2D Animated Explanation Video Examples

1. TravelBank

In the realm of 2D animated explanation videos, this TravelBank demo shines. We love the way it simplifies complex financial management processes, making them accessible and engaging. The vibrant, minimalist style immediately grabs attention, while the smooth transitions and upbeat music keep us hooked.

The intuitive UI design showcased through screen recordings makes the platform appear user-friendly, and the emphasis on the rewards program adds an enticing layer of value for potential clients. TravelBank presents itself as a comprehensive solution for modern businesses seeking to optimize their expenses and empower their employees.

2. BairesDev 2D Animated Explainer Video

In this engaging 2D animated explanation video, we see how BairesDev cleverly visualizes the often-daunting world of public services. Were drawn in by the simple yet impactful 2D animation style and the way the video focuses on relatable life events, such as obtaining a drivers license and having a child. This approach makes the information accessible and relevant to a wide audience.

The video brilliantly illustrates how different government institutions seamlessly collaborate, proactively sharing data to streamline processes. We admire the way the visuals effortlessly convey this complex system, fostering a sense of trust and support. This example demonstrates the potential of 2D animation to not only inform but also to inspire confidence in government services. It sets a benchmark for clarity and emotional connection.

3. Western Digital 2D Animated Software Demo

Trimble's 2D animated explanation video for the Performance Portal immediately captures attention by portraying a relatable challenge faced by many fleet managers: the need for greater visibility into driver behavior and truck performance. The video excels in presenting the Performance Portal not just as a software solution, but as a key to unlocking cost savings and increased efficiency.

Through intuitive visuals and a clear narrative, the video effectively demonstrates how the portal empowers fleet managers with data-driven insights. From driver coaching recommendations to fuel consumption analysis and route optimization, the video showcases the portal's comprehensive capabilities, making it an appealing solution for any business looking to improve its fleet operations.

4. Logicom

Logicom is a distribution company that provides solutions to help businesses succeed. This video is designed to highlight the benefits of partnering with Logicom to sell Cisco Meraki products.

Video Design - This 2D Animated Screencast Video uses a simple, clean design style that is easy to understand. It uses a green and white color palette, along with a minimalist style with a limited amount of text, and clear icons to represent the subject matter.

The video effectively communicates the message that Cisco Meraki is the solution to the challenges faced by businesses as they migrate to the cloud. The video is well-organized, and the visuals are engaging. The tone of the video is informative, professional, and easy to understand. The video effectively helps Logicom achieve its goal of attracting partners who can sell Cisco Meraki to businesses.

5. CareATC Animated 2D Explainer

We love how this 2D animated explanation video dynamically showcases CareATC's comprehensive healthcare solutions. The vibrant colors and smooth transitions captivate the viewer, while the concise messaging highlights the key benefits for employers and employees.

CareATC's innovative approach to healthcare is clearly demonstrated through clever visual metaphors, like the transforming plus sign and the orbiting hospital icons. The video effectively conveys the message that healthcare can be simple and accessible.

6. FireMon

FireMon is a security process automation solution. This video is designed to showcase FireMon's four levels of security automation.

Video Design - The video is a 2D Animated Screencast Video. Automation is represented as layers of a block, each layer representing a level of automation. Each level has a unique color and is animated with an activity or person representing the level of automation.

The video uses bright colors to convey the idea of moving towards higher levels of automation. The overall tone of the video is upbeat and positive. The animation style grabs the attention of the viewer and makes the content engaging.

7. MongoDB

MongoDB Atlas is a cloud database designed to accelerate and simplify data building. This video is designed to introduce viewers to the product and its benefits.

Video Design - The video employs a clean and modern design style. It features a 2D Animated Screencast Video with a color palette of white, blue, and green. These colors represent the modern, clean, and efficient approach of the product. Graphics are sharp and visually appealing, helping viewers understand the product's functionality.

The video's design communicates the objective of the video clearly. Using simple and clear animations, the video highlights the benefits of the product. It focuses on the use of technology to simplify and improve the process of data building. The overall tone of the video is informative and engaging. The video's design is easy to understand and appealing, making it an effective introduction to the product.

8. Datasite

Datasite is a platform for investment bankers, designed to speed up and provide greater insights across the deal lifecycle. The video is designed to showcase new tools and their impact on investment banking deals.

Video Design - The video utilizes a 2D Animated Screencast Video style. The video opens with a simple orange cube, which then expands to reveal the complex workings of the platform. This method of breaking down a complex system into simpler, understandable visuals is very effective. A stylized visual of a conveyor belt with documents, folders, and folders organized into categories helps communicate how the platform works.

The use of bright, vibrant colors, clean lines, and minimal text makes the video engaging. The style of the animation is clean and modern, appealing to a sophisticated audience of investment bankers. The combination of animation, visuals, and narration helps communicate the complexity of the product and the value it brings to the investment banking process. The video successfully achieves its goal of highlighting the benefits of the platform in a way that is both informative and engaging.

9. Comarch

Comarch helps companies in the Oil & Gas industry improve customer engagement. This video is designed to show how Comarch can help companies better understand their customers and provide them with the best possible experience.

Video Design - The video uses a bright and cheerful color palette, which is a great example of a 2D Animated Screencast Video. The graphics are simple but effective, and the animation is smooth and engaging. The use of simple, bold fonts helps to draw attention to the most important information.

The video's visual style and tone are optimistic and engaging, helping to communicate the value of Comarch's solutions. The use of vibrant colors and bold fonts creates a strong and memorable visual experience for viewers. The video uses a simple and clear narrative to explain the benefits of Comarch's solutions, making it easy for viewers to understand and remember the key points.

10. OpenText 2D Animated Explainer

We appreciate the effectiveness of this 2D animated explanation video showcasing OpenText's Aviator, a groundbreaking ITSM solution. The visual narrative cleverly contrasts the frustration of outdated chatbots with the seamless experience Aviator provides, instantly grabbing attention. In fact, we love the way the smooth animations and sleek blue palette enhance the modern feel, subtly emphasizing the product's innovative nature.

By demonstrating Aviator's integration capabilities and personalized responses, OpenText positions it as a secure and valuable asset. The video smartly highlights key benefits like improved user experience, reduced agent workload, and lower support costs. This focus on tangible outcomes leaves viewers inspired by Aviator's potential to transform their ITSM.

11. Printify Animated Explainer Video

The dynamic energy of this 2D Animated Explanation video is immediately captivating. We love the way Printify introduces its new product lines: skincare, supplements, and coffee, emphasizing the customization options and showcasing potential profits. The vibrant color palette, paired with upbeat music, creates an infectious enthusiasm.

This video effectively communicates the ease of use. Printify handles fulfillment, users set their prices, and the profit is theirs to keep. The rapid pace keeps viewers engaged, while clear visuals and concise text deliver key information effectively. A brilliant example of a promotional video for entrepreneurs eager to expand their online presence.

12. PacketLight 2D Animated Showcase

In this dynamic 2D animated explanation video, we applaud PacketLights ingenious approach to showcasing its 400G solutions. The vibrant visuals, coupled with the energetic music, instantly capture attention, highlighting the escalating bandwidth demands of our digital age. From autonomous cars to cloud computing, the video deftly outlines the need for high-capacity optical transport.

PacketLights solutions are presented with sleek product showcases and compelling visualizations of cost reduction and data security. We love the seamless integration of icons and motion graphics, which makes complex information easily digestible. This video effectively communicates PacketLights commitment to innovation and efficiency, leaving us inspired by its modern and impactful design.

13. 1Password Minimalist 2D Explainer Video - Increase engagement implicitly

It's clear that developers value security, but they also crave speed and simplicity. The video, a 2D Animated Explanation Video, skillfully captures this tension, showcasing how 1Password excels in both areas. They present 1Password as a powerful tool that tackles the complexities of managing passwords, keys, and infrastructure credentials without sacrificing efficiency.

The video's strength lies in its visual storytelling. The animation style is captivating and engaging, utilizing clean lines and a minimalist color scheme. The 3D elements, such as the boxes and lines, add depth and clarity to the illustration of intricate systems, making them relatable and easy to comprehend.

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14. Avast

Avast Business Patch Management is a security solution that protects businesses from cyber threats. This video is designed to highlight the importance of patch management and how the solution simplifies the process, keeping businesses safe from vulnerabilities.

Video Design - The video is an Explanation Video that uses bright and engaging colors, such as blues and oranges, to make it visually appealing and memorable. Isometric graphics create a sense of depth and dimension, enhancing visual interest.

The video uses bold text and clear imagery to communicate its message. A simple and clean design helps ensure the focus stays on the main message, patch management, making it easy for viewers to understand how the solution works and its benefits. The video's overall tone is both informative and reassuring, making it a valuable tool for educating businesses about the importance of this key security aspect.

15. Segment 2D Motion Graphics Explainer

The playful spirit of this 2D animated video marketing example from Segment is simply infectious. The animation captures our attention with its clever depiction of data flowing through a futuristic machine, distributing itself into different destinations like advertising and email marketing. The energetic pace and upbeat music perfectly complement the vibrant color scheme.

We all appreciate how Segment simplifies complex concepts into digestible visuals, making data management seem approachable and exciting. The minimalist 2D aesthetic and smooth transitions enhance clarity, emphasizing the platform's ability to clean and protect user data. This is a brilliant example of how 2D animation can elevate a technical explanation into a captivating viewing experience.

16. Blend

Blend is simplifying the process of buying a home. This video is designed to inform viewers about the benefits of a digital mortgage.

Video Design - This 2D Animated Screencast Video showcases an engaging and informative visual style. Bold text and bright colors highlight key information, minimalist animation brings the content to life, and helps viewers understand the complex financial concept of dividends.

This video utilizes a simple yet effective visual style that resonates with consumers. The bright, cheerful color palette and cartoon-like visuals create a welcoming and accessible tone that helps demystify a potentially confusing subject. Graphics and simple animations make the information engaging, making the subject approachable for a wider audience.

17. US Ecology Animated 2D Explainer Video

The animation style of this video is a masterful use of 2D elements to create a visually captivating narrative. The use of bold colors and simple shapes helps to draw the viewer's attention to key information, making the video easily digestible for a broad audience. The video takes the viewer on a journey through the various stages of waste management, starting with the initial challenges faced by retailers and culminating in the seamless integration of data from both systems.

The video's compelling message is driven by its ability to showcase the tangible benefits of the solution. By presenting the Smarter Sorting process through a series of visual metaphors, the video effectively communicates how the system can save retailers time, money, and ensure compliance with environmental regulations. The final call to action, with a clear website address, encourages viewers to learn more about this revolutionary approach to waste management.

18. MCI

MCI provides code modernization solutions that quickly and securely convert outdated legacy code to newer languages. This video shows how their AI powered solution can modernize code in a fraction of the time and cost.

Video Design - 2D Animated Screencast Video is the perfect way to showcase the power of AI in code modernization. Bold, simple lines and icons in green and blue pop against a grey background, making the video easy to follow and engaging.

The 2D animation keeps the video from being static or boring, effectively demonstrating the value of AI in this context. The overall tone is professional and engaging, conveying the message that MCI offers a powerful and efficient solution for businesses looking to modernize their code.

19. HR Acuity 2D Animated Business Story

The elegance of this 2D animated screencast video lies in its clever use of visual metaphors. We all connect with the idea of employees on track, and the disruption visually represents the problems HR Acuity solves. The sleek animation and minimalist design perfectly complement the product's sophisticated approach to employee relations. This video is a benchmark for effective SaaS product demonstrations.

The video doesn't just tell, it shows. It displays the power of HR Acuity to streamline, analyze, and ultimately, improve the employee experience. The inclusion of trusted partner logos further solidifies HR Acuity's position as a leader in the field.

20. PagerDuty

PagerDuty is a digital operations management platform that ensures every second matters. This video is designed to showcase its benefits.

Video Design - The video is a 2D Animated Screencast Video, using a simple yet effective visual style. Geometric shapes, icons, and a color scheme featuring green and white effectively communicate the brand's key message of digital operations management, automation, and integrations. Simple graphics and animation help retain viewers' attention, which is critical for a marketing video.

The visual style effectively communicates the objective of the video by highlighting the benefits of using PagerDuty. The video's tone is professional, reliable, and confident, further reinforcing the message that PagerDuty is the go-to solution for digital operations management in a world where every second counts.

21. Siemens 2D Animated Explainer

The compelling visuals in this animated explanation video example showcase Siemens' dedication to streamlined supplier collaboration. We appreciate how the 2D animation expertly highlights the challenges of traditional quality control, contrasting them with the seamless efficiency of the Teamcenter Quality Supplier Quality Hub.

The video's emphasis on real-world applications, such as rusty metal coil analysis, underscores the hub's practical value. By demonstrating the software's ability to boost complaint processing and reduce lead time, it inspires us all to explore the potential of cloud-based solutions for enhanced collaboration and quality control.

22. Ateme

Ateme+ is a software-as-a-service solution that helps keep your audience engaged. The video is designed to demonstrate the value and simplicity of Ateme+.

Video Design - 2D Animated Demo Video style is used. Simple animated graphics, vibrant colors, and clean lines create a visual style that is both modern and easily accessible, making the video engaging and easy to understand. This design style draws attention to the key features and benefits of Ateme+.

The design effectively communicates the objective of showcasing a powerful yet easy-to-use platform. The bright colors, clear graphics, and concise language create a positive and approachable tone. The simplicity of the design is further enhanced by the use of clean lines and minimal text, highlighting the key benefits of Ateme+ and driving home the ease of use of the platform.

23. ManageEngine

ManageEngine Endpoint Central is a solution for managing and securing all types of endpoints. This video is designed to help users understand the scope of this solution.

Video Design - 2D Animated Screencast Video is the perfect way to explain the complexities of endpoint management and security. Simple animated characters in different office settings provide a sense of familiarity and relatability, making the topic accessible to a wider audience. Bright, modern graphics with a consistent visual style create a lighthearted tone while still emphasizing the importance of security.

The video effectively communicates the message that Endpoint Central is a comprehensive solution that can address the challenges of a hybrid workforce. It ends on a positive note, showing how the solution can help IT teams overcome these challenges and achieve success.

24. Freshdesk

Freshdesk offers call transcriptions, which can help businesses improve call quality and make training processes more efficient. This feature is a game-changer for customer support teams, as it allows them to analyze calls, identify areas for improvement, and create better training materials.

Video Design - The video uses bright, colorful shapes and a dark background, creating a bold, modern 2D Animated Screencast Video. This style is engaging and informative, breaking down the complex concept of call transcription into easily understandable segments. The combination of animation and narration helps viewers grasp the core benefits of call transcription, making it easy to understand the features and value proposition.

The video's visual style is a great way to communicate the objective. The bold, modern design appeals to a tech-savvy audience. The use of colorful, animated shapes conveys a fun, optimistic tone. The simple yet effective animations illustrate the core benefits of call transcription, making it easy for viewers to understand the features and value proposition.

25. Ascendum Makina 2D Animated Tech Demo

We admire the way this 2D video effortlessly highlights the innovative Hill Assist function in Volvo's G-series articulated haulers. The strategic close-ups of the dashboard controls, paired with the dynamic footage of the truck conquering challenging terrain, showcase the feature's precision and impact. The clear voiceover and animated graphics further enhance the overall understanding, making complex information easily digestible. We all appreciate how this video seamlessly integrates Ascendum Makina branding and emphasizes Volvo's commitment to safety and comfort in even the most demanding work environments.

26. Google 2D Animated Video Example

Google's services rely on a massive network of data centers spread across the globe. This network is the backbone of their cloud services, enabling seamless data transfer and access to information from anywhere in the world.

Video Design - An Animated Explanation Video is the perfect way to showcase the scale and complexity of this network. Use vibrant colors and crisp lines to create a fun and engaging presentation, breaking down complex concepts into easily digestible visuals.

Imagine a house, a server rack, and a cloud, each representing different aspects of data transfer speeds. These animated metaphors will help viewers understand the importance of Google's global fiber optic network in powering their services and products.

27. Yggdrash Minimal 2D Animated Explanation Video

We're captivated by the vibrant visuals and dynamic pacing of this 2D animated explanation video showcasing Yggdrash. The video seamlessly guides viewers through the core components of Yggdrash's platform. We all appreciate how it simplifies complex technical details into easily digestible visual representations.

The crisp 2D animation paired with upbeat music keeps us hooked from start to finish. The innovative DPOA consensus mechanism, highlighted as a key differentiator for Yggdrash, leaves a lasting impression. This video effectively conveys the transformative potential of Yggdrash within the blockchain landscape.

28. Citrix Simple 2D Explainer Video

The video seamlessly guides viewers through the intricacies of Citrix DaaS with a delightful blend of animation and engaging narration. The 2D Animated Explanation Video stands as a testament to the power of visual storytelling, bringing complex technical concepts to life in a compelling and easily digestible format. The video's use of bold blue and light blue colors instantly resonates with viewers, conveying a sense of trust, security, and technological sophistication.

Citrix DaaS emerges as the clear solution for businesses prioritizing security and flexibility. The video's clear focus on the security features of DaaS, highlighted through animated representations of adaptive authentication and app protection, instantly builds confidence in Citrix DaaS. The video's concise yet informative approach makes it a valuable tool for businesses looking to delve deeper into the world of desktop-as-a-service.

29. Alation Minimalist 2D Explainer - Boost brand subtly

If you're looking for a 2D animated explanation video example that captures the essence of greatness, this video is a slam dunk. It uses dynamic silhouette animations of iconic athletes to illustrate the concept of the GOAT the Greatest Of All Time. The video cleverly connects statistical achievement with popular acclaim, highlighting that true greatness is recognized by the people.

The fast-paced editing, vibrant color palette, and energetic music create a sense of excitement and celebration. It's a compelling example of how simple animation, paired with a strong message, can make a lasting impact. The video leaves you inspired to pursue your own greatness, whatever your field may be.

30. Globitex Isometric 2D Explainer Video

In today's fast-paced world, using cryptocurrency for everyday transactions is becoming increasingly popular. Euro Wallet by Globetex offers a seamless solution for managing your digital finances. This 2D Animated Explanation Video showcases its intuitive interface and user-friendly features.

The video cleverly depicts how cryptocurrency can be integrated into everyday life, from paying rent to purchasing gifts. It highlights the key benefit of Euro Wallet: a personal IBAN account that enables instant Euro payments and conversions. Euro Wallet offers a user-friendly platform for the future of finance.

How to plan and optimize 2D Animated Explanation Videos?

Visual Storytelling: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids applied this principle for a healthcare client. Their complex medical procedure was simplified through a 2D animated explanation video, using clear visuals and a step-by-step narrative. This resulted in improved patient understanding and increased confidence in the procedure.

Actionable: Simplify complex information through clear visuals and concise narrative.

Targeted Messaging: "If you're talking to everybody, you're talking to nobody." - Marie Forleo, B-School. Advids used this approach for a client in the education sector. We created a series of 2D animated explanation videos, each tailored to a specific student persona (high school, undergraduate, graduate). This personalized approach resulted in higher conversion rates for each segment.

Actionable: Tailor video messaging to resonate with specific audience segments.

Brand Building: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos. Advids helped a sustainable fashion brand communicate their values through a 2D animated explanation video. By showcasing their eco-friendly practices and ethical sourcing, the video strengthened the brand's image and attracted environmentally conscious consumers.

Actionable: Reinforce brand values and messaging through visual storytelling.

Data-Driven Creativity: "Without data, you're just another person with an opinion." - W. Edwards Deming. Advids used data to inform the creative process for a client in the food industry. By analyzing consumer preferences and market trends, we developed a 2D animated explanation video that highlighted the product's unique selling points and resonated with the target audience, leading to a measurable increase in sales.

Actionable: Use data and insights to inform creative decisions and optimize video impact.

Iterative Improvement: "The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks." - Mark Zuckerberg. Advids embraces this philosophy. For a client in the tech industry, we A/B tested different versions of a 2D animated explanation video, analyzing metrics like watch time and click-through rates. This iterative approach allowed us to optimize the video for maximum impact.

Actionable: Continuously test and refine video content based on performance data.

Why Advids for 2D Animated Explanation Video?

At Advids, we create exceptional 2D animated explanation videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into a compelling and effective animation.

Transforming Ideas into Engaging Animations:

Customized 2D Animated Explanation Video Solutions: We tailor explainer videos, character animations, and other 2D animated video types to reflect your brand, style, and target audience.
Creative Storytelling Through Animation: Our animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge 2D Animated Explanation Video Technology: We use industry-leading software and techniques for visually stunning videos with lasting impact.

A Legacy of Success and Client Satisfaction:

12+ Years of Proven Success: With over 3400 clients served, we deeply understand what makes a 2D animated explanation video effective. We've produced between 185 and 470 successful 2D animated explanation videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust us to bring their stories to life.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.

A Partnership Built on Collaboration and Communication:

Collaborative Process: We collaborate closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Clear communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful 2D animated explanation videos.


Ready to unlock the potential of 2D Animated Explanation Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 2D Animated Explanation Video?

A 2D animated explanation video is a short, engaging video that uses two-dimensional animation to explain a concept, product, service, or idea. It's a powerful tool for businesses and organizations to communicate complex information in a clear, concise, and visually appealing way. Unlike static text or images, 2D animation brings concepts to life through visuals, motion, and sound, creating a more immersive and memorable experience for viewers. This visual storytelling approach makes information more accessible and digestible, regardless of the audience's background or technical knowledge.

2D animated explanation videos are versatile and can be used for a wide range of purposes, including product demos, customer onboarding, educational content, marketing campaigns, and even internal communication. They can be used to introduce a new product or service, explain a complex process, or simply tell a brand story in a captivating way.

What do top 2D Animated Explanation Videos have in common?

Character Animation - A visually engaging way to bring your message to life.

Kinetic Typography - A dynamic and memorable way to highlight key messages.

Whiteboard Animation - A simple and engaging way to explain complex concepts.

Infographic Animation - A visually appealing way to present data and statistics.

Screencast Animation - A practical way to demonstrate software features and tutorials.

Visual Storytelling - A captivating way to engage viewers and make your message memorable.

Clear Call to Action - A direct way to guide viewers towards the desired action.

Engaging Narrative - A compelling way to capture attention and keep viewers hooked.

High-Quality Animation - A professional way to create a visually appealing and immersive experience.

Consistent Branding - A cohesive way to strengthen brand recognition and create a unified experience.

Target Audience Focus - A strategic way to ensure your video resonates with your intended viewers.

Pain Point Solutions - A persuasive way to address customer concerns and build trust.

What makes 2D Animated Explanation Video effective?

A captivating 2D animated explanation video is a powerful tool for communication, effectively conveying complex information in a way that is both engaging and memorable.

A thoughtfully designed 2D animated explanation video is driven by a clear understanding of the target audience and their needs. It uses visuals, motion, and sound to create a compelling narrative that resonates with viewers, making the information more accessible and digestible.

Methods for creating effective 2D animated explanation videos include crafting a clear and concise message, using high-quality animation and sound design, and incorporating a strong call to action. These elements work together to create a visually appealing and engaging experience that leaves a lasting impression on viewers.

How long should your 2D Animated Explanation Video be?

A well-crafted 2D animated explanation video is a powerful tool for communication, effectively conveying complex information in a way that is both engaging and memorable.

A thoughtfully designed 2D animated explanation video is driven by a clear understanding of the target audience and their needs. It uses visuals, motion, and sound to create a compelling narrative that resonates with viewers, making the information more accessible and digestible.

Pre-Production Questions

What is the primary goal of the video?

What is the target audience for the video?

What is the key message you want to convey?

How much information needs to be covered?

What is the desired level of detail?

What is the intended platform for the video?

What is the overall tone and style of the video?

How to create 2D Animated Explanation videos?

A thoughtfully designed 2D animated explanation video is a powerful tool for communication, effectively conveying complex information in a way that is both engaging and memorable.

A captivating 2D animated explanation video is driven by a clear understanding of the target audience and their needs. It uses visuals, motion, and sound to create a compelling narrative that resonates with viewers, making the information more accessible and digestible.

Pre-Production

Define your target audience

Develop a clear and concise message

Craft a compelling narrative

Choose a visual style that aligns with your brand

Create a storyboard

Production

Storyboard to animation

Voiceover recording

Sound design and music

Animation and visual effects

Final rendering and editing

Crafting Compelling 2D Animation

Crafting a top-notch 2D Animated Explainer video requires careful planning and a deep understanding of your audience and goals.

• Start by defining the core message you want to convey. What's the single most important takeaway for viewers? A concise and focused message is crucial for an effective explainer video.
• To achieve this, identify the key problem your product or service solves and clearly articulate the solution. Frame your message using a problem-solution framework, ensuring it resonates with the specific stage of the marketing funnel where the video will be used.

• Understanding your target audience is paramount. Research their demographics, psychographics, and pain points. What are their interests, preferences, and challenges?
• Utilize surveys, interviews, and website analytics to gather insights. These insights will inform your video's style, tone, and content, ensuring it resonates with your intended viewers. For example, a video targeting a younger audience might employ a more playful and informal tone, while a video for a professional audience would require a more formal and sophisticated approach.

• Employ a visual style that aligns with your brand and resonates with your audience. Consider color palettes, typography, character design, and Animation Style to create a cohesive and visually appealing aesthetic.
• For instance, a brand with a playful personality might use bright colors and whimsical character designs, while a brand focused on professionalism might opt for a more minimalist and sophisticated aesthetic. Consistency in visual elements across your marketing materials strengthens brand recognition and creates a cohesive brand experience.

• A captivating script is essential for a successful explainer video. Craft a Narrative that is clear, concise, and engaging. Use Storytelling Techniques to Captivate Viewers and leave a lasting impression.
• Employ a narrative arc with a clear beginning, middle, and end. Introduce relatable characters that your audience can connect with. Incorporate humor or emotion to make the video more memorable. For example, you could start with a relatable problem, introduce your product as the solution, and end with a compelling call to action.

• Opt for high-quality animation that is smooth, fluid, and visually appealing. Pair it with a carefully curated soundtrack and sound effects to enhance the video's impact and create an immersive viewing experience.
• Consider different animation styles like whiteboard animation for explaining complex concepts or character animation for adding personality and relatability. Choose music and sound effects that complement the video's tone and message. For example, upbeat music can create a sense of excitement, while calming music can Build Trust and credibility.

• Conclude your video with a clear and Compelling Call to Action (CTA). What do you want viewers to do after watching? Guide them towards the desired action, whether it's visiting your website, downloading a resource, or making a purchase.
• Tailor your CTA to the video's objective and target audience. Use strong action verbs and create a sense of urgency. For example, instead of saying Learn more, you could say Visit our website today to get a free quote.

Funnel Power: How Videos Drive Sales

Integrating a 2D animated explainer video into your marketing funnel can significantly boost Lead Generation and conversion rates. Here's how:

• Use your video to introduce your brand, product, or service to a wider audience.
• Share it on social media platforms, embed it on your website's homepage, or feature it in blog posts to capture the attention of potential customers.
• For example, a SaaS company could create a short, engaging explainer video that highlights the key benefits of their platform and embed it on their website's homepage to attract new visitors.

• As prospects progress through the funnel, deploy your video to educate them about your offerings in greater depth.
• Highlight key features, benefits, and use cases, addressing common pain points and demonstrating how your solution provides value.
• For instance, you could include an explainer video in an email marketing campaign that delves deeper into specific product features and demonstrates how they solve common customer challenges.

• When prospects reach the bottom of the funnel, leverage your video to nudge them towards conversion.
• Showcase customer testimonials, case studies, and compelling calls to action to instill confidence and encourage them to take the final step.
• For example, you could feature an explainer video on a product landing page that showcases customer success stories and includes a Strong Call to Action to encourage visitors to sign up for a free trial or make a purchase.

• Implement retargeting campaigns using your video to re-engage website visitors who have shown prior interest in your offerings.
• This keeps your brand top-of-mind and encourages them to reconsider your product or service.
• For example, you could use retargeting ads on social media platforms to show an explainer video to visitors who previously viewed a specific product page on your website but didn't make a purchase.

Animated Explainer Videos: B2B Marketing Powerhouse

Product Demonstrations:

Showcase the intricacies of your product or service with engaging and easy-to-understand animated demonstrations. Highlight key features, benefits, and use cases, making it easier for potential clients to grasp the value proposition.

For example, a cybersecurity company could create an explainer video that demonstrates how their software protects businesses from cyber threats, highlighting its key features and benefits in a visually engaging way.

Transform written case studies into captivating animated narratives. Showcase how your solutions have helped real-world clients overcome challenges and achieve tangible results, building credibility and trust.

For instance, a marketing agency could create an animated case study video that showcases how they helped a client increase their website traffic and leads by implementing a new digital marketing strategy.

Establish your brand as a thought leader by creating Animated Videos that share valuable industry insights, trends, and best practices. This positions your company as a trusted advisor and attracts potential clients seeking expertise.

For example, a financial services company could create an explainer video that explains the latest trends in the stock market and provides insights on how investors can make informed decisions.

Equip your sales team with persuasive animated videos that they can use during presentations, product demos, and client meetings. These videos can help simplify complex information, keep prospects engaged, and ultimately, close more deals.

For example, a software company could create a series of short Explainer Videos that their sales team can use during client presentations to demonstrate the key features and benefits of their different software products.

Engaging Your Audience with 2D Animation

2D Animated Explainer Videos are inherently engaging, but maximizing their impact requires a strategic approach. Here's how to boost engagement:

Captivating Storytelling:

• Craft a narrative that resonates with your audience, evokes emotions, and keeps them hooked from start to finish.
• A compelling story can make your message more memorable and shareable.

Visually Appealing Aesthetics:

• Use high-quality animation, vibrant colors, and Engaging Visuals to Capture Attention and create a visually stimulating experience.
• A visually appealing video is more likely to be watched and shared.

Interactive Elements:

• Incorporate interactive elements, such as quizzes, polls, or clickable hotspots, to encourage active participation and make your videos more engaging.
• Interactive elements can also provide valuable insights into audience preferences.

Clear Call to Action:

• Conclude your video with a clear and compelling call to action.
• What do you want viewers to do after watching?
• Whether it's visiting your website, downloading a resource, or making a purchase, guide them towards the desired action.

Crafting Winning 2D Explainer Videos

What do you aim to achieve with your video? Whether it's increasing brand awareness, generating leads, or driving sales, clearly defined objectives will guide your creative direction and content strategy.

Conduct Thorough Audience Research:

Delve into the demographics, psychographics, and pain points of your target audience. What are their interests, preferences, and challenges? Understanding your audience is crucial for crafting a video that resonates.

Craft a Compelling Narrative:

A captivating story is at the heart of every successful explainer video. Develop a narrative that is clear, concise, and engaging, using storytelling techniques to capture attention and leave a lasting impression.

Choose the Right Visual Style:

Opt for a visual style that aligns with your brand identity and appeals to your target audience. Consider color palettes, typography, character design, and animation style to create a cohesive and visually appealing aesthetic.

Include a Strong Call to Action:

Conclude your video with a clear and compelling call to action. What do you want viewers to do after watching? Whether it's visiting your website, downloading a resource, or making a purchase, guide them towards the desired action.

Elevate Customer Support with Animation

2D animated explainer videos can be invaluable assets for enhancing customer support, reducing support tickets, and improving overall customer satisfaction. Here's how:

Create Engaging Tutorials that guide customers through the features and functionalities of your product or service. Animated visuals can simplify complex processes, making it easier for customers to understand and utilize your offerings.

For example, a software company could create an interactive tutorial video that guides users through the process of setting up their account and using the key features of their platform.

Address common customer issues and provide clear, concise solutions through animated videos. Visual demonstrations can be particularly helpful for troubleshooting technical problems or guiding customers through specific tasks.

For instance, a telecommunications company could create a series of short animated videos that address common troubleshooting issues with their internet service, such as resetting the modem or router.

Transform your frequently asked questions section into a library of engaging animated videos. This not only provides quick and accessible answers to common queries but also adds a touch of personality to your customer support.

For example, an e-commerce company could create animated FAQ videos that answer common questions about shipping, returns, and payment methods, making it easier for customers to find the information they need.

Welcome new customers with animated videos that introduce them to your brand, product, or service. Guide them through the initial setup process, highlight key features, and provide helpful tips to ensure a smooth and positive onboarding experience.

For instance, a bank could create an animated onboarding video that welcomes new customers, explains the different account types available, and provides a step-by-step guide on how to set up online banking.

Animated Explainer Styles for Product Launches

Ideal for explaining complex concepts, processes, or data in a simple and engaging way. The hand-drawn aesthetic adds a personal touch and makes information more digestible.

Kinetic Typography:

Perfect for delivering key messages, quotes, or statistics in a dynamic and memorable way. The use of motion graphics and typography creates a visually engaging experience that captures attention.

Character Animation:

Adds personality and relatability to your videos, making them ideal for storytelling, product demos, or customer onboarding. Characters can evoke emotions, create connections, and make your message more memorable.

Infographic Animation:

Brings data, statistics, and research findings to life, making complex information more visually appealing and easier to understand. Animated Infographics can enhance presentations, reports, and marketing materials.

Screencast Animation:

Useful for demonstrating software features, tutorials, or product walkthroughs. By recording your screen and adding animations, you can create engaging and Informative Videos that guide users through specific tasks.

Hook Your Viewers From The Start

Start with a thought-provoking question that piques the viewer's curiosity and makes them eager to learn more. This immediately engages their minds and encourages them to keep watching.

Create a Visual Surprise:

Use a visually striking opening scene or animation to grab attention and create a sense of wonder. This could be a bold color palette, an unexpected animation style, or a captivating visual metaphor.

Present a Relatable Scenario:

Introduce a scenario that your target audience can easily relate to. This establishes a connection and makes viewers feel like the video is relevant to their lives or challenges.

Highlight a Pain Point:

Directly address a pain point that your target audience experiences. This immediately captures their attention and makes them eager to learn about the solution you offer.

Short-Form Videos for Social Media Launch

Limit your video's length to 60 seconds or less, ideally between 30-45 seconds. Capture attention quickly and deliver your message concisely to keep viewers engaged.

Focus on a Single Message:

Choose one key message or takeaway that you want viewers to remember. Avoid overwhelming them with too much information; focus on clarity and impact.

Prioritize Visual Storytelling:

Use high-quality animation, vibrant colors, and engaging visuals to capture attention and convey your message effectively. Visual Storytelling is key for short-form content, as it allows you to communicate quickly and memorably.

Include a Strong Call to Action:

Conclude your video with a clear and concise call to action. What do you want viewers to do after watching? Whether it's visiting your website, following your social media page, or learning more about your product, guide them towards the desired action.

Expand Your Reach with Multi-Platform Videos

Embed your video on your website's homepage, product pages, or blog posts to engage visitors, explain your offerings, and enhance your website's overall appeal.

Social Media Amplification:

Share your video on social media platforms like Facebook, Instagram, Twitter, and LinkedIn to reach a wider audience, spark conversations, and drive traffic to your website.

Email Marketing Enhancement:

Include your video in email marketing campaigns to boost engagement, click-through rates, and conversions. A visually appealing video can make your emails stand out in crowded inboxes.

Paid Advertising Campaigns:

Utilize your video in paid advertising campaigns on platforms like Google Ads, Facebook Ads, and YouTube Ads to reach a targeted audience, increase brand awareness, and drive conversions.

Case Study: How Nike Built a Long-Term Video Content Strategy for Success

The Challenge: Nike, the global sportswear giant, wanted to create a long-term Video Content Strategy that would engage its audience, build brand loyalty, and drive sales.

The Solution: Nike developed a comprehensive Video Content Strategy that focused on:

• Target Audience: Nike identified its core target audience and created content that resonated with their interests and values. They focused on creating content that showcased athletes, fitness enthusiasts, and everyday people who embody the Nike brand.
• Content Pillars: Nike established clear content pillars that guided their video content creation. These pillars included themes such as inspiration, performance, innovation, and community.
• Content Calendar: Nike created a content calendar that outlined the types of videos they would create, the frequency of their releases, and the platforms where they would be distributed. This helped them maintain a consistent flow of content and ensure that they were reaching their target audience at the right time.
• Cross-Platform Distribution: Nike distributed its video content across multiple platforms, including YouTube, Instagram, Facebook, and TikTok. This helped them reach a wider audience and maximize their reach.

The Results: Nike's long-term Video Content Strategy has been highly successful in engaging its audience, building brand loyalty, and driving sales.

• Increased Engagement: Nike has seen a significant increase in engagement across its video platforms, with viewers spending more time watching their content and interacting with their brand.
• Strong Brand Loyalty: Nike's video content has helped to build a strong sense of community and loyalty among its viewers, who are more likely to purchase Nike products and recommend the brand to others.
• Increased Sales: Nike has seen a significant increase in sales since implementing its Video Content Strategy, demonstrating the effectiveness of their approach in driving revenue.

Key Takeaways: Nike's success demonstrates the importance of a well-defined Video Content Strategy for long-term success. By focusing on target audience, content pillars, content calendar, and cross-platform distribution, brands can create engaging and effective content that drives results.

Case Study: How Airbnb Used Video Content Strategy to Boost Bookings

Challenge:

Solution:

• Target Audience Identification: Airbnb identified its target audience and created videos that appealed to their interests and travel styles.
• Content Calendar: Airbnb created a content calendar to ensure consistent video production and distribution.
• Video Formats: Airbnb experimented with different video formats, including short form videos for social media, longer form videos for YouTube, and interactive videos for its website.

Results:

• Video views increased by 30% within the first six months of launching the strategy.
• Bookings increased by 10% in the same period.

Key Takeaways:

Case Study: How GoPro Built a Successful Video Content Strategy

The Challenge: GoPro, a camera company known for its action-packed videos, needed to develop a content strategy that would engage its target audience of adventure enthusiasts and outdoor sports fans.

The Solution: GoPro created a multi-faceted content strategy that included:

• User-Generated Content: Encouraging users to share their GoPro footage through social media and contests.
• Original Content: Producing high-quality videos featuring professional athletes and adventurers.
• Educational Content: Creating tutorials and tips on how to use GoPro cameras.
• Community Building: Engaging with users through social media and online forums.

The Results: GoPro's content strategy was a resounding success, leading to:

• Increased Brand Awareness: GoPro's videos went viral, generating millions of views and boosting brand awareness.
• Stronger Community Engagement: GoPro built a loyal community of users who shared their passion for adventure and photography.
• Increased Sales: GoPro's content strategy drove sales of its cameras and accessories.

Key Takeaways:

• A successful Video Content Strategy should be multi-faceted and cater to the interests of the target audience.
• User-generated content can be a powerful tool for building brand awareness and engagement.
• Creating high-quality original content and providing educational resources can further enhance the value proposition.

How 2D animated explanation video examples are curated?

We dove deep into 2D animated explanation videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D animated explanation videos showcasing real-world concepts.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Evaluating smoothness, fluidity, and overall technical execution of the animation.
7.Sound Design Assessing the effectiveness of music, sound effects, and voiceover in enhancing the narrative.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, animators, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Conceptual Explainers
2. Educational Animations
3. Process Overviews
4. Metaphorical Animations
5. Character-Driven Narratives

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D animated explanation videos 2024, n=13500 videos within duration <3 minutes, across industries.