30 Stunning Website Explainer Video Examples That Drive Conversions

Picture this a killer product launch, but zero buzz. Ouch, right? It's like shouting into a void in today's crowded digital space. But don't despair, there's a secret weapon video. People devour video content like it's going out of style, especially on platforms like Facebook. Smart businesses are catching on, using website explainer videos to connect with their audience and showcase their awesome products. Speaking of video consumption, want to see some eye-popping stats?

• Facebook users watch 6 billion minutes of video every day.
• Videos are 50% more likely to appear on the first page of search engine results.
• 69% of marketers agree that video is the top content marketing-related area of investment for 2022.

These stats highlight the undeniable power of video in capturing attention and driving engagement. Website explainer videos can leverage this power to effectively communicate your brand message and boost your search visibility. Let's dive in and explore 30 Attention-grabbing Website Explainer Video examples to uncover actionable strategies for creating compelling video content that converts.

1. MCI Website Showcase Video

This Website Explainer Video from NCI takes a refreshing approach to showcasing their AI capabilities. Rather than relying on technical jargon, the video effectively leverages visual metaphors to translate complex concepts into accessible visuals. The sleek animation of COBOL code transforming into Java code, accompanied by upbeat electronic music, exemplifies this strategy, instantly conveying the essence of code refactoring.

This video’s appeal stems from its ability to seamlessly integrate informative visuals with expert testimonials, creating a compelling narrative that resonates with government agencies. NCI’s messaging is strategically focused on empowering government and military workforces, emphasizing how their AI solutions can free up human resources for higher-value work. The vibrant color scheme and dynamic pacing enhance the video's overall appeal, making it a standout example of a Website Explainer Video done right.

2. PwC

In the ever-shifting landscape of international taxes, PwC's innovative approach to OECD’s Pillar Two shines in this compelling Website Explainer Video. The animation cleverly visualizes the complexity of global regulations while demonstrating how PwC’s network of experts and advanced technology can simplify compliance. It ends with a resonating call to action, prompting viewers to assess their readiness and engage with PwC, suggesting a solution for efficient tax management.

This video exemplifies how animation can effectively explain intricate concepts, turning tax compliance into a visually engaging journey. The dynamic visuals and crisp design make it memorable, demonstrating the power of visual storytelling in software demos. The video effectively communicates the advantages of the PwC Beacon Pillar Two Engine, portraying it as a vital tool for navigating the changing tax world.

3. Schneider Electric Website Feature Video

Schneider Electric delivers a compelling Website Explainer Video showcasing its EcoStruxure platform. The video utilizes simple yet effective 2D animation to demonstrate how EcoStruxure connects electrical equipment to the cloud, enabling remote monitoring and control via user-friendly mobile apps. The video highlights the practical benefits of predictive maintenance and optimized energy performance.

The use of clear visuals, smooth transitions, and upbeat music makes the information easily digestible. The video masterfully demonstrates how EcoStruxure empowers businesses to harness the power of data for increased efficiency and safety. It's an inspiring example of how to create a visually appealing and informative explainer video.

4. PerkinElmer

This website explainer video beautifully captures PerkinElmer's 85-year legacy in science, blending historical footage with sleek modern visuals to communicate their ongoing dedication to innovation. The video cleverly uses subtle animations and transitions, effectively highlighting their commitment to pushing the boundaries of scientific discovery.

PerkinElmer's focus on science with a purpose resonates deeply. The video masterfully interweaves scenes of cutting-edge technology with imagery of sustainability and community, showcasing their dedication not just to scientific advancement, but to a better future for our planet and its people.

5. PacketLight 2D Website Explainer Video - Build brand awareness subtly

PacketLight Networks hits the mark with this Website Explainer Video. Its crisp, modern design paired with engaging animations makes complex technology feel approachable. The video effectively highlights the challenges of increasing bandwidth demands and positions PacketLight Networks’ 400G solutions as the answer.

By showcasing high-capacity, cost-effective solutions alongside simple deployment and expert support, the video inspires confidence. The clear call to action further encourages viewers to learn more, making this a highly effective explainer video.

6. Medtronic 2D Animated Website Video

Medtronic is a company that provides technology for people who are living with diabetes. This video is designed to educate viewers on how to upgrade the Medtronic MiniMed 770G insulin pump to the 780G pump via a software upgrade.

Video Design -
This video is a Website Explainer Video. The style is minimalist, with bright, clean colors and flat, 2D illustrations. The use of a simple color palette, contrasting background, and geometric shapes makes it very easy to understand what the video is showing. The design of the animation is consistent throughout the video. The video opens with a simple yet effective animation of a mobile device.

The visual style is able to effectively communicate the objective of the video by highlighting the process of upgrading the pump through a software update. The tone of the video is informative and encouraging, as it focuses on empowering individuals to embrace the benefits of the new technology. The simplified animation allows the user to visually understand a complex product and the upgrading process.

7. Globitex Minimal Website Explainer Video - Showcase platform benefits implicitly

Globitex is a crypto-banking solution that allows users to make payments and get paid in a personal IBAN account, just like any other online bank. This video is designed to introduce users to the EURO Wallet by Globitex, and its features, benefits, and how it works.

Video Design - This Website Explainer Video uses simple, animated graphics and a minimalist design style to convey complex information about the EURO Wallet. The use of 3D graphics, and a clean, white background helps to highlight the key features of the EURO Wallet. The video also uses a voiceover and text to explain the features of the product.

The EURO Wallet is explained in a simple, clear, and engaging way, making it easy for users to understand the key benefits of using the EURO Wallet. The video also highlights the ease of use of the wallet, and how it can be used for a variety of purposes, such as paying rent, buying gifts, or making online payments. The tone of the video is friendly, approachable, and informative, making it relatable to a broad audience. The visual design helps drive the goal of the video by showcasing the simplicity and ease of use of the EURO Wallet. The clean, minimalist design, along with the use of 3D graphics and a voiceover, helps to create a positive and welcoming experience for users, encouraging them to learn more about the product.

8. Citrix Simple Website Explainer Video - Build brand awareness subtly

Citrix DaaS is a security solution, this video is designed to convince viewers that Citrix DaaS is the right solution to secure data.

Video Design - The video is a simple Explainer Content video, it uses a combination of animation and text to explain the various security features of Citrix DaaS. The visual design is clean and modern, using simple blue and white colors, basic graphics.

This visual style allows viewers to easily understand the features and benefits of Citrix DaaS. The video's tone is informative and reassuring, and the visual design helps to convey this message effectively. The video uses animated icons and text to represent security features of Citrix DaaS and shows how Citrix DaaS meets compliance standards.

9. Logicom

Logicom is a distribution company that provides full-stack IT solutions. This video is designed to demonstrate how Logicom and Cisco Meraki can help businesses navigate the challenges of a rapidly changing IT environment.

Video Design - The video utilizes an Website Explainer Video style, utilizing a green background and white lines to illustrate the transition from traditional infrastructure to cloud-based solutions. Animated 3D elements, such as a lock, a phone, a laptop, and a server, are used to represent the different aspects of cloud computing, which are further enhanced with clear and concise text.

The animated graphic style is simple, clean, and engaging, with bright green colors used to highlight important information, which helps the viewer understand the key benefits of partnering with Logicom and Cisco Meraki. The video's tone is upbeat, optimistic, and educational, effectively communicating the benefits of cloud-based solutions to potential clients. This helps establish Logicom as a knowledgeable and reliable partner in the rapidly changing world of technology.

10. Back Market

Back Market is a global marketplace that sells refurbished electronics. The company's video is designed to highlight the environmental impact of new phones and present a more sustainable option: refurbished phones.

Video Design - Back Market's video uses a minimalist design style with bold fonts and a limited color palette. The video utilizes a series of graphic elements like phone imagery, text, and digital billboards to effectively present its message. These features create a clean and modern look, which makes the video a strong Website Explainer Video.

The video's design focuses on the visual impact of e-waste and the potential for a better alternative. The video effectively uses graphic elements like the image of a landfill to emphasize the environmental consequences of the tech industry. This visual design strategy communicates a serious tone but ends with a message of hope. The video uses subtle animation and close-ups to draw attention to the sleek design of a refurbished phone, giving a sense of optimism and a call to action.

11. LexisNexis

LexisNexis is a SaaS Software company that provides research and information services. The video is designed to promote the LexisNexis platform and its ability to provide comprehensive, reliable, and accurate information for business decisions.

Video Design - The video uses a clean and minimalist design with a white background and light blue line drawings. The use of blue, a color associated with trust and reliability, helps solidify the product's reputation. The simple visuals and animation style make it easy to understand and follow along, a hallmark of a good Website Explainer Video.

The graphics and animation are simple but effective. The video uses a series of line drawings that are animated to highlight the key points of the message. The use of line drawings adds a modern touch to the video and helps make it visually engaging. The animation style emphasizes the product's ability to simplify the research process by making relevant information readily available. The video's consistent visual design helps to communicate its purpose and value, highlighting the need for accurate and reliable information, conveying the tone of confidence and authority. This tone aligns with the product's goal of making informed decisions based on trustworthy sources.

12. Comarch

This video is designed to showcase the benefits of solutions for oil and gas companies. It's a Website Explainer Video Production, using a simple and visually appealing style. Bright colors and simple graphics make the information easy to understand, and the animations are smooth and engaging.

Video Design - The video uses a conversational tone and friendly imagery to make the information more relatable and engaging. This approach helps build trust with viewers and create a positive impression of the company.

The visual style is effective in communicating the objective of the video. The overall tone is friendly and upbeat, which helps to build trust with viewers and create a positive impression.

13. Siemens

Siemens Teamcenter Quality is a cloud-based solution that helps automotive suppliers collaborate. This video is designed to show how this platform works.

Video Design - The video uses a simple, modern style, common in Educational Animation Explainer Videos. It uses bright colors and clear graphics to communicate the key points of the platform. The animation highlights the different features of the platform, and the video's overall style is straightforward and easy to understand.

The video's visual design clearly shows how the platform can benefit businesses. It highlights the key features of the platform, such as its ability to efficiently exchange quality data with suppliers and its user-friendly dashboard. The animation is simple yet effective, and the video is informative and engaging. The straightforward tone of the video appeals to businesses looking for a solution to improve collaboration with their suppliers. This is a great example of a Website Explainer video.

14. KIOXIA

KIOXIA innovates with flash memory products. This video is designed to showcase the wide range of products made possible by the company's technology.

Video Design - The video uses simple, crisp animations and clear visuals to guide the viewer through the evolution of flash memory. It effectively uses a combination of graphics and text to convey complex technical concepts in a way that is easily understood by the average viewer.

The video's visual style is well-suited to the topic, helping to convey the complex technology behind flash memory. The concise narrative and streamlined animation ensure that the information is conveyed in an easily digestible manner, ultimately helping to increase viewer engagement. The focus of the video is on demonstrating the key innovation of the technology, which is achieved through multiple visual aids that depict the progression of the technology.

15. OpenText

This video is a powerful example of Website Explainer Video Marketing, designed to introduce a generative AI chatbot for IT operations. It's a clear, concise, and visually engaging way to showcase the benefits of the solution. The video uses a clean and modern design style, with a bright blue background, simple white text, and animated graphics.

Video Design - The video uses clouds and question marks to represent user frustrations and questions, effectively communicating the concept of a cloud-based AI chatbot. The chatbot is presented as a friendly, helpful bot with a blue circle icon, appealing to a broad audience.

The video's design style is effective because it uses minimal text and focuses on visual storytelling, ensuring that the message is clear and relatable. This approach drives the video's goal of showcasing the benefits of the solution, making it a great example of how to use video marketing to effectively communicate complex concepts.

16. CareATC

CareATC empowers you to create a healthier, happier workforce. This video is designed to illustrate how CareATC helps employers inspire a wellness culture, resulting in reduced healthcare spending.

Video Design - The video design utilizes bright and colorful flat graphics and animation, reflecting a modern and engaging style. This clean and minimalist approach is highly effective for a Website Explainer Video, as it allows the content to be easily understood and remembered. The combination of graphics and animation presents a clear narrative, and helps explain the company's solutions for managing healthcare costs.

The clean and simple animation coupled with data visualization, reinforces the key message of how CareATC helps employers understand and manage healthcare costs. The video features an animated, simplified presentation of the company's solution. The bright color palette, bold graphic design, and animation create a positive and uplifting tone, effectively communicating the benefits of CareATC.

17. Intel

Intel's GProfiler is a free continuous profiler for production. It helps identify performance bottlenecks.

Video Design - This video uses simple, high quality graphics and animation to effectively illustrate the benefits of GProfiler. It utilizes bright, vibrant colors and futuristic imagery. The animation is smooth and engaging.

GProfiler is an open-source platform designed to continuously analyze code performance across an entire environment. This helps optimize the most resource-consuming parts of the code. The tone of the video is enthusiastic and informative. It is easy to follow and conveys the value proposition of GProfiler. The use of 3D animation and dynamic charts helps to quickly and efficiently convey the information, making this a very effective Website Explainer Video Marketing video.

18. Clever Devices

Clever Devices helps businesses manage a mixed fleet of electric and diesel vehicles. The solution allows businesses to manage their electric vehicle fleets efficiently, seamlessly integrating them with their existing diesel fleets. The solution analyzes routes, optimizes power consumption, and integrates into existing systems.

Video Design - The video uses a clean and simple design style, flat graphics and bright colors create a modern and approachable tone. Animation conveys the company's ability to manage both diesel and electric fleets within one system. The video is structured like Website Explainer Video Animation, with clear visuals explaining the core idea of the product, seamlessly transitioning between different concepts.

The animations and graphics are concise and engaging, making it easy for viewers to understand the product and its benefits. The design style emphasizes the simplicity and user-friendliness of the solution, using clear graphics and animations to demonstrate its functionality. The animation style contributes to a positive and optimistic tone, creating a sense of confidence in the solution's capabilities.

19. Radix

Radix is a high-throughput protocol for building decentralized applications. This video is designed to introduce the company and explain the benefits of decentralized finance.

Video Design - The video uses a dark blue background with white geometric shapes to represent the challenges of centralized finance. Simple, clean graphics show the benefits of decentralization through clear animation techniques.

This video uses animation to explain how decentralized finance provides a better way to move capital and assets. The graphic design is clean and straightforward, making the video appealing to an audience seeking information on this relatively complex topic. The overall tone is positive, highlighting the innovative nature of Radix and its potential to revolutionize the financial industry. Website Explainer Video Marketing is a great way to showcase this potential.

20. Printify

Entrepreneurs seeking a stylish and impactful Website Explainer Video can learn from this example's use of dynamic visuals and clear messaging. By showcasing the customization options for skincare, supplements, and coffee products through realistic 3D mockups, the video immediately captures the viewer's attention and effectively communicates its core value proposition.

The fast-paced editing, vibrant color palette, and upbeat music create a sense of excitement and opportunity, inspiring viewers to envision their own brand's potential in these multi-billion dollar markets. The video's concise format and impactful information delivery are key takeaways for effective product demonstrations.

21. TravelBank

TravelBank is a travel and expense management solution, designed to help companies manage spending. The video is designed to show users how easy it is to manage business expenses, and to highlight how this system can be beneficial for saving money.

Video Design - The video uses simplified graphics, bright colors, and a minimalist approach. The video uses a lighthearted and modern visual style. This design style makes the system seem accessible and easy to use.

Website Explainer Video Marketing is a great way to communicate the objective of the video. The use of simple graphics and bright colors makes the system seem accessible and easy to use. The lighthearted tone of the video also helps to create a positive association with the product. The visuals create a narrative that makes it easy for viewers to understand the value of the product. This is a great example of how a simple video can be effective in conveying a complex message.

22. CSL

CSL is a global specialty biotherapeutics company, developing and delivering innovative biotherapies to save lives and help people with life-threatening medical conditions live full lives. The video is designed to highlight innovative biotherapies and contributions to global health.

Video Design - The video uses a minimalistic color palette of white, light gray, and orange. The animation is simple, but effective, and the graphics are high quality. Flat, two-dimensional characters and icons add a friendly and approachable feel to the video.

Website Explainer Video Marketing is a powerful tool for showcasing a company's commitment to improving the quality of life for people around the world. The combination of crisp lines, graphics, and simple but informative text, conveys the company's history and achievements. The video's overall tone is positive and optimistic, reflecting the company's commitment to improving the quality of life for people around the world.

23. Namecheap

EasyWP is a WordPress hosting platform that makes starting a website simple and easy. The video is designed to demonstrate the ease of use of the product and how it empowers users to focus on their content and ideas.

Video Design - The video is a well-crafted animated infographic explainer video, with bold colors, playful illustrations, and a light-hearted tone, to present the benefits of the product. Geometric shapes and animated interactions illustrate the process of getting your WordPress website online, making it very easy to understand. The design is visually appealing and successfully conveys the message of simplicity and user-friendliness.

This video style helps to establish a positive and welcoming tone, making it more engaging for the intended audience, which is new or experienced users who want a simple and efficient way to set up a WordPress website. Website Explainer Video Marketing is a powerful tool for showcasing the value proposition of a product or service, and this video does a great job of demonstrating the ease of use and the frustration-free experience offered by the platform.

24. Boyd

Boyd Corporation's website explainer video masterfully blends CGI, live-action footage, and motion graphics to tell a compelling story of technological advancement. The opening scenes of space and Mars exploration immediately grab attention, while the subsequent focus on intricate manufacturing processes emphasizes Boyd's real-world impact.

The use of a holographic car chassis visualization and a futuristic cityscape subtly reinforces Boyd's forward-thinking approach. This dynamic visual narrative, paired with an inspiring orchestral score, positions Boyd as a leader in adapting technologies for the challenges of tomorrow.

25. PagerDuty

PagerDuty is a digital operations management platform. The video is designed to illustrate the need for a reliable platform to manage real-time operations in a digital world.

Video Design - The video uses simple graphics and animation to create a clean, modern look. Color, font, and animation create an engaging video for the target audience. The visual elements are clear, concise, and designed to be easily understood by everyone, especially IT professionals.

The video effectively communicates the benefits of PagerDuty by emphasizing the importance of speed and reliability in a world where every second matters. The clean design, simple animation, and impactful messaging set a professional and confident tone for the brand. The animation uses green and white, which is the same color as the brand's logo, and the brand colors are used throughout the video. The bright colors and simple geometric shapes highlight the urgency of the message. Minimalist graphics, bold typography, and strategically placed text allow the viewer to focus on the message, keeping the viewer engaged.

26. Western Digital

Western Digital provides solutions for automotive systems, focusing on storage needs. This video is designed to highlight tools and analysis methodologies for automotive storage.

Video Design - This video utilizes a simple and minimalist design, featuring clean lines, bold colors, and smooth animations. The graphics are high quality, with a focus on clarity and readability. Iconography is used throughout the video, helping to communicate key information.

This video is visually engaging and easy to understand. The minimalist design enhances the visual appeal, and the consistent use of graphics, color, and iconography communicates the information clearly. This makes it a good Website Explainer Video Marketing video, by making the content more engaging and understandable, allowing viewers to quickly grasp the core message. The tone of the video is professional and informative, focusing on the benefits of solutions for the growing automotive storage market.

27. VISA

VISA Direct is a push payment platform that allows businesses to send money quickly, simply, and securely to billions of cards and accounts across the globe. This video is designed to inform the Risk and Compliance community on how VISA Direct works and what it can be used for.

Video Design - The video features a clean and modern design style that utilizes simple line drawings and vibrant colors. The animation is simple, but effective, and helps to illustrate the concept of push payments.

This video is a great example of Website Explainer Video Marketing because it effectively communicates the objective of VISA Direct through its simple design and animation. The bright colors and simple line drawings create a positive and reassuring tone. The video highlights the ease and security of the platform by showing the money moving quickly and securely to its destination. This creates a sense of confidence in the viewer and reinforces the key message of the video.

28. Fit2work

Fit2work is a leading provider of police checks and background screening services in Australia. This video is designed to highlight the importance of these services for businesses.

Video Design - The video incorporates a screencast explainer video style, featuring bold, flat graphics and bright colors. Icons and animations help to visually communicate the benefits of the services. This combination of elements makes the video both visually appealing and informative.

Website Explainer Video for Brand Awareness - The video effectively showcases how the company can help businesses mitigate risk and maintain a strong reputation by providing comprehensive background checks on potential employees. The narrative emphasizes the importance of safety and compliance, and the tone is reassuring and professional. The overall visual design aligns with its objective of promoting the services to businesses.

29. Alation

Alation is a data catalog solution that helps businesses unlock the value of their data. This video is designed to showcase Alation as the GOAT of data catalogs.

Video Design - The video uses simple graphics, featuring silhouette images of famous athletes, overlaid on a solid blue background. These graphics illustrate the concept of the GOAT - the greatest of all time. The simple design style is reminiscent of a Website Explainer Video for Lead Generation video, and it successfully conveys the message of Alation's dominance in the data catalog industry.

The video effectively combines the theme of sports with the data catalog industry. The use of athletes as visual examples reinforces the message of Alation being the best. The video's clean and concise design style creates an engaging visual experience that effectively communicates Alation's message to the intended audience. The tone of the video is bold and confident, emphasizing Alation's achievements and positioning the company as a leader in the data catalog space.

30. Segment

Segment helps you generate messages about what's happening on your website or app, then translates those messages into different formats for use by other tools, and transmits messages to those tools. This process is designed to explain how Segment works and highlight the benefits of using it.

Video Design - This animated business explainer video uses a combination of illustrations and animations to depict the flow of data through Segment. The visual style is clean and modern, with a focus on bright colors, simple shapes, and playful animations. The use of color is consistent throughout, and the overall aesthetic is both engaging and informative.

Website Explainer Video for Social Media - The use of illustrations and simple animations makes the process of data flow easy to understand, and the video's bright and cheerful tone conveys the message that Segment is a powerful but user-friendly tool. The narrative of the video is clear and concise, and the use of examples such as email marketing and analytics makes the message even more relevant. The overall design of the video drives the message home by clearly demonstrating the benefits of using Segment.

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How to plan and optimize Website Explainer Videos?

Visual Storytelling: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids leveraged this for a healthcare client. We crafted a website explainer video that visually demonstrated the patient journey through their telehealth platform, simplifying a complex process and leading to a 25% rise in patient registrations.

Actionable: Simplify complex information through clear visual demonstrations.

Clear Communication: "If I had more time, I would have written a shorter letter." - Blaise Pascal. Advids embraced this philosophy for an e-commerce client. By focusing on concise messaging and impactful visuals in their website explainer video, we reduced bounce rate by 15% and increased average session duration.

Actionable: Prioritize clarity and conciseness in video messaging.

Targeted Messaging: "Content is fire, social media is gasoline." - Jay Baer. Advids used this principle for a B2B client. We tailored the messaging of their website explainer video to resonate with specific industry pain points, resulting in a 20% increase in qualified leads.

Actionable: Tailor video messaging to specific audience pain points.

Authentic Branding: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos. Advids helped a non-profit client define their brand identity and translate it into a compelling website explainer video. This resulted in a 30% increase in donations and improved brand recognition.

Actionable: Infuse video with authentic brand personality and values.

Iterative Design: "Fail fast, learn fast." - Eric Ries. Advids applied this for a gaming client. We used a rapid prototyping approach to develop their website explainer video, incorporating user feedback at each stage. This resulted in a final product that resonated strongly with the target audience and boosted game downloads by 35%.

Actionable: Embrace iterative design and user feedback for video optimization.

Why Advids for Website Explainer Video?

At Advids, we create high-quality, original Website Explainer Videos that get results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business goals by transforming your vision into compelling animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects under our belt, we understand what makes a Website Explainer Video truly effective. We've delivered over 315 exceptional Website Explainer Videos.
Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life.
Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Creative Process:

Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Website Explainer Videos.
Customized Solutions: Whether you need a simple explainer video, character animation, or something entirely unique, we tailor each project to your specific requirements.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.


Ready to unlock the potential of Website Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Website Explainer Video?

What do top Website Explainer Videos have in common?

Key Elements for Effective Videos

What makes Website Explainer Video effective?

A captivating Website Explainer Video is a powerful tool for engaging your audience and driving conversions. It is a strategic design to effectively communicate your message and leave a lasting impression.

Informative Website Explainer Videos are driven by a clear understanding of your target audience and their needs. They are designed to simplify complex information, making it easy for viewers to understand and remember.

Effective Website Explainer Videos aim to create a memorable and engaging experience for viewers. They use compelling visuals, a clear narrative, and a Strong Call to Action to Capture Attention and encourage viewers to take the next step.

How long should your Website Explainer Video be?

A successful Website Explainer Video is a balance between providing enough information and keeping viewers engaged. It is a strategic design to ensure your video is concise and impactful.

The ideal length for your Website Explainer Video depends on the complexity of your message and the attention span of your target audience. It is a strategic design to ensure your video is concise and impactful.

How to create Website Explainer Videos?

Creating a Website Explainer Video is a process that involves careful planning, creative execution, and effective distribution. It is a strategic design to ensure your video is engaging and effective.

Pre-Production

Production

Crafting Captivating Explainer Storylines

A Compelling Storyline for your Website Explainer Video starts with understanding your audience and their needs. Connect with them emotionally, pique their curiosity, and leave a lasting impression.

Start with a Hook: Grab their attention immediately. This could be a relatable problem, a thought-provoking question, or a surprising statistic. For example, a video for a language learning app could open with a scene of someone struggling to order food in a foreign country.

Define the Problem: Clearly articulate the pain points your audience experiences, using their language. Instead of saying, Our software automates marketing tasks, you could say, Tired of spending hours on repetitive marketing tasks? Imagine having more time to focus on strategy and creativity.

Showcase the Solution: Vividly demonstrate how your product or service alleviates their pain points. Use Captivating Visuals and animations to make the explanation engaging. For instance, a video for a CRM could show how the software streamlines customer interactions and improves sales efficiency.

End with a Call to Action: Guide viewers on the next steps. Make it enticing and effortless to follow. For example, Visit our website to learn more and sign up for a free trial today!

B2B Explainer Design Secrets

Designing a website explainer for B2B requires a strategic approach. Speak their language, address their priorities, and present your solution as a wise investment.

B2B buyers are data-driven. Highlight tangible benefits like increased efficiency or cost reductions. Back up your claims with data. For example, Our software has helped businesses reduce customer support costs by 20%.

Use high-quality visuals and animation that align with their industry. Avoid overly simplistic animation styles. Think sleek design, sophisticated color palettes, and a voiceover that exudes authority.

Highlight your company's experience and success stories. Incorporate Testimonials from satisfied clients. For instance, feature a client discussing how your solution helped them achieve a specific business goal.

Use data and statistics to support your claims. Showcase case studies demonstrating how your solution has helped other businesses achieve measurable results. This could involve showcasing a before-and-after scenario of a client's key performance indicators.

Reach Every Screen: Optimizing Your Launch Video

Your video should adapt flawlessly to different screen sizes. Ensure a consistent viewing experience on desktops, laptops, tablets, and smartphones. This involves using a video player that automatically adjusts the video size based on the screen dimensions.

Resolution and Codecs:

Optimize for various resolutions to maintain sharpness. Use a high-quality video codec compatible with major browsers. For example, encode your video in H.264 format for broad compatibility and use multiple resolutions (e.g., 720p, 1080p) for different devices.

Audio Clarity:

Use a high-quality audio track and adjust audio levels for optimal listening across devices. Ensure the audio is clear and balanced, even on devices with smaller speakers.

Thorough Testing:

Test your video on different platforms and devices to identify and resolve any compatibility issues. Use a Video Analytics tool to track performance across platforms and make data-driven optimizations. This involves testing on various browsers, operating systems, and devices to ensure consistent playback.

Maximize Your Explainer Video Impact

• Promote your video across your website, landing pages, social media, and email campaigns.
• Tailor your Messaging and calls to action for each platform. For example, on social media, you might use a shorter, attention-grabbing version of the video.

Prominent Placement:

• Embed your video prominently on your website and social media profiles.
• Use compelling headlines and descriptions to encourage clicks. For instance, place the video above the fold on your landing page to ensure it's seen immediately.

Clear Call to Action:

• Include a Clear Call to Action within your video, guiding viewers on the next steps.
• Make it easy for them to follow through. For example, Click the button below to learn more and request a demo.

Performance Tracking:

• Continuously track the performance of your video and make data-driven adjustments.
• Analyze metrics like views, engagement, website traffic, and conversions to identify areas for improvement.
• This allows you to refine your video strategy over time.

Unleashing the Power of Explainer Videos

Excellent for simplifying complex concepts. They bring your message to life with Engaging Visuals and storytelling. Ideal for explaining software features or abstract ideas.

Live-Action Explainers:

Provide a human touch, featuring real people. Ideal for testimonials, product demos, or showcasing company culture. For example, a SaaS company could use a Live-Action Video to introduce their team and showcase their office environment.

Whiteboard Explainers:

Utilize a simple whiteboard Animation Style to explain processes or ideas. Perfect for breaking down complex topics into digestible chunks. Great for educational content or explaining a step-by-step process.

Screencast Explainers:

Capture screen recordings of software or online tools. Ideal for demonstrating how something works, providing tutorials, or showcasing software features. Perfect for Onboarding new users or explaining a specific software function.

Measuring Your Explainer Video's Impact

Measuring the success of your Website Explainer Video requires tracking key metrics that provide insights into its performance.

Views and Engagement: Track views, likes, shares, and comments to gauge audience interest. These metrics reveal how effectively your video captures attention. For example, a high number of shares indicates that viewers found your video valuable and worth sharing with their network.

Website Traffic: Monitor website traffic originating from your video. This metric indicates the video's ability to generate interest and drive potential customers to your online presence. You can track this using UTM parameters in your video links.

Lead Generation: Track leads generated directly from your video, such as sign-ups or downloads. This demonstrates the video's effectiveness in converting viewers into potential customers. For example, you can include a Lead Capture Form directly within the video player.

Conversions: Measure conversions, such as sales or sign-ups, attributed to viewers who watched your video. This reveals the video's impact on your bottom line. You can track this by analyzing the conversion rates of visitors who watched the video compared to those who didn't.

Crafting Captivating Explainer Videos

Creating a High-Quality Website Explainer Video

Creating a high-quality Website Explainer Video requires attention to detail.

Invest in visuals and animation that align with your brand and resonate with your audience. High-quality visuals enhance engagement and convey professionalism. For example, if your brand is playful and fun, consider using bright colors and character-driven animation.

Ensure the audio is clear, engaging, and professionally produced. Use a high-quality microphone and consider a professional voiceover artist. The voiceover should be clear, well-paced, and match the tone of your video.

Craft a script that tells a story, evokes emotions, and clearly communicates your message. A well-written script is the foundation of a successful video. It should be concise, engaging, and tailored to your target audience.

Edit your video to a professional standard, ensuring smooth transitions, pacing, and visual storytelling. Professional editing enhances the viewing experience. This involves using appropriate cuts, transitions, and music to create a seamless and engaging flow.

Optimize your video for different platforms and devices to ensure seamless playback and a consistent viewing experience across all screens. This includes using responsive design and optimizing for different resolutions and codecs.

Engaging Explainer Videos: The Key to Captivating Viewers

Balancing information and engagement is crucial for capturing and retaining viewer attention in your Website Explainer Video.

Clear Narrative: Use a clear and concise narrative that tells a story, making the information relatable and memorable. Storytelling helps viewers connect with your message. For example, instead of simply listing features, tell a story about how those features solve a real-world problem.

Visually Appealing: Incorporate visuals like animation, graphics, and real-life footage to break up the monotony of talking heads. Visuals enhance understanding and make the information more digestible. For instance, use animations to illustrate complex concepts or show product demos.

Concise and to the Point: Keep the video concise and respect the viewer's time. Avoid overwhelming them with too much information or making the video unnecessarily long. Aim for a video length that effectively conveys your message without losing the viewer's interest.

Clear Call to Action: Include a clear call to action that encourages viewers to take the next step. Make it easy for them to follow through, whether it's visiting your website, downloading a resource, or contacting your sales team.

Unlocking Video Marketing Power

Increased Engagement: Explainer videos capture attention more effectively than text, leading to higher engagement rates. Studies show that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Brand Awareness: Explainer videos build Brand Awareness by showcasing your brand personality and unique selling proposition in an engaging way. They help you stand out from the competition and make a lasting impression on potential customers.

Customer Understanding: Explainer videos simplify complex concepts and products, improving customer understanding and satisfaction. This can lead to increased trust and confidence in your brand.

Cost-Effective Marketing: Explainer videos can be a cost-effective way to reach a large audience and generate leads compared to traditional methods. They can be used across multiple channels and repurposed for various marketing campaigns.

Building Trust Through Explainer Videos

Building trust and credibility is vital for converting potential customers. Website Explainer Videos can be powerful tools for achieving this.

• Use your video to demonstrate your industry knowledge.
• Clearly articulate the problems you solve and the value you provide.
• For example, you could feature experts discussing the challenges your target audience faces and how your solution addresses them.

• Incorporate customer testimonials, case studies, and data-driven results to build credibility.
• Showcasing positive experiences from other customers can significantly influence potential buyers.

• Use a genuine and relatable tone of voice, avoiding hype.
• Transparency and authenticity foster trust.
• For instance, you could show Behind-the-Scenes Footage of your company or feature real employees talking about their passion for your product.

• Anticipate common customer concerns and address them directly in your video.
• This shows that you understand your customers' needs and are committed to providing solutions.

Case Study: How Duolingo Used Video to Onboard New Language Learners

The Challenge: Duolingo, the popular language learning app, wanted to improve the onboarding experience for new users and help them quickly understand the app's features and functionalities.

The Solution: Duolingo created a series of short, Animated Explainer Videos that guided new users through the app's interface and introduced them to the key features. These videos were incorporated into the app's onboarding process, providing a clear and engaging introduction to the language learning experience.

The Results: The explainer videos significantly improved user engagement and retention rates. New users who watched the videos were 25% more likely to complete their first lesson and 15% more likely to continue using the app after the first week.

Key Takeaways:

• Simplified Onboarding: The explainer videos provided a clear and concise introduction to the app's features, making it easier for new users to navigate and understand the platform.
• Engaging Format: The animated videos were visually appealing and engaging, capturing the attention of new users and making the onboarding process more enjoyable.
• Improved User Retention: The videos helped new users understand the app's value proposition and how to use it effectively, leading to higher retention rates.

Case Study: How Airbnb Used Video to Target the Right Audience

Objective: Increase brand awareness and drive bookings among a specific target audience: millennials interested in unique travel experiences.

Strategy: Airbnb launched a series of video ads on social media platforms like YouTube and Facebook, featuring real travelers sharing their unique Airbnb Experiences. The videos highlighted the platform's diverse offerings, from cozy cabins to luxurious villas, and emphasized the sense of community and adventure that Airbnb provides.

Results: The campaign was a resounding success, achieving a significant increase in brand awareness and driving a substantial surge in bookings.

• Brand Awareness: Airbnb saw a 20% increase in brand awareness among millennials after the campaign launch.
• Booking Increase: The campaign resulted in a 15% increase in bookings from millennials, demonstrating the effectiveness of targeting the right audience with engaging video content.

Key Takeaways:

• Targeted Audience: By focusing on a specific demographic with shared interests, Airbnb effectively reached their ideal customers.
• Authentic Storytelling: Using real travelers' stories resonated with viewers and created a sense of authenticity.
• Visual Appeal: The high-quality video content showcased the platform's diverse offerings and captured the essence of unique travel experiences.

Case Study: Airbnb- Building Trust with Customer Testimonial Videos

Objective: Increase booking conversions and build trust among potential customers by showcasing positive experiences from real Airbnb users.

Strategy: Airbnb created a series of Customer Testimonial Videos featuring real travelers who shared their positive experiences using the platform. These videos highlighted the unique benefits of Airbnb, such as the opportunity to connect with local communities and experience authentic travel.

Execution: Airbnb featured the Customer Testimonial Videos on their website, social media channels, and in their marketing campaigns. They also encouraged users to share their own experiences through video testimonials.

Results: The Customer Testimonial Videos significantly boosted trust and credibility among potential customers. Airbnb saw a 10% increase in booking conversions and a 5% improvement in customer satisfaction after implementing the testimonial video strategy.

How website explainer video examples are curated?

We dove deep into website explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic website explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Website Integration Examining how effectively the video integrates with the website's design and user experience.
7.Conversion Focus Determining how well the video drives desired actions, such as sign-ups or inquiries.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, website explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.