30 Impactful 2D Advert Video Examples That Drive Conversions

Imagine your marketing message hitting its target like a well-aimed arrow. That's the power of 2D advert videos. In today's crowded digital landscape, a striking visual narrative is worth a thousand words, maybe more. These videos aren't just trendy; they're a secret weapon top companies use to cut through the noise and make complex ideas crystal clear. From captivating storytelling to boosting conversions, 2D animation breathes life into your brand message and leaves a lasting impression. But just how effective are these videos? The numbers speak for themselves:

• Brands that use video marketing grow their revenue 49% faster year-over-year than brands that don't.
• 85% of video-viewing occasions get most of the peoples' attention.
• Videos on a website can increase the average time spent on a page by 88%.

These stats highlight the undeniable power of video in capturing attention and driving business growth. 2D advert videos offer a versatile and cost-effective way to achieve these results, transforming complex information into digestible and engaging content. Let's dive in and explore 30 Compelling 2D Advert Video examples to ignite your inspiration and unlock new levels of engagement.

1. TravelBank

TravelBank is a travel and expense management solution that helps companies manage their cash flow and spending. The video is designed to showcase the benefits and capabilities of the platform.

Video Design - The video uses simple, clean graphics and illustrations to communicate its message. The colors are vibrant and easy on the eyes. The visuals are clean, professional and highlight the key features of the product. It uses a suitcase as a central graphic, giving the feel of a 2D Advert Video. The animated design, accompanied by the clean white background and the modern illustrations, make the video very user friendly and simple to understand.

The visual style effectively communicates the video's objective, which is to introduce TravelBank as a solution for managing cash flow and spending. The animation and the clean visuals work together to present a solution that is simple to use and delivers the promise of efficiency. The video uses a positive tone, and the visuals make the platform appear accessible and intuitive.

2. Intel

Intel's G profiler is an open source solution that helps teams use cluster wide profiling to solve application performance issues, this video is designed to explain the benefits of using this solution.

Video Design - The video starts with a futuristic 2D Advert Video which showcases the benefits of using cluster wide profiling. It highlights how the solution can improve the performance of applications, along with lowering the costs associated with them. The video uses high quality graphics and animation to showcase this point.

Intel's G Profiler is an open source continuous profiler designed for production environments. The video style communicates the solution's ability to pinpoint and solve performance issues by presenting a visual representation of the problem, how the solution can solve it, and the impact on performance. The tone of the video is authoritative and informative, which resonates with the video's target audience of developers and engineers.

3. Datasite

Datasite is a platform designed for investment banking that helps users move faster and have more insights across the deal lifecycle. The video is designed to explain the platform's functionalities and demonstrate how it can make the deal process more efficient.

Video Design - The video features a simple yet effective visual style, using 3D animations that represent the different aspects of a deal. The use of a conveyor belt symbolizes the seamless flow of information and documents. The visuals are clear, crisp, and engaging, making it a good 2D Advert Video. The colors are bold and vibrant, adding a modern and professional feel to the video.

The video's visual style effectively communicates its objective by showing the automation of various tasks through Datasite, and how it helps streamline the deal process, making it faster and easier for users. The tone of the video is professional, confident, and engaging, with a strong focus on technology and innovation, highlighting the efficiency and effectiveness of Datasite. The clear visuals and simple narrative clearly explain how the platform can improve collaboration between investment bankers and their clients.

4. Comarch

This video is a great example of how simple design can be incredibly effective. It focuses on conveying essential information about proper watering practices for plants, without any distracting elements. The use of vibrant colors and minimalist illustrations makes it engaging and easy to understand. This approach is perfect for a 2D Advert Video for Lead Generation because it grabs attention and delivers a clear message.

Video Design - The use of vibrant colors and minimalist illustrations makes it engaging and easy to understand. The text overlays provide additional context, ensuring the information is clear and concise.

This video is a great example of how simple design can be incredibly effective. It focuses on conveying essential information about proper watering practices for plants, without any distracting elements. The use of vibrant colors and minimalist illustrations makes it engaging and easy to understand. This approach is perfect for a 2D Advert Video for Lead Generation because it grabs attention and delivers a clear message.

5. CSL Simple 2D Advert Video

This 2D advert video showcases CSL's century-long commitment to saving lives through medical breakthroughs. Starting with its origins in Australia, the animation highlights key achievements and emphasizes their global impact. The video's minimalist aesthetic and smooth transitions beautifully present complex information, creating a compelling narrative of progress and innovation.

With near 20,000 employees across 30+ nations, CSL's dedication to improving lives extends far beyond its research labs. Through its sub-brands like CSL Behring and Seqirus, it tackles rare diseases and provides crucial vaccines. The video subtly guides viewers to explore more, making it a perfect example of how impactful 2D animation can be.

6. WalkMe

WalkMe is a digital adoption platform that makes using software, websites, and apps effortless. The video is designed to showcase WalkMe's ability to simplify work, increase productivity, and ultimately lead to success in the digital world.

Video Design - The video incorporates abstract and futuristic imagery to depict the rapid pace of the digital world. Animated blue and purple windows and speech bubbles visually represent the complexity of navigating various digital platforms. These animated elements create a visual language that resonates with the user experience, evoking the idea of struggling to keep up with technology. The video style highlights a strong visual design with clean lines and subtle color gradients, making it a good 2D Advert Video Example for the digital adoption platform industry.

The video's vibrant color palette, coupled with its fast-paced animation, successfully communicates the central message: WalkMe empowers users to overcome digital challenges. The use of animated elements creates a dynamic and engaging visual experience, reflecting the rapid pace of the digital landscape. This tone encourages viewers to embrace the ease of use WalkMe provides, ultimately leading them to embrace a more productive and successful digital life.

7. Noonday Collection

Noonday Collection is a company that allows women to make an income by selling handcrafted jewelry, accessories, and home goods. The video is designed to show how easy it is to get started and become an Ambassador.

Video Design - The video features a simple graphic style with minimal elements, making it approachable, clear, and easy to understand. It uses a consistent color palette and font choice. The video focuses on the stories of successful Ambassadors, using images of people, quotes, and stories to create a compelling narrative.

2D Advert Design - This visual style helps to communicate the objective of the video, which is to entice viewers to join and become Ambassadors. The video uses a warm and inviting tone, making the opportunity seem more accessible and appealing. The simple graphic style allows viewers to focus on the message and story of the video, making it easy to understand and effectively conveying the message.

8. Digicel

Digicel Smart WiFi is designed to offer seamless roaming, improved WiFi coverage and balanced WiFi reliability.

Video Design - The video uses a simple, minimalist design, using bright gradient colors in the background. It features a white cube that functions as a router, surrounded by small isometric figures. This showcases the router's capability of connecting to various devices in a household, highlighting the product's ability to reach every corner of the house with its seamless connection.

2D Advert Video for Social Media - The video's graphic design is clean and modern, aiming to capture the attention of the viewer in a quick and engaging manner. The overall tone of the video is upbeat and positive, and the use of vibrant colors emphasizes the product's benefits, with a concise visual style that effectively communicates the brand message, showcasing seamless WiFi, stronger coverage and overall better performance.

9. Ensono

Ensono provides intelligent, comprehensive management for entire IT estates, from mainframes to the cloud. The video is designed to show how companies can achieve high visibility, availability, and responsiveness by using their solutions.

Video Design - The video uses a modern style of motion graphics with line art and vibrant colors. Animated icons like a server, computer screen, and a cloud are shown being connected in a network, symbolizing how Ensono connects various elements of an IT estate.

2D Advert Design is engaging because of its visual design. The use of motion graphics, simple icons, and text elements creates a clean and modern look that is appealing to a wide range of viewers. The video's style effectively communicates the message that Ensono's solutions can simplify complex IT environments by providing comprehensive monitoring and management capabilities, thereby improving visibility, availability and responsiveness. The tone of the video is professional, informative, and reassuring.

10. Blend

Blend is a company that provides digital mortgage services. This video is designed to explain dividends to potential investors, making investing as simple as online shopping.

Video Design - The video uses a minimalist design and clear graphics, creating a professional and modern look. This visual style aligns with the company's digital-first approach.

2D Advert Animation is easy to understand and communicate the goal of explaining the concept of dividends, creating a simple and clear understanding of this complex topic. It uses simple animations and metaphors to illustrate the key concepts, making it engaging for a wide audience.

11. Moogsoft Animated 2D Advert Video - Build brand awareness implicitly

Moogsoft's video is designed to show how their AI can help IT operators by taking the burden of IT issues off their shoulders. The video is a humorous take on the typical experience of IT operators and how Moogsoft can simplify their lives.

Video Design - The video uses a 2D Advert Video style with simple graphics and vibrant colors. The characters are simple line drawings with exaggerated features and expressions, creating a cartoonish look. This style emphasizes the humor and makes the video engaging. The video is visually clear and easy to follow, the animation style is simplistic, which makes the video easy to digest and understand.

The use of humor and relatable situations helps communicate Moogsoft's solution as an ideal partner for IT operators. The video's tone is positive and optimistic, conveying the benefits of using Moogsoft's AI solution. By focusing on the relatable struggles of IT operators, Moogsoft highlights how their solution can make a difference in their everyday lives. The overall visual style of the video is able to effectively communicate the message of Moogsoft's AI as a solution to common IT problems.

12. Yggdrash

Yggdrash is a third generation blockchain protocol that tackles challenges faced by blockchain scalability and utility. It utilizes a modular design to enhance scalability.

Video Design - The video features a tablet with a white outline and a dark screen displaying the Yggdrash blockchain architecture. The blockchain is depicted as a tree-like structure, with a Stem Chain and branching Branch Chains. This visual element effectively illustrates how Yggdrash utilizes a modular design to enhance scalability.

The clean and crisp graphics effectively communicate the complex concepts of blockchain architecture and technology to a wider audience. The video's design allows viewers to grasp the core functionality of Yggdrash, highlighting the scalability and security advantages offered by the protocol. The video's tone is informative and engaging, capturing the attention of viewers with its unique visualization of blockchain technology, thus emphasizing the potential benefits of Yggdrash.

13. Shiftgig 2D Motion Graphics Video

Shiftgig connects businesses with an on-demand workforce through their mobile platform. The video is designed to explain how the Shiftgig platform helps businesses find employees in just a few clicks.

Video Design - The video uses a clean and simple design style, with a white background and green and blue elements. It features animated graphics depicting the platform's workflow, which helps explain the product's features. The video style is engaging, and the use of animated graphics helps bring the platform's features to life. This is a good 2D Advert Video that clearly communicates the platform's Value Proposition in a concise and easy-to-understand manner.

The minimalist style of the video, along with the use of animated graphics helps effectively communicate the platform's key benefits. The video highlights the ease of use of the platform by showing the user clicking a button to access a pool of available workers, highlighting the ability to find a flexible workforce that can respond to business needs in real time. The video is engaging and visually appealing, making it effective in delivering Shiftgig's message.

14. Radix 2D Animated Advert Video

Radix is a protocol for building decentralized applications, coins, and tokens. This video explains how this protocol can benefit users of Decentralized Finance or DeFi.

Video Design - The video is a 2D Advert Video for Technology with animated elements and stylized graphics. Vibrant colors, futuristic, geometric shapes, and a clean, simple design make the video interesting. The video moves at a moderate pace, and a calming tone is set through the combination of graphics and the soft narration. This tone makes the complex topic of DeFi relatable and understandable, making it suitable for both new and experienced users of DeFi.

The video starts with the concept of centralized banks and then moves into explaining DeFi as a better way of moving capital and assets. The blue, light blue, and white color scheme help create a modern and futuristic feel. Bold text and graphics give the video a modern and clean aesthetic, further enhancing the effectiveness of the video in communicating the objective of the video to the viewer.

15. Rx EDGE

Rx EDGE is a healthcare company that provides a platform to engage patients at the pharmacy. The platform is designed to showcase Solutions at the Shelf program, highlighting its reach and benefits.

Video Design - The video uses a bright, clean, and modern style with a focus on flat illustrations. The cartoon character used in the video is simple yet engaging, walking through a pharmacy, while showcasing the placement of the solution on the shelf. The visual design and use of graphics make this a good 2D Advert Design.

The video's clean aesthetic and use of simple imagery create a positive tone, emphasizing the ease of accessing information and making informed healthcare choices. The video conveys the message that the platform is a valuable solution for patients, providing access to prescription alternatives and empowering them to make informed choices at the point of purchase, when they are most likely to be considering healthcare options.

16. ManageEngine

ManageEngine Endpoint Central is a unified endpoint management and security solution that helps companies secure and manage their desktops, laptops, servers, mobiles, and IoT devices. This video explains how the solution can help organizations manage and secure all endpoints.

Video Design - The video uses cartoon graphics, each character is friendly, and the colors are bright and cheerful. The video features speech bubbles with a bell icon that alerts viewers to different issues that can arise in a work environment. The graphics are simple, clean, and easy to understand. This makes it a good 2D Advert Design.

The video's design and narrative successfully illustrate how the solution solves the problem of securing and managing endpoints. The use of speech bubbles with a bell icon effectively symbolizes alerts, the video's optimistic tone and positive message reinforce the value proposition of the solution. The visuals communicate the benefits of the solution and the overall positive impact it has on a modern IT department.

17. PagerDuty 2D Motion Advert Video

PagerDuty's 2D advert video is a compelling example of how to effectively communicate complex concepts in a concise and visually engaging format. The clever use of geometric shapes, dynamic transitions, and a vibrant color palette create a modern aesthetic that reflects PagerDuty's innovative approach to digital operations management.

The video effortlessly demonstrates the platform's ability to combine machine automation and human action. The split-screen showcasing this integration is particularly effective, conveying PagerDuty's value proposition in an easily digestible way. The strategic placement of location markers above global landmarks further emphasizes the platform's widespread adoption and relevance in the digital age.

18. Google 2D Explainer Advert Video

This 2D Advert Video offers a fascinating glimpse into Google's data center network, the engine powering its vast array of services. The animation seamlessly blends technical accuracy with visual storytelling, making complex topics accessible to a wide audience. Witnessing the visualization of petabytes of data traversing the global network is truly impressive.

The video's use of visual metaphors, like the tree representing diverse cloud services, is particularly noteworthy. This artistic touch enhances comprehension and engagement. The seamless transitions and clear narration ensure a smooth learning experience. The video highlights the robust architecture and speed of Google Cloud, demonstrating its capabilities for handling massive data demands effortlessly.

19. Freshdesk

Freshdesk's video is designed to highlight the difficulty of finding specific customer details within large amounts of data. The video shows how post call transcripts can solve this problem.

Video Design - The video uses a bright and colorful visual style. Neon shapes and geometric designs are used throughout. Animated graphics with a bold color palette create a fun and impactful 2D Advert Video Production.

The video uses a playful tone to show how finding information can be more efficient. This approach helps viewers understand how the product can help them by showcasing the benefit of using transcripts through engaging visuals and an engaging tone.

20. Namecheap

EasyWP is a hosting service that makes WordPress hosting easy. The video is designed to show users how easy it is to create a website with WordPress and to showcase the benefits of using EasyWP.

Video Design - This 2D Advert Design uses a bright and colorful isometric style, combining animation and graphics to explain the idea of WordPress and how easy it is to use. Geometric shapes, different colors, a simple and friendly style make this a good Explainer Advert Video. The video uses a simple and friendly style to explain a complex topic.

The visual style of the video is able to communicate the objective of the video by showing how EasyWP takes the pain out of website creation. The video uses a bright and cheerful tone to convey the idea that WordPress is accessible to everyone, emphasizing how EasyWP is designed to make WordPress simple, regardless of skill level. This video drives the viewer to take the free trial, while emphasizing how EasyWP makes WordPress easy.

21. US Ecology Minimal 2D Advert Video

This impactful 2D advert video cleverly demonstrates how Smarter Sorting and US Ecology address the complexities of retail waste management. From damaged products to unsold inventory, the video quickly outlines the challenges retailers face, before introducing their data-powered solution. The animation of the scanning process, coupled with the visual representation of the Product Genome, showcases the intelligence behind their approach.

What's impressive is how the video seamlessly connects the technology with tangible benefits. The viewer sees not just the mechanics of the system, but the resulting efficiency gains, cost savings, and compliance improvements. This 2D advert effectively positions Smarter Sorting as a leader in sustainable waste solutions, urging viewers to explore their partnership with US Ecology.

22. Segment Simple 2D Explainer Video - Explain features visually

Segment helps you generate messages about what is happening on your website, app, or server, then translates those messages into different formats for use by other tools and transmits messages to those tools. The video is designed to explain the basic functions of Segment.

Video Design - The video uses simple and modern design elements to communicate the complex process of data collection, transmission, and translation. It incorporates flat 2D animations with bright colors, like a 2D Advert Video, to highlight the core features of Segment, such as its ability to collect data from various sources and send it to different destinations.

The video design effectively communicates Segment's capabilities and emphasizes its ease of use. The choice of color and graphics helps to create a playful and engaging tone. The visual style of the video clearly illustrates how Segment seamlessly integrates with existing tools, making it a valuable solution for businesses that need to collect and analyze data from multiple sources.

23. AdHive 2D Animated Explainer Video

AdHive is a platform built on Ethereum smart contracts, aiming to revolutionize social media advertising. It simplifies the process of interacting with bloggers.

Video Design - This 2D Animated Advert Video uses animation and graphics to highlight the key benefits of the platform. The video uses a minimalist visual style, focusing on the platform's functionality and features, emphasizing its ease of use and efficiency.

The video effectively communicates the value proposition by showing the time-consuming nature of traditional influencer marketing, then presenting AdHive as the solution. The overall tone is optimistic and confident, highlighting the platform's potential to streamline influencer marketing, making it more efficient for both advertisers and bloggers.

24. Schneider Electric

Schneider Electric's video is designed to help viewers understand the digital transformation of power systems. It explains how the company's solutions make power systems safer, more efficient, reliable, and sustainable.

Video Design - The video style leverages simple graphics and visual elements that demonstrate the benefits of digital sharing of project information and actions, cloud-connected IoT data, and the latest connectivity. Clean lines and simple graphics enhance the visual design, making this a good 2D Advert Design video.

The use of QR codes and tablets that access digital project information highlights how the digital transformation of power systems is about using data to make the process more efficient and intuitive. The video uses a simple and engaging tone, making it easily understood by a wide audience.

25. AppFolio 2D Character Advert Video

This 2D advert video for Appfolio shines in its crisp 2D animation, coupled with a distinct color palette that adds a touch of personality to the practical. The clever UI mockup showcases a simple, easy-to-navigate mobile application, making the platform’s capabilities crystal clear.

Appfolio masterfully blends information and engaging visuals, hooking viewers with the relatable challenge of balancing board member duties with everyday life. The clear call to action at the end, encouraging sharing amongst homeowner communities, is a smart touch to boost organic reach and amplify engagement.

26. Alation

Alation is a data catalog company that helps organizations understand their data. The video celebrates Alation's ten year anniversary, promotes its data catalog, and positions it as the leader of the industry.

Video Design - The video uses simple graphics, focusing on the brand's logo and key messages. Silhouettes of famous athletes in different sports highlight Alation's claim to be the GOAT of data catalogs. This is a very effective 2D Advert Design and it delivers its key message through a strong visual presentation. Bold orange text against a solid blue background ensures that key messages like GOAT are easily captured.

The use of sports imagery, bold text, and graphics communicates the brand's achievements and confidence in claiming to be the GOAT. The video uses a dynamic and fast-paced editing style, combining zoom effects and transitions. The simple and clean design, with bold text and simple graphics, creates a sense of confidence and professionalism, engaging the viewer. The narrative is both informative and engaging, highlighting the company's success and achievements, and positioning Alation as the leader in the data catalog industry. The video is clear and concise, effectively communicating its message.

27. Boyd

Boyd is a leader in engineered material and thermal solutions, offering sustainable solutions that make products better, safer, faster, and more reliable. Their expertise in materials science and engineering is evident in their work.

Video Design - The video starts with a shot of the international space station orbiting Earth, a symbol of reliability and advanced engineering. This transitions to shots of real-world products, such as smartphones and cars, highlighting Boyd's role in making these products better. The video uses high-quality graphics, 3D animations, and visually striking shots to create an engaging 2D Advert Design.

The visuals clearly communicate Boyd's commitment to innovation. Shots of their manufacturing processes emphasize their dedication to quality and detail. The video's fast-paced editing, combined with its dramatic soundtrack, creates a sense of excitement and progress, leaving a lasting impression on the viewer. The video's tone is positive and aspirational, conveying Boyd's role in enabling success for their customers.

28. UOB

UOB offers a variety of financial products. This account is designed to provide customers with extra protection for their savings.

Video Design - The blue background, white text, and simple icons make it very clean and visually appealing, easy to understand. Animated icons, combined with the animation of the lock to open and close, bring a new dimension to the graphics.

2D Advert Design - The clean and concise style, straightforward narration, effectively communicates the benefits of the account, particularly the emphasis on security and peace of mind. The animation style further emphasizes this by showing how the account provides an added layer of security to the customer's savings. The overall tone of the video is calm and reassuring, conveying the message that UOB is a trustworthy and reliable financial institution.

29. Medtronic Animated Explainer Video - Explain upgrade process clearly

Medtronic is a global healthcare technology company that develops and manufactures medical devices for people with diabetes. The video is designed to educate potential users about the upgrade path from the MiniMed 770G system to the MiniMed 780G system via a software upgrade and the Medtronic Diabetes Updater app.

Video Design - The video is a 2D Advert Animation Video, it features a simple, clean design and uses bold, bright colors that are characteristic of Medtronic's branding. The video utilizes a flat design style, featuring simple lines and flat shapes to depict the pump, smartphone and other elements in the video. This style emphasizes clarity and ease of understanding, making the information accessible to a wider audience. The 2D animation is well-suited for the digital platform, offering a straightforward and efficient visual style.

The video effectively communicates the key benefits of the upgrade, showing a clear and concise demonstration of the process. The video uses a friendly tone, promoting the product's ease of use and benefit for those using the product. This approach fosters a sense of trust and confidence in the technology, reassuring viewers that this is a viable and convenient solution.

30. PwC

PwC helps companies transform their finance functions. This video is designed to showcase PwC's capabilities and expertise in this area.

Video Design - The 2D Advert Design uses a clean and minimalist visual design to communicate PwC's ability to help companies move from transactional processing to strategic, actionable insights. Bold shapes, white icons, and a contrasting orange and grey backdrop create a visually appealing experience that is easy to understand and remember.

The animations are simple and effective, guiding the viewer through the key messages of the video. This simple visual style allows the message to shine, emphasizing how PwC's expertise and solutions can unlock the potential of finance within a business. The video's tone is confident and professional, showcasing PwC as a trusted partner in the finance transformation journey.

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How to plan and optimize 2D Advert Videos?

Targeted Messaging: "Content is king, but engagement is queen, and the lady rules the house!" - Mari Smith. Advids applied this principle for a SaaS client. Their 2D advert video, tailored to specific user personas, saw a 2x increase in click-through rates compared to generic campaigns, driving qualified leads to their software platform.

Actionable: Craft laser-focused messages resonating with specific target audiences.

Simplicity and Clarity: "The key to making great decisions is to not make them too complicated." - Jerry Gregoire. Advids leveraged this wisdom for a food delivery service client. Their minimalist 2D advert video, focusing on speed and convenience, boosted app downloads by 35%, simplifying the user experience and directly addressing their needs.

Actionable: Communicate value proposition clearly, avoiding unnecessary complexity.

Focus on Value: "Don't be afraid to ask what you're worth." - Reed Hastings. Advids helped a non-profit client articulate their value proposition through a compelling 2D advert video. Donations increased by 20% as the video effectively communicated the organization's impact and the value of contributing.

Actionable: Clearly demonstrate the value proposition for the target audience.

Data-Driven Creativity: "Data beats opinions." - Alistair Croll. Advids used data from customer surveys to inform the creative direction of a 2D advert video for a cosmetics brand. The resulting video, featuring diverse representation and addressing specific customer concerns, increased product sales by 15%.

Actionable: Use data to inform creative decisions and optimize video effectiveness.

Iterative Design: "Fail fast to succeed sooner." - Braden Kowitz. Advids adopted this approach for a gaming client. By testing different versions of their 2D advert video with target audiences, we identified the most engaging elements and optimized the final version, resulting in a 25% increase in game downloads.

Actionable: Embrace iterative design process, testing and refining for optimal results. **

Why Advids for 2D Advert Video?

At Advids, we specialize in crafting high-quality, original 2D Advert Videos that elevate your brand and drive results. Our unique blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision translates into compelling and effective animation. We've completed over 3400 successful projects and earned the trust of industry leaders, from startups to Fortune 500 companies. Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through the power of 2D animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a 2D Advert Video truly effective.
Trusted by Global Brands: Our client roster includes industry giants like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, showcasing our ability to deliver exceptional results.
Client-Focused Approach: Over 109 five-star Google reviews speak to our dedication to client satisfaction and our commitment to exceeding expectations.

Transforming Your Vision into Reality:

Tailored 2D Advert Video Solutions: We offer a range of 2D Advert Video services, including explainer videos, character animations, and more, all customized to your specific needs and target audience. Over 235 successful 2D Advert Videos demonstrate our specialized expertise.
The Art of Animated Storytelling: Our talented team of animators and storytellers craft captivating narratives that resonate with viewers and inspire action.
Powered by Cutting-Edge Technology: We utilize the latest 2D animation software and techniques to create visually stunning videos that leave a lasting impression.

A Partnership Built on Collaboration:

Collaborative Process From Start to Finish: We work closely with you throughout the entire process, ensuring your vision is at the forefront of every decision.
Transparent Communication Every Step of the Way: We prioritize clear and open communication, ensuring your needs and goals are understood and met.

Ready to unlock the potential of 2D Advert Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 2D Advert Video?

A 2D advert video is a type of animated video that uses flat, two-dimensional graphics and Animation Techniques to create engaging and informative content. These videos are often used for marketing purposes, as they can be used to explain complex concepts, showcase products or services, and tell compelling brand stories.

2D advert videos are versatile and can be used for a wide range of purposes, including:

What do top 2D Advert Videos have in common?

A captivating way to bring your brand to life.

Motion Graphics

A dynamic way to showcase your product's features.

Kinetic Typography

A visually engaging way to convey your message.

Whiteboard Animation

A simple and effective way to explain complex concepts.

Pixel Art

A retro and nostalgic style that can be used to create unique visuals.

2D Illustration

A creative way to bring your brand's personality to life.

Flat Design

A modern and minimalist style that can be used to create clean and simple visuals.

Minimalist Style

A clean and simple style that can be used to create visually appealing and easy-to-understand videos.

Bright Colors

A vibrant and eye-catching way to grab attention.

Dynamic Transitions

A smooth and engaging way to move between different scenes.

Visual Storytelling

A powerful way to connect with your audience on an emotional level.

Unique Style

A distinctive style that helps your brand stand out from the competition.

What makes 2D Advert Videos effective?

A captivating 2D advert video is a powerful tool for engaging your audience and achieving your marketing goals.

The effectiveness of 2D Advert Videos is driven by their ability to combine Visual Appeal with compelling storytelling. These videos use animation to bring static images to life, creating a dynamic and engaging experience for viewers.

Methods for creating effective 2D advert videos include:

By focusing on these key elements, you can create 2D advert videos that resonate with your audience and drive results.

How long should your 2D Advert Video be?

The ideal length for a 2D advert video is dependent on several factors, including the purpose of the video, the target audience, and the platform where it will be shared.

A well-structured approach to determining the optimal length for your 2D advert video involves considering the specific goals you aim to achieve. For example, a short, attention-grabbing video might be ideal for social media, while a longer, more detailed video might be better suited for a website landing page.

How to create 2D Advert Videos?

The process to create a 2D advert video involves planning, scripting, storyboarding, animating, and editing. These steps are essential for creating a high-quality video that effectively communicates your message and engages your audience.

Crafting the Perfect 2D Advert

Selecting the ideal 2D advert style is crucial for your campaign's success. It's about understanding your audience, goals, budget, and the platform where your ad will live.

• Demographics: Age, gender, location, and interests influence their preferences. A younger audience might gravitate towards vibrant character animation, while professionals might prefer sleek motion graphics.
• Interests: Tailor the style to their hobbies and passions. If targeting gamers, consider a pixel art style or incorporate gaming references.
• Online Behavior: Where do they spend their time online? Social media users prefer short, attention-grabbing content, while website visitors might engage with longer, more detailed explainer videos.

• Brand Awareness: Focus on creating memorable and shareable content. Character animation or a unique visual style can help your brand stand out.
• Website Traffic: Use Clear Calls to Action and visually appealing graphics to entice clicks. Animated banners or short, intriguing teasers can be effective.
• Direct Sales: Showcase product benefits and Value Proposition through Product Demos or customer testimonial videos.

• High Budget: Elaborate character animation, complex motion graphics, and longer videos are possible.
• Moderate Budget: Simpler animation styles, shorter videos, and stock assets can be used effectively.
• Low Budget: Focus on static images with subtle animation or Kinetic Typography to create visual interest without breaking the bank.

• Social Media: Short, attention-grabbing content is key. Vertical video formats are ideal for platforms like TikTok and Instagram Stories.
• Website Banners: Use eye-catching visuals and clear CTAs to encourage clicks. Consider Interactive Elements to enhance engagement.
• YouTube Pre-roll Ads: Craft Compelling Narratives that hook viewers in the first few seconds.

Crafting Ads That Convert

Driving Website Traffic:

• Visuals: Use eye-catching graphics and animations that pique curiosity. Showcase glimpses of your website's content or highlight key features.
• Messaging: Focus on intriguing headlines and concise copy that sparks interest. Emphasize the value visitors will gain by visiting your website.
• Call to Action: Use clear and direct CTAs like Learn More, Visit Our Website, or Explore Now.

• Visuals: Showcase a visually appealing lead magnet (e.g., an ebook cover, a webinar promo image) and emphasize its value.
• Messaging: Clearly communicate the benefits of providing their information and what they'll receive in return (e.g., a free guide, a discount code).
• Call to Action: Use CTAs like Download Now, Get Your Free Guide, or Sign Up Today. Make the form easily accessible and minimize the number of fields.

• Visuals: Highlight the product's key features and benefits through product demos or lifestyle shots. Use high-quality visuals that showcase the product in action.
• Messaging: Focus on the product's value proposition and how it solves customer problems. Use persuasive language and Testimonials to build trust.
• Call to Action: Use strong CTAs like Buy Now, Shop Now, Get Yours Today, or Limited-Time Offer. Create a Sense of Urgency to encourage immediate purchase.

Measure Your Launch Video Success

Tracking the right metrics provides valuable insights into your 2D advert campaign's performance and guides optimization efforts.

Key Metrics:

• Impressions: The number of times your ad is displayed. High impressions indicate good reach, but don't guarantee engagement.
• Clicks: The number of times viewers clicked on your ad. This shows interest, but not necessarily conversion.
• Click-Through Rate (CTR): (Clicks / Impressions) * 100. A higher CTR indicates a more effective ad in attracting clicks.
• Conversion Rate: (Conversions / Clicks) * 100. This measures the percentage of viewers who completed a desired action (e.g., purchase, signup).
• Cost Per Acquisition (CPA): (Total Ad Spend / Number of Conversions). This shows the cost-effectiveness of acquiring a customer or lead.

Using Metrics for Improvement:

• Low CTR: A/B test different headlines, visuals, or CTAs to see what resonates better with your audience.
• Low Conversion Rate: Analyze the landing page experience. Is it aligned with the ad's promise? Is the checkout process smooth?
• High CPA: Refine your targeting to reach a more qualified audience. Experiment with different ad placements or bidding strategies.
• Monitor Trends: Track metrics over time to identify patterns and optimize your campaign accordingly.

Crafting Compelling Calls to Action

Key Elements:

• Clarity: Use concise, action-oriented language. Be specific about what you want viewers to do (e.g., Download Now, Get a Free Quote).
• Visual Prominence: Make your CTA stand out using contrasting colors, bold fonts, or strategic placement (e.g., buttons, banners).
• Incentivize Action: Highlight the Benefits of taking the desired step. Offer a discount, free trial, or exclusive content.
• Urgency: Create a sense of urgency to encourage immediate action (e.g., Limited-Time Offer, Don't Miss Out).

• Visual Cues: Use arrows, buttons, or animations to draw attention to your CTA.
• Psychological Triggers: Leverage scarcity (Limited Stock), social proof (Join Thousands of Happy Customers), or FOMO (Don't Miss Out).
• Match the CTA to the Stage of the Funnel: Use softer CTAs (e.g., Learn More) at the top of the funnel and stronger CTAs (e.g., Buy Now) at the bottom.

Boosting Sales with 2D Adverts

Top of the Funnel (Awareness):

• Goal: Introduce your brand and capture attention.
• 2D Advert Types: Engaging explainer videos, Brand Story videos, short social media ads.
• Example: A short, animated video explaining your company's mission and the problem you solve.

• Goal: Provide valuable information and address customer concerns.
• 2D Advert Types: Product demo videos, customer testimonial videos, educational content.
• Example: A product Demo Video showcasing the features and benefits of your product.

• Goal: Convert leads into customers.
• 2D Advert Types: Promotional Videos highlighting special offers, retargeting ads with testimonials, limited-time offer announcements.
• Example: A short, animated video announcing a limited-time discount and encouraging viewers to purchase.

Crafting Compelling Ad Narratives

Narrative Types:

• Problem-Solution: Present a relatable problem your audience faces and position your product/service as the solution. Ideal for problem-solving products.

  • Example: A character struggles with messy cables until they discover a cable organizer product.
• Transformation: Showcase how your product/service can empower viewers to achieve their aspirations or overcome challenges. Appeals to self-improvement desires.

  • Example: A character gains confidence and achieves their fitness goals after using a fitness app.
• Hero's Journey: Follow a protagonist's journey of overcoming obstacles and achieving victory, with your product/service playing a pivotal role. Evokes emotions and creates a memorable narrative.

  • Example: A character embarks on a quest to find the perfect coffee, finally discovering your brand's unique blend.

• Brand Awareness: Focus on creating an emotionally resonant story that showcases your brand's values and mission.
• Sales: Highlight the product's benefits and how it solves customer problems. Use testimonials or demonstrations to build trust.
• Lead Generation: Offer a valuable resource (e.g., ebook, webinar) as part of the narrative and encourage viewers to sign up to access it.

Connecting With Your Audience

Creating resonant 2D adverts requires a deep understanding of your target audience's characteristics and preferences.

• Demographics: Age, gender, location, income, education.
• Psychographics: Values, interests, lifestyle, attitudes.
• Pain Points: What problems are they trying to solve?
• Aspirations: What are their goals and dreams?

• Language: Use language and tone that resonates with your audience (e.g., formal vs. informal, humorous vs. serious).
• Values: Align your message with your audience's values and beliefs.
• Benefits: Focus on the benefits that are most relevant to your audience's needs.

• Color Palette: Use colors that appeal to your target audience (e.g., bright and playful for a younger audience, sophisticated and muted for a professional audience).
• Animation Style: Choose an Animation Style that aligns with your brand and target audience (e.g., cartoonish for a fun brand, minimalist for a luxury brand).
• Characters: Create relatable characters that your audience can identify with.

Captivating Ads: Information Meets Entertainment

• Storytelling: Craft a Narrative that captures attention and subtly weaves in key product or service details.
• Humor: Use humor appropriately to make your message more memorable and relatable.
• Animation: Use animation to explain complex concepts in a visually appealing and easy-to-understand way.
• Music and Sound Effects: Use music and sound effects to enhance the emotional impact of your advert and keep viewers engaged.
• Character Development: Create memorable and relatable characters that viewers can connect with.

Examples:

• Explainer Video with a Humorous Twist: Use a funny character to explain a complex topic in a lighthearted way.
• Product Demo with Engaging Animation: Showcase Product Features through dynamic animation and visual effects.
• Brand Story with Emotional Music: Tell your brand's story through a captivating narrative and evocative music.

2D Animation: The Power of Flat

2D adverts, also known as 2D animation videos, are characterized by their use of flat, two-dimensional graphics and animation techniques.

• Flat Visuals: Characters and objects are represented in two dimensions, lacking the depth and realism of 3D animation.
• Stylized Aesthetics: 2D animation often embraces a more cartoonish or illustrative style, allowing for greater creative freedom.
• Versatility: 2D animation can be used for a wide range of purposes, from Explainer Videos to character-driven narratives.
• Cost-Effectiveness: Generally more affordable to produce than 3D animation or live-action video.

• 3D Adverts: 3D animation aims for realism and depth, while 2D animation embraces a more stylized and often simpler aesthetic.
• Live-Action Adverts: Live-action videos use real actors and settings, while 2D animation offers greater creative flexibility and control over the visuals.

Crafting Compelling 2D Adverts

Key Factors for Effectiveness:

• Visual Appeal: Captivating visuals, vibrant colors, and a distinct style grab attention and leave a lasting impression.
• Storytelling: A well-crafted narrative, even within a short timeframe, can evoke emotions and make your message more memorable.
• Clear Call to Action: A strong CTA guides viewers towards the desired action, whether it's visiting your website or making a purchase.
• Target Audience Alignment: Tailoring the message, visuals, and tone to resonate with your specific target audience is crucial.

• Brand Awareness: Use memorable visuals and Storytelling to create a strong brand identity and increase recognition.
• Lead Generation: Offer valuable content in exchange for contact information and use clear CTAs to encourage signups.
• Sales: Highlight product benefits, showcase customer testimonials, and create a sense of urgency to drive purchases.
• Website Traffic: Use intriguing visuals and compelling copy to entice clicks and drive visitors to your website.

Case Study: How GoPro Streamlined its Video Production Workflow

Brand: GoPro

Campaign: GoPro implemented a new Video Production Workflow to streamline its process and improve efficiency.

Workflow Improvements:

• Centralized Asset Management: GoPro implemented a centralized asset management system to organize and manage all video footage and assets.
• Automated Editing Tools: GoPro adopted automated editing tools to speed up the editing process.
• Cloud-Based Collaboration: GoPro transitioned to cloud-based collaboration tools to enable seamless communication and collaboration among team members.

Results:

The new workflow resulted in significant improvements in efficiency and quality.

• Reduced Production Time: GoPro was able to reduce its video production time by 20%.
• Improved Video Quality: The new workflow resulted in higher-quality videos.
• Increased Content Output: GoPro was able to produce more video content in a shorter amount of time.

Key Takeaways:

By streamlining its Video Production Workflow, GoPro was able to improve efficiency, quality, and output. This case study highlights the importance of optimizing video production processes to achieve optimal results.

Case Study: How Amazon Used Video Retargeting to Drive Sales

Objective: Amazon, an e-commerce giant, aimed to re-engage users who had previously interacted with their video content but did not complete a purchase.

Strategy: Amazon implemented a Video Retargeting Strategy, displaying personalized video ads to users who had previously watched their product videos or visited their website. These ads featured products similar to those the user had previously viewed, encouraging them to complete a purchase.

Results: Amazon saw a significant increase in sales conversions from their video retargeting campaigns:

• Conversion Rate: Increased by 15% compared to non-retargeted users.
• Average Order Value: Rose by 10% compared to non-retargeted users.
• Customer Lifetime Value: Improved by 8% compared to non-retargeted users.

Key Takeaways: By leveraging video retargeting, Amazon effectively reconnected with interested viewers, driving sales conversions and increasing customer lifetime value. This case study highlights the power of retargeting strategies in maximizing the impact of video advertising.

Case Study: How GoPro Streamlined Their Video Production Workflow

Objective: GoPro, an action camera manufacturer, aimed to streamline their Video Production Workflow to improve efficiency and maintain high-quality content.

Strategy: GoPro implemented a series of changes to their video production process:

• Standardized Templates: Developed standardized templates for video editing, ensuring consistency and reducing production time.
• Cloud-Based Collaboration: Utilized cloud-based collaboration tools to facilitate seamless communication and file sharing among team members.
• Automated Processes: Implemented automated processes for tasks such as video transcoding and asset management, freeing up time for creative work.
• Quality Control Measures: Established rigorous quality control measures to ensure that all videos met their high standards.

Results: GoPro experienced a significant improvement in their Video Production Workflow:

• Production Time: Reduced by 15% compared to previous methods.
• Content Consistency: Increased by 10% compared to previous methods.
• Team Collaboration: Improved by 20% compared to previous methods.

Key Takeaways: By streamlining their Video Production Workflow, GoPro was able to produce high-quality content more efficiently, leading to increased productivity and a more streamlined process. This case study highlights the importance of optimizing Video Production Workflows for efficiency and quality.

How 2D advert video examples are curated?

We dove deep into 2D advert videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D advert videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Memorability Evaluating the advert's ability to leave a lasting impression and its potential for virality.
7.Target Audience Connection Determining how effectively the video resonates with the intended target audience and its cultural relevance.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D advert video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.