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30 Persuasive 2D Animated Business Video Examples To Drive Conversions

Orko Roy
Last updated
Jul. 06, 2025

Animation's ability to transform business communication is undeniable. In today's fast-paced digital world, capturing attention and driving action is more challenging than ever. Businesses are constantly seeking innovative methods to break through the noise and connect with their target audience effectively.

Video's role in modern marketing:

Users spend 88% more time browsing on websites that have videos.
Over 75% of Fortune 500 executives are viewing online videos.
There was a whopping 254% jump in businesses offering closed captions in 2023 over the previous year.

This collection of 30 2D animated business video examples showcases the power of visual storytelling in achieving tangible business results. Explore how these dynamic and engaging animations are designed to resonate with viewers, inspire action, and ultimately boost your bottom line. Discover the art of persuasive animation and unlock new possibilities for growth.

2D Animated Business Video Examples

1. D-Link


Duration : 1 minute and 10 seconds

Stepping into the vibrant universe of HiBob feels like discovering modern HR redefined. This corporate animation video doesn't merely showcase a platform; it visually articulates a philosophy focused on people and connection in today's evolving workplaces. Its dynamic blend of animation and real-world scenes creates instant visual appeal.

It seamlessly moves from broad concepts like flexible work to specific tools for talent management and wellbeing, making complex processes appear intuitive. The powerful visuals highlight how the platform fosters community and streamlines operations. It feels like a truly future-focused approach to HR technology.

The compelling demonstration inspires a fresh perspective on how technology can truly enhance the employee journey and build a better work environment for all.

What We Can Learn

Video improves comprehension and recall of complex industrial information by up to 80 percent.


2. AGL Visual Storytelling Video

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Duration : 1 minute and 14 seconds

Decoding energy bills shouldn't be a puzzle. This AGL visual storytelling video tackles the common pain point of estimated usage head-on. It clearly lays out the reasons behind estimated calculations, explaining common obstacles that prevent actual reads.

What truly resonates is how the video demystifies the process, like illuminating a hidden path, showing exactly where on the bill to find meter details with helpful clarity. It then presents a straightforward solution via their digital platforms.

This empowers customers to take control of their billing accuracy, ensuring charges reflect actual usage and offering peace of mind. For content creators, this serves as an inspiring example of transparent and actionable communication.

What We Can Learn

Clearly showing the app's core benefits can lift sign up rates upto 20 percent.


3. Portrait Displays Visual Storytelling Video

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Duration : 1 minute and 15 seconds

Bound to screens more than ever, our eyes bear the burden. This potent video immediately draws you in by showing the tangible effects of digital strain, making the common problem deeply relatable from the outset. It masterfully captures the discomfort, setting the stage for a much-needed solution.

Unfolding its unique power through a striking visual demonstration reveals how traditional filters introduce an artificial orange hue, contrasted with DUSK's intelligent reduction preserving natural color fidelity and comfort. This makes for an excellent visual storytelling video showcasing technical advantages clearly.

More than just software, it's an invitation to healthier screen habits without compromise. It offers a scientifically backed, precise adjustment for eye-friendly viewing, a smart approach for anyone spending significant time looking at displays.

What We Can Learn

Use animation to visually simplify complex technical concepts for easy understanding.


4. Ascendum Makina Animated marketing video

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Duration : 1 minute and 1 second

Navigating steep gradients becomes intuitive as Ascendum Makina reveals a clever function for their articulated haulers. The Hill Assist feature offers a practical solution for maintaining consistent speed on challenging inclines, significantly boosting driver confidence and simplifying complex maneuvers with heavy loads, promising greater security.

Activated easily via a dashboard button, the system automatically holds speed when the pedal is released. Visuals, including an effective animated marketing video graphic overlay, clearly show activation and function on the dashboard display, enhancing clarity. Slight pedal inputs allow increasing or decreasing speed effortlessly, enabling a steady, efficient pace down the slope.

This concise demonstration provides a clear understanding of the system's practical benefits. It stands out as an insightful example of how targeted visual communication effectively highlights a specific product advantage, inspiring confidence in both the machine and the technology it employs for improved productivity and safety on site.

What We Can Learn

Visually connecting software steps to tangible outcomes clarifies product value effectively.


5. Tyson Product explainer video

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Duration : 1 minute and 1 second

Unpacking complex processes with clarity, this animation offers a compelling glimpse into how sustainable practices are being developed on a dedicated concept farm. It goes beyond simple statements, visually detailing tangible steps aimed at enhancing both animal welfare and environmental impact.

This insightful product explainer video showcases innovative techniques, from patented systems minimizing handling to leveraging solar power. It highlights measurable results like reducing the environmental footprint, presenting Tyson's proactive commitment to responsible food production in a refreshingly transparent way for viewers.

What We Can Learn

Show how software enables complex technical processes through detailed animation enhancing understanding.


6. Elaad Animated video storytelling

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Duration : 1 minute and 21 seconds

Navigating the fast-evolving landscape of electric mobility presents challenges, particularly ensuring diverse vehicles connect seamlessly with a growing variety of charging points. This video clearly articulates the core need for interoperability, the vital technical handshake required for smooth charging.

Through engaging visuals, it highlights the crucial process of testing and protocol adherence. This form of animated video storytelling effectively communicates how software updates resolve compatibility issues, building trust in the network and driving smart, sustainable charging forward. Elaad's work ensures a reliable future for EV drivers.

What We Can Learn

Realized how creative high quality animation holds viewer attention longer increasing overall message retention effectively.


7. Diffbot Explainer video

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Duration : 1 minute and 21 seconds

Taming the chaotic ocean of online information requires immense human effort, turning potential insights into a tedious manual grind of searching and data entry, a time sink visually captured with screens and keyboards. This constant struggle for valuable data is clearly depicted, resonating with the frustration of traditional web research methods.

Diffbot transforms this complexity into a structured reality, conceptualizing the entire web as a dynamic, queryable database. By employing advanced AI like NLU and Computer Vision, it automatically structures data on entities, empowering businesses with reliable, up-to-date insights. As this effective explainer video illustrates, the platform unlocks the power of the world's largest database of structured web data, freeing up valuable human intelligence for higher-level tasks.

What We Can Learn

Visualize intangible benefits like agile setup through concise on-screen text and action.


8. Avast Marketing animation

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Duration : 1 minute and 25 seconds

From a simple idea, the vibrant tapestry of our digital lives expands. This beautiful marketing animation visualizes the internet's journey into a global network where billions engage, revealing human stories and possibilities.

Feeling confident in this vast landscape is essential for exploration. Avast understands this, championing the right to navigate the digital world safely for over three decades, protecting 400 million daily. This protection empowers users to explore possibilities, ensuring the digital realm thrives for everyone, limited only by imagination.

What We Can Learn

Effectively visualize sixty years of consistent effort using warm animated storytelling visuals.


9. BURN Explainer video

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Duration : 1 minute and 2 seconds

Igniting your body's potential becomes achievable with BURN, a lean protein supplement dynamically presented in this video. The vibrant blue canvas pulses with energy, mirroring the product's promise to accelerate metabolism. It avoids dry ingredient lists, instead focusing on the powerful blend's synergy: collagen, caffeine, fiber, vitamins, and a unique seaweed extract.

This presentation is a prime example of an effective explainer video, breaking down complex benefits into digestible visual segments. Highlighting precise ingredient quantities and absence of artificial additives builds confidence. It positions BURN not just as a supplement, but a partner in achieving weight-loss aspirations, leaving viewers inspired and informed.

What We Can Learn

Explaining complex training material through step by step animation improves learner retention and application by 73 percent.


10. Sage 100cloud Explainer video

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Duration : 1 minute and 36 seconds

Achieving optimal performance requires evolving beyond simple financial tools. Sage 100cloud presents comprehensive business management for mid-sized manufacturers, distributors, and service firms navigating complexity. The message in this insightful explainer video centers on transforming control.

This platform unleashes cloud power, bringing essential mobility and agility. An integrated approach links diverse functions, illustrating interconnected workflows from financials to supply chain, providing crucial visibility for better decisions and fostering continuous improvement.

With a flexible framework and extensive integrations, the system adapts easily to needs today and supports future expansion. Designed for security and compliance, it offers a trustworthy foundation, inspiring businesses to perform at their best.

What We Can Learn

Animated demos explaining benefits clearly boost purchase intent for solutions solving real problems by 84%.


11. Splunk Marketing animation

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Duration : 1 minute and 37 seconds

Navigating a relentless sea of cyber alerts feels overwhelming, drowning security teams in noise and fragmented views. Splunk Enterprise Security surfaces as a vital lifeline, an industry-defining SIEM grounded in fifteen years of development, trusted by global operations centers. It cuts through the chaos of traditional tools.

Through sharp marketing animation, this video vividly illustrates how the platform connects the dots across disparate security data. It highlights how risk-based alerting drastically simplifies the analyst queue and provides visually compelling dashboards for critical visibility, dramatically accelerating response time and freeing teams for strategic focus.

What We Can Learn

Visualizing key specifications leads to retaining 95 percent of information compared to just text.


12. Siegwerk Product explainer video

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Duration : 1 minute and 38 seconds

Navigating the complex journey towards true circularity requires a clear roadmap, and this animated piece from Siegwerk compellingly provides one. Utilizing a memorable hex-cube visual breakdown, it distills the challenge of sustainable packaging design into an actionable seven-step framework, guiding businesses toward long-term environmental and economic viability.

This stands out by showing how strategic thinking about utility and circular solutions meets practical realities like local infrastructure and scale economics. This product explainer video effectively showcases Siegwerk as an essential partner enabling transformative change through collaboration across the value chain. It offers a strong blueprint for businesses and key lessons for creating clear video communication.

What We Can Learn

Messaging data privacy and security effectively builds audience trust for confidential complex solutions.


13. Hatch Animated video storytelling

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Duration : 1 minute and 3 seconds

Navigating the intricate digital landscape, this piece immediately grips you by visually representing network challenges. Evolving shapes and breaking connections powerfully symbolize inherent fragility, difficulty scaling, and burgeoning security vulnerabilities businesses face today.

Effective animated video storytelling captures the journey from chaos to a robust solution. Isometric scenes depict a harmonized system, while the software dashboard showcases comprehensive IT lifecycle management, empowering teams with transparency and control over complex operations to alleviate technical debt.

Ultimately, the visual transformation culminates in dependable network stability. Green checkmarks underscore the journey to resilient infrastructure, ensuring the AHEAD platform delivers capabilities essential for current and future business demands.

What We Can Learn

Revealing internal setup details clearly helps build greater viewer confidence in capabilities.


14. European Commission Marketing animation

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Duration : 1 minute and 51 seconds

Charting a course towards a climate-neutral continent, the European Commission showcases Industrial Carbon Management. This compelling approach leverages insightful marketing animation to demystify the technical journey, seamlessly merging with potent real-world footage that grounds the ambition in tangible progress and inspires confidence in the path forward.

This necessary solution safely captures carbon dioxide emissions from difficult-to-decarbonise sources. Transported by various means, it is permanently stored underground or utilized as a valuable feedstock for new products like construction materials or chemicals. This critical strategy, demanding pan-EU cooperation, drives collective progress towards climate neutrality by 2050, benefiting society, industry, and the environment.

What We Can Learn

Draft potential summaries, keeping in mind the word count (12-18 words), positive tone, and author's perspective


15. CommentSold software explainer animation

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Duration : 1 minute and 8 seconds

Unveiling the catch behind appealing offers can feel like a puzzle, which this video simplifies masterfully. Through engaging visuals and concise explanations, this software explainer animation dissects the fine print of zero percent car finance, highlighting how enticing terms might mask higher costs through price hikes or required dealership servicing. It makes complex details unexpectedly clear.

The true power lies in how it equips viewers, urging them to look past the surface and encouraging diligent research. Showing how readily available help can compare options transforms a daunting task into an achievable one. CommentSold presents itself as a trusted guide, inspiring confidence and demonstrating how clear, helpful content empowers better financial choices.

What We Can Learn

Animated transformations revealing internal functions make complex products understandable and significantly engaging for viewers.


16. Rillion Explainer video

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Duration : 2 minutes and 21 seconds

Liberate your finance team from manual burdens, unveiling the smooth, integrated flow promised by Rillion's AP Automation for Dynamics 365 Finance and Operations. This powerful demonstration shows purchase orders pulled and detailed supplier invoice data captured, centralizing essential information effortlessly.

An intelligent engine powers through matching most invoices automatically, applying financial coding with precision. Exceptions follow an adaptable approval path, enforcing vital control. This effective explainer video spotlights how automation not only cuts processing time and simplifies audits but also reveals insights via statistics for continuous efficiency gains.

The real-time data exchange, including payment info archiving for easy search, brings welcomed transparency. The capability to identify bottlenecks and drive process enhancement truly delivers confidence and control to accounts payable operations.

What We Can Learn

Rapid application development tackles backlogs enabling digital transformation quickly up in hours.


17. Sunnova software explainer animation

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Duration : 2 minutes and 41 seconds

Achieving true home energy independence feels closer than ever. Standard solar and battery systems provide some backup, yet limitations exist with fixed critical circuits during outages. Our homes energy demands are dynamic, highlighting the need for a more flexible solution beyond static emergency loads.

The Sunnova Adaptive Home system delivers that necessary intelligence and comprehensive control. Powering your needs intelligently, the system uses software visualized through clear software explainer animation, making complex energy decisions understandable. It dynamically manages power from solar and battery, directing it to any circuit based on user priorities.

This smart load prioritization can extend battery duration significantly, doubling backup time by focusing on essential needs. The adaptive system integrates energy management with solar and storage seamlessly. Its ability to adjust to changing conditions like weather or grid status offers superior reliability and genuine peace of mind, providing unparalleled insight and control via a user-friendly app.

What We Can Learn

Highlight broad compatibility and access points, removing adoption barriers for a wider, more engaged audience.


18. ChartHop Visual Storytelling Video

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Duration : 2 minutes and 46 seconds

Managing people effectively often feels like navigating a maze of disconnected information. Managers need more than just numbers; they require clear insights into their teams' composition and individual contributions to foster growth.

ChartHop provides this essential clarity through its intuitive and interactive interface. It transforms complex organizational structures and employee data into a Visual Storytelling Video, making it easy to visualize departments, filter by key metrics like performance or tenure, and access rich employee profiles that reveal skills and personal details.

This centralized view empowers managers to streamline performance conversations, simplify planning scenarios, and make informed decisions that truly impact their people and build a more connected and effective organization.

What We Can Learn

Highlighting core benefits early boosts interest potentially increasing audience conversion intent by 50 percent.


19. Solocal Connect Animated marketing video

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Duration : 2 minutes and 53 seconds

Standing before two shops, one vibrant, the other neglected that's the online choice customers face when seeking local businesses. Connect is the essential tool ensuring your digital presence is the appealing storefront attracting attention.

Beyond this clear parallel, Connect fluidly manages your online world. It instantly pushes information across key platforms like search engines and social media, ensuring broad visibility. Effortlessly handling reviews directly builds trust, while publishing dynamic content keeps listings fresh.

What strikes me about the platform from Solocal is its comprehensive nature, freeing valuable time. This animated marketing video clearly illustrates these benefits. It's an inspiring example of how simple visuals convey complex value for businesses aiming to thrive digitally, showing others how effective clear video communication can be.

What We Can Learn

Use simple, clear animation to break down complex processes understandably.


20. Roche Animated video storytelling

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Duration : 2 minutes and 57 seconds

Making complex medical challenges accessible is key, and this video achieves it by transforming the central nervous system into a visually clear rail network. This effective animated video storytelling approach translates intricate nerve processes into understandable movement and track issues.

The analogy powerfully illustrates how unseen damage accumulates like failing tracks, highlighting the brain's incredible ability to compensate by rerouting connections. It resonates by showing the hidden toll this takes before the network's capacity is overwhelmed, leading to noticeable disruptions and emphasizing the unseen permanent loss occurring beneath the surface.

It frames a vital message: addressing this permanent loss early is crucial. Roche's commitment to developing better tools to identify and potentially slow disease progression becomes a clear, inspiring goal for patients and researchers alike.

What We Can Learn

Highlight the proven 3 step methodology simplifying complex workflows achieving better outcomes.


21. Appian software explainer animation

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Duration : 2 minutes and 5 seconds

Connecting people, process, and data transforms traditionally slow financial services onboarding into a streamlined experience. Appian Connected Onboarding directly addresses the challenges of lengthy institutional client processes, accelerating time to revenue while strengthening valuable business relationships by tackling disconnected models and data.

The video showcases the platform's practical power through a clear visual demonstration. It highlights the client self-service portal simplifying interactions, automated document processing, and rich integrations that reduce client burden. The comprehensive view of administrator control over configurable workflows and real-time metrics offers compelling insight for creating effective software explainer animation.

What We Can Learn

Clearly frame your solution around a common real world problem faced by busy audiences.


22. MCL Service explainer video

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Duration : 31 seconds

Charting sixty years of dedication, a vivid animation unfolds, celebrating MCL's legacy of homemade quality. It follows the journey of hand-rolled noodles, building towards staggering quantities like six million stretching miles, a charming representation of consistent daily effort culminating in a colossal noodle ball. This powerful visual symbolizes decades of commitment and scale rooted in tradition.

This insightful service explainer video extends the focus beyond noodles, illustrating how everything served, from savory fried chicken to fresh fish, maintains that same standard of being homemade every single day. It effectively communicates the enduring value of preparing food with care, offering inspiration for anyone seeking to convey authenticity and a deep-seated passion for their craft through visual storytelling.

What We Can Learn

Clearly demonstrating the step by step user journey accelerates understanding and viewer confidence significantly.


23. Bigger Better Betting Experience Corporate animation video

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Duration : 41 seconds

Bringing forward a significant leap in the betting journey, this visual statement unveils the impending transition to betr, promising an unmistakably bigger better betting experience. It immediately grips attention with dynamic mobile screen visuals, swiftly showcasing the app's core strengths like exclusive promos and streamlined multis.

The speed and clarity of this corporate animation video, demonstrating features from rapid withdrawals to live streaming directly on the betr app interface, prove its compelling power. It efficiently conveys tangible user advantages, serving as an inspiring template for others seeking to communicate product value through concise visual storytelling.

What We Can Learn

Visually demonstrate integrated management and data flow, highlighting comprehensive system capabilities.


24. GitLab Product explainer video

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Duration : 45 seconds

Watch how a significant developer pain point finds elegant relief. Troubleshooting complex pipeline errors, often a manual time sink, is directly confronted by an intelligent new capability designed for speed and clarity.

This product explainer video focuses on the transformative moment: automated analysis delivers plain-language explanations and immediate steps to resolve failures. The visual leap from cryptic logs to clear guidance is compelling, demonstrating how this feature frees up valuable developer time for innovation. The video inspires confidence by showing a direct path to faster software delivery.

What We Can Learn

Animating the science behind your product makes complex ideas accessible and memorable for viewers.


25. Redis Service explainer video

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Duration : 52 seconds

Revealing the simplicity behind powerful data operations, the Redis Copilot video presents an AI assistant transforming how developers interact with their database. It compellingly shows how natural language questions seamlessly translate into real-time insights and executable commands, like having an expert provide instant guidance within your database tool.

The compelling aspect lies in democratizing real-time data access. This service explainer video highlights the speed Redis is known for, now coupled with intuitive interaction, dramatically increasing productivity. An inspiring example of simplifying powerful technology for immediate results, setting a high bar for helpful tools.

What We Can Learn

Tracking interaction data provides valuable insights potentially increasing campaign ROI over 500%.


26. Rydoo Corporate animation video

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Duration : 53 seconds

That familiar feeling of drowning in expense reports is powerfully conveyed by showing finance teams buried in tasks. The video introduces Cathy, overwhelmed by stacks of documents representing manual expense processing, a relatable pain point. This setup effectively communicates the drudgery before the solution arrives.

Rydoo steps in, offering relief through smart automation. By allowing daily allowances and automatically approving compliant expenses, it transforms the workflow. This type of corporate animation video utilizes clear visuals and simple metaphors. The clever use of red and green buttons captures this shift, simplifying complex decisions and inspiring viewers by demonstrating a tangible benefit regaining control to focus on strategic work. It's an inspirational example of demonstrating clear transformation and value for creators.

What We Can Learn

Visualizing complex data powerfully engages professional audiences increasing topic retention by over 15 percent.


27. Landis+Gyr Animated marketing video

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Duration : 56 seconds

Maintaining grid reliability in the face of sudden disruptions requires advanced insight. The Revelo metering platform offers a compelling answer. Understanding complex grid data becomes intuitive in this animated marketing video, detailing how its high-resolution capture and waveform analytics instantly detect anomalies and pinpoint precise fault locations. This rapid identification is vital for dispatching resources effectively during outages.

Moreover, Revelo illuminates subtle disturbances that hint at future issues. Identifying these patterns allows utilities to prioritize proactive maintenance, shifting focus from crisis management toward building a more resilient network and preventing larger critical failures before they impact service.

What We Can Learn

Highlight the depth and impact of individual contributions through detailed storytelling revealing the core essence.


28. DevHub Marketing animation

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Duration : 18 seconds

Seeking effective ways to boost customer traffic presents a common hurdle, one the video addresses directly by mirroring an initial online query. This immediately establishes DevHub as a discoverable solution for businesses wrestling with local visibility challenges.

The marketing animation skillfully depicts how DevHub's data experience platform offers a comprehensive suite of tools, presenting its varied capabilities not just as features, but as integrated levers for growth. It visualizes the transition from a general search to finding specific answers within their offering.

This approach compellingly illustrates how the platform empowers users to truly scale local reach. It frames DevHub as the essential resource for transforming digital presence into tangible business results and inspiring confidence in a structured path forward.

What We Can Learn

Use clear visual demonstrations capturing attention six times more effectively.


29. Trio Service explainer video

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Duration : 21 seconds

Navigating the complexities of modern IT management can feel overwhelming, yet this video cuts through the noise. It swiftly positions Trio Business as the central hub for essential functions like security, compliance, and patch management. This visual clarity immediately resonates, offering a sense of streamlined control over diverse IT needs.

The power lies in its simple, connected visual style. Each core feature branches out from the Trio center, clearly demonstrating the all-in-one solution's breadth. This effective service explainer video distills complex functionality into easily digestible points, inspiring confidence in managing everything from kiosk mode to endpoint security efficiently.

What We Can Learn

Present generational core performance improvements clearly with specific uplift percentages for technical audiences.


30. Google Pixel Animated marketing video

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Duration : 22 seconds

Delivering integrated performance and value, this video introduces the Google Pixel 6 series and a compelling trade-in offer. It positions the device as the first-ever all-Google phone, built around the custom Tensor chip that drives intelligent performance. This animated marketing video effectively simplifies complex technical aspects and a financial incentive clearly.

The video then focuses on practical user benefits enabled by this unique integration, like fast charging providing hours of power from brief moments and a 24-hour adaptive battery. The clear visuals and concise presentation demonstrate how to communicate technical features and special offers digestibly, offering inspiration for effective product messaging.

What We Can Learn

Ensure medical professionals recall 70 percent more critical information with animation.


FAQ

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Which 2D animation styles best suit different business video needs?

The optimal 2D animation style depends on your business goals and target audience. Common styles include whiteboard animation, character animation, motion graphics, and typography animation.

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How do I develop a content strategy for a 2D animated explainer video?

A strong content strategy starts with defining your target audience, key message, and desired outcome. Develop a script that aligns with these elements and choose visuals that enhance the narrative.

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What narrative structures work best in 2D animated business videos?

Effective narrative structures include problem-solution, chronological storytelling, and the hero's journey. The chosen structure should complement the message and resonate with the target audience.

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How can 2D animation drive leads across the sales funnel?

2D animation can drive leads by explaining complex products, building brand awareness, and engaging viewers emotionally. A clear call to action guides viewers towards conversion.

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When does 2D animation outperform live action for business messaging?

2D animation outperforms live action when visualizing abstract concepts, requiring precise control over visuals, or creating fantastical scenarios. It's also often more cost-effective.

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How can I adapt existing 2D animation examples to my brand?

Adapting existing examples involves modifying the style, characters, and narrative to align with your brand identity and target audience. This ensures a cohesive and impactful message.

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How can I seamlessly integrate existing brand assets into 2D animation?

Seamless integration of brand assets involves incorporating your logo, color palette, typography, and other visual elements into the animation, reinforcing brand recognition.

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What pre-production pitfalls should I avoid with 2D animated videos?

Pre-production pitfalls include unclear objectives, a weak script, and inadequate planning. Thorough pre-production ensures a smooth and efficient animation process.

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How can I maximize call-to-action effectiveness in 2D animation?

Maximize call-to-action effectiveness by using clear and concise language, visually highlighting the call to action, and strategically placing it within the video's narrative.

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What scriptwriting techniques are most effective for 2D animation?

Effective scriptwriting for 2D animation involves focusing on a single core message, using clear and concise language, and incorporating storytelling elements to engage the viewer.

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How can my 2D animated video stand out?

A 2D animated video can stand out through unique character design, a compelling narrative, innovative visual style, and high-quality animation.

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How can character design in 2D animation connect with my audience?

Character design connects with the audience by reflecting their values, aspirations, or challenges. Relatable characters build emotional connections and enhance engagement.

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How can 2D animation simplify complex data?

2D animation simplifies complex data by using visual metaphors, charts, graphs, and animated explanations. This makes information accessible and engaging for a wider audience.

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How can my 2D video align with my marketing strategy?

A 2D video aligns with your marketing strategy by supporting your overall goals, targeting your desired audience, and delivering a clear and consistent brand message.

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How can a short 2D film boost brand awareness?

A short 2D film can boost brand awareness by creating shareable content that tells your brand story in an engaging and memorable way, expanding your reach and impact. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.



Visualizing Success: Animation for Complex Ideas


They transform intricate subjects into clear, digestible narratives. They excel at visualizing concepts that are difficult or impossible to show with live-action, offering a unique pathway to understanding. This visual clarity is particularly powerful when businesses need to communicate complex data, elaborate processes, or abstract services to diverse audiences, ensuring the core message resonates without overwhelming viewers.

They leverage the power of visual storytelling to demystify the complicated. By employing metaphors, symbols, and dynamic motion, they can represent abstract ideas like cloud computing, financial algorithms, or internal system workflows in a way that is both intuitive and memorable. This allows businesses to effectively guide their audience through intricate information with engaging visuals and clear explanations. A well-crafted 2D Animated Business Video makes the unseeable visible, turning potential confusion into comprehension.

This approach has broad applications, from simplifying onboarding and training for new employees to explaining complex product features or service benefits to potential customers. Visualizing multi-step processes or the nuances of a complicated offering becomes seamless. Ultimately, this clarity leads to improved audience engagement, better retention of key information, and a stronger connection with the brand through shared understanding.

  • Translate abstract concepts and data into intuitive visual experiences.

  • Showcase internal workings or hidden processes impossible to film live.

  • Significantly reduce cognitive load, making difficult information easy to grasp.

  • Map out complex journeys, workflows, or interconnected systems dynamically.


  • Through strategic animation, businesses unlock the ability to communicate even the most challenging ideas with impact and clarity, ensuring their message is not just seen, but truly understood.


    Why Advids for 2D Animated Business Video?


    At Advids, we create high-quality, original 2D animated business videos designed to achieve your specific business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

    Why Choose Advids for Your 2D Animated Business Video?

    Proven Track Record: With 12+ years of experience and over 3400 successful projects across various video types, we understand what makes a 2D animated business video truly effective. Of these, over 315 have been specifically 2D animated business videos.
    Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation.
    Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    What We Offer:

    Tailored 2D Animation Solutions: We offer customized 2D animated business video solutions, including explainer videos, character animations, and more, each tailored to your brand, style, and target audience.
    Compelling Storytelling: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
    Advanced Technology: We utilize industry-leading software and techniques to create visually stunning 2D animations that leave a lasting impact.

    Our Collaborative Process:

    Partnership Approach: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
    Open Communication: We prioritize clear and consistent communication, understanding your needs, target audience, and brand identity to create impactful 2D animated business videos.


    Ready to unlock the potential of 2D animated business video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a 2D Animated Business Video?


    A 2D animated business video is a type of video marketing content that uses two-dimensional animation techniques to communicate a message, explain a product or service, or tell a brand story. These videos are created using digitally generated images, characters, and environments, bringing ideas to life in a visually engaging way.

    2D animated business videos are versatile and can be used for a wide range of purposes, including explaining complex concepts, showcasing product features, telling brand stories, educating customers, and building brand awareness. They are particularly effective for businesses looking to simplify information, create a memorable brand experience, and connect with their audience on an emotional level.


    What do top 2D Animated Business Videos have in common?


    Mastering 2D animation for business requires a strategic approach focusing on impactful storytelling and consistent branding.

    Compelling Narrative: Craft an emotional arc with a clear problem/solution. Successful videos use relatable scenarios to connect with viewers.

    • Defined Target Audience: Understand their needs and tailor the message accordingly. Use data-driven insights to create highly targeted visuals and messaging.
    • Memorable Characters: Design characters that embody brand values. Employ symbolic representation to create lasting brand associations.
    • Consistent Branding: Use a unified color palette and typography. Maintain visual consistency across all brand touchpoints for maximum impact.
    • Appropriate Animation Style: Select a style that aligns with the brand's personality. Match the animation style to the target audience's preferences and expectations.
    • Engaging Color Palette: Use colors to evoke emotion and brand recall. Strategic color choices influence viewer perception and emotional engagement.
    • Structured Script: Follow a three-act structure for maximum impact. A clear beginning, middle, and end ensures a cohesive and memorable narrative.
    • Detailed Storyboard: Plan every scene for efficient production. Pre-visualization minimizes revisions and ensures a polished final product.
    • Brand Assets Integration: Subtly incorporate logos and fonts. consistent brand elements reinforce recognition and build brand equity.


    What makes 2D Animated Business Video effective?


    Deeply understanding the target audiences needs, including their demographics, psychographics, and their buyer journey stage ensures that the videos message resonates. Professionals evoke an emotional response, connecting with the audiences values and aspirations to build trust and brand loyalty.

    Leveraging a narrative structure with a clear beginning, rising action, climax, falling action, and resolution maintains viewer engagement. Clear and concise calls to action, seamlessly integrated into the narrative, guide viewers towards specific, measurable outcomes.

    Tailoring videos for each platform, including YouTube, LinkedIn, and Instagram, with tailored aspect ratios, resolutions, style, pacing, and length ensures maximum reach. Establishing KPIs before production allows for accurate measurement of the videos effectiveness.

    Strategic animation style selection aligns with the brands visual identity and resonates with the target audiences preferences. Rigorous storyboarding and animatic review ensure a cohesive and impactful final product, driving measurable business outcomes, including increased engagement, improved brand recall, and higher conversion rates, ultimately resulting in a demonstrable ROI.


    How long should your 2D Animated Business Video be?


    Mastering video length maximizes impact for your 2D animated business videos.

    Pre-production Considerations for Determining Video Length:

    • What's the core message for each video type?
    • Who's the ideal viewer for this animation style?
    • How many key features need showcasing?
    • Does the video need character animation?
    • Which platform dictates video length?
    • What visual style best suits the message?
    • Does the video aim for awareness or conversion?

    2D animated business video length guide

    2D Animated Business TypesVideo LengthUse CaseFunnel
    Explainer Video60-90 secondsClearly communicates complex product features concisely, ideal for software or SaaS using a minimalist style for clarity.Awareness
    Whiteboard Animation60-90 secondsIllustrates a process or concept step-by-step, perfect for showcasing a service's workflow.Consideration
    Motion Graphics15-30 secondsCaptures attention quickly with dynamic visuals, best for short, impactful brand messages or social media ads. Uses bold colors and geometric shapes for impact.Awareness
    Cartoon Style45-75 secondsEngages viewers with charming characters, suitable for explaining complex topics in a fun and memorable way.Consideration
    Kinetic Typography30-60 secondsHighlights key messages with stylish text animations, ideal for short, impactful announcements or product launches.Conversion


    How to create 2D Animated Business videos?


    Mastering 2D animated business videos requires a strategic approach, focusing on clear messaging and impactful visuals to resonate with your target audience and achieve your business objectives.

    * Define Purpose - A clearly defined purpose ensures every creative decision supports the video's goal, maximizing impact.

    • Target Audience - Understanding your audience allows for personalized messaging, increasing engagement and conversion rates.
    • Narrative Development - A strong narrative creates an emotional connection, making the video memorable and impactful.
    • Style Selection - The right style enhances brand recognition and creates a consistent visual identity across platforms.
    • Storyboard Creation - A detailed storyboard ensures a cohesive visual narrative, minimizing costly revisions during production.
    • Scriptwriting - A well-written script delivers the message concisely and engagingly, capturing attention and retaining interest.
    • Character Design - Memorable characters build brand recognition and foster emotional connections with viewers.
    • Scene Animation - Fluid animation enhances viewer experience, making the video more enjoyable and persuasive.
    • Final Editing - Thorough editing ensures a polished final product, reflecting professionalism and brand credibility.
    • Platform Optimization - Optimized videos ensure seamless viewing across devices, maximizing reach and engagement.
    • Call to Action - A clear call to action drives conversions, guiding viewers towards desired actions like website visits or purchases.
    • Environment Design - Well-designed environments enhance the narrative and create a visually appealing and immersive experience.


    How to Write a Script for a 2D Animated Business Video


    Ready to transform your 2D animated business video ideas into compelling scripts? Let's dive into the art of scriptwriting, crafting narratives that resonate with your audience and achieve your business goals. Remember, a strong script is the foundation of any successful animated business video.

    A well-written script brings clarity, ensuring your message cuts through the noise . It's the roadmap for your 2D animation video for business examples, guiding the visuals and audio to create a cohesive and engaging experience. Think of your script as the blueprint for your promotional animation videos , shaping how your story unfolds and connects with viewers .

    Want to see how it's done? Explore these 2D animation business video examples for inspiration.

    • Purpose-Driven Narrative: Start by defining your video's objective. Is it to boost brand awareness or drive conversions? Your script should align with this goal, ensuring every word contributes to the desired outcome.
    • Audience Connection: Know your audience inside and out. Use language they understand and a tone that resonates with their needs and aspirations. A script tailored to your target audience fosters a deeper connection and maximizes impact.
    • Visual Storytelling: Remember, we're working with a visual medium. Write for the eye, not just the ear. Describe scenes vividly, focusing on actions and visuals that enhance the narrative.
    • Brand Voice Integration: Let your brand's personality shine through in your script. Maintain a consistent tone and style that aligns with your overall brand identity. This reinforces brand recognition and builds trust with your audience.

    By following these pointers, we can craft scripts that not only inform but also entertain and inspire. A compelling script is the key to unlocking the full potential of your animated business videos.


    The Benefits of 2D Animation for Business Videos


    We've covered the groundwork. Now, let's explore why 2D animation is a game-changer for your business videos. Discover how these vibrant visuals can elevate your brand and achieve your marketing goals.

    Imagine a quirky character that embodies your brand, instantly recognizable in any 2D animated promotional video example. That's the power of 2D animation for brand building. Think of how a whiteboard animation can break down a complex process step-by-step, making it easy to understand, as seen in many 2D animated explainer video examples. That's the magic of visual storytelling.

    Want to grab attention instantly? 2D animation is your answer. It's more engaging than live-action, especially for short animated business videos, making it perfect for capturing attention in today's fast-paced world. Need to explain a complex idea? 2D animation simplifies intricate concepts, making them accessible and digestible. Plus, it's often more budget-friendly than live-action, allowing you to maximize your ROI.

    • Boost brand recall with memorable characters and unique styles.
    • Connect with your audience on an emotional level through character-driven stories.
    • Communicate complex information quickly and effectively, saving viewers time.
    • Expand your reach globally, transcending language barriers with visual storytelling.

    2D animation isn't just about pretty pictures; it's about achieving your business objectives. From boosting brand awareness to driving conversions, 2D animation offers a versatile and engaging approach to connect with your audience and achieve your marketing goals. Explore the possibilities and discover how 2D animation can transform your video marketing strategy. Business animation examples showcase the diverse range of styles and applications, proving its versatility for any industry.


    Measuring the ROI of a 2D Animated Business Video


    Let's talk about measuring the success of our 2D animated business videos. It's not enough to create engaging content; we need to understand its impact on our business goals. Think of ROI as our compass, guiding us towards more effective video marketing strategies. For instance, consider these animated business video examples 2D that demonstrate effective ROI measurement.

    Measuring ROI isn't just about numbers; it's about understanding how our videos resonate with our audience and contribute to our overall business objectives. Many examples of 2D animated corporate videos showcase how measuring ROI can inform future video strategies. Businesses using 2d explainer videos often see a significant ROI when they track key metrics.

    • Track website traffic and see how many viewers click through after watching our videos. This reveals how effectively our content drives traffic to our website.
    • analyze engagement metrics like watch time, likes, and shares. High engagement suggests our message is resonating with our target audience.
    • Monitor lead generation and track conversions from video calls to action. Animated explainer videos, when coupled with robust ROI analysis, can be powerful marketing tools.
    • Don't forget the long-term impact. Videos contribute to brand building and customer loyalty, which are valuable but harder to quantify immediately.

    By consistently tracking these metrics and adapting our strategies based on the data, we can ensure our 2D animated business videos deliver real value. Remember, measuring ROI is an ongoing process, not a one-time event. It's about continuous improvement and maximizing the impact of our video marketing efforts.


    Using 2D Animation to Improve Brand Awareness


    Let's dive into how 2D animation can transform your brand awareness. Forget generic stock footage; 2D animation offers a vibrant, engaging way to connect with your audience and make a lasting impression. Think of it as a secret weapon for boosting brand recognition and standing out in a crowded marketplace. Professional 2D animated business video samples showcase the impact of high-quality animation.

    2D animation isn't just about pretty pictures; it's about crafting a unique brand identity that resonates with your target audience. marketing animation videos offer a unique opportunity to connect with your audience on an emotional level , fostering deeper engagement and brand loyalty. 2D animation for business is a powerful tool for achieving your marketing goals.

    Want to see how it's done? Check out these top 2d animated marketing videos for inspiration.

    • Captivating Characters: A memorable character becomes the face of your brand, instantly recognizable and shareable. Imagine a quirky mascot embodying your brand's personality.
    • Visual Storytelling: Craft compelling narratives that resonate with your audience. A well-told story, amplified by engaging visuals, leaves a lasting impact.
    • Consistent Branding: Seamlessly integrate your brand elements, from logo to color palette, creating a cohesive brand experience across all platforms.
    • Targeted Messaging: Speak directly to your ideal customer with tailored visuals and messaging. A personalized approach maximizes engagement and conversion rates.

    By leveraging these strategies, we can transform our 2D animated business videos into powerful brand-building tools. Remember, a strong brand presence is the foundation of long-term success.


    Using 2D Animation to Explain Complex Concepts


    We've covered the basics of 2D animation. Now, let's explore how it transforms complex ideas into engaging visuals. business video animation offers a dynamic way to connect with your audience, making even the most intricate topics accessible and memorable. High-quality 2D animated business video examples prove its effectiveness across various industries. corporate animation videos are no longer a luxury but a necessity for effective communication .

    Imagine turning complex data into captivating visuals that resonate with your audience. That's the power of 2D animation. It's not just about simplifying information; it's about creating an experience that educates and entertains . Looking for the best 2D animated business videos to inspire your next project? We'll show you how.

    • Clarify complex processes: Break down intricate workflows step-by-step, making them easy to grasp.
    • Boost audience engagement: capture attention with dynamic visuals that hold viewers' interest.
    • Enhance understanding: Transform abstract concepts into concrete, relatable visuals.
    • Drive conversions: Simplify product features and benefits, leading to increased sales.

    By leveraging the power of 2D animation, we can transform complex concepts into compelling narratives that resonate with our audience and achieve our business goals. A well-crafted animated explainer video can be a game-changer for your marketing strategy.


    How 2D animated business video examples are curated?


    We dove deep into 2D animated business videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic 2D animated business videos showcasing real-world applications .
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response , information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness .
    6.Animation Quality Examining smoothness of animation , character design, and overall visual appeal.
    7.Sound Design Determining the effectiveness of music, sound effects, and voiceover in enhancing the message.
    8.Performance Metrics Utilizing VidIQ to assess watch time , audience retention .

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, 2D animated business video examples 2024, n=14500 videos within duration <3 minutes, across industries. (30/14500 = 0.00206 * 100 = 0.206% ~ 0.22%)

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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