Are you struggling with low user activation rates? This article showcases 30 inspiring user onboarding video examples that can transform your onboarding process. We'll delve into the key elements of effective onboarding videos, demonstrating how they create a more intuitive user journey and directly impact your average revenue per user. See how these examples can significantly improve your customer lifetime value and boost your bottom line.
Video's role in modern marketing:
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.
People are 52% more likely to share video content than any other type of content.
Straight from their Ads &
Commerce Blog, Google states that 70% of viewers have bought from a brand after seeing it on YouTube.
Ready to supercharge your onboarding process? This article presents 30 proven examples of user onboarding videos, categorized by the specific onboarding challenge they address. Explore these exceptional videos and discover how to create a frictionless onboarding experience that drives substantial growth.
Online shopping frustrations got you down? This user onboarding video directly addresses the problem of inconsistent online checkouts. It clearly demonstrates American Express's Click to Pay solution, highlighting its streamlined process and mobile-first design.
Visually, the animation is superb, simplifying complex information and making the Click to Pay feature instantly understandable. The video effectively communicates benefits for both merchants and financial institutions, emphasizing security and ease of integration.
Urban planning professionals will find this user onboarding video insightful. Data visualizations, like charts and diagrams, clearly illustrate resource consumption and the circular economy's importance. The video's concise approach makes complex information accessible.
The animation's clean style and engaging visuals ensure the message resonates with both experts and the general public interested in sustainable urban development. The video's effectiveness lies in its clear communication of crucial sustainability concepts.
3. OpenText 2D User Onboarding Video - Showcase product value implicitly
Aviator's efficiency is immediately apparent in this user onboarding video. The clear visuals and concise explanations make the product's value proposition instantly understandable. The video effectively demonstrates Aviator's seamless integration across desktop and mobile platforms.
Its private LLM ensures accurate, contextually relevant answers, enhancing security and privacy. The video clearly shows how Aviator streamlines ITSM processes, saving businesses time and money. Learn more about this powerful solution.
What We Can Learn
Incorporate user testimonials to build credibility and generate excitement.
Smart charging explained? This user onboarding video uses vibrant 2D animation to showcase the complexities of electric vehicle communication. The clear visuals, especially the data flow diagrams, make a complex topic easily understood.
Elaad's research on communication protocols is effectively shown using simple, yet powerful metaphors. The minimalist style enhances clarity, making this a great example of an informative and visually appealing explainer video. Its concise information delivery is also a key strength.
Saving time and money on hot water is now easier than ever. This user onboarding video effectively demonstrates how the CombiSave valve solves the common problem of wasted water and energy. The clear visuals and concise explanation make the product's benefits immediately apparent.
The animation cleverly illustrates the valve's simple installation and the significant cost savings, potentially up to £100 annually. This, combined with the environmental benefits, makes a strong case for the CombiSave valve.
Project management complexities are visually represented, drawing viewers in immediately. The dynamic Atlassian logo introduction sparks curiosity, leading into a clear demonstration of the platform's features in this user onboarding video. Clean UI mockups and smooth transitions enhance the viewing experience.
The video's concise nature and focus on functionality make it highly effective. The use of vibrant colors and intuitive design elements ensures clarity and engagement, leaving a lasting impression.
What We Can Learn
Directly show how your product solves a problem, driving user understanding.
Protecting your family's future is easier than you think. Edward Jones's user onboarding video uses 2D animation to illustrate the importance of term life insurance, connecting it to real-life family moments. The clear visuals and concise explanations make this complex topic accessible.
The video effectively uses infographics and app mockups to showcase the ease of getting started. It's a great example of a user onboarding video that prioritizes clarity and emotional connection, making it highly effective for its target audience.
What We Can Learn
Clear calls to action drive engagement and boost conversions.
Remote software updates simplify the transition to the MiniMed 780G, as shown in this user onboarding video. The animation style is visually appealing, guiding users through each step with clarity.
The video's design is reassuring, and the inclusion of troubleshooting steps like the cancel option adds to its overall effectiveness. The concise instructions and clear visuals make the upgrade process seem straightforward and manageable.
What We Can Learn
Guide users with friendly, step-by-step instructions for a smooth experience.
Compelling visuals transform complex L&D data into actionable insights. This user onboarding video masterfully demonstrates 360Learning's analytics, highlighting its intuitive dashboards and collaborative features.
The video's clear presentation, aimed at L&D professionals and business leaders, showcases how easily users can visualize performance, identify knowledge gaps, and make data-driven decisions. The platform's ability to export and share data seamlessly across teams is a key takeaway.
What We Can Learn
Contrast "before" and "after" to showcase the transformation your product offers.
Data visualization takes center stage in this user onboarding video, showcasing NICE's TTI Analytics software. The video's dynamic visuals, using a vibrant color scheme and clever animation, immediately engage viewers, making complex data analysis concepts easily digestible for contact center managers and executives.
This user onboarding video effectively demonstrates how TTI Analytics improves forecasting and efficiency. The seamless integration of live-action footage with animated data representations creates a compelling narrative, highlighting the software's real-time capabilities and value proposition.
Smart investing starts here. Axis Mobile's intuitive design makes the New User Onboarding process seamless. The app's clean interface and clear visuals simplify complex financial tasks, making investing accessible to everyone.
Fund selection, portfolio tracking, and quick access to SIP and tax-saving options are all demonstrated clearly. The video effectively communicates the app's ease of use and value proposition, leaving viewers wanting to learn more.
What We Can Learn
Home-comfort visuals create a welcoming feel, boosting engagement.
Does this video grab your attention? Hotjar's New User Onboarding Video cleverly uses animation to explain session capture options. The comparison of sampled and 100% capture is visually striking, making complex data concepts clear for website owners and UX professionals.
The video's fast pace keeps viewers engaged, while the clean design ensures the message remains easily digestible. It's a perfect example of how to effectively demonstrate a product's value using motion graphics.
Cloud automation's intricacies are brilliantly simplified in this Capgemini video. The animation style, a vibrant mix of 2D and 3D elements, makes the SaaS User Onboarding process engaging and clear. The visuals effectively convey the benefits of automation, from faster market entry to efficient toolchains.
This video excels at visually representing complex concepts, such as multi-cloud environments and the partnership between Capgemini and Red Hat. The clean aesthetic and strategic use of negative space enhance the overall impact, making this a great example of an effective explainer video.
Striking visuals propel this User Onboarding Demo, showcasing the OECD's climate change adaptation efforts. Miniature city models and a melting ice block powerfully illustrate global impact, while the video's pacing keeps viewers engaged for approximately two minutes.
The narrative's clarity effectively communicates the OECD's role in providing analysis and policy advice. Visual metaphors, like the polar bear, add impact, and the call to action directs viewers to the OECD website. A memorable conclusion leaves a lasting impression.
Visually compelling, this User Onboarding Demo Video cleverly uses animation to explain the global sugar problem. Statistics and data effectively highlight the issue, making the message impactful. The video clearly showcases the Cargill and DSM partnership behind Avansya, emphasizing its sustainable approach.
Avansya's innovative sweetener solutions are presented as a potential answer to the health crisis, appealing to food industry professionals and health-conscious consumers. The video's brevity and engaging visuals make it a highly effective tool for raising awareness and promoting the product.
This User Onboarding Video's impact is immediate. The clean aesthetic and concise explanations make complex information accessible. Visuals effectively communicate global reach and data privacy measures.
Animation and diverse representation create an engaging experience. The video successfully explains the process while maintaining a positive tone. Addressing privacy concerns directly builds trust.
Mastering complex science communication is key, and this PTC video demonstrates it masterfully. The ingenious cupcake analogy transforms the intricate process of DNA, RNA, and protein splicing into an easily digestible concept, perfect for an Onboarding New User experience.
The video's vibrant visuals, featuring multiple DNA strands and protein representations, complement the clear explanation. Understanding splicing's application in drug development becomes immediately relevant, highlighting the potential impact of this scientific breakthrough.
What We Can Learn
Transform your product's features into memorable visuals; viewers will remember and act.
Understanding life annuities can be daunting, but Sun Life's Onboarding User Video makes it easy. The video uses clean animation and relatable visuals, like a piggy bank and a calendar, to illustrate how a life annuity provides steady income during retirement. It effectively explains the factors influencing payments, addressing a key need for those planning for their future.
This concise explainer video is a great example of clear financial education. Its simple design and straightforward approach make complex financial concepts accessible, showing how a life annuity works without overwhelming the viewer. The video successfully achieves its goal of onboarding users to the concept.
Compound's approach to its Onboarding Video New User is refreshingly visual. The animated characters and clever use of visual metaphors, such as the Lego blocks, effectively communicate complex financial concepts. The clean interface shown is also a plus.
The video's strength is its ability to convey information without narration, relying instead on clear visuals and concise text. This makes the video accessible and engaging, leaving a lasting impression of Compound's ease of use and benefits.
Global impact concerns drive businesses to prioritize ESG initiatives. This video showcases Diligent ESG's platform, a SaaS Onboarding User's ideal solution for streamlined greenhouse gas reporting and data collection. It's a fast-paced, visually engaging one-minute explainer.
The platform simplifies carbon calculations, providing a comprehensive sustainability overview and generating consistent ESG reports across various standards. Diligent ESG helps organizations rapidly scale their ESG programs, transforming sustainability commitments into concrete actions.
GEICO's animated explainer video immediately captivates with its bold, flat design and quirky characters. This User Onboarding Video cleverly uses vibrant visuals to communicate complex insurance information, making a potentially dry topic engaging.
Its concise approach, focusing on key scenarios and text-based information, avoids overwhelming the viewer. The strategic use of visual metaphors, like an aging car with a cane, effectively conveys important concepts about comprehensive coverage and deductibles.
Intriguing visuals make this User Onboarding Video a standout. The animation cleverly illustrates the hidden costs of 0% car finance, emphasizing the need for thorough contract review. A clean, modern style enhances the overall appeal.
The video's strength lies in its clear messaging and concise explanation of complex financial concepts. The use of a magnifying glass as a visual metaphor effectively highlights the importance of scrutiny. Contacting a Mortgage Choice broker is subtly promoted as a solution.
Custom map creation is vital for modern businesses. This User Onboarding Video for TomTom Map Maker is a masterclass in showcasing software. The video's polished visuals and intuitive interface demonstrations make the platform's potential immediately clear. It's easy to see how simple it is to create professional maps.
The video effectively targets app developers and marketing professionals, leaving a lasting impression. Its fast pace and clear messaging ensure viewers understand the value proposition, making it a compelling example of effective software marketing.
Global health initiatives rarely get this engaging. This User Onboarding Video cleverly uses animation to showcase Nutrition International's impressive contribution: 10 billion vitamin A capsules. The vibrant visuals and concise storytelling create a memorable experience.
The video's strength lies in its ability to connect emotionally with viewers. Visual metaphors, like the eye reflecting a mother and child, effectively convey the positive impact of Vitamin A. The call to action to share the video encourages further engagement, making it a truly effective piece.
Data visualization is simplified in this User Onboarding Video. The video's modern design and smooth transitions make the software seem user-friendly. Interactive filters and bespoke reports are effectively highlighted.
Freshdesk Analytics' ability to create tailored insights is clearly shown, making data-driven decisions easier. The video's concise nature and focus on key features leave a lasting impression.
Infections are surging, prompting a need for effective solutions. This User Onboarding Video showcases the IGS system's ability to track and identify outbreaks using clear, engaging visuals. The animated map, showing infection spread across Germany, is a powerful tool for immediate understanding.
The video's strength lies in its ability to simplify a complex process. The step-by-step demonstration of sample collection, analysis, and data sharing is exceptionally well-done. The video leaves a lasting impression of the IGS system's potential.
Animated visuals immediately capture attention; the clever retro-to-modern office transition powerfully illustrates evolving business challenges. This User Onboarding Video uses flat 2D animation to showcase the pain points of manual processes, making the problem relatable.
The video's concise storytelling and clear call to action are highly effective. Memorable visual metaphors, like paper airplanes for bookings and fire for overwhelming tasks, are used to great effect. The bright color palette adds visual interest, appealing to a business-to-business audience of small to medium-sized travel agencies.
Need to sell online courses easily? Absorb LMS's User Onboarding Video is a masterclass in concise communication. Its short length and visually appealing design immediately capture attention, highlighting core features like course creation, marketing, and payment processing. The video targets individuals and businesses seeking streamlined online course sales.
The clean, modern interface is showcased effectively, emphasizing intuitive navigation. Animated icons and smooth transitions enhance understanding, making complex processes appear simple. Visit the Absorb LMS website to learn more.
Climate action takes center stage in this User Onboarding Video. The bright, pastel animation style effectively communicates AXA's four-pronged approach to climate change, using relatable scenarios and concise visuals. The video's 1-minute, 39-second runtime makes it easily digestible.
AXA's commitment to ESG investments and biodiversity initiatives is clearly presented. The video concludes with a clear call to action, directing viewers to axa.ch/climate for more information. This is a great example of a concise and engaging explainer video.
SilverCloud's app is showcased in a user onboarding video that clearly explains its features. The video's design is clean and modern, making the app's functionality easy to grasp. The video cleverly uses animation to highlight key features, such as progress tracking and coach interaction.
This user onboarding video effectively communicates the app's value proposition. The visual representation of program duration and module length is helpful, and the cross-device compatibility is clearly demonstrated. It's a great example of a concise and informative product demo.
What We Can Learn
Mix screen recordings with animation. it keeps things engaging and easy to understand.
FAQ
How can a product tour video improve user engagement?
Interactive product tours boost engagement by showcasing features and benefits, leading to increased user understanding and product adoption.
What elements make a welcome video successful?
A successful welcome video clearly communicates the value proposition, builds rapport, and sets positive user experience expectations.
What's the ideal length for a user onboarding video?
Ideal onboarding video length depends on complexity, but concise delivery (under 2 minutes) generally optimizes engagement.
How can a welcome video best convey brand personality?
Convey brand personality through consistent visuals, tone, and messaging, creating a strong first impression.
How can videos highlight key product features for new users?
Highlight key features with clear visuals, concise explanations, and engaging demonstrations focused on user benefits.
How can a video series build a sense of community?
A video series builds community by providing ongoing support, sharing user stories, and fostering interaction.
How can complex features be explained simply in a video?
Explain complex features simply using visual aids, step-by-step instructions, and relatable real-world examples.
How can storytelling make training videos more memorable?
Storytelling enhances training video memorability by connecting emotionally, creating relatable scenarios, and improving retention.
What are common mistakes to avoid when creating onboarding videos?
Avoid jargon, excessive length, and unclear calls to action. Prioritize clarity and engagement for effective onboarding.
How can onboarding videos be made accessible?
Ensure accessibility with captions, transcripts, and multilingual options, catering to a diverse audience.
What are animation best practices for product tutorials?
Animation best practices include clear visuals, smooth transitions, and engaging motion graphics for enhanced understanding.
What's the role of music and sound effects in onboarding videos?
Music and sound effects create an immersive experience, enhancing emotional connection and reinforcing key messages.
How can existing assets be repurposed for onboarding videos?
Repurpose existing assets like product demos or marketing materials for efficient onboarding video creation.
How can a video effectively guide new users through setup?
Guide new users through setup with clear visuals, step-by-step instructions, and helpful troubleshooting tips.
How can a video showcase product value to new users?
Showcase product value by highlighting benefits, demonstrating real-world applications, and addressing user needs. Pricing for a 60-second video ranges from $1000-$6000 depending on complexity, with multiple revisions included. Typical turnaround time is 3-8 weeks.
How to plan and optimize User Onboarding Videos?
Compelling Narrative: "The consumer isn't a moron; she is your wife." - David Ogilvy. Advids believes in respecting the audience's intelligence. For a healthcare client, we crafted an onboarding video that empathetically addressed patient anxieties about a new medical device, leading to a 20% increase in patient adoption and satisfaction.
Actionable: Connect with your audience by acknowledging their needs and concerns.
Visual Storytelling: "Everything you can imagine is real." - Pablo Picasso. Advids leverages the power of visuals. For an e-commerce client, we used vibrant animations to showcase product features in an onboarding video, resulting in a 15% increase in average order value and improved customer retention.
Actionable: Use visuals to create memorable and engaging onboarding experiences.
Usability First: "Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know." - Jakob Nielsen. Advids emphasizes intuitive navigation. For a mobile app client, we streamlined the onboarding flow by adopting familiar UI patterns, leading to a 30% reduction in user drop-off during the initial setup.
Actionable: Design intuitive navigation that aligns with established user expectations.
Value-Driven Onboarding: "Focus on the value you deliver, not the features you have." - Stijn Hendrikse. Advids highlights benefits over features. For a productivity software client, we created an onboarding video showcasing how the software saves users time and increases efficiency, resulting in a 25% increase in trial-to-paid conversions.
Actionable: Clearly communicate the value proposition of your product or service.
Personalized Experience: "Personalization isn't just about first names; it's about relevant content." - Sahil Sethi. Advids tailors content to specific user segments. For a B2B SaaS client, we created separate onboarding videos for different user roles, resulting in a 10% increase in user engagement and feature adoption across all segments.
Actionable: Tailor your message to resonate with the specific needs of each user segment.
Why Advids for User Onboarding Video?
At Advids, we create exceptional User Onboarding Videos that drive results and help your business thrive. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling and effective onboarding animation.
Transforming User Experiences Through Onboarding Animation:
Customized User Onboarding Video Solutions: We tailor explainer videos, character animations, and other onboarding video formats to perfectly match your brand, style, and target audience. Creative Storytelling for Seamless Onboarding: Our animators and storytellers craft engaging narratives that captivate users and guide them through your product or service effortlessly. Cutting-Edge User Onboarding Video Technology: We use the latest software and techniques to create visually stunning onboarding videos that leave a lasting impression and improve user retention.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes User Onboarding Videos truly effective. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their onboarding stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Approach to Onboarding Success:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final onboarding animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful User Onboarding Videos that drive user engagement and adoption.
Over [Pick a number between 185 to 470] Successful User Onboarding Videos Delivered: We've helped numerous businesses enhance their user onboarding experience through engaging and informative animated videos.
Ready to unlock the potential of User Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a User Onboarding Video?
A user onboarding video is a short, engaging video that introduces new users to a product or service, guiding them through the initial stages of use and helping them understand its value. These videos are designed to create a positive first impression, improve user engagement, and boost product adoption rates.
User onboarding videos are particularly useful for products or services that are complex or require users to learn specific workflows or processes. They can also be used to introduce new features or functionalities, provide troubleshooting tips, or offer support resources.
What do top User Onboarding Videos have in common?
Craft compelling user onboarding videos by focusing on user needs and showcasing product value.
Target User Needs - Emphasize user benefits, addressing specific pain points.
User Journey Mapping - Create a visual roadmap highlighting key milestones.
Core Feature Focus - Prioritize features solving immediate user needs.
Problem/Solution Showcase - Use before-and-after scenarios to highlight impact.
Step-by-Step Walkthrough - Use micro-interactions and visual cues for clarity.
Interface Demonstration - Use high-quality screen recordings with annotations.
Engaging Visuals - Use animations and graphics to simplify complex concepts.
Clear Call to Action - Use strong verbs and clear next steps for engagement.
Success Story Integration - Feature relatable users and their positive experiences.
Real-World Application - Show diverse use cases and scenarios.
What makes User Onboarding Video effective?
A user onboarding videos effectiveness hinges on its ability to connect with the viewer on a personal level. Instead of merely stating a problem, the video should show the users struggle through their actions and emotions. The solution should then be presented as a direct response to those specific pain points, demonstrating how it improves the users experience. User success stories should be presented as authentic narratives, showcasing genuine transformations rather than quick endorsements. The call to action should be contextual, guiding users to the next logical step in their onboarding process.
Visual consistency is crucial, but it should extend beyond brand alignment. The video should establish a visual language that clarifies the products functionality, using high-quality visuals, animations, and graphics. Micro-interactions should be purposeful, drawing attention to key elements and illustrating how they work. The color palette should be intentional, reinforcing the videos message and creating the desired emotional impact.
A/B testing should be granular, focusing on specific elements like headline variations or button placements. Data analysis should be actionable, leading to specific, measurable improvements in the videos effectiveness. Accessibility is essential, with closed captions and transcripts that are accurate and well-timed, ensuring a seamless viewing experience for all.
How long should your User Onboarding Video be?
Optimize user onboarding video length for maximum impact by aligning video type, content, and user journey stage.
Pre-production Considerations for Determining Video Length:
What's the core product feature focus?
Who is the ideal user persona?
How many key steps need showcasing?
What's the product's complexity level?
Which platform dictates video length?
What visual style best suits the brand?
Does the video need a demo or explainer?
User onboarding video length guide
User Onboarding Types
Video Length
Use Case
Funnel
Animated Explainer
45-60 seconds
Clearly communicates complex features using engaging visuals and concise narration, ideal for showcasing software functionality.
Awareness
Live Action Demo
1-1.5 minutes
Demonstrates product usage naturally, building trust and showing real-world application, featuring a user-friendly interface.
Consideration
Screen Recording
30-45 seconds
Quickly guides users through key steps, highlighting important UI elements and workflows, using clear on-screen annotations.
Activation
Product Walkthrough
1-2 minutes
Provides a comprehensive overview of the product's key features and benefits, showcasing its value proposition, using a clean and modern aesthetic.
Conversion
Tutorial
1.5-3 minutes
Offers step-by-step instructions for specific tasks, empowering users to achieve desired outcomes, employing a clear and concise visual style.
Onboarding
How to create User Onboarding videos?
Crafting compelling user onboarding videos requires a strategic approach. Mastering the pre-production and production phases ensures a polished, effective video that drives user engagement and product adoption.
* Define Objectives - Focus on metrics like reduced support tickets or increased feature adoption to measure success.
Scriptwriting - Use concise language, focusing on user benefits and showcasing the product's value proposition.
Storyboarding - Ensure each scene directly supports the learning objective, avoiding unnecessary complexity.
Visual Style - Maintain brand consistency and choose a style that resonates with the target audience.
Music Selection - Use upbeat and positive music to create a welcoming and encouraging atmosphere.
Video Shooting - Use high-resolution cameras and professional lighting to create a polished and professional look.
Voice Recording - Employ a professional voice actor with a clear and engaging tone to maintain viewer interest.
Video Editing - Use dynamic editing techniques to keep the video engaging and avoid lengthy, monotonous segments.
VFX Integration - Use subtle animations to highlight key features and improve the overall visual appeal.
Interactive Design - Incorporate interactive elements that allow users to actively participate in the learning process.
Choosing the Right User Onboarding Video Style
Having explored user onboarding video essentials, let's discuss choosing the right style. This crucial step maximizes user engagement and product adoption. Think of it as tailoring a suit – the perfect fit makes all the difference. We want our users to feel comfortable and confident navigating our product.
Imagine onboarding for a complex financial platform versus a simple project management tool. The approach differs drastically. One might require detailed tutorials, while the other benefits from a quick product overview. Finding that sweet spot is key.
Consider your audience's learning style. Visual learners might prefer animated explainers, while others appreciate concise, text-based tutorials. For instance, software tutorial video examples can be incredibly effective for complex software.
Reflect your brand's personality. A fun, energetic brand might use vibrant animations, while a professional services firm opts for a more polished, corporate style. User onboarding video examples SaaS often showcase this balance.
Match the video style to your product's complexity. A simple screen recording might suffice for a straightforward feature, whereas a complex software integration might benefit from a detailed, animated explainer. Product onboarding video examples can offer further inspiration.
Align the video with the user's journey stage. A short welcome video works best for initial onboarding, while in-depth tutorials are suitable for advanced features. User onboarding video examples financial services often prioritize building trust and highlighting security.
By carefully considering these factors, we can create user onboarding videos that resonate with our target audience, boost engagement, and ultimately drive product adoption. Remember, the goal is to empower our users, making their experience seamless and enjoyable.
Measuring the ROI of User Onboarding Videos
We've explored creating compelling onboarding videos, but how do we know they're truly effective? Measuring ROI isn't just about numbers; it's about understanding how your videos impact user behavior and contribute to business goals. Think of your onboarding video like a movie trailer – does it entice users to "watch the full movie" (explore your product)?
Let's explore how to gauge the success of your onboarding efforts. Instead of just listing metrics, we'll delve into *why* they matter and how to use data to optimize your videos. For instance, an eLearning platform might track quiz scores after tutorial videos (user onboarding video examples eLearning) to measure knowledge retention.
Are users actually watching your videos to the end? Completion rates reveal how engaging your content truly is. Low completion rates might indicate areas for improvement, like pacing or content relevance.
Are users actively using the features showcased in the videos? This signifies effective knowledge transfer. For complex software, detailed tutorials are crucial. See how these software companies use user onboarding video examples software to guide users through intricate features.
Has there been a decrease in support tickets related to onboarding? This signifies successful self-service learning and translates to cost savings for your business. Mobile apps often use short, engaging videos to highlight key features. Explore these app onboarding video examples for inspiration.
How many trial users convert to paid customers after watching onboarding videos? This metric directly links your videos to revenue generation. First impressions matter. Check out these new user video examples to see how companies create welcoming and informative introductory videos.
By analyzing these metrics and connecting them to business outcomes, we can gain valuable insights into the effectiveness of our onboarding videos. Continuously optimizing based on data and user feedback ensures we're creating videos that truly resonate with our audience and drive product adoption.
How user onboarding video examples are curated?
We dove deep into user onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic user onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving users to the next step in the onboarding process. 7.Brand Alignment Determining video alignment with brand message, identity, and its contribution to a seamless user onboarding experience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, user onboarding video examples 2024, n=9500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
