Video Marketing

Website Intro Video Examples: 14 Homepage Intro Videos

By Jai Ghosh · Video Producer at Advids
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Last updated Oct. 14, 2026

Introduction

A website intro video gets a few seconds

A buyer lands on your homepage. Above the fold sits a still frame with a play button. They give it a few seconds, then they scroll or leave.

Those seconds aren't a trailer. They're a test: does this product solve something I have? Baymard's homepage research found that “some users will leave the site if they don't see the product type they are looking for.” Swap the store for your SaaS homepage and the risk is the same. If the first seconds don't say what you sell and why it matters, the buyer goes back to the search results.

So the first line of your intro decides the rest. And the right first line depends on what the visitor doesn't know yet.

The short answer: a website intro video should open on the one thing the visitor is missing. Wake-Up Call opens on what the problem costs. Recipe Card numbers the steps to get started. Network Map draws how the product connects the tools a buyer already runs. Turntable puts the product itself on screen. The 14 homepage intro videos below are sorted by that first move.

Planning a homepage intro?

Talk to the Advids team about style, budget and timeline before you write the script. Start with the first line your visitor needs to hear.

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14 examples

Website Intro Video examples

Move 1 · Wake-Up Call

If the visitor doesn't feel the problem yet, open on what it costs them.

A smoke alarm doesn't explain fire safety. It makes one loud noise, and you move. Your homepage visitor needs the same jolt before any feature makes sense.

I call it the Wake-Up Call: the first line names what the problem costs today, and the product arrives as the answer. Four examples.

Dolbey explain value proposition video

Dolbey Fusion Suite sells dictation and transcription software to healthcare providers. The video puts the cost of EHR data entry on screen first: a physician typing while a patient waits.

What works here:

The cost is written out: “Decreased Productivity,” “Fewer Patient Visits” and “Longer Work Days.” Each line is a cost a clinic manager already tracks.
Then the fix, as a flow diagram. Dictations from different devices are transcribed, sent to specialists by priority, and end in electronic signatures.
Trust comes from history. Dolbey rewinds to its founding in 1914 and its work on Thomas Edison's dictation invention.

The move: Write the cost of your buyer's problem as 3 short on-screen lines. If a manager couldn't paste them into a report, they're too vague.

WalkMe X welcome video for website

WalkMe X is a contextual AI copilot for the enterprise. The video is built around a problem every enterprise buyer knows: employees who don't get value from GenAI tools.

What works here:

Two people carry the contrast. Sam is an “AI Pro.” A common user is overwhelmed. You see the gap before the product closes it.
The difference fits in three words: “no prompting needed.” WalkMe X reads context inside apps like an email client or a CRM and suggests the next best action.
Glowing lines and interface overlays show the AI working inside existing workflows, not in a new tab.

The move: Put your buyer's best user and average user side by side. If the gap isn't visible in one scene, the intro isn't there yet.

SAIPEM brand story animated video

Saipem's video introduces its chemical recycling technologies. It opens on the plastic pollution crisis, from microplastics to landfills, before any plant appears.

What works here:

The stakes come first, at full scale: how little of the world's plastic gets recycled.
Then 3D industrial animation opens the plants. Pyroplast breaks down polyolefins by thermolysis. Chempet uses glycolysis on PET waste.
The close names three gains: less environmental burden, better use of resources and more value for stakeholders.

The move: If your category is new to buyers, open on the problem at its biggest scale. Then shrink to the one machine, or screen, that fixes it.

Guardian Generation 3 website video

Seeing Machines' Guardian Generation 3 detects driver drowsiness in trucks. The 52-second intro opens on the stakes: “a notoriously high-risk industry where safety is paramount.”

What works here:

The product works before its name appears. It evaluates drowsiness continuously and intervenes in real time, “before fatigue escalates and a microsleep occurs.”
Two buyers get a line each. Drivers get alerts tailored to the situation. Fleet operations get real-time information so they can respond fast.
The name lands last, with two short claims: “Introducing Guardian Generation 3. Automotive-grade. Aftermarket ready.”

The move: Try your intro with the product name at the end. If the visitor wants the fix by then, the name lands as the answer.

Move 2 · Recipe Card

If the visitor thinks starting is hard, number the steps in order.

Once the problem is clear, the next worry is effort. How much work is this to start?

A recipe card doesn't describe the kitchen. It lists the steps, in order, and you start cooking. Your buyer wants the same card for your sign-up. I call it the Recipe Card: the steps from first click to first result, numbered on screen. Four examples.

Borrowell Digital storefront video

Borrowell Credit Builder helps people build a credit history. The 1-minute video turns a confusing process into three steps.

What works here:

Three steps, in order: sign up without a hard credit check, connect a bank account, track your progress.
The mechanism gets one plain line. Regular payments are reported to the credit bureaus, and that builds the history.
The risk is answered on screen. Part of your payments comes back at the end of the term, minus fees, and you can cancel anytime without a penalty.

The move: Count the steps to your buyer's first result. If they don't fit on one screen, cut a step before you cut the video.

Immigration New Zealand animated website video

Immigration New Zealand's video explains how to apply for a visa online. Its YouTube title is the whole promise: “Save Time & Money.”

What works here:

The online route is set against paper forms. Faster and cheaper is the reason to switch, and it comes before the steps.
Each step removes a worry: upload documents, pay securely from any location, save your progress and come back later.
The end state is concrete. Some applicants can get an e-visa.

The move: Name the old way your buyer uses today, then show your steps against it. If your steps aren't shorter, pick a different task.

Kinsta Hobby Tier web video

Kinsta's video introduces the Hobby Tier of its app hosting. It walks developers from code to a live app.

What works here:

Deployment is 3 steps, with Git repository integration and automatic commits.
The price is named: from $7 a month for the Hobby Tier, with resource options for CPU, RAM and bandwidth.
Trust is a list a developer can check: Google Cloud Platform's premium network, Cloudflare DDoS protection, a 99.9% uptime SLA and 25+ data centers.

The move: Put your entry price and your setup steps in the same intro. A developer decides to try it on those two facts.

IBB Law First impression video

IBB Law's animation explains Inheritance Act claims. It's a law firm, not a software product, and it's here for one technique: turning a dense process into a checklist.

What works here:

A scrolling document and an animated pen list who can claim, one category at a time.
The court's criteria become icons: financial needs, obligations and the details of the estate, with on-screen text in sync.
A calm narrator keeps the pace moderate. For a viewer facing an emotional dispute, calm is part of the message.

The move: If your buyer's first question is “does this apply to me?”, list who qualifies before you explain how it works.

Move 3 · Network Map

If your product lives between systems, draw the connections in one picture.

Some products have no single screen worth showing. They sit between the tools a buyer already runs, and the value is in the connections.

A subway map leaves out the streets and keeps the lines. Your buyer doesn't need your architecture either, just what connects to what. I call it the Network Map: one diagram of the systems your product joins, drawn before any feature list. Two examples.

Syniverse short video engagement strategy

Syniverse's video introduces Universal Commerce, a platform for transactions between business partners. Abstract animation carries a product with no screen to show.

What works here:

Connected nodes untangle a network of many parties. Partners and customers sit on one map, with one view of costs and revenues.
Flexibility is drawn, not listed. Transactions move in any format, so standards stop being a barrier.
A grid of locks stands for blockchain authentication: every transaction traceable and reconciled.

The move: Draw your buyer's partners as dots and your product as the lines between them. If the map needs a legend, simplify it.

OpenText Extended ECM intro video

OpenText Extended ECM manages enterprise content. The intro opens on a question: “Is your business caught in a tangled web of information?”

What works here:

The tangle is specific: switching between applications, searching across silos, documents on local hard drives and files shared over email.
Then the connections. Extended ECM integrates with Microsoft, SAP, Salesforce and other enterprise applications, so content shows up inside daily work.
Compliance happens in the background, with metadata, classification and governance added automatically. The last line sums it up: “Bring order to content chaos.”

The move: Name 3 tools your buyer already pays for and draw your product between them. Logos they know make the map believable.

Move 4 · Turntable

If the product itself is the proof, put it on screen in the first seconds.

The last case is the easiest to miss. Some products sell the moment you see them, and any setup only delays that moment.

A car showroom puts the car on a turntable under bright lights. Nobody reads the brochure first. For a software product, your main screen is the car. I call it the Turntable: the product on screen early, turned so each feature faces the viewer once. All four examples are hardware, and the move carries straight over to software.

Cobrax Web intro video

Cobrax's b.Lock is a magnetic locking button. The intro states its thesis in capitals: “BE IN CONTROL, UNDER PRESSURE.”

What works here:

It opens with a montage: motorcycling across deserts, skiing, sailing, each one stamped with a word like “PERFORMANCE” or “SAFETY.”
Then 3D animation takes the button apart. Color-coded diagrams show resistance to lateral traction over 2000 cycles with no damage, and easy release under vertical tension.
One part replaces several. The video positions b.Lock as a single component that does the job of multiple fasteners.

The move: Set the scene in seconds, then take your product apart on screen. Show the one mechanism that makes your claim true.

Vizrt product intro video

Vizrt's video introduces the PTZ3 Plus and PTZ3 Plus UHD cameras for video production. 3D renders turn the camera so each feature gets its moment.

What works here:

AI presenter tracking is shown in context: face detection, presenter memory and adjustable framing ratios that cut operator workload.
One cable carries everything. NDI|HX3 over a single Ethernet cable handles power, control, audio, tally, video and metadata.
The range is clear: 1080P with 20x optical zoom or 4K UHD with 30x, in black or white, with several installation options.

The move: Give each feature its own turn on screen, one at a time. If two features share a shot, the viewer remembers neither.

ASUS Brand introduction video

ASUS's video introduces the Vivobook S 14 OLED laptop. It starts with the object: an ultra-slim, lightweight chassis with a full set of I/O ports.

What works here:

Then the inside is named: Intel Core Ultra 9 processor, Intel Arc Graphics and ASUS IceCool thermal technology.
AI gets a real task. Copilot in Windows 11 runs on the Intel AI Boost NPU.
Display and sound close it: a 3.2K 120 Hz OLED screen, plus Harman Kardon and Dolby Atmos branding.

The move: Show your product's outside first, then its inside. Viewers trust the specs more once they've seen the thing.

BenQ Digital greeting video

BenQ's MOBIUZ EX321UX is a 32-inch 4K Mini LED gaming monitor. The intro uses CGI to show the picture quality a spec sheet can only describe.

What works here:

The specs are made visible: 1000-nit brightness and a 1152-zone Mini LED, driven by BenQ's PIXSOUL ENGINE.
A side-by-side “AI Detail Enhancement” comparison does the proving. You watch hidden detail appear.
Modes are shown, not listed: Sci-Fi, Fantasy and Realistic, under BenQ's own “World's First Aesthetic Game Color” claim.

The move: If your claim is visual, show it next to the old version. A side-by-side beats any adjective.

Pick your move

What should your website intro video say first?

The short answer: ask what your visitor is missing: the reason, the effort, the picture or the product. The answer picks the first line. One move per intro. If two are missing, open on the first and let the rest of the page handle the second.

If your visitor	Use	Do this	Example to copy
doesn't feel the problem	Wake-Up Call	Name what the problem costs in the first line	Dolbey
thinks starting is hard	Recipe Card	Number the steps from first click to first result	Borrowell
can't picture a product with no screen	Network Map	One diagram of the tools you connect	OpenText
needs to see it to believe it	Turntable	The product on screen early, one feature per turn	Cobrax

Now go back to that still frame with the play button. The visitor gives it a few seconds. Those seconds can't hold your whole story. They can hold one line.

The move: write the first sentence of your intro 4 ways, one per move. Show each to 5 buyers and ask what the product does. Keep the line most of them get right.

A homepage intro can't tell the whole story. It has to tell the right first line.

FAQ

Website Intro Video Examples FAQ

What is a website intro video?

A website intro video is a short video at the top of a homepage or landing page. It tells a new visitor what the product is and why it matters to them. The first line does most of the work. The 14 examples on this page run from 52 seconds to just over 2 minutes.

How long should a website intro video be?

Most of the examples here run 1 to 2 minutes. 8 of the 14 come in at 1:30 or under, led by Guardian Generation 3 at 0:52. The longest, Saipem at 2:10, explains a whole recycling process. Keep the one move your visitor needs, and cut the rest.

What should the first seconds of a website intro video say?

The one thing your visitor is missing. If they don't feel the problem, name its cost, the way Dolbey puts “Longer Work Days” on screen. If they think starting is hard, show step one. Save the logo and the company history for later.

What's the difference between a website intro video and a website overview video?

An intro answers one question fast: why should I care? A website overview video covers what the product does across several features. Many homepages need the intro first and the overview one scroll down.

What's the difference between a website intro video and a walkthrough?

A website walkthrough video shows where to click, step by step. An intro comes earlier. It's for a visitor who hasn't yet decided the product is worth a click.

Should a website intro video autoplay?

If it autoplays, keep it muted and make the first seconds work without sound, with the key line as on-screen text. If it doesn't, make the still frame count. A poster that states the problem or shows the product earns the play.

Should a website intro video use a voiceover?

Usually, yes. A voiceover lets the screen show the product instead of filling it with text. Add captions either way, so the intro still works for visitors who watch with the sound off.

Should a website intro video show product screens or animation?

Show real screens when the product is easy to see and easy to use. Use animation when the value sits between systems, like Syniverse's network of partners. Hardware brands like Vizrt and ASUS use 3D renders to turn the product in front of the viewer.

How do you introduce a product that has no interface?

Draw what it connects. OpenText names Microsoft, SAP and Salesforce, then shows content moving between them. Syniverse draws partners as connected nodes. A good tech platform explainer works the same way: the map first, the features second.

How do you introduce a hardware product in a homepage video?

Put the object on screen early, then open it up. Cobrax takes its button apart in 3D. ASUS shows the chassis, then names the parts inside. More hardware demo videos follow the same order: outside, inside, proof.

What call to action should a website intro video end on?

One ask that matches the page: a trial, a demo or a sign-up. Kinsta's intro ends on a tier with a price, so the next step is obvious. Keep the call to action short, and make the button under the video say the same thing.

How do you measure a website intro video?

Start with play rate: how many visitors press play. Then watch time, and where viewers drop off. That second is the next thing to fix. Last, compare clicks on the call to action for visitors who watched against those who didn't.

Can one website intro video serve several buyers?

Rarely well. Guardian Generation 3 gives drivers and fleet operations one line each, and that's about the limit for one intro. If your buyers have different problems, make one intro per landing page and keep the homepage version on the shared problem.

Patterns from the analysis

Website Intro Video Best Practices

Each of the 14 videos above has a written breakdown, and 2 were also read from their full transcripts: Guardian Generation 3 and OpenText. Four patterns showed up. Fourteen is a small sample, so read each count as what these 14 did, not as market data.

Checkable Figure

Should a website intro video include a number?

Observation: Kinsta names a $7 monthly price and a 99.9% uptime SLA. Cobrax shows 2000 cycles of lateral traction with no damage. Vizrt, ASUS and BenQ give zoom levels, refresh rate and brightness. Dolbey dates its founding to 1914. Saipem opens on a recycling statistic.
Data: 7 of 14 named a specific figure. 7 of 14 used none.
The move: Pick one figure your buyer can check after the video ends. A price, an uptime promise or a setup time beats “fast” and “reliable.”

Ordered Steps

Should a website intro video show how to get started?

Observation: Borrowell shows three steps. Kinsta shows a 3-step deployment. Immigration New Zealand breaks a visa application into simple steps. Dolbey follows a dictation from device to signature. IBB Law lists who can claim, then what the court considers.
Data: 5 of 14 laid out a process in order.
The move: If your sign-up has 3 steps or fewer, show them all. A visible finish line is the best answer to “is this hard?”

Risk Answer

Should a website intro video answer the risk of trying it?

Observation: Borrowell says there's no hard credit check and you can cancel anytime. Kinsta names DDoS protection, an uptime SLA and 24/7/365 live chat. Immigration New Zealand shows secure payments and saved progress. OpenText adds compliance automatically. Syniverse shows every transaction authenticated and traceable.
Data: 5 of 14 answered a specific risk on screen.
The move: Ask your sales team for the objection they hear most before a trial. Answer it in one line inside the intro.

Late Name

When should a website intro video say the product name?

Observation: Both transcripts hold the name back. Guardian Generation 3 describes the problem and the fix first, then says “Introducing Guardian Generation 3” in its last lines. OpenText spends two sentences on the tangle before “It's time to master modern work with OpenText Extended ECM.”
Data: 2 of 2 transcripts named the product only after the problem.
The move: Read your script's first line aloud. If it starts with your product name, move the name after the problem and test both.

How to plan

Where to use your website intro video

Put the intro where a visitor first asks “what is this?” That's usually the top of the page they land on.

Homepage, above the fold. The first line answers why the product matters, before the visitor scrolls.
Campaign pages. One intro per campaign, opening on the problem the ad promised to solve. These landing page video examples show how the page and the video share one promise.
Pricing and sign-up pages. A Recipe Card intro answers “how hard is it to start?” next to the button.
Sales emails and social posts. Cut the first 15 seconds into a short clip that links back to the full intro.

How do you create a website intro video?

Eight decisions, in order. Each one narrows the next.

Visitor. Who lands on the page, and from where.
Missing piece. The reason, the effort, the picture or the product. That picks the move.
Script. Write the last line first. Then the first line. Then the middle.
First line. One promise for one buyer, like a short value proposition video.
Style. Real screens when the product is easy to see. Animation when the value sits between systems.
Poster frame. The still image before play. It should state the problem or show the product.
Captions. The intro has to work on mute.
Call to action. The same words as the button under the video.

Branding in a website intro video

Brand elements help, as long as they don't take the first seconds. The visitor already sees your logo in the page header. The video doesn't need to show it again before the first line.

Put brand work where it carries meaning. Colors and type that match the page make the video feel like part of it. A voice that sounds like your copy keeps one personality. Save the logo for the close, or keep it to a short sting like an animated brand intro.

Match the page. Same colors, same type, same tone.
Lead with the line, not the logo.
Close on the name, the way Guardian Generation 3 does.

About the author

About Jai Ghosh

Jai Ghosh

Video Producer at Advids · LinkedIn

Jai Ghosh is a Video Producer at Advids, where he has planned and produced videos for B2B software and technology companies for 7 years. He works on product demos, explainer videos and brand videos, from the first script to the final cut, for clients from startups to enterprises.

Before Advids, Jai spent over 11 years in freelance media consulting, after starting out in digital journalism. He writes the Advids blog's breakdowns of product and demo videos, sorting real examples by the question each one answers for a buyer.

Focus: SaaS product demos, explainer videos and brand videos
Experience: 7 years at Advids, over 11 years in media consulting
Background: digital journalism

Connect with Jai Ghosh on LinkedIn