30 Persuasive 2D Animated Business Video Examples To Drive Conversions

Imagine this a goldfish has a better attention span than your average online customer. Crazy, right? In today's digital whirlwind, grabbing attention is like catching lightning in a bottle. But don't worry, there's a secret weapon top companies are using to make a splash 2D animated business videos. They're not just trendy they're incredibly effective. Want to see the proof? The numbers don't lie.

• Users spend 88% more time browsing on websites that have videos.
• Over 75% of Fortune 500 executives are viewing online videos.
• There was a whopping 254% jump in businesses offering closed captions in 2023 over the previous year.

These stats highlight the growing importance of video content, particularly for reaching key decision-makers and improving accessibility. 2D animated business videos offer a versatile and engaging way to capitalize on this trend. Let's dive in and explore 30 Eye-catching 2D Animated Business Video examples to unlock actionable insights and elevate your video marketing game.

1. Quantiphi 2D Animated Promo Video

This 2D Animated Business Video for Quantiphi seamlessly blends vibrant 2D graphics with a captivating narrative, showcasing their cloud expertise and problem-solving prowess. The video hooks viewers instantly with its energetic soundtrack and minimalist design, setting the stage for a journey through Quantiphi's core services, visualized through concise icons. The 3D rotating cube, morphing into Quantiphi's logo, is a striking visual metaphor for the transformative power they offer businesses.

Quantiphi's partnership with AWS is highlighted brilliantly, with elegant transitions showcasing their proficiency across multiple platforms. The call to action is clear and concise, prompting viewers to learn more and connect. The video's modern aesthetic, combined with its informative yet engaging style, leaves a lasting impression, making it an excellent example of impactful brand storytelling.

2. LGIM

LGIM is a company that focuses on marketing automation. The video is designed to explain the challenges of marketing automation and introduce LGIM's solution.

Video Design - The video uses a clean and simple 2D Animated Business Video Marketing style. It utilizes minimal visuals and clear, concise animations. Black and white lines create a visually appealing and futuristic feel. The video's graphics are high quality, adding a professional touch.

The visual style of the video effectively communicates the objective of the video. It emphasizes the importance of personalized messaging and highlights the challenges of traditional marketing automation. This is achieved through the use of simple graphics, abstract shapes, and bold typography. The video also uses color effectively, with a teal and light blue color scheme that evokes a sense of calm and trustworthiness, making it appealing to a wide audience.

3. Healthe 2D Motion Graphics Video

From the depths of space to the heart of human health, this 2D Animated Business Video elegantly showcases Healthe Inc.'s vision for a healthier future. The dynamic visuals and seamless transitions capture viewers' attention, while the voiceover narrates a compelling story of innovation. The strategic use of color and lighting enhances the overall aesthetic appeal, creating a memorable viewing experience.

The video effectively demonstrates how Healthe Inc.'s UVC technology and light spectrum solutions can impact daily life, improving hygiene, sleep, and overall well-being. The concise yet impactful message resonates with viewers, inspiring them to learn more about this transformative technology. This video serves as a compelling testament to the power of 2D animation in elevating brand storytelling.

4. Tyson

Tyson is a leading food company dedicated to producing safe food, committed to protecting water resources in communities where they operate. This video explains their new approach to water stewardship called contextual water targets.

Video Design - This 2D Animated Business Video Marketing uses a clean and modern design style, bold colors, simple graphics, and a minimalist approach. Illustrations depict the importance of water conservation and the company's commitment to sustainability.

The video's visual style is engaging and informative, effectively communicating the company's goal of promoting water stewardship through contextual water targets. The design is aligned with the company's brand identity, conveying a sense of responsibility and commitment to sustainability. The clear and concise message makes it easy for viewers to understand the importance of water conservation and the company's role in protecting this vital resource.

5. Justice

Justice is a non-profit news organization focusing on international justice, transitional justice, and conflict resolution. This video explains the importance of understanding the past to prevent future conflict.

Video Design - This animated video uses simple, yet effective visuals to communicate complex concepts like genocide, dictatorship, and war crimes. The video starts with a tug-of-war scene, representing two opposing forces pulling on a rope, creating a visual metaphor for conflict. Black ink representing past violence creates an effective 2D Animated Business Video for Sales with a strong, yet simple design.

The video uses a combination of animation and text to tell the story. This minimalist design style creates a simple yet effective 2D Animated Business Video for Sales, which is engaging and visually appealing. The clean, minimalist aesthetic of the video emphasizes the key message, that without information, there can be no reconciliation, and the victims of the past do not become the perpetrators of the future. This video uses simple graphics and animations, which effectively communicate the video's message. The tone of the video is serious and informative, using simple visuals and animation that drives the video goal and call to action.

6. ExxonMobil

ExxonMobil's video powerfully showcases the importance of reliable energy and its impact on economic opportunity in Guyana. It tells the story of a young man who used a car battery to power his dreams, illustrating how energy access can improve lives and lead to economic growth.

Video Design - The video utilizes a simple yet visually appealing style, characteristic of 2D Animated Business Video Production. Bold color palettes, vibrant shapes, and well-defined lines make the video visually engaging. The background and central animation are cleverly designed, focusing on simplicity and clarity, delivering a high-quality animation.

The video's visual design effectively communicates its objective, demonstrating how energy access is critical for economic opportunity in Guyana. The use of vibrant and memorable imagery helps to create a positive tone and highlights the positive impact of reliable energy. This engaging style makes the story relatable and memorable, solidifying the company's commitment to reliable energy and its role in driving economic growth.

7. Capital One

Capital One's debit card video is a fantastic example of how to use animation to make a compelling case for using a debit card over cash. It's a clever way to show the evolution of payments, and the video's bright and playful style makes it engaging and memorable.

Video Design - The video uses a series of animated scenes to depict the evolution from an earlier era of cash-only transactions to the modern era of convenience. A vibrant blue and green color palette is used throughout, evoking a sense of modernity. The cartoonish figures and fun graphics create an engaging and memorable 2D Animated Business Video for Training.

The visual style of the video effectively communicates the convenience of using a debit card. The fast-paced cuts and animated scenes convey the ease and speed of making purchases, and the cheerful tone of the video is further reinforced by the use of bright and colorful graphics. The video effectively showcases the benefits of using a debit card, and in doing so, encourages viewers to consider using the service.

8. National Grid ESO

National Grid ESO is a company specializing in energy networks. This video is designed to educate viewers on digital transformation and its impact on the energy industry.

Video Design - This 2D Animated Business Video for Advertising utilizes bright colors, clean lines, and simple, easily understood graphics to effectively illustrate complex concepts. The video begins with a depiction of a car driving autonomously, demonstrating the use of data and communication in the modern world.

The video uses a bright, engaging color palette that complements the subject matter and emphasizes the company's commitment to innovation. The visual style is easily understood by a wide audience and is particularly suitable for explaining complex technical topics. The use of simple animations and easy-to-understand graphics enhances the overall clarity of the video, making it engaging and easy to follow. The video concludes with a call to action, encouraging viewers to explore the transformative potential of digital technologies. The overall tone is positive and forward-looking, emphasizing the opportunities that digital transformation presents for the future of the energy industry.

9. Dun & Bradstreet Animated Business Explainer Video

This 2D animated business video effectively communicates the value of Dun & Bradstreet's master data solutions. It tackles the pain point of data chaos in organizations, illustrating the challenges of disparate data sources and inefficient manual processing. The video showcases the benefits of a single source of truth, presenting a clear solution to enhance decision-making and operational efficiency.

The animation style is clean and modern, employing vibrant colors and smooth transitions to engage viewers. A subtle, yet impactful, soundtrack accompanies the visuals, enhancing the overall message. The video's clear call to action directs viewers to explore Dun & Bradstreet's offerings, leaving a lasting impression of the brand's expertise in data management.

10. FSGImpact

FSGImpact helps organizations work together to solve complex social problems. This video illustrates how collective impact works and why it's an effective approach to social change.

Video Design - The video uses an animated graphic style with flat design elements to clearly illustrate the concept. The video uses a bright color palette, simple shapes and clean lines, to emphasize the key points of the narrative. The motion graphics are used to make the information visually engaging, and the smooth transitions make the information easy to follow.

2D Animated Business Video Marketing is a powerful tool for communicating the power of collaboration. The animation is engaging and informative, and the video concisely explains the challenges of complex social problems. The overall tone of the video is hopeful and positive, as it points to a solution that can make a real difference.

11. Calendly

Calendly is a solution that helps individuals and businesses schedule appointments easily. The video is designed to showcase the product's new design and functionality.

Video Design - The 2D Animated Business Video Marketing showcases the new logo and wordmark through clean and modern visuals. Graphic elements, such as the open canvas and shapes, are animated to demonstrate the flexibility and dynamic nature of the product.

The visual style effectively communicates the simplicity and user-friendliness of the product. Bright colors and clear visuals highlight the product's key features and benefits. The overall tone is confident, energetic, and optimistic, mirroring the future-forward approach of the product. This tone and visual style are effective in attracting a broad audience who are looking for a convenient and intuitive scheduling platform.

12. Kubota Animated Business Showcase Video - Inspire action subtly

Kubota is an innovator that works to resolve food, water, and environmental issues. This video is designed to introduce the GMB2030 vision, which is a long-term plan to become a Global Major Brand (GMB).

Video Design -
The video employs an 2D Animated Business Video style with simplified visuals, a bright green color scheme, clean animations, and a simple narrative. The graphics are clean and effective, and the presentation is well-paced. The video design is clear, minimalist, and easy to follow. It effectively conveys Kubota's history and the GMB2030 vision.

The visual style of the video, with its simple animations and green color scheme, reflects Kubota's dedication to creating sustainable solutions and emphasizes the importance of food, water, and the environment. The timeline graphic illustrates the company's history and progress. The clear visuals and concise narrative communicate the company's long-term commitment to social responsibility and a brighter future for all.

13. ManageEngine

ManageEngine provides solutions for businesses that depend on data. This video is designed to remind viewers to keep their data safe.

2D Animated Business Video Example This video uses bold, vibrant colors and engaging transitions to highlight the importance of data backup. The graphics are clean and modern, and the use of simple shapes and icons is easy to understand.

Video Design - The video uses a lighthearted tone to drive the point that data is essential for businesses, but can be at risk if not properly protected. The narrative uses simple analogies like a hot air balloon to emphasize that businesses need to be prepared for disaster and have backup and recovery solutions. The video concludes by emphasizing the importance of data safety, which is a powerful call to action for businesses to explore ManageEngine's solutions.

14. U

Integrated Marketing Solutions provides solutions for brands to connect and build relationships with customers. Their product is a personalized marketing automation solution.

Video Design - The video uses a clean, minimalist style with simple line art graphics and a bright color palette. The animated city skyline and simplified visuals reinforce the theme of modern technology and a global reach. This is a great example of 2D Animated Business Video Marketing as it uses clear and concise visuals to communicate the core concept of the product in a compelling way.

The visuals clearly communicate the goal of marketing automation - to connect with customers in a more personalized and efficient way. The animation style creates a sense of optimism and confidence, which is in line with the overall tone of the video. The simplicity of the visuals and the use of a color palette that reflects the company's brand identity make the video easy to understand and engaging for the target audience.

15. NFCForum

NFCForum is a secure and touchless technology used everywhere. The video introduces viewers to the benefits of NFC and showcases how it's used in everyday life.

Video Design - It uses simple but engaging visuals, featuring bright, contrasting colors and graphic illustrations that are easy to understand. The video design clearly depicts how NFC is used for payments, and other use cases.

The visual style helps to communicate the ease and convenience of NFC. The clean and modern graphics make the technology feel approachable and accessible. The video's overall tone is upbeat and positive, reflecting the advantages of using NFC for consumers and businesses.

16. Acuity

In a world of rapidly changing markets and growing customer expectations, this 2D animated business video offers a visually engaging way to cut through the noise. It uses minimalist animation and a punchy soundtrack to capture attention and deliver a clear message: being a leader isn't enough anymore. Organizations must embrace evolution and transformation.

The video's focus on human capital as the key driver of transformation is particularly resonant. With a clever use of icons and motion graphics, it emphasizes the importance of investing in people to achieve sustainable growth. The video ends with a clear call to action, directing viewers to the company website for further insights.

17. Noonday Collection 2D Character Animated Video

Noonday Collection is a company that creates a marketplace for Artisans around the world. The video is designed to encourage people to join Noonday Collection as ambassadors to help create a flourishing world.

Video Design - This 2D Animated Business Video features a simple graphic style, with a focus on feminine colors and rounded shapes. The video has a minimalist visual aesthetic, using flat colors and a limited number of elements. The animated character is shown interacting with the world, using a metaphor to depict how Noonday Collection is making an impact on the world. The use of animation adds a sense of motion and visual interest to the video.

The visual style of the video effectively communicates the objective of the video by showcasing the potential for an individual to make a difference in the world by joining Noonday Collection. The bright and cheerful tone of the video reflects the company's positive message and focus on empowering women. The minimalist design and simple animation allow the message to be communicated clearly and effectively, conveying Noonday Collection's commitment to artisans and their commitment to creating a thriving global community.

18. BDO

BDO is aiming for a more innovative, sustainable, and diverse firm. They're doing this through their PossibilitiesX initiative, a strategic framework designed to redefine possibilities and rekindle passion within the company.

Video Design - The video uses bright colors, bold typography, and dynamic visuals to represent innovation, change, and growth. It uses a diverse array of imagery, like the cosmos, human eyes, and other visuals to represent this concept.

The video's Animated Business Video style communicates the idea of PossibilitiesX and shows how BDO is embracing change, innovation, and sustainability. The video's tone is optimistic and energetic, with vibrant visuals that embody the company's commitment to growth and transformation.

19. Digital Marketing Institute

This video is a brilliant example of how to use animation to communicate complex ideas in a simple, engaging way. It's a great way to grab attention and make a lasting impression on viewers. The video uses a minimalist design with flat 2D graphics, which is perfect for showcasing the challenges of navigating the digital landscape.

Video Design - The green circle rolling through a maze is a clever metaphor for the challenges of digital marketing. The colorful icons illustrate key aspects of digital marketing, like social media, analytics, and SEO. The overall aesthetic and movement of the visual design elements work well together to create a dynamic and engaging 2D Animated Business Video for Website.

The video's lighthearted and playful tone, achieved through simple animated elements, creates a feeling of ease and encourages the viewer to learn more about the digital marketing solutions offered. The video encourages viewers to engage with the brand through clear calls to action, offering a website link and social media handles, showcasing a clear understanding of target audiences. The use of bold colors and graphics makes the video captivating and visually compelling, drawing the viewer in to learn more.

20. Cisco Animated Iconography Video - Inspire future implicitly

This 2D animated business video masterfully captures the essence of connected healthcare. Using simple line art and vibrant colors, it visualizes a future where technology empowers both patients and healthcare providers. The interconnected circles and the central red cross symbolize unity and collaboration.

The video’s strength is its ability to convey a sense of hope and progress without being overly technical. The minimalist design and upbeat music create an engaging experience that resonates with viewers on an emotional level. This example demonstrates the potential of 2D animation to convey powerful messages with visual clarity.

21. MSD Careers Animated 2D Business Video

MSD Careers is a company focused on making medical innovations compliant, safe, and effective. This video is designed to introduce the Regulatory Affairs team and highlight the opportunities available for potential employees.

Business Video - This is an animated advertisement video with a vibrant and modern visual style. Bright colors, simple shapes, and dynamic animations create a visually engaging experience. The animations are smooth and well-paced, effectively showcasing the company's commitment to innovation.

The video uses a dynamic and upbeat tone to communicate the excitement and importance of the work done by the Regulatory Affairs team. The emphasis on safety, compliance, and effectiveness is conveyed through bold visuals and positive messaging. The fast-paced nature of the animations, along with the use of vibrant colors, effectively represents the fast-paced digital world of medicine and the impact that Regulatory Affairs has on the lives of patients. The visuals effectively demonstrate the company's mission of bringing hope and essential treatments to patients worldwide.

22. Process Street 2D Business Explainer Video

In this 2D animated business video, Process Street takes center stage, showcasing its prowess in streamlining workflows with impressive clarity. The video cleverly uses minimal backgrounds and a clean aesthetic to keep the focus squarely on the software's functionality, utilizing 2D animation to bring its intuitive interface to life. This design choice effectively communicates the simplicity and ease of use that Process Street offers.

Beyond just showcasing features, the video evokes a powerful sense of order and control, replacing the visual chaos of messy workflows with the satisfying click of a checkbox and the visual reward of confetti. This 2D animated piece is a masterclass in showcasing software solutions with style and impact.

23. Sanofi

Sanofi is a global healthcare company specializing in rare diseases. This video aims to raise awareness about the importance of recognizing and diagnosing rare diseases.

Video Design - The video uses a 2D Animated Business Video Marketing style, featuring a clean and minimalist aesthetic. Bright, saturated colors like yellow, green, and red, add contrast to the light gray background. The graphics are simple and stylized, creating an easy-to-understand, yet visually engaging experience.

The simple graphics and clean visual style help convey the message in a way that is both impactful and easy to understand. The bright color scheme emphasizes the importance of rare diseases and creates a positive tone, offering a sense of hope and encouragement.

24. Advanta

Advanta helps make big dreams come true, step by step from consulting, to prototyping, solutions and implementation. This video is designed to highlight the company's expertise and how it can help organizations achieve their transformation goals.

Video Design - This 2D Animated Business Video Marketing is a well-executed video, leveraging a clean, modern design aesthetic. The graphics are high-quality, featuring bold text and vibrant colors, creating a stark contrast with the pops of color, enhancing the visual impact of each scene. The video utilizes animation to depict a range of topics like consulting, prototyping, solutions, and implementation, making it engaging and easy to understand.

The visual design effectively communicates the company's message by creating a sense of innovation, expertise, and forward-thinking. The use of bold graphics and vibrant colors immediately grabs the viewer's attention, while the animation emphasizes the company's capabilities and the results it can deliver. The overall tone of the video is confident and optimistic, reflecting the company's commitment to helping its clients succeed in the ever-changing world.

25. Mavenir

Mavenir is building the future of networks, pioneering advanced technology focused on the vision of a single, software-based automated network that runs on any cloud. The video starts with a world map, Mavenir logos placed across it, visually illustrating the company's global reach. The animated graphic depicts a 3D illustration of the global network, showcasing how the company helps connect worldwide.

2D Animated Business Video Marketing is a powerful tool for showcasing the company's innovative network solution. The video employs bold, futuristic visuals that effectively communicate the concept of a software-defined network. The style is very modern and dynamic, the combination of bright, bold colors, and animated graphics helps create an engaging viewing experience that highlights the core capabilities of the network.

Animated graphics highlight the benefits of the network solution. The video design effectively communicates the message about the company's mission to transform how the DoD connects worldwide. The video's visuals, graphics, and animation style convey a sense of progress, innovation, and technological advancement. The video uses a high-energy tone that is consistent with the fast-paced nature of the company's technology. The overall visual style is a good example of how animated graphics can effectively explain a technology product in an engaging and easily digestible manner.

26. Alation

Alation is a company that focuses on data catalog solutions. This particular video is designed to promote Alation as the GOAT, or the greatest of all time, in the data catalog space.

Video Design - The video features a 2D animated style with a bold, blue, and orange color scheme. The video utilizes simple graphics with the use of silhouette figures of various athletes, emphasizing the video narrative about the GOAT. There are diagonal shapes in the background that are used as a visual aid to emphasize the narrative's text elements. The combination of color and graphics effectively creates a visually engaging and energetic style, suitable for the animated pitch example video.

The video's visual style aligns with its objective of celebrating Alation's accomplishments over the past decade. The animated style adds a fun and engaging tone to the video, making it more relatable to its target audience of data professionals and business users. The color scheme and graphics evoke a sense of achievement and celebration, further reinforcing the message of Alation's success and leadership in the data catalog space.

27. HORNE 2D Business Animation Video

HORNE is building a Wise Firm, a culture built on positive energy and a future view. The video is designed to introduce the Wise Firm concept and how it sets HORNE apart.

Video Design - This 2D Animated Business Video uses minimalist design elements, showcasing We & Service as the foundation of HORNE's culture. The video incorporates simple imagery and dynamic transitions to effectively convey the message. The visual graphics are clean and impactful, with a focus on solid color palettes and a simple, bold font.

The video visual style effectively conveys HORNE's culture, using the parable of the Wise Man and the Foolish Man to establish the foundation for their Wise Firm concept. The dynamic transitions and storm imagery emphasize the importance of building on a solid foundation. The video overall tone is positive and aspirational, highlighting HORNE's dedication to building a strong, enduring company.

28. Boyd 2D Corporate Overview Video - Showcase technological expertise

Boyd is the world's leading innovator in sustainable engineered materials and thermal solutions, this video is designed to tell you about their company and how they are innovating to drive customer success.

Video Design -
This is an 2D Animated Business Video that focuses on the impact that Boyd's sustainable engineered materials and thermal solutions have on their customer's products. The video showcases a variety of these solutions, like the International Space Station, as well as automobiles, and uses graphics to illustrate how these solutions are being used to enhance customers' products.

The video style creates a narrative that focuses on the benefits of Boyd's solutions and the impact that they can have on innovation. The use of advanced animation techniques combined with the narrative makes the video very engaging. The video emphasizes the innovation, speed, and reliability that Boyd's technology brings to their customers, and showcases Boyd's technological expertise. The video makes use of sleek visuals and bright colors to create a memorable and exciting impression.

29. Deloitte 2D Corporate Story Video

In the crowded business landscape, standing out requires more than just words—it demands visual storytelling. This 2D animated business video for Deloitte masterfully weaves a narrative that connects the fragility of ideas with the power of action. The paper cut-out aesthetic, paired with a vibrant color scheme, instantly draws viewers in.

Deloitte cleverly uses symbolic imagery—a lightbulb representing an idea, a field of dimming bulbs signifying unrealized potential—to convey complex concepts in a digestible format. The video showcases the firm's ability to transform ideas into tangible results for businesses, society, and the planet, leaving a lasting impression on the viewer.

30. PerkinElmer

PerkinElmer has constantly pushed the boundaries of science, helping their customers measure, quantify, detect, and report, stretching the limits of human understanding. This video is designed to showcase PerkinElmer's contribution to science.

Video Design - The video uses a 2D Animated Business Video style. It features a mix of vibrant colors and engaging animations, creating a captivating experience for viewers. The use of vintage photographs helps tell the story of PerkinElmer's legacy.

The video effectively communicates PerkinElmer's commitment to scientific advancement and its impact on the world. It presents a positive and aspirational tone, showcasing the company's passion for innovation and its dedication to improving the lives of people.

Back

Get Pricing for making this video

Type-in your official email id

Enter email id

A Video Producer will share details soon

3400+ brands trust ADVIDS

• 
• 
• 
• 

How to plan and optimize 2D Animated Business Videos?

Strategic Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids applied this to a SaaS client's explainer video. By focusing on the core value proposition and using clean visuals, we increased conversion rates by 15%.

Actionable: Communicate value clearly by prioritizing simplicity in messaging and design.

Targeted Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids used this approach for a non-profit client. A 2D animated video sharing personal stories of impact increased donations by 25%.

Actionable: Connect with your audience by crafting narratives that resonate with their values.

Visual Engagement: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids designed a 2D animated video for a food delivery app, focusing on user experience. The clear, intuitive visuals boosted app downloads by 30%.

Actionable: Optimize user experience by ensuring design elements enhance functionality and clarity.

Brand Building: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos. Advids helped a fashion brand establish a unique identity through a series of 2D animated videos. Consistent visuals and tone increased brand recognition by 40%.

Actionable: Cultivate a strong brand identity through consistent visual language and messaging.

Data-Driven Creativity: "Without data you're just another person with an opinion." - W. Edwards Deming. Advids used data from a client's market research to inform the narrative and style of their 2D animated video. This targeted approach resulted in a 10% increase in lead generation.

Actionable: Inform creative decisions with data to maximize impact and achieve marketing goals.

Why Advids for 2D Animated Business Video?

At Advids, we create high-quality, original 2D animated business videos designed to achieve your specific business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Why Choose Advids for Your 2D Animated Business Video?

Proven Track Record: With 12+ years of experience and over 3400 successful projects across various video types, we understand what makes a 2D animated business video truly effective. Of these, over 315 have been specifically 2D animated business videos.
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation.
Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

What We Offer:

Tailored 2D Animation Solutions: We offer customized 2D animated business video solutions, including explainer videos, character animations, and more, each tailored to your brand, style, and target audience.
Compelling Storytelling: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
Advanced Technology: We utilize industry-leading software and techniques to create visually stunning 2D animations that leave a lasting impact.

Our Collaborative Process:

Partnership Approach: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
Open Communication: We prioritize clear and consistent communication, understanding your needs, target audience, and brand identity to create impactful 2D animated business videos.


Ready to unlock the potential of 2D animated business video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Crafting Captivating Animated Product Videos

Crafting Captivating 2D Animated Business Videos

Crafting a captivating 2D animated business video requires a strategic blend of creativity and marketing acumen.

• Go beyond basic demographics. Understand your audience's psychographics, online behavior, pain points, and interests.
• Tools like social media analytics and customer surveys can provide valuable insights.
• This understanding allows you to tailor your narrative to resonate deeply.

• Don't just list features. Weave a narrative that highlights a relatable problem your audience faces and positions your product or service as the solution.
• Think of a classic story arc with a beginning, middle, and resolution, where your product plays a pivotal role in achieving a positive outcome.

• Choose a visually striking Animation Style that aligns with your brand and appeals to your target demographic.
• Vibrant colors, dynamic transitions, and relatable characters can significantly enhance engagement.
• For example, a tech startup targeting millennials might opt for a modern, minimalist animation style.

• Guide viewers towards a specific action.
• Whether it's visiting your website, signing up for a free trial, or downloading a resource, make the next step clear and enticing.
• Use strong visuals and concise language to encourage action.
• For instance, a vibrant button with a clear message like Learn More can be highly effective.

Animated Storytelling: Bringing Your Brand to Life

• Infuse the animation style, color palette, and character design with elements that embody your brand's personality, values, and tone of voice. For example, a brand focused on sustainability might use earthy tones and organic shapes in its animation.

Showcase Your Journey:

• Highlight pivotal moments in your brand's journey. Share milestones, challenges overcome, and successes achieved. This transparency humanizes your brand and makes it relatable. Imagine a video showcasing a company's evolution from a small startup to a market leader, using animation to depict key growth stages.

Connect Through Emotions:

• Leverage the power of animation to evoke emotions that resonate with your target audience. Whether it's humor, inspiration, or empathy, Emotional Connection deepens engagement and fosters brand loyalty. A video showcasing a company's commitment to social responsibility could use heartwarming animation to evoke a sense of empathy and inspire viewers to support their cause.

Animated Videos: Your Product Launch Toolkit

Explainer Videos:

Ideal for simplifying complex concepts, products, or services. They break down information into easily digestible visuals and narratives. For instance, a software company might use an Explainer Video to demonstrate how their platform works and its key benefits.

Showcase the features, benefits, and functionality of your product in an engaging way. Animation allows you to highlight key aspects and demonstrate Value Propositions effectively. Imagine a video showcasing a new smartphone's features, using animation to highlight its sleek design and intuitive interface.

Build credibility and trust by featuring authentic customer testimonials. Animation can add a touch of personality and visual interest to these testimonials. For example, a company could use animated avatars to represent customers sharing their positive experiences.

Present Compelling Narratives of how your product or service has helped real-world customers achieve success. Animation can bring these case studies to life. A video showcasing how a company's software helped a small business increase efficiency could use animation to depict the positive impact on the business's operations.

Boosting Your Launch with Multi-Channel Animation

• Embed your video on your website's homepage, landing pages, or product pages to enhance user engagement and provide valuable information. For example, a video explaining your company's mission could be featured prominently on your homepage.

Social Media Amplification:

• Share your video across social media platforms like YouTube, Facebook, Instagram, and LinkedIn to expand your reach and drive traffic to your website. Tailor the video format and length to suit each platform's audience and best practices.

Email Marketing Enhancement:

• Include your video in email marketing campaigns to capture attention, provide context, and encourage click-throughs. For instance, you could embed a short animated GIF in your email header to pique recipients' interest.

Paid Advertising Boost:

• Leverage your video as compelling ad creative on platforms like Google Ads and Facebook Ads to target specific demographics and interests. Use eye-catching visuals and concise Messaging to Capture Attention and drive conversions.

Crafting Captivating Animated Videos

To captivate your target audience, a 2D animated business video must possess a potent blend of creativity, clarity, and strategic elements.

Visually Arresting Animation:

• High-quality animation, vibrant colors, and engaging character design are paramount.
• Think of using dynamic transitions, eye-catching visuals, and a unique animation style that reflects your brand personality.

A Narrative That Resonates:

• Craft a clear, concise, and compelling narrative that speaks directly to your target audience's needs, pain points, and aspirations.
• Consider using Storytelling techniques, humor, or emotional appeals to connect with viewers on a deeper level.

Relevance is Paramount:

• Ensure the video's content aligns with your target audience's interests and provides value.
• Avoid generic messaging and focus on addressing specific needs. For example, if your target audience is small business owners, focus on how your product can help them grow their business.

A Clear Call to Action:

• Guide viewers towards a desired action.
• Whether it's visiting your website, making a purchase, or signing up for a newsletter, make the next step clear and enticing.
• Use strong visuals and concise language to encourage action.

Animating Your Product's Value

Highlight Key Features:

• Use animation to visually demonstrate the key features and functionalities of your product or service in a clear and concise manner. For example, you could use animation to show how a new software feature simplifies a complex task.

• Go beyond simply listing features. Showcase how those features translate into tangible benefits for your target audience, addressing their specific needs and pain points. For instance, instead of just saying our software has a drag-and-drop interface, show how this feature saves users time and effort.

• Clearly articulate the unique value proposition your product or service offers compared to competitors. Highlight what sets you apart and why customers should choose you. Use animation to visually compare your product's benefits to those of your competitors.

• Incorporate real-world examples of how your product or service has helped customers achieve success. Animation can bring these stories to life, making them more relatable and impactful. For example, you could use animation to depict a customer's journey from struggling with a problem to achieving success with your product.

Crafting Animated Videos That Connect

Crafting a resonant 2D animated business video requires a deep understanding of your target audience.

• Conduct thorough research to understand your target audience's demographics, psychographics, interests, pain points, and preferred content consumption habits.
• Tools like surveys, focus groups, and social media analytics can provide valuable insights.

• Develop a storyline that is both informative and engaging, capturing attention from the outset and maintaining interest throughout the video.
• Consider using storytelling techniques, humor, or emotional appeals to connect with viewers.

• Opt for animation styles, colors, and characters that align with your brand identity and appeal to your target audience's aesthetic preferences.
• For example, a brand targeting a younger audience might use bright colors and a playful animation style.

• Clearly guide viewers towards a desired action.
• Whether it's visiting your website, making a purchase, or signing up for a newsletter, make the next step clear and enticing.
• Use strong visuals and concise language to encourage action.

Unlocking Your Animated Video's Power

Measuring the effectiveness of your 2D animated business video is crucial for understanding its impact and optimizing future campaigns.

View Count:

Track the number of times your video has been viewed to gauge its reach and popularity. This metric provides a basic understanding of how many people have seen your video.

Engagement Metrics:

Monitor metrics like likes, shares, comments, and watch time to assess audience engagement and interest levels. These metrics provide insights into how viewers are interacting with your video and whether they find it engaging.

Conversion Rates:

Track the number of website visits, leads generated, or sales made as a direct result of viewers watching your video. This metric helps you understand the impact of your video on your business goals.

Click-Through Rate (CTR):

Measure the percentage of viewers who click on a call to action within your video, such as a link to your website or a special offer. This metric indicates the effectiveness of your call to action in driving viewers to take the desired action.

Animated Onboarding: Engaging Your Customers

Product Walkthroughs:

• Create engaging Product Walkthroughs that guide new customers through the features, functionalities, and benefits of your product or service.
• Use animation to demonstrate how to use your product effectively.

• Address common customer questions and concerns in a visually appealing and easy-to-understand format.
• Use character animation to make the videos more engaging and relatable.

• Provide helpful troubleshooting tips and solutions to common issues customers may encounter, reducing support tickets and frustration.
• Use animation to visually demonstrate how to solve common problems.

• Clearly display customer support contact information, such as phone numbers, email addresses, and live chat options, within your videos.
• Make it easy for customers to get in touch with your support team if they need further assistance.

Globalize Your Animated Launch

When crafting a 2D animated business video for a global audience, prioritize accessibility and cultural sensitivity.

• Use clear, concise, and universally understood language.
• Avoid jargon, slang, or idioms that may not translate well across cultures.
• Consider using simple sentence structures and visuals to aid understanding.

• Be mindful of cultural nuances, sensitivities, and visual cues that may be interpreted differently across regions.
• Conduct thorough research to ensure your video is culturally appropriate.
• For example, avoid using hand gestures or symbols that may have different meanings in different cultures.

• Provide subtitles and closed captions in multiple languages to make your video accessible to a wider audience.
• This allows viewers who don't speak the language of the video to understand the content.

• Ensure your video format is compatible with different devices and platforms used globally.
• Consider using a widely supported video format like MP4 to ensure your video can be viewed on a variety of devices.

Case Study: How McDonald's Localizes Video Content for Global Audiences

Challenge:

McDonald's, a global fast-food chain, faced the challenge of adapting their video content to resonate with diverse cultural audiences worldwide. They wanted to ensure their marketing messages were culturally sensitive and relevant to local markets.

Solution:

McDonald's implemented a comprehensive Video Localization Strategy, including:

• Language translation: Translating video content into multiple languages to reach a wider audience.
• Cultural adaptation: Adjusting video content to reflect local customs, traditions, and preferences.
• Regional marketing campaigns: Developing targeted video campaigns tailored to specific geographic regions.

Results:

McDonald's video localization efforts have been highly successful in reaching global audiences. They have seen a 15% increase in brand awareness and a 10% increase in sales attributed to their localized video content. This demonstrates the importance of cultural sensitivity in creating effective marketing campaigns for diverse audiences.

Case Study: How Coca-ColaLocalized Their Video Content for Global Audiences

Challenge: Coca-Cola, a global beverage giant, wanted to reach audiences in different cultures and languages with culturally sensitive video content. They aimed to resonate with local audiences and build strong brand connections.

Solution: Coca-Cola implemented a comprehensive Video Localization Strategy that involved translating their video content into multiple languages and adapting it to local cultural nuances. They worked with local teams to ensure that their videos reflected the values and preferences of each target market.

Results: Coca-Cola's video localization efforts were highly successful in reaching global audiences. They saw a 20% increase in video engagement in international markets, demonstrating the effectiveness of culturally sensitive content.

Key Takeaways:

• Video localization is essential for reaching global audiences with culturally sensitive content.
• Translating video content into multiple languages and adapting it to local cultural nuances is crucial.
• Working with local teams to ensure cultural sensitivity can enhance brand connections and engagement.

Case Study: How Salesforce Built Thought Leadership Through Video Content Marketing

How 2D animated business video examples are curated?

We dove deep into 2D animated business videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D animated business videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Examining smoothness of animation, character design, and overall visual appeal.
7.Sound Design Determining the effectiveness of music, sound effects, and voiceover in enhancing the message.
8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D animated business video examples 2024, n=14500 videos within duration <3 minutes, across industries. (30/14500 = 0.00206 * 100 = 0.206% ~ 0.22%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.