30 Best 2D Animated Software Video Examples To Increase User Engagement

Imagine breathing life into your software demos. Tired of marketing campaigns that disappear faster than free pizza at a tech conference? It's a common pain point. In today's digital whirlwind, grabbing attention is like herding cats, but 2D animated software videos offer a powerful solution. They transform complex ideas into engaging narratives that resonate with your audience. Think of them as your secret weapon to cut through the noise and boost engagement. Just how effective are they? The numbers speak for themselves:

• Over 80% of consumers say they are more likely to engage with a video that speaks directly to them.
• Video SEO is becoming increasingly important, as Google reports that videos are 50% more likely to appear on the first page of search engine results.
• 6 out of 10 people prefer watching videos online to live TV.

These stats reveal a clear trend: video is king, and personalized, optimized video reigns supreme. 2D animated software videos offer a unique blend of creativity and clarity, allowing you to tailor your message and boost your search visibility. Let's dive in and explore 30 Impactful 2D Animated Software Video examples that illuminate the transformative potential of this medium.

1. Dun & Bradstreet

Dun & Bradstreet Master Data Solutions aims to solve the chaos of managing large amounts of data by providing insights to help businesses grow. The video is designed to showcase how Dun & Bradstreet can help businesses take control of their data, making it an asset.

Video Design - The video uses a 2D Animated Software Video style. This video has a clean, modern design, using minimal graphics like circles, lines, and simple shapes. The color palette is minimal, with muted greens and blues, which makes the video visually appealing. The animated graphics add to the visual appeal and make it more engaging. The video uses a clean white background which helps the viewers focus on the content.

Dun & Bradstreet's master data solutions are presented as a way to overcome the challenges of managing data and to use it for business growth. The simple and clear style of the video effectively communicates the benefits of the product. The video's minimalist style, combined with a clear and concise narrative, reinforces the core message, emphasizing the need for effective data management in a fast-paced digital world. This encourages viewers to consider the product as a solution to their data management challenges.

2. Fit2work

Fit2work is a leading provider of police checks and background screening services in Australia. The video is designed to showcase the company's secure platform and quick turnaround times, highlighting its value to businesses in managing employee background checks.

Video Design - The video is a 2D Animated Advertisement, employing a bright and playful color palette. It features a simple but engaging visual style, with flat 2D illustrations and vibrant colors. The use of animation and a lighthearted tone helps to keep the viewer engaged and highlights the ease of use of the platform.

The use of animation in the video helps to communicate the benefits of the platform clearly and concisely. The visuals drive the video goal by showcasing the platform's user-friendliness and highlighting its crucial role in ensuring employee safety and compliance. The tone of the video is lighthearted and reassuring, emphasizing the importance of background checks without creating unnecessary anxiety. The engaging nature of the video, combined with its informative content, is likely to resonate with a broad audience of business owners and HR professionals.

3. TravelBank

TravelBank is an all-in-one travel and expense management solution. This video is designed to introduce its capabilities and benefits to potential customers.

Video Design - The video features a vibrant color palette and simple graphics, focusing on visually representing the features and how they can streamline travel and expense management. The animation style is clean and modern, appealing to a professional audience. Flat illustrations for business processes are effective and easy to understand, making it a great 2D Animated Ad Example.

The visual style effectively communicates the objective of the video by demonstrating the simplicity and efficiency of the solution. The narrative highlights the process of travel and expense management and how the solution simplifies it. The video's tone is informative and reassuring, highlighting the value proposition. The design is engaging and visually appealing, capturing attention and effectively conveying the message.

4. Strata

Looking for a smarter approach to cloud security? This 2D animated software video from Palo Alto Networks showcases a flexible solution. It addresses the common challenge of scaling security in dynamic cloud environments, a pain point many businesses face. By using clear, concise animations, the video avoids technical complexities and delivers a straightforward message.

The animation brilliantly contrasts rigid traditional firewalls with Palo Alto Networks' adaptable approach, using a visual metaphor of scalable icons. This visual storytelling makes the concept of flexible security instantly understandable. With its modern aesthetics and concise narration, this video effectively positions Palo Alto Networks as a leader in cloud security innovation.

5. Logicom 2D Motion Graphics Video

The 2D animated software video for Cisco Meraki tackles the complexities of cloud migration head-on. It visually showcases the solution's power to streamline IT operations, improve network performance, and ultimately, empower businesses to thrive in a cloud-centric world. The video uses a modern animation style, clear visuals, and concise text, effectively communicating complex ideas.

Meraki’s intuitive interface, highlighted through a dashboard mockup, demonstrates its ease of use. The compelling visuals and data-driven narrative underscore the potential for significant ROI, making a strong case for Meraki as a future-proof investment. The animation skillfully blends technical information with inspiring visuals, making it a powerful tool for any business seeking a cloud management solution.

6. MongoDB

MongoDB Atlas is a suite of data services built for building with data. The video is designed to introduce the service and its benefits.

Video Design - The video uses a clean and modern design style, common in 2D Animated Commercial Videos. Animated graphics and concise text present data-driven solutions with bright colors. The visuals communicate a clear, simple and effective approach.

The video uses graphic animations to highlight how MongoDB Atlas can solve problems in the data space. Using an animated design, it communicates the ability to build and scale applications with speed. The tone of the video is confident and informative, communicating the benefits of using MongoDB Atlas for development and data management. The visuals and language used drive the viewer to explore the service.

7. CareATC 2D Animated Software Video

CareATC empowers employers to create a healthier and happier workforce while reducing healthcare costs. The video is designed to highlight their services and solutions for managing population health.

Video Design - The video design features simple, clean graphics, incorporating vivid colors and geometric shapes. The use of bright greens, purples, and oranges paired with white accents creates a modern, professional look. The animation is smooth and engaging, with data-driven visuals representing the company's approach. The 2D Animated Software Video is clearly designed to showcase CareATC's ability to analyze data effectively, highlighting its key features and benefits.

The video visual style effectively communicates its objective, demonstrating how CareATC can help companies improve employee wellness and save money. The animations depicting data insights and employee engagement paint a positive picture, promoting a sense of optimism and possibility for viewers. The overall tone is professional yet approachable, conveying the message that CareATC is a trusted partner for businesses seeking to improve their healthcare strategy.

8. Syncsort

Syncsort creates data integration and management solutions. The video introduces a product that helps businesses connect to and manage their data in the cloud.

Video Design - The video is a 2D Animated Marketing Video. It uses a clean and simple visual style with flat colors and bold outlines. Animated icons and illustrations represent different concepts related to the product. Animations and transitions make the video engaging.

The visual style effectively communicates the idea of seamless and efficient data management in the cloud. The video is light and informative, ensuring viewers can easily understand the value of the product. Vibrant colors create an upbeat and positive tone. The simple yet engaging visual style makes it effective in explaining a complex topic.

9. WalkMe 2D Software Animation Video

This 2D Animated Software Video showcases WalkMe's compelling vision of technology as a tool for empowerment. Through vibrant 2D animation and a pulsating electronic soundtrack, the video promises a future where technology serves human needs seamlessly. The clever use of visuals, from pinky promises to a globe held aloft, evokes a sense of optimism and progress.

WalkMe's core message of making technology dance to the human tune resonates deeply. The sleek design and fast-paced narrative capture attention, while the promise of enhanced productivity and a better life inspires curiosity. This video is a testament to the power of design to communicate complex ideas with clarity and emotional impact.

10. CSL 2D Animated Corporate Video

CSL is a global specialty biotherapeutics company that develops and delivers innovative biotherapies that save lives. This video is designed to showcase CSL's history and commitment to improving the quality of life for people with life-threatening medical conditions.

Video Design - This 2D Animated Software Video utilizes a clean and simple design. The use of bright colors, flat vector graphics, and a clean white background create a modern and professional aesthetic. The video employs a timeline format, highlighting key milestones in CSL's history. The use of animated icons and text makes the video engaging and easy to follow, while the simplicity of the design allows the focus to remain on the company's history and achievements.

The video visual style effectively communicates the company's commitment to innovation and progress. The use of vibrant colors and animated icons emphasizes the company's positive impact on people's lives. The narrative of the video conveys a sense of hope and optimism, highlighting the company's efforts to save lives and improve health outcomes.

11. Ascendum Makina Animated Product Demo Video - Showcase design aesthetics subtly

Ascendum Makina is a company that provides and promotes products like Volvo G series trucks. The goal of the video is to educate viewers about the benefits of Hill Assist function. The video is designed to inform potential buyers about this specific feature, and its positive impact on driver safety and experience.

Video Design - The video uses a 2D Animated Software Video style with bright colors and a modern aesthetic. The visuals are clear, crisp, and easy to understand, with a focus on the Hill Assist function. The animations are simple yet engaging. The text overlay, like 1 Dakikada and Ascendum, uses a sans-serif typeface, conveying a sense of professionalism and modernity.

The video uses a combination of graphic animation, a simple, effective narrative, and real footage. The clear demonstration of the Hill Assist function visually represents the benefits of using the feature. The combination of these elements successfully highlights the product's features and benefits while engaging the viewer's attention. This video style communicates the objective of the video by showcasing the Hill Assist functionality in a clear and concise manner, highlighting its impact on user experience. The tone of the video is informative, reassuring, and emphasizes the user benefits, promoting a positive perception of the Hill Assist function. The visual design and narration combined effectively drive viewers to understand the product's value and its relevance in specific applications.

12. MCI

MCI uses AI to modernize code, and this video explains their approach to refactoring legacy code into modern languages. They use clean, white circles with simple, 2D illustrations to convey the complex idea of code refactoring.

Video Design - The green and blue color palette is consistent and appealing, and they use a dynamic, animated approach, with graphics moving in and out of the frame. This 2D Animated Advert uses a combination of visual design and motion graphics to engage the viewer and explain the benefits of using AI-driven code refactoring.

The use of a clean, modern style visual design, with a simple color palette and bold graphics, helps communicate the key concept of code modernization quickly and efficiently. The video's upbeat tone and animated graphics make the subject matter relatable and engaging, while also ensuring that the information is presented clearly and concisely.

13. Shiftgig

Shiftgig connects businesses with a flexible workforce through their mobile platform. The video is designed to showcase the ease of using the platform.

Video Design - The video uses simple and clean 2D graphics. The animated graphics are bright, modern, and easily digestible. The clean graphics and color palette make this an excellent 2D animated explainer video.

The visual style is highly effective in communicating the objective. The simple visuals clearly show the ease of use of the app. The upbeat tone of the video reflects the speed and agility of the platform, highlighting how companies can quickly find qualified workers. The entire narrative revolves around convenience and simplicity, reinforcing the core benefit of the platform.

14. Namecheap Animated Explainer Video

EasyWP is a solution aimed at making WordPress hosting easier for people, whether they are beginners or advanced users. The video is designed to highlight this ease of use and encourage users to sign up for a free trial.

Video Design - The video is a 2D Animated Software Video that uses bright, bold colors and simple, geometric shapes to create a visually appealing and engaging experience. The video also uses a clear and concise narrative, focusing on the benefits of using EasyWP, and the ease of use it provides.

The animation style and bright color palette perfectly communicates the message of simplicity and ease of use. The use of 2D geometric shapes adds a modern touch, appealing to a younger audience. The simplicity of the graphics creates a friendly and approachable feel, assuring potential users that WordPress hosting is no longer a daunting task. The video narrative focuses on the frustrations that are associated with traditional WordPress hosting and the solutions that EasyWP provides. It emphasizes the ease with which users can get started and the freedom from technical complexities. The use of humor and lightheartedness makes the video engaging and memorable, effectively communicating the benefits of EasyWP.

15. Google

This video is designed to explain the network of Google's data centers and its importance in keeping Google Cloud services running.

Video Design - The video uses a clear and concise 2D Animated Sales Video style to visually represent the network infrastructure. Color highlights the different parts of the network, simple, recognizable images help viewers easily understand the concept. The background graphics use a gradient of blue tones to maintain a consistent visual theme and focus attention on the content.

The video uses an informative tone and a clear narrative to explain the complex topic of network infrastructure. The overall design is well-suited for a technical audience, and the visuals help break down a complex topic into easily digestible pieces. It effectively communicates the scale and complexity of Google's network, and the importance of this network in Google's services, like Google Cloud. The video effectively shows the scale of the network and how it connects to Google's global data centers. The graphic representations make the information easier to understand and helps the audience visualize the network's interconnectedness.

16. Citrix

Citrix DaaS is a cloud-based desktop as a service that helps businesses secure their data. The video is designed to highlight the security features that come with Citrix DaaS.

Video Design - The video uses a 2D Animated Software Video style to explain the features of Citrix DaaS. It uses simple animated graphics with a blue and white color scheme to illustrate the security features that are available. The graphics are clean and easy to understand, making the video more engaging.

The visual design of the video effectively communicates the objective of the video, which is to demonstrate the security features available with Citrix DaaS. The graphics and animation help to break down the complex security features and make them easy to understand. The tone of the video is informative and professional, and it effectively explains the value of Citrix DaaS for businesses looking to strengthen their security.

17. Ateme

Ateme+ is a software-as-a-service solution, designed to deliver the best possible viewing experience to viewers. This video explains how Ateme+ makes it easier to keep viewers captivated today and into the future.

Video Design - The video utilizes minimal 2D animation, with bright, eye-catching colors. Simple white lines and circles create a clean, modern design style, highlighting the company's brand. The use of an orange background, and a rocket illustration, emphasize its ability to take viewers on a journey. 2D Animated Advert Video effectively conveys its message.

The visual style of the video is designed to communicate the objective of the video, which is to introduce Ateme+ and its ability to deliver a high-quality viewing experience. The clean, simple design effectively conveys the idea of a solution that is easy to use and reliable. The graphics and animation, combined with a soothing voiceover, create a positive and trustworthy tone that makes the product seem reliable and inviting.

18. Schneider Electric Simple 2D Animated Video - Showcase software capabilities implicitly

Schneider Electric is a company that delivers digital solutions for electrical infrastructure. This video is designed to explain how the company's digital solutions work, including how they integrate with the Internet of Things (IoT), cloud services, and data.

Video Design - This 2D Animated Software Video uses simple and colorful graphics, with a clean design and minimal text. The video uses a visual style that is clear and easy to understand, which helps to illustrate the functionality of the product in an engaging manner. The video uses simple animations to bring the information to life, making it more engaging for the viewer. The video focuses on illustrating the digital transformation of power systems, using simple animations to guide the viewer through the process of integrating digital solutions into their electrical infrastructure.

The visual design of the video drives the video goal to communicate the value of the digital transformation of power systems. This is done by using a clear and simple visual style with a bright and engaging color palette that makes the content easy to understand and remember. The video uses a calm and informative tone, encouraging viewers to learn more about the products and services offered by Schneider Electric.

19. Moogsoft Animated 2D Software Video

Moogsoft is a software company that helps IT operators manage their systems. The video is designed to highlight the frustration of dealing with IT problems and demonstrate how Moogsoft can help.

Video Design - The video utilizes a stylized cartoon aesthetic, characters are simple but expressive, and the color palette is bright and engaging. This approach creates a 2D Animated Corporate Video that is both playful and informative. The use of a cow as a robotic character is a creative choice that helps to inject humor into the video while also conveying the idea that Moogsoft is a powerful and intelligent tool.

The video's animation style and humor help to make a complex topic accessible and relatable. The video's visual style helps to communicate the message that Moogsoft is a solution that can help IT operators take back control of their time.

20. PagerDuty

PagerDuty is a platform that helps companies manage their real-time operations. The video is designed to showcase how PagerDuty helps companies stay prepared for anything.

Video Design - The video utilizes a minimalist design style with vibrant color palettes. Simple graphics, clean lines, and geometric shapes are combined to convey the message of efficiency, speed, and control. The graphics are bold and modern, which makes it a good 2D Animated Ad Design.

The visual design of the video successfully communicates the objective. The use of a clean, minimalist design creates a sense of trust and professionalism. The video's fast-paced editing, which includes a transition of dynamic geometric shapes, illustrates the importance of speed and agility for digital operations. The tone of the video is confident and reassuring, demonstrating the platform's effectiveness in handling critical situations.

21. Rx EDGE

Rx EDGE is a company that helps pharmaceutical brands reach patients in the pharmacy. The video is designed to demonstrate how Rx EDGE's Solutions at the Shelf program can reach millions of prospective patients.

Video Design - Solutions at the Shelf is a program that involves placing product information directly within the pharmacy. The video uses clean, simple graphics that mimic the style of a 2D Animated Software Videoe video. Flat colors and simple shapes are used to represent the pharmacy environment, the placement of the Solutions at the Shelf dispensers, and the product information they contain.

The video's simple design and clear, concise messaging emphasize the ease of use and effectiveness of the Solutions at the Shelf program. It clearly demonstrates how Rx EDGE can help pharmaceutical brands reach patients when healthcare is top of mind, ultimately leading to informed decisions and increased product awareness.

22. HR Acuity Simple 2D Animation Video

HR Acuity's 2D animated software video is a testament to less-is-more design. The simple yet effective graphics and smooth animation draw the viewer in, making complex issues easily digestible. The video highlights the costly repercussions of unresolved employee relations problems, establishing HR Acuity as the solution.

The clear, concise messaging resonates from the outset. HR Acuity is presented as an intuitive, streamlined platform for managing cases, conducting thorough investigations, and ultimately, preventing future problems. The video expertly builds trust through its clean aesthetics and positive messaging.

23. Freshdesk

This dynamic 2D animated software video uses bold colors and playful shapes to tell a compelling story about the challenges of data overload. The relatable scenario of a stressed support manager instantly grabs the viewer’s attention, creating a connection with the target audience.

This innovative software transforms complex customer data into digestible visuals. It offers a simple solution to a common problem, enabling teams to unlock valuable insights and improve customer relationships, making it a must-have tool for any business.

24. Segment

Segment is a powerful tool for gathering data from various sources, such as websites, mobile apps, and servers, then sending it to different destinations. This video is designed to help you understand how the company's technology can be used to track and analyze user behavior across multiple platforms.

Video Design - This 2D Animated Video Production uses colorful, simple animations and illustrations to demonstrate the technology. It features a clear, easy-to-follow visual representation of the data flow, which moves from the source through the platform to various destinations, such as marketing tools, analytics platforms, and more. This approach makes it simple to understand the technology and how it can be used.

The clean design and visuals contribute significantly to making the video both informative and engaging. The use of color and animation helps to capture the viewer's attention, while the straightforward approach makes it easy to follow the flow of information. This style is effective in simplifying complex data flows and showcasing the value of the solution. The video employs a neutral and objective tone, which emphasizes the technology's capabilities and its potential value to users. It highlights the technology's ease of use and its flexibility in connecting various sources and destinations, effectively communicating the company's message.

25. ManageEngine

In a world of increasing cyber threats and remote work complexities, Hexnode's 2D animated software video offers a refreshing approach to explaining IT solutions. The video’s opening scene of a chaotic office, bombarded with IT issues, instantly grabs attention. This clever hook resonates deeply with IT professionals facing similar challenges.

The subsequent demo of the Hexnode UEM dashboard isn’t just informative, it’s inspiring. The clean animation and vibrant visuals make even complex features appear user-friendly and accessible. The video leaves viewers wanting to experience the streamlined control and enhanced security that Hexnode promises.

26. 1Password

If you're a developer, you know how quickly passwords, keys, and credentials can become chaotic. 1Password offers a solution for effortless secure management, eliminating the juggling act. This 2D animated software video illustrates complex infrastructure streamlining with stylish animated graphics.

The video efficiently showcases 1Password's developer tools: generating SSH keys directly, auto-filling public keys in platforms like GitHub, and biometric authentication. The minimalist aesthetic, coupled with smooth transitions, brings focus to the core message: achieve security and speed across devices with 1Password.

27. Boyd

Boyd is the world's leading innovator in sustainable engineered material and thermal solutions. Their video is designed to highlight their commitment to innovation.

Video Design - The video starts with 2D Animated Branding that showcases their work in space exploration. The video uses a combination of 3D animated imagery and real-world footage to illustrate how they help their customers achieve ambitious performance targets.

The visual style of the video is sleek, modern, and engaging. The video's design and content clearly communicate their commitment to sustainability and innovation. The video narrative speaks to the success of their products, by showing their use across various industries. The overall tone of the video is professional and optimistic, conveying a sense of confidence in their ability to solve complex engineering challenges and support customers' success. The video highlights their deep expertise and experience, and their ability to bring new ideas to mass production.

28. UOB Minimal 2D Animated Video

This 2D animated software video exemplifies how to effectively present a complex financial product, the UOB LockAway Account, in a digestible format. The video begins by highlighting the rising threat of digital scams, instantly connecting with viewers' concerns. The animated transition of a dollar sign morphing into a fishhook is a brilliant visual metaphor, establishing the need for enhanced financial security.

UOB's solution is presented clearly and concisely, focusing on the account's key benefits: no limits, no fees, and enhanced security. The video uses motion graphics and simple, yet impactful, icons to emphasize the ease of accessing funds and the restrictions placed on withdrawals. This balance of accessibility and security is crucial to the account's appeal. The overall design, combined with positive music, creates an approachable and reassuring tone, encouraging viewers to explore the UOB LockAway Account.

29. Globitex

Globitex is a crypto-banking solution, allowing users to seamlessly integrate crypto transactions with traditional banking. The video demonstrates the ease of use, convenience and security of the EURO Wallet, highlighting its features and benefits.

Video Design - The video utilizes a clean and minimalist design style with 2D animated elements. Simple, yet engaging visuals, such as a bank building, a house, a gift, a car, and a Bitcoin coin, are used to illustrate the various ways the EURO Wallet can be used. Bright colors and clear graphics make the information accessible and easy to understand.

2D Animated Ad Video is a powerful tool for showcasing the product's core value proposition of providing secure and user-friendly access to cryptocurrency transactions within a traditional banking environment. The overall tone of the video is professional and reassuring, creating trust and confidence in the platform.

30. PerkinElmer Creative 2D Animation Video - Inspire action subtly

PerkinElmer's brand video is a compelling narrative of scientific exploration, juxtaposing historical achievements with the cutting-edge technologies of today. This 2D Animated Software Video creates a powerful emotional connection, underscoring PerkinElmer's legacy of pushing the limits of human understanding. The use of dynamic visuals and inspiring music effectively captures the company's commitment to accelerating scientific outcomes.

Through concise messaging and powerful visuals, the video highlights PerkinElmer's continuous dedication to innovation. It's a captivating example of how a brand video can inspire and inform without resorting to overt advertising.

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How to plan and optimize 2D Animated Software Videos?

Strategic Simplicity: "Marketing is a contest for people's attention." - Seth Godin. Advids leveraged this principle for a healthcare client. Their 2D animated software video, designed to explain a complex medical procedure, used clear visuals and concise messaging to capture and retain viewer attention, resulting in increased patient understanding and appointment bookings.

Actionable: Cut through the noise with clear, concise, and compelling visuals.

Targeted Messaging: "If you're talking to everybody, you're talking to nobody." - Ardath Albee. Advids used this insight for a cybersecurity client. Their 2D animated software video focused on a specific pain point for IT managers – data breaches. This targeted approach led to higher engagement from the desired demographic and generated qualified leads.

Actionable: Focus video messaging on specific audience segments and their needs.

Value-Driven Content: "Buffer was built on the premise of providing truly valuable content and then using social media as a distribution channel." - Leo Widrich. Advids embraced this approach for an educational software client. Their 2D animated software video offered practical tips for teachers using their platform, increasing user engagement and driving product adoption.

Actionable: Provide value to your audience through educational and informative content.

Innovative Differentiation: "Value innovation is created when companies align innovation with utility, price, and cost positions." - Renée Mauborgne. Advids applied this to a client in the crowded project management software market. Their 2D animated software video highlighted unique features through engaging visuals, differentiating them from competitors and driving market share growth.

Actionable: Showcase unique product features to stand out from the competition.

Choice and Focus: "The essence of strategy is choosing what not to do." - Roger L. Martin. Advids used this principle for a client launching a new mobile app. Instead of showcasing every feature, their 2D animated software video focused on the core value proposition, resulting in a clear and compelling message that resonated with early adopters.

Actionable: Prioritize key messages and avoid overwhelming the audience with information.

Why Advids for 2D Animated Software Video?

At Advids, we create high-quality, original 2D animated software videos that deliver exceptional results and propel your business forward. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision transforms into compelling and effective animation.

Transform Your Software with Engaging Animation:

Customized 2D Animated Software Video Solutions: From explainer videos showcasing your software's functionality to character animations bringing your brand to life, we tailor each project to your specific needs, style, and target audience.
Cutting-Edge 2D Animated Software Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression, highlighting your software's key features and benefits.
Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that engage viewers and drive action, making your software memorable and desirable.


Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 successful projects across various industries, we possess a deep understanding of what makes effective video content, including over 320 specialized 2D animated software videos.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through compelling animation. We've helped numerous software companies achieve their marketing goals through engaging 2D animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.


A Partnership Built on Collaboration and Communication:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Your input is invaluable throughout the entire process.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful 2D animated software videos that resonate with your viewers and achieve your objectives.


Ready to unlock the potential of 2D Animated Software Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 2D Animated Software Video?

A 2D animated software video is a digital Video Production that utilizes two-dimensional Animation Techniques to visually represent and explain software products or services. These videos typically showcase the software's user interface, features, functionalities, and benefits in an engaging and easy-to-understand manner.

2D animated software videos can be used for a variety of purposes, including marketing, sales, training, and customer support. They can be used to introduce a new software product, demonstrate its features, explain complex concepts, or provide step-by-step instructions on how to use the software.

What do top 2D Animated Software Videos have in common?

What makes 2D Animated Software Videos effective?

Compelling 2D animated software videos are driven by a design to simplify complex concepts and engage viewers. These videos make it easier for audiences to understand the functionality and benefits of software, leading to increased engagement and conversion rates.

Informative 2D animated software videos aim to educate viewers about the software's capabilities and how it can solve their problems or meet their needs. They often incorporate Storytelling techniques to make the video more captivating and memorable for viewers, resulting in a positive impact on Brand Awareness and customer satisfaction.

How long should your 2D Animated Software Video be?

Considerate 2D animated software videos are designed to Capture Attention and convey information effectively. The ideal length depends on the video's purpose and target audience, but it's generally recommended to keep videos concise and focused, avoiding unnecessary length that could lead to viewer disengagement.

Practical 2D animated software videos aim to deliver information efficiently and effectively. Short, focused videos are often more effective for social media platforms or quick introductions, while longer videos might be suitable for in-depth explanations or comprehensive tutorials.

How to create 2D Animated Software Videos?

Comprehensive 2D animated software video creation involves a systematic process that encompasses planning, production, and post-production stages. Each stage requires careful consideration and execution to ensure a high-quality and effective video.

Collaborative 2D animated software video creation aims to bring together a team of professionals with diverse skills and expertise. This includes scriptwriters, animators, Voiceover artists, editors, and marketers, working together to create a cohesive and engaging video that effectively communicates the software's value proposition.

Animated Videos: A Marketing Funnel Powerhouse

Awareness Stage (Top of the Funnel):

Here, the goal is to grab attention and spark curiosity. A short, visually engaging animated video acts like a movie trailer, introducing your software and its core Value Proposition without overwhelming the viewer. Imagine a vibrant animation showcasing a common user frustration, followed by a glimpse of your software providing a seamless solution.

Prospects are now exploring solutions. This is where you delve deeper, demonstrating how your software addresses their specific pain points. Consider a use case video: a project manager struggling with disorganized tasks, then finding relief and efficiency through your project management software. Explainer Videos that break down complex features into easily digestible visuals are also highly effective here.

Prospects are close to making a choice. Build Trust and confidence with testimonials. Imagine a satisfied customer, animated in a friendly style, sharing how your software boosted their productivity or solved a critical business challenge.

Keep customers engaged and happy! Onboarding videos, presented in a clear, step-by-step animation style, can guide users through initial setup and key features, reducing churn and fostering loyalty. Tutorial videos, demonstrating advanced functionalities, can further empower users and maximize the value they derive from your software.

2D Video Power: Engage and Convert

Humans are wired for stories. Instead of simply listing features, craft a narrative. Imagine a character, representing your target user, facing a challenge. Your software becomes the hero, guiding them to a successful resolution. This Emotional Connection makes your message memorable.

Interactive Elements:

Turn passive viewers into active participants. Imagine a video where viewers click to choose their industry, then see a tailored demonstration of your software's benefits specific to their field. Quizzes, polls, and branching narratives create a personalized experience, boosting engagement.

Clear Call to Action:

Don't leave viewers hanging. End your video with a clear instruction: Visit our website for a free trial, Download our e-book, or Contact us for a personalized demo. A/B test different calls to action to find what resonates best with your audience.

Personalized Content:

Tailor your videos to specific segments. A video for small business owners will have a different tone and focus than one for enterprise clients. This personalized approach shows you understand their unique needs, increasing engagement and conversion rates.

Targeted Distribution:

Share your videos strategically. LinkedIn might be ideal for B2B software, while Instagram could be better for a consumer app. Promote your videos through email marketing, targeted ads, and relevant industry websites to reach the right audience.

2D Animation: Your Product Launch Video Toolkit

2D animation offers a versatile toolkit for creating videos tailored to specific marketing goals.

• Explainer Videos: Introduce your software's core value proposition in a concise and engaging way. Think of it as your software's elevator pitch, brought to life with visuals.
• Brand Videos: Showcase your company's mission, values, and culture through animation. Build an emotional connection with your audience beyond just the product.

• Demo Videos: Provide a virtual tour of your software, highlighting key features and user interface. Imagine a guided walkthrough of your dashboard, showcasing its intuitive design and powerful functionalities.
• Tutorial Videos: Offer step-by-step instructions on specific tasks or workflows. Think of them as mini-training sessions, empowering users to get the most out of your software.
• Feature Videos: Focus on specific features or updates, emphasizing their value and benefits. Imagine a short animation highlighting a new integration that streamlines a common user workflow.

• Use Case Videos: Demonstrate how your software solves real-world problems for different customer profiles. Show a specific scenario, like a marketing team using your software to automate their social media campaigns and achieve better results.
• Testimonial Videos: Feature satisfied customers sharing their positive experiences. Build Trust and Credibility by letting your happy users do the talking.
• Comparison Videos: Position your software against competitors, highlighting its unique advantages. Use animation to visually compare features and benefits, making your software stand out.

Crafting Compelling Animated Stories

Start by deeply understanding your target audience. What are their pain points, challenges, and aspirations? What language do they use? What visuals resonate with them?

2. Identify the Problem:

Your story should begin by highlighting a relatable problem your audience faces. Imagine a small business owner struggling to manage their inventory manually. The frustration and inefficiency are palpable.

3. Introduce Your Software as the Solution:

Your software is the hero of the story. Show how it seamlessly addresses the problem and provides tangible benefits. The business owner discovers your inventory management software, and suddenly, their operations are streamlined, and they have more time to focus on growth.

4. Create a Narrative Arc:

Structure your video with a clear beginning, middle, and end. Introduce the problem, present your software as the solution, and conclude with a positive outcome and a call to action.

5. Use Emotional Triggers:

Connect with your audience on an emotional level. Show the relief and satisfaction the business owner experiences after implementing your software. Use visuals and music to evoke feelings of hope, excitement, and empowerment.

Brand Your Animation: A Visual Identity

Your 2D animated software video should be more than just informative; it should be a visual extension of your brand.

• Maintain consistency with your brand guidelines. If your brand is playful and modern, your animation style should reflect that. If your brand is sophisticated and corporate, your visuals should be more refined and professional.

• Use your brand's primary and secondary colors throughout the video. This creates a cohesive look and feel that reinforces brand recognition. Imagine a video using the same vibrant blues and greens as your website and logo.

• Select fonts that reflect your brand's personality. A tech company might use a sleek, modern font, while a creative agency might opt for something more playful and artistic. Ensure consistency with the fonts used in your other marketing materials.

• If using characters, design them in a style that aligns with your brand image. A software company targeting young professionals might use stylized, relatable characters, while a healthcare company might opt for more realistic and trustworthy figures.

• The video's tone and language should reflect your brand voice. Is your brand friendly and approachable or formal and authoritative? Ensure consistency across all your communication channels.

Animated Videos: Your B2B Sales Secret Weapon

The Power of 2D Animated Software Videos in B2B

In the competitive B2B landscape, 2D animated software videos offer a powerful way to Cut Through the Noise and connect with potential clients.

• Captivating visuals and engaging narratives make your brand memorable.
• Imagine a potential client scrolling through LinkedIn and encountering your vibrant animated video explaining your unique software solution. It's far more likely to grab their attention than a static text post.

• By clearly communicating your software's value proposition and sparking interest, Animated Videos can drive higher Lead Generation rates.
• A well-crafted video on your landing page can entice visitors to fill out a contact form or request a demo.

• Animation keeps viewers engaged, increasing their time spent interacting with your brand and message.
• A complex technical concept explained through animation is far more digestible and engaging than a lengthy white paper.

• By simplifying complex ideas, showcasing benefits, and Building Trust through testimonials, animated videos can boost sales.
• Imagine a sales team using an animated video during a presentation to clearly illustrate the ROI of your software solution.

• Animated videos provide a visually compelling and easily digestible way to educate prospects and customers about your software.
• Onboarding videos can significantly reduce support requests by guiding new users through the software's features and functionalities.

Showcase Your Software's Value with 2D Animation

Don't just tell, show. Use animation to visually demonstrate your software's most valuable features. Imagine showcasing your CRM's ability to automate email campaigns by animating a series of emails being sent out effortlessly.

Demonstrate Benefits:

Go beyond features and focus on the tangible benefits users will experience. Instead of just saying our software saves you time, show a character struggling with a manual task, then effortlessly completing it with your software, highlighting the time saved.

Illustrate Use Cases:

Present relatable scenarios that resonate with your target audience. Show how your software solves specific problems they face in their daily work. Imagine a video showcasing how your project management software helps a team collaborate effectively, meet deadlines, and stay organized.

Provide Real-World Examples:

Use data, case studies, or Testimonials to back up your claims. Show a graph illustrating the increased efficiency achieved by companies using your software, or feature a satisfied customer sharing their success story.

Emphasize Customer Success:

Highlight the positive impact your software has had on other businesses or individuals. Show how your software has helped customers achieve their goals, overcome challenges, or improve their bottom line.

Unlocking Video Success: Measuring Your Launch Impact

• Track the number of views, watch time, likes, comments, and shares to gauge audience interest.
• A high watch time indicates that viewers are finding your content engaging, while a low engagement rate might suggest that your video isn't resonating with your target audience.

Website Traffic and Conversions:

• If your video is embedded on your website or linked in your marketing materials, track the traffic it drives to your site.
• Monitor conversions like sign-ups, downloads, or purchases attributed to video views.

Lead Generation and Sales:

• Measure the number of leads generated and sales closed as a result of viewers watching your videos.
• Use tracking links or UTM parameters to attribute conversions accurately.

Customer Feedback:

• Gather feedback from customers who have watched your videos.
• Ask them for their opinions, suggestions, and how the videos influenced their perception of your software.
• This qualitative feedback can provide valuable insights.

Social Media Metrics:

• Monitor social media shares, comments, and mentions related to your videos.
• Analyze sentiment and engagement to understand how your audience perceives your content and brand.

2D Animation Production Pitfalls

While 2D animated software videos offer numerous benefits, the production process can present some challenges.

• It's crucial to establish clear goals for your video upfront.
• What do you want to achieve? Increased brand awareness? Lead generation? Sales conversions?
• Without a well-defined objective, your video may lack focus and fail to deliver results.

• Crafting a narrative that is both engaging and informative can be tricky.
• It's important to strike a balance between showcasing your software's capabilities and keeping viewers entertained.
• Consider working with a professional scriptwriter to develop a strong storyline.

• Ensuring a Consistent Visual Style throughout the video is essential for creating a professional and cohesive look and feel.
• This includes character design, animation style, color palette, and typography.

• Make your videos accessible to all viewers by incorporating captions, subtitles, audio descriptions, and other accessibility features.
• This not only expands your reach but also demonstrates your commitment to inclusivity.

• Creating high-quality 2D animated videos can be expensive.
• It's important to establish a realistic budget and explore cost-effective options without compromising quality.
• Consider using affordable animation software, leveraging free stock assets, or outsourcing specific tasks to freelancers.

Make Your Product Launch Video Accessible to All

Accessibility is crucial for ensuring that your videos can be enjoyed and understood by everyone, regardless of their abilities.

Captions and Subtitles:

Provide captions for all spoken dialogue and subtitles for any on-screen text or important audio cues. This allows viewers who are deaf or hard of hearing to follow along. You can easily add captions and subtitles using video editing software or online captioning services.

High-Contrast Colors:

Use color combinations that provide sufficient contrast between text, graphics, and background colors. This makes it easier for viewers with low vision to perceive the visual elements. WCAG (Web Content Accessibility Guidelines) provides specific recommendations for color contrast ratios.

Audio Descriptions:

Incorporate audio descriptions that narrate key visual elements for viewers who are blind or visually impaired. Audio descriptions provide context and understanding for those who cannot see the visuals. You can record audio descriptions yourself or hire a professional voiceover artist.

Screen Reader Compatibility:

Structure your video content and code in a way that is compatible with screen readers, assistive technology used by people who are blind or have low vision. This ensures that screen readers can accurately interpret and convey the video's content.

User Testing:

Conduct user testing with individuals with disabilities to gather feedback and identify any potential accessibility barriers. Their insights can help you create a more inclusive and user-friendly experience.

How 2D animated software video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications of 2D animation software.
2.Diversity Showcasing diverse visual styles, software features, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, focusing on software trials or demos.
7.Brand Alignment Determining video alignment with software brand message and identity, emphasizing its unique selling propositions.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D animated software video examples 2024, n=15000 videos within duration <3 minutes, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.