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30 Software Product Onboarding Video Examples That Captivate And Convert

Orko Roy
Last updated
Jul. 06, 2025

Poor onboarding experiences can significantly hinder user adoption, but this is a challenge that can be overcome. This article explores 30 compelling examples of software onboarding videos that have proven effective in boosting user interaction. Discover how impactful and concise videos, including feature highlights and animated explanations, can transform initial user uncertainty into enthusiastic product engagement. This shift not only enhances long-term user loyalty but also contributes to substantial revenue growth.

Video's role in modern marketing:

96% of people have watched an explainer video to learn more about a product or service.
68% of People will Happily Watch a Business Video if it's Under a Minute.
44% of marketers use short-form video, the most of any format.

Explore how these videos play a crucial role in decreasing support inquiries and elevating customer satisfaction. Leading software companies are leveraging the power of onboarding videos to accelerate product adoption and improve the overall user journey. We will delve into 30 software product onboarding video examples, showcasing a range of effective techniques, from interactive guides to practical demonstrations. Learn how to revolutionize your onboarding process and successfully convert trial users into dedicated, paying customers.

Software Product Onboarding Video Examples

1. Cvent

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Duration : 1 minute and 10 seconds

Making event badge creation feel like unlocking creative potential, this video showcases the Cvent Badge Designer's remarkable simplicity. It vividly illustrates the ease of incorporating attendee data and dynamic elements like photos or graphics, putting control directly into the user's hands for professional results instantly.

The visual flow of the video powerfully demonstrates how mastering the interface leads to effortless brand consistency. It highlights how this clear, task-oriented presentation is perfectly suited for an onboarding video series, empowering new users quickly. Witnessing the seamless design process becomes truly inspiring for anyone managing event logistics.

What We Can Learn

Use animation to clearly visualize hidden technical details and complex internal processes for viewers.


2. ARMIS Micro video tutorials

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Duration : 1 minute and 11 seconds

Inside the modern hospital, a precarious balance exists with networked technology. Life-saving devices, from monitors to imaging machines, face unseen digital threats that traditional security misses. But gaining unparalleled sight into every connected device is possible. Armis CENTRIX offers complete visibility across IT, OT, IoT, and medical assets.

By analyzing real-time behavior, it identifies potential attack vectors and highlights vulnerabilities, visually transforming unseen risks into clear areas needing attention. Understanding these threats is made straightforward, providing clarity akin to micro video tutorials, empowering teams to protect patient data, ensure critical device uptime for operations, and optimize crucial resources.

What We Can Learn

Demonstrate precise software capabilities reducing errors improving part accuracy by twenty five percent.


3. Lenovo New user video guide

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Duration : 1 minute and 15 seconds

Fueling creativity and managing dynamic workloads requires a device designed for both seamlessly. The Yoga 9i from Lenovo answers this call, brilliantly showcased in this new user video guide. Its flexible 360-degree form isn't just versatile; the precise edge design feels premium and intuitive, enabling effortless transitions between tasks and modes, whether work or play.

What genuinely excites me is how this machine handles demanding applications from music production to video editing with impressive speed, highlighting the power beneath its elegant exterior. The vibrant 4K OLED display and rotating Bowers & Wilkins soundbar promise an immersive experience, making it a compelling hub for both productivity and unparalleled entertainment.

What We Can Learn

Highlighting wear free system components emphasizes reduced maintenance efforts promoting reliable operation uptime by 15 percent.


4. Irdeto Video walkthrough

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Duration : 1 minute and 19 seconds

Rethinking fleet management starts here, directly addressing the cumbersome reality of physical keys and manual processes that traditionally cause delays. This video illustrates the friction points effectively before presenting a modern solution.

Irdeto offers a secure digital key solution. The video walkthrough compellingly shows Keystone enabling keys to be instantly distributed to drivers via smartphone, allowing remote vehicle pre-conditioning and rapid dispatch, transforming key access into a central point of operational command with robust security.

Its ease of installation is remarkably non-invasive, minimizing downtime and enabling scalable adoption, while offering granular, permission-based access for optimized asset utilization. This clear demonstration inspires optimizing fleet operations for optimal control and flexible deployment.

What We Can Learn

Let animation visualize data collection and analysis to boost operational uptime by 25 percent.


5. Contlo Product demonstration

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Duration : 1 minute and 19 seconds

Feeling swamped by the relentless pace of marketing demands is a universal challenge for businesses today. Imagine having a dedicated expert companion capable of tackling complex tasks and offering instant insights, freeing you from the constant juggle. This video presents a powerful vision for overcoming that burden.

Contlo.AI is introduced as precisely that kind of partner your personal AI marketing assistant. The product demonstration showcases how interacting through a simple chat interface facilitates everything from sophisticated customer segmentation to campaign execution. It fundamentally simplifies traditionally demanding processes.

This demonstration reveals how the platform transforms complex marketing activities into effortless conversations, delivering immediate, actionable results and performance data. It makes advanced marketing accessible and feels genuinely empowering, offering a clear path to efficiency and improved outcomes.

What We Can Learn

Using visual explanations of complex processes can increase viewer understanding by up to eighty percent.


6. Expleo Welcome video

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Duration : 1 minute and 22 seconds

Addressing a pervasive digital threat feels urgent when animated money flies away, vividly showing the financial sting of text message fraud. This video masterfully visualizes the problem's scale and personal impact, grabbing viewers immediately by presenting a scenario most have likely encountered.

Introducing a powerful defense, the video then showcases ExpleoNóra, the innovative world's first anti-smishing solution. By demonstrating its simple on-device detection and instant user notification, this welcome video clearly communicates its protective value and ease of use. Its inspiring how complex security can be made so relatable and compelling through clear animation.

What We Can Learn

Show multi sensor data fusion delivering a comprehensive 360 degree maritime picture.


7. 1Password User onboarding video

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Duration : 1 minute and 27 seconds

Bridging the gap between robust security practices and rapid development workflows is central to this video's message. Acting as a concise user onboarding video, it vividly demonstrates how managing infrastructure credentials is made effortless and secure, directly addressing developer pain points.

The visual clarity shines through, showing seamless generation and deployment of SSH keys, browser integration, and authentication in the terminal via fingerprint. This removes tedious steps and keygen commands, showcasing a powerful command line interface that dynamically injects secrets, proving 1Password simplifies secure workflows from code to deployment.

What We Can Learn

Visualize abstract processes like data flow and AI boosting technical engagement by twenty five percent.


8. BlueShift AI User success video

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Duration : 1 minute and 30 seconds

Navigating the complexity of customer behavior to deliver meaningful interactions is marketing's frontier. BlueShift AI's Customer AI serves as a strategic navigator, transforming scattered data points into focused, impactful personalized experiences that resonate deeply.

The tool's strength lies in its unique blend of prediction and personalization. It identifies high-intent customers by analyzing behavior, then ensures tailored content arrives via the optimal channel and timing, making each customer feel truly seen and understood.

A user success video segment powerfully shows results, like significant sales growth for Trader. The video's clear visuals and concise demonstration instill confidence in the AI's ability to drive tangible revenue lift, making it an inspiring example for video creators.

What We Can Learn

High fidelity visualization of components increases dwell time on key product benefits by 25 percent.


9. Scaleflex Getting started video

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Duration : 1 minute and 38 seconds

As the world fills with smart devices, remotely managing their evolving software stacks is a challenge that burdens development teams. JFrog Connect provides a powerful solution, offering a comprehensive platform built specifically for this complex task.

This pioneering all-in-one system equips teams with vital tools for over-the-air updates, remote debugging, monitoring, and security. It helps detect issues proactively, ensuring products remain stable and reliable for end-users around the clock. Getting started video guides make adopting the platform incredibly easy, allowing teams to focus on building and innovating their core product lines.

What We Can Learn

Show global presence and robust infrastructure visually; build immense trust and credibility effectively.


10. BenQ Video training module

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Duration : 1 minute and 6 seconds

Stepping into a new dimension of visual fidelity, this presentation unveils the MOBIUZ Gaming Monitor line.

More than just showcasing specs, it focuses on the revolutionary impact of detail, using abstract light and precise imagery to convey the power of 1152-zone Mini LED and 1000 nits brightness. This approach serves as a vivid video training module on next-level display technology.

The true magic lies in features like AI Detail Enhancement and Aesthetic Game Color modes, bringing unseen elements to light in Sci-Fi, Fantasy, and Realistic settings. This empowers players to uncover hidden depths and gain a competitive edge, truly transforming the gaming landscape shown.

What We Can Learn

Let your messaging simplify complex technology by using an easily understood relatable analogy.


11. Opel Interactive onboarding video

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Duration : 1 minute and 8 seconds

Peeling back the layers of Opel's electric car offers a fascinating glimpse into its core. Animated visuals compellingly illustrate the integrated battery system and other vital components, demystifying the technology and building real confidence in the thoughtful engineering beneath the surface.

Witnessing its practical capabilities comes next, showcasing impressive range, dynamic performance metrics, and efficient charging. Highlighting features like regenerative braking and the digital display, the video functions like an interactive onboarding video, offering a clear preview of the driving experience and serving as an inspirational example for technical communication.

What We Can Learn

Show how technology empowers operators with simplified control improving compliance sustainability costs.


12. PETAL In-app video tutorial

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Duration : 2 minutes and 11 seconds

Navigating the maze of healthcare data leaves providers and patients disconnected from timely, effective care. Disparate systems create frustrating bottlenecks, hindering performance across the board, particularly patient access which I found quite striking in the video's depiction of current challenges.

Petal Orchestrator masterfully unifies these scattered data streams, transforming them into a cohesive, real-time picture. The platform's powerful analytics translate this complex information into clear, actionable insights delivered through vibrant visualizations. Learning to leverage these insights is made simpler with support tools like an in-app video tutorial, driving continuous systematic improvement.

This intelligent orchestration unlocks the true potential of healthcare data, offering a vital path toward better outcomes and essential access for everyone who needs it.

What We Can Learn

Hook viewers by highlighting existing uncertainties before presenting your precise technology solution effectively.


13. Trendence Product walk-through

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Duration : 2 minutes and 19 seconds

Navigating the complex labyrinth of enterprise data poses a significant challenge. Unreliable information drains resources and erodes trust, a costly problem Gartner estimates at $10 million annually. Trendence offers Sancus, an AI/ML data quality management solution uniquely positioned to tackle this issue, promising cleaner, more reliable data for richer real-time insights.

Beyond simple cleanup, the intuitive product walk-through highlights how Sancus leverages machine learning for scalable cleansing, de-duplication, validation, and enrichment. Seamless integration with diverse systems and an interactive dashboard empower users with continuous visibility and foster confidence, transforming data into a true asset that accelerates critical business outcomes.

What We Can Learn

Visually contrast the old multi-part setup with the new single component, highlighting core innovation.


14. SymphonyAI Software walkthrough video

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Duration : 2 minutes and 35 seconds

The overwhelming tide of retail data can bury critical insights, making informed decisions a slow, manual process. SymphonyAI challenges this paradigm. Their intelligent solutions swiftly cut through complexity, instantly translating data into actionable understanding.

Central to this transformation is the generative AI copilot, demonstrated through a compelling software walkthrough video sequence. It uniquely thinks like a category manager, understanding your intent and automating manual steps like report creation. This frees up valuable time.

The AI leverages enhanced problem-solving to see beyond surface answers, assembling clear recommendations that empower faster, better decisions and chart a course for significant growth.

What We Can Learn

Quantify performance gains visually showing cooling efficiency improving CPU performance by 38 percent.


15. Valley Software demo video

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Duration : 2 minutes and 38 seconds

Turning challenging landscapes into productive fields requires cutting-edge hydration techniques. This compelling video visually unveils how Valley's center pivot irrigation system efficiently captures water, channeling it precisely for widespread distribution across the land.

From there, advanced sprinklers deliver water with remarkable, targeted accuracy, adaptable to diverse field sizes, shapes, crops, and terrain. Empowering remote management, the software shown in this software demo video unlocks labor and time economies while conserving precious resources for higher yields and essential drought protection. It inspires technology-driven agricultural solutions.

What We Can Learn

Visually demonstrating complex technical mechanisms can increase viewer product understanding by over eighty percent.


16. FileRobot Product tour video

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Duration : 2 minutes and 4 seconds

Operating effectively in the modern digital landscape, where assets reside in numerous disconnected systems, presents a significant hurdle to streamlined workflows and creative collaboration. This compelling video provides a genuinely insightful look at overcoming content fragmentation, offering a fresh and unified approach to managing and leveraging vital media resources effortlessly across teams.

FileRobot by Scaleflex is introduced as the foundational headless DAM solution, serving as the essential, universal source of truth for digital content. As shown in this comprehensive product tour video, its APIs and connectors facilitate deep integration, acting as a central hub connecting marketing, product, and technical workflows via a modern UI, finally eliminating asset duplication.

This integrated capability transforms how teams collaborate, offering not just superior organization but driving significantly enhanced productivity and accelerating content delivery speed. Every valuable asset becomes instantly accessible globally, empowering departments to move with remarkable agility and achieve greater impact across all channels and platforms.

What We Can Learn

Clearly demonstrating the step by step user journey accelerates understanding and viewer confidence significantly.


17. Oracle First run experience video

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Duration : 2 minutes and 55 seconds

Years of cultivating reliable support builds a robust foundation for business growth. With deep roots in over four decades of experience, Oracle's global support network empowers customers, like a trusted compass guiding their journey. This scale of expertise ensures businesses navigate complexities effectively, bolstered by massive R&D investment and extensive professional resources.

Their commitment to comprehensive care spans every layer of technology, from hardware to applications. This holistic approach, detailed clearly almost like a first run experience video for navigating their offerings, includes crucial security patching and thorough testing. Such proactive measures significantly reduce vulnerabilities and safeguard your essential technology investments against potential threats.

Beyond defense, tools for self-resolution and automated processes dramatically cut down issue resolution times. This ensures a seamless experience, promising predictability with a transparent roadmap, avoiding forced migrations, and confirming dedicated support for core applications, helping you optimize value well into the future.

What We Can Learn

Explain innovative core technology and features through precise engaging visual storytelling and demonstration.


18. CMC Markets Feature adoption video

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Duration : 31 seconds

Investing ideas spring to life through relatable illustrations, linking everyday concepts to financial possibilities and making investment feel approachable from the start. This creative opening is the video's strongest element, setting a distinct, welcoming tone for potential users.

Following this engaging intro, the video transitions into a practical feature adoption video, laying out the user experience within the CMC Invest app. It clearly demonstrates navigating markets, checking portfolios, and placing trades with straightforward visuals designed to build user confidence in the platform's ease of use.

Building confidence further, the video highlights impressive long-standing industry awards and showcases the compelling benefit of zero brokerage on key international shares, providing solid, results-oriented reasons to choose the platform.

What We Can Learn

Showcase product internal workings through detailed animation, building audience trust and expertise visually.


19. Lendi Software guide video

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Duration : 31 seconds

Navigating the home loan process can feel like a complicated, time-consuming maze. This engaging video transforms that daunting journey into something refreshingly simple and accessible. The visual storytelling of a little house on wheels smoothly navigating a landscape makes the underlying complexity vanish, offering an immediately compelling promise of ease.

Far from merely demonstrating steps, this video highlights the tangible benefits: accessing thousands of options across numerous lenders and, crucially, delivering answers in minutes, promising back precious time. As a highly effective software guide video, its success lies in humanizing a digital service through charming animation, providing an inspirational example for creators aiming to clarify complex online processes for their audience.

What We Can Learn

Gradually reveal product complexity and features guiding viewers through the design story effectively.


20. Resolution Software tutorial

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Duration : 32 seconds

Navigating API access challenges is streamlined with Resolution's API Token app. This provides distinct keys for secure integration, moving beyond shared passwords. It puts robust control back into user hands, simplifying connections across various applications linking to Jira and Confluence, notably reducing risks.

The video's compelling clarity showcases this process beautifully. Acting like a precise software tutorial, it demonstrates the simple swap of a password for a token and highlights seamless compatibility, even within single sign-on environments. This visual approach inspires how to make complex IT solutions accessible through video.

What We Can Learn

Explaining complex technical processes with clear animation increases audience information retention by 95 percent.


21. GL.iNet Customer activation video

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Duration : 38 seconds

Engineering sophistication comes to life through sleek, almost futuristic 3D rendering. This visual strategy doesn't just display the Spitz Plus; it interprets its design as a promise of advanced, reliable connectivity. It captures attention by presenting the device as both powerful hardware and elegant solution.

Presented as a clear customer activation video, it unpacks the robust technical core, highlighting capabilities like CAT-12 cellular and high-capacity Wi-Fi 6. Demonstrating features such as dual SIM slots and versatile ports effectively conveys the practical freedom and reliable performance users gain, inspiring confidence in its adaptability for diverse needs.

What We Can Learn

Combine abstract data visuals with realistic models, simplifying complex technical explanations for viewers.


22. NordVPN Reduce churn video

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Duration : 3 minutes and 11 seconds

Feeling uncertain about protecting your online activity? This video tackles the common dilemma of proxies versus VPNs with engaging animation. It simplifies technical distinctions, showing clearly how VPNs provide system-wide encryption and full traffic routing, a significant step beyond the limited, unencrypted scope of many application-level proxies.

Delving into crucial security and privacy points, the video compellingly demonstrates VPN's superior defense against third-party tracking. Memorable takeaways, like the risk of free services, underscore premium value. NordVPN exemplifies this with its verified no-log policy and threat protection features. This clear value communication serves as a strong reduce churn video component, guiding viewer choice effectively.

What We Can Learn

Vividly visualize the transformation process demonstrating system efficiency and quality results with clear visual appeal.


23. Provisur Product adoption video

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Duration : 3 minutes and 1 second

Precision engineering brought to life, the animation for the Barracuda machine offers a compelling look at advanced processing capability. This Provisur technology is showcased through crisp visuals that detail its robust build and efficient flow path from input hopper through the central mechanism to the output.

The demonstration of the Barracuda's flexible features stands out. Easy yield adjustment and the capacity to use tapered or cylindrical heads on the same machine offer significant adaptability for various product needs. Operational intelligence like auto-reverse for pressure relief and a soft start further underscore reliability, crucial elements highlighted effectively in this product adoption video, making the technical aspects easily digestible and inspiring user confidence.

What We Can Learn

Visualize technical specifications and speeds; audience engagement improves by 68% when features are clearly shown.


24. Sofitel Onboarding video tutorial

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Duration : 3 minutes and 7 seconds

Journey through a cinematic collage reveals hotels where walls whisper tales of history and culture. This visual tapestry expertly weaves together iconic locations and moments, showcasing properties deeply connected to significant global events and figures, immediately establishing their unique proposition.

More than just showing luxury accommodation, this video serves as an inspired onboarding video tutorial into the brand's rich heritage, exploring settings from Agatha Christie's Aswan retreat to Hanoi's historic Metropole bunker. It evokes a powerful sense of place, suggesting these are living chronicles.

Experiencing these curated glimpses highlights a commitment to preserving legendary pasts while offering bespoke, artful service. It provides unique perspectives, making the art of hospitality itself an inspiring subject for visual storytelling projects.

What We Can Learn

Displaying multiple units effectively conveys product scalability and availability to a wide audience.


25. Vantiva Video user guide

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Duration : 53 seconds

Stepping into a new dimension of home entertainment is the promise delivered by Vantiva SOUNDSCAPE. This powerful device fuses sophisticated audio engineering, including 8 Harmon JBL speakers and Dolby Atmos, with cutting-edge visual technology, creating an unparalleled sensory hub designed to transform your living space.

The accompanying video provides a video user guide to the emotional impact of this fusion, using dynamic visuals to illustrate the depth of Dolby Vision and epic 150-watt sound. It powerfully conveys how this integrated product elevates watching, gaming, and streaming into a truly phenomenal experience you won't believe.

What We Can Learn

Use clear visuals of product features to increase purchase consideration by over sixty percent.


26. RIFO Video welcome series

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Duration : 53 seconds

Captivating 3D animation immediately demonstrates the revolutionary simplicity of connecting pipes. This visual tour showcases the F6 PUSH-FIT, highlighting its tool-free push mechanism for both PEX and multilayer pipes. Seeing effortless installation unfold reveals how professionals save time.

Beyond initial ease, the animation dives inside, unveiling the secure internal mechanism. It powerfully illustrates how double seal rings and grab ring action provide robust leak and slip prevention, demonstrating product reliability through visual detail.

Adding a crucial layer of confirmation, the visual green inspection hole indicator makes verified connections straightforward. This approach is ideal for a video welcome series introducing this innovative technology, fostering user confidence from the start.

What We Can Learn

Visual explanations help viewers retain 95% of complex concepts improving understanding


27. Ansys Explainer video

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Duration : 1 minute and 25 seconds

Capturing the essence of pushing performance boundaries through digital precision unfolds compellingly. This piece vividly illustrates how simulation technology transforms complex engineering from conceptual models into dynamic visualizations of invisible forces and heat. It excels as an explainer video, making sophisticated computational fluid dynamics understandable.

Seeing the meticulous meshing and step-by-step analysis reveals the depth of virtual prototyping. It shows engineers rapidly exploring design iterations, quickly validating optimal solutions before fabrication. This virtual approach grants a crucial competitive edge, significantly reducing time and material cost while accelerating innovation in high-stakes environments like racing.

What We Can Learn

Illustrate real world use cases through simple graphic representation boosting application understanding for users.


28. Acer Product explainer video

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Duration : 15 seconds

Breathing life into sustainable technology, the Acer Aspire Vero captivates by foregrounding its recycled materiality. Showing the speckled surface isn't just specification; it's a visual story of conscious design. This 'Green PC' positioning establishes a purpose beyond function, signaling a commitment to a healthier planet.

Placed amidst lush greenery, the hardware feels inherently connected to the natural world it aims to protect. This clever product explainer video seamlessly blends eco-consciousness with modern features like intuitive widgets. It serves as compelling inspiration, showcasing how authentic values can power impactful visual communication for any creator.

What We Can Learn

Employ educational visuals effectively to build foundational knowledge deeply connecting with your audience.


29. Electrolux Video aided onboarding

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Duration : 15 seconds

Seamless floor care becomes visually apparent with the Electrolux UltimateHome 900 Cordless cleaner. Its ability to pull five times more deeply from surfaces isn't just stated; the video vividly shows intense suction capturing embedded debris, transforming the chore into an impressive demonstration of power across various floor types.

Crucially, this cleaner addresses indoor air quality with its sophisticated five-step filtration. The detailed visual showing layers trapping nearly all microdust offers compelling video aided onboarding, ensuring users grasp the clean air benefit. This commitment to thoroughness, both seen and implied, speaks volumes for a healthier living space.

What We Can Learn

Show technical performance improvements through clear animated side by side comparisons for greater impact.


30. FXTM Step by step video guide

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Duration : 19 seconds

Potential for market engagement unfolds clearly, presenting a compelling route for diverse participation. The focus on being copied for a profit share or effortlessly replicating top strategies highlights a unique accessible approach to FXTM Copy Trading.

The clean platform interface visuals masterfully simplify complex concepts, serving as a practical step by step video guide. This makes the entire process feel intuitive and achievable for viewers, effectively framing trading as a collaborative, win-win venture where everyone can potentially thrive, fostering confidence and inspiring viewers to seize their own potential in the markets.

What We Can Learn

Visually demonstrating internal technology through animation can increase audience understanding by 65%.


FAQ

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How can a software onboarding video boost early user engagement?

Onboarding videos accelerate user engagement by showcasing value and simplifying initial use. This fosters faster adoption and higher user satisfaction.

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What are must-have elements for a successful software onboarding video?

Essential elements include clear explanations of key features, benefits, and use cases, presented with high-quality visuals and audio.

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What's the ideal length for a software onboarding video to keep users hooked?

Ideal length is typically 60 seconds to 3 minutes, tailored to software complexity. Shorter videos maintain user attention and deliver core information effectively.

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How can I use videos to reduce new user frustration with my software?

Videos mitigate frustration by visually guiding users through common tasks and troubleshooting, proactively addressing potential issues.

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How do I showcase complex software features in a video without overwhelming users?

Complex features are best presented in digestible steps, using screen recordings, animations, and clear narration to avoid overwhelming users.

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What's the best way to structure a software demo video for new customers?

Structure demos around user journeys and problem-solving, showcasing how the software provides solutions and drives conversions.

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Can storytelling make my software onboarding videos more compelling? How?

Storytelling enhances onboarding by forging emotional connections, making the software more relatable and memorable.

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What's a strong call to action for my software product tour video?

Strong calls to action encourage immediate engagement, prompting users to explore further through free trials, demos, or additional resources.

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What type of onboarding video best suits my software's complexity and target audience?

The optimal video type depends on software complexity and target audience. Interactive tutorials suit complex software, while concise explainers work for broader audiences.

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How can I make my software onboarding videos more engaging and memorable?

Engaging onboarding videos utilize dynamic visuals, clear audio, and concise narratives, often incorporating interactive elements and real-world examples.

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What are scripting best practices for clear and concise software onboarding videos?

Effective scripts focus on benefits, employ clear and concise language, and follow a logical narrative structure.

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Should I use animation in my software onboarding videos? When is it most effective?

Animation excels at visualizing abstract concepts, simplifying complex processes, and enhancing visual appeal.

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How do welcome videos set the tone for a positive user experience with my software?

Welcome videos establish a positive user experience by introducing the software's purpose and benefits, creating a welcoming first impression.

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How can video tutorials improve user adoption of key software features?

Video tutorials boost user adoption by providing step-by-step guidance on key features, increasing user confidence and proficiency.

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How can I plan a series of onboarding videos that guide users through my software seamlessly?

A successful onboarding video series maps the user journey, creating videos for each stage to ensure a seamless and progressive learning experience. Typical project timelines range from 3-8 weeks, with fixed-fee pricing from $1000-$6000 depending on complexity and length.



Measure & Optimize Onboarding Video Performance


Creating a Software Product Onboarding Video is only the beginning. True impact comes from understanding how users engage with it and constantly improving. This measurement cycle transforms a static asset into a dynamic tool, unlocking valuable insights into the user experience.

  • Teams must closely track video completion rates and identify specific drop-off points, revealing exactly where viewers lose interest or encounter confusion.

  • Delving deeper involves analyzing rewind or replay segments and gathering direct user feedback to pinpoint specific unclear moments needing refinement.

  • Connecting video watch data with subsequent in-app actions provides clear evidence of effectiveness and links viewing directly to feature adoption rates.

  • Leverage these insights for targeted optimization, perhaps through A/B testing different calls to action or tailoring video content based on user segment data.


  • Analyzing performance data and user feedback offers a roadmap for refinement, ensuring the video remains relevant and effective as the product evolves. This iterative process is key. Consistently measuring and optimizing maximizes user engagement, smoothing the user journey and significantly boosting overall product adoption.


    Why Advids for Software Product Onboarding Video?


    At Advids, we create compelling software product onboarding video s that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects across various industries, and now we're ready to help you onboard users seamlessly with engaging video content.

    Streamline User Onboarding with Engaging Videos:

    Customized Software Product Onboarding Video Solutions: From concise explainer videos to interactive tutorials, we tailor each project to your specific software, brand, and target audience.
    Creative Storytelling Through Animation: We craft narratives that resonate with users, simplifying complex features and highlighting key benefits for a smooth onboarding experience.
    Cutting-Edge Software Product Onboarding Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression.

    Experience and Expertise You Can Rely On:

    12+ Years of Proven Success: With over 3400 successful projects under our belt, we understand what makes a Software Product Onboarding Video truly effective. Out of these, over 270 projects have been specifically focused on software product onboarding, demonstrating our specialized expertise in this area.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life. We've helped numerous software companies optimize their user onboarding process through engaging video content.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    A Partnership Built on Collaboration and Communication:

    Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation.
    Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful Software Product Onboarding Videos.

    Ready to unlock the potential of Software Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Software Product Onboarding Video?


    A software product onboarding video is a short, engaging video that introduces new users to your software and guides them through its basic functionalities. It acts as a virtual tour , showcasing the interface, features, and benefits of your product. This video aims to simplify the learning process , reduce user frustration, and increase product adoption .

    Onboarding videos can be used for various purposes, such as welcoming new users, explaining key features, providing step-by-step tutorials, and addressing common questions. They can be incorporated into your website, email marketing campaigns, or even within the software itself.


    What do top Software Product Onboarding Videos have in common?


    Craft compelling software onboarding videos by focusing on user needs and showcasing tangible results.

    Target Audience Focus - Tailor the video's message and tone to resonate with specific user segments . Best practice: Create user personas .

    • Defined Software Objectives - Set measurable goals, such as increased trial sign-ups or feature adoption. Best practice: Define clear KPIs.
    • Intuitive User Journey - Guide users through a logical flow, highlighting key interactions. Best practice: Use interactive elements .
    • Prioritized Feature Showcase - Focus on the "must-have" features that solve critical user needs. Best practice: Use a tiered approach.
    • Compelling Visuals - Use high-quality screen recordings and animations to enhance engagement. Best practice: Use professional editing .
    • Problem/Solution Approach - clearly articulate the problem and demonstrate how the software solves it. Best practice: Use a before-and-after approach.
    • Engaging Narrative - Create a compelling story that connects with viewers emotionally. Best practice: Use relatable characters.
    • User Success Stories - Showcase real-world examples of how the software has benefited users. Best practice: Feature diverse users.
    • Quantifiable Results - Use data visualizations to present key performance indicators. Best practice: Use charts and graphs.
    • Authentic Testimonials - Include genuine user feedback to build trust and credibility. Best practice: Use video testimonials.


    What makes Software Product Onboarding Video effective?


    Imagine instantly boosting user engagement and product adoption. Effective software product onboarding videos achieve this by addressing specific user pain points, such as difficulty navigating the dashboard, confusion over key features like reporting, and a lack of clear guidance on achieving desired outcomes. They demonstrate how the product solves these problems using a clear problem-solution-benefit story arc. Each stage should be visually represented, for example, using animated icons to guide users through the interface, showing real users successfully completing tasks, and employing screen recordings with voiceover to highlight key workflows.

    The video must be concise, ideally under 2 minutes. Allocate time strategically: opening hook , core feature demonstration , etc. Use plain language, focusing on user benefits, not technical specifications. Include multiple CTAs tailored to different viewer segments: schedule a demo, download a guide, or watch a tutorial on a specific feature.

    Conduct A/B testing of different video versions and gather feedback on clarity, engagement, and comprehension. Maintain consistent brand colors, fonts, and logo placement throughout the video. Track specific KPIs: click-through rates on CTAs, average view duration, and correlation between video views and subsequent in-app actions. This data-driven approach ensures continuous improvement and maximizes the videos impact.


    How long should your Software Product Onboarding Video be?


    Optimize software onboarding video length for maximum impact by aligning video type , content, and target audience stage .

    Pre-production Considerations for Determining Video Length:

    • What key features need showcasing?
    • Which audience segment is targeted?
    • What's the ideal video style?
    • How complex is the software workflow?
    • What platform dictates video length?
    • Does the video need a demo or tutorial?
    • What's the desired user engagement level?

    Software product onboarding video length guide

    Software Product Onboarding TypesVideo LengthUse CaseFunnel
    Explainer Video45-60 secondsConcisely highlights key features and benefits, using engaging visuals and narration, possibly with a minimalist styleAwareness/Consideration
    Product Demo1-2 minutesShows the software in action, focusing on core functionalities and user experience, using a live-action screen recordingConsideration/Conversion
    Tutorial Video1-2 minutesGuides users through specific tasks, step-by-step, using clear instructions and screen recordingsConversion/Retention
    Walkthrough Video90 seconds - 1 minute 30 secondsProvides a comprehensive overview of the software's features and workflow, using a kinetic typography styleConsideration/Conversion
    Animated Screen Recording30-45 secondsVisually engaging demonstration of key features, highlighting user interactions, using a fast-paced styleAwareness/Consideration


    How to create Software Product Onboarding Videos?


    Creating effective software onboarding videos requires a strategic approach that prioritizes user understanding and clear communication. Mastering the pre-production and production phases is key to delivering a compelling and impactful final product.

    * Define Target Audience - Use user personas to create a highly targeted video that speaks directly to their needs.

    • Identify Key Features - Prioritize features that offer the most significant value and address user pain points effectively.
    • Craft Compelling Narrative - Use a problem/solution structure, focusing on user benefits and showcasing quick wins .
    • Storyboard Development - A detailed storyboard ensures visual consistency and prevents costly reshoots during production.
    • Scriptwriting - Use concise, clear language and focus on the user's perspective to maintain engagement.
    • Screen Recording - Use high-resolution recordings with clear visuals and smooth transitions to enhance clarity.
    • Animation Creation - Employ animations to illustrate complex processes or abstract concepts in a user-friendly way.
    • Video Editing - Use dynamic editing techniques to maintain viewer interest and highlight key features effectively.
    • final review - Conduct multiple review sessions with stakeholders to ensure the video is accurate, engaging, and effective.
    • Platform Optimization - Optimize for various devices and platforms to ensure consistent viewing experience across all channels.


    Crafting a Compelling Onboarding Video Script


    Crafting a compelling script is the heart of creating effective onboarding video examples. A well-written script transforms features into benefits, turning viewers into engaged users. Let's explore how we can achieve this.

    Think about how different audiences have different needs. A product demo video for project managers would focus on efficiency and collaboration tools, unlike a video for designers, which might emphasize creative features. Remember the user personas we discussed earlier? Use those to guide your scriptwriting. A strong opening hook , like a relatable problem statement, grabs attention immediately.

    Let's dive into some key pointers for crafting a script that converts:

    • Clearly articulate how the software solves user problems and improves their lives. Instead of just listing features, show how they translate into tangible benefits .
    • Use clear, concise language and visuals. Avoid jargon and technical terms, opting for a conversational tone that builds rapport. Think about how you'd explain the software to a friend.
    • Structure your narrative logically, guiding users through a seamless journey . Highlight quick wins to showcase immediate value and encourage further exploration. Product demo videos can be particularly effective for this.
    • End with a clear call to action . Tell viewers what to do next, whether it's signing up for a free trial or exploring specific features.

    By following these tips, you can create effective onboarding video examples that truly resonate with your target audience and drive meaningful engagement .


    The Benefits of Using Professional Onboarding Video Production


    Beyond the technicalities of video creation lies the art of crafting truly effective onboarding experiences. professional production elevates user engagement, comprehension, and ultimately, your bottom line. Imagine onboarding that not only informs but inspires, transforming new users into confident advocates.

    Investing in professional expertise unlocks a world of advantages. We bring your vision to life, crafting high-quality onboarding video examples that resonate with your target audience. From concept to completion, we handle every detail, freeing your team to focus on what they do best.

    • We tell compelling stories that connect with users on an emotional level, showcasing the true value of your software. Software Explainer Videos , expertly crafted, transform complex processes into easily digestible visuals , accelerating user understanding and adoption.
    • brand consistency is paramount. We ensure your brand message shines through every frame, reinforcing trust and recognition.
    • optimized for conversions , our videos guide users seamlessly through the onboarding journey, maximizing engagement and driving desired actions.
    • Data-driven optimization allows us to continuously refine your video strategy, ensuring maximum impact and return on investment.

    With professional onboarding videos, you're not just creating content; you're building relationships, fostering loyalty, and setting the stage for long-term user success.


    Choosing the Right Animation Style for Onboarding Videos


    Creating engaging software onboarding videos requires careful consideration of animation style. The right approach can transform a simple explanation into a captivating experience, boosting user comprehension and overall satisfaction. Think about it – a playful 2D animation might resonate with a younger audience, while a sleek, corporate client onboarding video demands a more professional touch. Choosing the right style is key to creating the best onboarding videos software.

    Let's explore some popular animation styles and their applications:

    • 2D and 3D Animation: 2D animation offers a cost-effective and versatile solution for various onboarding needs. 3D animation, on the other hand, brings a level of realism and depth, perfect for showcasing intricate product features. Imagine a client onboarding video demonstrating a complex software interface – 3D animation can make it crystal clear.
    • Motion Graphics and Whiteboard Animation: Motion graphics excel at visualizing data and abstract concepts, making complex information digestible. Whiteboard animation, with its engaging storytelling approach, is ideal for step-by-step tutorials and explaining intricate workflows.
    • Kinetic Typography: For text-heavy narratives or highlighting key messages, kinetic typography offers a dynamic and visually appealing solution. Think impactful slogans or core value propositions brought to life through animated text.

    Remember, the goal is to enhance user understanding, not overwhelm with excessive visuals. Balance visual appeal with clarity and conciseness. Test different styles with your target audience and gather feedback to refine your approach. Collaborating with experienced animators can elevate your onboarding videos to the next level. By carefully considering these factors, we can create compelling onboarding experiences that truly resonate with our users.


    Collaborating Effectively with Onboarding Video Producers


    Working effectively with video producers hinges on clear communication and a shared vision. We've covered the essentials of onboarding videos, now let's explore how to translate that knowledge into a successful collaboration. Think of your producer as an extension of your team, a partner in bringing your vision to life. Open communication is key – sharing your goals, target audience insights, and desired outcomes sets the stage for a productive partnership. Remember those user personas? Sharing them provides valuable context for the producer's creative process.

    Providing existing brand assets ensures consistency and reinforces your brand identity. Think style guides, logos, and any previous marketing materials. This helps the producer align with your overall brand aesthetic. Reviewing application onboarding video examples together can spark creative ideas and ensure you're both on the same page. Exploring interactive product videos can add another layer of engagement, transforming passive viewers into active participants.

    • Collaboratively develop the script, ensuring it accurately reflects your message and resonates with your target audience.
    • Provide regular feedback throughout the production process. This keeps the project on track and allows for adjustments along the way.
    • Respect the producer's expertise. They bring valuable technical and creative skills to the table. Trust their judgment and be open to their suggestions.
    • Discuss budget and timelines upfront to establish realistic expectations and avoid surprises down the line.

    By following these guidelines, we can foster a strong working relationship with our video producers, resulting in high-quality onboarding videos that effectively engage our target audience and drive desired results.


    Optimizing Onboarding Videos for Different Platforms


    Let's talk about optimizing our onboarding videos for different platforms . It's crucial to remember that each platform has its own unique audience and best practices. Creating top onboarding video examples requires us to think strategically about how we tailor our content for maximum impact. software training videos , especially, can benefit from this targeted approach.

    Thinking about where our audience spends their time online is key. Are they on YouTube, LinkedIn, or maybe even TikTok? Each platform has its own quirks and preferences. Let's dive into some practical tips for optimizing our videos across different platforms.

    • tailor video length and format: Shorter, snappier videos might work wonders on TikTok, while longer, in-depth tutorials could thrive on YouTube. Think about what feels natural for each platform and adjust accordingly.
    • customize content for each audience: A video aimed at seasoned professionals on LinkedIn will likely have a different tone and message than one designed for a younger audience on Instagram. Consider user demographics and tailor our content to resonate with each specific group.
    • Leverage platform-specific features : Think interactive elements, captions, and hashtags. Using these features can significantly boost engagement and visibility.
    • Track performance and adapt: Keep an eye on those metrics! Are people watching our videos all the way through? Are they clicking on our calls to action? Use data to refine our strategy and ensure we're getting the most bang for our buck.

    By following these tips, we can create truly effective onboarding videos that reach our target audience on the platforms they prefer, ultimately driving engagement and achieving our desired outcomes.


    How software product onboarding video examples are curated?


    We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic product tour videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or feature exploration within the software.
    7.Brand Alignment Determining video alignment with brand message , identity, and the overall user experience within the software.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, software product onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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