30 Technical Explainer Video Examples That Will Captivate Your Audience

1. ARMIS

Within the complex technology ecosystem of modern hospitals, a silent threat lurks unseen, directly impacting patient well-being. Traditional security measures often fall short, leaving critical medical devices and patient data vulnerable to cyberattacks. The video starkly highlights this precarious reality as cyber incidents turn vital systems into alarming indicators of compromise.

Addressing this crucial gap, ARMIS CENTRIX offers an essential safeguard. Its power lies in gaining comprehensive visibility across *every* connected device, clinical or otherwise. This deep understanding allows healthcare providers to not only identify risks but critically, communicate technical innovations needed to secure their vital infrastructure, ensuring reliable device uptime and safeguarding sensitive patient information for continuous, trustworthy care.

2. JCB System explanation video

Navigating the complexities of managing heavy assets scattered across diverse sites is streamlined by JCB LiveLink. This platform transforms your mobile device into a command center, providing precise locations and the pulse of your fleet with crucial data insights. Serving as a compelling system explanation video, it clearly articulates the scope of connectivity.

A powerful advantage demonstrated is the seamless integration extending beyond JCB equipment to multiple brands, offering unprecedented oversight. Real-time alerts and robust geofencing capabilities ensure proactive security and maintenance, ultimately delivering a connected experience that provides total peace of mind and optimizes operational efficiency.

3. Ascendum Makina Product mechanism animation

Conquering daunting inclines demands precise control and unwavering confidence in rugged environments. Ascendum Makina showcases a feature built for this challenge: Hill Assist on their G-series articulated dump trucks, empowering operators with enhanced capability. This video offers a remarkably clear visual explanation of its simple activation.

Through effective product mechanism animation paired with real-world operation footage, the demonstration vividly reveals how a quick button press enables the system. It then shows the truck maintaining steady speed on an incline the moment the foot leaves the pedal, preventing rollback and ensuring seamless progress. This clear approach makes the technical benefit immediately apparent.

4. ZeroLight Scientific explanation video

Generating breathtaking automotive visuals is elevated with Spotlight Suite. The platform rapidly transforms digital vehicle data into stunning, high-fidelity content, showcasing remarkable speed and versatility for applications from detailed configurators to dynamic social media feeds.

Beyond a feature showcase, this video functions as a scientific explanation video, revealing the advanced technology behind generating diverse, publication-ready imagery across countless environments. Seamlessly transitioning from technical controls to photorealistic scenes demonstrates the power enabling agile content creation for brands.

5. OpenText Technical process animation

Thriving in the era of distributed teams demands unified access to essential information, reflecting the diverse ways today's workforce operates. This video powerfully illustrates the challenge and introduces a solution that connects a scattered workforce with the content fueling their daily tasks and collaboration, establishing relevance from the outset.

At its core lies OpenText Core Content integrated with Google Workspace, bringing enterprise-grade content control into familiar collaborative environments. This powerful link is vividly illustrated via technical process animation showing content flow between apps like Docs, Sheets, and Salesforce, facilitating rapid workflows like embedded electronic signatures and simplifying complexity.

Empowering teams to work securely and efficiently wherever they are, within the tools they already use, provides a compelling vision. This practical demonstration serves as an excellent example for anyone looking to inspire trust and productivity in their own digital workplace projects, showcasing how to communicate value clearly.

6. PacketLight Visual explanation engineering

Navigating the deluge of modern data traffic demands resilient optical network foundations. PacketLight delivers that essential scale with a powerful DWDM and OTN equipment portfolio. The video offers a masterclass in visual explanation engineering, clearly mapping complex infrastructure and its function in delivering high-capacity, dependable data transport.

Their expertise spans beyond the physical devices, underscoring operational efficiency and versatility across numerous data services. PacketLight provides comprehensive support from initial planning through full deployment, ensuring seamless performance and offering the assurance needed to fully unleash your fiber network's inherent power.

7. Chainlink Animated technical explanation

Bridging the secure yet isolated world of smart contracts to the vast, essential data of reality is the frontier for decentralized applications. Relying on fragmented or untrustworthy data introduces the very risks blockchains eliminate.

This video offers a compelling animated technical explanation of how Chainlink tackles this challenge. It clearly depicts its decentralized oracle network aggregating and validating external information from finance, weather, sports, and IoT sources securely. By providing this tamper-proof link, it enables smart contracts to reliably automate agreements involving high-value outcomes, delivering on the promise of decentralized finance and beyond with real-world awareness.

8. Worldpay Demonstrate product mechanics

Reclaiming revenue lost to mounting chargebacks becomes achievable, restoring vital business energy. Worldpay's Dual Defense offers a potent answer designed to return control.

Using distinct layers, it actively intercepts potential claims by integrating data from internal systems. The video's dynamic animation helps demonstrate product mechanics, illustrating its real-time process and forensic analysis for challenging disputes effectively.

This innovative solution provides comprehensive protection, showcasing how clear visualization simplifies complex technical processes and inspires smarter video communication projects.

9. Webflow Industrial process animation

Where design meets dynamic function, the video vividly demonstrates a platform making complex web projects buildable without traditional coding hurdles. It transforms abstract ideas into tangible site elements and interactive components using a visual approach that feels intuitively powerful, challenging the need for code.

Stepping into application building, the narrative showcases sophisticated logic and data flows. Employing visuals reminiscent of industrial process animation, it illustrates connecting systems, managing user data, and automating actions. This unique perspective makes intricate backend processes visually manageable, revealing the true depth of creation and empowering users to launch what's next with webflow.

10. GE Mechanism explanation animation

Meeting escalating energy requirements necessitates robust, flexible power systems. GE's video focuses on solutions enabling energy transitions, particularly critical for Saudi Arabia's drive towards significant renewable energy by 2030, underscoring the need for unwavering grid reliability.

Solutions like the LM2500XPRESS are shown for their rapid deployment capabilities, achieving near-perfect reliability through substantial factory assembly. Complex systems are clearly illustrated, leveraging mechanism explanation animation to enhance understanding of product design and function for various applications globally.

The video features the globally deployed LM6000 turbine, highlighting its extensive operational history and impressive efficiency. Additionally, the fast-installing TM2500 offers essential backup power for grid disturbances, and Thermal Hybrids provide customized reliability for integrating diverse energy sources, showcasing adaptive, dependable power delivery.

11. Aconia Technical sales enablement video

Precision dentistry finds a powerful ally in Aconia, showcasing an advanced multilayer technology. Its truly distinctive interleaved structure goes beyond simple layers, revealing an intricate internal architecture designed for optimal performance and predictable results.

This unique engineering delivers seamless gradient translucency vital for natural aesthetics alongside impressive strength for versatile applications. The video functions effectively as a technical sales enablement video for dental professionals, clearly demonstrating the material's value proposition and why BSM technology helps create the best smile.

12. BenQ Animated process flow

Exploring universes rendered with remarkable clarity, this video spotlights the BenQ MOBIUZ Gaming Monitor. It quickly immerses viewers in the display's capability, powered by the Pixsoul Engine and hardware like 1152-Zone Mini LED, which promises intricate detail and vibrant light to illuminate every scene.

The monitor's AI Detail Enhancement and unique aesthetic game color modes are particularly striking. Watching the animated process flow reveal previously hidden elements or instantly shift mood between Sci-Fi and Fantasy modes shows how this display unveils the unseen, transforming gameplay into a deeply personal and visually stunning journey.

13. Ubiquiti Technical concept visualization

Beyond the hardware, this video conjures the elegance of controlling vast networks. It masterfully transforms potentially overwhelming technical scale into an understandable, even beautiful, visual narrative. This immediately sets an inspiring tone for anyone facing complex IT challenges today.

The UniFi Dream Machine Pro Max is central, presented not just as a device but the command center. Its capacity for managing hundreds of devices and thousands of clients becomes clear through technical concept visualization. This reveals robust performance and features like enhanced availability and streamlined management, promising peace of mind for growing IT needs.

14. Traceable Process optimization visualization

Facing the growing threat landscape means recognizing APIs have become prime targets for abuse and data theft. This vulnerability isn't merely technical; it translates directly into severe financial losses and brand damage. The video powerfully illustrates this challenge, depicting sensitive data exposure and the potential for catastrophic breaches.

The strength of API Protection lies in its ability to penetrate this complexity, offering deep, contextual intelligence into API behavior and sensitive data flows. It uniquely identifies and stops business logic attacks, monitors sensitive data movement, and profiles user activity to detect anomalies often invisible to traditional defenses. It offers critical process optimization visualization, revealing sensitive data movement across internal and external APIs, empowering teams to act proactively.

This platform provides an essential, insightful tool for modern security. By delivering granular visibility into data and user interactions, it enables a strategic defense against sophisticated threats, ensuring data integrity and safeguarding against devastating breaches.

15. Valley Technical marketing video

Across centuries, the quest for bountiful harvests in changing climates drives innovation. This video masterfully portrays humanity's persistent effort to cultivate more with less. Highlighting the need for resource conservation and improved yield across diverse agricultural landscapes, it sets a compelling historical context for modern farming.

Brilliant animation dissects the complex mechanics of center pivot irrigation, demonstrating its operation from source to precise water application. This powerful technical marketing video clearly articulates benefits like drought protection, lower costs, and flexibility for diverse crops, delivering impressive efficiency for farmers.

The ability to manage this precise system remotely via smart devices underscores its modern value proposition. It offers farmers peace of mind and unparalleled control from anywhere. Valley leads the way in this essential agricultural advancement, ensuring vital resources are used effectively for maximum return.

16. Norwegian Electric Systems Communicate engineering concepts

Pioneering a sustainable future at sea, Norwegian Electric Systems embarks on a significant zero-emission ferry project. Secured for the vital Rødby-Puttgarden route, this contract underscores NES's central role in decarbonizing maritime transport and represents their largest agreement to date.

Acting as the core system integrator, NES brings together advanced smart control and innovative energy design. This integrated approach allows them to effectively communicate engineering concepts by delivering a cohesive solution, featuring one of the world's highest battery capacities installed in a ferry today, demonstrating tangible environmental progress.

Leveraging engineering competence across their Norwegian sites and supported by a new Istanbul office, this initiative highlights NES's strategic international expansion and their ability to deliver complex, low-emission solutions globally.

17. Coinbase Technical training animation

Demystifying complex data center architecture is no small feat. This animation tackles the challenge head-on, providing a visually compelling explanation of outdated direct-attached storage versus a modern disaggregation approach. Utilizing simplified graphics and illustrative movement, it makes an abstract technical concept easily understandable. Through effective technical training animation, intricate setups become graspable.

The power of this approach lies in demonstrating true disaggregation of storage from compute. By showcasing improved SSD utilization over a fabric, the video powerfully communicates the potential for optimized resource control. This translates directly into better cost management and heightened flexibility, presenting a clear path forward for efficient data infrastructure without sacrificing performance.

18. Samsung Scientific concept visualization

Making the invisible architecture of modern networks tangible, this video from Samsung Networks offers a powerful scientific concept visualization. It uniquely illustrates the complex shift to virtualized infrastructure with insightful diagrams, revealing the network's foundational transformation.

Beyond the technical, the piece showcases diverse, compelling applications, from advanced manufacturing to vital public safety. This vividly demonstrates Samsung's global leadership and commitment, inspiring viewers to envision the broad potential unleashed by flexible, software-driven solutions for tomorrow's hyper-connected world.

19. Vagaro Engineering concept animation

Captivating the viewer immediately, this video powerfully presents a new front desk system. It focuses intensely on the physical hardware, showcasing its modern design and seamless integration into diverse environments like beauty salons, wellness centers, and fitness gyms. The sophisticated engineering concept animation offers a compelling look at the device itself, hinting at its quality and potential to elevate a business space.

Beyond showcasing the device, the video interprets the value of unified operations. Smooth transitions between booking, payments, and other essential tasks emphasize a streamlined workflow, making complex processes feel effortless. This visual narrative effectively inspires confidence, portraying Vagaro's professional solution that simplifies daily operations and allows businesses to focus more on their clients.

20. Commvault Cloud How it works video

Navigating the complexities of today's digital landscape feels like confronting a storm of ever-increasing data, persistent threats like ransomware, and ballooning costs. This video captures that sense of chaotic distribution, presenting it not just as a technical challenge but a pervasive, overwhelming reality for organizations, making the pain palpable.

Commvault Cloud emerges as the clear answer to this depicted turmoil. Unlike a typical feature list, this how it works video highlights the product's role as an antidote, promising simplified cyber resilience and rapid recovery. The smooth visual transition to a clean dashboard perfectly illustrates the promise of regaining clarity and control, showcasing how it brings order to the presented chaos through streamlined protection and efficient recovery. It's an inspiring example of framing a complex solution by first validating the audience's chaotic experience.

21. Rolls-Royce Technology explanation video

In a world demanding dynamic energy solutions, this technology explanation video masterfully simplifies the intricate reality of decentralized power. It visually demonstrates how diverse sources like solar, wind, and battery storage coalesce within microgrids, highlighting the necessity of intelligent central control.

At its core, mtu EnergetIQ is presented as the adaptable intelligence ensuring seamless operation. Backed by decades of experience, this system offers the highest efficiency and reliability for various applications, from critical facilities to remote sites, providing operators with effortless control and confidence.

Its comprehensive scope manages everything from generation to distribution, flexibly integrating components and even unlocking new potential revenue streams, making it a truly forward-thinking solution for modern power challenges.

22. ASUS Abstract concept visualization

Entering a new era of gaming visuals is powerfully conveyed, focusing on the ROG Swift OLED PG27UCDM. This video effectively leverages abstract concept visualization, transforming technical specifications like 4th Gen OLED and ultra-high pixel density into compelling, visible insights about panel innovation and potential gamer advantage.

The demonstration of the Neo Proximity Sensor builds crucial trust, vividly showing automated burn-in protection in action. Coupled with the raw power of 4K 240Hz and immense DisplayPort 2.1a bandwidth, this monitor aligns perfectly with the "SEE AHEAD" promise, delivering both elite performance and lasting display health for competitive play.

23. LG Innovation explanation video

Witnessing visual and audio elements uniting seamlessly sets a new standard for home viewing. This video compellingly demonstrates how an LG Soundbar paired with an LG TV creates a single, powerful entertainment system designed for ease and performance.

Physical integration is elegantly solved with brackets, while controlling everything from one remote simplifies daily interaction dramatically. As an innovation explanation video, it effectively showcases the system synergy through features like WOW Orchestra and high-quality wireless sound from WOWCAST, promising immersive audio for any content.

24. RIFO Industrial explainer video

Connecting pipes with absolute confidence feels attainable watching this presentation from RIIFO. The F6 Push-Fit system's inner brilliance is revealed through exceptional 3D animation, offering transparent insight into its advanced internal structure, emphasizing built-in reliability and leak prevention.

This industrial explainer video stands out for its clear demonstration of practical use. Installation adaptability is key, shown effortlessly connecting to PEX and multilayer pipes. The vital green visual indicator ensures confirmed insertion, boosting reliability. Acknowledged by Reddot and iF awards, the F6 design signifies not just innovation but dependable performance.

25. Vantiva Data visualization animation

Unleashing a new realm of audio transformation, Soundscape offers an extraordinary home entertainment journey. This video compellingly reveals the intricate engineering within, transitioning from detailed internal components to a vibrant depiction of sonic energy's flow.

An immersive experience unfolds as data visualization animation portrays the sound's dynamic presence. This visual language uniquely captures the feeling of audio transcending the ordinary, transporting viewers towards an out-of-this-world sensory engagement that redefines presence.

26. LightForce Software functionality video

Moving teeth with traditional methods can be a frustratingly imprecise art. This software functionality video from LightForce powerfully contrasts generic, uncomfortable orthodontics with a breakthrough approach using relatable animation to highlight the problem.

It dives into their digital platform, showcasing how orthodontists gain control to plan exact tooth movements. The innovation shown is custom 3D Brackets, printed to fit each tooth perfectly, promising faster, more comfortable, and effective treatments.

27. LDS Underwriting Workbench Animated technical guide

For many in underwriting, managing intricate and complex data consumes vast time and resources, often drowning the process. This challenge finds a powerful answer in the LDS Underwriting Workbench.

Harnessing the power of GenAI and a flexible dataAI solution, the system processes diverse sources, creating a unified view for each proposed insured. By creating a unified view, the system becomes a clear animated technical guide, leveraging embedded machine learning to reshape predictive insights into concise outcomes, improving accuracy by detecting inconsistencies. Automation accelerates decisions, cuts costs, and drives businesses towards new horizons with greater speed and accuracy.

28. DirectOffice Product explanation video

Navigating important business files scattered across systems presents daily challenges, consuming valuable time and posing risks. This video visually articulates that struggle, highlighting how delays and data handling inconsistencies arise when various document formats require separate steps or applications to access.

DirectOffice transforms this difficulty with its inline conversion, offering a single, secure method to view files accurately across devices. This powerful product explanation video demonstrates how simplifying document access boosts productivity, enhances data governance, and serves as an inspiring model for clear, benefit-driven communication about complex software.

29. Expro Software demo animation

Unveiling the complexities beneath a well's surface is a formidable challenge for operators. This insightful software demo animation cuts through the mystery, masterfully visualizing crucial integrity issues like insidious leaks. It doesn't just show the problem; it makes its operational impact profoundly clear, setting the stage for a breakthrough solution.

The system's unique value proposition resonates powerfully through the subsequent visuals. Seeing the Octopoda system gain unparalleled direct access to the annulus is truly compelling. This depiction clarifies how the technology facilitates effective remediation, offering a vital pathway to restoring well integrity and unlocking trapped production.

30. Electrolux Product differentiator video

Breathing clean air within a pristine home elevates everyday life. This compelling video introduces the Electrolux UltimateHome 900 Cordless cleaner, vividly depicting its deep cleaning prowess on challenging surfaces like thick carpet. The visuals powerfully demonstrate five-times-more-powerful suction, promising effortless thoroughness that redefines daily cleaning routines.

Crucially, the demonstration delves beyond visible dirt to showcase the advanced five-step filtration system. By capturing virtually all microdust, this highlights a profound commitment to indoor air quality and occupant well-being. It serves as an effective product differentiator video, articulating the tangible benefit of truly cleaner air and transforming a simple task.

Decoding Cybersecurity Through Engaging Animation

Decoding cybersecurity demands clear communication, especially critical when protecting against pervasive evolving threats threatening individuals organizations alike. A Technical Explainer Video employing animation offers dynamic approach, uniquely suited simplify complex concepts others struggle grasp, effectively communicating vital information about prevalent cyber risks. Animation breaks down intricate security landscapes into digestible visuals, illustrating abstract notions like data protection network architecture clarity, transforming daunting topics understandable compelling visual stories that resonate viewers.

Crafting effective cybersecurity animation demands quality production elements ensuring message lands viewers. High-impact visuals pair clear concise storytelling, guiding viewers through potential dangers effective defenses without overwhelming detail. Crucially, professional voiceover lends authority essential building trust security recommendations presented. This narration ensures clarity, articulating technical details precisely engaging audiences seamlessly, significantly enhancing retention critical knowledge needed navigate digital world safely confidently.

Strategic planning enhances impact for cybersecurity education efforts maximize reach effectiveness. Ideal length cyber safety often falls within concise 60-120 second window, striking balance information depth viewer attention span delivering essential messages promptly efficiently. Understanding where videos fit within broader customer journey proves valuable, positioning them strategically educate users during information gathering phases build credibility through transparent explanation how safeguards function protect information assets.

Why Advids for Technical Explainer Video?

At Advids, we specialize in crafting compelling Technical Explainer Videos that clearly communicate complex information and drive results. Our blend of creative storytelling, cutting-edge technology, and extensive experience ensures your message resonates with your target audience.

Transforming Complex Ideas into Engaging Animations:

Customized Technical Explainer Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, product demos, training videos, or other Technical Explainer Video formats. We ensure your brand, style, and target audience are perfectly reflected in the final product.
Creative Storytelling Through Animation: Our team of skilled animators and storytellers craft engaging narratives that simplify complex concepts and make them easily digestible for your viewers.
Cutting-Edge Technical Explainer Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that capture attention and leave a lasting impression.


Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes a Technical Explainer Video truly effective. We've completed over 345 successful Technical Explainer Video projects.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their technical stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is evident in our 109+ five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.


A Partnership Built on Collaboration and Communication:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized.
Strategic Communication: We prioritize clear and open communication to fully understand your needs, target audience, and brand identity, resulting in impactful Technical Explainer Videos.


Ready to unlock the potential of Technical Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Technical Explainer Video?

A Technical explainer video is a type of video that aims to educate viewers about a specific product, service, or concept in a clear and concise manner. These videos often use visuals, animations, and narration to break down complex information into easily digestible chunks. They are designed to make technical topics accessible to a wider audience, regardless of their prior knowledge or experience.

Technical explainer videos are used in a variety of contexts, including product demos, onboarding tutorials, customer support materials, and marketing campaigns. They can be used to explain how a product works, demonstrate its features and benefits, address common customer questions, and build trust and credibility with potential customers.

What do top Technical Explainer Videos have in common?

Mastering these elements ensures your technical explainer video effectively communicates complex information and drives engagement.

Defined Target Audience - Craft a message resonating with specific user needs and pain points.

• Concise Core Message - Prioritize clarity and brevity; focus on the single most important benefit.
• Compelling Visual Storytelling - Use relatable characters and scenarios to build emotional connection.
• Problem/Solution Focus - Emphasize the transformation the product delivers for the user.
• High-Quality Screen Recordings - Use professional editing and clear on-screen annotations.
• Strategic Animated Graphics - Use animation to simplify complex processes and highlight key features.
• Intuitive User Flow - Visually guide viewers through the user journey, emphasizing ease of use.
• Focused Feature Highlights - Showcase unique selling points and competitive advantages.
• Real-World Application Examples - Use case studies and testimonials to build credibility and trust.
• Data-Driven Results - Use charts and graphs to present data in a clear, visually appealing way.

What makes Technical Explainer Video effective?

Technical explainer videos, when meticulously planned, achieve their purpose. Their effectiveness hinges on a strategic breakdown of complex information into easily digestible segments. This is achieved through a deliberate blend of visuals, animations, and narration that creates an informative experience. They strategically employ diagrams, charts, and simulations to illustrate complex processes.

A well-crafted narrative is woven around the technical information, making it relatable and memorable. They prioritize the identification and clear articulation of core concepts, avoiding unnecessary detail. Language and visual style are tailored to the target audiences technical understanding, ensuring comprehension.

Animation style is selected to complement the subject matter and maintain viewer engagement. Data visualization techniques are used to present complex data in a simplified manner, enhancing understanding. A clear call to action concludes the video, guiding viewers towards the next step.

Precise and accessible language, combined with iterative script refinement through multiple review cycles, ensures clarity and accuracy. This results in a video that is not only informative but also enjoyable to watch, positively impacting viewer understanding and retention.

How long should your Technical Explainer Video be?

Optimize technical explainer video length for maximum impact by aligning video type, content, and target audience stage.

Pre-production Considerations for Determining Video Length:

• What's the core message?
• Who is the ideal viewer?
• How many features to show?
• What's the software's complexity?
• Which platform will host it?
• What animation style is best?
• What's the marketing goal?

Technical explainer video length guide

How to create Technical Explainer videos?

Crafting compelling technical explainer videos requires a strategic approach. Mastering the pre-production and production phases is key to creating videos that not only educate but also engage and convert.

• Script Outline - A well-structured script ensures a clear, concise, and engaging explanation of the technology.
• Style Selection - The right style (animation, live-action) enhances understanding and aligns with your brand.
• Visual Selection - High-quality visuals (graphics, animations) clarify complex concepts and maintain viewer interest.
• Narration Recording - A professional voiceover ensures clarity, maintains engagement, and enhances professionalism.
• Storyboard Creation - A detailed storyboard ensures a cohesive narrative and prevents costly reshoots.
• Resource Gathering - Gathering all assets beforehand streamlines production and avoids delays.
• Footage Filming - High-quality footage ensures a professional look and feel, enhancing credibility.
• Footage Editing - Smooth editing creates a seamless viewing experience, improving comprehension and engagement.
• Effects Addition - Strategic use of visual effects enhances understanding and makes the video more memorable.
• Music/SFX Addition - Well-chosen music and sound effects enhance the emotional impact and improve retention.
• Final File Creation - Creating multiple formats ensures broad compatibility and maximizes accessibility.
• Platform Optimization - Optimization for different platforms increases visibility and reach, maximizing impact.
• Online Publishing - Strategic publishing on relevant platforms increases discoverability and viewership.

The Explainer Video Production Process

Creating compelling explainer videos involves a structured approach. Let's explore the key stages of this process, building upon what we've already learned. We'll navigate pre-production, production, and post-production, offering insights to guide your own video creation journey. Think of it as crafting a story – you need a plan, the actual storytelling, and then polishing it to perfection.

Pre-production is where your video's foundation is laid. This involves defining your target audience, crafting a concise core message, and choosing the right style. Whether you opt for animation, live-action, or a screen recording, ensure it aligns with your brand and message. For saas explainer videos, for instance, screen recordings often work best to showcase functionality. Storyboarding is crucial here, acting as your video's blueprint.

Production is where your vision comes to life. High-quality visuals, whether animation or live-action footage, are essential. Think about those best explainer video examples technology companies use – they often employ engaging visuals to explain complex concepts. If you're creating explainer video examples for manufacturing, consider showcasing the production process and highlighting key product features. Professional voiceover and music add another layer of polish.

Post-production is where the magic happens. Editing, effects, and music integration come together to create a seamless viewing experience. Optimize your video for various platforms, ensuring it reaches your target audience effectively. Technology explainer videos, in particular, benefit from platform optimization to reach a wider audience.

• Define your audience and core message. Who are you talking to, and what do they need to know?
• Choose the right style. Animation, live-action, or screen recording – each has its strengths.
• Create a detailed storyboard. This is your roadmap to a cohesive and engaging video.
• Optimize for different platforms. Maximize your reach by tailoring your video for each platform.

By following these steps, you'll be well on your way to creating explainer videos that not only inform but also captivate and convert.

Choosing the Right Explainer Video Style

So, we've laid the groundwork. Now, let's talk style. Choosing the right style for your explainer video is like picking the perfect outfit – it needs to fit your message, your brand, and your audience. It's the difference between a simple whiteboard sketch and a high-octane animated explainer video examples software, each perfect for its own purpose. Think about it – a complex product video needs a different approach than a quick intro to your company culture.

Finding that perfect fit involves understanding your audience, your budget, and your goals. Are you targeting tech-savvy millennials or busy executives? Is your budget shoestring or blockbuster? Do you want to drive sales or simply raise awareness? These questions will guide you towards the right style. For instance, explainer video examples for financial services often lean towards a more professional and trustworthy aesthetic, while a fun, animated style might be perfect for a new mobile game.

• Consider your message. Is it a simple concept or a complex product video? Whiteboard animation is great for breaking down processes step-by-step, while animation can bring even the most technical details to life.
• Think about your brand. Does your brand voice playful or serious ? Your video style should reflect that. Business explainer videos can benefit from a variety of styles, from live-action testimonials to animated explainers.
• Remember your audience. Who are you trying to reach? A younger audience might respond better to a fast-paced, visually-driven style, while a more mature audience might prefer a clear and concise approach.
• Don't forget your budget. Animation can be more expensive than live-action or screen recordings. Choose a style that fits your financial resources.

By carefully considering these factors, we can create explainer videos that not only inform but also entertain and inspire. Finding the right style is key to creating a video that truly resonates with your audience and achieves your marketing goals.

Animation Styles for Technical Explainer Videos

Ready to dive into the exciting world of animation styles? Let's explore how each style can transform your technical explainer videos, making them more engaging, informative, and effective. We'll uncover the unique strengths of each approach, helping you choose the perfect style to captivate your audience and achieve your communication goals.

From simplifying complex concepts to showcasing intricate product details, animation offers a powerful toolkit for storytelling. Whether you're explaining software functionalities , highlighting business solutions, or illustrating medical procedures, the right animation style can make all the difference. Think about those compelling technical explainer video examples healthcare providers use to educate patients – animation brings clarity and empathy to complex medical information.

• 2D Animation: Bring your ideas to life with the versatility and cost-effectiveness of 2D animation. Perfect for software tutorials and explaining abstract concepts, 2D animation simplifies complexity while maintaining visual appeal.
• 3D Animation: Dive into the details with stunning 3D animation. Showcase intricate product features, explore internal mechanisms, and add a touch of realism to your explainer videos. Imagine a captivating animated product demo that leaves viewers wanting more.
• Whiteboard Animation: Engage your audience with the informal, hand-drawn charm of whiteboard animation. Break down complex processes step-by-step, making information digestible and memorable. This style is particularly effective for explainer video examples for B2B, where clarity and conciseness are key.
• Motion Graphics: Make a bold statement with visually striking motion graphics. Highlight key features, emphasize benefits, and deliver impactful messages with dynamic visuals and concise text.

Choosing the right animation style is crucial for creating effective product explainer videos. By understanding the strengths of each approach, you can tailor your videos to resonate with your target audience and achieve your communication objectives.

The Role of Visual Metaphors in Explainer Videos

Visual metaphors: they're more than just pretty pictures. They're the secret sauce that transforms technical explainer videos from informative to truly engaging . Think of them as visual bridges, connecting complex ideas to relatable, everyday experiences. They make learning easier, more memorable, and, dare we say, even enjoyable.

Remember those top explainer video examples SaaS companies use? Often, their magic lies in clever visual metaphors. Imagine a project management software explainer video using a conductor leading an orchestra to represent how the software orchestrates different tasks. That's a metaphor in action, simplifying a complex process into a digestible visual.

Explainer video examples for education also benefit from this approach. Think about explaining photosynthesis with a visual metaphor of a tiny factory inside a leaf, making the science more accessible to younger learners. Even corporate explainer videos can leverage metaphors to communicate brand values and build emotional connections with their audience.

• visual metaphors clarify abstract concepts. A lock and key instantly communicates data security in a software explainer video.
• They simplify complex processes. A flowing river illustrates seamless data integration, making it easy to understand.
• Metaphors make information memorable. A well-chosen visual sticks with viewers long after the video ends.
• They enhance visual interest. Metaphors break up dense information, keeping viewers engaged even with complex product videos.

By using visual metaphors strategically, we can transform technical information into compelling visual stories . This approach not only educates but also entertains and inspires, leaving a lasting impression on our audience.

How technical explainer video examples are curated?

We dove deep into technical explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic technical explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Clarity and Conciseness Evaluating the clarity and conciseness of the technical explanation, ensuring it is easily understood by the target audience.
7.Accuracy and Depth Determining the video's technical accuracy and the depth of information provided, ensuring it effectively explains the subject matter.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, technical explainer video examples 2024, n=13637 videos within duration <3 mintues, across industries.