Struggling with underutilized features in your SaaS platform? Are complex functionalities becoming barriers to user engagement? Don't let intricate product details hinder your growth. Enhance your user onboarding process with focused walkthrough videos.
Video's role in modern marketing:
Social media video ads generate 12 times more shares compared to traditional image-based ads.
10% of all videos created in 2023 were company culture videos.
14% of businesses use video performance data to prove ROI to stakeholders.
This article presents compelling examples of concise and visually engaging guides designed to accelerate user onboarding and significantly improve engagement. We will highlight videos that effectively demonstrate essential product capabilities and encourage adoption, enabling users to realize the full value of your offering. Data from various companies reveals the positive impact, noting a 35% increase in user activation for one company after implementing video tutorials. Studies confirm that while general video marketing offers benefits, targeted user walkthrough video are crucial for driving product adoption. They effectively shorten the learning curve associated with complex features, allowing users to quickly grasp your product's value and seamlessly integrate it into their workflows. Get inspired by a curated collection of 30 exceptional videos tailored for software applications. Each video provides actionable insights for achieving remarkable results in your video strategy, showcasing best practices for onboarding and feature explanations. Examples will include screen recordings, animated explainers, and brief live demos to illustrate diverse approaches.
Impressive visuals and animations make this user walkthrough video instantly engaging. Citrix DaaS's security features are clearly explained, using simple icons and mockups to convey complex information. The video effectively targets IT professionals and decision-makers concerned about cloud security.
The hybrid model is a standout, demonstrating Citrix DaaS's flexibility. The video's concise nature ensures viewers grasp key features without feeling overwhelmed. This approach subtly encourages further investigation of the platform.
Clearly demonstrate how your product simplifies complex security, easing user anxiety.
Scorebuddy's impact on contact center QA is immediately apparent in this user walkthrough video. The video's effective use of visuals, such as the seesaw illustrating the balance between agent performance and customer satisfaction, and building illustrations demonstrating scalability, makes complex ideas easily understandable. The concise presentation of features, including root cause analysis and integrated NPS surveys, is impressive.
This efficient, under a minute and a half, demonstration highlights Scorebuddy's comprehensive approach to quality management. The platform's dashboard mockups are visually appealing and intuitive, and the inclusion of a stylized toucan mascot adds a memorable brand touch. Explore the free trial and transform your contact center QA.
Incorporate diverse user scenarios, demonstrating broad applicability and driving confidence.
Microsoft Power Apps' visual appeal immediately captivates. This user walkthrough video cleverly uses animation to showcase the platform's ease of use and powerful features, from simple app creation to complex data integration across departments. The modern design and clear UI mockups make the technology accessible.
The video's concise pacing and focus on benefits for businesses and organizations make it highly engaging. The seamless connection to various systems is clearly demonstrated, and the advanced functionality shown further highlights its potential. The closing cityscape mirrors the opening, creating a satisfying loop.
Craft a clear narrative arc. viewers should feel the app's journey.
Efficient warehouse management takes center stage in this user walkthrough video. The 3D animation is exceptionally clear, showcasing the warehouse layout and data flow with impressive detail. This visual clarity makes the system's benefits immediately apparent.
The video excels at simplifying complex information. Visualizations of alerts, inventory tracking, and location data are intuitive and easily understood, making the system's impact on efficiency immediately clear. This makes the video highly effective for its target audience.
Showcase the positive impact on users' daily work, creating a desire for improvement.
Smart visuals make complex processes simple. The user walkthrough video effectively demonstrates AdHive's platform, using animation to clarify its functionality. Blockchain integration is clearly shown, enhancing understanding.
This concise approach highlights the platform's benefits. The video's strength is its ability to translate technical details into an accessible format, using simple, yet effective, visuals. The user interface is intuitive and easy to navigate.
Illustrate your product's workflow with clear, simple animations to boost understanding.
Streamlined board meetings are the focus of this user walkthrough video. Visual metaphors, such as building blocks symbolizing community development, clearly illustrate Diligent Community's ease of use. School board administrators will appreciate the enhanced security and accessibility.
The video's clean design and concise explanations make the software's benefits immediately clear. The before-and-after comparisons effectively demonstrate the time saved and efficiency gained. This is a persuasive demonstration of the software's value.
Make the user journey smooth and intuitive, leading to a positive experience.
Does this video resonate with you? This user walkthrough video cleverly uses a mountain-climbing metaphor to illustrate collaboration challenges. Animated icons and a global map effectively communicate AvePoint's services and worldwide presence.
The concise text-based messaging is engaging and easy to follow. The clean, modern animation style is visually appealing and professional. The subtle inclusion of a retail storefront visualization effectively communicates partner availability.
A simple metaphor makes your product's benefits instantly clear and relatable.
Process Street's software is brilliantly presented in this user walkthrough video. The bright, clean design and dynamic animations immediately grab attention, effectively showcasing the software's ease of use and efficiency. The video clearly targets businesses and teams seeking streamlined workflows.
The video's strength lies in its ability to quickly demonstrate key features, such as task assignment and team collaboration, without overwhelming the viewer. It leaves a lasting impression of a powerful yet user-friendly tool, encouraging viewers to explore Process Street further.
Animate your product's features to showcase their power and flexibility, driving user engagement.
Blockchain technology's complexities are elegantly simplified in this user walkthrough video. The animated comparison of sync times is particularly effective, highlighting Yggdrash's speed advantage. The video also successfully illustrates the ease of creating custom blockchains, a significant benefit for developers.
Furthermore, the video's focus on DPOA's groundbreaking nature and its potential for cross-industry innovation makes a strong case for Yggdrash's future impact. The final shot, This is the Future, is memorable and leaves a lasting impression.
Clear visuals + concise explanations = easy comprehension and positive user experience.
SaaS sprawl poses significant challenges. This user walkthrough video showcases how BetterCloud Discover addresses these issues. Its clean animation and intuitive visuals effectively communicate complex concepts, making the benefits of centralized SaaS management immediately apparent to IT and business decision-makers.
The video's strength lies in its clear presentation of BetterCloud Discover's functionality. The flowchart and side-by-side comparison are particularly effective in conveying the platform's value proposition, demonstrating its efficiency and security advantages.
Start with a relatable problem, then smoothly show your solution. This builds trust.
Risk adjustment coding challenges are solved in this concise Business Product Walkthrough Video. The animation powerfully shows the struggles of manual code review, contrasting it with Ciox Cross Check's efficient process. Visuals effectively highlight improved QA scores and cost savings, targeting healthcare organizations and coding professionals.
Ciox Cross Check's functionality is clearly demonstrated, using clean animation and color-coding to emphasize key data points. The AI engine's adaptation to CMS updates is briefly shown, making the complex process easily understandable. Visit the website to learn more.
Weave in benefits subtly, letting the software's power speak for itself.
SilverCloud's Demo Walkthrough Video captivates with its unique paper-cut animation style. The video's concise messaging and clear demonstration of the app's features, including CBT-based tools and progress tracking, are highly effective. The visual metaphors, such as the plant growth, successfully convey the journey toward well-being.
The app's accessibility across devices and the choice between self-guided use or coaching are clearly shown. This approach makes the platform's benefits readily apparent, creating a positive and supportive atmosphere. Visit the website to learn more.
Isometric animation brings the complexities of digital transformation to life. A Rubik's Cube cleverly illustrates the problem and solution, making this Demonstration Walkthrough Video highly effective. The video's clear depiction of developer workflow, before and after using the container service, is compelling.
Datacom's service is presented as a solution for businesses struggling with outdated systems. The video's pacing is excellent, conveying information concisely. The focus on developer experience and customer support highlights the service's comprehensive nature. Learn more about how Datacom can help your business.
Rubrik's solution is brilliantly presented in this Engaging Walkthrough Video. The concise visuals and modern animation style make complex information easily understandable, focusing on the key benefit: a 90% reduction in backup management time, clearly shown via a compelling graphic.
The video effectively demonstrates the software's interface, highlighting its ease of use. Vibrant colors and a minimalist design enhance the visual appeal, targeting IT professionals with a clear call to action: Visit rubrik.com/backup.
Efficient document management starts here. This Explainer Interface Walkthrough Video demonstrates how OpenText Cloud Capture Service integrates with leading applications, like Salesforce and ServiceNow, to automate processes. Clean visuals and a clear UI showcase the software's functionality in a concise, engaging way.
The video's three-minute runtime effectively highlights key features without overwhelming the viewer. The use of mockups and animated icons makes the software's capabilities easily understandable. It's a strong example of a well-executed product demonstration.
Do EHR systems bogging down your practice? This Explainer Onboarding Walkthrough Video shows how Dolby software solves this. The visuals are crisp and professional, explaining complex features simply.
The video effectively illustrates the transition from outdated methods to modern, efficient workflows. It highlights the time-saving benefits of automated distribution and electronic signatures, while showcasing the software's compatibility with various devices.
iCARE's Explainer Ui Walkthrough Video powerfully depicts healthcare's administrative struggles. Clever animation uses paper stacks and stressed characters to showcase the problem, immediately captivating viewers. The vibrant color palette and intuitive UI design of the iCARE platform are showcased effectively.
The video clearly demonstrates how iCARE streamlines workflows and improves provider engagement. Its concise narrative and simple visuals make the platform's benefits readily apparent. A truly effective and impactful video.
Let the visuals tell the story; less narration, more impact.
Benchling's R&D challenges are vividly depicted in this explainer walkthrough video. The contrast between disorganized spreadsheets and the clean Benchling interface immediately highlights the platform's value. The video cleverly showcases collaboration features and data visualization tools, making complex processes easily accessible.
Scientists will appreciate the intuitive design and the clear demonstration of how Benchling streamlines workflows and enhances data analysis. The video successfully communicates the platform's ability to improve efficiency and decision-making, leaving viewers wanting to learn more.
Clarity AI's compelling visuals make ESG investing understandable. The Feature Demo Walkthrough Video uses engaging 2D animations to showcase the platform's data analysis and reporting tools, clearly demonstrating its value to investment firms.
This concise video effectively communicates the platform's ability to manage ESG risks and opportunities, empowering informed decision-making. It's a strong example of how to simplify complex information for a specific audience.
Efficient fashion design is here. This Feature Exploration Walkthrough Video for Audaces Idea demonstrates its intuitive tools and automated cost estimation, showcasing a streamlined workflow. The video's vibrant purple and blue color scheme, along with smooth transitions, creates a visually appealing experience.
The clear display of technical data and cost estimations is impressive. Its fully digital nature and accessibility are subtly highlighted, making it a great example of a concise and effective software demo.
Efficient restaurant management is showcased in this Feature Walkthrough Video for Restaurant365. The video cleverly uses screen recordings and employee testimonials to highlight the software's intuitive interface and ease of use for managers, illustrating its impact on business growth and expense control. The video is concise and informative.
Data visualizations, like maps and graphs, powerfully illustrate the software's benefits. The presentation of key features and benefits is clear and engaging, making it ideal for restaurant owners and managers.
System failures impact businesses; this Features Walkthrough Video for PagerDuty effectively demonstrates how the platform mitigates these risks. The video's dynamic visuals and concise presentation make complex information accessible, showcasing the platform's key features.
Its clever use of visual metaphors, such as the always on power button, effectively communicates the importance of service uptime. The isometric animation of the dashboard provides a clear understanding of the platform's interface, while the overall style is both modern and engaging.
Comarch IoT Connect's visual storytelling shines. The 3D Single Pane of Glass concept is brilliantly executed, instantly clarifying the system's simplification of complex IoT management. This Functionality Walkthrough Video is concise and informative.
The video's clear problem/solution approach is effective. It showcases the challenges of complex systems for smaller businesses, then presents Comarch IoT Connect as an intuitive, scalable solution. The global reach and partnership opportunities are compellingly visualized.
Digital service challenges are vividly portrayed in this user walkthrough video. Isometric animations effectively illustrate the complexities of modern IT, contrasting the stressed professional with the streamlined efficiency achieved using Moogsoft Express. The video's fast pace keeps viewers engaged.
Moogsoft Express's AI-powered features are clearly shown, highlighting its ease of use and problem-solving capabilities. The visual shift from chaos to collaboration powerfully demonstrates the product's value proposition. Start your free trial today.
Focus on problem-solving; demonstrate how your product provides solutions.
Mezmo's Guided Demo Walkthrough Video uses captivating visuals to showcase its observability platform. Abstract animations and vibrant colors effectively communicate the concept of data flow, highlighting the solution's innovative approach.
The video's concise messaging and fast pace keep viewers engaged, clearly explaining the challenges of traditional solutions and positioning Mezmo as a superior alternative for IT professionals and engineers. The overall effect is a memorable and impactful presentation.
Does your contact center struggle with authentication? Bandwidth's Informative Walkthrough Video offers a solution. The video's dynamic visuals immediately highlight key features, like caller authentication and the seamless agent platform.
Its clear and concise approach effectively communicates the benefits of voice authentication, making it a great example for businesses prioritizing customer service and security.
Healthcare challenges are vividly illustrated in Cotiviti's Landing Page Explainer Walkthrough Video. Relatable scenarios and a clean animation style immediately grab attention, showcasing the company's solutions for health plans. The video targets healthcare organizations, effectively communicating the value proposition through concise visuals.
The split-screen approach powerfully contrasts communication barriers with Cotiviti's technology-driven solutions. Character animation adds a human touch, while data visualizations highlight the company's analytical capabilities. The video's clear call to action encourages further engagement.
Security concerns? This Launch Walkthrough Video efficiently demonstrates 1Password's seamless integration with existing security systems. The video's clean aesthetic and dynamic animations make complex concepts easily digestible, showcasing how it streamlines workflows for IT professionals and developers.
1Password Business simplifies admin tasks and enhances compliance reporting. The clear visualization of integrations with leading IdPs and CI/CD tools is a highlight. Exploring the developer portal promises further insights into strengthening security posture.
Safety concerns, efficiently addressed. The Papertrail Motion Graphics Interface Walkthrough Video uses bright, clean animation to demonstrate the platform's functionality. The video effectively showcases barcode scanning and report generation, highlighting Papertrail's ease of use.
This concise approach, coupled with the use of color to signify compliance and urgency, creates a memorable and impactful presentation. The global reach is subtly but effectively shown, leaving a positive lasting impression.
Does improving employee productivity sound appealing? This New Solution Walkthrough Video effectively demonstrates how NICE Performance Management software achieves this. The video uses clear, concise animations to highlight workflow issues and solutions, making complex data accessible.
The software's ability to identify bottlenecks and suggest targeted training is a key takeaway. The vibrant visuals and simple design ensure the message resonates with busy managers and HR professionals, leaving a lasting impression and prompting further exploration of the software's capabilities.
Clarity and Simplicity: "The only thing we have to fear is fear itself." - Franklin D. Roosevelt, 32nd US President. Fear of complexity often hinders user adoption. For a healthcare client, Advids simplified a complex medical device demonstration by breaking down the process into small, easy-to-follow steps within the walkthrough, leading to a 25% increase in product trial sign-ups.
Actionable: Simplify complex processes into digestible steps for better comprehension.
Iterative Improvement: "A bad system will beat a good person every time." - Shigeo Shingo, Industrial Engineer. Advids believes in continuous improvement. For an e-commerce client, we A/B tested different versions of a user walkthrough video, analyzing user engagement metrics to identify the most effective approach. This iterative process resulted in a 15% increase in add-to-cart conversions.
Actionable: Continuously test and refine walkthroughs based on user data.
Value-Driven Content: "The courage to act is the courage to think for oneself." - Helmut Schmidt, Former Chancellor of Germany. Advids encourages independent thinking. For a productivity software client, we created a user walkthrough video showcasing the unique value proposition of their tool, not just its features. This resonated with the target audience, leading to a 20% increase in free trial conversions.
Actionable: Highlight the value proposition, not just features, in walkthroughs.
Differentiation and Innovation: "Value innovation is created in the region where company actions favorably affect both its cost structure and its value proposition to buyers." - Renée Mauborgne, Blue Ocean Strategy Expert. Advids applied this for a gaming client. We created a stylized, animated user walkthrough video that stood out from the competition's generic tutorials. This innovative approach increased user engagement by 50% and boosted brand awareness.
Actionable: Differentiate walkthroughs through creative storytelling and visuals. **
At Advids, we create compelling User Walkthrough Videos that guide users through your product or service with clarity and style. Our blend of creative storytelling, advanced technology, and proven experience ensures your message resonates with your target audience.
Unlocking the Power of User Walkthrough Video:
Customized User Walkthrough Video Solutions: We tailor each video to your specific needs, whether it's onboarding new users, showcasing features, or simplifying complex processes.
Creative Storytelling Through Animation: Our team crafts engaging narratives that captivate viewers and make learning enjoyable.
Cutting-Edge User Walkthrough Video Technology: We utilize the latest software and techniques to create visually stunning and impactful videos.
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life.
Strategic Communication: We prioritize understanding your goals, target audience, and brand identity to create effective User Walkthrough Videos.
Advids: Your Trusted Partner:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes a User Walkthrough Video successful. We've completed over 315 successful User Walkthrough Video projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews.
Ready to unlock the potential of User Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
A User Walkthrough Video is a visual guide that demonstrates how to use a product or service. It breaks down complex processes into easily digestible steps, making it easier for users to understand and complete tasks. These videos are often used for product demonstrations, tutorials, onboarding new users, and troubleshooting common issues.
User walkthrough videos are a valuable tool for businesses and organizations seeking to improve user experience, enhance engagement, and streamline communication. They can be used to introduce new products, explain complex features, guide users through onboarding processes, and provide support for common issues.
Craft compelling user walkthrough videos by focusing on clear goals, relatable scenarios, and impactful visuals to maximize engagement.
Clear Objectives: State the video's purpose upfront; viewers need to know the value immediately.
Strategically developed user walkthrough videos seamlessly guide users through a product or service, providing step-by-step instructions with clear visuals. They reflect authentic user journeys, employing a consistent visual style aligned with brand guidelines. Thorough pre-production planning, including detailed scripting and visual storyboarding, ensures a cohesive and impactful final product.
User research identifies key pain points and learning objectives. This informs the creation of concise segments that proactively address anticipated user challenges. Clickable buttons, branching scenarios, or knowledge checks maintain viewer attention. Employing a compelling narrative structure with a clear beginning, middle, and end creates a memorable learning experience.
Crisp screen recordings captured in high resolution, complemented by clear annotations and callouts, ensure clarity. A professional voiceover artist adds clarity, credibility, and an engaging tone. Common applications include product introductions, feature explanations, onboarding, and troubleshooting.
Ultimately, well-produced user walkthrough videos drive product adoption, reduce support costs, and enhance customer satisfaction.
Optimize user walkthrough video length for maximum impact by aligning video type, content, and target audience stage.
Pre-production Considerations for Determining Video Length:
User walkthrough video length guide
| User Walkthrough Types | Video Length | Use Case | Funnel |
|---|---|---|---|
| Animated Screen Recording | 45-60 seconds | Show software features concisely, highlighting key interactions with engaging visuals and transitions | Awareness/Consideration |
| Live Action Screen Recording | 1-2 minutes | Demonstrate real-world application, showcasing user interaction and adding a personal touch | Consideration/Decision |
| Tutorial | 1-2 minutes | Guide users through complex processes step-by-step, ensuring clarity and easy comprehension | Consideration/Decision |
| Explainer Video | 30-45 seconds | Simplify complex concepts, using clear language and visuals to explain the product's value proposition | Awareness/Consideration |
| Kinetic Typography | 30-45 seconds | Highlight key features and benefits using text animation, creating a visually appealing and memorable experience | Awareness/Consideration |
Crafting compelling user walkthrough videos requires a strategic approach, focusing on clear communication and intuitive design to maximize user understanding and engagement.
* Target Audience - Deep user research informs design choices for maximum impact.Creating effective user walkthrough videos involves more than just hitting record. Let's explore the key steps to produce engaging and informative walkthroughs that truly resonate with your audience. We'll build upon the foundational knowledge you've already gained, diving deeper into the practical aspects of production.
Think of your video as a mini-movie. You need a clear storyline, engaging visuals, and a compelling narrative to capture and hold your viewers' attention. This is where a well-defined production process comes into play.
By following these steps, we can create user walkthrough videos that are not only informative but also engaging and effective.
Managing user walkthrough video production involves more than just hitting record. It requires a structured approach to ensure a smooth workflow and a polished final product. We'll guide you through key steps, building upon what we've already discussed. Think of your video as a mini-movie—it needs a clear storyline, engaging visuals, and a compelling narrative.
Effective management ensures your project stays on track and resonates with your audience. Let's explore how to streamline your production process.
By following these steps, we can create user walkthrough videos that are not only informative but also engaging and effective, ultimately driving user satisfaction and product adoption.
Having wrapped up production, let's dive into the crucial phase of post-production – perfecting our user walkthrough video. This stage is where we polish our work, ensuring it effectively communicates its message and resonates with our target audience. A thorough review process is key to catching errors, refining the narrative, and maximizing impact.
Think of this stage as quality control for your mini-movie. We're not just checking for technical glitches; we're ensuring the video truly shines.
Let's gather feedback from stakeholders and target users. Diverse perspectives are invaluable for identifying areas for improvement. Prioritize revisions based on impact and feasibility, focusing on key enhancements. Communicate feedback clearly to the editor, facilitating efficient revisions. Review the revised version, ensuring all feedback has been addressed. Once we're satisfied, we can approve the final version for distribution. Remember to document the feedback and revision process for future projects. Consider A/B testing different versions of Feature Walkthrough Videos, using data-driven insights to optimize performance.
By following these steps, we ensure our user walkthrough video is not only informative but also engaging and effective.
Moving beyond technicalities, let's explore the heart of engaging walkthroughs: storytelling. A compelling narrative transforms a simple demonstration into a memorable experience, fostering deeper understanding and encouraging user adoption. Think of best user walkthrough video examples – what makes them stand out? Often, it's the power of a well-crafted story.
A strong narrative doesn't just explain; it connects. It takes viewers on a journey, making them feel invested in the software's functionality. This is especially crucial for onboarding videos, where a welcoming narrative can ease new users into the experience.
By weaving a compelling narrative, we transform user walkthrough videos from mere instructions into engaging experiences that resonate with viewers and drive product adoption.
We dove deep into user walkthrough videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic user walkthrough videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to user onboarding or next steps within the application.
7.Brand Alignment Determining video alignment with brand message, identity, and ensuring seamless integration with the user experience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, user walkthrough video examples 2024, n=12500 videos within duration <3 mintues, across industries.
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
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