30 Software Product Explainer Videos To Drive Product Adoption

Imagine crafting software brilliance, then facing deafening silence at launch. Ouch, right? Building it is just the first hurdle; showcasing its value is the real climb. Software product explainer videos are your sherpa in this ascent. They cut through the noise, highlighting why your software is the answer users crave. A picture is worth a thousand words, and a video? Well, let's just say the proof is in the pudding. Just how powerful are these videos? The numbers speak for themselves.

• 90% of consumers say that video can help them make a purchasing decision.
• Posts with a video get 10x more engagement than those without video.
• Social media video ads generate 12 times more shares compared to traditional image-based ads.

These stats paint a clear picture: video is king in the digital age. Leveraging the power of explainer videos can bridge the gap between a brilliant product and a captivated audience, transforming curious onlookers into loyal users. Let's dive in and explore 30 Effective Software Product Explainer Video examples to ignite your inspiration and amplify your marketing success.

1. FireMon

FireMon Automation is a solution that helps security operations teams automate security processes. The video is designed to demonstrate the levels of automation available with FireMon.

Video Design - This Animated Software Demo Example video uses isometric graphics and vibrant colors. These elements are visually appealing and create a sense of depth. The use of minimalist graphics and simple animation styles keeps the focus on the content and highlights the key features. The design provides a clear overview of FireMon's automation capabilities and visualizes different aspects of security automation.

The visual style of the video effectively communicates the objective of showcasing FireMon's automation features and benefits. The use of animated elements helps the audience visualize the process of automation. The overall tone is informative and engaging. The video's design is streamlined, and the simple animation helps maintain a clear and concise presentation, making the video easy to understand for a wide audience.

2. Wonolo 2D Software Explainer Video - Simplify hiring implicitly

Wonolo believes staffing shouldn't be hard work. This video is designed to introduce Wonolo, a solution that helps connect you with a pool of local workers for your business.

Video Design - This Animated Software Infographic video uses a simple, clean, and professional design style. Wonolo's brand colors, yellow and white, are used consistently throughout the video. The graphics are simple, making the information easy to understand. The animation is smooth, allowing the viewer to quickly grasp the process of using the software.

The use of clean, bright graphics and a friendly tone effectively communicates the objective of the video. The visual design clearly demonstrates the ease of use of Wonolo, which is a key message of the video. The narrative emphasizes the benefits of using the platform, highlighting how Wonolo makes it easy to find hard workers for your business.

3. Logicom

Logicom provides a simple, full-stack IT solution for customers facing cloud migration and demanding challenges. This video is designed to show how Logicom can help businesses navigate these challenges and achieve success.

Video Design - The video uses simple, clean, and modern graphics with a green and white color scheme. The use of line icons and minimalist shapes creates a consistent style throughout, highlighting the ease of use and accessibility of the solution. This video style can be categorized as an Animated Software Usability video, emphasizing the efficiency and user-friendliness of the offered solutions. The animation is smooth and engaging, making it easy to follow the narrative and understand the benefits of partnering with Logicom.

The use of a simple design language combined with a clear message about the benefits of the solution and the challenges it addresses allows the video to communicate its objective clearly. The overall tone of the video is positive and reassuring, emphasizing the solution's ability to overcome obstacles and drive business success. This encourages viewers to learn more about Logicom and the potential benefits for their own business needs.

4. o9

o9 Solutions provides software for businesses to make better planning and decision-making. The video is designed to illustrate how businesses can improve their operations by replacing old systems with o9's cloud-native platform.

Video Design - The video uses a minimal and clean design with flat colors and geometric shapes. This simple style is typical of a Product Explainer Storytelling Animation video. The use of a black background highlights the visual elements, emphasizing the software being presented.

The video makes a strong case for the need for a new approach to supply chain management by showing the shortcomings of legacy planning systems. The animation style used communicates the message about the need for a new approach to planning and decision-making. A modern and engaging style is used throughout the video to illustrate the challenge of outdated systems, the benefits of o9's solutions, and the potential for success with its platform. The animation style and overall design create a positive, professional, and innovative tone.

5. PropheSee

Imagine a world where managing your marketing data is as simple as using one app. The PropheSee Software Product Explainer Video brings that vision to life. It opens with a relatable scene of a marketer drowning in a sea of data, then introduces PropheSee as the life raft they desperately need. The clean animation style and relatable characters immediately grab the viewer's attention.

PropheSee’s strengths are clearly presented: its smart data collection and actionable insights lead to a competitive advantage. The clever visual metaphor of the data-crunching machine reinforces the efficiency and speed of the software. With its affordable pricing plans, PropheSee is positioned as a must-have for marketers looking to enhance their productivity and stay ahead of the curve. This video is an excellent case study for how to make complex software appear user-friendly and desirable.

6. OpenText

OpenText cloud capture service is a solution to enhance business processes and create better experiences. The video is designed to illustrate how OpenText cloud capture service integrates seamlessly with a content management platform, converting unstructured content into easily accessible information.

Video Design - This video uses a clean and modern Software animated explainer Sample video style. White backgrounds and simple, yet attractive line drawings are used to visually demonstrate the concept. Clean and simple lines are utilized to represent documents, folders, and systems. The movement of the documents is also a key visual aspect, representing how the service effortlessly connects disparate systems and makes information accessible.

The visual style successfully drives the key message of the video. The use of simple graphics and animation creates a clear and engaging tone, effectively communicating the value proposition. The dynamic movement of documents and systems highlights the efficiency and accessibility gained through OpenText cloud capture service, highlighting the potential for improved customer and employee experiences through efficient document handling.

7. CareATC Software Product Promo Video - Showcase product benefits authentically

CareATC's Software Product Explainer Video uses vibrant 2D animation to showcase its technology-driven healthcare solutions. The video emphasizes employee wellness and cost savings, highlighting personalized assessments, web-based programs, and primary care access.

Through dynamic visuals and a clear voiceover, CareATC positions itself as a modern, comprehensive healthcare partner. The clever animation guides viewers through a simple understanding of a complex product, while the call to action prompts viewers to explore further at their website.

8. SurveyMonkey

SurveyMonkey Anywhere is an application that lets users quickly and securely collect survey data even if there's no internet access. This video is designed to introduce the application, highlight the features, and showcase how easy it is to use.

Video Design - This Software Demonstration Guide Example video is designed in an engaging style. The video uses a combination of animated graphics and simple illustrations, with a focus on the application's interface. This style makes it easy to understand the features and processes of the application. The design is simple and easy to follow. The visual elements are consistent and help to maintain a smooth flow throughout the video.

The design of the video helps communicate the objective of the video by presenting the application in a simple and relatable way. The visual style is informative and engaging. The tone of the video is conversational, friendly, and straightforward. The narrative is clear and easy to understand, which reinforces the video's objective of introducing the application to the viewer.

9. Syniverse

Syniverse Universal Commerce is a solution that empowers businesses to deliver innovations to the marketplace faster. This video is designed to introduce Universal Commerce and how it simplifies transactions with partners and customers, while creating more opportunities for monetizing goods and services.

Video Design - This video uses bold, bright colors like teal, purple, and yellow, along with minimalist geometric graphics, to highlight the complex challenges involved in managing a multiparty ecosystem. The graphics are strategically placed and designed to represent various stakeholders in an ecosystem. This minimalist design style, combined with the simple and straightforward messaging, makes it a Top Software Product Promo video.

Syniverse Universal Commerce is a visually engaging and informative video. It clearly explains the benefits of the solution by showcasing the multiparty ecosystem and how streamlined workflows can address its challenges. The use of vibrant colors and clear graphics effectively communicates the value proposition of the solution, resulting in a positive and impactful tone.

10. CorVel Minimal Software Product Video

CorVel develops technology and streamlines processes to empower faster, more accurate risk management. This video is designed to showcase their innovation and commitment to technology-driven claims solutions.

Video Design - The video utilizes a clean, modern aesthetic with a bright color scheme and simple, geometric shapes. It follows a Saas Software Intro Idea video style. The visuals are clean and minimalist, with a focus on animated shapes and icons that represent CorVel's technology and services. The color scheme, light blues, and greens, emphasize a sense of calm and reliability, aligning with the brand's commitment to providing fast and accurate solutions.

The video utilizes animated shapes and icons to represent CorVel's technology and services, conveying a sense of innovation and efficiency. The graphics are well-designed and animated smoothly, making for a compelling and engaging visual experience. The video's clean and modern aesthetic communicates the brand's commitment to innovation, professionalism, and customer service, directly tying the visual style to the video's objective of highlighting their expertise in technology-driven solutions. The video's overall tone is positive and reassuring, highlighting the company's ability to provide effective solutions in a complex and ever-changing world.

11. SimplyCast Software Product Walkthrough Video

SimplyCast provides a software solution for marketing automation, email marketing, customer relationship management, and SMS marketing. The video is designed to demonstrate the benefits of using SMS shortcodes for airport travel information.

Video Design - The video is a 2D software video, the visual style is straightforward and clear. Minimalist design is used throughout. Simple graphics, white background, and blue text, are the dominant visual elements. The video uses simple icons and text to illustrate the concepts, which helps to keep the message simple and easy to understand.

The visual design is directly aligned with the video goal, which is to communicate the value proposition of using SMS shortcodes for travel information. The minimalist style creates a clean and professional look, conveying the effectiveness and simplicity of the SMS shortcode solution. The video's narrative tone is informative and practical, matching the target audience of airports, tourism boards, and travel companies.

12. CLEAR

CLEAR Health Pass is a touchless solution to help people safely access work, restaurants and stadiums. The video is designed to show the confidence that people will have by using the CLEAR Health Pass.


Video Design - The video uses a simple minimalist Product Explainer Walkthrough Animation video style to showcase the solution. This style is easy to understand and uses bright colors to make the video engaging. The graphics in the video are clean, with simple, modern visuals, including an illustration of a woman using her mobile phone, as well as the CLEAR Health Pass logo.


The minimalist graphic style clearly communicates the value proposition of the CLEAR Health Pass, which is about safety and security. The video is positive and upbeat in tone, making it easy for viewers to connect with the message. This is a good example of a video that communicates a complex concept, health safety, in a way that is easy to understand and appealing.

13. Superfluid

Superfluid is a protocol that makes it possible for ERC-20 tokens to be streamed seamlessly and gaslessly, enabling web3 developers to create subscriptions, vesting, payroll, and other applications that rely on continuous payments. This video is designed to introduce viewers to the concept of Superfluid and its potential for revolutionizing the way we handle money in the digital world.

Video Design - The video uses a bright and engaging design style that reflects the innovative nature of Superfluid. It relies heavily on abstract, geometric shapes and vibrant colors, giving it a modern and futuristic feel. This approach makes the video more appealing to a younger, tech-savvy audience. Animated shapes move fluidly and seamlessly across the screen, creating an immersive experience that mirrors the smooth flow of tokens made possible by Superfluid. The video effectively uses 3D animation software to create a dynamic and visually captivating experience.

The visual style of the video is highly effective in communicating its objective of introducing Superfluid as a game-changing technology for web3 businesses and developers. The use of abstract shapes and vibrant colors creates a sense of excitement and innovation, while the smooth animation highlights the frictionless and instantaneous nature of the Superfluid protocol. The overall tone of the video is upbeat and optimistic, emphasizing the potential of Superfluid to revolutionize the way we handle money in the digital world.

14. Comarch

Comarch is a company that provides solutions for telecommunications companies. This video is designed to highlight the importance of 5G for a good customer experience.

Video Design - Comarch uses animated graphics, and bright colors for their visual style. This Animated product launch Software video is engaging and is able to grab the viewers attention with its simple but appealing design.

Comarch shows how 5G can enhance the game day experience at a stadium by providing fast and reliable streaming, interactive features, and personalized services. The video uses a bright color palette and simple animated characters to create a fun and energetic tone. The engaging and light hearted visuals help convey the message of 5G's capabilities and how it can create a superior customer experience.

15. Conversica Software Product Overview Video

Imagine scaling your team's capacity to deliver exceptional customer experiences while simultaneously boosting revenue. This software product explainer video for Conversica showcases precisely how their digital assistants achieve this. The video’s captivating animations effectively guide viewers through the automation process, from initial contact to long-term customer retention.

The use of dynamic 2D animations and email mockups makes complex concepts surprisingly accessible. Conversica's focus on visual metaphors and smooth transitions enhances viewer comprehension, reinforcing the power of one-on-one communication. The video ends with a compelling call to action, encouraging viewers to start a conversation today at conversica.com.

16. ManageEngine

ManageEngine is a unified endpoint management and security solution. This video is designed to showcase the benefits of ManageEngine's endpoint management solution.

Video Design - ManageEngine uses a modern, sleek design style with cartoon illustrations to effectively depict the everyday issues an IT team faces in managing endpoints. The video features animated cartoon characters that appear friendly and professional, while visual elements showcase real-world scenarios like an office setting, highlighting the everyday tasks and challenges of managing endpoints. The video's animation style is engaging, playful, and vibrant, using color palettes to differentiate secure and vulnerable devices. These factors make this video a great example of a Best App Product Explainer video.

The video utilizes a playful tone, emphasizing how ManageEngine simplifies endpoint management and security with a user-friendly interface. It highlights the solution's capabilities to address various threats, such as unauthorized software downloads, data leaks, and system vulnerabilities, ensuring users understand the value of the product and its impact on their daily operations. The video's narrative emphasizes the importance of endpoint management and security, using visual aids to communicate its benefits and provide a strong call to action. This visual style effectively communicates the importance of the product and its ability to address real-world challenges, attracting viewers and encouraging them to learn more.

17. Codility

Codility is a tech hiring platform that helps hiring teams predict the real-life skills of their candidates. This video is designed to introduce the Codility product and demonstrate the benefits of using their platform.

Video Design - The video design is modern and uses clean, simple graphics that are visually appealing. The use of an animation of the earth and markers to show global cities across time zones is a very effective way to demonstrate Codility's platform scalability. This is a best informative product explainer video, due to its high-quality graphics, clear messaging, and easy-to-understand explanations.

The video's visual style helps communicate its objective by utilizing the clean, simple graphic design to highlight how the platform will benefit hiring teams. The overall tone of the video is professional and engaging, which helps create a positive impression of the Codility platform. The use of graphics like the spinning globe and simplified interfaces provides a clear and concise way to illustrate the value proposition of the platform.

18. Shiftgig

Shiftgig is an on-demand workforce platform that connects businesses with hourly workers seeking flexibility. This video is designed to showcase the ease of use and real-time response capabilities of the Shiftgig platform.

Video Design - The video utilizes a simple, modern design with clean lines and bold typography. The use of graphics, such as the animated hand interacting with the platform interface, creates a visually engaging experience. Green is used as a central color, and a minimalistic design style that evokes the idea of technology, making it a great Best Software Presentation Intro video.

The video's visual style effectively communicates its message of simplicity and speed. The clean and intuitive graphics emphasize the platform's ease of use. The use of animation, like the hand, makes the process feel engaging. The video's overall tone is professional and informative, making it clear that Shiftgig is a reliable and efficient solution for businesses seeking flexible staffing solutions.

19. KIOXIA

KIOXIA is a leading company in the field of flash memory technology, and this video is designed to showcase its innovative products and their impact on people's lives.

Video Design - The video utilizes a Saas Software How-To Sample video style. It uses a clear and concise visual language, featuring a blend of animated graphics and short video clips. The use of bright colors and bold typography, particularly in the display of the BiCS FLASH technology, creates a high-impact visual experience.

The visual design of the video effectively communicates the benefits of KIOXIA's BiCS FLASH technology, particularly the increase in storage capacity and its application in a wide range of products. The video adopts a fast-paced and dynamic tone, highlighting the technology's efficiency and its positive impact on modern life. The narrative structure of the video allows for a quick and easy understanding of the product, leaving a lasting impression on the viewer.

20. Apogee

Apogee provides a solution called the Digital Mailroom, which allows businesses to securely scan incoming paper mail into a PDF format and distribute it electronically. The video is designed to explain how this service works and highlight its benefits.

Video Design - The video utilizes a simple and clean design style, making it easy to understand and engaging for viewers. Animated icons and illustrations, such as a letter, envelope, and a person working on a computer, are used to explain the process of converting paper mail into digital format. The choice of yellow and blue colors creates a positive and energetic atmosphere, aligning with the brand's focus on digital transformation. This visual style aligns with the Saas Software Onboarding Idea video because it provides a clear and concise explanation of the service and its benefits, using simplified visuals to communicate complex ideas.

The use of a clean and minimalistic design style with bright colors, accompanied by clear and concise animations, effectively communicates the idea of converting paper mail into a digital format. This helps viewers grasp the concept easily and understand how the Digital Mailroom can help businesses improve their mail processes. The overall tone of the video is professional and informative, encouraging viewers to learn more about this service and its benefits.

21. MCI

MCI's video is designed to highlight the company's code modernization solutions that use artificial intelligence to refactor code.

Video Design - The video uses a simple but engaging design that highlights the key benefits of using AI for code modernization. MCI uses a clean white background with a distinct design pattern, a series of diagonal lines in a light gray color. This pattern serves as the backdrop for the video's key elements: icons and text. MCI uses two primary colors throughout, a bright green and a dark blue. These elements appear in the video as animated icons representing the process of converting COBOL code to Java. Each icon is outlined in dark blue and filled with a light green color. A shadow is added to each icon, further emphasizing the three-dimensional quality. The video uses minimal text, but the text is impactful and clear, emphasizing the benefits of MCI's solutions. The simple and elegant design serves to enhance the clarity of the message and create an easy-to-understand Software Features Explanation Example video.

The video's visual style effectively communicates the value proposition of MCI's code modernization solutions. Using clear and concise animations, coupled with impactful iconography, MCI is able to show the benefits of using AI to refactor code. MCI's video has a professional yet informative tone. The visuals help to simplify the complexities of AI for code modernization, making the process appear faster, more efficient and less costly. Overall, the video effectively showcases MCI's AI-powered solutions for businesses looking to modernize legacy code.

22. Rubrik Software Product Explainer Video

Rubrik offers a solution for managing and protecting data in the cloud. This video is designed to explain how Rubrik can help businesses accelerate their cloud adoption.

Video Design - The video features a bright and bold color scheme with a clean and modern design aesthetic. It effectively uses animated icons to visualize the key features and benefits of Rubrik. This simple yet powerful approach makes it a great Software Product Campaign video. The use of icons to showcase functions like cloud adoption, archival, and data protection is easily understood.

The video's visual style clearly communicates the objective of accelerating cloud adoption. The bold graphics and simple animation help illustrate the concept of moving data to the cloud, while the clear and concise messaging conveys the benefits of using Rubrik. The video adopts a professional and confident tone which ensures its target audience grasps the message.

23. State Street Software Product Demo Video

State Street Alpha redefines investment management. This Software Product Explainer Video cleverly uses vibrant visuals and a compelling narrative to capture the challenges of fragmented data. From crumbling spreadsheets to hidden iceberg risks, it resonates with portfolio managers seeking a better way. 

The animation dynamically showcases Alpha's real-time insights, collaborative power, and open architecture. This video inspires by demonstrating a seamless flow of information, empowering managers to focus on what matters most: their investments. 

24. PagerDuty Animated Software Product Video

PagerDuty is a digital operations management platform that helps businesses stay on top of urgent work. The video is designed to showcase the platform's capabilities and how it can empower teams.

Video Design - This Software product promotion video uses a clean, minimalist design with a color palette that includes green, light blue, white, and pink. Simple, outlined graphics are utilized, such as circles, squares, buildings, and clouds, to represent the platform's ability to manage complex operations. A fast-paced dynamic editing style keeps the audience engaged. The design choices enhance the video's ability to quickly communicate PagerDuty's value proposition.

The visual style of the video aligns with the objective of driving viewers to the website to learn more about the platform. The video uses bright colors, engaging animations, and clear, concise messaging. This helps to create a positive and professional tone, while also communicating the message that PagerDuty can help businesses manage their real-time operations effectively. The video emphasizes speed and efficiency. The use of green and light blue color schemes convey the brand's sense of reliability, efficiency, and digital expertise. The video's fast-paced editing style reflects the platform's ability to handle urgent work.

25. ZoomInfo

ZoomInfo is a platform that helps businesses streamline their sales processes by connecting them with prospects faster. The video is designed to showcase the pain points of managing various tools and how ZoomInfo Engage can alleviate these frustrations.

Video Design - The video utilizes a simple and clean design style, similar to a Software Tutorial Example video. The background features a subtle beige pattern with light pink and white outlines, creating a minimalist aesthetic. The animation is dynamic, featuring a variety of icons, shapes, and transitions to highlight the different aspects of the product. The use of bright colors like pink and red adds visual appeal.

The simple animation style, combined with the playful use of icons and colors, creates a fun and engaging experience for the viewer. The consistent design elements throughout the video help to clearly communicate the message and highlight the benefits of using ZoomInfo Engage. The light tone of the video helps to engage the viewer, making the information easily digestible.

26. Wartsila

Wartsila's Fleet Optimization Solution (FOS) helps ship owners, managers, and operators run their fleets and vessels with optimal safety, efficiency, and sustainability. This video is designed to introduce the product to its target audience.

Video Design - This video is a Top Software Launch Product video that uses dynamic animation to highlight the features of the software. The video uses a visual design with flat colors, geometric shapes, and a bold color palette to represent data points. The graphics are clean and modern, and the elements of the video are designed to be visually engaging.

The video uses animation to showcase the key features of the solution, including data analysis, voyage planning, and fleet performance management. The animations are smooth and easy to follow. The video uses a tone that is confident, professional, and forward-thinking. The video design and animation effectively drive the goal of the video which is to showcase the product and its benefits, leading viewers to the product website for more information.

27. Scorebuddy

Scorebuddy is a Contact Center QA solution that helps businesses improve the quality of customer interactions. This video is designed to highlight the benefits of Scorebuddy and how it can help businesses of all sizes.

Video Design - This video is a great example of a Top Software product highlight video. It uses a clean and modern design with a simple color palette of white, blue, and yellow. The graphics are minimalist but effective. It uses simple animations to illustrate the points. The simple visuals and easy to follow animation, makes the video easy to understand and engaging.

The design of this video helps communicate the message clearly by showing how Scorebuddy simplifies the process of managing quality. The bright colors and friendly icons create a positive and welcoming tone, which is important for a product that helps businesses improve their customer service.

28. Arctic Wolf Software Product Showcase Video - Build brand awareness implicitly

Arctic Wolf is a cybersecurity company specializing in security operations. This video is designed to showcase their incident response services, emphasizing their expertise in quickly and effectively responding to security threats.

Video Design - The video begins with a simple and minimalist design. A server icon is animated with a glitch effect, symbolizing a cyberattack, then transitioning to a more dynamic graphic with a futuristic feel. The use of color and glow effects adds a sense of urgency and action. It's a good example of an Animated Software Teaser Idea video.

The video design is very clean, with a strong emphasis on the importance of speed and efficiency. The blue and yellow color scheme creates a sense of trust and security, while the fast-paced visuals help to convey the urgency of the situation. The graphic style is simple yet effective, highlighting the brand's core values of speed, efficiency, and trustworthiness. The video is able to communicate the objective of the video, which is to promote the Arctic Wolf Incident Response service. The fast-paced visuals and clear messaging create a sense of urgency, helping to drive the viewer to learn more about the company and its services. The video's tone is professional and reassuring, suggesting that Arctic Wolf is the right choice for organizations looking for a trusted security partner.

29. Streamr

Streamr is a platform that focuses on distributing unstoppable data streams over a global open source peer-to-peer network. The video is designed to highlight the need for innovative and ethical solutions for user data, particularly within the context of the emerging data economy.

Video Design - The video uses a software demo Screencast video style. The visuals are crisp and professional, showcasing a clean design that uses geometric shapes and a minimalist color palette. The animation is smooth and engaging, drawing the viewer in with a compelling narrative.

This particular visual style clearly communicates the goal of the video, which is to inform the viewer about the ethical and sustainable opportunities that Streamr offers within the data economy. The video utilizes a professional and informative tone, emphasizing the potential of data-driven innovation while highlighting the importance of responsible data management.

30. N7

N7 is a digital experience and streaming platform that delivers better digital experiences, drives conversions, and increases engagement. The video is designed to showcase N7's services and demonstrate its value proposition.

Video Design - The video is a Software Showcase video that features a combination of text overlays, imagery, and motion graphics. White text is prominently displayed against various colored backgrounds, including yellow and blue, and the white text is often set against a background of white topography lines. The video utilizes a bold design style with sharp edges and geometric shapes. The graphics are simple and clean, and the transitions between scenes are smooth.

The video's visual style effectively communicates N7's commitment to innovation and its dedication to providing high-quality services. The use of bold graphics and high-quality imagery conveys a sense of professionalism and sophistication. The clean and minimalist design helps to focus the viewer's attention on the key message of the video. The video's overall tone is confident, aspirational, and informative.

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How to plan and optimize Software Product Explainer Videos?

Social Proof Power: "Relationships are everything in business. Everything." - Melonie Dodaro, Social Selling Expert. Advids leverages the power of social proof. For a project management software client, we incorporated user testimonials within their explainer video, showcasing real people benefiting from the software. This built trust and credibility, resulting in a 20% lift in conversions.

Actionable: Integrate testimonials and social proof to build trust.

Accessibility for All: "The only thing worse than being blind is having sight but no vision." - Helen Keller, Author and Activist. Advids believes in inclusive design. For a healthcare software client, we ensured their explainer video included closed captions and audio descriptions, making it accessible to a wider audience, including those with disabilities. This broadened reach and reinforced the client's commitment to inclusivity.

Actionable: Design for accessibility to broaden reach and impact.

User-Centric Design: "Design is about people, and experiences are about behavior." - Whitney Hess, UX Consultant. Advids prioritizes user research. For a CRM software client, we conducted user interviews to understand their pain points and needs. This informed the video's script and visuals, resulting in a highly effective explainer video that directly addressed customer concerns and drove a 15% increase in demo requests.

Actionable: Conduct user research to inform design and messaging.

Data-Driven Iteration: "Fall in love with the problem, not the solution." - Ben Yoskovitz, Lean Analytics Expert. Advids embraces data-driven optimization. For an e-commerce platform client, we A/B tested different versions of their explainer video's call to action, ultimately increasing click-through rates by 12% and improving overall campaign performance.

Actionable: Use data to iterate and optimize video performance.

Brand Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Bernadette Jiwa, Brand Storytelling & Innovation Expert. Advids believes in the power of narrative. For a cybersecurity software client, we crafted a compelling story around the dangers of data breaches and how the client's software provided peace of mind. This resonated with the target audience, leading to a significant increase in brand awareness and lead generation.

Actionable: Craft compelling narratives that resonate with your audience.

Why Advids for Software Product Explainer Video?

At Advids, we create high-quality, original Software Product Explainer Videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Software Product Explainer Videos. We've completed over 320 successful Software Product Explainer Video projects.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their software stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Crafting Compelling Software Narratives:

Customized Software Product Explainer Video Solutions: We tailor each project—whether it's a concise explainer video, engaging character animation, or another Software Product Explainer Video format—to your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with viewers and inspire action, specifically designed to showcase your software's value.
Cutting-Edge Software Product Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impact, ensuring your software stands out.

A Partnership Built on Collaboration:

Collaborative Process: From initial concept to final delivery, we maintain close collaboration, ensuring your vision is realized in the final animation and accurately represents your software.
Strategic Communication: We prioritize clear, open communication to understand your needs, target audience, and brand identity, resulting in impactful Software Product Explainer Videos that effectively communicate your software's benefits.

Ready to unlock the potential of Software Product Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Software Product Explainer Video?

A software Product Explainer video is a short, engaging video that clearly communicates the Value Proposition of your software to potential customers. It typically highlights the key features, benefits, and use cases of your product in a clear, concise, and visually appealing manner. These videos can be used to educate potential customers, generate leads, and drive sales.

Explainer videos can be used in a variety of ways, such as on your website, in email marketing campaigns, or on social media. They can also be used as part of sales presentations or demos.

What do top Software Product Explainer Videos have in common?

What makes Software Product Explainer Video effective?

A compelling software product explainer video is a powerful tool for engaging potential customers and driving conversions. The key to effectiveness lies in a design to capture attention, convey information clearly, and inspire action.

A thoughtfully crafted explainer video is driven by a clear understanding of your target audience and their needs. It focuses on the benefits your software provides, addressing their pain points and showcasing how your product solves their problems. The video should be visually appealing, using animation, graphics, and Storytelling to make your message memorable and engaging.

Methods for creating effective Explainer Videos include using a clear and concise script, incorporating high-quality visuals, and choosing the right music and voiceover. The video should be concise and focused, delivering the key message in a short and impactful way. By following these best practices, you can create explainer videos that effectively communicate your value proposition and drive results.

How long should your Software Product Explainer Video be?

A well-crafted software product explainer video is a powerful tool for engaging potential customers and driving conversions. The ideal length of your video depends on the specific goals and context of your campaign.

A thoughtfully crafted explainer video is driven by a clear understanding of your target audience and their needs. It focuses on the benefits your software provides, addressing their pain points and showcasing how your product solves their problems. The video should be visually appealing, using animation, graphics, and storytelling to make your message memorable and engaging.

How to create Software Product Explainer Videos?

A compelling software product explainer video is a powerful tool for engaging potential customers and driving conversions. The creation involves a strategic process that combines creativity, technical expertise, and a deep understanding of your target audience.

A thoughtfully crafted explainer video is driven by a clear understanding of your target audience and their needs. It focuses on the benefits your software provides, addressing their pain points and showcasing how your product solves their problems. The video should be visually appealing, using animation, graphics, and storytelling to make your message memorable and engaging.

Crafting Compelling Software Explainer Videos

A compelling software product explainer video needs to resonate with viewers and clearly demonstrate the value of your software. To achieve this, consider incorporating these key content elements:

• Highlight the Problem: Begin by showcasing the challenge your target audience faces. This establishes a connection with viewers and sets the stage for your software as the solution. For example, if your software is a project management tool, you could start by showing the frustrations of juggling multiple projects with spreadsheets and emails.
• Introduce Your Solution: Describe how your software directly addresses the identified problem. Explain its core functionalities and how it simplifies complex tasks. For instance, you could show how your project management software provides a centralized platform for managing tasks, deadlines, and team communication.
• Showcase the Benefits: Clearly articulate the advantages of using your software. Instead of just listing features, focus on the positive outcomes users will experience. For example, instead of saying our software has Gantt charts, say our software helps you visualize project timelines and stay on schedule.
• Conclude with a Call to Action: Encourage viewers to take the next step, whether it's visiting your website, signing up for a free trial, or contacting your sales team. A Clear and Concise Call to Action is crucial for converting interest into action. For example, you could end your video with a screen displaying your website address and a voiceover saying Visit our website to learn more and start your free trial today.

Boost Engagement with Explainer Videos

Software Product Explainer Videos are powerful tools for boosting customer engagement. Here's how you can leverage them effectively:

• Craft a Captivating Narrative: Instead of a dry presentation, weave your software's features and benefits into a compelling story. This approach captures attention and makes the information more memorable. For example, you could tell the story of a small business owner who struggled with inefficient processes until they discovered your software.
• Embrace Visual Storytelling: Utilize high-quality visuals, animations, and graphics to illustrate your points and bring your software to life. Visuals enhance engagement and make complex concepts easier to understand. For instance, you could use animation to show how data flows through your software or how different features interact.
• Keep it Concise and Engaging: Respect your audience's time by keeping your video concise and to the point. Eliminate unnecessary jargon and focus on delivering value within a short timeframe. Aim for a video length of 60-90 seconds, focusing on the most impactful information.
• Incorporate Interactive Elements: Consider adding Interactive Elements like clickable buttons, quizzes, or polls to encourage active participation and make the viewing experience more engaging. For example, you could include a quiz at the end of the video to test viewers' understanding of your software's features.

Unleashing Your Software's Story: Video Styles

• Animated Explainer Videos:

  These videos use animation to explain complex concepts, showcase product features, and bring a sense of creativity and engagement to your message. They are ideal for abstract concepts or software with a lot of technical details.

• Live-Action Explainer Videos:

  Featuring real people using your software in realistic scenarios, live-action videos build trust and credibility, demonstrating the product's practicality. They are particularly effective for showcasing the user experience and building an Emotional Connection with viewers.

• Screencast Explainer Videos:

  Ideal for Product Demos and tutorials, screencasts record your software in action, providing a clear and concise walkthrough of its features and functionality. They are perfect for showing users exactly how to use specific features or complete tasks within your software.

• Whiteboard Explainer Videos:

  These videos utilize a whiteboard or similar visual aid to illustrate concepts, processes, and the benefits of your software in a simple and engaging manner. They are effective for explaining complex information in a visually appealing and easy-to-understand way.

Crafting Compelling B2B Software Explainer Videos

• Understand Your Audience: Thoroughly research your target audience's pain points, challenges, and motivations. Tailor your Messaging to resonate with their specific needs and priorities. For example, if you're targeting enterprise-level businesses, you'll want to focus on features like scalability, security, and integration with existing systems.
• Focus on Value Proposition: Clearly articulate the value your software brings to businesses. Highlight how it solves problems, improves efficiency, and contributes to their bottom line. For instance, you could showcase how your software automates tasks, reduces errors, or improves customer satisfaction.
• Use a Professional Tone: Maintain a professional and credible tone throughout the video. Use clear and concise language, avoiding technical jargon that might alienate your audience. Focus on delivering your message in a clear and authoritative manner.
• Include a Strong Call to Action: Direct viewers to take the next step, such as requesting a demo, downloading a white paper, or contacting your sales team. Make it easy for viewers to engage with your company and learn more about your software.

Sales Funnel Video Strategy

A well-crafted explainer video can be a powerful tool for guiding prospects through the sales funnel. Here's how to structure your video for maximum impact:

• Top of the Funnel (Awareness): Focus on capturing attention and introducing your software as the solution to a common problem. Keep it brief, engaging, and focused on piquing interest. For example, you could start with a bold statement about the problem your software solves, followed by a brief overview of your solution.
• Middle of the Funnel (Consideration): Delve deeper into your software's features, benefits, and use cases. Provide evidence to support your claims and demonstrate how your product outshines competitors. You could showcase customer testimonials, case studies, or data that highlights the positive impact of your software.
• Bottom of the Funnel (Decision): Reinforce your value proposition, address potential objections, and provide a clear call to action that encourages prospects to make a purchase. You could offer a free trial, a demo, or a consultation to help prospects make an informed decision.

Tailoring Your Explainer Video Strategy

Choosing the right type of explainer video depends on your specific goals and target audience. Here's a breakdown of how different video styles align with various use cases:

• Animated Explainer Videos: Best for simplifying complex ideas, showcasing abstract concepts, or adding a touch of creativity and humor to your message. For example, a cybersecurity software company could use animation to explain how their software protects against different types of threats.
• Live-Action Explainer Videos: Ideal for building trust, demonstrating the user experience, and showcasing real-world applications of your software. A CRM software company could use a Live-Action Video to show how their software helps sales teams manage Customer Relationships and close deals.
• Screencast Explainer Videos: Perfect for providing step-by-step tutorials, demonstrating specific features, and guiding users through complex processes. A graphic design software company could use a screencast video to show users how to create a logo or edit an image.
• Whiteboard Explainer Videos: Effective for explaining processes, illustrating data or statistics, and breaking down complex information into digestible chunks. A financial software company could use a whiteboard video to explain how their software helps users manage their investments and track their portfolio performance.

Crafting Compelling Explainer Videos

To ensure your software product explainer video is high-quality and effective, follow these best practices:

• Start with a Strong Script: A well-written script is the foundation of a successful explainer video. Clearly articulate your message, highlight key benefits, and maintain a conversational tone. Ensure your script is engaging, informative, and tailored to your target audience.
• Use High-Quality Visuals: Invest in professional-looking visuals, whether it's animation, live-action footage, or screen recordings. High-quality visuals enhance engagement and make your video more memorable. Consider using custom illustrations, professional voiceovers, and high-resolution footage.
• Choose the Right Music and Voiceover: Select background music that complements your message and a professional voiceover artist who can deliver your script clearly and engagingly. The music should enhance the mood and tone of your video, while the voiceover should be clear, authoritative, and engaging.
• Keep it Concise and Focused: Respect your audience's time by keeping your video concise and to the point. Aim for a duration of 60 to 90 seconds, focusing on the most critical information. Avoid unnecessary details or tangents, and ensure your message is clear and concise.

Video Support: Boosting Customer Satisfaction

Explainer videos can be valuable resources for enhancing customer support and reducing support inquiries. Here's how:

• Onboarding and Training: Create explainer videos that guide new users through the Onboarding process, teaching them how to use key features and get the most out of your software. This can reduce the learning curve and improve user satisfaction.
• Knowledge Base and FAQs: Embed explainer videos within your knowledge base or FAQ section to provide visual explanations and step-by-step instructions for common questions and issues. Videos can make it easier for users to find answers to their questions and resolve issues independently.
• Troubleshooting and Support: Create videos that address common technical issues, providing visual solutions and guiding users through troubleshooting steps. This can reduce the number of support tickets and improve customer satisfaction. For example, a video could show users how to reset their password or troubleshoot a connection issue.

Crafting Compelling Explainer Stories

A Compelling Storyline is crucial for capturing attention and making your software product explainer video memorable. Here are the key elements to include:

• Establish a Relatable Problem: Begin by presenting a problem or challenge that your target audience can relate to. This immediately grabs their attention and makes them eager for a solution. For example, you could show a frustrated employee struggling with a manual task that your software automates.
• Introduce Your Software as the Hero: Position your software as the hero that overcomes the challenge. Clearly explain how it works and the benefits it provides. Showcase the key features and functionalities that address the problem you established earlier.
• Show, Don't Just Tell: Use visuals, animations, and real-world examples to illustrate your points and bring your software to life. Visual Storytelling is more engaging and memorable than simply stating facts. For instance, you could use a screen recording to show how your software simplifies a complex task.
• End with a Clear Call to Action: Direct viewers on what to do next, whether it's visiting your website, signing up for a trial, or contacting your sales team. Make it easy for viewers to take the next step and engage with your company.

Hook Your Audience: Crafting Compelling Openings

The first few seconds of your explainer video are crucial for capturing attention and enticing viewers to keep watching. Here are some effective hooks:

• Start with a Provocative Question: Pose a question that resonates with your target audience's pain points or challenges. This immediately piques their interest and makes them want to hear more. For example, you could ask Are you tired of spending hours on manual data entry? if your software automates data entry tasks.
• Use a Captivating Visual: Begin with a visually striking image, animation, or video clip that grabs attention and sets the tone for your message. This could be a dramatic visual representation of the problem your software solves or a visually appealing introduction to your brand.
• Tell a Relatable Story: Start with a brief anecdote or story that illustrates the problem your software solves. This creates an emotional connection and makes your message more memorable. For example, you could tell the story of a business owner who struggled with a specific challenge until they discovered your software.

How software product explainer video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the software's benefits.
7.Problem/Solution Fit Determining how effectively the video demonstrates the software solving a specific problem.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, software product explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries. (30/14500 = 0.00206 ~ 0.21%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.