30 Animated Brand Video Examples To Boost Your Marketing Strategy

1. NFCForum

Entering a world of seamless interactions, this NFCForum video quickly establishes a friendly, approachable vibe. Through inviting narration and clear animated brand storytelling, it immediately captures attention by promising to unveil a technology we interact with more than we realize, setting the stage for discovery.

It moves beyond typical payment examples, revealing how this secure, touchless technology underpins surprising connections. Showcasing uses from verifying authenticity and enriching brand engagement to facilitating community gatherings and ensuring secure access, the video effectively demonstrates the vast, often unseen, impact of NFC in simplifying everyday experiences across diverse applications with just a simple tap.

2. Quuu Visual Brand Storytelling

Facing the constant need for engaging online content feels like a daily drain on resources. Quuu steps in as a smart partner, expertly hand-picking quality posts perfectly aligned with your interests and audience.

This curation, paired with automated, timely sharing, shifts effort to impact. The video's effective visual brand storytelling clearly depicts this transformation, showing how consistent, relevant posts effortlessly boost interactions and build authority. It's a compelling demonstration of simplifying a crucial marketing task.

3. Diligent Animated Marketing Videos

Achieving decisive governance in a dynamic era requires unparalleled clarity. The strategic use of animated marketing videos effectively transforms abstract governance concepts into understandable visuals. This approach makes navigating critical information flow and securing sensitive data feel readily achievable for busy leaders.

Diligent Boards provides this essential platform. The demonstration compellingly shows how accessing integrated data perspectives leads to asking better questions and serves as a vital strategic asset. This empowers boards to collaborate with confidence and be truly ready for anything facing their organization.

4. Geely Animated Customer Journey

Visualizing the human heart of innovation, Geely's message for International Women's Day shines brightly. It celebrates women as an essential force within their workforce, showcasing diverse roles.

Through an animated customer journey, the video highlights female employees mastering mechanics, technology, and leadership. I found this visual demonstration of Geely's commitment to real empowerment in traditionally male-dominated fields particularly compelling.

This focus on internal strength reveals a deeper value proposition. Respecting, empowering, and elevating its people is positioned as the cornerstone of growth and success. For creators, this shows how a brand's human values can form a powerful, inspiring narrative.

5. Snowfox Animated marketing video

Combating the pervasive drain of manual invoice processing, this animated marketing video immediately targets a widespread business inefficiency. It underscores the true cost and complexity organizations face, setting the stage for a smarter approach.

Snowfox AI emerges as the powerful solution, uniquely driven by self-learning AI that adapts automatically. Its ability to automate up to 90% and integrate seamlessly provides significant relief, simplifying a critical, often-painful backend workflow.

This is demonstrated with impressive global scale and proven reliability. The video serves as inspiration for creators by effectively translating intricate functionality into clear, compelling communication, showing how complex value propositions can be powerfully conveyed visually.

6. ZoomInfo 2D brand animation

Unlocking more time to connect with buyers feels like a constant battle against scattered workflows and manual tasks. Trying to manage prospecting, calls, emails, and logging across separate platforms can leave sales professionals feeling overwhelmed and less productive.

This frustration is perfectly captured through clever 2D brand animation, setting the stage for ZoomInfo Engage. The video compellingly shows how this single, integrated solution simplifies the process, pulling in contacts, automating outreach steps like dialing, and providing real-time engagement insights through live email tracking.

Engage allows you to easily manage tasks and collaborate, accelerating your sales cycle. By consolidating essential activities, it empowers you to overcome software friction and channel energy into building relationships and closing deals faster.

7. Calendly Animated brand narrative

Enabling smoother connections for a dynamic world, the Calendly identity refresh ushers in a modern, vibrant era. Moving beyond static time grids, the video visually contrasts the past with a future of fluid possibility in scheduling, building anticipation for the updated look and feel.

The new logo is an open canvas, reflecting the unique shape of every day and meeting. Through an animated brand narrative of evolving shapes and colors, the video beautifully illustrates how scheduling facilitates diverse interactions, creativity, and connections between people. It promises easy days ahead, powered by a brand identity as adaptable as your own busy life.

8. PARATUS Animated brand communication

From orbit, a world of connection reveals itself, as digital light paints vivid structures futuristic cities, sprawling landscapes, and the very essence of human links. This animated brand communication makes tangible the foundational network investment powering progress across over 35 African countries.

More than just infrastructure, the visualization underscores PARATUS's commitment to partnership and the continent's untapped potential, culminating in a compelling handshake moment. The dynamic style powerfully conveys purpose beyond service delivery. Video creators can draw inspiration from how this abstract concept is rendered with such visual and emotional depth.

9. Amazfit Brand identity animation

More than a mere gadget showcase, the video for the GTS 4 Mini materializes amidst serene landscapes, seamlessly connecting stunning digital scenes with clear feature presentations. This visual journey highlights the smartwatch's ultra-slim design and robust core health/sports tracking capabilities, presenting it as a device for both quiet moments and active pursuits.

Positioned as a capable, integrated companion, the watch empowers a balanced, active lifestyle through its advanced GPS, extensive 120-plus sports modes, and comprehensive 24H health monitoring. The visually cohesive style, including a brief brand identity animation, reinforces its modern, user-friendly appeal, inspiring users toward daily wellness and adventure.

10. CHS Product Animation

Bridging the field and the diamond, this video dynamically pictures CHS's extensive agricultural role. It masterfully translates the work from planting to harvest through engaging product animation and the relatable energy of baseball. This visual storytelling makes complex operations accessible.

Their commitment extends far beyond the harvest, highlighted by connections across the globe and powering communities nationwide. Like a farmer with no off-season, CHS is always supporting growth. This inspired fusion of farming and sport offers a compelling blueprint for showcasing industry depth.

11. CombiSave Animated brand explanation

Pouring resources away while waiting for hot water feels wrong; it's a daily inefficiency worth solving. This video presents an ingenious valve solution for combi boiler owners, powerfully highlighting the wasted time and resources through clear visuals.

This animated brand explanation of CombiSave showcases the valve's clever control of water flow during initial heating. This elegant device doesn't just save water and gas; it delivers hot water quicker for real-world impact. It's a smart home step offering tangible savings, boosting energy efficiency, helping the environment, and serving as inspiration for clear, compelling video communication.

12. Sony Brand Building Animation

Stepping into a world of audio creation, this Sony video for the MDR-MV1 open back studio monitor headphones instantly engages. Utilizing a dynamic brand building animation, it vividly visualizes the spatial accuracy and precise sound reproduction, promising an immersive mixing experience that transcends traditional boundaries.

The focus shifts to the physical design, highlighting the open back acoustic structure and specialized driver unit for exceptional fidelity. Comfort for extended use is emphasized alongside light weight. Ultimately, it positions the MDR-MV1 as your new portable mix studio, offering unparalleled creative freedom and professional results wherever you are.

13. Ernest Explainer animation branding

Unexpected visuals flip the script on what packaging can be, linking wildly diverse elements like pizza slices and circuit boards with dynamic flair. This isn't just product showcasing; it's a vivid demonstration of Ernest's unconventional thinking and how they build connections, turning practicalities into playful possibilities.

This striking explainer animation branding transcends basic information delivery. By using creative collages and unexpected juxtapositions to represent services and attributes, they forge a memorable identity and convey a truly human, innovative spirit. It's an inspiring blueprint for others aiming to make their brand communication stick and stand out.

14. Latitude Animated product demonstration

More than just showcasing services, this look at Latitude brings its core purpose to life through vibrant, flowing animation. This animated product demonstration effectively visualizes how the company enables possibilities, emphasizing their role in navigating pivotal life and commercial events, making support feel approachable.

Through dynamic segments highlighting values like taking ownership and winning together, the video conveys a strong sense of trust and proactive partnership, making the company principles feel authentic. It suggests their financing solutions are essential tools empowering customers to achieve significant goals, hinting at flexibility through abstract shapes.

The visual journey makes Latitude's mission tangible, positioning them as a facilitator grounded in strong principles. It offers an inspiring lesson in using animation to communicate both practical service and deeper organizational spirit effectively.

15. SKF Onboarding animation video

Charting a course from cosmic beginnings to humanity's reach for the stars, this SKF video positions the brand not just as a component supplier, but a fundamental enabler of exploration across time and space. The sweeping journey from the Big Bang through planetary formation to modern astronomy truly captures the immense scale of endeavor, framing SKF's role in epic terms.

Witnessing this vast timeline unfold via compelling visuals highlights SKF's enduring involvement in groundbreaking projects like the ELT telescope, connecting past achievements to future possibilities. Its an onboarding animation video demonstrating how the brand's innovation underpins our ability to observe the universe and push the boundaries of human presence, living up to the vision of Bearings and Beyond. This imaginative approach inspires viewers to see SKF as a partner in discovery, sparking a sense of wonder about humanity's ongoing adventure.

16. ASUS Customer journey animation

Exploding onto the scene with dynamic visuals, the ASUS Vivobook S presentation is a masterclass in merging elegance with powerful utility. Its impossibly slim and light form factor transcends mere portability, truly enabling a fluid, on-the-go creative and productive life.

This machine brings every creative vision vividly to life on its stunning oled display. Fueled by its intelligent Intel NPU, handling ambitious projects becomes effortless; a simulated customer journey animation brilliantly illustrates how it simplifies complex workflows.

17. Cognizant Brand Awareness Animation video

Dynamic visuals cut through digital noise to show how businesses can move forward. Cognizant Netcentric's OptiMax offering is showcased through an abstract brand awareness animation video that uses evolving geometric forms, compellingly representing the complexities of digital disruption and the structured paths to innovation.

This creative approach underlines the solution's ability to simplify intricate processes, helping unlock resources for greater impact and accelerate growth. The video's fluid transitions and focused messaging make a strong case for harnessing specialized expertise to thrive in a competitive, fast-paced environment.

18. LINX TT500 Corporate animation video

Ensuring vital product information is crystal clear on packaging is paramount. This corporate animation video compellingly showcases the LINX TT500 Thermal Transfer Overprinter, smoothly transitioning from its initial visual identity to demonstrating its crucial capability.

The true impact is seeing the LINX TT500 in action, marking flexible pouches with unwavering precision. The exceptional legibility of the applied MRP, batch numbers, and dates offers potent visual proof of reliable performance. This powerful, clear demonstration makes a strong case for the product's dependable accuracy, inspiring confidence in maintaining high production standards.

19. Qlik Animated brand explainer

Uncovering insights hidden within complex information is key to driving innovation. Captured in this compelling animated brand explainer, Qlik Sense offers a modern cloud analytics platform designed to empower decision-makers at every level. Its unique associative engine doesn't just show related data; it highlights unrelated connections too, providing peripheral vision that eliminates blind spots and reveals the whole story in your data landscape.

The platform's fusion of AI with human intuition simplifies exploration and discovery. Users can intuitively visualize data, prepare different sources, and uncover deep patterns without rigid queries. This makes sophisticated analysis accessible, fostering a data-literate culture ready to transform potential into real outcomes across the organization.

20. Logitech Brand awareness animation

Stepping into a new productivity realm feels transformed. Pressing a dedicated key on this Logitech setup seamlessly unlocks the Copilot AI, acting as a gateway to instantly enhance your workflow and navigate digital tasks.

Beyond the AI access, the video powerfully demonstrates other product strengths. Features like comfortable laptop-style typing, versatile scrolling, and slim design are presented supporting this fluid interaction. As a piece of brand awareness animation, highlighting recycled plastic also reinforces modern considerations.

21. Autel Robotics Animated logo reveal

Bridging the distance between pilot and perspective begins with intuitive command. This dedicated control solution immediately provides a clear window to the drone's view, integrating a large, bright display for essential outdoor visibility that conquers harsh light without relying on a separate device. It creates a seamless, distraction-free connection enabling pure flight focus.

The presentation showcases technical muscle, like unlocking vast 8-mile image transmission possibilities and offering versatile multi-port output options that fuel creative workflow expansion. This deliberate emphasis communicates a value proposition centered on unwavering control and clarity in any environment, positioning the Smart Controller as the pilot's integrated command center.

Every aspect feels designed for purpose, from the ergonomic form to the impressive features. This strategic approach culminates beautifully before the animated logo reveal, establishing confidence in the essential tool for serious drone users seeking a superior experience.

22. GF Machining Product animation video

Glimpsing the future of precision manufacturing unfolds vividly here. Perhaps the most compelling aspect of this product animation video is how GF Machining visually translates complex femtosecond laser technology into tangible, unparalleled surface quality and intricate geometries achievable.

Instead of relying on jargon, the video offers a journey inside the process, revealing the focused power of the optics. It masterfully connects this technological heart to the resulting flawless, even mirror-like surfaces, demonstrating molecular-level control with the LASER S 1000 U and 1200 U systems.

This dynamic showcase offers a powerful lesson for communicators: showing the 'how' and linking it directly to the stunning 'what' inspires confidence and highlights genuine innovation far better than simple assertion.

23. Sofitel Animated mission statement

Unfolding a captivating narrative across continents, Sofitel Legend presents its heritage through vibrant collage animation. This style seamlessly layers antique maps, historical figures, and stunning properties, showcasing a blend of deep history and bespoke luxury.

This animated mission statement illustrates how each destination is a living legend, celebrating local culture and inspiring remarkable experiences. It's a compelling visual essay on the enduring art of hospitality and distinction, perfect inspiration for creative video projects.

24. VIVOTEK 3D brand animation

Crafting a vision rather than listing features, this video uses a captivating blend of vibrant visuals and abstract shapes. The dynamic 3D brand animation effectively communicates a forward-thinking approach, immediately signaling that VIVOTEK offers more than just components, but a pathway to a better future. It feels less like a product ad and more like a statement of purpose.

The message powerfully shifts towards the human element, emphasizing comfort, safety, and simplicity through clear, impactful text. By presenting solutions that "truly matter" and promising to "make tomorrow easier," the video inspires connection and trust. It's a masterclass in using abstract motion design to convey deep brand values and inspire viewers about shared progress.

25. Guardian Generation 3 Simplifying brand concepts

Facing the inherent risks of professional driving, Guardian Generation 3 emerges as a critical advancement in safety. This automotive-grade solution continuously evaluates driver fatigue levels with precision, using the validated KSS scale. The video powerfully illustrates how this real-time intervention occurs before micro-sleeps become a danger.

Tailored alerts dynamically inform drivers of their specific risk status, empowering them to take immediate, corrective action. Fleet operators also gain instant insights into driver well-being, enabling swift responses. Simplifying brand concepts for vital safety technology is adeptly handled, ultimately contributing to the paramount goal of getting everyone home safely.

26. Grid Guardians Character brand animation

Facing the uncertainty of a storm and losing power feels unsettling. Yet, a clever animated character arrives, whisking us into the high-tech heart where character brand animation makes complex grid management accessible.

Here, dedicated engineers, the true Grid Guardians, make crucial, often unseen, decisions to keep vital services running. Understanding these prioritize essential services transforms anxiety into appreciation for the unseen work protecting communities.

The video skillfully shifts focus from personal inconvenience to a larger purpose, inspiring viewers about the possibility of joining this essential mission one day and contributing to resilience.

27. LDS Underwriting Workbench Animated brand message

Depicting the overwhelming nature of intricate data visually captures the core challenge in underwriting. The video powerfully presents LDS Underwriting Workbench from EXL as the streamlined solution, tackling time and resource intensity with its GenAI-powered New Underwriting Assist module. This animated brand message immediately connects with the viewer by illustrating the problem vividly.

This flexible datAI solution skillfully unifies diverse sources, leveraging embedded machine learning to transform predictive intelligence into actionable outcomes and trends visualized directly. Automating tasks and detecting data inconsistencies significantly boosts accuracy and drives efficiency. The engaging visual approach inspires others seeking to communicate complex processes effectively through dynamic representation.

28. IG Corporate Animation Production

Entering the vibrant digital realm, this video immediately signals its focus on cybersecurity through dynamic network visuals and clear icons. The striking image of a person in VR nestled inside a glowing '20' cleverly captures two decades of experience enabling safe, future-ready digital life. It makes the abstract feel personal and inviting, embodying the digital freedom reliable protection grants.

This expertly crafted Corporate Animation Production then effectively presents Bitdefender TOTAL SECURITY. It highlights the Bitdefender brand's twenty years of trusted innovation, powerfully reinforced by showing earned industry awards that instantly build confidence. This serves as inspiration for conveying complex technical value and building deep reliability with compelling, accessible visuals for any product aiming to connect and empower users.

29. Greater Bank Corporate storytelling animation

Communicating financial opportunity through vibrant visuals proves highly effective. This corporate storytelling animation from Greater Bank moves beyond mere description, vividly interpreting the ease of opening an Access Account and the simple power of its Visa Debit card, using dynamic graphics and clear gestures to signify control and convenience.

Elevating routine transactions, the video's core appeal is the aspirational chance to win $20K. This exciting prospect tied to everyday card use, amplified by energetic visuals and a direct path to open online, provides a compelling reason for viewers to engage and explore the offering.

30. Klaviyo Internal communication animation

Navigating scattered customer information presents a challenge, yet this video offers Klaviyo as the recipe for success. Framing growth ingredients like customer-first data and marketing insights makes complex strategy feel distinctly achievable. The visual metaphor provides an instantly understandable framework for their platform's capabilities.

Seeing how their insights engine intuitively reveals customer tastes is truly insightful. This transformation, explained through engaging internal communication animation, highlights how Klaviyo builds lasting loyalty and empowers businesses to genuinely own their growth journey. It inspires rethinking how to explain value visually.

Animation: The Emotional Engine for Brand Connection

Beyond simply informing, animation serves as a powerful emotional engine, driving deeper connections between brands and audiences. It possesses a unique capacity to translate abstract values and personalities into palpable feelings, making a brand not just seen, but felt. This visual medium allows for creativity surpassing live-action limits, crafting experiences that resonate on a human level.

Through character animation, brands embody personality. These animated figures become relatable ambassadors, their expressions, actions, and narratives forging emotional bonds viewers carry with them. Consistent visual identity in character design reinforces this connection, building familiarity and trust across different touchpoints.

Why Advids for Animated Brand Video?

At Advids, we specialize in crafting high-quality, original Animated Brand Videos that elevate your brand and drive exceptional results. With a unique blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animations.

Your Trusted Animated Brand Video Partner:

12+ Years of Proven Success: Over 3400 successful projects across various video formats demonstrate our deep understanding of visual storytelling. We've completed over 315 Animated Brand Video projects, showcasing our expertise in this dynamic medium.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through captivating animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, a testament to our talent, creativity, and unwavering dedication to client satisfaction.

The Advids Animated Brand Video Advantage:

Customized Animated Brand Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Animated Brand Video formats. Your brand, style, and target audience are at the forefront of our creative process.
Collaborative Process: We believe in close collaboration from concept to completion. Your active involvement ensures your vision is accurately realized in the final animation.
Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated Brand Videos.

Cutting-Edge Creativity and Technology:

Creative Storytelling Through Animation: Our skilled team of animators and storytellers weave captivating narratives that engage your viewers and inspire action.
Cutting-Edge Animated Brand Video Technology: We leverage industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impression.


Ready to unlock the potential of Animated Brand Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Animated Brand Video?

An animated brand video is a powerful marketing tool that uses animation to bring your brand's story, values, and message to life. Unlike traditional videos, animation offers greater flexibility in visual storytelling, allowing you to create unique and engaging experiences for your audience. These videos can achieve various goals, from building brand awareness and educating customers to driving sales and improving customer experience. By incorporating captivating visuals, compelling narrative s, and a clear call to action, animated brand videos effectively communicate your brand's value proposition and leave a lasting impression.

Animated brand videos are versatile and can be used across various marketing channels, including social media, websites, email campaigns, and paid advertising. They can be used to introduce new products or services, explain complex concepts, showcase brand values, and build customer relationships.

What do top Animated Brand Videos have in common?

Mastering animated brand videos requires a strategic approach focusing on impactful storytelling and visual appeal.

Brand Positioning - Showcase your brand's unique value, differentiating it from competitors. Emphasize what makes you special.

• ideal customer profile - Tailor your message to resonate deeply with your specific audience. Speak directly to their needs.
• Narrative Arc - Use a clear narrative structure to engage viewers and leave a lasting impression. Build anticipation and resolution.
• visual identity - Create a cohesive visual language that reinforces brand recognition. Use consistent fonts, colors, and imagery.
• Character Development - Design characters that are memorable and reflect your brand personality. Make them relatable and engaging.
• Animation Technique - Select a style that complements your brand and story, enhancing its impact. Consider the mood and tone.
• Value Proposition - Focus on the tangible benefits for the viewer, highlighting problem-solving. Show, don't just tell.
• storyboarding - Plan scenes strategically to maintain viewer interest and build momentum. Ensure a smooth narrative flow.
• Color Psychology - Use color to create a specific mood and guide the viewer's eye. Consider color associations and cultural contexts.
• Scriptwriting - Write a concise, impactful script that delivers your message clearly and memorably. Prioritize clarity and conciseness.

What makes Animated Brand Video effective?

Animated brand videos must begin with a precise understanding of the target audience and their core needs. A narrative that directly addresses audience needs and desires, achieving emotional resonance, is paramount. consistent visual style , messaging, and tone are essential throughout the video to reinforce brand identity.

Animated brand videos should create a memorable experience that leaves a lasting impression. Visually stunning, stylistically consistent animation, compelling storytelling through character design, setting, dynamic motion, and a clear call to action seamlessly integrated into the narrative are vital. Animated brand videos should tell a complete story concisely, avoiding unnecessary length or complexity.

data-driven insights into audience preferences must inform animation style, narrative structure, and messaging. strategic use of music and sound effects enhances emotional impact and narrative flow, subtly guiding viewer experience. Testing different video versions and iterating based on audience feedback is critical for optimization.

The videos core message must be instantly clear and easily understood by the target audience.

How long should your Animated Brand Video be?

Mastering animated brand video length hinges on aligning video type, purpose, and target audience stage within the marketing funnel.

Pre-production Considerations for Determining Video Length:

• What's the core brand message?
• Who is the ideal viewer?
• What key features need showcasing?
• Does the style match the brand?
• Which platform will host it?
• What's the video's intended impact?
• How does it fit the brand narrative?

Animated brand video length guide

How to create Animated Brand Videos?

Crafting compelling animated brand videos requires a strategic approach. Mastering each phase, from defining clear goals to final review, is crucial for creating impactful videos that resonate with your audience and achieve your marketing objectives.

• Target Audience - Use detailed audience personas to inform animation style and messaging choices.
• Storyboard Creation - Employ dynamic visuals and clear transitions to maintain viewer engagement.
• Style Selection - Select a style that's both memorable and consistent with brand guidelines.
• Scriptwriting - Use concise language and strong calls to action to drive desired viewer behavior.
• Asset Creation - Invest in high-resolution assets to ensure the video looks sharp across all platforms.
• Voice Recording - Choose a voice that conveys the right emotion and tone, matching the brand's personality.
• Music Composition - Use music to enhance the emotional impact and create a memorable viewing experience.
• Video Editing - Ensure smooth transitions and pacing to maintain viewer interest and comprehension.
• Final Review - Conduct rigorous testing across devices to guarantee optimal viewing experience.

The Importance of Storytelling in Animated Brand Videos

Moving beyond the technicalities, let's explore the magic of storytelling in animated brand videos. A compelling narrative transforms a simple video into an unforgettable experience, forging deeper connections with your audience. Think of 2D animated brand video examples – their effectiveness often lies in how they weave a narrative to simplify complex ideas.

Storytelling isn't just about pretty pictures; it's about creating an emotional resonance. It's about infusing your brand's personality into every scene, making your message memorable and motivating viewers to take action. Remember those short animated video examples for social media? Their impact comes from concise, engaging stories that capture attention instantly.

• A strong narrative acts as the backbone of your video, providing structure and purpose.
• Relatable characters draw viewers in, making your message more impactful.
• Building anticipation and delivering a satisfying resolution keeps audiences hooked.
• Promotional animation thrives on compelling narratives that resonate with the target audience.

Storytelling is the secret ingredient that elevates your animated brand videos from simple visuals to powerful marketing tools. By crafting compelling narratives, we can create videos that not only inform but also inspire and convert.

The Production Process of an Animated Brand Video

Now that we've covered the essentials, let's walk through the production process. Creating an animated brand video is a collaborative journey, where we transform your vision into a captivating story.

Think of it like building a house. We start with a blueprint (your message), gather the materials (script, visuals, sound), and then carefully construct each element to create a finished product that's both functional and beautiful.

From initial concept to final polish, we're with you every step of the way.

• Conceptualization and Script Development: We begin by solidifying your core message and crafting a compelling narrative. This is where we lay the foundation for a video that resonates with your target audience. marketing animation thrives on a strong narrative.
• style selection and Asset Creation: Choosing the right animation style is crucial for brand consistency. Think about the difference between a playful 2D animation and sleek motion graphics. High-quality animated video examples often showcase a variety of styles. We then create the visual elements that bring your story to life.
• Production and Post-Production: This stage involves bringing the storyboard to life through animation, voiceover recording , and music composition. explainer video animation examples highlight the importance of clear visuals and engaging audio. We then move into post-production, where we refine the video through editing, sound mixing, and color correction.
• Optimization and Launch: We optimize the video for various platforms and devices, ensuring a seamless viewing experience. Finally, we launch your video and track its performance, making adjustments as needed. Service animation, for example, often requires careful optimization for specific platforms.

By following this process, we ensure that your animated brand video is not only visually appealing but also effectively communicates your message and achieves your marketing goals.

Choosing the Right Animation Style for Your Brand

Having discussed video length , let's explore how to choose the right animation style. This crucial step ensures your video effectively communicates your brand's message and resonates with your audience. Think of it as choosing the right outfit for your brand – it needs to fit your personality and the occasion.

When exploring animated brand video examples for marketing, we see how style impacts a campaign's success. From playful 2D animation for a younger audience to sophisticated motion graphics for a corporate client, the right style elevates your message. Even small businesses can leverage animation's power; there are plenty of animated brand video examples for small business to inspire you.

• Brand Identity: Consider your brand's personality and target audience . A fun, youthful brand might use bright, cartoonish animation, while a professional brand might opt for a sleek, minimalist style.
• Message Complexity: Match the style to your message. explainer videos benefit from clear 2D animation to simplify complex ideas, while animated explainer videos can bring products to life by showcasing features.
• Budget and Timeline: Balance quality with practical constraints. 2D animation is generally more budget-friendly and quicker to produce than 3D.
• Emotional Impact: Animation evokes feelings. Choose a style that aligns with the desired emotional response, whether it's excitement, trust, or humor.

Finding the perfect animation style is about aligning your brand's identity, message, and resources. By carefully considering these factors, we can create videos that not only inform but also inspire and connect with our audience.

Using Animated Videos for Lead Generation

Let's dive into how we can use animated videos to boost lead generation. Remember, it's not just about creating a visually appealing video; it's about crafting a compelling experience that converts viewers into qualified leads. Think of your video as a powerful tool to capture attention, build trust, and ultimately drive business growth. Professional animated video examples often showcase this blend of creativity and strategy.

Take inspiration from the best animated brand video examples. Notice how they seamlessly integrate calls to action and targeted storytelling to connect with their audience. We can achieve similar results by focusing on a few key strategies.

• Craft a compelling narrative that resonates with your ideal customer. Targeted storytelling, like in those best animated brand video examples, draws viewers in and makes your message more impactful.
• Make it easy for viewers to take the next step with a clear and concise call to action. Guide them towards a specific action, like visiting your landing page or signing up for a free trial.
• Offer valuable resources, such as ebooks or webinars, in exchange for contact information. Gated content provides an incentive for viewers to become leads.
• Leverage Product Animation to showcase your product's unique features and benefits, turning viewers into potential customers.

By implementing these strategies, we can transform our animated videos into powerful lead generation machines. Brand Animation can further enhance this process by creating a memorable brand experience that fosters trust and encourages conversions.

Animated Videos for Internal Communications

Beyond external marketing, let's explore animation's transformative power within our organizations. Animated videos breathe life into internal communications , fostering engagement, clarity, and a stronger sense of connection among our teams. Imagine onboarding new hires with captivating stories, simplifying complex training with engaging visuals, and celebrating team wins with inspiring animations. That's the potential we unlock with internal animation.

Internal communication often suffers from information overload and lack of engagement. Animated videos cut through the noise, delivering key messages with clarity and impact. From onboarding to training, policy changes to team building, animation transforms mundane processes into memorable experiences . Creative animated video examples demonstrate how animation can boost morale, improve understanding , and foster a more connected workplace .

• Onboarding: Make new hires feel welcome and informed from day one with engaging animated videos that showcase company culture and simplify complex onboarding processes.
• Training: Transform tedious training sessions into interactive learning experiences with animated tutorials that explain complex procedures in a clear and engaging way. corporate animated video examples highlight how effective this can be.
• Policy Changes: Communicate important updates clearly and concisely with animated explainers, ensuring everyone understands and adheres to new policies.
• Team Building: Inject fun and energy into team building activities with animated videos that promote collaboration, boost morale, and foster a stronger sense of community.

By leveraging the power of animation, we can transform internal communications from a necessary chore into a valuable tool for engagement, learning, and growth. Motion Graphics can further enhance internal presentations, making data more digestible and memorable. Let's explore the possibilities and create a more connected and informed workplace through the magic of animation.

How animated brand video examples are curated?

We dove deep into animated brand videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated brand videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Emotional Resonance Evaluating the video's ability to evoke desired emotions and connect with the target audience.
7.Brand Storytelling Determining how effectively the video conveys the brand's story , values, and personality.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. animated explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated brand video examples 2024, n=13636 videos within duration <3 mintues, across industries.