TL;DR Boring release notes? Boost engagement with dynamic feature launch videos! Top 15 agencies can transform product updates into captivating motion design experiences. Drive interest with video.
Partnering with top Walkthrough Tutorial video agencies empowers compelling visual storytelling. They unlock their full potential through a seamless process. These agencies excel in 2D animation explainer and motion graphics tutorial.
Here is a list of the top 15 Feature Launch Video Studios:
6,000+ Videos created for 3400+ startups and enterprises
About Advids
Advids is a video creation studio that delivers full-service video creation: We work with everyone from global giants to single-person startups, providing impactful video solutions tailored to diverse needs and designed to achieve your goals.
Our video creation approach is dynamic and results-driven. We aim to overcome communication challenges and ensure your audience takes notice, creating videos that capture attention and drive action. Our style is meticulously tailored to meet diverse objectives, ensuring every video resonates with its intended audience.
We are particularly adept at creating videos for tech Feature launch campaigns and app feature launch initiatives. Our expert teams handle everything from concept to final video, not just production, ensuring high-quality, goal-oriented video content across various sectors. This makes us a solid choice if you require effective video content optimized for driving user adoption and engagement.
Our clients include Google, WHO, Mercedes, and Sennheiser.
Advids Review:
Pricing: On request
Creative Team: 48+
Clients: Google, WHO , Mercedes, Sennheiser, Razorpay
Who is Advids for? Best for brands enterprises startups high growth companies
Currently, 20/20 Visual Media, based in Philadelphia, is recognized as a best feature launch video agency.
For brands seeking impactful visual storytelling, they offer expertise in both 2D animation launch and 3D animation launch videos. 20/20 Visual Media crafts compelling launch videos, working collaboratively with clients like Crayola and CertaPro Painters to deliver human-focused video experiences.
This full-service agency is adept at creating polished final video products, having also partnered with Children's Hospital of Philadelphia and Temple University.
Who is Visual Media for? Best for brands seeking human focused video launches
Visual Media Review: Their superb artistic and technical skills often exceed our expectations, delivering products that thrill our customers every time.
Prolific Studio is known for crafting modern and visually striking 2D and 3D animated videos, making them a go-to Feature launch video creation studio. A key strength lies in their ability to deliver impactful animated solutions, perfectly suited for showcasing new product features through engaging visuals.
They are adept at creating dynamic screencast feature launch videos that clearly demonstrate functionality and generate excitement. Prolific Studio also excels in developing captivating social media launch campaigns , designed to maximize reach and engagement across various platforms.
This animation production company, based in LA, California, with studios across the USA and a global service reach, boasts a diverse portfolio. They have collaborated with well-known brands like Samsung, Adidas, Google, and UPS, demonstrating their capability to meet the diverse needs of clients worldwide, from startups to enterprises seeking to boost conversion and brand awareness through compelling video content.
Pricing: On request
Creative Team: 62+
Clients: Samsung, Adidas, Hoko, UPS, Google
Who is Prolific Studio for? Best for brands launching new digital features
Prolific Studio Review: Their team's talent and commitment to excellence shine through in every aspect of their work. It's been a pleasure partnering with them, and we look forward to many more successful projects together.
With over a decade of experience creating handcrafted animations, Pigeon Studio serves businesses, marketing agencies, government organizations, and NGOs across various sectors. Theyve amassed an impressive portfolio comprising hundreds of hours of quality animation.
Using motion, they translate brands, products, and ideas into captivating and impactful content, positioning them as an ideal partner for companies looking to create a buzz around a Feature Launch. Leveraging their extensive industry experience, Pigeon Studio has collaborated with a range of clients, including Prodigy, Vinted, and Honda.
They create animations that are not only unique, but also seamlessly integrate and effectively communicate their clients vision, making them a great choice for those seeking expert animation services to support a Feature launch.
Who is Pigeon for? Best for high growth companies user engagement
Pigeon Review: Their eagerness to do more, responsibility, passion, and creativeness were really impressive.They have a team of very talented people who worked hard and accomplished the best results.
Digital Brew isn't just another video company; they are expert feature launch video studios focused on driving client success. Operating from Orlando, Florida, this agency prioritizes business goals, crafting custom 2D, 3D, and live-action explainer videos ideal for software feature launch campaigns and impactful explainer feature launch announcements.
With a powerful in-house team led by Full Sail Hall of Famer Michael Cardwell, Digital Brew creates Emmy award-winning explainer videos for brands like Google and Samsung. They deliver conversion-driven videos, ensuring every project achieves tangible business outcomes and provides valuable visual assets.
For impactful feature launches that resonate and convert, Digital Brew delivers.
Pricing: On request
Creative Team: 66+
Clients: Google, Samsung, LinkedIn, PagerDuty, Intuit Mint
Who is Digital Brew for? Best for brands launching software features effectively
Digital Brew Review: I came to Digital Brew with a minuscule 3 weeks to create a video to beat all videos ever produced at or for Cisco Systems, Inc. and this team delivered on time; within budget; working through multiple changes up to the very last minute and even after our first showing
Established in 2001, Frantic is a leading animation studio, making them one of the most experienced agencies for creative feature launch video agency needs. Operating from their studios in London, they provide motion design, CGI, and 3D animation services to clients globally, ranging from startups and small brands to large enterprises such as Ramapo and FoodStorm.
Frantic applies equal dedication to every project, ensuring high-end TV commercials and CGI animations that effectively showcase products and features. Whether working with a client’s finalized creative treatment or starting from scratch with an idea, their creative process is thorough, encompassing research, conceptualization, and sketching. They offer expertise across the entire animation production pipeline, from concept creation and scriptwriting to product modelling, animation, and rendering, and even partner with sound designers and voiceover artists to deliver complete video solutions for both product and feature launches.
With an efficient CGI animation workflow and high computing power for 3D liquid animation, Frantic delivers product video variations in 18 languages. Their passion for animation and commitment to quality make them a go-to agency for brands and agencies seeking a creative feature launch video agency and impactful product launch videos.
Next Day Animations is a United States-based agency specializing in animated explainer videos, ideal for brand story launch and user story launch campaigns. The agency excels in creating engaging and clear animated content to communicate complex ideas, positioning themselves as a Premium feature launch video studio.
Next Day Animations delivers impactful videos that win customers and educate employees. They work with diverse clients across industries, including DKT and Home Depot.
Their fast production and professional approach make them a strong choice for organizations seeking dynamic, branded videos for feature launches and beyond.
Pricing: On request
Creative Team: 46+
Clients: DKT, IHG, Garner, Toothshower, Home Depot
Who is Next Day for? Best for brands launching user stories and features
Next Day Review: They are an incredibly talented and flexible group of creatives who are a dream to work with.
This United States-based video studio transforms intricate feature rollouts into moments of clarity and excitement. Epipheo masterfully simplifies complex feature announcements into engaging and easily understandable video experiences, sparking "a-ha moments" that resonate deeply with your audience.
Renowned for their captivating explainer videos and insightful tutorials, they infuse clarity into every feature unveiling. Leading brands like Splunk and Okta rely on Epipheo for feature launch video studio services that fuel user comprehension and enthusiastic adoption.
Their mastery encompasses demo feature launch videos and tutorial feature launch videos , guaranteeing every launch not only reaches but deeply connects with your audience.
Pricing: On request
Design Team: 46+
Clients: Crossover, Splunk, iRacing, Okta, Cleo
Who is Epipheo for? Best for enterprises targeting feature user adoption
Epipheo Review: They exceeded expectations in all aspects, and their kindness just added another layer of trust and comfort.
While many video agencies offer explainer videos, BuzzFlick is a global agency that truly understands the nuances of launching new products and features. Their team excels at crafting compelling narratives that showcase your latest innovations, making them a top choice for feature launch video agencies production.
They are adept at creating videos specifically designed for product and feature launches, ensuring not only clear explanations but also driving user adoption. Whether you need a dynamic product demo launch video to highlight key functionalities or a sleek user interface launch video to guide users through new designs, BuzzFlick has the expertise.
Trusted by over 100+ startups and enterprises, BuzzFlick has delivered successful video campaigns for notable clients such as Zopa ISA, Airbnb, and Mazda. Based in locations across the United Kingdom, New York and Dubai, if you're looking for a partner to effectively communicate your product or feature launch, BuzzFlick is a strong contender.
Pricing: On request
Creative Team: 66+
Clients: Zopa ISA, Harvester, Airbnb, Mazda , Mazda
Who is BuzzFlick for? Best for high growth companies product launches
BuzzFlick Review: Their team's talent and commitment to excellence shine through in every aspect of their work. It's been a pleasure partnering with them, and we look forward to many more successful projects together.
Currently, Sparkol is a leading force in video communication, empowering businesses to connect with their audiences through dynamic animation.
If you are seeking effective and accessible video solutions, this agency, based in the United Kingdom, is an ideal partner. Sparkol's widespread adoption, with over 2 million users globally leveraging VideoScribe, underscores their expertise in impactful video communication , particularly in Feature launch video studio creation.
Their services range from providing user-friendly software perfect for creating "in app feature" demonstrations to offering professional animation services and targeted workshops that boost "training feature" understanding. They have collaborated with diverse clients including Google, IKEA, BBC, and Lyft.
Pricing: On request
Design Team: 54+
Clients: Google, Anki, Morphe, Ring, Logitech
Who is Sparkol for? Best for brands needing engaging feature launch videos
Sparkol Review: Endless creativity capacity. Over the last 5 years, VideoScribe has been my go-to for teaching animations. It has added great learning richness to our online course videos.
Umault masterfully blends visual storytelling with data-driven performance to create impactful video campaigns. Their work for clients like Zoomer and Quench showcases their ability to craft narratives that resonate and deliver measurable results.
They've earned recognition for creating stellar campaigns, backed by impressive metrics like "1MM views in a single week" and being highlighted as "#1 Top Performing Video."
This agency, based in the United States, excels at crafting videos that serve as compelling feature launches, particularly adept at employing both tutorial style introduction and storytelling feature introduction . As a leading feature launch video agencies services in the United States, Umault’s portfolio, featuring work for StarKist and Walrus, demonstrates their expertise in translating complex features into easily digestible and engaging content, all while maintaining a visually striking and bold style.
Who is Umault for? Best for Brands seeking impactful feature video launches
Umault Review: They created a visually stunning Explainer video for my startup. Their creativity and professionalism made the process seamless. They took the time to understand our brand and objectives, resulting in a video that effectively communicates our message to our target audience.
Squideo is an independent, United Kingdom-based Feature launch video production studio specializing in animated explainer videos . They offer a diverse range of animation styles, from corporate to cartoon, crafting videos designed to entertain, educate, and deeply engage target audiences. Squideo prides itself on delivering professional, goal-oriented videos that send the right message and generate strong ROI for their clients.
With an in-house creative team, Squideo supports and guides clients through a unique creative process, ensuring a smooth and collaborative experience. Having produced over 5000 explainer videos since 2015, they bring extensive experience across a wide range of industries. For businesses looking to create a compelling animated feature showcase or a clear and concise new feature demo , Squideo is ideally positioned to help. They have worked with leading brands such as Uber, Amazon, HubSpot, and Google, demonstrating their ability to deliver high-quality video solutions for even the most demanding clients. Based in the United Kingdom, Squideo claims to offer the best quality to cost ratio, along with a triple protection money-back guarantee, priority scheduling, a wide selection of voiceover artists, and the ability to create extra versions for social media and translate videos into multiple languages.
Pricing: On request
Design Team: 79+
Clients: Uber, Amazon, HubSpot, Google
Who is Squideo for? Best for high growth companies feature launches
Squideo Review: We were extremely impressed with the speed and quality of the work Squideo did for us. The team are very friendly and professional, and we couldn't be happier to work with them.
Grey Sky Films is not just a video production agency: They are your strategic partner for impactful feature launch videos. Based in New Jersey, serving clients in NYC and beyond, Grey Sky Films brings over 24 years of experience to the realm of feature launch video creation agencies.
Their video strategy is dynamic, client-centric, and results-driven. This agency crafts high-quality content that ignites engagement and ensures successful feature launches, making them the go-to agency for companies ready to announce their next tech feature launch or app feature launch . While their portfolio spans diverse sectors like food and healthcare, their expertise truly shines in crafting compelling launch videos, particularly for the tech industry.
Grey Sky Films partners with a diverse clientele, including brands like Mazda and Airbnb. They master end-to-end video production, from initial creative conception to final post-production, guaranteeing a seamless, professional, and deadline-driven video solution for every feature announcement.
Pricing: On request
Creative Team: 29+
Clients: Zopa ISA, Harvester, Airbnb, Mazda , Mazda
Who is Grey Sky for? Best for brands launching tech and app features
Grey Sky Review: We had an incredible experience working with the team at Grey Sky Films. Their creative ideas and direction helped us translate our message to a series of television commercials which have been well-received by our target audience.
Established with over 32 years of directing experience, RT Films, based in Perth, Australia, is a leading force in video production. Led by Ross Tinney, the agency specializes in crafting impactful 2D and engaging 3D animation launch videos.
Their Feature launch video services studios are designed to deliver high-quality content for brands like Mazda, Zopa ISA, and Airbnb. RT Films offers competitive rates and a comprehensive approach, positioning them as a strong choice for diverse video needs.
Pricing: On request
Design Team: 18+
Clients: Zopa ISA, Harvester, Airbnb, Mazda , Mazda
Who is RT Films for? Best for brands animated feature launches
RT Films Review: They delivered the video with efficiently but they also exceeded my expectations. Look forward to work with them in the future on another exciting project.
Wow-How is a creative agency that blends artistic foundations with cutting-edge technology to deliver impactful visuals. Based in the United Kingdom, they specialize in animation, video production, illustration, and 3D visualization.
Expertise in crafting marketing and social media launch videos makes them ideal for feature announcements. From screencast feature launch videos to promotional and explainer content, they create compelling narratives.
Wow-How’s diverse portfolio includes work for WWF, Durex, and other leading brands, showcasing their ability to serve both startups and large corporations. They are recognized as a leading feature launch video agency known for their creative quality and professional approach.
Pricing: On request
Creative Team: 65+
Clients: WWF, Chubb, Airhead, Durex, Macallan
Who is Wow-How for? Best for brands launching new digital features
Wow-How Review: Client satisfaction is achieved with each project.
What To Look For In A Feature Launch Studio
Finding the perfect partner to create impactful feature launch videos can unlock amazing results for your product. Here are some criteria to help you identify the best agencies or studios.
A history of successful feature launch videos and a diverse portfolio showcasing different styles and approaches are crucial. This demonstrates their ability to adapt and deliver high-quality work that resonates with your target audience.
Beyond creativity, look for a studio with a deep understanding of video production techniques, animation, and post-production. This ensures they can execute your vision flawlessly and deliver a polished, professional final product.
A strong visual identity and innovative concepts are vital for a successful product unveiling. Look for a team that can translate your brand's essence into compelling visuals, ensuring your new feature launch video stands out and captures audience attention. This creative approach is key to making a lasting impact.
Timelines are crucial for successful product rollouts. Confirm their production process and turnaround times, ensuring they align with your launch schedule. For example, if a video is delayed, it can miss the peak interest period after a feature announcement, impacting the conversion funnel.
Understanding the cost structure is important, but focus on the return on investment. A higher price point might be justified if the video significantly boosts user engagement and drives conversions for your new feature. Consider the long-term value, not just the initial expense.
A company's expertise in feature launches is paramount. Evaluate their understanding of the specific challenges and opportunities associated with product unveilings. A team with proven experience in this area can ensure your video effectively communicates the value of your new feature.
Should you outsource feature launch video to an agency?
We've seen how powerful walkthrough tutorial videos can be, but have you considered the advantages of letting experts handle their creation? Think about it, wouldn't it be great to have your complex SaaS UI explained through engaging stories?
* Imagine visual product tours that are not only informative but also captivating.
* They are experts at creating those cool, easy-to-understand SaaS ui animation that showcase your software perfectly.
* Their product tour animation skills make even the most complex features seem simple, turning a UI demo into a breeze.
* They ensure a consistent brand voice and deliver polished, professional UI walkthrough video.
Outsourcing saves valuable time, offers cost-effective solutions, and provides dedicated project management. Ultimately, agencies help create compelling videos that enhance user engagement and improve user onboarding.
Feature Launch Video Use Cases
Feature launch videos are not just about showing off new features; they are strategic tools to drive excitement and adoption across various touchpoints. Let's dive into how we can maximize their impact. Want to generate significant pre-launch buzz? A compelling new product announcement video, strategically shared across social media, is your answer to capturing initial attention and building anticipation.
For our existing users, ensuring they see the value in updates is key. A well-crafted feature release video becomes essential for highlighting improvements and new functionalities directly relevant to their daily use, driving immediate feature exploration and increased platform engagement. Thinking beyond single releases, a consistent product update video series keeps our user base continuously informed about ongoing enhancements and iterative changes, fostering a sense of progress and responsiveness.
Consider the moment of feature availability itself. To ensure users instantly understand and adopt the latest additions, we can launch a new feature video directly within our SaaS platform. This in-app guidance provides just-in-time support, making feature discovery and usage seamless. For broader industry visibility, especially at major events, a striking product unveiling video is invaluable for making a memorable impact and positioning our product at the forefront of innovation.
Our online presence demands content that truly resonates. To cut through the digital noise, we must focus on how to create engaging feature launch videos. These videos should not just inform but captivate, drawing viewers in and making them genuinely excited about what's new. Ultimately, our aim is to make impactful feature launch videos that go beyond mere announcements. We want videos that clearly demonstrate the tangible benefits and value proposition, directly influencing user behavior and driving feature adoption rates.
Maintaining brand integrity is paramount. Therefore, we should always strive to design professional feature launch videos that consistently reflect our brand's quality and messaging. For teams with limited resources, understanding how to easily create feature launch videos is empowering. Similarly, in agile development cycles, knowing how to quickly make feature launch videos is crucial for timely communication. Internally, equipping our teams with a tutorial on how to create a feature launch video fosters content creation skills. Finally, choosing the best software to make feature launch videos ensures we have the right tools for every project and skill level.
Feature Launch Video Trends
Feature launch videos are no longer just announcements; they're dynamic tools driving user adoption. One major trend? Embracing data-driven storytelling. Imagine tailoring each what's new video based on user analytics, ensuring every message hits home and maximizes feature uptake. This isn't just about showing off features; it's about strategically guiding users to value.
Personalization is exploding. Forget generic blasts; think laser-focused feature spotlight video content. These personalized experiences speak directly to individual user needs, transforming passive viewers into active feature explorers. Want to truly boost engagement with feature launch videos? Personalization is your key.
Micro-learning is reshaping how we communicate updates. Say goodbye to lengthy, overwhelming tutorials. Today's trend is concise, digestible content. Think short, impactful modules – perfect for a quick app feature release video that users can grasp in moments. This approach makes even complex tech product launch video information easily accessible.
Interaction is king. Static videos are out; interactive experiences are in. Imagine embedding quizzes or clickable hotspots within your product innovation video. This not only captivates viewers but also transforms them into active participants, providing invaluable feedback and deepening their understanding of your latest version video.
Ultimately, it's about showcasing value. The focus has sharpened on clearly articulating user benefits. A compelling product demo video (for new features) doesn't just demonstrate functionality; it vividly illustrates how the software update video directly improves user workflows and solves real problems. This benefit-driven approach is crucial to increase conversions with feature launch videos and drive meaningful adoption for every SaaS feature launch video and even e-commerce feature announcement video.
Feature Launch Video Agency Hiring FAQ
Agencies first dissect the feature's core value, mapping it to user needs. They then devise a video strategy that resonates with the target audience's pain points.
Agencies need deep insights into the feature's unique selling points, user personas, and desired outcomes. Client collaboration is key to shaping the video's narrative.
Agencies meticulously integrate brand DNA into every frame, ensuring consistent visuals, tone, and messaging. They use brand guidelines as a creative compass.
A successful launch hinges on a compelling narrative, captivating visuals, and a clear call to action. It should leave viewers eager to explore the new feature.
Agencies view feedback as a chance to refine the video, ensuring it meets client expectations. They embrace iterative revisions for optimal impact.
The process involves strategic planning, script development, dynamic filming, meticulous editing, and final delivery. Agencies prioritize client involvement at each step.
Clients should expect a high impact video that not only showcases the feature but also drives user adoption. They should also expect post launch performance analysis.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2025 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.