Imagine your brand's story unfolding, not in words, but in vibrant, moving images. I am here today to show you how 2D animation is changing the game. What if your message resonated on a deeper level?
In this article, we'll explore the incredible impact of 2D animated video ads. What we've discovered is truly remarkable, and our analysis of the data will leave you inspired. Get ready to see the numbers that prove the power of visual storytelling, and discover 30 attention-grabbing examples.
92% of video marketers believe they get good returns from their videos.
46% of consumers have made a purchase after watching and being influenced by a video.
43% of all videos created in 2023 were product videos.
These stats reveal the undeniable impact of video, especially product-focused ones, in driving conversions and ROI. 2D advertisement videos offer a dynamic way to connect with your audience, showcase your product's value, and ultimately boost your bottom line. Today we explore more than 30 Attention-grabbing 2D Advertisement Video examples, that immediately grabbed our attention and got us excited
Fit2work is one of Australia's leading providers of police checks and background screening services. Employee background checks are crucial for businesses, they protect reputation, safety, and compliance.
2D Advertisement Video Bold graphics and clear animations visually communicate the importance of security and compliance. The video is engaging for a business audience, showcasing the potential risks involved when not using a background check service.
Vibrant colors and simple animations draw the viewer in, building trust. The video clearly presents its core message, stressing the crucial role of employee background checks in ensuring a safe and secure workplace.
Clean animation and strategic storytelling define this 2D advertisement for business, showcasing TravelBank's elegant solution for managing travel and expenses. The vibrant colors and smooth transitions create a visual experience thats both engaging and easy to follow. We appreciate the focus on user-friendliness, evident in every UI element.
From initial booking to final reporting, TravelBank is presented as a seamless, integrated platform. We see the potential for cost savings and increased efficiency, making this a compelling proposition for any business seeking to optimize its operations. The rewards program adds a touch of brilliance, incentivizing employees while further strengthening the value proposition.
What We Can Learn
Reward program visuals add excitement, inspiring viewers to learn more.
If your cloud security feels like a race against time, Palo Alto Networks offers a solution. This 2D Advertisement Video creatively animates the challenge of inflexible, traditionally licensed firewalls, contrasting it with Palo Alto's innovative credit-based system. Watch as complex procurement cycles become streamlined through the allocation of credits for desired security features, instantly adjusting to changing needs.
Palo Alto Networks transforms cloud security into a flexible, on-demand service. The video elegantly illustrates elastic firewall scaling and à la carte service selection, demonstrating the dynamic allocation of resources. A simple yet effective visual narrative empowers viewers to take control of their cloud environment, ensuring scalability, visibility, and investment protection.
What We Can Learn
Visually highlight the before-and-after states of a problem to showcase your solution's impact and drive conversions.
The innovative approach of this 2D advertisement video instantly grabs the viewer's attention. It elegantly demonstrates the power of Granulate Profiler in optimizing performance and reducing cloud expenditure. The choice of bold colors and dynamic 3D models effortlessly captures the complex nature of code analysis, making it accessible to a wider audience.
We all appreciate the strategic use of visualizations, especially the fluctuating graphs representing cost and performance metrics. This cleverly highlights the benefits of adopting Granulates solution, making a compelling case for its implementation. The overall design is sharp, with the transitions and UI mockups maintaining a slick and professional feel.
What We Can Learn
Craft dynamic visuals mirroring your software's impact, boosting viewer engagement.
Lightforce is revolutionizing orthodontics. The video introduces the company's digital platform and highlights its capabilities. It uses simple, animated illustrations of teeth and a dentist, which represent the product and target audience.
Video Design - The video uses a clean, modern design style, utilizing a combination of illustrations and animations. The graphics are simple, bright, and engaging. The use of blue, teal, and white creates a clean, professional look, with the animation being clear and simple, making it very easy to understand.
The visuals and animation effectively communicate the benefits of using the digital platform. The tone of the video is upbeat and friendly, building trust and confidence. The video uses 2D animation for branding to create a strong visual identity.
A clean, modern 2D advertisement video demonstrating why OpenText's Aviator is the AI-powered chatbot we love. We witness Aviators effectiveness in a real-world setting as it seamlessly answers various questions and tackles tier-one user requests. The sleek user interface design showcased on both web and mobile platforms enhances its appeal and user-friendliness.
Aviator stands out as a chatbot designed for the information age. The video demonstrates the chatbot's smart integration with numerous enterprise data sources, ensuring secure and contextual responses, tailored for specific roles and locations. The demonstration of these key functionalities makes Aviator a compelling solution for modern businesses seeking efficient and intelligent customer support.
What We Can Learn
Highlight seamless UI/UX across devices, making it instantly appealing.
In this captivating Visa video, a charming 2D animation unfolds, effortlessly blending whimsical illustrations with functional UI designs. We have ever seen a loyalty program depicted so delightfully, as we follow Trina through her Parisian escapade. From airport lounge access to exclusive shopping rewards, the video showcases the seamless integration of Visa's digital wallet and loyalty solution.
The augmented reality treasure map and gamified rewards system not only enhance the viewer experience, they also highlight the program's potential. It's an inspiring example of how to transform traditional loyalty into a dynamic, interactive, and genuinely rewarding customer journey.
What We Can Learn
Interactive AR elements; create memorable experiences.
Noonday Collection wants to create a thriving marketplace for Artisans worldwide, and this video is designed to entice viewers to join their community as Ambassadors.
Video Design - The video's visual style is minimalist, using soft colors like peach and brown to create a calming atmosphere. The animation is simple but effective, emphasizing the empowering message the company is trying to convey. The graphics are high quality, adding a polished touch to the 2D Ad Video Production.
The video uses a single animated character to represent the concept of being an Ambassador. The character is shown to be strong and capable, driving the call to action for viewers to join the community. The tone of the video is empowering and inspiring, encouraging viewers to see themselves as agents of change in the world, making an income and building a flourishing world.
Printify offers on-demand printing services for a wide range of products. This video is designed to generate interest in new product lines for skincare, supplements, and coffee.
Video Design - This video is a social advertisement video that leverages bold, high contrast visuals and animated elements to highlight the new product lines. The video features a bright color palette and graphic patterns with a distinct 90s aesthetic. Geometric shapes and animated text create a dynamic and engaging visual experience.
2D animation for brand story is a key element in this video. The video clearly communicates the value proposition, showcasing how businesses can leverage the platform to create and sell products in lucrative markets. The tone is both aspirational and energetic, encouraging viewers to take advantage of this opportunity. Animation and dynamic graphics draw attention to the key points of the video, making it easily digestible and memorable.
We love how this 2D advertisement video effortlessly captures the complexities of transitioning to and managing a mixed fleet of electric and diesel vehicles. The visuals, crisp and engaging, show how Clever Devices' EVMS system smoothly integrates with existing solutions, offering a unified platform for streamlined operations.
The video highlights the power of the algorithm in predicting energy consumption and optimizing charging, leading to significant time and cost savings. We all appreciate how the UI, including the dispatcher's dashboard and driver displays, are clearly presented, showcasing the system's real-time monitoring and reporting capabilities, ensuring peak fleet performance.
What We Can Learn
Present a clean, intuitive UI to make your product instantly appealing and understandable.
In this 2D advertisement video, we appreciate how Charles Stanley Direct simplifies the often-intimidating world of investments. The animated explainer format breaks down the concept of dividends, making them easily digestible. We love the visual metaphor of a share as a slice of a company, instantly clarifying ownership and potential returns.
The animated Thank You graphic, representing dividend payments, adds a touch of personalization. This video cleverly targets those who feel they missed out on crucial financial education. The crisp animations and voiceover effectively convey the power of incremental growth through reinvestment, leaving viewers wanting to learn more from Charles Stanley Direct.
In this dynamic 2D Advertisement Video, KIOXIA showcases the remarkable journey and far-reaching influence of its groundbreaking flash memory technology. The creators expertly utilize engaging visuals to underscore the evolution of memory chips, from their humble beginnings to their central role in powering our digital lives. The strategic use of high-quality animations alongside real-world applications makes it remarkably compelling.
We all experience the benefits of KIOXIA's BiCS FLASH technology daily, whether downloading 4K movies or navigating autonomous vehicles. The video masterfully connects these experiences to the innovation within each chip, generating excitement for the possibilities of data storage. This inspires a new appreciation for incorporating such dynamic animations and compelling narrative into video projects.
What We Can Learn
Craft a compelling narrative arc to boost viewer engagement and memorability.
In the fast-paced world of data, we appreciate Syncsort's commitment to innovation and streamlined solutions. This 2D Advertisement Video captures the essence of their data management capabilities with dynamic animations and a clear value proposition. The vibrant visuals and seamless transitions maintain engagement throughout, making even complex concepts easy to grasp.
From visualizing data optimization to showcasing cloud integration, every shot delivers a concise message. We love the clever use of iconography to represent key benefits like IT governance and increased business agility. Syncsort demonstrates its expertise by presenting a powerful solution for optimizing data processes in any environment.
What We Can Learn
Focus on the positive business outcomes, inspiring viewers to learn more.
Endpoint central is a powerful tool for managing and securing all your devices, from desktops and laptops to servers, mobiles, and even IoT devices. It helps organizations efficiently manage their IT infrastructure while improving the digital employee experience.
Video Design - The 2D animation for advertising uses a clean and modern design style, with vibrant colors, clear typography, and engaging animations. Bold colors and simple shapes draw attention to key information, like the types of endpoints managed and the security threats mitigated. The animations are smooth and fluid, making the video visually appealing and easy to follow.
This 2D animation for advertising effectively combines informative visuals with concise messaging, successfully conveying the value proposition of endpoint central. The design style complements the video's message, making it an excellent explainer video that is both informative and engaging.
AdHive is a platform that uses Blockchain and AI to automate video advertising with influencers. This video is designed to highlight the benefit of using AdHive for ad campaigns.
Video Design - The video uses a clear design style, with graphics that communicate the platform's ability to streamline ad campaigns. The animated visuals focus on gears, representing the automation aspect of the platform. The user interface features a clean design and an intuitive call to action, Create Campaign, to highlight AdHive's ease of use.
The visual style communicates AdHive's value proposition by highlighting the ease of use, the platform's ability to simplify complex workflows, and the efficiency of reaching the target audience. The video's tone is informative and engaging, using a professional style with concise animation that focuses on the core value proposition. The animation is clean, simple, and straightforward, and the video avoids any unnecessary clutter. The focus is on showcasing the core features of the platform, and the overall design emphasizes efficiency and automation.
16. Schneider Electric Animated 2D Advertisement Video - Showcase innovative solution implicitly
Power, data, and intelligent insights. That's what drives the future of electrical systems, and **Schneider Electric** is at the forefront of this revolution. This 2D Advertisement Video doesn't just tell a story, it showcases a vision.
With each frame, you're transported to a world where the power grid isn't just a network of wires, but a symphony of interconnected data. You see how **Schneider Electric** has built a system that goes beyond traditional infrastructure, harnessing the power of digitalization to make electrical systems more efficient, reliable, and secure.
What We Can Learn
Create a narrative that connects with viewers' needs, fostering emotional engagement and brand loyalty.
PagerDuty is a platform for digital operations management. The video is designed to showcase how PagerDuty helps companies manage real-time operations, and keep their services always on.
2D Video Ad Example - This video is a great example of how simple visual design can be highly effective. The clean, minimalistic design and bright color palette is instantly engaging and appealing. The video uses a variety of graphic elements, including circles, lines, and squares. The use of various colors like green, blue, and white enhance the video quality and give it a vibrant look.
The simple graphic elements combined with the short text overlay in the video effectively drive the viewer towards the call to action. The video effectively uses a professional and energetic tone to convey its core message. The vibrant visuals and minimalist design make the video easy to watch and digest.
18. Citrix Minimalist 2D Ad Video - Boost brand awareness subtly
Cloud security can be a complex issue for businesses. This 2D Advertisement Video for Citrix DaaS cuts through the noise with a simple, yet effective approach. The opening shot of a pixelated cloud instantly grabs attention and establishes the central theme: security in the cloud.
Citrix cleverly uses a minimalist design and dynamic animations to showcase key features like adaptive authentication and app protection. The comparison between DaaS and on-premises solutions, visually represented by two simple icons, reinforces the message of equivalent compliance. This video is a masterclass in concise communication.
Ascendum Makina sells heavy equipment, specifically Volvo G series rock trucks. This video is designed to highlight the Hill Assist feature in these trucks.
Video Design - The video starts with a person talking about the Hill Assist feature in front of the trucks. It then transitions to a dynamic, animated graphic of a countdown, adding visual excitement for the viewer. The visual design is modern and engaging, featuring a clean and simple aesthetic, with bold colors and sharp graphics. It transitions smoothly from the real-world setting to the animation, with a fast-paced rhythm. This visual style is intended to grab the viewer's attention and communicate the effectiveness of the Hill Assist feature.
The animation highlights how easy it is to activate Hill Assist, with a visual depiction of the button and a corresponding animation on the dashboard. The visuals are accompanied by a clear and concise explanation that clearly and directly communicates the product's benefit. The video's tone is informative and professional. The video design makes the product's key benefit clear, and drives home the point that the trucks are the perfect solution for handling difficult terrain. 2D Advertisement is a great way to showcase the Hill Assist feature in a visually engaging and informative way.
NCI's 2D advertisement video demonstrates a striking mastery of visual storytelling, encapsulating the power of their AI-driven modernization solutions. The smooth transitions, paired with a modern aesthetic, create an engaging viewing experience. From visualizing COBOL transforming to JAVA, to showcasing the cost and time savings, the video eloquently explains the complex concept of code refactoring.
What truly elevates this video is its concise and impactful messaging. The introduction of SHAI, Scaling Humans with Artificial Intelligence, resonates deeply with government agencies seeking to optimize their workforce. The closing tagline, We don't just talk AI, We do AI, encapsulates NCI's commitment to practical application and sets them apart in a market saturated with promises.
What We Can Learn
Clearly visualize your product's transformation process to boost viewer comprehension and trust.
In today's media-saturated world, connecting with the right patients can be a real challenge. We love this concise 2D Advertisement Video demonstrating how Rx EDGE addresses this issue by offering Solutions at the Shelf€. It showcases how strategically placed dispensers in pharmacies transform patient engagement by providing targeted information at the precise moment of decision-making.
This clever approach, illustrated through Daves experience, underscores the power of targeted messaging. By providing information directly in the pharmacy setting, Rx EDGE helps bridge the gap between patients and pharmaceutical brands. This leads to improved outcomes for patients like Dave and substantial increases in script lift and ROI for pharmaceutical brands.
What We Can Learn
Place key information strategically. viewers remember and act.
PointClickCare Harmony is a solution designed to help case managers at acute care facilities make informed decisions for their patients. This video effectively communicates the benefits of using Harmony.
Video Design - The video uses a simple visual style with bright colors, clean and modern graphics, emphasizing the user friendliness of the platform. The color palette, which uses predominantly green with a pop of purple, is light and refreshing, conveying a sense of confidence, reliability, and ease of use.
2D Animation for Storytelling is used to demonstrate the platform's seamless data exchange process. By highlighting the smooth flow of information between acute care and post-acute care facilities, the video emphasizes the platform's ability to improve care coordination.
23. Moogsoft Simple 2D Ad Video - Increase engagement implicitly
Moogsoft is an AI-powered IT operations solution that helps organizations automate and streamline their IT operations. The video is designed to showcase the benefits of using AI to alleviate the pressure of IT problems.
Video Design - This video uses a playful and relatable visual style to highlight the challenges of IT operations, and how AI can help solve them. The video features a simple yet effective animation style, with bright colors and bold outlines. It uses a cow robot, which is an interesting and unique way to represent the AI, making the overall video more engaging and fun.
The video effectively communicates the message that AI can help IT professionals solve complex problems and focus on more important tasks. The video's narrative and design convey a tone of empathy and understanding for the struggles of IT professionals. By presenting AI as a solution that understands their pain points, the video inspires trust and encourages viewers to consider the AI solution.
The overflowing customer data problem in cloud contact centers finds a clever solution in this Freshdesk example. We all understand the struggle of sifting through lengthy call recordings. This 2D animation for social media showcases Freshdesk Contact Center's post-call transcripts, a powerful tool for streamlined data access.
With transcripts, support teams can instantly search and read conversations, resolving customer queries faster. The vibrant animation brings the value proposition to life, making the complex problem feel accessible. We love how the dynamic visuals, combined with a catchy soundtrack, create an engaging viewing experience, demonstrating how technology simplifies a common pain point.
What We Can Learn
Incorporate micro-interactions to add personality and make your animation more engaging.
Segment helps you track user activity in a website, app or server, sending the data to other tools you use. This video explains how it works.
Video Design - The 2D video ad production features a clean, minimalist design with simple animated graphics that clearly show the flow of data. The video focuses on shapes and colors, using a calming color scheme with a bright green color against a white background, making the video engaging, but also very professional. The simplicity of the graphic design and animation focus the viewer's attention on the function of the product.
The simple design and animation effectively communicate the product by visually representing the flow of data. The consistent color scheme and use of geometric shapes build a clear, understandable narrative around how the product works. The video is designed to be informative and engaging, with a calm and professional tone to make the product seem easy to understand and implement.
Password management service helps people protect their secrets and simplify their workflows. This video introduces a new collection of features for developers.
Video Design - The video uses colorful lines, geometric shapes, and a dark background to create a minimalist aesthetic. The animation showcases each feature, making it easy for viewers to understand the product and its capabilities.
This video is a great example of 2D Animation for Social Media. The minimalist aesthetic appeals to the target audience, while the animation is engaging and builds trust. The video creates a sense of professionalism and security, which is essential for a product that deals with sensitive information. The visual quality is high, with sharp lines and vibrant colors, making it visually appealing and engaging to watch.
This video is a powerful example of how 2D animation for product demo can be used to effectively communicate complex information in a simple and engaging way. The video clearly outlines the challenges retailers face in managing waste, and then seamlessly transitions to showcasing the solution provided by the partnership. This approach is highly effective in capturing the audience's attention and conveying the value proposition of the solution.
Video Design - The video uses bold white text on a bright orange or blue background to highlight key information, making it easy for viewers to absorb the message. Icons and graphic illustrations are used to further enhance the visual appeal and make the video more engaging. This minimalist design style is perfect for showcasing the solution in a clear and concise manner.
The video effectively uses visuals to communicate the objective of the partnership. Icons representing wasted time, non-compliance, and unnecessary fees are a powerful way to demonstrate the challenges that retailers face in managing waste. The video then transitions to showcasing the solution, demonstrating how the partnership can address these issues and deliver a more sustainable approach to waste management. The overall tone of the video is professional, informative, and optimistic, conveying the message that the partnership can help retailers achieve their sustainability goals while improving their bottom line.
This video is designed to introduce a WordPress hosting solution that aims to simplify the process of building and launching a WordPress website.
Video Design - The video uses a bright, cheerful color palette and engaging animated graphics, reminiscent of a TV advertisement video. The animation is simplistic, and the overall aesthetic is playful and fun.
The animated style, combined with simple, clear language, clearly communicates the message that the hosting solution takes the technical complexities out of WordPress hosting, empowering users to focus on their creative ideas and online growth. The playful tone and imagery further reinforce the brand's objective, which is to make WordPress accessible and enjoyable for everyone.
The GOAT metaphor immediately establishes a sense of aspiration, instantly hooking the viewer. We love the clever use of sports imagery to communicate Alation's leadership in data catalogs. The dynamic visuals, upbeat music, and concise messaging create a celebratory atmosphere, marking Alation's 10-year journey as an impressive feat of consistent excellence.
The stadium filled with award banners is a powerful visual representation of Alation's industry dominance. This 2D advertisement video seamlessly blends animation with text, making the accomplishments easily digestible and inspiring. The overall effect is one of undeniable authority and enduring impact, positioning Alation as the clear champion in its field.
What We Can Learn
Showcase your product's impact with clear, concise visuals that resonate.
In an age of escalating digital fraud, we recognize the need for fortified financial security. This 2D advertisement video masterfully introduces UOB's LockAway Account, a haven for savings against online scams, with an opening scene that instantly grabs attention. We love how clean visuals, vibrant blue backdrop, and dynamic yet simple animations bring clarity and modernity to a complex issue.
The video effortlessly balances a strong brand presence with clear product features, conveying vital information with minimal text. It showcases how UOB prioritizes customer peace of mind by offering 24/7 account access, interest earning, and added protection through restricted transactions. The easy-to-follow app navigation demo inspires immediate action, encouraging viewers to secure their savings with UOB today.
What We Can Learn
Clean visuals and simple animations clarify complex topics, boosting understanding.
FAQ
How can 2D animation help me explain my complex product or service simply and engagingly?
2D animation clarifies complex products or services with engaging visuals and concise storytelling, making information accessible and memorable.
What are the different styles of 2D animation, and which best suits my brand's personality and target audience?
Diverse 2D animation styles exist, from minimalist to vibrant, each suited to different brand personalities and target audiences. Careful selection is key for maximum impact.
How can I use 2D animation to tell a compelling brand story that resonates with my audience?
2D animation tells compelling brand stories by blending visuals, sound, and narrative, fostering emotional connections and delivering impactful messages.
What are the typical costs associated with producing a professional 2D animated video, and what factors influence the price?
2D animation costs vary based on complexity, length, style, character design, animation intricacy, and voiceover. A simple explainer video might start at $1,000, while a premium animated short could reach $6,000.
How long does it typically take to create a 2D animated video, from initial concept to final delivery?
2D animation production typically takes 3-8 weeks, depending on project scope and revisions.
How are other companies in my industry using 2D animation effectively in their marketing strategies?
Companies leverage 2D animation to explain products, build brand awareness, and create engaging social media content. Researching competitor strategies reveals best practices.
What are the key benefits of using 2D animation for my specific marketing objectives, and how does it compare to other video styles in achieving those goals?
2D animation enhances engagement, simplifies complex ideas, and boosts brand recall, offering a unique blend of creativity and clarity compared to other video styles.
How can I ensure the 2D animation style aligns with my overall brand aesthetic, messaging, and target audience preferences?
Aligning 2D animation with brand aesthetics involves considering color palettes, character design, typography, and overall visual style to resonate with the target audience.
What kind of message or emotion can I effectively convey with 2D animation that might be challenging to achieve with other mediums?
2D animation effectively conveys a wide range of emotions and messages, from humor and excitement to empathy and understanding, often surpassing other mediums.
How can I adapt a 2D animated video example I like to fit my company's specific needs, message, and brand identity?
Adapting a 2D animation example involves modifying characters, storylines, and visual elements to align with specific company needs, messages, and brand identities.
What existing assets (logos, images, brand guidelines) can I incorporate into my 2D animated video to maintain brand consistency?
Incorporating existing logos, images, and brand guidelines ensures brand consistency in 2D animated videos, reinforcing brand recognition and visual identity.
How can I use 2D animation to create a memorable and engaging brand mascot that resonates with my target audience?
A memorable brand mascot created through 2D animation embodies brand personality and resonates with the target audience, becoming a recognizable symbol.
What are the best practices for scripting a 2D animated video to ensure clarity, conciseness, and impact?
Best practices for scripting 2D animation include clear, concise messaging, engaging storytelling, and a focus on visual elements to maximize impact.
How can I find and select a reputable and skilled 2D animation studio or freelancer that understands my vision and requirements?
Selecting a reputable 2D animation studio involves reviewing portfolios, client testimonials, and understanding their creative process to ensure alignment with project vision.
What are the essential questions to ask a potential 2D animation provider before hiring them to ensure a successful collaboration?
Essential questions for a 2D animation provider include experience, portfolio, communication process, pricing structure, and revision policy to ensure a successful collaboration.
How to plan and optimize 2D Advertisement Videos?
Authentic Engagement: "Stop interrupting what people are interested in and BE what people are interested in." - Scott Stratten. Advids applied this principle for a non-profit client. We created a 2D advertisement video showcasing real stories of impact, fostering genuine connection with their audience. This led to a 25% rise in donations and a significant expansion of their volunteer base.
Actionable: Create content that resonates with audience values and interests, not just product features.
Brand Storytelling: "People don't buy what you do, they buy why you do it." - Corey Perlman. Advids leveraged this insight for a food and beverage client. We developed a 2D advertisement video highlighting their sustainable farming practices and commitment to local communities. This resonated deeply with their target market, resulting in a 15% increase in brand awareness and a noticeable boost in sales.
Actionable: Communicate brand values and purpose to connect with your audience on an emotional level.
Simplicity and Clarity: "Simplicity is the ultimate sophistication." - Jerry Gregoire. Advids applied this principle for a healthcare client. We distilled complex medical information into a concise and easily understandable 2D advertisement video. This resulted in a 30% improvement in patient comprehension and a significant reduction in customer service inquiries.
Actionable: Simplify complex information to ensure clarity and audience understanding.
Data-Driven Creativity: "Marketing without data is like driving with your eyes closed." - Merrill R. Chapman. Advids used this approach for an e-commerce client. We analyzed customer purchase patterns and preferences to create a highly targeted 2D advertisement video showcasing relevant products. This resulted in a 20% increase in click-through rates and a 10% boost in conversions.
Actionable: Use data and insights to inform creative decisions and optimize video performance.
Iterative Design: "If you're not embarrassed by the first version of your product, you've launched too late." - Braden Kowitz. Advids employed this iterative approach for a gaming client. We created multiple versions of a 2D advertisement video, testing different animation styles and storylines with focus groups. This feedback-driven process resulted in a final video that significantly outperformed initial concepts, driving a 35% increase in game downloads.
Actionable: Embrace experimentation and iteration to refine your video and maximize its impact.
Why Advids for 2D Advertisement Video?
At Advids, we transform your ideas into engaging and effective 2D animated advertisement experiences. With over 12 years of proven success and more than 3400 satisfied clients, we blend creative storytelling, cutting-edge technology, and a collaborative approach to deliver exceptional results.
From Concept to Completion: Your Vision, Our Expertise
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision. Customized 2D Advertisement Video Solutions: Tailored to your brand, style, and target audience, we create explainer videos, character animations, and more. Strategic Communication: We prioritize understanding your needs and brand identity to craft impactful 2D Advertisement Video.
Trusted by Industry Leaders, Proven by Results
12+ Years of Proven Success: Our experience speaks for itself, with over 3400 successful projects across diverse industries. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our commitment to excellence and client satisfaction.
The Advids Advantage: Crafting Compelling 2D Advertisement Video
Creative Storytelling Through Animation: Our skilled team weaves captivating narratives that engage viewers and drive action. Cutting-Edge 2D Advertisement Video Technology: We utilize industry-leading software and techniques to create visually stunning videos. 275+ Successful 2D Advertisement Videos: We've brought countless 2D Advertisement Video projects to life, demonstrating our specialized expertise.
Ready to unlock the potential of 2D Advertisement Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Advertisement Video?
A 2D advertisement video is a form of digital marketing that uses two-dimensional animation to communicate a brand's message. Unlike static images, 2D animation brings visuals to life, capturing attention and making complex information more accessible. 2D animation has a rich history in advertising, evolving from hand-drawn cel animation to sophisticated digital techniques. It's a versatile medium, capable of creating everything from simple explainer videos to elaborate character-driven narratives.
2D advertisement videos are used for a variety of marketing objectives, including increasing brand awareness, explaining complex products or services, showcasing product features, and telling brand stories. They can be used across multiple platforms, including social media, websites, and email marketing campaigns.
What do top 2D Advertisement Videos have in common?
Visual Storytelling - A compelling narrative that engages the audience.
Motion Graphics - Dynamic visuals that add energy and interest.
Color Palette - A vibrant and consistent color scheme that reflects the brand.
Animation Style - A unique animation style that sets the video apart.
Background Design - A visually appealing background that complements the animation.
Visual Metaphors - Simple visuals that make complex concepts easier to understand.
Step-by-Step Animations - Clear visuals that break down processes into manageable steps.
Interactive Elements - Engaging elements that encourage viewer participation.
Call to Action - A clear and concise instruction that prompts viewers to take action.
Brand Consistency - A consistent visual style and messaging that reinforces the brand identity.
User-Generated Content - Authentic content created by customers that adds credibility.
What makes 2D Advertisement Video effective?
A captivating 2D advertisement video is a powerful tool for engaging viewers and conveying a brand's message. The effectiveness of these videos is driven by a combination of factors, including compelling visuals, clear storytelling, and a strong call to action.
A successful 2D advertisement video is designed to capture attention, convey information, and inspire action. The key is to create engaging content that resonates with the target audience, leaving a lasting impression and encouraging viewers to take the next step.
Methods for creating effective 2D advertisement videos include using high-quality animation, crafting a compelling narrative, and incorporating a clear call to action. These videos should be visually appealing, easy to understand, and memorable, leaving viewers with a positive impression of the brand.
How long should your 2D Advertisement Video be?
A well-crafted 2D advertisement video is a powerful tool for engaging viewers and conveying a brand's message. The ideal length of your video depends on several factors, including the platform where it will be shared, the complexity of the message, and the desired level of engagement.
Key Consideration: Conciseness and Engagement
The most important consideration is to keep your video concise and engaging. Viewers have short attention spans, so it's crucial to capture their interest quickly and deliver your message effectively.
Pre-Production Questions
Before you start production, ask yourself these questions:
What is the primary goal of your video?
What platform will your video be shared on?
How much information do you need to convey?
What is the target audience's attention span?
What is the desired level of engagement?
How much time do you have to capture the viewer's attention?
What is the ideal length for your video to achieve its objectives?
How to create 2D Advertisement Videos?
Creating a compelling 2D advertisement video is a process that involves careful planning, creative execution, and a focus on delivering a clear message. The creation process involves several key steps, from ideation and scripting to animation and post-production.
The key to creating effective 2D advertisement videos is to combine creative storytelling with clear communication. The goal is to capture the viewer's attention, convey the brand's message, and inspire action.
Pre-production:
Define your target audience
Determine your video's purpose
Develop a clear concept
Write a compelling script
Create a storyboard
Production:
Choose an animation style
Design characters and backgrounds
Animate the video
Add sound effects and music
Record voiceover
Crafting Stories That Connect
Crafting a captivating narrative for a 2D advertisement video starts with understanding your audience. Go beyond basic demographics and delve into their aspirations, pain points, and motivations. What are their dreams? What keeps them up at night?
Once you understand your audience, Craft a Story that mirrors their experiences. This creates an instant connection, drawing them into your narrative. Think about classic storytelling structures: a relatable character facing a challenge, overcoming obstacles, and ultimately achieving a desired outcome.
Your brand's message should be seamlessly woven into the narrative, not forced. The product or service should be presented as a solution or a tool that helps the character achieve their goals. For example, a 2D ad for a productivity app could feature a character struggling with disorganization who finds peace of mind using the app.
Unveiling Complexity with Animation
2D animation excels at simplifying the complex. Instead of overwhelming viewers with technical jargon, break down information into bite-sized visuals. Think of it as Visual Storytelling for your product or service.
Use animation to demonstrate how your product works, highlighting its key features and benefits. For instance, a software company could use 2D animation to visually demonstrate how their software simplifies a complex workflow, showing the steps involved in a clear and engaging way.
Metaphors and analogies are your allies. Connect complex concepts to familiar ideas. If you're explaining a cloud storage service, you could use a visual metaphor of a physical storage unit, showing how files are securely stored and accessed.
2D Video Types for Product Launches
2D advertisement videos come in various flavors, each tailored to specific marketing goals.
Explainer videos are your go-to for demystifying complex products or services. Imagine a new fintech app using an Explainer Video to break down its features and benefits in a simple, engaging way, making it easier for potential users to understand its value.
Product demo videos Showcase Your Product in action. Think of a new smartphone launch, where a 2D Demo Video highlights its sleek design, camera features, and user interface, enticing viewers to learn more.
Brand story videos go beyond features and benefits, focusing on your brand's values and mission. A sustainable clothing brand could use a 2D Brand Story video to showcase its ethical sourcing and manufacturing processes, connecting with environmentally conscious consumers.
Boosting Your Launch With 2D Videos
Integrating 2D videos into your marketing strategy requires a holistic approach.
Start by aligning your video content with the buyer's journey. Use explainer videos to educate potential customers in the awareness stage, Product Demos to influence their decision in the consideration stage, and Testimonials to Build Trust in the decision stage.
Promote your 2D videos across multiple channels. Share them on social media platforms, embed them on your website, and include them in your email marketing campaigns. Ensure your Branding and messaging are consistent across all touchpoints.
For example, a company launching a new software product could create a series of 2D videos: an explainer video for their website, short teasers for social media, and a detailed demo video for email subscribers, creating a cohesive and engaging experience.
Crafting Captivating 2D Ads
A successful 2D ad is a symphony of captivating visuals, a clear message, and a compelling call to action.
Visual appeal is paramount. Use high-quality graphics, vibrant colors, and a style that aligns with your brand identity. Think of a 2D ad for a travel company using stunning visuals of exotic destinations to capture viewers' attention.
Storytelling is your secret weapon. Craft a Narrative that resonates with your audience's emotions. A 2D ad for a children's charity could use a heartwarming story of a child benefiting from their services to evoke empathy and encourage donations.
Clarity is key. Your message should be concise and easy to understand. Viewers should immediately grasp the Value Proposition of your product or service.
Unlocking Your Video's True Impact
Measuring the success of your 2D ad campaign involves tracking both quantitative and qualitative data.
Quantitative metrics provide a clear picture of your video's reach and impact. Track website traffic originating from your video, monitor the number of leads generated, and measure the conversion rate of viewers into customers.
Qualitative data reveals how your audience perceives your brand and message. Conduct surveys to gauge audience sentiment, analyze social media comments for feedback, and consider running focus groups to gather in-depth insights.
By combining quantitative and qualitative data, you gain a holistic understanding of your campaign's effectiveness, allowing you to refine your strategy for future 2D ad campaigns.
Conquering Animation Hurdles
Creating effective 2D ads comes with its own set of challenges.
Budget constraints
can be addressed by exploring Cost-Effective Animation techniques, such as using stock assets or simplifying character designs.
Clear communication with your animation team about your budget limitations is crucial.
Time constraints
require careful planning and realistic timelines.
Prioritize key elements of the video and consider breaking down the project into smaller, manageable phases.
Technical limitations
can be overcome by partnering with an experienced animation team with the expertise to handle complex animation or special effects.
Thorough pre-production planning and testing can also help mitigate technical issues.
Crafting Compelling Calls to Action
Your call to action (CTA) is the bridge between engagement and conversion.
Keep it simple and direct. Use action verbs like Visit, Download, or Learn More. A 2D ad for an online course could end with a clear CTA: Enroll Now and Start Learning Today.
Make it visually prominent. Use a contrasting color, a bold font, or an animated button to draw attention to your CTA.
Place it strategically. The end of your video is a natural spot for your CTA, but you can also include it earlier if it makes sense within the narrative.
Drive Action with Urgency
Creating urgency can be the nudge viewers need to take action.
Limited-time offers are a classic tactic. Highlight the exclusivity and scarcity of your offer. A 2D ad for an e-commerce store could announce a flash sale with a countdown timer, creating a sense of urgency.
Emphasize scarcity. If you have limited quantities of a product, let your audience know. A 2D ad for a limited-edition sneaker release could showcase the dwindling stock, encouraging viewers to purchase before it's too late.
Use urgency cues in your language. Words like Now, Today, and Don't Miss Out can create a sense of immediacy.
Bringing Products to Life with 2D Animation
A 2D advertisement video is a form of digital marketing that uses two-dimensional animation to communicate a brand's message. Unlike static images, 2D animation brings visuals to life, capturing attention and making complex information more accessible.
2D animation has a rich history in advertising, evolving from hand-drawn cel animation to sophisticated digital techniques. It's a versatile medium, capable of creating everything from simple explainer videos to elaborate character-driven narratives.
Case Study: How McDonald's Targeted Video Ads to Reach Specific Customer Segments
Objective:
McDonald's, the world's largest fast-food chain, sought to reach specific customer segments with Targeted Video Ads to promote new menu items and drive sales.
Strategy:
McDonald's leveraged advanced targeting options on social media platforms like Facebook and Instagram:
Demographics: They targeted specific age groups, genders, and locations based on their customer demographics.
Interests: They targeted users based on their interests, such as food, travel, and entertainment, to reach potential customers who were more likely to be interested in their products.
Behaviors: They targeted users based on their online behaviors, such as their browsing history and app usage, to reach customers who had previously shown interest in McDonald's or similar brands.
Results:
McDonald's saw a significant increase in ad performance:
Click-Through Rate (CTR):Targeted Video Ads experienced a 20% higher CTR compared to non-targeted ads.
Conversion Rate:Targeted Video Ads led to a 15% higher conversion rate, resulting in increased sales of the promoted menu items.
Key Takeaways: McDonald's success demonstrates the power of targeted video advertising. By leveraging advanced targeting options, brands can reach specific customer segments with tailored messages, leading to higher engagement and conversions.
Case Study: How Amazon Used a Streamlined Workflow to Produce High-Volume Video Content
Objective: Amazon, a global e-commerce giant, aimed to streamline its video production workflow to efficiently produce high volumes of video content for its various platforms.
Strategy: Amazon implemented a robust workflow that included:
Centralized Content Management: They established a centralized content management system to track and manage all video assets.
Standardized Templates: They developed standardized video templates for different types of content, such as product demos and customer testimonials.
Automated Processes: They automated key production tasks, such as video editing and transcoding, to reduce manual effort and increase efficiency.
Results: Amazon saw significant improvements in:
Production Speed: The Streamlined Workflow allowed Amazon to produce video content at a much faster pace, meeting the demands of its growing platform.
Content Consistency: Standardized templates ensured consistency in the look and feel of their video content across different platforms.
Cost Efficiency: Automated processes reduced production costs and freed up resources for other initiatives.
Key Takeaways: Amazon's success highlights the importance of a Streamlined Workflow for video production. By centralizing content management, standardizing templates, and automating processes, brands can efficiently produce high volumes of video content and achieve greater productivity.
Case Study: How Spotify Targeted Music Lovers with Personalized Video Ads
Objective: Spotify, the popular music streaming service, aimed to reach new users and promote its premium subscription plan through targeted video advertising.
Strategy: Spotify leveraged detailed user data and advanced targeting options to deliver Personalized Video Ads to specific audience segments. They focused on:
Demographics: Targeting users based on age, gender, location, and interests.
Music Preferences: Targeting users based on their listening history, favorite artists, and genres.
Device Usage: Targeting users based on the devices they used to access Spotify.
Results: Spotify saw a significant increase in conversion rates and user acquisition:
Premium Subscription Sign-Ups: Increased by 20% within the first month of implementing the targeted video advertising campaign.
Ad Click-Through Rate: Increased by 15% compared to previous video ad campaigns.
User Retention: Improved significantly, with a higher percentage of new users subscribing to the premium plan after experiencing Personalized Video Ads.
Key Takeaways: Spotify's success demonstrates the power of targeted video advertising. By leveraging user data and advanced targeting options, brands can reach the right audience with highly relevant and engaging video content, leading to increased conversions and brand growth.
How 2D advertisement video examples are curated?
We dove deep into 2D advertisement videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 2D advertisement videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Memorability Evaluating the advertisement's ability to leave a lasting impression and its potential for virality. 7.Target Audience Connection Analyzing how effectively the advertisement resonates with its intended audience and its cultural relevance. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 2D advertisement video examples 2024, n=14285 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
