How Much Does App Onboarding Video Production Cost In 2025?

Key Takeaways

• 83% of businesses are happy with the return on investment (ROI) they receive from videos.

• 37% of businesses use a data-driven strategy for their videos.

• 62% of businesses plan to increase spending on app orientation videos in 2025.

• 18% of businesses are willing to experiment with new video formats

• 49% of businesses say they're currently using, or are open to using, a video production agency for their video production

Factors

How much does app onboarding video production cost?

Ever wondered how much it costs to create an engaging app onboarding video? In our experience, app onboarding video production typically ranges from $600 to $6,000 for a one-minute video. A radical thought: quality doesn't always equate to the highest price tag. A well-planned, simple UI animation can be incredibly effective, especially for showcasing core app features. One benefit of working with professionals is the inclusion of services like scriptwriting, voiceover, music licensing, and revisions, often as standard features. Prioritize clarity, even with a limited budget. Many production companies offer tiered packages, allowing you to choose the level of service and features that align with your budget. Remember, 83% of businesses report a positive ROI from app onboarding videos. Cost varies based on video length, complexity, and post-production needs. For shorter videos, 15-second spots can range from $500-$1500, while 30-second videos fall between $800-$2000. Custom production means tailoring every aspect of the video to your app's unique selling points, resulting in higher engagement and conversions compared to generic templates.

How does app onboarding video creation pricing work?

When comparing quotes, don't just focus on the bottom line. Evaluate the balance between quality and cost. A lower price might mean less experienced animators or compromised production values. A key factor often overlooked is the production company's expertise in your specific niche. If you're launching a fintech app, look for a company with a proven track record in that area. Align your video goals with your pricing expectations. For example, a simple animated explainer video, like a motion graphics demo showcasing your app's interface, might be more cost-effective than a full-blown 3D product demo if your goal is to quickly explain a key feature. Compare expertise, not just numbers.

Data roundup
Do you plan to increase or decrease video content budget?

What is the average pricing range for custom app onboarding video creation?

For truly custom app onboarding videos, consider a 3D product demo. This style involves intricate modeling, animation, and rendering, demanding a high level of expertise. Opt for this format when you need to showcase your app's functionality in a visually stunning and immersive way, especially if your app involves physical products or complex interactions. In our experience, a custom 3D product demo typically falls within the $4,500 to $6,000 range for a one-minute video. Custom elevates ROI.

What is the estimated cost range for a 60 seconds app onboarding video?

As mentioned, a 60-second app onboarding video can range from $600 to $6,000. Don't hesitate to negotiate for more value. Ask about including different versions with varied calls to action or aspect ratios tailored for different platforms. Maximize your 60 seconds by creating versions targeting specific user personas with minor edits. For example, a live action + UI video could showcase different user journeys within the same 60-second timeframe. Negotiate for value.

Data roundup
Are you happy with the quality vs cost of your current video creation agency?

How much does it cost to hire a professional App Onboarding Video production agency?

Finding the right agency for your app onboarding video—balancing cost and quality—can feel overwhelming. We understand that! In our experience, thoroughly vetting agencies is crucial. Carefully examine their portfolios and Google Reviews; client references offer invaluable insights into their work ethic and communication style. Request detailed proposals from several agencies (3-5 is a good starting point), comparing not just headline prices but also the specifics of their offerings to ensure a fair comparison. Create a shortlist based on cost, production quality, responsiveness, and creative vision. Remember, a long-term content solution partner is invaluable. For a one-minute video, expect agency pricing to range from $2,000 to $4,000. A radical thought: the best agency isn't always the most expensive. The benefit? A polished video that truly reflects your app's value. What's your biggest concern when choosing an agency?

How much does freelancers cost to create App Onboarding Videos?

Considering freelancers for your app onboarding video? It's a valid option, especially if you're on a tighter budget. However, we've found that while experienced freelancers can be reliable, project management can be challenging since they often work solo. They may also lack the pre-production research and strategic thinking of a full agency. Freelancers often lack the resources and experience of a full agency. While they can be 30% to 70% cheaper than agencies—potentially ranging from $600 to $1,800 for a one-minute video—their hourly rates (typically $10-$25) can add up quickly. We've seen this firsthand. Remember, the cost savings might be offset by potential delays or revisions. A key consideration: Do you have the time and expertise to manage a freelancer effectively?

How much does DIY cost to create App Onboarding Videos and their limitations?

Creating your app onboarding video yourself might seem appealing, especially with tools like VideoGen and Animoto (monthly costs around $40-$220). While we wouldn't necessarily recommend this route for a professional-quality video, if you must, these platforms offer a starting point. However, success hinges on having a clear goal and selecting the right template. Your narrative and script are key; use AI tools for content research, but avoid relying solely on text-to-video prompting. Test your DIY video with a small group for feedback before launching it widely. The limitations are significant: lack of professional polish, potential for technical issues, and the time investment required can outweigh the cost savings. Remember, a polished video is a powerful marketing tool. What are your concerns about DIY video production?