30 Creative 2D Advertising Explainer Videos To Increase Conversions

Imagine this a picture paints a thousand words, but a video paints a million. Marketing in today's digital deluge is tough, but there's a secret weapon top brands are using to cut through the noise and win big 2D explainer videos. These captivating mini-movies are transforming how businesses connect with their audience, boosting brands, and driving conversions through the roof. Curious to see the magic behind the curtain? Let's dive into some compelling stats that reveal why 2D explainer videos are a game-changer.

• Among social video viewers in the U.S., 52% use YouTube to watch live content.
• 6 out of 10 people prefer online video platforms to live TV.
• Videos up to 2 minutes long get the most engagement.

These stats paint a clear picture: short, engaging video content reigns supreme. 2D explainer videos offer the perfect solution, delivering concise, compelling narratives that resonate with today's audience. Let's dive in and explore 30 Inspiring 2D Advertising Explainer Video examples to unlock actionable insights and ignite your video marketing strategy.

1. Fit2work

Fit2work is a background screening and police check platform used in Australia. The video is designed to highlight the importance of the platform by outlining the risks associated with hiring employees without proper vetting.

Video Design - The video uses 2D animation with a simple and clean aesthetic to illustrate the benefits of the platform. The animation style is very common for 2D Explainer Video, the graphics are clear and easy to understand, highlighting the main points of the message.

The video's visual style effectively communicates the importance of background checks to a business. The use of 2D animation makes the information engaging and easy to understand, and the bright color palette creates a positive and professional tone. The video's narrative emphasizes the need for security, compliance, and safety in the hiring process, driving viewers to explore the platform.

2. BairesDev

BairesDev is a company that builds successful IT solutions using autonomous delivery teams. They provide access to top-tier software engineers, helping businesses gain a competitive edge.

Video Design - The video uses a clean and modern design style, vibrant color palette, and minimalist graphics. Simple animations with illustrations are used, along with a timeline and icons to explain the concept of a life segment. The simple design, colorful illustrations, and smooth animations create an engaging and informative 2D Explainer Video Example.

The clean visual style reflects the company's focus on efficiency and quality. The use of illustrations and simple animations creates a visually appealing and engaging video. The bright colors and minimalist design convey a sense of innovation and forward thinking. The video's narrative focuses on the importance of building successful IT solutions, highlighting the benefits of working with the company and their commitment to delivering high-quality results. The tone of the video is professional and confident, aligning with the company's brand identity.

3. Strata

Strata is a leading network security company. The video is designed to showcase the advantages of a flexible security consumption model for cloud environments.

Video Design - The video uses a clean and minimal design with a white background and 3D isometric graphics. The 3D graphics are simple but highly detailed. It uses an animated mouse cursor to highlight certain areas of the video and to move the viewer through the narrative. The video relies heavily on animation and uses a clear color palette with gray, white, blue, yellow, and red to accentuate and enhance visual understanding. The isometric graphics coupled with animation gives the video a playful feel while still maintaining a professional look.

The video visually highlights the challenge of traditional rigid security licensing models in contrast to Strata's flexible consumption model. It uses an animated mouse cursor to highlight the limitations of traditional licensing models while the video transitions smoothly and quickly to Strata's flexible model. The video uses a very calm, reassuring and informative tone. The graphics and elements in the video make it easy to understand the benefits of the solution. The video also effectively uses animation to visually illustrate the benefits of this consumption model, highlighting how easy it is to scale and deploy. The consistent use of animation and clear design helps the viewer understand the complexities of the solution and its impact on security posture.

4. Comarch 2D Advertising Explainer Video - Educate viewers authentically

Comarch's video is designed to show how their solutions can improve customer engagement in the oil and gas industry.

Video Design - This is a 2D Advertising Explainer Video. The video uses a bright and colorful design with simple graphics to illustrate the features of the solution. The style is straightforward and easy to understand, making it a great explainer video. This visual style is perfect for attracting attention from busy professionals in the oil and gas industry. The animated illustrations give the viewer a better understanding of the solution and how it benefits customers.

The visual style is able to communicate the video's objective, to provide information about the solution in a clear and concise manner. The simple graphics are engaging and help keep the viewer focused on the message. This lighthearted tone makes the video effective in showing the benefits of the solution.

5. Western Digital Creative 2D Explainer Video

Western Digital provides storage solutions for various industries, including automotive. This video aims to showcase how their tools and analysis methodologies can help automotive companies architect the right solutions for current and future unique workloads.

Video Design - This is a simple yet effective video. The visuals and animation style are minimal, featuring a cartoon-style character in a simple, bright office space. The graphics are bold and clear, making the information easier to understand. The use of clean lines and bright colors creates a modern and professional aesthetic.

2D Advertising is a great way to communicate the objective of the video. By using clear and concise visuals, Western Digital can effectively convey its message about the importance of data storage in the automotive industry. The narrative highlights the challenge of limited visibility on truck performance and the potential for cost savings by having access to all the necessary insights. This aligns perfectly with the visual style. This kind of simple, yet effective video style is ideal for quickly explaining the benefits of a product or service, especially for a complex topic like data storage for automotive. The video has a friendly, approachable tone that makes it easy to understand, and encourages viewers to learn more about Western Digital's automotive storage solutions.

6. Logicom

Logicom helps its customers meet the increasing challenges of cloud-based infrastructure, software, and services. This video showcases Logicom's cloud portfolio by featuring the benefits of Cisco Meraki.

Video Design - The video uses a clean, simple, and modern design aesthetic, flat icons, and a minimalist color palette. Green and white reinforce the brand's logo colors. The video utilizes animated graphics and text, which effectively communicates complex IT concepts. This 2D Explainer Video Production uses a combination of visuals and voiceover that keeps the viewer engaged, making this video an effective way to introduce the benefits of cloud-based solutions to a wide audience.

The video visuals clearly illustrate the challenges of the modern IT environment and how Cisco Meraki can help. The animation, color scheme, and graphics effectively communicate the benefits of the product to the viewer, providing a positive impression of Logicom's cloud solutions. This 2D Explainer Video Production highlights the growing need for comprehensive cloud solutions and demonstrates how Logicom can provide a simple and effective solution. The overall tone of the video is both informative and reassuring, emphasizing the value of partnering with Logicom to stay competitive and achieve business success.

7. CareATC

This is a fantastic example of a 2D Explainer Video for Small Business. It's simple, effective, and uses bright colors, clean lines, and simple animations to communicate the benefits of the product. The graphic style is engaging, fun, and easy to watch.

Video Design - The visual style of the video is able to communicate the objective of the video. The simple animations and graphics create an energetic tone that aligns with the brand's message. The video's use of charts and graphs helps to reinforce the idea that the solutions are data-driven and effective.

8. VISA Explainer Video: 2D Animation

Visa's 2D Advertising Explainer Video masterfully weaves together hand-drawn visuals and a soft color palette to illustrate the future of loyalty programs. By following Trina's Parisian adventure, we experience the seamless integration of Visa's Web3 solution, turning everyday interactions like social media follows and survey responses into tangible rewards. The interactive map powered by augmented reality and Trina’s journey to redeem rewards adds a delightful gamified layer, making engagement truly rewarding. The video showcases the shift from transactional rewards to experiential ones, making it a strong example for any brand aiming to cultivate genuine customer connections.

This piece elegantly shows how simple interactions can be transformed into opportunities to build stronger customer relationships. The animation style is engaging, the UI design is clear, and the overall message is inspiring. This example demonstrates that smart storytelling and a touch of magic can transform product features into captivating experiences. I am inspired to follow this example and seek more immersive customer journeys for my own projects.

9. WalkMe

This is an Advertising Explainer video, designed to showcase the product's benefits. It's a visual feast, with clean, modern graphics and a minimalist aesthetic. The color palette is vibrant, with a focus on blue and purple, creating a sense of energy and excitement. Simple shapes and lines add dynamism and movement, making the video visually appealing and engaging.

Video Design - The video's visual style effectively communicates the message of digital transformation. Bold colors and modern graphics create a sense of energy and excitement, emphasizing the product's ability to help users overcome challenges and achieve success. The tone is positive and optimistic, suggesting that the product can help users achieve their goals.

The video's design is a perfect example of how to use visual elements to create a compelling and engaging Advertising Explainer. It's a great inspiration for any video marketer looking to create a video that will capture the attention of their audience and effectively communicate their message.

10. CSL

CSL is a global company dedicated to delivering innovative biotherapies, helping people live full lives. This video is designed to highlight the company's history and commitment to improving the quality of life for people with life-threatening medical conditions.

Video Design - The video utilizes a clean and modern design style, incorporating simple, flat graphics and vibrant colors to create a visually appealing and engaging Advertising Explainer Video. An animated timeline showcases key milestones, including significant breakthroughs in medicine and a commitment to research and development.

The combination of a clear narrative, animated graphics, and a clean design makes the video impactful and engaging. It conveys a sense of innovation and purpose, highlighting the company's dedication to saving lives and improving the lives of people worldwide.

11. Ensono

Ensono M.O. is a product that provides intelligent, comprehensive management for entire IT estates. Traditional IT monitoring is not enough to handle business transformations.

Video Design - The video uses a minimalist design, clean lines, and a simple color palette. The graphic design is consistent with the brand's identity, using a purple and grey color scheme. Two-dimensional illustrations make the video feel clean and modern, like a 2D Advertising Video.

The simple visuals effectively communicate the complexity of managing a diverse IT estate and the potential for disruption. The graphic design uses a variety of icons that represent different IT venues, creating a visual map of a company's IT landscape. A warning icon in the middle of the video underscores the potential risks of not having a comprehensive IT management solution. The video is concise and easy to understand, with a positive tone.

12. LexisNexis 2D Motion Explainer Video

LexisNexis is a company that provides access to a vast collection of information, including news, company and financial data, industry information, and more. This video is designed to show how LexisNexis can help its users research with confidence.

Video Design - The video utilizes a clean and minimalist design style, characteristic of 2D Advertising Explainer Videos. It uses a white background, and thin blue lines to depict the various aspects of the product. The illustrations are simple, yet effective in highlighting the problem and solution that LexisNexis provides. For example, the use of search icons, and phone screen to highlight accurate information. These elements are very effective in a video designed for SaaS Promotion.

The video utilizes a calm and reassuring tone, which aligns with the theme of providing confidence in research. The narrative describes the challenges of finding accurate information and how LexisNexis can solve this problem. Through its simplicity and clarity, the video is able to effectively communicate its message. The use of concise language, and visual elements that mirror the solution that LexisNexis provides makes it engaging for its users, and drives the key message of the video.

13. PointClickCare Simple 2D Animation Video

PointClickCare's Harmony is a solution designed to help case managers make informed decisions regarding outgoing patients. This video is designed to showcase the benefits of Harmony to case managers.

Video Design - The video utilizes a clean and modern 2D Advertising Explainer Video style, with a bright green background that provides contrast for the animated elements. The visual design features simple, flat illustrations, like the folder icon symbolizing data, and the animated building representing the acute care facility. The video includes minimal text, focusing primarily on animation and visuals to engage the audience.

Harmony helps case managers easily access all the information needed to effectively perform their duties. It simplifies the exchange of data between acute care and post-acute care facilities, leading to improved transparency. The video's overall tone is positive and reassuring, highlighting the potential benefits of Harmony to improve the patient journey. The design helps convey the idea of smooth and seamless data flow within the healthcare system.

14. Avast Corporate 2D explainer video

Navigating the complex world of cybersecurity can be daunting, but Avast Business simplifies the challenge with a captivating 2D Advertising Explainer Video focused on the often-overlooked importance of patching. By opening with a familiar workplace scenario – the dreaded patching alert – Avast instantly connects with the viewer. The video then expertly transitions to showcasing the potential chaos caused by neglecting patches, highlighting the need for a robust solution.

The sleek 3D isometric animation style, combined with a vibrant color palette and dynamic transitions, transforms a technical topic into an engaging visual experience. Avast strategically positions its Patch Management system as the hero, demonstrating its effortless functionality through a central cloud console. This video inspires businesses to prioritize security, making Avast Patch Management the clear choice for worry-free patching and a fortified digital presence.

15. Google

Google's services and products rely on a vast global network connecting numerous data centers. This network seamlessly handles web traffic, ensuring Google Cloud services remain operational.

Video Design - The video uses bold colors and simple graphics to illustrate the complex topic of networking. This 2D Advertising Explainer Video style keeps the video engaging and easy to understand. The visuals are clear and concise, highlighting the vast network and the importance of redundancy.

The animation is simple but effective, and the color palette is consistent throughout the video. The video effectively communicates the complexity of the network using simple animation and visuals. It successfully explains the global network's architecture and its importance for the smooth functioning of Google Cloud services. The visual style and clear narrative tone make the information accessible to a wide audience.

16. Segment Simple 2D Explainer Video

Segment’s 2D Advertising Explainer Video is a masterclass in visual communication, demonstrating how to break down complex technical processes into easily understood concepts. The video leverages a modern aesthetic, with smooth animation and a consistent color palette, to create a captivating viewing experience. The creative use of visual metaphors helps to simplify the concept of data flow and management.

From visualizing data collection from diverse sources to highlighting its cleaning and distribution capabilities, the video provides a comprehensive overview of Segment's functionality. By showcasing its ability to create user profiles, or personas, the video emphasizes Segment's capacity for in-depth customer behavior analysis. The clean design and clear message make this video an excellent example of effective 2D explainer video production.

17. Ateme

Ateme+ is a SaaS solution that helps keep your audience captivated. This video is designed to introduce the service and its benefits.

Video Design - The video utilizes bright, clean, modern graphics, and simple animations. It begins with a rocket ship, soaring high, symbolizing the potential that Ateme+ unlocks for viewers. The video then smoothly transitions through a series of animated graphics, focusing on the key components of the product and the power of the solution.

The visual style clearly communicates the company's goal to empower clients with the tools to reach their full potential, to overcome complexities, and to ensure that their customers experience high quality service. The video's fast-paced animations and positive tone further accentuate the message, creating a strong sense of dynamism and innovation. 2D Animation Explainer Video is the perfect way to showcase the power of Ateme+.

18. 1Password 2D motion graphics video

If you're a developer constantly juggling passwords and infrastructure credentials, this 2D advertising explainer video showcases 1Password Developer Tools as a streamlined solution. Its elegant visuals demonstrate the pain points of cluttered workflows and offer a glimpse into seamless credential management across platforms.

The video masterfully uses animation to illustrate the simplicity and power of 1Password. It highlights key features like SSH key generation, automated deployments, and biometric unlock, making it instantly clear how this tool enhances both productivity and security. The clear call to action invites developers to explore the benefits firsthand.

19. ManageEngine

ManageEngine is a unified endpoint management and security solution. The video is designed to showcase the scope of the solution and highlight its ability to manage and secure a diverse range of endpoints.

Video Design - The video uses a minimalist design style with flat 2D animated graphics and clean lines. This creates a clear and concise visual experience, making it a good 2D Explainer Video for Brand Awareness. The animation is simple yet effective, capturing the attention of the viewer. The use of color, specifically yellow and red, draws attention to the different endpoint security challenges.

The visual design effectively communicates the video goal by highlighting the key challenges that the solution helps to address. The video's tone is professional yet engaging, appealing to the IT professionals who are responsible for managing and securing their organization's endpoints. The use of a simple, yet effective animated graphic helps the user understand the diverse nature of endpoint challenges, and how the solution can address them. The video successfully drives the viewer toward a deeper understanding of the solutions and how they can streamline their IT management operations.

20. Ascendum Makina Animated Explainer Video - Showcase feature benefits subtly

Ascendum Makina sells and supports Volvo's G series articulated haul trucks. This video explains the Hill Assist feature found on these trucks.

Video Design - The video uses a split-screen design, contrasting the interior of the truck and a graphic that shows the Hill Assist feature in action. Bold colors and a clear graphic style make the video engaging, especially for those unfamiliar with the feature.

This 2D Explainer Video for Content Marketing uses a simple, clear, and concise narrative to explain the Hill Assist feature. The viewer can easily follow the steps for activating the feature and see how it functions through the graphics provided. The tone of the video is positive and informative, highlighting the benefits of using the Hill Assist feature, such as improving the operator's experience when driving on inclines.

21. Syncsort

Syncsort Cloud helps modern businesses manage data from multiple sources, enabling them to create new products and services. This video is designed to show how Syncsort Cloud can help companies innovate and succeed.

Video Design - The video uses a clean and modern design style, focusing on simple graphics and animation. White squares and circles against a bright blue background create a simple and engaging 2D Explainer Video for Lead Generation. This aesthetic is consistent throughout the video, creating a cohesive brand image.

The use of graphics and animation is effective in communicating the benefits of Syncsort Cloud. For example, data flowing through a cloud represents how Syncsort Cloud can help companies move data seamlessly. The simple graphics and animation style make the video engaging and easy to understand, while still conveying the message effectively. The video uses a calm, positive, and informative tone, making it appealing to a wide audience.

22. MCI

MCI provides code modernization solutions that rapidly and securely convert outdated legacy code, such as COBOL, to newer languages like Java. The video is designed to demonstrate how this process is achievable with minimal human intervention.

Video Design - This is a 2D Explainer Video Design with an animated graphic style. Each frame features a graphic illustration that showcases the core product functionalities and benefits. The color scheme is comprised of a dark blue and lime green color palette, with the dominant color scheme shifting to a lime green hue and then dark blue as the video progresses. It showcases the benefits of the solution, including reduced cost, time, and resources.

The video design effectively communicates its objective by highlighting the core features of the solution. The animated graphic style is engaging, visually stimulating, and helps draw the viewer's attention to the key features of the product. The use of bold, clear visuals and concise animations creates a professional and informative tone that resonates with potential users.

23. Rx EDGE

Rx EDGE helps pharmaceutical companies reach patients at the point of care. The Solutions at the Shelf program helps pharmaceutical companies reach their target audience.

Video Design - The App Video Promo uses simple graphics and animation. It uses a flat design style, bright colors, and a simple and engaging style to showcase the company's solution.

The design style is a good fit for the company's product and is also appealing to the target audience. The video has a light and upbeat tone.

24. KIOXIA Minimal 2D Explainer Video - Showcase innovative technology

Kioxia's 2D advertising explainer video brilliantly showcases its innovative flash memory technology. The video uses vibrant colors and dynamic transitions, effortlessly blending live-action footage with high-quality 3D animation, successfully engaging a tech-savvy audience. This approach clearly communicates the key message: Kioxia's flash memory solutions are powering advancements in everything from smartphones and VR to autonomous vehicles and IoT.

The video strategically combines technical detail with real-world application, driving home the impact of Kioxia's BiCS FLASHâ„¢ and UFS technologies. The visualization of complex concepts, such as chip stacking and data transfer, adds to the video's effectiveness. It leaves the viewer impressed with Kioxia's contribution to the ever-evolving world of data storage and inspires them to explore the possibilities this technology unlocks.

25. Moogsoft 2D Character Explainer Video

Moogsoft is an AI-powered IT operations platform. The video is designed to show the benefits and benefits of Moogsoft's solution.

Video Design - This animated video employs a simplistic visual style. The use of bold colors, and simple line drawing, create an engaging 2D Advertising Explainer Video, with a cow robot as the central character. The video focuses on the common frustrations of IT professionals when encountering repetitive issues.

The clean graphic style, and animated elements that appear as text boxes help the viewer understand the issue of repetitive IT problems. The video's animated style, and the simple design elements communicate Moogsoft's promise to help IT professionals avoid these frustrating situations. The narrative, and the humorous tone, creates a lighthearted relatable feeling for the viewer. The video makes it very clear what problem it is solving, by focusing on the everyday experience of IT professionals.

26. HR Acuity

HR Acuity is a solution that aims to transform how you manage employee relations issues, by achieving consistency, improving outcomes, and mitigating risk. This video is designed to introduce viewers to the product and demonstrate its benefits.

Video Design - Simple, clean graphics and animation are used, with a bold white background that makes the colorful, flat design of the figures and other elements stand out. Lines in the background create a sense of connection and movement. The video uses minimal text and focuses on visual storytelling, which makes it a good example of the Advertising Video Explainer style.

The video starts with a simple question about employee relations and highlights the challenges organizations face, like harassment and discrimination. The visual design of the video helps to reinforce the message of these challenges, as the color red is associated with danger and the figures representing people become red. This tone of urgency and seriousness effectively drives the video goal of promoting the solution.

27. Back Market

Back Market is a global marketplace dedicated to making refurbished technology reliable and affordable. The video is designed to introduce a more sustainable phone and highlight the brand's environmental commitment.

Video Design - The video style is sleek, clean, and minimalist. It leverages graphics and text to deliver the message. A combination of animation and live action seamlessly transitions between these two styles, featuring a green hue for emphasis. The visuals are sharp and vibrant, creating an engaging aesthetic. The font choice is a clean and modern sans-serif typeface.

2D Explainer Video for SaaS is a powerful tool for showcasing the benefits of a sustainable phone. The narrative focuses on e-waste and its environmental impact, effectively communicating the mission to promote sustainability. The tone is confident and assertive, creating a sense of urgency and inspiring viewers to consider more sustainable options.

28. Alation

With a dynamic blend of iconic athlete silhouettes and vibrant 2D animation, this explainer video masterfully captures the concept of GOAT. The visual narrative seamlessly transitions from highlighting individual achievements to emphasizing the importance of public acclaim in defining true greatness.

The video’s concise storytelling, coupled with energetic music and bold typography, leaves a lasting impression. This is a prime example of how a 2D advertising explainer video can connect with an audience on an emotional level, sparking conversation and celebrating shared passion.

29. UOB

This is a strong Explainer Video Advertising piece, showcasing the benefits of a new savings account. The video's design is simple yet effective, using a vibrant blue background and white elements to create a clean and modern look. Iconography, such as the lock and dollar sign, reinforces the security and financial aspects of the account.

Video Design - The video uses a limited color palette and clear fonts, making it easy to follow. The visuals work well with the narrative, conveying a reassuring and informative tone. The design and narrative work together to highlight the safety and convenience of the account, emphasizing it as a secure and easy way to save money.

The video's overall style is simple and clean, which makes it a very good Explainer Video Advertising piece. The use of iconography and the limited color palette create a strong visual impact, while the clear fonts and simple design make the information easy to understand. The video's tone is both reassuring and informative, which helps to build trust with viewers and encourage them to learn more about the account.

30. Globitex 2D Animated Product Video

Globitex is launching a new product, Euro Wallet, a crypto-banking solution with instant transfers. This video is designed to introduce this new product to potential customers.

Video Design - This is a 2D Advertising Explainer Video. The graphics are clean and simple, using bright color palettes of blue, red, and white, all of which work together to emphasize the product's ease of use, and efficiency. The graphics are used to illustrate the features of the wallet and how they can be used. The use of simple visuals and a friendly tone makes the video engaging, targeting crypto enthusiasts who want to utilize their digital assets for real-world needs.

The video uses a combination of animation and text to explain the benefits of using Euro Wallet. The animated graphics demonstrate the product's core features, such as instant deposits, and withdrawals, and SEPA transfers. The product narrative highlights the benefit of seamless integration with other services, giving customers the freedom to move their crypto assets easily. The video also showcases the intuitive and familiar interface that makes the platform user-friendly, and attractive to a wider audience. The tone of the video is professional yet friendly, making the product accessible, and easy to understand for any audience.

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How to plan and optimize 2D Advertising Explainer Videos?

Emotional Resonance: "People don't buy what you do, they buy why you do it." - Simon Sinek, Author. Advids leveraged this for a non-profit client. Their 2D explainer video focused on the emotional impact of their work, showcasing real stories of people they helped. This approach boosted donations by 15%.

Actionable: Connect with audience emotionally by highlighting the purpose behind your work.

Clear Communication: "Content is king, but clarity is queen." - Rand Fishkin, Founder, SparkToro. Advids used this for a healthcare client. Their 2D explainer video simplified complex medical procedures into easy-to-understand visuals and language, resulting in a 25% decrease in patient inquiries about the procedure.

Actionable: Simplify complex information into clear, concise, and engaging content.

Storytelling Power: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin, Author and Marketer. Advids applied this for a food delivery service client. Their 2D explainer video told the story of a busy professional using their service to enjoy a stress-free meal, leading to a 10% increase in app downloads.

Actionable: Craft compelling narratives that resonate with your target audience's lifestyle.

Visual Appeal: "Design is thinking made visual." - Saul Bass, Graphic Designer. Advids used this for a fashion retail client. Their stylish 2D explainer video, with vibrant colors and dynamic animation, reflected the brand's aesthetic and drove a 12% increase in online sales.

Actionable: Use visually appealing design to enhance brand identity and engage viewers.

Call to Action: "The key to effective marketing is to make it easy for people to take the next step." - Mike Volpe, CEO, Lola.com. Advids implemented this for a software company. Their 2D explainer video ended with a clear call to action – visit their website for a free trial. This resulted in a 18% conversion rate from video viewers to trial users.

Actionable: Include a clear and compelling call to action to guide viewers towards desired outcome.

Why Advids for 2D Advertising Explainer Video?

At Advids, we specialize in crafting high-quality, original 2D Advertising Explainer Videos that deliver exceptional results. With over 12 years of proven success and more than 3400 completed projects, we understand what makes a 2D explainer video truly effective. Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life through engaging animation. Our dedication to excellence is reflected in over 109 five-star Google reviews, a testament to our talent, creativity, and unwavering commitment to client satisfaction.

Why Choose Advids for Your 2D Explainer Video?

Experience & Expertise: 12+ years of experience and over 300 successful 2D explainer video projects.
Trusted by Leading Brands: From startups to Fortune 500 companies, we've partnered with a diverse range of clients.
Client-Focused Approach: Over 109 five-star Google reviews speak to our commitment to client satisfaction.

Our 2D Explainer Video Process:

Customized Solutions: We tailor each 2D explainer video to your specific brand, style, and target audience. Whether you need a product demo, explainer video, or character animation, we have the expertise to deliver.
Creative Storytelling: Our team of animators and storytellers craft captivating narratives that resonate with your viewers and drive action.
Cutting-Edge Technology: We utilize the latest 2D animation software and techniques to create visually stunning and impactful videos.

Partnering with Advids:

Collaborative Approach: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized.
Strategic Communication: We prioritize clear and open communication to understand your needs, target audience, and brand identity.

Ready to unlock the potential of 2D Advertising Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 2D Advertising Explainer Video?

A 2D Advertising Explainer Video is a short, animated video that uses 2D animation to visually explain a product, service, or concept in a way that is both engaging and easy to understand. These videos are often used for marketing purposes to increase brand awareness, generate leads, and drive sales. They are typically concise, focusing on a specific message or call to action, and are designed to capture the attention of viewers and leave a lasting impression.

2D Explainer Videos are versatile and can be used for a variety of purposes, including product demos, brand stories, testimonials, case studies, and animated tutorials. They are particularly effective for explaining complex concepts or processes in a way that is easy for viewers to grasp. By combining visual Storytelling with concise messaging, 2D Explainer Videos can effectively communicate your brand's Value Proposition and drive desired outcomes.

What do top 2D Advertising Explainer Videos have in common?

What makes 2D Advertising Explainer Video effective?

A captivating 2D Advertising Explainer Video is a powerful tool for communicating your message and achieving your marketing goals. The effectiveness of these videos is driven by a combination of factors that work together to Engage Viewers and leave a lasting impression.

A fundamental aspect of creating engaging 2D Advertising Explainer Videos is to design them with a clear understanding of your target audience. This involves identifying their needs, interests, and pain points, and tailoring the video's content, visuals, and tone to resonate with them.

Methods for creating effective 2D Advertising Explainer Videos include using a compelling narrative structure, incorporating visually appealing animations, and crafting a clear and concise message. These elements work together to capture attention, convey information effectively, and encourage viewers to take action.

How long should your 2D Advertising Explainer Video be?

A well-crafted 2D Advertising Explainer Video is a powerful tool for communicating your message and achieving your marketing goals. The ideal length of your video depends on several factors, including your target audience, the complexity of your message, and your overall marketing objectives.

A general rule of thumb is to keep your video concise and to the point, aiming for a length of 60 to 90 seconds. This allows you to deliver your message effectively without overwhelming viewers. However, the ideal length can vary depending on the specific context. For example, a product Demo Video might require a longer duration to showcase all the features and benefits, while a Brand Story video might be more effective as a shorter, impactful piece.

To determine the ideal length for your 2D Advertising Explainer Video, consider these pre-production pointers:

How to create 2D Advertising Explainer Videos?

A captivating 2D Advertising Explainer Video is a powerful tool for communicating your message and achieving your marketing goals. The creation process involves a series of steps that ensure your video is engaging, informative, and effective.

A successful 2D Advertising Explainer Video is a result of careful planning, creative execution, and a focus on your target audience. The process begins with a clear understanding of your goals, target audience, and the message you want to convey.

Unlocking Engagement with 2D Explainer Videos

2D explainer videos are a powerful tool for boosting your marketing efforts. They combine visual storytelling with concise Messaging to engage your audience and drive results.

Key Benefits:

• Increased Reach and Engagement: Explainer videos can be easily shared across various online platforms, including social media, websites, and email campaigns, expanding your brand's reach. The engaging visual format captures attention and encourages viewers to interact with your content, leading to increased Brand Awareness and recall.
• Improved Conversions and Sales: By simplifying complex ideas and highlighting product benefits, explainer videos can effectively persuade potential customers to take action. A Clear Call to Action within the video, such as visiting your website or making a purchase, can directly Drive Conversions and boost sales.
• Deeper Customer Understanding: Explainer videos allow you to Address Customer Pain points directly and demonstrate how your offerings provide the perfect solution. This fosters a deeper understanding of your brand's value proposition and builds trust with potential customers. For example, a software company could create a video explaining how their product simplifies a complex task, saving users time and effort.

Turn Viewers into Customers with Interactive Videos

2D Explainer Videos: Engaging Your Audience

2D explainer videos offer a dynamic and engaging way to connect with your audience, transforming passive viewers into active participants.

• Interactive Elements:

  Incorporate Interactive Elements like clickable buttons, quizzes, or polls within your videos to encourage active participation and enhance the viewing experience. For instance, a video explaining a new product feature could include a clickable button that takes viewers to a detailed product page.

• Clarity and Conciseness:

  Ensure your message is delivered with clarity and conciseness. Use strong scripting and Engaging Visuals to explain your offering without overwhelming the viewer. Avoid jargon and focus on the key benefits that resonate with your target audience.

• Personalized Experiences:

  Tailor your video content to specific customer segments or buyer personas. Address their unique needs and aspirations, creating a Sense of Personalization that fosters a deeper connection and builds brand loyalty.

Crafting Compelling Explainer Videos

2D explainer videos can be tailored to suit a variety of marketing objectives, each format serving a distinct purpose.

• Product Demos: Ideal for showcasing new products or complex features, product Demo Videos use Captivating Visuals to demonstrate functionality and benefits.
• Brand Stories: These videos delve into your brand's history, mission, and values, forging an Emotional Connection with your audience. They are effective for building brand awareness and establishing trust.
• Testimonials: Leverage the Power of Social Proof by featuring satisfied customers sharing their positive experiences with your brand. Testimonials build credibility and encourage potential customers to consider your offerings.
• Case Studies: Dive deep into real-world scenarios, demonstrating how your offerings have helped businesses overcome challenges and achieve tangible results. Case studies are particularly effective for B2B marketing.
• Animated Tutorials: Simplify complex processes with step-by-step visual guides, empowering your audience to utilize your products or services effectively. Tutorials are ideal for Onboarding new customers or explaining new features.

Unveiling Your Brand Through 2D Videos

2D explainer videos offer a powerful platform to tell your brand's story visually, forging an emotional connection with your audience.

• Origin Story: Share your brand's founding story, highlighting the inspiration, challenges, and milestones that shaped your journey. Use animation to bring this story to life and make it more engaging.
• Humanize Your Brand: Showcase the people behind your brand, their passion, and their commitment to your mission. Consider featuring employee interviews or Behind-the-Scenes Footage to Build Trust and authenticity.
• Customer Success Stories: Share testimonials and case studies that demonstrate the positive impact your brand has had on customers' lives. These stories build credibility and inspire potential customers.
• Product Narratives: Transform Product Features into Compelling Narratives by showcasing how they solve real-world problems and enhance everyday experiences. For example, a fitness app could tell a story about how it helped a user achieve their weight loss goals.

Funnel-Fueled Video Strategies

• Awareness Stage: Use short, Attention-Grabbing Videos that introduce your brand and highlight a specific problem your product solves. Share these videos on social media and through targeted advertising campaigns.
• Consideration Stage: Provide more detailed information about your product or service, addressing customer pain points and showcasing key benefits. Embed these videos on your website's product pages or landing pages.
• Decision Stage: Offer social proof, testimonials, and compelling reasons why your brand is the superior choice. Include these videos in email marketing campaigns or as part of a retargeting strategy.
• Action Stage: Include Clear Calls to Action in your videos, encouraging viewers to visit your website, make a purchase, or request a demo. Place these videos on checkout pages or thank you pages to reinforce the purchase decision.

Crafting Compelling Explainer Videos

Designing a successful 2D explainer video requires careful planning and a deep understanding of your target audience and brand identity.

• Target Audience:

  Define your ideal viewer through market research, analyzing their demographics, interests, and pain points. This will help you tailor your message and visual style to resonate with them.

• Brand Identity:

  Infuse your video with your brand's personality, tone of voice, and visual style. Use consistent colors, fonts, and imagery to reinforce brand recognition.

• Messaging:

  Craft a clear, concise, and compelling narrative that effectively communicates your value proposition and resonates with your target audience. Focus on the benefits of your offering and how it solves customer problems.

• Visual Style:

  Choose a visually appealing aesthetic that aligns with your brand identity and captivates your target audience's attention. Consider using vibrant colors, engaging animations, and high-quality illustrations.

• Animation Style:

  Select an Animation Style that complements your brand personality and enhances the storytelling. For example, a playful animation style might be suitable for a children's product, while a more sophisticated style might be appropriate for a financial service.

Crafting Compelling Explainer Videos

Creating a high-quality 2D explainer video requires attention to detail and adherence to industry best practices.

• Strong Script: Start with a clear, concise, and engaging script that captivates your audience from the beginning. Use Storytelling Techniques to make your message memorable.
• Professional Voiceover: Hire a skilled voiceover artist who can deliver your message with clarity, conviction, and the appropriate tone for your brand.
• Captivating Visuals: Use stunning visuals and seamless animations to bring your story to life. Invest in high-quality illustrations, graphics, and animation techniques.
• High-Quality Audio and Video: Ensure your video has clear audio and crisp visuals. Avoid distracting background noise or blurry footage.
• Clear Call to Action: Guide your viewers towards action with a clear and compelling call to action. Tell them exactly what you want them to do next, whether it's visiting your website or making a purchase.

Unlocking Video Success: Measuring Your Launch Impact

Measuring Effectiveness:

• Website Traffic: Track the number of visitors directed to your website from your video's call to action using website analytics tools like Google Analytics. This indicates the video's effectiveness in driving traffic.
• Lead Generation: Analyze how many viewers convert into leads by signing up for your newsletter, downloading a resource, or requesting more information. This measures the video's ability to capture qualified leads.
• Sales Conversions: Determine how effectively your video influences purchasing decisions by monitoring the number of sales generated through its call to action. This demonstrates the video's impact on revenue.
• Customer Engagement: Assess viewer engagement by tracking metrics like watch time, play rate, and social media shares using video platform analytics. This indicates the video's captivating power.
• Brand Awareness: Monitor brand mentions, social media engagement, and overall brand visibility to measure the video's impact on brand awareness and perception. This can be done through social listening tools and brand tracking software.

Lead Generation Powerhouse: 2D Explainer Videos

• Focus on Benefits: Clearly articulate how your product or service solves customer pain points and improves their lives. Instead of simply listing features, emphasize the positive outcomes customers can expect.
• Emphasize Solutions: Address customer pain points directly and showcase how your offerings alleviate their challenges and provide tangible benefits. Use storytelling techniques to make the solutions relatable and memorable.
• Compelling Calls to Action: Guide viewers towards action with clear and compelling calls to action. Encourage them to visit your website, request a demo, or make a purchase, capitalizing on their interest.
• Drive Website Traffic: Include a prominent link to your website in your video description and call to action, making it easy for viewers to explore your offerings further.
• Incentivize Action: Promote special offers, discounts, or limited-time promotions within your video to Create a Sense of Urgency and encourage immediate action.

Crafting Engaging Explainer Videos

Successful 2D Explainer Video: A Guide to Engagement and Impact

A successful 2D explainer video combines a compelling storyline, captivating visuals, and a clear message to engage viewers and drive desired outcomes.

• Compelling Storyline: Captivate Your Audience from the start with a narrative that evokes emotion, sparks curiosity, and keeps them engaged until the end. Use a problem-solution structure or a hero's journey to create a memorable story.
• Captivating Visuals: Transform your narrative into a visual feast with Engaging Animations and eye-catching visuals. Use vibrant colors, dynamic transitions, and high-quality illustrations to enhance comprehension and leave a lasting impression.
• Clear and Concise Message: Deliver your message with clarity and conciseness. Avoid jargon and focus on the key takeaways you want your audience to remember. Use strong visuals to reinforce your message.
• Strong Call to Action: Guide viewers towards action with a clear and compelling call to action. Tell them exactly what you want them to do next and make it easy for them to take that action.
• Audience Focus: Keep your target audience at the forefront of your mind throughout the entire video creation process. Ensure your message, visuals, and tone resonate with their needs, interests, and aspirations.

Case Study: How LEGO Used YouTube to Reach a New Generation of Fans

Objective: LEGO, a global toy company, aimed to expand its reach to a younger audience and increase brand awareness among Gen Z.

Strategy: LEGO recognized the immense popularity of YouTube among Gen Z and decided to leverage the platform to connect with this demographic. They implemented a multi-pronged strategy:

• Original Content: LEGO created engaging and entertaining content featuring their products, including stop-motion animations, product reviews, and behind-the-scenes glimpses of LEGO creations.
• Collaborations: LEGO partnered with popular YouTubers and influencers to create sponsored content and promote their products to their vast audiences.
• Interactive Campaigns: LEGO launched interactive campaigns on YouTube, encouraging viewers to participate in challenges, contests, and online communities.

Results: LEGO's YouTube Strategy proved highly successful:

• Increased Brand Awareness: LEGO's YouTube channel gained millions of subscribers and views, significantly increasing brand awareness among Gen Z.
• Improved Engagement: LEGO's YouTube videos received high engagement rates, with viewers commenting, sharing, and interacting with the content.
• Boosted Sales: LEGO's YouTube efforts led to a significant increase in sales of their products, particularly among younger consumers.

Key Takeaway: By strategically utilizing YouTube, LEGO effectively reached a new generation of fans, boosting brand awareness, engagement, and ultimately, sales.

Case Study: How McDonald's Balanced Quality with Cost-Effectiveness in its Video Advertising

Objective: McDonald's, a fast-food chain, aimed to create high-quality video ads that effectively communicated its brand message while remaining cost-effective.

Strategy: McDonald's implemented a strategic approach to video budget allocation:

• Targeted Audience: McDonald's identified its target audience and tailored its video content to resonate with their interests and preferences.
• Creative Partnerships: McDonald's collaborated with independent filmmakers and production companies, leveraging their expertise and creativity while keeping costs manageable.
• In-House Production: McDonald's utilized its in-house creative team for certain video projects, reducing external production costs.
• Digital Distribution: McDonald's prioritized digital distribution channels, such as YouTube and social media, which offered cost-effective reach compared to traditional television advertising.

Results: McDonald's Video Advertising Strategy achieved a balance between quality and cost-effectiveness:

• Effective Brand Communication: McDonald's video ads effectively communicated its brand message, showcasing its products and appealing to its target audience.
• Increased Brand Awareness: The video ads contributed to increased brand awareness and positive brand perception.
• Cost-Effective Reach: By leveraging digital distribution channels, McDonald's achieved a wide reach at a lower cost compared to traditional advertising methods.

Key Takeaway: McDonald's demonstrated that high-quality video advertising can be achieved while maintaining cost-effectiveness through strategic budget allocation and creative partnerships.

Case Study: Nike - Interactive Video Ads for Personalized Shopping Experience

Objective:

Nike, a global sportswear giant, sought to enhance the customer experience and drive online sales through Interactive Video Ads.

Strategy:

Nike developed Interactive Video Ads that allowed viewers to customize their shopping experience. The ads featured different product options, allowing viewers to choose their preferred styles, colors, and sizes.

Execution:

Nike partnered with a leading interactive video platform to create engaging and personalized ads. The ads were strategically placed across various digital channels, including social media and online video platforms.

Results:

The Interactive Video Ads proved highly effective in driving engagement and conversions.

• Click-through rate: The ads achieved a click-through rate of 2.5%, significantly higher than traditional video ads.
• Conversion rate: The interactive ads led to a 10% increase in online sales, demonstrating their effectiveness in driving conversions.
• Customer satisfaction: The personalized shopping experience offered by the interactive ads resulted in increased customer satisfaction and brand loyalty.

Key Takeaway:

Nike's case study demonstrates the power of Interactive Video Ads in creating a personalized and engaging shopping experience. By allowing viewers to actively participate in the ad, Nike effectively captured their attention and drove conversions.

How 2D advertising explainer video examples are curated?

We dove deep into 2D advertising explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D advertising explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Clarity of Message Examining how effectively the core message is conveyed visually and aurally.
7.Target Audience Connection Determining how well the video resonates with its intended audience and their needs.
8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D advertising explainer video examples 2024, n=7500 videos within duration <3 minutes, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.