Have you ever considered the transformative power of a single, well-crafted image? Today, in this article, we explore how 2D animated advert videos are revolutionizing marketing. I am excited to share what we've discovered about their impact. Our research reveals a fascinating story of how these videos connect with audiences on a deeper level, fostering engagement and driving growth.
This article showcases 30 inspiring examples of 2D advert videos, and we'll uncover the compelling data that proves their effectiveness. We'll delve into the statistics that demonstrate how these videos enhance communication, boost conversions, and leave a lasting impression on viewers. Prepare to be inspired.
Brands that use video marketing grow their revenue 49% faster year-over-year than brands that don't.
85% of video-viewing occasions get most of the peoples' attention.
Videos on a website can increase the average time spent on a page by 88%.
These stats highlight the undeniable power of video in capturing attention and driving business growth. 2D advert videos offer a versatile and cost-effective way to achieve these results, transforming complex information into digestible and engaging content. In this article, we're highlighting 30 Inspiring 2D Advert Video examples that immediately captivated us and inspired our curiosity
TravelBank is a travel and expense management solution that helps companies manage their cash flow and spending. The video is designed to showcase the benefits and capabilities of the platform.
Video Design - The video uses simple, clean graphics and illustrations to communicate its message. The colors are vibrant and easy on the eyes. The visuals are clean, professional and highlight the key features of the product. It uses a suitcase as a central graphic, giving the feel of a 2D Advert Video. The animated design, accompanied by the clean white background and the modern illustrations, make the video very user friendly and simple to understand.
The visual style effectively communicates the video's objective, which is to introduce TravelBank as a solution for managing cash flow and spending. The animation and the clean visuals work together to present a solution that is simple to use and delivers the promise of efficiency. The video uses a positive tone, and the visuals make the platform appear accessible and intuitive.
In this dynamic 2D advert video, we witness a compelling story unfold, showcasing how Granulate revolutionizes code performance. The visuals seamlessly guide us through the process, highlighting the impact on cost and performance with sleek, futuristic graphics. It's a masterclass in concise storytelling, packing a punch in just over a minute.
From the stylized CPU visualization to the clear UI demonstrations, we appreciate the level of detail. The video effortlessly demonstrates Granulate's ability to pinpoint optimization opportunities, making complex data accessible. This is the kind of video that inspires us to elevate our own projects.
What We Can Learn
Craft a clear narrative arc. viewers connect with stories, boosting engagement.
Datasite is a platform designed for investment banking that helps users move faster and have more insights across the deal lifecycle. The video is designed to explain the platform's functionalities and demonstrate how it can make the deal process more efficient.
Video Design - The video features a simple yet effective visual style, using 3D animations that represent the different aspects of a deal. The use of a conveyor belt symbolizes the seamless flow of information and documents. The visuals are clear, crisp, and engaging, making it a good 2D Advert Video. The colors are bold and vibrant, adding a modern and professional feel to the video.
The video's visual style effectively communicates its objective by showing the automation of various tasks through Datasite, and how it helps streamline the deal process, making it faster and easier for users. The tone of the video is professional, confident, and engaging, with a strong focus on technology and innovation, highlighting the efficiency and effectiveness of Datasite. The clear visuals and simple narrative clearly explain how the platform can improve collaboration between investment bankers and their clients.
This video is a great example of how simple design can be incredibly effective. It focuses on conveying essential information about proper watering practices for plants, without any distracting elements. The use of vibrant colors and minimalist illustrations makes it engaging and easy to understand. This approach is perfect for a 2D Advert Video for Lead Generation because it grabs attention and delivers a clear message.
Video Design - The use of vibrant colors and minimalist illustrations makes it engaging and easy to understand. The text overlays provide additional context, ensuring the information is clear and concise.
This video is a great example of how simple design can be incredibly effective. It focuses on conveying essential information about proper watering practices for plants, without any distracting elements. The use of vibrant colors and minimalist illustrations makes it engaging and easy to understand. This approach is perfect for a 2D Advert Video for Lead Generation because it grabs attention and delivers a clear message.
The company's story is captured in a captivating manner, highlighting its significant contributions to healthcare over the years. Through the use of minimalist visuals and 2D animation, the video effectively portrays the company's commitment to innovation and patient well-being.
The video's clear and concise narration provides the audience with essential information about the company's history, operations, and impact. The video's strength lies in its ability to showcase a complex story in an accessible and engaging format. It's a fantastic example of a company's ability to convey its values and impact on patient lives through a well-crafted 2D Advert Video.
What We Can Learn
Let your company's personality shine through; authenticity builds trust.
WalkMe is a digital adoption platform that makes using software, websites, and apps effortless. The video is designed to showcase WalkMe's ability to simplify work, increase productivity, and ultimately lead to success in the digital world.
Video Design - The video incorporates abstract and futuristic imagery to depict the rapid pace of the digital world. Animated blue and purple windows and speech bubbles visually represent the complexity of navigating various digital platforms. These animated elements create a visual language that resonates with the user experience, evoking the idea of struggling to keep up with technology. The video style highlights a strong visual design with clean lines and subtle color gradients, making it a good 2D Advert Video Example for the digital adoption platform industry.
The video's vibrant color palette, coupled with its fast-paced animation, successfully communicates the central message: WalkMe empowers users to overcome digital challenges. The use of animated elements creates a dynamic and engaging visual experience, reflecting the rapid pace of the digital landscape. This tone encourages viewers to embrace the ease of use WalkMe provides, ultimately leading them to embrace a more productive and successful digital life.
Noonday Collection is a company that allows women to make an income by selling handcrafted jewelry, accessories, and home goods. The video is designed to show how easy it is to get started and become an Ambassador.
Video Design - The video features a simple graphic style with minimal elements, making it approachable, clear, and easy to understand. It uses a consistent color palette and font choice. The video focuses on the stories of successful Ambassadors, using images of people, quotes, and stories to create a compelling narrative.
2D Advert Design - This visual style helps to communicate the objective of the video, which is to entice viewers to join and become Ambassadors. The video uses a warm and inviting tone, making the opportunity seem more accessible and appealing. The simple graphic style allows viewers to focus on the message and story of the video, making it easy to understand and effectively conveying the message.
Digicel Smart WiFi is designed to offer seamless roaming, improved WiFi coverage and balanced WiFi reliability.
Video Design - The video uses a simple, minimalist design, using bright gradient colors in the background. It features a white cube that functions as a router, surrounded by small isometric figures. This showcases the router's capability of connecting to various devices in a household, highlighting the product's ability to reach every corner of the house with its seamless connection.
2D Advert Video for Social Media - The video's graphic design is clean and modern, aiming to capture the attention of the viewer in a quick and engaging manner. The overall tone of the video is upbeat and positive, and the use of vibrant colors emphasizes the product's benefits, with a concise visual style that effectively communicates the brand message, showcasing seamless WiFi, stronger coverage and overall better performance.
Ensono provides intelligent, comprehensive management for entire IT estates, from mainframes to the cloud. The video is designed to show how companies can achieve high visibility, availability, and responsiveness by using their solutions.
Video Design - The video uses a modern style of motion graphics with line art and vibrant colors. Animated icons like a server, computer screen, and a cloud are shown being connected in a network, symbolizing how Ensono connects various elements of an IT estate.
2D Advert Design is engaging because of its visual design. The use of motion graphics, simple icons, and text elements creates a clean and modern look that is appealing to a wide range of viewers. The video's style effectively communicates the message that Ensono's solutions can simplify complex IT environments by providing comprehensive monitoring and management capabilities, thereby improving visibility, availability and responsiveness. The tone of the video is professional, informative, and reassuring.
Blend is a company that provides digital mortgage services. This video is designed to explain dividends to potential investors, making investing as simple as online shopping.
Video Design - The video uses a minimalist design and clear graphics, creating a professional and modern look. This visual style aligns with the company's digital-first approach.
2D Advert Animation is easy to understand and communicate the goal of explaining the concept of dividends, creating a simple and clear understanding of this complex topic. It uses simple animations and metaphors to illustrate the key concepts, making it engaging for a wide audience.
Moogsoft's video is designed to show how their AI can help IT operators by taking the burden of IT issues off their shoulders. The video is a humorous take on the typical experience of IT operators and how Moogsoft can simplify their lives.
Video Design - The video uses a 2D Advert Video style with simple graphics and vibrant colors. The characters are simple line drawings with exaggerated features and expressions, creating a cartoonish look. This style emphasizes the humor and makes the video engaging. The video is visually clear and easy to follow, the animation style is simplistic, which makes the video easy to digest and understand.
The use of humor and relatable situations helps communicate Moogsoft's solution as an ideal partner for IT operators. The video's tone is positive and optimistic, conveying the benefits of using Moogsoft's AI solution. By focusing on the relatable struggles of IT operators, Moogsoft highlights how their solution can make a difference in their everyday lives. The overall visual style of the video is able to effectively communicate the message of Moogsoft's AI as a solution to common IT problems.
Yggdrash is a third generation blockchain protocol that tackles challenges faced by blockchain scalability and utility. It utilizes a modular design to enhance scalability.
Video Design - The video features a tablet with a white outline and a dark screen displaying the Yggdrash blockchain architecture. The blockchain is depicted as a tree-like structure, with a Stem Chain and branching Branch Chains. This visual element effectively illustrates how Yggdrash utilizes a modular design to enhance scalability.
The clean and crisp graphics effectively communicate the complex concepts of blockchain architecture and technology to a wider audience. The video's design allows viewers to grasp the core functionality of Yggdrash, highlighting the scalability and security advantages offered by the protocol. The video's tone is informative and engaging, capturing the attention of viewers with its unique visualization of blockchain technology, thus emphasizing the potential benefits of Yggdrash.
We admire this 2D advert video for its exceptional visual clarity and intuitive storytelling. The vibrant colors and minimalist design immediately capture attention, while the smooth transitions and dynamic 2D animation maintain engagement. Shiftgigs core message of simplified workforce management resonates throughout the piece.
We love the clever use of icons to represent both businesses and workers, effectively illustrating the platforms core function. The interactive UI elements, combined with the upbeat music and sound design, further enhance the sense of ease and efficiency. This video successfully conveys a complex concept in an accessible and inspiring way.
What We Can Learn
Animate smoothly. keep viewers hooked till the end.
We love the minimalist sophistication of Radix's 2D advert video for technology. The vibrant abstract visuals and snappy transitions showcase DeFi's transformative potential. The core message about an inefficient financial system is delivered succinctly, creating an engaging narrative.
Radix presents a compelling solution. The animation cleverly illustrates the speed, security, and scalability of Radix's platform, emphasizing their commitment to providing access and choice within the DeFi ecosystem. This 2D advert leaves us wanting to explore Radix further.
What We Can Learn
Visually represent your solution's benefits. inspire viewers to learn more.
In this charming 2D advert video example, we love how Rx EDGE showcases its Solutions at the Shelf program, highlighting Midixtral's patient journey. The video cleverly captures the challenge of reaching patients amidst a noisy media world, then presents the pharmacy as an ideal touchpoint. This relatable scenario resonates with viewers, emphasizing the value of targeted marketing. The video's simple, yet engaging animation style and bright color palette further enhance the message, creating an inviting and memorable experience that inspires pharma brands to join the success story.
The clever integration of statistics showcasing average script lift and ROI further strengthens the video's effectiveness, offering tangible proof of its impact. We all appreciate this persuasive approach that builds confidence in Rx EDGE's capabilities. The focus on connecting with patients at the point of decision-making€”right within the pharmacy€”truly distinguishes this campaign as a compelling solution in the ever-evolving healthcare marketing landscape.
What We Can Learn
Target your message to the right audience at the right time; maximize impact and ROI.
ManageEngine Endpoint Central is a unified endpoint management and security solution that helps companies secure and manage their desktops, laptops, servers, mobiles, and IoT devices. This video explains how the solution can help organizations manage and secure all endpoints.
Video Design - The video uses cartoon graphics, each character is friendly, and the colors are bright and cheerful. The video features speech bubbles with a bell icon that alerts viewers to different issues that can arise in a work environment. The graphics are simple, clean, and easy to understand. This makes it a good 2D Advert Design.
The video's design and narrative successfully illustrate how the solution solves the problem of securing and managing endpoints. The use of speech bubbles with a bell icon effectively symbolizes alerts, the video's optimistic tone and positive message reinforce the value proposition of the solution. The visuals communicate the benefits of the solution and the overall positive impact it has on a modern IT department.
17. PagerDuty Isometric 2D Advert Example - Drive engagement implicitly
In today's digital landscape, we understand the critical importance of uninterrupted service. This 2D advert video brilliantly captures how PagerDuty empowers businesses to navigate the complexities of an always-on world. The video's sleek aesthetic, featuring minimalist 2D animation and isometric illustrations, instantly grabs attention. We love the clever use of visual metaphors, like the power button symbolizing the constant need for uptime, creating a narrative that resonates deeply with businesses.
PagerDuty's message of combining machine automation with human action is clearly conveyed. The split-screen visualization effectively demonstrates the platform's core strength. Its a powerful reminder that in the face of constant change, PagerDuty keeps businesses ready for whatever comes next.
What We Can Learn
Combine animation styles strategically. this creates visual interest and memorability.
18. Google Explainer 2D Advert Video - Increase engagement implicitly
We admire this 2D advert video for its striking visuals and concise delivery. Google's brand shines through the vibrant color palette and the seamless integration of their iconic search bar. The video effectively communicates complex technical information about Google Cloud's infrastructure by using clear, simplified illustrations and analogies.
We love how the video smoothly transitions between scenes, effortlessly guiding viewers through the narrative. The pacing is excellent, keeping us engaged without feeling rushed. The voiceover complements the visuals perfectly, adding another layer of clarity and reinforcing the key messages about Google Clouds innovative approach to data center networking.
What We Can Learn
Simplify complex ideas with clear visuals and analogies, boosting viewer understanding.
Freshdesk's video is designed to highlight the difficulty of finding specific customer details within large amounts of data. The video shows how post call transcripts can solve this problem.
Video Design - The video uses a bright and colorful visual style. Neon shapes and geometric designs are used throughout. Animated graphics with a bold color palette create a fun and impactful 2D Advert Video Production.
The video uses a playful tone to show how finding information can be more efficient. This approach helps viewers understand how the product can help them by showcasing the benefit of using transcripts through engaging visuals and an engaging tone.
EasyWP is a hosting service that makes WordPress hosting easy. The video is designed to show users how easy it is to create a website with WordPress and to showcase the benefits of using EasyWP.
Video Design - This 2D Advert Design uses a bright and colorful isometric style, combining animation and graphics to explain the idea of WordPress and how easy it is to use. Geometric shapes, different colors, a simple and friendly style make this a good Explainer Advert Video. The video uses a simple and friendly style to explain a complex topic.
The visual style of the video is able to communicate the objective of the video by showing how EasyWP takes the pain out of website creation. The video uses a bright and cheerful tone to convey the idea that WordPress is accessible to everyone, emphasizing how EasyWP is designed to make WordPress simple, regardless of skill level. This video drives the viewer to take the free trial, while emphasizing how EasyWP makes WordPress easy.
There's a clear strength in this video that lies in its strong visual storytelling. The video uses simple line animations, but the storytelling is sophisticated. The use of icons and visuals that are easily relatable and understood is compelling. The video has a strong call to action with a memorable tagline that is clear and concise.
This is a 2D Advert Video that serves as an effective introduction to the service, providing a roadmap to the future of waste management. Its a great example of how to communicate technical information in a way that is engaging and easy to understand, and the simple animations and clean visuals make it stand out. The video does a great job of demonstrating the US Ecology and Smarter Sorting partnership, showcasing how the combined effort can drive a real impact on the environment.
What We Can Learn
Partner with complementary businesses to visually showcase a greater impact and expand your reach.
In this 2D advert video, we're immediately drawn into the core of Segment's functionality with the captivating animation of data seamlessly integrating into its platform. The video showcases Segment's power as a data collection hub. The crisp design, featuring a modern color palette and sharp text labels, makes the complex straightforward, capturing our attention and conveying information effectively.
The video cleverly visualizes Segments transformation of raw data into valuable customer profiles. We all appreciate the clear presentation of the platforms data cleaning and audience segmentation. This video is a prime example of a well-structured, visually engaging explainer that effortlessly breaks down technical complexities into easily digestible insights.
What We Can Learn
Present a clear narrative of your product's problem-solving abilities, fostering confidence and adoption.
AdHive is a platform built on Ethereum smart contracts, aiming to revolutionize social media advertising. It simplifies the process of interacting with bloggers.
Video Design - This 2D Animated Advert Video uses animation and graphics to highlight the key benefits of the platform. The video uses a minimalist visual style, focusing on the platform's functionality and features, emphasizing its ease of use and efficiency.
The video effectively communicates the value proposition by showing the time-consuming nature of traditional influencer marketing, then presenting AdHive as the solution. The overall tone is optimistic and confident, highlighting the platform's potential to streamline influencer marketing, making it more efficient for both advertisers and bloggers.
Schneider Electric's video is designed to help viewers understand the digital transformation of power systems. It explains how the company's solutions make power systems safer, more efficient, reliable, and sustainable.
Video Design - The video style leverages simple graphics and visual elements that demonstrate the benefits of digital sharing of project information and actions, cloud-connected IoT data, and the latest connectivity. Clean lines and simple graphics enhance the visual design, making this a good 2D Advert Design video.
The use of QR codes and tablets that access digital project information highlights how the digital transformation of power systems is about using data to make the process more efficient and intuitive. The video uses a simple and engaging tone, making it easily understood by a wide audience.
I love how this 2D Advert Video uses clean animation to showcase the key features of the product, highlighting how it can make the lives of HOA board members easier. The simple visuals make it easy to understand the softwares features, and the use of humor with the man balancing multiple responsibilities adds a personal touch, making it relatable. The clear call to action, including the website and phone number, at the end of the video encourages viewers to learn more about the product.
This type of video is a perfect example of how you can use 2D animation to create a compelling and informative video that captures the attention of your target audience. Its simple, effective, and visually appealing. If you're looking to create a video for your property management software, you can use this example as inspiration to create your own compelling ad.
What We Can Learn
Clearly showcase your product's benefits by visually demonstrating how it solves a specific problem, driving viewer interest.
Alation is a data catalog company that helps organizations understand their data. The video celebrates Alation's ten year anniversary, promotes its data catalog, and positions it as the leader of the industry.
Video Design - The video uses simple graphics, focusing on the brand's logo and key messages. Silhouettes of famous athletes in different sports highlight Alation's claim to be the GOAT of data catalogs. This is a very effective 2D Advert Design and it delivers its key message through a strong visual presentation. Bold orange text against a solid blue background ensures that key messages like GOAT are easily captured.
The use of sports imagery, bold text, and graphics communicates the brand's achievements and confidence in claiming to be the GOAT. The video uses a dynamic and fast-paced editing style, combining zoom effects and transitions. The simple and clean design, with bold text and simple graphics, creates a sense of confidence and professionalism, engaging the viewer. The narrative is both informative and engaging, highlighting the company's success and achievements, and positioning Alation as the leader in the data catalog industry. The video is clear and concise, effectively communicating its message.
Boyd is a leader in engineered material and thermal solutions, offering sustainable solutions that make products better, safer, faster, and more reliable. Their expertise in materials science and engineering is evident in their work.
Video Design - The video starts with a shot of the international space station orbiting Earth, a symbol of reliability and advanced engineering. This transitions to shots of real-world products, such as smartphones and cars, highlighting Boyd's role in making these products better. The video uses high-quality graphics, 3D animations, and visually striking shots to create an engaging 2D Advert Design.
The visuals clearly communicate Boyd's commitment to innovation. Shots of their manufacturing processes emphasize their dedication to quality and detail. The video's fast-paced editing, combined with its dramatic soundtrack, creates a sense of excitement and progress, leaving a lasting impression on the viewer. The video's tone is positive and aspirational, conveying Boyd's role in enabling success for their customers.
In a world where digital threats loom large, we find reassurance in UOB's innovative approach to financial security. The LockAway Account is showcased through a 2D advert video for technology, using crisp visuals and smooth animations to highlight its protective features. This minimalist style, with a dominant blue backdrop and strategic red accents, creates a sense of trust and sophistication.
We love how the video seamlessly guides viewers through the account's benefits, from locking away any amount with no fees to accessing funds 24/7. The intuitive app demo and clear explanations make it easy to understand the value proposition. The focus on in-person withdrawals at UOB branches reinforces the commitment to safeguarding against online scams.
What We Can Learn
Clear visuals and simple language boost understanding, driving conversions.
Clean, modern, and informative, this 2D advert animation video effortlessly walks Medtronic MiniMed 770G users through the remote software upgrade. The use of 2D animation effectively illustrates each step of the upgrade, making complex technical information easily digestible. The subtle animation of the device and the consistent blue color scheme further enhance the visual experience.
We appreciate how the creators have thoughtfully incorporated a woman using the device, demonstrating the practical benefits of the upgrade. The clear call to action and Medtronic's brand promise of continuous innovation create a lasting impression. This video is an excellent example of how to communicate technical updates with clarity and style.
What We Can Learn
Illustrate complex processes simply with clear visuals, boosting viewer understanding.
PwC helps companies transform their finance functions. This video is designed to showcase PwC's capabilities and expertise in this area.
Video Design - The 2D Advert Design uses a clean and minimalist visual design to communicate PwC's ability to help companies move from transactional processing to strategic, actionable insights. Bold shapes, white icons, and a contrasting orange and grey backdrop create a visually appealing experience that is easy to understand and remember.
The animations are simple and effective, guiding the viewer through the key messages of the video. This simple visual style allows the message to shine, emphasizing how PwC's expertise and solutions can unlock the potential of finance within a business. The video's tone is confident and professional, showcasing PwC as a trusted partner in the finance transformation journey.
FAQ
How can 2D animation help me clearly explain my complex product or service?
2D animation clarifies complex products through visuals, metaphors, and demonstrations, enhancing audience understanding and engagement.
What are the different styles of 2D animation, and which best suits my brand's personality and target audience?
Diverse 2D animation styles, from minimalist to intricate, cater to various brand personalities and target audiences. Careful selection ensures effective communication.
How can I use 2D animation to craft a compelling brand story that resonates with viewers?
Compelling brand stories are crafted through 2D animation, combining engaging visuals with resonant narratives to build brand loyalty and emotional connections.
What are the essential components of a successful 2D animated advertisement that grabs attention and drives action?
Successful 2D animated advertisements integrate captivating visuals, clear messaging, and strong calls to action to grab attention and drive desired outcomes.
What is the typical production timeline for a 2D animated video, from initial concept to final delivery?
Typical 2D animation production timelines range from 3-8 weeks, depending on project scope, complexity, and the number of revisions.
What is the expected cost range for creating a 2D animated advert, considering factors like length, complexity, and studio experience?
2D animation costs typically range from $1,000 for basic projects to $6,000+ for complex, high-end productions, influenced by length, detail, and studio expertise.
How can I find and select a reputable 2D animation studio that understands my vision and delivers high-quality work?
Selecting a reputable 2D animation studio involves evaluating portfolios, client testimonials, and their understanding of your vision to ensure high-quality work.
What information and materials should I include in my brief to a 2D animation studio to ensure a smooth and efficient production process?
Effective briefs include project goals, target audience, style preferences, key messages, and existing brand assets to ensure a smooth and efficient production process.
How can I ensure the final 2D animated video aligns with my brand guidelines and maintains a consistent brand identity?
Maintaining consistent brand identity requires adherence to brand guidelines throughout the 2D animation production, ensuring visual and messaging cohesion.
What are some industry-specific best practices for using 2D animation in marketing to maximize impact and achieve my objectives?
Industry-specific best practices for 2D animation marketing involve tailoring animation styles and messaging to resonate with the target market and achieve objectives.
How can I effectively integrate my existing brand assets (logo, characters, etc.) into a 2D animated video for a cohesive brand experience?
Integrating existing brand assets (logos, characters) into 2D animation creates a cohesive brand experience, reinforcing brand recognition and strengthening messaging.
What common pitfalls should I avoid during the pre-production and production phases of creating a 2D animated advert?
Avoiding common pitfalls like unclear briefs, inadequate planning, and insufficient feedback loops is crucial for successful 2D animation production.
How can I leverage 2D animation to create engaging and shareable content specifically for social media platforms?
Leveraging 2D animation for social media involves creating engaging, shareable content optimized for each platform to maximize reach, engagement, and impact.
How can I adapt a 2D animation style I admire and make it unique to my company, reflecting my brand's distinct voice and message?
Adapting a 2D animation style involves incorporating unique elements that reflect a brand's distinct voice and message while drawing inspiration from admired styles.
What are the specific advantages of using 2D animation over other video styles for my particular marketing goals and target audience?
2D animation's advantages include versatility, affordability, and a wide range of styles, making it suitable for diverse marketing goals and target audiences.
How to plan and optimize 2D Advert Videos?
Targeted Messaging: "Content is king, but engagement is queen, and the lady rules the house!" - Mari Smith. Advids applied this principle for a SaaS client. Their 2D advert video, tailored to specific user personas, saw a 2x increase in click-through rates compared to generic campaigns, driving qualified leads to their software platform.
Actionable: Craft laser-focused messages resonating with specific target audiences.
Simplicity and Clarity: "The key to making great decisions is to not make them too complicated." - Jerry Gregoire. Advids leveraged this wisdom for a food delivery service client. Their minimalist 2D advert video, focusing on speed and convenience, boosted app downloads by 35%, simplifying the user experience and directly addressing their needs.
Actionable: Communicate value proposition clearly, avoiding unnecessary complexity.
Focus on Value: "Don't be afraid to ask what you're worth." - Reed Hastings. Advids helped a non-profit client articulate their value proposition through a compelling 2D advert video. Donations increased by 20% as the video effectively communicated the organization's impact and the value of contributing.
Actionable: Clearly demonstrate the value proposition for the target audience.
Data-Driven Creativity: "Data beats opinions." - Alistair Croll. Advids used data from customer surveys to inform the creative direction of a 2D advert video for a cosmetics brand. The resulting video, featuring diverse representation and addressing specific customer concerns, increased product sales by 15%.
Actionable: Use data to inform creative decisions and optimize video effectiveness.
Iterative Design: "Fail fast to succeed sooner." - Braden Kowitz. Advids adopted this approach for a gaming client. By testing different versions of their 2D advert video with target audiences, we identified the most engaging elements and optimized the final version, resulting in a 25% increase in game downloads.
Actionable: Embrace iterative design process, testing and refining for optimal results.
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Why Advids for 2D Advert Video?
At Advids, we specialize in crafting high-quality, original 2D Advert Videos that elevate your brand and drive results. Our unique blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision translates into compelling and effective animation. We've completed over 3400 successful projects and earned the trust of industry leaders, from startups to Fortune 500 companies. Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through the power of 2D animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a 2D Advert Video truly effective. Trusted by Global Brands: Our client roster includes industry giants like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, showcasing our ability to deliver exceptional results. Client-Focused Approach: Over 109 five-star Google reviews speak to our dedication to client satisfaction and our commitment to exceeding expectations.
Transforming Your Vision into Reality:
Tailored 2D Advert Video Solutions: We offer a range of 2D Advert Video services, including explainer videos, character animations, and more, all customized to your specific needs and target audience. Over 235 successful 2D Advert Videos demonstrate our specialized expertise. The Art of Animated Storytelling: Our talented team of animators and storytellers craft captivating narratives that resonate with viewers and inspire action. Powered by Cutting-Edge Technology: We utilize the latest 2D animation software and techniques to create visually stunning videos that leave a lasting impression.
A Partnership Built on Collaboration:
Collaborative Process From Start to Finish: We work closely with you throughout the entire process, ensuring your vision is at the forefront of every decision. Transparent Communication Every Step of the Way: We prioritize clear and open communication, ensuring your needs and goals are understood and met.
Ready to unlock the potential of 2D Advert Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Advert Video?
A 2D advert video is a type of animated video that uses flat, two-dimensional graphics and animation techniques to create engaging and informative content. These videos are often used for marketing purposes, as they can be used to explain complex concepts, showcase products or services, and tell compelling brand stories.
2D advert videos are versatile and can be used for a wide range of purposes, including:
Explainer Videos: These videos are designed to explain complex concepts or products in a simple and engaging way.
Product Demos: 2D animation can be used to showcase the features and benefits of a product in a visually appealing way.
Brand Storytelling: These videos tell the story of a brand, its values, and its mission.
Social Media Ads: Short, attention-grabbing 2D animations can be used to promote products or services on social media platforms.
What do top 2D Advert Videos have in common?
A captivating way to bring your brand to life.
Motion Graphics
A dynamic way to showcase your product's features.
Kinetic Typography
A visually engaging way to convey your message.
Whiteboard Animation
A simple and effective way to explain complex concepts.
Pixel Art
A retro and nostalgic style that can be used to create unique visuals.
2D Illustration
A creative way to bring your brand's personality to life.
Flat Design
A modern and minimalist style that can be used to create clean and simple visuals.
Minimalist Style
A clean and simple style that can be used to create visually appealing and easy-to-understand videos.
Bright Colors
A vibrant and eye-catching way to grab attention.
Dynamic Transitions
A smooth and engaging way to move between different scenes.
Visual Storytelling
A powerful way to connect with your audience on an emotional level.
Unique Style
A distinctive style that helps your brand stand out from the competition.
What makes 2D Advert Videos effective?
A captivating 2D advert video is a powerful tool for engaging your audience and achieving your marketing goals.
The effectiveness of 2D advert videos is driven by their ability to combine visual appeal with compelling storytelling. These videos use animation to bring static images to life, creating a dynamic and engaging experience for viewers.
Methods for creating effective 2D advert videos include:
Using a clear and concise message
Incorporating a strong call to action
Tailoring the content to the specific target audience
By focusing on these key elements, you can create 2D advert videos that resonate with your audience and drive results.
How long should your 2D Advert Video be?
The ideal length for a 2D advert video is dependent on several factors, including the purpose of the video, the target audience, and the platform where it will be shared.
A well-structured approach to determining the optimal length for your 2D advert video involves considering the specific goals you aim to achieve. For example, a short, attention-grabbing video might be ideal for social media, while a longer, more detailed video might be better suited for a website landing page.
Pre-production questions to consider:
What is the primary goal of the video?
Who is the target audience for the video?
Where will the video be shared?
What is the budget for the video?
What is the desired call to action?
What is the overall tone and style of the video?
What is the length of the average attention span of your target audience?
How to create 2D Advert Videos?
The process to create a 2D advert video involves planning, scripting, storyboarding, animating, and editing. These steps are essential for creating a high-quality video that effectively communicates your message and engages your audience.
Pre-production:
Define your target audience
Determine your video's purpose
Develop a clear message
Create a storyboard
Choose an animation style
Production:
Animate the storyboard
Add sound effects
Record voiceover
Edit the video
Add music
Optimize for different platforms
Crafting the Perfect 2D Advert
Selecting the ideal 2D advert style is crucial for your campaign's success. It's about understanding your audience, goals, budget, and the platform where your ad will live.
Know Your Audience:
Demographics: Age, gender, location, and interests influence their preferences. A younger audience might gravitate towards vibrant character animation, while professionals might prefer sleek motion graphics.
Interests: Tailor the style to their hobbies and passions. If targeting gamers, consider a pixel art style or incorporate gaming references.
Online Behavior: Where do they spend their time online? Social media users prefer short, attention-grabbing content, while website visitors might engage with longer, more detailed explainer videos.
Define Your Goals:
Brand Awareness: Focus on creating memorable and shareable content. Character animation or a unique visual style can help your brand stand out.
Website Traffic: Use Clear Calls to Action and visually appealing graphics to entice clicks. Animated banners or short, intriguing teasers can be effective.
High Budget: Elaborate character animation, complex motion graphics, and longer videos are possible.
Moderate Budget: Simpler animation styles, shorter videos, and stock assets can be used effectively.
Low Budget: Focus on static images with subtle animation or Kinetic Typography to create visual interest without breaking the bank.
Platform Optimization:
Social Media: Short, attention-grabbing content is key. Vertical video formats are ideal for platforms like TikTok and Instagram Stories.
Website Banners: Use eye-catching visuals and clear CTAs to encourage clicks. Consider Interactive Elements to enhance engagement.
YouTube Pre-roll Ads: Craft Compelling Narratives that hook viewers in the first few seconds.
Crafting Ads That Convert
Driving Website Traffic:
Visuals: Use eye-catching graphics and animations that pique curiosity. Showcase glimpses of your website's content or highlight key features.
Messaging: Focus on intriguing headlines and concise copy that sparks interest. Emphasize the value visitors will gain by visiting your website.
Call to Action: Use clear and direct CTAs like Learn More, Visit Our Website, or Explore Now.
Lead Generation:
Visuals: Showcase a visually appealing lead magnet (e.g., an ebook cover, a webinar promo image) and emphasize its value.
Messaging: Clearly communicate the benefits of providing their information and what they'll receive in return (e.g., a free guide, a discount code).
Call to Action: Use CTAs like Download Now, Get Your Free Guide, or Sign Up Today. Make the form easily accessible and minimize the number of fields.
Sales-Focused Adverts:
Visuals: Highlight the product's key features and benefits through product demos or lifestyle shots. Use high-quality visuals that showcase the product in action.
Messaging: Focus on the product's value proposition and how it solves customer problems. Use persuasive language and Testimonials to build trust.
Call to Action: Use strong CTAs like Buy Now, Shop Now, Get Yours Today, or Limited-Time Offer. Create a Sense of Urgency to encourage immediate purchase.
Measure Your Launch Video Success
Tracking the right metrics provides valuable insights into your 2D advert campaign's performance and guides optimization efforts.
Key Metrics:
Impressions: The number of times your ad is displayed. High impressions indicate good reach, but don't guarantee engagement.
Clicks: The number of times viewers clicked on your ad. This shows interest, but not necessarily conversion.
Click-Through Rate (CTR): (Clicks / Impressions) 100. A higher CTR indicates a more effective ad in attracting clicks.
Conversion Rate: (Conversions / Clicks) 100. This measures the percentage of viewers who completed a desired action (e.g., purchase, signup).
Cost Per Acquisition (CPA): (Total Ad Spend / Number of Conversions). This shows the cost-effectiveness of acquiring a customer or lead.
Using Metrics for Improvement:
Low CTR: A/B test different headlines, visuals, or CTAs to see what resonates better with your audience.
Low Conversion Rate: Analyze the landing page experience. Is it aligned with the ad's promise? Is the checkout process smooth?
High CPA: Refine your targeting to reach a more qualified audience. Experiment with different ad placements or bidding strategies.
Monitor Trends: Track metrics over time to identify patterns and optimize your campaign accordingly.
Crafting Compelling Calls to Action
Key Elements:
Clarity: Use concise, action-oriented language. Be specific about what you want viewers to do (e.g., Download Now, Get a Free Quote).
Visual Prominence: Make your CTA stand out using contrasting colors, bold fonts, or strategic placement (e.g., buttons, banners).
Incentivize Action:Highlight the Benefits of taking the desired step. Offer a discount, free trial, or exclusive content.
Urgency: Create a sense of urgency to encourage immediate action (e.g., Limited-Time Offer, Don't Miss Out).
Encouraging Action:
Visual Cues: Use arrows, buttons, or animations to draw attention to your CTA.
Psychological Triggers: Leverage scarcity (Limited Stock), social proof (Join Thousands of Happy Customers), or FOMO (Don't Miss Out).
Match the CTA to the Stage of the Funnel: Use softer CTAs (e.g., Learn More) at the top of the funnel and stronger CTAs (e.g., Buy Now) at the bottom.
Boosting Sales with 2D Adverts
Top of the Funnel (Awareness):
Goal: Introduce your brand and capture attention.
2D Advert Types: Engaging explainer videos, Brand Story videos, short social media ads.
Example: A short, animated video explaining your company's mission and the problem you solve.
Middle of the Funnel (Consideration):
Goal: Provide valuable information and address customer concerns.
Example: A product Demo Video showcasing the features and benefits of your product.
Bottom of the Funnel (Decision):
Goal: Convert leads into customers.
2D Advert Types:Promotional Videos highlighting special offers, retargeting ads with testimonials, limited-time offer announcements.
Example: A short, animated video announcing a limited-time discount and encouraging viewers to purchase.
Crafting Compelling Ad Narratives
Narrative Types:
Problem-Solution: Present a relatable problem your audience faces and position your product/service as the solution. Ideal for problem-solving products.
Example: A character struggles with messy cables until they discover a cable organizer product.
Transformation: Showcase how your product/service can empower viewers to achieve their aspirations or overcome challenges. Appeals to self-improvement desires.
Example: A character gains confidence and achieves their fitness goals after using a fitness app.
Hero's Journey: Follow a protagonist's journey of overcoming obstacles and achieving victory, with your product/service playing a pivotal role. Evokes emotions and creates a memorable narrative.
Example: A character embarks on a quest to find the perfect coffee, finally discovering your brand's unique blend.
Tailoring Narratives to Goals:
Brand Awareness: Focus on creating an emotionally resonant story that showcases your brand's values and mission.
Sales: Highlight the product's benefits and how it solves customer problems. Use testimonials or demonstrations to build trust.
Lead Generation: Offer a valuable resource (e.g., ebook, webinar) as part of the narrative and encourage viewers to sign up to access it.
Connecting With Your Audience
Creating resonant 2D adverts requires a deep understanding of your target audience's characteristics and preferences.
Pain Points: What problems are they trying to solve?
Aspirations: What are their goals and dreams?
Tailoring the Message:
Language: Use language and tone that resonates with your audience (e.g., formal vs. informal, humorous vs. serious).
Values: Align your message with your audience's values and beliefs.
Benefits: Focus on the benefits that are most relevant to your audience's needs.
Tailoring the Visuals:
Color Palette: Use colors that appeal to your target audience (e.g., bright and playful for a younger audience, sophisticated and muted for a professional audience).
Animation Style: Choose an Animation Style that aligns with your brand and target audience (e.g., cartoonish for a fun brand, minimalist for a luxury brand).
Characters: Create relatable characters that your audience can identify with.
Captivating Ads: Information Meets Entertainment
Storytelling:Craft a Narrative that captures attention and subtly weaves in key product or service details.
Humor: Use humor appropriately to make your message more memorable and relatable.
Animation: Use animation to explain complex concepts in a visually appealing and easy-to-understand way.
Music and Sound Effects: Use music and sound effects to enhance the emotional impact of your advert and keep viewers engaged.
Character Development: Create memorable and relatable characters that viewers can connect with.
Examples:
Explainer Video with a Humorous Twist: Use a funny character to explain a complex topic in a lighthearted way.
Product Demo with Engaging Animation:Showcase Product Features through dynamic animation and visual effects.
Brand Story with Emotional Music: Tell your brand's story through a captivating narrative and evocative music.
2D Animation: The Power of Flat
2D adverts, also known as 2D animation videos, are characterized by their use of flat, two-dimensional graphics and animation techniques.
Key Characteristics:
Flat Visuals: Characters and objects are represented in two dimensions, lacking the depth and realism of 3D animation.
Stylized Aesthetics: 2D animation often embraces a more cartoonish or illustrative style, allowing for greater creative freedom.
Versatility: 2D animation can be used for a wide range of purposes, from Explainer Videos to character-driven narratives.
Cost-Effectiveness: Generally more affordable to produce than 3D animation or live-action video.
Differences from Other Video Ad Types:
3D Adverts: 3D animation aims for realism and depth, while 2D animation embraces a more stylized and often simpler aesthetic.
Live-Action Adverts: Live-action videos use real actors and settings, while 2D animation offers greater creative flexibility and control over the visuals.
Crafting Compelling 2D Adverts
Key Factors for Effectiveness:
Visual Appeal: Captivating visuals, vibrant colors, and a distinct style grab attention and leave a lasting impression.
Storytelling: A well-crafted narrative, even within a short timeframe, can evoke emotions and make your message more memorable.
Clear Call to Action: A strong CTA guides viewers towards the desired action, whether it's visiting your website or making a purchase.
Target Audience Alignment: Tailoring the message, visuals, and tone to resonate with your specific target audience is crucial.
Achieving Marketing Goals:
Brand Awareness: Use memorable visuals and Storytelling to create a strong brand identity and increase recognition.
Lead Generation: Offer valuable content in exchange for contact information and use clear CTAs to encourage signups.
Sales: Highlight product benefits, showcase customer testimonials, and create a sense of urgency to drive purchases.
Website Traffic: Use intriguing visuals and compelling copy to entice clicks and drive visitors to your website.
Case Study: How GoPro Streamlined its Video Production Workflow
Brand: GoPro
Campaign: GoPro implemented a new Video Production Workflow to streamline its process and improve efficiency.
Workflow Improvements:
Centralized Asset Management: GoPro implemented a centralized asset management system to organize and manage all video footage and assets.
Automated Editing Tools: GoPro adopted automated editing tools to speed up the editing process.
Cloud-Based Collaboration: GoPro transitioned to cloud-based collaboration tools to enable seamless communication and collaboration among team members.
Results:
The new workflow resulted in significant improvements in efficiency and quality.
Reduced Production Time: GoPro was able to reduce its video production time by 20%.
Improved Video Quality: The new workflow resulted in higher-quality videos.
Increased Content Output: GoPro was able to produce more video content in a shorter amount of time.
Key Takeaways:
By streamlining its Video Production Workflow, GoPro was able to improve efficiency, quality, and output. This case study highlights the importance of optimizing video production processes to achieve optimal results.
Case Study: How Amazon Used Video Retargeting to Drive Sales
Objective: Amazon, an e-commerce giant, aimed to re-engage users who had previously interacted with their video content but did not complete a purchase.
Strategy: Amazon implemented a Video Retargeting Strategy, displaying personalized video ads to users who had previously watched their product videos or visited their website. These ads featured products similar to those the user had previously viewed, encouraging them to complete a purchase.
Results: Amazon saw a significant increase in sales conversions from their video retargeting campaigns:
Conversion Rate: Increased by 15% compared to non-retargeted users.
Average Order Value: Rose by 10% compared to non-retargeted users.
Customer Lifetime Value: Improved by 8% compared to non-retargeted users.
Key Takeaways: By leveraging video retargeting, Amazon effectively reconnected with interested viewers, driving sales conversions and increasing customer lifetime value. This case study highlights the power of retargeting strategies in maximizing the impact of video advertising.
Case Study: How GoPro Streamlined Their Video Production Workflow
Objective: GoPro, an action camera manufacturer, aimed to streamline their Video Production Workflow to improve efficiency and maintain high-quality content.
Strategy: GoPro implemented a series of changes to their video production process:
Standardized Templates: Developed standardized templates for video editing, ensuring consistency and reducing production time.
Cloud-Based Collaboration: Utilized cloud-based collaboration tools to facilitate seamless communication and file sharing among team members.
Automated Processes: Implemented automated processes for tasks such as video transcoding and asset management, freeing up time for creative work.
Quality Control Measures: Established rigorous quality control measures to ensure that all videos met their high standards.
Production Time: Reduced by 15% compared to previous methods.
Content Consistency: Increased by 10% compared to previous methods.
Team Collaboration: Improved by 20% compared to previous methods.
Key Takeaways: By streamlining their Video Production Workflow, GoPro was able to produce high-quality content more efficiently, leading to increased productivity and a more streamlined process. This case study highlights the importance of optimizing Video Production Workflows for efficiency and quality.
How 2D advert video examples are curated?
We dove deep into 2D advert videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 2D advert videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Memorability Evaluating the advert's ability to leave a lasting impression and its potential for virality. 7.Target Audience Connection Determining how effectively the video resonates with the intended target audience and its cultural relevance. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 2D advert video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
