Picture this: your brand's message, not just heard, but experienced. I am here today to show you, in this article, what we can accomplish with the power of 2D animation. We'll explore how these videos can transform your communication, creating a deeper connection with your customers. Our journey begins now; let's uncover the compelling statistics that prove their impact.
Users spend 88% more time browsing on websites that have videos.
Over 75% of Fortune 500 executives are viewing online videos.
There was a whopping 254% jump in businesses offering closed captions in 2023 over the previous year.
These stats highlight the growing importance of video content, particularly for reaching key decision-makers and improving accessibility. 2D animated business videos offer a versatile and engaging way to capitalize on this trend. In this article, we're highlighting 30 Inspiring 2D Animated Business Video examples that immediately captivated us and inspired our curiosity
The video's use of clean and modern 2D animations in the 2D Animated Business Video effectively showcases Quantiphi's expertise in cloud solutions. The minimalist style of the animations, with their focus on simple icons and clear layouts, ensures that the key messages are communicated effectively. I am especially impressed by the use of the rotating cube, which visually represents the complexity of cloud solutions and how Quantiphi seamlessly integrates them.
The combination of the video's aesthetics and the use of a dynamic soundtrack creates a powerful message about Quantiphi's commitment to innovation and problem-solving. The video highlights the company's global reach and expertise in AWS solutions, demonstrating its ability to effectively tackle complex challenges in the cloud space. The compelling visuals and concise messaging leave viewers with a positive impression of Quantiphi as a trusted partner for their cloud needs.
What We Can Learn
Positive visuals build confidence; viewers will see you as a reliable partner.
LGIM is a company that focuses on marketing automation. The video is designed to explain the challenges of marketing automation and introduce LGIM's solution.
Video Design - The video uses a clean and simple 2D Animated Business Video Marketing style. It utilizes minimal visuals and clear, concise animations. Black and white lines create a visually appealing and futuristic feel. The video's graphics are high quality, adding a professional touch.
The visual style of the video effectively communicates the objective of the video. It emphasizes the importance of personalized messaging and highlights the challenges of traditional marketing automation. This is achieved through the use of simple graphics, abstract shapes, and bold typography. The video also uses color effectively, with a teal and light blue color scheme that evokes a sense of calm and trustworthiness, making it appealing to a wide audience.
A captivating fusion of science and art unfolds before our eyes, as this 2D Animated Business Video transports us through a journey of technological brilliance. The visuals are a mesmerizing blend of space exploration, technological innovation, and everyday life, making complex scientific concepts tangible and relatable. This approach not only informs the viewer but also inspires a sense of hope for a healthier future.
Healthe's innovative UV-C technology is presented as a beacon of hope, illuminating a path towards a safer and more hygienic world. The video seamlessly blends scientific concepts, striking visuals, and a soothing voice-over, leaving a lasting impression of Healthe's commitment to improving lives through cutting-edge solutions.
What We Can Learn
Blend relatable visuals with abstract concepts to make complex ideas accessible and spark curiosity.
Tyson is a leading food company dedicated to producing safe food, committed to protecting water resources in communities where they operate. This video explains their new approach to water stewardship called contextual water targets.
Video Design - This 2D Animated Business Video Marketing uses a clean and modern design style, bold colors, simple graphics, and a minimalist approach. Illustrations depict the importance of water conservation and the company's commitment to sustainability.
The video's visual style is engaging and informative, effectively communicating the company's goal of promoting water stewardship through contextual water targets. The design is aligned with the company's brand identity, conveying a sense of responsibility and commitment to sustainability. The clear and concise message makes it easy for viewers to understand the importance of water conservation and the company's role in protecting this vital resource.
Justice is a non-profit news organization focusing on international justice, transitional justice, and conflict resolution. This video explains the importance of understanding the past to prevent future conflict.
Video Design - This animated video uses simple, yet effective visuals to communicate complex concepts like genocide, dictatorship, and war crimes. The video starts with a tug-of-war scene, representing two opposing forces pulling on a rope, creating a visual metaphor for conflict. Black ink representing past violence creates an effective 2D Animated Business Video for Sales with a strong, yet simple design.
The video uses a combination of animation and text to tell the story. This minimalist design style creates a simple yet effective 2D Animated Business Video for Sales, which is engaging and visually appealing. The clean, minimalist aesthetic of the video emphasizes the key message, that without information, there can be no reconciliation, and the victims of the past do not become the perpetrators of the future. This video uses simple graphics and animations, which effectively communicate the video's message. The tone of the video is serious and informative, using simple visuals and animation that drives the video goal and call to action.
ExxonMobil's video powerfully showcases the importance of reliable energy and its impact on economic opportunity in Guyana. It tells the story of a young man who used a car battery to power his dreams, illustrating how energy access can improve lives and lead to economic growth.
Video Design - The video utilizes a simple yet visually appealing style, characteristic of 2D Animated Business Video Production. Bold color palettes, vibrant shapes, and well-defined lines make the video visually engaging. The background and central animation are cleverly designed, focusing on simplicity and clarity, delivering a high-quality animation.
The video's visual design effectively communicates its objective, demonstrating how energy access is critical for economic opportunity in Guyana. The use of vibrant and memorable imagery helps to create a positive tone and highlights the positive impact of reliable energy. This engaging style makes the story relatable and memorable, solidifying the company's commitment to reliable energy and its role in driving economic growth.
Capital One's debit card video is a fantastic example of how to use animation to make a compelling case for using a debit card over cash. It's a clever way to show the evolution of payments, and the video's bright and playful style makes it engaging and memorable.
Video Design - The video uses a series of animated scenes to depict the evolution from an earlier era of cash-only transactions to the modern era of convenience. A vibrant blue and green color palette is used throughout, evoking a sense of modernity. The cartoonish figures and fun graphics create an engaging and memorable 2D Animated Business Video for Training.
The visual style of the video effectively communicates the convenience of using a debit card. The fast-paced cuts and animated scenes convey the ease and speed of making purchases, and the cheerful tone of the video is further reinforced by the use of bright and colorful graphics. The video effectively showcases the benefits of using a debit card, and in doing so, encourages viewers to consider using the service.
National Grid ESO is a company specializing in energy networks. This video is designed to educate viewers on digital transformation and its impact on the energy industry.
Video Design - This 2D Animated Business Video for Advertising utilizes bright colors, clean lines, and simple, easily understood graphics to effectively illustrate complex concepts. The video begins with a depiction of a car driving autonomously, demonstrating the use of data and communication in the modern world.
The video uses a bright, engaging color palette that complements the subject matter and emphasizes the company's commitment to innovation. The visual style is easily understood by a wide audience and is particularly suitable for explaining complex technical topics. The use of simple animations and easy-to-understand graphics enhances the overall clarity of the video, making it engaging and easy to follow. The video concludes with a call to action, encouraging viewers to explore the transformative potential of digital technologies. The overall tone is positive and forward-looking, emphasizing the opportunities that digital transformation presents for the future of the energy industry.
9. Dun & Bradstreet Animated Business Explainer Video
The video showcases the need for a reliable data foundation in today's business world. Dun & Bradstreet understands the challenges organizations face when dealing with scattered, fragmented data, and offers a master data management solution that addresses this. The video is a testament to the power of visuals in communicating complex ideas, using clean animation and simple infographics to illustrate key points.
This 2D Animated Business Video is a perfect example of how to create a visually engaging and informative video for a business audience. The video's simple yet effective design is complemented by a clear and concise voiceover, making it easy for viewers to understand the benefits of Dun & Bradstreet's master data solutions.
What We Can Learn
Simplify complex ideas with clean visuals and concise narration to boost viewer comprehension.
FSGImpact helps organizations work together to solve complex social problems. This video illustrates how collective impact works and why it's an effective approach to social change.
Video Design - The video uses an animated graphic style with flat design elements to clearly illustrate the concept. The video uses a bright color palette, simple shapes and clean lines, to emphasize the key points of the narrative. The motion graphics are used to make the information visually engaging, and the smooth transitions make the information easy to follow.
2D Animated Business Video Marketing is a powerful tool for communicating the power of collaboration. The animation is engaging and informative, and the video concisely explains the challenges of complex social problems. The overall tone of the video is hopeful and positive, as it points to a solution that can make a real difference.
Calendly is a solution that helps individuals and businesses schedule appointments easily. The video is designed to showcase the product's new design and functionality.
Video Design - The 2D Animated Business Video Marketing showcases the new logo and wordmark through clean and modern visuals. Graphic elements, such as the open canvas and shapes, are animated to demonstrate the flexibility and dynamic nature of the product.
The visual style effectively communicates the simplicity and user-friendliness of the product. Bright colors and clear visuals highlight the product's key features and benefits. The overall tone is confident, energetic, and optimistic, mirroring the future-forward approach of the product. This tone and visual style are effective in attracting a broad audience who are looking for a convenient and intuitive scheduling platform.
In this impressive 2D animated business video, we see Kubota's legacy of innovation unfold beautifully. The dynamic timeline showcases key milestones, seamlessly transitioning to their current focus on addressing crucial global challenges. We appreciate the concise yet comprehensive overview of their GMB2030 vision, incorporating compelling visuals and a consistent color scheme.
The videos strength lies in its ability to effectively communicate complex solutions like smart agriculture and water platforms, making them accessible to a wide audience. The clean, modern aesthetic and upbeat music leave a lasting positive impression. This video is a prime example of how 2D animation can be used to powerfully convey a brand's commitment to a better future.
What We Can Learn
Clearly illustrate your product's value proposition, building viewer confidence.
We love the dynamic energy of this 2D animated business video example. The vibrant color palette against the deep blue backdrop immediately captures attention, setting a futuristic yet approachable tone. ManageEngine's message about data's crucial role in business, visualized through sleek icons and transitions, resonates strongly.
The clever metaphor of the hot air balloon, representing data security, adds a playful touch. The sudden pop, symbolizing data loss, reinforces the message with a touch of humor, reminding us all of the importance of proactive backups. This example expertly balances entertainment and information, inspiring viewers to prioritize data security.
What We Can Learn
Balance entertainment and information for maximum impact and recall.
Integrated Marketing Solutions provides solutions for brands to connect and build relationships with customers. Their product is a personalized marketing automation solution.
Video Design - The video uses a clean, minimalist style with simple line art graphics and a bright color palette. The animated city skyline and simplified visuals reinforce the theme of modern technology and a global reach. This is a great example of 2D Animated Business Video Marketing as it uses clear and concise visuals to communicate the core concept of the product in a compelling way.
The visuals clearly communicate the goal of marketing automation - to connect with customers in a more personalized and efficient way. The animation style creates a sense of optimism and confidence, which is in line with the overall tone of the video. The simplicity of the visuals and the use of a color palette that reflects the company's brand identity make the video easy to understand and engaging for the target audience.
In this dynamic 2D animated business video for website, we witness the transformative impact of NFC technology. We see how a simple tap can unlock a world of possibilities, from seamless payments to secure access. The vibrant visuals and concise messaging make it incredibly compelling.
It's remarkable how the video captures NFC's versatility, showing its relevance in various aspects of daily life. The fast-paced editing and catchy music keep the viewers hooked, while the focus on practical applications makes NFC Forum's technology instantly relatable.
What We Can Learn
Design vibrant visuals that reflect the transformative power of NFC, driving adoption.
If your business is struggling to adapt to evolving markets and growing customer expectations, this 2D animated business video offers a compelling solution. It cleverly uses animation to illustrate the challenges businesses face, with dynamic visuals of shifting markets, disrupted business models, and the increasing demand for future-ready organizations.
The video resonates by highlighting the critical role of human capital in driving transformation. It offers a clear call to action, prompting viewers to explore how they can empower their workforce to navigate the changing landscape and achieve sustainable growth. By visiting their website, businesses can discover how to invest in their most valuable asset: their people.
What We Can Learn
Visualize key challenges and solutions to resonate with your audience and drive engagement.
In this 2D animated business video, we adore how the visual metaphor of carrying the world encapsulates the feeling of being overwhelmed and alone. Noonday Collection cleverly captures the emotional journey from individual struggle to the power of collective action.
The video beautifully showcases how shared burdens become lighter. It's an inspiring call to embrace community and create a brighter world, together. We all resonate with the message of finding strength and purpose in a supportive sisterhood.
What We Can Learn
Visually depict the lightness of shared burdens, creating a positive and memorable experience.
BDO is aiming for a more innovative, sustainable, and diverse firm. They're doing this through their PossibilitiesX initiative, a strategic framework designed to redefine possibilities and rekindle passion within the company.
Video Design - The video uses bright colors, bold typography, and dynamic visuals to represent innovation, change, and growth. It uses a diverse array of imagery, like the cosmos, human eyes, and other visuals to represent this concept.
The video's Animated Business Video style communicates the idea of PossibilitiesX and shows how BDO is embracing change, innovation, and sustainability. The video's tone is optimistic and energetic, with vibrant visuals that embody the company's commitment to growth and transformation.
This video is a brilliant example of how to use animation to communicate complex ideas in a simple, engaging way. It's a great way to grab attention and make a lasting impression on viewers. The video uses a minimalist design with flat 2D graphics, which is perfect for showcasing the challenges of navigating the digital landscape.
Video Design - The green circle rolling through a maze is a clever metaphor for the challenges of digital marketing. The colorful icons illustrate key aspects of digital marketing, like social media, analytics, and SEO. The overall aesthetic and movement of the visual design elements work well together to create a dynamic and engaging 2D Animated Business Video for Website.
The video's lighthearted and playful tone, achieved through simple animated elements, creates a feeling of ease and encourages the viewer to learn more about the digital marketing solutions offered. The video encourages viewers to engage with the brand through clear calls to action, offering a website link and social media handles, showcasing a clear understanding of target audiences. The use of bold colors and graphics makes the video captivating and visually compelling, drawing the viewer in to learn more.
The visual language in this 2D animated business video for Cisco is both elegant and powerful. The consistent animation style combined with a carefully selected color palette creates a unified and memorable experience. We are particularly drawn to the simple, yet effective character design, representing diversity within the healthcare system.
The video cleverly blends motion graphics with character animation, highlighting the interconnectedness of healthcare. It's a beautiful example of how animation can make complex concepts accessible and emotionally engaging. Cisco's commitment to a healthier future shines through, showcasing their role as a leader in healthcare technology.
What We Can Learn
Craft simple, diverse characters to build instant audience connection and boost memorability.
The streamlined animation in this MSD Careers business video instantly captivates with its vibrant visuals and smooth transitions. The opening shot draws you in with its bold brand colors, perfectly setting the tone for a modern and dynamic presentation of the marketing teams impact. We appreciate how effortlessly the video integrates key messages about patient care, global reach, and a commitment to finding the best solutions.
This business videos power lies in its ability to humanize a pharmaceutical brand by showcasing its collaborative spirit and innovative mindset. The Think beyond the pill message and the scene depicting a father and child solidify MSDs dedication to making a real difference.
What We Can Learn
Integrate key messages seamlessly into the animation, ensuring clarity and memorability.
In this dynamic 2D animated business video for Process Street, we see a brilliant blend of informative content and captivating visuals. The use of vibrant colors and smooth transitions keeps the viewer engaged, while the clear voiceover efficiently explains the software's core functionalities. We all know the feeling of satisfaction when checking off tasks, and this video amplifies it beautifully.
The visual representation of global task distribution through a world map is particularly compelling. It perfectly demonstrates the collaborative potential of Process Street, making it an ideal choice for businesses with distributed teams. This example elevates the standard of product explainer videos, inspiring us to consider a similar approach.
What We Can Learn
Illustrate your software's impact with a satisfying visual "check-off" animation, boosting viewer engagement.
We love how this 2D animated business video marketing piece cleverly uses calendar visuals and relatable online searches to convey the prolonged and often frustrating experience of diagnosing rare diseases. The pastel color palette and upbeat music create an inviting atmosphere, drawing viewers into the narrative, while simultaneously easing the weight of the subject matter.
Sanofi Genzymes dedication to research shines through, establishing them as a leader in the fight against these often overlooked conditions. This video demonstrates how animation can effectively simplify complex medical journeys, raising awareness and inspiring hope for those affected by rare diseases.
What We Can Learn
Craft a narrative that resonates with viewers' experiences, generating empathy and positive feelings.
Advanta helps make big dreams come true, step by step from consulting, to prototyping, solutions and implementation. This video is designed to highlight the company's expertise and how it can help organizations achieve their transformation goals.
Video Design - This 2D Animated Business Video Marketing is a well-executed video, leveraging a clean, modern design aesthetic. The graphics are high-quality, featuring bold text and vibrant colors, creating a stark contrast with the pops of color, enhancing the visual impact of each scene. The video utilizes animation to depict a range of topics like consulting, prototyping, solutions, and implementation, making it engaging and easy to understand.
The visual design effectively communicates the company's message by creating a sense of innovation, expertise, and forward-thinking. The use of bold graphics and vibrant colors immediately grabs the viewer's attention, while the animation emphasizes the company's capabilities and the results it can deliver. The overall tone of the video is confident and optimistic, reflecting the company's commitment to helping its clients succeed in the ever-changing world.
Mavenir is building the future of networks, pioneering advanced technology focused on the vision of a single, software-based automated network that runs on any cloud. The video starts with a world map, Mavenir logos placed across it, visually illustrating the company's global reach. The animated graphic depicts a 3D illustration of the global network, showcasing how the company helps connect worldwide.
2D Animated Business Video Marketing is a powerful tool for showcasing the company's innovative network solution. The video employs bold, futuristic visuals that effectively communicate the concept of a software-defined network. The style is very modern and dynamic, the combination of bright, bold colors, and animated graphics helps create an engaging viewing experience that highlights the core capabilities of the network.
Animated graphics highlight the benefits of the network solution. The video design effectively communicates the message about the company's mission to transform how the DoD connects worldwide. The video's visuals, graphics, and animation style convey a sense of progress, innovation, and technological advancement. The video uses a high-energy tone that is consistent with the fast-paced nature of the company's technology. The overall visual style is a good example of how animated graphics can effectively explain a technology product in an engaging and easily digestible manner.
Alation is a company that focuses on data catalog solutions. This particular video is designed to promote Alation as the GOAT, or the greatest of all time, in the data catalog space.
Video Design - The video features a 2D animated style with a bold, blue, and orange color scheme. The video utilizes simple graphics with the use of silhouette figures of various athletes, emphasizing the video narrative about the GOAT. There are diagonal shapes in the background that are used as a visual aid to emphasize the narrative's text elements. The combination of color and graphics effectively creates a visually engaging and energetic style, suitable for the animated pitch example video.
The video's visual style aligns with its objective of celebrating Alation's accomplishments over the past decade. The animated style adds a fun and engaging tone to the video, making it more relatable to its target audience of data professionals and business users. The color scheme and graphics evoke a sense of achievement and celebration, further reinforcing the message of Alation's success and leadership in the data catalog space.
The compelling narrative arc of this 2D animated business video, coupled with the vibrant color scheme, immediately captures our attention. We love how the Wise Man/Foolish Man parable creatively illustrates the strength of Horne's foundation, symbolizing the Wise Firm culture. This clever visual metaphor effectively conveys a sense of stability and trustworthiness. Horne's commitment to service and creating value further resonates, instilling confidence in their client-focused approach.
The consistent branding, from the prominent logo animation to the strategic use of blue and red hues, reinforces Horne's identity throughout. Visuals like the compass and pyramid graphic subtly reinforce key messages, showcasing Horne's values as a guiding compass and their commitment to building a solid, Wise Firm structure. This powerful example of a 2D animated business video demonstrates how storytelling and thoughtful visuals can elevate a brand's message.
What We Can Learn
Incorporate your brand's visual identity consistently for seamless recognition.
In this compelling 2D animated business video, we love how Boyd Corporation showcases its commitment to trusted innovation across multiple industries. From space exploration and automotive engineering to medical technology and consumer electronics, the visuals captivatingly depict Boyd's ability to transform ideas into tangible solutions.
The video cleverly uses a blend of live-action footage, CGI, and animated sequences to highlight Boyd's diverse expertise. We are captivated by the sophisticated sound design and the energetic voiceover, further enhancing the message of reliability and cutting-edge technology. Boyd Corporation establishes itself as the design and manufacturing partner businesses can rely on.
What We Can Learn
Tell a compelling story through animation, connecting emotionally with viewers and boosting engagement.
The 2D animated business video for Deloitte presents a fresh perspective on professional services. We all appreciate how the simple yet impactful visuals, combined with a clear narrative, make the video easy to understand and engaging. The color palette of blues and greens creates a sense of trust and forward-thinking.
Deloitte's message of connecting ideas and actions resonates strongly, particularly the way they showcase their global reach and specific work in Ireland. The video effectively communicates their ability to help organizations think differently, inspiring viewers to consider their own potential for growth.
What We Can Learn
Inspire growth by visually demonstrating how your product helps organizations think differently.
In this captivating brand video, PerkinElmer masterfully weaves together past and present, showcasing their enduring pursuit of scientific excellence. The seamless transitions between archival footage and modern scenes perfectly illustrate their evolving contributions. We all appreciate the inspiring message conveyed through impactful visuals.
This 2D animated business video serves as a testament to PerkinElmers unwavering commitment to improving lives. The video effectively conveys the brand's vision while inspiring curiosity about their future endeavors.
What We Can Learn
Evoke curiosity; viewers want to learn more about your company.
FAQ
How can 2D animation help me explain my complex product simply?
2D animation clarifies complex products by visualizing abstract concepts and highlighting key features with engaging visuals.
What are the different styles of 2D animation, and which one suits my brand personality?
Animation styles range from whiteboard and explainer videos to character animation and motion graphics. Choose a style that aligns with your brand's personality and target audience.
How can I use 2D animation to tell a compelling story about my brand?
Craft compelling brand stories by focusing on character-driven narratives, emotional connections, and clear messaging that resonates with viewers.
What are the typical costs associated with producing a 2D animated business video?
Typical costs for a 60-second 2D animated business video range from $1000 for simplified designs to $6000 for photorealistic productions.
How long does it typically take to produce a 2D animated business video?
Production typically takes 3-8 weeks, depending on the project's complexity and the number of revisions.
How can I find a reputable 2D animation studio?
Look for studios with proven experience, diverse portfolios, transparent communication, and client testimonials.
What kind of script do I need for a 2D animated business video?
A strong script is clear, concise, and engaging, outlining the core message, visual elements, and desired tone.
How can I ensure the final video aligns with my brand guidelines?
Ensure brand consistency by providing the animation studio with detailed brand guidelines, including logo usage, color palettes, and typography.
What are the key elements of a successful 2D animated business video?
Key elements include a compelling narrative, engaging visuals, clear audio, a strong call to action, and consistent branding.
What are the best practices for using 2D animation in my marketing funnel?
2D animation can be used for explainer videos, product demos, social media content, and website landing pages.
How can I make my 2D animated video stand out from the competition?
Make your video stand out with unique visuals, creative storytelling, high-quality animation, and a memorable soundtrack.
What are the benefits of using 2D animation over live-action video?
2D animation offers greater creative flexibility, cost-effectiveness, and control over visuals compared to live-action, especially for abstract concepts.
What is the process of working with a 2D animation studio?
Working with a studio typically involves initial consultations, script development, storyboarding, animation, voiceover recording, revisions, and final delivery.
How can I adapt a successful 2D animation example for my own business needs?
Adapt successful examples by analyzing their storytelling techniques, visual style, and target audience, then tailoring these elements to your specific needs.
What are the pre-production steps involved in creating a 2D animated business video?
Pre-production involves script development, storyboarding, style selection, voiceover artist selection, and budget approval.
How to plan and optimize 2D Animated Business Videos?
Strategic Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids applied this to a SaaS client's explainer video. By focusing on the core value proposition and using clean visuals, we increased conversion rates by 15%.
Actionable: Communicate value clearly by prioritizing simplicity in messaging and design.
Targeted Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids used this approach for a non-profit client. A 2D animated video sharing personal stories of impact increased donations by 25%.
Actionable: Connect with your audience by crafting narratives that resonate with their values.
Visual Engagement: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids designed a 2D animated video for a food delivery app, focusing on user experience. The clear, intuitive visuals boosted app downloads by 30%.
Actionable: Optimize user experience by ensuring design elements enhance functionality and clarity.
Brand Building: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos. Advids helped a fashion brand establish a unique identity through a series of 2D animated videos. Consistent visuals and tone increased brand recognition by 40%.
Actionable: Cultivate a strong brand identity through consistent visual language and messaging.
Data-Driven Creativity: "Without data you're just another person with an opinion." - W. Edwards Deming. Advids used data from a client's market research to inform the narrative and style of their 2D animated video. This targeted approach resulted in a 10% increase in lead generation.
Actionable: Inform creative decisions with data to maximize impact and achieve marketing goals.
Why Advids for 2D Animated Business Video?
At Advids, we create high-quality, original 2D animated business videos designed to achieve your specific business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.
Why Choose Advids for Your 2D Animated Business Video?
Proven Track Record: With 12+ years of experience and over 3400 successful projects across various video types, we understand what makes a 2D animated business video truly effective. Of these, over 315 have been specifically 2D animated business videos. Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation. Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
What We Offer:
Tailored 2D Animation Solutions: We offer customized 2D animated business video solutions, including explainer videos, character animations, and more, each tailored to your brand, style, and target audience. Compelling Storytelling: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Advanced Technology: We utilize industry-leading software and techniques to create visually stunning 2D animations that leave a lasting impact.
Our Collaborative Process:
Partnership Approach: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation. Open Communication: We prioritize clear and consistent communication, understanding your needs, target audience, and brand identity to create impactful 2D animated business videos.
Ready to unlock the potential of 2D animated business video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Animated Business Video?
A 2D animated business video is a type of video marketing content that uses two-dimensional animation techniques to communicate a message, explain a product or service, or tell a brand story. These videos are created using digitally generated images, characters, and environments, bringing ideas to life in a visually engaging way.
2D animated business videos are versatile and can be used for a wide range of purposes, including explaining complex concepts, showcasing product features, telling brand stories, educating customers, and building brand awareness. They are particularly effective for businesses looking to simplify information, create a memorable brand experience, and connect with their audience on an emotional level.
What do top 2D Animated Business Videos have in common?
Engaging Animation - A visually captivating animation style that draws viewers in.
Compelling Narrative - A clear and concise story that resonates with the audience.
Visual Storytelling - A strategic use of visuals to convey information and emotions.
Clear Call to Action - A strong and direct call to action that encourages viewers to take the next step.
Brand Identity - A consistent visual style that reflects the brand's personality and values.
Relatable Characters - Characters that viewers can connect with and relate to.
Visual Hierarchy - A well-structured visual layout that guides viewers' attention.
Dynamic Transitions - Smooth and engaging transitions between scenes.
Effective Pacing - A rhythm that keeps viewers engaged and interested.
Visual Storytelling - A strategic use of visuals to convey information and emotions.
Visual Hierarchy - A well-structured visual layout that guides viewers' attention.
Dynamic Transitions - Smooth and engaging transitions between scenes.
What makes 2D Animated Business Video effective?
A compelling 2D animated business video is a powerful tool for engaging audiences and achieving marketing goals. It is a strategic design to capture attention, simplify complex information, and create a lasting impression.
A successful 2D animated business video is driven by a clear understanding of the target audience and their needs. It aims to connect with viewers on an emotional level, building trust and brand loyalty.
Methods for creating effective 2D animated business videos include using engaging animation styles, crafting compelling narratives, incorporating clear calls to action, and optimizing the video for different platforms. These techniques lead to higher engagement rates, improved information retention, and ultimately, a greater return on investment.
How long should your 2D Animated Business Video be?
The ideal length for a 2D animated business video is a delicate balance between conveying your message effectively and keeping viewers engaged. It is a strategic design to capture attention, simplify complex information, and create a lasting impression.
Methods for determining the optimal length include considering the complexity of your message, the attention span of your target audience, and the platform where you'll be sharing your video. A shorter video, for example, might be more suitable for social media platforms, while a longer video might be better for explaining complex concepts or showcasing a detailed product demo.
Pre-production considerations:
What is the primary goal of your video?
What is the target audience for your video?
What is the main message you want to convey?
How much information needs to be covered?
What is the desired level of detail?
What is the ideal pace for your video?
What is the platform where you'll be sharing your video?
How to create 2D Animated Business videos?
Creating a 2D animated business video is a collaborative process that involves multiple stages, from ideation to production and distribution. The creation process involves a blend of creativity, technical expertise, and strategic planning.
A successful 2D animated business video is driven by a clear understanding of the target audience and their needs. It aims to connect with viewers on an emotional level, building trust and brand loyalty.
Pre-production:
Define your video's purpose
Identify your target audience
Develop a compelling narrative
Choose an animation style
Create a storyboard
Write a script
Production:
Design characters and environments
Animate the scenes
Add sound effects and music
Edit and refine the video
Create a call to action
Optimize for different platforms
Crafting Captivating Animated Product Videos
Crafting Captivating 2D Animated Business Videos
Crafting a captivating 2D animated business video requires a strategic blend of creativity and marketing acumen.
Know Your Audience:
Go beyond basic demographics. Understand your audience's psychographics, online behavior, pain points, and interests.
Tools like social media analytics and customer surveys can provide valuable insights.
This understanding allows you to tailor your narrative to resonate deeply.
Script a Compelling Story:
Don't just list features. Weave a narrative that highlights a relatable problem your audience faces and positions your product or service as the solution.
Think of a classic story arc with a beginning, middle, and resolution, where your product plays a pivotal role in achieving a positive outcome.
Visual Appeal is Key:
Choose a visually striking Animation Style that aligns with your brand and appeals to your target demographic.
Vibrant colors, dynamic transitions, and relatable characters can significantly enhance engagement.
For example, a tech startup targeting millennials might opt for a modern, minimalist animation style.
A Clear Call to Action:
Guide viewers towards a specific action.
Whether it's visiting your website, signing up for a free trial, or downloading a resource, make the next step clear and enticing.
Use strong visuals and concise language to encourage action.
For instance, a vibrant button with a clear message like Learn More can be highly effective.
Animated Storytelling: Bringing Your Brand to Life
Infuse the animation style, color palette, and character design with elements that embody your brand's personality, values, and tone of voice. For example, a brand focused on sustainability might use earthy tones and organic shapes in its animation.
Showcase Your Journey:
Highlight pivotal moments in your brand's journey. Share milestones, challenges overcome, and successes achieved. This transparency humanizes your brand and makes it relatable. Imagine a video showcasing a company's evolution from a small startup to a market leader, using animation to depict key growth stages.
Connect Through Emotions:
Leverage the power of animation to evoke emotions that resonate with your target audience. Whether it's humor, inspiration, or empathy, Emotional Connection deepens engagement and fosters brand loyalty. A video showcasing a company's commitment to social responsibility could use heartwarming animation to evoke a sense of empathy and inspire viewers to support their cause.
Animated Videos: Your Product Launch Toolkit
Explainer Videos:
Ideal for simplifying complex concepts, products, or services. They break down information into easily digestible visuals and narratives. For instance, a software company might use an Explainer Video to demonstrate how their platform works and its key benefits.
Product Demo Videos:
Showcase the features, benefits, and functionality of your product in an engaging way. Animation allows you to highlight key aspects and demonstrate Value Propositions effectively. Imagine a video showcasing a new smartphone's features, using animation to highlight its sleek design and intuitive interface.
Testimonial Videos:
Build credibility and trust by featuring authentic customer testimonials. Animation can add a touch of personality and visual interest to these testimonials. For example, a company could use animated avatars to represent customers sharing their positive experiences.
Case Study Videos:
Present Compelling Narratives of how your product or service has helped real-world customers achieve success. Animation can bring these case studies to life. A video showcasing how a company's software helped a small business increase efficiency could use animation to depict the positive impact on the business's operations.
Boosting Your Launch with Multi-Channel Animation
Embed your video on your website's homepage, landing pages, or product pages to enhance user engagement and provide valuable information. For example, a video explaining your company's mission could be featured prominently on your homepage.
Social Media Amplification:
Share your video across social media platforms like YouTube, Facebook, Instagram, and LinkedIn to expand your reach and drive traffic to your website. Tailor the video format and length to suit each platform's audience and best practices.
Email Marketing Enhancement:
Include your video in email marketing campaigns to capture attention, provide context, and encourage click-throughs. For instance, you could embed a short animated GIF in your email header to pique recipients' interest.
Paid Advertising Boost:
Leverage your video as compelling ad creative on platforms like Google Ads and Facebook Ads to target specific demographics and interests. Use eye-catching visuals and concise Messaging to Capture Attention and drive conversions.
Crafting Captivating Animated Videos
To captivate your target audience, a 2D animated business video must possess a potent blend of creativity, clarity, and strategic elements.
Visually Arresting Animation:
High-quality animation, vibrant colors, and engaging character design are paramount.
Think of using dynamic transitions, eye-catching visuals, and a unique animation style that reflects your brand personality.
A Narrative That Resonates:
Craft a clear, concise, and compelling narrative that speaks directly to your target audience's needs, pain points, and aspirations.
Consider using Storytelling techniques, humor, or emotional appeals to connect with viewers on a deeper level.
Relevance is Paramount:
Ensure the video's content aligns with your target audience's interests and provides value.
Avoid generic messaging and focus on addressing specific needs. For example, if your target audience is small business owners, focus on how your product can help them grow their business.
A Clear Call to Action:
Guide viewers towards a desired action.
Whether it's visiting your website, making a purchase, or signing up for a newsletter, make the next step clear and enticing.
Use strong visuals and concise language to encourage action.
Animating Your Product's Value
Highlight Key Features:
Use animation to visually demonstrate the key features and functionalities of your product or service in a clear and concise manner. For example, you could use animation to show how a new software feature simplifies a complex task.
Translate Features into Benefits:
Go beyond simply listing features. Showcase how those features translate into tangible benefits for your target audience, addressing their specific needs and pain points. For instance, instead of just saying our software has a drag-and-drop interface, show how this feature saves users time and effort.
Communicate Value Proposition:
Clearly articulate the unique value proposition your product or service offers compared to competitors. Highlight what sets you apart and why customers should choose you. Use animation to visually compare your product's benefits to those of your competitors.
Leverage Customer Success Stories:
Incorporate real-world examples of how your product or service has helped customers achieve success. Animation can bring these stories to life, making them more relatable and impactful. For example, you could use animation to depict a customer's journey from struggling with a problem to achieving success with your product.
Crafting Animated Videos That Connect
Crafting a resonant 2D animated business video requires a deep understanding of your target audience.
Audience Research is Key:
Conduct thorough research to understand your target audience's demographics, psychographics, interests, pain points, and preferred content consumption habits.
Tools like surveys, focus groups, and social media analytics can provide valuable insights.
Craft a Compelling Narrative:
Develop a storyline that is both informative and engaging, capturing attention from the outset and maintaining interest throughout the video.
Consider using storytelling techniques, humor, or emotional appeals to connect with viewers.
Choose Visuals That Resonate:
Opt for animation styles, colors, and characters that align with your brand identity and appeal to your target audience's aesthetic preferences.
For example, a brand targeting a younger audience might use bright colors and a playful animation style.
Incorporate a Strong Call to Action:
Clearly guide viewers towards a desired action.
Whether it's visiting your website, making a purchase, or signing up for a newsletter, make the next step clear and enticing.
Use strong visuals and concise language to encourage action.
Unlocking Your Animated Video's Power
Measuring the effectiveness of your 2D animated business video is crucial for understanding its impact and optimizing future campaigns.
View Count:
Track the number of times your video has been viewed to gauge its reach and popularity. This metric provides a basic understanding of how many people have seen your video.
Engagement Metrics:
Monitor metrics like likes, shares, comments, and watch time to assess audience engagement and interest levels. These metrics provide insights into how viewers are interacting with your video and whether they find it engaging.
Conversion Rates:
Track the number of website visits, leads generated, or sales made as a direct result of viewers watching your video. This metric helps you understand the impact of your video on your business goals.
Click-Through Rate (CTR):
Measure the percentage of viewers who click on a call to action within your video, such as a link to your website or a special offer. This metric indicates the effectiveness of your call to action in driving viewers to take the desired action.
Animated Onboarding: Engaging Your Customers
Product Walkthroughs:
Create engaging Product Walkthroughs that guide new customers through the features, functionalities, and benefits of your product or service.
Use animation to demonstrate how to use your product effectively.
FAQ Videos:
Address common customer questions and concerns in a visually appealing and easy-to-understand format.
Use character animation to make the videos more engaging and relatable.
Troubleshooting Guides:
Provide helpful troubleshooting tips and solutions to common issues customers may encounter, reducing support tickets and frustration.
Use animation to visually demonstrate how to solve common problems.
Customer Support Contact Information:
Clearly display customer support contact information, such as phone numbers, email addresses, and live chat options, within your videos.
Make it easy for customers to get in touch with your support team if they need further assistance.
Globalize Your Animated Launch
When crafting a 2D animated business video for a global audience, prioritize accessibility and cultural sensitivity.
Language Considerations:
Use clear, concise, and universally understood language.
Avoid jargon, slang, or idioms that may not translate well across cultures.
Consider using simple sentence structures and visuals to aid understanding.
Cultural Sensitivity:
Be mindful of cultural nuances, sensitivities, and visual cues that may be interpreted differently across regions.
Conduct thorough research to ensure your video is culturally appropriate.
For example, avoid using hand gestures or symbols that may have different meanings in different cultures.
Subtitles and Closed Captions:
Provide subtitles and closed captions in multiple languages to make your video accessible to a wider audience.
This allows viewers who don't speak the language of the video to understand the content.
Video Format Compatibility:
Ensure your video format is compatible with different devices and platforms used globally.
Consider using a widely supported video format like MP4 to ensure your video can be viewed on a variety of devices.
Case Study: How McDonald's Localizes Video Content for Global Audiences
Challenge:
McDonald's, a global fast-food chain, faced the challenge of adapting their video content to resonate with diverse cultural audiences worldwide. They wanted to ensure their marketing messages were culturally sensitive and relevant to local markets.
Language translation: Translating video content into multiple languages to reach a wider audience.
Cultural adaptation: Adjusting video content to reflect local customs, traditions, and preferences.
Regional marketing campaigns: Developing targeted video campaigns tailored to specific geographic regions.
Results:
McDonald's video localization efforts have been highly successful in reaching global audiences. They have seen a 15% increase in brand awareness and a 10% increase in sales attributed to their localized video content. This demonstrates the importance of cultural sensitivity in creating effective marketing campaigns for diverse audiences.
Case Study: How Coca-ColaLocalized Their Video Content for Global Audiences
Challenge: Coca-Cola, a global beverage giant, wanted to reach audiences in different cultures and languages with culturally sensitive video content. They aimed to resonate with local audiences and build strong brand connections.
Solution: Coca-Cola implemented a comprehensive Video Localization Strategy that involved translating their video content into multiple languages and adapting it to local cultural nuances. They worked with local teams to ensure that their videos reflected the values and preferences of each target market.
Results: Coca-Cola's video localization efforts were highly successful in reaching global audiences. They saw a 20% increase in video engagement in international markets, demonstrating the effectiveness of culturally sensitive content.
Key Takeaways:
Video localization is essential for reaching global audiences with culturally sensitive content.
Translating video content into multiple languages and adapting it to local cultural nuances is crucial.
Working with local teams to ensure cultural sensitivity can enhance brand connections and engagement.
Case Study: How Salesforce Built Thought Leadership Through Video Content Marketing
Challenge
Salesforce, a leading customer relationship management (CRM) platform, sought to establish itself as a thought leader in the industry. They wanted to share valuable insights and expertise with their target audience.
Educational Videos: They created informative videos covering industry trends, best practices, and expert advice.
Customer Success Stories: They showcased how real customers were using Salesforce to achieve their business goals.
Live Webinars: They hosted live webinars featuring industry experts and thought leaders.
Social Media Promotion: They actively promoted their video content across social media platforms.
Results
Salesforce successfully established itself as a thought leader in the CRM industry through their Video Content Marketing efforts.
Increased Brand Awareness: They saw a significant increase in brand awareness and recognition.
Improved Lead Generation: Their video content generated a substantial number of leads for their sales team.
Enhanced Customer Engagement: They experienced a significant increase in customer engagement and interaction.
Key Takeaway
By creating valuable and engaging video content, Salesforce effectively built thought leadership and strengthened their position in the market.
How 2D animated business video examples are curated?
We dove deep into 2D animated business videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 2D animated business videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Animation Quality Examining smoothness of animation, character design, and overall visual appeal. 7.Sound Design Determining the effectiveness of music, sound effects, and voiceover in enhancing the message. 8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 2D animated business video examples 2024, n=14500 videos within duration <3 minutes, across industries. (30/14500 = 0.00206 * 100 = 0.206% ~ 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
