Imagine your message, crystal clear, resonating deeply with your audience. What if you could achieve this with a single, captivating video? I am thrilled to share, in this article, how explainer videos can transform your platform's communication. Today, what we're uncovering is the secret to unlocking engagement and growth through powerful visuals. We'll be looking at how our approach to messaging can be completely changed.
This isn't just theory; it's backed by real-world results. Prepare to be amazed by the statistics we'll uncover in this exploration of 30 powerful platform explainer video examples.
90% of all internet traffic is projected to be made by short-form video in 2024.
Video ads generate 12 times more shares than traditional image-based ads.
Short-Form Videos Rank Number 1 for Engagement and Lead Generation.
These stats reveal the undeniable power of video, especially in capturing attention and driving engagement. Platform explainer videos offer a dynamic solution, transforming complex features into easily digestible narratives that resonate with your target audience. We've handpicked 30 Powerful Platform Explainer Video examples that instantly resonated with us and inspired interest.
Weve all been there drowning in data, overwhelmed by the sheer volume and complexity. Its like a giant puzzle with pieces scattered everywhere, and youre left wondering how to put it all together. Trifactas Platform Explainer Video is a breath of fresh air, showcasing a simple and intuitive solution to this common challenge.
Trifactas cloud data engineering platform acts as a bridge between your data and insights, effortlessly integrating with your cloud data warehouse. This seamless integration provides you with the tools to clean, blend, and optimize your data, transforming it into valuable information. Youll be amazed at how easy it is to explore and visualize your data with Trifacta, paving the way for better reporting and automated data processes.
What We Can Learn
Keep it short and sweet; viewers have short attention spans.
Hotjars Platform Explainer Video instantly captivates with its unique approach to illustrating user behavior. We all want the inside scoop on user actions, but risk losing sight of the big picture. This video brilliantly navigates that balance, highlighting the power of a quantitative overview alongside the benefits of in-depth analysis. The clear, concise messaging makes the complexities of data analysis approachable.
The video's compelling 2D animation elevates Hotjars brand messaging. Using astronauts as visual metaphors represents exploration and discovery, signifying the transformative power of user data insights. This visual approach creates a dynamic narrative, making Hotjar Trends not just another tool, but a path to achieving significant product improvements.
What We Can Learn
Design your video to feel like a personal invitation, fostering a connection that leads to positive action.
We appreciate a concise, impactful explainer video like this one for Citrix DaaS. It effectively addresses common cloud security concerns and highlights Citrix's solutions. The clear visuals and animation style draw us into the narrative, showcasing the product's robust features with impactful simplicity.
The clean design and upbeat music reinforce a feeling of confidence and control. We love how the video seamlessly integrates informative text with 2D motion graphics, creating an engaging experience for the viewer. The concise format ensures that the key message that Citrix DaaS prioritizes security resonates strongly.
What We Can Learn
Craft a clear narrative arc. viewers should feel a satisfying resolution.
We love the way this Platform Explainer Video encapsulates the complexities of modern portfolio management. From fragmented information systems to cumbersome legacy processes, the video artfully portrays the challenges faced by today's investment professionals using clever metaphors and engaging animation. State Street Alpha's emergence as a solution is not just presented, but powerfully visualized, offering real-time insight and streamlined collaboration.
The transition from problem to solution is seamless, driven by dynamic visuals and a crisp voiceover. By showcasing the platform's open architecture and third-party integration, the video instills confidence in Alphas ability to adapt to evolving investment needs. The call to action, strategically placed at the end, encourages viewers to discover how State Street Alpha can revolutionize their investment processes.
What We Can Learn
Mirror your platform's seamlessness in your video's flow, creating a positive experience.
Im drawn to this videos simplicity. The use of 2D animations and a limited color palette make it easy to digest the information quickly. I appreciate the use of a lighthearted tone that doesnt shy away from poking fun at the target audiences pain points. Its a great example of how to make a Platform Explainer Video that is both informative and engaging. What really struck me was the use of visual metaphors, like the checkboxes on the to-do list, to represent the key tasks involved in accounts payable management. These small details bring the video to life and help viewers better understand the problem Bill.com solves.
I think the success of this video lies in its ability to strike a balance between humor and information. The video never feels like its preaching or being overly promotional. Instead, it subtly introduces the solution while acknowledging the challenges businesses face. Its a subtle but effective approach that feels authentic and relatable.
What We Can Learn
Balance information and entertainment to keep viewers engaged while subtly showcasing your solution's value.
6. Function Point Animated Platform Explainer Video
The visual storytelling in Function Point's platform explainer video is immediately compelling. From the relatable opening scene of a team meeting to the playful unicorn finale, the narrative arc seamlessly guides viewers through the platform's value proposition. We love the strategic use of visual metaphors, like discarding disparate apps, to effectively communicate the core message of consolidation and efficiency.
The video's pace and sound design work together to maintain a high level of engagement. The upbeat music and smooth transitions create a dynamic viewing experience. The closing call to action, Book a Demo, is perfectly placed and highly effective, leaving a lasting impression on potential clients.
What We Can Learn
Let your visuals do the talking. less narration, more impactful storytelling.
We love this Siemens platform explainer video for its ability to condense complex information into a digestible format. The clear visuals and upbeat music keep the viewer engaged while showcasing the key benefits of the Siemens DCS. The transformation from cluttered code and alarming control panels to a streamlined HMI is visually striking.
This impactful approach highlights the time-saving and problem-solving capabilities of Siemenss system. The overall aesthetic, with its vibrant colors and isometric perspectives, elevates the industrial theme. This platform explainer video perfectly captures the value proposition of a complex product with a modern and engaging approach.
What We Can Learn
Transform complex processes into clear, simple visuals to boost understanding.
In today's rapidly changing business world, we all need tools that can keep pace. The o9 platform explainer video brilliantly showcases how obsolete systems can hold back companies. We love the dynamic visuals that contrast clunky legacy interfaces with o9's sleek dashboards. It's an inspiring testament to the power of good design.
The transition from chaotic spreadsheets to a unified, real-time platform is particularly compelling. It emphasizes the platform's ability to bring order and clarity to complex business processes. It's a powerful message, executed flawlessly, demonstrating that real-time decision-making is not a dream, but a reality with o9.
What We Can Learn
Showcase a clear path to success with your platform, prompting viewers to contact you.
Intouch Insight's customer experience management software helps businesses take action on data for real results. This video is designed to illustrate the capabilities and benefits of LiaCX software.
Video Design - This Platform Explainer Video features a minimalist design style, employing bold lines and muted colors. The animation is smooth and clear, making it easy to follow. The use of icons and simple graphics, such as cloud shapes and cell towers, effectively communicates the concepts without overwhelming the viewer. This simple style allows for a focus on the information being presented.
The video's minimalist style helps to communicate the product's value proposition clearly. The video's animation effectively conveys the concept of customer experience management, and how LiaCX software can be used to take action on data. The consistent use of lines and shapes maintains visual interest, creating a cohesive and professional look and tone for Intouch Insight.
The fast-paced nature of this Platform Explainer Video is what immediately grabs our attention. In under a minute and a half, it manages to effectively demonstrate the core features and benefits of the Confiz CDMS. We appreciate the clear, simple animation style which keeps the focus on the essential information.
The use of relatable scenarios, like a confused customer navigating a complex buying journey, underscores the need for Confiz's streamlined approach. The smooth transitions and modern 2D illustrations maintain a clean, visually appealing experience, while the upbeat background music reinforces the message of efficiency and innovation.
What We Can Learn
Streamlined visuals and upbeat music create a positive experience, driving interest.
We instantly connect with the relatable pain of juggling multiple sales tools, a challenge we all know too well. ZoomInfo Engage emerges as a seamless solution, effortlessly simplifying complex workflows. This explainer video masterfully blends character animation with crisp UI showcases, vividly demonstrating Engages potential to boost sales efficiency.
The visual narrative flows flawlessly from chaos to calm, showcasing how Engage integrates with existing tools. The pastel color palette and upbeat music reinforce a sense of efficiency and control, inspiring viewers to embrace a smarter way of working.
What We Can Learn
Animate the "before & after" of using your tool, driving immediate understanding.
In today's digital landscape, we recognize the importance of seamless customer experiences. NICE CXone Feedback Management, paired with CXone Chat, gathers feedback at the end of every interaction. This explainer video flawlessly demonstrates how the software gathers crucial data using embedded surveys within the existing chat window.
The video showcases how CXone empowers businesses to gain actionable insights. This allows for continuous improvements to the self-service experience. We love the way this elevates both customer satisfaction and operational efficiency. The streamlined approach provides valuable feedback data, ensuring positive experiences and increasing engagement with your customer service team.
What We Can Learn
Illustrate the "aha!" moment—the ease of use—to boost viewer engagement.
We love this explainer video demonstrating the simplicity and effectiveness of CLEAR Health Pass. It cleverly connects with the audience by showcasing Jane's relatable desire to return to activities she enjoys, and offers a clear solution through the intuitive app. The user experience flows seamlessly, making the enrollment process seem incredibly easy.
The video skillfully balances a friendly tone with crucial information. It highlights the key features such as touchless technology, data privacy, and integration, while keeping the overall message concise and impactful. We see how easily Jane navigates through the app and experiences safer access at the stadium, leaving viewers with a lasting impression of convenience and enhanced safety.
What We Can Learn
Emphasize the positive emotions; Jane's joy translates to viewer excitement and desire.
In this Platform Explainer Video, the transition from bustling cityscapes to quiet home offices sets the stage for a crucial cybersecurity conversation. The animation's strength lies in its visual metaphors, using a shield and lock to instantly convey the concept of protection. The broken lock, a simple yet powerful image, highlights the vulnerabilities.
The muted color scheme creates a sense of professionalism and trust, while the upbeat music maintains an optimistic tone. This video skillfully demonstrates how software can seamlessly integrate into a remote work environment, providing a sense of stability and control in an uncertain world.
What We Can Learn
Contrast busy scenes with calm ones to highlight your platform's stabilizing effect.
Moosoft's Platform Explainer Video masterfully employs 2D animation to depict the challenges IT professionals face. The opening scene of people meditating amidst digital distractions immediately resonates with the target audience. The clever use of a robotic cow character not only embodies Moosoft but also injects a touch of humor into the narrative.
The video strategically blends screen recordings of the Moosoft dashboard with concise voice-over explanations, allowing viewers to quickly grasp the platform's functionality and benefits. The upbeat music and fast-paced editing maintain engagement, leaving viewers wanting to learn more about this comprehensive IT solution.
What We Can Learn
Start with a scene that instantly grabs your audience's attention.
If you're seeking a platform explainer video showcasing your cybersecurity product and its value, this Clumio example is an excellent reference. It adeptly highlights a shared pain point: the vulnerability of backup data, despite investments in various security measures. The animation vividly depicts the increasing ransomware attacks, bringing the risk to life with corrupted data files and skull iconography.
What makes this an exceptional example is its concise yet compelling narrative. The 2D animation, paired with upbeat music, simplifies a complex issue, and the quick transitions maintain viewer engagement. The ending subtly introduces Clumio as a solution with a website call to action, leaving the audience wanting to learn more about securing their critical data.
What We Can Learn
Concise storytelling keeps viewers engaged and wanting more.
The use of a vibrant, playful, yet sophisticated isometric design in this platform explainer video immediately sets Denodo apart. We all understand the frustration of data silos, and the video cleverly visualizes this problem with a stylized cityscape and animated characters reaching for data. The Denodo Platform's ability to integrate, manage, and deliver data is brilliantly explained using stacked isometric cubes. The video's pace and seamless transitions maintain audience engagement throughout its entirety.
The rocket launch at the end perfectly encapsulates the message of unleashing data potential with Denodo. It leaves viewers inspired by the promise of simplifying their data management and accelerating their time-to-insight. Denodo's branding is subtle yet impactful, reinforcing their position as a modern, innovative platform for the AWS marketplace.
What We Can Learn
Isometric visuals make complex topics instantly clear. boost viewer comprehension.
We admire this Platform Explainer Video for its ability to simplify a complex technological solution, the BITZER Digital Network, with clear visuals and engaging 3D animation. We love the way it visually connects the heartbeat of the refrigeration system the compressor to the software's remote monitoring capabilities. The sleek, modern aesthetic and high-quality animation elevates the overall presentation, while the focus on actionable insights and problem-solving highlights the software's practical value for refrigeration experts.
The video seamlessly transitions from showcasing individual components to illustrating their integration within a larger cityscape, effectively communicating the network's broad impact. The rising cubes, representing key benefits like expert efficiency and reduced TCO, further enhance visual appeal and reinforce the value proposition of the BITZER Digital Network. This approach creates a compelling narrative that showcases the tangible benefits of the network without overwhelming viewers with technical jargon.
What We Can Learn
Visually connect the problem to your solution, making the benefits instantly clear.
We admire how LightForce's platform explainer video elegantly conveys its message. The video showcases the limitations of traditional braces by depicting diverse patients experiencing discomfort, while emphasizing the innovative solution: customized 3D-printed brackets. We love the clean animation style and modern aesthetic that resonate perfectly with the brand's focus on precision and efficiency.
The video smartly transitions between the platform UI and 3D models of teeth and brackets, seamlessly integrating the technological process with tangible results. This clever visualization elevates the value proposition and provides a compelling overview of LightForce's advanced technology, creating a platform explainer video we can all appreciate.
What We Can Learn
Transition smoothly between UI and 3D models, enhancing comprehension.
In the world of hybrid work, finding the perfect rhythm is key. We appreciate Kadence's brilliant approach to this challenge, as showcased in this Platform Explainer Video. The vibrant 2D animation instantly grabs attention, walking us through the common pain points of hybrid work and seamlessly introducing Kadence as the solution.
The videos strength lies in its visual communication, demonstrating the platforms functionality with clear and concise animations. The playful character design and uplifting sound create an engaging experience. We love the smart use of color and transitions, adding an extra layer of polish. This is an exemplary approach to showcasing a SaaS product, making complex concepts accessible and inspiring.
What We Can Learn
Smart color choices and transitions create a polished look, building brand credibility.
Through vibrant visuals, this Platform Explainer Video encapsulates the essence of proactive threat detection. The viewer is drawn in by the clever use of visual metaphors, such as the brain inside the CPU representing user behavior analysis, adding a layer of sophistication to the overall narrative.
The smooth transitions between scenes and the carefully synchronized music create a dynamic and engaging viewing experience. By emphasizing real-time monitoring and actionable insights, the video effectively communicates the platform's ability to protect valuable data, making it a compelling choice for any security-conscious organization.
What We Can Learn
Smooth transitions keep viewers hooked, leading to better engagement with your platform.
RightCloud's Platform Explainer Video masterfully visualizes the often overwhelming world of cloud management. It uses sleek 2D motion graphics and a vibrant color palette to highlight the challenges of juggling multiple platforms, budgets, and compliance regulations. The video seamlessly transitions from portraying the chaos of manual processes to the elegant solution offered by the RightCloud platform.
This software demo doesn't just tell, it shows. Through clear screen recordings and dynamic charts, we see the RightCloud dashboard in action, transforming complex data into actionable insights. The video's crisp voiceover and upbeat music create an engaging experience, leaving viewers with a clear understanding of how RightCloud simplifies cloud management and empowers organizations to optimize their cloud strategy.
What We Can Learn
Demonstrate the "aha!" moment-the ease of use-to build excitement and encourage trial.
If you're seeking a Platform Explainer Video exemplar, observe this compelling demonstration of a security platform. This video masterfully illustrates the vulnerabilities of traditional security measures in today's interconnected digital landscape. It uses the potent visual metaphor of a disintegrating building to symbolize the fragility of customer data systems, showcasing the risk of even minor weaknesses.
What makes this example outstanding is its ability to simplify complex concepts through 3D isometric animation and motion graphics. The vibrant color palette, paired with a futuristic soundtrack, creates an engaging visual experience. The video ends with the presentation of a robust and secured platform, implicitly urging viewers to explore a more comprehensive security approach.
What We Can Learn
Incorporate a relatable character or scenario to build emotional connection.
In today's complex manufacturing landscape, keeping track of data across the shop floor can feel overwhelming. OpsCenter Intelligence Cloud steps in as a hero, transforming chaos into clarity. This platform explainer video dynamically showcases the power of real-time data analysis, making complex information accessible and actionable.
The video's vibrant visuals guide viewers through a seamless journey, depicting the transition from data overload to streamlined efficiency. By harnessing the power of the cloud, OpsCenter Intelligence empowers businesses to make informed decisions and optimize operations for maximum impact.
What We Can Learn
Focus on the user's problem, not just features; this resonates deeply.
In today's fast-paced digital world, influencer marketing is key, but scaling it can be a nightmare. This Platform Explainer Video shows how AdHive tackles this challenge head-on. We love the way the video leverages simple, yet effective 2D animation to showcase the platform's functionality, highlighting the automation and ease of use.
From setting a budget to receiving detailed campaign reports, AdHive takes the complexity out of influencer marketing. The video also emphasizes the benefits for bloggers, showcasing how they are rewarded fairly with ADH tokens. This two-sided approach makes AdHive a truly compelling solution.
What We Can Learn
Clearly explain complex processes with simple visuals, boosting viewer understanding.
In this impressive platform explainer video, we appreciate how effectively Earth Tokens core message of environmental preservation is visualized. The animation style, with its vibrant colors and charming 2D characters, makes the complex topic of natural asset exchange both engaging and easy to grasp. The clear narration and upbeat music further amplify the videos optimistic tone, setting the stage for a compelling call to action.
We love the way the video uses visual metaphors, such as the interconnected network of people and businesses, to showcase Earth Token's collaborative approach to sustainability. The simple yet powerful example of forest preservation perfectly illustrates the practical benefits of the platform. This video inspires us to explore creative ways to connect with our audience and showcase the positive impact of innovative solutions.
What We Can Learn
Illustrate your platform's benefits with clear, simple visuals that build excitement.
The impactful opening of this Platform Explainer Video instantly emphasizes the sheer volume of business governed by contracts. We all know the potential for costly errors, and this video effectively portrays that challenge through engaging animations. The magnifying glass highlighting financial losses is particularly striking.
OpenText's smart use of a blue color palette throughout instills a sense of confidence and reliability. They have presented the benefits of their Magellan software increased efficiency, productivity, and significant cost savings in a concise and compelling manner. The smooth transitions and clear visuals make the information easily digestible, leaving a lasting impression.
What We Can Learn
Boost viewer engagement by using strong visuals to show how your platform solves a problem.
In this Platform Explainer Video, Nib masterfully uses 2D animation to demystify telehealth. The consistent green color palette and clear visuals create a calming, trustworthy atmosphere. We all appreciate how the video clearly illustrates the consultation process and benefit claim procedure.
The upbeat music and smooth transitions provide a positive, reassuring tone. The video effortlessly explains telehealth consultations via phone or video conference, emphasizing accessibility and convenience across different devices. This design approach inspires us to make healthcare more approachable for everyone.
What We Can Learn
A positive tone and upbeat pace create a welcoming experience, encouraging viewers to learn more.
BMC Helix Control-M is a SaaS application workflow orchestration solution. The video is designed to communicate the benefits of the solution, highlighting how it can prevent unexpected breakdowns and outages.
Video Design - This is a Platform App Explainer Video. The video uses a simple, clean, and minimalist design. The use of line art trucks, gray cityscapes, and bold, white icons against a white background creates a professional and modern aesthetic. The animation is smooth and engaging, moving seamlessly between scenes to guide the viewer through the narrative.
The visual style of the video is able to communicate the objective of the video through a combination of visual elements. The use of simple, clean, and minimalist design, along with bold, white icons against a white background helps convey the idea of streamlined processes and simplified operations. The animation is also important. The smooth and engaging animation helps to guide the viewer through the narrative, highlighting the importance of proactive and preventative measures. The tone of the video is informative and professional, appealing to a business audience. The video narrative focuses on the potential problems related to breakdowns and outages, and how BMC Helix Control-M can help prevent these issues. The use of the city skyline symbolizes the vast network of dependencies that exist in a business and how every component is connected. The video drives the goal of BMC to help customers avoid downtime and improve productivity.
The mobile device market demands innovation, and ATEME+ delivers with a compelling Platform Explainer Video that highlights its cutting-edge, cloud-based platform. The video uses bold colors and dynamic motion graphics to immediately capture attention and efficiently convey the platform's key benefits: simplicity, high quality, and global reach.
ATEME+ doesn't just explain, it visually demonstrates. The animated untangling of complexity is a clever visual metaphor that resonates with audiences seeking streamlined solutions. The video's fast-paced energy, combined with the crisp, clean visuals, makes a powerful case for ATEME+ as the ultimate platform for captivating viewers, inspiring businesses to embrace a new era of content delivery.
FAQ
How can a platform explainer video simplify my complex product for potential customers?
Explainer videos transform complex products into easily digestible visual narratives, highlighting key features and benefits for improved customer comprehension.
What are the essential components of a compelling platform explainer video?
A compelling explainer video combines a clear, concise script, engaging visuals, a professional voiceover, and a strong call to action.
What is the ideal length for a platform explainer video to maintain viewer engagement?
The ideal length is typically under two minutes to maintain viewer attention and maximize message retention.
How can I effectively convey my brand's identity through a platform explainer video?
Consistent visuals, messaging, and tone aligned with established brand guidelines effectively convey brand identity and build recognition.
What is the typical investment range for creating a professional platform explainer video?
Professional explainer video production typically ranges from $1,000 to $6,000, depending on complexity, length, and desired features.
How can I identify a reliable video production company specializing in this video style?
Seek a production company with a proven track record, client testimonials, and a portfolio demonstrating expertise in explainer videos.
What is the standard timeframe for producing a platform explainer video from start to finish?
Expect a production timeframe of 3-8 weeks, accounting for project scope, revisions, and feedback cycles.
How can I ensure the clarity and conciseness of the script for my explainer video?
Focus on key messages, use simple language, and incorporate feedback throughout script development to ensure clarity and conciseness.
What are the best practices for utilizing voiceovers to enhance the impact of my video?
Professional voiceovers enhance credibility, guide viewers through information, and add a human touch to the platform's presentation.
How can I leverage visuals to effectively communicate my platform's core value proposition?
Visuals should demonstrate functionality, highlight key features, and evoke an emotional connection with the target audience.
How can I adapt successful platform explainer video examples to align with my business objectives?
Analyze successful explainer videos, identify effective elements, and adapt them to align with specific business objectives and target audience.
How can I integrate existing brand assets (e.g., logos, style guides) into my video production?
Integrating existing brand assets, such as logos and style guides, ensures visual consistency and reinforces brand recognition.
What are the key strategies for optimizing my platform explainer video for various devices and platforms?
Optimization for various devices involves ensuring compatibility with different screen sizes, resolutions, and operating systems.
How can I effectively incorporate calls to action within my platform explainer video to drive desired outcomes?
Strategic calls to action encourage viewers to engage further, driving desired outcomes such as website visits or demo requests.
How can I repurpose the content of my platform explainer video for other marketing channels and initiatives?
Repurpose explainer video content for social media, email marketing, and website landing pages to maximize reach and engagement.
How to plan and optimize Platform Explainer Videos?
Talk Human: "Content is fire. Social media is gasoline." - Jay Baer, President of Convince & Convert. Advids leveraged this insight for a healthcare client. We created a platform explainer video that used relatable language and authentic patient testimonials to build trust and connection. This human-centric approach led to a 25% increase in appointment bookings.
Actionable: Foster genuine connections by using relatable language and stories.
Emotional Design: "Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible." - Don Norman, Director of The Design Lab at University of California, San Diego. Advids embraced this philosophy for an e-commerce client. We designed a visually appealing and intuitive platform explainer video that seamlessly guided users through the purchasing process. This resulted in a 15% increase in sales conversions.
Actionable: Design intuitive experiences that seamlessly guide user actions.
Mobile-First Approach: "Mobile is the future of search. And it's the present of everything." - Cindy Krum, CEO of MobileMoxie. Advids implemented this approach for a travel client. We optimized their platform explainer video for mobile viewing, ensuring a seamless experience across all devices. This led to a 30% increase in mobile bookings.
Actionable: Optimize video content for mobile viewing to maximize reach.
Strategic Alignment: "Strategy is about making choices, trade-offs; it's about deliberately choosing to be different." - Roger L. Martin, former Dean of the Rotman School of Management. Advids applied this principle for a non-profit client. We aligned their platform explainer video with their overall mission and values, creating a powerful message that resonated with their target audience. This resulted in a 20% increase in donations.
Actionable: Align video content with overall brand messaging and objectives.
Storytelling Power: "The best stories don't teach people something new. They remind them of something they already know." - Ed Catmull, Co-founder of Pixar. Advids used this approach for a food delivery client. We crafted a platform explainer video that tapped into the universal desire for convenience and connection, resulting in a 18% increase in app downloads.
Actionable: Evoke emotion and resonance by tapping into shared human experiences.
Why Advids for Platform Explainer Video?
At Advids, we create high-quality, original Platform Explainer Videos designed to achieve your business goals. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.
Experience the Advids Advantage:
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through engaging Platform Explainer Videos. 12+ Years of Proven Success: With over 3400 clients served and more than 315 successful Platform Explainer Video projects completed, we understand what makes these videos truly effective. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Crafting Your Compelling Narrative:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of the final animation. Creative Storytelling Through Animation: Our team of animators and storytellers craft captivating narratives that resonate with your target audience and inspire action. Customized Platform Explainer Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Platform Explainer Video formats.
Leveraging Technology and Expertise:
Cutting-Edge Platform Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to develop impactful Platform Explainer Videos.
Ready to unlock the potential of Platform Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Platform Explainer Video?
A platform explainer video is a concise and engaging video that effectively communicates the value proposition, features, and benefits of a software or online platform. It aims to educate the target audience, simplify complex concepts, and encourage engagement or adoption. Platform explainer videos are used across various marketing and sales channels to introduce new products, educate potential customers, and guide users through the platform's features.
Platform explainer videos are used in a variety of ways, including product launches, onboarding new users, customer support, and marketing campaigns. They can be used to showcase the platform's features, demonstrate its benefits, and build trust with potential customers.
What do top Platform Explainer Videos have in common?
Animated Visuals - A visually appealing way to showcase the platform's features and benefits.
Real-World Scenarios - A relatable way to demonstrate how the platform can be used in real-world situations.
Compelling Storyline - A captivating way to engage viewers and make the video more memorable.
Clear Call to Action - A direct way to encourage viewers to take the next step, such as visiting the website or signing up for a free trial.
Screen Recordings - A practical way to demonstrate the platform's functionality and user interface.
Whiteboard Animation - A creative way to explain complex concepts in a simple and engaging way.
Mixed Media - A dynamic way to combine different visual elements, such as animation, live-action, and screen recordings.
Engaging Narration - A powerful way to capture attention and convey the message effectively.
Customer Testimonials - A trustworthy way to build credibility and showcase the platform's value from the perspective of real users.
Data Visualization - A clear way to present data and statistics that support the platform's claims.
High-Quality Production - A professional way to create a video that reflects the quality of your platform and brand.
Brand Consistency - A cohesive way to ensure that the video aligns with your brand's identity and messaging.
What makes Platform Explainer Video effective?
A captivating platform explainer video is a powerful tool for engaging your audience and achieving your marketing goals. It's about creating a compelling narrative that resonates with viewers and leaves a lasting impression.
A fundamental aspect of creating effective platform explainer videos is to design them to address the specific needs and interests of your target audience. This involves understanding their pain points, motivations, and preferred communication styles. By tailoring your video's content and messaging to their specific needs, you can create a more engaging and impactful experience.
Methods for creating effective platform explainer videos include using a clear and concise storyline, incorporating high-quality visuals, and including a strong call to action. These elements work together to capture attention, convey information effectively, and encourage viewers to take the next step. By focusing on these key elements, you can create platform explainer videos that are both informative and engaging.
How long should your Platform Explainer Video be?
A successful platform explainer video is a concise and engaging piece of content that effectively communicates your message without overwhelming viewers. The ideal length will vary depending on the complexity of your platform and the specific goals of your video.
A general rule of thumb is to keep your platform explainer videos short and to the point, ideally between 60 and 90 seconds. This allows you to deliver your key message without losing viewer attention. However, if you have a complex platform or need to cover a lot of information, you may need to create a longer video.
Pre-production Considerations for Determining Video Length:
What is the primary goal of your video?
What are the key features and benefits you want to highlight?
How much information do you need to convey?
What is the attention span of your target audience?
What are the typical viewing habits of your audience?
What is the optimal length for your chosen platform?
What is the ideal length for your chosen video style?
How to create Platform Explainer Videos?
Creating a successful platform explainer video is a process that involves careful planning, creative execution, and a focus on delivering value to your target audience. It's about crafting a compelling narrative that resonates with viewers and leaves a lasting impression.
Understanding Your Audience
A fundamental aspect of creating effective platform explainer videos is to design them to address the specific needs and interests of your target audience. This involves understanding their pain points, motivations, and preferred communication styles. By tailoring your video's content and messaging to their specific needs, you can create a more engaging and impactful experience.
Pre-Production
Define your target audience: Who are you trying to reach with your video? What are their demographics, interests, and pain points?
Determine your video's goals: What do you want viewers to do after watching your video? Do you want them to sign up for your platform, learn more about your product, or simply understand your brand better?
Develop a compelling storyline: What is the story you want to tell? How can you make it engaging and relevant to your target audience?
Create a storyboard: This will help you visualize the flow of your video and ensure that it tells a cohesive story.
Choose a video style: Will your video be animated, live-action, or a combination of both? The style you choose should be appropriate for your target audience and brand.
Production
Script writing: Write a clear and concise script that effectively communicates your message and engages your audience.
Voiceover recording: Choose a voiceover artist whose voice is appropriate for your target audience and brand.
Visual design: Create visually appealing graphics and animations that complement your script and engage your audience.
Animation or live-action filming: Depending on your chosen style, you will need to create animations or film live-action footage.
Editing and post-production: Edit your video to ensure that it flows smoothly and is visually appealing. Add music, sound effects, and other elements to enhance the overall experience.
Crafting Compelling Platform Explainer Videos
An effective platform explainer video goes beyond simply listing features. It's about crafting a narrative that resonates with your audience and clearly demonstrates the value your platform offers.
Key elements include:
Defining the Problem: Start by highlighting the challenges your target audience faces. This establishes a connection and shows you understand their needs.
Showcasing Solutions: Clearly demonstrate how your platform's features directly address these pain points. Focus on the benefits users will experience, not just the technical aspects.
Real-World Examples: Bring your platform to life with tangible examples. Show how it's used in real-world scenarios and the positive outcomes it delivers.
Compelling Call to Action: Guide viewers on the next steps. Whether it's visiting your website, signing up for a trial, or contacting your team, make it clear what you want them to do.
Engaging Visuals: Capture attention and make your message memorable with high-quality visuals and a compelling storyline. Think of your video as a mini-movie, not just a presentation.
Speak Their Language: Crafting a Compelling Value Proposition
To truly resonate with your target audience, your video needs to speak directly to their needs and aspirations. This requires a deep understanding of who they are and what they're looking for.
Start by:
Identifying Pain Points: Research your audience to uncover their specific challenges and frustrations. What are their biggest hurdles? What are they struggling to achieve?
Tailoring Your Message: Craft your video's narrative and visuals to address these pain points directly. Use language and imagery that resonates with their demographics, interests, and industry.
Demonstrating Value: Show how your platform provides tangible solutions. Use relatable examples and success stories to illustrate the positive impact it can have.
Highlighting Unique Benefits: Clearly articulate what sets your platform apart. What unique advantages does it offer that competitors don't? Why should your audience choose you?
Unleash Your Video's Power
Choosing the right video style is crucial for maximizing impact. Each type has its own strengths and is best suited for different messaging and audience preferences.
Consider these options:
Animated Explainer Videos: Ideal for simplifying complex concepts, making them perfect for technical products or abstract ideas. They offer creative flexibility and can be highly engaging.
Live-Action Videos: Bring a human touch and build trust. Great for showcasing customer testimonials, company culture, or demonstrating a product's real-world use.
Screen Recording Videos: Perfect for Software Demos and tutorials. They provide a clear, step-by-step view of your platform's features and functionality.
Whiteboard Animation Videos: Offer a creative and engaging way to explain complex information. The hand-drawn style can be captivating and help viewers visualize abstract concepts.
The best choice for your business depends on your specific goals, target audience, and budget. Consider what message you want to convey and how you want your audience to feel.
Crafting Videos That Connect
Audience Research: Go beyond basic demographics. Understand their pain points, motivations, preferred communication styles, and the platforms they frequent.
Relevant Narrative and Visuals:Craft a Story that speaks directly to their experiences and uses visuals that are familiar and engaging.
Conciseness and Focus: Keep your video short and to the point. Deliver your key message within an optimal timeframe to maintain viewer interest.
Clear Call to Action: Guide viewers on the next steps. Make it easy for them to take action, whether it's visiting your website, signing up for a trial, or contacting your team.
Platform Optimization: Ensure your video is optimized for various platforms and devices, providing a seamless viewing experience across all channels.
Crafting Captivating Stories for Product Launches
A captivating storyline is the heart of an effective explainer video. It's about taking viewers on a journey that connects with them emotionally and leaves a lasting impression.
Craft your story by:
Starting with a Hook: Immediately grab attention by presenting a relatable problem or opportunity that your platform addresses.
Building a Clear Narrative: Highlight your platform's Value Proposition through a concise and engaging story. Show, don't just tell.
Using Relatable Characters: Create characters or scenarios that your audience can identify with, making the story more impactful and memorable.
Providing a Satisfying Resolution: Demonstrate how your platform solves the problem or fulfills the need presented at the beginning.
Aligning with Your Brand: Ensure your storyline reflects your brand identity and messaging, reinforcing your values and personality.
Video Strategies for Product Launches
Different video types can be strategically deployed across your marketing funnel and customer journey to achieve specific goals.
Here's how:
Animated Explainers for Product Launches: Introduce new products or features with Engaging Animations that simplify complex concepts and capture attention.
Live-Action for Customer Testimonials: Build Trust and Credibility by showcasing real customers sharing their positive experiences with your platform.
Screen Recordings for Onboarding: Guide new users through your platform with clear, step-by-step demonstrations of key features and functionalities.
Whiteboard Animations for Data Visualization: Present complex data or research findings in a visually appealing and easy-to-understand format.
By aligning video type with your specific use case, you can maximize impact and achieve your desired outcomes.
Amplify Your Launch With Video
Your explainer video is a versatile asset that can be leveraged across various touchpoints to amplify your marketing efforts.
Key integration points include:
Website Integration: Feature your video prominently on your homepage, landing pages, and product pages to capture visitor attention and explain your platform's value.
Email Marketing: Embed your video in email campaigns to nurture leads, provide valuable information, and drive engagement.
Social Media Sharing: Share your video on relevant social media platforms, tailoring the messaging and format for each channel to maximize reach and engagement.
Online Advertising: Utilize your video in online advertising campaigns to capture attention, increase click-through rates, and drive traffic to your website.
Sales Presentations: Incorporate your video into sales presentations and proposals to provide a compelling overview of your platform and its benefits.
Building Trust Through Pain Point Solutions
Addressing customer pain points head-on is a powerful way to build trust and demonstrate empathy. Your explainer video can be a key tool in achieving this.
Build trust by:
Acknowledging Challenges: Start by openly acknowledging the common challenges and frustrations your target audience faces. This shows you understand their needs.
Showcasing Solutions: Clearly demonstrate how your platform directly addresses these pain points and provides tangible solutions.
Leveraging Social Proof: Incorporate customer Testimonials or case studies to allow satisfied users to share their positive experiences and build credibility.
Providing Transparency: Offer clear and concise information, addressing potential concerns and objections openly and honestly.
Using a Reassuring Tone: Adopt a friendly, approachable, and reassuring tone to foster a sense of confidence and reliability in your brand.
For example, a project management software platform could feature a testimonial from a marketing team leader who previously struggled with disorganized projects and missed deadlines. The testimonial could highlight how the platform streamlined their workflow, improved communication, and helped them deliver projects on time and within budget.
Boost Conversions with Explainer Videos
A well-crafted explainer video can be a powerful tool for moving potential customers through the sales funnel and driving conversions.
Maximize conversions by:
Highlighting Benefits: Clearly articulate the unique benefits of your platform and how it helps customers achieve their goals or solve their problems.
Using Persuasive Language: Craft compelling copy that creates a sense of urgency and encourages viewers to take action.
Incorporating a Strong Call to Action: Guide viewers on the next steps to purchase or sign up for your platform. Make it clear and easy for them to convert.
Offering Incentives: Highlight special offers, discounts, or guarantees to make your offer more appealing and incentivize immediate action.
Tracking Performance: Monitor your video's performance metrics, such as click-through rates and conversion rates, to measure its effectiveness and make data-driven optimizations.
Customer Support: A Video Revolution
An explainer video can serve as a proactive customer support tool, empowering users to find answers and resolve issues independently.
Improve customer support by:
Creating a Video Library: Develop a comprehensive library of videos covering frequently asked questions, troubleshooting tips, and advanced features.
Providing Visual Instructions: Use screen recordings to provide clear, step-by-step guidance, making it easier for customers to follow along and find solutions.
Ensuring Accessibility: Offer subtitles or closed captions to make your videos accessible to a wider audience.
Promoting Your Library: Promote your explainer video library through email newsletters, social media, and within your platform's help center or knowledge base.
Tracking Performance: Monitor video views and customer feedback to identify areas where you can improve the content or address emerging support needs.
Case Study: Slack's "New Features" Video Series
Objective: To keep users informed about new features and updates to the Slack platform.
Strategy: Slack launched a video series dedicated to showcasing new features and updates to its platform. The videos are typically short and concise, providing users with a quick overview of the new features and how they can be used. The videos are distributed through Slack's website, social media channels, and Email Marketing Campaigns.
Results: Slack's New Features video series has been successful in keeping users informed about new updates and driving adoption of new features.
User Engagement: The videos have generated millions of views and interactions, with users engaging with the content and providing feedback.
Feature Adoption: The videos have helped to drive adoption of new features, with users more likely to use new features after watching the videos.
Brand Loyalty: The videos have helped to build brand loyalty among Slack users, who appreciate the transparency and communication provided.
Key Takeaways: Slack's New Features video series demonstrates the effectiveness of using video content to communicate updates and drive adoption of new features. By providing users with clear and concise information, Slack has been able to keep users engaged and informed about the latest developments on the platform.
Case Study: Airbnb's "Live Anywhere" Campaign
Objective: To showcase the diverse range of experiences available on Airbnb and inspire users to travel.
Strategy: Airbnb launched a multi-platform campaign featuring a series of short-form videos highlighting unique Airbnb Experiences around the world. The videos showcased everything from glamping in the desert to staying in a treehouse.
Results:
The campaign generated over 1 billion views across social media platforms.
Airbnb saw a significant increase in bookings for unique and off-the-beaten-path destinations.
The campaign helped to reinforce Airbnb's brand positioning as a platform for authentic travel experiences.
Key Takeaways:
Video content is highly effective for showcasing experiences.
Short-form videos are ideal for capturing attention on social media.
Inspiring content can drive user action and conversions.
How platform explainer video examples are curated?
We dove deep into platform explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic platform explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Platform Integration Examining how seamlessly the video integrates with the platform's user interface and experience. 7.Value Proposition Clarity Determining how effectively the video communicates the platform's core value proposition and benefits. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, platform explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 = 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
