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30 Corporate Core Values Video Examples That Drive Emotional Connection

Corporate Core Values Video
Table of Contents
Corporate Core Values Video Examples
FAQ
Values Videos: Fueling Employee Engagement and Retention
Why Advids for Corporate Core Values Video?
What is a Corporate Core Values Video?
What do top Corporate Core Values Videos have in common?
What makes Corporate Core Values Videos effective?
How long should your Corporate Core Values Video be?
How to create Corporate Core Values Videos?

Imagine if your company's fundamental principles weren't just words on a wall, but vibrant forces that resonated deeply with both your team and your clientele. This piece explores how organizations are harnessing the power of moving images to communicate what they stand for in a genuine and compelling way, fostering profound emotional bonds with everyone they reach. Discover how the strategic use of sound and visuals can craft an emotionally rich and engaging experience, offering valuable perspectives for refining your own video approach. Learn how these dynamic presentations transform guiding beliefs from mere concepts into palpable experiences that truly connect.

Video's role in modern marketing:

* 70% of people would prefer to receive information about a company or learn something from a blog post rather than from a traditional advertisement.
* 91% of consumers prefer visuals more than plain text.
* 36 percent of respondents said they notice video ads, and just 25 percent said they notice banners.

Research indicates that individuals remember significantly more information when it's presented through video, compared to written text. This highlights the remarkable effectiveness of video in conveying your organization's core tenets. This article presents 30 corporate core values video examples. We will examine the art of narrative construction, focusing on how businesses utilize storytelling to generate feelings of confidence and respect. Understand how to employ video not just to communicate your values, but to ignite enthusiasm and cultivate a dedicated following around your brand.

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Corporate Core Values Video Examples

1. Heap Internal branding video

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Duration : 1 minute and 14 seconds

Digital insights branding video, Heap's internal branding video masterfully transforms the challenge of fragmented data into a narrative of empowered clarity and future-forward collaboration. It leverages sophisticated CGI and evocative visual metaphors, from stormy seas to dynamic rainbow-colored data streams, to illustrate the journey from uncertainty to strategic visibility and a better digital world.

Why It Stands Out:

Illuminating the Path Through Data Fog: This video compellingly dramatizes the struggle with partial information, using metaphors like a storm-swept coast and isolated figures in darkness. Heap emerges as the guiding lighthouse, its signature rainbow data streams visually cutting through ambiguity to provide the clarity needed to overcome obstacles.

Uniting Digital Users and Builders: The video skillfully connects the user experience with the development process, illustrating how Heaps "full spectrum of data" bridges the gap between digital users and builders. This fosters a collaborative environment where comprehensive insights drive innovation and stakeholder alignment.

* The Evolution of Insight for a Better Digital World: Showcasing rapid technological advancements, from early VR to advanced AR, the video positions Heap as crucial for evolving in the digital world. It reinforces the brand's core value of "true visibility," empowering teams to transform obstacles into opportunities and actively build a more intelligent digital future.

What We Can Learn

Engaging animation about a precise process holds viewer attention, potentially doubling watch time.

2. Geely Values reinforcement video

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Duration : 1 minute and 16 seconds

Geely women empowerment video. Geelys animated tribute for International Womens Day masterfully champions its female workforce, articulating how their diverse talents and dedication are the cornerstone of the companys innovation and growth. This corporate values video beautifully illustrates a progressive culture where women are not just present, but respected, empowered, and elevated.

Why It Stands Out:

Highlighting Female Contributions Across Geely: The video employs dynamic split-screen compositions and fluid 2D character animation to vividly portray women in a spectrum of roles within Geely, from hands-on mechanics and technology developers to inspiring managers. This visual narrative celebrates the breadth of their professional impact, demonstrating how their dedication is interwoven with the company's daily operations and future innovations.

Articulating Core Values with Visual Clarity: Geely's commitment to "Respecting, Empowering, and Elevating" its female employees is conveyed through a synchronized blend of clear narration, impactful on-screen text, and symbolic imagery. The crisp motion graphics and thoughtful information design simplify complex corporate values into an easily digestible and emotionally resonant message, reinforcing a culture of inclusivity and support.

* Fostering a Culture of Collective Empowerment: Beyond individual achievements, the animation culminates in a powerful visual of collective celebration, underscoring Geely's dedication to a unified, empowering workplace. This strategic storytelling fosters a strong internal and external emotional connection, positioning Geely as an employer that actively champions its diverse workforce, thereby driving broader growth and success.

What We Can Learn

Demonstrate complex fleet logistics management simplification through clear visual storytelling and data.

3. Comscore Company vision video

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Duration : 1 minute and 16 seconds

ID-free audience targeting solution, Comscores vision video boldly navigates the revolutionary shift in the advertising industry, positioning Proximic as the essential solution for a privacy-first world. The animation strategically addresses critical challenges like signal loss and cookie deprecation by showcasing an AI-powered, ID-free approach that ensures marketers can reach relevant consumers with unparalleled scale and precision, all while upholding user privacy.

Why It Stands Out:

Navigating Privacy with Future-Proof Audience Targeting: The video masterfully chronicles the industry's evolving data privacy landscape, from GDPR to cookie deprecation, then introduces Comscore Proximic as the proactive, ID-free pathway forward. It visually transforms a fragmented "Advertising Café" into a fully reachable marketplace, demonstrating how to maintain effective targeting amidst regulatory shifts and signal loss.

AI-Driven Contextual Engine for ID-Free Precision: Comscore showcases its proprietary AI Contextual Engine, powered by currency-grade data from double opt-in cross-screen panels. This advanced technology enables the observation of total content consumption across devices, delivering predictive audiences based on any definition without relying on user identifiers, thereby ensuring both precision and ethical data practices.

* Unlocking Scalable Reach While Respecting User Privacy: Proximic Predictive Audiences are built on the principles of scale, privacy, and precision, eliminating ID-based limitations. The video clearly articulates how this innovative capability helps marketers connect with more consumers through relevant messaging, all while fully respecting user privacy concerns and pioneering the industry's first ID-free audience targeting solution.

What We Can Learn

Use animation to simplify the process highlighting the ease of finding available workers.

4. TOGGLE Vision and values video

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Duration : 1 minute and 18 seconds

Venturing into financial markets can feel like navigating an immense cosmic expanse. TOGGLE acts as an indispensable guide, transforming overwhelming data into insightful navigational patterns. This vision and values video beautifully illustrates how its AI analyzes billions of financial events and trends, mapping out opportunities like celestial constellations for investors.

Providing crucial clarity, the platform equips individuals to make informed decisions and confidently chart their unique course towards investment goals. It serves as a powerful tool, connecting the dots within complex data streams to reveal pathways that empower users rather than directing them.

What We Can Learn

Empower better decisions by accelerating critical financial insight delivery up to 25 percent faster.

5. TEMASEK Employee culture video

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Duration : 1 minute and 24 seconds

Sustainable investment strategy animation: Temasek's video confidently articulates its core philosophy of long-term sustainable returns, moving beyond short-term market fluctuations. Through a sophisticated 3D isometric animation, it meticulously showcases their deep, holistic analysis, providing a transparent and reassuring overview of their comprehensive investment due diligence process.

Why It Stands Out:

Animated Dissection: Revealing Company Fundamentals Temasek's investment methodology is visually proven through an engaging procedural animation that deconstructs a company building, layer by layer. This sequence expertly reveals critical internal fundamentals like management, governance, and business models, offering undeniable visual evidence of their thorough investigative approach.

Relatable Analogies: Demystifying Investment Strategy The video masterfully simplifies complex financial concepts by employing a highly relatable "buying a house" analogy. This clever narrative technique makes Temasek's multifaceted decision-making process, which includes assessing broader opportunities and environmental factors, instantly intuitive and accessible to a wide audience.

Investing for Generations: Building Resilient Portfolios Concluding with a powerful vision of enduring prosperity, the animation reinforces Temasek's commitment to stable, long-term returns. By clearly illustrating their meticulous risk assessment and dedication to building a resilient portfolio, the video inspires confidence that their investments benefit "every generation."

What We Can Learn

Visually compare traditional and new solutions side by side clearly highlighting the benefits of the new design.

6. Bandwidth Employee onboarding video

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Duration : 1 minute and 31 seconds

Bandwidth's Call Assure„¢ video, a compelling toll-free disaster recovery solution, expertly navigates the unpredictable "drama" of network disruptions, assuring seamless customer conversations. Through a blend of engaging animation, vivid examples, and a confident live-action spokesperson, the video simplifies complex threats while powerfully positioning its cloud-based solution as the effortless path to unwavering network resilience.

Why It Stands Out:

Visually Deconstructing Network "Drama": The video masterfully employs animated infographics and real-world scenarios, from a route leak in the US to an accidental fiber cut in Georgia by a "gung-ho grandma," to tangibly illustrate diverse and unpredictable network disruptions. This visual clarity ensures Bandwidth effectively communicates the scope of potential risks.

Proactive Resilience with 5X Redundancy: Bandwidths solution, Call Assure„¢, is presented as an impenetrable shield. The animation clearly depicts how calls are seamlessly rerouted through safe, alternative cloud pathways, highlighting a robust 5X carrier redundancy for non-core disruptions, offering superior protection and ensuring continuous service.

Hands-Free Control for Ultimate Peace of Mind: The video culminates by emphasizing Call Assure„¢'s effortless experience, promising "cruise control" even during the worst disruptions. This hands-free management, coupled with a single vendor relationship, delivers on the corporate value of uninterrupted communication, offering peace of mind where "boredom is to be expected."

What We Can Learn

Demonstrate complex features through simple steps to ensure viewer understanding quickly.

7. Rx EDGE Internal values video

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Duration : 1 minute and 31 seconds

Pharmacy patient engagement marketing is masterfully redefined by Rx EDGE's animated explainer, demonstrating how their "Solutions at the Shelf" program strategically cuts through media noise to empower patients at the critical point of healthcare decision-making. This compelling 2D motion graphics video illustrates a direct path to informed choices and measurable pharmaceutical brand success.

Why It Stands Out:

Engaging Patients at the Decisive Moment: This animation vividly portrays the challenge of a crowded media landscape, then contrasts it with Rx EDGE's strategic placement of "Solutions at the Shelf" dispensers in 30,000 pharmacies nationwide. This direct-to-patient approach captures attention precisely where healthcare choices are being made, ensuring maximum relevance.

Guiding Health Choices with Accessible Information: Through the relatable journey of "Dave," the video showcases how the in-pharmacy dispenser provides patients with easy-to-understand information on prescription alternatives. This empowers individuals to engage meaningfully with their doctors, fostering informed decisions and active participation in their treatment plans.

* Delivering Measurable Success for Pharma Brands: Rx EDGE presents concrete evidence of their program's impact, highlighting an impressive average script lift of 12.5% and an average ROI of $8.12. By demonstrating success for over 150 pharma brands, the video underscores its effectiveness in driving patient engagement and tangible business growth.

What We Can Learn

Demonstrate complex internal processes simply through animation; videos explain complex products up to three times better.

8. Alation Internal communications video

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Duration : 1 minute and 33 seconds

Alation data catalog leadership is powerfully articulated in this internal communications video, which strategically frames the company as the undisputed "GOAT" (Greatest Of All Time) in data intelligence. The narrative expertly blends universal symbols of excellence from sports with Alation's decade-long journey of pioneering innovation and consistent industry recognition.

Why It Stands Out:

From Sports Legend to Industry Leader: Claiming the "GOAT" Title The video's unique "GOAT" analogy, linking iconic sports figures to Alation, establishes immediate emotional resonance. This creative framing asserts Alation's pioneering market dominance as the original data catalog innovator since 2012, setting a high standard for excellence.

A Stadium of Success: Visually Cataloging Unrivaled Achievements Alation quantifies its leadership through a compelling animated stadium visual. Dynamic banners display extensive third-party recognition€”from Gartner and Forrester leadership to 2X Snowflake Partner of the Year and Fortune 100 trust€”visually proving its consistent, enduring market excellence.

* The People Have Spoken: Orchestrating a Collective Triumph Concluding with "The people have spoken," the video effectively validates Alation's leadership through broad industry consensus and customer trust. This narrative transforms accolades into a collective triumph, powerfully aligning Alation's core values of perseverance and excellence with its decade of market validation.

What We Can Learn

Showcase product robustness by visualizing challenging environmental conditions clearly.

9. Confiz Company values video

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Duration : 1 minute and 35 seconds

Customer-driven marketing solution overview by Confizs Customer-Driven Marketing Solution (CDMS) presents a robust platform that empowers retail businesses to overcome industry challenges by deeply understanding customer preferences and maximizing ROI. Through engaging 2D motion graphics, it details how advanced data analytics, personalized content, and automated multi-channel campaigns are orchestrated to transform customer engagement and drive sustainable growth.

Why It Stands Out:

Decoding Customer Behavior Through Intelligent Data: Confizs solution utilizes sophisticated UI/UX visualization and dynamic data dashboard animations to transparently analyze customer buying patterns, behavior, and channel preferences. This foundational intelligence allows businesses to move beyond assumptions, creating strategies based on verifiable customer insights.

Crafting Personalized Experiences Across Every Channel: The video highlights how the Confiz CDMS builds highly personalized and authentic content, addressing critical funnel drop-offs throughout the customer lifecycle. This multi-channel marketing automation ensures consistent, relevant engagement, fostering stronger customer relationships and driving repeat purchases.

* Driving Tangible ROI with Flexible Marketing Solutions: Confiz empowers businesses to maximize their return on investment by identifying best-performing channels through clear, accumulated reporting analytics. The solution's flexible full on-premise, cloud, or hybrid deployment models further adapt to diverse retail business needs and regulatory landscapes, ensuring both compliance and performance.

What We Can Learn

Demonstrate complex AI features with clear user-focused visuals, increasing understanding by 40 percent.

10. IAI Company ethos video

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Duration : 1 minute and 46 seconds

Maritime UAS multi-sensor intelligence is masterfully showcased in IAI's Heron Maritime UAS video, demonstrating how integrated, AI-powered systems provide unparalleled maritime domain awareness. Through sophisticated CGI, it deconstructs rapidly expanding global threats, then unveils a multi-sensor, 24-hour endurance solution designed to achieve comprehensive theater coverage using limited intelligence assets.

Why It Stands Out:

Mapping the Vastness: Articulating Maritime Security Challenges: The video effectively establishes a critical global context by visually representing diverse and rapidly expanding maritime threats€”from critical infrastructure security and illegal fishing to smuggling and military threats. This compelling setup immediately resonates with the audience's strategic concerns, positioning IAI's solution as essential.

Heron's Advanced Eye: Deconstructing Multi-Sensor Intelligence: The IAI Heron Maritime UAS is presented with striking clarity, utilizing advanced 3D animation to deconstruct its sophisticated multi-sensor payload. This includes radar, electromagnetic signal intelligence, electro-optical and infrared cameras, satellite communications, and an AIS receiver, all integrated to provide persistent, 24-hour endurance surveillance capabilities.

* AI-Driven Clarity: Forging a Comprehensive Maritime Picture: The "Starlight Intelligence Exploitation System" is the video's signature technique, visually demonstrating how AI correlates and layers diverse sensor data. This transforms disparate information into a unified, comprehensive maritime situation picture, enabling precise identification of threats like suspected smuggling, thus delivering actionable intelligence to decision-makers.

What We Can Learn

Demonstrate complex software capabilities through clear simple conversational interface visuals for understanding.

11. Dun & Bradstreet Brand pillars video

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Duration : 1 minute and 47 seconds

Master data management explainer from Dun & Bradstreet meticulously unpacks the complexity of data proliferation within modern organizations, presenting a compelling narrative of transformation. It visually articulates the shift from fragmented, inconsistent data sources to a single, harmonized source of truth through sophisticated motion graphics and powerful visual metaphors, leveraging their comprehensive Data Cloud.

Why It Stands Out:

Visually Untangling Data Chaos for a Single Source of Truth: The video masterfully uses animated infographics and flowing, color-coded arcs to illustrate the journey from overwhelming, disparate data streams to a coherent, unified data landscape. This powerful visual metaphor directly addresses the challenge of data fragmentation, clearly positioning Dun & Bradstreet as the architect of data clarity and a singular source of truth.

Architecting Enterprise-Wide Data Standardization: Dun & Bradstreet strategically demonstrates how their solutions create a robust data infrastructure, aligning various departments and systems to deliver consistency and efficiency. Through clear iconography representing structure, connectivity, coverage, and quality, the video demystifies the process of standardizing data across an entire organization, ensuring every user operates from the same reliable foundation.

* Empowering Intelligent Business Growth: The narrative culminates in showcasing optimized data flowing seamlessly between systems, teams, and applications, enabling more intelligent and confident actions. By transforming data into a strategic asset, Dun & Bradstreet empowers organizations to compete, grow, and thrive, highlighting the direct link between data integrity and sustainable business expansion.

What We Can Learn

Demonstrate compliance with rigorous durability standards using precise visual and textual details.

12. Ceva Logistics Organizational culture film

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Duration : 1 minute and 51 seconds

Lithium battery supply chain logistics: This Ceva Logistics video expertly illuminates the pervasive demand and inherent complexities of transporting and storing vital lithium batteries globally. Through dynamic data visualization and a meticulously crafted problem-solution narrative, it positions Ceva Logistics as the indispensable, IATA-certified partner, delivering seamless and compliant end-to-end solutions.

Why It Stands Out:

Animated Scale: Decoding the Lithium Battery Explosion The video opens with a captivating CGI lightning bolt, symbolizing the ubiquitous energy of lithium batteries, then dynamically visualizes the exponential growth in Li-ion battery manufacturing. This compelling blend of abstract data and vivid product animation powerfully conveys the market's scale and the critical need for expert logistics.

Certified Precision: Navigating Dangerous Goods Logistics Ceva Logistics builds trust by prominently featuring its IATA certification for air freight and emphasizing meticulous control parameters like temperature and humidity in warehousing. This explicit demonstration of compliance and safety protocols directly addresses critical industry concerns, showcasing Ceva's specialized expertise in hazardous materials handling.

* End-to-End Compliance: Global Battery Supply Chain Assurance The animation effectively illustrates Ceva Logistics' comprehensive multi-modal capabilities across air, ocean, and ground transport, for all battery types and sizes. By guaranteeing integrity throughout the lifecycle and showcasing adherence to international regulations, Ceva provides complete, customized supply chain solutions that deliver global assurance.

What We Can Learn

Provide a compelling machine walkthrough visually showcasing seamless operation and efficient flow.

13. KBR Cultural alignment video

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Duration : 1 minute and 8 seconds

Digital transformation mission solutions are powerfully articulated in KBR's "Digitalization" video, which seamlessly merges a century of mission-critical heritage with advanced technological foresight. Through sophisticated CGI and exemplary information design, the video demonstrates KBR's commitment to delivering mission-proven solutions, addressing complex challenges in critical infrastructure, defense, and space, driving future readiness and operational excellence for stakeholders.

Why It Stands Out:

Harmonizing Diverse Digital Tech for Unified Solutions: KBRs video masterfully integrates hyper-realistic CGI compositing, procedural data visualization, and a consistent "digital cube" motif. This visual strategy clearly showcases the convergence of immersive training, digital twins, and autonomous operations, presenting a cohesive ecosystem of advanced technologies.

Driving Decisions with Predictive Digital Analytics: The animation foregrounds the power of data maturity, fusion, and AI, demonstrating how KBR's analytics predict outcomes and reduce risk. Through dynamic on-screen text and illustrative real-world scenarios, it accelerates comprehension and empowers critical decision-making across complex and high-stakes missions.

Pioneering Future Readiness Across Domains: From space exploration to defense modernization, KBR positions itself as a leader in future-proofing operations. The video highlights autonomous systems for extreme environments, delivering a compelling vision of enhanced safety and human exploration, fostering an emotional connection with KBR's forward-thinking cultural values.

What We Can Learn

Demonstrate speed improvements through animation reducing runtimes to hours.

14. Ubiquiti Company ethos film

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Duration : 2 minutes and 13 seconds

Modern smart building intercom solutions are dramatically advanced in this Ubiquiti video, which reimagines traditional building entry systems with the sophisticated UniFi Access Intercom. Through meticulous 3D product visualization and a clear problem-solution narrative, the film positions Ubiquiti as an innovator, offering a future-proof, integrated solution that enhances security, convenience, and communication for residential and commercial environments.

Why It Stands Out:

Redefining Entry: UniFi's Smart Security Paradigm: This video confronts the frustrations of outdated intercoms head-on, showcasing Ubiquiti's UniFi Access Intercom as a revolutionary upgrade. With integrated video recording, crystal-clear 2-way audio, and a robust floodlight, it transforms entry points into intelligent security hubs, reassuring occupants and deterring unauthorized access for heightened safety.

Seamless Integration: Intuitive Management for Modern Buildings: Demonstrating a high-fidelity 7-inch touch display, intuitive visitor directory, and multi-factor access (PIN, NFC, QR, mobile app), the UniFi Intercom ensures effortless visitor management. Occupants can remotely unlock doors and view callers via web or mobile apps, streamlining deliveries and guest arrivals, seamlessly integrating with any existing UniFi Access system via PoE.

* Engineered for Resilience: All-Weather Performance: Ubiquiti rigorously tests the UniFi Access Intercom, visually proving its durability with CGI depictions of extreme weather conditions and highlighting its wide operating temperature range (-30° to 60° C). This focus on a ruggedized design and versatile installation (wall, pedestal, recessed) assures property developers and building managers of unwavering performance and longevity in any environment.

What We Can Learn

Visualizing complex processes boosts technical comprehension by over 35 percent effectiveness.

15. CSL Organizational values video

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Duration : 2 minutes and 14 seconds

A journey spanning over a century unfolds, revealing CSL's unwavering promise to harness scientific innovation for saving and improving lives worldwide. This historical narrative, marked by foundational medical breakthroughs, establishes a deep-seated legacy of dedication.

Today, this commitment thrives across a global network in more than 30 countries, powered by a diverse workforce focused on rare and serious diseases. The sophisticated plasma collection, manufacturing facilities, and dedicated R&D shown here demonstrate the tangible efforts behind delivering vital medicines to patients across 100+ countries.

More than a corporate overview, this functions as a potent organizational values video, driven ultimately by a promise to patients and stakeholders, offering exciting future opportunities through a broad, differentiated portfolio.

What We Can Learn

Use clear animation showing internal components to reveal hidden capabilities and their impact.

16. Pitney Bowes Purpose driven video

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Duration : 2 minutes and 1 second

Enterprise shipping management software is brilliantly articulated through this Pitney Bowes video, transforming overlooked, complex shipping processes into transparent, cost-saving operations. It leverages sophisticated 3D isometric animation and a potent "plumbing" metaphor to vividly visualize hidden inefficiencies, presenting a data-driven solution for complete command over distributed mailing and shipping activities.

Why It Stands Out:

Making the Invisible Visible: Unveiling Shipping's Hidden "Plumbing": The video powerfully utilizes a 3D isometric animation to expose enterprise shipping and mailing as a hidden, leaky "plumbing" system. This visual metaphor, transitioning from rusty pipes to a glowing, organized network, perfectly illustrates how Pitney Bowes makes complex, multi-user, multi-location operations transparent and understandable.

Data-Driven Command: Transforming Analytics into Strategic Mail: Pitney Bowes Shipping 360 is showcased through clear UI demonstrations, highlighting real-time analytics dashboards, carrier selection, and automated shipping rules (even displayed as code logic). This provides executives with the insights needed to make wiser, more cost-effective shipping choices and ensure standardized operations across the entire organization.

* Unified Enterprise Efficiency: Pitney Bowes Plugs Cost Leaks: By consolidating carrier bills into a single invoice and managing all shipping activities from one application, the solution directly addresses hidden expenses. The video effectively communicates how Pitney Bowes Shipping 360 empowers businesses to immediately and continuously uncover savings, driving enterprise-wide efficiency and increasing margins.

What We Can Learn

Revealing hidden process inefficiencies can save organizations thousands or more annually.

17. Cognizant Team values video

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Duration : 2 minutes and 20 seconds

Modern HR transformation solution: This Cognizant video powerfully advocates for an integrated, people-centric approach to global workforce management, framing its Oracle Fusion Cloud HCM solution as the indispensable platform for overcoming traditional HR complexities and fostering emotional connection. Through a compelling blend of live-action scenarios and sophisticated motion graphics, the video articulates urgent workforce challenges and positions its technology as the strategic imperative for an agile, resilient future.

Why It Stands Out:

Diagnosing Global Workforce Complexity: The video masterfully uses abstract cityscapes and dynamic motion graphics to visualize the intricate, often fragmented nature of global talent management. It directly addresses critical pain points like manual processes, disconnected strategies, and employee disengagement, including "quiet quitting," creating immediate relevance for HR leaders seeking proactive solutions.

Orchestrating Integrated Talent Transformation: Cognizant effectively demonstrates how its Oracle Fusion Cloud HCM solution unifies HR processes and talent management into a single, connected system. The powerful visual of a globe formed by interconnected employee portraits, combined with AI-assisted recommendations and personalized development paths, showcases a human-centric approach to talent acquisition and retention.

* Quantifying Impact with Agile HR Modernization: The narrative culminates in tangible benefits, utilizing clear infographics to highlight significant efficiency gains, such as up to 30% savings in HR technology costs and 50% faster inquiry resolution time. This data-driven approach, combined with a bespoke roadmap to HR modernization, assures decision-makers of a scalable, adaptive, and value-adding future for their workforce.

What We Can Learn

Utilize animation revealing internal quality building trust influencing viewer decisions sixty percent more effectively.

18. LexisNexis Corporate narrative video

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Duration : 2 minutes and 22 seconds

LexisNexis corporate values overview delivers a compelling corporate narrative that anchors its extensive heritage in continuous innovation, providing robust, integrated risk solutions. The video employs dynamic digital visualizations and a forward-looking perspective to demonstrate how LexisNexis protects and enables businesses, ensuring they are risk-ready in an evolving digital world.

Why It Stands Out:

Visualizing LexisNexis's Evolutionary Legacy: LexisNexis meticulously charts its journey from the 1970s to the present day, using a powerful visual metaphor of a dynamically evolving DNA helix. This sequence underscores a core value of sustained innovation, depicting how decades of foresight and adaptation are woven into the very fabric of LexisNexis's operational ethos, solidifying its position as a long-standing leader in risk solutions.

Deconstructing Complex Risk with Digital Precision: The video masterfully simplifies LexisNexis's comprehensive portfolio through distinctive digital tunneling effects and intricate particle simulations. These high-tech animations serve as virtual pipelines, guiding the viewer through solutions like ThreatMetrix and Bankers Almanac with volumetric lighting and clear on-screen text. This deconstruction visually proves LexisNexis's precision in managing fraud, financial crime, and payment complexities.

* Orchestrating Trust Through Integrated Intelligence: LexisNexis builds trust by showcasing its unified approach to risk management, exemplified by its Risk Orchestration platforms like TruNarrative. The visual representation of a "brain" made of glowing neural networks highlights the deep intelligence underpinning their offerings. This integrated strategy promises a frictionless customer journey and reinforces LexisNexis's commitment to "Protecting the Everyday" through scalable, evolving solutions.

What We Can Learn

Illustrate variable data capabilities showing different codes and minimum size like 8x8 mm.

19. Coinbase Values articulation video

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Duration : 2 minutes and 34 seconds

Simplify crypto token exchange is the strategic imperative behind Coinbase's Kyber explainer video, which masterfully transforms a common cryptocurrency pain point into a seamless solution. Through engaging 2D animation and clear infographic data visualization, the video demystifies the intricate process of decentralized token swaps, positioning Kyber as an essential bridge for digital assets.

Why It Stands Out:

Untangling the Crypto Exchange Maze: The video vividly illustrates the frustrating, multi-step hurdles of traditional token exchanges, using relatable scenarios and procedural flow animation to reveal the complex journey from ETH to DAI for an in-game purchase. This stark visual comparison instantly establishes the problem Kyber solves.

One-Click Swaps: Streamlining User Engagement: By showcasing Kyber's direct integration into wallets and applications, Coinbase demonstrates how tokens can be exchanged effortlessly, eliminating the need for multiple accounts and trades. This highlights a superior, frictionless user experience, making crypto more accessible and convenient.

* Kyber: The Universal Bridge for Digital Assets: Kyber is powerfully presented as a decentralized protocol connecting over 40 markets, acting as a "universal money changer." This visual metaphor and strategic narrative emphasize its role in empowering both users to spend any token and developers to accept any token, broadening DApp utility and fostering a truly interconnected DeFi ecosystem.

What We Can Learn

Demonstrate complex financial processes simplified via clear interface.

20. CLARIANT Leadership communication video

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Duration : 2 minutes and 44 seconds

Chasing the glow of natural light for skin and spirit finds a novel answer. Rootness® Mood+ by Clariant offers a unique solution, bridging the gap when sunlight is scarce by mimicking its positive skin effects and emotional uplift. This powerful approach addresses the challenge of seasonal changes and indoor living.

Unlocking nature's secret through eco-responsible plant milking technology extracts the core ingredient from Sanguisorba officinalis roots. This blend of science and nature activates skin receptors, boosting melatonin and serotonin, delivering mood enhancement comparable to a relaxing yoga session. Its story is effectively told through a thoughtful leadership communication video, inspiring new possibilities in cosmetic science.

What We Can Learn

Demonstrating technical tool utility in video improves understanding, potentially increasing conversion over 20%.

21. eSentire Internal communication video

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Duration : 36 seconds

Stepping into a world under constant digital siege, eSentire presents its vision through a compelling abstract narrative. Glowing cubes depicting global threats meet dynamic blue defenses, vividly translating complex security challenges into an intuitive visual battle. This dynamic metaphor for managed detection and response captures the perpetual motion of cyber protection.

Beyond just explaining service, the video inspires confidence with its resolute voiceover declaring the team battle-tested and ready to fight. It articulates a commitment to freeing businesses to scale securely, reclaiming ground against adversaries. This powerful combination of abstract visual storytelling and unwavering resolve makes it an impactful statement, serving effectively as an internal communication video.

What We Can Learn

Demonstrate operational readiness through vivid data visualization increasing mission success probability by 40 percent.

22. SEW-EURODRIVE Corporate culture video

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Duration : 3 minutes and 20 seconds

Advanced sorting system automation is brilliantly demystified in this SEW-EURODRIVE video, which expertly deconstructs complex logistics to spotlight their intelligent, energy-efficient, and safe drive solutions. Through meticulous 3D industrial animation and perfectly timed on-screen text, the video guides viewers from a high-level system overview into the intricate mechanics of their unparalleled sorting technology.

Why It Stands Out:

Animated Efficiency: Unpacking SEW-EURODRIVE's Energy-Optimized Drives The animation masterfully uses transparent "ghosting" and cutaway views to visually explain SEW-EURODRIVE's energy-optimized drive technology. This detailed internal exposure of synchronous motors and comfortable commissioning via frequency inverters demonstrates how efficiency is engineered into every component, making complex concepts immediately understandable and reinforcing the brand's commitment to peak performance.

Seamless Integration: Revolutionizing Reliability with Wireless Power & Single-Cable Design SEW-EURODRIVE showcases groundbreaking features like the MOVILINK® DDI single-cable technology and the MOVITRANS® contactless energy transfer system. These innovations are dynamically illustrated, emphasizing reduced maintenance efforts, enhanced system availability, and simplified installation. The visual clarity around these integrated solutions builds confidence in the reliability and future-proofing of their sorting systems.

Precision Sorting: Achieving Unmatched Throughput and Safety Across Diverse Materials The video highlights high dynamics and precision through the powerful linear motor SLC and the compact MOVIMOT® performance ELV drive. Furthermore, it demonstrates safe operation with SAFE LIMITED SPEED and SAFE TORQUE OFF functions, alongside shielded WiFi communication. This focus on security, speed, and the ability to handle various materials positions SEW-EURODRIVE as a leader in flexible, high-throughput logistics solutions.

What We Can Learn

Demonstrate complex artificial intelligence features simply through relatable voice commands for everyday tasks.

23. Rexroth Workplace values video

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Duration : 3 minutes and 2 seconds

Open industrial automation system from Rexroth powerfully articulates how CtrlX Automation is revolutionizing industrial control by embracing a software-centric, app-based ecosystem. It strategically contrasts traditional proprietary limitations with a vision of unprecedented openness, scalability, and developer empowerment, positioning CtrlX as the essential future-proof platform for digital transformation.

Why It Stands Out:

Redefining Automation: From Hardware to Open Software: The video dynamically illustrates the industry's pivot, showcasing how CtrlX Automation champions a Linux OS and app-based microservice architecture, offering free choice of programming languages. This shift decisively overcomes challenges like supplier lock-in, emphasizing openness and independency as core competitive differentiators.

A Unified, Future-Proof Industrial Ecosystem: Through compelling data visualization and the "Smartphone of Automation" metaphor, Rexroth presents CtrlX Automation as a comprehensive platform. It highlights seamless IoT integration with security by design, demonstrating future-proof readiness for technologies like 5G, TSN, and AI, ensuring lasting investment protection.

* Empowering Innovation and Global Growth: Celebrating its rapid adoption by 1500+ customers and a thriving network of 90+ partners, CtrlX Automation actively cultivates a developer community for co-creation. This emphasis on collaboration and broad market expansion through a complete suite of solutions drives brand authority and invites users to "be a game changer."

What We Can Learn

Visualize complex technical benefits like superior uplink throughput up to 85 percent.

24. TEKsystems Company identity film

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PT1M14S
Duration : 42 seconds

Technology transformation brand video, TEKsystems' company identity film powerfully articulates its core promise: to maximize technology ROI by making complex systems work and bringing visions to life. Leveraging dynamic abstract CGI, rapid cuts, and concise on-screen text, the video flawlessly showcases how TEKsystems transforms business goals into measurable results, fostering an emotional connection through its innovative and forward-looking approach.

Why It Stands Out:

Dynamic Visuals Deciphering Tech Complexity: The film utilizes sophisticated abstract CGI and motion graphics, including flowing data streams and intricate circuit board motifs, to visually simplify complex technological concepts. This elegant design choice allows TEKsystems to communicate advanced topics like cloud services and AI automation with clarity and impact, making the intangible understandable.

Transforming Goals into Measurable Results: TEKsystems effectively illustrates its capability to convert aspirational visions into tangible outcomes. By highlighting Lean-Agile principles and portable architecture, the video demonstrates a structured approach that transforms abstract objectives into concrete, measurable successes, instilling confidence in their implementation prowess.

* Pioneering Future-Forward Digital Transformation: The video culminates in a powerful message of continuous innovation, guiding clients to "stay ahead of what's next." Through a confident narrative and the impactful "OWN CHANGE" slogan, TEKsystems positions itself as a visionary partner, driving sustained digital transformation and ensuring businesses are future-proofed.

What We Can Learn

Detailed animated walkthroughs build buyer confidence increasing purchase intent by up to 85 percent

25. Kinaxis Corporate philosophy video

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PT1M14S
Duration : 46 seconds

Kinaxis supply chain planning vision is vividly brought to life, demonstrating how complex strategic visions are transformed into actionable, real-world outcomes. This corporate philosophy video leverages sophisticated abstract animation and dynamic UI visuals to powerfully communicate Kinaxis's market leadership and commitment to operational excellence.

Why It Stands Out:

Gartner Recognition: Architecting Supply Chain Leadership: The video opens with a strategic animation positioning Kinaxis as a leader in the 2023 Gartner Magic Quadrant. This immediate, third-party validation powerfully establishes Kinaxis's industry authority and completeness of vision, building trust and highlighting its market-leading expertise.

Dynamic Visuals for Complex Solutions: Kinaxis leverages high-fidelity 3D motion graphics and a minimalist CGI environment to simplify complex supply chain concepts. Seamless transitions to detailed UI screen simulations showcase best-in-class planning and a top-rated user experience, making abstract solutions tangible.

* Guiding Supply Chain Vision to Reality: The video's signature metaphor features a dynamic red cube that transforms, carving a decisive path through an intricate, maze-like grid. This powerful visual effectively illustrates Kinaxis's ability to turn supply chain visions into reality, guiding enterprises through complexity to achieve innovation delivered.

What We Can Learn

Highlighting intuitive feedback loops fosters active learning empowering users with solution control.

26. BOYD Onboarding values video

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Duration : 47 seconds

AI data center cooling solutions are critically showcased in this BOYD video, which articulates a central thesis: providing cutting-edge thermal management and engineered material solutions for the rapidly evolving AI landscape. Through sophisticated 3D product visualization and a strategic partnership with 3M, BOYD reveals how its innovations empower AI performance and significantly improve data center sustainability.

Why It Stands Out:

Precision Visualization of Advanced Thermal Solutions: The animation masterfully uses photorealistic CGI, including fluid dynamic simulations and dynamic cross-sections, to deconstruct server racks and reveal BOYD's custom-engineered liquid cooling systems. This unparalleled visual clarity meticulously details how BOYD manages heat in the most advanced computing architectures.

Enabling High-Performance AI with Sustainable Cooling: By integrating BOYDs solutions within high-density server environments, the video clearly demonstrates how their thermal management directly enhances AI performance. It effectively communicates BOYDs commitment to improving data center sustainability through efficient cooling, a crucial value proposition in the evolving digital landscape.

* Building Trust with 3M Preferred Material Expertise: Highlighting the strategic partnership with 3M as a "Preferred Converter" solidifies BOYDs credibility. This emphasizes their access to progressive materials, underpinning the innovation and reliability of BOYD's engineered material solutions, which are vital for sealing and cooling the most demanding computer systems.

What We Can Learn

Demonstrate component flexibility and resilience clearly showing extreme temperature pressure handling under load.

27. Guardian Generation 3 Corporate mission video

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PT1M14S
Duration : 52 seconds

This driver fatigue monitoring system video masterfully introduces Guardian Generation 3 as the next-generation solution for proactive driver safety in the high-risk trucking industry. Through dynamic CGI wireframe visualization and real-time data overlays, it compellingly demonstrates the system's ability to continuously evaluate drowsiness and intervene before microsleeps occur, reinforcing a core value of ultimate driver well-being.

Why It Stands Out:

CGI Wireframe Dynamics: Visualizing Real-time Driver State: The video utilizes sophisticated CGI truck animation and a glowing, transparent virtual driver model to powerfully illustrate Guardian Generation 3's continuous monitoring. Animated UI elements, including a KSS drowsiness scale, provide intuitive understanding of how the system "sees" and evaluates driver fatigue, presenting complex data with striking visual clarity.

Proactive Intervention: Preventing Microsleeps with Tailored Alerts: Guardian Generation 3 is showcased as a preventative safety solution that intervenes in real-time. The animation highlights how tailored alerts, indicated by an eye icon and illuminating light bar on the device, are delivered precisely when needed, effectively preventing critical microsleep events and empowering drivers to take immediate action.

Next-Gen Assurance: Real-time Data for Fleet Safety: Beyond individual driver protection, the video emphasizes Guardian Generation 3's broader strategic impact for fleet operations. By providing real-time information on elevated drowsiness levels, the system enables swift, informed responses, ensuring that "next generation technology" gets every driver home safely, aligning directly with paramount corporate safety values.

What We Can Learn

Empower your audience by explaining the shift to a software driven, complete automation platform.

28. OVERJET Brand values video

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PT1M14S
Duration : 1 minute and 0 seconds

OVERJET DSO Analytics AI dental analytics solution transforms complex operational data into crystal-clear, actionable insights for Dental Service Organizations. This high-tech explainer dynamically visualizes Overjet's AI as the central engine, empowering DSO leaders to optimize performance across every clinic and provider by distilling raw information into definitive, measurable intelligence for delivering unparalleled patient care.

Why It Stands Out:

Dynamic Data Transformation for Definitive Insights: The videos core value is its seamless visual journey, where raw data is converted into actionable intelligence. Dynamic UI/UX dashboards rapidly populate with key metrics, bar charts, and graphs, illustrating how OVERJET AI provides clear performance insights that inform strategic decisions and drive operational efficiency.

Empowering Performance Across Every Level: Through intuitive "Performance Explorer" and "Provider Benchmarking" interfaces, the video demonstrates a hierarchical drill-down capability. This allows DSO leaders to precisely analyze performance from the entire organization down to individual clinics and providers, uncovering specific opportunities to enhance care delivery and optimize practice management.

* AI's Precision Vision for Dental Excellence: The video culminates with a striking generative AI overlay on actual dental X-rays, visually highlighting diagnostic insights with glowing purple annotations. This signature technique compellingly proves OVERJET's technological prowess, illustrating how its AI directly elevates clinical accuracy and empowers providers to deliver truly incredible, data-driven dental care.

What We Can Learn

Highlight specific functional design elements with compelling visuals driving deeper viewer engagement effectively.

29. Ansys Values in action video

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PT1M14S
Duration : 1 minute and 25 seconds

F1 CFD simulation optimization is vividly brought to life in Ansys's compelling video, which masterfully demonstrates how Computational Fluid Dynamics transforms complex aerodynamic challenges into actionable insights. Through sophisticated virtual prototyping, the video illuminates Ansys's role in accelerating design iterations and achieving unparalleled performance for high-stakes engineering.

Why It Stands Out:

Dynamic Fluid Flow: Unveiling F1's Hidden Aerodynamic Forces: The video expertly employs highly accurate fluid flow visualizations, including vibrant streamlines, particle flows, and heat maps, to make previously invisible aerodynamic and thermal forces around the F1 car instantly comprehensible. This technical precision underscores Ansys's capability in predicting true-to-life physics.

Accelerating Innovation: From Virtual Prototypes to Optimal Design: Ansys demonstrates its power to streamline engineering through the meticulous "meshing" process, segmenting intricate CAD models for rapid analysis. This allows engineers to virtually test and tweak countless design variations, achieving optimal solutions faster and significantly reducing the cost and time of physical prototyping.

* Real-time Insights: Empowering Collaborative F1 Engineering Decisions: Highlighting the need for accessible and up-to-date data, the video shows how Ansys enables multiple engineering teams to collaborate efficiently. This constant flow of real-time simulation data empowers faster, data-driven decisions, translating virtual breakthroughs into a distinct competitive advantage on the track.

What We Can Learn

Visualize complex internal data systems to prove effectiveness building audience trust.

30. Glencore Business ethics video

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Duration : 15 seconds

This corporate values materials sourcing video for Glencore masterfully frames the company's role as foundational to humanity's enduring quest for progress. Through a powerful split-screen visual metaphor and concise animated typography, it thoughtfully connects ancient exploration with future spacefaring, highlighting the critical importance of amazing materials and responsible sourcing in achieving ambitious futures.

Why It Stands Out:

Bridging Eras: From Stargazer to Spacewalker Glencore utilizes a stunning visual juxtaposition, opening with an antique astrolabe on one side and an astronaut viewing Earth from space on the other. This powerful split-screen animation seamlessly illustrates the millennia-long journey of human ambition and discovery, positioning Glencore's materials as crucial enablers of this grand progression.

Strategic Framing of Essential Materials The video strategically poses the universal question: "The world runs on amazing materials. So how should we source them?" Glencore positions itself as the answer, linking its core business to global advancement and responsible stewardship, thereby elevating the narrative beyond raw commodities to foundational industry purpose.

* Precision in Brand Storytelling Despite its brevity, Glencore's video delivers maximum impact through minimalist motion graphics, clear textual narrative, and high-fidelity sound design. The deliberate pacing and distinct brand jingle ensure the message of purpose-driven, responsible material supply is communicated with clarity and builds immediate brand credibility.

What We Can Learn

Demonstrate complex solution capabilities using clear visual metaphors in your animated product demo.

How can a corporate values video strengthen employer branding?

Strengthen employer branding and attract aligned talent by showcasing company culture through video.

What video styles best showcase corporate values authentically?

Documentary-style, employee testimonials, and initiative-focused videos authentically present corporate values.

How do we plan a compelling corporate values video narrative?

Plan a compelling narrative by defining core values, key messages, and a resonant storyline.

What key messages must a corporate values video convey?

Convey mission, vision, values, and their impact on stakeholders.

How can storytelling enhance a corporate values video's impact?

Storytelling creates emotional connections, making values relatable and memorable.

What pre-production steps ensure an effective values video?

Effective pre-production involves defining objectives, audience, messages, and gathering assets.

How do leading companies use video to communicate their values?

Leading companies use video to share employee stories, highlight social impact, and champion diversity.

How can a values video attract talent aligned with our culture?

Attract talent by showcasing unique culture, work environment, and positive employee experiences.

What's a realistic timeline for a corporate values video project?

Project timelines range from 3-8 weeks, depending on complexity and revisions. Pricing examples for a 60-second video: Simplified Design ($1000-$1500), Technical Visualization ($1500-$2000), Interactive Simulation ($2000-$3000), Immersive Experience ($3000-$4500), Photorealistic ($4500-$6000).

How do we integrate a values video into our marketing strategy?

Integrate the video into websites, social media, recruitment campaigns, and internal communications.

How can we leverage existing assets in our values video?

Leverage existing photos, videos, and testimonials to enrich the video's narrative.

What are the specific benefits of a corporate values video?

Benefits include enhanced employer branding, talent acquisition, and internal culture reinforcement.

How can a video reinforce our corporate values internally?

Internally, videos reinforce values, reminding employees of the mission and fostering shared purpose.

Is a corporate values video the right choice for our objectives?

A values video is suitable for strengthening employer brand, attracting talent, and reinforcing culture.

How do we showcase our corporate values in action through video?

Showcase values in action through employee stories, company initiatives, and real-world examples.


Values Videos: Fueling Employee Engagement and Retention


A Corporate Core Values Video serves as a powerful lens, translating abstract principles into tangible experiences for employees. Beyond simple statements, these visuals embed values within the employee journey, starting the moment they join. Onboarding videos, for instance, significantly boost new hire retention and productivity by delivering a consistent, clear understanding of company culture and expectations right from the start, making that initial transition smoother and more welcoming. This reusability also offers a cost-effective way to scale culture communication across dispersed teams.

Inside the organization, video transforms internal communication. Employees are far more likely to watch and remember information presented visually compared to reading text, ensuring that core principles resonate and stick. This vibrant communication method strengthens team bonds, lifts morale, and helps individuals feel more connected to their colleagues and the wider company mission. Highlighting employee achievements and fostering a culture of appreciation becomes visually compelling through this medium.

Authenticity is key to truly fueling engagement and retention. Featuring genuine employee voices, showcasing leaders in relatable moments, and illustrating values through real-world actions makes these principles tangible and believable. This genuine human element builds trust, fosters a deep sense of belonging, and helps employees see how values guide daily work and decisions. They feel valued when their experiences are reflected and celebrated.

Furthermore, these videos act as a vital employer branding tool, attracting talent who genuinely align with the company's ethos, which is crucial for long-term retention. By visually connecting individual contributions to the company's greater purpose, videos imbue daily tasks with meaning. They also play a role in navigating change, providing a unifying message that grounds transitions in core principles, maintaining trust when it is most needed. Ultimately, portraying values authentically in action cultivates a workplace where employees are not only present but also deeply connected and committed.


Why Advids for Corporate Core Values Video?


At Advids, we create compelling Corporate Core Values Videos that resonate with your audience and reinforce your company culture. We combine creative storytelling, advanced animation techniques, and a collaborative approach to deliver exceptional results that align with your business objectives.

Transforming Values into Engaging Videos:

Customized Corporate Core Values Video Solutions: We tailor each video to your specific needs, whether you require explainer videos, character animations, or other styles, ensuring a perfect reflection of your brand and target audience .
Creative Storytelling Through Animation: Our talented team crafts captivating narratives that bring your core values to life, engaging viewers and fostering a deeper understanding of your company's principles.
Cutting-Edge Corporate Core Values Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.

Experience and Expertise:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Corporate Core Values Video truly effective. We've successfully completed over 230 Corporate Core Values Video projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to communicate their core values through engaging animation.
Client Satisfaction Guaranteed: Our commitment to excellence is evident in our 109+ five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Partnership Built on Collaboration:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation.
Strategic Communication: Open and transparent communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Corporate Core Values Videos.

Ready to unlock the potential of Corporate Core Values Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.


What is a Corporate Core Values Video?


A corporate core values video is a visual representation of a company's guiding principles, showcasing how these values shape its culture, operations, and interactions with stakeholders. It goes beyond simply stating values; it brings them to life through compelling storytelling, employee testimonials, and authentic visuals, creating a deeper understanding and connection with the company's ethos.

These videos are used for various purposes, including:

By showcasing the company's values in action, these videos create a sense of shared purpose , build trust with stakeholders, and differentiate the company from its competitors.


What do top Corporate Core Values Videos have in common?


Craft a corporate core values video that authentically connects your mission to employee experiences.

compelling value proposition - Showcase the values' benefit to employees and customers. Highlight the unique employee value proposition .


What makes Corporate Core Values Videos effective?


A thoughtfully designed Corporate Core Values Video is a powerful tool for communicating your company's essence and building a strong connection with your audience. The effectiveness of these videos is driven by a strategic approach to storytelling, visual communication , and audience engagement.

A key step to creating engaging Corporate Core values videos compelling narrative that resonates with your target audience. This involves identifying a relatable conflict or challenge that your company or its customers face, showcasing how your values guide the resolution, and connecting with viewers on an emotional level through authentic stories .

Methods for creating effective Corporate Core values videos include:

  • Incorporating diverse perspectives
  • Showcasing real-world examples of how values translate into action
  • Using a consistent visual style t reflects your brand identity
  • This approach ensures that your message is clear, impactful, and memorable, leaving a lasting impression on your audience.


    How long should your Corporate Core Values Video be?


    Strategic video length maximizes impact by aligning content with the desired audience engagement and funnel stage.

    pre-production considerations for Determining Video Length:

    • What values are prioritized?
    • Who is the ideal viewer?
    • How many values are shown?
    • What story needs telling?
    • Which platform is used?
    • What is the desired effect?
    • What visual style is best?

    Corporate core values video length guide

    Corporate Core Values TypesVideo LengthUse CaseFunnel
    Animated Explainer60-90 secondsConcisely communicates core values using engaging visuals and a clear narrativeBrand Awareness
    Live Action45-75 secondsShowcases employees embodying core values in a relatable setting, using a natural styleConsideration
    Testimonial30-60 secondsFeatures client testimonials highlighting the impact of the company's valuesConversion
    Employee Spotlight60-90 secondsHighlights individual employee stories demonstrating core values in action, potentially using a documentary styleEngagement
    Storytelling1-2 minutesNarrates a compelling story that embodies the company's core values, potentially using a minimalist styleBrand Loyalty


    How to create Corporate Core Values Videos?


    Crafting a compelling corporate core values video requires a strategic approach , focusing on clear messaging and authentic storytelling to resonate deeply with your audience and strengthen your brand.

    * define goals - Setting clear, measurable goals ensures the video achieves its intended impact.

    • Target Audience - Understanding your audience allows for tailored messaging and increased engagement.
    • Narrative Structure - A compelling narrative makes the values relatable and memorable, fostering connection.
    • brand alignment - Consistency strengthens brand recognition and reinforces the company's identity.
    • messaging clarity - Simple, direct language ensures the message is easily understood and remembered.
    • stakeholder alignment - Collaboration ensures everyone is on board, leading to a unified and effective video.
    • script storyboard - A strong storyboard ensures a cohesive and visually appealing final product.
    • professional filming - High-quality visuals create a professional and trustworthy impression.
    • Visual Design - Strong visuals enhance understanding and emotional connection with the core values.
    • video editing - A well-paced edit maintains viewer interest and effectively communicates the message.
    • music selection - Appropriate music enhances the emotional impact and memorability of the video.

    Author & Editor Bio

    Author Jai Ghosh

    A video producer with a passion for creating compelling video narratives, Jai Ghosh brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.