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30 User Onboarding Video Examples To Drive Seamless Product Adoption

User Onboarding Video
Table of Contents
User Onboarding Video Examples
FAQ
Personalization: Tailoring Video for Every User
Why Advids for User Onboarding Video?
What is a User Onboarding Video?
What do top User Onboarding Videos have in common?
What makes User Onboarding Video effective?
How long should your User Onboarding Video be?
How to create User Onboarding videos?

Are you looking to improve user activation and product adoption? This article presents a curated collection of 30 user onboarding video examples designed to revolutionize your user onboarding process. This collection explores the core aspects of effective onboarding videos, illustrating how they foster a more intuitive user journey and positively influence key business metrics. Discover how visual guides can enhance user experience and contribute to business growth.

Video's role in modern marketing:

* Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.
* People are 52% more likely to share video content than any other type of content.
* Straight from their Ads &
* Commerce Blog, Google states that 70% of viewers have bought from a brand after seeing it on YouTube.

Eager to optimize your onboarding strategy? This article showcases 30 user onboarding video examples, organized by the specific onboarding challenge they address. Explore these videos and learn how to build a streamlined onboarding experience that supports business objectives.

It’s crucial to plan ahead when it comes to high-quality video production. Discuss with our team, how you can get visual style, budget, timeline in sync.

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User Onboarding Video Examples

1. STORMSHIELD Platform walkthrough video

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Duration : 1 minute and 13 seconds

SD-WAN network security hardware animation: This STORMSHIELD SN-M-SERIES-520 video dynamically showcases modular, high-performance connectivity and robust security features essential for modern SD-WAN implementations. Through sophisticated 3D animation and precisely synchronized on-screen text, it strategically deconstructs the hardware's capabilities, clearly addressing the critical needs of IT professionals seeking resilient and adaptable network solutions.

Why It Stands Out:

Dynamic Modularity for Flexible Network Architecture: The video employs seamless CGI "ghosting" and procedural animations to reveal the internal modularity of the STORMSHIELD SN-M-SERIES-520. This visual technique vividly demonstrates the product's configurable Ethernet, SFP, and SFP+ ports, illustrating how its adaptable design supports diverse network architectures and future scalability with undeniable clarity.

Instant Clarity on Technical Specifications and Throughput: Without narration, the video masterfully communicates complex technical data through crisp on-screen text and corresponding animations. Key performance metrics like Firewall (10 Gbps), IPS (5 Gbps), and IPSec VPN (2.5 Gbps) throughput are presented with immediate visual reinforcement, ensuring a quick and precise understanding of the STORMSHIELD's powerful capabilities.

* Strategic SD-WAN: The Foundation of Future-Proof Networks: Positioned as the key product for SD-WAN, the SN-M-SERIES-520's emphasis on connectivity, resilience, and integral security (including TPM) directly appeals to business objectives. The videos high-tech aesthetic and focused visual storytelling build confidence, presenting the STORMSHIELD solution as a secure, high-performance backbone for evolving business infrastructure.

What We Can Learn

Simplify complex platform capabilities using clean clear text and engaging motion graphics.

2. IR Software onboarding video

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Duration : 1 minute and 18 seconds

Proactive IT system monitoring animation for IR strategically demonstrates how IR Collaborate transforms reactive, complex global IT issues into proactive, efficient problem-solving. The video leverages compelling motion graphics and a clear problem-solution narrative to onboard IT managers to the concept of seamless digital experience monitoring, highlighting tangible efficiency gains for a major enterprise like GSK.

Why It Stands Out:

Clearly Defining the Complex Enterprise IT Landscape: The animation immediately contextualizes the challenge by illustrating GSK's struggles with diverse, evolving communication needs for 99,000 people across 95 countries. Using global maps and a stressed employee, it visually simplifies the overwhelming complexity and poor visibility inherent in managing a vast web of legacy and new systems.

Proactive Detection: The 5-Minute Fix: IR Collaborate is presented as the definitive solution for identifying root causes before user complaints. The video powerfully quantifies its impact with a "before and after" metric, dramatically cutting problem resolution times from 16 hours to under 5 minutes, assuring IT leaders of IR's rapid, proactive capabilities.

* Assurance for a Connected Global Workforce: Through clear animated data flow diagrams and the ultimate visual of a satisfied employee with awards, the video communicates the profound benefit of reliable communication tools. IR gives GSK the assurance of uninterrupted connectivity, fostering trust and demonstrating superior service assurance across their distributed operations.

What We Can Learn

Visually demonstrate core service features addressing audience pain points for understanding.

3. AppFolio Customer onboarding video

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Duration : 1 minute and 19 seconds

Mobile HOA board management becomes effortless in this AppFolio explainer, which masterfully demonstrates how a dedicated platform simplifies complex community association responsibilities. Through intuitive 2D animation and seamless UI integration, the video illustrates AppFolios ability to empower board members with on-the-go tools, fostering seamless product adoption by directly addressing their need for efficiency and work-life balance.

Why It Stands Out:

Mobile Management: Streamlining Board Responsibilities: The video compellingly showcases AppFolio transforming tedious tasks like architectural reviews and invoice approvals into swift, mobile-friendly actions. This visual narrative highlights how board members can manage crucial duties from any location, emphasizing the convenience and speed of digital workflows that drive AppFolios adoption.

Digital Clarity: Instant Access to Information & Discussions: AppFolio is presented as the central hub for all community data, enabling immediate access to critical shared documents like meeting minutes and reports. The seamless in-app messaging feature is demonstrated as a powerful tool for homeowner and board communication, ensuring transparent and efficient decision-making for AppFolio users.

* Beyond the Boardroom: Integrating Work & Life: The video concludes with a powerful visual of a board member effortlessly juggling professional duties with personal family time. This narrative underscores how AppFolio empowers individuals to fulfill their responsibilities without sacrificing personal commitments, brilliantly positioning the product as a catalyst for a healthier work-life balance and seamless integration.

What We Can Learn

Use animated internals to make complex technology easily understood increasing comprehension by 50 percent.

4. Cisco Healthcare Solutions Software tutorial video

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Duration : 1 minute and 23 seconds

Flexible higher education learning platform, Citrix Workspace, redefines modern university experiences by enabling seamless learning flexibility and operational resilience. Through a clean, animated narrative, this video demonstrates how Citrix empowers students and staff with on-demand access and secure, adaptable environments, driving institutional growth and future-proofing education.

Why It Stands Out:

Cultivating Dynamic Learning Experiences On and Off Campus: This animation illustrates how Citrix Workspace delivers amazing teaching and learning experiences, both on campus and remotely. It beautifully depicts students managing personalized schedules and accessing course materials their way, fostering seamless adoption of flexible learning and increasing student engagement.

Future-Proofing Campus Operations and Data Security: The video strategically showcases how Citrix technology supports a remote-ready campus, freeing up valuable classroom space and removing student number restrictions. Furthermore, it highlights enhanced data security and operational efficiency, significantly reducing operational costs and enabling robust, adaptable IT infrastructure.

* Strategic Growth through Enhanced Attraction and Sustainability: Through clear visual storytelling, the video communicates how Citrix helps universities unlock reputation-enhancing sustainability improvements. These combined benefits lead to a powerful value proposition that directly increases student attraction and retention, showcasing a comprehensive solution for institutional growth.

What We Can Learn

Clearly present product variations highlighting versatility compatibility for engineers choosing solutions.

5. Victoria + Albert Baths Feature walkthrough video

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Duration : 1 minute and 26 seconds

Luxury bathtub design evolution is expertly showcased in this Victoria + Albert Baths feature walkthrough, which reimagines the iconic Barcelona Collection. It leverages sophisticated 3D product visualization and animated breakdowns to reveal meticulous ergonomic refinements and innovative installation improvements, ultimately driving seamless product adoption.

Why It Stands Out:

Redefining Comfort: Ergonomics Meet Elegant Form The video meticulously details the Barcelona bathtub's enhanced comfort through animated skeletal overlays and precise wireframe diagrams. It highlights optimized support for the head, neck, arms, and lower back, demonstrating that Victoria + Albert Baths merges ergonomic science with its signature organic aesthetic for an unparalleled bathing experience.

Smart Design Solutions for Seamless Integration Victoria + Albert Baths addresses practical installation challenges by visually explaining a clever void integrated into the bathtub's base. This technical innovation, shown through clear diagrams, simplifies plumbing and improves fit, while the modular collection demonstrates versatile sizing for elegant placement in any bathroom, from compact spaces to grand master suites.

Precision Unveiled: Visualizing Design Intent Through high-fidelity photorealistic rendering and smooth camera movements, the video elevates product storytelling by visually deconstructing the design process. It transforms abstract concepts like "refined + improved" into tangible benefits, using on-screen text to guide the viewer through the thoughtful engineering that makes the Barcelona Collection a modern classic.

What We Can Learn

Show the journey to customer loyalty; increasing retention rates by just 5% can boost profits 25% to 95%.

6. ENEL Customer onboarding video

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Duration : 1 minute and 36 seconds

Renewable energy certificate explainer video by Enel Green Power masterfully demystifies the abstract concept of Renewable Energy Certificates (RECs), demonstrating how they provide verifiable transparency and accelerate green energy adoption. Through engaging 3D isometric animation, Enel clarifies the often-complex journey of clean power, onboarding users to understand and confidently claim their sustainable energy impact.

Why It Stands Out:

Demystifying Green Energy Tracking with Isometric Clarity: This video translates intricate energy market mechanisms into easily digestible visuals using a clean 3D isometric animation style. The procedural animation and clear UI-like overlays make the process of how a megawatt-hour of clean energy becomes a traceable REC exceptionally clear, enabling quick user comprehension.

Visualizing the Verifiable Path to Sustainable Power: Enel Green Power effectively uses a dynamic "grid overlay" effect, showing electricity flow and buildings transitioning to green. This powerful visual metaphor concretely illustrates how purchasing RECs ensures that consumed electricity is verifiably matched by clean, sustainably generated power, reinforcing trust and accountability.

* Accelerating Renewable Growth Through Certified Choices: Beyond explaining individual claims, the video compellingly showcases how RECs serve as the vital "currency" of the renewable energy market. It highlights that the purchase of these certificates directly supports the development of new clean energy projects, adding more sustainable power to the grid and promoting collective environmental impact.

What We Can Learn

Employ simple clear technical animation making complex processes easily understandable for viewers.

7. Comarch Feature walkthrough video

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Duration : 1 minute and 38 seconds

Comarchs smart EV charging experience video brilliantly articulates how its AI-powered platform transforms routine electric vehicle charging into a hyper-personalized, efficient, and mutually beneficial service for both drivers and fuel station operators. It meticulously demonstrates a seamless user journey, from booking a charge and pre-ordering amenities to automatic vehicle identification, all while leveraging intelligent loyalty programs and data-driven insights.

Why It Stands Out:

The Intelligent Pit Stop: Seamless Service & Personal Rewards: Comarch's solution empowers EV drivers with an intuitive app that enables pre-booking charging slots, pre-ordering coffee or snacks, and redeeming loyalty points. This creates a tailored, convenient, and rewarding experience, ensuring their favorite coffee is ready upon arrival.

Revenue Reimagined: Data-Driven Efficiency for Fuel Companies: The platform provides fuel companies with advanced business intelligence, analyzing data from driver interactions and purchases. This enables personalized offers, streamlines operations through automated order processing, and boosts efficiency by up to 30%, directly increasing income and fostering customer loyalty.

* AI Unlocks the Future: Connected Charging Ecosystem: Utilizing advanced AI algorithms for personalized suggestions and automated plate recognition, the video showcases a truly integrated smart charging ecosystem. This future-proof approach enhances overall operational flow, benefiting both the consumer's journey and the station's profitability through sophisticated, connected technology.

What We Can Learn

A thoughtful opening question sparks curiosity addressing a universal business challenge viewers face.

8. KB HOME Platform walkthrough video

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Duration : 1 minute and 38 seconds

Building a home is realizing a personal vision, a blank canvas awaiting unique expression. KB Home empowers this journey through their Design Studio experience, vividly brought to life in this insightful platform walkthrough video.

It beautifully illustrates how selecting everything from kitchen countertops and faucet styles to smart features shapes the home around your lifestyle. This process goes beyond mere options; it's about tailoring spaces for your specific needs and daily rhythm.

What We Can Learn

Automate 80% of routine requests increasing efficiency and user satisfaction significantly.

9. Kroll User adoption video

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Duration : 1 minute and 39 seconds

Uncovering hidden M&A risks, this Kroll client story masterfully illustrates the firm's deep due diligence expertise. It dynamically portrays a client's post-acquisition expansion into Latin America, initially seeking anti-bribery and corruption assessments. As the investigation deepens, Krolls unique blend of human intelligence and data visualization unearths a far more critical threat: a regional monopoly controlled by a narco-trafficking network, hidden behind a sanctioned frontman. This critical discovery allows Kroll to protect their client from severe reputational and financial harm, safeguarding their brand's integrity.

Why It Stands Out:

Beyond Surface-Level Due Diligence: Unmasking Criminal Networks The Kroll video excels by transforming a routine risk assessment into a high-stakes investigative narrative. Using dynamic visual metaphors and layered data visualization, it dramatically reveals a hidden regional monopoly connected to a narco-trafficking ring, showcasing Kroll's unparalleled ability to unearth deep-seated illicit activities that standard due diligence would miss.

Strategic Compliance & Protection: Safeguarding Brand Value This Kroll client story powerfully articulates the essential value proposition of proactive risk mitigation. By uncovering the criminal organization and supporting the client's disclosure to US regulators, the video demonstrates how Kroll safeguards against significant financial harm, reputational damage, and ensures ongoing regulatory compliance, protecting the people, assets, and value of an established brand.

Animated Clarity: Decoding Complex Risk Landscapes Through sophisticated vector animation and precise kinetic typography, the video makes an inherently complex subject accessible and impactful. It progressively maps expanding supply chains, risk assessments, and the intricate web of beneficial ownership, translating abstract concepts into clear, digestible visual steps, effectively onboarding viewers to Kroll's meticulous investigative methodology.

What We Can Learn

Visualize unseen action of ingredients within skin layers to build audience confidence clarity.

10. Azelis Customer onboarding video

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Duration : 1 minute and 52 seconds

Azelis customer onboarding process explanation: This Azelis video transforms a potentially complex client journey into an exceptionally clear and reassuring narrative. It strategically employs pristine corporate motion graphics and a professional voiceover to visually simplify each step, proactively building trust and demonstrating Azelis's commitment to seamless integration and transparent partnership.

Why It Stands Out:

Visualizing a Clear Path to Partnership: This Azelis video excels by using a robust visual hierarchy and animated workflow sequences to deconstruct each stage of the onboarding process. By clearly mapping out the journey, Azelis ensures new clients grasp the entire process, fostering clarity and setting precise expectations from the outset.

Building Confidence Through Transparent Steps: The videos methodical breakdown of procedures and meticulous integration of on-screen text proactively addresses potential anxieties. Azelis provides undeniable visual proof of a structured, supportive system, establishing a foundation of trust and reassuring new partners about a smooth, predictable transition.

* Guiding New Customers with Clarity: A professional, calming voiceover acts as an expert guide, explaining each step with precision, complemented by digestible visual segments. This synchronized information design empowers customer understanding, ensuring that Azeliss value proposition and the efficiency of its process are absorbed effortlessly.

What We Can Learn

Use striking industry statistics at the start to highlight audience challenges and establish relevance.

11. Earnix App onboarding video

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Duration : 1 minute and 5 seconds

This insurance industry trends challenges overview from Earnix meticulously highlights the critical hurdles insurers face in achieving technological advancement and operational efficiency. Through dynamic data visualization and compelling motion graphics, the video quantifies the urgency of modernization, speed to market, AI deployment, and regulatory compliance, setting the stage for strategic action.

Why It Stands Out:

Data-Driven Exposure of Industry Inefficiencies: Earnix uses sleek motion graphics and kinetic typography to transform complex survey results from 431 global insurance executives into clear, digestible insights. Animated clocks revealing modernization delays and calendars highlighting lengthy underwriting rule changes powerfully quantify the industry's operational bottlenecks, establishing an undeniable call for action.

Bridging the Gap to Underwriting Agility: The video effectively illustrates critical pain points like the 58% of insurers taking over five months to implement underwriting rule changes. By visually dissecting these delays, Earnix underscores the need for streamlined processes and advanced solutions, preparing the audience to seek out resources that promise greater agility and speed to market.

* Charting a Course for First-Mover Advantage: With a compelling narrative arc, the video transitions from outlining challenges, such as the struggle with regulatory compliance and the ambition for AI deployment (70% expect to deploy predictive AI), to positioning the 2024 Earnix Industry Trends Report as the essential guide. This strategic content piece empowers decision-makers to gain a competitive edge through informed, proactive modernization.

What We Can Learn

Animated demonstration accelerates viewer understanding of complex anatomical details and surgical techniques.

12. PetroPad Software tutorial video

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Duration : 1 minute and 8 seconds

PetroPad spill management explainer strategically addresses the pervasive issue of hydrocarbon runoff on industrial sites, offering an indispensable solution for environmental compliance and operational cost reduction. This animated video effectively drives product adoption by vividly illustrating the problem of traditional spill containment and showcasing PetroPads innovative approach.

Why It Stands Out:

Visualizing Pollution's Price: PetroPad's Essential Solution: The video opens with a stark depiction of overflowing spill trays and improper waste disposal, clearly quantifying the environmental and financial burden of traditional methods. This direct problem-setting establishes the critical need for PetroPad, framing it as an essential intervention for responsible site management.

Smart Polymer Technology: Trapping Oil, Releasing Clean Water: Through clear 2D animated visuals, PetroPads core innovation is demystified. The video expertly illustrates how its smart polymer membrane neutralizes and solidifies hydrocarbons into a rubber-like substance, allowing only clean, pollutant-free water to pass through, even under heavy rain or jet-washing.

* Achieving Compliance & Savings: The Eco-Friendly Site Advantage: By preventing environmental contamination and reducing the volume of hazardous waste, PetroPad demonstrably minimizes disposal costs and regulatory risks. This dual benefit positions PetroPad as a practical, eco-friendly solution that delivers tangible economic advantages, fostering seamless product integration for a cleaner, more compliant operation.

What We Can Learn

Offer a solution that cuts human error responsible for 74 percent of data breaches.

13. Spirent Animated onboarding video

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Duration : 2 minutes and 16 seconds

This 5G network complexity explained video from Spirent strategically deconstructs the intricate challenges of next-generation telecom infrastructure. Through sophisticated motion graphics, it visually translates abstract concepts like virtualization, disaggregation, and dynamic software models into clear, digestible insights, positioning Spirent as the essential guide for seamless 5G adoption.

Why It Stands Out:

Demystifying 5G's Core Architectural Shifts: Spirent expertly visualizes the fundamental shifts driving 5G complexity, transforming vague concepts like virtualization and disaggregation into intuitive visual metaphors. The animation shows network functions moving from fixed hardware to dynamic cloud instances and monolithic data centers evolving into vast, interconnected distributed networks.

Navigating the Multi-Vendor, Distributed Complexity: The video powerfully illustrates the operational challenges of 5G, particularly the exponential increase in network points to monitor and the rapid, multi-vendor software update cadences. It brings to life the need for adaptable, automated systems to manage this constantly changing environment.

* Spirent's Comprehensive Roadmap to 5G Operational Mastery: Spirent provides the critical solutions required to overcome these challenges. The video highlights the necessity for automated pre-deployment testing, scalable end-to-end visibility, and precise segmentation solutions, positioning Spirent as the crucial partner for service providers aiming to unlock 5G's full potential.

What We Can Learn

Showcasing vast design options empowers creation of personalized event experiences.

14. Wabash TAAS Software onboarding video

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Duration : 2 minutes and 1 second

This onboarding video for Wabash TAAS masterfully articulates the value of a flexible trailer capacity subscription, positioning it as a transformative solution for the dynamic logistics industry. Through insightful motion graphics and strategic information design, it vividly demonstrates how Wabash TAAS redefines fleet management, enabling providers to scale efficiently, reduce costs, and unlock new market opportunities without traditional ownership burdens.

Why It Stands Out:

Seamlessly Scaling Logistics Capacity with On-Demand Flexibility: The animation dynamically illustrates an interconnected nationwide network of service hubs and smart trailers, visually representing how Wabash TAAS offers agile, daily or yearly capacity. This demonstrates seamless integration with owned assets, allowing logistics providers to expand coverage and penetrate high-demand areas without adding costly resources.

The Power of a Fully Managed, Integrated Solution: Wabash TAAS is presented as a comprehensive operational infrastructure, featuring a fully maintained trailer subscription, a managed care suite, and robust support from the Wabash dealer network. This highlights how the service simplifies complex fleet operations, ensuring reliability and freeing businesses from maintenance and real estate infrastructure worries.

* Unlocking Financial Growth and Strategic Advantages: The video quantifies tangible benefits, such as up to 20% greater margin opportunity and 30% higher monthly savings, all achieved with zero added headcount. This strategic framing positions Wabash TAAS as a powerful tool for 3PLs, asset carriers, and shippers to optimize their networks, reduce capacity costs, and drive business growth through a universal trailer solution.

What We Can Learn

Achieve precise control over conditions with ten adjustable levels for healthier plants.

15. Edward Jones User adoption video

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Duration : 2 minutes and 20 seconds

Simplify term life insurance is Edward Jones's core objective in this engaging 2D animated explainer. The video masterfully demystifies a crucial financial product, empowering viewers by clearly articulating its benefits and affordability. Through concise visual storytelling and a strategic call to action, Edward Jones positions itself as a trusted guide for seamless financial planning.

Why It Stands Out:

Edward Jones Unpacks Term Life Insurance Simplicity: This concise explainer employs smooth 2D motion graphics and character animation to break down term life insurance. By clarifying its finite nature, cost structure (e.g., $14/month for a healthy 30-year-old policy), and tax-free death benefits, Edward Jones transforms a potentially intimidating topic into an easily digestible and approachable subject.

The L.I.F.E. Framework for Confident Coverage Choices: The video introduces an innovative heuristic, the L.I.F.E. acronym (Liabilities, Income Replacement, Final Expenses, Education Expenses), presented with clear iconography. This powerful information design tool guides viewers through assessing their personal financial needs, empowering them to determine appropriate coverage for their family's security.

* Cultivating Trust Through Tailored Financial Guidance: Beyond product education, Edward Jones strategically builds confidence by offering accessible expert advice. The videos narrative transitions from explaining benefits to demonstrating how Edward Jones financial advisors assist in developing a personalized strategy, ensuring the insurance fits individual goals and fosters long-term client relationships.

What We Can Learn

Show significant energy savings: achieve 80 percent lower power consumption for cost and environmental benefits.

16. Kessel Animated onboarding video

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Duration : 2 minutes and 32 seconds

Underground grease separator animation, this Kessel EasyClean product onboarding video expertly leverages sophisticated 3D visualization to articulate a compelling thesis: unparalleled space efficiency and hassle-free maintenance for commercial kitchens. The animation meticulously deconstructs the product's innovative underground installation, offering a clear, dynamic understanding of its practical advantages and robust design, directly addressing the core concerns of facility managers and engineers.

Why It Stands Out:

Seamless Underground Integration: Maximizing Space: The Kessel EasyClean animation begins by showcasing the grease separators compact, ribbed design, then visually guides it through an elegant underground installation. This 3D contextualization immediately highlights the primary benefit of reclaiming valuable indoor space while ensuring discreet, odour-tight operation outside the building.

Dual Disposal Dynamics: Streamlined Maintenance & Odor Control: A key highlight is the side-by-side comparison of the EasyClean Standard and Direct disposal options. This animated sequence, complete with suction hose insertions, demonstrates Kessel's advanced odor control and simplified servicing, reinforcing the system's operational efficiency and adaptability to diverse commercial needs.

* Engineered for Resilience: Unyielding Stability & Smart Simplicity: The video employs dynamic cutaways and procedural animation to visually prove the Kessel EasyClean's robust construction, showcasing its cross-ribbing for ground anchoring and resistance against groundwater pressure. The emphasis on a single, vertically adjustable turret simplifies installation and maintenance, underscoring both its durability and clever, cost-effective design.

What We Can Learn

Employ cinematic staging and dramatic lighting to elevate product presence and perceived quality for audiences.

17. ANPR Feature explanation video

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Duration : 2 minutes and 51 seconds

ANPR Wiegand integration demo, this Milesight video seamlessly illustrates its intelligent vehicle access control system. Through dynamic 3D animation and a clear UI walkthrough, it deconstructs complex processes, showcasing robust security and efficient operation. This compelling demonstration is crucial for driving seamless product adoption by empowering users with a complete understanding of functionality and setup.

Why It Stands Out:

Dynamic 3D Flow: Visualizing ANPR & Wiegand Synergy: The video expertly uses precise CGI animation to reveal the intricate mechanics of Milesight's ANPR system. It visually deconstructs the process from AI-powered license plate capture to the seamless data transfer via the Wiegand protocol, making complex technical interoperability instantly digestible and reinforcing core benefits.

Intuitive Setup: Mastering Access Rules with UI Clarity: Milesight empowers users with a comprehensive, animated UI walkthrough for list management, scheduled rules, and batch uploads. This step-by-step guidance, supported by clear on-screen text and intuitive visual cues like green checkmarks and red 'X's, demystifies configuration, significantly aiding user onboarding and product adoption.

* Guaranteed Access Control: The Power of Permitted vs. Denied: The video powerfully demonstrates the real-world security benefits through a compelling "permitted versus not permitted" scenario. It visually confirms successful vehicle entry based on verified IDs and explicitly shows the denial of unauthorized vehicles, showcasing the system's decisive and robust access control capabilities.

What We Can Learn

Depict the transformation from audience problem to an elegant solution using clear dynamic abstract visuals.

18. Microsoft Entra Suite Product onboarding video

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Duration : 2 minutes and 8 seconds

The Microsoft Entra Suite product onboarding video delivers a compelling vision for unified Zero Trust access solution, tackling the critical challenge of securing a flexible, distributed workforce in an era of escalating cyber threats. It masterfully uses clear, icon-driven motion graphics and an authoritative narrative to illustrate how the Microsoft Entra Suite simplifies and centralizes identity and network access management across complex hybrid environments.

Why It Stands Out:

Bridging Remote Work Productivity with Robust Protection: The video effectively introduces Claire, the archetype of a modern, flexible worker operating from diverse locations, and juxtaposes her need for seamless access with the omnipresent threat of sophisticated cyberattacks. This relatable problem-solution framing sets the stage for how the Microsoft Entra Suite empowers productivity while ensuring comprehensive security, directly addressing key user onboarding concerns for a hybrid work model.

Architecting Seamless, Unified Zero Trust Access: Through a signature visual metaphor of a central shield connecting various user identities and access points, the video clearly articulates the concept of Unified Zero Trust user access. It demonstrates how Microsoft Entra Suite provides consistent identity and network access policies across any app, any device, and any network, whether cloud or on-premises, emphasizing least privilege access to simplify complex security architectures.

* Strategic Simplification for Infrastructure & Costs: Beyond immediate security, the video strategically highlights the broader business advantages of adopting Microsoft Entra Suite. It illustrates how the suite modernizes infrastructure, significantly reduces legacy security footprint, and consolidates costs by unifying disparate identity protection, governance, and identity verification services into one integrated, conditional access policy engine.

What We Can Learn

Dynamic animation shows product installation speed completed in only 10 to 14 days.

19. Journeys User adoption video

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Duration : 2 minutes and 9 seconds

HR workflow automation platform Journeys empowers organizations to streamline complex HR processes with an intuitive, no-code workflow builder. This product tour expertly demonstrates how custom employee journeys€”from onboarding to performance reviews and goal setting€”are effortlessly created and managed within the unified Eloomi One people development platform, driving seamless product adoption.

Why It Stands Out:

Building Intuitive HR Journeys with No-Code Customization The video showcases Journeys' drag-and-drop workflow builder, allowing administrators to construct personalized employee journeys. It highlights the ease of integrating diverse content blocks, interactive elements like goals and rating scales, and critical document uploads, making complex HR procedures accessible and user-friendly for enhanced product adoption.

End-to-End Employee Lifecycle Management Journeys provides comprehensive support across the entire employee lifecycle, from seamless onboarding with mandatory training links to detailed performance reviews featuring 360-degree feedback and goal-setting. The platform enables tailored processes, ensuring all necessary information is exchanged and every step is guided, reducing administrative burden and fostering a consistent employee experience.

Unified HR Insights for Proactive People Development Managers gain a clear, integrated overview of team progress, co-completed tasks, and nine-grid results. The platform centralizes feedback and conversation scheduling, offering actionable insights for performance tracking and fostering continuous development within Eloomi One, consolidating critical HR functions into a single, intuitive solution.

What We Can Learn

Automating tasks visually shown in demos can reduce workflow time by 50 percent or more.

20. Blue Yonder Product onboarding video

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Duration : 2 minutes and 9 seconds

This warehouse task optimization software product onboarding video by Blue Yonder leverages advanced AI and machine learning to transform complex, dynamic supply chain demands into optimized, real-time warehouse efficiency. The animation clearly articulates how the Luminate Platform brings intelligent order to operations, ensuring adaptability and maximum throughput for logistics professionals.

Why It Stands Out:

Intelligent Tasking for Unpredictable Supply Chains: Blue Yonder's solution dynamically prioritizes tasks using sophisticated machine learning algorithms and animated flow lines, ensuring real-time responsiveness to disruptions and shifting demands, guiding operations from chaos to data-driven precision.

Capacity Smoothing: The Game Changer in Workforce Optimization: A unique highlight, capacity smoothing, visually demonstrates how Blue Yonder intelligently reallocates resources across the warehouse. This ensures optimal staffing where needed, prevents bottlenecks like dock lock, and minimizes potential overstaffing for peak operational effectiveness.

* Quantifiable Gains: Boosting Pick Rates and Saving Time: The video powerfully communicates tangible benefits, showcasing how optimized workflows lead to an increase of up to 10% in units per hour and a significant reduction in worker fatigue, effectively putting an hour of valuable warehouse time back into your day.

What We Can Learn

Let simple animation tell a global story connecting efforts to widespread impact.

21. Latitude Pay Software onboarding video

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Duration : 30 seconds

Clearly presenting a path to enhanced commerce, this animation reveals a powerful strategy. Latitude Pay distinctly offers merchants unlocking rapid cash flow and access to a dedicated customer base, framed around their buy now, pay later service. This type of software onboarding video cuts through the noise, emphasizing clear, measurable business benefits.

The simple, energetic animation makes adopting the service feel effortless for potential business users. Getting paid within two days and capturing a dedicated market of high-value spenders are compelling advantages. It's a strong example of translating features directly into tangible value, offering a masterclass in communicating value for your own video creation projects.

What We Can Learn

Clean minimalist backgrounds focus viewer attention on the animated product and its features.

22. STANLEY Feature explanation video

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Duration : 30 seconds

STANLEY travel mug lid cleaning videos masterfully deconstruct the intricate NeverLeak lid assembly, proving that even complex components can be effortlessly maintained. Through crystal-clear 3D animation and intuitive UI/UX icons, it empowers STANLEY users with the knowledge for thorough cleaning, reinforcing the brand's "Built For Life" promise of durability and user-friendliness.

Why It Stands Out:

Animated Precision: Deconstructing the NeverLeak Lid: This STANLEY feature explanation uses precise procedural disassembly and photorealistic 3D rendering to transform the lid's complex internal mechanics into a crystal-clear, step-by-step visual guide. Each component's separation and re-engagement are meticulously animated, offering undeniable proof of its thoughtful, cleanable design.

Intuitive Icons: Guiding Seamless User Maintenance: Dispensing with narration, the video leverages universal UI/UX icons and fluid kinematic animation to create a universally understandable instruction set. Animated arrows and lock/unlock indicators guide the user through each rotational action, making the disassembly and reassembly of the STANLEY NeverLeak Travel Mug lid seem effortless and intuitive.

* Built to Last: Easy Maintenance for a Lifetime: By proactively addressing the common challenge of cleaning intricate mechanisms, this video strategically lowers the barrier to long-term product adoption and user satisfaction. It empowers users with actionable knowledge for maintaining their STANLEY mug, directly reinforcing the "Built For Life" guarantee and cementing brand trust through transparency and practical support.

What We Can Learn

Showing product variations side by side helps audiences quickly compare options and make informed choices.

23. Renasant App onboarding video

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Duration : 31 seconds

This engaging rewards checking account explainer for Renasant Rewards Extra transcends typical banking videos, dynamically presenting a checking account that delivers far beyond basic financial services. Through upbeat 2D animation and clever visual metaphors, it seamlessly communicates a comprehensive suite of "extra" benefits, positioning Renasant as a proactive partner in enhancing everyday life.

Why It Stands Out:

Visually Bundling Financial & Lifestyle Advantages: The Renasant video swiftly showcases a diverse range of "extra" perks, from savings at over 400,000 retailers to 24/7 roadside assistance and cell phone protection. Each benefit is distilled into an intuitive, rapidly displayed visual, transforming a complex product into an easily digestible package of tangible value.

Dynamic Animation for Instant Benefit Comprehension: Utilizing smooth motion graphics and synchronized on-screen text, the video masters information design. Concepts like ATM fee refunds are instantly clarified through a "problem-to-solution" animated motif, ensuring that even a high density of information is absorbed effortlessly, leaving no room for confusion about Renasant's offerings.

* Elevating Everyday Banking with "Extra" Value: By framing the checking account as a gateway to practical, real-world benefits, Renasant effectively differentiates itself from competitors. The energetic pacing and aspirational visuals, culminating in a sleek car representing forward momentum, position the Renasant Rewards Extra account not just as a financial tool, but as an essential lifestyle upgrade.

What We Can Learn

Use smooth animation and screen flows to clearly demonstrate key application features efficiently.

24. Xsolla Platform walkthrough video

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Duration : 32 seconds

Alternative game distribution platform demo, this Xsolla platform walkthrough video clearly articulates how the brand empowers game developers with unparalleled control over direct-to-consumer channels and in-app payments. It employs a crisp, animated UI/UX simulation of a hypothetical mobile game to visually deconstruct Xsolla's comprehensive and flexible solutions, instilling trust and simplifying complex processes for its audience.

Why It Stands Out:

Beyond the App Store: Xsolla's Distribution Freedom: The video immediately highlights Xsolla's core differentiator by showcasing a seamless APK download and installation process for "Space Adventures." This visual proof of alternative distribution positions Xsolla as a liberating force, allowing developers to reach players and operate "by their own rules," fostering true independence.

Seamless Monetization with Diverse Payment Options: Xsolla vividly demonstrates a streamlined in-app purchase flow, presenting a broad spectrum of integrated payment methods from G Pay to PayPal and regional options. This comprehensive overview assures developers of Xsolla's robust SDK, ensuring that players worldwide can complete transactions effortlessly, directly boosting developer revenue.

* Crystal-Clear UI Guides User Trust: Employing high-quality motion graphics and concise on-screen text in a minimalist, purple-hued environment, the video transforms complex payment and distribution mechanisms into an intuitive, step-by-step experience. This visual clarity and professional execution build immense confidence in Xsolla's platform, making its advanced financial and distribution solutions feel accessible and trustworthy.

What We Can Learn

Utilize technical animation to visually simplify complex installation and technical setup steps.

25. Vercel Feature explanation video

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Duration : 36 seconds

developer monitoring dashboard explainer, this Vercel feature explanation video masterfully shows how integrated monitoring and debugging capabilities streamline the entire developer workflow. By transforming complex usage and traffic data into dynamic, actionable insights, Vercel empowers users to visualize, explore, and quickly debug issues, enhancing product adoption through unparalleled operational clarity and efficiency.

Why It Stands Out:

Dynamic Data Visualization for Instant Insights: Vercel showcases its ability to convert raw usage and traffic data into intuitive, animated stacked bar charts and line graphs. This dynamic presentation clarifies complex trends at a glance, allowing users to monitor performance with immediate, visual understanding.

Effortless Drill-Down for Rapid Debugging: The video demonstrates a seamless "drill down to the source" mechanism, transitioning from high-level data summaries to granular log entries. This integrated approach allows Vercel users to quickly pinpoint and debug issues, significantly accelerating problem resolution within their development cycle.

* Unifying Development, Preview, and Operational Insight: Reinforcing Vercel's core "Develop. Preview. Ship." ethos, the video highlights how robust monitoring and debugging features are integral to a complete workflow. This strategic integration positions Vercel as a comprehensive platform, ensuring a fluid and supported experience for continuous product iteration.

What We Can Learn

Campaigns demonstrate high engagement with click through rates up to 15 percent.

26. Rachio Feature walkthrough video

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Duration : 44 seconds

Smart hose timer demonstration: The Rachio Smart Hose Timer feature walkthrough video masterfully illustrates how to transform any standard outdoor hose into an intelligent, programmable watering system, emphasizing convenience, customization, and water-saving efficiency. Through a seamless blend of sleek CGI and vibrant live-action footage, it visually guides users through effortless smart home integration, making advanced irrigation simple and accessible.

Why It Stands Out:

Remote Control, Real-World Results: App-Powered Watering: Rachio leverages dynamic split-screen compositions to juxtapose the intuitive mobile app with real-time outdoor watering, creating a clear cause-and-effect demonstration. This instantly communicates hands-on control, allowing users to manage watering programs for grass, trees, and gardens from any location, fostering seamless product adoption.

Weather-Aware Watering: Smarter, Sustainable Irrigation: The video strategically highlights Rachio's predictive rain skip technology with a compelling notification graphic, directly addressing common concerns about overwatering and waste. This intelligent automation positions the Smart Hose Timer as a truly smart and eco-conscious solution, building trust and demonstrating its tangible benefits for water conservation.

* Transform Your Hose: Seamless Smart System Integration: Through crisp visuals and concise motion graphics, the video showcases the Rachio Smart Hose Timer's easy setup, evolving a basic hose into a sophisticated, automated watering device. This emphasis on simple, plug-and-play intelligence empowers users to upgrade their outdoor space without complex installations, proving the products innovative and user-friendly design.

What We Can Learn

Use clear visuals to demonstrate your expansive global distribution network showcasing reliable reach to viewers.

27. Dexit Software tutorial video

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Duration : 49 seconds

Automated healthcare workflow solution, Dexit's "Conditions" feature revolutionizes document processing for healthcare administrators by enabling the creation of intelligent, self-reliant automated workflows. This video masterfully guides viewers through an intuitive, AI-powered system designed to streamline complex tasks, reducing manual errors and significantly boosting operational efficiency in critical healthcare processes.

Why It Stands Out:

Dynamic Workflow Visualization for Smart Automation: Dexit effectively demystifies complex automation by presenting its "Conditions" feature through a dynamic, animated flowchart UI. The drag-and-drop interface visually breaks down steps from "Fax received" to "Patient match found," using clear "If True" and "Else" branching to illustrate intelligent decision-making and guide users in building sophisticated, self-reliant processes.

Streamlining Healthcare Operations with Intelligent Conditions: This video directly addresses critical healthcare pain points, showcasing how Dexit integrates AI for entity extraction to process documents with precision. By demonstrating how automated workflows reduce manual intervention and enhance accuracy in patient data management, Dexit positions itself as an essential tool for achieving operational optimization and digital transformation.

* User-Defined Logic for Autonomous Error Handling: The Dexit system's intelligence is highlighted through its user-defined conditional logic, which extends to proactive error management. The video powerfully illustrates how the platform not only automates tasks but also intelligently flags specific issues, such as missing details or no patient match, for human review, ensuring robust oversight and trust in automated workflows.

What We Can Learn

Craft compelling characters bringing abstract threats to life making them relatable and urgent.

28. Oliasoft App onboarding video

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Duration : 58 seconds

Integrated well planning software animation, the Oliasoft WellDesign video, masterfully onboard users by unveiling a complex end-to-end engineering toolkit as a seamlessly integrated and automated ecosystem. Through sophisticated 3D animation, it visualizes how diverse well planning stages are unified into a single, intelligent workflow, eliminating manual data entry and driving unparalleled efficiency for product adoption.

Why It Stands Out:

Dynamic Data Flow & Automated Calculations: Oliasoft WellDesign uses procedural 3D animation to dynamically illustrate data flowing effortlessly between interconnected modules, proving its modern software architecture provides automatic calculation updates at every stage of the well design process.

Streamlined Teamwork & Unified Information: The video powerfully conveys how complete integration fosters enhanced cross-vertical collaboration, ensuring every user working with Oliasoft WellDesign has immediate access to the same, consistent information, thereby streamlining teamwork.

* Redefining Well Planning with Modern Automation: Positioning Oliasoft WellDesign as a modern, end-to-end engineering platform, the video concludes by casting a vision of "The Future of Well Planning," highlighting the unparalleled automation and efficiency it brings to complex design.

What We Can Learn

Highlight unexpected customer conversations through specific visualizations to uncover hidden insights.

29. Leadngage Product onboarding video

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Duration : 15 seconds

Leadngage website builder onboarding masterfully transforms the complex challenge of online presence into an intuitive, empowering journey. This video effectively showcases Leadngage's drag-and-drop platform and extensive template library, using rapid-fire UI animation and synchronized text to efficiently communicate effortless customization and a streamlined path to growth, driving seamless product adoption.

Why It Stands Out:

From Templates to 'Online Empire' in Clicks: Leadngage's video immediately addresses the user's desire for an "amazing website" by highlighting a vast template library, quickly demonstrating how to transition from selection to a personalized online presence, establishing the brand's core value proposition with speed and clarity.

Intuitive Drag-and-Drop Design Empowerment: The dynamic UI animation provides a compelling, visual walkthrough of Leadngage's drag-and-drop editor. This focused demonstration clearly conveys the platform's user-friendliness, empowering potential users to envision effortless customization and rapid content deployment, accelerating product understanding.

* High-Paced Visuals for Effortless Adoption: Strategic use of quick cuts, synchronized narration, and on-screen text streamlines information delivery. The video concisely articulates how Leadngage facilitates building, launching, and growing an online presence "effortlessly," ensuring its value for seamless product adoption is understood instantly.

What We Can Learn

Animation powerfully visualizes complex internal processes providing viewers deep simple understanding function.

30. Glencore Animated onboarding video

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Duration : 15 seconds

Glencore brand purpose animation masterfully onboards stakeholders to a grander vision of material sourcing. This sophisticated 2D motion graphics video begins with a captivating split-screen conceptual animation, artfully tracing humanity's journey from ancient stargazers to modern spacewalkers. It strategically pivots to pose a profound, universally relevant question about responsibly sourcing "amazing materials," establishing Glencore as a thoughtful leader committed to enabling future progress ethically.

Why It Stands Out:

The Journey from Stargazer to Spacewalker: The video opens with a powerful split-screen visual metaphor, contrasting an ancient astrolabe with an astronaut's view of Earth. This elegant conceptual animation, paired with serene narration, immediately establishes Glencore's relevance to humanity's enduring quest for progress, from historical inquiry to future exploration.

Posing the Essential Question of Material Sourcing: Glencore brilliantly engages its audience by explicitly asking, "The world runs on amazing materials. So how should we source them?" This direct, philosophical inquiry transforms the brand from a mere supplier into a thought leader, challenging viewers to consider the crucial role of responsible resource management in global development.

* Elevating Glencore as a Responsible Enabler of Progress: Through minimalist information design, deliberate pacing, and a confident brand reveal in a vibrant green, the video subtly yet powerfully positions Glencore. It fosters trust by demonstrating the company's commitment to ethical sourcing and sustainable practices, thereby onboarding its audience to its core values and vision for a better future.

What We Can Learn

Show machine speed up to 220 meters minute dynamically with powerful animated visuals.

How can a product tour video improve user engagement?

Interactive product tours boost engagement by showcasing features and benefits, leading to increased user understanding and product adoption.

What elements make a welcome video successful?

A successful welcome video clearly communicates the value proposition, builds rapport, and sets positive user experience expectations.

What's the ideal length for a user onboarding video?

Ideal onboarding video length depends on complexity, but concise delivery (under 2 minutes) generally optimizes engagement.

How can a welcome video best convey brand personality?

Convey brand personality through consistent visuals, tone, and messaging, creating a strong first impression.

How can videos highlight key product features for new users?

Highlight key features with clear visuals, concise explanations, and engaging demonstrations focused on user benefits.

How can a video series build a sense of community?

A video series builds community by providing ongoing support, sharing user stories, and fostering interaction.

How can complex features be explained simply in a video?

Explain complex features simply using visual aids, step-by-step instructions, and relatable real-world examples.

How can storytelling make training videos more memorable?

Storytelling enhances training video memorability by connecting emotionally, creating relatable scenarios, and improving retention.

What are common mistakes to avoid when creating onboarding videos?

Avoid jargon, excessive length, and unclear calls to action. Prioritize clarity and engagement for effective onboarding.

How can onboarding videos be made accessible?

Ensure accessibility with captions, transcripts, and multilingual options, catering to a diverse audience.

What are animation best practices for product tutorials?

Animation best practices include clear visuals, smooth transitions, and engaging motion graphics for enhanced understanding.

What's the role of music and sound effects in onboarding videos?

Music and sound effects create an immersive experience, enhancing emotional connection and reinforcing key messages.

How can existing assets be repurposed for onboarding videos?

Repurpose existing assets like product demos or marketing materials for efficient onboarding video creation.

How can a video effectively guide new users through setup?

Guide new users through setup with clear visuals, step-by-step instructions, and helpful troubleshooting tips.

How can a video showcase product value to new users?

Showcase product value by highlighting benefits, demonstrating real-world applications, and addressing user needs. Pricing for a 60-second video ranges from $1000-$6000 depending on complexity, with multiple revisions included. Typical turnaround time is 3-8 weeks.


Personalization: Tailoring Video for Every User


Moving beyond generic introductions, teams now understand users arrive with diverse needs and goals. A single, universal welcome often fails to resonate. Tailoring the core User Onboarding Video experience speaks directly to individual users, acknowledging their unique journey and specific reasons for trying the product. This personalized approach shifts from showing *everything* to showing *what matters most* to them, fostering a sense of being understood from the outset.

Effectively personalizing requires understanding these differences. This involves segmenting the audience based on roles, experience levels, or declared goals during signup. Analyzing initial user behavior also provides crucial data, revealing their immediate priorities and pain points. With this insight, content creators can craft relevant narratives, ensuring the video focuses precisely on the features and workflows essential for *that specific user* to find initial success and realize value quickly.

Tailoring the experience reduces cognitive load and accelerates the "aha!" moment. When content feels relevant, users are more likely to pay attention and complete the necessary steps. This focused guidance clears the path, making the initial interaction feel intuitive rather than overwhelming. It builds confidence, encouraging users to explore further and integrate the product into their workflow, setting the stage for long-term engagement.

  • Focus video content on solving specific problems relevant to each defined user segment.

  • Apply microlearning principles, breaking down segment-specific workflows into short, digestible video modules.

  • Integrate relevant psychological cues, perhaps by visually demonstrating progress within a personalized onboarding flow.

  • Use data analytics to refine segmentation and continually optimize which tailored videos are served to whom.


  • Ultimately, personalizing video content transforms onboarding from a passive viewing exercise into an active, guided journey that feels specifically designed for the user, significantly impacting their likelihood of staying and succeeding with the product.


    Why Advids for User Onboarding Video?


    At Advids, we create exceptional User Onboarding Videos that drive results and help your business thrive. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling and effective onboarding animation.

    Transforming User Experiences Through Onboarding Animation:

    Customized User Onboarding Video Solutions: We tailor explainer videos, character animations, and other onboarding video formats to perfectly match your brand, style, and target audience.
    Creative Storytelling for Seamless Onboarding: Our animators and storytellers craft engaging narratives that captivate users and guide them through your product or service effortlessly.
    Cutting-Edge User Onboarding Video Technology: We use the latest software and techniques to create visually stunning onboarding videos that leave a lasting impression and improve user retention.

    Experience and Expertise You Can Rely On:

    12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes User Onboarding Videos truly effective.
    Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their onboarding stories to life.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    A Collaborative Approach to Onboarding Success:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final onboarding animation.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful User Onboarding Videos that drive user engagement and adoption.

    Over [Pick a number between 185 to 470] Successful User Onboarding Videos Delivered: We've helped numerous businesses enhance their user onboarding experience through engaging and informative animated videos.

    Ready to unlock the potential of User Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a User Onboarding Video?


    A user onboarding video is a short, engaging video that introduces new users to a product or service, guiding them through the initial stages of use and helping them understand its value. These videos are designed to create a positive first impression, improve user engagement, and boost product adoption rates.

    User onboarding videos are particularly useful for products or services that are complex or require users to learn specific workflows or processes. They can also be used to introduce new features or functionalities, provide troubleshooting tips, or offer support resources.


    What do top User Onboarding Videos have in common?


    Craft compelling user onboarding videos by focusing on user needs and showcasing product value.

    Target User Needs - Emphasize user benefits, addressing specific pain points.

    • User Journey Mapping - Create a visual roadmap highlighting key milestones.
    • Core Feature Focus - Prioritize features solving immediate user needs.
    • Problem/Solution Showcase - Use before-and-after scenarios to highlight impact.
    • Step-by-Step Walkthrough - Use micro-interactions and visual cues for clarity.
    • Interface Demonstration - Use high-quality screen recordings with annotations.
    • Engaging Visuals - Use animations and graphics to simplify complex concepts.
    • Clear Call to Action - Use strong verbs and clear next steps for engagement.
    • Success Story Integration - Feature relatable users and their positive experiences.
    • Real-World Application - Show diverse use cases and scenarios.


    What makes User Onboarding Video effective?


    A user onboarding videos effectiveness hinges on its ability to connect with the viewer on a personal level. Instead of merely stating a problem, the video should show the users struggle through their actions and emotions. The solution should then be presented as a direct response to those specific pain points, demonstrating how it improves the users experience. User success stories should be presented as authentic narratives, showcasing genuine transformations rather than quick endorsements. The call to action should be contextual, guiding users to the next logical step in their onboarding process.

    visual consistency is crucial, but it should extend beyond brand alignment. The video should establish a visual language that clarifies the products functionality, using high-quality visuals, animations, and graphics. Micro-interactions should be purposeful, drawing attention to key elements and illustrating how they work. The color palette should be intentional, reinforcing the videos message and creating the desired emotional impact.

    A/B testing should be granular, focusing on specific elements like headline variations or button placements. Data analysis should be actionable, leading to specific, measurable improvements in the videos effectiveness. Accessibility is essential, with closed captions and transcripts that are accurate and well-timed, ensuring a seamless viewing experience for all.


    How long should your User Onboarding Video be?


    Optimize user onboarding video length for maximum impact by aligning video type, content, and user journey stage.

    Pre-production Considerations for Determining Video Length:

    • What's the core product feature focus?
    • Who is the ideal user persona?
    • How many key steps need showcasing?
    • What's the product's complexity level?
    • Which platform dictates video length?
    • What visual style best suits the brand?
    • Does the video need a demo or explainer?

    User onboarding video length guide

    User Onboarding TypesVideo LengthUse CaseFunnel
    Animated Explainer45-60 secondsClearly communicates complex features using engaging visuals and concise narration, ideal for showcasing software functionality.Awareness
    Live Action Demo1-1.5 minutesDemonstrates product usage naturally, building trust and showing real-world application, featuring a user-friendly interface.Consideration
    Screen Recording30-45 secondsQuickly guides users through key steps, highlighting important UI elements and workflows, using clear on-screen annotations.Activation
    Product Walkthrough1-2 minutesProvides a comprehensive overview of the product's key features and benefits, showcasing its value proposition, using a clean and modern aesthetic.Conversion
    Tutorial1.5-3 minutesOffers step-by-step instructions for specific tasks, empowering users to achieve desired outcomes, employing a clear and concise visual style.Onboarding


    How to create User Onboarding videos?


    Crafting compelling user onboarding videos requires a strategic approach. Mastering the pre-production and production phases ensures a polished, effective video that drives user engagement and product adoption.

    * Define Objectives - Focus on metrics like reduced support tickets or increased feature adoption to measure success.

    • Scriptwriting - Use concise language, focusing on user benefits and showcasing the product's value proposition.
    • Storyboarding - Ensure each scene directly supports the learning objective, avoiding unnecessary complexity.
    • Visual Style - Maintain brand consistency and choose a style that resonates with the target audience.
    • Music Selection - Use upbeat and positive music to create a welcoming and encouraging atmosphere.
    • Video Shooting - Use high-resolution cameras and professional lighting to create a polished and professional look.
    • Voice Recording - Employ a professional voice actor with a clear and engaging tone to maintain viewer interest.
    • Video Editing - Use dynamic editing techniques to keep the video engaging and avoid lengthy, monotonous segments.
    • VFX Integration - Use subtle animations to highlight key features and improve the overall visual appeal.
    • Interactive Design - Incorporate interactive elements that allow users to actively participate in the learning process.


    Choosing the Right User Onboarding Video Style


    Having explored user onboarding video essentials, let's discuss choosing the right style. This crucial step maximizes user engagement and product adoption. Think of it as tailoring a suit – the perfect fit makes all the difference. We want our users to feel comfortable and confident navigating our product.

    Imagine onboarding for a complex financial platform versus a simple project management tool. The approach differs drastically. One might require detailed tutorials, while the other benefits from a quick product overview. Finding that sweet spot is key.

    • Consider your audience's learning style. Visual learners might prefer animated explainers, while others appreciate concise, text-based tutorials. For instance, software tutorial video examples can be incredibly effective for complex software.
    • Reflect your brand's personality. A fun, energetic brand might use vibrant animations, while a professional services firm opts for a more polished, corporate style. User onboarding video examples SaaS often showcase this balance.
    • Match the video style to your product's complexity. A simple screen recording might suffice for a straightforward feature, whereas a complex software integration might benefit from a detailed, animated explainer. Product onboarding video examples can offer further inspiration.
    • Align the video with the user's journey stage. A short welcome video works best for initial onboarding, while in-depth tutorials are suitable for advanced features. User onboarding video examples financial services often prioritize building trust and highlighting security.

    By carefully considering these factors, we can create user onboarding videos that resonate with our target audience, boost engagement, and ultimately drive product adoption. Remember, the goal is to empower our users, making their experience seamless and enjoyable.


    Measuring the ROI of User Onboarding Videos


    We've explored creating compelling onboarding videos, but how do we know they're truly effective? Measuring ROI isn't just about numbers; it's about understanding how your videos impact user behavior and contribute to business goals. Think of your onboarding video like a movie trailer – does it entice users to "watch the full movie" (explore your product)?

    Let's explore how to gauge the success of your onboarding efforts. Instead of just listing metrics, we'll delve into *why* they matter and how to use data to optimize your videos. For instance, an eLearning platform might track quiz scores after tutorial videos (user onboarding video examples eLearning) to measure knowledge retention.

    • Are users actually watching your videos to the end? Completion rates reveal how engaging your content truly is. Low completion rates might indicate areas for improvement, like pacing or content relevance.
    • Are users actively using the features showcased in the videos? This signifies effective knowledge transfer. For complex software, detailed tutorials are crucial. See how these software companies use user onboarding video examples software to guide users through intricate features.
    • Has there been a decrease in support tickets related to onboarding? This signifies successful self-service learning and translates to cost savings for your business. Mobile apps often use short, engaging videos to highlight key features. Explore these app onboarding video examples for inspiration.
    • How many trial users convert to paid customers after watching onboarding videos? This metric directly links your videos to revenue generation. First impressions matter. Check out these new user video examples to see how companies create welcoming and informative introductory videos.

    By analyzing these metrics and connecting them to business outcomes, we can gain valuable insights into the effectiveness of our onboarding videos. Continuously optimizing based on data and user feedback ensures we're creating videos that truly resonate with our audience and drive product adoption.

    Author & Editor Bio

    Author Jai Ghosh

    A video producer with a passion for creating compelling video narratives, Jai Ghosh brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.