Have you ever wished your message could cut through the digital clutter and make a real connection? Today, in this article, I'm revealing the secret weapon: animated explainer videos. What we've discovered is that they transform complex ideas into memorable experiences, sparking curiosity and engagement. We'll explore how these videos achieve this, and the impressive results they deliver. Let's dive into the statistics that prove their impact.
On Facebook alone, users watch 6 billion minutes of video every single day.
Video Content on Instagram Receives 49% Higher Engagement Rates.
60% of short-form videos are watched for 41% to 80% of their length. - Khris Steven, Founder, KhrisDigital
These numbers highlight the undeniable power of video, especially in the short-form realm, and how crucial engagement is for success. Animated explainer videos offer a dynamic solution, capturing attention and delivering information effectively. In this article, we're highlighting 30 Attention-grabbing Animated Business Explainer Video examples that immediately captivated us and inspired our curiosity
AutoDrive, a beacon of innovation in the autonomous driving sector, gets its story told through an engaging animated business explainer video. The minimalist 2D animation style coupled with vibrant teal and yellow colors, paints a picture of advanced technology without unnecessary complexities.
The visual narrative seamlessly connects the various components of AutoDrive, highlighting the project's accomplishments. Viewers are left with a clear understanding of the projects value proposition, from enhanced road safety features to the groundbreaking V2X communication system.
What We Can Learn
Clearly showcase your product's value proposition through a simple, visual narrative to boost viewer comprehension.
The need for urgent action on climate change is undeniable. While we have seen a push towards renewable energy sources, it's not enough. We need to explore innovative solutions, and this is where this video becomes a powerful beacon of hope. The video emphasizes that a combined approach with renewables and gas power is the key.
This Animated Business Explainer Video doesn't just lay out the problem, it presents a way forward. The compelling animation and captivating visuals bring the message to life, leaving the viewer feeling inspired and empowered to be part of the change.
What We Can Learn
Visually highlight the problem and your solution's positive impact to inspire hope and action.
The video, a dynamic and modern presentation, elevates the concept of data solutions from mere technology to a captivating story of success and leadership. The use of vibrant colors, particularly the contrasting blue and orange, creates a sense of energy and forward momentum. The animated stadium setting is a compelling backdrop, symbolizing Alation's journey to the top and its dominance in the competitive data space.
Alation's achievement in achieving the GOAT status in data catalogs, governance, and intelligence is vividly presented. The video's use of bold typography and captivating visuals, coupled with an energetic soundtrack, keeps the viewer engaged, ultimately presenting a compelling Animated Business Explainer Video that showcases Alation's strengths and inspires audiences to embrace the company's innovative solutions.
What We Can Learn
Bold visuals and a vibrant color palette can grab attention and make your message memorable, boosting viewer retention.
Imagine a world where water is protected for generations to come. Tyson is taking concrete steps to make this vision a reality. They understand that sustainable water management is crucial, and they are doing their part to ensure water security across their operations. This animated business explainer video is a captivating showcase of their journey.
The video's visuals are captivating, using striking colors and minimalist line art to highlight key messages. It seamlessly blends data visualizations with engaging animated sequences, providing a holistic understanding of Tyson's approach. It's inspiring to see a company so proactive in addressing such a critical issue. The video highlights the power of collaboration and the positive impact of innovative solutions, giving viewers a sense of hope and optimism for the future of water resources.
What We Can Learn
Craft clear visuals and concise narratives to effortlessly guide viewers and boost understanding.
The videos playful use of color and shape feels like a breath of fresh air. It's an intriguing, creative rebranding that leaves a lasting impression. Calendly's new visual identity is more than just a logo it's a statement about how they are taking the scheduling experience to the next level. I am especially drawn to the evolving logo its a visual journey that perfectly captures Calendly's story.
The video beautifully highlights the platform's ability to adapt to different needs and preferences, showcasing the endless possibilities for simplifying scheduling. Its a vibrant, engaging reminder that the future of scheduling is bright, and Calendly is leading the way. This Animated Business Explainer Video is truly inspiring, and it leaves me excited to see what Calendly will do next.
What We Can Learn
Let your logo's evolution tell your brand's story, captivating viewers.
In a world brimming with possibilities, Siemens Advanta emerges as a guiding force for businesses navigating the ever-changing landscape. We love the dynamic energy of this animated business explainer video, its vibrant colors and bold typography capturing our attention from the first frame. The clever use of black and white imagery creates a striking contrast, emphasizing the colorful text overlays and dynamic transitions.
This approach injects a sense of modernity and sophistication, aligning perfectly with the message of innovation and future-forward thinking. Siemens Advanta presents itself as a partner for leaders, innovators, and believers, offering unique solutions to the challenges of tomorrow. The concise messaging and impactful visuals leave a lasting impression, inspiring us to explore the possibilities and transform our businesses for the future.
What We Can Learn
Focus on the problem your product solves, not just features.
If you're seeking a way to embrace sustainable practices but lack direct access to renewable energy sources, this Animated Business Explainer Video offers a solution. It showcases the increasing demand for green power and highlights the practicality of Renewable Energy Certificates (RECs). The animation cleverly depicts how RECs bridge the gap between traditional energy consumption and supporting green initiatives.
Instead of complex jargon, the video uses clear visuals, connecting animated lines from solar panels and wind turbines to buildings, symbolizing the flow of clean energy. The engaging narrative underscores the ease of purchasing RECs through a simple phone interface, effectively simplifying the concept. The call to action is unmistakable: embrace a greener future, one REC at a time.
What We Can Learn
Illustrate RECs' impact with a character's journey, building empathy and driving purchases.
Innovation takes center stage in this animated business video, captivating us with CorVel's forward-thinking approach. The visual journey begins by showcasing global challenges and seamlessly transitions to CorVel's proactive solutions, emphasizing improved outcomes for everyone involved. We love how the clean and modern aesthetic complements the concise messaging, creating a compelling narrative about the power of innovation in risk management.
From virtual care to AI-driven data analysis, the video highlights CorVel's groundbreaking technology and commitment to optimizing patient care alongside claims management. The smooth transitions and subtle 3D elements elevate the visual experience, leaving us inspired by CorVel's dedication to continuous improvement.
What We Can Learn
Combine modern aesthetics with clear messaging for a compelling narrative that resonates deeply.
The World Microbe Forum's animated explainer video resonates deeply with its scientific audience. The video smartly uses striking visuals, representing global connection and collaborative discovery. We all appreciate its ability to condense complex information into a digestible, captivating format. The video cleverly captures the excitement and importance of microbiological research. The vibrant colors, dynamic transitions, and compelling narration further elevate the message. The animated explainer video leaves a lasting impression, prompting viewers to join the global conversation and share their own scientific contributions.
What We Can Learn
Condense complex topics; clear explanations drive understanding and action.
From the captivating opening scene to the stunning visuals, this Comarch animated video explainer is a masterpiece of modern video marketing. We love how it seamlessly blends futuristic aesthetics with a compelling narrative about sustainability in the telecom industry. The glowing 3D elements, especially the evolving globe, immediately capture attention and symbolize the increasing energy demands we all face.
The video effectively communicates the urgency of the issue while presenting Comarch's solution as a game-changer. The AI-powered system's optimization capabilities are brilliantly depicted through a dynamic network of interconnected cubes. This creative visual metaphor highlights the complexity of the technology while maintaining an easy-to-understand approach.
What We Can Learn
Visual metaphors make abstract concepts relatable, creating a memorable impact.
In 2004, amidst momentous global events, a remarkable seed was planted: Litum. This animated business explainer video elegantly traces Litum's journey, showcasing their dedication to empowering businesses. We love the visual narrative, cleverly intertwining scenes of space exploration with the founding of Litum, immediately captivating our attention.
The video effortlessly balances clear messaging with engaging visuals, highlighting Litum's commitment to optimized operations, increased efficiency, and reduced costs. The animation style is both modern and approachable, reinforcing Litum's position as a trusted partner for businesses seeking to navigate the present and shape a brighter future.
What We Can Learn
Modern animation style builds brand appeal and attracts the right audience.
The dynamic 3D cityscape in this explainer animated video immediately draws us into the world of PRO BTP GROUPE's healthcare solutions. We appreciate the clever use of visual metaphors, such as the assembling block of professions and the euro coin rolling through the city, to convey the expanding coverage and financial advantages. The bright color palette and upbeat music further reinforce the positive message of comprehensive care.
From dental and optical benefits to alternative therapies and financial assistance, the video expertly showcases the breadth of PRO BTP GROUPE's services. The interactive screens inside the €œRÉSEAU DE SOINS€ building effectively communicate the tangible savings available. We have ever seen such a seamless integration of informative messaging with visually captivating 3D animation. This example inspires us to reimagine how complex information can be presented in a way that's both engaging and memorable.
What We Can Learn
Integrate clever visual metaphors; this boosts understanding and recall.
We appreciate the dynamic and concise way this business explainer video introduces Quantiphi. From the captivating opening animation to the clear breakdown of their AWS-powered solutions, it captures attention immediately and effectively communicates their core value proposition. We love the seamless integration of 2D and 3D elements, especially the animated cube at the end, symbolizing the multifaceted solutions they offer.
The video succinctly showcases Quantiphi's expertise in AI, data science, and cloud engineering, reinforcing their position as a leading AWS partner. It's a testament to how much can be achieved in under a minute with impactful visuals and clear messaging. This example inspires us to pursue similar clarity and visual appeal in our own projects.
What We Can Learn
Aim for under a minute to maintain viewer engagement.
In this animated business explainer video, we see how Process Street brilliantly showcases its workflow management software. By using relatable workplace scenarios and a touch of humor, it immediately resonates with its target audience. We all experience those moments of frustration with complex processes, and this video tackles them head-on.
The video effectively conveys how Process Street simplifies everything from daily chores to multi-departmental projects. The 2D animation, combined with live-action footage, creates a dynamic and visually engaging experience, demonstrating how Process Street brings efficiency and order to any business.
What We Can Learn
Create a dynamic and visually rich experience to keep viewers captivated and interested.
Excelllas brand video captivates us with its modern isometric animations and concise messaging. We love how the pinball machine analogy conveys the intricate journey of technological advancement. The vibrant visuals symbolize growth and innovation, leaving a lasting impression.
This business video effectively communicates Excellla's commitment to empowering businesses through technology. From incremental advances to leaps in innovation, Excellla presents itself as a dependable partner, helping businesses navigate the evolving digital landscape and build a future filled with confidence.
What We Can Learn
Focus on the "before & after"; it showcases transformation.
This animated business explainer is a powerful tool for showcasing the positive impact energy can have on lives. It tells the story of a young man who uses a battery to travel from a small village to a big city, highlighting the economic opportunities that energy can unlock. The video's simple yet engaging narrative effectively conveys the message, while the bright and colorful visuals reinforce the positive impact of energy.
Video Design - The video uses a clean and modern visual style, featuring animated graphics, bright colors, and simple shapes. The animation is fast-paced and engaging, emphasizing simplicity. The video transitions from a dark background to colorful scenes, showing the progression of the story, and uses strong graphics to illustrate the core message.
The engaging animation and minimalist design style communicate the positive impact energy can have on lives. The narrative of the young man, and the bright and colorful visual style, effectively conveys the goal of the video, while emphasizing the commitment to improving lives in Guyana.
FinGo is a next generation authentication solution, this video is designed to introduce the product and its benefits.
Video Design - This Animated Business Explainer Video uses a bold and bright color palette, emphasizing red, blue and white, to create a visually appealing and engaging design. The graphics are simple yet effective, using a combination of illustrations and text to communicate the key product features.
The visual style of the video effectively communicates the objective of the video. The use of bright colors creates a positive and welcoming tone. The video uses simplified visuals and animations to explain FinGo's benefits, showcasing the ease of use and accessibility of the product. It demonstrates the simplicity of the technology, highlighting the solution's potential to make the world a more secure place.
Deloitte is a global consulting firm that focuses on connecting ideas and action. This video is designed to highlight their ability to transform business, people, and society through their global network and expertise.
Video Design - The video uses a clean, modern aesthetic with bright colors. It includes a Platform Explainer video style, which uses graphic elements, like light bulbs and squares. The light bulbs represent ideas and the squares represent Deloitte's expertise. They use a 3D effect to illustrate a sense of movement. The graphics are simple, yet very engaging. This video style is popular because it is easy to understand, visually appealing and quickly communicates the key benefits of using Deloitte.
The video's visual style effectively communicates the goal, which is to emphasize that Deloitte is more than just an idea generator, they are a company that connects ideas with action, and can help businesses achieve their goals. The visuals are used to illustrate the importance of action. The tone of the video is serious and professional, reflecting the firm's commitment to providing high-quality services.
19. Firebase Animated Business Explainer - Boost brand awareness subtly
In this animated business explainer video, we see how Firebase has become an essential tool for app developers. We appreciate the way the video seamlessly blends informative text with vibrant visuals, effectively communicating Firebase's key features and benefits. It highlights success stories of developers using Firebase, demonstrating the platform's ability to improve app quality and boost revenue. The cohesive narrative and engaging design make this video a strong example of how to showcase complex technical information in a compelling and accessible way.
What We Can Learn
Clear, concise text alongside visuals. viewers absorb information effortlessly.
Dun & Bradstreet offers master data solutions to help organizations manage and leverage their data efficiently. This Animated Business Explainer video is a great example of how to use animation to make data engaging and memorable.
Video Design - The video uses a clean and modern aesthetic with simplified illustrations that enhance clarity and focus on the key points. The use of color and animation makes the data story interesting, transforming data into a tangible visual experience.
The animation is dynamic and engaging, employing a combination of lines, circles, and shapes. The animation is smooth and subtle, guiding the viewers' attention through the narrative without being overwhelming. The colors are calming and provide a positive impression of the brand, highlighting growth and trust.
Printify is a print-on-demand company that helps businesses sell products such as skincare, supplements, and coffee. This video is designed to showcase these new product lines, highlighting their potential for entrepreneurs.
Video Design - The video utilizes an Animated Business Explainer Video style. This style is characterized by vibrant colors, bold typography, and dynamic transitions. The use of different colored backgrounds helps to segment and showcase the different product categories, including skincare, supplements, and coffee. Animated elements, such as the bouncing bottles, create a fun and engaging visual experience. This energetic style complements the message of the video, conveying the excitement and potential of these new product lines.
Printify showcases these new product lines, making it easy to understand the benefits of using their platform. The video's tone is optimistic and motivational, encouraging viewers to seize the opportunity. It highlights the customization features, making it clear that businesses can personalize their products and create unique brands. The video's graphic design, animation, and overall aesthetic effectively communicate the video's message, compelling viewers to join the waitlist and explore Printify's new offerings.
HORNE is building the Wise Firm, a culture based on the parable of the wise man and the foolish man. The video is designed to introduce the Wise Firm and its foundational principles.
Video Design - This Animated Business Explainer Video features a clean, minimalist visual style. The use of simplified graphics, clean lines, and flat colors create an easy-to-understand and visually appealing aesthetic. The visuals effectively showcase the concept of building a strong foundation, with the wise man's house on the rock contrasting with the foolish man's house on the sand. This visual representation of the parable helps to quickly and effectively communicate the key message of the video.
The visual style and animated elements effectively communicate the importance of building on a solid foundation, symbolizing the Wise Firm's commitment to long-term success. The video adopts a positive and aspirational tone, highlighting the benefits of embracing the Wise Firm principles. The use of graphic illustrations and animated transitions helps to further drive the narrative and engage the viewer. The video's clear and concise message, combined with its engaging visuals, makes it an effective tool for conveying the core values and principles of the Wise Firm.
FGV is a plantation company that is one of the world's largest producers of crude palm oil. This video is designed to showcase FGV's dedication to sustainable practices and the role they play in providing essential products for the world.
Video Design - FGV utilizes a clean and bright color palette that is consistent throughout the video. This helps to create a positive and engaging tone. The video uses simple, flat design elements to highlight the narrative of growth, sustainability and innovation. A consistent animated style is used throughout the video. The simplicity of the elements makes this video an excellent example of an Animated Business Explainer Video style.
The video's style reinforces the message of growth and progress. The vibrant color palette and consistent design style provide a positive and engaging feel, suggesting a company that is modern and innovative. FGV's commitment to sustainability is evident in the video's message, which uses the imagery of palm oil production to show how the company works to meet the needs of the world while also ensuring a sustainable future.
Sanofi is a pharmaceutical company specializing in rare diseases. This video aims to educate viewers about the impact of rare diseases on individuals and society, encouraging them to seek medical attention if they experience persistent symptoms.
Video Design - The video uses a simple, modern design style, characteristic of Animated Business Explainer videos. It features flat, bright colors and bold, graphic elements, making it visually appealing and easy to understand. Line art and geometric shapes add a touch of whimsy, engaging the viewer.
The video's design effectively communicates the message about the importance of seeking medical attention for symptoms of rare diseases. The use of a browser window representing internet searches emphasizes the common experience of self-diagnosing. The calendar animation illustrates the progression of symptoms over time, making the message more relatable and impactful. The overall tone of the video is positive and encouraging, emphasizing the need to be proactive in taking care of one's health.
Healthe has developed a new form of lighting, and this video is designed to showcase its potential applications. It's a simple, yet effective Animated Business Explainer video. It features colorful graphics, stylized imagery, and a straightforward narrative. The combination of elements, like the bright lights, the use of space and astronauts, and the clean animation style, works effectively to create an engaging and informative experience.
Video Design - The visuals are able to communicate the objective of the video and its message. The visual design is well-suited for a broad audience.
The video uses a positive and hopeful tone to communicate that this technology can make a positive impact on the world. It uses a combination of imagery, text, and animation to present a compelling message.
The Digital Marketing Institute is a global standard in digital marketing certification. This video is designed to help educational institutions navigate the maze of digital marketing and discover the benefits of partnering with the Digital Marketing Institute.
Video Design - This Animated Business Explainer uses bright, colorful graphics and a clean, minimalist design style to engage the viewer. The video utilizes a metaphor of a maze to represent the challenges faced by educators in the digital world, the ball rolling through the maze symbolizes the journey of an educational institution, and the various icons represent different aspects of digital marketing that are crucial to success, such as social media, search engine optimization, pay-per-click advertising, and analytics.
The use of simple animations and graphics, along with a clear, concise narrative, effectively communicates the message that the Digital Marketing Institute can help educational institutions navigate the complexities of the digital landscape. The video's tone is positive and encouraging, highlighting the opportunities that digital marketing presents for education. The use of colorful graphics and a lighthearted tone makes the video engaging for a wide audience, specifically targeting individuals involved in education. The video successfully uses visual design to highlight the key benefits of partnering with the Digital Marketing Institute, such as access to industry-aligned training, global certification, and support for marketing efforts.
This video is a powerful tool for showcasing the importance of data storage in the evolving world of smart vehicles. It's designed to grab attention and make a lasting impression. The video's vibrant color palette, blues, greens, and yellows, creates a futuristic and dynamic visual experience. This is not just a video, it's an Animated Business Explainer that brings the concept of data storage to life.
Video Design - The video uses simple, yet engaging design elements, flat, geometric shapes, to represent the concept of data storage. Bold and contrasting colors effectively highlight key elements, making the video easy to understand. The combination of animated graphics and concise text makes this an easily accessible video for a diverse audience.
The video style effectively communicates the need for increased data storage capacity for connected vehicles. The bold colors and graphic designs create a visually stimulating experience, making the concept of data storage easily understandable. The video also utilizes a positive and energetic tone, reflecting the dynamic nature of the company's solutions and the future of smart vehicles.
Capital One offers a debit card that provides an easy and safe way to make purchases. This video is designed to showcase the benefits of using a debit card over cash.
Video Design - This video uses a playful and vibrant Animated Business Explainer style, with animated scenes. The card is presented against a bright green background, symbolizing money and growth. This color choice evokes the notion of security and financial stability. The use of a bright blue hue in the Convenienceville scenes, which represent easy and convenient shopping, further emphasizes the advantages of using the card. The animation highlights the card's features, emphasizing that the card is accepted worldwide.
The combination of colors, graphics, and animation creates a positive and upbeat tone. The video cleverly illustrates how the card simplifies everyday shopping, eliminating the need for carrying cash, while highlighting the security features of the card. The video's visual style effectively communicates the message that the card offers a safe, convenient, and modern way to manage your finances.
Noonday Collection empowers women around the world, making an impact through handmade products. The video is designed to entice viewers to join their network of ambassadors and become part of a flourishing world.
Video Design - Minimalist graphics, featuring a female character, highlight the mission to empower women. A delicate pink background symbolizes femininity and gentleness, contrasting with the bold white globe, signifying the global reach of the program.
Animated Business Explainer effectively communicates the goal of building a flourishing world through its visually appealing narrative. The simple animation of the woman pushing a large globe emphasizes the impact that ambassadors can make. The bright colors and upbeat tone encourage viewers to join the community and create a positive change in the world.
FAQ
How can an animated explainer video help me achieve my specific marketing objectives?
Animated explainer videos clarify complex information, boost audience engagement, and drive conversions. Tailor videos to specific marketing goals, from brand awareness to lead generation.
What are the different styles of animated explainer videos, and which one is best suited for my brand?
Animation styles range from minimalist to highly stylized. Explore visual options to find the best fit for your brand and message.
What is the typical cost range for producing a high-quality animated explainer video?
High-quality animated explainer videos typically cost between $1,000 and $6,000, depending on complexity, length, and features.
How long does it typically take to produce an animated explainer video from start to finish?
Typical production timelines range from 3 to 8 weeks, depending on project scope, revisions, and feedback cycles.
What are the key elements of a successful animated explainer video?
Successful videos combine a clear message, engaging visuals, compelling voiceover, and a strong call to action.
What kind of information should I provide to the animation studio during the briefing process?
Provide brand guidelines, target audience insights, key message, desired style, and existing assets during the briefing process.
How involved will I be in the different stages of the video production process?
Collaboration is key. Expect to be involved in key stages, providing feedback and approvals throughout the production process.
How can I use existing brand assets (logo, colors, fonts) in the animated explainer video?
Existing brand assets (logo, colors, fonts) can be seamlessly integrated to maintain brand consistency.
What are some common mistakes to avoid when creating an animated explainer video?
Avoid overly complex scripts, inconsistent branding, and poor audio quality for a polished final product.
How can I adapt successful explainer video examples to fit my specific needs and target audience?
Adapt successful examples by analyzing their strengths and tailoring them to your specific needs and target audience.
What are the benefits of using animation over live-action for my explainer video?
Animation offers greater flexibility and creative control than live-action, simplifying visuals and enhancing storytelling.
How can I use an animated explainer video to simplify complex concepts or products?
Animation breaks down complex concepts into digestible visuals, making information clear and memorable.
How can I make sure the video's visuals and animation style align with my brand identity?
Ensure visual and animation style align with brand identity for consistent brand representation.
How can I ensure the voiceover talent and music complement the video's message and style?
Voiceover talent and music should complement the video's message and style, enhancing overall impact.
What are some ways to make my animated explainer video stand out from the competition?
Stand out by focusing on a clear message, engaging visuals, a strong call to action, and a unique style.
How to plan and optimize Animated Business Explainer Videos?
Value-Driven Approach: "If you're not embarrassed by the first version of your product, you've launched too late." - Reid Hoffman. Advids embraces iterative development. For a healthcare client launching a new telehealth platform, we created a series of short, animated explainer videos highlighting core features. By releasing these incrementally and gathering user feedback, we refined the messaging and visuals, resulting in a 15% improvement in user onboarding completion rates.
Actionable: Prioritize delivering value quickly, iterating based on audience response.
Purpose-Driven Branding: "People don't buy what you do; they buy why you do it." - Simon Sinek. Advids believes in the power of purpose. For a sustainable fashion brand, we crafted an animated explainer video showcasing their ethical sourcing and manufacturing processes. This resonated deeply with their target audience, leading to a 25% lift in social media engagement and a 10% increase in online sales.
Actionable: Communicate the "why" behind your brand to connect with audience values.
Embrace Experimentation: "Whether you think you can or think you can't, you're right." - Beth Comstock. Advids encourages a culture of experimentation. For a food delivery service, we tested different animation styles and calls to action in their explainer video. The version with vibrant colors and a clear "order now" button outperformed others, driving a 12% increase in app downloads.
Actionable: Test different creative approaches to optimize video performance and engagement.
Strategic Differentiation: "Value innovation is not about technological innovation per se, it is about making a leap in value/cost." - Chan Kim. Advids helps clients stand out. For a new fintech startup, we created an animated explainer video that clearly differentiated their offering from established competitors by highlighting unique features and benefits. This resulted in a 30% increase in website traffic and a 15% boost in lead generation.
Actionable: Highlight unique value proposition to differentiate from competitors and attract customers.
Simple Storytelling: "Good design is making something intelligible and memorable. Great design is making something intelligible and memorable and, well, beautiful." - Patrick McNeil. Advids understands the importance of clear communication. For a B2B software company, we simplified complex technical concepts into an engaging animated explainer video. This resulted in a 20% increase in sales demo requests and a 10% improvement in lead conversion rates.
Actionable: Simplify complex information through clear visuals and concise storytelling.
Why Advids for Animated Business Explainer Video?
At Advids, we create high-quality, original Animated Business Explainer Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of Animated Business Explainer Video effectiveness. Over 270 of these projects have been specifically focused on crafting impactful Animated Business Explainer Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Creative Process:
Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Animated Business Explainer Videos. Customized Animated Business Explainer Video Solutions: Whether you need a concise explainer video, engaging character animations, or other Animated Business Explainer Video styles, we tailor each project to your specific requirements. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Animated Business Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Ready to unlock the potential of Animated Business Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated Business Explainer Video?
An animated business explainer video is a short, engaging video that uses animation to explain a product, service, or concept in a clear and concise way. These videos are often used to educate potential customers, introduce new products or services, or simplify complex information.
Animated business explainer videos are versatile and can be used in a variety of marketing contexts, including website landing pages, social media campaigns, email marketing, and trade shows. They can also be used for internal training purposes, to educate employees about new products or processes.
What do top Animated Business Explainer Videos have in common?
2D Animation
A visually appealing way to bring characters and stories to life.
3D Animation
A realistic and detailed way to showcase products and processes.
Motion Graphics
A dynamic and visually striking way to create memorable videos.
Whiteboard Animation
A simple and effective way to explain complex concepts.
Mixed Media
A versatile approach that combines different animation styles.
Storyboarding
A detailed plan that outlines the video's narrative and visuals.
Visual Storytelling
A powerful way to engage viewers and convey your message.
Clear Call to Action
A direct instruction that tells viewers what to do next.
Concise Script
A well-written script that delivers your message in a clear and concise way.
Target Audience
A specific group of people that your video is designed to reach.
Brand Identity
A consistent visual style that reflects your brand's personality.
Visual Hierarchy
A strategic arrangement of visual elements to guide the viewer's attention.
What makes Animated Business Explainer Video effective?
A captivating Animated Business Explainer Video is a powerful tool for engaging viewers and conveying your message effectively. A key element in creating engaging Animated Business Explainer Videos is a design to simplify complex information and make it easy to understand.
Methods for creating effective Animated Business Explainer Videos include:
Using clear and concise language
Incorporating visuals that are both informative and engaging
Ending with a strong call to action
This approach leads to videos that are not only informative but also memorable and persuasive.
How long should your Animated Business Explainer Video be?
A well-crafted Animated Business Explainer Video is a powerful tool for engaging viewers and conveying your message effectively. A key element in creating engaging Animated Business Explainer Videos is a design to simplify complex information and make it easy to understand.
Methods for creating effective Animated Business Explainer Videos include using clear and concise language, incorporating visuals that are both informative and engaging, and ending with a strong call to action. This approach leads to videos that are not only informative but also memorable and persuasive.
Key Considerations for Animated Business Explainer Videos:
What is the main message?
What is the target audience?
What is the video's purpose?
What is the desired outcome?
How much information needs to be conveyed?
What is the platform for the video?
What is the budget for the video?
How to create Animated Business Explainer Videos?
Creating an Animated Business Explainer Video is a process that involves careful planning, execution, and optimization. A key element in creating engaging Animated Business Explainer Videos is a design to simplify complex information and make it easy to understand.
Methods for Creating Effective Animated Business Explainer Videos
Using clear and concise language
Incorporating visuals that are both informative and engaging
Ending with a strong call to action
This approach leads to videos that are not only informative but also memorable and persuasive.
Key Steps in the Process
Pre-Production
Define objectives
Research target audience
Develop a script
Create a storyboard
Choose animation style
Design characters and visuals
Record voiceover
Production
Storyboard creation
Character design
Animation process
Sound design
Video editing
Rendering and exporting
Quality assurance
Crafting Captivating Explainer Videos
Crafting a high-quality animated business explainer video involves understanding your audience, crafting a compelling narrative, and choosing a captivating visual style.
Know Your Audience:
Before starting, define your ideal viewer.
What are their demographics, interests, and pain points?
This understanding allows you to tailor the video's content, style, and tone to resonate deeply with them.
Script a Compelling Story:
A strong storyline is crucial.
Identify the problem your product or service solves, then introduce your offering as the solution.
Highlight key features and benefits concisely and clearly.
Visual Style Matters:
The visual style should align with your brand identity and appeal to your target audience.
Consider color palettes, typography, and overall aesthetic to create a cohesive and visually engaging experience that reinforces your brand.
Engage Customers with Animated Explainer Videos
Animated Explainer videos can be strategically integrated throughout the customer journey, acting as a guide and engagement tool at each touchpoint.
Awareness & Interest: In the early stages, your video can introduce your brand and its Value Proposition to a wider audience, piquing their interest and encouraging them to learn more.
Education & Nurturing: As potential customers progress, the video can provide in-depth information, breaking down complex concepts into digestible visuals. This positions your brand as a trusted source of information.
Driving Conversions: When placed on landing or product pages, the video can Drive Conversions by clearly articulating benefits and addressing potential objections, nudging viewers closer to a purchase.
Animated Styles for Your Product Launch
Whiteboard Animation:
Known for simplicity and clarity, it's ideal for explaining complex concepts or processes in an engaging and easy-to-understand manner.
2D Animation:
Versatile and capable of bringing characters and stories to life, it offers a wide range of visual styles, from whimsical to professional, making it suitable for diverse audiences and messages.
3D Animation:
Offers realism and detail, making it effective for showcasing products, demonstrating intricate processes, or creating immersive experiences, particularly in technology, manufacturing, and healthcare.
Motion Graphics:
Characterized by dynamic visuals, kinetic typography, and abstract elements, it's ideal for creating visually striking and memorable videos, often used for brand Storytelling and product launches.
Animated Explainer Videos: The Right Tool for the Job
Product Demos:
3D animation creates realistic and immersive product demos, allowing viewers to visualize the Product in Action and understand its functionality.
Onboarding Videos:
Whiteboard animation provides a clear and concise overview of your product or service, making it ideal for explaining processes and features to new customers or users.
Marketing Campaigns:
Motion graphics, with its dynamic visuals and engaging style, can Capture Attention and Generate Excitement around new product launches or marketing campaigns.
Customer Support:
2D animation, using relatable characters and scenarios, can create explainer videos that address common customer questions or concerns in an engaging and easy-to-understand format.
Crafting Captivating Explainer Videos
Creating an engaging and effective Animated Explainer Video requires a blend of creativity, strategy, and audience understanding.
Prioritize Visual Storytelling
Use animation to tell a compelling story that resonates with your audience.
Simplify complex concepts, evoke emotions, and create a memorable experience through visuals.
Keep it Concise
Attention spans are short. Keep your video concise and focused, delivering your core message within the first 30-60 seconds.
Clear Call to Action
Tell viewers what you want them to do next.
Whether it's visiting your website or contacting your team, make the next step clear and easy.
Sound Design Matters
High-quality sound design elevates your video.
Choose music and sound effects that enhance the mood, emphasize key moments, and create an immersive experience.
Crafting Captivating Storylines
A captivating storyline is essential for a successful animated explainer video.
Start with a Hook: Grab the viewer's attention immediately with a thought-provoking question, a relatable problem, or a surprising statistic.
Introduce the Problem: Clearly articulate the pain point your target audience faces, helping them connect with the video and understand the relevance of your solution.
Present Your Solution: Introduce your product or service as the hero that solves the problem, highlighting its key features, benefits, and unique selling points.
Show, Don't Tell: Showcase the benefits through relatable scenarios or customer testimonials, allowing viewers to visualize how your offering can improve their lives or businesses.
Maximize Your Video's Impact
Strategic integration of your video into your marketing funnel maximizes its impact.
Optimize for Each Stage: Tailor the video's placement and Messaging to align with each stage's goals. A homepage video might focus on brand awareness, while a product page video aims to drive conversions.
Leverage Social Media: Share your video on platforms where your target audience is active. Use engaging captions, relevant hashtags, and paid promotion to expand reach.
Embed on Your Website: Place the video on relevant pages, such as your homepage, about us page, or product pages, providing visitors with an engaging way to learn more.
Incorporate into Email Marketing: Include a link to your video in email newsletters, product announcements, or welcome sequences to Increase Engagement and provide valuable information.
Boosting B2B Sales with Animated Videos
Simplify Complex Concepts: B2B offerings often involve intricate details. Animated Videos can break down these complexities into digestible visuals, making it easier for potential customers to understand the value proposition.
Enhance Engagement & Retention: Visuals are processed faster than text. Animated videos leverage this by presenting information in a visually engaging and memorable way, leading to higher engagement and improved information retention.
Build Brand Awareness & Credibility: A well-crafted video can effectively communicate your brand story, values, and expertise, establishing credibility and differentiating you from competitors.
Generate Leads & Nurture Prospects: By incorporating a clear call to action, animated videos can drive viewers to take the next step in the buyer's journey, such as visiting your website or requesting a demo.
Lead Generation Powerhouse: Animated Explainer Videos
Craft a Compelling Narrative:
Instead of simply listing features, weave a story that resonates with your target audience. Identify their pain points and demonstrate how your product or service provides a solution. For example, a software company might show a frustrated business owner struggling with inefficient processes, then introduce their software as the solution that streamlines operations.
Highlight the Benefits:
Focus on the value proposition and how your offering improves lives or businesses. Use customer Testimonials or case studies to build trust. Instead of saying Our software has advanced features, say Our software saves you time and money by automating tasks.
Incorporate a Clear Call to Action:
Tell viewers what you want them to do next. Make it clear, concise, and easy to follow. For example, Visit our website to learn more and sign up for a free trial.
Promote Strategically:
Share your video on social media, embed it on your website, and include it in email campaigns. Consider paid advertising to target specific demographics. A SaaS company could promote their video on LinkedIn to reach business professionals.
Customer Support Videos: A New Era of Help
Identify common customer inquiries and create short videos that provide clear answers. This can reduce support tickets and empower customers to find solutions independently. For example, a bank could create a video explaining how to reset a forgotten password.
Guide new customers through your product or service with step-by-step video tutorials. This can improve user adoption and reduce frustration. A software company could create a video tutorial showing users how to navigate the platform's key features.
Troubleshooting Videos:
Create videos that address common technical difficulties or user errors. Visual demonstrations can be more effective than written instructions. An e-commerce platform could create a video showing how to track an order.
Integrate into Knowledge Base:
Embed relevant videos alongside articles or FAQs in your help center. This provides customers with multiple ways to access information. A telecommunications company could embed videos explaining how to set up their internet modem alongside written instructions.
Case Study: Dove's Emotional Connection Through Explainer Videos
Objective: Dove, a personal care brand known for its focus on self-acceptance and body positivity, sought to create explainer videos that would resonate with viewers on an emotional level, fostering a deeper connection with the brand.
Approach: Dove's explainer videos often featured real people sharing their personal stories and experiences, highlighting the brand's commitment to promoting self-love and inclusivity. The videos employed a heartfelt and relatable tone, using authentic storytelling to connect with viewers on a deeper level.
Results: Dove's emotional approach in its explainer videos resulted in a significant increase in brand engagement and positive sentiment. Viewers felt a strong connection with the brand's message, leading to increased brand loyalty and advocacy.
Key Takeaways: By focusing on emotional storytelling and authentic representation, Dove successfully created explainer videos that resonated deeply with viewers, fostering a strong emotional connection with the brand. This approach demonstrated the power of emotional impact in building lasting relationships with customers.
Case Study: Dove's Emotional Connection Through Animated Explainer Videos
Dove's Animated Explainer Videos
Dove's animated explainer videos were a powerful tool for connecting with viewers on an emotional level.
Brand: Dove
Objective: To create an emotional connection with viewers by using animated explainer videos that highlight the brand's values of self-acceptance and body positivity.
Strategy: Dove partnered with animation studios to develop explainer videos that featured diverse characters and storylines that resonated with viewers on a personal level. The videos often used subtle animation techniques and emotional music to evoke feelings of empathy and understanding.
Results: Dove's animated explainer videos garnered millions of views and generated significant positive feedback on social media. The videos helped to reinforce Dove's brand image as a company that promotes inclusivity and self-love.
Case Study: Airbnb's Emotional Connection Through Explainer Videos
Objective: To evoke positive emotions and create a deeper connection with viewers by leveraging the power of storytelling in explainer videos.
Approach: Airbnb's explainer videos focus on human connection and the transformative experiences that travel can offer. They feature real people sharing their personal stories of travel and the impact it has had on their lives.
Key Elements:
Authenticity: Real people and genuine stories create a sense of authenticity and relatability.
Emotional Resonance: The videos tap into universal emotions like joy, wonder, and connection, fostering a deeper emotional connection with viewers.
Visual Storytelling: Compelling visuals and music enhance the emotional impact of the stories.
Results:
Increased Brand Affinity: Airbnb's emotional storytelling approach has significantly increased brand affinity among viewers, leading to a 15% rise in positive sentiment towards the brand.
Enhanced brand loyalty: The emotional connection fostered by the videos has resulted in a 10% increase in customer loyalty and repeat bookings.
Improved Brand Perception: Airbnb's explainer videos have contributed to a more positive perception of the brand, positioning it as a company that values human connection and meaningful experiences.
Key Takeaway: By leveraging the power of storytelling and focusing on emotional connection, Airbnb's explainer videos have effectively strengthened brand affinity, enhanced loyalty, and improved brand perception.
How animated business explainer video examples are curated?
We dove deep into animated business explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated business explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the video's core message. 7.Target Audience Connection Determining how effectively the video resonates with its intended audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Animated business explainer video examples 2024, n=13500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
