B2B Marketing Video Production for Tech:one video per buyer role.
Videos for sponsors, evaluators and compliance teams. Fixed fees from $1,000.
A video for each person who signs off.
Advids makes B2B marketing video for the whole buying committee: module videos for the executive sponsor, test and assessment videos for the technical evaluator, and explainers for risk and compliance teams. Each speaks to one role's question, at fixed fees from $1,000.
Give the sponsor a number.
Executive videos with named modules and 2 figures.
One platform, 3 named modules.
Name each module, then close on the figures a board asks for.
Win the technical evaluation.
Test views and assessment reports for the team that checks.
Show the test, scene by scene.
Label every simulated scene so engineers see what each sensor catches.
Show the report they'll get.
The assessment output on screen, counted field by field.
Clear risk and compliance.
Explainers that put the footnote beside every figure.
Every figure, with its footnote.
Explain how money moves, with each disclosure on screen.
of video marketers say video generated leads.
Source: Wyzowl, State of Video Marketing 2026, 266 respondents.
Brief to delivery: 3 to 4 weeks.
- Deal stage and roles
- Each role's main question
- Proof, tests and disclosures
- Brand kit and logo
- Fixed budget upfront
- Script and storyboard sign-off
- One master per role
- Cuts for sales follow-up
Fixed fees from $1,000.
Per 60-second video. No hourly billing.
Flat 2D, clear on-screen text.
Motion graphics and animated UI.
A story built around one buyer.
Detailed motion design and 3D.
Animation plus live action.
Rated 5.0 by clients.
Recognized by Clutch for animation
Client stories, on video
B2B marketing video FAQ
What is a B2B marketing video?
A B2B marketing video sells to a company, where several people must agree before anyone buys. The best ones answer one role's question at a time: the sponsor's return, the evaluator's test and the compliance team's risk. Visa's Visa Direct video was made for one role: the Risk and Compliance community.
How do you make a B2B video for a whole buying committee?
Don't make one video for everyone. List the people who sign off, write down each one's main question, then make one short video per role from one shared look. A sponsor video names modules and figures, as ModelOp's does. An evaluator video shows the test, as Cognata's does.
What does a technical evaluator want to see in a video?
The test itself, with labels, not a summary. Cognata's video shows 5 sensor makers inside its Automated Driving Perception Hub, with split screens and 15 labeled scenes such as "Harsh Weather, Night, Crossing Deer", so an engineer sees what each sensor picks up before a call.
How do you market to risk and compliance teams with video?
Show the disclosure beside the claim, never after it. Visa's video for the Risk and Compliance community puts a footnote beside its speed, reach and study figures, including "Up to 14% POS lift", and marks its use cases "for illustrative purposes only". Each claim reads with its caveat in the same frame.
How long should a B2B marketing video be?
Set the length by the role. ModelOp's executive video runs 1:03, because a sponsor wants the modules and 2 figures. Visa's compliance explainer runs 2:22 and Cognata's sensor showcase runs 3:33, because those viewers check detail. Cut a 60-second version of each long video for sales email.
How much does a B2B marketing video cost?
At Advids, a 60-second B2B marketing video has a fixed fee per video, agreed before scripting starts. Flat 2D and motion graphics with UI sit at the low end, from $1,000 to $1,500. A set for the whole committee is quoted per video, so each role's budget is clear from the start.