Many businesses struggle to communicate the value of their platforms. This article showcases 30 platform explainer video examples, each designed to significantly boost conversion rates. We'll explore how these videos clarify complex platform features into clear, engaging narratives that connect with your audience, leading to increased engagement and sales. We'll support these claims with compelling data, demonstrating the tangible impact of explainer videos on your revenue.
Video's role in modern marketing:
90% of all internet traffic is projected to be made by short-form video in 2024.
Video ads generate 12 times more shares than traditional image-based ads.
Short-Form Videos Rank Number 1 for Engagement and Lead Generation.
Supercharge your sales funnel with the power of video! Explainer videos demonstrably improve click-through rates and lead generation, directly influencing your conversion funnel. Platform explainer videos offer a potent solution, translating intricate information into captivating stories that inspire action. They guide potential customers towards purchase by simplifying your message and emphasizing key advantages. Let's delve into 30 immersive platform explainer video examples to inspire you to optimize your video marketing and achieve substantial conversion rate improvements.
This Explainer Tech Platform Animation cleverly uses data visualization to highlight Trifacta's capabilities. The video's strength is its ability to simplify complex data processes into clear, engaging visuals, appealing to data engineers, scientists, and business analysts.
The smooth transitions and interactive interface demonstrations make the technology accessible. The video effectively communicates Trifacta's value proposition, from data overload to insightful charts, ending with a clear call to action.
What We Can Learn
Keep it short and sweet; viewers have short attention spans.
Clever visuals immediately grab attention. Hotjar's use of a space theme elevates this Explainer Tech Platform Video above typical software demos. The animation is fluid and engaging, making complex data clear.
Trends' features are showcased effectively, concisely communicating its value. The video expertly targets its audience, making the software's purpose readily apparent. Contact sales to get started.
What We Can Learn
Design your video to feel like a personal invitation, fostering a connection that leads to positive action.
Focusing on security, Citrix's DaaS video immediately captivates. The visuals are sharp, clearly demonstrating the platform's capabilities. This is a strong example of an Explainer Video Platform.
The video effectively communicates complex security features in a simple, engaging way. It highlights Citrix DaaS's comprehensive approach, leaving viewers with a clear understanding of its value proposition.
What We Can Learn
Craft a clear narrative arc. viewers should feel a satisfying resolution.
Visual storytelling shines in this video. The clever use of location pins and spreadsheets immediately highlights the problem of fragmented investment data. This Explainer Video Software Platform elegantly solves this, as shown by the seamless data flow into a central hub.
The iceberg metaphor is a stroke of genius, visually representing hidden risks. The briefcase's color change is a brilliant attention-grabber. The overall design is sleek and professional, perfectly suited for investment professionals.
What We Can Learn
Mirror your platform's seamlessness in your video's flow, creating a positive experience.
Navigating accounts payable can be complex, but this Platform Feature Explainer video for Bill demonstrates a refreshing solution. The opening animation, with flying papers transforming into digital formats, immediately captivates viewers and illustrates the move to streamlined efficiency. The compelling promise of saving 50% of user time showcases a key benefit, while specific features like automated approvals and global payments resonate strongly.
Showcasing a smooth animation style combined with an engaging voiceover significantly enhances the platform's user-friendliness. Seamless data synchronization with general ledgers and paperless processing highlight the software's overall effectiveness. With its target audience of business professionals in mind, it's a concise and informative demonstration of how Bill can optimize financial workflows.
What We Can Learn
Balance information and entertainment to keep viewers engaged while subtly showcasing your solution's value.
Agency workflow challenges? Function Point's Platform Feature Explainer Video shows how to overcome them. The video's vibrant animation clearly demonstrates how the software streamlines operations, providing deep business insights for better decision-making. Function Point serves over 500 agencies worldwide.
This efficient platform consolidates CRM, project management, and business reporting, saving valuable time. The video's memorable visuals and concise messaging make it a powerful tool for attracting new clients. Book a demo today!
What We Can Learn
Let your visuals do the talking. less narration, more impactful storytelling.
Industrial automation challenges are vividly portrayed in this Platform Video Explainer. The video's strength lies in its clear, concise presentation of Siemens' DCS, using animation to simplify complex processes and highlight user-friendly interfaces.
The visual metaphors, like the city skyline, effectively illustrate the scope of Siemens' solutions. The video successfully communicates the ease of use and efficiency gains, encouraging viewers to explore the website for more information.
What We Can Learn
Transform complex processes into clear, simple visuals to boost understanding.
Does the platform's intuitive design resonate with you? The o9 platform's SaaS Platform Video Explainer masterfully uses visual storytelling to showcase its capabilities. The transition from the chaos of traditional planning to the clarity of o9's interface is strikingly effective.
This video speaks to the needs of supply chain managers and finance professionals, highlighting the platform's ability to transform data into actionable insights. The clean, minimalist aesthetic, combined with dynamic animations, makes complex information easily understandable.
What We Can Learn
Showcase a clear path to success with your platform, prompting viewers to contact you.
Intouch Insight's platform explainer video immediately captivates with its innovative use of a single cube to represent a complex system. The animation's clean design and smooth transitions ensure a clear, concise message, targeting businesses and developers seeking cloud solutions.
The strategic use of expanding 5G towers and a gaming setup visualization effectively showcases the platform's capabilities and broad applications. This approximately 20-second video is a masterclass in visual communication, demonstrating the power of simple yet impactful visuals.
Retail marketing transformation is visualized in Confiz's platform explainer video. The video's seamless transitions and modern animation style make complex data easily understandable. The clear visualization of data analytics and reporting dashboards is particularly effective.
Multi-platform compatibility is shown through the use of various device mockups. The video successfully communicates the value of the CDMS in improving customer acquisition and ROI. Learn more about Confiz's CDMS today.
What We Can Learn
Streamlined visuals and upbeat music create a positive experience, driving interest.
Does juggling multiple sales tools leave you feeling overwhelmed? This Platform Explainer Video shows how ZoomInfo Engage simplifies the process. The engaging animation and clear UI mockups effectively illustrate the platform's capabilities.
Efficiently demonstrating key features, the video's concise nature keeps viewers engaged. It leaves a lasting impression of ZoomInfo Engage's value, making it a great example of effective product demonstration.
What We Can Learn
Animate the "before & after" of using your tool, driving immediate understanding.
CXone Feedback Management's impact is immediately apparent. The video's clear demonstration of seamless feedback collection within the chat window, a key feature of this Video Platform Explainer, is compelling. Businesses focused on digital customer journeys will appreciate the ease of use and the potential for actionable insights.
This short, impactful video effectively communicates the software's value. The visual appeal and concise presentation make it easy to understand how feedback data translates into improved self-service and enhanced customer experiences.
What We Can Learn
Illustrate the "aha!" moment—the ease of use—to boost viewer engagement.
Using a relatable character to showcase the app's functionality in various settings makes this explainer platform video highly effective. The clean aesthetic and vibrant colors, combined with straightforward animation, ensure the key messages are easily understood. The video's seamless transitions and strategic logo placement further enhance its impact.
The user-friendly design of the Clear Health Pass app is clearly demonstrated, highlighting its ease of use and the importance of privacy and security. The video successfully communicates the app's benefits without overwhelming the viewer, making it a great example of effective explainer video design.
What We Can Learn
Emphasize the positive emotions; Jane's joy translates to viewer excitement and desire.
Compelling visuals showcase this Software Platform Explainer video. The clear animation and concise messaging effectively communicate E Plus's strategic staffing solutions for remote workforces, addressing cybersecurity concerns. The video is a concise 1 minute, 39 seconds.
E Plus's expertise in various IT disciplines is clearly conveyed through the use of diverse avatars and a strong visual metaphor. The video's professional style and clear call to action make it highly effective in conveying the value proposition.
What We Can Learn
Contrast busy scenes with calm ones to highlight your platform's stabilizing effect.
A whimsical robotic cow introduces this Business Platform Explainer, immediately capturing attention. The video cleverly portrays the common struggles of IT professionals, skillfully transitioning to showcase Moogsoft AI Ops' solution. The mascot adds a memorable brand element.
Visuals effectively demonstrate how Moogsoft AI Ops streamlines workflows, reducing alerts and improving efficiency. The happy employees and the playful scenes highlight the positive impact on productivity and morale. Visit moogsoft.com to learn more.
What We Can Learn
Start with a scene that instantly grabs your audience's attention.
Ransomware's alarming rise is powerfully depicted in this Visual Platform Explainer. The video cleverly uses statistics and visuals to highlight the threat, immediately capturing the viewer's attention. The clear explanation of Rubrik's Zero Trust Data Security, enhanced by well-designed animations, makes complex concepts accessible.
The video's strength lies in its concise comparison of paying ransom versus leveraging Rubrik's quick recovery capabilities. Visual metaphors, such as skull icons for threats and security shields, effectively communicate key concepts. The overall impact is a compelling argument for the software's value.
What We Can Learn
Concise storytelling keeps viewers engaged and wanting more.
High-impact visuals propel this Software Platform Explainer Video, showcasing Denodo's data management prowess. 3D isometric animations bring complex data landscapes to life, making abstract concepts clear and engaging for businesses and IT professionals.
The video's concise messaging effectively highlights key benefits, such as accelerated insights and simplified data access. A rocket launch symbolizes business growth, further reinforcing the message of improved efficiency and accelerated time-to-insights.
What We Can Learn
Isometric visuals make complex topics instantly clear. boost viewer comprehension.
Impressive 3D animation makes this Business Platform Explainer Video stand out, clearly showcasing the BITZER Digital Network's capabilities. The intuitive interface design and data presentation make complex information easily understood, highlighting the benefits of reduced costs and increased efficiency.
The video effectively communicates the practical applications of remote diagnostics and access rights management, emphasizing the plug-and-play ease of integration. This concise visual storytelling makes it a compelling example of how to present technical information engagingly, saving time and money for refrigeration professionals.
What We Can Learn
Visually connect the problem to your solution, making the benefits instantly clear.
Precise 3D-printed brackets redefine orthodontic care. This platform explainer video vividly illustrates LightForce's streamlined process, showcasing the transition from cumbersome traditional braces to a customized, efficient solution. The use of 3D animation effectively clarifies the technology's precision.
Patient satisfaction is clearly demonstrated, highlighting improved comfort and faster treatment times. The video's concise presentation leaves a lasting impression, implicitly encouraging viewers to explore LightForce's innovative approach to orthodontics.
What We Can Learn
Transition smoothly between UI and 3D models, enhancing comprehension.
Hybrid work solutions are brilliantly showcased in Kadence's SaaS Platform Explainer video. The use of bright, engaging animation makes the platform's functionality immediately clear, and the concise demonstration of scheduling and collaboration features is a standout. The video's ease of use is evident.
This effective approach, while longer, successfully communicates the platform's value. The visual representation of team schedules and booking is intuitive, and the seamless integration of the call to action encourages viewers to explore the platform further. Team communication and collaboration are significantly improved.
What We Can Learn
Smart color choices and transitions create a polished look, building brand credibility.
Cybersecurity solutions are simplified. ManageEngine Log360's UBEA, a Tech Platform Explainer video, showcases its capabilities with impressive clarity. The video's clean animation and fast pace keep viewers engaged, illustrating the need for UBEA through relatable scenarios of employee misuse.
The video's strength is its ability to explain complex concepts simply, using visual metaphors to make machine learning easily understandable. This makes it accessible to a broad audience, including IT professionals and businesses. The final logo placement is a subtle yet effective branding element.
What We Can Learn
Smooth transitions keep viewers hooked, leading to better engagement with your platform.
Efficient cloud management is visually compelling in this Platform Explainer Animation. The video cleverly contrasts the initial depiction of disjointed processes with Kion's streamlined automation, highlighting its key features.
Kion's user interface is showcased through clear screen recordings, demonstrating financial management and compliance tools. This approach effectively communicates the software's value and ease of use, leaving a lasting impression.
What We Can Learn
Demonstrate the "aha!" moment-the ease of use-to build excitement and encourage trial.
Intrigued by cybersecurity solutions? Carrier's 3D Tech Platform Explainer Video showcases a novel approach. Isometric 3D graphics effectively illustrate complex security concepts, using vibrant colors and smooth, fast-paced animation to create a compelling visual narrative.
The video's success lies in its concise visual storytelling, seamlessly transitioning between key concepts. Visual metaphors, like the building representing data and glitches symbolizing vulnerabilities, enhance understanding. This 3D Tech Platform Explainer Video is a great example of effective visual communication for a business audience.
What We Can Learn
Incorporate a relatable character or scenario to build emotional connection.
This engaging video showcases the complexities of modern manufacturing. The 2D Tech Platform Explainer uses a blend of 2D and 3D animation to illustrate data challenges and the Opcenter Intelligence Cloud solution. Its clear, concise approach makes complex information easily digestible.
The video effectively uses UI mockups and data visualizations to demonstrate the software's capabilities. The final scene, depicting a man expressing relief, powerfully conveys the positive impact of using Opcenter Intelligence Cloud. It's a great example of how to explain complex technology simply and effectively.
What We Can Learn
Focus on the user's problem, not just features; this resonates deeply.
How does AdHive simplify influencer marketing? This 2D Platform Explainer Video provides a clear answer. The animation effectively demonstrates the automated process, from campaign creation to blogger payment via ADH tokens. The visual representation of the blockchain foundation adds credibility.
The video's success lies in its straightforward approach. It cleverly uses visuals to explain complex processes, highlighting the AI-driven verification and the user-friendly interface. The global network of bloggers is also visually represented, emphasizing AdHive's reach.
What We Can Learn
Clearly explain complex processes with simple visuals, boosting viewer understanding.
Environmental awareness is rising, making this Tech Platform Explainer Video timely. The vibrant animation effectively showcases sustainable investment opportunities.
Earth Token's visuals, from the cosmic opening to the diverse user base, powerfully communicate its mission. The video clearly explains Earth Token's benefits and encourages participation in a sustainable future.
What We Can Learn
Illustrate your platform's benefits with clear, simple visuals that build excitement.
Visualizing the complexity of contracts, the 2D Platform Explainer by OpenText adeptly portrays the sheer volume faced by large corporations. The animation emphasizes the need for accuracy in contract analysis to avoid financial setbacks and reputational damage, showcasing through the magnifying glass and discarded contract how crucial this process is. This initial section skillfully builds the case for a better solution.
Moving smoothly, the video presents AI-powered contract analysis, depicting how it expedites the process, highlights key clauses, and ultimately reduces risks. OpenText effectively uses icons to represent speed, efficiency, and reduced risk. The data visualization further accentuates the improvements achieved through automated analysis, thereby creating a more efficient and accurate approach.
What We Can Learn
Boost viewer engagement by using strong visuals to show how your platform solves a problem.
Using familiar apps like Skype and FaceTime, this SaaS Platform Explainer Video cleverly shows how easy it is to use the Avantor platform. The concise animation style and vibrant green background make the telehealth process easily digestible.
Focusing on convenience and accessibility, the video successfully communicates the ease of using the platform for nib health insurance members. The clear depiction of the process, from consultation to billing, is particularly effective, and the call to action is concise.
What We Can Learn
A positive tone and upbeat pace create a welcoming experience, encouraging viewers to learn more.
Effective visuals and a streamlined approach define this 2D Tech Platform Explainer Video. The color palette and animation style are both modern and easily understood, making complex processes clear.
This video successfully showcases BMC Helix Control-M's ability to improve operational efficiency and customer satisfaction. The clear visuals and concise explanations make it a great example of how to communicate technical information effectively to a business audience.
High-impact visuals make this Platform Explainer Video Example instantly engaging. The concise animation and clever metaphors, such as a rocket launch and untangling lines, clearly communicate Ateme's core value proposition. Vibrant colors and smooth transitions further enhance the viewing experience.
Ateme+s cloud-agnostic capabilities and scalability are effectively showcased. The video's brevity and impactful imagery leave a lasting impression, demonstrating the platform's potential without overwhelming the audience. The use of simple icons and illustrations makes complex information easily digestible.
FAQ
How can a platform explainer video showcase key features?
Key features are best showcased through concise explanations, dynamic visuals demonstrating real-world use cases, and a clear focus on user benefits.
Key elements of a compelling explainer video script?
A compelling script hooks the viewer with a relatable problem, presents the platform as the solution, and highlights its key benefits, ending with a clear call to action.
What visuals best convey complex platform features in an explainer video?
Visuals like screen recordings, animated graphics, and data visualizations effectively communicate complex features, making them easily digestible for viewers. For example, an animated graphic could show how data flows through a platform, simplifying a technical process.
How does animation simplify platform processes in explainer videos?
Animation breaks down complex platform processes into visually engaging steps, demonstrating workflows, user interactions, and functionalities with clarity.
Best practices for branding in platform explainer videos?
Consistent branding elements (logo, color palette, typography) throughout the video reinforce brand identity and create a cohesive viewing experience.
How do companies use explainer videos for effective onboarding?
Explainer videos streamline onboarding by simplifying complex processes, making them more engaging and accessible for new users, reducing support costs.
How can my explainer video resonate with my target audience?
Understanding your target audience's needs, pain points, and preferred communication style is crucial for creating a video that resonates and drives action.
The process for creating a professional platform explainer video?
Creating a professional explainer video involves pre-production (scripting, storyboarding), production (animation, voiceover), and post-production (editing, sound design). Typical turnaround times range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.
Strategies for repurposing content for platform explainer videos?
Existing content like blog posts, presentations, and white papers can be repurposed into concise, engaging video scripts, maximizing content reach and impact.
Effective calls to action for platform explainer videos?
Effective calls to action clearly guide viewers on the next step, whether it's exploring the platform, requesting a demo, or signing up for a free trial.
Choosing the right tone and style for my explainer video?
The right tone and style depend on your brand and target audience. A formal tone suits professional services, while a playful tone might work for a consumer app.
Common mistakes to avoid in platform explainer videos?
Avoid jargon, overly long videos, and unclear calls to action. Keep it concise, engaging, and focused on user benefits.
How can a video clearly convey my platform's value?
Clearly articulate your platform's value proposition by showcasing how it solves problems and improves users' lives, focusing on tangible benefits.
Using explainer videos to drive website traffic?
Drive website traffic by promoting your explainer video on social media, embedding it on your website, and including it in email marketing campaigns.
Effective storytelling in platform explainer videos?
Effective storytelling structures the video with a clear beginning, middle, and end, using narrative techniques to engage viewers and make the information memorable. For example, a character facing a challenge that the platform solves creates a relatable and engaging story.
How to plan and optimize Platform Explainer Videos?
Talk Human: "Content is fire. Social media is gasoline." - Jay Baer, President of Convince & Convert. Advids leveraged this insight for a healthcare client. We created a platform explainer video that used relatable language and authentic patient testimonials to build trust and connection. This human-centric approach led to a 25% increase in appointment bookings.
Actionable: Foster genuine connections by using relatable language and stories.
Emotional Design: "Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible." - Don Norman, Director of The Design Lab at University of California, San Diego. Advids embraced this philosophy for an e-commerce client. We designed a visually appealing and intuitive platform explainer video that seamlessly guided users through the purchasing process. This resulted in a 15% increase in sales conversions.
Actionable: Design intuitive experiences that seamlessly guide user actions.
Mobile-First Approach: "Mobile is the future of search. And it's the present of everything." - Cindy Krum, CEO of MobileMoxie. Advids implemented this approach for a travel client. We optimized their platform explainer video for mobile viewing, ensuring a seamless experience across all devices. This led to a 30% increase in mobile bookings.
Actionable: Optimize video content for mobile viewing to maximize reach.
Strategic Alignment: "Strategy is about making choices, trade-offs; it's about deliberately choosing to be different." - Roger L. Martin, former Dean of the Rotman School of Management. Advids applied this principle for a non-profit client. We aligned their platform explainer video with their overall mission and values, creating a powerful message that resonated with their target audience. This resulted in a 20% increase in donations.
Actionable: Align video content with overall brand messaging and objectives.
Storytelling Power: "The best stories don't teach people something new. They remind them of something they already know." - Ed Catmull, Co-founder of Pixar. Advids used this approach for a food delivery client. We crafted a platform explainer video that tapped into the universal desire for convenience and connection, resulting in a 18% increase in app downloads.
Actionable: Evoke emotion and resonance by tapping into shared human experiences.
Why Advids for Platform Explainer Video?
At Advids, we create high-quality, original Platform Explainer Videos designed to achieve your business goals. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.
Experience the Advids Advantage:
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through engaging Platform Explainer Videos. 12+ Years of Proven Success: With over 3400 clients served and more than 315 successful Platform Explainer Video projects completed, we understand what makes these videos truly effective. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Crafting Your Compelling Narrative:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of the final animation. Creative Storytelling Through Animation: Our team of animators and storytellers craft captivating narratives that resonate with your target audience and inspire action. Customized Platform Explainer Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Platform Explainer Video formats.
Leveraging Technology and Expertise:
Cutting-Edge Platform Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to develop impactful Platform Explainer Videos.
Ready to unlock the potential of Platform Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Platform Explainer Video?
A platform explainer video is a concise and engaging video that effectively communicates the value proposition, features, and benefits of a software or online platform. It aims to educate the target audience, simplify complex concepts, and encourage engagement or adoption. platform explainer videos are used across various marketing and sales channels to introduce new products, educate potential customers, and guide users through the platform's features.
Platform explainer videos are used in a variety of ways, including product launches, onboarding new users, customer support, and marketing campaigns. They can be used to showcase the platform's features, demonstrate its benefits, and build trust with potential customers.
What do top Platform Explainer Videos have in common?
Mastering platform explainer videos requires focusing on the user journey and showcasing tangible value.
Ideal User Profile - Deeply understand user demographics, pain points, and motivations for better targeting.
Core Platform Value - Articulate the unique value proposition concisely and memorably.
Problem-Solution Alignment - Visually demonstrate the platform's effectiveness in solving the problem.
Storytelling Power - Use relatable characters and scenarios to build emotional connection.
Intuitive User Journey - Use screen recordings or animations to showcase smooth user navigation.
Feature Impact - Focus on features that directly address user needs and desires.
Visual Branding - Use consistent colors, fonts, and imagery to reinforce brand identity.
Measurable Outcomes - Use data visualizations to present compelling results and statistics.
Authentic User Voices - Show short video clips of real users sharing their positive experiences.
Actionable Next Steps - Use clear and concise language, and include a prominent call to action.
What makes Platform Explainer Video effective?
Platform explainer videos gain traction when they begin by pinpointing core user pain points, moving beyond surface-level frustrations. This approach allows for a deeper understanding of what truly motivates the target audience. Articulating unaddressed market demands is equally important, showcasing how the platform fills a void that existing solutions have overlooked.
Aligning video narrative with identified user needs ensures that the story resonates with viewers, creating a sense of relevance and understanding. Employing impactful visual storytelling goes beyond just aesthetics; its about using visuals to convey the platforms message in a memorable way. Structuring a cohesive narrative arc for viewer retention is essential, guiding the audience through a clear and engaging journey.
Presenting a distinct platform value proposition is crucial, clearly articulating what makes the platform unique and beneficial. Incorporating relatable scenarios to foster emotional resonance helps viewers connect with the platform on a personal level, increasing engagement. Leveraging data insights to refine video content ensures that the message is continuously optimized for maximum impact.
Developing targeted video variations for audience segments allows for a more personalized approach, addressing the specific needs and preferences of different groups. Integrating a precise call to action with measurable outcomes guides viewers towards desired actions, ensuring that the video achieves its intended purpose.
How long should your Platform Explainer Video be?
Optimize platform explainer video length for maximum impact by aligning video style, content, and target audience.
Pre-production Considerations for Determining Video Length:
Clearly explains complex features using engaging visuals and concise narration Ideal for SaaS platforms showcasing intricate workflows
Awareness
Live Action Explainer
45-75 seconds
Showcases platform in use, highlighting user experience and benefits Uses real people interacting with the platform for authenticity
Consideration
Kinetic Typography
30-60 seconds
Emphasizes key platform benefits and USPs through dynamic text and visuals Suitable for quick overviews and social media
Awareness
Whiteboard Animation
60-90 seconds
Illustrates platform's value proposition step-by-step, ideal for complex processes Uses a friendly, approachable style
Consideration
Motion Graphics
15-45 seconds
Creates a visually stunning introduction to the platform, highlighting key features Uses short, impactful clips and transitions
Awareness
How to create Platform Explainer Videos?
Mastering platform explainer videos requires a strategic approach that prioritizes audience understanding and clear communication of value.,,Crafting compelling platform explainer videos demands a precise understanding of your target audience and a clear articulation of the platform's unique value proposition.
* Target Audience Definition - Identify user personas to tailor messaging, addressing specific needs and pain points. This ensures resonance.
Video Goal Setting - Define a clear, measurable objective (e.g., increase sign-ups by X%). This provides a benchmark for success.
Storyline Development - Structure the narrative around a compelling problem/solution framework, showcasing platform benefits. This creates engagement.
Storyboard Creation - Use a storyboard to visualize the video's flow, ensuring a logical sequence and impactful visuals. This enhances clarity.
Style Selection - Choose a style that reflects the platform's brand and personality, enhancing memorability and brand recognition. This builds consistency.
Script Writing - Use concise, benefit-driven language, focusing on key features and their impact on users. This maximizes impact.
voiceover Recording - Employ a professional voice actor whose tone matches the brand and engages the audience. This builds trust and credibility.
Visual Design - Use high-quality graphics and animations that are both visually appealing and informative. This improves understanding.
Animation/Filming - Showcase platform functionality clearly through seamless transitions and engaging visuals. This demonstrates usability.
Post-Production Editing - Ensure a polished final product with smooth transitions, consistent branding, and a clear call to action. This enhances professionalism.
Animation Styles for Platform Explainer Videos
Having explored the core components of successful platform explainer videos, let's delve into the exciting realm of animation styles. Choosing the right style is paramount, as it directly impacts how effectively we communicate our platform's value and resonate with our target audience. From sleek motion graphics to charming character animations, each style offers unique advantages. Let's uncover the perfect fit for your platform's story.
For SaaS platforms, 2D animation offers a cost-effective way to explain complex features, making it a popular choice for SaaS platform explainer video examples. Meanwhile, 3D animation shines in product explainer videos, bringing products to life with stunning detail. Looking for inspiration? Explore top platform explainer video examples showcasing diverse styles. Whether crafting a business explainer video for a startup or a large corporation, the right animation style is key.
2D Animation: Versatile and budget-friendly, 2D animation excels at simplifying complex concepts, making it ideal for software tutorials and explainer videos.
Whiteboard Animation: engage viewers with the storytelling power of whiteboard animation, perfect for breaking down complex processes step by step.
Live Action: Build trust and connection by incorporating real people interacting with your platform, showcasing its user-friendliness and benefits.
Ultimately, the best animation style depends on your specific needs and goals. Consider your target audience, brand personality, and budget when making your decision. By carefully selecting the right style, we can create a platform explainer video that truly captivates and converts.
Incorporating a Clear Call to Action
Crafting a compelling call to action is the final piece of the puzzle in creating effective platform explainer videos. We've covered the importance of understanding our audience, defining our message, and choosing the right animation style. Now, let's explore how we can encourage viewers to take that crucial next step. A well-crafted call to action transforms passive viewers into active users.
Think of your call to action as the bridge between information and action. It's the moment where we guide our viewers towards the desired outcome, whether it's signing up for a free trial, exploring a specific feature, or downloading a valuable resource. Let's explore some key strategies to make our calls to action truly effective.
Guide viewers with clear, concise instructions. Instead of simply saying "Learn More," tell them exactly where to learn more, like "Visit our website at [website address] to explore all features." This direct approach eliminates ambiguity and makes it easier for viewers to take action.
Inject a sense of urgency into your call to action. Limited-time offers or exclusive bonuses can motivate immediate engagement. Phrases like "Sign up today for a free trial" or "Download our exclusive guide now" create a sense of time sensitivity, encouraging viewers to act quickly.
Tailor your call to action to the specific video and its placement within the marketing funnel. An application explainer video aimed at raising awareness might encourage viewers to "Watch our demo video," while explainer video examples for enterprise software, targeting a consideration stage, might prompt a "Request a personalized demo."
leverage the power of social proof by incorporating user testimonials or case studies into your call to action. Sharing positive experiences from real users builds trust and credibility, making viewers more likely to engage. For instance, you could say, "Join thousands of satisfied users who have already transformed their workflows with our platform. Click here to get started."
By following these strategies, we can transform our platform explainer videos from informative pieces into powerful conversion tools. Remember, a strong call to action is the key to unlocking the full potential of our videos and driving meaningful results for our platforms.
Crafting a Compelling Narrative
Crafting a compelling narrative is more than just stringing together facts about your platform. It's about capturing your audience's attention, resonating with their needs, and ultimately, persuading them to take action. Think of your explainer video as a mini-movie, with a beginning, middle, and end. A story that not only informs but also entertains and inspires. Analyzing software platform explainer video examples reveals a common thread: a compelling narrative.
Let's explore how we can weave this magic into our own platform explainer videos.
Understand Your Audience: Knowing your audience is like having a secret weapon. Understanding their pain points, motivations, and desires allows us to tailor our message for maximum impact. This is where platform explainer video case studies become invaluable, offering real-world insights into what resonates with different audiences.
Focus on Benefits, Not Features: Nobody cares about a list of features. What they care about is how those features improve their lives. So, instead of saying "our platform has X feature," say "our platform helps you achieve Y benefit." This shift in focus makes your narrative more compelling and relatable.
Show, Don't Just Tell: Visuals are your best friend. Use them to showcase your platform in action, demonstrate its ease of use, and bring your story to life. A well-crafted Software explainer video can transform complex technical information into an engaging story.
Craft a Clear Call to Action: What do you want your viewers to do after watching your video? Visit your website? Sign up for a free trial? Make it crystal clear with a strong call to action. Even a Corporate explainer video can benefit from a strong narrative, making it more relatable and memorable.
By following these tips, we can transform our platform explainer videos from dry recitations of facts into captivating stories that resonate with our audience and drive results.
The Role of Visual Metaphors
Beyond technicalities, let's explore the magic of visual metaphors. They transform complex ideas into relatable visuals, boosting engagement and comprehension. Think of a service explainer video using a bridge to represent connecting users with solutions—instantly conveying value. Metaphors bridge the gap between features and benefits, making your platform's value crystal clear.
Metaphors clarify abstract concepts, making them easier to grasp. Imagine a financial platform explainer video examples using a shield to represent security, instantly building trust. They also create emotional resonance, connecting with viewers on a deeper level. Furthermore, metaphors enhance memorability. A unique visual metaphor can differentiate your platform, setting it apart from competitors. For instance, in B2B platform explainer video examples, metaphors can effectively illustrate complex software integrations, making them easier for potential clients to understand.
A strong visual metaphor makes your platform unforgettable.
Metaphors simplify complex processes, breaking down workflows into digestible visuals.
They add visual interest, making your video more engaging.
Consistent use of metaphors strengthens brand identity.
By carefully selecting and integrating visual metaphors, we transform explainer videos from informative pieces into compelling narratives that resonate with our audience and drive results. A well-chosen metaphor can be the key to unlocking your platform's full potential.
Managing Expectations During Production
Producing a platform explainer video is a collaborative journey. Let's explore how we can navigate the production phase smoothly, setting realistic expectations and fostering effective communication. A clear understanding of the process ensures a successful outcome, whether we're creating a technology explainer video or showcasing enterprise platform explainer video examples.
Imagine this: you've finalized your script and chosen your animation style. Now, the real work begins. Managing expectations during production is crucial for a smooth process. It's about clear communication, realistic timelines, and a shared understanding of the project's scope. A well-defined platform demo video, for instance, can be invaluable in setting expectations early on.
Let's dive into key considerations for a successful production experience.
Timelines: Production timelines depend on factors like animation style and complexity. A 2D animation might take a few weeks, while a complex 3D animation could take several months. Discuss timelines upfront to avoid surprises.
Budgets: Budgeting depends on your chosen style. Whiteboard animation is generally more budget-friendly than 3D. When creating marketing platform explainer video examples, consider your budget and desired level of visual sophistication.
Feedback: Feedback is essential for iterative improvement. Establish a clear feedback process, ensuring it's constructive and actionable. This is especially important when developing enterprise platform explainer video examples, where accuracy and clarity are paramount.
Legal Aspects: Ensure you have the necessary licenses for music and visuals. This is crucial for all types of explainer videos, from simple technology explainer videos to complex software demonstrations.
By addressing these key aspects, we can ensure a smooth and successful production process, transforming our vision into a compelling platform explainer video. Open communication and realistic expectations are the cornerstones of a successful collaboration.
How platform explainer video examples are curated?
We dove deep into platform explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic platform explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Platform Integration Examining how seamlessly the video integrates with the platform's user interface and experience. 7.Value Proposition Clarity Determining how effectively the video communicates the platform's core value proposition and benefits. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, platform explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 = 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
