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Published: January 2, 2025

How Much Does Process Animation Video Production Cost In 2025?

On average, animated process video pricing can range from $900 and $4,000, with starting estimates as low as $1,100. We've found that many popular video styles like whiteboard animation, 2D character animation, and motion graphics animation, fall within these costs; however, motion graphics animation videos often have a tighter average cost range of $2,000 and $3,000 and a quicker 2 to 4 week project timeline.
Process Animation Video
methodology:
  • Join the 3,400+
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 Advids
Process Animation Video Pricing

  • Advids Expertise
    • 48 award-winning creative team members specializing in animated process videos.
    • Full-service video production for impactful marketing, leveraging whiteboard and 2D character animation expertise.
    • Custom design motion graphics animation videos, delivering unique brand messaging.
  • What Sets Advids Apart

    At Advids, our animation video specialists are ready to help you boost conversions with compelling video ads. We leverage proven strategies and cutting-edge creative expertise.

    • Compelling Narratives: We craft engaging stories that resonate with your audience and clearly communicate your message.
    • Impactful Visuals: Our team creates stunning visuals that capture attention and leave a lasting impression.
    • Strategic Calls-to-Action: We design persuasive calls-to-action that drive conversions and achieve your marketing goals.
    • Expert Animation: We deliver high-quality animation that is both visually appealing and effective.

 

Join the 3,400+
trusting Advids to elevate your brand with compelling process animation video. Many video providers rely on generic templates. That’s not how we create at Advids.

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Key Takeaways

  • 83% of businesses are happy with the return on investment (ROI) they receive from videos.
  • 37% of businesses use a data-driven strategy for their videos.
  • 62% of businesses plan to increase spending on platform marketing videos in 2025.
  • 18% of businesses are willing to experiment with new video formats and strategies.
  • 49% of businesses say they're currently using, or are open to using, a video production agency for their video production.

Factors

What factors influence the cost of process animation video creation?

Understanding the factors that influence process animation video costs empowers you to make informed decisions. Let's break down the key elements that can affect your budget.

Primary Factors:

1. Video Length: A longer process animation video, say three minutes versus one, requires more animation and therefore increases production time and cost.
2. Video Design Complexity: Intricate designs, like those in an Isometric Software Visualization, require more expertise and time, impacting the overall cost.
3. Video Production Scope: Extensive pre-production, such as detailed storyboarding for a Motion Graphics Product Demo, adds to the project's cost.

Secondary Factors:

4. Scriptwriting & Storyboarding: A complex script and detailed storyboard for your process animation video will require more time and effort.
5. Number of Revisions: While unlimited revisions can seem appealing, excessive changes to your process animation video can extend the project timeline and increase costs.
6. Motion Graphics Style Complexity: Highly detailed animations or complex micro-interactions in your process animation video will require more specialized skills and time.

How to optimize process animation video creation budget?

Managing your process animation video budget requires understanding the six factors that can impact the cost by as much as 40%. A well-structured budget helps create engaging videos without overspending. Ready to start? Engage a video production agency early and allow them to tailor a quote to your specific process animation needs. 18% of businesses are willing to experiment with new video ad formats and strategies, so consider this when planning your budget.

Our simple budgeting guidelines are:

Define Must-Haves: Prioritize essential elements for your process animation video. What’s truly necessary?
Early Agency Collaboration: Involve your chosen agency early for tailored quotes and expert guidance.
Strategic Flexibility: Be open to cost-effective alternatives that maintain your core message.

How to get exact budget for your process animation video production?

Getting an accurate budget starts with clear communication and strategic planning. By following these steps, you can secure a price that aligns with your vision and resources. What’s your goal?

Engage with your chosen agency and provide them with 1-2 reference process animation videos, a clear brief outlining your objectives, and a basic video outline. Request a detailed scope of work outlining project milestones, payment terms, revision flexibility, and potential future video updates. Inquire about any premium extras included in their package and what creative input they expect from your team. 49% of businesses are open to using a video production agency, so finding the right fit is crucial.

Explore Discounts: Ask about potential discounts for long-term partnerships or project-specific offers. This can save money.
Negotiate Strategically: Don't hesitate to negotiate a special price. Clearly communicate your budget and expectations. Any questions?
Transparency is Key: Ensure the agency clearly outlines all costs associated with your process animation video production. This can affect the cost.
Payment Structure: Discuss the payment schedule and ensure it aligns with your budget and project milestones.
Client Expectations: Understand the agency's expectations regarding your involvement in the creative process.
Future Updates: Discuss the process and cost for future updates or revisions to your process animation video. 37% of businesses use a data-driven creative strategy, so consider how future updates might fit into your overall strategy.

Overall average cost of process animation video

The average cost of a 60-second process animation video is $3,240, with prices ranging from $1,000 to $16,000.

  • Key factors affecting the cost include production quality, customization, and the provider's geographic location.
  • We identified a 'sweet spot' between $3,500 and $8,300, balancing quality, customization, and value.
  • Geographical spending on process animation production -

  • US-based companies spend average of $6,690 for 60 seconds
  • European companies spend average of $4,320 for 60 seconds
  • Asian companies spend average of $1,950 for 60 seconds
  • Companies types and their animation video production budgets -

  • For startups and SMB businesses, a budget of $1,200 to $3,500 is recommended for an optimal balance of affordability and quality.
  • Founders of early stage companies, achieve the most rich content for better investment ROI, a budget of $1,650 to $4,250 is average spend per minute.
  • Enterprise companies spend a higher price for rich aesthetics and branding, an average of $4,700 to $8,300 for top quality videos.
  • With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 15% compared to previous year. Returning clients expect to get the same quality of process animation videos at a discounted price of 28% to 33% on average.

    Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.

    Process Animation Video Pricing List

    Understanding the nuances of each process animation video style empowers businesses to choose the perfect fit for their needs. We'll break down the scope of production for each style, including ideal length, use cases, video elements, production timeline, and cost, to help you make informed decisions.

    Below is average per minute pricing

    1. Whiteboard Animation Pricing: $900 - $1,900
    Use Cases: Onboarding, Product Demo, Training
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Hand-drawn animation, Simple icons, Text overlays
    Production Timeline: 2-3 weeks

    2. Kinetic Typography Pricing: $1,200 - $2,200
    Use Cases: Promo videos, Social media ads, Event announcements
    Ideal Length: 15 seconds, 30 seconds
    Video Elements: Moving text, Dynamic fonts, Background music
    Production Timeline: 2-3 weeks

    3. Animated Icons + Transitions Pricing: $1,500 - $2,500
    Use Cases: Website explainer, App tutorial, UI/UX showcase
    Ideal Length: 15 seconds, 30 seconds
    Video Elements: Animated icons, Seamless transitions, Background music
    Production Timeline: 3-4 weeks

    4. Screen Recording + Annotations Pricing: $1,800 - $2,800
    Use Cases: Software tutorial, Training video, Product demo
    Ideal Length: 30 seconds, 2 minutes
    Video Elements: Screen capture, Annotations, Voiceover
    Production Timeline: 3-4 weeks

    5. UI Mockup Animation Pricing: $2,000 - $3,000
    Use Cases: App demo, Website preview, Prototype showcase
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: UI elements, Interactive animations, Transitions
    Production Timeline: 4-5 weeks

    6. 2D Animated Software Demo Pricing: $2,500 - $3,500
    Use Cases: Software tutorial, Product explainer, Onboarding
    Ideal Length: 60 seconds, 2 minutes
    Video Elements: 2D characters, Backgrounds, Animated interface
    Production Timeline: 4-5 weeks

    7. Animated Explainer Pricing: $2,800 - $3,800
    Use Cases: Product overview, Service introduction, Brand storytelling
    Ideal Length: 60 seconds, 2 minutes
    Video Elements: Characters, Backgrounds, Storyline
    Production Timeline: 5-6 weeks

    8. Isometric Software Visualization Pricing: $3,000 - $4,000
    Use Cases: Complex system demo, Data visualization, Software architecture
    Ideal Length: 2 minutes, 3 minutes or longer
    Video Elements: Isometric visuals, 3D elements, Data representations
    Production Timeline: 5-6 weeks

    9. Motion Graphics Product Demo Pricing: $3,200 - $4,000
    Use Cases: Product launch, Feature highlight, Brand promotion
    Ideal Length: 30 seconds, 60 seconds
    Video Elements: Abstract shapes, Text animation, Dynamic transitions
    Production Timeline: 6-7 weeks

    10. 3D Software Product Demo Pricing: $3,500 - $4,000
    Use Cases: Software showcase, Product walkthrough, Feature demonstration
    Ideal Length: 60 seconds, 2 minutes
    Video Elements: 3D models, Animated interface, Realistic environments
    Production Timeline: 7-8 weeks

    How much does process animation video production cost?

    Ever wondered how much a process animation video *actually* costs? In our experience, process animation video production typically ranges from $900 to $4,000 for a one-minute video. A powerful statement: Remember, higher cost doesn't always equal higher quality, and smart planning can get you amazing results within your budget. Choosing the right style, like a Motion Graphics Product Demo, depends on your message and budget. We include scriptwriting, voiceover, music licensing, and revisions, sometimes as standard, sometimes as add-ons depending on the package. Many studios offer tiered packages—basic, standard, and premium—with varying features and price points. Most businesses see a positive ROI from these videos. Costs vary based on video length, complexity, and post-production needs. A 30-second video might be perfect for a quick product overview, while a 60-second video allows for deeper dives into complex processes. Custom production means your video is tailored to your specific needs and brand, unlike generic templates. This bespoke approach can significantly elevate your returns. One tip: Prioritize clear communication of your process over flashy visuals to balance quality and affordability.

    How does process animation video creation pricing work?

    comparing quotes can be tricky. Don't just look at the bottom line; evaluate expertise. A higher price might reflect a more experienced team and superior production quality. One often overlooked factor is the value of revisions. Unlimited revisions can save you money and headaches down the line. If your goal is brand awareness, a shorter, punchier Animated Explainer video might be more effective than a longer, more detailed one. Approach pricing strategically, aligning your video goals with your budget.

    Data roundup
    Do you plan to increase or decrease video content budget?

    What is the average pricing range for custom process animation video creation?

    For truly custom process animation, consider an Isometric Software Visualization. This style involves intricate 3D modeling and animation, demanding a high level of expertise. If you need to showcase complex software functionality in a visually engaging way, this is your go-to. Expect a premium price range, typically between $3,000 and $4,500 for a one-minute video, reflecting the intensive production process. This investment is justified when you need to clearly and effectively communicate complex information to your target audience.

    What is the estimated cost range for a 60 seconds process animation video?

    A 60-second process animation video typically costs between $900 and $4,000. Negotiate strategically. Ask for added value, like versions with different calls to action or aspect ratios. Maximize your 60 seconds by showcasing key features concisely. Boost results with versions tailored to different user personas. Consider a Screen Recording with Annotations for a cost-effective way to demonstrate software functionality. This style combines screen captures with animated annotations, offering a clear and engaging explanation without the high cost of full animation. This approach can be highly effective for tutorials and product demos.

    Data roundup
    Are you happy with the quality vs cost of your current video creation agency?

    How much does it cost to hire a professional Process Animation Video production agency?

    Are agency costs justified for Process Animation Videos? In our experience, hiring a professional agency typically costs between $3,000 and $5,000 for a one-minute custom Process Animation Video. We recommend thoroughly reviewing agency portfolios and client testimonials on platforms like Google Reviews. Comparing proposals from multiple agencies (3-5 is ideal) ensures you're getting the best value. Focus your shortlist on agencies that demonstrate a clear understanding of your needs, strong communication, and a proven track record. A radical thought: consider an agency as a long-term content partner, not just a one-off expense. This fosters a deeper understanding of your brand and streamlines future video projects. Benefit: A professional agency brings expertise in storytelling, visual design, and animation techniques, resulting in a polished and effective video.

    How much does freelancers cost to create Process Animation Videos?

    How reliable are freelancers for Process Animation Videos? While freelancers can be 30% to 70% cheaper than agencies, typically ranging from $1,200 to $3,500 per minute of video, we've found project management can be more challenging. If you choose this route, prioritize freelancers with a proven track record in Process Animation. Freelancers often charge hourly rates, varying between $25 and $75 depending on experience and location. A key consideration: freelancers may lack the pre-production research and strategic planning capabilities of a full-service agency. A benefit of working with a freelancer is the potential for a more personalized and collaborative experience. We understand the appeal of cost savings, but remember that managing a freelancer requires more direct involvement from your team.

    How much does DIY cost to create Process Animation Videos and their limitations?

    Is DIY a viable option for Process Animation Videos? While we generally recommend professional production, we understand budget constraints. Tools like VideoGen ($220/month) and Animoto ($40/month) offer DIY options. Success with these platforms hinges on finding templates aligned with your goals and crafting a compelling narrative. We suggest testing your DIY video with a small audience first. Focus on a strong script, leveraging AI writing tools if needed, rather than relying solely on text-to-video features. A benefit of DIY is greater control over the creative process. However, be prepared for a significant time investment and potential limitations in animation quality and customization.

    FAQs about process animation video production costs

    Get answers to common questions about the cost of process animation video production below!

    How much does process animation videos creation cost in 2025?

    On average, process animation videos production cost $900 to $4,000 per minute. Early-stage startups often spend under $1,400 per minute, while established brands focus on quality and tend to spend upwards of $3,400 per minute.

    Source Data

    Cost % of marketers
    $1,100 - $1,700 19.97%
    $1,701 - $2,500 20.17%
    $2,501 - $4,000 33.57%
    $4,001 - $5,000 15.29%
    $5,001 - $7,000 4.84%
    More than $7,000 6.16%

    How much is higher pricing relevant to higher process animation videos quality?

    Higher pricing is directly related to higher quality (68% of respondents). And (26% of respondents) think cost increase does not guarantee a great output always for process animation video.

    Source Data

    Cost % of marketers
    High Price is equal to High Quality 68%
    High Price sometimes get High Quality 26%
    Low Price can get High Quality 6%

    What budgets should be allocated for process animation videos production for the entire year?

    Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating process animation video content for the first time plan to spend less than $7,000 in 2025.

    Source Data

    Budget % of marketers
    $4,000 - $6,000 19.97%
    $6,001 - $10,000 25.17%
    More than $10,000 54.86%

    What factors can significantly increase the cost of a process animation video?

    Video length, complexity of animation, script revisions, voiceover talent, and background music are all factors that can significantly impact the overall cost.

    What is a reasonable budget to allocate for a high-quality process animation video?

    Depending on your needs, a reasonable budget could range from $500 for a simple freelancer project to $4,000 or more for a complex agency production.

    Is it possible to get a process animation video produced by a studio for under $900?

    While studios typically start at $900, finding one below that price point is unlikely without compromising quality or scope. Explore working with a skilled freelancer for lower costs.

    How does the pricing for a process animation video differ between a freelancer and an agency?

    Freelancers typically charge between $500 and $2,000, while agencies range from $900 to $4,000, reflecting differences in overhead, expertise, and project management.

    Aside from production, are there other costs to consider when budgeting for a process animation video?

    Yes, factor in costs like marketing and distribution, potential script writing fees, and any platform-specific formatting or uploading charges.

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