30 Video Branding Examples That Showcase Brand Storytelling

Imagine this a picture is worth a thousand words, but a video? A million, easy! Ever felt like your message is lost in the digital echo chamber? It's a jungle out there, and video branding is your machete. Our brains are wired for visuals they process them a whopping 60,000 times faster than text. Smart brands know this and are using video to cut through the noise and connect with their audience on a deeper level. Just how powerful is video? The numbers speak for themselves.

• 79% of people say they've been convinced to buy or download a piece of software or app by watching a video.
• 85% of video-viewing occasions get most of the peoples' attention.
• 60% of people prefer watching online video content to television.

These stats highlight the undeniable shift in consumer behavior and the immense potential of video to influence purchasing decisions. Video Branding empowers you to tap into this potential, transforming passive viewers into engaged customers. Let's dive in and explore 30 Inspiring Video Branding examples to unlock actionable strategies and ignite your brand's video marketing success.

1. Intel 3D animation video branding - Build brand awareness implicitly

Granulate's product demonstration video stands as a prime example of how to effectively communicate complex technical concepts without sacrificing visual appeal or engagement. By leveraging a visually rich aesthetic, the video immediately captures the viewer's attention, showcasing its profiler in action through a dynamic interplay of 3D server visualizations and sleek UI mockups. The narrative, subtly conveyed through intuitive UI interactions and insightful data visualizations, effortlessly explains how Granulate’s tool provides crucial visibility into code performance.

Video Branding takes center stage with a consistent, neon-infused color palette and an upbeat electronic soundtrack that creates a distinct sense of technological innovation. The video underscores the ease of deployment across various platforms and the wide range of supported languages. Ultimately, Granulate's video effectively positions its profiler as the key to unlocking continuous optimization, enabling companies to streamline their cloud infrastructure and achieve peak performance.

2. PacketLight 2D Branding Video

In a digital age where bandwidth needs explode, PacketLight Networks emerges as a solution provider for high-capacity optical transport. Their 400G solutions cleverly address the ever-growing demands of data transmission while emphasizing cost-effectiveness. Video Branding cleverly captures the essence of innovation through futuristic visuals and subtle animations, creating a compelling narrative around technical data.

The video demonstrates a deep understanding of its target audience, highlighting not just the product's capabilities but also its impact on reducing network costs and enhancing security. The clear visualization of complex concepts like encryption and scalable architecture makes the video easily digestible for even non-technical viewers.

3. Syncsort Animated Explainer Video - Simplify selling implicitly

For music retailers struggling with the complexities of online selling, CEDCommerce presents a dynamic video showcasing its Reverb WooCommerce integration. Video Branding is tastefully woven throughout, highlighting the integration's ability to tap into Reverb’s massive audience. From automating order processing to simplifying inventory management, the video paints a picture of efficiency.

The engaging 2D animation and upbeat music create a positive viewing experience, while the clear explanations and relatable scenarios resonate with the target audience. The video’s clever use of visual metaphors, like the delivery truck symbolizing speed and efficiency, adds a layer of depth and memorability to the message, showcasing the integration as a game-changer.

4. Rx EDGE

If you're seeking an animated video marketing example, consider this Midixtral piece. It cleverly addresses the pain point of patients navigating a complex media world when seeking healthcare solutions. By focusing on in-pharmacy engagement, the video highlights a unique approach.

What makes this example stand out is its impactful use of 2D animation. Instead of relying on live-action footage, it visually clarifies the power of targeted in-pharmacy placement for video branding, illustrating the patient journey and Midixtral’s potential. The video culminates in a compelling call to action, urging brands to contact Rx EDGE.

5. CSL Animated Story Video

CSL's Video Branding brilliantly encapsulates their dedication to patient well-being. It's more than just a historical recounting; it's a visual testament to their promise of life-enhancing therapies. The timeline, meticulously designed, traces their evolution from a single promise to a global biotechnology leader.

With carefully chosen 2D animation, the video effectively highlights CSL Behring's focus on rare diseases and CSL Plasma's extensive collection network. This narrative, complemented by upbeat music, creates an inspiring experience, motivating viewers to explore CSL's impact on healthcare.

6. Siemens Visual Branding Video

Siemens Teamcenter Quality is a cloud based solution that helps automotive suppliers collaborate efficiently. The video is designed to introduce Teamcenter Quality, and highlight its benefits for automotive suppliers.

Video Design - The video uses a simple and clean design, with bold white text on a dark blue background. The video uses several animated illustrations to depict the product's functionality. This is a great example of a Video Branding Video because the simple and clean design helps to create a professional and trustworthy image for Siemens Teamcenter Quality. The use of the product's color palette in the graphics and the use of bold text, helps to emphasize the key benefits of the software.

The visual style of the video effectively communicates the objective of the video. The use of simple animations and clear graphics makes it easy for viewers to understand the product's functionality and benefits. The video's tone is professional and informative, emphasizing the importance of collaboration and efficient data exchange within the automotive industry. The video helps to establish Siemens as a trusted and reliable partner for automotive companies that require a collaborative cloud based quality solution.

7. Blend

Blend is a company creating simple, engaging video content for its customers. The video is designed to explain what dividends are to a new investor.

Video Design - The video uses an engaging, casual style. It features a bright, colorful design, with a minimalist background, and is set in a classroom setting with a cheerful tone. The video uses simple animation and graphics, with bright colors and a playful design to appeal to younger investors. This makes it a good Video Branding Video for a company focused on financial education and simplicity.

The use of a simple, easy-to-understand animation style and a friendly presenter helps explain a complex financial concept. This creates a relaxed tone and establishes trust. The video uses a casual, friendly style to make financial concepts more approachable and engaging.

8. US Ecology 2D Motion Graphics Video

The video is designed to inform retailers how US Ecology and Smarter Sorting can solve common retail waste issues.

Video Design - The video utilizes simple graphic animation, a minimal design style, to create a Video Branding Video for US Ecology. Key graphics are used throughout the video to communicate the brand's goal: to provide a more sustainable solution for retail waste classification.

The visual design of the video is engaging, concise, and impactful. The animation style ensures the audience can easily understand the waste classification and compliance solutions US Ecology provides. The clean, minimalistic design aesthetic is consistent with the brand's ethos of sustainability and efficiency. The video uses a vibrant, energetic tone to communicate the value of their partnership. This ensures that the video captures the audience's attention and leaves a lasting impression of the brands.

9. Fit2work

Fit2work is a leading Australian provider of police checks and background screening services. The video is designed to showcase the company's service and highlight the importance of conducting background checks.

Video Design - The video's visual design is simple, bright, and modern. It uses bold, bright colors that are easily identifiable with the Fit2work brand. Animated graphics and illustrations highlight the key services and benefits of the Fit2work platform. The use of animation throughout the video keeps the viewer engaged and provides a lighthearted tone that is appealing to the target audience. The video's overall design is clean and modern, making it a good Video Branding Video.

The visual style effectively communicates the objective of the video, which is to highlight the value of using Fit2work's background screening services. The video uses animated graphics and illustrations to emphasize the key benefits of using Fit2work. The video is designed to be engaging and informative, which makes the message clear and easily digestible for the target audience. The video maintains a positive and upbeat tone, which helps to create trust and confidence in the company and its service.

10. UOB Informative Animated Video

UOB is a financial institution that offers a variety of banking services, the video is designed to promote the UOB LockAway account, which is a savings account that provides extra security for your money.

Video Design -
This Video Branding Video uses a simple visual style with a bright blue background and white graphics. It focuses on highlighting the key features of the account through clear text and concise animations. A checkmark icon on a shield emphasizes safety, which is the main feature being promoted. The design of the lock icon represents the concept of locking away your money, further reinforcing the main message.

The visual style effectively communicates the objective of the video to promote a secure savings account. The video's tone is reassuring and trustworthy, showcasing UOB's commitment to providing peace of mind to its customers. The clean and straightforward approach makes the content engaging and easy to understand, catering to a wide audience that is increasingly concerned about the security of their savings.

11. ManageEngine 2D Animated Video - Showcase brand personality

Overwhelmed sysadmins will find a kindred spirit in this humorous yet accurate portrayal of their daily struggles with endpoint security. Hexnode’s video branding cleverly uses notification bubbles as visual metaphors for the constant barrage of threats. The vibrant 2D animation, along with a diverse and inclusive character design, adds to the video's overall appeal.

Hexnode seamlessly blends information delivery with visual storytelling, making even complex technical concepts easy to understand. This well-crafted narrative, coupled with smooth transitions and a fast-paced editing style, positions Hexnode UEM as the answer to a sysadmin's prayers.

12. Moogsoft

Moogsoft helps IT operators with AI, so they can do the important stuff in their lives. The video is designed to communicate Moogsoft's ability to be an IT operator's perfect companion.

Video Design - The video uses a simplified, light-hearted style that is relatable for its target audience, IT operators. Moogsoft uses whimsical cow characters, and vibrant colors. The overall design is consistent with the video messaging. This Video Branding Video uses clean graphics and simple animation.

The visual style of the video effectively communicates the message of Moogsoft being a solution that eliminates tedious work. Moogsoft uses a lighthearted tone to show IT operators that Moogsoft understands their pain points and will help them to have more time for themselves. Moogsoft wants to make IT operations easy for their customers.

13. LexisNexis

LexisNexis is a company that focuses on helping organizations navigate the complex landscape of sanctions. This video is designed to introduce viewers to the topic of sanctions and how they affect businesses, while explaining the importance of due diligence and ongoing monitoring.

Video Design - The video features a sleek and modern design, with a futuristic feel. It showcases a dynamic visualization of sanctions, using graphic elements and 3D models. The use of vibrant colors, like blue and red, draws attention to key information. The video employs a consistent color scheme, clean lines, and minimal text, resulting in a visually appealing and informative Teaser Branded Video. This aesthetic approach not only makes the video easy to understand but also reinforces the brand's image of professionalism, innovation, and expertise in the field of sanctions compliance.

The use of animation and 3D models helps to simplify the complex topic of sanctions. The video's narrative is straightforward and concise, using clear language to explain the different types of sanctions and their impact on businesses. The use of subtle transitions and visual cues helps maintain viewer engagement. This video achieves a professional yet approachable tone, effectively communicating the need for organizations to take a proactive approach to mitigating risk in today's globalized and ever-changing sanctions landscape.

14. HR Acuity

HR Acuity is a company that specializes in helping organizations manage employee relations issues. The goal of the video is to highlight the importance of having a comprehensive solution to manage employee relations. The video is designed to show how HR Acuity can transform the way organizations manage these issues, achieve consistency, improve outcomes, and mitigate risk.

Video Design - The video features a clean and minimalist design, utilizing bright and bold color schemes. The color palette of green and blue combined with the simplistic white background, make this a good Teaser Branded Video for HR Acuity, as it represents a modern and professional approach to employee relations management. The video also uses animated icons and line graphics to effectively illustrate the concepts of employee relations and the importance of managing these issues proactively. The simplicity of the visuals emphasizes the effectiveness of the HR Acuity solution.

The visual style of the video effectively communicates the video's objective of driving action. The use of bold text and clear, concise messaging in the video helps to make the content engaging. The narrative of the video emphasizes the importance of managing employee relations effectively, which creates a sense of urgency and motivates viewers to learn more about HR Acuity's solution. The overall tone of the video is professional and informative.

15. FireMon

FireMon is a security process automation solution that helps organizations manage their security infrastructure and meet compliance requirements. This video is designed to introduce the different levels of automation that FireMon offers.

Video Design - FireMon uses a vibrant, modern color palette in its video. The visual style includes dynamic isometric design elements and a focus on security-related visuals such as locks, keys, and data centers. The use of simple, bold text overlays highlights the key features of FireMon's automation solution and makes it a strong Teaser Branded Video.

The video utilizes a clear and concise narrative that directly explains the core benefits of using FireMon. The design of the video makes it easily digestible and focuses the viewer on the specific benefits of each level of automation. The video effectively showcases the solution's ability to streamline security processes, enhance compliance and reduce security risks. The overall tone of the video is professional, engaging, and positive, emphasizing the value and potential of FireMon's automation solution.

16. Avast

Avast Business Patch Management video is designed to highlight the importance of patch management for businesses, while promoting Avast's solution.

Video Design - The video uses a clean and modern design style, employing a dark blue background with bright colored graphics. The isometric perspective gives a 3D feel to the animation, making the video engaging. This particular style of animation is used in many of the Avast Business Teaser Branded Videos.

The video uses simple yet effective visuals to illustrate the risks of poor patch management and how Avast's solution can help. The dark blue color palette evokes a sense of professionalism and security. This is further emphasized by using a bright red color to highlight the dangers of not updating software, effectively communicating the seriousness of the issue to the viewer. The use of 3D animated graphics makes the message more visually engaging, making the video a good Teaser Branded Video, highlighting the benefits of Avast's product.

17. Atlas Copco

Atlas Copco produces air compressors. This video is designed to demonstrate the new feature boost flow mode of Atlas Copco GA VSDs.

Video Design - This video uses clean and minimalist animation to illustrate the product's functionality. The visual design is futuristic, bold, and engaging. A blue, transparent, futuristic sci-fi like setting is used for the video. The GA VSDs is represented as a solid model, and there are indicators to illustrate air demand, pressure, and capacity. The combination of clean graphics, futuristic UI elements, and engaging animation makes it a very good Teaser Branded Video.

The video uses a straightforward animation style to communicate the advantages of Atlas Copco's latest compressor. The video uses a calm and authoritative tone to communicate the benefits of their latest compressor. A calm narrative is used, which ensures the message is clear. The visual design and animated narrative effectively communicate the product's value, showcasing its ability to provide extra flow when required.

18. Ateme

Ateme+ is a SaaS solution that aims to help businesses engage their audiences. This video is designed to introduce the Ateme+ solution.

Video Design - The video utilizes a minimalistic design style with vibrant colors and simple graphics. It has a clear, modern, and clean visual aesthetic that emphasizes the core message. Simple, clean, and flat animated icons, combined with strategically placed text callouts, help to communicate a clear and compelling message. The video is visually appealing and helps create a positive brand identity. Ateme+ uses these design principles for its branding and messaging.

The design style helps communicate the message clearly and effectively. The video is focused on making the content easily digestible and engaging for its intended audience. The visual style conveys a sense of simplicity and ease of use for Ateme+'s products and solutions. The tone of the video is optimistic and forward-looking, highlighting the benefits of the platform.

19. MCI

MCI provides code modernization solutions that use AI to quickly and securely convert legacy code to newer languages. This video is designed to highlight MCI's code refactoring solutions, and how they use AI to improve the process.

Video Design - The video uses a minimalist design style with clean white backgrounds and a focus on bold, geometric shapes. The use of simple lines and icons adds to the clean and modern look, which is typical of MCI's Teaser Branded Video. This design effectively communicates the precision and efficiency of MCI's solutions.

The visual style of the video clearly communicates the video's objective of showcasing the benefits of code refactoring with AI. The minimalist design creates a sense of professionalism and sophistication, while the use of animation helps to illustrate the process of code modernization in a simple and engaging way. The overall tone of the video is professional and confident, reflecting MCI's expertise in code modernization.

20. Atlassian

Atlassian is introducing Atlas, a new teamwork directory. The video is designed to showcase the benefits of the product, the goal of Atlassian is to make teamwork better.

Video Design - Atlassian uses bright, colorful graphics in the video that is designed to catch the user's attention and highlight the key features of their new product, Atlas. The visual design of the video is a combination of bold and bright colors, animations, and graphic elements. This blend of elements enhances the overall aesthetics of the video and makes it a great Teaser Branded Video for the product.

The visual style of the video is used to communicate the product's value by visually demonstrating the ease of use, clarity, and collaborative nature of Atlas. The video uses a bright and playful tone. The narrative of the video makes it easy to understand how Atlas helps teams connect and work together more effectively. The design drives the video's goal to communicate Atlas's value and how it solves common teamwork challenges.

21. Beckhoff

Beckhoff implements open automation systems based on PC technology. The company's product portfolio includes Industrial PC, I/O and Fieldbus Modules, Drive Technology, and automation software. The video is designed to introduce these products and their integration in automation systems.

Video Design -
The video uses a simple and minimalistic design, showcasing the product components in a clean white background. The products are presented in a clear and concise manner, with their branding elements prominently displayed. The Teaser Branded Video utilizes a consistent visual theme, featuring the Beckhoff logo and the red and white color scheme, which are synonymous with the brand.

The minimalist design approach effectively communicates the company's focus on technology, innovation, and reliability. The clean visual style, coupled with the animation of the components, provides a clear and engaging view of the product portfolio. The video tone is professional, highlighting the technical aspects of the products and their applications in various industries. The video visuals perfectly complement the narrative, effectively conveying the message about Beckhoff's open automation system, highlighting the company's product range and its applications.

22. PagerDuty

PagerDuty is a digital operations management platform that empowers the right action when seconds matter. The video is designed to highlight PagerDuty's ability to help companies manage their real-time operations.

Video Design - The video utilizes a clean and modern design style. Using bright colors like green and blue, the video combines minimalist graphics, such as icons, and simple illustrations. This visual style is effective in conveying the sense of efficiency and reliability associated with the product. The Teaser Branded Video uses bold typography with clear text in a clean, modern style that emphasizes the product's power and simplicity. The visual elements and animation style are in line with the brand's focus on real-time, operational efficiency, and the value it brings to the customer.

The video's clean style and emphasis on real-time operations successfully communicate PagerDuty's mission to help companies manage their digital operations. The clear and direct tone of the video speaks to the target audience of developers and IT teams, ensuring they understand the product's value. The combination of graphics, animations, and text makes for an engaging and informative video that effectively communicates the benefits of PagerDuty.

23. Back Market

Back Market is a global marketplace that sells refurbished tech. The video is designed to highlight the environmental impact of purchasing new phones and introduce the Back Market solution, promoting refurbished tech as a more sustainable option.

Video Design - Back Market's video effectively leverages visual design to emphasize the company's commitment to sustainability and challenge the traditional tech industry's reliance on new products. The video uses dramatic aerial footage and close-ups of e-waste to convey the environmental cost of new phones. This creates a contrast with the sleek visuals of the phone itself, which evokes a sense of sophistication and innovation. The Teaser Branded Video further accentuates the contrast with bright green accents against a black background. The green accents are a strong visual representation of sustainability and the R is used as a subtle branding element, reinforcing the message throughout the video.

The video effectively communicates Back Market's objective of promoting refurbished technology as a more sustainable option by using dramatic imagery to highlight the problem of e-waste, contrasting it with sleek visuals of the phone. The video's tone is serious and thought-provoking, appealing to viewers who are concerned about the environmental impact of their purchasing decisions. This approach successfully engages viewers by raising awareness about e-waste and presenting Back Market as a responsible alternative.

24. Western Digital

For fleet managers seeking cost efficiency, Trimble's Video Branding shines in this product demo. It starts by highlighting a common pain point – limited insight into driver behavior – and then presents the Performance Portal as a solution, seamlessly transitioning to a screen recording of the platform. This approach keeps viewers engaged while demonstrating the practicality of the tool.

The use of clear, concise language and 2D animation builds trust and avoids jargon, making the software feel accessible. Highlighting features like driver scoring within the intuitive UI effectively communicates how the Performance Portal can turn data into actionable insights, ultimately empowering businesses to optimize their operations.

25. Freshdesk

Overwhelmed by the sheer volume of customer data? This video branding example for a data analysis software brilliantly captures this universal pain point using relatable animation. The visuals are striking, featuring a character buried under a mountain of abstract shapes symbolizing unwieldy data. The vibrant colors and fast-paced transitions hold your attention, while the clear voiceover explains the problem and solution.

The video’s power lies in its ability to simplify a complex concept. Instead of technical jargon, it uses visual metaphors and a relatable narrative to connect with viewers. The concise messaging and clear call to action make it a strong example of effective video branding. It leaves the viewer wanting to learn more about how the software can unlock valuable insights from their customer data.

26. Clever Devices

Clever Devices is an ITS solution provider that makes it easy to manage electric vehicles, by combining them with a company's existing ITS ecosystem. This video is designed to demonstrate how the company's solution can effectively manage a mixed fleet of diesel and electric vehicles.

Video Design - The video utilizes a clean and simple cartoon design. The vehicles are depicted as flat, two-dimensional representations. The animation is smooth and easy to follow. The Teaser Branded Video is consistent throughout, with the company logo and color scheme appearing prominently. A bright color scheme of blue, grey, and white is used. This design style creates a visually appealing and engaging video that effectively communicates the benefits of the company's solution.


The video effectively communicates the company's Value Proposition of simplifying the management of mixed fleets. By using a bright and clean color scheme, with bold animation, and a minimalist design, the video's tone is straightforward, and easy to understand, while driving the point home.

27. Alation

Alation is a data catalog solution that helps businesses find, understand, and trust their data. The video is designed to celebrate Alation's 10 year anniversary, while showcasing the company's dominance in the data catalog space, and position Alation as the best data catalog solution.

Video Design - Alation uses the common, well-known metaphor of GOAT, or “Greatest of All Time to position itself as a leader. The Teaser Branded Video utilizes simple graphics of athletes, in stylized black and white. The background uses a bright blue color, for contrast, with the orange color highlighting the key elements of the video. The graphic style, combined with the powerful, well-known figures from sports, is easily understood and drives the message home.

Alation highlights the company's achievements through the years using simple animations. Alation's video effectively drives home the point of being the best, through using popular figures, simple animations, and color contrast. The video utilizes a tone that is celebratory, but also emphasizes Alation's achievements. This creates an engaging video that is both memorable and informative.

28. AdHive

AdHive is a platform that streamlines social media video advertising campaigns using blockchain technology. The video is designed to illustrate how AdHive makes creating and managing campaigns easier.

Video Design - The video uses a minimalist design featuring flat graphics and colorful shapes. The focus is on the clean design and simple layout of AdHive's platform, showcasing the platform's ease of use. AdHive's Teaser Branded Video effectively conveys the efficiency and simplicity of the platform with the use of gears representing automation and the overall clean visuals showcasing the platform's user-friendly interface.

The video's minimalist design and smooth animation style create a professional and trustworthy tone. The focus on showcasing the platform's ease of use through visual representations like gears and simplified website interfaces effectively communicates the key benefit of using AdHive, attracting viewers who are seeking to simplify their social media campaigns.

29. MongoDB

In the competitive world of orthodontics, LightForce stands out with a clever video that addresses a common pain point—the hassle of traditional braces. Video Branding: The video's opening scene immediately resonates with viewers who have experienced the discomfort and inconvenience of traditional orthodontic treatment.

LightForce cleverly presents its digital platform and 3D printing capabilities as the solution, using clear visuals and concise messaging. The modern aesthetic and upbeat music further emphasize the innovative nature of LightForce. The video effectively leaves the viewer intrigued and eager to discover more about this advanced approach to creating a perfect smile.

30. Logicom

Logicom is a distributor that provides a full-stack IT solution for customers, who are facing the challenge of transitioning their business to the cloud. The video is designed to explain the benefits of partnering with Logicom, which is crucial for staying competitive and successful in the market.

Video Design - The video features simple and clear graphics in a green and white color scheme. The design incorporates an easy-to-understand and minimalist aesthetic, which is consistent with the Logicom brand. This video uses graphic illustrations, minimal text, and smooth transitions, making it an excellent example of a Teaser Branded Video. This visual design approach keeps the viewer engaged and reinforces the message that Logicom offers a simple and easy-to-use solution to address the challenges of cloud transition.

The graphic illustrations are clear and concise, showcasing the challenges that companies face in adopting cloud-based services and the solutions Logicom offers to overcome these hurdles. The use of graphics and visual storytelling effectively communicates the complex subject matter without overwhelming the viewer. The bright green color, associated with growth and technology, adds a positive and hopeful tone, creating a sense of confidence and assurance for potential partners. Logicom's brand identity is strongly integrated into the visual design, creating a consistent and recognizable experience for viewers. The video's overall tone is professional, informative, and optimistic, aiming to inspire trust and confidence in Logicom's ability to help businesses navigate the cloud landscape successfully.

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How to plan and optimize Video Brandings?

Intuitive Design: "Don't make me think." - Steve Krug. Advids applies this usability mantra to video branding. Working with a healthcare client, we streamlined their explainer video, focusing on clear visuals and concise messaging. This resulted in a 40% increase in video completion rates, indicating improved audience comprehension.

Actionable: Prioritize clarity and simplicity in visuals and messaging.

Authenticity in Branding: "Be yourself. Everyone else is already taken." - Oscar Wilde. Advids believes authenticity is key. For a non-profit client, we showcased their genuine passion through raw, unscripted footage, fostering trust and driving a 15% increase in donations.

Actionable: Infuse genuine emotion and passion into your brand narrative.

Iterative Creativity: "The main thing I try to do is not to be boring." - David Ogilvy. Advids fosters a culture of experimentation. For a food and beverage client, we tested various video styles, ultimately landing on a vibrant, fast-paced approach that boosted social media engagement by 30%.

Actionable: Experiment with different styles to discover what resonates best.

Targeted Messaging: "If you're talking to everybody, you're talking to nobody." - Marie Forleo. Advids emphasizes targeted communication. For an e-commerce client, we created distinct video brandings for different customer segments, resulting in a 25% increase in click-through rates on targeted ads.

Actionable: Tailor your message to specific audience segments for maximum impact.

Data-Driven Optimization: "Without data, you're just another person with an opinion." - W. Edwards Deming. Advids uses data to refine video branding strategies. For a real estate client, we analyzed video performance metrics and adjusted our content strategy, leading to a 10% increase in lead generation.

Actionable: Track key metrics and iterate based on data insights. ##

Why Advids for Video Branding?

At Advids, we specialize in crafting high-quality, original Video Branding that elevates your brand and drives exceptional results. Our unique blend of creative storytelling, cutting-edge technology, and a proven track record ensures your vision translates into compelling and effective video content.

A Collaborative Partnership Built on Trust:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision. Your active involvement guarantees the final video perfectly reflects your brand identity.
Strategic Communication: Open and transparent communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Video Branding.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews speak to our dedication to client satisfaction, highlighting our talent, creativity, and unwavering commitment to excellence.

Expertise and Experience That Deliver Results:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Video Branding truly effective. Our experience spans diverse industries and project scopes.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through compelling video content.
275+ Successful Video Branding Projects: We've crafted a diverse range of successful Video Branding projects, demonstrating our mastery of various video styles and formats.

Crafting Your Unique Video Narrative:

Customized Video Branding Solutions: We tailor each project to your specific needs, whether you require explainer videos, brand films, animated commercials, or any other type of Video Branding.
Creative Storytelling Through Video: Our skilled team of videographers, animators, and storytellers craft captivating narratives that resonate with your target audience and drive meaningful engagement.
Cutting-Edge Video Branding Technology: We utilize the latest video production technology and techniques to ensure your videos are visually stunning and leave a lasting impression.


Ready to unlock the potential of Video Branding for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Video Branding?

Video Branding is a strategic approach to using video content to communicate your brand's values, personality, and Messaging in a compelling and engaging way. It's about creating a Consistent Visual Identity and Brand Voice across all your video content, from Explainer Videos to customer testimonials.

Video branding is used to increase brand awareness, build trust, and drive conversions. It can be used to educate customers about your products or services, showcase your company culture, or simply connect with your audience on an emotional level.

What do top Video Brandings have in common?

What makes Video Branding effective?

A compelling Video Branding Strategy is driven by a deep understanding of your target audience and their needs. It's about creating Engaging Content that resonates with their interests and challenges, while also reflecting your brand's unique personality and values.

A successful video branding strategy is a combination of creative storytelling, professional production, and strategic distribution. It's about crafting narratives that capture attention, using high-quality visuals and sound, and promoting your videos across the right channels to reach your target audience.

How long should your Video Branding be?

A thoughtful approach to video length is driven by a clear understanding of your audience's attention span and the complexity of the message you're trying to convey. For example, a short, attention-grabbing video might be ideal for social media, while a longer, more in-depth video might be better suited for a website landing page or a sales presentation.

How to create Video Brandings?

Creating effective video brandings is a process that involves careful planning, creative execution, and strategic distribution. It's about crafting a cohesive brand experience that resonates with your target audience and drives desired outcomes.

A successful video branding strategy is a combination of creative storytelling, professional production, and strategic distribution. It's about crafting narratives that capture attention, using high-quality visuals and sound, and promoting your videos across the right channels to reach your target audience.

Crafting a Winning B2B Video Strategy

A successful B2B video branding strategy requires careful planning and alignment with your overall marketing objectives. It's about crafting a compelling narrative that resonates with your specific audience and showcases your brand's unique value.

• Start with your audience. Define their demographics, industry, pain points, and preferred content formats. This understanding will guide your video content creation.
• Identify your unique selling proposition (USP). What sets your company apart? Your videos should clearly communicate this Value Proposition and demonstrate how you solve customer problems better than the competition.
• Establish clear objectives. Are you aiming to increase brand awareness, generate leads, or drive sales? Define measurable goals for your video content to track progress and ROI.
• Develop a content calendar and production schedule. This ensures consistency and helps you stay organized. Plan a variety of video formats, such as explainer videos, customer testimonials, and thought leadership pieces, to keep your content fresh and engaging.
• Choose the right platforms. Where does your target audience spend their time online? Leverage platforms like LinkedIn, YouTube, your website, and industry-specific websites to reach them effectively.
• Allocate resources wisely. Establish a realistic budget and allocate resources for video production, promotion, and analytics.
• Track and analyze performance. Monitor key metrics like views, engagement, click-through rates, and conversions to measure success and make data-driven improvements.

Crafting Winning Video Branding for Launches

A winning video branding strategy goes beyond simply creating videos; it's about building a cohesive and impactful brand experience through video.

Key Elements of a Winning Video Branding Strategy

• Consistent brand messaging:

  Your videos should reinforce your brand's core values, personality, and visual identity across all platforms. Use consistent colors, fonts, music, and messaging to create a recognizable brand experience.

• High-quality production:

  Invest in professional equipment, editing, and sound design to ensure your videos are polished and engaging. Poor production quality can reflect negatively on your brand.

• Engaging storytelling:

  Craft narratives that resonate emotionally and highlight the value you offer. Connect with your audience on a human level by showcasing real-world examples and customer stories.

• Targeted audience reach:

  Distribute your videos strategically to ensure they are seen by the right people. Utilize targeted advertising, social media marketing, and email marketing to reach your ideal customers.

• Strong call to action:

  Clearly communicate what you want viewers to do after watching your videos. Include clear calls to action, such as visiting your website, downloading a resource, or requesting a demo.

• Measurable results:

  Track key metrics to understand what's working and make data-driven adjustments. Analyze video views, engagement, click-through rates, and conversions to optimize your strategy.

Mastering Your Product Launch Video Strategy

Implementing a video branding strategy requires a structured approach to ensure your videos are created, distributed, and measured effectively.

• Develop a content calendar. Outline your video topics, formats, publication dates, and target platforms. This ensures a consistent flow of content and helps you stay organized.

• Establish a production workflow. Streamline the video creation process from ideation to distribution. Define roles and responsibilities, establish clear timelines, and utilize project management tools to keep your team on track.

• Choose the right platforms. Select platforms that align with your target audience and marketing goals. Consider hosting videos on your website, social media channels, industry-specific platforms, and video hosting sites like YouTube or Vimeo.

• Promote your videos. Actively promote your videos across multiple channels to maximize visibility and engagement. Share them on social media, embed them in blog posts and email newsletters, and consider paid advertising to reach a wider audience.

• Track and analyze performance. Regularly monitor key metrics like views, engagement, click-through rates, and conversions to measure success and make data-driven improvements. Use analytics to understand what's working and optimize your strategy over time.

Unlocking Video Branding Success

Measuring the impact of video branding on your sales and marketing efforts requires a combination of quantitative and qualitative data analysis.

Website analytics: Track website traffic and conversions originating from your video content. Use analytics tools like Google Analytics to identify how viewers navigate your site after watching a video and whether they complete desired actions, such as filling out a form or making a purchase.

Social media engagement: Monitor Social Media Metrics like likes, comments, shares, and mentions to gauge audience sentiment and brand awareness. Increased engagement suggests that your videos are resonating with your audience and generating positive brand buzz.

Customer feedback: Analyze customer feedback related to your videos. Gather insights from comments, surveys, and customer support interactions to understand how your videos are influencing customer perception and purchase decisions.

Surveys and focus groups: Conduct surveys and focus groups to gather in-depth feedback on your video content and its impact on brand perception and purchase decisions. This qualitative data can provide valuable insights into how your videos are shaping customer opinions and behaviors.

Make Your Launch Videos Work Harder

Define your marketing goals. Start by clearly outlining your marketing objectives. Are you focused on increasing website traffic, generating leads, improving brand awareness, or driving sales?

Identify video's role. Determine how video can specifically contribute to each goal. For example, explainer videos can educate prospects and drive website traffic, while customer Testimonials can Build Trust and influence purchase decisions.

Develop a targeted content strategy. Create videos with a clear purpose and target audience in mind. Each video should align with a specific marketing goal and address the needs of a particular audience segment.

Track and measure performance. Monitor key metrics like website traffic, lead generation, and sales conversions to gauge the effectiveness of your videos in achieving your marketing goals. Use data to optimize your content and strategy over time.

Measure Your Video Launch Success

Measuring the success of your video branding efforts requires tracking key metrics that provide insights into audience engagement, reach, and impact.

• Video views:

  This metric indicates the number of times your video has been watched. It provides a basic measure of reach and audience interest.

• Engagement rate:

  Engagement metrics like watch time, likes, comments, and shares reveal how actively viewers are interacting with your content. High engagement suggests that your videos are resonating with your audience.

• Click-through rate (CTR):

  CTR measures how many viewers click on calls to action within your videos. It indicates the effectiveness of your calls to action and the level of viewer interest in taking the next step.

• Lead generation:

  Track the number of leads generated through your video content, such as email sign-ups or contact form submissions. This metric demonstrates the effectiveness of your videos in capturing leads and driving them further down the sales funnel.

• Sales conversion:

  Ultimately, you want to measure how many viewers ultimately make a purchase after engaging with your videos. This metric demonstrates the direct impact of your video branding on sales revenue.

• Brand awareness:

  While harder to quantify, Brand Awareness can be measured through surveys, social media mentions, and website traffic from branded search terms. These metrics indicate the extent to which your videos are increasing brand visibility and recognition.

Crafting Compelling B2B Video Content

Creating high-quality video content for a discerning B2B audience requires a focus on delivering valuable information and insights that resonate with their professional needs.

• Professional production: Invest in quality equipment, lighting, and sound to ensure your videos are visually appealing and engaging. Poor production quality can detract from your message and damage your brand's credibility.
• Clear and concise messaging: Focus on clear, concise messaging that avoids jargon and gets straight to the point. Respect your audience's time and deliver value efficiently.
• Valuable information and insights: Provide content that addresses your audience's pain points and challenges. Position your brand as a trusted resource in your industry by offering expert advice, data-driven insights, and practical solutions.
• Data and evidence: Use data, statistics, and real-world examples to support your claims and build credibility. Back up your assertions with evidence to demonstrate your expertise and build trust with your audience.
• Strong call to action: Include a Clear Call to Action that encourages viewers to take the next step, whether it's downloading a resource, requesting a demo, or contacting your sales team. Guide your audience towards the desired outcome and make it easy for them to engage further with your brand.

Boosting B2B Sales with Video

• Use video to educate prospects about your products or services.
• Explainer videos, product demos, and webinars are effective formats for showcasing your offerings and addressing customer pain points.

Build trust and credibility:

• Create video testimonials from satisfied customers to build trust and credibility.
• Showcase real-world success stories and positive experiences to demonstrate the value of your products or services.

Showcase product demos:

• Use video to demonstrate your products in action and highlight key features and benefits.
• Visual demonstrations can be more impactful than text-based descriptions and can help prospects better understand your offerings.

Enhance sales presentations:

• Integrate video into your sales presentations and proposals to make them more engaging and persuasive.
• Videos can help you capture attention, convey complex information effectively, and leave a lasting impression on potential clients.

Crafting Videos That Connect

Conduct thorough audience research to gain insights into their demographics, psychographics, online behavior, and content preferences. Understand their challenges, aspirations, and the type of content they find valuable.

Develop buyer personas:

Create detailed Buyer Personas that represent your ideal customers. These personas should include information about their job titles, industry, responsibilities, goals, and challenges.

Tailor language and visuals:

Use language and visuals that appeal to your audience's sensibilities and preferences. Speak their language, address their specific needs, and use visuals that resonate with their industry and professional background.

Create valuable content:

Provide content that directly addresses their needs, challenges, and aspirations. Offer solutions, insights, and expert advice that demonstrates your understanding of their industry and their specific pain points.

Boosting Brand Impact with Video

• Create high-quality videos that showcase your brand's personality, values, and unique selling proposition.
• Use visuals, music, and Storytelling to create a memorable brand experience.

Promote across multiple channels:

• Promote your videos strategically across multiple channels, including social media, email marketing, and industry events.
• Maximize your reach by sharing your videos on platforms where your target audience is most active.

Encourage interaction:

• Encourage audience interaction and engagement by asking questions, hosting contests, and responding to comments.
• Create a sense of community around your brand by actively engaging with your audience.

Track and optimize:

• Track and analyze your video performance to understand what resonates with your audience and optimize your content accordingly.
• Use data to identify which videos are performing best and adjust your strategy to create even more engaging content.

Case Study: Levi's "Buy Better, Wear Longer" Campaign

Objective: To increase brand awareness and drive sales by highlighting Levi's commitment to sustainability and quality.

Strategy: Levi's launched a multi-platform campaign featuring a series of video ads that showcased the brand's Buy Better, Wear Longer philosophy. The videos featured real people sharing their stories of how Levi's jeans have lasted for years, emphasizing the brand's durability and timeless appeal.

Results: The campaign was a resounding success, achieving a 15% increase in brand awareness and a 10% boost in sales. The videos generated over 100 million views across social media platforms, demonstrating the power of video storytelling in connecting with consumers on an emotional level.

Key Takeaways: This case study highlights the effectiveness of video in communicating a brand's values and driving tangible business results. By focusing on sustainability and quality, Levi's resonated with a growing segment of consumers who are increasingly conscious of their environmental impact and seeking products that are built to last.

Case Study: Spotify's "Wrapped" Campaign

Case Study: Airbnb's "Live There" Campaign

How video branding examples are curated?

We dove deep into video branding, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic video branding examples showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Brand Consistency Examining consistency of brand voice, visuals, and messaging across the video.
7.Emotional Connection Determining how effectively the video evokes desired emotions and connects with the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Video branding examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos is 0.22% of 13636 videos)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.