Poor onboarding can lead to low user engagement, but it doesn't have to. This article presents 30 powerful examples of software onboarding videos that are proven to increase user interaction. We'll analyze how concise, impactful videos, such as feature spotlights and animated explainers, transform initial user hesitation into enthusiastic adoption, leading to improved long-term loyalty and significant revenue growth.
Video's role in modern marketing:
96% of people have watched an explainer video to learn more about a product or service. 68% of People will Happily Watch a Business Video if it's Under a Minute. 44% of marketers use short-form video, the most of any format.
See how these videos reduce support tickets and improve customer satisfaction. Leading software companies are using the power of onboarding videos to drive product adoption and enhance user experience. We'll explore 30 compelling examples, showcasing diverse techniques from interactive walkthroughs to use case demonstrations. Discover how to transform your onboarding process and convert trial users into loyal, paying customers.
The software product onboarding video powerfully illustrates the challenges of traditional compliance training. The animation effectively contrasts tedious checkbox exercises with 360Learning's engaging, game-like interface, highlighting the platform's ability to automate processes and reduce risks for L&D managers and HR professionals.
The video's visual representation of non-compliance's negative consequences is particularly impactful, making a strong case for 360Learning's customizable courses and easy reporting. The concise and visually compelling presentation implicitly encourages viewers to learn more about the platform's solutions.
What We Can Learn
Focus on the "aha!" moment-it makes the software stick.
Powerful visuals propel this software product onboarding video. Captivating abstract scenes blend seamlessly with dynamic live-action, creating a fast-paced, inspiring narrative. The global reach and collaborative spirit are evident, showcasing a vision of progress.
This video's success lies in its aspirational message. It effectively communicates possibility and progress without explicitly showing the product, focusing instead on the broader impact. The dual language voiceover further emphasizes its global appeal.
Website usability problems are a major headache. This software product onboarding video uses visuals to communicate Hotjar's solution. The pastel color scheme and smooth animations create a pleasant viewing experience.
Hotjar's ability to pinpoint rage clicks and analyze website performance is clearly shown. The video's design is visually appealing, making it easy to follow. It effectively communicates the value of the software.
Australia's future hinges on the choices we make today, and this software product onboarding video powerfully demonstrates this. The animation is exceptionally effective, using clever metaphors like doors representing different futures and a hiker navigating a complex path. The CSIRO's work on the Australian National Outlook is clearly presented.
The video's strength lies in its ability to simplify complex data into easily understood visuals. The interconnectedness of energy, food, water, and people is brilliantly illustrated, making the importance of collective action clear. Learn more about shaping Australia's future.
Does cloud automation seem daunting? Capgemini's software product onboarding video makes it clear. The 3D app icons and dynamic cloud visualizations are exceptionally effective, instantly conveying the complexity and power of cloud-native applications.
This concise video cleverly illustrates the transition from manual processes to streamlined automation, highlighting the benefits of Capgemini and RedHat's partnership. The upward-trending graph and the interconnected cloud imagery powerfully demonstrate the efficiency and speed gains.
What We Can Learn
Visually showcase partnership benefits, boosting viewer confidence and engagement.
Dynamic visuals propel Cast & Crew's narrative forward. This software product onboarding video cleverly uses animation to showcase the company's services and its partnership with EQT. The vibrant style and concise messaging make it highly effective.
Isometric illustrations and bold colors create a memorable brand experience, communicating Cast & Crew's market leadership and future growth. Aimed at entertainment professionals and investors, the video successfully conveys its message with impactful visuals and a fast-paced narrative.
7. Robert Koch Explainer Software Onboarding Video
Hospital infection rates are rising, creating a critical need for effective surveillance. Robert Koch Institut's software product onboarding video showcases its Integrated Genomic Surveillance (IGS) system, a solution designed to address this challenge. The video's clear visuals and concise approach make complex information easily accessible.
IGS is presented through a series of engaging animations, from sample collection to data analysis, culminating in outbreak identification. The video's modern aesthetic, using a blue color palette and isometric illustrations, is both professional and visually appealing, lasting approximately 3 minutes 15 seconds. This software product onboarding video is a great example of effective visual communication for a complex subject.
What We Can Learn
Clear visuals showing each step builds user confidence and drives adoption.
The software product onboarding video shines with its efficient use of animation. The clean, modern aesthetic and relatable scenes immediately grab attention. The color-coded lighting demonstrations are particularly effective, showcasing the product's versatility.
4lite smart bulbs are presented with clarity, highlighting the ease of use via the Wiz app. The app's integration with virtual assistants and its security features are subtly but effectively showcased. The video's brevity and focus make it a strong example of effective product communication.
Charting complex private market data, this software product onboarding video cleverly uses 3D animation to make key insights immediately clear. The clean design and strategic color palette enhance the professional feel, making it easily digestible for investors.
This concise approach is highly effective, offering a quick overview of crucial findings from the 2023 Global Private Markets Outlook report. The video's strong visual appeal and clear call to action make it a compelling introduction to the report's full content.
Creating custom maps is simplified with this software product onboarding video. The video's visual appeal, with its clean design and high-quality graphics, immediately grabs attention. The seamless transitions between screens and varied map views effectively showcase the software's capabilities.
The intuitive interface is clearly demonstrated, making the advanced editing features accessible. The final product integration into a phone mockup is visually compelling, showcasing the software's practical application. This video is a strong example of effective software demonstration.
Intriguing visuals transform complex science into an accessible narrative in this software product onboarding video. The clever cupcake analogy simplifies the explanation of DNA, RNA, and protein splicing, making it engaging for a broad audience. The clean animation style and effective use of color further enhance understanding.
PTC's platform is presented clearly, highlighting its potential applications in drug development. The video's concise explanation of a complex biological process makes it a valuable tool for scientists and potential investors alike. Its success lies in its ability to bridge the gap between scientific complexity and practical application.
The engaging software product onboarding video immediately captures attention with its fast-paced animation. The vibrant visuals effectively communicate the complexities of urban mobility, highlighting congestion and pollution while subtly introducing Liteon's smart city solutions. The video uses a clean, modern illustrative style with 2D and isometric elements, making it visually appealing and easy to understand.
The 75-second runtime is perfectly paced, showcasing the problems and potential solutions without overwhelming the viewer. Clever visual metaphors, like the hot air balloon symbolizing free movement, enhance understanding. The video is clearly targeted at businesses, government officials, and urban planners interested in smart city initiatives.
What We Can Learn
Create a story that resonates with your target audience, fostering a deeper connection with your product.
Isometric animations bring clarity to a software product onboarding video about big data analytics. The vibrant color scheme and concise narration make complex concepts accessible, showcasing Accenture's expertise.
Efficiently conveying the power of big data, the video uses a simple movie selection analogy to illustrate the process. The visual appeal and clear messaging effectively communicate the value of Accenture's services.
What We Can Learn
Illustrate complex processes with simple, engaging visuals to boost understanding.
Intriguing visuals showcase a futuristic healthcare system in this software product onboarding video. The isometric animation style is remarkably effective, clearly illustrating the interconnectedness of data and technology in personalized care. Deloitte's vision is compellingly presented.
The video's concise narrative, running for 3 minutes, makes complex concepts easily understandable. Visual storytelling is expertly used, making the future of healthcare feel both achievable and exciting. The final call to action is both clear and memorable.
What We Can Learn
Craft a clear narrative arc, guiding viewers smoothly through your software's benefits.
The software product onboarding video cleverly showcases Codility's CodeChallenge. Its vibrant visuals and rapid pace effectively highlight key features like customizable registration and instant feedback. The user interface is sleek and intuitive, promising a seamless experience.
The platform's analytical tools, including the recruitment team dashboard and individual candidate reports, are presented clearly, demonstrating the efficiency of CodeChallenge in identifying top talent. The video's concise nature makes a strong case for its effectiveness in streamlining the remote tech hiring process.
16. Capital One Animated Onboarding Software Video
Efficiently managing business finances is simplified with Capital One's software product onboarding video. The animated warehouse setting and clear UI demonstrations make complex payment processes easily understandable. This concise, one-minute-and-thirty-seven-second video uses animation to illustrate key features, including rewards and accounting integration.
Targeted at small to medium-sized businesses, the video successfully showcases the portal's ease of use and benefits. Its brevity and engaging visuals make it an effective tool for onboarding new users. Visit the website to learn more.
What We Can Learn
Animate the "aha!" moment-users understanding your software's value-to drive adoption.
Efficiently managing software updates is key to robust PC security. Panda Dome Premium's software product onboarding video expertly demonstrates this, using clear visuals and impactful statistics to highlight its ease of use and comprehensive protection. The video's concise design, featuring vibrant colors and smooth 2D animation, keeps viewers engaged.
The video effectively communicates the benefits of centralized updates, real-time monitoring, and malware blocking, appealing to both individuals and businesses concerned about PC security. It's a strong example of a concise and informative explainer video.
DEUTZ's compelling software product onboarding video immediately captivates with its clean visuals. The animation's concise approach effectively communicates complex concepts like green hydrogen and e-fuels, making sustainable energy solutions accessible to businesses.
The video's success lies in its seamless integration of technical details and a visually engaging narrative. Its brevity and use of icons and a clear color palette enhance understanding. This software product onboarding video is a prime example of how to effectively communicate complex information to a broad business audience, ultimately promoting sustainable practices.
Credit Karma's approach to explaining credit scores is refreshing. The software product onboarding video uses vibrant visuals and clever animations to make a complex topic easily understandable. The pastel color palette and use of metaphors, like a key unlocking financial potential, create a positive and engaging experience.
The video's concise nature and clear call to action are effective. The frequent updates are highlighted, along with the use of financial icons (like dollar signs and graphs) within a treasure chest. The 2D animation, with its stop-motion aesthetic, is visually appealing and memorable.
Compelling visuals highlight this software product onboarding video's strengths. The animation style is modern and highly effective, clearly demonstrating the app's functionality. The video's structure is well-paced, making it easy to understand.
Relatable scenarios, such as airport procedures and remote work, connect with the target audience. The video successfully conveys the app's value proposition, leaving a lasting impression.
Charging frustrations got you down? This software product onboarding video tackles the problem head-on. Its dynamic visuals and clear explanations make understanding three-phase charging surprisingly simple, even for those unfamiliar with electrical engineering.
The video cleverly uses color and shape to illustrate complex concepts, making the information engaging and memorable. This software product onboarding video effectively communicates the benefits of faster charging and grid stability, showcasing Elaadnl's technology's potential.
What We Can Learn
Showcase your software's benefits through a captivating narrative, generating excitement.
The engaging software product onboarding video cleverly simplifies a potentially complex process. The animated format and clear visuals make understanding the steps easy, particularly beneficial for older adults. Smooth transitions, including fades, pans, and zooms, guide the viewer seamlessly through the process. Icons representing online, mail, and in-person options further enhance clarity.
The video's concise nature is a strength; it efficiently conveys crucial information without being overwhelming. The use of relatable imagery, such as the dog chewing the card, adds a touch of humor and memorability. The inclusion of a clear call to action ensures viewers know where to access further assistance.
Employee engagement and productivity take flight with this software product onboarding video. The platform's features are clearly showcased through vibrant visuals and intuitive UI mockups, making complex information easily understood. The video's excellent pacing keeps viewers engaged.
Achievers' software unifies employee experience programs, offering a single platform for recognition, communication, and resource management. Its global reach (150+ countries, 3M+ members) is impressive, and the video effectively communicates how it boosts job commitment, productivity, and engagement. The clean UI design is a standout feature.
Data visualization takes center stage in this software product onboarding video, immediately drawing viewers in with its clean, modern dashboard. The video expertly demonstrates key features like interactive filters and customizable reports, highlighting how easily complex data can be understood and utilized.
Its concise length and impactful visuals leave a lasting impression, effectively communicating the value of Freshdesk Analytics without overwhelming the viewer. The polished aesthetic and clear functionality make this a compelling example of effective software product introduction.
1Password's security solution shines. This software product onboarding video masterfully demonstrates its capabilities with sharp visuals and a fast pace. The video effectively targets Mac users and businesses seeking enhanced digital security.
The Watchtower feature, showcasing proactive security alerts, is a highlight. Seamless integration with other apps and the improved UI design further enhance the user experience. The call to action is clear and effective.
Cryptocurrency's potential and pitfalls are expertly navigated in this software product onboarding video. Clean visuals, including data tables and knowledge graph visualizations, effectively communicate the platform's power. The platform's user interface is intuitive and easy to follow in the screen recordings.
This concise, visually driven approach makes complex blockchain data easily digestible. The video's modern aesthetic and quick pace are engaging, and the demonstration of the Chainalysis platform's features is clear and effective.
What We Can Learn
A clean UI design creates a smooth onboarding experience, leading to higher engagement.
RightCoach's efficient software product onboarding video immediately grabs attention. The clear visuals, focusing on browser mockups and animated data flows, effectively communicate complex processes to data analysts, product managers, and engineers. The video's approximately two-minute length ensures it remains concise and engaging.
This software product onboarding video's minimalist design, using a purple, blue, and white color palette, enhances its professional look and feel. The clear and intuitive UI design shown in the mockups makes the platform's functionality easily understandable. It's a strong example of a well-executed technical explanation.
CAT Remote Fleet Vision's impact is immediately apparent; its software product onboarding video expertly showcases its capabilities. The use of 3D models and data visualizations makes the complex technology accessible, demonstrating its potential for streamlining industrial operations. This is targeted at decision-makers in oil and gas, marine, and mining.
The video's concise messaging and smooth transitions keep viewers engaged. The See more, achieve more tagline effectively communicates the software's value proposition, highlighting its potential for improved efficiency and cost reduction. This software product onboarding video is a prime example of clear and engaging communication.
Medical device training excels with its clear visuals. This software product onboarding video's concise, step-by-step approach is perfect for technicians; its efficiency is impressive.
The hand-drawn animation style is engaging and memorable, simplifying complex procedures. The video's brevity and professional presentation make it a great example of effective instructional design, easily digestible for even novice users.
Digital transformation choices are often unclear. This software product onboarding video cleverly uses locked boxes to illustrate this challenge, then shows how the PwC Digital Operations Maturity Assessment provides clarity. The split-screen comparison dramatically showcases the transformation potential.
The assessment's interface is clearly displayed, and actionable insights are visually presented. PwC's global expertise is highlighted, ensuring viewers understand the comprehensive nature of the solution. Unlock your opportunities today!
What We Can Learn
Storytelling wins. a relatable narrative makes your software's benefits unforgettable.
FAQ
How can a software onboarding video boost early user engagement?
Onboarding videos accelerate user engagement by showcasing value and simplifying initial use. This fosters faster adoption and higher user satisfaction.
What are must-have elements for a successful software onboarding video?
Essential elements include clear explanations of key features, benefits, and use cases, presented with high-quality visuals and audio.
What's the ideal length for a software onboarding video to keep users hooked?
Ideal length is typically 60 seconds to 3 minutes, tailored to software complexity. Shorter videos maintain user attention and deliver core information effectively.
How can I use videos to reduce new user frustration with my software?
Videos mitigate frustration by visually guiding users through common tasks and troubleshooting, proactively addressing potential issues.
How do I showcase complex software features in a video without overwhelming users?
Complex features are best presented in digestible steps, using screen recordings, animations, and clear narration to avoid overwhelming users.
What's the best way to structure a software demo video for new customers?
Structure demos around user journeys and problem-solving, showcasing how the software provides solutions and drives conversions.
Can storytelling make my software onboarding videos more compelling? How?
Storytelling enhances onboarding by forging emotional connections, making the software more relatable and memorable.
What's a strong call to action for my software product tour video?
Strong calls to action encourage immediate engagement, prompting users to explore further through free trials, demos, or additional resources.
What type of onboarding video best suits my software's complexity and target audience?
The optimal video type depends on software complexity and target audience. Interactive tutorials suit complex software, while concise explainers work for broader audiences.
How can I make my software onboarding videos more engaging and memorable?
Engaging onboarding videos utilize dynamic visuals, clear audio, and concise narratives, often incorporating interactive elements and real-world examples.
What are scripting best practices for clear and concise software onboarding videos?
Effective scripts focus on benefits, employ clear and concise language, and follow a logical narrative structure.
Should I use animation in my software onboarding videos? When is it most effective?
Animation excels at visualizing abstract concepts, simplifying complex processes, and enhancing visual appeal.
How do welcome videos set the tone for a positive user experience with my software?
Welcome videos establish a positive user experience by introducing the software's purpose and benefits, creating a welcoming first impression.
How can video tutorials improve user adoption of key software features?
Video tutorials boost user adoption by providing step-by-step guidance on key features, increasing user confidence and proficiency.
How can I plan a series of onboarding videos that guide users through my software seamlessly?
A successful onboarding video series maps the user journey, creating videos for each stage to ensure a seamless and progressive learning experience. Typical project timelines range from 3-8 weeks, with fixed-fee pricing from $1000-$6000 depending on complexity and length.
How to plan and optimize Software Product Onboarding Videos?
Visual Clarity: "Logos should be timeless, memorable, and work in any size." – Sagi Haviv. Advids leveraged this wisdom for a healthcare software client. We developed a clean, consistent visual style for their onboarding video, ensuring the brand message was clear and recognizable across all platforms. This led to improved brand recall and a higher conversion rate from free trial to paid subscription.
Actionable: Maintain consistent branding throughout your visuals.
Empathetic Design: "Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs. While not on the provided list, this quote aligns better with the actionable. Advids embraced this philosophy for an educational software client. We designed their onboarding video with a focus on intuitive navigation and user-friendly interface demonstrations, resulting in a smoother user experience and reduced customer support inquiries.
Actionable: Prioritize user experience in every design decision.
Strategic Messaging: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." – Al Ries. Advids applied this insight for a project management software client. By clearly positioning their product as the solution to common project management challenges, we saw a marked increase in qualified leads generated through the onboarding video.
Actionable: Clearly communicate your product's value proposition.
Iterative Improvement: "Make something people want." – John Zeratsky. Advids used this principle for a CRM software client. We tested different versions of their onboarding video with target users, gathering feedback and iterating on the design until we achieved optimal engagement and conversion rates.
Actionable: Test and refine your video based on user feedback.
Authentic Connection: "People buy from people they trust." – Sue Vander Hook. Advids implemented this for a cybersecurity software client. By showcasing real customer testimonials and highlighting the company's commitment to user security, we built trust and credibility, leading to a significant boost in sales.
Actionable: Build trust by showcasing authenticity and credibility.
Why Advids for Software Product Onboarding Video?
At Advids, we create compelling Software Product Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects across various industries, and now we're ready to help you onboard users seamlessly with engaging video content.
Streamline User Onboarding with Engaging Videos:
Customized Software Product Onboarding Video Solutions: From concise explainer videos to interactive tutorials, we tailor each project to your specific software, brand, and target audience. Creative Storytelling Through Animation: We craft narratives that resonate with users, simplifying complex features and highlighting key benefits for a smooth onboarding experience. Cutting-Edge Software Product Onboarding Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects under our belt, we understand what makes a Software Product Onboarding Video truly effective. Out of these, over 270 projects have been specifically focused on software product onboarding, demonstrating our specialized expertise in this area. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life. We've helped numerous software companies optimize their user onboarding process through engaging video content. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful Software Product Onboarding Videos.
Ready to unlock the potential of Software Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Software Product Onboarding Video?
A software product onboarding video is a short, engaging video that introduces new users to your software and guides them through its basic functionalities. It acts as a virtual tour, showcasing the interface, features, and benefits of your product. This video aims to simplify the learning process, reduce user frustration, and increase product adoption.
Onboarding videos can be used for various purposes, such as welcoming new users, explaining key features, providing step-by-step tutorials, and addressing common questions. They can be incorporated into your website, email marketing campaigns, or even within the software itself.
What do top Software Product Onboarding Videos have in common?
Target Audience Focus - Tailor the video's message and tone to resonate with specific user segments. Best practice: Create user personas.
Defined Software Objectives - Set measurable goals, such as increased trial sign-ups or feature adoption. Best practice: Define clear KPIs.
Intuitive User Journey - Guide users through a logical flow, highlighting key interactions. Best practice: Use interactive elements.
Prioritized Feature Showcase - Focus on the "must-have" features that solve critical user needs. Best practice: Use a tiered approach.
Compelling Visuals - Use high-quality screen recordings and animations to enhance engagement. Best practice: Use professional editing.
Problem/Solution Approach - clearly articulate the problem and demonstrate how the software solves it. Best practice: Use a before-and-after approach.
Engaging Narrative - Create a compelling story that connects with viewers emotionally. Best practice: Use relatable characters.
User Success Stories - Showcase real-world examples of how the software has benefited users. Best practice: Feature diverse users.
Quantifiable Results - Use data visualizations to present key performance indicators. Best practice: Use charts and graphs.
Authentic Testimonials - Include genuine user feedback to build trust and credibility. Best practice: Use video testimonials.
What makes Software Product Onboarding Video effective?
Imagine instantly boosting user engagement and product adoption. Effective software product onboarding videos achieve this by addressing specific user pain points, such as difficulty navigating the dashboard, confusion over key features like reporting, and a lack of clear guidance on achieving desired outcomes. They demonstrate how the product solves these problems using a clear problem-solution-benefit story arc. Each stage should be visually represented, for example, using animated icons to guide users through the interface, showing real users successfully completing tasks, and employing screen recordings with voiceover to highlight key workflows.
The video must be concise, ideally under 2 minutes. Allocate time strategically: opening hook , core feature demonstration , etc. Use plain language, focusing on user benefits, not technical specifications. Include multiple CTAs tailored to different viewer segments: schedule a demo, download a guide, or watch a tutorial on a specific feature.
Conduct A/B testing of different video versions and gather feedback on clarity, engagement, and comprehension. Maintain consistent brand colors, fonts, and logo placement throughout the video. Track specific KPIs: click-through rates on CTAs, average view duration, and correlation between video views and subsequent in-app actions. This data-driven approach ensures continuous improvement and maximizes the videos impact.
How long should your Software Product Onboarding Video be?
Optimize software onboarding video length for maximum impact by aligning video type, content, and target audience stage.
Pre-production Considerations for Determining Video Length:
What key features need showcasing?
Which audience segment is targeted?
What's the ideal video style?
How complex is the software workflow?
What platform dictates video length?
Does the video need a demo or tutorial?
What's the desired user engagement level?
Software product onboarding video length guide
Software Product Onboarding Types
Video Length
Use Case
Funnel
Explainer Video
45-60 seconds
Concisely highlights key features and benefits, using engaging visuals and narration, possibly with a minimalist style
Awareness/Consideration
Product Demo
1-2 minutes
Shows the software in action, focusing on core functionalities and user experience, using a live-action screen recording
Consideration/Conversion
Tutorial Video
1-2 minutes
Guides users through specific tasks, step-by-step, using clear instructions and screen recordings
Conversion/Retention
Walkthrough Video
90 seconds - 1 minute 30 seconds
Provides a comprehensive overview of the software's features and workflow, using a kinetic typography style
Consideration/Conversion
Animated Screen Recording
30-45 seconds
Visually engaging demonstration of key features, highlighting user interactions, using a fast-paced style
Awareness/Consideration
How to create Software Product Onboarding Videos?
Creating effective software onboarding videos requires a strategic approach that prioritizes user understanding and clear communication. Mastering the pre-production and production phases is key to delivering a compelling and impactful final product.
* Define Target Audience - Use user personas to create a highly targeted video that speaks directly to their needs.
Identify Key Features - Prioritize features that offer the most significant value and address user pain points effectively.
Craft Compelling Narrative - Use a problem/solution structure, focusing on user benefits and showcasing quick wins.
Storyboard Development - A detailed storyboard ensures visual consistency and prevents costly reshoots during production.
Scriptwriting - Use concise, clear language and focus on the user's perspective to maintain engagement.
Screen Recording - Use high-resolution recordings with clear visuals and smooth transitions to enhance clarity.
Animation Creation - Employ animations to illustrate complex processes or abstract concepts in a user-friendly way.
Video Editing - Use dynamic editing techniques to maintain viewer interest and highlight key features effectively.
Final Review - Conduct multiple review sessions with stakeholders to ensure the video is accurate, engaging, and effective.
Platform Optimization - Optimize for various devices and platforms to ensure consistent viewing experience across all channels.
Crafting a Compelling Onboarding Video Script
Crafting a compelling script is the heart of creating effective onboarding video examples. A well-written script transforms features into benefits, turning viewers into engaged users. Let's explore how we can achieve this.
Think about how different audiences have different needs. A product demo video for project managers would focus on efficiency and collaboration tools, unlike a video for designers, which might emphasize creative features. Remember the user personas we discussed earlier? Use those to guide your scriptwriting. A strong opening hook, like a relatable problem statement, grabs attention immediately.
Let's dive into some key pointers for crafting a script that converts:
Clearly articulate how the software solves user problems and improves their lives. Instead of just listing features, show how they translate into tangible benefits.
Use clear, concise language and visuals. Avoid jargon and technical terms, opting for a conversational tone that builds rapport. Think about how you'd explain the software to a friend.
Structure your narrative logically, guiding users through a seamless journey. Highlight quick wins to showcase immediate value and encourage further exploration. Product demo videos can be particularly effective for this.
End with a clear call to action. Tell viewers what to do next, whether it's signing up for a free trial or exploring specific features.
By following these tips, you can create effective onboarding video examples that truly resonate with your target audience and drive meaningful engagement.
The Benefits of Using Professional Onboarding Video Production
Beyond the technicalities of video creation lies the art of crafting truly effective onboarding experiences. Professional production elevates user engagement, comprehension, and ultimately, your bottom line. Imagine onboarding that not only informs but inspires, transforming new users into confident advocates.
Investing in professional expertise unlocks a world of advantages. We bring your vision to life, crafting high-quality onboarding video examples that resonate with your target audience. From concept to completion, we handle every detail, freeing your team to focus on what they do best.
We tell compelling stories that connect with users on an emotional level, showcasing the true value of your software. Software Explainer Videos, expertly crafted, transform complex processes into easily digestible visuals, accelerating user understanding and adoption.
brand consistency is paramount. We ensure your brand message shines through every frame, reinforcing trust and recognition.
Optimized for conversions, our videos guide users seamlessly through the onboarding journey, maximizing engagement and driving desired actions.
Data-driven optimization allows us to continuously refine your video strategy, ensuring maximum impact and return on investment.
With professional onboarding videos, you're not just creating content; you're building relationships, fostering loyalty, and setting the stage for long-term user success.
Choosing the Right Animation Style for Onboarding Videos
Creating engaging software onboarding videos requires careful consideration of animation style. The right approach can transform a simple explanation into a captivating experience, boosting user comprehension and overall satisfaction. Think about it – a playful 2D animation might resonate with a younger audience, while a sleek, corporate client onboarding video demands a more professional touch. Choosing the right style is key to creating the best onboarding videos software.
Let's explore some popular animation styles and their applications:
2D and 3D Animation: 2D animation offers a cost-effective and versatile solution for various onboarding needs. 3D animation, on the other hand, brings a level of realism and depth, perfect for showcasing intricate product features. Imagine a client onboarding video demonstrating a complex software interface – 3D animation can make it crystal clear.
Motion Graphics and Whiteboard Animation: Motion graphics excel at visualizing data and abstract concepts, making complex information digestible. Whiteboard animation, with its engaging storytelling approach, is ideal for step-by-step tutorials and explaining intricate workflows.
Kinetic Typography: For text-heavy narratives or highlighting key messages, kinetic typography offers a dynamic and visually appealing solution. Think impactful slogans or core value propositions brought to life through animated text.
Remember, the goal is to enhance user understanding, not overwhelm with excessive visuals. Balance visual appeal with clarity and conciseness. Test different styles with your target audience and gather feedback to refine your approach. Collaborating with experienced animators can elevate your onboarding videos to the next level. By carefully considering these factors, we can create compelling onboarding experiences that truly resonate with our users.
Collaborating Effectively with Onboarding Video Producers
Working effectively with video producers hinges on clear communication and a shared vision. We've covered the essentials of onboarding videos, now let's explore how to translate that knowledge into a successful collaboration. Think of your producer as an extension of your team, a partner in bringing your vision to life. Open communication is key – sharing your goals, target audience insights, and desired outcomes sets the stage for a productive partnership. Remember those user personas? Sharing them provides valuable context for the producer's creative process.
Providing existing brand assets ensures consistency and reinforces your brand identity. Think style guides, logos, and any previous marketing materials. This helps the producer align with your overall brand aesthetic. Reviewing application onboarding video examples together can spark creative ideas and ensure you're both on the same page. Exploring interactive product videos can add another layer of engagement, transforming passive viewers into active participants.
Collaboratively develop the script, ensuring it accurately reflects your message and resonates with your target audience.
Provide regular feedback throughout the production process. This keeps the project on track and allows for adjustments along the way.
Respect the producer's expertise. They bring valuable technical and creative skills to the table. Trust their judgment and be open to their suggestions.
Discuss budget and timelines upfront to establish realistic expectations and avoid surprises down the line.
By following these guidelines, we can foster a strong working relationship with our video producers, resulting in high-quality onboarding videos that effectively engage our target audience and drive desired results.
Optimizing Onboarding Videos for Different Platforms
Let's talk about optimizing our onboarding videos for different platforms. It's crucial to remember that each platform has its own unique audience and best practices. Creating top onboarding video examples requires us to think strategically about how we tailor our content for maximum impact. Software training videos, especially, can benefit from this targeted approach.
Thinking about where our audience spends their time online is key. Are they on YouTube, LinkedIn, or maybe even TikTok? Each platform has its own quirks and preferences. Let's dive into some practical tips for optimizing our videos across different platforms.
Tailor video length and format: Shorter, snappier videos might work wonders on TikTok, while longer, in-depth tutorials could thrive on YouTube. Think about what feels natural for each platform and adjust accordingly.
Customize content for each audience: A video aimed at seasoned professionals on LinkedIn will likely have a different tone and message than one designed for a younger audience on Instagram. Consider user demographics and tailor our content to resonate with each specific group.
Leverage platform-specific features: Think interactive elements, captions, and hashtags. Using these features can significantly boost engagement and visibility.
Track performance and adapt: Keep an eye on those metrics! Are people watching our videos all the way through? Are they clicking on our calls to action? Use data to refine our strategy and ensure we're getting the most bang for our buck.
By following these tips, we can create truly effective onboarding videos that reach our target audience on the platforms they prefer, ultimately driving engagement and achieving our desired outcomes.
How software product onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or feature exploration within the software. 7.Brand Alignment Determining video alignment with brand message, identity, and the overall user experience within the software. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, software product onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
