Have you ever wished for a product to intuitively guide you? I am here today to show you how user onboarding videos can achieve just that. In this article, we'll uncover the secrets behind their success, examining how they transform complex processes into simple, enjoyable experiences. Our exploration will reveal the remarkable impact these videos have on user engagement, and what we can learn from the best examples. We'll dive into the data next, showcasing the undeniable power of effective onboarding.
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.
People are 52% more likely to share video content than any other type of content.
Straight from their Ads &
Commerce Blog, Google states that 70% of viewers have bought from a brand after seeing it on YouTube.
These statistics reveal the immense potential of video for engagement, shareability, and ultimately, conversions. User Onboarding Videos can seamlessly guide users, boost product adoption, and drive those coveted conversions. We've curated 30 Attention-grabbing User Onboarding Video examples that immediately commanded our attention and generated excitement.
This user onboarding video showcases the benefits of American Express's Click to Pay with crisp, engaging 2D motion graphics. The narrative is simple yet impactful, highlighting the customer frustration with lengthy checkouts and introducing Click to Pay as the seamless solution.
The visual journey transitions from cluttered checkout screens to the sleek and intuitive Click to Pay interface, emphasizing convenience and security. The video uses vibrant colors and a fast pace to maintain viewer engagement while clearly articulating the value proposition for both customers and merchants.
This compelling explainer video effortlessly communicates the urgency of sustainable urban development. By visualizing the impact of city resource consumption and greenhouse gas emissions through impactful 2D animations, it effectively highlights the concept of urban metabolism. The shift from a linear to circular system is brilliantly demonstrated, offering tangible solutions for resource efficiency.
The video's clean design, vibrant color palette, and upbeat music create a positive and engaging experience, leaving viewers feeling inspired. It's a powerful example of how a well-crafted User Onboarding Video can educate and motivate action, encouraging city stakeholders to visit resourceefficientcities.org for resources and further guidance.
3. OpenText 2D User Onboarding Video - Showcase product value implicitly
In today's fast-paced business world, efficient IT support is crucial. This user onboarding video brilliantly showcases how OpenText's Aviator is transforming the game with its AI-powered chatbot. We are drawn to the video's clean, modern design and the smooth integration of 2D and 3D elements. The video cleverly highlights Aviator's ability to learn from enterprise content and adapt to individual roles, making it a truly personalized solution.
The clear message of empowering both employees and IT teams resonates throughout. Aviator seamlessly handles tasks, from answering HR policy questions to summarizing critical information. This smart chatbot not only enhances the user experience but also frees up overburdened agents, allowing them to focus on more complex tasks and ultimately reducing support costs.
What We Can Learn
Incorporate user testimonials to build credibility and generate excitement.
4. Elaad Simple User Onboarding Video - Explain charging process clearly
This effective user onboarding video effortlessly simplifies the complexities of smart charging technology with minimalist 2D animation. ElaadNL showcases its expertise in optimizing sustainable energy use by illustrating the crucial dialogue between electric vehicles, solar panels, and the power grid.
The clever use of speech bubbles and data visualizations elegantly demonstrates how information is exchanged, highlighting the importance of seamless communication. This video empowers users with a clear understanding of how this technology benefits them, fostering confidence and promoting eco-conscious charging practices.
Ever feel like you're pouring money and time down the drain waiting for hot water? British Gas addresses this common frustration with an engaging user onboarding video, smartly employing animation to simplify a complex issue. The visualization of water waste, cleverly represented by rows of bathtubs, grabs attention from the get-go.
The subsequent animation of the water-saving valve and its benefits, both environmental and financial, transforms a potentially dry explanation into a visually compelling story. This user onboarding video cleverly positions British Gas as a problem-solver and offers viewers a tangible way to save money, time, and resources, leaving a lasting impression of efficiency and environmental consciousness.
We love how this Atlassian user onboarding video instantly captures the overwhelming feeling of too many apps and too much information. The opening visual of swirling messages and icons perfectly depicts the challenge that many teams face. Atlas offers a solution, as this product demo unfolds, showing a clean and intuitive interface. We see how Atlas brings order to the chaos, enabling teams to stay in sync, asynchronously.
Goodbye to endless status meetings and outdated directories! The video's fast-paced energy and punchy messaging highlight the key benefits: knowing what's happening, why, and who's involved. We appreciate how the visuals directly reflect the value proposition, making this a highly effective demonstration of Atlas's ability to streamline workflows and enhance team collaboration.
What We Can Learn
Directly show how your product solves a problem, driving user understanding.
7. Edward Jones Minimalist Onboarding Guide - Improve user engagement gently
We appreciate the clear and effective way this user onboarding video explains the complexities of term life insurance. The relatable scenarios and gentle, upbeat music create a sense of trust and reassurance, perfect for addressing a sensitive topic like financial protection. The video clearly demonstrates how term life insurance can provide peace of mind. It emphasizes affordability while reassuring viewers of its value in covering various life events. The clear call to action and the seamless integration of Edward Jones branding leave a lasting impression, prompting viewers to explore personalized financial solutions.
What We Can Learn
Clear calls to action drive engagement and boost conversions.
8. Medtronic Simple Device Onboarding - Boost user engagement subtly
In the world of medical devices, user onboarding videos need to be clear, concise, and reassuring. We love this Medtronic example because it achieves all three with its smart, simple design. The 2D motion graphics elegantly explain the process of remotely updating the MiniMed 780G insulin pump.
The video efficiently communicates key steps, from contacting Medtronic to installing the app and updating the software. The visuals are engaging and straightforward, making it easy to understand the upgrade process. We appreciate how Medtronic guides users through each step, enhancing the user experience and promoting confidence in the new technology.
What We Can Learn
Guide users with friendly, step-by-step instructions for a smooth experience.
In this compelling user onboarding video, 360Learning masterfully communicates the power of data-driven learning. The opening hook, depicting a common pain point for L&D professionals, instantly resonates with the target audience. The video effectively contrasts the frustration of traditional methods with the sleek, modern interface and insightful analytics of the 360Learning platform.
We all appreciate the emphasis on visualizing what's happening and why, enabling proactive issue identification and informed decision-making. The video's dynamic animations and vibrant colors, synchronized with a modern soundtrack, further enhance the overall visual appeal, making this an excellent example of a product demo that seamlessly blends functionality with aesthetic appeal.
What We Can Learn
Contrast "before" and "after" to showcase the transformation your product offers.
NICE provides workforce management solutions to help businesses optimize their workforce. This video is designed to introduce NICE True To Interval Analytics.
Video Design - The video has a clean, minimalist design with a dark green background and bright, pastel-colored elements. The use of a grid-like pattern emphasizes the data-driven nature of the solution. A combination of animated shapes, simple icons, and visuals with call to action buttons makes this video an engaging User Onboarding Video, visually highlighting how TTI analytics works.
The overall visual style communicates the objective of the video through its clarity and simplicity. It emphasizes the data-driven and precise nature of the NICE TTI Analytics solution, conveying a sense of efficiency and effectiveness.
We admire the elegant simplicity of this SaaS onboarding video for user adoption. The minimalist design, coupled with smooth animations, provides an intuitive guide for navigating the Axis Bank app and its investment features. Each screen transition flows seamlessly, mirroring the effortless investment journey the video promotes.
The video beautifully captures the convenience of managing investments from home, presenting a compelling story of financial empowerment within the familiar comfort of one's couch. We love the concise messaging and clear call to action, encouraging viewers to embark on their investment journey with Axis Bank.
What We Can Learn
Home-comfort visuals create a welcoming feel, boosting engagement.
12. Hotjar Onboarding Process Video - Increase engagement implicitly
Hotjar is a website analytics platform that helps businesses understand user behavior and make data driven decisions. This video is designed to explain the importance of capturing 100% of traffic data over sampling.
Video Design - The video uses a minimalist design with a white background and simple animated graphics. This design is common for User Onboarding Video that focuses on clear and concise information. Arrows pointing toward the webpage reinforce the idea of directing traffic toward your site. Animation is a common practice for product demonstrations and User Onboarding Video. It helps visualize the concept of capturing and sampling user traffic. A single webpage design that changes visually, to highlight the key messaging of the video, is an effective technique in product demonstration and User Onboarding Video.
The minimalist design helps keep the viewer engaged on the topic of 100% traffic capture versus sampling, avoiding distractions from the core message. The video's overall tone is informational and persuasive, conveying the benefits of capturing all user sessions.
This video is a great example of a software user onboarding video. It uses an abstract animated design, a modern minimalist approach. The visual style is very clean and engaging. Vibrant colors, like purple and green, and bold lines, keep the audience engaged.
Video Design - The video design, using bold lines and abstract shapes with minimal text, explains a complex subject in a simple and engaging manner. Bold colors help communicate the complex and powerful nature of cloud automation, while the overall tone remains positive and lighthearted.
This ensures the video is accessible to a broad audience, making it very engaging and easy to understand.
OECD is an international organization focused on building better policies for better lives. Their video is designed to show how to adapt to climate change by highlighting the example of countries who are preparing for the changing climate.
Video Design - This SaaS user onboarding video utilizes a clean and minimal design, featuring 3D animated graphics that look like cutouts. The graphics are simple yet engaging, the color palette uses shades of blue and green, which helps to create a sense of calm and professionalism. The animation is smooth and fluid, which creates a sense of urgency.
The tone of the video is informative and engaging, as it explains climate change's impacts on various countries. The video's graphic style is used to make climate change relatable by utilizing these geometric shapes and animations, which emphasizes the concept of adapting to a changing climate.
Cargill and DSM are collaborating to help food and beverage manufacturers deliver products with significantly reduced sugar. This user onboarding video example is designed to raise awareness of the importance of sugar reduction and promote the new solution. The video begins with a visual representation of the recommended daily intake of sugar, highlighting the issue of excess sugar consumption. Simple graphics and bold text make the content easy to understand and visually appealing.
Video Design - The video progresses to display the impact of consuming too much sugar, ending with the introduction of the solution. The video uses an optimistic tone that is encouraging and motivating for viewers, highlighting the potential benefits of sugar reduction. The video's overall design emphasizes the need for a solution, positioning the company as the key to resolving the issue of sugar consumption.
The video's design is simple, clean, and easy to understand. It utilizes engaging and impactful graphic elements. Bright colors, such as turquoise, yellow, and purple, along with minimalist icons and graphics create a visually appealing and informative experience.
Google's audio recognition technology is designed to provide a safe and secure experience. This video is designed to help users understand how their privacy is protected when using Google products.
Onboarding Video for User Adoption - This video uses simple illustrations and vibrant colors, making it inviting and easy to understand. It showcases Google's global reach and inclusivity by using different languages, including Arabic, Russian, and English. This is a great example of a user onboarding video, as it uses simple language, bright graphics, and clear visual cues to educate users.
Video Design - The video tone is calm and reassuring, highlighting the importance of user privacy. The use of bright colors and simple illustrations helps to create a positive and welcoming experience, demonstrating how Google values and prioritizes user privacy. The animation style makes the information easy to understand and accessible for users of all ages, showcasing the benefits of using Google products.
The visual storytelling in this PTC video truly captivates, taking a deep dive into RNA splicing through the lens of a relatable cupcake analogy. We all appreciate how the video's clean, uncluttered animation style enhances the clarity of the message, making the complex scientific concept approachable for a broader audience.
The transformation of the cupcake icon, mirroring the process of splicing, is exceptionally clever. This visual metaphor strengthens understanding and promotes retention. PTC has crafted a compelling onboarding video for user engagement that brilliantly demystifies science through visual communication, illustrating how a simple analogy can profoundly impact understanding.
What We Can Learn
Transform your product's features into memorable visuals; viewers will remember and act.
This is a User Guide Video for Onboarding that aims to introduce a financial solution, converting savings into guaranteed income payments. It's simple, straightforward, and uses bright colors, minimal text, and animations to illustrate how the solution works. The video is friendly and approachable, making it easy for the audience to understand the core concepts.
Video Design - The visual design, with animations and clear text, is effective in driving the video goal of showing how the solution works. The design is easy to understand, which reinforces the message that the product is a straightforward way to convert savings into regular income payments.
The tone is confident and reassuring, which communicates that the company is reliable and can help customers achieve their financial goals.
Coinbase is a platform that helps people buy, sell, and store cryptocurrencies. This video is designed to introduce Compound, a protocol that lets anyone earn interest on their cryptocurrency.
Video Design - This Feature Capability Video for User Onboarding uses simple animations and stylized illustrations to help users understand the concept of compound interest and how to apply it to cryptocurrency. The video uses bright colors and bold typography, making it easy to follow and understand.
The video uses a combination of animation and illustrations, creating a fun and engaging experience. The video's graphics are bright and eye-catching, with a clear focus on the benefits of using Compound. The video is designed to help users easily learn how to use the platform, and its design makes it a good User Onboarding Video. The video's visual style helps to communicate the benefits of earning interest on cryptocurrency, and the video's upbeat tone makes it inviting and approachable. The use of illustrations and animation makes the video engaging and helps to explain complex concepts in a simple way. The visual style of the video is able to communicate the objective of the video by showcasing the benefits of Compound and highlighting the simplicity of the platform.
This is a powerful interface demonstration video for user onboarding. It uses simple yet visually compelling animated graphics to illustrate the benefits of the platform. The red and white color palette throughout the video emphasizes the brand's identity.
Video Design - The video uses a combination of flat and 3D graphics, creating a clean and modern visual style. Simple geometric shapes and clean lines create a minimalist and engaging experience. The graphics effectively emphasize the benefits of the platform, making it a strong onboarding video.
The design style and tone of the video successfully communicate the message. It clearly articulates the key challenges companies face in meeting their sustainability goals. The positive tone suggests that the platform can help companies overcome these obstacles, achieving their ESG goals and driving positive impact. This video effectively showcases the value proposition of the platform, creating a strong call to action.
This is a platform onboarding video for user adoption, designed to help customers understand the benefits of comprehensive coverage. It uses a playful, animated style with bright colors and cute characters to make the information easy to remember and digest.
Video Design - The car is depicted as a cartoon character, and the situations that are covered by comprehensive coverage are represented by various humorous, colorful, and quirky characters, for example, a vandal, a dragon, and a bear. The overall design is very simple with clear and concise visuals, which makes the video easy to understand.
The bright colors and playful characters create a fun and engaging tone, which makes the video more memorable. The overall video aims to build brand awareness and trust by highlighting comprehensive coverage and showcasing the positive experiences it offers to its customers.
This is a fantastic app demo video for user onboarding. It's designed to show businesses how easy it is to manage sales across different channels. The video does a great job of conveying the platform's simplicity and ability to streamline online retail.
Video Design - The video uses a bold, animated style with a bright color palette of blues and oranges, which are common on social media platforms. This style is visually appealing and creates an energetic, playful tone, which is perfect for user onboarding videos. The simple animation and clear graphics make it easy for viewers to understand how the platform works and its benefits.
The video is a great example of how to use visual language to connect with a target audience. The energetic, colorful tone and simple illustrations create a fun and approachable atmosphere that is inviting and engaging for potential users.
This is an app onboarding video for user engagement, designed to introduce a new tool for creating maps that meet the needs of the user. The video opens with a map application, showcasing different map views, demonstrating how maps can be customized with various styles. This sets the stage for the core functionality of the tool.
Video Design - The video then highlights the gallery, which features a number of map templates. The interface is user friendly, and the video shows how easy it is to select a template, choose a style, and then customize the map. The video is quick paced, which is ideal for onboarding users.
The visual style effectively communicates the objective of the video. The simple design highlights the gallery and the ease of map customization. The video is straightforward and informative, with a professional and friendly tone. The key benefits of the tool are clearly showcased, including the variety of map styles and the user-friendly interface. These elements drive the video goal, which is to introduce the new tool and encourage users to try it.
This video is a fantastic example of an App Tour Video for User Onboarding. It uses a simple, animated style with bright colors and minimalist design to effectively communicate the organization's mission. The video's clear visual elements guide the viewer through the process of how the supplements are made and distributed, making it easy to understand and engaging.
Video Design - The video features simple characters and geometric shapes that highlight the brand, creating a playful and positive tone. The use of clear text highlights the organization's work and its positive impact on children, reinforcing the message that the supplements are helping children grow stronger and healthier.
This video is a great example of how to use animation to create an engaging and informative App Tour Video for User Onboarding. The video's simple design and clear visuals make it easy to understand and remember, while the bright colors and playful tone create a positive and uplifting experience for the viewer.
This is an application feature video for user onboarding, designed to showcase the new analytics capabilities and their impact on customer service. The video focuses on the platform's analytics dashboard, highlighting its functionality and visual appeal.
Video design employs a clean and professional style, aligning with the brand aesthetic. Clear visuals, interactive filters, and dynamic charts are used to effectively demonstrate the product's value.
The video uses a neutral tone and simple language, effectively communicating the benefits of the new analytics capabilities without overwhelming the viewer. Charts, graphs, and data visualizations illustrate the impact of these new features on customer service metrics. This approach effectively drives the video goal of showcasing the value of the platform and encourages viewers to explore it further.
The Robert Koch Institute video is designed to explain the need for nationwide genomic surveillance, specifically for antimicrobial-resistant pathogens, to better detect and manage outbreaks in Germany. This video is a powerful tool for educating the public about the importance of genomic surveillance.
Video Design - The video uses a clean and informative visual design style, employing clear and concise graphics that highlight the key concept of genomic surveillance. Animated maps and data visualizations effectively communicate the complex process and its benefits.
Animated Onboarding Video for User Engagement - The video adopts a matter-of-fact and informative tone, making it clear and engaging for a professional audience. This approach effectively communicates the benefits of the solution to public health authorities, clinicians, and the public.
Algolia helps businesses improve the search experience for their customers. This video is designed to introduce viewers to the problem of manual work and demonstrate how Algolia can help solve it.
Video Design - This Animated Onboarding Video for User Interface uses a simple and clean visual design, graphics are minimalist and cartoon-like, with a focus on bright colors and bold shapes. The video uses a clear and concise animation style to communicate the message effectively, the overall visual tone is friendly and approachable, which makes it easy for viewers to relate to the story.
The visual style of the video is able to communicate the objective by showcasing the problem and then highlighting how Algolia can help. The animation style is upbeat and optimistic, which helps to create a positive impression of the solution. The use of simple visuals makes the message easy to understand, even for viewers who are not familiar with Algolia. This makes the video a valuable tool for attracting and engaging new customers.
Absorb LMS is a Learning Management System that provides the tools to market, deliver, track, and get paid for training products. The video is designed to showcase how easy and intuitive the platform is to use, and how it can help businesses of all sizes sell their online courses.
Animated User Guide Video for Onboarding is a simple, minimalist design with clean, flat graphics, featuring a modern web style that is visually appealing and easy to understand. The interface is simple and intuitive, making it easy for users to navigate and find the information they need, highlighting the ease of use for users.
The video's overall tone is positive and optimistic, emphasizing the benefits of using the platform, creating a sense of confidence and excitement in the user onboarding process. The video successfully communicates the objective of the platform by showcasing its key features and benefits.
This video is a SaaS onboarding video for user engagement, designed to highlight how the company can help individuals and businesses adapt to climate change. It features flat design illustrations, vivid and cheerful colors associated with sustainability and positivity, reflecting the company's dedication to a brighter future. Simple illustrations explain complex concepts like climate change, making it easier for viewers to understand and relate to the topic.
Video Design - The video style successfully conveys the message of the company's commitment to climate protection. Colorful illustrations and simple animation make the video engaging and easy to follow. The overall tone is optimistic, reflecting the company's belief in the power of collective action to address climate change.
The video effectively communicates the company's mission to be a pioneer in climate protection. The simple design and engaging narrative are effective at communicating the company's message to a broad audience.
A compelling User Onboarding Video, this piece effortlessly balances product demonstration with engaging storytelling. We all connect with the visual depiction of a stressed individual finding solace through SilverCloud's support and tools. The strategic use of screen recordings, combined with charming 2D animations, effectively showcases the platform's diverse offerings, highlighting the comprehensive mental health resources available to users. This balanced approach ensures the video stays informative yet avoids becoming overly technical, appealing to a broader audience interested in exploring SilverCloud.
What We Can Learn
Mix screen recordings with animation. it keeps things engaging and easy to understand.
FAQ
What are the key elements of an effective user onboarding video?
Effective onboarding videos have a clear objective, concise messaging, and engaging visuals, guiding users toward a specific action.
How long should my user onboarding video be?
Optimal length is 30 seconds to a few minutes, balancing information delivery with user attention spans. Consider complexity and user needs.
What kind of tone and style should I use for my user onboarding video?
A friendly, informative tone fosters user confidence. Match the tone to your brand and target audience.
How can I use visuals and animation to enhance my user onboarding video?
Visuals and animation simplify complex concepts, highlight features, and maintain engagement. Use them strategically to guide users.
What are some best practices for scripting user onboarding videos?
Use clear, concise language, focusing on benefits and addressing user pain points. Structure the script logically for easy comprehension.
What are the different types of user onboarding videos I can create?
Product tours, tutorials, welcome videos, and progress-based onboarding cater to different needs and learning styles.
How can I tailor my user onboarding video to different user segments?
Tailoring involves understanding user segments' specific needs and creating targeted content and messaging.
What are the costs associated with producing a user onboarding video?
Costs vary based on complexity, length, and style, starting from $1000 for a basic 60-second video.
How much time does it typically take to create a user onboarding video?
Typical production timelines range from 3-8 weeks, accounting for project scope and revisions.
What kind of team or resources do I need to create a user onboarding video?
A skilled team with expertise in scripting, 2D/3D animation, motion graphics, and video editing is essential.
How can I repurpose existing assets for my user onboarding video?
Repurposing existing assets like product demos or marketing materials can optimize budget and timeline.
How can I integrate user onboarding videos into my overall marketing strategy?
Integrate onboarding videos into email campaigns, website landing pages, and in-app tutorials for a cohesive user experience.
How can I ensure my user onboarding video is accessible to all users?
Captions, transcripts, and keyboard navigation ensure accessibility for all users, promoting inclusivity.
What are some common challenges businesses face when creating user onboarding videos?
Common challenges include unclear objectives, ineffective scripting, and a lack of user-centricity.
How can I combine video with other onboarding methods for a more holistic approach?
Combining videos with interactive guides, FAQs, and in-app messaging creates a comprehensive and effective onboarding experience.
How to plan and optimize User Onboarding Videos?
Compelling Narrative: "The consumer isn't a moron; she is your wife." - David Ogilvy. Advids believes in respecting the audience's intelligence. For a healthcare client, we crafted an onboarding video that empathetically addressed patient anxieties about a new medical device, leading to a 20% increase in patient adoption and satisfaction.
Actionable: Connect with your audience by acknowledging their needs and concerns.
Visual Storytelling: "Everything you can imagine is real." - Pablo Picasso. Advids leverages the power of visuals. For an e-commerce client, we used vibrant animations to showcase product features in an onboarding video, resulting in a 15% increase in average order value and improved customer retention.
Actionable: Use visuals to create memorable and engaging onboarding experiences.
Usability First: "Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know." - Jakob Nielsen. Advids emphasizes intuitive navigation. For a mobile app client, we streamlined the onboarding flow by adopting familiar UI patterns, leading to a 30% reduction in user drop-off during the initial setup.
Actionable: Design intuitive navigation that aligns with established user expectations.
Value-Driven Onboarding: "Focus on the value you deliver, not the features you have." - Stijn Hendrikse. Advids highlights benefits over features. For a productivity software client, we created an onboarding video showcasing how the software saves users time and increases efficiency, resulting in a 25% increase in trial-to-paid conversions.
Actionable: Clearly communicate the value proposition of your product or service.
Personalized Experience: "Personalization isn't just about first names; it's about relevant content." - Sahil Sethi. Advids tailors content to specific user segments. For a B2B SaaS client, we created separate onboarding videos for different user roles, resulting in a 10% increase in user engagement and feature adoption across all segments.
Actionable: Tailor your message to resonate with the specific needs of each user segment.
Why Advids for User Onboarding Video?
At Advids, we create exceptional User Onboarding Videos that drive results and help your business thrive. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling and effective onboarding animation.
Transforming User Experiences Through Onboarding Animation:
Customized User Onboarding Video Solutions: We tailor explainer videos, character animations, and other onboarding video formats to perfectly match your brand, style, and target audience. Creative Storytelling for Seamless Onboarding: Our animators and storytellers craft engaging narratives that captivate users and guide them through your product or service effortlessly. Cutting-Edge User Onboarding Video Technology: We use the latest software and techniques to create visually stunning onboarding videos that leave a lasting impression and improve user retention.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes User Onboarding Videos truly effective. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their onboarding stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Approach to Onboarding Success:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final onboarding animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful User Onboarding Videos that drive user engagement and adoption.
Over [Pick a number between 185 to 470] Successful User Onboarding Videos Delivered: We've helped numerous businesses enhance their user onboarding experience through engaging and informative animated videos.
Ready to unlock the potential of User Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a User Onboarding Video?
A user onboarding video is a short, engaging video that introduces new users to a product or service, guiding them through the initial stages of use and helping them understand its value. These videos are designed to create a positive first impression, improve user engagement, and boost product adoption rates.
User onboarding videos are particularly useful for products or services that are complex or require users to learn specific workflows or processes. They can also be used to introduce new features or functionalities, provide troubleshooting tips, or offer support resources.
What do top User Onboarding Videos have in common?
Animated Explainer - A visually appealing way to explain complex concepts.
Motion Graphics - A dynamic and engaging way to showcase product features.
3D Product Demo - A realistic and immersive way to demonstrate product functionality.
Whiteboard Animation - A simple and effective way to explain complex processes.
Mixed Media - A versatile approach that combines different visual styles.
Live Action - A realistic and engaging way to showcase real-world use cases.
Screen Recording - A practical way to demonstrate product features and workflows.
User Interface - A clear and concise way to guide users through the product interface.
Call to Action - A clear and compelling way to encourage users to take the next step.
Interactive Elements - An engaging way to keep users actively involved.
Visual Storytelling - A powerful way to connect with users on an emotional level.
Personalized Content - A tailored approach that addresses individual user needs.
What makes User Onboarding Video effective?
A captivating user onboarding video is a powerful tool for guiding new users through the initial stages of product use and helping them understand its value. The key to creating an effective onboarding video is to design it to be both informative and engaging, providing users with the information they need to get started while keeping them interested and motivated.
A fundamental aspect of creating an effective user onboarding video is to craft a compelling narrative that captures attention and guides users through key information in a natural and engaging way. This can involve using a relatable protagonist, introducing a problem that the product solves, showcasing the product's benefits, and highlighting the positive outcomes of using the product.
A successful user onboarding video should be visually appealing, using high-quality visuals, animations, and graphics to enhance engagement and make the video more enjoyable to watch. This can involve using professional-quality footage, incorporating engaging animations, and using a visually appealing color palette.
How long should your User Onboarding Video be?
The ideal length for a user onboarding video is a delicate balance between providing enough information to be helpful and keeping the video concise enough to hold viewers' attention. A well-crafted video should be just long enough to convey the essential information without overwhelming the user.
A fundamental approach to determining the ideal length for a user onboarding video is to consider the complexity of the product or service being introduced. For simple products or services, a shorter video may be sufficient, while more complex products or services may require a longer video to cover all the necessary information.
Pre-Production Considerations
What is the primary goal of the video?
What are the key features and functionalities to be highlighted?
What are the common challenges users face?
What are the desired actions for users after watching the video?
How much time do users have to watch the video?
What is the target audience's level of technical expertise?
What is the overall tone and style of the video?
How to create User Onboarding videos?
Creating a user onboarding video involves a multi-step process that encompasses pre-production, production, and post-production phases. The goal is to create a video that is both informative and engaging, providing users with the information they need to get started while keeping them interested and motivated.
A crucial step in creating an effective user onboarding video is to define specific goals for the video, such as increasing product adoption or reducing customer churn. This can help you focus your content and ensure that the video is aligned with your overall onboarding strategy.
Pre-Production
Define video objectives
Develop a script
Create a storyboard
Choose a visual style
Select music and sound effects
Gather necessary footage
Production
Shoot video footage
Record voiceover
Edit video footage
Add visual effects
Incorporate interactive elements
Boost Customer Support with Onboarding Videos
User Onboarding Videos can significantly enhance customer support by offering a proactive and self-service approach:
Reduced Support Tickets: Videos can address frequently asked questions and troubleshoot common issues, reducing the volume of support requests.
Improved Customer Satisfaction: Customers appreciate the convenience of readily available video tutorials, leading to a more positive support experience.
Faster Issue Resolution: Visual Guides can help customers quickly resolve problems on their own, minimizing downtime and frustration.
Knowledge Base Enhancement: onboarding videos can be integrated into a company's knowledge base, providing a comprehensive and easily accessible resource for customers.
User Onboarding Videos: A Guide for Every Industry
User Onboarding Videos have broad applications across various industries:
Software: Demonstrate software features, guide users through initial setup, and explain complex workflows.
Healthcare: Educate patients about new treatments, explain pre- and post-operative procedures, and provide medication instructions.
Finance: Guide customers through online banking platforms, explain investment options, and demonstrate financial planning tools.
Manufacturing: Train employees on new equipment, explain safety procedures, and showcase product assembly processes.
Boost Conversions with Onboarding Videos
User Onboarding Videos can be a powerful tool for boosting conversion rates by effectively communicating value and addressing customer hesitations:
Highlight Key Benefits: Clearly demonstrate how your product or service solves specific customer problems and fulfills their needs.
Address Common Objections: Proactively address potential concerns or doubts that prospects might have, Building Trust and confidence.
Compelling Call to Action: Include a clear and persuasive call to action, encouraging viewers to take the next step in the sales process.
Social Proof & Testimonials: Incorporate customer Testimonials or case studies to demonstrate the positive experiences of others.
User Onboarding Videos: A Customer Journey Roadmap
User Onboarding Videos can strategically enhance the customer journey by providing a clear and engaging path from awareness to advocacy:
Visualize the Journey: Videos can map out the different stages of the customer journey, providing a clear understanding of the process.
Address Pain Points: Proactively address common customer challenges and concerns, building confidence and trust.
Drive Desired Actions: Guide viewers through the marketing funnel, encouraging them to take specific actions like requesting a demo or making a purchase.
Crafting Engaging Onboarding Videos
Target Audience: Tailor the video's content, tone, and style to resonate with your specific audience's needs and preferences.
Clear Goals: Define the desired outcome of the video, whether it's increased product adoption, reduced support tickets, or improved customer satisfaction.
Brand Consistency: Ensure the video aligns with your brand's visual identity, messaging, and tone of voice.
Conciseness & Clarity: Keep the video focused and to the point, avoiding unnecessary jargon or overly complex explanations.
Onboarding Video Strategies for Product Launches
Product Demo Videos: Showcase the core features and functionalities of your product or service in action.
Tutorial Videos: Provide step-by-step instructions on how to use specific features or complete tasks.
Welcome Videos: Introduce new customers to your company and product, setting a positive tone for their experience.
Animated Explainer Videos: Use animation to simplify complex concepts or processes, making them more engaging and accessible.
Boosting Retention with Onboarding Videos
User Onboarding Videos can contribute to improved customer retention by fostering a positive initial experience and providing ongoing support:
Positive First Impression: Create a welcoming and engaging video that sets a positive tone for the customer's journey with your product or service.
Reduce Friction: Simplify the onboarding process and make it easy for customers to understand and use your product, minimizing frustration.
Ongoing Support & Resources: Provide access to additional video tutorials or support materials that customers can refer to as needed.
Build a Community: Use videos to Foster a Sense of Community among your customers, encouraging them to connect with each other and share their experiences.
Crafting Engaging Onboarding Videos
Define Clear Objectives: Establish specific goals for the video, such as increasing product adoption or reducing support inquiries.
Professional Production: Invest in quality visuals, audio, and editing to ensure a polished and engaging viewing experience.
Script & Storyboard: Develop a well-structured script and storyboard to guide the video's content and flow.
Accessibility: Include captions or transcripts to make the video accessible to a wider audience.
User Onboarding Video Pitfalls to Avoid
Excessive Length: Keep the video concise and focused, avoiding unnecessary details or tangents.
Lack of Clarity: Use clear and simple language, avoiding jargon or technical terms that your audience may not understand.
Ignoring Brand Identity: Ensure the video's visuals, messaging, and tone align with your brand's overall identity.
No Call to Action: Clearly guide viewers on what they should do next, whether it's signing up for a trial or exploring specific features.
How user onboarding video examples are curated?
We dove deep into user onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic user onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving users to the next step in the onboarding process. 7.Brand Alignment Determining video alignment with brand message, identity, and its contribution to a seamless user onboarding experience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, user onboarding video examples 2024, n=9500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
