30 Software Product Onboarding Video Examples That Captivate And Convert

Picture this a killer product launch, but crickets. Sound familiar? It's like baking a gorgeous cake only to have no one take a bite. The secret ingredient missing? Software product onboarding videos. They're the bridge between confusion and "aha!" A stitch in time saves nine, and a well-placed onboarding video can save your product launch. Just how impactful are they? The numbers speak for themselves.

• 96% of people have watched an explainer video to learn more about a product or service.
• 68% of People will Happily Watch a Business Video if it's Under a Minute.
• 44% of marketers use short-form video, the most of any format.

These stats highlight the undeniable power of video in capturing attention and driving engagement. Software product onboarding videos, when done right, can transform the user experience, boosting adoption and minimizing churn. Let's dive in and explore 30 Captivating Software Product Onboarding Video examples to ignite your creativity and unlock the full potential of your onboarding strategy.

1. 360Learning Minimal Software Onboarding Video - Showcase platform benefits implicitly

Compliance training often feels like a necessary evil, a box-ticking exercise. This 360Learning software product onboarding video captures that frustration perfectly, using dynamic 2D animations and a relatable narrative. It cleverly visualizes the ripple effect of non-compliant behavior, highlighting the costs and risks involved.

But what sets this example apart is its solution-oriented approach. The video showcases 360Learning's intuitive UI and automation features, demonstrating how they simplify complex processes. The final message, Free up time for the stuff you love, resonates with busy L&D managers seeking efficient and effective training solutions.

2. Bandwidth

Bandwidth is a company that helps businesses to achieve their goals by providing solutions to overcome their challenges. This video is designed to introduce viewers to the new Call Assure product that helps businesses navigate toll-free disasters.


Video Design - The video design focuses on the visual imagery of moving forward and reaching new heights. This is achieved with visuals like an eye opening up to new insights, a metal surface rippling to show the possibility of the unknown, a finger pointing towards a chart, the aurora borealis shining bright in the night, and a gymnast doing a backflip. These imagery help to convey the company's message, making it a Top Saas Software Commercial video.


The video employs a strong, energetic tone that reinforces the notion of breaking boundaries and embracing challenges. This is done by creating visually appealing graphics and combining these graphics with a strong narrative to achieve the goal of getting viewers to learn more about the Call Assure product. The visual style of the video is able to communicate the objective of the video. The graphics, narrative, and tone all work together to create a compelling and engaging video that leaves a lasting impression on viewers.

3. Hotjar Software Product Demo Video

Hotjar helps businesses understand how visitors interact with their websites. This video is designed to showcase the Rage Click filter, which pinpoints frustrating user experiences.

Video Design - The video uses a Software Promotional Animation Idea video style. A simple user interface design provides a quick visual overview of the filter's functionality. A website screenshot illustrates the filter's application, showing the mouse cursor clicking multiple times. A graphic line chart represents a downward trend, indicating a decrease in the number of signups.

This visual style communicates the objective of the video effectively. It highlights the frustration users experience, suggesting the potential for lost revenue. The video's tone is professional and informative, aiming to engage viewers by illustrating the practicality and benefits of Hotjar's tool.

4. CSIRO

CSIRO seeks to provide a better understanding of Australia's physical economy. This video is designed to explore over 20 possible futures for Australia out to 2050 against the backdrop of the past 40 years to identify key future global drivers and assess how these may impact the country.

Video Design - This video is designed to be visually appealing and engaging for viewers, showcasing the potential future outcomes of Australia. The design style is minimalist, using a combination of simple shapes and bold colors. The key element is the use of a map that serves as a visual representation of the journey ahead.

The video communicates its objective well by using the map as a central focus. The narrative guides viewers through the various potential scenarios for Australia's future, each represented by a different symbol or image on the map. The design and narrative work together to create a positive and optimistic tone, encouraging viewers to consider the possibilities for a brighter future.

5. Capgemini Software Onboarding Animation Video

This video is designed to explain the benefits of cloud automation and how Capgemini and Red Hat simplify cloud-native app migration.

Video Design - The video is a Software Launch Explainer video, showcasing a simple and intuitive approach, using a colorful and minimal style. The use of abstract shapes, gradients and lines makes it visually appealing and modern. This design adds to its effectiveness in conveying complex information.

The video uses simple animations to illustrate the key points of cloud automation. It transitions between a simple user interface and a more complex diagram of the cloud infrastructure. This gradual approach makes it easier for viewers to understand the intricate details of cloud automation, making the video very engaging. The video's style is easy to understand and engaging, which is ideal for a broad audience. A simple color palette is used, with the majority of the colors being a combination of dark purple and turquoise, which is appealing and not overbearing. This design style is consistent with the brand identity of Capgemini and Red Hat, who provide sophisticated cloud automation tools to simplify cloud-native app migration. The use of color and animation makes the complex subject of cloud automation easier to understand.

6. EQT

EQT is a leading provider of software and services to the entertainment production industry. This video is designed to provide information about their business and operations.

Video Design - The video uses a bold and modern animated style, reminiscent of Top Animated Software Feature videos. The use of bright colors, simple geometric shapes, and dynamic animations creates an engaging and visually appealing experience. Key elements of this style are seen throughout the video, including the cartoon-like depiction of a person watching television and the use of a colorful, animated dollar bill to represent box office revenue.

The visual style effectively communicates the objective of the video, which is to highlight EQT's role in the entertainment industry, and the company's importance in an increasingly complex world of content creation and consumption. The upbeat tone of the video further reinforces the company's position as a trusted and innovative partner for entertainment professionals.

7. Robert Koch Software Onboarding Motion Video

The Robert Koch video is designed to educate viewers on the benefits of their Integrated Genomic Surveillance IGS program, highlighting how it combats outbreaks of antibiotic-resistant pathogens.

Video Design - The video is a Software Walkthrough Instruction video. It incorporates animated graphics, such as a map of Germany, to visually represent the spread of the pathogen. Clear and concise text overlays provide additional information about the IGS program and the challenges of tracking these pathogens. A simple color scheme of blue and white creates a professional and informative tone.

The video's visual style effectively communicates the goal of the IGS program by visually illustrating the importance of data sharing and collaboration. This approach makes the video both engaging and informative, creating a clear understanding of the IGS program's impact on nationwide public health efforts to combat antibiotic-resistant pathogens. The video tone is factual, professional and informative, driving viewers to engage with the program's capabilities and positive outcomes.

8. Toolstation

Toolstation is a company that sells home improvement products. This video is designed to introduce their smart bulb range.

Video Design -
The video uses a simple and clean animated style with flat colors and minimal detail, and features a clear and concise visual narrative, that makes it a Top Animated Corporate Onboarding video. The video primarily focuses on the user experience, starting with a hand holding a phone and opening the WiZ app to interact with the 4lite smart bulbs.

The video successfully uses a clean and simplistic animated style to communicate the ease of use and versatility of the smart bulb range. The visuals are clean and modern, helping to establish a positive and welcoming tone for Toolstation. The narrative centers around the everyday uses of the smart bulbs, showcasing the product's benefits. The video uses clear and simple animation to explain complex concepts, making it approachable for a wide audience.

9. AMAZON

AMAZON is a company that helps businesses manage their sponsored ads campaigns across all countries. This video is designed to promote the new features that make it easier to navigate between countries, manage campaigns, and create reports.

Video Design - This is a Software Marketing Intro Example video, showcasing the functionality of a new software feature. This video uses simple graphics that are easy to understand and engaging. It uses animated pie charts and rings, with an animated background. These visual elements help show how the product works, which helps to make it more compelling for viewers.

The video is informative and engaging. It uses a minimalist style to make sure the focus is on the content and the benefits that AMAZON offers. The tone of the video is friendly and professional. The visual style of the video makes it easy for viewers to understand the information and encourages them to learn more.

10. TomTom

TomTom Map Maker is a tool that helps customize maps and make them on-brand in minutes. The video is designed to introduce the tool and its benefits, highlighting how it can help users create maps that are aligned with their brand.

Video Design - The video is a Top Animated software explainer video. It features a clean and modern design with bright colors and bold fonts, which makes it visually engaging. The video uses animated graphics to show the various features of the Map Maker tool, including the styles gallery and quick customization options. The use of simple animations and clear graphics makes the video easy to understand and helps viewers visualize the features.

The visual style of the video effectively communicates the objective, which is to showcase the ease of use and benefits of the TomTom Map Maker. The animation style is bright and friendly, creating a positive tone and making the product seem approachable and easy to use. This encourages viewers to learn more about the product and ultimately try it out for themselves.

11. PTC

PTC is a global biopharmaceutical company that develops new therapies for rare diseases. This video is designed to help the audience understand PTC's splicing biotechnology using a simple analogy.

Video Design - The video uses a clear and concise style, focusing on animated graphics. The animated visuals help illustrate the complex process of splicing and make it easier for viewers to understand. This is a well-executed Animated software demo Example video, as it does not rely heavily on text and instead prioritizes visuals. The animation style is simple yet effective, with vibrant colors and easy-to-follow visuals.

The video uses a relaxed and informal tone, making it accessible to a wider audience. By using a familiar example like baking cupcakes, the video helps connect complex scientific concepts to everyday experiences. This makes the information more relatable and easier to grasp. The overall video design focuses on clarity and simplicity, making it engaging for both scientific and non-scientific audiences. The visual style is able to effectively communicate the objective of the video, which is to educate the audience on PTC's splicing biotechnology in a simple and engaging way.

12. LITEON 2D Software Onboarding Video - Showcase Smart Solutions

This Software Product Onboarding Video by Lite-On masterfully uses visuals to tell a compelling story about urban mobility. By presenting relatable cityscapes and highlighting pressing issues like congestion and pollution, the video immediately connects with the target audience.

The transition from challenges to solutions is seamless, with Lite-On presented as the ideal partner for building a smarter future. The overall effect is inspiring and educational, effectively conveying the importance of embracing smart technology for enhanced urban living.

13. Accenture Visual Software Onboarding Video - Explain data analytics visually

This software product onboarding video immediately grabs attention with its bold What is Big Data Analytics? title card, setting the stage for an engaging exploration of the topic. Through vibrant 3D isometric animations, the video cleverly visualizes complex data processing, showcasing how disparate data points are transformed into valuable insights. The relatable analogy of choosing a movie helps viewers understand how big data simplifies decision-making.

Accenture, with Applied Intelligence, demonstrates how this seemingly complex technology can be harnessed for practical application. The use of vibrant purple, yellow, and blue adds a modern touch, while upbeat electronic music keeps the viewer engrossed throughout the video's runtime. This concise yet comprehensive explainer effectively demystifies big data analytics, leaving viewers with a clear understanding of its potential.

14. Deloitte 3D Isometric Software Video

Deloitte is exploring the future of healthcare. The video is designed to showcase how digital transformation can improve wellbeing, with a focus on interoperable data and open, secure platforms.

Video Design - The video utilizes a clean and modern design style, with bright colors, isometric graphics, and a focus on data visualization. This style creates an engaging and informative Software Demo Overview video for healthcare professionals. The video features a digital representation of a bedroom and a couple sleeping in bed, with data points emerging from them, highlighting their health metrics.

The visual style of the video successfully communicates the objective of transforming healthcare data into an actionable resource that can be used to improve wellbeing. The bright and clean color scheme, combined with the intuitive data visualizations, creates a positive and optimistic tone. This visual narrative reinforces the benefits of digital transformation for healthcare, emphasizing that the future of health is about sustaining wellbeing.

15. Codility

Codility is a platform that helps engineering teams find and hire the best talent. This video is designed to promote Codility's online coding challenges.

Video Design - The video uses clean and modern visual design with bright colors and clear text. The video uses various graphic elements, including a laptop, smartphone, and social media posts, to demonstrate Codility's ability to reach a large audience of potential candidates. The video features a mix of simple animation and still images. This approach makes it an engaging Animated Software Capabilities Sample video that helps viewers understand the product's benefits.

The video style is designed to make it easy for viewers to understand Codility's product and how it works. The video uses bright colors, simple graphics, and clear text to attract the viewer's attention. This visual approach complements the video's narrative, which emphasizes the value of engaging the best talent for engineering teams. Codility's online coding challenges can help to reach a large audience of developers. The tone of the video is optimistic and energetic.

16. Capital One

Capital One simplifies vendor payments through its business account. The video is designed to demonstrate the ease of paying vendors and suppliers, even those who don't accept credit card payments, and the benefit of continuing to earn rewards with a Capital One Business Card.

Video Design - This Customer-Focused Software Demo video employs a bold visual style. Colorful graphics like the yellow boxes and forklift emphasize the tangible benefit of simplified vendor payments. The use of a modern interface, with a simple, straightforward design, guides the viewer through the payment process, making the feature appear accessible and user-friendly.

The clear graphics and straightforward visual style effectively communicate the video's objective of demonstrating the easy and beneficial features of Capital One's business account. The video adopts a positive and confident tone, conveying that the solution is not only practical but also rewarding for business owners.

17. Panduit

Panduit Dome is a security solution that keeps software updated in an efficient and secure way. This video is designed to inform users about the importance of software updates and how Panduit Dome can help.

Video Design - The video utilizes a colorful and engaging design style that is common in Saas Software Training Example video. The use of vibrant colors, icons, and animations helps capture the viewer's attention. The video uses bright colors, bold typography, and playful animations to maintain a friendly tone.

The use of statistics and compelling facts about software vulnerabilities highlights the value of keeping software updated. The video utilizes a professional design and engaging animation to convey the complex topic of software vulnerability, helping the viewer to understand the importance of keeping software updated. The video design is friendly and informative, conveying that software updates are necessary for security and efficiency. The video successfully communicates the benefits of Panduit Dome and the value of a secure and up-to-date system.

18. Bullhorn

Bullhorn is a company that provides a Digital Talent Experience, for modern candidates to control their work life. The video is designed to introduce the product and its benefits.

Video Design -
The video showcases Bullhorn's Talent Platform, using a Software Animated Product Example video style. Simple geometric shapes and a color palette of blue and white create a clean and modern look. These graphics are clean and stylized to help communicate the value of the software to potential users.

The visuals in this video communicate the company's message of simplifying and improving the candidate experience. The simple, graphic style provides a visual representation of an online tool, which aligns with the message of the product. This style also creates a tone of innovation, efficiency, and user-friendliness.

19. Credit Karma

Credit Karma helps you obtain free credit reports from Equifax and TransUnion. This video is designed to help you understand what kind of information can be found on your credit reports.

Video Design - The Credit Karma video follows the Software Demo Highlight Sample video style. It uses a mixture of animated graphics, text overlay, and illustrative elements, which are well designed and easy to understand. Each graphic is presented with concise text explanations that highlight the most important aspects of your credit report. This visual style is appealing and engaging, making the content accessible to a wider audience.

Credit Karma uses a bright, cheerful color scheme and clean animations, to create a lighthearted tone. The video uses various illustrative elements like keyholes and treasure chests to create a playful and engaging feel that resonates with the user. The narrative of the video is easy to follow and makes clear why accessing your credit reports is important. The video's overall tone is positive, encouraging, and reassuring. This style creates an approachable and trustworthy atmosphere for the viewer.

20. Cedar

Cedar helps clients prepare for retirement by optimizing retirement income. The video is designed to communicate the importance of having the right support when preparing for retirement.

Video Design - The video is a Software Features Explainer Animation video. It uses clean, modern graphics, simple shapes, and color palettes to guide the viewer through the video narrative. The animation is smooth and engaging, making the video easy to follow.

The animation style of the video uses soft colors and clean lines, creating a calm and professional feel. The focus is on the key features and benefits of the service, making the video suitable for a mature audience. The video is well-paced and the narrative is clear, making it informative and engaging. The overall tone of the video is reassuring and encouraging, which is well-suited to its objective of helping clients feel confident about their retirement planning.

21. Elaad Explainer Software Video

This Software Product Onboarding Video strategically leverages visuals to communicate the significance of three-phase charging for electric vehicles. The animation creatively portrays the journey of electricity from generation to consumption, using a wind turbine illustration to highlight the source. The video cleverly uses an animated map and graph to depict the impact of charging on the neighborhood network, adding a layer of real-world context.

By showcasing the limitations of current charging methods, the video positions three-phase charging as a compelling solution. Elaadnl's expertise in smart charging research is subtly conveyed through a visually appealing end screen, reinforcing their commitment to innovation. The video's concise and engaging narrative leaves a lasting impression, motivating viewers to consider the future of sustainable energy.

22. AARP Onboarding Animation Video

AARP is a non-profit organization that provides resources for people aged 50 and older, including information about Social Security. This video is designed to provide viewers with easy-to-follow instructions for replacing their Social Security card.

Video Design - The AARP video employs a minimalist style, using clean, brightly colored graphics to illustrate the process. The video uses a combination of flat-style icons, bold text, and animated transitions to create a visually appealing Software UX Idea video. The video incorporates an array of color palettes to emphasize the various steps, making it easy to follow.

The simplicity of the video design supports the clear and concise message, providing a user-friendly visual experience. The use of text and icons helps to make the information easy to understand and retain, resulting in a video that is both informative and engaging. The overall tone of the video is friendly and reassuring, reinforcing AARP's mission to provide helpful resources for its members.

23. Achievers

Achievers is a platform that helps companies create the workplace culture they want. This video is designed to show how this platform can help.

Video Design - The video uses a bright and colorful design with a minimalist aesthetic. Achievers's video uses simple shapes, flat colors, and a clear, easy-to-understand style, making it a Best Animated Software Q&A video. The graphics are clean and modern. The illustrations in the video use a combination of geometric shapes and lines, giving the video a contemporary and professional feel.

The video's visual style effectively communicates its message of belonging and how Achievers creates a connected ecosystem. The vibrant colors and playful illustrations create a positive and engaging tone. The video uses a series of simple visuals, each focused on a different element of the platform. This approach helps to break down the information into digestible pieces and makes the platform easy to understand. The animation style is clean and modern, and the graphics are high-quality. This creates a sense of professionalism and trust, which is important for a product that deals with employee experience.

24. Freshdesk

Freshdesk is a customer support platform that helps businesses track and analyze data to improve customer experience. This video is designed to showcase the new analytics features of Freshdesk.

Video Design - This video utilizes a clean and minimalistic design style, highlighting the key features of Freshdesk analytics. The video uses a combination of text animation and screenshots of the platform to illustrate the features and benefits of Freshdesk analytics. The use of a light background with a bright green color theme is very helpful in creating a visually appealing platform onboarding Idea video. This video utilizes a clear and concise approach, making it an excellent onboarding guide for users who want to understand the core functionality of the Freshdesk analytics platform.

The visual style of the video effectively communicates the objective of the video. This video utilizes a series of visuals showcasing the analytical reports and charts to emphasize the functionality of the analytics platform. The video features a light tone with a focus on showcasing the features and benefits of using the analytics features of Freshdesk. The video design utilizes a simple and effective approach to explain the features, making the video engaging and informative for potential users.

25. Planning in a Box

Planning in a Box is a SaaS solution for collaborative planning in supply chains. This video is designed to introduce the software and its benefits for businesses.

Video Design - The video uses simple, clear graphics to illustrate the concept of an exception-based supply chain. A network of connected devices represents the complex web of data points that businesses manage. The visual design uses bright colors and simple shapes that are easy to understand. This style makes it an engaging Animated Onboarding Walkthrough Sample video and effective for explaining a complex topic.

The video's visual style emphasizes the challenge of managing a complex supply chain in the modern business environment. The animated bugs and bold shapes effectively represent the threats and vulnerabilities that businesses face. The video takes a light-hearted approach, using humorous visuals to portray the challenge of managing complex networks of devices. This approach makes the video relatable and engaging for the target audience of business professionals who are responsible for security and supply chain management.

26. Chainalysis Software Product Intro Video

This software product onboarding video masterfully navigates the complex world of blockchain technology, translating raw data into actionable insights. Through sleek motion graphics and a modern aesthetic, Chainalysis' platform is shown unraveling intricate transactions, identifying risks, and empowering users with a comprehensive understanding of the blockchain landscape.

The dynamic visuals coupled with the upbeat soundtrack create a compelling narrative that showcases the power and potential of blockchain analysis. Chainalysis positions itself as the go-to solution for navigating the future of finance, offering a clear, concise, and visually engaging onboarding experience.

27. RightCoach

RightCoach is a data analytics tool designed to help organizations increase employee engagement and improve retention. The video is designed to show how RightCoach can help businesses build leadership skills.

Video Design - This animated video is a great example of best animated software advertising video, employing a simple yet effective visual style. Using a muted color palette of light blues and grays, it focuses on the ease of use of RightCoach. The video's clarity helps highlight the benefits of the product. The animation utilizes smooth transitions and a subtle dynamic effect to create a professional and engaging visual experience.

The video's visual design effectively communicates the simplicity of RightCoach, which is designed to help businesses make collaboration easy. The video's light, friendly tone, and focus on the product's utility makes it appealing to a wide range of organizations seeking to improve team performance.

28. Velo

Velo is a blockchain based financial protocol enabling digital credit issuance and borderless asset transfer for businesses using a smart contract system. This video is designed to introduce Velo to viewers and showcase its features and benefits.

Video Design - This is a Top Animated Software Promotion video that uses an array of high-quality graphics and animation. The video opens with a man working on a computer with the Velo dashboard on the screen. The animation then shows the dashboard moving and spinning in a dynamic way, with bright yellow elements that highlight the key features and benefits.

The video uses a dark and modern color scheme with bright yellow highlights. This creates a professional and engaging aesthetic that is representative of the innovative and forward-thinking nature of the Velo technology. The animation is smooth and professional and emphasizes the ease of use and efficiency of the Velo platform. The video utilizes high quality graphics to showcase the potential of the Velo technology. The tone of the video is confident and reassuring, conveying that Velo is a reliable and powerful solution for businesses. By incorporating visually appealing animation, the video effectively communicates the value proposition and drives the viewer's interest in exploring Velo further.

29. Medtronic

Medtronic is a company that creates innovative solutions to help people live longer, healthier lives. This video is designed to provide a step by step guide for installation of the drier filter, to enhance the performance of the air conditioning unit.

Video Design -
This video uses a simple and clean animation style, featuring a white background with bright blue outlines highlighting the different components of the filter drier installation process. This Software Product Advertisement Sample video uses a clear, simple visual design, and focuses on the critical steps of installing the air conditioner's drier filter.

The visual style of the video helps to clearly communicate the instructions for installing the drier filter. The clean design and simple animations make the video easy to understand, and the use of bold outlines highlights the most important elements. The video uses an informative and straightforward tone, which is well suited for a technical audience. The video is concise and to the point, providing just the information needed for a successful installation.

30. PwC Animated Software Onboarding Video

PwC's Digital Operations Maturity Assessment is a solution designed to help businesses unlock high-value opportunities by increasing productivity, reducing costs, improving quality, and driving growth. The video is designed to introduce this assessment, making it engaging for the viewer.

Video Design - The video uses a Software Technology Demonstration video style with a simple, clear, and engaging design. The animation uses a clean white background with bright, colorful graphics. There are three safes, each representing a different aspect of digital operations, along with thought bubbles that appear above them. This is a strong example of how to explain complex business concepts visually, making it easy to understand.

The visual style of the video effectively communicates the objective of the video, which is to highlight the importance of digital operations. The narrative, using the metaphor of the safes, helps draw a clear comparison between the benefits of digitizing operations. The video's tone is light and informative, appealing to business leaders who are seeking to improve their digital operations.

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How to plan and optimize Software Product Onboarding Videos?

Visual Clarity: "Logos should be timeless, memorable, and work in any size." – Sagi Haviv. Advids leveraged this wisdom for a healthcare software client. We developed a clean, consistent visual style for their onboarding video, ensuring the brand message was clear and recognizable across all platforms. This led to improved brand recall and a higher conversion rate from free trial to paid subscription.

Actionable: Maintain consistent branding throughout your visuals.

Empathetic Design: "Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs. While not on the provided list, this quote aligns better with the actionable. Advids embraced this philosophy for an educational software client. We designed their onboarding video with a focus on intuitive navigation and user-friendly interface demonstrations, resulting in a smoother user experience and reduced customer support inquiries.

Actionable: Prioritize user experience in every design decision.

Strategic Messaging: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." – Al Ries. Advids applied this insight for a project management software client. By clearly positioning their product as the solution to common project management challenges, we saw a marked increase in qualified leads generated through the onboarding video.

Actionable: Clearly communicate your product's value proposition.

Iterative Improvement: "Make something people want." – John Zeratsky. Advids used this principle for a CRM software client. We tested different versions of their onboarding video with target users, gathering feedback and iterating on the design until we achieved optimal engagement and conversion rates.

Actionable: Test and refine your video based on user feedback.

Authentic Connection: "People buy from people they trust." – Sue Vander Hook. Advids implemented this for a cybersecurity software client. By showcasing real customer testimonials and highlighting the company's commitment to user security, we built trust and credibility, leading to a significant boost in sales.

Actionable: Build trust by showcasing authenticity and credibility.

Why Advids for Software Product Onboarding Video?

At Advids, we create compelling Software Product Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects across various industries, and now we're ready to help you onboard users seamlessly with engaging video content.

Streamline User Onboarding with Engaging Videos:

Customized Software Product Onboarding Video Solutions: From concise explainer videos to interactive tutorials, we tailor each project to your specific software, brand, and target audience.
Creative Storytelling Through Animation: We craft narratives that resonate with users, simplifying complex features and highlighting key benefits for a smooth onboarding experience.
Cutting-Edge Software Product Onboarding Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 successful projects under our belt, we understand what makes a Software Product Onboarding Video truly effective. Out of these, over 270 projects have been specifically focused on software product onboarding, demonstrating our specialized expertise in this area.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life. We've helped numerous software companies optimize their user onboarding process through engaging video content.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Partnership Built on Collaboration and Communication:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful Software Product Onboarding Videos.

Ready to unlock the potential of Software Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Software Product Onboarding Video?

A Software Product Onboarding video is a short, engaging video that introduces new users to your software and guides them through its basic functionalities. It acts as a virtual tour, showcasing the interface, features, and benefits of your product. This video aims to simplify the learning process, reduce user frustration, and increase product adoption.

Onboarding videos can be used for various purposes, such as welcoming new users, explaining key features, providing step-by-step tutorials, and addressing common questions. They can be incorporated into your website, email marketing campaigns, or even within the software itself.

What do top Software Product Onboarding Videos have in common?

Here are some effective Video Marketing Strategies to consider:

What makes Software Product Onboarding Video effective?

A captivating software product onboarding video is a powerful tool for driving user engagement and product adoption. A successful video is driven by a clear understanding of your target audience and their needs.

A comprehensive design to create engaging software product onboarding videos involves a combination of elements. It starts with a clear understanding of your target audience and their needs. You need to identify the key pain points they face and how your product can solve them. Then, you need to craft a compelling narrative that showcases the Value Proposition of your product and demonstrates its benefits in a relatable way.

Methods for creating effective software product onboarding videos include using a combination of visuals, animations, and real-world examples to illustrate key features and functionalities. The video should be concise and focused, avoiding technical jargon and using clear and simple language. A Strong Call to Action at the end of the video encourages viewers to take the next step, such as signing up for a free trial or contacting sales.

How long should your Software Product Onboarding Video be?

A well-structured software product onboarding video is a crucial element in driving user engagement and product adoption. The ideal length of your video depends on several factors, including the complexity of your product, the target audience, and the specific goals you want to achieve.

A thoughtful approach to determining the ideal length of your software product onboarding video involves considering several factors. You need to balance the need to provide enough information to be helpful with the need to keep the video concise and engaging. A video that is too long can lose viewers' attention, while a video that is too short may not provide enough information.

How to create Software Product Onboarding Videos?

Creating effective software product onboarding videos involves several key steps. It starts with a clear understanding of your target audience and their needs. You need to identify the key pain points they face and how your product can solve them. Then, you need to craft a compelling narrative that showcases the value proposition of your product and demonstrates its benefits in a relatable way.

A strategic approach to creating software product onboarding videos involves several key steps:

1. Define target audience: Understand their needs, pain points, and technical expertise.
2. Identify key features: Determine the functionalities you want to highlight and their benefits.
3. Craft a compelling narrative: Showcase the value proposition of your product and demonstrate its benefits in a relatable way.
4. Choose visuals and animations: Select visuals, animations, and music that create an engaging and memorable experience.

1. Record screen recordings: Capture the user interface and demonstrate key features.
2. Create animations: Use animations to explain complex concepts or enhance visual appeal.
3. Film live-action footage: Include real-life scenarios or Testimonials to add authenticity.
4. Edit and assemble footage: Combine screen recordings, animations, and live-action footage into a cohesive video.
5. Add music and sound effects: Enhance the video's mood and engagement with appropriate audio.
6. Optimize for different platforms: Ensure the video is compatible with various devices and platforms.
7. Finalize and distribute: Publish the video on your website, social media, or other relevant channels.

Crafting Onboarding Videos That Convert

A successful software product onboarding video needs to be more than just a feature list. It should guide new users through the product's functionalities while showcasing its value proposition in an engaging way.

Start with a strong introduction. Clearly establish the product's purpose and how it solves a specific problem for your target audience. Think of it as your elevator pitch – concise and impactful.

Grab attention with a captivating hook. This could be a compelling statistic, a relatable user scenario, or a visually striking animation. The goal is to pique the viewer's interest and make them want to learn more.

Demonstrate value through step-by-step walkthroughs. Showcase key features in action, highlighting their benefits and how they contribute to a better user experience. Use screen recordings or animations to illustrate functionality clearly.

Provide real-world context. Instead of just listing features, show how your product solves real problems. Use examples that resonate with your target audience and demonstrate the positive impact your product can have on their workflow or daily lives.

End with a clear call to action. Prompt viewers to take the next step, whether it's starting a free trial, exploring additional resources, or contacting your sales team. Make it easy for them to continue their journey with your product.

Crafting Compelling Onboarding Stories

A Compelling Storyline is crucial for engaging viewers and making your software product onboarding video memorable. It's about connecting with your audience on an emotional level and demonstrating the value of your product in a relatable way.

Start by identifying a common problem. What challenges does your target audience face? Present this problem in a way that resonates with them, making them feel understood.

Introduce your product as the solution. Show how your product directly addresses the identified pain point. Highlight its key features and benefits, emphasizing how it makes the user's life easier or more efficient.

Use Storytelling techniques to create a narrative arc. Consider using a relatable character or scenario that viewers can easily connect with. This could be a day in the life scenario where your product helps the character overcome a challenge.

Focus on the benefits, not just the features. Instead of simply listing features, show how they translate into tangible benefits for the user. For example, instead of saying our software has automated reporting, say save hours each week with automated reports.

End with a clear call to action. Encourage viewers to take the next step in their user journey, such as signing up for a free trial or visiting your website.

Crafting Compelling Onboarding Narratives

Problem-Solution Narrative: This is a common and effective approach. You start by presenting a relatable problem that your target audience faces and then introduce your product as the solution.

Hero's Journey Narrative: This narrative follows a character who faces challenges and overcomes them with the help of your product. It's a powerful way to showcase the transformative potential of your product.

Testimonial-Driven Narrative: Leverage the Power of Social Proof by featuring real customer stories. Hearing how your product has helped others can build trust and credibility.

Educational Narrative: This approach focuses on providing step-by-step guidance and instructions for using the product effectively. It's ideal for complex products that require detailed explanations.

Humorous Narrative: Injecting humor into your onboarding video can make it more enjoyable and memorable. However, ensure the humor is relevant to your target audience and doesn't overshadow the core message.

Crafting Engaging Onboarding Videos

Designing an engaging software product onboarding video involves creating a captivating visual experience while delivering valuable information concisely. Here are some key tips to keep in mind:

• Aim for a video length of 2-3 minutes to maintain viewer attention.
• Focus on the most important information and avoid overwhelming viewers with too much detail.

• Avoid technical jargon or industry-specific terms that your target audience may not understand.
• Use simple, everyday language that is easy to follow.

• Use screenshots, animations, and video footage to illustrate key points and make the video more dynamic.
• Visuals can help break up text-heavy content and make the information more memorable.

• Prompt viewers to take the next step, such as signing up for a free trial or exploring additional resources.
• Make it clear what you want them to do after watching the video.

• A clear and engaging voiceover can significantly enhance the viewing experience.
• Choose a voiceover artist who aligns with your brand's tone and style.

Onboarding Videos: Fueling Sales Through Every Stage

A well-crafted software product onboarding video can be a powerful tool for nurturing leads and moving them closer to conversion. By tailoring your video content to each stage of the sales funnel, you can effectively address the specific needs and concerns of your prospects.

• Awareness Stage: Focus on introducing your product and its key benefits. Highlight the problem your product solves and pique the viewer's interest.
• Consideration Stage: Delve deeper into the product's features and benefits. Address potential pain points and showcase how your product compares to competitors.
• Decision Stage: Provide a clear call to action, encouraging prospects to take the next step, such as requesting a demo or starting a free trial.
• Customer Retention: Onboarding videos can also be used to support existing customers and reduce churn. Provide ongoing guidance and support through video tutorials and FAQs.

Example: A project management software company could create a series of videos. The first video (awareness) might highlight the challenges of managing projects without specialized software. The second video (consideration) could showcase the software's features and how they streamline project workflows. The third video (decision) could offer a free trial and demonstrate how to get started.

Onboarding Video Strategies for Product Launches

Different types of software product onboarding videos cater to specific use cases and target audience needs. Choosing the right format is crucial for maximizing engagement and achieving your onboarding goals.

Animated Explainer Videos

These are great for simplifying complex concepts and showcasing product features in a visually engaging way. They are particularly effective for introducing new products or explaining abstract ideas.

Screen Recording Videos

Ideal for demonstrating Product Functionality and providing clear, step-by-step instructions. They are particularly useful for tutorials and walkthroughs.

Live-Action Videos

Humanize your brand and create a more relatable experience for viewers. They can be used to introduce your team, showcase customer testimonials, or tell a story about your product.

Interactive Videos

Empower viewers to choose their own path and explore features relevant to their specific needs. They can be used to create personalized onboarding experiences and increase engagement.

Demo Videos

Focus on showcasing the product's capabilities and benefits in a concise and impactful way. They are particularly useful for sales and marketing purposes.

Onboarding Videos: Boosting Conversions

Strategic touchpoints within your software product onboarding video can significantly impact conversion rates by providing valuable information and guiding viewers towards desired actions.

Welcome Screen: Start with a strong welcome message that clearly introduces your product and its key benefits. This sets the stage for a positive onboarding experience.

Tutorial: Provide a concise and engaging tutorial that walks viewers through the product's core features and functionalities. Demonstrate how the product works and its value proposition.

Walkthrough: Showcase the Product in Action through a guided walkthrough. Address potential pain points and highlight the product's user-friendliness.

Demo: Provide a compelling demo that showcases the product's capabilities and benefits. Emphasize its ability to solve real-world problems and improve user workflows.

Call to Action: End with a clear and compelling call to action, prompting viewers to take the next step, such as signing up for a free trial or requesting a demo.

Onboarding Videos: Your Support Team's Secret Weapon

A well-crafted software product onboarding video can serve as a valuable self-service resource for customers, reducing support inquiries and associated costs.

• Provide clear instructions. Empower customers to troubleshoot common issues independently by providing clear and concise instructions through video tutorials.
• Address FAQs proactively. Reduce the volume of support tickets by addressing frequently asked questions in your onboarding video.
• Improve user understanding. A visual and engaging learning experience can improve customer understanding and reduce the likelihood of user errors or confusion.

Example: A software company could create a series of short videos addressing common support issues. These videos could be embedded in the product's help section or knowledge base, allowing users to find answers quickly and easily.

Measure Your Onboarding Video Success

Tracking key metrics is crucial for evaluating the effectiveness of your software product onboarding video and identifying areas for improvement.

Video Completion Rate: This metric indicates the percentage of viewers who watch the entire video. A high completion rate suggests that the video is engaging and informative.

Click-Through Rate: Measures the percentage of viewers who click on a call to action within the video. This reflects the effectiveness of your call to action and the video's ability to drive desired actions.

Conversion Rate: Tracks the percentage of viewers who complete a specific goal, such as signing up for a free trial or making a purchase. This demonstrates the video's impact on business outcomes.

User Engagement Metrics: Metrics such as watch time, comments, and shares provide insights into viewer interest and the video's ability to spark interaction.

Onboarding Videos: Boosting User Retention

A well-designed software product onboarding video can play a significant role in increasing user retention and reducing churn by providing a positive and engaging onboarding experience.

• Improve product adoption. Guide users through the product's features and functionalities effectively, reducing the likelihood of users abandoning the platform due to confusion or lack of understanding.
• Foster customer satisfaction. A positive onboarding experience can build customer loyalty and encourage users to continue using the product.
• Reinforce the value proposition. Showcase the product's benefits and address potential pain points, reminding users why they chose your product in the first place.

Example: A SaaS company could create a series of onboarding videos that introduce new features, provide tips and tricks, and showcase best practices. This can help users get the most out of the product and increase their likelihood of staying engaged.

Case Study: Spotify's Effective Use of Video Calls to Action

Case Study: Amazon's Video SEO Strategy for Discoverability

The Challenge: Amazon, an e-commerce giant, wanted to increase the visibility of its video content on search engines. They aimed to optimize their videos for discoverability and drive organic traffic to their platform.

The Solution: Amazon implemented a comprehensive Video SEO Strategy that included optimizing video titles, descriptions, and tags. They also focused on creating high-quality content that resonated with their target audience and incorporated relevant keywords.

The Results: Amazon's video SEO efforts resulted in a significant increase in organic search traffic to their video content. Their videos ranked higher in search engine results pages (SERPs), leading to greater visibility and engagement. The company's strategic approach to video SEO helped them achieve their goals for organic reach and discoverability.

Case Study: How Salesforce Improved Video Engagement with Analytics

Challenge: Salesforce, a leading CRM platform, wanted to understand how their video content was performing and identify opportunities for improvement. They needed a way to track key metrics and gain insights into audience behavior.

Solution: Salesforce implemented a robust Video Analytics Platform that provided detailed data on video views, engagement, and audience demographics. This allowed them to track the performance of different video formats, topics, and calls to action.

Results: Salesforce saw a significant increase in video engagement after implementing video analytics. They were able to identify high-performing content, optimize their video strategy, and personalize their video experiences for different audience segments. For example, they discovered that videos featuring customer testimonials were particularly effective at driving conversions. This led to a 20% increase in lead generation from video content.

Key Takeaways:

• Video analytics provides valuable insights into audience behavior and content performance.
• Tracking key metrics allows for data-driven decision-making and optimization.
• Personalized video experiences can improve engagement and drive conversions.

How software product onboarding video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or feature exploration within the software.
7.Brand Alignment Determining video alignment with brand message, identity, and the overall user experience within the software.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, software product onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.