Immersive technology is rapidly changing how we interact with the digital world. From virtual reality (VR) to augmented reality (AR), these platforms offer unprecedented levels of engagement and immersion, transforming industries like gaming, education, and healthcare.
By breaking down barriers to entry and showcasing the transformative power of immersive technology, platform tour videos play a crucial role in driving adoption and unlocking the full potential of these platforms. Let's dive in.
1. CorVel
CorVel develops technology and streamlines processes for risk management. The video is designed to communicate CorVel's commitment to innovation and the positive impact it has on their clients and partners.
Video Design - The video uses a modern, abstract style that is very common in Explainer Brand Video. It has a clean and minimalist aesthetic, with a focus on bright, vibrant colors and geometric shapes. The visuals are engaging and easy to follow, using a combination of simple animation and transitions to tell the story.
This abstract visual style is perfectly suited to communicating the message of innovation and technology. The clean lines and simple shapes evoke a sense of efficiency and precision, while the bright colors and dynamic movement add a sense of energy and excitement. This combination effectively conveys the brand's commitment to developing groundbreaking technology to streamline and improve processes. The visuals of the video drive the goal of showcasing the positive impact of CorVel's innovation by using vibrant visuals and modern designs. The tone is professional yet approachable, appealing to a wide range of potential customers and partners.
2. Gelato
Gelato is web3's decentralized automation network, which enables developers to automate smart contract executions on EVM-based blockchains. This video is designed to introduce viewers to the concept of automation and highlight the importance of Gelato's role in the web3 ecosystem.
Video Design - The video uses a minimalist style, featuring vibrant gradients, geometric shapes and a clean, futuristic aesthetic. These elements combine to create a captivating visual experience that effectively communicates the concept of decentralized automation. The use of a "Business Brand Video" style evokes trust and confidence in Gelato, highlighting the network's potential for innovation within the web3 space.
The visual design of the video, with its emphasis on smooth transitions and abstract shapes, creates a sense of seamless and effortless automation. The use of bright colors and minimal text adds to the video's clean and modern feel, appealing to a technical audience interested in web3 and blockchain technology. The overall tone of the video is both informative and aspirational, emphasizing Gelato's ability to empower developers and push the boundaries of decentralized applications.
3. HR Acuity
HR Acuity helps organizations manage employee relations issues to achieve consistency, improve outcomes, and mitigate risk. The video is designed to convince viewers to request a demo and see how their teams can benefit from HR Acuity.
Video Design - The video uses an Tech Platform Tour Video style, featuring simple yet eye-catching graphics. Bright colors and clean lines guide the viewer's attention, showcasing the solution's focus on streamlining complex issues. The animation clearly depicts the problem of mishandling employee relations and showcases how HR Acuity can help to manage these issues more effectively.
The overall tone is professional and confident, highlighting HR Acuity's expertise and value proposition. The use of visual aids and bold text makes the video more engaging, making it more likely that viewers will click the call to action and request a demo. The video effectively communicates the benefits of using HR Acuity, establishing the brand's credibility and expertise.
4. Cirion
Cirion provides cybersecurity solutions for businesses, aiming to help them anticipate and overcome new cyber threats. The video is designed to emphasize the importance of cybersecurity for business growth.
Video Design - The video uses a vibrant and energetic visual design style that incorporates abstract shapes, neon colors, and digitally generated graphics. The choice of visuals, in conjunction with the rapid pace of the video, reflects a fast-paced, dynamic, and future-forward approach to cybersecurity. This "Tech Platform Tour Video" utilizes these elements to make the narrative engaging and easy to follow, while also highlighting the company's innovative approach to cybersecurity solutions.
The visual style, using bright colors and abstract geometric shapes, effectively conveys the message of a dynamic and constantly changing cybersecurity landscape. This tone also helps communicate that Cirion is a company that's forward-thinking and prepared for what lies ahead. The narrative itself emphasizes a proactive approach, highlighting the need to anticipate cyber threats and stay ahead of them. These visuals, combined with the narrative, effectively portray the company's cybersecurity solutions as crucial for businesses seeking to navigate the complex and evolving digital landscape.
5. Diligent
Diligent helps boards and leaders access critical information to make informed decisions. The video is designed to showcase the need for a secure board management platform.
Video Design - Diligent uses a clean and professional style, utilizing simple animations. The video is heavy on the use of bright, bold colors and graphics. The choice of colors is reminiscent of the corporate world, conveying a sense of professionalism and trust. The use of 2D graphic design and bold colors is a good example of a Tech Platform Tour Video.
The simple animations and graphics help communicate the complex topic of secure board communication. The video uses various visuals, including a network of lines, a shield with an "i" in the center, and a pressure gauge. The use of these visuals effectively highlights the importance of security and the rising pressure that boards face. The video's tone is professional and informative, emphasizing the importance of Diligent's board management platform in this evolving landscape.
6. Syncsort
Syncsort believes data makes the difference. Modern businesses need data from many sources. This video is designed to explain how they can access and analyze data to build new products and services.
Video Design - This video uses a minimal design style with simple graphics and an energetic color scheme. The graphics are geometric shapes that illustrate data flow, access, and processing. It is a good example of a Promotional Brand Video that focuses on the benefits of data solutions. The graphic elements are not complicated, but they do a great job of communicating data flow, accessibility, and processing.
The video's animated graphics, energetic color scheme, and fast pace help create a positive, forward-thinking tone that makes the video engaging for a business audience. The bright blue background visually represents the cloud. The use of graphics to illustrate the data flow communicates the idea of data being accessible and usable. This style effectively conveys the video's message of how Syncsort helps businesses manage their data.
7. Gridsmart
This video focuses on showcasing a solution for protecting vulnerable road users, addressing the limitations of existing detection systems. It introduces Gridsmart Protect, emphasizing its ability to enhance safety for pedestrians, cyclists, and individuals with disabilities. This video serves as a Guided Tech Platform Tour showcasing the platform's features and benefits, offering viewers a comprehensive explainer on how the tech works.
The video's design style effectively complements its purpose. The use of bold typography and contrasting colors, particularly the black background and yellow elements, creates a visually striking and attention-grabbing aesthetic. The animation style is clean and modern, with smooth transitions and clear visuals that effectively convey the message. The isometric perspective in the street scene illustration provides a comprehensive view of the environment, allowing viewers to easily understand the context and application of Gridsmart Protect. This segment of the video acts as a Brand Video to effectively promote the platform.
By combining informative visuals with concise messaging, the video successfully highlights the key features and benefits of GRIDSMART Protect. The animation style and design choices work together to create a compelling and engaging experience for viewers, effectively demonstrating the product's value proposition and leaving a lasting impression. This tour of the platform provides a clear explainer of its capabilities, further solidifying its position in the tech industry.
8. 1Password
1Password is a password manager and digital vault. The video is designed to introduce developers to their new developer tools, a collection of features that help developers store, manage, and access important information like SSH keys and secrets.
Video Design - The video is animated in a simple line style. The use of dark blue as the background, and lime green and pink for the lines, keeps the video easy to watch and allows for the content to remain the focus. These color choices are also reminiscent of a computer terminal or coding interface which makes this a good Business Brand Video for a developer focused product.
The video design makes the features easy to understand, even for those unfamiliar with the product. The animation is smooth and the content is clear. This visual style is able to effectively communicate the goal of the video, which is to show developers that 1Password developer tools can simplify and secure their development workflows. The minimalist style of the video makes it feel professional and trustworthy which is consistent with the overall tone of the video.
9. Quuu
Quuu is a social media marketing automation tool, designed to help businesses make sure their social media presence is relevant and engaging. The video is designed to introduce Quuu and how it can help with content curation, and to drive users towards their website.
Video Design - The video uses a minimalist design style with bright colors and simple animations. This is effective for a Social Media Brand Video as it draws attention to the key elements of the video and simplifies the messaging. The use of clean, crisp graphics and elements like arrows, cursor animations and hearts helps to visualize the product's features and benefits.
The video uses a friendly tone with a clear and concise narrative. This helps communicate the video goal of promoting Quuu by demonstrating the benefits of their product through visually engaging animations. The video focuses on the problem of content curation, how Quuu solves this by offering hand-picked content suggestions that match the user's interests, and how this leads to a better social media presence.
10. Kadence
Kadence is a desk booking solution that helps companies bring their employees back together in the office. The video is designed to show how the product helps companies understand their employees' work preferences and build an effective hybrid working environment.
Video Design - This Promotional Brand Video utilizes a vibrant color palette and graphic animations to visually communicate the benefits of using Kadence's desk management software. The simplistic design of the office space and its employees is a clear representation of the product's goal, to create an efficient hybrid work environment.
The video's graphic style effectively drives the viewer towards the call-to-action, to book a demo and learn more about Kadence's desk management software. The overall tone of the video is encouraging and optimistic, demonstrating the positive impact of the product. Kadence is a people-first solution designed to make hybrid working easier for both employees and employers.
11. Remote
Remote helps businesses grow their international teams. The video is designed to promote Remote's services, highlighting the challenges of employing workers globally and how Remote simplifies the process.
Video Design - The video uses a combination of bold colors and animated icons. The use of a world map with question marks and documents emphasizes the complexities of international employment. The subsequent animation simplifies these complexities by showcasing how Remote solves them, featuring a series of icons with check marks. This visual style makes the video a good brand promotion Sample video, showcasing the ease of use of Remote's solution.
The use of bright colors and simple animation conveys the message clearly, effectively communicating the benefits of using Remote. The animation style is lighthearted, creating a friendly and inviting tone that resonates with its target audience of businesses looking to expand globally. The video clearly communicates the benefits of using Remote, making it a useful tool for driving potential customers to the company's website.
12. PointClickCare
PointClickCare Harmony is designed to help case managers make decisions for outgoing patients.
Video Design - The video utilizes bright , bold colors and simple graphics, which makes this a Promotional Brand Video that visually captures attention. The icons used are simple and easily recognizable, illustrating the features of the product.
The graphic design effectively communicates the objective of the video. The use of bold colors and simple visuals makes the information easy to understand, and the overall tone of the video is positive and informative. The video's use of concise language and clear imagery makes it engaging and appealing to the target audience.
13. Avast
Avast Business Patch Management video is designed to showcase the importance of automated patching and how Avast Business can help protect your network from security threats.
Video Design - The video uses a simple, clean, and modern aesthetic. It features isometric illustrations of computers, smartphones, and other devices, all connected to a central server. This style, combined with the use of bold colors and crisp lines, creates a strong sense of visual appeal and professionalism. The overall design is minimalist, reflecting the streamlined patching process that Avast Business provides.
The visual style of the video effectively communicates the objective of Avast Business Patch Management, highlighting the key benefits of automated patching. The use of bright, bold colors, simple graphics, and an engaging narrative, creates a clear and concise message about the importance of protecting your network against vulnerabilities. The video's tone is professional and reassuring, conveying the sense of security that Avast Business offers.
14. PacketLight
PacketLight develops and manufactures DWDM and OTN equipment that helps build high capacity optical network infrastructures. This video is designed to showcase these products and their capabilities.
Video Design - This is a Teaser Branded Video, using a combination of visual elements, graphics, and product demonstrations. The video opens with a dark blue background, featuring an abstract, digital globe, accompanied by keywords like 5G, Cloud, and IoT. This creates a sense of futuristic technology and highlights the scope of PacketLight's solutions. The video progresses to showcase specific products, like transponders and muxponders, using 3D animation. These animations, along with the clean, minimalist design, maintain a professional and informative tone.
The video effectively uses a combination of imagery, animation, and product demonstrations to showcase the capabilities of PacketLight's DWDM and OTN equipment. The professional and informative tone, combined with a clear and concise message, makes the video engaging and leaves a lasting impression. The focus on product features and their applications ensures that the video achieves its goal of showcasing PacketLight's expertise and solutions.
15. Thales
Thales provides data protection services for various environments. This video is designed to introduce their new on-demand data protection solution.
Video Design -
The video uses clean, minimalist graphics with a focus on data protection and security. A simple color palette of blue, white, and red is used, creating a visually appealing and professional look. The recurring animation of lines connecting the servers to the central display emphasizes the connection between data and the protection service. This is a great Brand For Website Sample video, with its strong visual style and clear messaging.
The visual style of the video effectively communicates the objective of the video, which is to introduce Thales's new on-demand data protection solution. The minimalist design and focus on security build trust, while the animation of data flowing through servers emphasizes the ability to manage data protection across different environments. The overall tone of the video is professional and reassuring, suggesting that Thales can provide a reliable and secure solution for data protection.
16. PanMon
PanMon is a pantograph condition monitoring system that provides real-time surveillance of pantograph units on electrified train or tram services. This video is designed to highlight the benefits of the PanMon system and how it can help protect infrastructure and equipment.
Video Design - The video uses animated graphics to illustrate how PanMon works and the potential problems that can occur. The animation style is simple and easy to understand, and the graphics are clear and well-designed. The overall aesthetic of the video is clean and professional, making it a good Brand For Website Idea video.
The use of animation makes the video engaging and easy to follow, while the simple graphics help to focus on the key points of the video. The narrative of the video emphasizes the importance of preventative maintenance, explaining how PanMon can help identify potential issues before they become major problems. The video also highlights the potential cost savings that can be achieved by using PanMon. The overall tone of the video is informative and professional.
17. OneAtlas
OneAtlas is a solution that helps businesses to integrate satellite imagery into their existing GIS tools. The video is designed to demonstrate how OneAtlas APIs can help users achieve this goal by providing access to high-quality data.
Video Design - The video has a modern and clean design, with simple illustrations to explain the product's features. The use of a clean white background and bright colors helps to create a positive and welcoming feel, which is a good fit for a Tech Platform Tour Video.
The video starts with a visual representation of a connection being made between two computers, representing the user's system and the OneAtlas API. It then seamlessly transitions into a demonstration of the product's interface. The video's focus on the user experience is further emphasized by using a bright and vibrant color palette for the user interface. The overall effect is a video that is engaging, informative, and easy to understand, successfully communicating the product's benefits and capabilities. The tone of the video is confident and approachable, establishing trust in the product. The simple animation styles are used to portray the key features and their impact on the user's experience, making it easy for the viewers to understand the benefits of using the product. The video's animation style, use of color, and attention to detail result in a quality video that captures the user's attention and effectively communicates its message.
18. AUMA
AUMA provides a digital ecosystem called CORALINK, this video is designed to introduce the solution and its benefits.
Video Design - The video has a modern and professional style, incorporating clean, minimalist graphics. White and blue hues are used throughout, creating a consistent brand aesthetic. The video features an animation of an industrial facility, showcasing CORALINK's integration within plant operations, making it a good Tech Platform Tour Video.
The design of the video effectively conveys the value of CORALINK. Through clean, professional graphics, the video highlights how the solution connects with plant operations, seamlessly integrating into the digital transformation of a modern industrial environment. The video's tone is informative and engaging, with the use of 3D graphics that visually showcase CORALINK's application. The focus on plant operations and the digital transformation of the industry emphasizes the key benefits of CORALINK to a relevant audience.
19. Avantor
Avantor offers biorepository and archiving services for biological research samples and manufactured products. This video is designed to showcase the quality and care Avantor provides for these valuable assets.
Video Design - The video uses a clean and modern design aesthetic. The bright blue and green color palette combined with simple line drawings and animation creates an engaging Social Media Brand Video. The visual style is consistent throughout the video, ensuring the brand identity is clearly communicated.
The video uses a combination of graphics and animation to highlight the importance of biological research samples and the meticulous care Avantor provides. The visual style of the video communicates the core value proposition of the service. It highlights the professionalism and care that Avantor provides, and the tone is reassuring, conveying a sense of trust in their capabilities.
20. BetterCloud
BetterCloud helps companies manage their SaaS landscape, and this video is designed to show how it does so.
Video Design - The video's motion graphics, icons, and animation are very much a part of the BetterCloud brand. The video uses animated arrows to show how the BetterCloud platform streamlines workflows and reduces costs. The icons and graphics are crisp, clean, and easy to understand, making it a good Motion Graphics Brand Video.
The video design is very much focused on illustrating the problems that are common with managing a complex SaaS landscape. The graphics and animation clearly communicate the chaos and complexity of an unmanaged landscape. The video uses the blue arrow to illustrate the solution, using BetterCloud to centralize SaaS management. The video's tone is professional, informative, and engaging.
21. BMC
Bmc Helix Control-M is a workflow orchestration solution that helps businesses automate and manage complex processes. This video is designed to show the importance of proactive planning and the role of the Bmc solution in preventing disruptions to vital business operations.
Video Design - The video uses a simple, cartoon style animation that features flat 2D design elements and bright colors. It is a common style for Social Media Brand Video. It relies on imagery to depict the issues with truck breakdowns and the impact on the consumer. The city skyline is made up of simplified and muted grey building silhouettes, while the delivery trucks, icons, and people are rendered with bold outlines and flat color blocks. This style is highly effective for conveying the message quickly and clearly in a social media environment.
The visual style of the video successfully communicates the importance of preventing trouble before it begins. The use of simple animations and bold graphics helps to convey the message clearly and concisely, making it accessible to a broad audience. The tone of the video is professional but friendly, highlighting the benefits of using Bmc Helix Control-M without being overly technical or intimidating. The video uses a narrative that is relatable to any audience, showcasing the impact of disruptions to businesses and consumers, and ultimately driving home the value proposition of the Bmc Helix Control-M solution.
22. Bandwidth
Bandwidth is a global communications platform that simplifies how companies deliver integrated communication experiences. This video is designed to introduce viewers to the features of the platform and highlight its value proposition.
Video Design - This Tech Platform Tour Video features a minimalist design style, with dynamic graphics that resemble digital signals and waves. The vibrant color palette incorporates shades of blue, green, and purple, which visually represent the global network and dynamic nature of communications. These elements create a futuristic aesthetic, emphasizing the cutting-edge technology and scalability of Bandwidth.
The video effectively utilizes animation and visual metaphors to illustrate the platform's key features, including a global network, a user-friendly interface, and a focus on seamless communication. The visual design communicates the platform's power and flexibility, showcasing its potential to transform the way businesses connect with their customers. The overall tone of the video is upbeat and confident, reflecting the company's position as a leader in the cloud communications revolution.
23. Ateme
Ateme+ is a SaaS solution that delivers high quality video experiences. The video is designed to demonstrate the benefits of Ateme+ and the ease with which users can utilize it.
Video Design - The video uses a simple and clean design style. Bright, solid colors are used for the background with bright white text and minimal animation. Simple shapes, like circles and lines, are used to visually explain the product's functionalities. The video is a good example of a Brand Animation video, due to its minimalist design style.
The use of white text against a bright background allows the viewer to easily follow along as each concept is explained. The simplicity of the visual design allows the viewer to focus on the product and its benefits. The overall tone of the video is light, positive, and straightforward, and the visual design successfully communicates the benefits and simplicity of the product.
24. State Street
State Street's Collateral+ TriParty video is designed to explain the solution and highlight its ability to help clients optimize collateral usage and improve efficiency.
Video Design - This Tech Platform Tour Video features an illustrative style, utilizing abstract shapes and animated icons to depict the complex world of financial technology. Neon blue lines create a digital and modern feel, emphasizing the technology-driven nature of the solution. The sleek graphics and minimalist design are further enhanced by a dark background, creating a sense of professionalism and sophistication, key elements of the State Street brand.
The visual style effectively communicates the video's objective of outlining the challenges faced by financial firms and showcasing how State Street's Collateral+ TriParty can address these issues. The fast-paced animation and dynamic transitions maintain engagement, while the clear and concise narrative, supported by illustrative graphics, simplifies the complex topic. The video's tone is informative and reassuring, conveying that State Street is a trusted partner that can help clients navigate these challenges with confidence.
25. Conversica
Conversica is a company that uses AI assistants to help revenue teams. The video is designed to introduce the company and their product to a potential customer base.
Video Design - This Explainer Brand Video utilizes bright, bold colors and geometric shapes to create a visually appealing and engaging experience. The video uses a grid pattern to represent the systematic and organized approach of Conversica AI assistants. The use of these graphics, combined with a simple and clean design style, creates a modern and professional tone.
The use of animation and the colorful geometric shapes effectively showcase the product's ability to personalize communication, making the product relatable and accessible. The visuals of the video effectively communicate the message of growth and scalability, aligning with the goal of driving the viewer to visit the Conversica website for more information.
26. Affable
Affable is an influencer marketing platform that helps brands run impactful data driven influencer marketing campaigns. The video is designed to showcase the power of this platform.
Video Design - The video uses a clean, modern style with simple, bright colors. The video features isometric graphics of people, data, and technology. This makes the video a great Motion Graphics Brand Video. The graphics are high quality and the animations are smooth and engaging. The color palette used in the video is appealing and matches the platform's brand image.
The visual style is effective in communicating the objective of the video, which is to show how Affable can help brands manage and use data for influencer marketing. The use of simple graphics and clear animations creates a sense of ease and accessibility, reflecting the platform's goal to simplify data management. The overall tone of the video is positive and optimistic, which helps to reinforce Affable's commitment to helping brands succeed in the influencer marketing space.
27. OccuTrack
OccuTrack is a medical startup developing an Automatic Visual Impairment Detection System for the management of central vision deterioration. The video is designed to introduce the company and their novel solution for vision impairments.
Video Design - The Tech Platform Tour Video has a clean and minimalist style. It uses a light blue background with white and blue text, accompanied by simple animated graphics. The graphic elements in the video are bright and modern, with a focus on visuals that are clear and easy to understand.
The clean and simple design of the video is effective in communicating the focus of the company and the solution. The narrative of the video focuses on the challenges presented by age-related macular degeneration, and the video uses visuals to explain the stages of the disease. It has an informative tone that emphasizes the seriousness of the condition. The graphics used to explain the stages are clear and easy to understand, highlighting the need for early detection and intervention.
28. Health-RI
Health-RI is a company that is working to solve a problem in the field of health research. There are huge amounts of data involved, which makes it difficult to manage all in a centralized database. The information and data from research, hospital data repositories, and government databases need to be disclosed and linked together. However, this raises questions about standardization and privacy. This video is designed to introduce the company's solution, the Personal Health Train (PHT).
Video Design - The video design is simple and engaging, taking the user on a journey from the problem to the solution. It is made up of a series of animated graphics. They are clean, concise, and easy to understand. The visuals of the video help illustrate the key concepts of the problem, such as data being dispersed across multiple locations, and how the Personal Health Train addresses this problem. The use of different colored graphics and animations creates a clear distinction between different data sources and how they are connected. This video uses elements like vibrant color schemes and clean lines.
The use of simple graphics and animations makes the video easy to follow, and the color schemes help to keep the viewer engaged and interested. The video successfully communicates its main message. The viewer learns that data is scattered across different locations, and the Personal Health Train offers a solution that takes the research question to the data. The video successfully uses visuals to convey the complex challenge of managing massive amounts of healthcare data while ensuring privacy and security. The video uses a friendly and positive tone.
29. Amplitude
Amplitude is a company that provides analytics tools. This video is designed to showcase how Amplitude can be used to power better products.
Video Design - The video uses a stylized animation style with bright colors and bold graphics. This style is common in "Tech Platform Tour Video"s as it provides a clean and engaging visual experience. The animation is simple and straightforward.
The video uses a clean visual design. The bright colors and minimalist graphics make the video engaging for the viewer. The story of the video about a family using electricity from a car battery emphasizes the value of Amplitude's product in a memorable way. The video tone is bright and positive, reflecting the value that Amplitude brings to its users. This optimistic tone effectively communicates the benefits of the Amplitude product, leaving a positive impression with the viewer.
30. Health Catalyst Tech Platform Tour Video
Health Catalyst is a company that helps healthcare providers navigate the complex world of healthcare cost management. This video is designed to explain the benefits of their CORUS Suite.
Video Design - The video uses a Tech Platform Tour Video style to communicate the core challenges faced by healthcare providers. The use of vibrant greens and blues gives the viewer a sense of the complexities and challenges faced in navigating the healthcare landscape.
The video uses a simple animation style to depict the storm that financial leaders face in healthcare. The animation is engaging with easy-to-understand visuals. The video uses minimal text and the audio is clear and concise, making it an effective tool for communicating complex information. By using the analogy of navigating a storm in healthcare, the video clearly illustrates the challenges of cost management in the healthcare industry. The video's tone is informative and reassuring, conveying the message that Health Catalyst can help healthcare organizations overcome their financial challenges.
Key Takeaways
Platform Tour Highlights
A tech platform tour video should showcase your platform's capabilities and benefits in a way that resonates with your target audience. To achieve this, focus on key touchpoints that demonstrate its value.
- Onboarding: Guide viewers through the initial setup process. Emphasize its user-friendliness and simplicity. Consider showcasing different onboarding methods like interactive tutorials or personalized walkthrough videos to cater to diverse learning styles.
- Product Demo: Provide a clear demonstration of the core features and functionalities. Highlight their practical applications and advantages. Use screen recordings with voiceover narration to showcase the platform's interface and key workflows.
- Feature Highlight: Focus on specific features that address key pain points or offer unique value propositions. Showcase how they solve real-world problems. For example, demonstrate how a new integration with a popular CRM can streamline customer data management.
- Customer Journey: Illustrate how users interact with your platform. Highlight key touchpoints and interactions to demonstrate a seamless user experience. Consider using animated explainer videos to visualize the user journey and its benefits.
- Support: Demonstrate the availability of support resources, such as comprehensive documentation, FAQs, and responsive customer service. Instill confidence in users by showcasing the ease of access to these resources.
Tour Video Use Cases
Different types of tech platform tour videos cater to specific use cases and target audiences, allowing you to tailor your message effectively.
- Product Demo Video: Ideal for introducing new users to the platform. Showcase its core features and functionalities in a concise and engaging manner. These videos are typically short (under 2 minutes) and focus on the platform's key benefits.
- Onboarding Video: Designed to guide new users through the initial setup and configuration process. Ensure a smooth and successful onboarding experience. These videos can be longer (up to 5 minutes) and include step-by-step instructions.
- Feature Highlight Video: Focuses on specific features that address key pain points or offer unique value. Effectively promote those aspects to a targeted audience. For example, you could create a short video showcasing a new time-saving automation feature for busy professionals.
- Customer Journey Video: Illustrates how users interact with the platform. Highlight key touchpoints and interactions to showcase the user experience and its benefits. Animated explainer videos are often used for this purpose.
- Explainer Video: Simplifies complex concepts or features in a clear and engaging way. Educate users about the platform's capabilities and how to leverage them effectively. These videos can use a variety of visual styles, including animation, whiteboard animation, and live action.
Winning Tour Strategy
A winning content strategy for a tech platform tour video hinges on engaging your target audience, showcasing the value proposition of your platform, and driving desired actions.
- Target Audience: Understanding your target audience's needs, pain points, and interests is crucial. Conduct thorough audience research and create buyer personas to tailor your content effectively.
- Key Messages: Identify the core messages you want to convey. Highlight the benefits and value of your platform in a clear and concise manner. Focus on the problems your platform solves and the outcomes it delivers.
- Call to Action: A clear and compelling call to action is essential. Guide viewers towards the desired outcome, whether it's signing up for a free trial or contacting sales. Make the call to action prominent and easy to follow.
- Storytelling: Employ storytelling techniques to create an engaging narrative. Connect with your audience on an emotional level and make your message memorable. Use relatable characters and scenarios to illustrate the platform's benefits.
- Narrative Structure: Structure your video with a clear beginning, middle, and end. Guide viewers through the story and ensure a logical flow of information. Start by introducing the problem, then present your platform as the solution, and conclude with a strong call to action.
Compelling Tour Story
A compelling storyline for a tech platform tour video should captivate your audience, showcase the value proposition of your platform, and ultimately drive desired actions.
- Identify the Problem: Begin by clearly identifying the problem that your platform solves for your target audience. Establish a relatable pain point. You can use customer testimonials or industry statistics to highlight a common challenge.
- Introduce the Solution: Seamlessly introduce your platform as the solution to the identified problem. Highlight its key features and benefits as the answer. Use screen recordings or animated demos to illustrate the platform's capabilities.
- Show the Benefits: Demonstrate how your platform can be used to effectively solve the problem. Showcase its impact and value through real-world examples or case studies. For example, show how a project management platform can help teams collaborate more efficiently and deliver projects on time.
- Highlight Customer Success: Incorporate success stories and testimonials from satisfied customers. Build trust and credibility by showcasing real-world results. Feature customers who have achieved significant results using your platform.
- Call to Action: Conclude with a clear and compelling call to action. Encourage viewers to take the next step, such as signing up for a free trial or contacting sales. Make the call to action visually prominent and easy to follow.
Pre-Planning Tour Video
Pre-planning is crucial for creating a successful tech platform tour video. It ensures a smooth production process and a high-quality final product that effectively conveys your message.
- Define Your Goals: Clearly articulate the objectives of your video. Whether it's increasing brand awareness, generating leads, or driving sales, your goals will guide your creative direction. Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals.
- Identify Your Target Audience: Understanding your target audience's needs, pain points, and interests is crucial. Conduct thorough audience research and create buyer personas to tailor your content effectively.
- Develop a Script: Craft a detailed script that outlines the key messages, storyline, and call to action. Ensure a cohesive and engaging narrative. The script should include dialogue, voiceover narration, and on-screen text.
- Create a Storyboard: Visualize the video with a storyboard. Outline the shots, transitions, and visual elements to guide the production process. Use storyboard templates or software to create a visual representation of your video.
- Choose a Visual Style: Select a visual style that aligns with your brand and target audience. Whether it's animation, live action, or screen recording, create a cohesive aesthetic. Consider the tone and message you want to convey when choosing your visual style.
Tour Video Funnel
A tech platform tour video can be strategically implemented at various stages of your marketing funnel to drive conversions and nurture leads effectively.
- Awareness: Use a short, engaging video to introduce your platform to potential customers at the top of the funnel. Highlight its key benefits and spark interest. Consider using a short, animated explainer video that focuses on the platform's core value proposition.
- Consideration: As prospects move down the funnel, provide a more detailed video that showcases the features and functionalities of your platform. Address common pain points and demonstrate its value. Use screen recordings with voiceover narration to showcase the platform's interface and key workflows.
- Decision: When prospects are close to making a decision, use a video that focuses on customer success stories and testimonials. Build trust and credibility by showcasing real-world results. Feature customers who have achieved significant results using your platform.
- Action: At the bottom of the funnel, include a clear and compelling call to action in your video. Encourage viewers to take the next step, such as requesting a demo or contacting sales. Make the call to action visually prominent and easy to follow.
Tour Video Metrics
Tracking key metrics is essential for measuring the success of your tech platform tour video and optimizing future efforts to maximize its impact.
- Views: Track the number of views your video receives. This indicates its reach and engagement, providing insights into its visibility and audience interest. Higher view counts suggest broader reach and potential impact.
- Engagement: Measure the average watch time. This indicates how long viewers are engaged with your video, revealing which parts resonate most and where improvements can be made. Longer watch times suggest higher viewer interest and content effectiveness.
- Click-through Rate: Track the percentage of viewers who click on your call to action. This indicates its effectiveness in driving desired actions and conversions. A higher click-through rate suggests a more compelling call to action and greater viewer motivation.
- Lead Generation: Monitor the number of leads generated from your video. This indicates its impact on your sales funnel and its ability to attract potential customers. More leads suggest greater effectiveness in capturing audience interest and driving conversions.
- Website Traffic: Track the amount of traffic driven to your website from your video. This indicates its effectiveness in driving conversions and generating interest in your platform. Increased website traffic suggests greater audience engagement and potential for lead generation.
Resonating Tour Video
Designing a tech platform tour video that resonates with your target audience requires a deep understanding of their needs, pain points, and interests, allowing you to tailor your message effectively.
- Understand Your Audience: Conduct thorough research to understand your target audience's demographics, interests, pain points, and motivations. Use this information to tailor your message and visual style accordingly.
- Use Relatable Language: Employ language that is familiar and understandable to your target audience. Avoid technical jargon and complex terminology that might alienate them. Speak their language and address their specific needs.
- Showcase Relevant Benefits: Highlight the benefits of your platform that are most relevant to your target audience. Address their specific needs and pain points to demonstrate its value. Focus on the outcomes they can achieve using your platform.
- Use Visuals that Appeal to Your Audience: Choose visuals that are engaging, relevant, and visually appealing to your target audience's interests. Capture their attention and enhance their viewing experience. Use high-quality footage, professional lighting, and engaging graphics.
- Create a Compelling Narrative: Tell a story that resonates with your audience. Showcase the value of your platform through relatable scenarios and real-world examples. Use storytelling techniques like problem-solution or hero's journey to engage viewers emotionally.
High-Quality Tour Video
Creating a high-quality tech platform tour video requires meticulous attention to detail and a focus on delivering a professional and engaging experience that captivates viewers and effectively conveys your message.
- Visuals: Utilize high-quality visuals that are clear, engaging, and relevant to your platform. Capture attention and enhance the viewing experience. Use high-resolution footage, professional lighting, and engaging graphics.
- Audio: Ensure clear and professional audio. Use a high-quality microphone and voiceover to deliver a crisp and engaging auditory experience. Avoid background noise and ensure the audio is properly mixed and mastered.
- Editing: Edit your video seamlessly. Use smooth transitions and a consistent style to create a polished and professional final product. Pay attention to pacing, rhythm, and visual flow.
- Music and Sound Effects: Choose music and sound effects that complement the tone and style of your video. Enhance the overall experience and create a cohesive atmosphere. Use royalty-free music and sound effects to avoid copyright issues.
- Call to Action: Include a clear and concise call to action. Guide viewers towards the desired outcome and encourage them to take the next step. Make the call to action visually prominent and easy to follow.
Onboarding with Tour Video
A tech platform tour video can be an invaluable tool for onboarding new customers. It provides a clear, engaging, and informative introduction to your platform that sets them up for success.
- Welcome and Introduction: Begin with a warm and welcoming introduction. Introduce your platform and its key benefits, setting a positive tone for the onboarding experience. Make new users feel valued and excited to get started.
- Guided Tour: Provide a comprehensive guided tour of the platform. Showcase its core features and functionalities, familiarizing new users with its layout and capabilities. Use screen recordings with voiceover narration to walk users through the platform's interface.
- Tips and Tricks: Share valuable tips and tricks for using the platform effectively. Empower new users to maximize its potential and achieve their desired outcomes. Create short tutorial videos that demonstrate specific features or workflows.
- Support Resources: Highlight the availability of support resources, such as comprehensive documentation, FAQs, and responsive customer service. Instill confidence in new users by showcasing the ease of access to these resources.
B2B Tour Video Benefits
Tech platform tour videos offer numerous benefits for B2B marketing. They effectively engage prospects, educate customers, and ultimately drive sales.
- Increased Engagement: Videos are inherently engaging. They capture attention and hold viewers' interest more effectively than text-based content, leading to higher engagement rates. Studies show that video content generates higher click-through rates and social media shares compared to text-based content.
- Improved Lead Generation: Videos can be powerful lead generation tools. They showcase the value proposition of your platform and compel viewers to provide their contact information for more information or a demo.
- Enhanced Brand Awareness: Videos can significantly enhance brand awareness. They showcase your platform and its benefits to a wider audience, increasing brand visibility and recognition.
- Improved Customer Education: Videos provide an effective medium for educating customers about your platform, its features, and its benefits. This leads to a deeper understanding and increased adoption.
- Increased Sales: Videos can directly contribute to increased sales. They showcase the value of your platform, address customer pain points, and encourage prospects to take action.
Sales Team Tour Video
A tech platform tour video can be an invaluable asset for your sales team. It provides them with a compelling and informative resource to share with prospects, enhancing their sales efforts.
- Product Demonstrations: Equip your sales team with a high-quality video that effectively demonstrates the features and functionalities of your platform. This allows them to provide compelling presentations and answer common questions.
- Lead Qualification: Use the video as a tool for qualifying leads. Showcase the value proposition of your platform and identify potential customers who are a good fit for your solution. Share the video with prospects early in the sales process to gauge their interest and level of engagement.
- Closing Deals: Leverage the video to close deals. Reinforce the benefits of your platform, address any remaining concerns, and encourage prospects to take the final step. Embed the video in sales proposals or share it with prospects before a demo to provide context and build excitement.
Tour Video Customer Support
A tech platform tour video can significantly improve customer support by providing a self-service resource that answers common questions, resolves issues, and reduces the volume of support tickets.
- Onboarding: Use the video to guide new customers through the initial setup and configuration process. This reduces support requests and ensures a smooth onboarding experience.
- Troubleshooting: Create videos that address common troubleshooting issues. Provide customers with quick and easy solutions to common problems, reducing their reliance on support agents. Create a library of short videos that address specific error messages or technical issues.
- Feature Explanations: Develop videos that explain complex features or functionalities in a clear and concise manner. This reduces the need for customer support interactions and empowers users to self-serve. Create in-depth tutorial videos that demonstrate advanced features or workflows.
Successful Tour Video
A successful tech platform tour video should be engaging, informative, and persuasive. It should effectively convey the value proposition of your platform and drive viewers towards the desired outcome.
- Compelling Storyline: Craft a narrative that captivates viewers, showcases the value proposition of your platform, and resonates with their needs and pain points. Use storytelling techniques like problem-solution or hero's journey to engage viewers emotionally.
- High-Quality Visuals: Utilize professional-quality visuals that are clear, engaging, and relevant to your platform. Enhance the viewing experience and convey professionalism. Use high-resolution footage, professional lighting, and engaging graphics.
- Clear Audio: Ensure clear and professional audio. Use a high-quality microphone and voiceover to deliver a crisp and engaging auditory experience that complements the visuals. Avoid background noise and ensure the audio is properly mixed and mastered.
- Strong Call to Action: Include a clear, concise, and compelling call to action. Guide viewers towards the desired outcome, whether it's signing up for a free trial or contacting sales. Make the call to action visually prominent and easy to follow.
Conversion Driving Tour
Creating a tech platform tour video that drives conversions requires a strategic approach to showcasing your platform's value and compelling viewers to take action.
Focus on demonstrating tangible benefits: Instead of simply listing features, highlight how your platform solves specific problems for your target audience. For example, if your platform is a project management tool, demonstrate how it streamlines task allocation and improves team collaboration, directly addressing the need for efficient workflow management.
Address pain points directly: Clearly articulate how your platform eliminates common frustrations. If your platform is a CRM, demonstrate how it eliminates manual data entry and automates lead nurturing, directly addressing the pain point of time-consuming administrative tasks.
Include a strong and specific call to action: Don't leave viewers wondering what to do next. End the video with a clear prompt such as "Sign up for a free 14-day trial" or "Book a personalized demo today."
Use persuasive language: Instead of simply stating features, use phrases like "Unlock the power of automation" or "Experience seamless integration" to create excitement and emphasize the value proposition.
Engaging Tour Video
To create a captivating tech platform tour video that holds viewers' attention, focus on these key elements:
Visually compelling content: Use high-quality screen recordings with dynamic transitions, animated explainer segments, or even user interface mockups to showcase the platform's functionality in an engaging way.
Clear and concise language: Avoid technical jargon and adopt a conversational tone that resonates with your target audience. Explain complex concepts in simple terms, ensuring viewers can easily understand the platform's value.
Strong storytelling: Structure the video around a user's journey, showcasing how the platform helps them overcome challenges and achieve their goals. This narrative approach makes the information more relatable and memorable.
Interactive calls to action: Go beyond a simple end screen. Incorporate clickable buttons within the video or interactive end screens with links to relevant resources, allowing viewers to engage directly with your content.
Brand Awareness Tour
A tech platform tour video can be a powerful tool for establishing your brand presence and showcasing your expertise.
Reflect your brand identity: Incorporate brand colors, fonts, and visual elements throughout the video. Use background music that aligns with your brand's personality and creates a consistent brand experience.
Showcase your unique value proposition: Highlight the features and benefits that differentiate your platform from competitors. For example, if your platform leverages AI-powered analytics, emphasize this unique capability and the insights it provides that competitors may lack.
Build credibility with customer success stories: Feature customer logos or brief snippets of customer testimonials to demonstrate the positive impact of your platform and build trust with potential customers.
Maximize reach through strategic distribution: Share your video across relevant platforms, including industry forums, LinkedIn groups, niche online communities, and your website. Target your distribution to reach your specific audience.
Tour Video Customer Experience
Tech platform tour videos can significantly enhance the customer experience by providing clear, engaging guidance and support.
Streamline onboarding: Create a series of short videos that guide new users through the initial setup, account creation, and basic platform navigation. This ensures a smooth and positive first impression.
Enhance product education: Develop in-depth tutorial videos that demonstrate advanced features or specific use cases. Empower users to fully utilize the platform's capabilities and maximize their return on investment.
Simplify troubleshooting: Create a library of short videos that address common user errors or technical issues. Provide quick and easy solutions to common problems, reducing user frustration and improving their overall experience.
Industry Specific Tour
When creating a tech platform tour video for a specific industry, tailoring your message to resonate with that audience is crucial.
Use industry-specific language: Speak the language of your target audience. For a healthcare platform, use terms like "HIPAA compliance" or "electronic health records." For a finance platform, use terms like "ROI" or "portfolio management."
Showcase relevant use cases: Demonstrate how your platform addresses specific industry challenges. For a construction platform, showcase how it streamlines project bidding and management. For a retail platform, showcase how it optimizes inventory management and online sales.
Address current industry trends: Highlight how your platform aligns with current trends and helps businesses stay ahead of the curve. For a marketing platform, highlight how it leverages AI for personalized advertising, reflecting the trend of data-driven marketing.
Analyze your competitors: Understand the competitive landscape and differentiate your platform by highlighting your unique strengths and addressing any shortcomings of competitor solutions.
Differentiation Tour Video
In a competitive market, a well-crafted tech platform tour video can effectively highlight what sets your product apart.
Focus on unique features: Showcase the functionalities that give your platform a competitive edge. For example, if your platform offers real-time collaboration features that allow multiple users to edit documents simultaneously, emphasize this unique capability that competitors may lack.
Highlight key benefits that matter most: Emphasize the advantages that are most relevant to your target audience. If your platform boasts a user-friendly interface and intuitive design, highlight how this simplifies complex tasks and reduces the learning curve compared to competitors.
Leverage customer success stories for differentiation: Feature customer testimonials that specifically highlight how your platform outperformed competitors in solving a particular problem or delivering superior results.
Success Story Tour Video
Customer success stories are powerful tools for building trust and credibility.
Choose stories that resonate: Select stories that demonstrate a clear before-and-after scenario, showcasing how your platform helped customers overcome specific challenges and achieve measurable improvements.
Feature real customers for authenticity: Include brief interviews with customers, allowing them to share their experiences in their own words. This adds authenticity and makes the stories more relatable to potential customers.
Focus on tangible results: Use data visualizations or on-screen text to highlight key metrics and demonstrate the quantifiable impact of your platform. For example, showcase how a customer "Increased sales by 20%" or "Reduced customer support tickets by 30%."
Integrated Tour Video
Seamlessly integrate your tech platform tour video into your marketing efforts for maximum impact.
Use the video as a central element on landing pages: Create dedicated landing pages for specific campaigns where the video is the focal point, accompanied by a concise call to action and lead capture form.
Optimize the video for social media promotion: Create shorter, teaser versions of the video tailored for different social media platforms. Use relevant hashtags and target specific audience segments to maximize reach and engagement.
Enhance email marketing with video: Use a compelling thumbnail image linked to the video within your email newsletters or promotional emails. This adds visual appeal and encourages subscribers to engage with your content.
Adoption Driving Tour
To encourage users to embrace your platform, focus on creating a video that minimizes perceived risk and maximizes excitement.
Reduce user anxiety with a clear onboarding process: Showcase a step-by-step walkthrough of the initial account setup, profile creation, and basic platform navigation. Use screen recordings with clear voiceover instructions to make the process seem simple and approachable.
Build excitement and anticipation: Use visually appealing graphics, upbeat music, and a positive tone to create a sense of enthusiasm about the platform's capabilities and the benefits it offers.
Demonstrate social proof through customer success: Incorporate brief case studies or testimonials that demonstrate how other users have successfully adopted the platform and achieved positive results. This builds trust and encourages others to follow suit.
Retention Boosting Tour
To keep users engaged and coming back for more, focus on showcasing the ongoing value of your platform and fostering a sense of community.
Showcase the platform's evolving value: Create a series of short videos that highlight advanced features, tips and tricks, or best practices for using the platform. Regularly remind users of the benefits they can achieve and how the platform can help them reach their goals.
Foster a sense of community and belonging: Showcase user forums, online communities, or other resources that connect users and provide a platform for sharing knowledge and experiences.
Provide personalized recommendations: Highlight the platform's ability to provide personalized recommendations or tailored content, increasing user engagement and relevance. This demonstrates that the platform adapts to individual needs and preferences.
Tech Platform Tour
A tech platform tour video is a concise and engaging video that provides a guided tour of a software platform, showcasing its features, functionalities, and benefits to potential customers and users.
It acts as a visual walkthrough, highlighting key aspects of the platform and demonstrating its value proposition. For example, a software company that develops project management tools might create a tech platform tour video that visually guides viewers through the platform's interface, showcasing features like task creation, team collaboration tools, and progress tracking, while highlighting the benefits of improved team efficiency and project organization. The video typically concludes with a call to action, encouraging viewers to take the next step, such as signing up for a free trial or requesting a demo.
Tour Video Types
Tech platform tour videos can take various forms, each serving a specific purpose.
Product Demo Video: Provides a comprehensive overview of the platform's core features and functionalities. For example, a video showcasing a CRM platform's features like contact management, lead nurturing automation, and sales pipeline tracking.
Onboarding Video: Guides new users through the initial setup and configuration process. For example, a video guiding new users through the steps of setting up their profile, connecting their email account, and creating their first project in a project management platform.
Feature Highlight Video: Focuses on specific features that address key pain points or offer unique value. For example, a video focusing on the new reporting and analytics dashboard of a marketing platform.
Customer Journey Video: Illustrates how users interact with the platform, highlighting key touchpoints and interactions. For example, a video illustrating how a user interacts with an e-commerce platform, from browsing products to making a purchase and tracking their order.
Explainer Video: Simplifies complex concepts or features in a clear and engaging way. For example, a video simplifying the concept of cloud storage and how it works within a file-sharing platform.
Tour Video Importance
In today's digital world, a tech platform tour video is a crucial tool for engaging potential customers, educating existing users, and driving conversions.
Engaging prospects effectively: Videos are inherently more engaging than text-based content. Their visual and auditory elements capture attention more effectively than text or static images, leading to higher engagement and information retention.
Educating customers with clarity: Videos provide a clear, concise, and engaging way to educate customers about your platform's features and benefits. They can demonstrate complex functionalities in a way that is easier to understand than written manuals or tutorials.
Driving conversions through compelling storytelling: Videos can evoke emotions and build trust more effectively than text-based content, leading to higher conversion rates. By showcasing the platform's value and addressing customer pain points in a visually engaging way, videos can effectively encourage viewers to take action.
Adoption Driving Tour
To encourage users to embrace your platform, focus on creating a video that minimizes perceived risk and maximizes excitement.
Reduce user anxiety with a clear onboarding process: Showcase a step-by-step walkthrough of the initial account setup, profile creation, and basic platform navigation. Use screen recordings with clear voiceover instructions to make the process seem simple and approachable.
Build excitement and anticipation: Use visually appealing graphics, upbeat music, and a positive tone to create a sense of enthusiasm about the platform's capabilities and the benefits it offers.
Demonstrate social proof through customer success: Incorporate brief case studies or testimonials that demonstrate how other users have successfully adopted the platform and achieved positive results. This builds trust and encourages others to follow suit.
Retention Boosting Tour
To keep users engaged and coming back for more, focus on showcasing the ongoing value of your platform and fostering a sense of community.
Showcase the platform's evolving value: Create a series of short videos that highlight advanced features, tips and tricks, or best practices for using the platform. Regularly remind users of the benefits they can achieve and how the platform can help them reach their goals.
Foster a sense of community and belonging: Showcase user forums, online communities, or other resources that connect users and provide a platform for sharing knowledge and experiences.
Provide personalized recommendations: Highlight the platform's ability to provide personalized recommendations or tailored content, increasing user engagement and relevance. This demonstrates that the platform adapts to individual needs and preferences.
