Picture this: a user effortlessly navigating your software, feeling empowered and delighted. What if that feeling was instantly achievable? I am sharing today, in this article, our insights into the transformative power of software onboarding videos. What we've learned is that these short, impactful films are the key to unlocking user engagement and accelerating growth. We'll explore 30 inspiring examples that demonstrate the incredible impact of well-crafted onboarding videos, and the statistics will leave you speechless.
96% of people have watched an explainer video to learn more about a product or service.
68% of People will Happily Watch a Business Video if it's Under a Minute.
44% of marketers use short-form video, the most of any format.
These stats highlight the undeniable power of video in capturing attention and driving engagement. Software product onboarding videos, when done right, can transform the user experience, boosting adoption and minimizing churn. We've handpicked 30 Inspiring Software Product Onboarding Video examples that instantly resonated with us and inspired interest.
Compliance training can be a drag, but it doesn't have to be. We love how this Software Product Onboarding Video for 360Learning highlights the pain points of traditional compliance training the repetitive clicking, the disengaged learners, the looming threat of fines and bad reputation. The video showcases 360Learning's solution through clear UI demonstrations, emphasizing the platform's automation capabilities for enrollment, re-enrollment, and reporting.
This creative approach breathes fresh air into a typically mundane subject. The video makes compliance training feel less like a chore and more like an opportunity for growth. By showcasing real-life scenarios and user-friendly features, we are inspired to embrace this software solution for a more efficient and engaging compliance training experience.
What We Can Learn
Focus on the "aha!" moment-it makes the software stick.
Bandwidth is a company that helps businesses to achieve their goals by providing solutions to overcome their challenges. This video is designed to introduce viewers to the new Call Assure product that helps businesses navigate toll-free disasters.
Video Design - The video design focuses on the visual imagery of moving forward and reaching new heights. This is achieved with visuals like an eye opening up to new insights, a metal surface rippling to show the possibility of the unknown, a finger pointing towards a chart, the aurora borealis shining bright in the night, and a gymnast doing a backflip. These imagery help to convey the company's message, making it a Top Saas Software Commercial video.
The video employs a strong, energetic tone that reinforces the notion of breaking boundaries and embracing challenges. This is done by creating visually appealing graphics and combining these graphics with a strong narrative to achieve the goal of getting viewers to learn more about the Call Assure product. The visual style of the video is able to communicate the objective of the video. The graphics, narrative, and tone all work together to create a compelling and engaging video that leaves a lasting impression on viewers.
Hotjar helps businesses understand how visitors interact with their websites. This video is designed to showcase the Rage Click filter, which pinpoints frustrating user experiences.
Video Design - The video uses a Software Promotional Animation Idea video style. A simple user interface design provides a quick visual overview of the filter's functionality. A website screenshot illustrates the filter's application, showing the mouse cursor clicking multiple times. A graphic line chart represents a downward trend, indicating a decrease in the number of signups.
This visual style communicates the objective of the video effectively. It highlights the frustration users experience, suggesting the potential for lost revenue. The video's tone is professional and informative, aiming to engage viewers by illustrating the practicality and benefits of Hotjar's tool.
CSIRO seeks to provide a better understanding of Australia's physical economy. This video is designed to explore over 20 possible futures for Australia out to 2050 against the backdrop of the past 40 years to identify key future global drivers and assess how these may impact the country.
Video Design - This video is designed to be visually appealing and engaging for viewers, showcasing the potential future outcomes of Australia. The design style is minimalist, using a combination of simple shapes and bold colors. The key element is the use of a map that serves as a visual representation of the journey ahead.
The video communicates its objective well by using the map as a central focus. The narrative guides viewers through the various potential scenarios for Australia's future, each represented by a different symbol or image on the map. The design and narrative work together to create a positive and optimistic tone, encouraging viewers to consider the possibilities for a brighter future.
In this software product onboarding video, we admire how Capgemini cleverly depicts the intricacies of cloud automation. The visual journey, from a single app icon exploding with complexity to a seamless network of integrated clouds, speaks volumes about the challenges and solutions presented. In a world craving simplicity, this video brilliantly highlights the power of streamlined processes.
We love how the partnership between Capgemini and Red Hat is visually depicted, showcasing their combined strength in simplifying cloud-native app development. The animations vibrant colors and modern aesthetic add to the appeal, making it an example we believe others can draw inspiration from. The clear call to action leaves viewers wanting to learn more.
What We Can Learn
Visually showcase partnership benefits, boosting viewer confidence and engagement.
EQT is a leading provider of software and services to the entertainment production industry. This video is designed to provide information about their business and operations.
Video Design - The video uses a bold and modern animated style, reminiscent of Top Animated Software Feature videos. The use of bright colors, simple geometric shapes, and dynamic animations creates an engaging and visually appealing experience. Key elements of this style are seen throughout the video, including the cartoon-like depiction of a person watching television and the use of a colorful, animated dollar bill to represent box office revenue.
The visual style effectively communicates the objective of the video, which is to highlight EQT's role in the entertainment industry, and the company's importance in an increasingly complex world of content creation and consumption. The upbeat tone of the video further reinforces the company's position as a trusted and innovative partner for entertainment professionals.
7. Robert Koch Isometric Software Onboarding Video
A well-designed explainer video like this one can showcase how effectively you tackle healthcare challenges. This video demonstrates the power of combining 2D and 3D elements to create an impactful software product onboarding experience. The soft, calming blue color scheme and gentle music create a sense of hope and reassurance throughout the narrative.
We see how each step, from sample collection to analysis at the Robert Koch Institute, builds toward a solution. The use of motion graphics in the data visualization segment is particularly impressive, demonstrating the impact of data in identifying outbreaks. The clever use of a thumbs-up gesture in the final key shot leaves us with a feeling of confidence and a sense that effective disease control is within reach.
What We Can Learn
Clear visuals showing each step builds user confidence and drives adoption.
Toolstation is a company that sells home improvement products. This video is designed to introduce their smart bulb range.
Video Design - The video uses a simple and clean animated style with flat colors and minimal detail, and features a clear and concise visual narrative, that makes it a Top Animated Corporate Onboarding video. The video primarily focuses on the user experience, starting with a hand holding a phone and opening the WiZ app to interact with the 4lite smart bulbs.
The video successfully uses a clean and simplistic animated style to communicate the ease of use and versatility of the smart bulb range. The visuals are clean and modern, helping to establish a positive and welcoming tone for Toolstation. The narrative centers around the everyday uses of the smart bulbs, showcasing the product's benefits. The video uses clear and simple animation to explain complex concepts, making it approachable for a wide audience.
AMAZON is a company that helps businesses manage their sponsored ads campaigns across all countries. This video is designed to promote the new features that make it easier to navigate between countries, manage campaigns, and create reports.
Video Design - This is a Software Marketing Intro Example video, showcasing the functionality of a new software feature. This video uses simple graphics that are easy to understand and engaging. It uses animated pie charts and rings, with an animated background. These visual elements help show how the product works, which helps to make it more compelling for viewers.
The video is informative and engaging. It uses a minimalist style to make sure the focus is on the content and the benefits that AMAZON offers. The tone of the video is friendly and professional. The visual style of the video makes it easy for viewers to understand the information and encourages them to learn more.
TomTom Map Maker is a tool that helps customize maps and make them on-brand in minutes. The video is designed to introduce the tool and its benefits, highlighting how it can help users create maps that are aligned with their brand.
Video Design - The video is a Top Animated software explainer video. It features a clean and modern design with bright colors and bold fonts, which makes it visually engaging. The video uses animated graphics to show the various features of the Map Maker tool, including the styles gallery and quick customization options. The use of simple animations and clear graphics makes the video easy to understand and helps viewers visualize the features.
The visual style of the video effectively communicates the objective, which is to showcase the ease of use and benefits of the TomTom Map Maker. The animation style is bright and friendly, creating a positive tone and making the product seem approachable and easy to use. This encourages viewers to learn more about the product and ultimately try it out for themselves.
PTC is a global biopharmaceutical company that develops new therapies for rare diseases. This video is designed to help the audience understand PTC's splicing biotechnology using a simple analogy.
Video Design - The video uses a clear and concise style, focusing on animated graphics. The animated visuals help illustrate the complex process of splicing and make it easier for viewers to understand. This is a well-executed Animated software demo Example video, as it does not rely heavily on text and instead prioritizes visuals. The animation style is simple yet effective, with vibrant colors and easy-to-follow visuals.
The video uses a relaxed and informal tone, making it accessible to a wider audience. By using a familiar example like baking cupcakes, the video helps connect complex scientific concepts to everyday experiences. This makes the information more relatable and easier to grasp. The overall video design focuses on clarity and simplicity, making it engaging for both scientific and non-scientific audiences. The visual style is able to effectively communicate the objective of the video, which is to educate the audience on PTC's splicing biotechnology in a simple and engaging way.
Lite-On's Software Product Onboarding Video creatively employs 2D animation and isometric illustrations to showcase the significance of smart mobility. The video highlights urban challenges, creating a relatable scenario for city planners and technology companies seeking innovative solutions.
The dynamic visuals and upbeat music maintain a positive tone, conveying the potential of smart cities. Lite-On is subtly positioned as a key player in this domain, emphasizing their manufacturing and integration expertise without overwhelming the viewer with technical details.
What We Can Learn
Create a story that resonates with your target audience, fostering a deeper connection with your product.
The concept of big data can seem abstract and intimidating, but this explainer video makes it accessible by grounding it in a relatable scenario choosing a movie. The video's 3D isometric animation is both playful and insightful, visually illustrating how disparate data sources are connected and analyzed to generate meaningful insights. By focusing on clarity and engaging visuals, the video effectively explains the power of big data analytics without overwhelming the viewer.
The combination of the upbeat music and clear voice-over helps to maintain a sense of enthusiasm and excitement throughout the video. It feels almost like a lighthearted introduction to a new technology with limitless possibilities. This video is a testament to the power of visual storytelling, demonstrating how even complex concepts can be broken down and understood in a fun and engaging way.
What We Can Learn
Illustrate complex processes with simple, engaging visuals to boost understanding.
The sleek isometric visuals in this Deloitte software product onboarding video immediately catch our attention, demonstrating a powerful visualization of futuristic healthcare. We love the seamless transitions between the personal and community perspectives, smoothly showing data flow and impact. This video encapsulates future health management with its emphasis on preventative care and real-time data.
The narrative showcases personalized experiences, proactive health alerts, and the integration of various technologies, illustrating the potential of a connected healthcare ecosystem. This 3D isometric animation cleverly communicates complex data concepts through intuitive visuals. This approach is an inspiration, highlighting Deloittes forward-thinking approach to healthcare.
What We Can Learn
Craft a clear narrative arc, guiding viewers smoothly through your software's benefits.
Codility is a platform that helps engineering teams find and hire the best talent. This video is designed to promote Codility's online coding challenges.
Video Design - The video uses clean and modern visual design with bright colors and clear text. The video uses various graphic elements, including a laptop, smartphone, and social media posts, to demonstrate Codility's ability to reach a large audience of potential candidates. The video features a mix of simple animation and still images. This approach makes it an engaging Animated Software Capabilities Sample video that helps viewers understand the product's benefits.
The video style is designed to make it easy for viewers to understand Codility's product and how it works. The video uses bright colors, simple graphics, and clear text to attract the viewer's attention. This visual approach complements the video's narrative, which emphasizes the value of engaging the best talent for engineering teams. Codility's online coding challenges can help to reach a large audience of developers. The tone of the video is optimistic and energetic.
16. Capital One 2D Software Product Onboarding Video
We adore this animated explainer video for Capital One Business. It brilliantly showcases a simplified vendor payment process. The visual metaphor of a warehouse filling with rewards visually translates the benefit of using the Capital One Business card.
The video seamlessly blends 2D animation with subtle 3D effects, creating a clean and modern aesthetic. We especially love how the rotating box transforms into abstract shapes, symbolizing cash flow optimization. The upbeat music and clear voiceover perfectly complement the overall message, making it a great example of a compelling software product onboarding video.
What We Can Learn
Animate the "aha!" moment-users understanding your software's value-to drive adoption.
Panduit Dome is a security solution that keeps software updated in an efficient and secure way. This video is designed to inform users about the importance of software updates and how Panduit Dome can help.
Video Design - The video utilizes a colorful and engaging design style that is common in Saas Software Training Example video. The use of vibrant colors, icons, and animations helps capture the viewer's attention. The video uses bright colors, bold typography, and playful animations to maintain a friendly tone.
The use of statistics and compelling facts about software vulnerabilities highlights the value of keeping software updated. The video utilizes a professional design and engaging animation to convey the complex topic of software vulnerability, helping the viewer to understand the importance of keeping software updated. The video design is friendly and informative, conveying that software updates are necessary for security and efficiency. The video successfully communicates the benefits of Panduit Dome and the value of a secure and up-to-date system.
Bullhorn is a company that provides a Digital Talent Experience, for modern candidates to control their work life. The video is designed to introduce the product and its benefits.
Video Design - The video showcases Bullhorn's Talent Platform, using a Software Animated Product Example video style. Simple geometric shapes and a color palette of blue and white create a clean and modern look. These graphics are clean and stylized to help communicate the value of the software to potential users.
The visuals in this video communicate the company's message of simplifying and improving the candidate experience. The simple, graphic style provides a visual representation of an online tool, which aligns with the message of the product. This style also creates a tone of innovation, efficiency, and user-friendliness.
Credit Karma helps you obtain free credit reports from Equifax and TransUnion. This video is designed to help you understand what kind of information can be found on your credit reports.
Video Design - The Credit Karma video follows the Software Demo Highlight Sample video style. It uses a mixture of animated graphics, text overlay, and illustrative elements, which are well designed and easy to understand. Each graphic is presented with concise text explanations that highlight the most important aspects of your credit report. This visual style is appealing and engaging, making the content accessible to a wider audience.
Credit Karma uses a bright, cheerful color scheme and clean animations, to create a lighthearted tone. The video uses various illustrative elements like keyholes and treasure chests to create a playful and engaging feel that resonates with the user. The narrative of the video is easy to follow and makes clear why accessing your credit reports is important. The video's overall tone is positive, encouraging, and reassuring. This style creates an approachable and trustworthy atmosphere for the viewer.
Cedar helps clients prepare for retirement by optimizing retirement income. The video is designed to communicate the importance of having the right support when preparing for retirement.
Video Design - The video is a Software Features Explainer Animation video. It uses clean, modern graphics, simple shapes, and color palettes to guide the viewer through the video narrative. The animation is smooth and engaging, making the video easy to follow.
The animation style of the video uses soft colors and clean lines, creating a calm and professional feel. The focus is on the key features and benefits of the service, making the video suitable for a mature audience. The video is well-paced and the narrative is clear, making it informative and engaging. The overall tone of the video is reassuring and encouraging, which is well-suited to its objective of helping clients feel confident about their retirement planning.
21. Elaad Minimalist Software Demo - Improve user engagement implicitly
How can you demonstrate the value of a software product without explicitly stating it? We love the way Elaadnl achieves this in their Software Product Onboarding Video by visualizing the complex concept of three-phase charging. They seamlessly illustrate how this technology significantly improves EV charging speed and network stability, showcasing tangible benefits rather than just stating facts.
With elegant 2D animations, Elaadnl masterfully explains the science behind three-phase power, showing how it unlocks the full potential of the electricity grid. The video effortlessly weaves together diagrams, maps, and character animations, creating a captivating and informative experience that leaves viewers feeling inspired by the possibilities.
What We Can Learn
Showcase your software's benefits through a captivating narrative, generating excitement.
AARP is a non-profit organization that provides resources for people aged 50 and older, including information about Social Security. This video is designed to provide viewers with easy-to-follow instructions for replacing their Social Security card.
Video Design - The AARP video employs a minimalist style, using clean, brightly colored graphics to illustrate the process. The video uses a combination of flat-style icons, bold text, and animated transitions to create a visually appealing Software UX Idea video. The video incorporates an array of color palettes to emphasize the various steps, making it easy to follow.
The simplicity of the video design supports the clear and concise message, providing a user-friendly visual experience. The use of text and icons helps to make the information easy to understand and retain, resulting in a video that is both informative and engaging. The overall tone of the video is friendly and reassuring, reinforcing AARP's mission to provide helpful resources for its members.
Achievers is a platform that helps companies create the workplace culture they want. This video is designed to show how this platform can help.
Video Design - The video uses a bright and colorful design with a minimalist aesthetic. Achievers's video uses simple shapes, flat colors, and a clear, easy-to-understand style, making it a Best Animated Software Q&A video. The graphics are clean and modern. The illustrations in the video use a combination of geometric shapes and lines, giving the video a contemporary and professional feel.
The video's visual style effectively communicates its message of belonging and how Achievers creates a connected ecosystem. The vibrant colors and playful illustrations create a positive and engaging tone. The video uses a series of simple visuals, each focused on a different element of the platform. This approach helps to break down the information into digestible pieces and makes the platform easy to understand. The animation style is clean and modern, and the graphics are high-quality. This creates a sense of professionalism and trust, which is important for a product that deals with employee experience.
Freshdesk is a customer support platform that helps businesses track and analyze data to improve customer experience. This video is designed to showcase the new analytics features of Freshdesk.
Video Design - This video utilizes a clean and minimalistic design style, highlighting the key features of Freshdesk analytics. The video uses a combination of text animation and screenshots of the platform to illustrate the features and benefits of Freshdesk analytics. The use of a light background with a bright green color theme is very helpful in creating a visually appealing platform onboarding Idea video. This video utilizes a clear and concise approach, making it an excellent onboarding guide for users who want to understand the core functionality of the Freshdesk analytics platform.
The visual style of the video effectively communicates the objective of the video. This video utilizes a series of visuals showcasing the analytical reports and charts to emphasize the functionality of the analytics platform. The video features a light tone with a focus on showcasing the features and benefits of using the analytics features of Freshdesk. The video design utilizes a simple and effective approach to explain the features, making the video engaging and informative for potential users.
Planning in a Box is a SaaS solution for collaborative planning in supply chains. This video is designed to introduce the software and its benefits for businesses.
Video Design - The video uses simple, clear graphics to illustrate the concept of an exception-based supply chain. A network of connected devices represents the complex web of data points that businesses manage. The visual design uses bright colors and simple shapes that are easy to understand. This style makes it an engaging Animated Onboarding Walkthrough Sample video and effective for explaining a complex topic.
The video's visual style emphasizes the challenge of managing a complex supply chain in the modern business environment. The animated bugs and bold shapes effectively represent the threats and vulnerabilities that businesses face. The video takes a light-hearted approach, using humorous visuals to portray the challenge of managing complex networks of devices. This approach makes the video relatable and engaging for the target audience of business professionals who are responsible for security and supply chain management.
The ability to make sense of seemingly disconnected blockchain transactions is a challenge many in the industry face. Chainalysis provides the solution, offering an unmatched perspective into this complex world. Through their platform, you can gain a deeper understanding of transactions, their context, and potential risks.
This Software Product Onboarding Video successfully demonstrates the power of Chainalysis's platform. It shows how users can gain complete blockchain awareness, making informed decisions based on accurate data. By visualizing data with simple 2D elements and clean UI design, the video effectively conveys the platform's capabilities and its impact on the future of finance.
What We Can Learn
A clean UI design creates a smooth onboarding experience, leading to higher engagement.
RightCoach is a data analytics tool designed to help organizations increase employee engagement and improve retention. The video is designed to show how RightCoach can help businesses build leadership skills.
Video Design - This animated video is a great example of best animated software advertising video, employing a simple yet effective visual style. Using a muted color palette of light blues and grays, it focuses on the ease of use of RightCoach. The video's clarity helps highlight the benefits of the product. The animation utilizes smooth transitions and a subtle dynamic effect to create a professional and engaging visual experience.
The video's visual design effectively communicates the simplicity of RightCoach, which is designed to help businesses make collaboration easy. The video's light, friendly tone, and focus on the product's utility makes it appealing to a wide range of organizations seeking to improve team performance.
Velo is a blockchain based financial protocol enabling digital credit issuance and borderless asset transfer for businesses using a smart contract system. This video is designed to introduce Velo to viewers and showcase its features and benefits.
Video Design - This is a Top Animated Software Promotion video that uses an array of high-quality graphics and animation. The video opens with a man working on a computer with the Velo dashboard on the screen. The animation then shows the dashboard moving and spinning in a dynamic way, with bright yellow elements that highlight the key features and benefits.
The video uses a dark and modern color scheme with bright yellow highlights. This creates a professional and engaging aesthetic that is representative of the innovative and forward-thinking nature of the Velo technology. The animation is smooth and professional and emphasizes the ease of use and efficiency of the Velo platform. The video utilizes high quality graphics to showcase the potential of the Velo technology. The tone of the video is confident and reassuring, conveying that Velo is a reliable and powerful solution for businesses. By incorporating visually appealing animation, the video effectively communicates the value proposition and drives the viewer's interest in exploring Velo further.
Medtronic is a company that creates innovative solutions to help people live longer, healthier lives. This video is designed to provide a step by step guide for installation of the drier filter, to enhance the performance of the air conditioning unit.
Video Design - This video uses a simple and clean animation style, featuring a white background with bright blue outlines highlighting the different components of the filter drier installation process. This Software Product Advertisement Sample video uses a clear, simple visual design, and focuses on the critical steps of installing the air conditioner's drier filter.
The visual style of the video helps to clearly communicate the instructions for installing the drier filter. The clean design and simple animations make the video easy to understand, and the use of bold outlines highlights the most important elements. The video uses an informative and straightforward tone, which is well suited for a technical audience. The video is concise and to the point, providing just the information needed for a successful installation.
A captivating software product onboarding video, highlighting PwCs Digital Operations Maturity Assessment, immediately grabs attention with an intriguing analogy of locked boxes, representing different digital transformation pathways. The simple yet effective 2D animation, combined with clear narration and upbeat music, makes complex information easily digestible. We love how PwC seamlessly incorporates UI elements into the animation, showcasing the tool's user-friendly interface and extensive coverage of the operations lifecycle.
The video cleverly transitions from the metaphorical boxes to a real-world scenario, demonstrating the assessment's practical application and highlighting its rapid approach and compelling insights. By emphasizing visual storytelling and actionable results, PwC inspires viewers to unlock their own digital transformation opportunities. This focus on clear benefits, coupled with a strong call to action, makes it a great example of an effective software onboarding video.
What We Can Learn
Storytelling wins. a relatable narrative makes your software's benefits unforgettable.
FAQ
How can a software product onboarding video help my prospects understand the value of my product quickly?
Onboarding videos accelerate user understanding by visually demonstrating product value and simplifying complex concepts, leading to faster adoption.
What are the key elements of a successful software product onboarding video?
A successful onboarding video combines a clear narrative, engaging visuals, concise feature explanations, and a compelling call to action.
How long should a typical onboarding video be to keep users engaged?
Ideal onboarding video length is typically between 60 seconds and 3 minutes, balancing comprehensive information with viewer engagement.
What are some different styles of onboarding videos I can consider?
Onboarding video styles range from screen recordings and animated explainers to live-action demonstrations and hybrid approaches. Choose the style that best suits your product and target audience.
How can I incorporate my existing brand assets into the onboarding video?
Leverage existing brand assets like logos, color palettes, and fonts to create a cohesive brand experience within the onboarding video.
What are the typical costs associated with producing a professional onboarding video?
Professional onboarding video production costs vary based on complexity and style, ranging from $1000 for basic to $6000 for premium experiences. Fixed-fee pricing ensures budget predictability.
How can I adapt a specific onboarding video style to fit my company's brand and message?
Adapt onboarding video styles by tailoring visuals, tone, and messaging to resonate with your specific brand identity and target audience.
What are the benefits of using animation in a software product onboarding video?
Animation enhances onboarding videos by simplifying complex ideas, increasing visual appeal, and creating memorable explanations of product features.
How can I ensure the onboarding video effectively communicates the key features of my product?
Effective communication in onboarding videos requires clear, concise messaging, highlighting key features and benefits through visual demonstrations and real-world examples.
How can I use storytelling to make my onboarding video more compelling?
Storytelling enhances onboarding by creating relatable scenarios and demonstrating practical applications, making the video more engaging and memorable.
What are some common mistakes to avoid when creating an onboarding video?
Avoid jargon, excessive length, and unclear calls to action. Prioritize a clear narrative, engaging visuals, and concise messaging.
What are the different stages of pre-production for an onboarding video?
Pre-production stages include needs analysis, concept development, scriptwriting, storyboarding, and technical planning.
What questions should I ask a potential video production company?
When selecting a video production company, inquire about their experience, portfolio, production process, pricing structure, and client communication methods.
What is the typical timeline for producing a software product onboarding video?
Software onboarding video production typically takes 3-8 weeks, depending on complexity, revisions, and project scope.
How can I use an onboarding video to reduce customer support inquiries?
Onboarding videos proactively address common user questions, reducing customer support inquiries and empowering users to succeed independently.
How to plan and optimize Software Product Onboarding Videos?
Visual Clarity: "Logos should be timeless, memorable, and work in any size." – Sagi Haviv. Advids leveraged this wisdom for a healthcare software client. We developed a clean, consistent visual style for their onboarding video, ensuring the brand message was clear and recognizable across all platforms. This led to improved brand recall and a higher conversion rate from free trial to paid subscription.
Actionable: Maintain consistent branding throughout your visuals.
Empathetic Design: "Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs. While not on the provided list, this quote aligns better with the actionable. Advids embraced this philosophy for an educational software client. We designed their onboarding video with a focus on intuitive navigation and user-friendly interface demonstrations, resulting in a smoother user experience and reduced customer support inquiries.
Actionable: Prioritize user experience in every design decision.
Strategic Messaging: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." – Al Ries. Advids applied this insight for a project management software client. By clearly positioning their product as the solution to common project management challenges, we saw a marked increase in qualified leads generated through the onboarding video.
Actionable: Clearly communicate your product's value proposition.
Iterative Improvement: "Make something people want." – John Zeratsky. Advids used this principle for a CRM software client. We tested different versions of their onboarding video with target users, gathering feedback and iterating on the design until we achieved optimal engagement and conversion rates.
Actionable: Test and refine your video based on user feedback.
Authentic Connection: "People buy from people they trust." – Sue Vander Hook. Advids implemented this for a cybersecurity software client. By showcasing real customer testimonials and highlighting the company's commitment to user security, we built trust and credibility, leading to a significant boost in sales.
Actionable: Build trust by showcasing authenticity and credibility.
Why Advids for Software Product Onboarding Video?
At Advids, we create compelling Software Product Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects across various industries, and now we're ready to help you onboard users seamlessly with engaging video content.
Streamline User Onboarding with Engaging Videos:
Customized Software Product Onboarding Video Solutions: From concise explainer videos to interactive tutorials, we tailor each project to your specific software, brand, and target audience. Creative Storytelling Through Animation: We craft narratives that resonate with users, simplifying complex features and highlighting key benefits for a smooth onboarding experience. Cutting-Edge Software Product Onboarding Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects under our belt, we understand what makes a Software Product Onboarding Video truly effective. Out of these, over 270 projects have been specifically focused on software product onboarding, demonstrating our specialized expertise in this area. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life. We've helped numerous software companies optimize their user onboarding process through engaging video content. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful Software Product Onboarding Videos.
Ready to unlock the potential of Software Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Software Product Onboarding Video?
A software product onboarding video is a short, engaging video that introduces new users to your software and guides them through its basic functionalities. It acts as a virtual tour, showcasing the interface, features, and benefits of your product. This video aims to simplify the learning process, reduce user frustration, and increase product adoption.
Onboarding videos can be used for various purposes, such as welcoming new users, explaining key features, providing step-by-step tutorials, and addressing common questions. They can be incorporated into your website, email marketing campaigns, or even within the software itself.
What do top Software Product Onboarding Videos have in common?
Here are some effective video marketing strategies to consider:
Content Ideas
Animated Walkthroughs - A visually compelling way to showcase the product's interface and features.
Screen Recordings - A practical approach to demonstrate specific functionalities and workflows.
Real-World Examples - A relatable way to show how the product solves real problems and adds value.
Customer Testimonials - A powerful way to build trust and credibility by showcasing the positive experiences of other users.
Production Tips
Engaging Visuals - A key element for capturing attention and making the video more memorable.
Concise Messaging - A crucial aspect for keeping viewers engaged and focused on the key information.
Clear Call to Action - A direct prompt for viewers to take the next step, such as signing up for a free trial or contacting sales.
Targeted Audience - A key consideration for ensuring the video resonates with the intended viewers.
Types of Videos
Step-by-Step Tutorials - A structured approach to guide users through specific tasks and functionalities.
Interactive Elements - A way to enhance engagement and provide a more personalized learning experience.
Production Quality
Professional Voiceover - A clear and engaging voiceover can significantly enhance the viewing experience.
Brand Consistency - A cohesive visual style that aligns with your brand identity and creates a consistent experience for users.
What makes Software Product Onboarding Video effective?
A captivating software product onboarding video is a powerful tool for driving user engagement and product adoption. A successful video is driven by a clear understanding of your target audience and their needs.
A comprehensive design to create engaging software product onboarding videos involves a combination of elements. It starts with a clear understanding of your target audience and their needs. You need to identify the key pain points they face and how your product can solve them. Then, you need to craft a compelling narrative that showcases the value proposition of your product and demonstrates its benefits in a relatable way.
Methods for creating effective software product onboarding videos include using a combination of visuals, animations, and real-world examples to illustrate key features and functionalities. The video should be concise and focused, avoiding technical jargon and using clear and simple language. A strong call to action at the end of the video encourages viewers to take the next step, such as signing up for a free trial or contacting sales.
How long should your Software Product Onboarding Video be?
A well-structured software product onboarding video is a crucial element in driving user engagement and product adoption. The ideal length of your video depends on several factors, including the complexity of your product, the target audience, and the specific goals you want to achieve.
A thoughtful approach to determining the ideal length of your software product onboarding video involves considering several factors. You need to balance the need to provide enough information to be helpful with the need to keep the video concise and engaging. A video that is too long can lose viewers' attention, while a video that is too short may not provide enough information.
How complex is your product?
A complex product may require a longer video to cover all the essential features and functionalities.
How much information do users need to get started?
If users need a lot of information to get started, the video may need to be longer.
What are the key features you want to highlight?
The video should focus on the most important features and benefits of your product.
What is the attention span of your target audience?
Consider the typical attention span of your target audience when determining the video length.
What is the primary goal of your video?
The goal of the video will influence its length. For example, a video designed to introduce a new feature may be shorter than a video that provides a comprehensive overview of the product.
What is the optimal length for your chosen platform?
Different platforms have different optimal video lengths. For example, YouTube videos tend to be longer than Instagram stories.
What is the ideal length for your target audience?
Consider the preferences of your target audience when determining the video length. Some audiences may prefer shorter videos, while others may prefer longer videos.
How to create Software Product Onboarding Videos?
Creating effective software product onboarding videos involves several key steps. It starts with a clear understanding of your target audience and their needs. You need to identify the key pain points they face and how your product can solve them. Then, you need to craft a compelling narrative that showcases the value proposition of your product and demonstrates its benefits in a relatable way.
Strategic Approach
A strategic approach to creating software product onboarding videos involves several key steps:
Define target audience: Understand their needs, pain points, and technical expertise.
Identify key features: Determine the functionalities you want to highlight and their benefits.
Craft a compelling narrative: Showcase the value proposition of your product and demonstrate its benefits in a relatable way.
Choose visuals and animations: Select visuals, animations, and music that create an engaging and memorable experience.
Production Steps
Record screen recordings: Capture the user interface and demonstrate key features.
Create animations: Use animations to explain complex concepts or enhance visual appeal.
Film live-action footage: Include real-life scenarios or testimonials to add authenticity.
Edit and assemble footage: Combine screen recordings, animations, and live-action footage into a cohesive video.
Add music and sound effects: Enhance the video's mood and engagement with appropriate audio.
Optimize for different platforms: Ensure the video is compatible with various devices and platforms.
Finalize and distribute: Publish the video on your website, social media, or other relevant channels.
Key Steps
Define target audience
Identify key features
Craft a compelling narrative
Choose visuals and animations
Record voiceover
Edit and refine
Add call to action
Promote and distribute
Gather feedback
Crafting Onboarding Videos That Convert
A successful software product onboarding video needs to be more than just a feature list. It should guide new users through the product's functionalities while showcasing its value proposition in an engaging way.
Start with a strong introduction. Clearly establish the product's purpose and how it solves a specific problem for your target audience. Think of it as your elevator pitch – concise and impactful.
Grab attention with a captivating hook. This could be a compelling statistic, a relatable user scenario, or a visually striking animation. The goal is to pique the viewer's interest and make them want to learn more.
Demonstrate value through step-by-step walkthroughs. Showcase key features in action, highlighting their benefits and how they contribute to a better user experience. Use screen recordings or animations to illustrate functionality clearly.
Provide real-world context. Instead of just listing features, show how your product solves real problems. Use examples that resonate with your target audience and demonstrate the positive impact your product can have on their workflow or daily lives.
End with a clear call to action. Prompt viewers to take the next step, whether it's starting a free trial, exploring additional resources, or contacting your sales team. Make it easy for them to continue their journey with your product.
Crafting Compelling Onboarding Stories
A Compelling Storyline is crucial for engaging viewers and making your software product onboarding video memorable. It's about connecting with your audience on an emotional level and demonstrating the value of your product in a relatable way.
Start by identifying a common problem. What challenges does your target audience face? Present this problem in a way that resonates with them, making them feel understood.
Introduce your product as the solution. Show how your product directly addresses the identified pain point. Highlight its key features and benefits, emphasizing how it makes the user's life easier or more efficient.
Use Storytelling techniques to create a narrative arc. Consider using a relatable character or scenario that viewers can easily connect with. This could be a day in the life scenario where your product helps the character overcome a challenge.
Focus on the benefits, not just the features. Instead of simply listing features, show how they translate into tangible benefits for the user. For example, instead of saying our software has automated reporting, say save hours each week with automated reports.
End with a clear call to action. Encourage viewers to take the next step in their user journey, such as signing up for a free trial or visiting your website.
Crafting Compelling Onboarding Narratives
Problem-Solution Narrative: This is a common and effective approach. You start by presenting a relatable problem that your target audience faces and then introduce your product as the solution.
Hero's Journey Narrative: This narrative follows a character who faces challenges and overcomes them with the help of your product. It's a powerful way to showcase the transformative potential of your product.
Testimonial-Driven Narrative: Leverage the Power of Social Proof by featuring real customer stories. Hearing how your product has helped others can build trust and credibility.
Educational Narrative: This approach focuses on providing step-by-step guidance and instructions for using the product effectively. It's ideal for complex products that require detailed explanations.
Humorous Narrative: Injecting humor into your onboarding video can make it more enjoyable and memorable. However, ensure the humor is relevant to your target audience and doesn't overshadow the core message.
Crafting Engaging Onboarding Videos
Designing an engaging software product onboarding video involves creating a captivating visual experience while delivering valuable information concisely. Here are some key tips to keep in mind:
Keep it brief and focused.
Aim for a video length of 2-3 minutes to maintain viewer attention.
Focus on the most important information and avoid overwhelming viewers with too much detail.
Use clear and concise language.
Avoid technical jargon or industry-specific terms that your target audience may not understand.
Use simple, everyday language that is easy to follow.
Incorporate visuals to enhance understanding.
Use screenshots, animations, and video footage to illustrate key points and make the video more dynamic.
Visuals can help break up text-heavy content and make the information more memorable.
Include a clear call to action.
Prompt viewers to take the next step, such as signing up for a free trial or exploring additional resources.
Make it clear what you want them to do after watching the video.
Use a professional voiceover.
A clear and engaging voiceover can significantly enhance the viewing experience.
Choose a voiceover artist who aligns with your brand's tone and style.
Onboarding Videos: Fueling Sales Through Every Stage
A well-crafted software product onboarding video can be a powerful tool for nurturing leads and moving them closer to conversion. By tailoring your video content to each stage of the sales funnel, you can effectively address the specific needs and concerns of your prospects.
Awareness Stage: Focus on introducing your product and its key benefits. Highlight the problem your product solves and pique the viewer's interest.
Consideration Stage: Delve deeper into the product's features and benefits. Address potential pain points and showcase how your product compares to competitors.
Decision Stage: Provide a clear call to action, encouraging prospects to take the next step, such as requesting a demo or starting a free trial.
Customer Retention: Onboarding videos can also be used to support existing customers and reduce churn. Provide ongoing guidance and support through video tutorials and FAQs.
Example: A project management software company could create a series of videos. The first video (awareness) might highlight the challenges of managing projects without specialized software. The second video (consideration) could showcase the software's features and how they streamline project workflows. The third video (decision) could offer a free trial and demonstrate how to get started.
Onboarding Video Strategies for Product Launches
Different types of software product onboarding videos cater to specific use cases and target audience needs. Choosing the right format is crucial for maximizing engagement and achieving your onboarding goals.
Animated Explainer Videos
These are great for simplifying complex concepts and showcasing product features in a visually engaging way. They are particularly effective for introducing new products or explaining abstract ideas.
Screen Recording Videos
Ideal for demonstrating Product Functionality and providing clear, step-by-step instructions. They are particularly useful for tutorials and walkthroughs.
Live-Action Videos
Humanize your brand and create a more relatable experience for viewers. They can be used to introduce your team, showcase customer testimonials, or tell a story about your product.
Interactive Videos
Empower viewers to choose their own path and explore features relevant to their specific needs. They can be used to create personalized onboarding experiences and increase engagement.
Demo Videos
Focus on showcasing the product's capabilities and benefits in a concise and impactful way. They are particularly useful for sales and marketing purposes.
Onboarding Videos: Boosting Conversions
Strategic touchpoints within your software product onboarding video can significantly impact conversion rates by providing valuable information and guiding viewers towards desired actions.
Welcome Screen: Start with a strong welcome message that clearly introduces your product and its key benefits. This sets the stage for a positive onboarding experience.
Tutorial: Provide a concise and engaging tutorial that walks viewers through the product's core features and functionalities. Demonstrate how the product works and its value proposition.
Walkthrough: Showcase the Product in Action through a guided walkthrough. Address potential pain points and highlight the product's user-friendliness.
Demo: Provide a compelling demo that showcases the product's capabilities and benefits. Emphasize its ability to solve real-world problems and improve user workflows.
Call to Action: End with a clear and compelling call to action, prompting viewers to take the next step, such as signing up for a free trial or requesting a demo.
Onboarding Videos: Your Support Team's Secret Weapon
A well-crafted software product onboarding video can serve as a valuable self-service resource for customers, reducing support inquiries and associated costs.
Provide clear instructions. Empower customers to troubleshoot common issues independently by providing clear and concise instructions through video tutorials.
Address FAQs proactively. Reduce the volume of support tickets by addressing frequently asked questions in your onboarding video.
Improve user understanding. A visual and engaging learning experience can improve customer understanding and reduce the likelihood of user errors or confusion.
Example: A software company could create a series of short videos addressing common support issues. These videos could be embedded in the product's help section or knowledge base, allowing users to find answers quickly and easily.
Measure Your Onboarding Video Success
Tracking key metrics is crucial for evaluating the effectiveness of your software product onboarding video and identifying areas for improvement.
Video Completion Rate: This metric indicates the percentage of viewers who watch the entire video. A high completion rate suggests that the video is engaging and informative.
Click-Through Rate: Measures the percentage of viewers who click on a call to action within the video. This reflects the effectiveness of your call to action and the video's ability to drive desired actions.
Conversion Rate: Tracks the percentage of viewers who complete a specific goal, such as signing up for a free trial or making a purchase. This demonstrates the video's impact on business outcomes.
User Engagement Metrics: Metrics such as watch time, comments, and shares provide insights into viewer interest and the video's ability to spark interaction.
Onboarding Videos: Boosting User Retention
A well-designed software product onboarding video can play a significant role in increasing user retention and reducing churn by providing a positive and engaging onboarding experience.
Improve product adoption. Guide users through the product's features and functionalities effectively, reducing the likelihood of users abandoning the platform due to confusion or lack of understanding.
Foster customer satisfaction. A positive onboarding experience can build customer loyalty and encourage users to continue using the product.
Reinforce the value proposition. Showcase the product's benefits and address potential pain points, reminding users why they chose your product in the first place.
Example: A SaaS company could create a series of onboarding videos that introduce new features, provide tips and tricks, and showcase best practices. This can help users get the most out of the product and increase their likelihood of staying engaged.
Case Study: Spotify's Effective Use of Video Calls to Action
The Challenge
Spotify, a music streaming service, wanted to drive user engagement and encourage subscriptions. They needed to effectively communicate their value proposition and motivate users to take action.
The Solution
Spotify incorporated clear and compelling calls to action within their video content. They used concise messaging, engaging visuals, and strategic placement to encourage users to sign up for a premium subscription or explore specific features.
The Results
Spotify's Video Calls to Action proved highly effective. They witnessed a significant increase in subscription sign-ups and a boost in user engagement with their premium features. The company's targeted approach to video marketing helped them achieve their business goals.
Case Study: Amazon's Video SEO Strategy for Discoverability
The Challenge: Amazon, an e-commerce giant, wanted to increase the visibility of its video content on search engines. They aimed to optimize their videos for discoverability and drive organic traffic to their platform.
The Solution: Amazon implemented a comprehensive Video SEO Strategy that included optimizing video titles, descriptions, and tags. They also focused on creating high-quality content that resonated with their target audience and incorporated relevant keywords.
The Results: Amazon's video SEO efforts resulted in a significant increase in organic search traffic to their video content. Their videos ranked higher in search engine results pages (SERPs), leading to greater visibility and engagement. The company's strategic approach to video SEO helped them achieve their goals for organic reach and discoverability.
Case Study: How Salesforce Improved Video Engagement with Analytics
Challenge: Salesforce, a leading CRM platform, wanted to understand how their video content was performing and identify opportunities for improvement. They needed a way to track key metrics and gain insights into audience behavior.
Solution: Salesforce implemented a robust Video Analytics Platform that provided detailed data on video views, engagement, and audience demographics. This allowed them to track the performance of different video formats, topics, and calls to action.
Results: Salesforce saw a significant increase in video engagement after implementing video analytics. They were able to identify high-performing content, optimize their video strategy, and personalize their video experiences for different audience segments. For example, they discovered that videos featuring customer testimonials were particularly effective at driving conversions. This led to a 20% increase in lead generation from video content.
Key Takeaways:
Video analytics provides valuable insights into audience behavior and content performance.
Tracking key metrics allows for data-driven decision-making and optimization.
Personalized video experiences can improve engagement and drive conversions.
How software product onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or feature exploration within the software. 7.Brand Alignment Determining video alignment with brand message, identity, and the overall user experience within the software. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, software product onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
