Picture this a killer product, a killer marketing plan, and crickets. Sound familiar? It's a dog-eat-dog world out there, with content exploding faster than popcorn in a microwave. But don't throw in the towel just yet. Savvy companies are harnessing the power of 2D animated product videos to grab eyeballs and boost their bottom line. They're not just fun to watch; they're seriously effective marketing tools. Ready to see the magic? The numbers speak for themselves.
- 63% of video marketers track the number of video views to measure the ROI of their video content.
- 36% of video marketers cite cost and budget as their biggest hurdles in video production.
- Companies are increasing their video budgets by 25% year over year.
These stats reveal a clear trend: video is king, but budget constraints and proving ROI are real challenges. 2D animated product videos offer a cost-effective solution with measurable results. Let's dive in and explore 30 Inspiring 2D Animated Product Video examples to unlock actionable insights and ignite your video marketing strategy.
1. Dun & Bradstreet
Duration : 1 minute and 47 seconds
This 2D animated product video for Dun & Bradstreet masterfully depicts the chaos of disparate data sources. The animation simplifies a complex challenge, showing how inconsistent data can hinder business growth. Visuals of overwhelmed professionals transition to a unified data structure, showcasing the power of their Master Data solutions.
The video's clean aesthetic and dynamic motion graphics highlight a clear path to efficiency. By visually representing concepts like connectivity, coverage, and quality, Dun & Bradstreet positions their product as the essential tool for optimized data flow and informed decision-making. It's a captivating example of how to turn a complex narrative into a compelling visual story.
2. VISA
Duration : 2 minutes and 23 seconds
VISA Direct is a push payment platform that enables fast, simple and secure payments. This video is designed to educate the Risk & Compliance community about VISA Direct, how it works, and its uses.
Video Design - The video is a Animated Feature Video. It uses a clean, modern aesthetic with simple, bold lines. The use of yellow and blue color scheme is consistent throughout the video, giving it a distinct and cohesive brand feel. The video features a combination of graphic animations and world map illustrations that helps to visually demonstrate the global reach of the product.
The minimalist design of the video coupled with its simple animations allows for the clear and effective communication of complex ideas. The use of bright colors and dynamic movement grabs the viewer's attention, and the clear, concise narrative provides a thorough explanation of VISA Direct and its benefits. This video is effective because it utilizes simple, dynamic visuals and animation to clearly communicate the key aspects of VISA Direct.
3. Fit2work
Duration : 1 minute and 36 seconds
This 2D animated product video cleverly captures the essence of mitigating hiring risks with engaging visuals and concise messaging. The tightrope walker metaphor immediately grabs attention, symbolizing the precarious nature of business decisions. The animation smoothly transitions to highlight the fit2work platform, showcasing its user-friendly interface and comprehensive background screening services.
fit2work’s value proposition shines through with impactful statistics and clear explanations of its features. The video’s clean aesthetic, vibrant colors, and upbeat music create a positive and professional impression. This is a strong example of how a 2D animated product video can effectively communicate a complex service in a memorable way.
4. Strata 2D Animated SaaS Video
Duration : 2 minutes and 25 seconds
Feeling overwhelmed by the ever-changing landscape of cloud security? This 2D Animated Product Video from Palo Alto Networks presents a transformative approach. It visually demonstrates the challenges of traditional firewall models with static licensing and inflexible bundles, a pain point many businesses face. The solution? Flexible Security Consumption with an intuitive credit-based system, allowing for dynamic scaling and customized security deployments.
The animation creatively showcases how to select services from an à la carte menu and manage credits via a self-service portal. This efficient approach to security management promises not only greater flexibility and scalability but also better visibility and protection of your cloud investment, making it a must-watch for any business seeking to streamline its cloud security.
5. Intel
Duration : 1 minute and 16 seconds
Intel's GProfiler is an open-source, continuous profiler that enables teams to efficiently investigate performance issues in production environments with minimal overhead. This video is designed to introduce the tool and showcase its capabilities for optimizing code performance and reducing costs.
Video Design - The video uses a visually engaging and modern design style, highlighting the key concepts of continuous profiling and its benefits. It features clean, high-quality 2D animation with an isometric perspective, showcasing a detailed representation of a server with a futuristic aesthetic. The graphics used for visual representation are simple and clean, making the video easy to follow and understand. The use of dynamic elements, such as glowing lights and animated lines, adds visual interest and emphasizes the key points of the message.
The Animated Teaser Video effectively communicates the challenges of traditional profiling tools and how GProfiler can overcome those limitations. The video's tone is professional and informative, highlighting the value of continuous profiling for performance optimization and cost reduction. The graphics are futuristic and visually appealing, drawing in the viewer and building an understanding of the complex technology in a simple and clear manner. The visual design effectively communicates the core benefits of GProfiler, making it a powerful tool for developers and performance optimization enthusiasts.
6. Western Digital 2D Animated Tech Video
Duration : 2 minutes and 51 seconds
This 2D Animated Product Video for Western Digital seamlessly blends 2D motion graphics with isometric elements to highlight the growing data storage needs of connected cars. The futuristic aesthetic, fueled by vibrant teal and yellow hues against a dark blue backdrop, establishes a cutting-edge look. The dynamic opening sequence instantly captures attention, while the clear presentation of complex technical concepts ensures viewer engagement.
The concise storytelling guides viewers through the video, emphasizing Western Digital's tools for workload analysis and the crucial role of the Write Amplification Factor (WAF) in extending storage lifespan. The use of visual metaphors, such as a radar screen for device health monitoring, enhances understanding and reinforces the proactive approach to issue identification. This exemplary video serves as inspiration for effectively communicating intricate technical concepts in a visually compelling manner.
7. Datasite
Duration : 1 minute and 2 seconds
Datasite offers tools for investment bankers, enabling faster deal processes and insights. The video is designed to showcase how the company's new tools can help with M&A and capital market deals.
Video Design - The video uses a clean and modern visual style. It features bright colors, simplistic shapes, and animations. The video is a great example of an Animated Product Features Video, highlighting the key features and benefits of Datasite's solution. The animated graphics effectively represent how Datasite streamlines deal processes. This makes the video easy to follow and helps to capture the attention of the viewer.
The visual style of the video effectively communicates the product's ability to organize and streamline deal processes. By using a simple and engaging animation, Datasite depicts how their software can help investment bankers move faster and more efficiently, ultimately making it easy for the viewer to understand the product's value. The video conveys a tone of confidence, highlighting the benefits and capabilities of Datasite and how they can benefit investment bankers.
8. FireMon 2D Motion Graphics Video
Duration : 1 minute and 26 seconds
FireMon is a security automation company that helps organizations automate their security processes, regardless of use case or infrastructure. The video is designed to show that FireMon offers a unique approach to automation that goes beyond zero touch.
Startup Identity Video for Storytelling - This video is a visual story, using isometric 3D graphics with a clean, modern aesthetic. Bright colors and simple, bold fonts create an engaging visual experience for the viewer. Isometric 3D graphics help to create a sense of depth and dimension, making the video feel more dynamic.
The video uses a layered approach to illustrate the different levels of automation available, which is conveyed through four different levels, depicted as squares or layers. Each layer is a different color, making it easy to distinguish the four different levels. The animation style and clean, modern visual elements are effective in highlighting the key benefit of FireMon's solution: the ability to automate security processes at different levels.
9. OpenText
Duration : 1 minute and 51 seconds
This video is designed to promote OpenText's IT Operations Aviator, a generative AI chatbot that offers a more personalized and efficient user experience.
Video Design - The video features a 2D Animated Product Video that uses a futuristic visual style and a bright blue color scheme. It has an appealing graphic design and a clean, minimalist look. The graphic style of the video conveys a sense of innovation and efficiency. The illustrations used include clouds, question marks, and a chatbox. These illustrations are simple yet effective, making them clear and easy to understand.
The 2D Animated Product Video is able to successfully communicate the benefits of Aviator by showcasing how it can assist users with their queries and reduce frustration. This approach helps to capture the attention of the audience. The use of color, typography, and animation create a fun, engaging video experience. The design of the video, featuring a futuristic AI chatbot, conveys the message of cutting-edge technology and an exciting new solution.
10. Comarch Animated Explainer Video
Duration : 1 minute and 50 seconds
Comarch is a company that helps telecom operators optimize energy consumption in their networks. The video is designed to show how Comarch's solution can help operators reduce their carbon footprint without affecting network performance.
Video Design - The video is a 2D Animated Product Video with a clean and modern design style. It is set against a dark background, allowing the vibrant blue and red colors of the graphics to stand out. The use of animated graphics, such as the glowing satellite dishes, helps to illustrate the complex concepts related to network sustainability.
Comarch's video clearly presents its solution and its goal, through simple animations, bright colors, and an upbeat tone. The video successfully conveys the message that network sustainability is important to Comarch and that they can help operators achieve it. The video aims to engage viewers by showing how their solution can improve the world.
11. Printify 2D Product Explainer Video
Duration : 1 minute and 6 seconds
This 2D animated product video for Printify showcases the power of product mockups and bold graphics to quickly convey an exciting product offering. The colorful geometric backgrounds add a vibrancy that underscores the brand’s innovative appeal, while slick 3D animations demonstrate the wide range of customizable products available.
The fast-paced editing and upbeat soundtrack add energy and excitement, drawing viewers in and creating a memorable viewing experience. From skincare and supplements to coffee, the ad highlights Printify’s ability to connect creators with a diverse audience—and underscores the potential for profit.
12. Clever Devices
Duration : 1 minute and 57 seconds
Clever Devices is a company that helps businesses manage their electric vehicle fleet. The video is designed to show how Clever Devices can help you manage both your diesel and electric vehicles within a single system.
Video Design - The video is a SaaS Animated Product Video that uses a simple and clear style. The video uses a bright color palette of blue and grey with a clean and minimal design. The animated graphics are simple, but effective. The overall style is professional but friendly, which is a common practice for SaaS companies.
The video effectively communicates the objective of integrating electric vehicles with existing systems. The overall tone is upbeat and optimistic, communicating the ease of transitioning to a hybrid fleet with Clever Devices. The visual design of the video drives home the message that EV management is simple and intuitive. Clever Devices simplifies the transition to electric vehicles with an easy to use integrated system. The video does this by using clear and concise visuals that are easy to understand, and the narrative focuses on the benefits of the solution.
13. Citrix
Duration : 56 seconds
Citrix DaaS is a cloud based security solution that focuses on securing data in the cloud. This video is designed to showcase the security benefits of Citrix DaaS.
Video Design - The video design is clean and professional, with a focus on the use of simple visuals. The use of a blue color palette and minimalist graphics creates a clean and modern look. The video uses a combination of static and animated graphics to illustrate the features of Citrix DaaS.
Startup Identity Video for Storytelling - This video is designed to communicate the security benefits of Citrix DaaS by using a clear and concise visual style. The visuals are simple and easy to understand, making the video engaging for a wide audience. The video's tone is reassuring and confident, highlighting the ability of Citrix DaaS to help businesses maintain control over their resources.
14. Ateme
Duration : 1 minute and 8 seconds
Ateme+ is a software-as-a-service solution that makes it easier to keep an audience captivated today and in the future. The video is designed to introduce Ateme+ and demonstrate its benefits.
Video Design - The video uses a simple and clean Animated Character Video style, with a vibrant color palette and clean lines. The video relies on graphic elements and animations to communicate its message. There is a lot of white space, and all of the text is very easy to read.
The visual design of the video is able to communicate its objective by emphasizing the simplicity and ease of use of the Ateme+ SaaS platform. The video uses an upbeat tone, making it easy to understand. The graphics are clear and engaging, making them suitable for the technology audience. The video style is consistent throughout, helping to build brand recognition.
15. Shiftgig
Duration : 1 minute and 35 seconds
Shiftgig connects businesses with a workforce through its mobile platform. This video is designed to introduce the company, highlighting its features and how it works.
Video Design - The video uses a 2D Animated Product Video style. This style helps explain complex concepts and processes in a clear and engaging way. Simple, vibrant graphics and the use of animation combined with clear arrows make it easy to follow the flow of information from one step to the next. The color palette of green and white is consistent throughout the video, maintaining the brand's visual identity.
The design of the video makes it visually appealing and easy to understand. The use of animation helps to highlight key features and makes the video more engaging. The simple design and clear information presented allow viewers to quickly grasp the benefits of using Shiftgig. The tone of the video is professional and upbeat, further conveying the simplicity and effectiveness of the platform.
16. Google
Duration : 3 minutes and 41 seconds
This Google video is designed to explain the large-scale network that Google uses to power its services and products. It highlights the global network that connects its data centers, enabling seamless traffic flow.
Video Design - The video is a Animated Teaser Video, with a clean and simple design style. The use of bold colors, flat illustrations, and smooth transitions create an engaging visual experience that is easy to understand. The video incorporates icons that represent Google products and services, contributing to the branding. The combination of bright color schemes, and simplistic design elements, allows the viewer to easily comprehend and engage with the video.
The video's visual style effectively communicates the complex subject of Google's global network. The use of animation and graphics makes the topic more accessible and engaging for a broader audience. The light-hearted and informative tone helps viewers understand how Google's network seamlessly connects its data centers, ensuring reliable service delivery.
17. MCI
Duration : 1 minute and 46 seconds
MCI is a company that offers code modernization solutions that quickly and securely convert outdated legacy code to newer code languages. This video is designed to showcase the company's ability to help businesses modernize their codebase using artificial intelligence.
Video Design - The video utilizes a clean, minimal design, featuring a white background with a subtle diagonal pattern and white circular shapes that are used to showcase the company's code modernization process. The video employs bright green and dark blue colors throughout, creating a professional and engaging look. This Animated Product Advertising Videoe video relies heavily on clear and concise icons and animations to communicate the complex process of AI-powered code refactoring. This visual style helps to make the video digestible and engaging for a wide audience.
The video effectively communicates the benefits of using MCI's code modernization solution, demonstrating how businesses can save time and money. The video uses icons and animations to showcase the process of transforming COBOL to Java, using AI to do repetitive work, and reducing costs and time. The overall tone of the video is professional and informative, highlighting the technical nature of the solution while remaining approachable for a non-technical audience. The simplicity of the visual style helps to convey the complex subject matter in a clear and easily understandable way, driving the video goal of generating interest in MCI's services.
18. Rx EDGE
Duration : 1 minute and 31 seconds
Rx EDGE is a company that provides pharmacy solutions. This video is designed to showcase the benefits of their Solutions at the Shelfâ„¢ program, a strategic placement system in pharmacies nationwide.
Video Design - The video utilizes a clean and modern design style with flat graphics and bold colors, making it an engaging 2D Animated Product Video. The simple illustrations help in clearly illustrating the concept of placement and audience engagement.
The video successfully captures the viewer's attention with its straightforward approach, highlighting the pharmacy setting and the key elements of the Solutions at the Shelfâ„¢ program, such as the strategic placement in pharmacies and how it reaches millions of prospective patients. The overall tone is optimistic and informative, effectively communicating the value proposition of Rx EDGE's Solutions at the Shelfâ„¢ program.
19. Yggdrash Animated Product Showcase Video
Duration : 1 minute and 23 seconds
Yggdrash's initial coin offering (ICO) and yeed token introduce a third generation blockchain protocol, addressing scalability and utility challenges in the crypto space. This video explains the innovative features of this protocol and its potential impact on the blockchain industry.
Video Design - Minimalist line art and a clean color palette create a visually appealing and engaging experience. The animation seamlessly transitions between scenes, illustrating the interconnectedness of the protocol's components.
Startup Identity Video for Storytelling is ideal for showcasing the step-by-step functionality of the protocol, making it easy for viewers to understand its value proposition. This is a great example of motion graphics being used in an animated product video.
20. Avast Animated 2D Design Video - Showcase design aesthetics
Duration : 1 minute and 3 seconds
Avast Business Patch Management video is designed to highlight the benefits of their patch management solution. It focuses on the importance of patching software vulnerabilities and how Avast Business Patch Management can make the process efficient.
Video Design - The video utilizes a clean and modern animated design style. The use of isometric illustrations creates a 3D-like environment, enhancing the visual appeal and engagement. The video focuses on the importance of protecting network and system security, showcasing different visual elements of vulnerable systems, including a smartphone, laptop, and server. This is a great example of an 2D Animated Product Video that is both visually appealing and informative.
The use of simple yet effective graphics helps to communicate the message effectively. Avast's orange logo and brand colors are used consistently throughout, adding a sense of visual continuity and brand recognition. The tone of the video is professional and reassuring, emphasizing the value of Avast's solution and its ability to mitigate security risks. The narrative highlights the potential consequences of ignoring patch management, emphasizing the need for a proactive approach. The overall design helps to communicate the video's objective, which is to highlight the importance of patch management and introduce Avast Business Patch Management as the solution.
21. Freshdesk
Duration : 1 minute and 31 seconds
Freshdesk is an omnichannel customer support platform that offers various features to help businesses deliver efficient and personalized support. This video is designed to promote Freshdesk's post-call transcript feature.
Video Design - The video is an Animated Product Innovation Video with a strong visual style. Bold neon colors and geometric shapes dominate the video, creating a visually appealing and engaging experience. The use of these elements in a dark background provides an excellent visual contrast.
The video's narrative focuses on the pain points experienced by customer support managers when dealing with large amounts of customer data. The visual design effectively communicates this struggle with the use of an overflowing hourglass and a cloud bursting with random shapes and lines, representing the vast amount of customer data. The video then introduces Freshdesk's post-call transcript feature as a solution to this problem, visually showing a clear, easily searchable transcript, highlighting its benefits. The overall tone of the video is positive and upbeat, emphasizing the efficiency and ease of use of the post-call transcript feature.
22. Siemens Minimal 2D Product Video
Duration : 1 minute and 38 seconds
This video showcases the capabilities of teamcenter quality, a cloud-based solution designed to streamline quality management processes between manufacturers and their suppliers. The software facilitates efficient exchange of quality data, enabling real-time tracking of complaints and quality actions through interactive dashboards. Teamcenter quality's user interface is clean and modern, employing a flat design aesthetic with bold colors and simple icons. The use of animation is subtle yet effective, guiding the viewer's attention to key features and functionalities. Screen recordings seamlessly integrate with animated graphics, providing a clear and concise demonstration of the software's capabilities. The video's pacing is well-balanced, allowing viewers to absorb information without feeling overwhelmed.
By combining a visually appealing design with informative content, the video effectively conveys the value proposition of teamcenter quality. It highlights the software's ability to improve communication, enhance collaboration, and ultimately drive quality improvements throughout the supply chain. This 2D Animated Product Video's style is well-suited for its target audience of manufacturing professionals, providing a clear and engaging overview of a complex software solution. Businesses can leverage the power of 2D and motion graphics to create compelling animated product marketing videos that showcase their products' features and benefits in an engaging and informative way.
These videos can help businesses increase brand awareness, generate leads, and drive sales. The use of animation allows for creative and attention-grabbing visuals that can effectively communicate complex information in a simple and easy-to-understand manner. Whether it's an 2D Animated Product Video or an animated product marketing video, incorporating animation into product videos can significantly enhance their impact and effectiveness.
23. ManageEngine
Duration : 2 minutes and 10 seconds
ManageEngine is a company that provides IT management and security solutions for businesses. This video is designed to introduce the audience to their Unified Endpoint Management and Security Solution, Endpoint Central.
Video Design - The video utilizes a minimalistic design style that emphasizes the product itself, making this a good Animated Product Promotion Video. With simple graphics and a clean visual aesthetic, the video showcases several animated icons that represent the various security issues faced by organizations. For instance, issues like Unpatched System, Jailbroken Device, and Data Leak are displayed as animated icons that visually communicate these security risks.
The video's style effectively drives the call to action by highlighting the challenges that IT teams face. The video's visual approach, with the use of animated icons and clear messaging, emphasizes the need for a robust endpoint management and security solution. The upbeat and professional tone of the video further communicates the company's expertise and commitment to providing solutions to these challenges. The video's engaging narrative successfully captures the attention of the target audience, which likely includes IT professionals and business leaders concerned about endpoint security.
24. Radix Minimal 2D Motion Video - Explain DeFi conceptually
Duration : 1 minute and 36 seconds
Looking to break down intricate financial concepts into digestible visuals? This 2D animated product video excels at conveying the core message of DeFi's efficiency. By juxtaposing a struggling upward line with a smoothly expanding network, the animation brilliantly encapsulates the contrast between outdated systems and innovative solutions.
The video's strength lies in its clean aesthetic and clever use of visual metaphors. The ascending line struggling to navigate triangular obstacles represents the cost and complexity of traditional finance. DeFi then emerges, visually represented by an expanding network, signifying its adaptability and interconnected nature, offering a more efficient future.
25. PointClickCare
Duration : 1 minute and 3 seconds
PointClickCare is a cloud-based platform that helps acute-care facilities improve patient care coordination. This video is designed to showcase how Harmony by PointClickCare empowers case managers to make better decisions for outgoing patients.
Video Design - PointClickCare uses simple and clean animation to bring the product to life. This style of Animated Product Visualization Videoe video is clean and engaging, with clear and concise visuals to explain the product's functionality. Key features such as the data exchange and access to patient information are highlighted through animations. The overall visual design is simple, with a focus on communicating information clearly and effectively.
The video uses bold colors, simplistic animations, and a clear narrative to explain how Harmony by PointClickCare enables case managers to make informed decisions. The simple animation style is perfect for depicting the process of streamlining data exchange and access to patient information. The video's overall tone is positive and optimistic, showcasing the benefits of Harmony by PointClickCare in a relatable manner.
26. KIOXIA
Duration : 1 minute and 30 seconds
KIOXIA is a company specializing in flash memory technology. This video is designed to show how KIOXIA's BiCS FLASH memory is used in a wide range of products and solutions.
Video Design - The video employs a 3D animation style and features a simple color palette. A clean and sophisticated design allows the audience to easily follow the explanation of the technology. The use of clear visuals helps to make the explanation of the technology more engaging. This is a good example of an Animated Product Walkthrough Video. The animation clearly depicts the progression of the product. It starts with the chip, then moves to the layer stacking, and then the final product. KIOXIA's innovative flash memory technology is showcased using simple, yet powerful animations, which help to make the video more engaging and understandable.
The video effectively communicates the message by using clean graphics and focusing on the key technology behind the flash memory. A simple animation style helps to showcase the innovation of KIOXIA's BiCS FLASH memory and the benefits it offers to consumers. The video's design helps to evoke a tone of trust and reliability, emphasizing the quality of KIOXIA's technology.
27. Boyd 2D Product Highlight Video - Showcase design excellence
Duration : 1 minute and 0 seconds
Boyd is a company specializing in engineered material and thermal solutions. This video is designed to present the company's history, expertise, and approach.
Video Design - The video uses a vibrant, visually appealing style. 2D Animated Product Videos featuring technical and product imagery play a central role. The video utilizes vibrant and colorful graphics to highlight the innovative solutions. It incorporates a futuristic visual style, employing modern technology imagery.
The video's visual style effectively communicates the objective by presenting Boyd as a cutting-edge, innovative company. The use of futuristic imagery, clean animation, and compelling visuals creates a positive and progressive tone, showcasing the company's ability to deliver innovative and sustainable solutions for the future. The video highlights the importance of technology, innovation, and sustainability, appealing to a broad audience interested in these topics.
28. UOB
Duration : 2 minutes and 53 seconds
UOB is a financial institution providing extra protection for savings. The video is designed to introduce the LockAway Account, a savings account with added security.
Video Design - This Animated Infographic Video focuses on the LockAway Account benefits, emphasizing features like no fall-below fees, no minimum balance, and no deposit requirements. The video utilizes a clean blue background, white text, and simple animated icons to illustrate each feature.
The visual style of the video is able to communicate the objective of the video through its simplicity and clarity. It drives the viewer to action by showcasing the benefits of the LockAway Account through visually appealing graphics and engaging animations. The video's overall tone is calm and reassuring, highlighting the security and ease of using the LockAway Account. The video successfully reinforces the brand's focus on security and its commitment to providing innovative financial solutions.
29. PwC Animated Pixel Graphics Video
Duration : 1 minute and 45 seconds
This 2D animated product video stands out for its unique visual approach. The pixelated design and minimalistic aesthetic give it a distinct, modern feel. The use of a dark background and vibrant orange creates a visual hierarchy, emphasizing the key messages related to the OECD’s Pillar Two.
The animation of the world map illustrates the global impact of the initiative, while clear typography reinforces the 15% tax rate and the €750 million threshold. This video successfully leverages motion graphics to simplify complex financial information, making it accessible and engaging for its target audience.
30. PerkinElmer
Duration : 46 seconds
PerkinElmer is a company that has been pushing the boundaries of science for 85 years. The video is designed to highlight the company's commitment to scientific advancement and the impact of their work on the world.
Video Design - The video uses a combination of black and white archival footage and modern graphics to illustrate PerkinElmer's history and present day work. This video style combines a sense of history and innovation. It features a Animated Teaser Video, with subtle gradients, and a clean aesthetic. The video also features several close-ups of the scientists and their work, giving viewers a glimpse into the intricate process of scientific research and development.
The combination of historical footage and modern graphics highlights the enduring legacy of PerkinElmer and its commitment to pushing the boundaries of science. The video features a light-hearted, upbeat tone that conveys the excitement and promise of scientific innovation. The visuals and overall tone of the video effectively communicate PerkinElmer's message of a long history and dedication to the advancement of science, inspiring a sense of trust and confidence in their work.
How to plan and optimize 2D Animated Product Videos?
Form Follows Function: "Form follows emotion." - Hartmut Esslinger. Advids used this philosophy for a healthcare client. We designed a 2D animated product video with calming visuals and a gentle color palette to reflect the soothing nature of their aromatherapy products. This aesthetic approach increased viewer engagement and brand recall.
Actionable: Align video aesthetics with product's emotional resonance and brand identity.
Brand Identity: "Logos are a shorthand way of telling your brand's story." - Walter Landor. For a food delivery app client, Advids incorporated their vibrant logo and brand colors throughout the 2D animated product video, reinforcing brand recognition and creating a consistent visual experience. This led to a noticeable lift in app downloads.
Actionable: Integrate brand elements seamlessly within video for consistent brand experience.
Customer-Centric Approach: "It is the customer who determines what a business is." - Thomas Watson. Advids embraced this for a gaming client. We created a 2D animated product video highlighting the fun and social aspects of their new mobile game, directly addressing the desires of their target demographic. This resulted in a significant increase in pre-orders.
Actionable: Prioritize customer needs and desires when crafting video messaging and narrative.
Iterative Design: "Prototypes are meant to be thrown away." - Jake Knapp. Advids applied this to a productivity app client. We developed multiple 2D animated product video prototypes and tested them with target users, iterating based on feedback. This user-centric approach resulted in a final video that effectively communicated the app's value proposition and drove conversions.
Actionable: Test video prototypes with target audience and iterate based on feedback.
Value Innovation: "Create uncontested market space and make the competition irrelevant." - Chan Kim. Advids helped an educational platform client achieve this. We created a 2D animated product video showcasing their unique blend of online courses and personalized mentorship, a differentiator in the crowded online education market. This resulted in a substantial increase in student enrollments.
Actionable: Highlight unique product features and benefits to stand out from competitors.
Why Advids for 2D Animated Product Video?
At Advids, we specialize in crafting high-quality, original 2D Animated Product Videos that elevate your brand and drive results. Our unique blend of creative storytelling, cutting-edge technology, and extensive experience ensures your product shines.
Transforming Ideas into Engaging Animations:
Customized 2D Animated Product Video Solutions: From explainer videos showcasing your product's features to captivating character animations that build brand affinity, we tailor every video to your specific needs and target audience. We've produced over 275 successful 2D Animated Product Videos, demonstrating our expertise in this dynamic medium.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft compelling narratives that resonate with viewers, explaining complex concepts with clarity and engaging emotions to drive action.
Cutting-Edge 2D Animated Product Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that capture attention and leave a lasting impression.
A Legacy of Success and Client Satisfaction:
12+ Years of Proven Success: With over 3400 successful projects across various animation styles, we possess a deep understanding of what makes a video truly effective.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through compelling visuals.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction and delivering exceptional results.
Partnering with You Every Step of the Way:
Collaborative Process: We believe in a collaborative approach, working closely with you from concept to completion to ensure your vision is realized in the final animation.
Strategic Communication: Open and transparent communication is paramount. We prioritize understanding your brand, target audience, and objectives to create 2D Animated Product Videos that achieve your business goals.
Ready to unlock the potential of 2D Animated Product Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
Animated Videos: Your Product Launch Toolkit
2D Animated Product Videos: A Versatile Toolkit for Marketers
2D animated Product Videos offer a versatile toolkit for marketers, catering to various needs and objectives. Here are some common types:
Explainer Videos- Ideal for simplifying complex products or services, especially for a non-technical audience.
- Imagine introducing a new project management software with an animated video that visually demonstrates its core features and benefits.
- Perfect for showcasing the functionality and features of a product in a visually engaging manner.
- Think of a video demonstrating how a new blender effortlessly crushes ice and blends smoothies, highlighting its power and ease of use.
- Step-by-step guides that visually demonstrate how to use a product or service.
- Imagine an animated tutorial showing users how to navigate a new mobile app, making the Onboarding process seamless and enjoyable.
- Bring real-world success stories to life by showcasing how your product or service has helped other businesses achieve their goals.
- Transform data and statistics into visually appealing and easily digestible content.
- Imagine an animated infographic showcasing the growth of your company's market share over time, making complex data more engaging and understandable.
- Leverage the creative and engaging power of whiteboard animation to explain concepts or products in a unique and memorable way.
- Tell a captivating story about your product or service through a series of visually engaging scenes, creating an Emotional Connection with your audience.
- Create short, looping animations that highlight key product features or create engaging social media content.
- Think of a GIF showcasing a quick product demonstration or a fun animation related to your brand.
Boost Engagement with Animated Product Videos
2D animated product videos offer a dynamic way to Captivate Your Audience and foster deeper engagement. Here's how:
Visual StorytellingBring your product's narrative to life through Compelling Visuals and engaging storylines. Imagine a character struggling with a task, then finding a solution through your product, creating an emotional connection with viewers facing similar challenges.
Interactive ElementsEncourage active participation by incorporating clickable buttons, animations, and transitions that allow viewers to explore your product further. Think of a video where viewers can click to learn more about specific features or navigate to different sections of your website.
Personalized ExperiencesTailor your videos to resonate with specific customer segments, addressing their unique needs and interests. Imagine creating different versions of your video highlighting features relevant to different demographics or industries.
Emotional ConnectionUse animation to evoke emotions and forge a deeper connection with your audience, making your brand more memorable and relatable. Think of using heartwarming animations to showcase the positive impact your product has on people's lives.
Call to ActionGuide viewers towards the desired action with clear and concise calls to action, such as Visit our website, Request a demo, or Sign up for our newsletter.
Winning Video Strategies for Product Launches
A successful content strategy for 2D Animated Product Videos requires careful planning and consideration of several key elements:
Target Audience: Define your ideal viewer. Understand their demographics, needs, pain points, and preferred content consumption habits. This will guide your video's Messaging and style.
Storytelling: Craft a compelling narrative that resonates with your audience and effectively communicates your product's value proposition. Consider using a classic Storytelling structure with a beginning, middle, and end to keep viewers engaged.
Visual Style: Choose an Animation Style that aligns with your brand identity and appeals to your target audience. A playful, cartoonish style might be suitable for a children's product, while a sleek, minimalist style might be more appropriate for a tech company.
Call to Action: Guide viewers towards the desired action with a clear and concise call to action. Make it easy for them to take the next step, whether it's visiting your website, making a purchase, or signing up for a free trial.
Distribution Strategy: Identify the most effective platforms and channels to reach your target audience. Consider using a mix of YouTube, social media, email marketing, and website embedding to maximize your video's reach.
Analytics: Track key metrics like views, watch time, engagement, and conversions to measure your video's performance and identify areas for improvement. Use data to refine your content strategy and optimize future videos for better results.
Animated Storytelling for Brand Impact
2D animated product videos can be a powerful tool for building Brand Awareness and crafting Compelling Brand Stories that resonate with your audience.
Key Benefits of 2D Animated Product Videos:
Brand Identity
Infuse your brand's visual identity into your videos. Use your brand colors, fonts, and logo consistently throughout the animation to reinforce brand recognition.
Emotional Connection
Use animation to evoke emotions and create a deeper connection with your audience. Storytelling through animation can create a sense of empathy and make your brand more relatable.
Storytelling
Craft a compelling narrative that effectively communicates your brand's values, mission, and unique story. Use characters, settings, and plotlines to Engage Viewers and leave a lasting impression.
Consistency
Maintain a Consistent Visual Style and messaging across all of your animated videos. This helps build a cohesive brand identity and ensures that your videos are easily recognizable as belonging to your brand.
Boost Sales with Animated Product Videos
2D animated product videos can be a powerful tool for boosting sales and conversions by effectively showcasing your product's value and guiding viewers through the sales funnel.
- Product Demonstrations: Clearly and concisely demonstrate your product's features and benefits, highlighting its unique selling points and how it solves customer problems.
- Customer Testimonials: Build Trust and Credibility by incorporating authentic customer testimonials. Showcasing real people who have benefited from your product can be highly persuasive.
- Call to Action: Include a Clear and Concise Call to Action that encourages viewers to take the next step in the buying process. Examples include Shop Now, Get a Quote, or Book a Demo.
- A/B Testing: Experiment with different video variations to identify which elements are most effective in driving conversions. Test different calls to action, visuals, and storylines to optimize your video's performance.
Crafting Captivating Product Videos
Creating high-quality 2D animated product videos requires a blend of technical expertise and creative vision. Here are some best practices to follow:
- Clear Script: Start with a well-written script that is concise, engaging, and easy to understand. Your script should clearly communicate your message and keep viewers hooked from beginning to end.
- Compelling Visuals: Use high-quality visuals that are visually appealing and relevant to your product. Choose a color palette, character design, and animation style that aligns with your brand and resonates with your target audience.
- Smooth Animation: Ensure that the animation is smooth and fluid, creating a professional and polished look. Avoid jerky movements or choppy transitions that can distract viewers from your message.
- Professional Voiceover: Hire a professional Voiceover artist to deliver your script in a clear and engaging way. A good voiceover can add personality and credibility to your video.
- Music and Sound Effects: Use music and sound effects to enhance the overall experience and create a more immersive feel. Choose music that complements your video's tone and message, and use sound effects to highlight key moments or actions.
- Optimize for Different Platforms: Ensure that your videos are optimized for different platforms, such as YouTube, Facebook, and Instagram. This includes using the correct video format, aspect ratio, and file size for each platform.
Boosting B2B Engagement with Animation
2D animated product videos can be seamlessly integrated into various aspects of your B2B marketing strategy to enhance engagement and drive results.
- Website Content: Use Animated Videos to explain complex products or services, showcase customer testimonials, or provide Product Demos on your website. An engaging video on your landing page can significantly improve conversion rates.
- Email Marketing: Include animated videos in your email campaigns to increase open rates, click-through rates, and overall engagement. A short animated video summarizing your latest product update can be more effective than a lengthy text email.
- Social Media: Share animated videos on social media platforms to reach a wider audience and generate leads. Short, Attention-Grabbing Videos can perform well on platforms like LinkedIn, Twitter, and Facebook.
- Trade Shows and Conferences: Use animated videos to Showcase Your Products or services at trade shows and conferences. A visually appealing video playing on a loop at your booth can attract attendees and spark conversations.
- Sales Presentations: Incorporate animated videos into your sales presentations to make them more engaging and persuasive. A video demonstrating your product's key features can be more impactful than static slides.
Crafting Your Product Video Strategy
Planning a successful 2D animated product video requires careful consideration of several key factors to ensure it aligns with your goals and resonates with your target audience.
Key Factors to Consider:- Target Audience: Clearly define your target audience and their needs, interests, and pain points. Understanding your audience will guide your video's messaging, style, and tone.
- Storytelling: Craft a compelling narrative that resonates with your audience and effectively communicates your product's value proposition. A strong story can Captivate Viewers and make your video more memorable.
- Visual Style: Choose a visual style that aligns with your brand identity and appeals to your target audience. Consider the color palette, character design, and animation style that best represents your brand and resonates with your viewers.
- Call to Action: Include a clear and concise call to action that encourages viewers to take the next step. Make it easy for them to engage further with your brand or product.
- Budget: Determine your budget for the Video Production process, including scriptwriting, animation, voiceover, and music.
- Timeline: Set a realistic timeline for the video production process, taking into account the complexity of the project and the availability of resources.
Crafting Compelling Product Video Narratives
Different narrative structures can be employed in 2D animated product videos to engage your audience and effectively communicate your message.
Problem-Solution:
This classic narrative structure presents a problem that your product solves, highlighting its benefits and value proposition. Imagine a video showing a frustrated office worker struggling with disorganization, then finding a solution through your project management software.
Storytelling:
This approach uses characters and a plot to tell a story about your product or service, creating an emotional connection with viewers. Think of a video following a character on a journey where your product plays a key role in their success.
Educational:
This narrative focuses on providing information about your product or service in a clear and concise way. Imagine a video explaining the features and benefits of your new software in a straightforward and informative manner.
Testimonial:
This narrative features customer Testimonials to build trust and credibility, showcasing the positive impact your product has had on others.
Hook Your Audience: Crafting Compelling Video Openings
A strong hook is crucial for capturing your audience's attention in the first few seconds of your 2D animated product video. Here are some effective techniques:
- Intriguing Question: Start your video with a question that piques your audience's curiosity and makes them want to learn more. For example, a video about a language learning app could start with the question, Want to speak fluent Spanish in just 3 months?
- Visual Surprise: Use a surprising or unexpected visual element to grab your audience's attention. This could be a bold animation, a funny character, or a dramatic scene that immediately draws viewers in.
- Relatable Scenario: Present a scenario that your audience can relate to, making them feel like the video is speaking directly to them. For example, a video about a time management tool could start with a scene of someone feeling overwhelmed by their to-do list.
- Humor: Use humor to make your video more memorable and engaging. A funny opening scene or a witty character can help you connect with your audience on a lighter note.
Case Study: IBM's "What is Blockchain?" Explainer Video
Objective: IBM aimed to educate a broad audience about the complex technology of blockchain, making it accessible and understandable.
Approach: IBM created a 2D Animated Explainer Video that used simple visuals and clear language to break down the concept of blockchain. The video featured a friendly, animated character who guided viewers through the process, using relatable analogies and examples.
Results: The video garnered over 1 million views on YouTube and was shared widely across social media platforms. It significantly increased awareness of blockchain technology and helped IBM establish itself as a thought leader in the field.
Key Takeaways:
- Simplicity is key: Explainer videos should prioritize clarity and avoid technical jargon.
- Visual storytelling: Engaging visuals and animations can make complex concepts more digestible.
- Relatable analogies: Using everyday examples can help viewers connect with the information.
Case Study: Spotify's "Wrapped" Data Visualization Video
Spotify wanted to engage users and showcase the power of its data analytics by creating a personalized experience that celebrated their listening habits. Spotify developed an interactive Data Visualization Video called Wrapped that compiled users' top artists, songs, and genres for the year. The video used colorful animations and engaging transitions to present the data in a visually appealing and memorable way. The Wrapped campaign went viral, generating millions of social media shares and driving significant user engagement. It helped Spotify strengthen its brand loyalty and reinforce its position as a leader in music streaming.Objective
Approach
Results
Key Takeaways
Case Study: IBM's "What is Blockchain?" Explainer Video
Challenge: IBM, a global technology leader, needed to educate a broad audience about the complex technology of blockchain. The challenge was to make this technical concept accessible and engaging for viewers with varying levels of technical understanding.
Solution: IBM created a 2D Animated Explainer Video titled What is Blockchain? The video used simple visuals and clear language to break down the core concepts of blockchain, including its decentralized nature, secure transactions, and potential applications.
Results: The video garnered over 1 million views on YouTube and was widely shared across social media platforms. It helped IBM establish itself as a thought leader in the blockchain space and generated significant interest in its blockchain solutions.
How 2D animated product video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Evaluating the smoothness, fluidity, and overall polish of the 2D animation.
7.Sound Design Assessing the effectiveness of music, sound effects, and voiceover in enhancing the video.
8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.41% of videos are featured in this blog. With only 3.5% of videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, 2D animated product video examples 2024, n=7300 videos within duration <3 minutes, across industries.
