Imagine effortlessly guiding your users through complex software, turning frustration into delight. I am sharing today, in this article, what we've discovered about the power of video in user onboarding. Our research reveals a compelling truth: well-crafted videos significantly improve user understanding and engagement.
This article showcases 30 eye-catching examples of technical onboarding videos, and we'll explore the data that proves their effectiveness. We'll delve into how these videos transform the user experience, leading to increased retention, conversion, and overall growth. Prepare to be inspired by the transformative power of video.
81% of video-viewing occasions get all or most of people's attention.
53% of marketers using short-form video plan to increase their investment in 2024.
43% of businesses cite LinkedIn as the best place to distribute videos.
These stats highlight the power of video, especially in onboarding, where capturing attention and driving engagement is paramount. Technical onboarding videos offer a dynamic way to showcase features, address pain points, and ultimately, boost user satisfaction. We've handpicked 30 Eye-catching Technical Onboarding Video examples that instantly resonated with us and inspired interest.
We admire the clear and concise way this Technical Onboarding Video explains the complex process of Integrated Genomic Surveillance (IGS). The isometric animation style, combined with the soothing blue color scheme, creates a visually appealing and informative experience. We love how the video effectively communicates the benefits of IGS by demonstrating its ability to track and contain disease outbreaks. The step-by-step explanation, visualized through the interconnected isometric buildings and data flow, makes the technical aspects of IGS accessible to a wider audience. The Robert Koch Institut's branding is subtly yet effectively integrated, reinforcing the institute's authority in the field of public health.
What We Can Learn
Clear visuals and simple steps make complex topics easy to grasp, boosting understanding.
The Deloitte tackles a universal pain point commuting in their futuristic, engaging Technical Onboarding Video. The contrast between a congested present and a seamless future immediately draws us in. This is precisely what we all yearn for.
The smart integration of a mobility advisor app on a smartwatch showcases Deloitte's forward-thinking approach. The video further illustrates the potential economic impact, with the global mobility market projected to reach $1T by 2025. Deloitte guides us toward a more efficient and stress-free transportation landscape.
What We Can Learn
Start with a problem your audience faces, then show your solution's impact. This builds excitement.
By introducing the Capital One Business Card, the video effortlessly navigates the user through the various aspects of the card, showcasing the seamless integration with accounting software. It emphasizes the ease of managing vendor payments from one convenient dashboard, eliminating the need for multiple platforms or complicated processes.
The video's visual design shines through its use of bright colors and 2D animation, making it visually appealing and captivating. This Technical Onboarding Video effortlessly combines informative content with engaging visuals, making it a great example of how to bring a product to life.
What We Can Learn
Bright colors and simple animation make complex software easy to understand, boosting viewer engagement.
4. EU tax and customs Simple Technical Onboarding - Improve understanding implicitly
We adore the clever use of visuals in this technical onboarding video, instantly grabbing attention with the relatable image of vanishing money. The bright color palette and clean animation style create a digestible explanation of complex VAT fraud, holding our interest while raising awareness of the staggering financial impact. The carousel metaphor ingeniously simplifies the criminal cycle, making it easy for everyone to grasp the urgency for reform within the European Unions tax system.
The video effectively demonstrates how significant sums are stolen annually through fraud, emphasizing the potential benefits if these funds were allocated to essential services. This compelling narrative, paired with engaging motion graphics, inspires us all to support the European Unions efforts in combatting VAT fraud and reclaiming lost resources.
What We Can Learn
Illustrate the "before & after" of your product's impact to show its value and inspire action.
In the competitive tech world, finding the right expertise is paramount. This technical onboarding video concisely explains the value of a vCIO, showcasing how they bridge the gap between business needs and technical solutions. Impact's animated video highlights the crucial role of a dedicated technology liaison, ensuring your business thrives in the digital age.
Impact's use of 3D isometric animation brings the concept to life, making complex information digestible. Regular reporting, vendor relationships, and a clear technology roadmap these core elements are cleverly visualized, emphasizing how a vCIO sets your organization up for digital transformation success.
What We Can Learn
Visualize key benefits with 3D isometric animation to make complex tech solutions easily understandable, boosting viewer engagement.
We admire Citrix's captivating technical onboarding video showcasing the power of Zero Trust security. The animated wolf in sheep's clothing cleverly illustrates security vulnerabilities, while the vibrant color palette and upbeat music make a typically complex topic engaging. The video succeeds in explaining a sophisticated cybersecurity concept with easy-to-understand visuals. It's a stellar example of how 2D animation can make technical information accessible and memorable. We love how the video seamlessly transitions between scenes, creating a dynamic viewing experience that keeps the audience hooked. The use of simple icons and flat design elements makes the complex idea of zero trust remarkably digestible for all viewers, highlighting Citrix's innovative approach to cybersecurity.
What We Can Learn
Smooth transitions keep viewers engaged throughout the video.
Accenture is a global professional services company that provides a wide range of services, including consulting, technology, and outsourcing. This video is designed to explain natural language processing (NLP), a key topic in artificial intelligence (AI) and how it works.
Video Design - The video uses vibrant colors and clean lines to create a modern and engaging feel. The use of isometric illustrations helps to create a visual representation of NLP. It features a Technical Onboarding Video approach and provides a simple explanation of NLP through graphics and stylized visuals.
The video effectively communicates the concept of NLP by using simple and engaging visuals. This makes the concept easy to understand and relatable to a broader audience. It uses a light tone with minimal text and animations to focus on the core concept of NLP. The video is designed to make NLP accessible and engaging.
The video showcases hotjar's highlights feature, which allows users to capture and organize key moments from recordings and heatmaps. By creating collections of these insights, teams can collaborate, analyze data, and identify areas for improvement within their digital products. The video aims to demonstrate how hotjar empowers teams to make data-driven decisions and enhance user experiences.
This makes it an ideal choice for creating engaging and informative Technical Onboarding Video content. The clean and minimalist aesthetic ensures that viewers focus on the essential features and functionalities being presented. The use of bright colors and subtle animations draws attention to specific elements, such as user interactions and data points. This visual clarity, combined with concise explanations, makes it easy for viewers to grasp the value proposition of hotjar's highlights feature.
The effective use of animation in this animated onboarding video helps to simplify complex technical concepts and makes the onboarding process more engaging for new users. The minimalist approach, strategic use of color, and subtle animations effectively guide viewers through the features and benefits of hotjar's highlights, making it an Informative and Visually Appealing presentation.
Amazon is showcasing their Sponsored Brands Store spotlight ad format. This video is designed to highlight the benefits of using the Store spotlight ad format to increase customer engagement.
Video Design - This Technical Onboarding Video is well-structured and uses animated graphics to demonstrate the key features of the product. The video highlights the features of the medical product with clear, concise descriptions, which makes it easy to follow.
The use of bright, blue background provides a clean and professional visual style, making the video engaging and easily digestible. The clear visuals make it easy for viewers to understand the features of the product. The video's use of close-up shots and animation clearly communicates the product's functionality and ease of use. The tone of the video is professional and informative, which is well-suited for the medical device being presented.
Power quality issues can turn a good experience bad, as this Elaadnl video powerfully demonstrates. We love the creative approach to explaining a complex technical concept through simple yet engaging visuals. The animation is captivating, bringing to life the invisible forces at play during EV charging. It effectively highlights the potential problems, from appliance malfunctions to grid disturbances, all with a touch of humor. This technical onboarding video exemplifies how powerful communication can educate and inspire action.
What We Can Learn
Explain complex tech simply with engaging visuals, sparking understanding.
Roche is a healthcare company that creates innovative medicines and diagnostic tests. This video is designed to help people understand disease progression in multiple sclerosis, or MS, which is a chronic, inflammatory disease that affects the central nervous system.
Video Design - The video uses a simple, clean design style, which helps to ensure that the video is engaging and easy to understand. The video uses bright colors and bold graphics, which help to make the information easy to remember. A train track metaphor is used to explain the concept of nerve fiber damage.
This video is a great example of Technical Walkthrough Guide Video for Onboarding It effectively communicates the objective of explaining the progression of MS. The simple visual style ensures that the complex topic is easy to understand, and the animation of the train tracks and the accompanying narration make the message relatable and memorable. The tone of the video is informative and reassuring, which helps to make the topic of disease progression less intimidating.
In SimplyCast's technical onboarding video, we appreciate how smoothly it navigates the complexities of global communication for businesses. The video brilliantly demonstrates how automated workflows can bridge time zones and streamline international outreach.
The screen recordings of the SimplyCast platform, coupled with clear voiceover and concise 2D animations, make learning effortless. We love the strategic use of YouTube chapters, enabling viewers to easily explore the specific features they need. This approachable format empowers businesses to envision SimplyCast's potential for their own global growth.
What We Can Learn
Strategic chapter markers let viewers jump to specific features. this boosts engagement.
This is a powerful example of a technical onboarding video. It's designed to educate viewers about the importance of mammography for breast cancer screening. The video uses a minimalist style with flat, two-dimensional illustrations and animations, giving it a clean and modern look. This style makes the video engaging and easy to understand.
Video Design - The illustrations are simple but effective, making it easy for the viewer to grasp the concept of mammography. The video effectively communicates the importance of mammography by using a simple, informative tone. The narrative explains the benefits of early detection, making it clear that mammography is a vital tool for breast cancer screening.
The graphics in the video clearly show the process of mammography, further reinforcing its importance. The video's clean and modern look appeals to a wide audience, reinforcing the concept of modern healthcare technology. This is a great example of how to use simple visuals and a clear narrative to educate viewers about a complex topic.
The minimalist animation style of this technical onboarding video for user adoption instantly connects with viewers, emphasizing the simplicity and power of Aircove. We love how each scene effortlessly transitions, visually representing the seamless protection Aircove offers for every device, from smart refrigerators to gaming consoles.
With its clear focus on security and ease of use, this video conveys how Aircove protects digital lives. The consistent branding and concise messaging create a sense of trust, assuring viewers that their home network is in good hands.
Bullhorn is a Digital Talent Experience that empowers candidates. The video is designed to showcase the benefits of the platform.
Video Design - The video uses a vibrant and modern design, featuring an animated blue cityscape against a white background. The graphic style, with iconography and simple animations, makes the video easy to understand and visually appealing.
This approach is perfect for a Technical Product Tour Video for Onboarding, as it communicates the core value of the product while maintaining a clean and crisp tone, aligning with the company's approach to user experience and product design. The use of blue and white colors emphasizes a modern approach, while the simple design and graphics communicate the core value of the product.
SilverCloud offers evidence-based programs that aim to improve mental health and wellbeing. This video is designed to give a quick overview of their services and digital platform.
Video Design - The video highlights the user-friendly design of the platform with bright colors and appealing visuals. It uses animation and graphics to give a more lighthearted and accessible feel to the subject. The video incorporates an emphasis on using digital media, like videos and images to break down complex topics and make them approachable to users.
The style of the video clearly communicates the goal of providing accessible mental health care. The use of graphics and animations makes the content feel welcoming and less intimidating. The tone of the video is reassuring and encouraging, making the platform feel like a valuable resource for users who are seeking support.
Sun Life's video is designed to explain permanent life insurance, which provides coverage for a person's entire life. The goal is to help viewers understand this financial product and gain peace of mind.
Video Design - The video uses a minimalist design with simple graphics and clean text, creating a Technical Product Tour Video for Onboarding that is easy to follow. The use of a yellow background makes the video stand out, while the clean text makes it easy for viewers to absorb the information. The animated elements are simple but effective in highlighting important information.
The video's visual style helps communicate the objective of the video by providing a clean, concise explanation of permanent life insurance. The use of simple graphics and text makes the information accessible to a wide audience, and the tone of the video is reassuring and positive, building trust with the viewer. The video promotes permanent life insurance as a solution that provides peace of mind for the future, allowing people to enjoy their life now.
We admire the creative approach to this technical onboarding video for user adoption. Clever Devices showcases its intuitive Clever Insights dashboard, seamlessly weaving in key features and benefits. The video emphasizes not only the ease of navigation but also the data's clarity and reliability, a crucial aspect for any transportation agency.
The 2D animated style adds visual appeal, enhancing the explanation of the software's capabilities without overwhelming the viewer. We love the use of icons and illustrations, creating a memorable experience. The presentation of the software within a real-world context makes its value immediately apparent.
What We Can Learn
Keep navigation simple; intuitive design builds confidence and encourages adoption.
Tired of piecing together vague data from siloed reports? This technical onboarding video for Waterbear speaks directly to the challenges faced by L&D professionals. The video's initial scenes, depicting cluttered spreadsheets, resonate deeply with anyone who has wrestled with inadequate learning analytics. The shift to Waterbears clean, intuitive dashboard is a visual breath of fresh air.
The video masterfully uses motion graphics and a modern color palette to maintain engagement, while the clear narration explains the platforms benefits. The focus on actionable insights and data-driven strategies positions Waterbear as a must-have tool for any organization seeking to maximize their L&D impact.
What We Can Learn
Visually highlight the before-and-after impact of your product to showcase its value and drive conversions.
AXA is committed to being a pioneer among Swiss insurance companies in climate protection. This video is designed to promote their climate strategy, which focuses on reducing CO2 emissions and adapting to climate change.
Video Design - The video uses a combination of cartoon illustrations and text overlays. The illustrations are simple and effective, depicting a flooded house, a woman skiing on a melted glacier, and a light bulb representing new ideas. This style is engaging, easy to understand, and appropriate for a Technical Product Tour Video for Onboarding.
The use of bright colors and simple animations creates a positive and optimistic tone, which is consistent with the company's commitment to finding solutions to the challenges of climate change. The video narrative highlights the company's dedication to lowering CO2 emissions and adapting to climate change. The visual style clearly communicates this objective. It also conveys a message of hope and progress, inspiring viewers to take action and contribute to a sustainable future.
This video is a fantastic example of Technical Onboarding Video for User Engagement. It showcases how prosthetic products with integrated elevated vacuum function and perforated liners can enhance user experience. The video delves into the mechanics of vacuum generation within the socket, explaining how the act of walking actively contributes to this process. It also highlights the significance of a Silcare Breathe Liner in augmenting the vacuum's strength and overall effectiveness.
Video Design - The video employs a 3D animation style that effectively demonstrates the intricate workings of the prosthetic leg and vacuum system. Vibrant colors and clear visuals aid in comprehending the complex mechanisms at play, and the animation seamlessly transitions between different views, providing a comprehensive understanding of the product's functionality.
The incorporation of text overlays and voice-over narration ensures viewers grasp the key concepts and benefits of the technology. This technical explainer video, with its clarity and engaging presentation, makes it an invaluable tool for both amputees and healthcare professionals seeking to understand the intricacies of elevated vacuum technology and its impact on prosthetic users.
Google is a search engine that helps users find information online. This video is designed to show users how real people make the service better, with a focus on search quality raters.
Video Design - The video uses simple, clean, and modern animated visuals to showcase Google's search quality raters and their role in improving the search experience. Animated characters on a world map show the global nature of the work. Color blocks and transitions highlight important points in the narrative, creating an effective and engaging Technical Product Tour Video for Onboarding.
The visual style of the video communicates the objective of the video by emphasizing the diverse user base and the meticulous testing process. Bright colors and clean lines make the video feel approachable and trustworthy, drawing the viewer in and explaining how Google's search quality raters work.
Atlassian is a software company that provides tools for teamwork. The video is designed to introduce Atlas, a new teamwork directory that helps users connect the dots across teams and apps.
Video Design - The video uses a bright and colorful animation style with a minimalist layout. It highlights the key features of Atlas, featuring an onboarding sample video that clearly communicates the product's capabilities. The video showcases the user interface with clear visuals, demonstrating how Atlas can be used to find information and connect projects.
The visual style of the video is able to effectively communicate the objective of the video, which is to introduce Atlas. The video's tone is confident and approachable, encouraging viewers to learn more about the product. The animation style and clean interface design make the video engaging, conveying the ease of use and simplicity of the Atlas platform. The graphic design helps highlight the product's ability to provide clarity, helping users make sense of their work.
WaterAid aims to provide safe water, sanitation, and hygiene education to everyone by 2030. This video powerfully illustrates the struggles families face without these basic resources, showing how access to them can help escape poverty.
Video Design - The video uses simple, flat illustrations and a warm color palette to portray the challenges Grace and her family face. The use of animation and minimal narration emphasizes the urgency of the mission and highlights the importance of these resources. This style makes the video a Technical Product Tour Video for Onboarding, focusing on the message and using simple, easy-to-understand visuals.
The video's visual style effectively communicates the hardships faced by Grace and her family. The simplicity of the animation, bright colors, and the inclusion of their home, and journey to access water, highlight the gravity of the situation and the need for change. This tone, combined with the clear call to action, motivates viewers to support the mission in making a difference in the lives of millions.
Gemalto provides solutions for 5G networks, addressing growing demand for high speed, low power, and low latency connectivity needed to power massive IoT, tactile internet, and robotics. This video showcases how Gemalto is helping build a secure and reliable future of 5G.
Video Design - The video utilizes a minimal design style featuring simple, clean graphics with a blue and white color scheme. Icons and simple animations illustrate the concept of 5G and its various applications, a network diagram emphasizes connectivity and the vast scale of 5G. This approach makes it an ideal Technical Onboarding Video video. The design is streamlined, content is presented clearly and concisely, making it easy to understand and engage with.
The visual style effectively communicates the video's objective by highlighting the key benefits of 5G, including high speed, low power consumption, and secure connectivity. The focus on 5G's importance for various applications like IoT and robotics reinforces the message that it's a critical technology for the future. The video's overall tone is confident and optimistic, showcasing Gemalto's expertise in the field and its commitment to supporting the development of 5G infrastructure.
Planning in a Box is a SaaS solution that helps businesses leverage big data and IoT devices to create a more effective and collaborative supply chain. This video is designed to highlight the complexity of today's supply chain landscape and how Planning in a Box helps overcome those challenges.
Video Design - The video begins with a visual representation of the complex supply chain, illustrating the various connected systems and potential vulnerabilities. The use of various icons and visual elements like bugs, screens, clouds, and animated lines, help to depict the dynamic and interconnected nature of the supply chain. This video style is an excellent Product Technical Onboarding Video, it is simple and engaging while clearly depicting the problem Planning in a Box is solving.
The video uses a mix of animation and color to depict the potential threats to the supply chain. It then visually highlights how the solution addresses these concerns by creating a unified and more secure environment. The simple tone of the video and clear visuals help the audience easily understand the complex topic of supply chain management. This visually engaging style drives the video's goal by illustrating the problems facing today's supply chains and positioning Planning in a Box as the solution.
This video is a fantastic example of a Technical Product Onboarding Video. It's designed to help businesses understand how the product seamlessly integrates with their existing infrastructure. The video's clean and modern design, with its use of white, light blue, and dark blue colors, creates a visually appealing and easy-to-understand experience.
Video Design - The use of circles, lines, and icons creates an engaging and informative flow. The video design is centered on the product logo, which is displayed prominently in the center. This design is visually appealing and easy to understand, making it a great onboarding video.
The video effectively communicates the benefits of using the product for secure integrations. The visual style reinforces the idea of secure, reliable connections, as seen in the interconnectedness of the icons. This video uses a confident and professional tone, highlighting the strength and reliability of the product.
CSIRO wants to help people understand Australia's economic future. They created a video to explain their National Outlook, which helps predict and prepare for different future scenarios.
Video Design - The video uses flat, two-dimensional illustrations with bright colors. This simple, playful style makes complex information easy to understand. Animated maps and icons visualize future scenarios, making them easier to grasp.
This Technical Solution Onboarding Video is a great example of how to present complex topics in an approachable way. The playful animation style, combined with clear and concise information, makes the video engaging and easy to understand.
This video is a great example of a Technical Onboarding Video for SaaS. It effectively showcases the platform's features and benefits, making it a powerful tool for onboarding new users. The video clearly demonstrates how the platform can streamline business management tasks, handling accounts, sending invoices, and monitoring financial performance.
Video Design - The video's design is clean and minimalist, focusing on the platform's core functionalities. This makes it easy for viewers to understand the value proposition. Bold colors and clear typography enhance the visual appeal and ensure that key information is easily digestible. The pacing is well-balanced, allowing viewers to absorb the information without feeling overwhelmed.
The video successfully demonstrates the platform's capabilities and benefits through its well-executed design and clear messaging. It effectively caters to its target audience of business owners and managers, leaving them with a solid understanding of how the platform can simplify their financial operations and improve overall efficiency.
CombiSave is a water saving valve that works with combi boilers to help reduce energy bills. This video demonstrates how CombiSave helps save time waiting for water to heat up.
Video Design - The video uses simple animated graphics and flat design, creating a clean and smooth look. The graphics are simple but effective, making the video easy to understand. The video clearly illustrates how CombiSave works by showing how the water flow is reduced until it reaches the desired temperature.
This Technical Demo Video for Onboarding successfully communicates the objective of CombiSave and how it benefits homeowners. The simple graphics and clear narrative make the video engaging, showing the potential savings of the product. The video uses a friendly and informative tone, conveying a positive message about the product, showing a solution to an everyday problem.
FAQ
How can a technical onboarding video help my customers understand our product faster?
Onboarding videos accelerate learning by visually showcasing product features and workflows, simplifying complex concepts for quicker user adoption.
What are the key elements of a successful technical onboarding video?
Successful onboarding videos combine clear visuals, concise narration, and intuitive navigation, highlighting key product functions and user benefits.
How long should a technical onboarding video be to keep viewers engaged?
Ideal video length depends on product complexity. Short, focused videos (under 5 minutes) maintain viewer engagement and knowledge retention.
What are the different styles of technical onboarding videos I can consider?
Different video styles cater to various needs: screen recordings for software demos, animated explainers for complex concepts, interactive tutorials for hands-on learning.
How can I incorporate screen recordings effectively in my onboarding videos?
Effective screen recordings clearly demonstrate software workflows. Enhance them with annotations, callouts, and zoomed-in views to highlight key actions and user interface elements.
How can I make my technical onboarding videos more interactive?
Interactive elements like quizzes, clickable hotspots, branching scenarios, and embedded surveys transform passive viewing into active learning, boosting engagement and knowledge retention.
How can I use storytelling to make my technical onboarding videos more engaging?
Storytelling makes technical information relatable and memorable by connecting with viewers emotionally. Frame the product as a solution to user challenges, creating a narrative that resonates.
What are the costs associated with producing a professional technical onboarding video?
Professional video production costs vary based on complexity, length, and style. Fixed-fee models offer predictable budgeting, starting from $1000 for a simplified design.
How much time does it typically take to create a technical onboarding video?
Typical video creation timelines range from 3-8 weeks, depending on project scope, revisions, and feedback cycles.
How can I repurpose my existing training materials for technical onboarding videos?
Repurposing existing training manuals, presentations, and support documentation saves time and resources. Adapt them as script outlines or visual assets for your videos.
How can I adapt a technical onboarding video example to fit my specific needs?
Adapt example videos by focusing on your product's unique selling points and target audience. Tailor the style, messaging, and call to action to your specific needs.
What are the benefits of using a professional video production company for my onboarding videos?
Professional video production companies offer expertise in visual storytelling, animation, sound design, and post-production, resulting in high-quality, engaging videos.
How can I ensure the technical onboarding video aligns with my brand guidelines?
Ensure brand consistency by providing brand guidelines to the video production team. This ensures the video's style, tone, and messaging align with your brand identity.
How can I use visuals to simplify complex technical concepts in my onboarding videos?
Visuals like diagrams, animations, flowcharts, and metaphors simplify complex technical concepts, making them visually accessible and easier to understand for a wider audience.
How can I integrate my technical onboarding videos into my overall customer onboarding process?
Integrate onboarding videos strategically within the customer journey. Include them in welcome emails, knowledge bases, in-app tutorials, and learning management systems for a seamless user experience.
How to plan and optimize Technical Onboarding Videos?
Visual Engagement: "Color is a power which directly influences the soul." - Wassily Kandinsky. Advids leveraged color psychology for a healthcare client's technical onboarding video. By using calming blues and greens, we created a sense of trust and ease, leading to a 15% increase in video completion rates. The visuals complemented the technical information, making the onboarding experience more engaging.
Actionable: Use color strategically to evoke desired emotions and enhance message.
Targeted Messaging: "Content is fire, social media is gasoline." - Jay Baer. Advids used this principle to create a targeted technical onboarding video campaign for a cybersecurity client. By distributing the video across relevant social media platforms, we reached a wider audience and generated a 10% increase in leads. The video's content directly addressed the security concerns of the target audience.
Actionable: Distribute content strategically to reach and engage target audience.
Data-Driven Iteration: "If you cannot measure it, you cannot improve it." - Lord Kelvin. Advids applied this to a technical onboarding video for an e-commerce client. By tracking key metrics like watch time and click-through rates, we identified areas for improvement and optimized the video for better performance, resulting in a 5% increase in sales conversions.
Actionable: Track video performance metrics to identify areas for optimization.
User-Centric Design: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids embraced this philosophy for a manufacturing client's technical onboarding video. By focusing on clear and concise instructions, we simplified the onboarding process, leading to a 25% reduction in customer support tickets. The video's user-friendly design ensured a smooth and efficient onboarding experience.
Actionable: Prioritize user experience by designing intuitive and easy-to-follow videos.
Continuous Improvement: "The only way to do great work is to love what you do." - Steve Jobs. Advids’ passion for video production drives us to constantly refine our craft. For a logistics client, we incorporated user feedback to improve their technical onboarding video, resulting in a 12% increase in user satisfaction. This iterative approach ensures we deliver high-quality videos that meet client objectives.
Actionable: Seek and incorporate feedback to continuously improve video effectiveness.
Why Advids for Technical Onboarding Video?
At Advids, we create compelling Technical Onboarding Videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your onboarding process is engaging and effective. We transform complex technical information into easily digestible animated experiences that empower your employees and accelerate their learning.
Streamline Your Onboarding with Engaging Animation:
Customized Technical Onboarding Video Solutions: We tailor each video to your specific needs, whether you require software demonstrations, process explanations, or interactive tutorials. We ensure your onboarding content is clear, concise, and resonates with your new hires. Creative Storytelling Through Animation: We craft narratives that simplify complex technical concepts, making learning enjoyable and memorable. Our skilled animators bring your onboarding process to life, fostering engagement and knowledge retention. Cutting-Edge Technical Onboarding Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that capture attention and deliver information effectively. Your onboarding videos will be modern, professional, and reflective of your brand.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes effective video content. We've successfully delivered over 230 Technical Onboarding Videos, streamlining onboarding processes for diverse industries. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to create impactful video solutions. Our experience spans various sectors, ensuring we can meet your unique onboarding challenges. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews. We prioritize client satisfaction and work closely with you to achieve your onboarding goals.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We believe in a collaborative approach, involving you throughout the entire video creation process. From initial concept to final delivery, we ensure your vision is realized and your onboarding objectives are met. Strategic Communication: Clear and open communication is essential to our process. We take the time to understand your specific needs, target audience, and company culture to create Technical Onboarding Videos that truly resonate.
Ready to unlock the potential of Technical Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Technical Onboarding Video?
A technical onboarding video is a visual guide that helps users understand and navigate a new software, platform, or technology. It typically features screen recordings, animations, or live-action demonstrations to illustrate key features and functionalities. These videos are designed to make the onboarding process more engaging and effective, reducing the need for lengthy written instructions or complex tutorials.
Technical onboarding videos are used in a variety of contexts, including:
Product launches: Introducing new features or updates to existing users.
Customer support: Providing step-by-step instructions for resolving common issues or completing specific tasks.
Training & education: Teaching users how to use a new software or platform effectively.
Marketing & sales: Demonstrating the value proposition of a product or service and showcasing its key features.
What do top Technical Onboarding Videos have in common?
Screen Recordings
A clear and concise way to show users how to navigate a software or platform.
Animated Explanations
A visually engaging way to simplify complex concepts and make them easier to understand.
Visual Metaphors
A creative way to make technical concepts more relatable and memorable.
On-Screen Text
A helpful way to provide additional information, highlight key points, or reinforce instructions.
Call to Action
A clear and concise way to encourage users to take the next step, such as exploring a feature or signing up for a trial.
Interactive Elements
A way to engage users and make the learning process more interactive.
Real-World Scenarios
A relatable way to demonstrate how the product or service can be used in real-world situations.
User Testimonials
A powerful way to build trust and credibility by showcasing the positive experiences of other users.
Targeted Content
A way to ensure that the video content is relevant and engaging for the specific audience.
Concise & Focused
A way to keep users engaged and prevent them from becoming overwhelmed with too much information.
High-Quality Production
A way to create a professional and polished video that reflects the quality of your product or service.
Accessibility Features
A way to ensure that your videos are accessible to all users, regardless of their abilities.
What makes Technical Onboarding Video effective?
A comprehensive approach is essential to make Technical Onboarding Videos effective. A well-designed video is a powerful tool for engaging users and helping them quickly understand and adopt new technologies.
A well-structured approach is driven by a clear understanding of the target audience's needs and learning styles. The video should be concise, focused, and visually engaging, using a combination of screen recordings, animations, and real-world examples to illustrate key concepts.
Methods for creating effective Technical Onboarding Videos include using clear and concise language, avoiding technical jargon, and incorporating interactive elements to keep users engaged. The video should be designed to guide users through the onboarding process step-by-step, providing clear instructions and highlighting key features and functionalities.
How long should your Technical Onboarding Video be?
A well-planned approach is essential to determine the ideal length for your Technical Onboarding Video. The length of your video should be tailored to the specific content and the needs of your target audience.
A shorter video is often more effective for introducing new features or providing quick tutorials, while a longer video may be necessary for more complex topics or in-depth training. The key is to keep the video concise and focused, avoiding unnecessary information or distractions.
Pre-production considerations for determining video length:
What is the primary goal of the video?
What specific features or functionalities are you covering?
How complex are the concepts you are explaining?
What is the average attention span of your target audience?
How much time are users willing to invest in learning?
What are the typical user scenarios and pain points?
What are the key takeaways you want users to remember?
How to create Technical Onboarding Videos?
A well-defined process is essential to create effective Technical Onboarding Videos. The creation process involves planning, scripting, filming, editing, and promoting your videos to ensure they are engaging, informative, and effective.
A Comprehensive Approach
A comprehensive approach to creating Technical Onboarding Videos includes understanding your target audience, identifying their needs, and tailoring the content to their specific learning styles. The video should be designed to guide users through the onboarding process step-by-step, providing clear instructions and highlighting key features and functionalities.
Pre-Production Considerations
Define target audience: Who are you creating the video for? What are their technical skills and experience levels?
Identify key features: What are the most important features and functionalities that users need to learn about?
Develop a script: Create a clear and concise script that outlines the video's content and flow.
Choose video style: Determine the overall tone and style of the video, such as animated, live-action, or a combination of both.
Gather visuals: Collect screen recordings, animations, and live-action footage to support the video's content.
Production Considerations
Record screen recordings: Capture clear and concise screen recordings of the software or application being onboarded.
Create animations: Use animations to visually explain complex concepts or processes.
Film live-action footage: Include live-action footage of people using the software or application to add a personal touch.
Edit video content: Edit the video content to create a smooth and engaging flow.
Add music and sound effects: Use music and sound effects to enhance the video's mood and engagement.
Include call to action: Encourage viewers to take the next step, such as visiting a website or downloading a document.
Optimize for different devices: Ensure the video is optimized for viewing on different devices, such as desktops, laptops, tablets, and smartphones.
Making Onboarding Videos Inclusive
Creating accessible technical onboarding videos is crucial for inclusivity and a positive user experience. Here's how to ensure your videos cater to everyone:
Closed Captions/Subtitles: Always provide accurate and synchronized captions or subtitles. This allows individuals with hearing impairments to follow along seamlessly. Ensure they are easy to read with appropriate font size and color contrast.
Clear and Concise Language: Use plain language, avoiding jargon or technical terms that might be difficult for some users to understand. Break down complex concepts into smaller, digestible chunks.
Audio Descriptions: For visually impaired users, incorporate audio descriptions that provide context for visual elements. Describe on-screen actions, graphics, and other visual cues essential for understanding the content.
Visual Design: Ensure the video's design is visually appealing and easy to navigate. Use sufficient contrast between text and background, clear fonts, and avoid cluttered visuals. This benefits users with low vision or color blindness.
By adhering to these best practices, you create informative and welcoming onboarding videos accessible to all users, regardless of their abilities. This fosters a sense of inclusivity and demonstrates your commitment to providing a positive experience for everyone.
Reaching Every User: Onboarding Video Strategies
Using animation and Visual Metaphors can effectively explain complex software features. For example, a video explaining data encryption could use animated visuals of a lock and key to represent the process, making it easier for a broader audience to grasp.
Tailored Content:
Creating multiple versions of the video tailored to specific user segments, such as beginners or advanced users, allows you to provide targeted content. A beginner's video might focus on basic navigation, while an advanced video could delve into more complex functionalities.
Diverse Voices and Perspectives:
Incorporating diverse voices and perspectives in the video can foster a sense of inclusivity and representation. Featuring individuals from different backgrounds and technical expertise levels can make the content more relatable and engaging for a wider audience.
Boosting Support with Onboarding Videos
Integrating technical onboarding videos with other customer support channels creates a more comprehensive and efficient support experience.
Live Chat Integration: When a live chat agent receives a query about a specific product feature, they can instantly share a link to a relevant onboarding video instead of explaining it through text. This provides a visual walkthrough, enhancing understanding and reducing the need for lengthy explanations.
Email Integration: Email communications can include links to onboarding videos that address common issues, provide additional information, or guide users through specific processes. This proactive approach empowers users to find solutions independently, reducing the workload on your support team.
By integrating videos into existing support channels, you provide users with a more personalized and effective support experience, empowering them to find answers quickly and easily.
Uncover Video Insights for Better Launches
Advanced analytics tools provide invaluable insights into user interaction with your onboarding videos, allowing you to measure effectiveness and identify areas for improvement.
Google Analytics: Tracks key metrics like video views, engagement metrics (average watch time, audience retention), and user drop-off rates. This data helps you understand user behavior and assess the overall impact of your videos.
Heatmaps: Offer a visual representation of user interactions, highlighting areas of interest and potential areas for improvement within the video. You can see where users are clicking, scrolling, and engaging most, providing insights into their viewing patterns.
A/B Testing: Allows you to compare different versions of your videos, such as variations in headlines, calls to action, or visual elements. By analyzing the performance of each version, you can identify the most effective elements and optimize your videos for maximum impact.
Show Your Product's Value
Create a video that follows a user's journey as they encounter a challenge and then use your product to overcome it. This relatable narrative allows viewers to see themselves in the story and understand the tangible benefits of your product.
Engaging Visuals:
Incorporating animation, humor, or relatable scenarios can make the content more engaging and memorable. For example, a video explaining a project management tool could use animation to show how tasks are streamlined and deadlines are met, making the benefits clear and visually appealing.
By using creative Storytelling and visual elements, you can effectively communicate the value proposition of your product or service in a way that resonates with viewers and leaves a lasting impression.
Unlocking Cost Savings with Onboarding Videos
Measuring cost savings associated with using onboarding videos for support involves tracking key metrics that demonstrate their impact on support operations.
Support Ticket Resolution: Track the number of support tickets resolved through video content. This data helps estimate the reduction in support staff time and resources, directly translating to cost savings.
Onboarding Completion Rates: Track the number of users who successfully complete onboarding tasks through video content. This provides insights into the effectiveness of the videos in reducing support inquiries. If users find answers independently through videos, it reduces the need to contact support.
By comparing these metrics before and after implementing technical onboarding videos, businesses can quantify the cost savings associated with this approach, demonstrating the return on investment (ROI) of creating high-quality video content.
Technical Onboarding Videos: Industry Success Stories
Technical onboarding videos have proven highly effective in various industries, including healthcare and finance, where conveying complex information accessibly is crucial.
Healthcare: Videos can educate patients about new medical devices or procedures. For example, a video demonstrating how to use a new inhaler with clear visual instructions and addressing common concerns can improve patient understanding and compliance.
Finance: Videos can explain complex financial products or services. A video could break down the intricacies of a new investment platform, using animations and real-life scenarios to illustrate key concepts, enhancing customer comprehension and trust.
By tailoring the content and style to the specific needs of each industry, technical onboarding videos can effectively engage and inform users, leading to improved outcomes and increased satisfaction.
Boosting Onboarding Video Impact
Promoting your onboarding videos effectively is crucial for driving user adoption and maximizing their impact.
Multi-Channel Promotion: Leverage various channels to highlight the value of your videos. Email marketing campaigns can announce new video releases, while social media platforms provide an ideal space to share snippets and teasers.
In-App Notifications: Gently nudge users towards relevant videos at opportune moments during their product journey. For example, when a user accesses a new feature for the first time, a notification could appear, suggesting a helpful onboarding video.
Calls to Action: Incorporate calls to action within the videos themselves, such as encouraging users to subscribe to a channel or share their feedback. This can further promote engagement and foster a sense of community.
Social Media Strategies for Launch Videos
Create videos that are visually engaging, using high-quality visuals, compelling storytelling, and a fast-paced editing style to Capture Attention in a crowded social media feed.
Concise Video Length:
Keep videos concise, ideally under two minutes, as attention spans are shorter on social media.
Use captions to make your videos accessible to viewers who may be scrolling with the sound off.
Hashtags and Keywords:
Utilize relevant hashtags and keywords in your video descriptions and titles to increase discoverability and reach a wider audience interested in your product or service.
Paid Advertising:
Consider promoting your videos through paid advertising campaigns on social media platforms to further expand their reach and target specific demographics.
Onboarding Success with Video
Creating a cohesive multi-channel onboarding experience involves seamlessly integrating technical onboarding videos with other touchpoints throughout the customer journey.
Mapping the Onboarding Process:
Identify where videos can add the most value at different stages of your onboarding process. For example, a welcome email could introduce the product and highlight the availability of onboarding videos as a valuable resource.
In-App Tutorials:
Guide users through specific features with in-app tutorials, providing step-by-step instructions and visual demonstrations. Live chat support could offer personalized assistance and recommend relevant videos to address specific user queries.
By strategically incorporating videos into the overall onboarding journey, businesses create a more engaging and effective experience for users, providing them with the information and support they need at every step.
How technical onboarding video examples are curated?
We dove deep into technical onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic technical onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Practical Application Examining the clarity and effectiveness of practical exercises, tutorials, or interactive elements within the onboarding process. 7.User Interface/User Experience (UI/UX) Determining video alignment with intuitive and user-friendly software design principles. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, technical onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
