How Much Does Sales Explainer Video Production Cost In 2025?
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Sales Explainer Video Pricing
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who trust Advids to elevate their brand with a compelling sales explainer video. Many video providers rely on generic templates. That’s not how we create at Advids.
Key Takeaways
- 83% of businesses are happy with the return on investment (ROI) they receive from videos.
- 37% of businesses use a data-driven strategy for their videos.
- 62% of businesses plan to increase spending on SaaS introduction videos in 2025.
- 18% of businesses are willing to experiment with new video formats
- 49% of businesses say they're currently using, or are open to using, a video production agency for their video production.
Factors
What factors influence the cost of sales explainer video creation?
Understanding the factors that influence video production costs is crucial for effective budgeting. Let's break down the key elements that can affect your sales explainer video's final price tag.
Primary Factors:
1. Video Length: A longer sales explainer video, say three minutes, requires more production time and resources than a shorter, 60-second version, directly impacting the overall cost.
2. Video Design Complexity: Intricate animations, custom 3D models, or complex visual effects in your sales explainer video will naturally increase the production cost compared to a simpler 2D animation or whiteboard style.
3. Video Production Scope: Extensive pre-production, like in-depth market research for your sales explainer video or multiple rounds of script revisions, adds to the project's complexity and cost.
Secondary Factors:
4. Voice-over Talent Selection & Direction: A professional voice actor with extensive experience will likely command higher rates for your sales explainer video than a novice, influencing the overall budget.
5. Motion Graphics Style Complexity: Highly detailed motion graphics in your sales explainer video, such as intricate transitions or complex character animations, require more design and animation time, increasing the cost.
6. Number of Revisions: While some video production packages offer unlimited revisions for your sales explainer video, others may charge extra for revisions beyond a certain limit, which can impact the final cost.
What factors influence the cost of sales explainer video creation?
Understanding the factors that influence video production costs is crucial for effective budgeting. Let's break down the key elements that can affect your sales explainer video's final price tag.
Primary Factors:
1. Video Length: A longer sales explainer video, say three minutes, naturally requires more production time and resources than a shorter, 60-second version, impacting the overall cost.
2. Video Design Complexity: Intricate animations, custom 3D models, or complex visual effects in your sales explainer video will increase design time and, consequently, the budget.
3. Video Production Scope: Extensive pre-production, like in-depth market research for your sales explainer video or multiple rounds of script revisions, adds to the project's scope and cost.
Secondary Factors:
4. Scriptwriting & Storyboarding: A well-crafted script and detailed storyboard are essential for a successful sales explainer video, and their development contributes to the overall cost.
5. Voice-over Talent Selection & Direction: Professional voice-over artists, especially those with experience in sales explainer videos, command higher rates, influencing your budget.
6. Motion Graphics Style Complexity: The complexity of motion graphics in your sales explainer video, such as intricate transitions or animated characters, directly impacts the production time and cost.
How to optimize sales explainer video creation budget?
Managing your sales explainer video budget requires a strategic approach. Considering the factors outlined above can impact the cost by as much as 40%. A well-defined budget ensures you create a compelling sales explainer video without overspending. Ready to start?
Our simple budgeting guidelines are:
Define Your Must-Haves: What core elements are essential for your sales explainer video's success? Remember, 83% of businesses report a positive ROI from these videos, so prioritize features that drive results.
Collaborate Early: Engage your chosen video production agency early. Their expertise can guide you towards cost-effective choices aligned with your goals.
Strategic Flexibility: Be open to creative solutions. A whiteboard animation, for example, can be highly effective and budget-friendly.
How to optimize sales explainer video creation budget?
Managing your sales explainer video budget effectively requires a clear understanding of these 6 factors, which can impact the cost by as much as 40%. A well-defined budget ensures you create a compelling sales explainer video without overspending. Ready to start? Engage a video production agency early on; their expertise can guide your budgeting process and ensure you get the most for your investment. 49% of businesses are already considering this approach. Remember, 83% of businesses see a positive ROI from sales explainer videos, making it a smart investment.
Our simple budgeting guidelines are:
Define Your Must-Haves: Prioritize essential elements for your sales explainer video and identify areas where you can be flexible.
Transparent Communication: Clearly communicate your budget and objectives to your chosen video production agency.
Strategic Collaboration: Work closely with the agency to explore cost-effective solutions without compromising quality.
How do you get an exact budget for your sales explainer video production?
Start by clearly defining your needs and expectations. This proactive approach empowers you to secure accurate and tailored pricing.
Engage with potential agencies and provide them with a detailed brief, including reference videos, your objectives, and a video outline. Request a comprehensive scope of work, outlining milestones, payment terms, revision flexibility, and provisions for future video updates. Inquire about any premium extras included in their package and what creative input they expect from you. Don't hesitate to ask about potential discounts for long-term partnerships or even a special price – clearly pitching your project and its potential can save money. Knowing if they use proprietary SaaS software can affect the cost. Finally, understanding their brand guideline development process can also impact the overall budget.
Reference Videos & Brief: Sharing 1-2 reference sales explainer videos and a detailed brief clarifies your vision and expectations.
Scope of Work & Milestones: A clear scope of work ensures everyone is on the same page, minimizing potential misunderstandings and cost overruns.
Revisions & Future Updates: Understanding the revision process and provisions for future updates helps avoid unexpected expenses down the line.
Premium Extras & Client Input: Knowing what's included in the package and what's expected of you allows for accurate budgeting and efficient collaboration.
Discounts & Long-Term Partnerships: Exploring potential discounts and long-term collaboration opportunities can lead to significant cost savings. 18% of businesses are willing to experiment, why not you?
Proprietary Software & Brand Guidelines: Inquire about the agency's use of proprietary software and their brand guideline development process, as these can affect the cost.
Negotiate & Pitch Yourself: Don't be afraid to negotiate and pitch your project effectively. A strong pitch can sometimes secure a more favorable price. 37% of businesses use data-driven creative, so highlight your data-backed strategy.
How to get exact budget for your sales explainer video production?
Start by clearly defining your needs and expectations. This proactive approach will help you secure accurate pricing and avoid unexpected costs.
Provide your chosen agency with one or two reference sales explainer videos, a concise brief outlining your objectives, and a basic video outline. This allows them to understand your vision and tailor a proposal to your specific needs. Next, request a detailed scope of work for the project, including milestones, payment terms, revision flexibility, and provisions for future video updates. What about extras? Inquire about any premium add-ons included in the package, such as expedited delivery or additional file formats. Clarify the level of creative input expected from you, ensuring a smooth and collaborative process. Negotiate for value. Ask about potential discounts and explore the possibility of a long-term partnership, which can save money in the long run. Finally, don't hesitate to ask for a special price. Clearly articulate your budget constraints and demonstrate your commitment to the project. 37% of businesses are already using data-driven creative strategies, so demonstrating your preparedness can be a strong negotiating point. Factors like video length and complexity can affect the cost, so be upfront about your requirements. Remember, a well-defined project scope and open communication are key to securing an accurate and competitive budget for your sales explainer video.
Overall average cost of sales explainer video
The average cost of a 60-second sales explainer video is $2,966, with prices ranging from $1,000 to $16,000.
Geographical spending on sales explainer video production -
Companies types and their sales video production budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 21% compared to previous year. Returning clients expect to get the same quality of sales videos at a discounted price of 28% to 33% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
Sales Explainer Video Pricing List
Choosing the right sales explainer video style is crucial for effectively communicating your message and driving conversions. We'll explore various video styles, outlining their typical use cases, ideal lengths, common elements, production timelines, and estimated costs to help you make informed decisions.
Below is average per minute pricing
1. Whiteboard Animation Pricing: $900 - $1,900
Use Cases: Product Demo, Feature Highlight, Problem/Solution
Ideal Length: 30 seconds, 60 seconds
Video Elements: Hand-drawn animation, Simple characters, Text overlays
Production Timeline: 2-3 weeks
2. Screen Recording + Annotations Pricing: $1,200 - $2,200
Use Cases: Software Tutorial, Product Demo, Onboarding
Ideal Length: 30 seconds, 2 minutes
Video Elements: Screen capture, Annotations, Text overlays
Production Timeline: 2-3 weeks
3. UI Mockup Animation Pricing: $1,500 - $2,500
Use Cases: App Demo, Website Walkthrough, Software Tutorial
Ideal Length: 30 seconds, 60 seconds
Video Elements: UI elements, Transitions, Interactive elements
Production Timeline: 3-4 weeks
4. 2D Animated Product Demo Pricing: $2,000 - $4,000
Use Cases: Product Showcase, Feature Explanation, Benefit Highlight
Ideal Length: 30 seconds, 60 seconds
Video Elements: 2D characters, Backgrounds, Animated objects
Production Timeline: 4-5 weeks
5. Animated Explainer Pricing: $2,500 - $4,000
Use Cases: Brand Storytelling, Product Launch, Service Overview
Ideal Length: 60 seconds, 2 minutes
Video Elements: Characters, Storyline, Visual metaphors
Production Timeline: 4-5 weeks
6. Motion Graphics + Product Demo Pricing: $2,800 - $4,000
Use Cases: Product Launch, Feature Highlight, Data Visualization
Ideal Length: 30 seconds, 60 seconds
Video Elements: Shapes, Text, Kinetic typography, Product showcase
Production Timeline: 5-6 weeks
7. Live Action + Product Demo Pricing: $3,000 - $4,000
Use Cases: Testimonial, Product Demonstration, Behind-the-Scenes
Ideal Length: 30 seconds, 2 minutes
Video Elements: Actors, Real-world setting, Product interaction
Production Timeline: 6-7 weeks
8. 3D Product Demo Pricing: $3,500 - $4,000
Use Cases: Product Showcase, Detailed Visualization, Technical Explanation
Ideal Length: 30 seconds, 60 seconds
Video Elements: 3D models, Textures, Lighting, Animations
Production Timeline: 7-8 weeks
How much does sales explainer video production cost?
Ever wondered how much a compelling sales explainer video might cost? In our experience, sales explainer video production typically ranges from $900 to $4,000 for a one-minute video. Quality doesn't always mean exorbitant prices; smart planning is key. Striking the right balance between quality and affordability involves focusing on your core message and choosing the right format. For instance, a whiteboard animation, which focuses on clear, concise messaging, can be highly effective without breaking the bank. This usually includes scriptwriting, voiceover, music licensing, and a few rounds of revisions. Many production companies offer tiered packages—basic, standard, and premium—to suit various budgets. Remember, 83% of businesses report a positive ROI from sales explainer videos, making it a worthwhile investment. Cost can vary based on video length, complexity, and post-production needs. A 30-second video, perfectly suited for social media, might fall within a lower price range than a longer, more intricate piece. Custom production allows you to tailor every aspect of the video to your brand and target audience, maximizing its impact compared to generic templates.
How does sales explainer video creation pricing work?
comparing quotes can be tricky. Don't just look at the bottom line; evaluate expertise. A higher price might reflect a more experienced team and superior production quality. One often overlooked factor is the value of revisions. Unlimited revisions can save you money and headaches down the line. Align your video goals with your budget. If you're aiming for a simple, yet effective video, a screen recording with annotations, like showcasing a software demo, might be the most cost-effective choice. This style typically includes screen capture, professional voiceover, and clear annotations to guide the viewer. Approach pricing strategically, considering your long-term marketing objectives.
Data roundup
Do you plan to increase or decrease video content budget?
82%
Increasing
Source: Advids
10%
Decreasing
Source: Advids
8%
No Change
Source: Advids
What is the average pricing range for custom sales explainer video creation?
When you need a truly bespoke video, fully custom styles like 3D product demos offer unparalleled visual impact. These are ideal for showcasing intricate products or services where realism is paramount. Embrace full customization when your message demands high-end visuals and complex animations. In our experience, a fully custom 3D product demo typically falls within the $3,500 to $5,000 range for a one-minute video. This includes detailed modeling, animation, texturing, lighting, and rendering, along with standard services like scriptwriting, voiceover, and music. This investment is justified by the enhanced engagement and persuasive power of a truly unique video.
What is the estimated cost range for a 60 seconds sales explainer video?
A 60-second sales explainer video typically costs between $900 and $4,000. Negotiate for value, not just a lower price. Ask for additional deliverables like different versions with varied calls to action or aspect ratios optimized for different platforms. Maximize your 60 seconds by creating versions tailored to specific user personas with minor edits. For example, a live-action product demo, showcasing a physical product in use, can effectively demonstrate its value within this timeframe. This typically includes filming, professional talent, location scouting (if needed), and post-production editing. This approach allows you to segment your audience and deliver highly targeted messages, boosting your overall ROI.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
70%
Yes
Source: Advids
18%
No
Source: Advids
12%
Not applicable
Source: Advids
What are your costs for different sales explainer video production types
How should we select the optimal sales explainer video production method given financial constraints? Creating sales explainer videos ourselves utilizing DIY software, commissioning a freelancer, establishing an in-house team, or collaborating with a basic video agency versus a specialized sales explainer video production agency can vary depending upon project scope, which typically costs around specific price points. Let's delve into each option's merits and drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Cost-effective, Full control, Easy to learn | Limited features, Time-consuming, Basic quality | $ 40 to $ 220 |
| Freelancer | Affordable, Flexible scheduling, Specialized skills | Limited availability, Narrow expertise, Inconsistent quality | $ 500 to $ 2,000 |
| In-house Team | Brand consistency, Direct communication, Quick turnaround | Higher overhead, Requires management, Potential skill gaps | $ 1,000 to $ 4,000 |
| Basic Video Agency | Professional quality, Experienced team, Project management | Less specialized, Generic styles, Limited customization | $ 800 to $ 2,500 |
| Sales Explainer Video Production Agency | Expertise in niche, High-quality animation, Strategic storytelling, Dedicated project managers, Proven ROI | Higher pricing | $ 900 to $ 4,000 |
How much does it cost to hire a professional Sales Explainer Video production agency?
Is finding the right balance between cost and expertise a challenge? In our experience, hiring a professional Sales Explainer Video production agency typically costs between $3,000 and $5,000 for a one-minute video. We recommend thoroughly reviewing agency portfolios and Google reviews to gauge their capabilities and client satisfaction. Comparing proposals from at least three to five agencies is crucial, ensuring each quote aligns with your specific needs for an apples-to-apples comparison. Shortlist agencies based on cost, production quality, responsiveness, and creative vision. Think of your chosen agency as a long-term content solution partner, fostering a collaborative relationship for ongoing video needs. A radical thought: consider the agency's understanding of your target audience as a key differentiator. A benefit of partnering with an agency is their ability to handle the entire production process, freeing you to focus on your core business.
How much does freelancers cost to create Sales Explainer Videos?
Are freelancers a viable option for your video project? While freelancers can be 30% to 70% cheaper than agencies, typically ranging from $1,200 to $2,800 for a one-minute video, and often charge $4 to $30 per hour depending on their skill level and location, project management can be a concern. If you choose this route, prioritize freelancers with a proven track record in Sales Explainer Videos. We've found that while freelancers can be cost-effective, they may sometimes lack the pre-production research and strategic planning expertise of a full-service agency. A radical thought: consider a hybrid approach, using a freelancer for specific tasks like animation while retaining strategic control in-house. A benefit of working with freelancers is the potential for greater flexibility and personalized attention.
How much does DIY cost to create Sales Explainer Videos and their limitations?
Curious about creating Sales Explainer Videos yourself? While we generally recommend professional production, DIY platforms like VideoGen ($220/month) and Animoto ($40/month) offer accessible options. Your success hinges on finding templates aligned with your goals and crafting a compelling narrative, potentially leveraging AI content research tools. We suggest testing your DIY video with a small group first to gather feedback on quality and engagement. A radical thought: consider DIY for internal communication videos, then graduate to professional production for customer-facing content. A benefit of DIY is the potential for rapid iteration and experimentation, allowing you to test different messaging approaches quickly.
FAQs about sales explainer video production costs
Get answers to common questions about the cost of sales explainer video production below!
How much does sales explainer videos creation cost in 2025?
On average, sales explainer videos production cost $900 to $4,000 per minute. Early-stage startups often spend under $1,400 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher sales explainer videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (22% of respondents) think cost increase does not guarantee a great output always for sales explainer videos.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 22% |
| Low Price can get High Quality | 10% |
What budgets should be allocated for sales explainer videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating sales explainer video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 19.97% |
| $6,001 - $10,000 | 30.17% |
| More than $10,000 | 49.86% |
What are the key factors that influence the pricing of a sales explainer video?
Key pricing factors include video length, animation style, script complexity, voiceover talent, and the number of revisions required. Careful planning helps manage these costs effectively.
What is a reasonable budget to allocate for a high-quality sales explainer video?
We recommend a budget between $900 and $4,000 for a professional studio and $500 to $2,000 for a freelancer, depending on your specific needs and quality expectations.
How does the cost of a sales explainer video differ based on its length and complexity?
Longer and more complex videos typically require more production time and resources, leading to a higher overall cost. Simpler videos generally cost less.
Are there ways to reduce the price when working with a professional video production studio?
We suggest exploring package deals, negotiating rates, providing clear briefs, and limiting revisions to potentially reduce production costs with a studio.
Considering different video styles and production methods, what's the typical price range for a 60-second 2D animated explainer video?
A 60-second 2D animated explainer video can cost between $500 and $4,000 depending on whether you hire a freelancer or work with a professional agency.
