Platform Feature Video Creation

Videos To Increase Conversion For Platforms

5 stars
Great team of creatives
5 stars
Communication is smooth
5 stars
Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Platform Feature Video Creation

Showcase Product Features



Informative platform feature videos clearly demonstrate the value of your product, encouraging viewers to explore its full potential.

Engaging platform feature videos simplify complex functionalities, making it easier for your audience to understand and adopt your product.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Emrah Acar
Director of Marketing, Artiwise

Great team and very professional service. They are creating amazing videos. The team is very detail oriented and always finding the best solutions possible for your requests.

James Virgo
CEO, Dittofi

Working with the Advids team was great. They did really great work. We went through 5 iterations of the video & they were very responsive to feedback & helped us produce a really great very creative video.

Joe Lee
Community Health Consultant, AAPCHO

ADVIDS has done an incredible job with creating an animation video product for our national association. From start to finish, the ADVIDS team guided us through the creative process with strong attention to detail and flexibility.

Holly Whalls
Managing Director, Whalls Group

It has truly been a pleasure working with Advids. They are efficient, punctual, responsive, and we really appreciate the way they regularly updated us on the timeframe of requested edits and project completion. We are happy to enthusiastically recommend their services as a first-rate company!


About Advids


Advids is a team of passionate creatives specializing in platform feature video production since 2012. We're strategists, scriptwriters, storyboard artists, motion graphic designers, voiceover artists, and sound engineers. We've been called platform feature video specialists, software demo experts, product walkthrough masters, UI/UX showcase pioneers, onboarding video aces, and more. But above all else, we're your platform feature video production partners.

Let's collaborate and explore how Advids' platform feature videos can showcase your product's unique value and drive user engagement. Our team's combined experience in SaaS, mobile apps, and web platforms ensures your videos are informative, engaging, and conversion-focused. We craft compelling narratives that simplify complex features, highlighting key benefits and driving user adoption.

Our clients trust Advids for platform feature videos. Here is why we believe in the power of videos.

  • 34.3% disclosed that visual content made up at least 20-50% of their overall content marketing strategy.
  • Spending on digital advertising is expected to hit around $271.2 billion in 2023.
  • 70% of consumers say that they have shared a brand's video on social media.
  • 87% of marketers acknowledge that video yields a direct, positive impact on sales.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Platform Feature
Platform Feature Experience
Video Creation FAQ
Platform Feature Video Examples
What is Platform Feature Video?
Platform Feature Video Production
Production Process
Video Use Cases
Platform Feature Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • Platform Feature Video Creation - What We Offer


    We craft compelling platform feature videos showcasing your platform's value. As a leading platform feature video agency Advids helps you connect with your audience and create videos that convert.

    Here are some types of platform feature videos we offer:

    Product Demo Videos: Show your platform's functionality and user benefits.
    Explainer Videos: Simplify complex concepts for easy understanding.
    Testimonial Videos: Build trust with client success stories.
    Tutorial Videos: Guide users through platform navigation and effective use.
    Feature Spotlight Videos: Highlight key features and their impact.
    Onboarding Videos: Smoothly onboard new users to your platform.
    Case Study Videos: Demonstrate platform success with real-world examples.
    Feature Update Videos: Announce and explain new platform features.


  • How Advids pricing work for Platform Feature Videos?


    Advids offers transparent, fixed-fee pricing for platform feature videos, ensuring predictable budgets and fostering creative collaboration. We deliver a premium video experience.

    **Our all-inclusive pricing includes:**

    * **Predictable Budget:** Fixed fees provide upfront budget certainty.
    * **Client Focus:** We prioritize your vision and provide prompt feedback. Our team collaborates to exceed your goals.
    * **Simplified Project Management:** Dedicated project leads ensure seamless production and feedback integration.
    * **Transparency:** Complete transparency from concept to delivery, including ongoing support.

    Pricing depends on video length, animation complexity, detail level, and added elements (voiceovers, music). Multiple revisions are included; creative talent remains consistent across all budgets.

    Pricing example: 60-second video showcasing a bio-engineered water purification device for consumer and industrial clients. Our platform feature videos, including explainer videos, offer various styles:

    * **Clean Design** (USD 1000-1500): Focuses on product functionality, using crisp visuals and concise messaging to highlight usability and benefits.
    * **Conceptual Animation** (USD 1500-2000): Uses stylized animation to demonstrate the filtration process, enhancing engagement and understanding of the technology through visual storytelling.
    * **Lifestyle Integration** (USD 2000-3000): Showcases the device in various settings, using dynamic camera work and realistic rendering to depict real-world applications and market fit.
    * **Detailed Technical Showcase** (USD 3000-4500): Combines detailed 3D models with animated diagrams and technical specifications for a comprehensive overview of the device's inner workings and performance, appealing to technical audiences.
    * **Cinematic Product Story** (USD 4500-6000): Presents a compelling narrative about the device's impact, using high-end visuals, cinematic lighting, and emotive storytelling to create a memorable and impactful brand story that maximizes audience engagement. Showcase your product with compelling product demo videos and platform feature videos.

    Contact us to discuss your project.


    What content team from Advids is assigned and their expertise?


    At Advids, we dedicate a team of platform feature video production specialists to elevate your product. We meticulously craft engaging visuals and a compelling narrative that resonates with your target audience, showcasing your platform's unique value proposition. Our team seamlessly blends creative vision with your specific marketing objectives to deliver impactful video content that drives user engagement and conversions.

    Your dedicated project team includes:

    Creative Director: Leading the project, the Creative Director spearheads research, scripting, visualization, and messaging for your platform feature video, ensuring a cohesive and impactful final product. They champion your vision, guiding the team to create a video that truly captures the essence of your platform.
    UX Designer: Focusing on user experience within the video, the UX Designer crafts intuitive and engaging visual journeys. They ensure seamless transitions and clear communication of key features, maximizing viewer comprehension and platform appeal.
    Motion Graphics Artist: This artist brings your platform to life through dynamic motion graphics, animating key features and user interactions. Their expertise in visual storytelling enhances viewer engagement and creates a memorable platform experience.
    Platform Integrator: The Platform Integrator seamlessly weaves screen recordings and platform demos into the video narrative. Their technical proficiency ensures accurate and compelling representation of your platform's functionality and user interface.
    Sound Designer: The Sound Designer creates an immersive audio landscape that complements the visuals and enhances the emotional impact of your video. They carefully select music and sound effects to create a cohesive and engaging auditory experience.
    Video Producer: Overseeing post-production, the Video Producer ensures seamless integration of all elements, optimizing the video for various platforms and distribution channels. Their expertise guarantees a polished and professional final product that effectively showcases your platform's features.


    What experience Advids has in Platform Feature Video production?


    Advids creates compelling platform feature videos that boost user engagement. We craft visually stunning and interactive experiences showcasing your platform's key functionalities, from sleek UI/UX walkthroughs and product demos to immersive 3D environments and animated explainer videos. Our deep understanding of platform design, user experience, and video production ensures videos that effectively showcase value and drive user engagement. We analyze your platform to create videos that highlight its strengths and resonate with your target audience.

    Our Video Production Expertise:

    Industries: We serve SaaS, Fintech, E-commerce, Healthcare, and Education, creating engaging videos tailored to each sector's unique needs. This deep industry knowledge allows us to effectively communicate your platform's value proposition.

    Years: 12 years of experience creating engaging platform videos. We've produced compelling video content for software launches, feature updates, and platform integrations, consistently delivering results.

    Production Process: We begin with in-depth research, developing a tailored video strategy aligned with your business objectives. Our expert team uses cutting-edge techniques to bring your platform features to life, creating videos that are both informative and engaging. We ensure clear messaging, intuitive visuals, and a compelling narrative to showcase your platform's value. Our goal is to create videos that not only inform but also inspire and engage your audience. We produce engaging software demo videos that showcase platform features and drive user adoption. Our product tutorial videos simplify complex platform features, improving user onboarding and engagement. We specialize in creating explainer videos for SaaS platforms, effectively communicating value propositions and driving conversions.


    FAQ

    yellow Designity FAQ shape
    View more icon. Plus icon inside an orange shape.
    What is the ideal length for a platform feature showcase?

    Ideal length depends on feature complexity, generally 60-90 seconds for optimal engagement.

    View more icon. Plus icon inside an orange shape.
    How should we script platform feature videos?

    Focus on user benefits and problem-solving with clear, concise language in scripts.

    View more icon. Plus icon inside an orange shape.
    How can we make feature demos engaging?

    Engage viewers through compelling visuals, real-world examples, and benefit-driven narratives.

    View more icon. Plus icon inside an orange shape.
    What visuals best highlight platform features?

    Utilize high-quality screen recordings, feature zoom-ins, and visually appealing graphics.

    View more icon. Plus icon inside an orange shape.
    How to highlight unique platform selling points?

    Emphasize unique functionalities and how they address specific user needs not met by competitors.

    View more icon. Plus icon inside an orange shape.
    How to maintain viewer interest in feature videos?

    Maintain interest with dynamic visuals, a fast pace, and a clear value proposition narrative.

    View more icon. Plus icon inside an orange shape.
    What are key pre-production steps for platform videos?

    Pre-production involves:Target audience definition,Scripting,Storyboarding,Visual planning

    View more icon. Plus icon inside an orange shape.
    How to best present the platform's user interface?

    Present the UI clearly using screen recordings with zoom-ins and annotations.

    View more icon. Plus icon inside an orange shape.
    How to craft a compelling narrative for a feature showcase?

    Craft a narrative showcasing the platform solving user problems and highlighting benefits.

    View more icon. Plus icon inside an orange shape.
    How to clearly demonstrate the platform's value?

    Demonstrate value by showcasing improvements in efficiency, productivity, or problem resolution. Typical pricing starts at $X, with turnaround times of Y days.

    View more icon. Plus icon inside an orange shape.
    What is the best way to show platform capabilities?

    Showcase capabilities through real-world applications and clear demonstrations of the platform.

    View more icon. Plus icon inside an orange shape.
    How to present platform benefits in a video?

    Focus on positive outcomes like increased productivity when presenting platform benefits.

    View more icon. Plus icon inside an orange shape.
    How to ensure technical quality in platform videos?

    Ensure professional voiceovers, clear audio, high-resolution visuals, and seamless editing.

    View more icon. Plus icon inside an orange shape.
    What are the best screen recording techniques for feature videos?

    Use high-quality screen recording software and techniques for clear visuals and audio capture.

    View more icon. Plus icon inside an orange shape.
    How to create a professional platform feature explainer?

    Combine clear visuals, concise explanations, and a strong call to action for a professional explainer video. Pricing starts at $X, with turnaround times of Y days.


    Platform Feature Video Examples

    1. FaultFixers

    FaultFixers is a software platform that aims to simplify and optimize maintenance management. The video is designed to introduce the product to potential users, showcasing its ease of use and ability to automate complex tasks.

    Video Design - The video uses a clean and modern design, featuring flat illustrations and bright colors. It highlights the key elements of the FaultFixers platform, such as its mobile capabilities and ease of use, making it a good Platform Feature Video. The video’s simple yet impactful design and clear visuals help to effectively communicate the benefits of using FaultFixers software for maintenance.

    The video effectively communicates the message that FaultFixers makes maintenance management easier and more efficient. The bright and clean design combined with the simple animations gives the video a modern and approachable feel, attracting a wide audience. The video’s narrative focuses on the struggles of using outdated methods for maintenance, highlighting the need for a solution that is both automated and user-friendly. This tone effectively conveys the benefits of using FaultFixers, establishing a clear understanding of the solution and its value proposition.

    2. Qlik

    Qlik is a cloud analytics platform designed to help you create data literate workforce and transform your business.

    Video Design - This platform feature video uses simple, bold graphic designs and a teal color scheme to showcase Qlik Sense’s capabilities. Graphics are clean and minimal, allowing the content to be the focal point.

    The visual style of the video is easy to understand and highlights the user interface of Qlik Sense. The video is engaging, and uses bright colors and straightforward graphics, which effectively communicate the ease of use and the benefits of Qlik Sense. The tone of the video is straightforward and informative.

    3. Google Cloud

    This video is designed to showcase the benefits of using Writer, a generative AI platform that can be integrated with business data sources, to produce high-quality content.

    Video Design - The video is a Platform Feature Video that utilizes a minimalistic and clean design style. The use of simple, flat-colored geometric shapes, lines, and icons create a modern and professional feel. The video features a color palette that is dominated by blue and green, conveying a sense of reliability and professionalism, and the use of dynamic animations. These elements work together to create a visually appealing and engaging platform feature video, communicating that Writer is a powerful and sophisticated tool.

    The visuals in the video effectively communicate the key benefits of Writer, highlighting its secure platform, the ability to integrate with business data sources, and the capacity to produce accurate, high-quality content. The video utilizes animated visuals that show how Writer works seamlessly with various business processes and empowers users to produce on-brand content. The overall tone of the video is confident and informative.

    4. AWS

    AWS Elemental MediaLive is a service that helps companies encode live video and broadcast it to televisions and mobile devices. The video is designed to demonstrate the benefits of using this service.

    Video Design - This is a Platform Feature Video that uses a clear and simple visual design, featuring bold white lines against a dark blue background. It emphasizes the key features of the platform by using icons to represent the broadcast process. The use of animation and audio enhances viewer engagement.

    The video's visual style effectively communicates its objective, showcasing how AWS Elemental MediaLive makes encoding live video easy and efficient. The clean and straightforward design underscores the simplicity of the platform. This tone reinforces the message that MediaLive provides a user-friendly experience for broadcasting live video.

    5. CM.com

    CM.com is a global leader in cloud software for conversational commerce that helps businesses accept all payments on one platform. This video is designed to promote Cm.com's payment platform, showcasing its ability to integrate with a wide range of payment methods.

    Video Design - This platform feature video utilizes a clean and modern visual style, employing flat, bold colors and simple illustrations. The video features a bright blue background, accented by pops of green, contrasting with black graphics that highlight the various payment methods supported by Cm.com's platform. This combination of bright, engaging colors with bold graphics effectively draws the viewer's attention to the key message of the video: the wide range of payment options offered by the company. The animations are smooth and visually appealing, emphasizing the ease of use and convenience of the payment platform.

    The video effectively communicates the objective by showcasing the wide array of payment options available through Cm.com. The visual style enhances the message, highlighting the platform's ability to cater to diverse customer preferences, and simplifying the process of accepting payments. This combination of visual storytelling with a clear message creates a positive and engaging experience for viewers, leaving them with a clear understanding of Cm.com's value proposition and its ability to simplify the payment process for businesses.

    What is Platform Feature Video?

    Advids** is your partner for creating engaging and impactful animation content videos. We specialize in crafting custom animations that bring your brand's story to life, captivating your audience and driving results.

    We offer a comprehensive range of animation content video services, from concept development and storyboarding to animation and post-production. Our team of experienced animators and storytellers will work with you to create a video that meets your specific needs and exceeds your expectations.

    Video Creation Expertise

    Animation Content Video

    • 2D animated explainer Videos
    • 3D Product Demonstrations
    • Animated Infographics
    • motion graphics for Social Media
    • Animated Brand Mascots
    • Stop-Motion Animation
    • Whiteboard Animation
    • Animated Character Design
    • Animated GIFs
    • Animated Logo Reveals

    Platform Feature Video Production

    Animation Content Video is a powerful form of visual storytelling that uses animated graphics, characters, and sound to convey information, entertain, and engage audiences. It can be used to explain complex concepts, showcase products and services, tell brand stories, and create memorable experiences.

    Animation Content Videos are used across various platforms, including websites, social media, and email marketing. They are particularly effective for reaching a wide audience, capturing attention, and driving engagement.


    Production Process

    Platform feature video is a type of video content designed to showcase the specific features and functionalities of a software platform or application. It aims to educate and engage viewers by visually demonstrating how the platform works and highlighting its key benefits.

    Platform Feature Videos are commonly used for marketing, sales enablement, training, and customer support purposes. They can be used to explain complex features in a simple and understandable way, demonstrate the value proposition of the platform, and guide users on how to effectively utilize its functionalities.


    Video Use Cases

    Animation Content video production is a collaborative process that involves a team of creative professionals, including animators, storytellers, designers, and sound engineers. They work together to bring a concept to life, creating a visually engaging and impactful video.


    Platform Feature Video Benefits

    Platform feature video creation is the process of developing engaging and informative videos that showcase the unique features and functionalities of a software platform. It involves scriptwriting, storyboarding, animation, screen recording, voiceover integration, and branding to create compelling video content.

    High-quality platform feature video creation typically takes 4-6 weeks, depending on the complexity and length of the video. This includes pre-production, production, and post-production phases, ensuring a polished and effective final product that effectively communicates the platform's value proposition.


    Increase Video Engagement

    • Scriptwriting and Storyboarding
    • Character and Environment Design
    • Animation and Rigging
    • Sound Design and Music Composition
    • Post-Production Editing and Color Correction
    Image

    Video Script

    • Scriptwriting & Storyboarding: Craft a compelling narrative and visual outline.
    • Avatar & Voiceover Selection: Choose suitable AI avatars and voiceovers.
    • Scene Creation & Animation: Design and animate platform feature demonstrations.
    • Screen Recording & Editing: Capture screen interactions and edit seamlessly.
    • Music & Sound Effects: Enhance the video with appropriate audio elements.
    • Branding & Customization: Incorporate brand colors, logos, and messaging.
    • Review & Feedback: Client review and feedback incorporation.
    • Finalization & Delivery: Finalize the video and deliver in desired formats.
    Image

    Pre Production Guide

    Animation Content Video production focuses on four main things: storytelling, visual appeal, emotional connection, and clear communication.

    The best Animation Content Video creations have these visual characteristics: vibrant colors, dynamic movement, engaging characters, and a clear visual hierarchy.

    Animation Content Videos are among the most popular video production types because they are versatile, engaging, and effective at conveying information and driving action. They can be used to explain complex concepts, showcase products and services, tell brand stories, and create memorable experiences.


    Platform Feature Video production focuses on four main things: clarity, engagement, visual appeal, and concise communication. It aims to simplify complex functionalities and present them in a visually compelling and easily digestible format.

    The best Platform Feature Video creations have these visual characteristics: clear and concise messaging, high-quality visuals and animations, professional voiceovers, and a consistent brand identity.

    Platform Feature Videos are among the most popular video production types because they effectively bridge the gap between complex software functionalities and user understanding. They empower businesses to showcase their platform's value proposition, educate their audience, and drive user engagement.


    Platform feature videos offer a multifaceted approach to boosting user engagement and platform success. They provide a dynamic and effective way to communicate information, build trust, and ultimately drive conversions. These videos are not just informative; they are powerful marketing tools that enhance the entire user journey.

    • Product Demo Videos: Imagine a potential client watching a product demo video showcasing seamless integration with their existing CRMinstant conversion.
    • Explainer Videos: Complex algorithms? Not anymore. Explainer videos break down intricate processes into easily digestible chunks, empowering users.
    • Testimonial Videos: See the power of social proof in action. Testimonial videos featuring satisfied clients build instant credibility and trust.
    • Tutorial Videos: Empower users with easy-to-follow tutorials that reduce support tickets and foster independence.
    • Feature Spotlight Videos: Highlight unique selling points, attracting new users and showcasing the platform's competitive edge.
    • Onboarding Videos: A smooth onboarding process, facilitated by engaging videos, increases user loyalty and reduces churn.
    • Case Study Videos: Real-world examples showcase the platform's impact, strengthening marketing efforts and demonstrating ROI.
    • Feature Update Videos: Keep your users in the loop and excited about new features with engaging feature update videos that highlight improvements and new functionalities. These marketing videos, software demo videos, SaaS explainer videos, and product training videos all contribute to a more effective communication strategy.

    Compelling visual storytelling

    Compelling visual storytelling is a key element in creating engaging Platform Feature Videos. The design to create these videos should focus on capturing the audience's attention and conveying information in a clear and concise manner. By using a combination of visuals, animations, and sound, you can create videos that are both informative and entertaining.

    Strategic video structure

    Strategic video structure is essential for creating engaging Platform Feature Videos. The approach to structuring your videos should be to break down complex information into smaller, more digestible chunks. By using clear transitions, concise language, and engaging visuals, you can create videos that are easy to follow and understand.

    Interactive elements

    Interactive elements are a great way to make Platform Feature Videos more engaging. Aim to incorporate elements that encourage viewers to participate, such as quizzes, polls, or calls to action. By adding these elements, you can create videos that are more interactive and engaging, keeping viewers interested and involved.

    Image

    Comprehensive script outline

    Comprehensive script outline is a crucial step in creating engaging Platform Feature Videos. The steps to creating a script should start with a clear understanding of your target audience and the key message you want to convey. By outlining the key points of your video, you can ensure that your script is well-structured and easy to follow.

    Concise and engaging language

    Concise and engaging language is essential for creating Platform Feature Videos that are both informative and entertaining. The techniques to achieve this include using clear and concise language, avoiding jargon, and incorporating storytelling elements. By using language that is easy to understand and engaging, you can create videos that are both informative and enjoyable to watch.

    Visual storytelling elements

    Visual storytelling elements are a key part of creating engaging Platform Feature Videos. The approach to incorporating these elements should be to use visuals that complement your script and help to tell your story. By using a combination of animations, graphics, and video footage, you can create videos that are both visually appealing and informative.


    Strategic planning

    Strategic planning is a crucial step in creating engaging Platform Feature Videos. The steps to creating a plan should start with a clear understanding of your target audience, the key message you want to convey, and the desired outcome of your video. By outlining your goals and objectives, you can ensure that your video is aligned with your overall marketing strategy.

    Script development

    Script development is a key part of creating engaging Platform Feature Videos. The methods for developing a script include brainstorming ideas, outlining the key points of your video, and writing a clear and concise script. By creating a well-written script, you can ensure that your video is both informative and engaging.

    Visual design

    Visual design is a crucial element in creating engaging Platform Feature Videos. The techniques to achieve this include choosing a visual style that aligns with your brand, creating engaging visuals that complement your script, and using a combination of animations, graphics, and video footage. By creating visually appealing videos, you can capture the attention of your audience and make your message more memorable.

    Pre-production checklist

    Pre-production checklist is a vital step in creating engaging Platform Feature Videos. The aim to create a checklist should be to ensure that all the necessary elements are in place before you start filming. This includes gathering all the necessary equipment, securing the location, and finalizing the script. By creating a comprehensive checklist, you can ensure that your production runs smoothly and efficiently.

    Target audience research

    Target audience research is essential for creating engaging Platform Feature Videos. The approach to conducting research should be to understand the needs, interests, and preferences of your target audience. By understanding your audience, you can create videos that are relevant, engaging, and effective.

    Storyboarding

    Storyboarding is a key part of creating engaging Platform Feature Videos. The techniques to create a storyboard include sketching out the key scenes of your video, adding dialogue and narration, and planning the pacing and flow of your video. By creating a storyboard, you can visualize your video and ensure that it is well-structured and engaging.