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Published: January 2, 2025

How Much Does Corporate Values Video Production Cost In 2025?

On average, company values video pricing can range from $1,500 and $7,000, with starting estimates as low as $1,100. We've found that many popular video styles like whiteboard animation, 2D animation, and motion graphics videos, fall within these costs; however, motion graphics videos often have a tighter average cost range of $2,000 and $3,000 and a quicker 2 to 4 week project timeline.
Corporate Values Video
methodology:
  • Join the 3,400+
    trusting Advids to elevate your brand with compelling corporate values videos. We believe in crafting custom videos that reflect your unique values, not relying on generic templates.

 Advids
Corporate Values Video Pricing

  • Advids Expertise
    • 45+ award-winning creative team members specializing in company values video creation.
    • Full-service video production for impactful brand stories, with deep expertise in whiteboard and 2D animation.
    • Custom motion graphics design, delivering unique visual brand identity with video expertise.
  • What Sets Advids Apart

    Our team is ready to help you elevate your brand with impactful corporate values videos.

    • Compelling Storytelling: Crafting narratives that authentically reflect your company's mission and resonate with your audience.
    • Visual Impact: Creating stunning visuals that capture attention and enhance your message.
    • Strategic Messaging: Developing clear and concise messaging that effectively communicates your values.
    • Authenticity & Emotion: Capturing the heart of your company culture to inspire and connect.

 

Join the 3,400+
trusting Advids to elevate your brand with compelling corporate values videos.

We believe in crafting custom videos that reflect your unique values, not relying on generic templates.

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Key Takeaways

  • 83% of businesses are happy with the return on investment (ROI) they receive from videos.
  • 37% of businesses use a data-driven strategy for their videos.
  • 62% of businesses plan to increase spending on creative content videos in 2025.
  • 18% of businesses are willing to experiment with new video formats and strategies.
  • 49% of businesses say they're currently using, or are open to using, a video production agency for their video production.

Factors

What factors influence the cost of corporate values video creation?

Understanding the factors that influence video production costs is crucial for making informed decisions. Let's break down the key elements that can affect your corporate values video budget.

Primary Factors:

1. Video Length: A longer video, say three minutes showcasing multiple aspects of your company culture, will naturally require more production time and resources than a shorter, 60-second overview.
2. Video Design Complexity: A corporate values video featuring intricate 3D Product Visualization will be more expensive than one using simpler Animated Icons + Text, as seen in videos with average costs between $2,500 and $4,500.
3. Video Production Scope: Extensive pre-production, like in-depth employee interviews for your corporate values video, adds to the overall cost compared to a project with minimal pre-production needs.

Secondary Factors:

4. Scriptwriting & Storyboarding: A complex script and detailed storyboard for your corporate values video require more time and expertise, impacting the overall cost.
5. Number of Revisions: While unlimited revisions can seem appealing, they can sometimes lead to increased production time and cost for your corporate values video.
6. Voice-over Talent Selection & Direction: Professional voice actors with extensive experience will typically command higher rates for your corporate values video narration.

How to optimize corporate values video creation budget?

Managing your corporate values video budget requires a strategic approach. These 6 factors can impact the cost by as much as 40%. A well-defined budget ensures your video effectively communicates your values without overspending. Ready to start? 49% of businesses are already using or open to using a video production agency – a smart move for a streamlined process.

Our simple budgeting guidelines are:

Define Must-Haves: What core elements are essential for your corporate values video?
Collaborate Early: Involve your chosen agency from the outset for tailored guidance. What questions do you have?
Strategic Flexibility: Be open to cost-effective alternatives that maintain your message's impact.

How to get exact budget for your corporate values video production?

Start by gathering information and communicating your needs effectively. 37% of businesses already leverage data-driven creative for their corporate values videos – a testament to the power of informed decisions.

Begin by sharing 1-2 reference videos, a brief outlining your objectives, and a basic video outline. Request a detailed scope of work, including milestones, payment terms, revision flexibility, and provisions for future video updates. Inquire about any premium extras included in the package and the level of creative input expected from you. Don't hesitate to ask about potential discounts and the possibility of a long-term partnership. Clearly articulate your needs and budget expectations to secure the best possible price. Negotiating for value-added services, like multiple versions with different calls to action, can save money in the long run.

Here's a checklist to guide your conversation:

Scope Clarity: Request a detailed scope of work outlining all deliverables.
Revisions & Updates: Confirm the revision process and future update options. What's included?
Value-Added Services: Explore potential extras and long-term partnership opportunities.
Creative Collaboration: Understand the expected level of client input.
Negotiate & Secure: Don't be afraid to negotiate for the best price. 62% of businesses plan to increase spending on corporate values videos in 2025, so securing a good rate now is wise. Remember, video length can affect the cost, so consider a concise 60-second video if budget is a concern.

Overall average cost of corporate values video

The average cost of a 60-second corporate values video is $3,050, with prices ranging from $1,000 to $16,000.

  • Key factors affecting the cost include production quality, customization, and the provider's geographic location.
  • We identified a 'sweet spot' between $3,300 and $7,800, balancing quality, customization, and value.
  • Geographical spending on values video production -

  • US-based companies spend average of $6,300 for 60 seconds
  • European companies spend average of $4,100 for 60 seconds
  • Asian companies spend average of $1,800 for 60 seconds
  • Companies types and their corporate video production budgets -

  • For startups and SMB businesses, a budget of $1,100 to $3,300 is recommended for an optimal balance of affordability and quality.
  • Founders of early stage companies, achieve the most rich content for better investment ROI, a budget of $1,550 to $4,000 is average spend per minute.
  • Enterprise companies spend a higher price for rich aesthetics and branding, an average of $4,400 to $7,800 for top quality videos.
  • With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 21% compared to previous year. Returning clients expect to get the same quality of corporate values videos at a discounted price of 28% to 33% on average.

    Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.

    Corporate Values Video Pricing List

    Understanding the diverse landscape of corporate values video styles and their associated costs is crucial for making informed decisions. We'll explore six popular video styles, outlining their ideal use cases, lengths, production timelines, and pricing to help you choose the perfect fit for your needs.

    Below is average per minute pricing

    1. Animated Icons + Text Pricing: $1,500 - $2,500
    Use Cases: Value Highlights, Social Media Snippets, Website Banners
    Ideal Length: 6 seconds, 15 seconds
    Video Elements: Animated icons, Kinetic typography, Background music
    Production Timeline: 1-2 weeks

    2. Minimalist Motion Graphics Pricing: $2,000 - $3,500
    Use Cases: Brand Reinforcement, Abstract Value Representation, Internal Communications
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Abstract shapes, Subtle animations, Text overlays
    Production Timeline: 2-3 weeks

    3. Whiteboard Explainer Pricing: $2,500 - $4,500
    Use Cases: Onboarding, Vision Explanation, Company Culture Introduction
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Hand-drawn animation, Simple characters, Text overlays
    Production Timeline: 2-3 weeks

    4. Animated Explainer Pricing: $3,000 - $5,000
    Use Cases: Storytelling, Mission Statement, Employee Training
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Character animation, Backgrounds, Voiceover
    Production Timeline: 3-4 weeks

    5. 2D Character Animation Pricing: $4,000 - $6,000
    Use Cases: Engaging Narratives, Humorous Scenarios, Relatable Stories
    Ideal Length: 60 seconds, 2 minutes
    Video Elements: Detailed characters, Dynamic backgrounds, Sound design
    Production Timeline: 4-6 weeks

    6. 3D Product Visualization Pricing: $5,000 - $7,000
    Use Cases: Product Integration, Value Demonstration, Innovation Showcase
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: 3D models, Realistic textures, Camera movement
    Production Timeline: 6-8 weeks

    How much does corporate values video production cost?

    Want a video that truly reflects your company's values? In our experience, corporate values video production typically costs between $1,500 and $8,000 for a one-minute video. A radical thought: quality doesn't always mean the highest price tag. A powerful statement: Striking the right balance between quality and cost is key. Choosing the right format, like Animated Icons + Text, can be both cost-effective and impactful, especially if your message is concise and visually driven. This style often includes scriptwriting, voiceover, music licensing, and revisions as standard services. Many production companies offer tiered packages—basic, standard, and premium—to suit different budgets. Remember, 83% of businesses report a positive ROI from corporate values videos. Cost varies based on video length, complexity, talent fees, and post-production needs. A 30-second video, perfectly capturing your essence, can be more effective than a longer, less focused one. Smart spending matters. Custom production means your video is tailored to your specific needs and brand, unlike generic templates. This bespoke approach can significantly elevate your returns by resonating more deeply with your audience.

    How does corporate values video creation pricing work?

    comparing quotes can be tricky. Don't just look at the bottom line; evaluate the production team's expertise and experience. A higher price often reflects a deeper understanding of storytelling and visual communication. One key thing often overlooked is the value of revisions. Unlimited revisions can save you money and headaches down the line. If you're considering Minimalist Motion Graphics, for example, a simple yet elegant style, focus on finding a team that excels in clean design and impactful messaging. Approach pricing strategically, aligning your video goals with your budget. Value over price.

    Data roundup
    Do you plan to increase or decrease video content budget?

    What is the average pricing range for custom corporate values video creation?

    For truly custom work, like 2D Character Animation, where every detail is meticulously crafted, expect a higher investment. This style is ideal for bringing complex narratives to life and forging deep emotional connections with your audience. In our experience, a custom 2D Character Animation video typically falls between $6,500 and $8,000. This level of customization requires significant artistic skill and production time. Consider this style when you need to communicate complex values or tell a compelling story. Custom elevates impact.

    What is the estimated cost range for a 60 seconds corporate values video?

    A 60-second corporate values video generally costs between $1,500 and $8,000. Negotiate for value-added services like multiple versions with different calls to action or aspect ratios. Maximize your 60 seconds by delivering a clear, concise message. Consider versions tailored to specific user personas with minor edits. If you opt for Motion Graphics + Typography, a dynamic and engaging style, ensure the team has a strong grasp of typography and visual pacing. This style can effectively communicate your values through impactful text and visuals. Sixty seconds, maximum impact.

    Data roundup
    Are you happy with the quality vs cost of your current video creation agency?

    How much does it cost to hire a professional Corporate Values Video production agency?

    Are you concerned about finding the sweet spot between cost and credibility? In our experience, hiring a professional video production agency for your Corporate Values Video typically costs between $3,500 and $5,500 for a one-minute video. A radical thought: the most expensive agency isn't always the best fit. Thoroughly review potential agencies' portfolios and client testimonials on platforms like Google Reviews. Comparing proposals from at least three to five agencies ensures you're getting the best value. Look beyond the price tag and consider factors like their creative vision, communication style, and responsiveness. Choosing an agency that understands your long-term content needs can be a game-changer for your brand. A benefit of working with an agency is their dedicated team approach, ensuring a smooth and efficient production process.

    How much does freelancers cost to create Corporate Values Videos?

    How do you find reliable freelancers within your budget? While freelancers can be 30% to 70% cheaper than agencies, typically ranging from $1,050 to $2,450 for a one-minute video, managing the project effectively becomes crucial. A radical thought: freelancers can be a great option if you have a clear vision and strong project management skills. If you choose this route, prioritize freelancers with proven experience in Corporate Values Videos. Be aware that freelancers, often charging between $50 and $150 per hour depending on their expertise and location, may have limitations in research and pre-production compared to a full-service agency. Clear communication and detailed briefs are essential for a successful collaboration. A benefit of working with a freelancer is the potential for a more personalized and flexible working relationship.

    How much does DIY cost to create Corporate Values Videos and their limitations?

    Is DIY truly a viable option for Corporate Values Videos? While we generally recommend professional help, platforms like VideoGen ($220/month) and Animoto ($40/month) offer DIY options. A radical thought: DIY can work if your goal aligns perfectly with a template and you're comfortable with the technical aspects. Focus on crafting a compelling narrative, perhaps using AI writing tools, rather than relying solely on text-to-video features. Test your DIY video with a small group before wider release to gauge its effectiveness and gather feedback. Remember, DIY often requires a significant time investment and may lack the polish of professionally produced videos. A benefit of DIY is the potential cost savings, but this often comes at the expense of quality and brand consistency.

    FAQs about corporate values video production costs

    Get answers to common questions about the cost of corporate values video production below!

    How much does corporate values videos creation cost in 2025?

    On average, corporate values videos production cost $1,500 to $7,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.

    Source Data

    Cost % of marketers
    $1,100 - $1,700 19.97%
    $1,701 - $2,500 20.17%
    $2,501 - $4,000 33.57%
    $4,001 - $5,000 15.29%
    $5,001 - $7,000 4.84%
    More than $7,000 6.16%

    How much is higher pricing relevant to higher corporate values videos quality?

    Higher pricing is directly related to higher quality (68% of respondents). And (22% of respondents) think cost increase does not guarantee a great output always for corporate values video.

    Source Data

    Cost % of marketers
    High Price is equal to High Quality 68%
    High Price sometimes get High Quality 22%
    Low Price can get High Quality 10%

    What budgets should be allocated for corporate values videos production for the entire year?

    Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating corporate values video content for the first time plan to spend less than $7,000 in 2025.

    Source Data

    Budget % of marketers
    $4,000 - $6,000 15.97%
    $6,001 - $10,000 26.17%
    More than $10,000 57.86%

    What factors can significantly increase the cost of a corporate values video?

    Video length, complex animation, professional voiceover, multiple locations, and extensive revisions can all contribute to higher production costs.

    What is a reasonable budget to allocate for a high-quality corporate values video?

    We recommend a budget between $1,500 and $7,000 for professional studio production, or $500 to $2,000 for freelance work, depending on your needs.

    How can I reduce the price of producing a corporate values video with a studio?

    Early planning, clear briefs, providing existing assets, and limiting revisions can help lower production costs with a studio.

    Does the pricing for a corporate values video include revisions and distribution?

    Pricing structures vary; always clarify what's included upfront. Revisions and distribution might be extra costs to consider.

    Aside from production, what other costs should I factor into my budget for a corporate values video project?

    Account for costs like script writing, talent fees, music licensing, stock footage, and marketing/distribution after production.

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