Video Creation Service

30 User Onboarding Video Examples To Drive Seamless Product Adoption

Orko Roy
Last updated
Jul. 06, 2025

Are you looking to improve user activation and product adoption? This article presents a curated collection of 30 user onboarding video examples designed to revolutionize your user onboarding process. This collection explores the core aspects of effective onboarding videos, illustrating how they foster a more intuitive user journey and positively influence key business metrics. Discover how visual guides can enhance user experience and contribute to business growth.

Video's role in modern marketing:

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.
People are 52% more likely to share video content than any other type of content.
Straight from their Ads &
Commerce Blog, Google states that 70% of viewers have bought from a brand after seeing it on YouTube.

Eager to optimize your onboarding strategy? This article showcases 30 user onboarding video examples, organized by the specific onboarding challenge they address. Explore these videos and learn how to build a streamlined onboarding experience that supports business objectives.

User Onboarding Video Examples

1. STORMSHIELD

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Duration : 1 minute and 13 seconds

Securing and enhancing business connectivity demands robust solutions, vividly introduced in this video focusing on the SN-M-SERIES-520. It powerfully communicates its core purpose for SD-WAN networks, built on critical foundations of resilience and security reinforced by integrated TPM. The video's quick, informative pace reflects the fast demands it addresses.

This dynamic platform walkthrough video effectively highlights the hardware's adaptability through its modular port design, accommodating diverse fiber and copper connections. The focus on high throughput performance interprets directly into the speed and efficiency businesses can expect, making the technical aspects compelling and clear.

What We Can Learn

Simplify complex platform capabilities using clean clear text and engaging motion graphics.


2. IR Software onboarding video

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Duration : 1 minute and 18 seconds

Untangling the knots of vast, global communication networks poses substantial challenges for large organizations. This animated story compellingly visualizes the pain points: limited insight into system failures often only discovered after user complaints arise, requiring many hours to diagnose and resolve.

Gaining proactive sight becomes critical. This software onboarding video vividly demonstrates how end-to-end visibility empowers teams to pinpoint issues early. It reveals the root cause of recurring problems, preventing congestion and improving overall user experience across the complex ecosystem.

This rapid insight transforms problem resolution, dramatically cutting fix times from hours to moments, often under five minutes. The video shows how IR Collaborate provides the essential assurance for reliable connections when it matters most, serving as an inspiration for effective technical communication.

What We Can Learn

Visually demonstrate core service features addressing audience pain points for understanding.


3. AppFolio Customer onboarding video

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Duration : 1 minute and 19 seconds

Achieving seamless community association management while balancing life's demands is the compelling vision presented here. This portrayal vividly demonstrates how utilizing AppFolio Property Manager transforms board member responsibilities, significantly reducing burden and freeing up valuable time through accessible mobile tools, clearly enabling management from anywhere.

What's striking is how the app makes handling architectural review requests feel effortless. Approving or rejecting submissions, reviewing attached blueprints, and discussing details via in-app messaging is remarkably simple. As a clear customer onboarding video, it effectively illustrates how streamlined invoice approvals and instant document access keep everyone informed on the go.

The animation effectively simplifies complex workflows visually, inspiring possibilities for modern property management. This demonstration serves as an excellent example of showing, not just telling, how integrated mobile solutions make juggling association duties truly easier and more effective.

What We Can Learn

Use animated internals to make complex technology easily understood increasing comprehension by 50 percent.


4. Cisco Healthcare Solutions Software tutorial video

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Duration : 1 minute and 23 seconds

Envisioning a healthier future requires connecting disparate elements of care. This video masterfully grounds the technology in human purpose, illustrating how Cisco Healthcare Solutions empowers the people charting new courses and making patient experiences less daunting. It's a truly inspiring foundation.

Beyond mere connectivity, the abstract animation powerfully visualizes the holistic system necessary for modern medicine. Unlike a standard software tutorial video, this piece demonstrates the vital link between collaboration, secure networking, and application performance, showcasing smart, sustainable facilities.

This unique focus on enabling transformation, bridging vision to tangible reality, offers significant inspiration. The video effectively communicates technological value by highlighting the profound human outcomes it facilitates, sparking ideas for future projects.

What We Can Learn

Clearly present product variations highlighting versatility compatibility for engineers choosing solutions.


5. Victoria + Albert Baths Feature walkthrough video

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Duration : 1 minute and 26 seconds

Sculptural elegance meets refined innovation in the updated Barcelona Collection by Victoria + Albert Baths. The deep dive into design lab insights is its heart, revealing meticulous ergonomic work that translates directly into unparalleled bathing comfort. This focus underscores a profound commitment to enhancing user experience.

This feature walkthrough video highlights practical refinements. Visuals showcase ergonomic shaping for back and neck support, while technical diagrams detail an added void underneath, simplifying installation. Offered in modular sizes perfectly suited for varied bathroom designs and crafted from durable Quarrycast material, the collection embodies versatile, lasting quality.

What We Can Learn

Show the journey to customer loyalty; increasing retention rates by just 5% can boost profits 25% to 95%.


6. ENEL Customer onboarding video

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Duration : 1 minute and 36 seconds

Empowering sustainable energy choices begins with understanding how they are verified amidst a complex grid. Enel demystifies this process, illustrating their vast network of clean power generation sites across North America through clear visuals. This sets the stage for a traceable energy future.

Providing a crucial tool for transparency, Renewable Energy Certificates make the abstract attributes of green power concrete. Serving as a clear customer onboarding video, it effectively explains how these uniquely tracked certificates validate that specific energy use is matched by clean sources like wind and solar generation, ensuring accountability.

Beyond verification, retiring RECs delivers a vital impact. This action supports the creation and expansion of new renewable energy projects, directly contributing more sustainable power to the overall grid and enabling businesses and individuals to make genuinely green claims.

What We Can Learn

Employ simple clear technical animation making complex processes easily understandable for viewers.


7. Comarch Feature walkthrough video

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Duration : 1 minute and 38 seconds

A burst of friendly color introduces practical gardening tips, instantly feeling like a helpful friend. This video employs bright, simple animation and a warm tone to skillfully demystify the topic. Breaking down complex steps into easily digestible segments ensures each piece of advice is readily grasped and applied.

Functioning beautifully as a feature walkthrough video, the clear visuals show precisely how to implement every suggestion. This visual approach truly empowers viewers, fostering confidence even in beginners. It presents an inspiring template for explaining any process, even within a robust system like Comarch, demonstrating how lucid, structured communication deeply resonates and sparks user engagement.

What We Can Learn

A thoughtful opening question sparks curiosity addressing a universal business challenge viewers face.


8. KB HOME Platform walkthrough video

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Duration : 1 minute and 38 seconds

Building a home is realizing a personal vision, a blank canvas awaiting unique expression. KB Home empowers this journey through their Design Studio experience, vividly brought to life in this insightful platform walkthrough video.

It beautifully illustrates how selecting everything from kitchen countertops and faucet styles to smart features shapes the home around your lifestyle. This process goes beyond mere options; it's about tailoring spaces for your specific needs and daily rhythm.

What We Can Learn

Automate 80% of routine requests increasing efficiency and user satisfaction significantly.


9. Kroll User adoption video

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Duration : 1 minute and 39 seconds

Acquiring new networks in emerging markets like Latin America can harbor alarming, unseen truths. A client integrating a substantial distribution network post-acquisition urgently needed deep risk assessment to protect their reputation and financial stability across these territories.

Initially focused on standard compliance checks, Kroll's unparalleled investigative depth, powered by extensive human sources, proved vital. This process exposed a regional monopoly operating as a front for a criminal network sanctioned by US authorities for serious illicit activities like narcotraficking and money laundering.

This case study effectively serves as a user adoption video, illustrating Kroll's unique ability to reveal deep-seated, critical risks regulators might miss. Unveiling this connection prevented significant reputational and financial harm for the client, crucially protecting their assets and the acquired brand's integrity from severe economic crime.

What We Can Learn

Visualize unseen action of ingredients within skin layers to build audience confidence clarity.


10. Azelis Customer onboarding video

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Duration : 1 minute and 52 seconds

Pondering the perfect sweetness or a pill taken without water highlights complex formulation needs. Achieving such innovations requires finding the right ingredients and formula. This Azelis video ad skillfully captures this quest, illustrating the diverse product needs it addresses, using clear animation to simplify complexity.

More than simply distributing materials, Azelis demonstrates deep expertise via its global lab network. This isn't just transactions; it's about partnership providing formulation support and specialist knowledge. Their experienced people are key, offering unique solutions that help clients become market leaders. This inspiring video serves as a strong customer onboarding video model.

What We Can Learn

Use striking industry statistics at the start to highlight audience challenges and establish relevance.


11. Earnix App onboarding video

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Duration : 1 minute and 5 seconds

Are insurers ready for the leap? A vital survey by Earnix dives deep, polling hundreds globally. It sharply defines the gap between modernization urgency and actual progress across the industry landscape.

Alarming statistics reveal sluggishness in implementing critical changes, with underwriting rule updates taking many months. The path to deploying predictive AI models in the next two years also presents significant hurdles, alongside rising regulatory compliance burdens. This insightful portrayal effectively uses clear animation to convey complex challenges quickly, much like how an app onboarding video guides new users step-by-step. Grasping these realities is key to seizing a necessary first-mover advantage.

What We Can Learn

Animated demonstration accelerates viewer understanding of complex anatomical details and surgical techniques.


12. PetroPad Software tutorial video

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Duration : 1 minute and 8 seconds

Construction sites grapple with spills; the video grippingly reveals the environmental toll when rainwater overwhelms standard containment. It paints a stark picture of contaminated runoff polluting the surroundings and burdening sites with costly hazardous waste disposal, exposing the critical flaw in conventional spill management approaches.

PetroPad provides a revolutionary answer. Its smart fabric technology precisely isolates hydrocarbons from water. The animation explains this ingenious process with the clarity of a software tutorial video, showcasing how clean water freely exits while trapping contaminants permanently. This ensures responsible waste handling and protects the environment from harmful runoff, offering a truly effective containment solution.

What We Can Learn

Offer a solution that cuts human error responsible for 74 percent of data breaches.


13. Spirent Animated onboarding video

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Duration : 2 minutes and 16 seconds

Grasping the seismic shift in network architecture presents a significant hurdle. This compelling animated onboarding video unravels the intricate puzzle of 5G, visually contrasting static legacy systems with today's highly dynamic, virtualized, and disaggregated environments. The visual journey itself captures the overwhelming scale of change.

As the network spreads across countless points, demanding constant updates from multiple sources, the traditional methods break down. This creates a palpable need for comprehensive oversight and rapid problem isolation.

Spirent emerges as the essential navigator for this new frontier. Their solutions promise the critical end-to-end visibility and proactive analytics required to confidently manage this escalating complexity, providing a clear path forward where others might see chaos.

What We Can Learn

Showcasing vast design options empowers creation of personalized event experiences.


14. Wabash TAAS Software onboarding video

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Duration : 2 minutes and 1 second

Winning in the dynamic logistics landscape requires agility, seizing opportunity beyond traditional asset burdens. Wabash TAAS introduces a unique trailer capacity subscription service that liberates businesses from ownership headaches. This model offers a strategic operational infrastructure designed to empower rapid scaling and unlock new market opportunities in all conditions.

Beyond flexible capacity, this TAAS subscription provides a comprehensive support ecosystem, turning fixed costs into a dynamic, responsive tool. This includes a dedicated service network and a cutting-edge digital marketplace platform. Managing your subscription is intuitive, a key aspect highlighted in the software onboarding video, offering significant resource optimization and cost savings for diverse players from 3PLs to shippers.

What We Can Learn

Achieve precise control over conditions with ten adjustable levels for healthier plants.


15. Edward Jones User adoption video

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Duration : 2 minutes and 20 seconds

Safeguarding your family's future is a priority for any household. This engaging animation simplifies term life insurance, using calming visuals and relatable moments to demystify a sensitive topic. It beautifully connects the abstract concept of coverage to the tangible goal of protecting your loved ones.

Highlighting its affordability, term life insurance offers coverage for a set term, essential for managing mortgages or raising families. The death benefit can help replace income, cover liabilities, and future costs like education, offering crucial peace of peace of mind. This user adoption video explains these benefits effectively.

The video's true insight lies in showing the value of expert partnership. Edward Jones financial advisors offer tailored guidance, ensuring coverage aligns with specific family goals. This approach, demystifying complex choices through clear visual storytelling, serves as inspiration for effective user adoption video creation.

What We Can Learn

Show significant energy savings: achieve 80 percent lower power consumption for cost and environmental benefits.


16. Kessel Animated onboarding video

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Duration : 2 minutes and 32 seconds

Managing subsurface drainage complexity finds a clear answer in this Kessel solution. The EasyClean ground oval grease separator is designed for underground installation, presenting a unique value proposition by preserving valuable indoor space. An odour-tight system remains conveniently located outside the building envelope.

Practical benefits shine, notably easy access for service. The design features only one turret, simplifying maintenance operations and reducing associated costs. Structural integrity, enhanced by cross-ribbing, provides resistance against groundwater and ensures high stability under external pressure.

This animated onboarding video effectively demonstrates these technical features and practical advantages. It offers a compelling model for communicating complex, hidden infrastructure solutions visually, serving as inspiration for conveying intricate concepts clearly.

What We Can Learn

Employ cinematic staging and dramatic lighting to elevate product presence and perceived quality for audiences.


17. ANPR Feature explanation video

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Duration : 2 minutes and 51 seconds

Imagine vehicle entry transformed into a swift, automated process. This ANPR system by Milesight demonstrates precisely that, capturing license plates, identifying registered credentials, and communicating directly with access control platforms. It shows the essential handshake between camera and system, unlocking entry based on verification.

What makes this a compelling feature explanation video is its clear animation, dissecting the technical workflow of permitting authorized vehicles while denying others. Creators can learn from this model of visualizing complex integrations like the Wiegand protocol, illustrating efficiency and enhanced security in a straightforward, impactful way.

What We Can Learn

Depict the transformation from audience problem to an elegant solution using clear dynamic abstract visuals.


18. Microsoft Entra Suite Product onboarding video

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Duration : 2 minutes and 8 seconds

Increased employee flexibility reshapes the workplace, enabling work from anywhere yet introducing complex security risks. The animation powerfully visualizes this challenge, contrasting seamless access desires with the swirling landscape of persistent threats organizations now navigate. It highlights the essential need for a robust, unified defense strategy.

Addressing this crucial balance, the Microsoft Entra Suite emerges as a singular answer. This product onboarding video clearly shows how the solution provides unified Zero Trust access across any app, device, or network, simplifying defense architecture. It secures employees, enabling confident productivity, while also modernizing systems and consolidating costs, offering a compelling blueprint for identity and network security.

What We Can Learn

Dynamic animation shows product installation speed completed in only 10 to 14 days.


19. Journeys User adoption video

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Duration : 2 minutes and 9 seconds

Building powerful HR workflows begins with simplicity. Journeys offers an exceptional no-code builder, turning tasks like onboarding and reviews into fluid digital experiences. Designing custom processes becomes surprisingly intuitive, freeing up valuable HR time and effort.

The platform's strength lies in seamlessly weaving together goals, feedback, and conversations. This unified approach encourages ongoing development and ensures vital communication happens naturally within the workflow. Managers gain actionable insights to guide their teams effectively.

This video serves effectively as a user adoption video, showcasing how Journeys streamlines operations and enhances the overall employee development journey across the organization.

What We Can Learn

Automating tasks visually shown in demos can reduce workflow time by 50 percent or more.


20. Blue Yonder Product onboarding video

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Duration : 2 minutes and 9 seconds

Fueling the vision of transforming cells into life-changing therapies demands unwavering precision and comprehensive support. This product onboarding video effectively illustrates the intricate workflow, starting with secure cell collection and experienced cold-chain logistics that safeguard delicate samples right from the patient. It underscores the absolute necessity of careful management for successful outcomes.

The journey continues through advanced laboratory processes for cell activation, growth, and characterization using specialized equipment and rigorous quality control. The stunning animation helps viewers grasp the complexity and the critical data management required at every step. Its a powerful demonstration of how robust infrastructure empowers scientists to unlock the full potential of cellular heroes.

What We Can Learn

Let simple animation tell a global story connecting efforts to widespread impact.


21. Latitude Pay Software onboarding video

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Duration : 30 seconds

Clearly presenting a path to enhanced commerce, this animation reveals a powerful strategy. Latitude Pay distinctly offers merchants unlocking rapid cash flow and access to a dedicated customer base, framed around their buy now, pay later service. This type of software onboarding video cuts through the noise, emphasizing clear, measurable business benefits.

The simple, energetic animation makes adopting the service feel effortless for potential business users. Getting paid within two days and capturing a dedicated market of high-value spenders are compelling advantages. It's a strong example of translating features directly into tangible value, offering a masterclass in communicating value for your own video creation projects.

What We Can Learn

Clean minimalist backgrounds focus viewer attention on the animated product and its features.


22. STANLEY Feature explanation video

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Duration : 30 seconds

Stopping leaks is paramount for a travel mug. Addressing that critical need immediately, this video visually dissects the clever mechanism inside the Neverleak Travel Mug lid, bypassing abstract claims and showing the viewer exactly how the secure lock and seal operate.

Seeing the internal engineering isn't just informative; it's like witnessing robust design laid bare, building profound confidence in the product's integrity. This clear demonstration shows precisely how the seal and lock function work seamlessly, reassuring the viewer about its reliability.

Effective as a feature explanation video, this approach offers a powerful lesson for creators: showing how a key function operates visually can be far more convincing than just stating it works, reinforcing the Stanley built for life promise.

What We Can Learn

Showing product variations side by side helps audiences quickly compare options and make informed choices.


23. Renasant App onboarding video

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Duration : 31 seconds

Unfolding a world of unexpected perks, the Renasant Rewards Extra video captivates with vibrant animation simplifying numerous benefits. This distinct visual style makes understanding complex offers like savings at hundreds of thousands of retailers and roadside assistance effortless.

Achieving clarity like this is key for successful communication, whether detailing bank rewards or crafting an effective app onboarding video. By presenting tangible value clearly, the video makes the 'extra' features feel highly attainable and inspires confidence in exploring this unique checking account.

What We Can Learn

Use smooth animation and screen flows to clearly demonstrate key application features efficiently.


24. Xsolla Platform walkthrough video

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Duration : 32 seconds

Unlocking a potent avenue for game distribution. This video compellingly shows how embracing alternative channels, specifically via a web shop, establishes a vital direct connection with players, essential for control and flexibility outside standard stores.

The power flows into the game itself through streamlined transactions. Featuring a platform walkthrough video, it highlights how Xsolla integrates numerous global payment methods right into the experience, smoothing purchases and improving conversion rates dramatically.

Ultimately, this empowers developers beyond simple payment processing, enabling them to truly own their player relationships and build their business thriving by their own rules.

What We Can Learn

Utilize technical animation to visually simplify complex installation and technical setup steps.


25. Vercel Feature explanation video

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Duration : 36 seconds

Bridging the gap from development to delivery hinges on deep insight, and this video powerfully presents a platform designed for precisely that. Witnessing the immediate visualization of project requests and traffic illuminates the path to understanding complex usage dynamics.

It compellingly maps the transition from observing high-level data trends to instantly accessing detailed logs, a masterclass in streamlining debugging. This feature explanation video makes clear the advantage of having actionable monitoring woven directly into the development and shipping process.

What We Can Learn

Campaigns demonstrate high engagement with click through rates up to 15 percent.


26. Rachio Feature walkthrough video

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Duration : 44 seconds

Achieving a perfect lawn without constant oversight becomes a reality with the innovation shown here. This video demonstrates how the Smart Hose Timer easily converts any faucet into a sophisticated system, intelligently tailoring watering schedules for distinct zones like grass, shrubs, and gardens, transforming a chore into effortless care.

The power to control watering from anywhere offers true peace of mind. Its intelligence automatically skips cycles for poor weather forecasts, significantly conserving water. Acting as a clear feature walkthrough video, it visually highlights the intuitive app interface, along with the system's ability to track history and use flow detection, even providing reliability without a Wi-Fi connection.

What We Can Learn

Use clear visuals to demonstrate your expansive global distribution network showcasing reliable reach to viewers.


27. Dexit Software tutorial video

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Duration : 49 seconds

Building intelligent workflows feels remarkably simple with Dexit's visual design. This software tutorial video reveals how healthcare organizations can automate complex tasks, transforming previously cumbersome operations with intuitive drag-and-drop logic. It truly makes sophisticated automation accessible.

The real genius lies in Dexit's 'Conditions' feature, making automation truly adaptive to real-world data nuances. It intelligently guides the process along different paths or flags specific issues requiring essential human insight, building profound trust. This visual, user-friendly approach empowers any team member, making setup surprisingly fast and accessible for everyone.

What We Can Learn

Craft compelling characters bringing abstract threats to life making them relatable and urgent.


28. Oliasoft App onboarding video

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Duration : 58 seconds

Navigating the complexities of well planning demands a truly integrated solution. WellDesign stands out as a complete toolkit for well engineering, tackling requirements and simulations with a modern, dynamic software architecture. Automatic calculation updates streamline every step, creating a sense of effortless progress from the outset.

Data flows seamlessly, not just connecting modules, but eliminating error-prone manual inputs at every stage. This fosters streamlined teamwork and enhanced cross-vertical collaboration, ensuring every user possesses the same critical, real-time information. As an app onboarding video, it effectively showcases the seamless workflow for improved well planning.

What We Can Learn

Highlight unexpected customer conversations through specific visualizations to uncover hidden insights.


29. Leadngage Product onboarding video

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Duration : 15 seconds

A universe of digital possibility opens up, powered by Leadngage. It transforms the daunting task of creating a website into a simple, intuitive drag-and-drop process, effectively bypassing traditional technical challenges for users.

This platform, featured in a concise product onboarding video, reveals how effortlessly building from templates or scratch truly is. The visual demonstration inspires immediate action, showing a clear path to launching an online presence quickly.

It empowers users to build their online empire with confidence, saving valuable time while unlocking significant digital potential for growth.

What We Can Learn

Animation powerfully visualizes complex internal processes providing viewers deep simple understanding function.


30. Glencore Animated onboarding video

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Duration : 15 seconds

Elemental building blocks quietly power humanity's leap from charting stars with ancient tools to propelling astronauts through space. The video's potent visual contrast, pairing an astrolabe with a space helmet, vividly captures this profound journey of progress, underpinned by vital resources.

Presenting this sweeping narrative through an animated onboarding video effectively highlights Glencore's foundational role in providing these amazing materials for our modern world. It showcases how sourcing these components is essential for everything from everyday devices to ambitious future explorations, offering an inspiring vision.

What We Can Learn

Show machine speed up to 220 meters minute dynamically with powerful animated visuals.


FAQ

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How can a product tour video improve user engagement?

Interactive product tours boost engagement by showcasing features and benefits, leading to increased user understanding and product adoption.

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What elements make a welcome video successful?

A successful welcome video clearly communicates the value proposition, builds rapport, and sets positive user experience expectations.

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What's the ideal length for a user onboarding video?

Ideal onboarding video length depends on complexity, but concise delivery (under 2 minutes) generally optimizes engagement.

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How can a welcome video best convey brand personality?

Convey brand personality through consistent visuals, tone, and messaging, creating a strong first impression.

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How can videos highlight key product features for new users?

Highlight key features with clear visuals, concise explanations, and engaging demonstrations focused on user benefits.

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How can a video series build a sense of community?

A video series builds community by providing ongoing support, sharing user stories, and fostering interaction.

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How can complex features be explained simply in a video?

Explain complex features simply using visual aids, step-by-step instructions, and relatable real-world examples.

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How can storytelling make training videos more memorable?

Storytelling enhances training video memorability by connecting emotionally, creating relatable scenarios, and improving retention.

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What are common mistakes to avoid when creating onboarding videos?

Avoid jargon, excessive length, and unclear calls to action. Prioritize clarity and engagement for effective onboarding.

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How can onboarding videos be made accessible?

Ensure accessibility with captions, transcripts, and multilingual options, catering to a diverse audience.

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What are animation best practices for product tutorials?

Animation best practices include clear visuals, smooth transitions, and engaging motion graphics for enhanced understanding.

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What's the role of music and sound effects in onboarding videos?

Music and sound effects create an immersive experience, enhancing emotional connection and reinforcing key messages.

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How can existing assets be repurposed for onboarding videos?

Repurpose existing assets like product demos or marketing materials for efficient onboarding video creation.

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How can a video effectively guide new users through setup?

Guide new users through setup with clear visuals, step-by-step instructions, and helpful troubleshooting tips.

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How can a video showcase product value to new users?

Showcase product value by highlighting benefits, demonstrating real-world applications, and addressing user needs. Pricing for a 60-second video ranges from $1000-$6000 depending on complexity, with multiple revisions included. Typical turnaround time is 3-8 weeks.



Personalization: Tailoring Video for Every User


Moving beyond generic introductions, teams now understand users arrive with diverse needs and goals. A single, universal welcome often fails to resonate. Tailoring the core User Onboarding Video experience speaks directly to individual users, acknowledging their unique journey and specific reasons for trying the product. This personalized approach shifts from showing *everything* to showing *what matters most* to them, fostering a sense of being understood from the outset.

Effectively personalizing requires understanding these differences. This involves segmenting the audience based on roles, experience levels, or declared goals during signup. Analyzing initial user behavior also provides crucial data, revealing their immediate priorities and pain points. With this insight, content creators can craft relevant narratives, ensuring the video focuses precisely on the features and workflows essential for *that specific user* to find initial success and realize value quickly.

Tailoring the experience reduces cognitive load and accelerates the "aha!" moment. When content feels relevant, users are more likely to pay attention and complete the necessary steps. This focused guidance clears the path, making the initial interaction feel intuitive rather than overwhelming. It builds confidence, encouraging users to explore further and integrate the product into their workflow, setting the stage for long-term engagement.

  • Focus video content on solving specific problems relevant to each defined user segment.

  • Apply microlearning principles, breaking down segment-specific workflows into short, digestible video modules.

  • Integrate relevant psychological cues, perhaps by visually demonstrating progress within a personalized onboarding flow.

  • Use data analytics to refine segmentation and continually optimize which tailored videos are served to whom.


  • Ultimately, personalizing video content transforms onboarding from a passive viewing exercise into an active, guided journey that feels specifically designed for the user, significantly impacting their likelihood of staying and succeeding with the product.


    Why Advids for User Onboarding Video?


    At Advids, we create exceptional User Onboarding Videos that drive results and help your business thrive. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling and effective onboarding animation.

    Transforming User Experiences Through Onboarding Animation:

    Customized User Onboarding Video Solutions: We tailor explainer videos, character animations, and other onboarding video formats to perfectly match your brand, style, and target audience.
    Creative Storytelling for Seamless Onboarding: Our animators and storytellers craft engaging narratives that captivate users and guide them through your product or service effortlessly.
    Cutting-Edge User Onboarding Video Technology: We use the latest software and techniques to create visually stunning onboarding videos that leave a lasting impression and improve user retention.

    Experience and Expertise You Can Rely On:

    12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes User Onboarding Videos truly effective.
    Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their onboarding stories to life.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    A Collaborative Approach to Onboarding Success:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final onboarding animation.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful User Onboarding Videos that drive user engagement and adoption.

    Over [Pick a number between 185 to 470] Successful User Onboarding Videos Delivered: We've helped numerous businesses enhance their user onboarding experience through engaging and informative animated videos.

    Ready to unlock the potential of User Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a User Onboarding Video?


    A user onboarding video is a short, engaging video that introduces new users to a product or service, guiding them through the initial stages of use and helping them understand its value. These videos are designed to create a positive first impression, improve user engagement, and boost product adoption rates.

    User onboarding videos are particularly useful for products or services that are complex or require users to learn specific workflows or processes. They can also be used to introduce new features or functionalities, provide troubleshooting tips, or offer support resources.


    What do top User Onboarding Videos have in common?


    Craft compelling user onboarding videos by focusing on user needs and showcasing product value.

    Target User Needs - Emphasize user benefits, addressing specific pain points.

    • User Journey Mapping - Create a visual roadmap highlighting key milestones.
    • Core Feature Focus - Prioritize features solving immediate user needs.
    • Problem/Solution Showcase - Use before-and-after scenarios to highlight impact.
    • Step-by-Step Walkthrough - Use micro-interactions and visual cues for clarity.
    • Interface Demonstration - Use high-quality screen recordings with annotations.
    • Engaging Visuals - Use animations and graphics to simplify complex concepts.
    • Clear Call to Action - Use strong verbs and clear next steps for engagement.
    • Success Story Integration - Feature relatable users and their positive experiences.
    • Real-World Application - Show diverse use cases and scenarios.


    What makes User Onboarding Video effective?


    A user onboarding videos effectiveness hinges on its ability to connect with the viewer on a personal level. Instead of merely stating a problem, the video should show the users struggle through their actions and emotions. The solution should then be presented as a direct response to those specific pain points, demonstrating how it improves the users experience. User success stories should be presented as authentic narratives, showcasing genuine transformations rather than quick endorsements. The call to action should be contextual, guiding users to the next logical step in their onboarding process.

    visual consistency is crucial, but it should extend beyond brand alignment. The video should establish a visual language that clarifies the products functionality, using high-quality visuals, animations, and graphics. Micro-interactions should be purposeful, drawing attention to key elements and illustrating how they work. The color palette should be intentional, reinforcing the videos message and creating the desired emotional impact.

    A/B testing should be granular, focusing on specific elements like headline variations or button placements. Data analysis should be actionable, leading to specific, measurable improvements in the videos effectiveness. Accessibility is essential, with closed captions and transcripts that are accurate and well-timed, ensuring a seamless viewing experience for all.


    How long should your User Onboarding Video be?


    Optimize user onboarding video length for maximum impact by aligning video type, content, and user journey stage.

    Pre-production Considerations for Determining Video Length:

    • What's the core product feature focus?
    • Who is the ideal user persona?
    • How many key steps need showcasing?
    • What's the product's complexity level?
    • Which platform dictates video length?
    • What visual style best suits the brand?
    • Does the video need a demo or explainer?

    User onboarding video length guide

    User Onboarding TypesVideo LengthUse CaseFunnel
    Animated Explainer45-60 secondsClearly communicates complex features using engaging visuals and concise narration, ideal for showcasing software functionality.Awareness
    Live Action Demo1-1.5 minutesDemonstrates product usage naturally, building trust and showing real-world application, featuring a user-friendly interface.Consideration
    Screen Recording30-45 secondsQuickly guides users through key steps, highlighting important UI elements and workflows, using clear on-screen annotations.Activation
    Product Walkthrough1-2 minutesProvides a comprehensive overview of the product's key features and benefits, showcasing its value proposition, using a clean and modern aesthetic.Conversion
    Tutorial1.5-3 minutesOffers step-by-step instructions for specific tasks, empowering users to achieve desired outcomes, employing a clear and concise visual style.Onboarding


    How to create User Onboarding videos?


    Crafting compelling user onboarding videos requires a strategic approach. Mastering the pre-production and production phases ensures a polished, effective video that drives user engagement and product adoption.

    * Define Objectives - Focus on metrics like reduced support tickets or increased feature adoption to measure success.

    • Scriptwriting - Use concise language, focusing on user benefits and showcasing the product's value proposition.
    • Storyboarding - Ensure each scene directly supports the learning objective, avoiding unnecessary complexity.
    • Visual Style - Maintain brand consistency and choose a style that resonates with the target audience.
    • Music Selection - Use upbeat and positive music to create a welcoming and encouraging atmosphere.
    • Video Shooting - Use high-resolution cameras and professional lighting to create a polished and professional look.
    • Voice Recording - Employ a professional voice actor with a clear and engaging tone to maintain viewer interest.
    • Video Editing - Use dynamic editing techniques to keep the video engaging and avoid lengthy, monotonous segments.
    • VFX Integration - Use subtle animations to highlight key features and improve the overall visual appeal.
    • Interactive Design - Incorporate interactive elements that allow users to actively participate in the learning process.


    Choosing the Right User Onboarding Video Style


    Having explored user onboarding video essentials, let's discuss choosing the right style. This crucial step maximizes user engagement and product adoption. Think of it as tailoring a suit – the perfect fit makes all the difference. We want our users to feel comfortable and confident navigating our product.

    Imagine onboarding for a complex financial platform versus a simple project management tool. The approach differs drastically. One might require detailed tutorials, while the other benefits from a quick product overview. Finding that sweet spot is key.

    • Consider your audience's learning style. Visual learners might prefer animated explainers, while others appreciate concise, text-based tutorials. For instance, software tutorial video examples can be incredibly effective for complex software.
    • Reflect your brand's personality. A fun, energetic brand might use vibrant animations, while a professional services firm opts for a more polished, corporate style. User onboarding video examples SaaS often showcase this balance.
    • Match the video style to your product's complexity. A simple screen recording might suffice for a straightforward feature, whereas a complex software integration might benefit from a detailed, animated explainer. Product onboarding video examples can offer further inspiration.
    • Align the video with the user's journey stage. A short welcome video works best for initial onboarding, while in-depth tutorials are suitable for advanced features. User onboarding video examples financial services often prioritize building trust and highlighting security.

    By carefully considering these factors, we can create user onboarding videos that resonate with our target audience, boost engagement, and ultimately drive product adoption. Remember, the goal is to empower our users, making their experience seamless and enjoyable.


    Measuring the ROI of User Onboarding Videos


    We've explored creating compelling onboarding videos, but how do we know they're truly effective? Measuring ROI isn't just about numbers; it's about understanding how your videos impact user behavior and contribute to business goals. Think of your onboarding video like a movie trailer – does it entice users to "watch the full movie" (explore your product)?

    Let's explore how to gauge the success of your onboarding efforts. Instead of just listing metrics, we'll delve into *why* they matter and how to use data to optimize your videos. For instance, an eLearning platform might track quiz scores after tutorial videos (user onboarding video examples eLearning) to measure knowledge retention.

    • Are users actually watching your videos to the end? Completion rates reveal how engaging your content truly is. Low completion rates might indicate areas for improvement, like pacing or content relevance.
    • Are users actively using the features showcased in the videos? This signifies effective knowledge transfer. For complex software, detailed tutorials are crucial. See how these software companies use user onboarding video examples software to guide users through intricate features.
    • Has there been a decrease in support tickets related to onboarding? This signifies successful self-service learning and translates to cost savings for your business. Mobile apps often use short, engaging videos to highlight key features. Explore these app onboarding video examples for inspiration.
    • How many trial users convert to paid customers after watching onboarding videos? This metric directly links your videos to revenue generation. First impressions matter. Check out these new user video examples to see how companies create welcoming and informative introductory videos.

    By analyzing these metrics and connecting them to business outcomes, we can gain valuable insights into the effectiveness of our onboarding videos. Continuously optimizing based on data and user feedback ensures we're creating videos that truly resonate with our audience and drive product adoption.


    How user onboarding video examples are curated?


    We dove deep into user onboarding videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic user onboarding videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving users to the next step in the onboarding process.
    7.Brand Alignment Determining video alignment with brand message, identity, and its contribution to a seamless user onboarding experience.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, user onboarding video examples 2024, n=9500 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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