Explainer Video Production for SaaS and Tech:answer the buyer's next question.
What it is, how it works, why switch. Fixed fees from $1,000.
One explainer per buyer question.
Advids handles explainer video production for SaaS and tech companies, built around the question a buyer asks: what is it, how does it work, why switch and why now. Each explainer is made in 2D, UI animation or 3D, at fixed fees from $1,000.
Answer the first question.
What-is explainers for buyers new to the category.
Name it, then picture it.
Open on the question. Answer it in plain pictures.
Show the product at work.
How-it-works explainers built on one real task.
One real task, start to finish.
Pick the task buyers get stuck on. Solve it on screen.
Win the switch.
Why-switch and why-now explainers, proven on screen.
Turn every claim into a number.
Show the part, the time and the result buyers check.
Show the cost of waiting.
Put the risk on screen before the product appears.
of people have watched an explainer video to learn about a product or service.
Source: Wyzowl, State of Video Marketing 2026, 266 respondents.
Brief to delivery: 3 to 4 weeks.
- The question buyers ask most
- Buyer and channels
- Screens, CAD or product photos
- Brand kit and logo
- Fixed budget upfront
- Script built on one question
- Master explainer video
- Cuts for each channel
Fixed fees from $1,000.
Per 60-second video. No hourly billing.
Flat 2D, clear on-screen text.
Motion graphics and animated UI.
A story built around one buyer.
Detailed motion design and 3D.
Animation plus live action.
Rated 5.0 by clients.
Recognized by Clutch for animation
Client stories, on video
Explainer video FAQ
What is an explainer video?
An explainer video answers one question a buyer has about a product: what it is, how it works or why it beats what they use now. Visa's explainer opens on "What is Visa Direct?" and spends 2:22 answering it with a map, a store screen and footnoted figures.
Which question should my explainer video answer?
Answer the question that stops the deal at your current stage. New categories need a what-is explainer. Buyers who know the category ask how it works. Buyers with a tool in place ask why switch. If 2 questions matter, make 2 short explainers rather than one long one.
How long should an explainer video be?
Long enough to answer one question and no longer. HR Acuity's why-now explainer runs 1:12. Jeeves answers how it works in 1:40. Legrand needs 1:58 because installers check 3 claims on the hardware. Cut any scene that does not move the viewer toward the answer.
Should an explainer be 2D, UI animation or 3D?
Match the format to where the answer sits. Use UI animation when the answer is a task on screen, as in the Jeeves explainer. Use 3D when it sits inside hardware, as with Legrand's connector. Use 2D illustration when the answer is a flow of money, people or data.
How much does explainer video production cost?
Advids prices explainer video production per 60 seconds, with the fee fixed in the proposal. A clean 2D explainer starts in the Clean Design tier at $1,000 to $1,500. UI and character work sits between $1,500 and $3,000. Detailed 3D explainers sit in the Advanced Animation tier, $3,000 to $4,500.
What makes an explainer video convince a buyer?
Proof the buyer can check on screen. Legrand turns "fast" into "1 min 10 per termination". Visa sets a footnote beside each speed and reach figure. HR Acuity shows lawsuit headlines before the product appears. A claim with no picture or number behind it is one a competitor can copy.