Quantiphi · BI migration · Motion graphics video ad
B2B Video Ad for Quantiphi Quick to QuickSight: a BI Migration in 3 Steps
Quantiphi needed enterprise BI teams to stop putting off a move to Amazon QuickSight over cost and time. This B2B video ad names those 2 doubts in the first 15 seconds, then answers them with Quick to QuickSight (Q2Q) as 3 titled steps: Inventory, Analyze and Migrate.
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Quantiphi · Quick to QuickSight (Q2Q)
- Client
- Quantiphi
- Product
- Quick to QuickSight (Q2Q) Migration Accelerator for Amazon QuickSight
- Made for
- Enterprise BI and data teams moving dashboards from a source BI tool such as Tableau
- Format
- 2D motion graphics B2B video ad with on-screen text
- Style
- Illustrated dashboards in Quantiphi green and blue, with 1 live-action opening shot
- Length
- 1:26
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: BI teams put off a migration they can't price
Quantiphi's own YouTube description states the buyer's worry: the "rising and inflexible cost of BI tools license", and a team that wants to move to Amazon QuickSight but is "not sure where to start" and "not sure about the costs and the time it will take to migrate". A promise of lower license bills does not answer either question.
A BI lead with reports built on another tool, such as Tableau, needs to picture the move before taking it to a budget meeting. So the ad had to name the cost and time doubt first, then show the migration as a short, named sequence of steps.
How the Q2Q ad turns a migration into 3 steps, scene by scene
On-screen titles carry every line of the argument, so the ad works with the sound off. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| A live-action shot of a woman at her laptop, hand on chin, then the title "Rising and inflexible cost of BI tools license impacting your decision-making?" | Opens on a cost the buyer already pays. | |
| "Want to migrate to Amazon Quicksight?" over the QuickSight logo, then "Not sure about the cost & time?" with a dollar icon and a clock. | Names the 2 doubts that stall the deal. | |
| The Quantiphi logo, "Solving What Matters", 2 AWS badges ("Premier Tier Services", "Amazon QuickSight Delivery") and the title "Quick to Quicksight (Q2Q)" beside a cost dashboard. | Introduces the accelerator with the AWS credentials in the same frame. | |
| "In just three easy steps!", then "Inventory, Analyze and Migrate", then "Step 1 - Inventory: Gain insights into what needs to be migrated" beside a dashboard. | Answers "where do I start" with step 1. | |
| "Step 2 - Analyze: Compatibility and Complexity Analysis" beside a "Quicksight Workbook Assessment Report" counting Visuals, Features, Filters, Actions and Calculated Fields. | Shows the risk is measured before anything moves. | |
| "Step 3 - Migrate: Replicate the dashboards and reports to QuickSight" beside a "Customer 360" chart. | Shows the end state: the same reports, now in QuickSight. | |
| "Finally, Scale your New Environment", then "Benefits": "Cost Reduction", "Faster Deployment", "Minimal Disruption". | Answers the cost and time doubts raised at 0:12. | |
| End card: "Quick to Quicksight", "Accelerate your Enterprise BI Migration to Quicksight" and the address "ai.quantiphi.com/quick-to-quicksight". | Gives the BI lead one place to go next. |
Storyboard: the frames that carry the Quantiphi B2B video ad
Key frames from the finished video, in order. Select a time to play that moment above.
The ad opens on the license bill, not the product. 
The 2 doubts that stall a migration, on screen. 
Q2Q is named next to Quantiphi's 2 AWS partner badges. 
The whole method in 3 words. 
Step 1 answers "where do I start". 
Step 2 measures what will move before it moves. 
Step 3 shows the reports rebuilt in QuickSight. 
After the move: scale. 
The benefits answer the cost and time doubts from 0:12. 
The close: one promise and one address.
4 decisions behind the Quick to QuickSight ad
Decision 1
Name the doubt before the product
"Not sure about the cost & time?" is on screen at 0:12. Quick to QuickSight is not named until 0:18, after the buyer has seen their own objection.
Copy it: Write down the 2 questions that stall your deals and put them on screen before your logo.
Decision 2
Number the method
At 0:32 "In just three easy steps!" becomes "Inventory, Analyze and Migrate". From 0:36 each step gets its own title and its own screen.
Copy it: If you sell a project, cut it into 3 named steps and give each one a scene.
Decision 3
Close on the opening doubts
The benefits at 1:10, "Cost Reduction" and "Faster Deployment", answer the "cost & time" question from 0:12. "Minimal Disruption" covers the fear of breaking live reports.
Copy it: Write the benefit list last, as direct answers to the questions your ad opened on.
Decision 4
Draw the dashboards
The panels, such as the "Quicksight Workbook Assessment Report" at 0:46, are illustrated and animated, not screen recordings. Each one is cut to the few fields its step needs.
Copy it: If your product screens are busy or hold client data, brief illustrated screens that show only the fields that make the point.
From Quantiphi's 3-step method to a 1:26 ad
- Doubt-first script. The script opens on license cost and the cost and time question, and names Q2Q only after both are on screen.
- 3-step structure. Inventory, Analyze and Migrate each got a title card and a matching screen, followed by scale and benefits.
- Illustration design. Dashboard panels for total cost, the workbook assessment report and Customer 360 were drawn in Quantiphi green and blue.
- 2D asset animation and composition. Charts grow and panels slide in beside each step title, so the text and the screen read as one.
- Text animation. Step titles, the 3-step line and the benefit labels were animated word by word to set the pace.
- Edit, color and sound. Final edit, color correction to the brand palette and sound design to mark each step change.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the Motion graphics video ad production for how a project like this is scoped.
Questions about the Quantiphi B2B video ad
Why does the Quantiphi ad open on license costs instead of the product?
The first title at 0:02 asks about the "Rising and inflexible cost of BI tools license impacting your decision-making?" That is the bill the buyer already pays, so the ad earns attention before it names Quick to QuickSight at 0:18.
How does the ad explain a BI migration in 86 seconds?
It reduces the project to 3 titled steps from 0:30: "Inventory" (0:36), "Analyze" (0:46) and "Migrate" (0:58), each with its own screen. "Finally, Scale your New Environment" follows at 1:06.
What does the Analyze step show?
At 0:46 a "Quicksight Workbook Assessment Report" counts Visuals, Features, Filters, Actions and Calculated Fields under the title "Compatibility and Complexity Analysis". Quantiphi's YouTube description names the tools behind it: the "QuickSight Compatibility Report and Migration Complexity Score".
Why are the AWS partner badges on screen?
From 0:18 the badges "Premier Tier Services" and "Amazon QuickSight Delivery" sit beside the Quantiphi logo, and they return on the end card. The second badge names QuickSight delivery in the same frame as the product, before a single step is shown.
Are the dashboards real Q2Q screens?
No. They are illustrated dashboard panels drawn and animated for the ad, which is why the project scope lists illustration design and 2D asset animation. Each panel shows only the fields its step needs.
How long did the Quantiphi B2B video ad take, and what did it cost?
Production took 3 to 4 weeks on a budget of $1,200 to $2,000, covering illustration, 2D animation, text animation, motion graphics, sound design, editing and color correction.
What Advids clients say
"Highly skilled and professional video production company. From the first interaction to final delivery, Advids team was prompt in communication and delivered high quality work on-time."Aashish Singhvi, CEO at DvSum
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