30 Animated Business Explainer Videos To Increase Brand Awareness

Imagine this a picture is worth a thousand words, right? Now, picture that picture moving and telling your product's story in seconds. That's the magic of animated explainer videos. They turn the complex into compelling, the boring into brilliant. Our brains are wired for visuals – they process them lightning-fast, making these videos the perfect tool to grab attention in today's noisy digital world. Boost your brand, skyrocket conversions, and make your message unforgettable. And the proof is in the pudding – or should we say, the stats:

• On Facebook alone, users watch 6 billion minutes of video every single day.
• Video Content on Instagram Receives 49% Higher Engagement Rates.
• 60% of short-form videos are watched for 41% to 80% of their length. - Khris Steven, Founder, KhrisDigital

These numbers highlight the undeniable power of video, especially in the short-form realm, and how crucial engagement is for success. Animated explainer videos offer a dynamic solution, capturing attention and delivering information effectively. Let's dive in and explore 30 Inspiring Animated Business Explainer Video examples to unlock actionable insights and ignite your video marketing strategy.

1. Infineon Animated Explainer Video Sample

AutoDrive's Animated Business Explainer Video is a prime example of how complex technical concepts can be communicated effectively through engaging visuals. The smart use of 2D animation avoids overwhelming viewers while effectively showcasing the progress and potential of autonomous driving technology.

From visualizing complex data graphs to demonstrating crucial safety features, this video offers a comprehensive overview of AutoDrive's innovation. It's an inspiring example of how animation can illuminate the core values of a project, leaving a lasting impression on investors and the public alike.

2. GE 2D Business Explainer Video

This Animated Business Explainer Video masterfully illustrates GE's innovative path to zero emissions. The video's captivating visuals effectively convey complex information about the limitations of current renewable strategies and the urgency for change.

By combining renewables with reliable gas power, GE is working to create a realistic transition. They hilariously employ animated metaphors like a coal plant choking the planet while wind turbines offer relief, to make serious topics easier to digest, promoting action and partnerships to accelerate the journey towards a cleaner future.

3. Alation Animated Business Promo Video

This Animated Business Explainer Video for Alation brilliantly leverages the universal language of sports, connecting GOAT status with data catalog mastery. Vivid, kinetic visuals of iconic athletes set the stage, immediately grabbing attention and conveying the pursuit of excellence.

A stadium filled with Alation's awards dramatically reinforces their market leadership. The simple yet powerful message: Alation has earned its place as the GOAT of data management solutions.

4. Tyson Animated Graphics Explainer Video

Tyson's animated business explainer video on water stewardship masterfully uses engaging visuals and a clear narrative to convey its commitment to water security. The vibrant, modern animation style, complemented by the subtle yet impactful sound design, immediately captures attention. It draws viewers in and keeps them engaged throughout.

The video effectively communicates Tyson's approach to contextual water targets, highlighting their collaborative efforts with stakeholders and the long-term benefits for communities. The concise messaging and impactful visuals create a powerful call to action, inspiring viewers to learn more about Tyson's sustainability initiatives.

5. Calendly Creative Animated Business Video - Build brand awareness subtly

Calendly's Animated Business Explainer Video is a lesson in visual storytelling, showcasing the brand's journey of growth and refreshed identity. I'm captivated by the use of abstract shapes, playfully morphing and combining to embody the platform's versatility.

The upbeat music and sleek animations create a dynamic experience, leaving a lasting impression of Calendly's innovative scheduling solution. This video demonstrates how a brand can seamlessly weave its narrative with compelling design. It’s a refreshing take on rebranding.

6. Advanta Animated Corporate Promo Video

Advanta is a company that helps organizations achieve digital transformation goals. The video is designed to highlight Advanta's expertise in strategy, technology, and digital transformation.

Video Design - This Animated Business Explainer Video utilizes a bold, minimalist design style. The graphics are clear and simple, using a combination of black and white photography with a bright color palette. This combination helps to create a visually engaging and professional feel. The video uses a modern, fast-paced editing style that helps to keep the viewer engaged.

The video's visual design is able to effectively communicate the objective of the video by showcasing Advanta's ability to solve complex business challenges through digital transformation. The use of black and white imagery with bold colors helps to create a modern and professional tone that speaks to the company's expertise. The narrative of the video emphasizes Advanta's ability to help businesses achieve success in a fast-changing world. This helps to create a sense of urgency and excitement for viewers.

7. ENEL Minimal Animated Explainer Video

This Animated Business Explainer Video perfectly captures the growing desire for sustainable solutions, even when direct access to renewable energy is limited. The video opens with a captivating visual of North America, dotted with wind turbines and solar panels, immediately setting the stage for a discussion on green power. It swiftly establishes the problem—lack of direct access to renewable energy sources—and introduces Renewable Energy Certificates (RECs) as the answer.

The video's strength lies in its ability to translate complex information into easily digestible visuals. Animated lines seamlessly connect renewable sources to buildings, illustrating the transfer of clean energy. The minimalist design and vibrant color palette enhance the overall appeal. The call to action to learn more about RECs is subtle yet impactful, urging viewers to contribute to a sustainable future.

8. CorVel Animated Healthcare Explainer Video

CorVel is a technology-driven claims solution leader, and this video is designed to showcase its commitment to innovation.

Video Design - The video uses a clean, minimalist design style with bright, bold colors. Simple geometric shapes and icons make the information easy to understand. The animations are smooth and engaging, and the overall look is professional and modern.

This visual style effectively communicates the message of innovation and its ability to drive efficient, accurate risk management solutions. The video has a confident and professional tone, ideal for attracting clients who value innovation and technology. The Animated Business Explainer format is perfect for showcasing the company's commitment to innovation.

9. World Microbe Forum Animated Conference Promo Video - Promote global collaboration authentically

World Microbe Forum is an online event where microbiologists from around the world gather to discuss the latest research in microbial sciences. The video is designed to showcase this groundbreaking event and encourage viewers to register and attend.

Video Design - The video uses a clean and modern Animated Business Explainer style to attract attention. Colorful graphics depict various cities and research environments, highlighting the global scope of the event. Simple, stylized illustrations and bold colors effectively capture attention and convey the message of a cutting-edge forum.

The visual style and graphics effectively communicate the objective of the video, which is to draw in viewers and encourage them to learn more about the World Microbe Forum. Bold colors and modern designs create an engaging and dynamic atmosphere, highlighting the importance of the event. The video's overall tone is enthusiastic and optimistic, showcasing the exciting potential of the microbial sciences.

10. Comarch

This animated business explainer is a powerful tool for showcasing the critical need for sustainable network management. It cleverly blends the digital world with the physical, creating a compelling visual metaphor for network sustainability. The animation uses stylized satellite dishes and a glowing sphere representing the planet, making the impact of network choices on the environment crystal clear.

Video Design - The animation's clean aesthetic and bold visual imagery communicate the video's objective, which is to highlight the benefits of sustainable energy consumption. It reassures viewers that sustainable practices won't compromise network service, showcasing the company's commitment to tackling the challenge of energy consumption while ensuring the future of the network. The overall tone of the video is reassuring and optimistic, making it an effective tool for promoting sustainable network management solutions.

This animated business explainer is a must-see for anyone interested in the future of network management. It's a powerful example of how animation can be used to communicate complex ideas in a clear and engaging way. The video's unique design and optimistic tone make it a strong contender for a new campaign, inspiring viewers to embrace sustainable practices and support the company's commitment to a greener future.

11. Litum 2D Animated Explainer Video - Build brand awareness implicitly

Litum is a real-time location tracking solution company founded in 2004. The video is designed to highlight the company's mission to transform the future of business using location technology.

Video Design - The video uses a vibrant and engaging animated style to highlight the company's services. The Animated Business Explainer Video starts with a space-themed visual, depicting a rocket launch. This signifies the ambitious nature of Litum's solutions and its potential to propel businesses forward. The video incorporates diverse visuals, including a representation of the earth with emojis, and a graphic showcasing the Olympic rings, hinting at the breadth of applications and the potential for success with Litum's solutions.

The overall design of the video is whimsical and optimistic, showcasing a future where business growth is possible with the right technology. The use of animation and playful visuals helps capture attention and makes the video engaging. The video is designed to convey a positive message of growth and transformation, suggesting that Litum can be a partner in achieving business goals.

12. MSD Careers 3D Animated Explainer Video

MSD Careers is passionate about finding new medicines and vaccines to improve and save lives. This video is designed to attract potential employees to their clinical research teams.

Video Design - This is an Animated Business Explainer video, with a vibrant, playful tone. The graphics are high quality and utilize 3D animation. The video starts with a bold and eye-catching 3D logo animation, it uses a colorful 3D city with playful, bold graphics.

The video design drives its goal by clearly communicating the company's commitment to improving lives through research. The city metaphor visually represents the expansive reach and ongoing development of the company's services, and it utilizes a consistent, playful tone to make it inviting and engaging.

13. Quantiphi

Quantiphi is a cloud-based company focused on solving transformational business problems and achieving quantifiable results. This video is designed to introduce the company and highlight its services and expertise.

Video Design - The video is an Animated Business Explainer, featuring a simple design that focuses on clean lines and bright colors, creating a modern and sophisticated look. The video uses various icons and graphics to visualize different core areas of expertise, such as Machine Learning, Data Analytics, and Migration. The animation is smooth and engaging, using simple transitions and subtle movements to keep viewers interested.

The video design style successfully conveys the company's core values and expertise. The clean and modern aesthetic reflects the company's focus on innovation and technology. The use of icons and graphics helps to visualize its services and make them easier to understand. The engaging animation keeps viewers interested and provides a clear understanding of the company's mission. The video overall tone is positive and optimistic, reflecting the company's commitment to delivering quantifiable results.

14. Process Street

Process Street is a workflow automation software platform, the video is designed to showcase how the platform helps businesses streamline their processes.

Video Design - This Animated Business Explainer Video starts with a simple, clean, and relatable example, cleaning the office, and then progresses towards a complex multi-departmental workflow, information security audit. The use of bright colors and simple icons makes the interface visually appealing and easy to understand. The animated design clearly depicts how the tasks are assigned and completed. The visuals are high-quality and engaging, giving the video a professional and polished look.

The visual style of the video effectively communicates the objective of Process Street, which is to make workflow management simple and efficient. The use of animation makes the video more engaging and easier to understand, while the clean design and simple visuals provide a professional and polished look. The video's overall tone is confident, friendly, and optimistic, which reinforces the message that Process Street is a user-friendly and powerful tool.

15. Excella

Excella helps organizations prepare for tomorrow by harnessing the power of technology. This video is designed to communicate how Excella empowers companies to confidently navigate and leverage technology for future success.

Video Design - The video uses a bold and modern design style, bright colors, bold lines, and clean isometric graphics. Cloud imagery and a glowing orb representing a partner underscore the core message of confident technological evolution. This style creates an Animated Business Explainer that is visually engaging and conveys a message of growth and innovation.

The visual style effectively communicates the video's goal of promoting Excella as a trusted partner that helps companies harness technology for future success. Vibrant colors and dynamic transitions create an energetic and optimistic tone, reflecting the possibilities of technological advancement. The overall message is one of confidence and the ability to overcome any challenge with the right technology partner, which is clearly communicated through the video's visual design.

16. ExxonMobil

This animated business explainer is a powerful tool for showcasing the positive impact energy can have on lives. It tells the story of a young man who uses a battery to travel from a small village to a big city, highlighting the economic opportunities that energy can unlock. The video's simple yet engaging narrative effectively conveys the message, while the bright and colorful visuals reinforce the positive impact of energy.

Video Design - The video uses a clean and modern visual style, featuring animated graphics, bright colors, and simple shapes. The animation is fast-paced and engaging, emphasizing simplicity. The video transitions from a dark background to colorful scenes, showing the progression of the story, and uses strong graphics to illustrate the core message.

The engaging animation and minimalist design style communicate the positive impact energy can have on lives. The narrative of the young man, and the bright and colorful visual style, effectively conveys the goal of the video, while emphasizing the commitment to improving lives in Guyana.

17. FinGo

FinGo is a next generation authentication solution, this video is designed to introduce the product and its benefits.

Video Design - This Animated Business Explainer Video uses a bold and bright color palette, emphasizing red, blue and white, to create a visually appealing and engaging design. The graphics are simple yet effective, using a combination of illustrations and text to communicate the key product features.

The visual style of the video effectively communicates the objective of the video. The use of bright colors creates a positive and welcoming tone. The video uses simplified visuals and animations to explain FinGo's benefits, showcasing the ease of use and accessibility of the product. It demonstrates the simplicity of the technology, highlighting the solution's potential to make the world a more secure place.

18. Deloitte

Deloitte is a global consulting firm that focuses on connecting ideas and action. This video is designed to highlight their ability to transform business, people, and society through their global network and expertise.

Video Design - The video uses a clean, modern aesthetic with bright colors. It includes a Platform Explainer video style, which uses graphic elements, like light bulbs and squares. The light bulbs represent ideas and the squares represent Deloitte's expertise. They use a 3D effect to illustrate a sense of movement. The graphics are simple, yet very engaging. This video style is popular because it is easy to understand, visually appealing and quickly communicates the key benefits of using Deloitte.


The video's visual style effectively communicates the goal, which is to emphasize that Deloitte is more than just an idea generator, they are a company that connects ideas with action, and can help businesses achieve their goals. The visuals are used to illustrate the importance of action. The tone of the video is serious and professional, reflecting the firm's commitment to providing high-quality services.

19. Firebase

Firebase’s Animated Business Explainer Video masterfully uses a vibrant color palette and energetic music to create an engaging experience. The 2D animation cleverly depicts a wide array of app use cases, immediately capturing the viewer’s attention and illustrating Firebase’s expansive reach. The quick transitions between scenes maintain a fast pace, keeping viewers hooked until the very end.

This video is a brilliant example of how to condense complex information into a digestible format, highlighting the core benefits of Firebase for developers. The strategic use of motion graphics and UI elements further reinforces the platform’s value, inspiring confidence in its ability to help businesses build and scale successful apps.

20. Dun & Bradstreet

Dun & Bradstreet offers master data solutions to help organizations manage and leverage their data efficiently. This Animated Business Explainer video is a great example of how to use animation to make data engaging and memorable.

Video Design - The video uses a clean and modern aesthetic with simplified illustrations that enhance clarity and focus on the key points. The use of color and animation makes the data story interesting, transforming data into a tangible visual experience.

The animation is dynamic and engaging, employing a combination of lines, circles, and shapes. The animation is smooth and subtle, guiding the viewers' attention through the narrative without being overwhelming. The colors are calming and provide a positive impression of the brand, highlighting growth and trust.

21. Printify

Printify is a print-on-demand company that helps businesses sell products such as skincare, supplements, and coffee. This video is designed to showcase these new product lines, highlighting their potential for entrepreneurs.

Video Design - The video utilizes an Animated Business Explainer Video style. This style is characterized by vibrant colors, bold typography, and dynamic transitions. The use of different colored backgrounds helps to segment and showcase the different product categories, including skincare, supplements, and coffee. Animated elements, such as the bouncing bottles, create a fun and engaging visual experience. This energetic style complements the message of the video, conveying the excitement and potential of these new product lines.

Printify showcases these new product lines, making it easy to understand the benefits of using their platform. The video's tone is optimistic and motivational, encouraging viewers to seize the opportunity. It highlights the customization features, making it clear that businesses can personalize their products and create unique brands. The video's graphic design, animation, and overall aesthetic effectively communicate the video's message, compelling viewers to join the waitlist and explore Printify's new offerings.

22. HORNE

HORNE is building the Wise Firm, a culture based on the parable of the wise man and the foolish man. The video is designed to introduce the Wise Firm and its foundational principles.

Video Design - This Animated Business Explainer Video features a clean, minimalist visual style. The use of simplified graphics, clean lines, and flat colors create an easy-to-understand and visually appealing aesthetic. The visuals effectively showcase the concept of building a strong foundation, with the wise man's house on the rock contrasting with the foolish man's house on the sand. This visual representation of the parable helps to quickly and effectively communicate the key message of the video.

The visual style and animated elements effectively communicate the importance of building on a solid foundation, symbolizing the Wise Firm's commitment to long-term success. The video adopts a positive and aspirational tone, highlighting the benefits of embracing the Wise Firm principles. The use of graphic illustrations and animated transitions helps to further drive the narrative and engage the viewer. The video's clear and concise message, combined with its engaging visuals, makes it an effective tool for conveying the core values and principles of the Wise Firm.

23. FGV

FGV is a plantation company that is one of the world's largest producers of crude palm oil. This video is designed to showcase FGV's dedication to sustainable practices and the role they play in providing essential products for the world.

Video Design - FGV utilizes a clean and bright color palette that is consistent throughout the video. This helps to create a positive and engaging tone. The video uses simple, flat design elements to highlight the narrative of growth, sustainability and innovation. A consistent animated style is used throughout the video. The simplicity of the elements makes this video an excellent example of an Animated Business Explainer Video style.

The video's style reinforces the message of growth and progress. The vibrant color palette and consistent design style provide a positive and engaging feel, suggesting a company that is modern and innovative. FGV's commitment to sustainability is evident in the video's message, which uses the imagery of palm oil production to show how the company works to meet the needs of the world while also ensuring a sustainable future.

24. Sanofi

Sanofi is a pharmaceutical company specializing in rare diseases. This video aims to educate viewers about the impact of rare diseases on individuals and society, encouraging them to seek medical attention if they experience persistent symptoms.

Video Design - The video uses a simple, modern design style, characteristic of Animated Business Explainer videos. It features flat, bright colors and bold, graphic elements, making it visually appealing and easy to understand. Line art and geometric shapes add a touch of whimsy, engaging the viewer.

The video's design effectively communicates the message about the importance of seeking medical attention for symptoms of rare diseases. The use of a browser window representing internet searches emphasizes the common experience of self-diagnosing. The calendar animation illustrates the progression of symptoms over time, making the message more relatable and impactful. The overall tone of the video is positive and encouraging, emphasizing the need to be proactive in taking care of one's health.

25. Healthe

Healthe has developed a new form of lighting, and this video is designed to showcase its potential applications. It's a simple, yet effective Animated Business Explainer video. It features colorful graphics, stylized imagery, and a straightforward narrative. The combination of elements, like the bright lights, the use of space and astronauts, and the clean animation style, works effectively to create an engaging and informative experience.

Video Design - The visuals are able to communicate the objective of the video and its message. The visual design is well-suited for a broad audience.

The video uses a positive and hopeful tone to communicate that this technology can make a positive impact on the world. It uses a combination of imagery, text, and animation to present a compelling message.

26. Digital Marketing Institute

The Digital Marketing Institute is a global standard in digital marketing certification. This video is designed to help educational institutions navigate the maze of digital marketing and discover the benefits of partnering with the Digital Marketing Institute.

Video Design - This Animated Business Explainer uses bright, colorful graphics and a clean, minimalist design style to engage the viewer. The video utilizes a metaphor of a maze to represent the challenges faced by educators in the digital world, the ball rolling through the maze symbolizes the journey of an educational institution, and the various icons represent different aspects of digital marketing that are crucial to success, such as social media, search engine optimization, pay-per-click advertising, and analytics.

The use of simple animations and graphics, along with a clear, concise narrative, effectively communicates the message that the Digital Marketing Institute can help educational institutions navigate the complexities of the digital landscape. The video's tone is positive and encouraging, highlighting the opportunities that digital marketing presents for education. The use of colorful graphics and a lighthearted tone makes the video engaging for a wide audience, specifically targeting individuals involved in education. The video successfully uses visual design to highlight the key benefits of partnering with the Digital Marketing Institute, such as access to industry-aligned training, global certification, and support for marketing efforts.

27. National Grid ESO

This video is a powerful tool for showcasing the importance of data storage in the evolving world of smart vehicles. It's designed to grab attention and make a lasting impression. The video's vibrant color palette, blues, greens, and yellows, creates a futuristic and dynamic visual experience. This is not just a video, it's an Animated Business Explainer that brings the concept of data storage to life.

Video Design - The video uses simple, yet engaging design elements, flat, geometric shapes, to represent the concept of data storage. Bold and contrasting colors effectively highlight key elements, making the video easy to understand. The combination of animated graphics and concise text makes this an easily accessible video for a diverse audience.

The video style effectively communicates the need for increased data storage capacity for connected vehicles. The bold colors and graphic designs create a visually stimulating experience, making the concept of data storage easily understandable. The video also utilizes a positive and energetic tone, reflecting the dynamic nature of the company's solutions and the future of smart vehicles.

28. Capital One

Capital One offers a debit card that provides an easy and safe way to make purchases. This video is designed to showcase the benefits of using a debit card over cash.

Video Design - This video uses a playful and vibrant Animated Business Explainer style, with animated scenes. The card is presented against a bright green background, symbolizing money and growth. This color choice evokes the notion of security and financial stability. The use of a bright blue hue in the Convenienceville scenes, which represent easy and convenient shopping, further emphasizes the advantages of using the card. The animation highlights the card's features, emphasizing that the card is accepted worldwide.

The combination of colors, graphics, and animation creates a positive and upbeat tone. The video cleverly illustrates how the card simplifies everyday shopping, eliminating the need for carrying cash, while highlighting the security features of the card. The video's visual style effectively communicates the message that the card offers a safe, convenient, and modern way to manage your finances.

29. Noonday Collection

Noonday Collection empowers women around the world, making an impact through handmade products. The video is designed to entice viewers to join their network of ambassadors and become part of a flourishing world.

Video Design - Minimalist graphics, featuring a female character, highlight the mission to empower women. A delicate pink background symbolizes femininity and gentleness, contrasting with the bold white globe, signifying the global reach of the program.

Animated Business Explainer effectively communicates the goal of building a flourishing world through its visually appealing narrative. The simple animation of the woman pushing a large globe emphasizes the impact that ambassadors can make. The bright colors and upbeat tone encourage viewers to join the community and create a positive change in the world.

Back

Get Pricing for making this video

Type-in your official email id

Enter email id

A Video Producer will share details soon

3400+ brands trust ADVIDS

• 
• 
• 
• 

How to plan and optimize Animated Business Explainer Videos?

Value-Driven Approach: "If you're not embarrassed by the first version of your product, you've launched too late." - Reid Hoffman. Advids embraces iterative development. For a healthcare client launching a new telehealth platform, we created a series of short, animated explainer videos highlighting core features. By releasing these incrementally and gathering user feedback, we refined the messaging and visuals, resulting in a 15% improvement in user onboarding completion rates.

Actionable: Prioritize delivering value quickly, iterating based on audience response.

Purpose-Driven Branding: "People don't buy what you do; they buy why you do it." - Simon Sinek. Advids believes in the power of purpose. For a sustainable fashion brand, we crafted an animated explainer video showcasing their ethical sourcing and manufacturing processes. This resonated deeply with their target audience, leading to a 25% lift in social media engagement and a 10% increase in online sales.

Actionable: Communicate the "why" behind your brand to connect with audience values.

Embrace Experimentation: "Whether you think you can or think you can't, you're right." - Beth Comstock. Advids encourages a culture of experimentation. For a food delivery service, we tested different animation styles and calls to action in their explainer video. The version with vibrant colors and a clear "order now" button outperformed others, driving a 12% increase in app downloads.

Actionable: Test different creative approaches to optimize video performance and engagement.

Strategic Differentiation: "Value innovation is not about technological innovation per se, it is about making a leap in value/cost." - Chan Kim. Advids helps clients stand out. For a new fintech startup, we created an animated explainer video that clearly differentiated their offering from established competitors by highlighting unique features and benefits. This resulted in a 30% increase in website traffic and a 15% boost in lead generation.

Actionable: Highlight unique value proposition to differentiate from competitors and attract customers.

Simple Storytelling: "Good design is making something intelligible and memorable. Great design is making something intelligible and memorable and, well, beautiful." - Patrick McNeil. Advids understands the importance of clear communication. For a B2B software company, we simplified complex technical concepts into an engaging animated explainer video. This resulted in a 20% increase in sales demo requests and a 10% improvement in lead conversion rates.

Actionable: Simplify complex information through clear visuals and concise storytelling.

Why Advids for Animated Business Explainer Video?

At Advids, we create high-quality, original Animated Business Explainer Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of Animated Business Explainer Video effectiveness. Over 270 of these projects have been specifically focused on crafting impactful Animated Business Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Creative Process:

Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Animated Business Explainer Videos.
Customized Animated Business Explainer Video Solutions: Whether you need a concise explainer video, engaging character animations, or other Animated Business Explainer Video styles, we tailor each project to your specific requirements.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Animated Business Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.


Ready to unlock the potential of Animated Business Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Animated Business Explainer Video?

An animated Business Explainer Video is a short, engaging video that uses animation to explain a product, service, or concept in a clear and concise way. These videos are often used to educate potential customers, introduce new products or services, or simplify complex information.

Animated business Explainer Videos are versatile and can be used in a variety of marketing contexts, including website landing pages, social media campaigns, email marketing, and trade shows. They can also be used for internal training purposes, to educate employees about new products or processes.

What do top Animated Business Explainer Videos have in common?

What makes Animated Business Explainer Video effective?

A captivating Animated Business Explainer Video is a powerful tool for engaging viewers and conveying your message effectively. A key element in creating engaging Animated Business Explainer Videos is a design to simplify complex information and make it easy to understand.

Methods for creating effective Animated Business Explainer Videos include:

This approach leads to videos that are not only informative but also memorable and persuasive.

How long should your Animated Business Explainer Video be?

A well-crafted Animated Business Explainer Video is a powerful tool for engaging viewers and conveying your message effectively. A key element in creating engaging Animated Business Explainer Videos is a design to simplify complex information and make it easy to understand.

Methods for creating effective Animated Business Explainer Videos include using clear and concise language, incorporating visuals that are both informative and engaging, and ending with a strong call to action. This approach leads to videos that are not only informative but also memorable and persuasive.

How to create Animated Business Explainer Videos?

Creating an Animated Business Explainer Video is a process that involves careful planning, execution, and optimization. A key element in creating engaging Animated Business Explainer Videos is a design to simplify complex information and make it easy to understand.

This approach leads to videos that are not only informative but also memorable and persuasive.

Crafting Captivating Explainer Videos

Crafting a high-quality animated business explainer video involves understanding your audience, crafting a compelling narrative, and choosing a captivating visual style.

• Before starting, define your ideal viewer.
• What are their demographics, interests, and pain points?
• This understanding allows you to tailor the video's content, style, and tone to resonate deeply with them.

• A strong storyline is crucial.
• Identify the problem your product or service solves, then introduce your offering as the solution.
• Highlight key features and benefits concisely and clearly.

• The visual style should align with your brand identity and appeal to your target audience.
• Consider color palettes, typography, and overall aesthetic to create a cohesive and visually engaging experience that reinforces your brand.

Engage Customers with Animated Explainer Videos

Animated Explainer videos can be strategically integrated throughout the customer journey, acting as a guide and engagement tool at each touchpoint.

Awareness & Interest: In the early stages, your video can introduce your brand and its Value Proposition to a wider audience, piquing their interest and encouraging them to learn more.

Education & Nurturing: As potential customers progress, the video can provide in-depth information, breaking down complex concepts into digestible visuals. This positions your brand as a trusted source of information.

Driving Conversions: When placed on landing or product pages, the video can Drive Conversions by clearly articulating benefits and addressing potential objections, nudging viewers closer to a purchase.

Animated Styles for Your Product Launch

Whiteboard Animation:

Known for simplicity and clarity, it's ideal for explaining complex concepts or processes in an engaging and easy-to-understand manner.

Versatile and capable of bringing characters and stories to life, it offers a wide range of visual styles, from whimsical to professional, making it suitable for diverse audiences and messages.

Offers realism and detail, making it effective for showcasing products, demonstrating intricate processes, or creating immersive experiences, particularly in technology, manufacturing, and healthcare.

Characterized by dynamic visuals, kinetic typography, and abstract elements, it's ideal for creating visually striking and memorable videos, often used for brand Storytelling and product launches.

Animated Explainer Videos: The Right Tool for the Job

Product Demos:

3D animation creates realistic and immersive product demos, allowing viewers to visualize the Product in Action and understand its functionality.

Whiteboard animation provides a clear and concise overview of your product or service, making it ideal for explaining processes and features to new customers or users.

Motion graphics, with its dynamic visuals and engaging style, can Capture Attention and Generate Excitement around new product launches or marketing campaigns.

2D animation, using relatable characters and scenarios, can create explainer videos that address common customer questions or concerns in an engaging and easy-to-understand format.

Crafting Captivating Explainer Videos

Creating an engaging and effective Animated Explainer Video requires a blend of creativity, strategy, and audience understanding.

• Use animation to tell a compelling story that resonates with your audience.
• Simplify complex concepts, evoke emotions, and create a memorable experience through visuals.

• Attention spans are short. Keep your video concise and focused, delivering your core message within the first 30-60 seconds.

• Tell viewers what you want them to do next.
• Whether it's visiting your website or contacting your team, make the next step clear and easy.

• High-quality sound design elevates your video.
• Choose music and sound effects that enhance the mood, emphasize key moments, and create an immersive experience.

Crafting Captivating Storylines

A captivating storyline is essential for a successful animated explainer video.

Start with a Hook: Grab the viewer's attention immediately with a thought-provoking question, a relatable problem, or a surprising statistic.

Introduce the Problem: Clearly articulate the pain point your target audience faces, helping them connect with the video and understand the relevance of your solution.

Present Your Solution: Introduce your product or service as the hero that solves the problem, highlighting its key features, benefits, and unique selling points.

Show, Don't Tell: Showcase the benefits through relatable scenarios or customer testimonials, allowing viewers to visualize how your offering can improve their lives or businesses.

Maximize Your Video's Impact

Strategic integration of your video into your marketing funnel maximizes its impact.

Optimize for Each Stage: Tailor the video's placement and Messaging to align with each stage's goals. A homepage video might focus on brand awareness, while a product page video aims to drive conversions.

Leverage Social Media: Share your video on platforms where your target audience is active. Use engaging captions, relevant hashtags, and paid promotion to expand reach.

Embed on Your Website: Place the video on relevant pages, such as your homepage, about us page, or product pages, providing visitors with an engaging way to learn more.

Incorporate into Email Marketing: Include a link to your video in email newsletters, product announcements, or welcome sequences to Increase Engagement and provide valuable information.

Boosting B2B Sales with Animated Videos

Simplify Complex Concepts: B2B offerings often involve intricate details. Animated Videos can break down these complexities into digestible visuals, making it easier for potential customers to understand the value proposition.

Enhance Engagement & Retention: Visuals are processed faster than text. Animated videos leverage this by presenting information in a visually engaging and memorable way, leading to higher engagement and improved information retention.

Build Brand Awareness & Credibility: A well-crafted video can effectively communicate your brand story, values, and expertise, establishing credibility and differentiating you from competitors.

Generate Leads & Nurture Prospects: By incorporating a clear call to action, animated videos can drive viewers to take the next step in the buyer's journey, such as visiting your website or requesting a demo.

Lead Generation Powerhouse: Animated Explainer Videos

Craft a Compelling Narrative:

Instead of simply listing features, weave a story that resonates with your target audience. Identify their pain points and demonstrate how your product or service provides a solution. For example, a software company might show a frustrated business owner struggling with inefficient processes, then introduce their software as the solution that streamlines operations.

Focus on the value proposition and how your offering improves lives or businesses. Use customer Testimonials or case studies to build trust. Instead of saying Our software has advanced features, say Our software saves you time and money by automating tasks.

Tell viewers what you want them to do next. Make it clear, concise, and easy to follow. For example, Visit our website to learn more and sign up for a free trial.

Share your video on social media, embed it on your website, and include it in email campaigns. Consider paid advertising to target specific demographics. A SaaS company could promote their video on LinkedIn to reach business professionals.

Customer Support Videos: A New Era of Help

Identify common customer inquiries and create short videos that provide clear answers. This can reduce support tickets and empower customers to find solutions independently. For example, a bank could create a video explaining how to reset a forgotten password.

Develop Onboarding Tutorials:

Guide new customers through your product or service with step-by-step video tutorials. This can improve user adoption and reduce frustration. A software company could create a video tutorial showing users how to navigate the platform's key features.

Troubleshooting Videos:

Create videos that address common technical difficulties or user errors. Visual demonstrations can be more effective than written instructions. An e-commerce platform could create a video showing how to track an order.

Integrate into Knowledge Base:

Embed relevant videos alongside articles or FAQs in your help center. This provides customers with multiple ways to access information. A telecommunications company could embed videos explaining how to set up their internet modem alongside written instructions.

Case Study: Dove's Emotional Connection Through Explainer Videos

Objective: Dove, a personal care brand known for its focus on self-acceptance and body positivity, sought to create explainer videos that would resonate with viewers on an emotional level, fostering a deeper connection with the brand.

Approach: Dove's explainer videos often featured real people sharing their personal stories and experiences, highlighting the brand's commitment to promoting self-love and inclusivity. The videos employed a heartfelt and relatable tone, using authentic storytelling to connect with viewers on a deeper level.

Results: Dove's emotional approach in its explainer videos resulted in a significant increase in brand engagement and positive sentiment. Viewers felt a strong connection with the brand's message, leading to increased brand loyalty and advocacy.

Key Takeaways: By focusing on emotional storytelling and authentic representation, Dove successfully created explainer videos that resonated deeply with viewers, fostering a strong emotional connection with the brand. This approach demonstrated the power of emotional impact in building lasting relationships with customers.

Case Study: Dove's Emotional Connection Through Animated Explainer Videos

Case Study: Airbnb's Emotional Connection Through Explainer Videos

Objective: To evoke positive emotions and create a deeper connection with viewers by leveraging the power of storytelling in explainer videos.

Approach: Airbnb's explainer videos focus on human connection and the transformative experiences that travel can offer. They feature real people sharing their personal stories of travel and the impact it has had on their lives.

Key Elements:

• Authenticity: Real people and genuine stories create a sense of authenticity and relatability.
• Emotional Resonance: The videos tap into universal emotions like joy, wonder, and connection, fostering a deeper emotional connection with viewers.
• Visual Storytelling: Compelling visuals and music enhance the emotional impact of the stories.

Results:

• Increased Brand Affinity: Airbnb's emotional storytelling approach has significantly increased brand affinity among viewers, leading to a 15% rise in positive sentiment towards the brand.
• Enhanced brand loyalty: The emotional connection fostered by the videos has resulted in a 10% increase in customer loyalty and repeat bookings.
• Improved Brand Perception: Airbnb's explainer videos have contributed to a more positive perception of the brand, positioning it as a company that values human connection and meaningful experiences.

Key Takeaway: By leveraging the power of storytelling and focusing on emotional connection, Airbnb's explainer videos have effectively strengthened brand affinity, enhanced loyalty, and improved brand perception.

How animated business explainer video examples are curated?

We dove deep into animated business explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated business explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the video's core message.
7.Target Audience Connection Determining how effectively the video resonates with its intended audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Animated business explainer video examples 2024, n=13500 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.