6000+ Videos created for 3400+ startups and enterprises
Showcase Features
Clearly demonstrate the value of your platform with videos that effectively showcase its features and benefits to potential users.
Engaging, platform functionality videos simplify complex processes, making it easier for your audience to understand and adopt your platform.
Testimonials
Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers
Michael Morgan
SVP Global Sales and Marketing, Telrock
We had a tremendous experience in working with the Advids team. They've proven that a 'remote' engagement can be highly successful, and delivered with quality on time! We will continue to work with our Advids partners.
Karin Netzer
CMO, Magic Software
We at Magic software found Advids a great partner, who helped us meet successfully an aggressive deadline we had for our video production. The team we worked with was super responsive, professional and creative. We will definitely use their services again for our next project.
Mike Brandt
Founder, HMB
It was a phenomenal experience working with the team at ADVIDS. Everyone was very responsive and attentive to our needs. We appreciate working on this project together and there will be many more. I am very happy and pleased with the end-product. Thank you, ADVIDS team!
Megan Pogwist
General Manager, Packaging HERO
We had an amazing experience with ADVIDS. We are new to the entire video process and they walked us through the entire process and were patient with our questions and requests. They kept to the timeline well and we have signed up for more videos already.
About Advids
Advids is a crew of kind, thoughtful creatives specializing in platform functionality video production since 2012. We are UI/UX designers, scriptwriters, storyboard artists, animators, voiceover artists, and video editors dedicated to showcasing your platform's power. We've been called platform functionality video experts, software demo specialists, user onboarding masters, product tour pros, and interactive tutorial creators. But above all else, we're your video production partners for crystal-clear platform demos.
Let's collaborate and explore how Advids' platform functionality videos can simplify user onboarding, boost feature adoption, and ultimately, elevate your business. We bring a unique blend of technical understanding and creative storytelling to every project, ensuring your platform's functionality is presented clearly, concisely, and engagingly. Our team meticulously crafts each video to resonate with your target audience, maximizing impact and driving results.
Our clients trust Advids for platform functionality videos. Here is why we believe in the power of videos.
Vertical creative assets delivered 10% to 20% more conversions per dollar on YouTube Shorts when compared to landscape assets.
Google searches for tiktok ads over the past 5 years are up 99x+.
About half of marketers worked with influencers or creators in 2023, and 64% of them worked with micro-influencers.
Video streaming is estimated to account for 91% of global internet traffic by 2024.
7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.
Platform Functionality Video Creation - What We Offer
Creating platform functionality videos is a great way to showcase the capabilities of your platform and how it can benefit potential customers. These videos provide an engaging and informative way to demonstrate your platform's features, user interface, and ease of use.
Platform Overview: Highlight key features and benefits.
User Interface Walkthrough: Demonstrate navigation and user experience.
Feature Demonstrations: Showcase specific functionalities in action.
Integration Explainer: Explain how the platform integrates with other tools.
Case Study: Present a success story of a customer using your platform.
Testimonial Video: Feature satisfied customers sharing their positive experiences.
FAQ Video: Address common questions about the platform's functionality.
Product Update Announcement: Introduce new features and improvements.
How Advids pricing work for Platform Functionality Videos?
At Advids, we champion transparent, value-driven Platform Functionality Video production pricing. Our fixed-fee model ensures budget predictability, eliminating surprises. We prioritize creative collaboration and exceptional results, delivering a premium Platform Functionality Video creation experience that consistently exceeds expectations.
Our all-inclusive pricing features:
Predictable Budget: Clear, comprehensive cost breakdowns. Fixed fees cover everything within the agreed scope, offering budget control from the outset. Client Focus: Dedicated to realizing your vision, not adding costs. Minor edits and feedback are handled swiftly and flexibly. Our project experience and creative talent remain consistent across all budgets. Simplified Project Management: Dedicated project leads ensure seamless Platform Functionality Video creation and feedback integration. Fixed costs expedite approvals, streamlining delivery. Transparency: Every detail, from concept to licensing, is included. No surprises, just consistent delivery and ongoing support.
We believe in providing a premium Platform Functionality Video creation experience, exceeding expectations throughout the project. Factors influencing pricing include video length, complexity of animations, level of detail, and inclusion of interactive elements. Multiple revisions are included in all packages.
Let us take an example of a Platform Functionality Video for a cutting-edge, AI-powered robotic surgical system. The goal is to demonstrate its precision and user-friendly interface to hospitals and surgeons. All pricing below is for a 60-second Platform Functionality Video. Clean Interface Showcase (USD 1000-1500): Focuses on the system's interface, using sleek animations, clear typography, and smooth transitions. Ideal for highlighting user experience and core platform functionality. This option is perfect for a software demonstration or a platform overview, creating effective training and tutorial videos. Surgical Procedure Simulation (USD 1500-2000): Simulates a surgical procedure using the robotic system, showcasing its precision and control. Includes detailed animations of the robotic arms and instruments. This option is ideal for creating a medical animation or product demo video, offering a detailed procedure walkthrough for surgical training. It effectively demonstrates robotic surgery in the operating room. Interactive Component Exploration (USD 2000-3000): Allows viewers to explore the system's components interactively, highlighting specific features and benefits. Includes close-up views and detailed animations of internal mechanisms. This provides an interactive video experience, using 3D models for product exploration and technical animation. It's perfect for showcasing mechanical design and providing interactive demonstrations. Integrated Operating Room Environment (USD 3000-4500): Places the robotic system within a realistic operating room environment, showcasing its integration into a surgical workflow. Includes animations of medical personnel interacting with the system. This option simulates the operating room, highlighting healthcare technology and patient care within a medical environment. It's a great choice for medical training videos demonstrating the surgical team and operating room equipment in action. Hybrid Live-Action Integration (USD 4500-6000): Combines live-action footage of surgeons using the system with 3D animations and motion graphics, creating a dynamic and engaging video. This hybrid video approach offers a documentary-style look, incorporating user testimonials and case studies to showcase real-world application and product integration. It provides a behind-the-scenes perspective on user experiences.
What content team from Advids is assigned and their expertise?
At Advids, we dedicate a specialized team of video production experts to showcase your software or app's capabilities. We meticulously craft engaging user interface (UI) demonstrations, intuitive user experience (UX) walkthroughs, and compelling feature highlights that resonate with your target audience. Our team leverages screen capture, motion graphics, and concise narration to create platform functionality videos that drive conversions and boost user adoption.
Your dedicated content team includes:
Creative Director: Leads platform functionality video projects, overseeing research, scripting, visualization, and messaging to ensure impactful storytelling. UX/UI Designer: Designs intuitive and visually appealing on-screen graphics, annotations, and callouts to enhance user comprehension of the platform's functionality. Screen Capture Specialist: Captures high-quality video footage of software demonstrations, focusing on key features and user flows. Motion Graphics Animator: Creates engaging animations to illustrate complex processes, data visualizations, and interactive elements within the software. Voiceover Artist: Delivers clear and concise narration, explaining the platform's features and benefits engagingly. Video Editor: Assembles captured footage, animations, voiceover, and music to create a seamless and informative video showcasing the platform's functionality. Software Expert: Provides platform-specific expertise, ensuring accurate representation of its functionality and effectively addressing user needs.
What experience Advids has in Platform Functionality Video production?
Advids' creative team specializes in Platform Functionality Video production, transforming complex software features into engaging visual journeys. Our design capabilities include screen capture, motion graphics, and intuitive visual cues, seamlessly integrated with clear and concise narration. We leverage our platform expertise and video production research to create videos that effectively onboard users, showcase product features, and drive conversions. Our specialists and designers meticulously study your platform to determine the best way to showcase its functionality and resonate with your target audience.
Our video production expertise and industry experience:
Industries: We've served diverse industries, including SaaS, Fintech, Healthcare Tech, E-learning, and E-commerce, transforming intricate platform functionalities into compelling video content. Our deep understanding of these sectors allows us to create videos that resonate with industry-specific user expectations and business goals. We recognize the unique challenges and opportunities within each industry, ensuring your platform functionality video effectively communicates value to your target audience.
Years: With 12 years of experience simplifying complex information through video, we’ve honed our expertise in creating product demos, training videos, and interactive tutorials. This experience allows us to craft platform functionality videos that are both visually appealing and highly effective in conveying information and achieving your desired outcomes.
Our unique video production process: We begin with in-depth research, analyzing your platform, target audience, and competitive landscape. We identify key functionalities, user pain points, and compelling content hooks to capture and maintain viewer engagement. We then develop a tailored video strategy aligned with your business objectives, incorporating best practices for visual storytelling, pacing, and information delivery. Our approach ensures your video isn't just a demonstration but a compelling narrative showcasing your platform's value and usability.
FAQ
How does Advids ensure high-quality video production?
We guarantee high-quality video production through a meticulous process:
* Expert designers, animators, and editors.
* Industry-standard software and rigorous quality checks.
Experience the Advids difference.
How does Advids handle video localization and language needs?
We speak your audience's language. With our multilingual video production services, including translation, voice-over, and cultural adaptation, your message will resonate globally. Expand your reach.
What is Advids' revision policy for video projects?
Minor edits are handled efficiently within the agreed scope. For larger changes, we'll provide a transparent revised proposal, ensuring budget clarity and project success. Let's discuss your vision.
What is Advids' approach to scripting platform functionality videos?
Our scripting approach clearly and concisely showcases your platform's functionality, highlighting key features and benefits to resonate with your target audience. Let's tell your platform's story.
How experienced is the Advids team in platform functionality videos?
Our team's deep expertise in video production, honed over numerous successful projects, ensures your platform functionality video will captivate your audience. Explore our portfolio.
How does Advids handle client communication during the project?
We champion open communication. Using Slack, email, and video conferencing, we ensure seamless collaboration and feedback integration throughout your project. Experience effortless communication.
What is the typical turnaround time for a video project?
Typical turnaround time is 3-8 weeks, depending on the project's scope and complexity. We'll provide a precise timeline during our initial consultation. Get started today.
What video styles can Advids produce for my platform?
From minimalist to dynamic, we create videos in a variety of styles tailored to your platform and audience. Discover the perfect style for your brand.
How does Advids ensure my brand guidelines are followed?
Your brand guidelines are our compass. We meticulously integrate them throughout the entire video production process, ensuring consistent branding and a resonant message. See how we can elevate your brand.
How can I see examples of Advids' previous work?
Witness the power of Advids. Explore our portfolio of successful video projects and see how we transform ideas into captivating visuals. Get inspired.
What is Advids' process for creating a platform functionality video?
We craft compelling platform functionality videos through a collaborative process:
* Understanding your platform's core features and target audience.
* Developing a captivating script and stunning visuals.
* Animating and editing with precision, incorporating your feedback at every stage.
Let's create a video that showcases your platform's power.
Who will be my point of contact at Advids during the project?
Your dedicated Customer Success Manager and a Creative Director will be your trusted guides, ensuring seamless communication and project success. Meet your dream team.
What support does Advids offer after video delivery?
Our partnership extends beyond delivery. We offer ongoing support, including minor edits and consultations for future updates, ensuring your video remains relevant and impactful. Partner with us for long-term success.
How does Advids manage platform functionality video projects?
Advids expertly manages platform functionality video projects with a dedicated team of specialists, ensuring a seamless journey from concept to delivery. Connect with us to discuss your project.
What is included in Advids' end-to-end video production service?
Our end-to-end service covers everything from concept to delivery, providing a hassle-free experience and exceptional results. Focus on your business, we'll handle the video.
Abacus is a time management solution that helps businesses and employees efficiently manage working hours and breaks. This video is designed to highlight Abacus's ability to simplify time tracking and eliminate tedious manual processes.
Video Design - The video uses a minimalist design style with a white background and vibrant red and blue accents. The animation style is simple yet engaging, with a focus on clear and concise visual elements. The video employs a combination of 2D animation, flat icons and illustrative elements, making this a great Platform Functionality Video.
The simplicity of the design allows the core features of the solution to be easily understood and the clear visuals communicate the process in a manner that is both easy to grasp and aesthetically appealing. The video tone is playful and friendly, while still maintaining a professional feel. The overall design effectively communicates the key value proposition of the solution - a streamlined and efficient way to manage time.
Leica Geo’s LOC8 is a fleet management, theft deterrence and location solution for total stations. The video is designed to introduce the benefits of this solution to surveyors and other professionals who use total stations.
Video Design - The video uses a simplistic and engaging design style to highlight the functionality of LOC8. The video’s imagery is composed of minimalist illustrations and clean graphics, making this a good Platform Functionality Video. This ensures the product is the primary focus and avoids distracting the viewer. The color scheme of gray and red emphasizes the key elements of the video, and a clear, concise narrative drives the point home.
The video design is simple and effective, highlighting the features of the LOC8 solution while effectively conveying its benefits and purpose. The overall tone of the video is informative, confident, and reassuring. The clean graphics, minimalist style and straightforward narrative effectively communicates the solution's purpose and benefits. The video successfully conveys the ease of use of the LOC8 solution, offering a clear and simple path to ensuring the safety of a vital piece of equipment.
Farmers Edge is an insurtech platform that is changing how crop insurance works. The video is designed to explain the platform's value and its role in connecting insurers, agents, and farmers.
Video Design - The platform functionality video features a minimal design with white backgrounds and yellow accents. Animated icons that represent key concepts such as field level data, remote sensing, and AI are used throughout the video. A 3D grid of white squares with yellow lines is used to illustrate the connection between the platform's different components, such as crop insurance, farm data, and farmer operations. This clean and modern visual style helps to create a sense of professionalism and trustworthiness.
The visual design of the video effectively communicates its objective. The clean and modern style of the video, featuring minimal colors and simple iconography, creates a sense of trust and professionalism. The use of 3D animations and the animated grid highlights the platform's ability to connect and organize data across the entire agricultural ecosystem. The tone of the video is confident and informative, emphasizing Farmers Edge's commitment to innovation and efficiency.
Brightly is an energy management platform designed to simplify and streamline the process of managing outbound payments. The video is designed to highlight the challenges of managing outbound payments with disparate systems, and introduce Brightly as a solution.
Video Design - The video style is simple, using only line drawings and animations to convey the concept. These are clean, modern graphics and they are used to great effect in this Platform Functionality Video. The colors are soothing and professional, which helps create a sense of trust. The use of animation helps to bring the story to life.
The visual style of the video is able to effectively communicate the challenges of managing outbound payments with disparate systems. It presents the concept using clear, concise imagery, highlighting the need for a platform that can manage all of these processes efficiently. The video sets a professional tone, emphasizing the need for a centralized and streamlined approach.
ChannelAdvisor Commerce Network is an interactive portal designed to connect sellers and marketplaces.
Video Design - This Platform Functionality Video uses bright, vibrant colors and clean, modern graphics to depict the interface of ChannelAdvisor Commerce Network. The visual design focuses on the easy-to-use nature of the platform, and the ability to connect with marketplaces like Amazon, eBay, and Walmart. The video has a fast pace and upbeat tone, which further highlights the platform's ease of use and user-friendly interface.
ChannelAdvisor Commerce Network clearly depicts the benefit of using the platform and highlights how easily sellers and marketplaces can connect and find new products and expand their business. The video uses a dynamic and engaging style and uses visual elements to make the video memorable, helping the viewers understand the platform's value proposition.
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What is Platform Functionality Video?
Platform Functionality Video is a type of explainer video that focuses on showcasing the features, benefits, and user experience of a software platform or digital product. It aims to educate viewers on how the platform works, its key functionalities, and how it can solve their specific needs.
These videos are commonly used for marketing and sales purposes, user onboarding and training, product demos, and support documentation. They can be used on websites, landing pages, social media, email campaigns, and within the platform itself to guide users and improve engagement.
What is Platform Functionality Video Design?
Platform Functionality Video Design is the process of creating visually engaging and informative videos that effectively communicate the functionality and value of a software platform. It involves careful planning, scripting, storyboarding, animation, and editing to produce a high-quality video that resonates with the target audience.
A typical Platform Functionality Video Design project can take anywhere from 4 to 8 weeks, depending on the complexity and length of the video. Factors that influence the timeline include the number of features to be showcased, the level of animation required, the need for custom illustrations or graphics, and the number of revisions needed.
What is the Platform Functionality Video Production process?
Concept Development: Brainstorming and refining video ideas based on platform features and target audience.
Storyboarding: Creating a visual representation of the video's flow and key elements.
Screen Recording/Capture: Capturing high-quality footage of the platform's interface and functionality.
Voiceover Recording: Providing clear and concise narration to guide viewers through the platform.
Motion Graphics/Animation: Adding visual elements to enhance engagement and understanding.
Editing and Sound Design: Assembling the video, adding music, sound effects, and transitions.
Review and Feedback: Client review and feedback rounds to ensure alignment with expectations.
Final Delivery: Delivering the final video in the desired format and resolution.
What makes Platform Functionality Video unique?
Platform Functionality video production focuses on four main things: clarity, engagement, simplicity, and effectiveness. It's about conveying complex information in a way that is easy to understand and visually appealing.
The best Platform Functionality Video creations have these visual characteristics: clean and modern design, intuitive navigation, clear and concise messaging, and high-quality animation and graphics.
Platform Functionality Videos are among the most popular video production types because they are highly effective at educating and engaging viewers. They can significantly improve user understanding, adoption, and satisfaction, leading to increased conversions and customer loyalty.
Platform Functionality Video benefits
Comprehensive visual flow
A thoughtfully crafted Platform Functionality Video provides a comprehensive visual flow, guiding viewers through the intricate steps of using our Platform. This video format effectively showcases the seamless interaction between different features, making it easy for users to understand the overall functionality and navigate the platform with confidence.
Show feature interaction
Showcasing feature interaction is a key strength of Platform Functionality Video. By visually demonstrating how different features work together, this video format allows users to grasp the interconnectedness of the platform's functionalities. This clear visual representation enhances user understanding and promotes a more intuitive user experience.
Highlight user journey
Highlighting the user journey is a powerful aspect of Platform Functionality Video. By visually depicting the steps a user takes while interacting with your Platform, this video format allows viewers to empathize with the user experience. This empathetic understanding fosters a stronger connection between users and the platform, ultimately leading to greater user satisfaction.
Demonstrate process steps
Demonstrating process steps is a crucial benefit of Platform Functionality Video. By visually breaking down complex processes into manageable steps, this video format makes it easier for users to understand and follow along. This clear visual representation of process steps simplifies the learning curve and empowers users to confidently navigate the platform.
Visualize complex data
Visualizing complex data is a unique strength of Platform Functionality Video. By transforming complex data into visually appealing and easily digestible information, this video format makes it easier for users to understand and interpret data. This visual representation of data enhances user comprehension and promotes a more engaging user experience.
Emphasize key features
Emphasizing key features is a vital aspect of Platform Functionality Video. By visually highlighting the most important features of your Platform, this video format allows users to quickly identify and understand the core functionalities. This focused visual representation of key features enhances user understanding and promotes a more efficient user experience.
Illustrate platform use
Illustrating platform use is a key benefit of Platform Functionality Video. By visually demonstrating how users can interact with your Platform, this video format provides a clear and concise understanding of the platform's functionalities. This visual representation of platform use empowers users to confidently navigate and utilize the platform.
Showcase user benefits
Showcasing user benefits is a powerful aspect of Platform Functionality Video. By visually demonstrating the positive outcomes users can achieve by using your Platform, this video format highlights the value proposition. This visual representation of user benefits strengthens user motivation and encourages engagement with the platform.
Enrich user experience
Enriching the user experience is a key strength of Platform Functionality Video. By providing a visually engaging and informative experience, this video format enhances user satisfaction and promotes a more positive perception of the platform. This enriched user experience fosters a stronger connection between users and the platform, ultimately leading to greater user loyalty.
Visualize product value
Visualizing product value is a crucial benefit of Platform Functionality Video. By visually demonstrating the tangible benefits users can gain from using your Platform, this video format highlights the platform's value proposition. This visual representation of product value strengthens user understanding and encourages adoption of the platform.
Boost user engagement
Boosting user engagement is a powerful aspect of Platform Functionality Video. By providing a visually engaging and interactive experience, this video format captures user attention and encourages active participation. This boosted user engagement fosters a stronger connection between users and the platform, ultimately leading to greater user retention.
Enhance user onboarding
Enhancing user onboarding is a key strength of Platform Functionality Video. By providing a visually engaging and informative introduction to the platform, this video format simplifies the learning curve and empowers users to confidently navigate the platform. This enhanced user onboarding experience fosters a more positive initial impression and promotes a smoother user journey.
How to make Platform Functionality Video engaging?
Intriguing visual storytelling
Intriguing visual storytelling is a key element in creating engaging Platform Functionality Video. The video should be designed to capture user attention and hold their interest throughout the entire viewing experience. This can be achieved by incorporating compelling visuals, dynamic transitions, and a clear narrative that effectively communicates the platform's value proposition.
Interactive and engaging
Interactive and engaging Platform Functionality Video is driven by a strong understanding of user needs and preferences. The video should be designed to actively involve viewers, encouraging them to participate in the experience. This can be achieved by incorporating interactive elements, such as quizzes, polls, or calls to action, that encourage user engagement and participation.
Compelling visual design
Compelling visual design is essential for creating engaging Platform Functionality Video. The video should be visually appealing and aesthetically pleasing, capturing user attention and holding their interest. This can be achieved by incorporating high-quality visuals, dynamic transitions, and a cohesive visual style that reflects the platform's brand identity.
How to create Platform Functionality Video script?
Compelling narrative structure
Compelling narrative structure is a key element in creating a successful Platform Functionality Video script. The script should be designed to tell a story that resonates with viewers, capturing their attention and holding their interest throughout the entire viewing experience. This can be achieved by incorporating a clear beginning, middle, and end, as well as compelling characters and a strong narrative arc.
Clear and concise language
Clear and concise language is essential for creating a Platform Functionality Video script that is easy to understand and follow. The script should be written in a way that is both informative and engaging, using language that is accessible to a wide audience. This can be achieved by avoiding jargon, using simple and direct language, and focusing on the key benefits of the platform.
Visual storytelling elements are crucial for creating a Platform Functionality Video script that is both informative and engaging. The script should be designed to incorporate visuals that complement the narrative, enhancing user understanding and promoting a more immersive viewing experience. This can be achieved by incorporating screen recordings, animations, and other visual elements that effectively communicate the platform's functionalities.
Step by step guide for Platform Functionality Video pre production
Strategic pre-production planning
Strategic pre-production planning is essential for creating a successful Platform Functionality Video. This involves carefully considering the target audience, the platform's key features, and the desired outcome of the video. This planning phase helps ensure that the video is aligned with the overall marketing goals and effectively communicates the platform's value proposition.
Thorough script development
Thorough script development is crucial for creating a Platform Functionality Video that is both informative and engaging. The script should be well-structured, clearly outlining the key features and benefits of the platform. This script should also incorporate compelling visuals and narrative elements that enhance user understanding and promote a more immersive viewing experience.
Detailed storyboard creation
Detailed storyboard creation is essential for visualizing the flow and pacing of the Platform Functionality Video. The storyboard should include a series of panels that depict the key scenes and transitions, ensuring that the video is visually cohesive and effectively communicates the platform's functionalities.
Pre-production checklist
A pre-production checklist is a valuable tool for ensuring that all necessary elements are in place before filming begins. This checklist should include items such as equipment, props, location, and talent, ensuring that the production runs smoothly and efficiently.
Target audience analysis
Target audience analysis is crucial for creating a Platform Functionality Video that resonates with viewers. This involves understanding the demographics, interests, and needs of the target audience, ensuring that the video is tailored to their specific preferences.
Platform functionality mapping
Platform functionality mapping is essential for creating a Platform Functionality Video that effectively communicates the platform's features. This involves identifying the key functionalities of the platform and outlining the steps involved in using them, ensuring that the video provides a clear and concise understanding of the platform's capabilities.
