Have you ever wished your brand could speak volumes without saying a word? I am always searching for innovative ways to connect with customers, and today, in this article, what we'll discover is the secret weapon many top brands are using: 2D explainer videos. These mini-movies are more than just marketing; they're a powerful tool for building brand resonance and driving growth.
Our exploration will reveal compelling data showcasing the remarkable impact of these engaging visuals. We'll examine how these videos transform complex ideas into easily digestible narratives, ultimately leading to higher conversion rates. Prepare to be amazed by the numbers that follow.
Among social video viewers in the U.S., 52% use YouTube to watch live content.
6 out of 10 people prefer online video platforms to live TV.
Videos up to 2 minutes long get the most engagement.
These stats paint a clear picture: short, engaging video content reigns supreme. 2D explainer videos offer the perfect solution, delivering concise, compelling narratives that resonate with today's audience. We've curated 30 Captivating 2D Advertising Explainer Video examples that immediately commanded our attention and generated excitement.
In the dynamic realm of business, informed decisions are paramount. This 2D explainer video for Fit2work excels in capturing the importance of thorough candidate screening with a visual narrative that is both captivating and enlightening. We love how the tightrope walking analogy instantly resonates with the target audience, highlighting the inherent risks involved in hiring. The vibrant color palette and smooth animations create a visually engaging experience, while the crisp typography ensures that key messages are delivered with clarity.
This video masterfully demonstrates how to balance statistics with illustrative visuals, creating a compelling story that emphasizes Fit2works value proposition. We admire the concise presentation of its extensive background check offerings, showcased across diverse industries and regulatory bodies. This video is a brilliant example of how a well-crafted 2D explainer video can effectively communicate complex information while leaving a lasting impression.
What We Can Learn
Prioritize a smooth animation style; this keeps viewers engaged.
In this 2D explainer video example, we explore how BairesDev can simplify complex processes with innovative solutions. The video elegantly illustrates various life events through a timeline format, using minimalist icons and a vibrant color palette to quickly convey information. We love the way the video progresses from individual timelines to interconnected systems, demonstrating the value of BairesDev's collaborative approach. The seamless animation and calm music enhance the viewing experience, leaving us inspired by the potential to streamline our own processes.
What We Can Learn
Illustrate how your product streamlines processes for a positive impact.
Strata is a leading network security company. The video is designed to showcase the advantages of a flexible security consumption model for cloud environments.
Video Design - The video uses a clean and minimal design with a white background and 3D isometric graphics. The 3D graphics are simple but highly detailed. It uses an animated mouse cursor to highlight certain areas of the video and to move the viewer through the narrative. The video relies heavily on animation and uses a clear color palette with gray, white, blue, yellow, and red to accentuate and enhance visual understanding. The isometric graphics coupled with animation gives the video a playful feel while still maintaining a professional look.
The video visually highlights the challenge of traditional rigid security licensing models in contrast to Strata's flexible consumption model. It uses an animated mouse cursor to highlight the limitations of traditional licensing models while the video transitions smoothly and quickly to Strata's flexible model. The video uses a very calm, reassuring and informative tone. The graphics and elements in the video make it easy to understand the benefits of the solution. The video also effectively uses animation to visually illustrate the benefits of this consumption model, highlighting how easy it is to scale and deploy. The consistent use of animation and clear design helps the viewer understand the complexities of the solution and its impact on security posture.
We appreciate this 2D advertising explainer video's smart strategy of conveying information visually. The bright, vibrant color palette is captivating, creating a cheerful mood while effectively highlighting the watering tips. The animation style, combined with those clever transitions, creates a dynamic visual experience in just under 80 seconds.
In short, this video accomplishes a lot in a brief timeframe. The use of 2D elements and stylized visuals keeps the information clear and engaging, reinforcing Miracle-Gro's expertise in plant care. We all appreciate its focus on practical advice presented through this fun, memorable format.
Western Digital provides storage solutions for various industries, including automotive. This video aims to showcase how their tools and analysis methodologies can help automotive companies architect the right solutions for current and future unique workloads.
Video Design - This is a simple yet effective video. The visuals and animation style are minimal, featuring a cartoon-style character in a simple, bright office space. The graphics are bold and clear, making the information easier to understand. The use of clean lines and bright colors creates a modern and professional aesthetic.
2D Advertising is a great way to communicate the objective of the video. By using clear and concise visuals, Western Digital can effectively convey its message about the importance of data storage in the automotive industry. The narrative highlights the challenge of limited visibility on truck performance and the potential for cost savings by having access to all the necessary insights. This aligns perfectly with the visual style. This kind of simple, yet effective video style is ideal for quickly explaining the benefits of a product or service, especially for a complex topic like data storage for automotive. The video has a friendly, approachable tone that makes it easy to understand, and encourages viewers to learn more about Western Digital's automotive storage solutions.
Logicom helps its customers meet the increasing challenges of cloud-based infrastructure, software, and services. This video showcases Logicom's cloud portfolio by featuring the benefits of Cisco Meraki.
Video Design - The video uses a clean, simple, and modern design aesthetic, flat icons, and a minimalist color palette. Green and white reinforce the brand's logo colors. The video utilizes animated graphics and text, which effectively communicates complex IT concepts. This 2D Explainer Video Production uses a combination of visuals and voiceover that keeps the viewer engaged, making this video an effective way to introduce the benefits of cloud-based solutions to a wide audience.
The video visuals clearly illustrate the challenges of the modern IT environment and how Cisco Meraki can help. The animation, color scheme, and graphics effectively communicate the benefits of the product to the viewer, providing a positive impression of Logicom's cloud solutions. This 2D Explainer Video Production highlights the growing need for comprehensive cloud solutions and demonstrates how Logicom can provide a simple and effective solution. The overall tone of the video is both informative and reassuring, emphasizing the value of partnering with Logicom to stay competitive and achieve business success.
This is a fantastic example of a 2D Explainer Video for Small Business. It's simple, effective, and uses bright colors, clean lines, and simple animations to communicate the benefits of the product. The graphic style is engaging, fun, and easy to watch.
Video Design - The visual style of the video is able to communicate the objective of the video. The simple animations and graphics create an energetic tone that aligns with the brand's message. The video's use of charts and graphs helps to reinforce the idea that the solutions are data-driven and effective.
The animation style in this 2D Advertising Explainer Video perfectly complements the message VISA is trying to convey. The hand-drawn illustrations are vibrant and playful, immediately drawing the viewer in. They highlight the fun and engaging aspects of VISA's Web3 loyalty program, while the watercolor effects add a touch of sophistication and visual appeal.
The use of AR and virtual rewards is a particularly strong element. It showcases how VISA is reimagining the traditional loyalty program by incorporating cutting-edge technologies. It's an imaginative and compelling approach, reminding viewers of the exciting possibilities of Web3 in a world of endless opportunities.
What We Can Learn
Showcase your product's innovative features with engaging visuals, sparking curiosity.
This is an Advertising Explainer video, designed to showcase the product's benefits. It's a visual feast, with clean, modern graphics and a minimalist aesthetic. The color palette is vibrant, with a focus on blue and purple, creating a sense of energy and excitement. Simple shapes and lines add dynamism and movement, making the video visually appealing and engaging.
Video Design - The video's visual style effectively communicates the message of digital transformation. Bold colors and modern graphics create a sense of energy and excitement, emphasizing the product's ability to help users overcome challenges and achieve success. The tone is positive and optimistic, suggesting that the product can help users achieve their goals.
The video's design is a perfect example of how to use visual elements to create a compelling and engaging Advertising Explainer. It's a great inspiration for any video marketer looking to create a video that will capture the attention of their audience and effectively communicate their message.
CSL is a global company dedicated to delivering innovative biotherapies, helping people live full lives. This video is designed to highlight the company's history and commitment to improving the quality of life for people with life-threatening medical conditions.
Video Design - The video utilizes a clean and modern design style, incorporating simple, flat graphics and vibrant colors to create a visually appealing and engaging Advertising Explainer Video. An animated timeline showcases key milestones, including significant breakthroughs in medicine and a commitment to research and development.
The combination of a clear narrative, animated graphics, and a clean design makes the video impactful and engaging. It conveys a sense of innovation and purpose, highlighting the company's dedication to saving lives and improving the lives of people worldwide.
Ensono M.O. is a product that provides intelligent, comprehensive management for entire IT estates. Traditional IT monitoring is not enough to handle business transformations.
Video Design - The video uses a minimalist design, clean lines, and a simple color palette. The graphic design is consistent with the brand's identity, using a purple and grey color scheme. Two-dimensional illustrations make the video feel clean and modern, like a 2D Advertising Video.
The simple visuals effectively communicate the complexity of managing a diverse IT estate and the potential for disruption. The graphic design uses a variety of icons that represent different IT venues, creating a visual map of a company's IT landscape. A warning icon in the middle of the video underscores the potential risks of not having a comprehensive IT management solution. The video is concise and easy to understand, with a positive tone.
We admire how this 2D advertising explainer video for LexisNexis instantly resonates with the challenge of sifting through mountains of data for crucial insights. The sleek animation effortlessly illustrates the frustrations of overwhelming search results, paywalls, and inconsistent information. We love the focus on user benefits, showcasing how LexisNexis streamlines the process and empowers decisive action.
This video is a prime example of effective visual communication. Its clean design and punchy messaging make the complex simple, leaving viewers with a clear understanding of LexisNexis' value proposition. The call to action is subtle yet effective, inviting viewers to explore further and experience the confidence that comes with accessing credible information.
What We Can Learn
Clearly illustrate your product's value with simple visuals, building viewer confidence.
We admire the smooth visual storytelling in this 2D advertising explainer video, showcasing Harmony by PointClickCare. The bright, consistent color palette and the clean animation style instantly grab attention, while the simple icons and relatable character make the complex subject of data exchange easily digestible. We especially love the clever visual metaphor of connecting hospitals, highlighting the power of a high-performance network.
This video effectively demonstrates how Harmony streamlines information access for hospital case managers. The concise messaging and upbeat music create a sense of efficiency and confidence, making it clear how Harmony empowers better patient care coordination. It leaves viewers wanting to learn more about how this platform can benefit their healthcare organization.
What We Can Learn
Connect with your audience through relatable characters and scenarios, creating a memorable experience.
In this 2D Advertising Explainer Video, we admire how Avast tackles the all-too-common pain point of cumbersome patch management. The video brilliantly illustrates the chaos caused by neglected updates, showcasing a network crippled by vulnerabilities and errors. This impactful visualization quickly resonates with IT professionals who understand the severe consequences of data breaches.
Then, Avast Business emerges as the hero, streamlining the patching process with its automated solution. The animation showcases a central cloud console effortlessly managing updates across various systems and applications. A final, sobering scene of a Major business hacked! headline underscores the urgency, compelling viewers to request a free demo and protect their valuable assets.
What We Can Learn
Focus on a clear problem/solution narrative, making your product the obvious answer.
Google's services and products rely on a vast global network connecting numerous data centers. This network seamlessly handles web traffic, ensuring Google Cloud services remain operational.
Video Design - The video uses bold colors and simple graphics to illustrate the complex topic of networking. This 2D Advertising Explainer Video style keeps the video engaging and easy to understand. The visuals are clear and concise, highlighting the vast network and the importance of redundancy.
The animation is simple but effective, and the color palette is consistent throughout the video. The video effectively communicates the complexity of the network using simple animation and visuals. It successfully explains the global network's architecture and its importance for the smooth functioning of Google Cloud services. The visual style and clear narrative tone make the information accessible to a wide audience.
16. Segment Minimalist 2D Ad Explainer - Drive engagement implicitly
The simplicity of the 2D Advertising Explainer Video is what makes it truly effective. Using a minimalistic design aesthetic and vibrant colors, the video successfully explains the core functionalities of Segment in a way that is both engaging and easily understood. By depicting data flow through pipes and jars, the video breaks down a potentially complex process into a visually appealing and accessible format.
The video also expertly utilizes color schemes to distinguish different destinations for data. This visual cue enhances the audience's understanding of Segment's ability to manage data efficiently. The animation style, although simple, is cleverly used to highlight the core features of the platform. This video demonstrates how an explainer video can effectively communicate the key value proposition of a product or service in a way that resonates with a broad audience.
What We Can Learn
Bright colors and simple shapes make complex ideas easy to grasp, boosting viewer understanding.
Ateme+ is a SaaS solution that helps keep your audience captivated. This video is designed to introduce the service and its benefits.
Video Design - The video utilizes bright, clean, modern graphics, and simple animations. It begins with a rocket ship, soaring high, symbolizing the potential that Ateme+ unlocks for viewers. The video then smoothly transitions through a series of animated graphics, focusing on the key components of the product and the power of the solution.
The visual style clearly communicates the company's goal to empower clients with the tools to reach their full potential, to overcome complexities, and to ensure that their customers experience high quality service. The video's fast-paced animations and positive tone further accentuate the message, creating a strong sense of dynamism and innovation. 2D Animation Explainer Video is the perfect way to showcase the power of Ateme+.
In this 2D Advertising Explainer Video, we love how 1Password expertly presents its developer tools through a clean, isometric design. The dark background acts as a perfect canvas, highlighting the neon-colored elements that pop with a futuristic vibe. The smooth transitions, along with perfectly synchronized electronic music, create an engaging viewing experience.
Not to mention, the animation's subtle details bring a sense of life to this otherwise technical presentation. By cleverly illustrating a relatable developer struggle, this video effortlessly conveys the value proposition of streamlined security and workflow enhancement.
What We Can Learn
Add subtle details to your animation; it breathes life into your product, making it more appealing.
ManageEngine is a unified endpoint management and security solution. The video is designed to showcase the scope of the solution and highlight its ability to manage and secure a diverse range of endpoints.
Video Design - The video uses a minimalist design style with flat 2D animated graphics and clean lines. This creates a clear and concise visual experience, making it a good 2D Explainer Video for Brand Awareness. The animation is simple yet effective, capturing the attention of the viewer. The use of color, specifically yellow and red, draws attention to the different endpoint security challenges.
The visual design effectively communicates the video goal by highlighting the key challenges that the solution helps to address. The video's tone is professional yet engaging, appealing to the IT professionals who are responsible for managing and securing their organization's endpoints. The use of a simple, yet effective animated graphic helps the user understand the diverse nature of endpoint challenges, and how the solution can address them. The video successfully drives the viewer toward a deeper understanding of the solutions and how they can streamline their IT management operations.
Ascendum Makina sells and supports Volvo's G series articulated haul trucks. This video explains the Hill Assist feature found on these trucks.
Video Design - The video uses a split-screen design, contrasting the interior of the truck and a graphic that shows the Hill Assist feature in action. Bold colors and a clear graphic style make the video engaging, especially for those unfamiliar with the feature.
This 2D Explainer Video for Content Marketing uses a simple, clear, and concise narrative to explain the Hill Assist feature. The viewer can easily follow the steps for activating the feature and see how it functions through the graphics provided. The tone of the video is positive and informative, highlighting the benefits of using the Hill Assist feature, such as improving the operator's experience when driving on inclines.
Syncsort Cloud helps modern businesses manage data from multiple sources, enabling them to create new products and services. This video is designed to show how Syncsort Cloud can help companies innovate and succeed.
Video Design - The video uses a clean and modern design style, focusing on simple graphics and animation. White squares and circles against a bright blue background create a simple and engaging 2D Explainer Video for Lead Generation. This aesthetic is consistent throughout the video, creating a cohesive brand image.
The use of graphics and animation is effective in communicating the benefits of Syncsort Cloud. For example, data flowing through a cloud represents how Syncsort Cloud can help companies move data seamlessly. The simple graphics and animation style make the video engaging and easy to understand, while still conveying the message effectively. The video uses a calm, positive, and informative tone, making it appealing to a wide audience.
MCI provides code modernization solutions that rapidly and securely convert outdated legacy code, such as COBOL, to newer languages like Java. The video is designed to demonstrate how this process is achievable with minimal human intervention.
Video Design - This is a 2D Explainer Video Design with an animated graphic style. Each frame features a graphic illustration that showcases the core product functionalities and benefits. The color scheme is comprised of a dark blue and lime green color palette, with the dominant color scheme shifting to a lime green hue and then dark blue as the video progresses. It showcases the benefits of the solution, including reduced cost, time, and resources.
The video design effectively communicates its objective by highlighting the core features of the solution. The animated graphic style is engaging, visually stimulating, and helps draw the viewer's attention to the key features of the product. The use of bold, clear visuals and concise animations creates a professional and informative tone that resonates with potential users.
Rx EDGE helps pharmaceutical companies reach patients at the point of care. The Solutions at the Shelf program helps pharmaceutical companies reach their target audience.
Video Design - The App Video Promo uses simple graphics and animation. It uses a flat design style, bright colors, and a simple and engaging style to showcase the company's solution.
The design style is a good fit for the company's product and is also appealing to the target audience. The video has a light and upbeat tone.
The KIOXIA video immediately pulls you in with a striking visual of their NAND flash memory chip, setting the stage for a compelling story about technological advancement. The video is a beautiful blend of 2D animation and live-action footage, showcasing the diverse applications of KIOXIA's technology and how it seamlessly weaves its way into the fabric of our daily lives, from the music we listen to on our phones to the security systems safeguarding our cities.
The key to this video's success lies in its ability to capture the viewer's imagination, showcasing how KIOXIA's technology empowers innovation and creates a future brimming with possibilities. The video uses a vibrant color palette and dynamic animation, seamlessly synchronized with the soundtrack, to create a captivating experience that effectively communicates the brand's message and leaves a lasting impression.
What We Can Learn
Visually demonstrate your product's transformation from concept to reality, sparking curiosity and driving engagement.
The innovative use of a robotic cow mascot in this 2D advertising explainer video for Moogsoft AI Ops immediately grabs attention. We all experience the frustration of constant IT alerts, and this video humorously captures that pain point while showcasing Moogsoft's solution. The character's journey from stress to relaxation resonates with the target audience.
From the clever visualization of alert reduction to the final scene of tranquility on a beach, this video masterfully balances information and entertainment. We've ever seen a more engaging way to explain the benefits of an AI Ops platform, reminding us that effective solutions can bring peace of mind.
What We Can Learn
Illustrate your solution's impact with a clear before-and-after story.
HR Acuity is a solution that aims to transform how you manage employee relations issues, by achieving consistency, improving outcomes, and mitigating risk. This video is designed to introduce viewers to the product and demonstrate its benefits.
Video Design - Simple, clean graphics and animation are used, with a bold white background that makes the colorful, flat design of the figures and other elements stand out. Lines in the background create a sense of connection and movement. The video uses minimal text and focuses on visual storytelling, which makes it a good example of the Advertising Video Explainer style.
The video starts with a simple question about employee relations and highlights the challenges organizations face, like harassment and discrimination. The visual design of the video helps to reinforce the message of these challenges, as the color red is associated with danger and the figures representing people become red. This tone of urgency and seriousness effectively drives the video goal of promoting the solution.
Back Market is a global marketplace dedicated to making refurbished technology reliable and affordable. The video is designed to introduce a more sustainable phone and highlight the brand's environmental commitment.
Video Design - The video style is sleek, clean, and minimalist. It leverages graphics and text to deliver the message. A combination of animation and live action seamlessly transitions between these two styles, featuring a green hue for emphasis. The visuals are sharp and vibrant, creating an engaging aesthetic. The font choice is a clean and modern sans-serif typeface.
2D Explainer Video for SaaS is a powerful tool for showcasing the benefits of a sustainable phone. The narrative focuses on e-waste and its environmental impact, effectively communicating the mission to promote sustainability. The tone is confident and assertive, creating a sense of urgency and inspiring viewers to consider more sustainable options.
28. Alation 2D Ad Animation Example - Boost brand awareness subtly
With a dynamic blend of iconic athlete silhouettes and vibrant 2D animation, this explainer video masterfully captures the concept of GOAT. The visual narrative seamlessly transitions from highlighting individual achievements to emphasizing the importance of public acclaim in defining true greatness.
The videos concise storytelling, coupled with energetic music and bold typography, leaves a lasting impression. This is a prime example of how a 2D advertising explainer video can connect with an audience on an emotional level, sparking conversation and celebrating shared passion.
What We Can Learn
Craft a story around your product's impact, creating an emotional connection that drives viewers to learn more.
This is a strong Explainer Video Advertising piece, showcasing the benefits of a new savings account. The video's design is simple yet effective, using a vibrant blue background and white elements to create a clean and modern look. Iconography, such as the lock and dollar sign, reinforces the security and financial aspects of the account.
Video Design - The video uses a limited color palette and clear fonts, making it easy to follow. The visuals work well with the narrative, conveying a reassuring and informative tone. The design and narrative work together to highlight the safety and convenience of the account, emphasizing it as a secure and easy way to save money.
The video's overall style is simple and clean, which makes it a very good Explainer Video Advertising piece. The use of iconography and the limited color palette create a strong visual impact, while the clear fonts and simple design make the information easy to understand. The video's tone is both reassuring and informative, which helps to build trust with viewers and encourage them to learn more about the account.
The visually stunning 2D advertising explainer video by Globitex beautifully captures the essence of effortless crypto transactions. The clever use of isometric 3D animations, showcasing a personal IBAN account integration, paints a picture of seamless online banking for the crypto world. We appreciate the clear and concise messaging that emphasizes instant EUR payments and enhanced security measures.
The clean, modern design and upbeat music amplify the overall positive vibe, while the fast-paced editing keeps viewers hooked. This video is a testament to effective storytelling in the realm of finance, effectively demonstrating how the Euro Wallet solves real-world problems for crypto users.
What We Can Learn
Combine clean visuals with a fast pace to keep viewers engaged and wanting more.
FAQ
How can 2D explainer videos help me showcase my product's features effectively?
2D explainer videos effectively communicate product features through visuals, clear explanations, and storytelling. They highlight functionalities, benefits, and use cases, simplifying complex information.
What are the different styles of 2D animation I can use for my explainer video?
Different 2D animation styles cater to various needs:
* Whiteboard animation: Simple, cost-effective, and engaging for basic concepts.
* Character animation: Adds personality and relatability, ideal for brand building.
* Motion graphics: Dynamic and information-rich, suitable for complex products.
How long does it typically take to produce a 2D explainer video?
Typical production time for a 2D explainer video ranges from 3-8 weeks, depending on complexity and revisions.
What is the average cost of producing a high-quality 2D explainer video?
High-quality 2D explainer video production costs between $1,000 and $6,000, varying with length, style, and detail.
How can I incorporate my brand's visual identity into a 2D explainer video?
Incorporate brand identity by seamlessly integrating logos, color palettes, and typography into the video's design.
What are some best practices for scripting a compelling 2D explainer video?
Effective explainer video scripts prioritize clear messaging, engaging storytelling, and a compelling call to action.
How can I ensure my 2D explainer video resonates with my target audience?
Ensure resonance with your target audience by understanding their demographics, needs, and preferences.
How can I use a 2D explainer video to simplify complex concepts?
Simplify complex concepts using visual metaphors, step-by-step explanations, and engaging narratives.
How can I adapt a 2D explainer video example to fit my specific business needs?
Adapt existing examples by customizing visuals, messaging, and the call to action to align with specific business needs.
What existing assets (logos, images, etc.) can I utilize in my 2D explainer video?
Utilize existing logos, images, product photos, and brand guidelines to enhance the video's effectiveness.
How can I find a reputable 2D animation studio to create my video?
Find reputable 2D animation studios by examining portfolios, client testimonials, and industry experience.
What questions should I ask a potential 2D animation studio?
Inquire about a studio's process, pricing, turnaround time, software proficiency, and relevant industry experience.
What is the typical workflow for creating a 2D explainer video?
The typical workflow includes scripting, storyboarding, visual design, animation, voiceover recording, and final editing.
How can I use 2D animation to tell a compelling story about my brand?
Tell compelling brand stories by visually showcasing values, mission, and unique selling propositions through animation.
What are some common mistakes to avoid when creating a 2D explainer video?
Avoid common mistakes such as unclear messaging, excessive visual complexity, and neglecting target audience research.
How to plan and optimize 2D Advertising Explainer Videos?
Emotional Resonance: "People don't buy what you do, they buy why you do it." - Simon Sinek, Author. Advids leveraged this for a non-profit client. Their 2D explainer video focused on the emotional impact of their work, showcasing real stories of people they helped. This approach boosted donations by 15%.
Actionable: Connect with audience emotionally by highlighting the purpose behind your work.
Clear Communication: "Content is king, but clarity is queen." - Rand Fishkin, Founder, SparkToro. Advids used this for a healthcare client. Their 2D explainer video simplified complex medical procedures into easy-to-understand visuals and language, resulting in a 25% decrease in patient inquiries about the procedure.
Actionable: Simplify complex information into clear, concise, and engaging content.
Storytelling Power: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin, Author and Marketer. Advids applied this for a food delivery service client. Their 2D explainer video told the story of a busy professional using their service to enjoy a stress-free meal, leading to a 10% increase in app downloads.
Actionable: Craft compelling narratives that resonate with your target audience's lifestyle.
Visual Appeal: "Design is thinking made visual." - Saul Bass, Graphic Designer. Advids used this for a fashion retail client. Their stylish 2D explainer video, with vibrant colors and dynamic animation, reflected the brand's aesthetic and drove a 12% increase in online sales.
Actionable: Use visually appealing design to enhance brand identity and engage viewers.
Call to Action: "The key to effective marketing is to make it easy for people to take the next step." - Mike Volpe, CEO, Lola.com. Advids implemented this for a software company. Their 2D explainer video ended with a clear call to action – visit their website for a free trial. This resulted in a 18% conversion rate from video viewers to trial users.
Actionable: Include a clear and compelling call to action to guide viewers towards desired outcome.
Why Advids for 2D Advertising Explainer Video?
At Advids, we specialize in crafting high-quality, original 2D Advertising Explainer Videos that deliver exceptional results. With over 12 years of proven success and more than 3400 completed projects, we understand what makes a 2D explainer video truly effective. Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life through engaging animation. Our dedication to excellence is reflected in over 109 five-star Google reviews, a testament to our talent, creativity, and unwavering commitment to client satisfaction.
Why Choose Advids for Your 2D Explainer Video?
Experience & Expertise: 12+ years of experience and over 300 successful 2D explainer video projects. Trusted by Leading Brands: From startups to Fortune 500 companies, we've partnered with a diverse range of clients. Client-Focused Approach: Over 109 five-star Google reviews speak to our commitment to client satisfaction.
Our 2D Explainer Video Process:
Customized Solutions: We tailor each 2D explainer video to your specific brand, style, and target audience. Whether you need a product demo, explainer video, or character animation, we have the expertise to deliver. Creative Storytelling: Our team of animators and storytellers craft captivating narratives that resonate with your viewers and drive action. Cutting-Edge Technology: We utilize the latest 2D animation software and techniques to create visually stunning and impactful videos.
Partnering with Advids:
Collaborative Approach: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized. Strategic Communication: We prioritize clear and open communication to understand your needs, target audience, and brand identity.
Ready to unlock the potential of 2D Advertising Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Advertising Explainer Video?
A 2D Advertising Explainer Video is a short, animated video that uses 2D animation to visually explain a product, service, or concept in a way that is both engaging and easy to understand. These videos are often used for marketing purposes to increase brand awareness, generate leads, and drive sales. They are typically concise, focusing on a specific message or call to action, and are designed to capture the attention of viewers and leave a lasting impression.
2D Explainer Videos are versatile and can be used for a variety of purposes, including product demos, brand stories, testimonials, case studies, and animated tutorials. They are particularly effective for explaining complex concepts or processes in a way that is easy for viewers to grasp. By combining visual storytelling with concise messaging, 2D Explainer Videos can effectively communicate your brand's value proposition and drive desired outcomes.
What do top 2D Advertising Explainer Videos have in common?
Motion Graphics - Visually appealing and dynamic
Whiteboard Animation - Simple and effective visuals
2D Illustration - Clear and concise visuals
Animated Icons - Symbolic and memorable visuals
Visual Storytelling - Compelling and engaging narrative
Clear Call to Action - Direct and persuasive instruction
Concise Scripting - Effective and impactful messaging
Target Audience Focus - Tailored to specific viewers
Problem-Solution Structure - Relatable and effective narrative
Data-Driven Optimization - Improved performance and results
What makes 2D Advertising Explainer Video effective?
A captivating 2D Advertising Explainer Video is a powerful tool for communicating your message and achieving your marketing goals. The effectiveness of these videos is driven by a combination of factors that work together to engage viewers and leave a lasting impression.
A fundamental aspect of creating engaging 2D Advertising Explainer Videos is to design them with a clear understanding of your target audience. This involves identifying their needs, interests, and pain points, and tailoring the video's content, visuals, and tone to resonate with them.
Methods for creating effective 2D Advertising Explainer Videos include using a compelling narrative structure, incorporating visually appealing animations, and crafting a clear and concise message. These elements work together to capture attention, convey information effectively, and encourage viewers to take action.
How long should your 2D Advertising Explainer Video be?
A well-crafted 2D Advertising Explainer Video is a powerful tool for communicating your message and achieving your marketing goals. The ideal length of your video depends on several factors, including your target audience, the complexity of your message, and your overall marketing objectives.
A general rule of thumb is to keep your video concise and to the point, aiming for a length of 60 to 90 seconds. This allows you to deliver your message effectively without overwhelming viewers. However, the ideal length can vary depending on the specific context. For example, a product demo video might require a longer duration to showcase all the features and benefits, while a brand story video might be more effective as a shorter, impactful piece.
To determine the ideal length for your 2D Advertising Explainer Video, consider these pre-production pointers:
What is the primary goal of your video?
What is the complexity of your message?
What is the attention span of your target audience?
How much time are viewers willing to invest?
What is the platform for your video?
What is the overall length of your marketing campaign?
What is the budget for your video production?
How to create 2D Advertising Explainer Videos?
A captivating 2D Advertising Explainer Video is a powerful tool for communicating your message and achieving your marketing goals. The creation process involves a series of steps that ensure your video is engaging, informative, and effective.
A successful 2D Advertising Explainer Video is a result of careful planning, creative execution, and a focus on your target audience. The process begins with a clear understanding of your goals, target audience, and the message you want to convey.
Pre-production Steps:
Define your target audience: Who are you trying to reach with your video? Understanding their demographics, interests, and pain points will help you tailor your message and animation style.
Develop a compelling script: Your script should be clear, concise, and engaging. It should effectively communicate your message and keep your audience interested.
Choose an animation style: There are many different animation styles to choose from, such as cartoon, flat design, or whiteboard animation. Select a style that aligns with your brand and target audience.
Design a storyboard: A storyboard is a visual representation of your video, outlining each scene and its key elements. It helps you visualize the flow of your video and ensure a cohesive narrative.
Select voiceover talent: Choose a voiceover artist whose voice and tone match your brand and target audience. A professional voiceover can add credibility and impact to your video.
Secure music and sound effects: Music and sound effects can enhance the emotional impact and engagement of your video. Choose music that complements your message and sound effects that add realism and interest.
Plan for distribution: Where will you share your video? Consider the platforms where your target audience is most active and optimize your video for those platforms.
Production Steps:
Create animation assets: This includes designing characters, backgrounds, props, and other visual elements that will be used in your video.
Animate the storyboard: Bring your storyboard to life by animating the characters, objects, and scenes. This involves creating movement, transitions, and effects.
Record voiceover: Record the voiceover script with your chosen voiceover artist. Ensure the recording is clear and professional.
Add music and sound effects: Incorporate the chosen music and sound effects into your video, ensuring they enhance the overall experience.
Edit and refine the video: Edit the video to ensure a smooth flow, correct any errors, and refine the overall visual and audio quality.
Render and export the final video: Render the video in a high-quality format suitable for online platforms. Export the video in different resolutions to accommodate various devices.
Optimize for online platforms: Optimize your video for specific platforms by adjusting the file size, aspect ratio, and other settings to ensure optimal playback and engagement.
Unlocking Engagement with 2D Explainer Videos
2D explainer videos are a powerful tool for boosting your marketing efforts. They combine visual storytelling with concise Messaging to engage your audience and drive results.
Key Benefits:
Increased Reach and Engagement: Explainer videos can be easily shared across various online platforms, including social media, websites, and email campaigns, expanding your brand's reach. The engaging visual format captures attention and encourages viewers to interact with your content, leading to increased Brand Awareness and recall.
Improved Conversions and Sales: By simplifying complex ideas and highlighting product benefits, explainer videos can effectively persuade potential customers to take action. A Clear Call to Action within the video, such as visiting your website or making a purchase, can directly Drive Conversions and boost sales.
Deeper Customer Understanding: Explainer videos allow you to Address Customer Pain points directly and demonstrate how your offerings provide the perfect solution. This fosters a deeper understanding of your brand's value proposition and builds trust with potential customers. For example, a software company could create a video explaining how their product simplifies a complex task, saving users time and effort.
Turn Viewers into Customers with Interactive Videos
2D Explainer Videos: Engaging Your Audience
2D explainer videos offer a dynamic and engaging way to connect with your audience, transforming passive viewers into active participants.
Boosting Engagement:
Interactive Elements:
Incorporate Interactive Elements like clickable buttons, quizzes, or polls within your videos to encourage active participation and enhance the viewing experience. For instance, a video explaining a new product feature could include a clickable button that takes viewers to a detailed product page.
Clarity and Conciseness:
Ensure your message is delivered with clarity and conciseness. Use strong scripting and Engaging Visuals to explain your offering without overwhelming the viewer. Avoid jargon and focus on the key benefits that resonate with your target audience.
Personalized Experiences:
Tailor your video content to specific customer segments or buyer personas. Address their unique needs and aspirations, creating a Sense of Personalization that fosters a deeper connection and builds brand loyalty.
Crafting Compelling Explainer Videos
2D explainer videos can be tailored to suit a variety of marketing objectives, each format serving a distinct purpose.
Types of Explainer Videos:
Product Demos: Ideal for showcasing new products or complex features, product Demo Videos use Captivating Visuals to demonstrate functionality and benefits.
Brand Stories: These videos delve into your brand's history, mission, and values, forging an Emotional Connection with your audience. They are effective for building brand awareness and establishing trust.
Testimonials:Leverage the Power of Social Proof by featuring satisfied customers sharing their positive experiences with your brand. Testimonials build credibility and encourage potential customers to consider your offerings.
Case Studies: Dive deep into real-world scenarios, demonstrating how your offerings have helped businesses overcome challenges and achieve tangible results. Case studies are particularly effective for B2B marketing.
Animated Tutorials: Simplify complex processes with step-by-step visual guides, empowering your audience to utilize your products or services effectively. Tutorials are ideal for Onboarding new customers or explaining new features.
Unveiling Your Brand Through 2D Videos
2D explainer videos offer a powerful platform to tell your brand's story visually, forging an emotional connection with your audience.
Telling Your Story:
Origin Story: Share your brand's founding story, highlighting the inspiration, challenges, and milestones that shaped your journey. Use animation to bring this story to life and make it more engaging.
Humanize Your Brand: Showcase the people behind your brand, their passion, and their commitment to your mission. Consider featuring employee interviews or Behind-the-Scenes Footage to Build Trust and authenticity.
Customer Success Stories: Share testimonials and case studies that demonstrate the positive impact your brand has had on customers' lives. These stories build credibility and inspire potential customers.
Product Narratives:Transform Product Features into Compelling Narratives by showcasing how they solve real-world problems and enhance everyday experiences. For example, a fitness app could tell a story about how it helped a user achieve their weight loss goals.
Funnel-Fueled Video Strategies
Awareness Stage: Use short, Attention-Grabbing Videos that introduce your brand and highlight a specific problem your product solves. Share these videos on social media and through targeted advertising campaigns.
Consideration Stage: Provide more detailed information about your product or service, addressing customer pain points and showcasing key benefits. Embed these videos on your website's product pages or landing pages.
Decision Stage: Offer social proof, testimonials, and compelling reasons why your brand is the superior choice. Include these videos in email marketing campaigns or as part of a retargeting strategy.
Action Stage:Include Clear Calls to Action in your videos, encouraging viewers to visit your website, make a purchase, or request a demo. Place these videos on checkout pages or thank you pages to reinforce the purchase decision.
Crafting Compelling Explainer Videos
Designing a successful 2D explainer video requires careful planning and a deep understanding of your target audience and brand identity.
Key Considerations:
Target Audience:
Define your ideal viewer through market research, analyzing their demographics, interests, and pain points. This will help you tailor your message and visual style to resonate with them.
Brand Identity:
Infuse your video with your brand's personality, tone of voice, and visual style. Use consistent colors, fonts, and imagery to reinforce brand recognition.
Messaging:
Craft a clear, concise, and compelling narrative that effectively communicates your value proposition and resonates with your target audience. Focus on the benefits of your offering and how it solves customer problems.
Visual Style:
Choose a visually appealing aesthetic that aligns with your brand identity and captivates your target audience's attention. Consider using vibrant colors, engaging animations, and high-quality illustrations.
Animation Style:
Select an Animation Style that complements your brand personality and enhances the storytelling. For example, a playful animation style might be suitable for a children's product, while a more sophisticated style might be appropriate for a financial service.
Crafting Compelling Explainer Videos
Creating a high-quality 2D explainer video requires attention to detail and adherence to industry best practices.
Best Practices:
Strong Script: Start with a clear, concise, and engaging script that captivates your audience from the beginning. Use Storytelling Techniques to make your message memorable.
Professional Voiceover: Hire a skilled voiceover artist who can deliver your message with clarity, conviction, and the appropriate tone for your brand.
Captivating Visuals: Use stunning visuals and seamless animations to bring your story to life. Invest in high-quality illustrations, graphics, and animation techniques.
High-Quality Audio and Video: Ensure your video has clear audio and crisp visuals. Avoid distracting background noise or blurry footage.
Clear Call to Action: Guide your viewers towards action with a clear and compelling call to action. Tell them exactly what you want them to do next, whether it's visiting your website or making a purchase.
Unlocking Video Success: Measuring Your Launch Impact
Measuring Effectiveness:
Website Traffic: Track the number of visitors directed to your website from your video's call to action using website analytics tools like Google Analytics. This indicates the video's effectiveness in driving traffic.
Lead Generation: Analyze how many viewers convert into leads by signing up for your newsletter, downloading a resource, or requesting more information. This measures the video's ability to capture qualified leads.
Sales Conversions: Determine how effectively your video influences purchasing decisions by monitoring the number of sales generated through its call to action. This demonstrates the video's impact on revenue.
Customer Engagement: Assess viewer engagement by tracking metrics like watch time, play rate, and social media shares using video platform analytics. This indicates the video's captivating power.
Brand Awareness: Monitor brand mentions, social media engagement, and overall brand visibility to measure the video's impact on brand awareness and perception. This can be done through social listening tools and brand tracking software.
Lead Generation Powerhouse: 2D Explainer Videos
Focus on Benefits: Clearly articulate how your product or service solves customer pain points and improves their lives. Instead of simply listing features, emphasize the positive outcomes customers can expect.
Emphasize Solutions: Address customer pain points directly and showcase how your offerings alleviate their challenges and provide tangible benefits. Use storytelling techniques to make the solutions relatable and memorable.
Compelling Calls to Action: Guide viewers towards action with clear and compelling calls to action. Encourage them to visit your website, request a demo, or make a purchase, capitalizing on their interest.
Drive Website Traffic: Include a prominent link to your website in your video description and call to action, making it easy for viewers to explore your offerings further.
Incentivize Action: Promote special offers, discounts, or limited-time promotions within your video to Create a Sense of Urgency and encourage immediate action.
Crafting Engaging Explainer Videos
Successful 2D Explainer Video: A Guide to Engagement and Impact
A successful 2D explainer video combines a compelling storyline, captivating visuals, and a clear message to engage viewers and drive desired outcomes.
Key Elements:
Compelling Storyline:Captivate Your Audience from the start with a narrative that evokes emotion, sparks curiosity, and keeps them engaged until the end. Use a problem-solution structure or a hero's journey to create a memorable story.
Captivating Visuals: Transform your narrative into a visual feast with Engaging Animations and eye-catching visuals. Use vibrant colors, dynamic transitions, and high-quality illustrations to enhance comprehension and leave a lasting impression.
Clear and Concise Message: Deliver your message with clarity and conciseness. Avoid jargon and focus on the key takeaways you want your audience to remember. Use strong visuals to reinforce your message.
Strong Call to Action: Guide viewers towards action with a clear and compelling call to action. Tell them exactly what you want them to do next and make it easy for them to take that action.
Audience Focus: Keep your target audience at the forefront of your mind throughout the entire video creation process. Ensure your message, visuals, and tone resonate with their needs, interests, and aspirations.
Case Study: How LEGO Used YouTube to Reach a New Generation of Fans
Objective: LEGO, a global toy company, aimed to expand its reach to a younger audience and increase brand awareness among Gen Z.
Strategy: LEGO recognized the immense popularity of YouTube among Gen Z and decided to leverage the platform to connect with this demographic. They implemented a multi-pronged strategy:
Original Content: LEGO created engaging and entertaining content featuring their products, including stop-motion animations, product reviews, and behind-the-scenes glimpses of LEGO creations.
Collaborations: LEGO partnered with popular YouTubers and influencers to create sponsored content and promote their products to their vast audiences.
Interactive Campaigns: LEGO launched interactive campaigns on YouTube, encouraging viewers to participate in challenges, contests, and online communities.
Increased Brand Awareness: LEGO's YouTube channel gained millions of subscribers and views, significantly increasing brand awareness among Gen Z.
Improved Engagement: LEGO's YouTube videos received high engagement rates, with viewers commenting, sharing, and interacting with the content.
Boosted Sales: LEGO's YouTube efforts led to a significant increase in sales of their products, particularly among younger consumers.
Key Takeaway: By strategically utilizing YouTube, LEGO effectively reached a new generation of fans, boosting brand awareness, engagement, and ultimately, sales.
Case Study: How McDonald's Balanced Quality with Cost-Effectiveness in its Video Advertising
Objective: McDonald's, a fast-food chain, aimed to create high-quality video ads that effectively communicated its brand message while remaining cost-effective.
Strategy: McDonald's implemented a strategic approach to video budget allocation:
Targeted Audience: McDonald's identified its target audience and tailored its video content to resonate with their interests and preferences.
Creative Partnerships: McDonald's collaborated with independent filmmakers and production companies, leveraging their expertise and creativity while keeping costs manageable.
In-House Production: McDonald's utilized its in-house creative team for certain video projects, reducing external production costs.
Digital Distribution: McDonald's prioritized digital distribution channels, such as YouTube and social media, which offered cost-effective reach compared to traditional television advertising.
Results: McDonald's Video Advertising Strategy achieved a balance between quality and cost-effectiveness:
Effective Brand Communication: McDonald's video ads effectively communicated its brand message, showcasing its products and appealing to its target audience.
Increased Brand Awareness: The video ads contributed to increased brand awareness and positive brand perception.
Cost-Effective Reach: By leveraging digital distribution channels, McDonald's achieved a wide reach at a lower cost compared to traditional advertising methods.
Key Takeaway: McDonald's demonstrated that high-quality video advertising can be achieved while maintaining cost-effectiveness through strategic budget allocation and creative partnerships.
Case Study: Nike - Interactive Video Ads for Personalized Shopping Experience
Objective:
Nike, a global sportswear giant, sought to enhance the customer experience and drive online sales through Interactive Video Ads.
Strategy:
Nike developed Interactive Video Ads that allowed viewers to customize their shopping experience. The ads featured different product options, allowing viewers to choose their preferred styles, colors, and sizes.
Execution:
Nike partnered with a leading interactive video platform to create engaging and personalized ads. The ads were strategically placed across various digital channels, including social media and online video platforms.
Results:
The Interactive Video Ads proved highly effective in driving engagement and conversions.
Click-through rate: The ads achieved a click-through rate of 2.5%, significantly higher than traditional video ads.
Conversion rate: The interactive ads led to a 10% increase in online sales, demonstrating their effectiveness in driving conversions.
Customer satisfaction: The personalized shopping experience offered by the interactive ads resulted in increased customer satisfaction and brand loyalty.
Key Takeaway:
Nike's case study demonstrates the power of Interactive Video Ads in creating a personalized and engaging shopping experience. By allowing viewers to actively participate in the ad, Nike effectively captured their attention and drove conversions.
How 2D advertising explainer video examples are curated?
We dove deep into 2D advertising explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 2D advertising explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Clarity of Message Examining how effectively the core message is conveyed visually and aurally. 7.Target Audience Connection Determining how well the video resonates with its intended audience and their needs. 8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 2D advertising explainer video examples 2024, n=7500 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
