How Much Does B-roll Video Production Cost In 2025?
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b-roll video Pricing
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Join the 3,400+
trusting Advids to elevate your brand with compelling b-roll video.
Many video providers rely on generic templates. We create custom b-roll videos.
Key Takeaways
- 83% of businesses are happy with the return on investment (ROI) they receive from videos.
- 37% of businesses use a data-driven strategy for their videos.
- 62% of businesses plan to increase spending on business communication videos in 2025.
- 18% of businesses are willing to experiment with new video formats and strategies.
- 49% of businesses say they're currently using, or are open to using, a video production agency for their video production.
Factors
What factors influence the cost of b-roll video creation?
Understanding the factors that influence b-roll video production costs empowers you to make informed decisions. Let's break down the key elements that can affect your budget, enabling you to plan effectively and maximize your investment.
Primary Factors
1. Video Length: A longer b-roll video, say a three-minute showcase of your new software features, naturally requires more filming and editing than a shorter, 60-second clip highlighting a single product benefit.
2. Video Design Complexity: Intricate 3D animation for your b-roll, like showcasing the inner workings of your product, will be more expensive than simple motion graphics and text overlays.
2. Video Production Scope: Extensive pre-production planning for your b-roll video, including location scouting and detailed storyboarding, adds to the overall cost compared to a simpler, studio-based shoot.
Secondary Factors
4. Motion Graphics Style Complexity: Highly detailed animations or micro-interactions in your b-roll, such as showcasing data visualization, require more design and animation time, increasing the cost.
2. Voice-over Talent Selection & Direction: A professional voice-over artist with a distinct style for your b-roll video will likely cost more than using an in-house employee or amateur voice talent.
2. Music Licensing Fees: Securing the rights to use a popular song in your b-roll video can be significantly more expensive than using royalty-free music or custom-composed scores.
How to optimize b-roll video creation budget?
Managing your b-roll video budget requires a strategic approach. These 6 factors can impact the cost by as much as 40%. A well-defined budget ensures your b-roll videos are engaging and effective without overspending. Ready to plan? 37% of businesses already use a data-driven creative strategy for their b-roll videos—it's a smart move. Our advice? Collaborate with a video production agency early on. Let them tailor a quote to your specific needs, ensuring optimal results.
Our simple budgeting guidelines are:
Define Must-Haves: Prioritize essential elements for your b-roll video and identify areas where you can be flexible.
Transparent Communication: Clearly communicate your needs, goals, and budget expectations to your chosen agency.
Strategic Collaboration: Be open to the agency's recommendations and expertise. They can offer valuable insights that can save money without compromising quality.
How do you get an accurate budget for your b-roll video production?
Start by clearly defining your needs and expectations. This proactive approach ensures you receive a tailored quote that aligns with your vision and budget. Remember, 49% of businesses are open to using a video production agency—leveraging their expertise can streamline the process.
To get a precise budget, consider these key points:
Share Your Vision: Provide reference videos, a brief outlining your objectives, and a clear video outline. What's the story you want to tell?
Scope of Work: Request a detailed scope of work outlining project milestones, payment terms, revision flexibility, and potential future video updates. What's included, and what's not?
Premium Extras: Inquire about any premium extras included in the package, such as scriptwriting or custom music composition. What added value do they offer?
Client Input: Understand the level of creative input expected from you. How much involvement will you have in the production process?
Potential Savings: Discuss potential discounts for long-term partnerships or larger projects. How can you maximize your budget?
Negotiate: Don't hesitate to negotiate and ask for a special price. Clearly articulate your budget constraints and explore options that align with your financial goals. This can affect the cost significantly. Choosing time-lapse, for example, can save money compared to more complex animation styles. 18% of businesses are willing to experiment with new video ad formats and strategies—perhaps time-lapse is the right fit for you.
By following these steps, you can obtain a precise budget for your b-roll video production, ensuring a smooth and successful project.
Overall average cost of b-roll video
The average cost of a 15-second b-roll video is $905, with prices ranging from $1000 to $8000.
Geographical spending on b-roll video production -
Companies types and their b-roll video production budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 24% compared to previous year. Returning clients expect to get the same quality of b-roll videos at a discounted price of 28% to 34% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
b-roll video Pricing List
Understanding the nuances of b-roll video styles and their associated costs is crucial for effective budget allocation. We'll break down popular b-roll video styles, exploring their ideal lengths, use cases, typical elements, production timelines, and estimated costs.
Below is average per minute pricing
1. Animated Graphics + Text Pricing: $400 - $1,000
Use Cases: Lower Thirds, Social Media Content, Title Sequences
Ideal Length: 6 seconds, 15 seconds
Video Elements: Text animations, Shape layers, Background graphics
Production Timeline: 1 week
2. Motion Graphics Pricing: $500 - $1,500
Use Cases: Logo animations, UI/UX demos, Transitions
Ideal Length: 6 seconds, 30 seconds
Video Elements: Kinetic typography, Abstract shapes, Dynamic transitions
Production Timeline: 1-2 weeks
3. Whiteboard Explainer Pricing: $700 - $2,000
Use Cases: Product demos, Tutorial videos, Explainer videos
Ideal Length: 30 seconds, 60 seconds
Video Elements: Hand-drawn animation, Simple characters, Text overlays
Production Timeline: 2-3 weeks
4. 2D Animation Pricing: $1,000 - $3,000
Use Cases: Character animation, Cartoon explainer, Animated infographics
Ideal Length: 30 seconds, 60 seconds
Video Elements: Character rigs, Background illustrations, Animated props
Production Timeline: 3-4 weeks
5. Product Showcase Pricing: $800 - $2,500
Use Cases: E-commerce, Product demos, Commercials
Ideal Length: 30 seconds, 60 seconds
Video Elements: Product shots, Lifestyle footage, Close-ups
Production Timeline: 2-3 weeks
6. Slow Motion Pricing: $600 - $1,800
Use Cases: Product reveals, Action shots, Sports highlights
Ideal Length: 15 seconds, 30 seconds
Video Elements: High frame rate footage, Slow-motion effects, Dramatic lighting
Production Timeline: 1-2 weeks
7. Time-Lapse Pricing: $600 - $1,800
Use Cases: Construction progress, Cityscapes, Nature scenes
Ideal Length: 15 seconds, 30 seconds
Video Elements: Long-exposure photography, Time-lapse sequences, Stabilized footage
Production Timeline: 1-2 weeks
8. Location Shots Pricing: $900 - $2,700
Use Cases: Establishing shots, Travel videos, Documentary footage
Ideal Length: 15 seconds, 30 seconds
Video Elements: Scenic views, Aerial footage, Cityscapes
Production Timeline: 2-4 weeks
9. 3D Animation Pricing: $1,500 - $3,500
Use Cases: Product visualizations, Architectural renderings, Character animation
Ideal Length: 30 seconds, 2 minutes or longer
Video Elements: 3D models, Textures, Lighting
Production Timeline: 4-8 weeks
How much does b-roll video production cost?
Ever wondered how much captivating b-roll footage adds to your story? In our experience, b-roll video production typically costs between $400 and $2,000 for a one-minute video. A powerful statement: quality doesn't always demand exorbitant prices; strategic planning can achieve both. Choosing the right format, like time-lapse (ranging from $1,320 to $2,640), depends on your message and budget. We often include scriptwriting, voiceovers, music licensing, and revisions, sometimes as standard features, other times as add-ons, depending on the package. Many production companies offer tiered packages—basic, standard, and premium—with varying features and prices. Remember, 83% of businesses report a positive ROI from b-roll videos. Costs vary based on video length, complexity, talent fees, and post-production needs. While 15-second videos might fall between $300-$800, 30-second spots could range from $500-$1,500. Custom production elevates your videos beyond basic templates, offering unique visuals tailored to your brand, potentially boosting returns. B-roll adds value. One tip: prioritize key shots over excessive footage to balance quality and affordability.
How does b-roll video creation pricing work?
comparing quotes can be tricky. Don't just look at the bottom line; assess the value. A lower price might mean less experienced crew or compromised quality. One often overlooked factor is the creative strategy. A data-driven approach, like incorporating animated graphics and text, can significantly impact results, though it might initially seem like an added cost. Think about your video goals. If you're showcasing a product, perhaps a dynamic product showcase video (with costs similar to standard b-roll) is ideal. Approach pricing strategically, aligning it with your objectives. Compare value, not price.
Data roundup
Do you plan to increase or decrease video content budget?
77%
Increasing
Source: Advids
11%
Decreasing
Source: Advids
12%
No Change
Source: Advids
What is the average pricing range for custom b-roll video creation?
Truly custom b-roll, like intricate 3D animation, demands a higher level of expertise and artistry. This is where you see the difference between a simple video and a captivating brand experience. Consider fully custom options when you need to communicate complex ideas visually or create a truly unique brand identity. For this level of custom work, expect a pricing range between $2,500 and $4,000 for a one-minute video. This investment reflects the intensive design, modeling, and animation involved. Custom elevates brands.
What is the estimated cost range for a 60 seconds b-roll video?
A 60-second b-roll video generally falls within the $400 to $2,000 range. However, you can negotiate for more value. Ask for versions with different calls to action, aspect ratios, or even raw files for future use. Sixty seconds offers ample opportunity to tell a compelling story. Maximize its impact by incorporating slow-motion footage to highlight key details and create an emotional connection. Think about delivering versions tailored to specific user personas with minor edits. These additions can significantly enhance your campaign's effectiveness without drastically increasing costs. Sixty seconds, amplified impact.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
73%
Yes
Source: Advids
23%
No
Source: Advids
4%
Not applicable
Source: Advids
What are your costs for different b-roll video production types
How do we select the optimal b-roll video production method given budget constraints? Creating b-roll videos ourselves using DIY software, commissioning a freelancer, establishing an in-house team, or engaging a basic video agency or specialized b-roll video production agency can vary depending on project needs, which typically costs around different price points. We will analyze each option, weighing benefits against drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Cost effective, Easy to learn, Full control | Time consuming, Limited capabilities | $ 40 to $ 220 |
| Freelancer | Specialized skills, Flexible scheduling, Quick turnaround | Limited availability, Narrow expertise, Inconsistent quality | $ 200 to $ 700 |
| In-house Team | Brand consistency, Dedicated resources, Direct communication | Higher overhead, Requires management | $ 400 to $ 1,400 |
| Basic Video Agency | Varied skillsets, Professional equipment, Project management | Less specialized, Potential communication gaps | $ 300 to $ 900 |
| b-roll Video production agency | High quality footage, Experienced professionals, Fast delivery | Higher pricing | $ 400 to $ 2,000 |
How much does it cost to hire a professional b-roll video production agency?
Looking for the sweet spot between budget and a top-tier agency? In our experience, hiring a professional b-roll video production agency typically costs between $2,000 and $4,000 for a one-minute video. We recommend thoroughly reviewing agency portfolios and Google reviews. Comparing proposals from at least three to five agencies ensures you're getting the best value and a clear understanding of what each offers. Shortlist based on cost, production quality, responsiveness, and creative synergy. Think long-term: the right agency becomes an ongoing content solution partner, elevating your brand consistently. A radical thought: the most expensive isn't always the best; find an agency that understands your vision and budget. Benefit: a professional agency brings expertise and resources, freeing you to focus on your core business.
How much does freelancers cost to create b-roll videos?
Need b-roll on a tighter budget? Wondering if a freelancer is the right fit? Experienced freelancers can be a cost-effective option, often 30% to 70% cheaper than agencies, ranging from $600 to $1,400 for a one-minute video. They typically charge hourly rates, varying between $4 and $30 depending on location and skill level. While freelancers offer flexibility, managing projects and ensuring consistent quality can be challenging. They might lack the pre-production research and strategic planning of a full-service agency. If you choose this route, prioritize freelancers with a proven track record and clear communication skills. Benefit: freelancers can offer specialized skills at a lower cost.
How much does DIY cost to create b-roll videos and their limitations?
Considering the DIY route for b-roll? While we generally recommend professional production, tools like VideoGen ($220/month) and Animoto ($40/month) offer accessible options. Success with DIY hinges on finding the right template and a strong narrative. Don't rely solely on text-to-video prompts; invest time in crafting a compelling script using other AI content research tools. Test your DIY videos with a small audience first to gauge quality and engagement. Benefit: DIY offers maximum cost control and creative freedom, but requires significant time and effort.
FAQs about b-roll video production costs
Get answers to common questions about the cost of b-roll video production below!
How much does b-roll videos creation cost in 2025?
On average, b-roll videos production cost $400 to $2,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher b-roll videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (26% of respondents) think cost increase does not guarantee a great output always for b-roll video.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 26% |
| Low Price can get High Quality | 6% |
What budgets should be allocated for b-roll videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating b-roll video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 19.97% |
| $6,001 - $10,000 | 25.17% |
| More than $10,000 | 54.86% |
What is the typical price range for b-roll footage per minute?
We see per-minute pricing varies greatly depending on factors like shooting location, equipment, and crew. It's best to discuss your specific needs with a production team for accurate pricing.
What factors can increase the cost of b-roll video production?
We find factors like location complexity, specialized equipment needs, talent fees, and post-production effects can all contribute to increased b-roll production costs.
How can I produce high-quality b-roll on a limited budget?
We suggest exploring stock footage websites, using readily available equipment, and potentially collaborating with film students to reduce b-roll production expenses.
Does the pricing of b-roll video production vary based on usage rights?
We observe that usage rights, such as commercial or non-commercial use, can significantly impact the overall pricing of b-roll video production. Discuss usage with your provider.
Is it possible to get a lower price for b-roll if I commit to a long-term project with a studio?
We believe studios might offer discounted pricing for long-term projects due to guaranteed work. Negotiating a contract for ongoing b-roll needs could lower costs.
