Video Creation Service

30 Corporate Core Values Video Examples That Drive Emotional Connection

Orko Roy
Last updated
Jul. 06, 2025

Imagine if your company's fundamental principles weren't just words on a wall, but vibrant forces that resonated deeply with both your team and your clientele. This piece explores how organizations are harnessing the power of moving images to communicate what they stand for in a genuine and compelling way, fostering profound emotional bonds with everyone they reach. Discover how the strategic use of sound and visuals can craft an emotionally rich and engaging experience, offering valuable perspectives for refining your own video approach. Learn how these dynamic presentations transform guiding beliefs from mere concepts into palpable experiences that truly connect.

Video's role in modern marketing:

70% of people would prefer to receive information about a company or learn something from a blog post rather than from a traditional advertisement.
91% of consumers prefer visuals more than plain text.
36 percent of respondents said they notice video ads, and just 25 percent said they notice banners.

Research indicates that individuals remember significantly more information when it's presented through video, compared to written text. This highlights the remarkable effectiveness of video in conveying your organization's core tenets. This article presents 30 corporate core values video examples. We will examine the art of narrative construction, focusing on how businesses utilize storytelling to generate feelings of confidence and respect. Understand how to employ video not just to communicate your values, but to ignite enthusiasm and cultivate a dedicated following around your brand.

Corporate Core Values Video Examples

1. Heap

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Duration : 1 minute and 14 seconds

Navigating complexity in our digital world requires more than just data; it demands clear vision to illuminate the path forward. Many feel adrift, burdened by fragmented information and uncertainty, a challenge this video artfully portrays through scenes of struggle contrasted with beacons of light and dynamic data flows.

This powerful visual storytelling reveals how true data visibility transforms potential roadblocks into breakthrough opportunities. Conveying Heap's purpose as a catalyst for understanding, this internal branding video makes a compelling case for building a better digital future where every team can see the way forward with confidence. It offers a clear, inspiring example of how to communicate complex value through compelling narrative and impactful imagery.

What We Can Learn

Engaging animation about a precise process holds viewer attention, potentially doubling watch time.


2. Geely Values reinforcement video

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Duration : 1 minute and 16 seconds

More than just static images, this dynamic animation champions the vital contributions of women across Geely. It vividly illustrates their presence and impact in diverse roles, from engineering innovation to leadership, making their essential place within the company feel truly celebrated and visible.

Showcasing tangible support like health talks and internal programs, the video functions as a compelling values reinforcement video. By emphasizing individual achievement and the collective power of female employees, it powerfully communicates that empowering every woman is fundamental to Geely's growth and future success, offering a genuinely inspiring blueprint for inclusive culture.

What We Can Learn

Demonstrate complex fleet logistics management simplification through clear visual storytelling and data.


3. Comscore Company vision video

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Duration : 1 minute and 16 seconds

Marketers face a challenging landscape as privacy shifts disrupt traditional targeting methods, leaving potential audiences unreachable due to signal loss. A new paradigm is essential to maintain effective connections.

Comscore delivers a breakthrough, introducing ID-free audience capabilities. Leveraging vast currency-grade data panels and an AI contextual engine, Proxemic Predictive Audiences accurately predicts consumer behavior at scale, bypassing reliance on personal identifiers.

This approach, a central tenet within their company vision video, pioneers a privacy-conscious path, ensuring precision and expanded reach for relevant messaging in an evolving digital environment.

What We Can Learn

Use animation to simplify the process highlighting the ease of finding available workers.


4. TOGGLE Vision and values video

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Duration : 1 minute and 18 seconds

Venturing into financial markets can feel like navigating an immense cosmic expanse. TOGGLE acts as an indispensable guide, transforming overwhelming data into insightful navigational patterns. This vision and values video beautifully illustrates how its AI analyzes billions of financial events and trends, mapping out opportunities like celestial constellations for investors.

Providing crucial clarity, the platform equips individuals to make informed decisions and confidently chart their unique course towards investment goals. It serves as a powerful tool, connecting the dots within complex data streams to reveal pathways that empower users rather than directing them.

What We Can Learn

Empower better decisions by accelerating critical financial insight delivery up to 25 percent faster.


5. TEMASEK Employee culture video

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Duration : 1 minute and 24 seconds

Building lasting value, not merely chasing temporary market peaks, defines the Temasek investment philosophy. This compelling explanation moves beyond simple price charts to illuminate a strategic depth that thoroughly examines broader opportunities and foundational strengths of businesses.

They emphasize crucial factors like management, governance, and core business model. Their rigorous process extends to analyzing complex regulatory environments, geopolitical factors, and potential risks, demonstrating foresight crucial for navigating future challenges.

This dedication to building a resilient, forward-looking portfolio ensures stable, sustainable returns over the long term, ultimately aiming for every generation to prosper. This comprehensive approach offers profound insight into the organizational ethos, the kind often explored in an employee culture video.

What We Can Learn

Visually compare traditional and new solutions side by side clearly highlighting the benefits of the new design.


6. Bandwidth Employee onboarding video

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Duration : 1 minute and 31 seconds

Pushing the boundaries of potential is the invitation extended here. This compelling video uses a range of visuals, from cosmic scales to intricate details, to build a sense of vast possibility and human capability. It's a powerful portrayal of discovery and progress that transcends mere description.

The narrative skillfully weaves together themes of working smarter, dreaming bigger, and bending the arc of possibility itself. Highlighting diverse individuals and collaborative efforts, it articulates a culture grounded in curiosity, teamwork, and mutual support. This emphasis on shared purpose makes it a potent message for any employee onboarding video, instantly immersing newcomers in the brand's forward-thinking ethos.

Such evocative storytelling captures the spirit of collective achievement, demonstrating how vision combined with collaboration can truly unlock the unthinkable.

What We Can Learn

Demonstrate complex features through simple steps to ensure viewer understanding quickly.


7. Rx EDGE Internal values video

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Duration : 1 minute and 31 seconds

In a world saturated with digital distractions, cutting through the noise to reach patients effectively feels increasingly difficult. Rx EDGE proposes a strategic shift, targeting the pharmacy a critical juncture where health decisions take shape and patients are in a receptive mindset focused on well-being. This focus on the point of care offers a powerful alternative touchpoint.

Their "Solutions at the Shelf" program provides accessible dispensers with educational booklets, a tangible artifact patients can take. This empowers individuals to make informed choices about conditions and potential prescription alternatives at home. For brands, this results in substantial average script lift and impressive ROI, demonstrating a marketing approach aligned with internal values video principles of patient empowerment.

What We Can Learn

Demonstrate complex internal processes simply through animation; videos explain complex products up to three times better.


8. Alation Internal communications video

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Duration : 1 minute and 33 seconds

Becoming the leader in a complex domain like data intelligence hinges on pioneering work and consistent validation. This internal communications video begins by tapping into the universal concept of a "GOAT," the greatest of all time, making a powerful, relatable claim for Alation's stature in data catalogs.

Alation's position isn't self-proclaimed; it's cemented by a decade of establishing the first data catalog and accumulating consistent recognition from trusted sources like Gartner, Forrester, and Fortune. This clear, visual demonstration of leadership and market endorsement provides a compelling blueprint for companies aiming to articulate their unique value proposition with authority and impact.

What We Can Learn

Showcase product robustness by visualizing challenging environmental conditions clearly.


9. Confiz Company values video

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Duration : 1 minute and 35 seconds

Unraveling the complexities of modern retail demands intelligent insight. This video powerfully shows how leveraging a customer-driven marketing solution provides clarity, transforming scattered data into deep understanding of behaviors and channel preferences to overcome industry challenges.

Confiz unveils a platform that turns this intelligence into highly personalized content and automated campaigns across channels, building authentic connections. This critically serves as a company values video, centered on customer connection and growth. The visual journey from confusion to actionable analytics highlights the tangible impact on boosting acquisition and repeat purchases, maximizing business potential.

What We Can Learn

Demonstrate complex AI features with clear user-focused visuals, increasing understanding by 40 percent.


10. IAI Company ethos video

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Duration : 1 minute and 46 seconds

Securing vast maritime regions against escalating, diverse threats presents a truly complex operational puzzle demanding persistent, comprehensive vigilance. The video masterfully depicts this critical problem space, presenting busy waters ripe with potential risks requiring constant awareness and sophisticated solutions that go beyond traditional capabilities.

Addressing this vital need, the Heron Maritime UAS takes flight, showcasing IAI's innovative response through this company ethos video. Equipped with a powerful multi-sensor payload featuring radar, signals intelligence, advanced day and night cameras, and crucial satellite connectivity ensuring continuous oversight, it gathers critical information. More than just data collection, its Starlight Intelligence Exploitation System elevates awareness, intelligently fusing sensor inputs into one unified, actionable maritime picture. This sophisticated integration empowers users with vital clarity, enabling confident command over their maritime domain.

What We Can Learn

Demonstrate complex software capabilities through clear simple conversational interface visuals for understanding.


11. Dun & Bradstreet Brand pillars video

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Duration : 1 minute and 47 seconds

Feeling lost in a sea of disparate data? Dun & Bradstreet's video vividly portrays the common struggle of too much information coming from too many sources, causing real business confusion and slowing progress.

In this insightful brand pillars video, they offer a powerful visual answer, presenting master data as the foundation for clarity. It compellingly shows how a single source of truth, built on structure, connectivity, coverage, and quality, transforms chaos into consistent, efficient data flow, enabling smarter decisions and helping organizations truly compete, grow, and thrive.

What We Can Learn

Demonstrate compliance with rigorous durability standards using precise visual and textual details.


12. Ceva Logistics Organizational culture film

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Duration : 1 minute and 51 seconds

Fueling innovation across industries demands navigating the intricate logistics of lithium batteries. The widespread demand for these vital energy sources, from consumer tech to electric vehicles, presents complex challenges requiring precise control over temperature, humidity, and safety environments for global movement.

To power this future safely, CEVA offers CEVA BATTERIES, a global service delivering complete, compliant solutions via air, ocean, and ground. Certified by IATA and adhering to rigorous international standards, their approach feels less like mere logistics and more like an organizational culture film for safeguarding critical energy supplies and empowering innovation.

What We Can Learn

Provide a compelling machine walkthrough visually showcasing seamless operation and efficient flow.


13. KBR Cultural alignment video

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Duration : 1 minute and 8 seconds

Enabling critical missions requires pushing digital boundaries, a journey KBR expertly charts. This piece transforms abstract digital concepts into tangible capabilities, revealing their application across challenging environments from deep space to remote operations.

The scope traverses intricate data analytics and advanced defense simulations, serving as an excellent cultural alignment video. It underscores KBR's comprehensive digital prowess across diverse sectors. Leveraging advanced tech like AI and visualization, they empower users to predict outcomes, enhance safety, reduce risk, and deliver crucial missions.

What We Can Learn

Demonstrate speed improvements through animation reducing runtimes to hours.


14. Ubiquiti Company ethos film

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Duration : 2 minutes and 13 seconds

Navigating building entry is simplified and secured, moving past outdated frustrations. UniFi Access Intercom presents a cohesive solution, blending a bright touchscreen interface with robust remote management via web and mobile apps, ensuring convenient and controlled access for occupants and visitors alike.

This integrated system redefines building communication and security. Features like clear two-way audio, built-in video, and multiple access methodsincluding visitor QR/PIN codesreflect the company ethos film's portrayal of seamless connectivity and reliable protection, truly re-envisioning access control.

What We Can Learn

Visualizing complex processes boosts technical comprehension by over 35 percent effectiveness.


15. CSL Organizational values video

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Duration : 2 minutes and 14 seconds

A journey spanning over a century unfolds, revealing CSL's unwavering promise to harness scientific innovation for saving and improving lives worldwide. This historical narrative, marked by foundational medical breakthroughs, establishes a deep-seated legacy of dedication.

Today, this commitment thrives across a global network in more than 30 countries, powered by a diverse workforce focused on rare and serious diseases. The sophisticated plasma collection, manufacturing facilities, and dedicated R&D shown here demonstrate the tangible efforts behind delivering vital medicines to patients across 100+ countries.

More than a corporate overview, this functions as a potent organizational values video, driven ultimately by a promise to patients and stakeholders, offering exciting future opportunities through a broad, differentiated portfolio.

What We Can Learn

Use clear animation showing internal components to reveal hidden capabilities and their impact.


16. Pitney Bowes Purpose driven video

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Duration : 2 minutes and 1 second

Within any large organization, overlooked areas like shipping can hide significant drain, depicted vividly as leaky, rusted pipes in this animation. The video powerfully visualizes this, shifting from chaotic flows to an organized system. Pitney Bowes Shipping 360 transforms scattered processes into a centralized system that brings a sense of command.

The solution provides robust control through analytics, translating data into actionable, cost-saving insights. It standardizes shipping across locations and carriers, ensuring enterprise-wide process efficiency. This purpose driven video effectively uses striking animation to make a complex challenge relatable, demonstrating how gaining command over shipping and mailing stops financial leaks and drives optimization.

What We Can Learn

Revealing hidden process inefficiencies can save organizations thousands or more annually.


17. Cognizant Team values video

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Duration : 2 minutes and 20 seconds

Navigating the intricate demands of a modern, global workforce presents significant hurdles. Fragmented systems and cumbersome processes often isolate individuals, a challenge vividly portrayed in scenes of disengaged crowds. This friction hinders efficiency and, crucially, impacts the human experience at work.

This team values video compellingly shows how Cognizant addresses this by unifying human resources through integrated cloud solutions. Leveraging data and AI, the system connects a dispersed workforce, transforming talent acquisition and nurturing employee potential through tailored support, depicted visually as a thriving network that fosters belonging.

Such intelligent systems empower teams for higher value collaboration, making it an inspiring example for video creators seeking to communicate complex solutions by focusing on their profound human impact and fostering organizational resilience.

What We Can Learn

Utilize animation revealing internal quality building trust influencing viewer decisions sixty percent more effectively.


18. LexisNexis Corporate narrative video

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Duration : 2 minutes and 22 seconds

Unfolding a rich history woven into the fabric of data integrity, LexisNexis Risk Solutions takes viewers on a compelling visual journey. It illustrates a half-century commitment, evolving alongside technology from analog records to today's interconnected digital landscape, setting the stage for their forward-looking capabilities.

This compelling corporate narrative video showcases a suite of solutions designed for the modern age. From fortifying defenses against fraud and financial crime to streamlining payment processes and orchestrating risk management, their approach leverages deep data insights and innovative platforms. The focus remains on delivering efficiency and security, protecting transactions and individuals globally.

What We Can Learn

Illustrate variable data capabilities showing different codes and minimum size like 8x8 mm.


19. Coinbase Values articulation video

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Duration : 2 minutes and 34 seconds

Confronting shifting landscapes offers businesses pathways to reinvention. This video dynamically illustrates how strategic restructuring unlocks possibilities. Through vibrant abstract animation, it portrays navigating complex challenges not as setbacks, but opportunities across operations and relationships, highlighting a spectrum of transformation situations.

More than a mere guide, it functions as a values articulation video, showcasing the proactive mindset required for success. Distinct phases like refreshing models and restoring confidence are visually translated through engaging graphics, simplifying intricate concepts. It inspires embracing change, anticipating the future, demonstrating strategic potential in adaptable organizations.

What We Can Learn

Demonstrate complex financial processes simplified via clear interface.


20. CLARIANT Leadership communication video

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Duration : 2 minutes and 44 seconds

Chasing the glow of natural light for skin and spirit finds a novel answer. Rootness® Mood+ by Clariant offers a unique solution, bridging the gap when sunlight is scarce by mimicking its positive skin effects and emotional uplift. This powerful approach addresses the challenge of seasonal changes and indoor living.

Unlocking nature's secret through eco-responsible plant milking technology extracts the core ingredient from Sanguisorba officinalis roots. This blend of science and nature activates skin receptors, boosting melatonin and serotonin, delivering mood enhancement comparable to a relaxing yoga session. Its story is effectively told through a thoughtful leadership communication video, inspiring new possibilities in cosmetic science.

What We Can Learn

Demonstrating technical tool utility in video improves understanding, potentially increasing conversion over 20%.


21. eSentire Internal communication video

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Duration : 36 seconds

Stepping into a world under constant digital siege, eSentire presents its vision through a compelling abstract narrative. Glowing cubes depicting global threats meet dynamic blue defenses, vividly translating complex security challenges into an intuitive visual battle. This dynamic metaphor for managed detection and response captures the perpetual motion of cyber protection.

Beyond just explaining service, the video inspires confidence with its resolute voiceover declaring the team battle-tested and ready to fight. It articulates a commitment to freeing businesses to scale securely, reclaiming ground against adversaries. This powerful combination of abstract visual storytelling and unwavering resolve makes it an impactful statement, serving effectively as an internal communication video.

What We Can Learn

Demonstrate operational readiness through vivid data visualization increasing mission success probability by 40 percent.


22. SEW-EURODRIVE Corporate culture video

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Duration : 3 minutes and 20 seconds

Visualizing smooth sorting processes comes alive with SEW-EURODRIVE's intelligent drive solutions. The 3D animation expertly details seamless material flow and component close-ups, showcasing systems engineered for maximum output and increased energy efficiency right from the point of entry.

Delving deeper, the video demonstrates energy-optimized drives and high-efficiency synchronous motors. Innovative single-cable technology and contactless energy transfer reveal a design philosophy reducing complexity and maintenance efforts, showcasing a proactive approach often seen in a corporate culture video focused on operational reliability. Such integrated components promise high system availability and precision. This system approach, built on perfectly matched drive components, offers flexible and scalable solutions for diverse industries globally, ensuring high throughput and optimum performance for any material handled.

What We Can Learn

Demonstrate complex artificial intelligence features simply through relatable voice commands for everyday tasks.


23. Rexroth Workplace values video

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Duration : 3 minutes and 2 seconds

Greater flexibility in industrial automation is needed to overcome proprietary challenges. Rexroth's ctrlX AUTOMATION offers a paradigm shift, uniquely positioning itself as the 'smartphone of automation.' This addresses the frustrating interface problem developers commonly face.

Like a smartphone, its open core supports a vast app ecosystem from partners, enabling immense customization and innovation. This freedom from supplier lock-in is powerfully demonstrated. Ultimately, the focus on ease, collaboration, and openness makes this an insightful workplace values video.

What We Can Learn

Visualize complex technical benefits like superior uplink throughput up to 85 percent.


24. TEKsystems Company identity film

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Duration : 42 seconds

Navigating the intricate landscape of technology requires a clear vision, and this video brilliantly transitions from illustrating that ambition to demonstrating concrete pathways for achieving it. It interprets the abstract goal of maximizing ROI and bringing visions to life by showing how complexity can be transformed into tangible, measurable business outcomes, offering valuable insights for effective communication.

TEKsystems presents their approach through key concepts like Lean-Agile principles and portable architecture, articulating a practical method for simplified implementation that overcomes business hurdles. More than a mere list of services, this company identity film effectively conveys how their capabilities across Cloud, Data, and AI enable businesses to own change and stay decisively ahead, showcasing a narrative of collaborative transformation.

What We Can Learn

Detailed animated walkthroughs build buyer confidence increasing purchase intent by up to 85 percent


25. Kinaxis Corporate philosophy video

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Duration : 46 seconds

Emerging from darkness, a vibrant red cube instantly communicates validated leadership. Positioned furthest and highest in the Gartner Magic Quadrant for Supply Chain Planning Solutions, this visual anchor goes beyond a ranking, representing the confidence Kinaxis brings to complex markets.

Seamlessly showcasing practical application, the video reveals interfaces that demonstrate best-in-class planning capabilities and a top-rated user experience. These views highlight the platform's power to address real challenges, underpinned by a proven track record of simplifying operations.

The abstract animation of a red path navigating a maze serves as a powerful corporate philosophy video element. It uniquely visualizes the brand's purpose: charting a clear way through supply chain intricacies, turning abstract visions into tangible, shared reality, together.

What We Can Learn

Highlighting intuitive feedback loops fosters active learning empowering users with solution control.


26. BOYD Onboarding values video

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Duration : 47 seconds

Navigating the explosive growth of AI requires confronting fundamental physical barriers in the digital realm. As processing power soars, managing intense heat becomes a critical imperative for system reliability and efficiency. BOYD provides the essential thermal solutions to unlock this potential.

Powerful animation visually explains their advanced liquid cooling systems integrated within servers, illustrating their innovative engineering mastery. This insightful presentation functions as an onboarding values video, clearly showing how their technology directly enhances AI performance and contributes to data center sustainability goals.

What We Can Learn

Demonstrate component flexibility and resilience clearly showing extreme temperature pressure handling under load.


27. Guardian Generation 3 Corporate mission video

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Duration : 52 seconds

In the demanding world of heavy transport, driver fatigue poses a critical, life-threatening challenge. Guardian Generation 3 steps forward as a genuinely proactive safety solution. Moving beyond simple alerts, it continuously evaluates drowsiness with automotive-grade precision based on the KSS scale, designed to intervene in real-time before fatigue escalates dangerously.

Visuals effectively illustrate the data monitoring, showing tailored real-time alerts empowering drivers to prevent incidents immediately. This vital information is also channeled to fleet managers, enabling rapid, informed responses that enhance overall operational safety and efficiency. It transcends a basic product showcase; it functions powerfully as a corporate mission video, reinforcing the commitment to leveraging next-generation technology to ensure everyone arrives home safely.

What We Can Learn

Empower your audience by explaining the shift to a software driven, complete automation platform.


28. OVERJET Brand values video

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Duration : 1 minute and 0 seconds

Illuminating the path to optimized performance, the DSO Analytics video immediately captivates with its striking presentation of data as a dynamic, interactive entity. This visual approach transcends typical reporting, positioning Overjet's offering as a sophisticated, AI-powered suite designed specifically for dental service organization leaders navigating complex operational landscapes.

Through dynamic visuals, this brand values video powerfully conveys the ability to transform raw organizational data into tangible, actionable insights. Showcasing the capacity to drill down from system-wide trends to individual provider performance and analyze radiographic findings reveals a toolset enabling precise identification of opportunities and confident delivery of exceptional care across the board.

What We Can Learn

Highlight specific functional design elements with compelling visuals driving deeper viewer engagement effectively.


29. Ansys Values in action video

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Duration : 1 minute and 25 seconds

Conquering the cutting edge of Formula 1 performance hinges on mastering unseen forces. This video powerfully visualizes how simulation dives into this challenge. It highlights the intricate process of dissecting a car design through meshing, bringing complex aerodynamics to life on screen by showing airflow impact.

By making the invisible dance of air apparent, this serves as a compelling values in action video for solving complex engineering problems. It demonstrates Ansys simulation's power, enabling rapid virtual exploration and refinement, empowering engineers to unlock speed. Witnessing this detailed testing inspires pushing design boundaries efficiently.

What We Can Learn

Visualize complex internal data systems to prove effectiveness building audience trust.


30. Glencore Business ethics video

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Duration : 15 seconds

Charting stars or walking among them, humanity's endless journey relies fundamentally on amazing materials. Glencore highlights its foundational role in providing these vital resources essential for progress past and future.

Posing the critical question, the video asks how we should source these materials responsibly. This subtly positions it as a business ethics video, prompting essential dialogue about sustainable industry practices.

What We Can Learn

Demonstrate complex solution capabilities using clear visual metaphors in your animated product demo.


FAQ

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How can a corporate values video strengthen employer branding?

Strengthen employer branding and attract aligned talent by showcasing company culture through video.

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What video styles best showcase corporate values authentically?

Documentary-style, employee testimonials, and initiative-focused videos authentically present corporate values.

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How do we plan a compelling corporate values video narrative?

Plan a compelling narrative by defining core values, key messages, and a resonant storyline.

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What key messages must a corporate values video convey?

Convey mission, vision, values, and their impact on stakeholders.

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How can storytelling enhance a corporate values video's impact?

Storytelling creates emotional connections, making values relatable and memorable.

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What pre-production steps ensure an effective values video?

Effective pre-production involves defining objectives, audience, messages, and gathering assets.

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How do leading companies use video to communicate their values?

Leading companies use video to share employee stories, highlight social impact, and champion diversity.

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How can a values video attract talent aligned with our culture?

Attract talent by showcasing unique culture, work environment, and positive employee experiences.

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What's a realistic timeline for a corporate values video project?

Project timelines range from 3-8 weeks, depending on complexity and revisions. Pricing examples for a 60-second video: Simplified Design ($1000-$1500), Technical Visualization ($1500-$2000), Interactive Simulation ($2000-$3000), Immersive Experience ($3000-$4500), Photorealistic ($4500-$6000).

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How do we integrate a values video into our marketing strategy?

Integrate the video into websites, social media, recruitment campaigns, and internal communications.

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How can we leverage existing assets in our values video?

Leverage existing photos, videos, and testimonials to enrich the video's narrative.

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What are the specific benefits of a corporate values video?

Benefits include enhanced employer branding, talent acquisition, and internal culture reinforcement.

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How can a video reinforce our corporate values internally?

Internally, videos reinforce values, reminding employees of the mission and fostering shared purpose.

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Is a corporate values video the right choice for our objectives?

A values video is suitable for strengthening employer brand, attracting talent, and reinforcing culture.

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How do we showcase our corporate values in action through video?

Showcase values in action through employee stories, company initiatives, and real-world examples.



Values Videos: Fueling Employee Engagement and Retention


A Corporate Core Values Video serves as a powerful lens, translating abstract principles into tangible experiences for employees. Beyond simple statements, these visuals embed values within the employee journey, starting the moment they join. Onboarding videos, for instance, significantly boost new hire retention and productivity by delivering a consistent, clear understanding of company culture and expectations right from the start, making that initial transition smoother and more welcoming. This reusability also offers a cost-effective way to scale culture communication across dispersed teams.

Inside the organization, video transforms internal communication. Employees are far more likely to watch and remember information presented visually compared to reading text, ensuring that core principles resonate and stick. This vibrant communication method strengthens team bonds, lifts morale, and helps individuals feel more connected to their colleagues and the wider company mission. Highlighting employee achievements and fostering a culture of appreciation becomes visually compelling through this medium.

Authenticity is key to truly fueling engagement and retention. Featuring genuine employee voices, showcasing leaders in relatable moments, and illustrating values through real-world actions makes these principles tangible and believable. This genuine human element builds trust, fosters a deep sense of belonging, and helps employees see how values guide daily work and decisions. They feel valued when their experiences are reflected and celebrated.

Furthermore, these videos act as a vital employer branding tool, attracting talent who genuinely align with the company's ethos, which is crucial for long-term retention. By visually connecting individual contributions to the company's greater purpose, videos imbue daily tasks with meaning. They also play a role in navigating change, providing a unifying message that grounds transitions in core principles, maintaining trust when it is most needed. Ultimately, portraying values authentically in action cultivates a workplace where employees are not only present but also deeply connected and committed.


Why Advids for Corporate Core Values Video?


At Advids, we create compelling Corporate Core Values Videos that resonate with your audience and reinforce your company culture. We combine creative storytelling, advanced animation techniques, and a collaborative approach to deliver exceptional results that align with your business objectives.

Transforming Values into Engaging Videos:

Customized Corporate Core Values Video Solutions: We tailor each video to your specific needs, whether you require explainer videos, character animations, or other styles, ensuring a perfect reflection of your brand and target audience .
Creative Storytelling Through Animation: Our talented team crafts captivating narratives that bring your core values to life, engaging viewers and fostering a deeper understanding of your company's principles.
Cutting-Edge Corporate Core Values Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.

Experience and Expertise:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Corporate Core Values Video truly effective. We've successfully completed over 230 Corporate Core Values Video projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to communicate their core values through engaging animation.
Client Satisfaction Guaranteed: Our commitment to excellence is evident in our 109+ five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Partnership Built on Collaboration:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation.
Strategic Communication: Open and transparent communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Corporate Core Values Videos.

Ready to unlock the potential of Corporate Core Values Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.


What is a Corporate Core Values Video?


A corporate core values video is a visual representation of a company's guiding principles, showcasing how these values shape its culture, operations, and interactions with stakeholders. It goes beyond simply stating values; it brings them to life through compelling storytelling, employee testimonials, and authentic visuals, creating a deeper understanding and connection with the company's ethos.

These videos are used for various purposes, including:

By showcasing the company's values in action, these videos create a sense of shared purpose , build trust with stakeholders, and differentiate the company from its competitors.


What do top Corporate Core Values Videos have in common?


Craft a corporate core values video that authentically connects your mission to employee experiences.

compelling value proposition - Showcase the values' benefit to employees and customers. Highlight the unique employee value proposition .


What makes Corporate Core Values Videos effective?


A thoughtfully designed Corporate Core Values Video is a powerful tool for communicating your company's essence and building a strong connection with your audience. The effectiveness of these videos is driven by a strategic approach to storytelling, visual communication , and audience engagement.

A key step to creating engaging Corporate Core values videos compelling narrative that resonates with your target audience. This involves identifying a relatable conflict or challenge that your company or its customers face, showcasing how your values guide the resolution, and connecting with viewers on an emotional level through authentic stories .

Methods for creating effective Corporate Core values videos include:

  • Incorporating diverse perspectives
  • Showcasing real-world examples of how values translate into action
  • Using a consistent visual style t reflects your brand identity
  • This approach ensures that your message is clear, impactful, and memorable, leaving a lasting impression on your audience.


    How long should your Corporate Core Values Video be?


    Strategic video length maximizes impact by aligning content with the desired audience engagement and funnel stage.

    pre-production considerations for Determining Video Length:

    • What values are prioritized?
    • Who is the ideal viewer?
    • How many values are shown?
    • What story needs telling?
    • Which platform is used?
    • What is the desired effect?
    • What visual style is best?

    Corporate core values video length guide

    Corporate Core Values TypesVideo LengthUse CaseFunnel
    Animated Explainer60-90 secondsConcisely communicates core values using engaging visuals and a clear narrativeBrand Awareness
    Live Action45-75 secondsShowcases employees embodying core values in a relatable setting, using a natural styleConsideration
    Testimonial30-60 secondsFeatures client testimonials highlighting the impact of the company's valuesConversion
    Employee Spotlight60-90 secondsHighlights individual employee stories demonstrating core values in action, potentially using a documentary styleEngagement
    Storytelling1-2 minutesNarrates a compelling story that embodies the company's core values, potentially using a minimalist styleBrand Loyalty


    How to create Corporate Core Values Videos?


    Crafting a compelling corporate core values video requires a strategic approach , focusing on clear messaging and authentic storytelling to resonate deeply with your audience and strengthen your brand.

    * define goals - Setting clear, measurable goals ensures the video achieves its intended impact.

    • Target Audience - Understanding your audience allows for tailored messaging and increased engagement.
    • Narrative Structure - A compelling narrative makes the values relatable and memorable, fostering connection.
    • brand alignment - Consistency strengthens brand recognition and reinforces the company's identity.
    • messaging clarity - Simple, direct language ensures the message is easily understood and remembered.
    • stakeholder alignment - Collaboration ensures everyone is on board, leading to a unified and effective video.
    • script storyboard - A strong storyboard ensures a cohesive and visually appealing final product.
    • professional filming - High-quality visuals create a professional and trustworthy impression.
    • Visual Design - Strong visuals enhance understanding and emotional connection with the core values.
    • video editing - A well-paced edit maintains viewer interest and effectively communicates the message.
    • music selection - Appropriate music enhances the emotional impact and memorability of the video.


    How corporate core values video examples are curated?


    We dove deep into corporate core values video s, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic corporate core values videos showcasing real-world company culture.
    2.Diversity Showcasing diverse visual styles, industries, and employee representation for inspiration.
    3.Engagement Analyzing audience response, information design , 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5. narrative structure Assessing storyline clarity, flow, message effectiveness.
    6.Authenticity Examining the sincerity and genuine portrayal of core values.
    7.Impact & Resonance Determining how effectively the video communicates the impact of these values on the company, employees, and customers.
    8. performance metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples , moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. employee testimonials
    3. Company Culture Showcases
    4. Leadership Messages
    5. Founder Stories

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, corporate core values video examples 2024, n=13636 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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