What if your company's core values could come alive, inspiring not just employees but customers as well? This article explores how companies use video to communicate their values authentically, forging powerful emotional connections with their audiences. We'll examine the use of music and visuals in creating an immersive emotional experience, providing you with actionable insights for your own video strategy. Discover how these videos transform core values from abstract concepts into tangible, emotionally resonant experiences.
Video's role in modern marketing:
70% of people would prefer to receive information about a company or learn something from a blog post rather than from a traditional advertisement. 91% of consumers prefer visuals more than plain text. 36 percent of respondents said they notice video ads, and just 25 percent said they notice banners.
A recent study found that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. This underscores the unparalleled power of video in communicating your core values. This article showcases 30 examples. We'll delve into the art of storytelling, examining how companies use narrative to evoke feelings of trust and admiration. Learn how to leverage video to not only communicate your values but to inspire action and build a loyal community around your brand.
Connecting healthcare's future through technology is powerfully depicted in this corporate core values video. The animation's simplicity and diverse characters create an immediate connection, making complex ideas accessible. Visual metaphors, like the connectedness of people and the medical cross, enhance the message.
Cisco's role as a facilitator of positive change is subtly yet effectively conveyed. The hopeful tone leaves a lasting positive impression. The strategic use of icons adds clarity and visual interest, making this a truly inspiring piece.
What We Can Learn
Tell a story, not just present facts. viewers will remember and share.
Unlocking a vision of safe autonomous driving, Infineon's video portrays a collaborative pan-European ecosystem. A self-driving car moving towards a sunrise, alongside a rotating dial depicting project progress, illustrates the advanced capabilities. Tangible project outcomes like the bus and aircraft prototypes visually showcase achievements from this corporate core values video .
Furthering the narrative with tunnel road scanning and pedestrian detection, the connected cars and user-friendly interface offer a glimpse into the V2X communication system. The focus on safety, knowledge sharing, and standardization are driven home via Euro NCAP and open-source software. Infineons commitment to technological progress is effectively displayed.
What We Can Learn
Illustrate your values with simple, memorable visuals that stick with viewers.
This visually engaging presentation clearly explains the science behind the technology, while also highlighting the collaborative and inclusive work environment. The video's concise narrative arc, from space-based origins to global impact, is both informative and inspiring.
What We Can Learn
Start with a captivating story to connect with your audience and build emotional resonance.
This captivating corporate core values video illuminates Oregon's energy future. Isometric views cleverly illustrate energy consumption in everyday life, from homes to bustling coffee shops, making complex information accessible. The vibrant 3D animation style, coupled with well-placed visual metaphors, enhances understanding and engagement.
PGE's dedication to clean energy is subtly yet powerfully conveyed. The video's implicit call to action, directing viewers to learn more, is a smart approach. The Full Clean Ahead messaging reinforces the brand's commitment, leaving a lasting impression.
What We Can Learn
Let your animation tell a story, making your core values unforgettable.
Data visualization takes center stage in Pinkerton's Corporate Mission And Values Video, showcasing the company's unique approach to crime risk assessment. The innovative use of 3D animation, particularly the UK map puzzle, brilliantly illustrates how localized crime risk is determined, making the complex process engaging and understandable.
The video's concise communication is its greatest asset. It transforms the intricate methodology of the Pinkerton Crime Index into a compelling visual narrative, leaving viewers with a clear understanding of its value. This is a powerful example of effective visual storytelling.
What We Can Learn
Clearly illustrate your company's values through compelling visuals, building viewer trust.
Mastercard's global presence is powerfully conveyed in this 74-second corporate core values video. The animation's speed and visual storytelling effectively communicate the scale of its operations, from everyday purchases to international transactions, highlighting the seamless nature of its payment solutions. The video's clear message is reinforced by its concise presentation.
This corporate core values video successfully showcases Mastercard's commitment to secure and innovative payment solutions. The impressive statistic of 56 billion annual transactions is subtly implied, further emphasizing the company's global reach and impact. The video's minimalist design and smooth transitions make it a highly effective communication tool.
JusticeInfo.net's corporate core values video powerfully communicates its mission. The animation's minimalist style, using striking metaphors, leaves a lasting impression. The video's two-minute length efficiently conveys its message to those interested in international justice and reconciliation.
Clever visual storytelling, avoiding narration, keeps viewers engaged. The video's concise nature and clear call to action make it an effective tool for attracting support and raising awareness.
What We Can Learn
Weave together compelling storytelling and powerful design for a truly impactful video.
Powerful imagery immediately draws viewers into this corporate core values video. Sleek animation and symbolic representations, such as a pinky promise and a launching rocket, effectively communicate WalkMe's commitment to user empowerment and technological advancement. The video's pacing is excellent, maintaining engagement throughout.
The video's visual storytelling, combined with its modern aesthetic, successfully conveys the promise of simplified technology and increased productivity. This corporate core values video is a great example of how animation can be used to create a memorable and inspiring brand presentation, targeting businesses and individuals seeking digital adoption solutions.
What We Can Learn
Inspire viewers by showcasing your company's positive impact.
Visual storytelling shines in this corporate core values video. The animation's clarity simplifies complex processes, making the video accessible to a broad audience. The focus on customer experience and cost savings resonates with decision-makers.
Highlighting the seamless integration of features and the pay-as-you-go pricing model makes the video's message impactful. This approach, combined with the clear visuals, effectively communicates the value proposition to businesses seeking operational efficiency.
What We Can Learn
Showcase the positive impact on customers, inspiring viewers to embrace your vision.
Powerfully impacting hospital operations, Medhost presents a solution-driven approach that truly supports healthcare professionals. This Corporate Culture-Oriented Video , built with vibrant 3D elements, contrasts the common issues faced by administrators against the solutions Medhost provides. The video's integrated EHR platform is shown as an essential link connecting hospital operations while improving efficiency.
Showcasing Medhost's 30 years of experience and a reach spanning over 1000 healthcare facilities, the narrative highlights improved data driven decisions. The video uses visual data analytics showcasing workflow and ROI improvements, ultimately leading to a strong call to explore Medhost's supporting capabilities.
What We Can Learn
Directly address customer pain points. this resonates and fosters a stronger connection.
App developers seeking to improve their apps will find Firebase's corporate core values video compelling. The video's dynamic visuals, featuring diverse users and a global reach metaphor, immediately capture attention. Success stories, like those of Gameloft and Pomelo Games, effectively demonstrate the platform's impact.
Firebase's clear presentation of features and benefits, combined with a fast-paced yet informative style, makes it a great example of a concise and engaging corporate video. The use of visual aids, such as charts and graphs, further enhances understanding.
What We Can Learn
Keep it concise and engaging; it holds attention and builds excitement.
Striking visuals launch this Corporate Mission Video. The 2D minimalist animation, using bright, optimistic colors, immediately captures attention. Visual metaphors, such as mountains symbolizing challenges, effectively communicate complex ideas.
The video's concise storytelling, showcasing successful collective impact projects, makes the concept easily understandable. It's targeted at organizations and individuals seeking social change, with a clear call to action.
What We Can Learn
Illustrate your company's values with a relatable story, inspiring viewers to embrace teamwork.
Scheduling simplicity shines in this corporate core values video. Calendly's animation cleverly uses shapes to represent the platform's ease of use and brand evolution, showcasing exponential growth through dynamic visuals.
The video's minimalist design makes complex ideas easily understood. Its focus on user experience and seamless scheduling is brilliantly conveyed, making it a strong example of concise marketing. The new brand identity is clearly communicated, leaving a lasting impression.
What We Can Learn
Let your brand's personality shine through playful visuals, boosting viewer engagement.
Sophisticated animation brings cybersecurity to life in this Corporate Vision Video. Simple shapes and bold colors make complex concepts easily digestible, appealing to a wide audience. The video's concise length is a strength.
The relatable character, Sofia, humanizes the threat, while the visuals effectively convey the urgency of the situation and the comprehensive solutions offered. The strategic use of orange and purple creates a sophisticated and memorable brand experience.
What We Can Learn
Maintain a clean, sophisticated style; it projects professionalism.
MSD Careers' Company Values Animation Video cleverly uses visuals to communicate its message. The animation's vibrant colors and clean design immediately grab attention, effectively showcasing the company's commitment to innovation. The video's concise messaging resonates with a tech-focused audience.
The strategic use of UI mockups and 3D/2D elements enhances understanding and engagement. Viewers easily grasp the core values and the company's commitment to efficiency. The video's overall impact is memorable and leaves a lasting impression.
What We Can Learn
Clear visuals make complex ideas simple, inspiring viewers to act.
Clever animation immediately captivates in this Corporate Core Values Showcase Video. The vibrant visuals, using metaphors like puzzle pieces for collaboration, effectively communicate MSD's marketing team's values and commitment to Human Health. The concise animation style is engaging.
The video's emphasis on improving patients' lives is truly impactful, making the message memorable. The think beyond the pill concept is subtly yet powerfully conveyed, highlighting innovative partnerships. This is a prime example of concisely showcasing a company's culture and mission.
What We Can Learn
Design a visually appealing video that's easy to understand, ensuring your message resonates with your audience.
Rapid change in financial services is powerfully depicted. This Corporate Mission-Oriented Video uses dynamic animations to showcase evolving markets and customer expectations. Acuity's 20 years of experience and the BEAT platform are cleverly integrated, emphasizing tailored solutions.
The visual storytelling is compelling. Interconnected nodes and market visualizations are engaging, while the vibrant color palette ensures clarity. The video effectively communicates Acuity's value proposition to financial services firms seeking innovation and efficiency.
What We Can Learn
Clearly articulate your company's unique value proposition, inspiring viewer action.
Printify's video immediately captivates with its fast-paced product displays and vibrant colors. A Corporate Vision And Values Video, it expertly showcases customization options, emphasizing the Your Brand Here placeholder and the geometric pattern on labels. The February launch date is subtly integrated.
The video's clear focus on the multi-billion dollar market and streamlined online selling process effectively targets entrepreneurs. The use of 3D mockups and dynamic transitions enhances the visual appeal, leaving viewers wanting to learn more about this exciting opportunity.
Modern business faces constant change. This Corporate Purpose-Driven Content Video showcases Deloitte's Alpha Platform as a powerful solution. The video's clear visuals and efficient pacing make complex concepts easily digestible for business leaders.
Alpha Platform's adaptability and modularity are brilliantly illustrated through compelling 3D animation. The video effectively communicates the platform's ability to streamline operations and empower businesses to focus on their core strengths. Visit the Alpha Platform website to learn more.
What We Can Learn
Subtle transitions and calming visuals create a positive, lasting impression.
Energy transfer visualized with stunning clarity in this Corporate Core Story Video. The animated energy flow, using smooth 3D animation and a vibrant color palette, makes the complex topic of RECs instantly understandable.
Relatable visuals, like the isometric city block, ground the abstract concept in everyday life. Its brevity and efficiency in conveying complex information are impressive, leaving a lasting impact.
What We Can Learn
Create a story that connects your company's values to the viewer's daily life, fostering understanding.
Effective use of animation makes CorVel's Corporate Value-Based Storytelling Video stand out. The sophisticated visuals, showcasing data visualizations and user interactions, immediately communicate the software's value proposition. The video's concise messaging and focus on improving patient care are highly impactful.
The video's streamlined presentation of key features, such as customizable dashboards and efficient workflows, leaves a lasting impression. It effectively demonstrates how the software can enhance healthcare operations, prompting viewers to seek further information.
What We Can Learn
Visual metaphors make abstract values concrete and memorable.
Electrochemical innovation takes center stage in this Corporate Dna Video, showcasing VoltaChem's sustainable chemical solutions. The video cleverly uses 3D animations to simplify complex processes, making the technology accessible to a broad audience, including investors and potential partners.
Visually stunning charts and graphs effectively communicate the economic advantages of VoltaChem's approach, while the minimalist design maintains a professional and engaging aesthetic. The video clearly articulates the company's vision for a greener chemical industry, leaving viewers with a strong understanding of its potential impact.
What We Can Learn
Visually bridge the gap between your company's present and future, inspiring confidence.
High-impact visuals draw viewers into this Corporate Essence Video. The transition from a burning planet to advanced technology powerfully illustrates the climate crisis and the potential for industrial solutions. Atlas Copco's Smart Integrated Assembly device is presented as a crucial element in this transformation.
The video's narrative arc, from problem to solution, is compelling. Stunning 3D animation and motion graphics create a memorable experience. The implicit call to action inspires viewers to embrace sustainable practices and Industry 4.0.
What We Can Learn
Connect your core values to a brighter future, sparking hope and engagement.
Advanta's Corporate Company Culture Overview Video immediately captivates with its striking visuals. The futuristic highway, a cleverly rendered 3D element, powerfully symbolizes Advanta's innovative spirit and commitment to progress. The video's use of teal, yellow, and white against a dark background creates a sophisticated and memorable aesthetic.
Concise messaging, delivered through bold typography and dynamic motion graphics, effectively communicates Advanta's core values. The video successfully conveys a sense of expertise and forward-thinking without explicitly stating it, leaving a lasting impression on the viewer.
What We Can Learn
Showcase your company culture authentically; viewers connect with genuine stories.
Data security concerns are addressed creatively in this Corporate Values And Beliefs Video. The animation style is both modern and engaging, making complex concepts easily digestible. The video's concise nature keeps viewers hooked.
ManageEngine's video uses vibrant visuals and a fast pace to highlight the importance of data protection. The hot air balloon analogy effectively illustrates data vulnerability, while the overall message is clear and impactful.
What We Can Learn
Concise storytelling wins. get straight to the problem and solution.
Supporting women's empowerment is at the heart of this Corporate Company Value Video. The 2D minimalist animation style is both visually appealing and effective in conveying the message of shared responsibility and positive impact. The video cleverly uses visual metaphors, like the blossoming earth, to illustrate the transition from individual burden to collective success.
This Noonday Collection video, lasting 1 minute and 54 seconds, clearly communicates the benefits of joining: belonging, purpose, income, and flexibility. It's a strong lead generation tool, targeting working mothers seeking community and entrepreneurial opportunities.
CSL's impact is powerfully conveyed in this corporate core values video. The clean animation and strategic color palette create a visually compelling narrative, showcasing the company's global presence and commitment to innovation. The video's concise storytelling effectively communicates complex information.
The chronological journey through CSL's history, combined with clever visual metaphors, resonates deeply. The seamless integration of subsidiary logos and the focus on patient care create a holistic view of the company's mission. This video is a masterclass in corporate communication.
WOOD software's impact is immediately apparent in this Corporate Promise Video. The dynamic animation cleverly illustrates how the software simplifies daily tasks, from work orders to community engagement, making its value proposition instantly clear.
The video's vibrant visuals and concise presentation effectively communicate the software's ease of use and broad applications. This approach makes the software's value proposition instantly clear and relatable, leaving a lasting impression.
What We Can Learn
Demonstrate the ease of use and efficiency of your product, driving adoption.
Clever animation instantly captivates, showcasing commerce's evolution in this Corporate Values-Based Documentary Video. The seamless blend of past and present€”from horse-drawn carriages to electric vehicles€”effectively positions the debit card as a modern solution.
The video's concise messaging and clear visuals highlight mobile banking features, such as card lock/unlock and transaction alerts. Global acceptance is powerfully shown, emphasizing the card's convenience and security for modern life.
What We Can Learn
Focus on a clear narrative arc, guiding viewers to a positive conclusion.
Impressive visuals propel this Corporate Values Explanation Video. Aqua Security's innovative approach uses 3D animation to showcase its cloud-native security platform, targeting businesses adopting cloud-native technologies. The futuristic aesthetic and dynamic visuals effectively communicate the importance of secure cloud transformation.
The video's concise messaging, conveyed through impactful imagery, is particularly effective. The lack of a voiceover allows the visuals to take center stage, leaving a lasting impression on viewers. This approach makes the video memorable and encourages further exploration of Aqua Security's solutions.
What We Can Learn
Craft a visual narrative showcasing your company's values in action, inspiring viewers to join your mission.
FAQ
How can a corporate values video strengthen employer branding?
Strengthen employer branding and attract aligned talent by showcasing company culture through video.
What video styles best showcase corporate values authentically?
Documentary-style, employee testimonials, and initiative-focused videos authentically present corporate values.
How do we plan a compelling corporate values video narrative?
Plan a compelling narrative by defining core values, key messages, and a resonant storyline.
What key messages must a corporate values video convey?
Convey mission, vision, values, and their impact on stakeholders.
How can storytelling enhance a corporate values video's impact?
Storytelling creates emotional connections, making values relatable and memorable.
What pre-production steps ensure an effective values video?
Effective pre-production involves defining objectives, audience, messages, and gathering assets.
How do leading companies use video to communicate their values?
Leading companies use video to share employee stories, highlight social impact, and champion diversity.
How can a values video attract talent aligned with our culture?
Attract talent by showcasing unique culture, work environment, and positive employee experiences.
What's a realistic timeline for a corporate values video project?
Project timelines range from 3-8 weeks, depending on complexity and revisions. Pricing examples for a 60-second video: Simplified Design ($1000-$1500), Technical Visualization ($1500-$2000), Interactive Simulation ($2000-$3000), Immersive Experience ($3000-$4500), Photorealistic ($4500-$6000).
How do we integrate a values video into our marketing strategy?
Integrate the video into websites, social media, recruitment campaigns, and internal communications.
How can we leverage existing assets in our values video?
Leverage existing photos, videos, and testimonials to enrich the video's narrative.
What are the specific benefits of a corporate values video?
Benefits include enhanced employer branding, talent acquisition, and internal culture reinforcement.
How can a video reinforce our corporate values internally?
Internally, videos reinforce values, reminding employees of the mission and fostering shared purpose.
Is a corporate values video the right choice for our objectives?
A values video is suitable for strengthening employer brand, attracting talent, and reinforcing culture.
How do we showcase our corporate values in action through video?
Showcase values in action through employee stories, company initiatives, and real-world examples.
How to plan and optimize Corporate Core Values Videos?
Less is More: "Less, but better." - Dieter Rams. For a SaaS client, Advids streamlined their core values video, focusing on three key principles instead of ten. This clarity resonated with viewers, leading to a higher completion rate and improved message retention.
Actionable: Prioritize clarity and conciseness in your messaging.
Intrinsic Motivation: "Autonomy, mastery, and purpose" - Daniel H. Pink. Advids reflected these values in a core values video for a non-profit organization. By showcasing employee passion and impact, we boosted volunteer applications and donations.
Actionable: Highlight the intrinsic rewards of aligning with your values.
Storytelling for Impact: "Stories make data more human." - Shane Snow. Advids used this approach for a manufacturing client. We wove employee stories into their core values video, humanizing their brand and building trust with potential customers.
Actionable: Use storytelling to make abstract values tangible and relatable.
Customer-Centric Approach: "Focus on the customer experience." - Sue Vander Hook. Advids applied this for a retail client. By showcasing how their values directly benefit customers, we increased customer engagement and sales conversions.
Actionable: Demonstrate how your values translate into a better customer experience.
Value Innovation: "Create uncontested market space and make the competition irrelevant." - Renée Mauborgne. Advids helped an educational technology client differentiate themselves by showcasing their unique approach to learning in their core values video. This led to increased brand awareness and market share.
Actionable: Highlight what makes your values unique and your brand stand out.
Why Advids for Corporate Core Values Video?
At Advids, we create compelling Corporate Core Values Videos that resonate with your audience and reinforce your company culture. We combine creative storytelling, advanced animation techniques, and a collaborative approach to deliver exceptional results that align with your business objectives.
Transforming Values into Engaging Videos:
Customized Corporate Core Values Video Solutions: We tailor each video to your specific needs, whether you require explainer videos, character animations, or other styles, ensuring a perfect reflection of your brand and target audience. Creative Storytelling Through Animation: Our talented team crafts captivating narratives that bring your core values to life, engaging viewers and fostering a deeper understanding of your company's principles. Cutting-Edge Corporate Core Values Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.
Experience and Expertise:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Corporate Core Values Video truly effective. We've successfully completed over 230 Corporate Core Values Video projects. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to communicate their core values through engaging animation. Client Satisfaction Guaranteed: Our commitment to excellence is evident in our 109+ five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Partnership Built on Collaboration:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation. Strategic Communication: Open and transparent communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Corporate Core Values Videos.
Ready to unlock the potential of Corporate Core Values Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
What is a Corporate Core Values Video?
A corporate core values video is a visual representation of a company's guiding principles, showcasing how these values shape its culture, operations, and interactions with stakeholders. It goes beyond simply stating values; it brings them to life through compelling storytelling, employee testimonials, and authentic visuals, creating a deeper understanding and connection with the company's ethos.
These videos are used for various purposes, including:
enhancing employee engagement
building brand awareness
attracting and retaining top talent
fostering customer loyalty
By showcasing the company's values in action, these videos create a sense of shared purpose, build trust with stakeholders, and differentiate the company from its competitors.
What do top Corporate Core Values Videos have in common?
Craft a corporate core values video that authentically connects your mission to employee experiences.
Compelling Value Proposition - Showcase the values' benefit to employees and customers. Highlight the unique employee value proposition.
Consistent Visual Identity - Use a consistent color palette, typography, and imagery. Maintain brand consistency across all platforms.
Authentic Employee Spotlights - Feature diverse employees in relatable scenarios. Use genuine emotion and storytelling.
Measurable Value Impact - Use data and statistics to demonstrate the values' positive impact. Show quantifiable results.
Actionable Value Examples - Show specific examples of how values are implemented daily. Use real-life scenarios.
Genuine Value Portrayal - Use natural language and avoid corporate jargon. show the human side of the company.
Concise and Engaging Narrative - Use a strong narrative arc with a clear beginning, middle, and end. Keep it short and impactful.
Holistic Brand Integration - Ensure the video aligns with the company's overall brand strategy. Maintain brand consistency.
Visionary Future Outlook - Connect the values to the company's future plans and ambitions. Paint a picture of the future.
Motivational Call to Action - End with a clear and inspiring call to action. Encourage employees to embrace the values.
What makes Corporate Core Values Videos effective?
A thoughtfully designed Corporate Core Values Video is a powerful tool for communicating your company's essence and building a strong connection with your audience. The effectiveness of these videos is driven by a strategic approach to storytelling, visual communication, and audience engagement.
A key step to creating engaging Corporate Core values videos compelling narrative that resonates with your target audience. This involves identifying a relatable conflict or challenge that your company or its customers face, showcasing how your values guide the resolution, and connecting with viewers on an emotional level through authentic stories.
Methods for creating effective Corporate Core values videos include:
Incorporating diverse perspectives
Showcasing real-world examples of how values translate into action
This approach ensures that your message is clear, impactful, and memorable, leaving a lasting impression on your audience.
How long should your Corporate Core Values Video be?
Strategic video length maximizes impact by aligning content with the desired audience engagement and funnel stage.
Pre-production Considerations for Determining Video Length:
What values are prioritized?
Who is the ideal viewer?
How many values are shown?
What story needs telling?
Which platform is used?
What is the desired effect?
What visual style is best?
Corporate core values video length guide
Corporate Core Values Types
Video Length
Use Case
Funnel
Animated Explainer
60-90 seconds
Concisely communicates core values using engaging visuals and a clear narrative
Brand Awareness
Live Action
45-75 seconds
Showcases employees embodying core values in a relatable setting, using a natural style
Consideration
Testimonial
30-60 seconds
Features client testimonials highlighting the impact of the company's values
Conversion
Employee Spotlight
60-90 seconds
Highlights individual employee stories demonstrating core values in action, potentially using a documentary style
Engagement
Storytelling
1-2 minutes
Narrates a compelling story that embodies the company's core values, potentially using a minimalist style
Brand Loyalty
How to create Corporate Core Values Videos?
Crafting a compelling corporate core values video requires a strategic approach, focusing on clear messaging and authentic storytelling to resonate deeply with your audience and strengthen your brand.
* Define Goals - Setting clear, measurable goals ensures the video achieves its intended impact.
Target Audience - Understanding your audience allows for tailored messaging and increased engagement.
Narrative Structure - A compelling narrative makes the values relatable and memorable, fostering connection.
Brand Alignment - Consistency strengthens brand recognition and reinforces the company's identity.
Messaging Clarity - Simple, direct language ensures the message is easily understood and remembered.
Stakeholder Alignment - Collaboration ensures everyone is on board, leading to a unified and effective video.
Script Storyboard - A strong storyboard ensures a cohesive and visually appealing final product.
Professional Filming - High-quality visuals create a professional and trustworthy impression.
Visual Design - Strong visuals enhance understanding and emotional connection with the core values.
Video Editing - A well-paced edit maintains viewer interest and effectively communicates the message.
Music Selection - Appropriate music enhances the emotional impact and memorability of the video.
How corporate core values video examples are curated?
We dove deep into corporate core values videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic corporate core values videos showcasing real-world company culture. 2.Diversity Showcasing diverse visual styles, industries, and employee representation for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Authenticity Examining the sincerity and genuine portrayal of core values. 7.Impact & Resonance Determining how effectively the video communicates the impact of these values on the company, employees, and customers. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, corporate core values video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
