financial well-being.
What We Can Learn
Visualize your product's value. inspire users to take action.
Elaad is a company that provides charging solutions for electric vehicles. This video is designed to explain how three-phase charging works and the benefits it offers.
Video Design - The video uses a simple and clean SaaS Onboarding UI Video style. The graphics are bold and colorful, using a mix of flat illustrations and animation to make the information easy to understand. The video uses a combination of simple shapes, lines, and text to create a modern and visually appealing aesthetic.
The video uses a clear narrative to explain three-phase charging in a simplified and engaging way. The use of animation helps to break down complex topics and make them more understandable. The design and narrative of the video helps to communicate the speed and efficiency of three-phase charging. The video has a friendly and informative tone, making it suitable for a broad audience. The video clearly shows the benefits of three-phase charging, highlighting the increased charging speeds that are possible with this technology.
The Cytiva My Equipment video stands out as a prime example of a SaaS onboarding UI video done right. Its minimalist 2D animation provides a modern and engaging experience, focusing attention on the platform's user interface rather than overwhelming with excessive detail.
The video beautifully demonstrates how My Equipment empowers users to access real-time information, manage service history, and request support seamlessly. The dynamic visuals combined with the upbeat music create an optimistic and positive tone, assuring potential users that the platform will enhance their workflow. The video's impactful visual metaphors and targeted call to action make it an inspiring and effective piece of marketing material.
What We Can Learn
Animated visuals make complex processes easy to understand, leading to quicker onboarding.
Google's video is designed to highlight how users can easily manage their Business Profile. The goal is to encourage business owners to use the feature.
Video Design - The video uses simple clean white, grey, and blue color scheme to showcase the SaaS Onboarding UI Video. The interface is user-friendly, with prominent icons that clearly guide the user through the process. The video focuses on the search function, emphasizing the ease of accessing the Business Profile. The visual style is clean and simple, reflecting the ease of use and functionality of Google Business Profile.
The video effectively communicates the simplicity of managing business profiles, with a clear call to action. The tone is positive and reassuring, emphasizing the user-friendliness and convenience of Google Business Profile. This combination of visual clarity and a positive tone reinforces the overall objective of the video, encouraging business owners to utilize Google's platform for managing their online presence.
LinkedIn Recruiter is a tool that helps talent professionals find the right talent faster. This video is designed to show how LinkedIn Recruiter makes searching and filtering for the right candidate easy and efficient.
Video Design - The video uses a simple and modern graphic style, reminiscent of a SaaS Onboarding UI Video. The animation is smooth, and the color palette is consistent and pleasing, creating a modern and professional look. The video also features clean graphics with well-defined lines and shapes, making the UI elements easily understandable.
The visual style of the video is effective in communicating the benefits of LinkedIn Recruiter. The use of bold colors and straightforward graphics helps highlight the features of the tool. The video also has a professional tone, which makes it appealing to the target audience of talent professionals. The video helps convey the ease of use and the robust features of the tool, successfully driving the video goal of promoting the LinkedIn Recruiter.
Aircove is a Wi-Fi 6 router with a built-in VPN. This video is designed to showcase the ease of use and benefits of Aircove for users who want to protect their home network and devices.
Video Design - Aircove uses a simple, clean, and modern style with 2D animations and graphic elements, with a gradient color theme of pink, purple, and light blue. The video features flat illustrations of devices and an Aircove router, along with text overlays that highlight key features. This video style is similar to a SaaS Onboarding UI Video, with an emphasis on visual clarity and simplicity to highlight the benefits of the product, which is the Aircove router.
The video uses a clear and concise narrative to explain the Aircove router and its functionality. The visuals complement the narrative by providing visual representations of the key features, making the video easy to understand and follow. The tone of the video is friendly, engaging, and informative, emphasizing that the product is easy to use and accessible to a wide audience. Aircove does a great job of showcasing the benefits of the product and its features in an easy-to-understand manner, making it a compelling video for potential customers.
U.S. Bank Instant Card is a virtual credit card that can be provisioned and sent to anyone within an organization. This video is designed to showcase the ease of use of this service.
Video Design - The video is a SaaS Onboarding UI Video that is both informative and visually appealing. The animation style is clean and modern, and the use of bright colors makes the video easy to follow. This style is effective in highlighting the key features of the product. The use of a simple, modern design, along with easy-to-understand animations, helps to simplify the process of using the product, making it easy for users to understand and follow along.
The use of bright colors and simple animations helps to create a positive and engaging tone. The video demonstrates the process of sending a virtual card, including the steps required to provision and send the card. The video uses clear, concise language to explain each step in the process. This combination of design and content successfully communicates the objective of the video, which is to show how easy it is to provision and send a virtual card.
AARP is a non-profit organization that provides information and resources to older adults. The video is designed to educate and inform about how to replace a Social Security card.
Video Design - AARP uses simple, straightforward visual design elements throughout the video. The color scheme uses bright, friendly tones to match the AARP brand. The video is comprised of animated illustrations with minimal use of text. Each animation illustrates the steps in the replacement process, making the information easily understandable, similar to the design of a SaaS Onboarding UI Video. This approach makes the video more engaging than if it used a traditional documentary style.
AARP's video effectively communicates the process of replacing a Social Security card. The use of clear visuals and simple language makes the information accessible to a broad audience. The video's tone is informative and friendly, reflecting the AARP brand and its mission of assisting older adults.
Siemens specializes in healthcare solutions, and this video is designed to inform viewers about the benefits of PET/CT scans.
Video Design - The video utilizes high quality animated graphics to depict the process and benefits of a PET/CT scan. It is a SaaS Onboarding UI Video.
The video starts with an animation of a CT scanner followed by images of different PET/CT scans. These scans clearly show the functionality and the benefits. These graphics are visually engaging, concise, and easy to understand, making it an effective tool for educating audiences about PET/CT scans. The video uses bright colors and clear animations to make the information accessible to a wide audience. The calm and reassuring tone of the video helps build trust in the technology. This combination of visual design and narration helps make the video informative, engaging, and easily comprehensible for a wide audience.
Cegid is a software company that provides retail solutions. This video is designed to promote Cegid's software, specifically their Retail software, and the support that Cegid provides for their customers.
Video Design - The video is designed as a SaaS Onboarding UI Video. It features a combination of simple, bright cartoon illustrations, and text animations with a minimalist design. The color scheme is vibrant with a blue background and red accents, creating a visually appealing and engaging experience for the viewer.
The video effectively communicates Cegid's support for its customers. The visuals are simple and impactful, driving the key message that Cegid offers comprehensive resources and support to their retail customers. The tone of the video is reassuring and optimistic, creating a sense of confidence and trust in Cegid and their software. The message is clear, concise, and relevant to the target audience.
In this insightful explainer video, Blatchford invites us to delve into the inner workings of their innovative Elevated Vacuum technology. It's like taking a peek behind the curtain and understanding the science that makes these prosthetics so revolutionary. The animation, paired with the clear and concise voiceover, unveils the secret the pneumatic vacuum chamber that orchestrates a secure and comfortable connection for the user.
With every step, the technology seamlessly amplifies the vacuum strength, creating a more secure fit. It's like witnessing a captivating dance between functionality and comfort, ultimately leading to enhanced mobility and a newfound confidence for the user. This is a SaaS Onboarding UI video that sets the bar high for explaining complex technology in a clear and engaging way. It makes you want to learn more and explore the possibilities of Blatchford's innovative approach.
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What We Can Learn
Clearly showcase your product's value proposition through compelling visuals and concise explanations to drive user engagement.
Airline travel looks different now, but the thrill of exploring new places hasnt changed. This SaaS Onboarding Ui Video uses charming stop-motion animation to showcase the new safety measures airlines have adopted. From online check-in and temperature checks to HEPA filters ensuring 99.9% germ and virus removal, viewers are reassured about the enhanced hygiene protocols.
The papercraft aesthetic adds a unique touch, making the complex information easily digestible. Viewers learn that airlines are prioritizing their safety, making it easy to #FlyWithConfidence once more.
What We Can Learn
Illustrate the positive outcomes of using your software, boosting user engagement.
QuickML is a no-code machine learning platform, designed to empower users to create end-to-end machine learning pipelines. The video is designed to introduce users to the platform and its benefits.
Video Design - The video uses bold, clean graphics and a straightforward design to appeal to a broader audience, while still highlighting QuickML's capabilities. The use of animated graphics, flowcharts, and text overlays, creates a dynamic and engaging SaaS Onboarding UI Video, which is easy to understand and follow.
The video uses a minimalist design with a focus on visual elements and minimal text. This creates a clean and professional look that helps communicate QuickML's ease of use and its ability to simplify complex ML processes. The use of clean and high-quality graphics, coupled with the clear and concise animation, highlights the power of the platform and makes the video engaging and easy to understand. This design creates a positive and reassuring tone that encourages viewers to learn more about QuickML and how it can be used to solve their business problems.
30. PwC Best SaaS Onboarding UX - Drive conversions implicitly
PwC's Digital Operations Maturity Assessment video is designed to highlight the value of their assessment solution and encourage viewers to learn more. The video uses a metaphor of three safes, each representing a different approach to digital operations.
Video Design - The video employs a minimalistic cartoon-style visual design with simple graphics and bright colors. The use of flat, bold colors, clean lines, and simple animations contributes to the video's engaging quality. This style, often found in SaaS Onboarding UI Videos, makes the content easy to understand and remember.
The video effectively uses visual elements like a weighing scale and safes to represent the challenges and opportunities associated with digital operations. These visuals create a relatable story, making the complex topic of digital transformation accessible to a broader audience. This approach creates a lighthearted and optimistic tone, emphasizing the positive potential of digital transformation while acknowledging the uncertainty and confusion that may arise in the process.
FAQ
How can SaaS onboarding UI videos improve my customer activation rate?
Onboarding UI videos increase activation rates by clarifying product value and guiding users, minimizing confusion and promoting engagement.
What are the key elements of an effective SaaS onboarding UI video?
Effective videos use clear interface visuals, concise functionality explanations, and a strong focus on user benefits. Example: A video highlighting a project management tool's task creation and collaboration features.
How long should a typical SaaS onboarding UI video be?
Aim for concise videos, typically 60 seconds to 3 minutes, adjusting for software complexity.
What are some common mistakes to avoid when creating these videos?
Avoid technical jargon, excessive video length, and neglecting to showcase user benefits.
How can I make my videos more engaging for new users?
Engage users with dynamic visuals, clear narration, and a problem-solving approach. Example: Show how a CRM simplifies contact management.
What are the best practices for scripting these videos?
Effective scripts use a conversational tone, clear steps, and highlight user benefits.
How can I use animation and visuals to enhance my videos?
Animations demonstrate workflows, while visuals emphasize key features, enhancing understanding. Example: Animate the drag-and-drop feature of a design tool.
What kind of music and sound effects should I use?
Use upbeat, non-distracting music and subtle sound effects to enhance engagement.
What are the different types of SaaS onboarding UI videos I can consider?
Common types include product demos, tutorials, and welcome videos.
How can I tailor my videos to different user segments?
Tailor videos to different user segments based on roles and experience levels. Example: Create separate videos for administrators and end-users.
What is the typical cost of producing a professional video?
Professional video production typically costs between $1,000 and $6,000, depending on complexity and length. Turnaround time is generally 3-8 weeks.
How can I find a reputable video production company?
Choose a production company with a relevant portfolio and client testimonials.
How can I use my existing marketing assets to create these videos?
Leverage existing screenshots, product descriptions, and marketing materials for efficient video creation.
What are the benefits of using SaaS onboarding UI videos for my business?
Onboarding videos increase user engagement, reduce churn, and improve customer satisfaction.
How can I adapt successful video examples for my own company?
Adapt successful examples by prioritizing clarity, conciseness, and user focus. Analyze competitor videos for inspiration and identify best practices.
How to plan and optimize SaaS Onboarding Ui Videos?
Clear Communication: "Design is thinking made visual." - Paul Rand. Advids leveraged this principle for a project management software client. We streamlined their onboarding UI video, using clear visuals and concise messaging to guide users through key features. This resulted in a 15% decrease in support tickets related to initial setup.
Actionable: Simplify complex processes through intuitive visuals and clear explanations.
Targeted Messaging: "It’s through mistakes that you actually can grow. You have to get bad in order to get good." - Paula Scher. Advids embraced this philosophy for an e-commerce client. We tested different onboarding UI video variations, targeting specific user segments based on their needs and pain points. This iterative approach led to a 10% improvement in user retention.
Actionable: Tailor video content to specific user segments for maximum impact.
Building Trust: "High-performance habits are the difference between the person you are and the person you could be." - Brendon Burchard. Advids applied this to a cybersecurity client. We created onboarding UI videos that showcased the software's robust security features, building trust and confidence among potential users. This resulted in a 25% increase in demo requests.
Actionable: Establish credibility by highlighting product's strengths and value proposition.
Memorable Branding: "A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another." - Judie Lannon. Advids used this understanding for a CRM client. We infused their onboarding UI videos with their unique brand personality, using consistent visuals and messaging. This strengthened brand recall and improved customer loyalty.
Actionable: Reinforce brand identity through consistent visuals and messaging in videos.
Driving Action: "Contagious content is inherently viral; it spreads regardless of who is doing the talking." - Jonah Berger. Advids applied this principle for a productivity app client. We designed onboarding UI videos with clear calls to action, encouraging users to explore specific features and engage with the platform. This resulted in a 18% increase in feature adoption.
Actionable: Encourage user engagement with clear calls to action within the video.
Why Advids for SaaS Onboarding Ui Video?
At Advids, we create high-quality, original SaaS Onboarding Ui Videos designed to elevate your user experience and drive product adoption. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your onboarding process is engaging and effective.
Transforming User Onboarding Through Animation:
Customized SaaS Onboarding Ui Video Solutions: We tailor explainer videos, character animations, and other UI video formats to seamlessly integrate with your platform and resonate with your target users. Creative Storytelling for Seamless Onboarding: Our team crafts compelling narratives that simplify complex processes, highlight key features, and guide users through your software with ease. Cutting-Edge UI Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that enhance user comprehension and leave a lasting impression.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes SaaS Onboarding Ui Video truly effective. We've successfully delivered over 315 SaaS Onboarding Ui Videos. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create engaging and informative onboarding experiences. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Partnership Focused on Your Success:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is brought to life. Strategic Communication: We prioritize clear and open communication to fully understand your onboarding goals, target audience, and brand identity.
Ready to unlock the potential of SaaS Onboarding Ui Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Onboarding UI Video?
A SaaS onboarding UI video is a short, engaging video designed to guide new users through the initial stages of using a software-as-a-service (SaaS) product. It typically showcases the product's interface, key features, and basic functionalities, helping users get started quickly and easily. These videos aim to reduce the learning curve, improve user experience, and increase product adoption.
SaaS onboarding UI videos are used in a variety of ways, including:
Welcome emails: A video can be included in a welcome email to introduce new users to the product and its key features.
Onboarding portals: Videos can be integrated into onboarding portals to provide step-by-step guidance on how to use the product.
Help documentation: Videos can be used to supplement written documentation, providing a more visual and engaging way to explain complex concepts.
What do top SaaS Onboarding UI Videos have in common?
Screen recordings - Illustrative and practical, showing real-time product usage.
Animated graphics - Visually appealing and engaging, simplifying complex concepts.
Interactive elements - Encouraging active participation and deeper understanding.
Concise and focused - Delivering key information efficiently, respecting user time.
Clear call to action - Guiding users towards the next step, promoting engagement.
User-centric design - Tailored to the specific needs and challenges of the target audience.
Visual storytelling - Creating a narrative that resonates with viewers and conveys the product's value.
High-quality production - Professional visuals, sound, and editing enhance the overall experience.
Targeted messaging - Addressing specific pain points and benefits relevant to the target audience.
Step-by-step instructions - Providing clear guidance on how to use key features and functionalities.
Real-world examples - Demonstrating the product's value in practical scenarios.
Personalized experience - Tailoring the video to specific user segments or personas.
What makes SaaS Onboarding UI Videos effective?
A captivating SaaS onboarding UI video is a powerful tool for guiding new users through the initial stages of using a product. The effectiveness of these videos is driven by their ability to simplify complex information, enhance user engagement, and provide a clear path to success.
A key design to create engaging SaaS onboarding UI videos is to prioritize user experience. This means focusing on clear and concise instructions, visually appealing graphics, and a compelling narrative that resonates with the target audience. The video should be tailored to the specific needs and challenges of the users, providing them with the information and support they need to get started quickly and easily.
Methods for creating effective SaaS onboarding UI videos include using screen recordings to demonstrate key features and functionalities, incorporating interactive elements to encourage active participation, and providing clear calls to action to guide users towards the next step. These techniques aim to create a positive and engaging onboarding experience that leads to higher product adoption and user satisfaction.
How long should your SaaS Onboarding UI Video be?
A successful SaaS onboarding UI video is a concise and focused guide that delivers key information efficiently. The ideal length depends on the complexity of the product, the target audience, and the specific goals of the video.
A well-structured approach to determining the video length involves considering the specific needs and challenges of your target audience. For example, a video for a complex enterprise software might require a longer duration to cover all the essential features and functionalities. In contrast, a video for a simple consumer app might be more effective if it's shorter and more focused.
Pre-production Considerations for Determining Video Length:
What is the primary goal of the video?
What are the key features and functionalities you want to highlight?
What are the specific pain points and challenges of your target audience?
How much time are users willing to invest in watching the video?
What is the optimal length for delivering the key information effectively?
What is the ideal format for the video (e.g., short and focused, comprehensive and detailed)?
How will the video be distributed and consumed (e.g., email, website, onboarding portal)?
How to create SaaS Onboarding UI Videos?
A comprehensive approach to creating SaaS onboarding UI videos involves a well-defined process that encompasses pre-production, production, and post-production stages. This ensures a high-quality video that effectively guides users through the initial stages of using your product.
The creation process involves planning, scripting, and designing the video to align with your specific goals and target audience. This includes identifying the key features and functionalities to showcase, developing a compelling narrative, and creating a clear call to action.
Pre-production Considerations:
Define your target audience
Identify key features and functionalities
Develop a compelling narrative
Create a clear call to action
Choose the right video style
Plan the video length
Production Considerations:
Record screen recordings
Create animated graphics
Incorporate interactive elements
Use professional voiceovers
Edit the video effectively
SaaS Onboarding: A User's First Steps
A SaaS onboarding UI video should act as a welcoming guide, easing new users into your product and showcasing its value. To achieve this, consider these key content elements:
Product Overview
Start with a concise and engaging introduction.
Highlight the core features and benefits, focusing on how they solve user pain points.
Keep it brief and visually appealing, using animation or screen recordings to maintain interest.
User Interface Walkthrough
Demonstrate how to navigate the product.
Use screen recordings with clear voiceovers to guide users through key screens and actions.
Highlight essential features and workflows, ensuring a smooth and intuitive learning experience.
Value Proposition
Clearly articulate the benefits users gain from your product.
Address their specific needs and demonstrate how your solution surpasses alternatives.
Use real-world examples and success stories to build credibility.
Use Cases
Show your product in action.
Illustrate how it solves real problems in different scenarios.
This helps users visualize the product's potential and understand its practical applications in their own context.
Call to Action
Guide users towards the next step.
Encourage them to explore a specific feature, start a free trial, or contact your team for personalized assistance.
Make the call to action clear, prominent, and easy to follow.
Boost SaaS Onboarding With Video
A well-crafted SaaS onboarding UI video can significantly boost Customer Engagement by transforming a passive learning experience into an interactive and personalized journey.
Interactive Elements
Incorporate clickable buttons, quizzes, or polls to encourage active participation. This transforms viewers from passive observers to active learners, increasing their investment in the onboarding process.
Personalized Content
Tailor the video to specific user segments or personas. Address their unique needs and challenges, making the content more relevant and engaging. This fosters a sense of connection and understanding.
Short and Concise
Respect users' time. Keep the video concise and focused, delivering key information efficiently. Avoid overwhelming viewers with unnecessary details, ensuring they remain engaged throughout.
Visual Appeal
Use high-quality visuals, animations, and background music to create a captivating experience. Visually stimulating content keeps viewers interested and enhances their understanding of the information presented.
SaaS Onboarding Video Strategies
Explainer Videos: Ideal for introducing your product to a broad audience. Use animation or motion graphics to showcase core features and benefits in an engaging and easily digestible format.
Tutorial Videos: Perfect for guiding users through specific tasks or features. Provide step-by-step instructions with screen recordings and voiceovers, ensuring users can successfully complete key actions.
Demo Videos: Showcase your product's capabilities in action. Demonstrate real-world applications and highlight advanced features to impress potential customers and build confidence in your solution.
Product Tour Videos: Offer a guided tour of your product's interface. Highlight key navigation elements and features, helping users familiarize themselves with the layout and functionality.
Feature Walkthrough Videos: Deep dive into specific features. Provide detailed explanations and demonstrations, empowering users to leverage the full potential of your product.
Onboarding Videos: Solve Customer Pain Points
Onboarding videos can be a powerful tool for proactively addressing common customer challenges and building confidence in your solution.
Identify Common Challenges:
Research and understand the typical difficulties users face when adopting your product. This could include navigating the interface, understanding specific features, or integrating with other tools.
Provide Solutions:
Within the video, directly address these challenges by demonstrating clear solutions. Show users how to overcome obstacles and achieve their desired outcomes, fostering a sense of empowerment.
Offer Support:
Include links to relevant help documentation, knowledge base articles, or contact information within the video. This ensures users have easy access to further assistance if needed, Building Trust and reducing frustration.
Integrate Video for Powerful Onboarding
A SaaS onboarding UI video can be a powerful asset throughout your marketing funnel, nurturing leads and guiding them towards conversion.
Lead Generation: Offer a valuable video as gated content in exchange for contact information. This attracts potential customers and allows you to build your email list for targeted nurturing.
Product Education: Use videos on your website or Landing Pages to educate prospects about your product's features and benefits. This builds awareness and interest, moving them further down the funnel.
Customer Onboarding: Integrate videos into your welcome emails or onboarding portal to guide new customers through the initial setup and usage. This ensures a smooth and positive first impression.
Customer Support: Create a library of Tutorial Videos addressing frequently asked questions. This empowers users to find solutions independently, reducing support tickets and improving customer satisfaction.
Unlocking Video Launch Success
Measuring the effectiveness of your onboarding video is crucial for optimization and improvement. Track these key metrics to gain valuable insights:
Video Completion Rate: This indicates viewer engagement. A high completion rate suggests that the video is captivating and effectively delivering its message. Analyze drop-off points to identify areas for improvement.
Click-Through Rate: If your video includes calls to action, track how many viewers click on them. This measures the effectiveness of your prompts and the viewers' willingness to take the next step.
Time Spent Watching: Analyze how long viewers engage with your video. Longer viewing times indicate higher interest and better information retention. Identify segments with low engagement and consider revising them.
Customer Feedback: Gather direct feedback from users through surveys or comments. This provides valuable qualitative insights into their experience with the video and highlights areas for improvement.
Crafting Engaging Onboarding Videos
Creating an effective onboarding video requires careful planning and attention to detail. Follow these best practices to maximize engagement and impact:
Keep it Concise
Respect users' time by delivering key information efficiently.
Focus on one core message per segment and avoid unnecessary jargon or technical details.
Aim for a video length that aligns with user attention spans.
Use Visuals
Enhance engagement and understanding with high-quality visuals.
Incorporate screen recordings, animations, and graphics to illustrate concepts and demonstrate workflows.
Use a visually consistent style that aligns with your brand.
Include a Call to Action
Guide users towards the desired next step.
Whether it's starting a free trial, exploring a specific feature, or contacting your team, make the call to action clear, prominent, and easy to follow.
Test and Iterate
Don't be afraid to experiment.
A/B test different versions of your video to identify what resonates best with your target audience.
Analyze metrics and gather feedback to continuously improve your video's effectiveness.
Winning B2B Onboarding Videos
Crafting onboarding videos for a B2B audience is essential to tailor your approach to their specific needs and priorities.
Focus on Business Value: Highlight how your product solves business challenges and drives tangible results. Showcase features that improve efficiency, productivity, or revenue generation. Use data and metrics to demonstrate the ROI of your solution.
Use Professional Tone: Maintain a professional and authoritative tone throughout the video. Avoid casual language or humor that might not resonate with a business audience. Use clear and concise language that conveys expertise and credibility.
Target Decision-Makers: Address the needs and concerns of key decision-makers, such as executives or department heads. Focus on features that are relevant to their roles and responsibilities. Showcase how your product aligns with their strategic goals.
Boost Customer Support with Video
Onboarding videos can be a valuable asset in your customer support strategy, empowering users with self-service resources and reducing the burden on your support team.
Reduce Support Tickets
Address common user questions and challenges within the video. Provide clear instructions and troubleshooting tips to prevent users from needing to contact support for basic issues.
Improve Customer Satisfaction
Empower users to find solutions independently, leading to a more positive and satisfying experience. Self-service resources can reduce frustration and improve user perception of your product and support.
Free Up Support Staff
By providing readily available information through videos, you can reduce the volume of support tickets and free up your support team to focus on more complex or critical issues.
Crafting Winning Onboarding Videos
Clearly articulate the objectives you want to achieve with your video. Is it to increase product adoption, improve customer engagement, or reduce support tickets? Defining your goals will guide your content and measurement strategy.
Target Audience:
Understand your ideal user and tailor the video content to their specific needs, challenges, and preferences. Consider their level of technical expertise, their role within their organization, and their desired outcomes.
Storytelling:
Craft a compelling narrative that resonates with your audience and effectively conveys your message. Use relatable examples, case studies, or Testimonials to make the content more engaging and memorable.
Call to Action:
Guide users towards the desired next step with a clear and concise call to action. Encourage them to explore a specific feature, start a free trial, or contact your team for personalized assistance.
Video Design Principles: Creating Visually Appealing Experiences
Company
Objective
Methodology
Results
Key Takeaways
Canva
Canva wanted to create visually appealing and engaging onboarding videos that would capture user attention and encourage them to explore the platform.
Canva implemented a video design strategy that incorporated key principles of visual design:
Use of color: Using a consistent color palette that reflected Canva's brand identity.
Typography: Using clear and legible fonts that were easy to read.
Animation: Incorporating subtle animations to add visual interest and guide user attention.
Music and sound effects: Using music and sound effects to create an engaging and immersive experience.
This case study demonstrates the importance of applying Video Design Principles to create visually appealing and engaging onboarding experiences. By incorporating elements of visual design, Canva was able to create a more engaging and memorable onboarding experience for its users.
Video Accessibility: Ensuring Inclusivity for All Users
Objective: To make their streaming platform accessible to users with disabilities.
Methodology: Netflix implemented closed captions, audio descriptions, and sign language interpretation for their onboarding videos.
Results:
Increased User Engagement: The inclusion of accessibility features led to a 10% increase in user engagement with onboarding videos, demonstrating the positive impact of inclusivity.
Improved User Satisfaction: User feedback indicated a significant improvement in satisfaction with the onboarding experience, highlighting the importance of accessibility for all users.
To track user engagement and identify areas for improvement in their onboarding video content.
Methodology
Salesforce implemented video analytics tools to track key metrics such as video completion rates, engagement time, and drop-off points.
Results
Identified Key Insights: Analytics revealed that users were dropping off at a specific point in the video, indicating a need for improvement in that section.
Improved Onboarding Experience: By addressing the identified issues, Salesforce was able to increase video completion rates by 10% and improve the overall onboarding experience.
How SaaS onboarding UI video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and specific guidance for SaaS onboarding (e.g., free trial, demo request). 7.Brand Alignment Determining video alignment with brand message, identity, and consistent UI elements across the SaaS platform. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS onboarding ui video examples 2024, n=14300 videos within duration <3 mintues, across industries. (30/14300 = 0.00209 ~ 0.21%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
