Technology Advertisement Video Examples: 17 Tech Ads

F5's ad sells guardrails for AI models and agents. It opens on what companies now hand to AI: financial data, medical records and database access.

What works here:

• The risk is named in plain words. Attackers can manipulate models with prompt injections, and models can produce harmful outputs on their own.
• Then it kills the obvious workaround. You could hire people to watch your models, but no human can oversee billions of interactions every day.
• The close flips trust in two short lines: don't trust your models, trust F5's guardrails.

The move: Name the workaround your buyer would try first, then show why it breaks at scale. If your ad skips it, the buyer will raise it for you.

AWS Security Hub helps security teams find and fix critical issues faster. The ad opens on the work it removes: manual correlation across multiple tools.

What works here:

• The pain is a process, not a disaster. Manual correlation is “time consuming and prone to missing crucial connections between security signals.”
• Three verbs carry the product. It detects, correlates and enriches security signals, through native integration with AWS security services.
• The payoff is speed. Automated response workflows and ticketing system integration speed up remediation.

The move: If your buyer's risk is slow work, not a breach, show the slow work. Name the one manual step your product deletes.

OPSWAT MetaDefender for Secure Storage protects files kept in cloud storage. The ad starts with the growing problem of securing company data across many clouds.

What works here:

• The threat gets a picture. Deep Content Disarm and Reconstruction rebuilds a weaponized document into a safe file on screen.
• Compliance is named, not implied. Automatic redaction of personal data is tied to PCI-DSS, GDPR and HIPAA.
• It ends on simple deployment: one platform in place of separate security tools.

The move: Show the threat as one object your buyer handles every day, like a file. Then show your product changing that object.

CorVel works in healthcare and claims management. Its 60-second ad opens on abstract visuals of challenges that keep changing, then answers with CorVel's technology.

What works here:

• It claims a track record first: early leadership in virtual care.
• Then it names what it uses now: AI and machine learning to manage claims, shown through data visuals and interface animation.
• One blue palette and a confident narration hold the whole minute together.

The move: If your ad is about change, name one change your buyer already feels. Abstract visuals work only once the viewer knows what they stand for.

Loop Industries makes PET plastic from waste plastic. The ad starts with where plastic comes from today, fossil fuels, then shows the process that replaces it.

What works here:

• The old way gets a vivid line: plastic made from “dead dinosaurs.”
• The process is taken apart step by step. Waste PET and polyester fiber break down at low heat and no pressure into DMT and MEG, then become food-grade PET again.
• Numbers close the case. Loop shows its own impact figures, including a 63% reduction in global warming and an 88% reduction in smog.

The move: If your technology is a process, give each step its own frame. A buyer who can name the steps can explain them to their boss.

Salvi's METRO is an industrial LED luminaire. In 37 seconds, the ad takes the light apart to show why it lasts.

What works here:

• It opens on two lines: “Endurance in its purest form” and “Maximum Efficiency.”
• Then a 3D teardown names the parts: anticorrosive aluminum, a reflector for even light, and a pressure-compensating valve that removes internal humidity.
• Icons show where it goes, from sports venues to tunnels. The Smarttec system adds control.

The move: Pick the 3 parts that prove your main claim and label them on screen. Skip every part that proves nothing.

AxxonSoft and Intel sell AI video surveillance. The ad explains deep learning with one picture: an “AI security guard with a PhD.”

What works here:

• The metaphor does the explaining. Everyone knows what a guard does. The PhD tells you this one understands behavior.
• Then the guard goes to work: face mask compliance, social distancing and fall detection, in airports, retail stores and banks.
• Proof closes it: Intel hardware, 24/7 operation and “150,000+ successfully implemented projects.”

The move: Turn your AI into a job title your buyer already hires for. Then show it doing three tasks from that job.

Pendo's video explains in-app messaging one format at a time. It reads like a glossary, with Pendo as the tool behind every entry.

What works here:

• Each format gets its own frame: lightboxes, tooltips, banners, interstitials and user guides, shown inside a generic interface.
• Then the bigger use: multi-step guides and surveys for onboarding, feature adoption and customer feedback.
• The category is explained before the product is sold, so the viewer leaves knowing the words.

The move: If your buyer doesn't know your category's words yet, teach 4 or 5 of them on screen. Teach first. Then sell.

CargoWise sells one global application for logistics. The ad's promise is one consistent source of truth, from quote to invoice.

What works here:

• The internal flow comes first: quotation to invoice, animated as one process.
• Then the map. Data entered once shows up across every country the business runs in.
• Outside systems join in: financial packages, customer ERP systems and government customs platforms such as AMS, AFR and ACI.

The move: Show one piece of data entered once, then follow it to every screen it reaches. That's how a buyer sees one source of truth.

Rubrik's ad sells one way to manage data across hybrid and multi-cloud setups. Colored pieces scattered across the screen come together into one whole.

What works here:

• The picture is the pitch. Separate colored elements converge into one shape, and that shape is Rubrik.
• Automation does the work: archival to cloud storage and on-demand app instances for recovery or migration, governed by policy.
• It closes on protection for IaaS and PaaS workloads, run from one SaaS product.

The move: Draw your buyer's mess as separate pieces, then pull them into one shape. If the shape needs a caption, simplify it.

OpenText sells managed services for moving information to Google Cloud. The ad lists the fears first: unpredictable costs, data security and global compliance.

What works here:

• Each fear becomes a plain, named problem on screen.
• Then the answer is one contract. Applications, infrastructure and operations sit under a single SLA, confirmed with checkmarks.
• Google Cloud's reach, across more than 200 countries and territories, carries the scale claim.

The move: If your buyer worries about who's accountable, show one name and one contract. Fewer vendors is the feature.

CDW's ServiceTrack is a procurement platform for business buying. The ad shows ordering, tracking and reporting in one place.

What works here:

• Custom catalogs hold pre-approved items, so repeat orders are simple and stay compliant.
• A dashboard streams live information, including real-time shipping notifications, with summary reports in charts.
• One login covers many languages, currencies and CDW entities, on any device.

The move: Show the dashboard your buyer's finance team will open on Monday. Put one live update on it.

AvaSure sells virtual care software to hospitals. The ad cuts a hospital open in cross-section, then shows one platform covering its units.

What works here:

• The cross-section shows each department's needs before any product appears.
• Then three apps, each with one job. TeleSitter monitors up to 16 patients at once. Verify supports remote clinical checks. Connect links patients to specialists.
• Reporting closes the loop, with ORNA, Online Reporting of Nursing Analytics.

The move: If your platform has several apps, give each one a single job and a single line. Then show them all in one building.

Samsung Networks sells private 5G to factories, hospitals, ports and campuses. Episode 1 of its series puts private 5G next to Wi-Fi on one point: security.

What works here:

• The old way is named first. Wi-Fi relies on passwords “that can be shared, leaked, or duplicated,” on public spectrum anyone nearby can detect.
• Then the difference, as cause and effect. Private 5G uses mutual authentication based on SIM credentials, so unregistered devices cannot connect.
• One point per episode. The ad ends by teasing the next comparison: wide coverage.

The move: Compare yourself to what your buyer runs today on one point only. Save the next point for the next video.

Veritas speaks to Enterprise Vault customers who archive on-premises. The ad shows Direct Migrator moving that archive to Veritas Alta, its cloud platform.

What works here:

• The old setup is the starting point, so current customers see themselves first.
• Then numbers for the switch, by Veritas's count: a 5x faster full-fidelity migration, 99% savings on one-time migration costs and a 15% lower 3-year TCO.
• It answers the retraining fear. A modern, familiar interface means no retraining.

The move: If your buyer already owns the old product, open on it. Then give the switch a number: days, dollars or hours.

6sense sells Revenue AI to B2B revenue teams. The ad starts in the “dark funnel” of B2B buying, with overwhelmed buyers and wasted marketing.

What works here:

• Color carries the contrast. Scattered yellow missed opportunities turn into teal targeted accounts.
• A portal effect reveals the intent signals behind each account: keywords, demo views and peer reviews.
• Then it maps the buying committee, so the viewer sees who to reach, not just which company.

The move: Give the old way and your way two different colors, and keep them all the way through. The viewer tracks the switch without a word.

Quuu automates social media posting. The ad opens on someone juggling several social apps, then moves everything into one schedule.

What works here:

• The before is a juggling act most marketers know.
• Hand-picked content suggestions across hundreds of categories fill the queue.
• Evergreen recycling re-shares posts that worked, and Quuu says that saves hours each week.

The move: Show the before with the apps your buyer actually opens. A familiar mess makes the switch feel real.