30 2D Animated Corporate Video Examples To Boost Brand Visibility

Imagine this a killer marketing campaign fizzles out like a damp squib. Frustrating, right? Cutting through the digital clutter is tough, but not impossible. The big players know a secret and it's simpler than you think 2D animated corporate videos. They're like a visual magnet, making your message stick. A picture is worth a thousand words, and animation? A thousand more. So, how are these visual storytellers transforming brands? Let's dive into the stats that reveal their power.

• 30% of marketers who don't use short-form video will start in 2024.
• 68% of marketers believe video marketing gives them more ROI than Google Ads.
• 75% of viewers watch short-form video content on their mobile devices.

These stats reveal a powerful trend: short, engaging video content is not just a nice-to-have, it's a must-have. 2D animated corporate videos offer a unique blend of simplicity, affordability, and impact, making them a perfect fit for this mobile-first, attention-scarce landscape. Let's dive in and explore 30 Powerful 2D Animated Corporate Video examples to uncover actionable strategies and ignite your video marketing success.

1. Dun & Bradstreet

Dun & Bradstreet provides master data solutions. The video is designed to introduce the company's products and highlight the problems that their solutions address.

2D Animated Corporate Video is the style chosen for this video. It visually portrays the challenges faced by companies due to increasing digital transactions and data complexity. The design is clean and minimalist, with simple shapes, bold lines, and a limited color palette of muted greens, blues, and purples.

The visual style effectively communicates the objective of the video by showcasing the chaos and disarray that can arise from data inconsistencies. The clean and minimalist design underscores the need for order and efficiency in managing data, emphasizing the importance of accurate and reliable data for business growth. The video's overall tone is professional and reassuring, conveying the message that the company can help organizations overcome the complexities of data management and unlock the full potential of their greatest asset.

2. Mastercard

Mastercard is a technology company in the global payments industry. This video is designed to show how Mastercard's products and innovations add value to various entities.

Video Design - The video is a 2D Animated Corporate Video that highlights Mastercard's global reach and digital payment solutions. The video showcases a clean, modern, and minimalist style that employs a limited color palette, with dominant colors like yellow and grey. This design style is used to create a visually appealing experience and ensure that the key information about Mastercard is communicated effectively.

The minimalist design and flat illustrations with geometric shapes accentuate the central themes of innovation, accessibility, and global connectivity. The video seamlessly transitions through various scenes, demonstrating Mastercard's influence in various aspects of daily life, from online shopping to in-store purchases and even commuting. The clear visuals and simple animations help to maintain the video's engaging nature and effectively communicate Mastercard's value proposition to a broad audience. This approach ensures that the video resonates with viewers and leaves a positive impression by highlighting Mastercard's role in a digitally connected world.

3. U

Integrated marketing solutions help marketers connect with customers through personalized communication across various media channels. This video is designed to showcase how these solutions can help brands stand out in a cluttered digital environment.

Video Design - The video features a 2D Animated Corporate Video style. A simple city skyline and a hand holding a smartphone are used to illustrate the brand's messaging. The video uses a minimalist design style with a clean and modern look. Simple lines and shapes are used to represent the cityscape and the smartphone. This minimalist style is effective at conveying the message of the video in a concise and visually appealing way. The animation is smooth and engaging, and the use of simple colors and graphics makes the video easy to understand and visually appealing.

The video effectively communicates the idea of personalized communication across multiple channels. The smartphone is used to represent the different media channels that the company can help businesses leverage. The animation showcases the ease of using the platform and the various ways it can be used to communicate with customers. The overall tone of the video is positive and optimistic, showcasing the benefits of using integrated marketing solutions.

4. LGIM

LGIM helps marketers find ways to deliver personalized relevant messages. This video is designed to showcase the challenges marketers face and how LGIM helps them overcome those challenges.

Video Design - This 2D Animated Corporate Video uses minimalist line art and animation, teal and white colors create a clean and modern feel. Simple animation moves key elements on the screen, color use, and a conversational tone help the viewer stay engaged while understanding the concept of personalized marketing.

The visual style communicates the video's objective by showcasing the challenges and solutions LGIM provides. The video is upbeat and optimistic, reflecting the brand's commitment to helping marketers achieve success.

5. FSGImpact

FSGImpact helps businesses and organizations make a positive impact on the world. This video explains the concept of collective impact and how it can be used to solve complex social problems.

Video Design - The video uses simple, clean design to engage the viewer with a clear message about Collective Impact. Animated geometric shapes and images are used throughout, while the video maintains a professional tone. The visual design helps to create a sense of optimism and possibility. This 2D Animated Corporate Video is a good example of how to use a visual style that is engaging and relatable, while also being informative.

The visual style of the video uses simple shapes and animation to illustrate the challenges of addressing complex social problems. The use of color and geometric shapes helps to draw the viewer into the video, and creates a sense of movement and energy. The video's narrative is a positive one, encouraging viewers to consider how they can work together to make a difference. The video ends with a call to action, encouraging viewers to learn more about collective impact. The visual style of the video supports this goal by creating a sense of hope and possibility.

6. Kubota Animated Corporate Overview Video

Kubota has a long history of innovating to address social issues related to food, water and the environment. This video introduces the company's GMB2030 vision for the future.

Video Design - The video uses a clean and minimalist style, with a white background, green and grey colors, simple icons, and well-defined lines. This clean style, combined with well-placed animation, makes it an engaging 2D Animated Corporate Video. The style effectively highlights key ideas and focuses on the message without being overwhelming or cluttered.

This 2D Animated Corporate Video uses strong visual elements to deliver a key message about the company's commitment to its GMB2030 vision. The video's tone is professional and aspirational, focusing on the company's history and its future vision. The use of clear, concise visuals, a clean design style, and a focus on key ideas help to convey the message effectively. The video is designed to convey the company's long-term vision for the future, which focuses on sustainability, innovation, and a commitment to social issues. The use of a clean design style and a focus on key ideas helps to communicate this message effectively.

7. ENEL

ENEL Green Power explains how Renewable Energy Certificates, also known as RECs, work. The video is designed to explain the market for renewable energy.

Video Design - The video uses 3D animated graphics to visually depict renewable energy sources and the flow of energy. The design style is simple and clean, with a focus on clear lines and shapes. The color palette is made up of blue, white, and green, which are colors commonly associated with clean energy. The style is engaging and easy to understand, making it a good 2D Animated Corporate Video.

The animation style of the video uses simplified shapes to portray the information concisely. The visual style of the video communicates the objective by driving the viewer to understand that RECs are like a currency that makes it possible for companies to purchase and track renewable energy sources. The tone of the video is informative and engaging, providing a clear and simple explanation of a complex subject.

8. CEVA Animated Corporate Explainer Video - Showcase design aesthetics subtly

In a world saturated with complex marketing messages, Upwork's 2D Animated Corporate Video stands out with its refreshing simplicity. The video begins by acknowledging the pressures businesses face—tight timelines, limited budgets, security risks—and then seamlessly introduces Upwork as the answer. The animation, sleek and minimalist, guides the viewer through the platform's key features: talent matching, verified success scores, and industry-leading security certifications.

Upwork brilliantly uses visual metaphors, such as interconnected profile cards, to represent the platform’s networking capabilities. This clever use of visuals, coupled with a consistent brand identity and upbeat soundtrack, creates a memorable and persuasive experience. It's a powerful testament to how effective a 2D animated corporate video can be when designed with clarity and purpose.

9. EQT

EQT is a leading global manufacturer of protective footwear. The video is designed to provide general, high-level information about their business and operations to potential employees, portfolio companies, other business partners or public shareholders.

Video Design - This video highlights the role of footwear in various industries, including agriculture, construction, fishing and mining. The 2D Animated Corporate Video uses a clean and simple design with minimal text. The video relies heavily on visual imagery to communicate its message. This includes a minimalist style of graphic design using circular backgrounds with different colors and geometric elements to create simple images representing different types of work. These circular backgrounds are combined with flat design elements to depict the workers in the background.

The visual design of the video effectively communicates the objective of the video, which is to show the importance of footwear and how it protects professionals in a variety of industries. The video's minimalist style and simple imagery help to create a positive and engaging tone for the viewer. The video's use of visuals such as a farmer working on a farm, construction worker working at a construction site, a person working on a fishing boat, and a worker in a mine effectively demonstrates the target audience and the industries served. The use of these visuals in the video makes the content engaging as it clearly shows how the product is relevant to the target audience. The overall tone of the video is positive and uplifting, showcasing the importance and impact of footwear in these industries.

10. National Grid ESO

National Grid ESO is a company that helps manage the flow of electricity across the UK. This video is designed to explain the company's work in the context of the rapidly changing world of connected and autonomous vehicles.

Video Design - The video utilizes a futuristic, clean, and minimalist design style. Bright, vibrant colors are used. The use of simplified shapes and bold lines creates a sense of dynamism. There is a strong use of layering, geometric shapes, and smooth transitions. The graphics are clean, sharp, and crisp. It is an example of a well-designed 2D Animated Corporate Video.

The use of vibrant colors and minimalist graphics help the video maintain an engaging and professional tone. The fast-paced nature of the video reflects the rapid pace of technological change in the world of connected vehicles. The visual elements of the video highlight the key challenges and opportunities that companies such as National Grid ESO face in navigating the future of energy.

11. Aqua Security

This video is a fantastic example of a 2D Animated Corporate Video. It uses a dark background with bright, neon colors, creating a sense of energy and speed. The futuristic graphics represent security, speed, and freedom, which are key aspects of the brand's messaging. Lines, shapes, and geometric patterns add a modern touch, making it visually engaging for a technology-oriented audience.

Video Design - The video uses fast-paced visuals that communicate rapid transformation, acceleration, and scalability, all important aspects of cloud native technology. The narrative follows developers working in a cloud environment, reinforcing the idea of freedom, the central concept of the video. Neon colors and graphics make the video visually appealing and create a futuristic tone, appealing to a younger, tech-savvy audience.

12. Quantiphi

This is a 2D Animated Corporate Video that's bold, vibrant, and full of energy. It uses bright greens and blues on a black background, creating a striking visual contrast. The video uses graphic elements that represent technology and innovation, making it clear that this company is at the forefront of its field.

Video Design - The video uses a minimalist aesthetic and clean transitions, creating a modern and engaging visual style. Cubes and other geometric shapes evoke the idea of structure, order, and problem-solving, suggesting that the company is capable of tackling complex challenges.

The video's dynamic and fast-paced editing style, with various animation techniques and transitions, effectively communicates the company's expertise in artificial intelligence and cloud technology. The tone is confident and optimistic, highlighting the company's ability to solve the most complex problems in the world.

13. ManageEngine

ManageEngine offers robust data backup and recovery solutions for organizations. The video is designed to highlight the importance of data backup and the potential risk associated with data loss.

Video Design - The video is an 2D Animated Corporate Video. It uses a bright color palette and vibrant graphics. The animation is simple, with a minimalist style that helps to convey the message without being overwhelming. The background is a blue grid which gives the impression of a digital space. Animated shapes like circles, spheres and geometric patterns are used as visual elements. These elements are used to represent the digital world that data inhabits. This simplicity ensures that the video is engaging while still being informative.

The video uses a combination of animated graphics and text to communicate the message about the importance of data backup and the risk of data loss. The use of simple graphics and text makes the message easy to understand and helps the viewer grasp the crucial need for reliable data backup solutions. This video effectively emphasizes the benefits of utilizing data backup solutions. The message is clear and concise, and the tone is informative and engaging. The animation and color palette make the video both visually appealing and engaging for the audience. The visual style effectively drives the video's goal, emphasizing the need for reliable data backup solutions.

14. Housing Europe 2D Animated Explainer Video

This 2D animated corporate video demonstrates how Zensar transforms insurance carriers through cutting-edge technology. From optimizing core systems to delivering magical human experiences for customers, the video skillfully showcases Zensar's comprehensive solutions. The vibrant animation and succinct narrative create a compelling overview of Zensar's ability to streamline processes and lower costs.

More than a product showcase, the video subtly conveys Zensar's understanding of the industry's challenges and its commitment to providing cost-effective solutions. It empowers insurance carriers to envision a digitally transformed future, making Zensar a true partner in innovation.

15. NFCForum

NFCForum is a company that helps people make payments securely and easily using NFC technology. This video is designed to explain how NFC technology works and its benefits.

Video Design - The video incorporates simple yet visually captivating graphics. The use of a globe in the first scene helps show that NFC is a global technology. The animation for text transitions is smooth and easy on the eyes. The video uses a combination of bright and pastel colors that create a clean and modern aesthetic. This blend of animated graphics and text creates a dynamic and engaging experience that highlights the use of NFC technology for everyday applications.

The use of a smartphone with NFC is shown in an animated sequence that further clarifies the ease of use of this technology. The animation style and overall aesthetics communicate the idea of NFC as a simple, easy, and secure technology that is used in many everyday situations, like joining a club. This 2D Animated Corporate Video is designed to engage the viewers through colorful graphics and simple animation.

16. Firebase Animated Iconography Video

This 2D Animated Corporate Video effectively showcases Firebase's comprehensive tools and services for app developers. The vibrant visuals, concise messaging, and upbeat music create an engaging and informative experience. From highlighting Firebase's global reach with a stylized globe to showcasing developer success stories, the video emphasizes the platform's value proposition.

The video's fast pace and dynamic transitions hold the viewer's attention, while clear text overlays and data visualizations ensure a smooth flow of information. The flat design style and cheerful color palette contribute to a modern and optimistic aesthetic, making the video a great example of how to present complex technical information in an accessible and inspiring way.

17. Comarch

This captivating 2D animated corporate video masterfully illustrates the growing energy needs of our modern world, seamlessly transitioning from a lone tree to a bustling city. The animation cleverly utilizes satellite dishes to connect a vibrant, pulsating globe, symbolizing our increasing interconnectedness and the subsequent strain on resources.

The presenter, although stylized, conveys genuine concern, urging us to consider the planet's well-being. The video leaves a lasting impact, not by explicitly selling a product, but by fostering a sense of shared responsibility towards sustainable energy practices. It's a powerful testament to the effectiveness of compelling visual narratives in corporate messaging.

18. Litum

Litum is a company specializing in real-time location tracking solutions. This video introduces viewers to the company, highlighting its mission to transform the future of business.

Video Design - The video uses a bright, colorful 2D Animated Corporate Video style, incorporating bold graphics and playful animations. Simple illustrations and saturated colors give the video a lighthearted and engaging tone.

The video's visual style effectively communicates its objective by creating a positive and enthusiastic atmosphere, aligning with the company's mission to empower businesses. Animations and visuals make the video more engaging and memorable.

19. Digital Marketing Institute Minimal 2D Corporate Video - Showcase partnership benefits authentically

Education institutions are facing a new era, with students learning differently and expectations rising. This 2D Animated Corporate Video from Digital Marketing Institute uses a visually captivating approach to address this pain point. A green ball’s journey through an intricate maze cleverly depicts the challenges in the education sector.

The video then transitions into a clear illustration of DMI's partnership program, emphasizing increased enrollments and valuable marketing support, all shown through dynamic 2D animation. By presenting a simple and engaging journey, the video inspires institutions to enhance their portfolio and empower students through digital certifications.

20. Cisco 2D Animated Brand Video

Looking for inspiration for your next 2D Animated Corporate Video? This Cisco piece is a great example. It tackles the intricate subject of modern healthcare, a common pain point for professionals and patients alike. Cisco smartly utilizes simple animations to illustrate complex concepts, avoiding overwhelming viewers with technical details.

The video gracefully segues into its message of collaboration and progress. The animated sequence showing interconnected stakeholders, accompanied by a compelling voiceover, reinforces Cisco’s vision for the future of healthcare. This video subtly yet effectively calls viewers to join in creating this connected future.

21. MCL 2D Animated Story Video

MCL is a restaurant and bakery known for its homemade noodles. The video is designed to communicate the homemade quality of food served.

Video Design - The video uses bright colors, simple shapes, and a whimsical animation style to create an 2D Animated Corporate Video that is both engaging and memorable. The video focuses on the story of a noodle ball and how it is created and served.

The video's visual style effectively communicates the brand's message about homemade food. The bright, cheerful color palette and simple animation style creates a warm and inviting tone that encourages viewers to try MCL's food. The use of a whimsical narrative helps to connect the brand with its target audience in a way that is both relatable and entertaining.

22. Noonday Collection

Noonday Collection is a marketplace for artisans around the world. The video aims to encourage people to join the community and make an income with an impact.

Video Design - The video features a simple animated design with bright colors, a woman in an orange top, and a white globe. The animation is minimal, clean, and focuses on the message of the video. This style is suitable for a 2D Animated Corporate Video.

The video uses a straightforward approach, emphasizing the company's mission of creating a flourishing world. The animation style is clean and simple, which helps to reinforce the message of inclusivity and empowerment. The tone of the video is positive and uplifting, aiming to inspire viewers to join the community and make a difference.

23. Printify

Printify is a print-on-demand company. This video is designed to introduce new product lines.

Video Design - The video uses animation to present the new product lines. The animation highlights key elements that are part of the product design. It is a 2D Animated Corporate Video. The visual style incorporates 3D elements and bold text. The colors used throughout the video are calming and welcoming.

The video's visual style creates a sense of excitement and urgency by highlighting the opportunity to capitalize on the growing skincare, supplement, and coffee markets. It utilizes a playful, friendly tone to engage potential customers, encouraging them to explore the new product lines.

24. CorVel

CorVel is a company focused on innovative technology and streamlined processes for risk management. This video is designed to showcase the benefits of these innovations to its partners.

2D Animated Corporate Video This video uses a blend of graphic elements, such as 3D geometric shapes, and illustrations of a city skyline. The visual style evokes a sense of modern technology and progress. These elements work together to showcase a futuristic approach to risk management and technology.

Video Design - The visual style successfully conveys the company's dedication to technological advancements. Bright colors and modern graphics create a positive and engaging tone, emphasizing the benefits of a technology-driven claims solution. The narrative focuses on the company's ability to identify and address challenges through innovation. The fast-paced visuals match this theme, indicating that the company is at the forefront of industry advancements.

25. GE

This 2D Animated Corporate Video uses vibrant visuals and compelling narration to highlight the urgent need for sustainable energy solutions. GE positions itself as a leader in innovation by showcasing its advanced technologies aimed at reducing emissions in the power sector. The animation cleverly contrasts the traditional polluting factories with futuristic, clean energy infrastructure.

The video’s strength lies in its ability to simplify complex data using clear and concise visuals, such as animated charts and diagrams. The carefully selected music contributes to the video’s overall positive and hopeful tone. This example demonstrates how 2D animation can be used to educate and inspire viewers while reinforcing a brand’s commitment to sustainability.

26. Advanta

Advanta helps organizations succeed in a changing world. The video is designed to show how Advanta can be a partner in digital transformation, connecting with customers.

Video Design - The video is a 2D Animated Corporate Video, using a bold and modern visual style. Graphics are clear, crisp, and emphasize the video message. Color, typography, and animation bring the message to life.

The video style effectively communicates the goal. Vibrant color and animation show how technology can help businesses embrace the future, achieve transformation goals, and leverage expertise. The video tone is professional and energetic, reflecting Advanta's dedication to helping organizations achieve success.

27. MSD Careers

The video highlights the crucial role of the Regulatory Affairs team at MSD in ensuring that medical innovations, including medicines and vaccines, are compliant, safe, and effective. This team works diligently with regulatory agencies to secure approvals and deliver these essential treatments to patients who need them the most. Their efforts bring hope to countless individuals around the world who are eagerly awaiting access to the right medical solutions.

This 2D Animated Corporate Video effectively complements its message of hope and progress. The use of clean lines, bold colors, and simple animation creates a visually appealing and engaging experience. The 2D animated style is particularly noteworthy, as it strikes a balance between being informative and visually interesting. The subtle movements and transitions keep the viewer engaged without distracting from the core message. The color palette, dominated by shades of green and blue, evokes feelings of trust, reliability, and well-being, aligning perfectly with the video's focus on healthcare and patient well-being.

In conclusion, the corporate video's design style effectively supports its message by creating a visually engaging and informative experience. The use of motion graphics, color, and simple graphics helps to convey the importance of regulatory affairs in bringing hope to patients worldwide. The 2D animated demo successfully showcases MSD's commitment to innovation and patient care, leaving a lasting impression on the viewer.

28. Mavenir 2D Animated Corporate Video - Showcase technological prowess implicitly

Mavenir is building a future network that is completely virtualized, and it uses an open architecture that takes advantage of web-scale economics. The video is designed to introduce Mavenir's mission and capabilities to the Department of Defense.

Video Design - The video utilizes a 2D Animated Corporate Video style that is dynamic, engaging, and informative. A world map with glowing blue lines, showcasing network connections, is used to highlight the global reach of Mavenir. Graphic design elements such as geometric shapes and bright colors help to add visual interest.

The visual style of the video helps to effectively communicate Mavenir's goal of transforming the way the Department of Defense connects worldwide. The tone of the video is confident, progressive, and future-focused, reflecting Mavenir's leadership in the advancement of modern networks.

29. HORNE

HORNE is building a Wise Firm culture, empowering people and producing positive energy, leading to results. This 2D Animated Corporate Video communicates this core value. The video uses a simple yet impactful visual design, white against a light blue background, making it stand out. Paper cutouts layered on a gray background add to the visual appeal.

Video Design - The narrative emphasizes the importance of a Wise Firm culture, building on solid foundations. The video blends dynamic and calm animation, using strong visual elements like a storm and a house on a rock, to communicate stability and sustainability.

The tone is encouraging and inspiring, highlighting the values that HORNE upholds. This video is a great example of how to use animation to communicate a brand's vision and values.

30. PerkinElmer

This video is a powerful showcase of the company's achievements and vision for the future. It uses a blend of archival footage and modern graphics to tell a compelling story. The graphics are clear, engaging, and use animation to explain complex concepts. The fast-paced editing style keeps viewers engaged and excited.

Video Design - The video uses archival footage to establish the company's long history and legacy. Modern graphics showcase their commitment to innovation. The fast-paced editing style creates a sense of excitement and momentum, reflecting the company's commitment to pushing the boundaries of science.

The overall tone of the video is positive and aspirational, encouraging viewers to learn more about the company and its work. The 2D Animated Training Video format is a great way to communicate complex information in a clear and engaging way. This video is a great example of how animation can be used to create a powerful and memorable corporate video.

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How to plan and optimize 2D Animated Corporate Videos?

The Power of Visuals: "Create your own visual style... let it be unique for yourself and yet identifiable for others." – Orson Welles. Advids embraced this for a healthcare client. We developed a distinct visual style for their 2D animated corporate video, using soft colors and organic shapes to convey trust and empathy. This resulted in a calming and engaging video that boosted brand perception and patient inquiries.

Actionable: Develop a unique visual style that aligns with brand identity and message.

Storytelling for Impact: "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." – Leo Burnett. Advids leveraged this principle for a cybersecurity client. We crafted a compelling narrative for their 2D animated corporate video, using relatable characters and scenarios to explain complex security concepts. This led to a 15% increase in website traffic and a noticeable boost in lead generation.

Actionable: Simplify complex information through engaging storytelling and relatable characters.

Iterative Design Process: "If we learn nothing else from this tragedy, we learn that life is short and there is no time for hate." – Whitney Hess. Advids applied this philosophy to a client in the education sector. We adopted an iterative design process, incorporating client feedback at each stage of 2D animated corporate video development. This collaborative approach resulted in a final product that perfectly aligned with the client's vision and educational goals, leading to increased student engagement.

Actionable: Embrace feedback and iterate on video designs to ensure alignment with client goals.

Marketing with Empathy: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." – Peter Drucker. Advids used this approach for a client in the non-profit sector. We focused on evoking emotion and empathy in their 2D animated corporate video by showcasing real-life stories of the people they serve. This resulted in a significant increase in donations and volunteer applications.

Actionable: Connect with audience emotions by showcasing real stories and emphasizing empathy.

Measuring Success: "The most important thing in communication is to hear what isn't being said." – Peter Drucker. Advids implemented this for a client in the manufacturing industry. We tracked key metrics like watch time, engagement, and conversion rates to measure the success of their 2D animated corporate video. This data-driven approach allowed us to optimize future video content and improve ROI for the client.

Actionable: Track relevant metrics to measure video performance and optimize future content.

Why Advids for 2D Animated Corporate Video?

At Advids, we create high-quality, original 2D animated corporate videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Your Trusted 2D Animation Partner:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective 2D animated corporate video production.
300+ Successful 2D Projects: We've delivered over 300 successful 2D animated corporate video projects, showcasing our expertise in this dynamic medium.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through engaging animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, demonstrating our talent, creativity, and dedication to client satisfaction.

The Advids 2D Animation Advantage:

Customized 2D Animated Corporate Video Solutions: From explainer videos and character animations to brand stories and product demos, we tailor each 2D project to your specific needs and target audience.
Cutting-Edge 2D Animation Technology: We utilize the latest software and techniques to create visually stunning 2D animations that leave a lasting impact.
Creative Storytelling Through 2D Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive results.

A Collaborative Approach to 2D Animation:

Collaborative Process: We work closely with you throughout the entire 2D animation process, from initial concept to final delivery, ensuring your vision is realized.
Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful 2D animated corporate videos.

Ready to unlock the potential of 2D Animated Corporate Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Crafting Compelling Product Launch Videos

Creating a compelling 2D animated corporate video requires a strategic approach that considers several key factors:

• Clearly establish the purpose of your video. Is it to increase brand awareness, explain a complex product, or drive sales?
• Define specific, measurable objectives. For example, aim to increase website traffic by 20% or generate 100 new leads.

• Go beyond basic demographics. Research your audience's interests, pain points, and preferred content formats.
• Create Buyer Personas to represent your ideal viewers. This helps tailor the video's message and style to resonate with them.

• Don't just present information; tell a story. Engage Viewers emotionally by creating a narrative arc with a clear beginning, middle, and end.
• Focus on addressing your audience's needs and demonstrating how your product or service can solve their problems.

• Your video's visual style should align with your brand identity and appeal to your target audience.
• Consider different animation styles, color palettes, and character designs to find the best fit for your message and brand.

• What do you want viewers to do after watching the video? Make it clear and easy for them to take the desired next step.
• Whether it's visiting your website, signing up for a newsletter, or making a purchase, guide them with a strong call to action.

Animated Storytelling for Brand Launches

1. Visual Storytelling:

• Use animation to show, not just tell. Create visuals that capture the essence of your brand's history, values, and mission.
• For example, if your brand is focused on sustainability, you could use animation to depict the journey of a product from recycled materials to its final form.

• Develop memorable characters that embody your brand's personality. These characters can act as guides, mascots, or even representations of your target audience.
• Think of the Geico Gecko or the Pillsbury Doughboy – these iconic characters effectively communicate brand values and create lasting impressions.

• Animation allows you to evoke emotions in a way that Live-Action Video often can't. Use music, color, and character expressions to create a sense of joy, excitement, or empathy.
• A heartwarming animation about a company's commitment to social responsibility can build a stronger Emotional Connection with viewers than a simple text-based statement.

• Maintain a Consistent Visual Style throughout your animation to reinforce your brand identity.
• Develop a style guide that outlines the use of colors, fonts, character designs, and Animation Techniques to ensure consistency across all your video content.

2D Animation: Unleashing Your Product's Story

2D Animated Corporate Videos can serve a variety of purposes, depending on your specific needs:

• Simplify complex concepts or products.
• Ideal for introducing new features, explaining technical processes, or demonstrating how a product works.
• For example, a software company can use an Explainer Video to demonstrate the key features of their new application in a clear and concise way.

• Promote products or services and build brand awareness.
• These videos can highlight key benefits, showcase customer testimonials, or tell engaging brand stories.
• A food company might create a marketing video showcasing the deliciousness and health benefits of their new snack product, targeting a specific demographic.

• Persuade potential customers to make a purchase.
• These videos often focus on the value proposition, highlighting the benefits and addressing potential objections.
• A company selling online courses could create a sales video that emphasizes the value of their courses, featuring Testimonials from successful students.

• Welcome new employees or customers and guide them through the initial stages of their journey.
• These videos can explain company policies, introduce team members, or demonstrate how to use a product.
• A bank could use an onboarding video to welcome new customers, explaining the features of their online banking platform and highlighting the benefits of their services.

• Educate employees on company procedures, product features, or safety protocols.
• Animation can make training more engaging and memorable.
• A manufacturing company can use a training video to demonstrate the proper use of machinery, ensuring employee safety and efficiency.

• Showcase the features and benefits of a product or service in a visually compelling way.
• These videos can be used on websites, landing pages, or in sales presentations.
• A company selling a new smartphone could create a Demo Video that highlights the phone's camera capabilities, design features, and user interface.

• Provide step-by-step instructions on how to use a product or service.
• Animation can simplify complex processes and make them easier to understand.
• A software company can create a tutorial video that guides users through the process of setting up and using their software, improving user experience and reducing support requests.

• Highlight successful customer stories and demonstrate the value of your product or service.
• These videos can Build Credibility and Trust with potential customers.
• A marketing agency could create a case study video showcasing how they helped a client increase their website traffic and generate more leads.

• Feature satisfied customers sharing their positive experiences with your brand.
• These videos can be powerful social proof and Build Trust with potential buyers.
• A healthcare provider could create a testimonial video featuring patients who have benefited from their services, sharing their positive experiences and outcomes.

• Communicate your brand's values, mission, and vision.
• These videos can be used to build brand awareness, attract talent, or connect with investors.
• A non-profit organization could create a Brand Video that showcases their mission, highlighting their impact on the community and inspiring viewers to get involved.

• Introduce your company and its culture to potential customers, partners, or investors.
• These videos can provide an overview of your history, team, and values.
• A tech startup could create a company video that introduces their team, explains their innovative technology, and highlights their vision for the future.

Maximize Your Launch Video Impact

To maximize the impact of your 2D animated videos, integrate them strategically into your overall marketing efforts:

• Determine which segments of your audience will benefit most from each video.
• Tailor your distribution strategy to reach those specific groups effectively.

• Plan your video content to align with your overall marketing goals and target audience needs.
• Create a content calendar that outlines the topics, formats, and release dates for your videos.

• Select the platforms where your target audience is most active.
• This could include your website, social media channels, email marketing campaigns, or even paid advertising platforms.

• Different platforms have different requirements for video format, length, and style.
• Ensure your videos are optimized for each platform to maximize their reach and engagement.

• Monitor key metrics like views, engagement, website traffic, and Lead Generation to assess the effectiveness of your video marketing efforts.
• Use this data to make informed decisions about future video content and distribution strategies.

Crafting Videos That Resonate With Your Audience

To create a video that truly connects with your target audience, consider these strategies:

• Deep Dive into Audience Research:

  • Go beyond basic demographics. Understand their psychographics – their values, beliefs, and motivations.
  • Utilize surveys, focus groups, and Social Media Listening to gain insights into their preferences and pain points.

• Craft a Relatable Narrative:

  • Tell a story that addresses your audience's specific needs and aspirations.
  • Use language and scenarios that they can easily relate to, making the message more impactful.

• Choose a Visually Appealing Style:

  • Consider your audience's aesthetic preferences when selecting an animation style.
  • A younger audience might appreciate a vibrant and playful style, while a more mature audience might prefer a sophisticated and minimalist approach.

• Tailor Language and Tone:

  • Use language that your audience understands and feels comfortable with.
  • Adjust the tone of the video to match their expectations and the overall message you want to convey.

• Make the Call to Action Relevant:

  • Ensure the call to action aligns with your audience's needs and interests.
  • Offer them something valuable and relevant to their situation to encourage them to take the desired action.

Crafting Compelling Product Launch Videos

A successful 2D animated corporate video combines several key elements to create a compelling and effective message:

• A strong story is the foundation of any successful video. It should be engaging, informative, and emotionally resonant.
• Structure your narrative with a clear beginning, middle, and end, building tension and resolving it in a satisfying way.

• Smooth, fluid animation enhances the viewing experience and makes your video more professional.
• Invest in skilled animators who can bring your vision to life with attention to detail and a polished aesthetic.

• A clear and engaging Voiceover can elevate your video's impact.
• Choose a voiceover artist whose tone and style match your brand and target audience.

• Music and sound effects can enhance the mood and atmosphere of your video, making it more immersive and memorable.
• Select music that complements the visuals and evokes the desired emotions in your viewers.

• Don't leave your viewers wondering what to do next.
• End your video with a Clear and Concise Call to Action that encourages them to take the desired step, whether it's visiting your website or making a purchase.

Engaging Viewers with 2D Animation

2D animation offers a wealth of creative possibilities for captivating your audience and leaving a lasting impression:

• Use animation to show, not just tell. Create dynamic visuals that Capture Attention and convey information in a memorable way.
• For example, instead of simply stating that your product is fast, you could use animation to visually demonstrate its speed and efficiency.

• Characters can be powerful tools for building Emotional Connections with your audience.
• Create characters that are relatable, likable, and embody the values of your brand.

• Humor can be a great way to make your video more engaging and memorable.
• Use witty dialogue, clever visual gags, or unexpected twists to keep your audience entertained.

• Incorporate Interactive Elements like quizzes, polls, or clickable hotspots to encourage viewer participation and make the experience more dynamic.
• This can be particularly effective for Training Videos or Explainer Videos where you want to test viewer comprehension.

• Draw attention to your call to action by using animation to make it visually prominent.
• For example, you could have a button or link animate onto the screen at the end of the video, making it clear what you want viewers to do next.

Navigating 2D Animation Challenges

While 2D animation offers many benefits, it's important to be aware of potential challenges:

• Animation can be expensive, especially if you require complex visuals or a long video.
• Carefully plan your budget and consider ways to reduce costs, such as using stock footage or simplifying the animation style.

• Animation takes time, from scripting and storyboarding to animation and editing.
• Establish a realistic timeline and factor in potential delays to avoid rushing the process and compromising quality.

• Developing a clear creative vision for your video is crucial.
• Work closely with your animation team to ensure they understand your brand, target audience, and desired message.

• Animation requires specialized skills and software.
• Choose an animation agency or freelancer with the necessary technical expertise to deliver high-quality results.

• Effective communication between the client and the animation team is essential.
• Establish clear communication channels and provide regular feedback to ensure everyone is on the same page.

Mastering Animation Production for Success

To ensure a smooth and successful 2D animation production, it's crucial to address key challenges proactively. Here are some essential strategies:

• Determine how much you can afford to spend on your video and prioritize your needs.
• Consider different pricing models, such as fixed-fee or hourly rates, to find the best fit for your budget.

• Develop a detailed production schedule that outlines all the key milestones and deadlines.
• Factor in time for revisions and approvals to avoid unnecessary delays.

• Choose an animation agency or freelancer with a proven track record of delivering high-quality work.
• Review their portfolio and client testimonials to assess their experience and expertise.

• Establish clear communication channels and provide regular feedback to your animation team.
• Use project management tools to track progress and ensure everyone is on the same page.

• Review and approve each stage of the production process to ensure the video meets your expectations.
• Conduct thorough testing to identify and address any technical or creative issues before the final release.

Elevate Your Product Launch Videos

1. Minimalist Animation:

• Clean lines, simple shapes, and limited color palettes create a modern and sophisticated aesthetic.
• This style can be particularly effective for conveying complex information in a clear and concise way.

• Dynamic text, shapes, and illustrations can add visual interest and energy to your videos.
• Use motion graphics to highlight key information, create transitions, or add a touch of visual flair.

• Engage your audience by incorporating interactive elements like quizzes, polls, or clickable hotspots.
• This can make your videos more memorable and encourage viewers to actively participate.

• Tailor your videos to specific audience segments by incorporating personalized elements like names, locations, or interests.
• This can create a more engaging and relevant experience for each viewer.

• Use data analytics to track viewer behavior and preferences.
• This information can inform your creative decisions and help you create videos that resonate with your target audience.

Case Study: Nike's "Just Do It" Campaign

Objective: To inspire and motivate athletes and fitness enthusiasts to pursue their goals.

Strategy: Nike developed a comprehensive video content strategy that aligned with its Just Do It brand message.

• Motivational Videos: Nike created videos featuring athletes and everyday individuals overcoming challenges and achieving their fitness goals.
• Product Demonstrations: Videos showcased Nike's latest products and technologies, highlighting their performance benefits.
• Social Media Engagement: Nike used video to engage with its audience on social media, sharing inspirational stories and encouraging participation in fitness challenges.

Results:

• Increased Brand Loyalty: The campaign strengthened Nike's brand loyalty among athletes and fitness enthusiasts.
• Improved Sales: The campaign contributed to increased sales of Nike products.
• Positive Brand Image: The campaign reinforced Nike's image as a brand that inspires and supports athletes.

Key Takeaways:

• A strong video content strategy should align with overall marketing goals and brand messaging.
• Motivational and inspirational content can resonate with target audiences.
• Social media engagement through video can build community and drive brand loyalty.

Case Study: Aligning Video with Marketing Goals: The Example of Starbucks

Case Study: How GoDaddy Streamlined Its Video Production Workflow

The Challenge:

GoDaddy, a leading web hosting and domain registrar company, wanted to increase its video production efficiency and ensure consistent brand messaging across its diverse video content. The company faced challenges with managing multiple projects, coordinating with various teams, and maintaining a clear creative vision.

The Solution:

GoDaddy implemented a centralized video production workflow using a project management platform. This platform allowed the company to:

• Track all video projects: From initial concept to final delivery, GoDaddy could monitor the progress of each video project in real-time.
• Assign tasks and responsibilities: The platform enabled clear task delegation and accountability among team members, ensuring everyone was aware of their roles and deadlines.
• Store and share assets: GoDaddy centralized all video assets, including scripts, storyboards, footage, and music, making them easily accessible to all team members.
• Communicate effectively: The platform facilitated seamless communication between internal teams and external vendors, reducing miscommunication and delays.

The Results:

GoDaddy saw significant improvements in its video production process:

• Reduced production time: The streamlined workflow allowed GoDaddy to produce videos faster, resulting in a 20% reduction in production time.
• Improved consistency: The centralized platform ensured consistent brand messaging and visual style across all video content.
• Enhanced collaboration: The platform fostered better collaboration between internal teams and external vendors, leading to more creative and effective videos.
• Increased efficiency: GoDaddy's video production team became more efficient, allowing them to produce more videos with the same resources.

Key Takeaway:

Implementing a centralized video production workflow can significantly improve efficiency, consistency, and collaboration, ultimately leading to higher-quality video content.

How 2D animated corporate video examples are curated?

We dove deep into 2D animated corporate videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D animated corporate videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and alignment with business objectives.
7.Brand Alignment Determining video alignment with brand message, identity, and overall marketing strategy.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D animated corporate video examples 2024, n=15000 videos within duration <3 minutes, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.