Imagine your message, not just heard, but felt. What if you could instantly grab attention in a world overflowing with information? I am sharing today, in this article, what we've learned about the remarkable impact of 2D animated corporate videos. We've seen firsthand how these dynamic visuals cut through the noise, creating memorable experiences that foster deeper connections with customers. Our research reveals some astonishing data that underscores their effectiveness, and we'll explore those compelling statistics next.
30% of marketers who don't use short-form video will start in 2024.
68% of marketers believe video marketing gives them more ROI than Google Ads.
75% of viewers watch short-form video content on their mobile devices.
These stats reveal a powerful trend: short, engaging video content is not just a nice-to-have, it's a must-have. 2D animated corporate videos offer a unique blend of simplicity, affordability, and impact, making them a perfect fit for this mobile-first, attention-scarce landscape. We've curated 30 Engaging 2D Animated Corporate Video examples that immediately commanded our attention and generated excitement.
Dun & Bradstreet provides master data solutions. The video is designed to introduce the company's products and highlight the problems that their solutions address.
2D Animated Corporate Video is the style chosen for this video. It visually portrays the challenges faced by companies due to increasing digital transactions and data complexity. The design is clean and minimalist, with simple shapes, bold lines, and a limited color palette of muted greens, blues, and purples.
The visual style effectively communicates the objective of the video by showcasing the chaos and disarray that can arise from data inconsistencies. The clean and minimalist design underscores the need for order and efficiency in managing data, emphasizing the importance of accurate and reliable data for business growth. The video's overall tone is professional and reassuring, conveying the message that the company can help organizations overcome the complexities of data management and unlock the full potential of their greatest asset.
Mastercard is a technology company in the global payments industry. This video is designed to show how Mastercard's products and innovations add value to various entities.
Video Design - The video is a 2D Animated Corporate Video that highlights Mastercard's global reach and digital payment solutions. The video showcases a clean, modern, and minimalist style that employs a limited color palette, with dominant colors like yellow and grey. This design style is used to create a visually appealing experience and ensure that the key information about Mastercard is communicated effectively.
The minimalist design and flat illustrations with geometric shapes accentuate the central themes of innovation, accessibility, and global connectivity. The video seamlessly transitions through various scenes, demonstrating Mastercard's influence in various aspects of daily life, from online shopping to in-store purchases and even commuting. The clear visuals and simple animations help to maintain the video's engaging nature and effectively communicate Mastercard's value proposition to a broad audience. This approach ensures that the video resonates with viewers and leaves a positive impression by highlighting Mastercard's role in a digitally connected world.
Integrated marketing solutions help marketers connect with customers through personalized communication across various media channels. This video is designed to showcase how these solutions can help brands stand out in a cluttered digital environment.
Video Design - The video features a 2D Animated Corporate Video style. A simple city skyline and a hand holding a smartphone are used to illustrate the brand's messaging. The video uses a minimalist design style with a clean and modern look. Simple lines and shapes are used to represent the cityscape and the smartphone. This minimalist style is effective at conveying the message of the video in a concise and visually appealing way. The animation is smooth and engaging, and the use of simple colors and graphics makes the video easy to understand and visually appealing.
The video effectively communicates the idea of personalized communication across multiple channels. The smartphone is used to represent the different media channels that the company can help businesses leverage. The animation showcases the ease of using the platform and the various ways it can be used to communicate with customers. The overall tone of the video is positive and optimistic, showcasing the benefits of using integrated marketing solutions.
LGIM helps marketers find ways to deliver personalized relevant messages. This video is designed to showcase the challenges marketers face and how LGIM helps them overcome those challenges.
Video Design - This 2D Animated Corporate Video uses minimalist line art and animation, teal and white colors create a clean and modern feel. Simple animation moves key elements on the screen, color use, and a conversational tone help the viewer stay engaged while understanding the concept of personalized marketing.
The visual style communicates the video's objective by showcasing the challenges and solutions LGIM provides. The video is upbeat and optimistic, reflecting the brand's commitment to helping marketers achieve success.
FSGImpact helps businesses and organizations make a positive impact on the world. This video explains the concept of collective impact and how it can be used to solve complex social problems.
Video Design - The video uses simple, clean design to engage the viewer with a clear message about Collective Impact. Animated geometric shapes and images are used throughout, while the video maintains a professional tone. The visual design helps to create a sense of optimism and possibility. This 2D Animated Corporate Video is a good example of how to use a visual style that is engaging and relatable, while also being informative.
The visual style of the video uses simple shapes and animation to illustrate the challenges of addressing complex social problems. The use of color and geometric shapes helps to draw the viewer into the video, and creates a sense of movement and energy. The video's narrative is a positive one, encouraging viewers to consider how they can work together to make a difference. The video ends with a call to action, encouraging viewers to learn more about collective impact. The visual style of the video supports this goal by creating a sense of hope and possibility.
Kubota has a long history of innovating to address social issues related to food, water and the environment. This video introduces the company's GMB2030 vision for the future.
Video Design - The video uses a clean and minimalist style, with a white background, green and grey colors, simple icons, and well-defined lines. This clean style, combined with well-placed animation, makes it an engaging 2D Animated Corporate Video. The style effectively highlights key ideas and focuses on the message without being overwhelming or cluttered.
This 2D Animated Corporate Video uses strong visual elements to deliver a key message about the company's commitment to its GMB2030 vision. The video's tone is professional and aspirational, focusing on the company's history and its future vision. The use of clear, concise visuals, a clean design style, and a focus on key ideas help to convey the message effectively. The video is designed to convey the company's long-term vision for the future, which focuses on sustainability, innovation, and a commitment to social issues. The use of a clean design style and a focus on key ideas helps to communicate this message effectively.
ENEL Green Power explains how Renewable Energy Certificates, also known as RECs, work. The video is designed to explain the market for renewable energy.
Video Design - The video uses 3D animated graphics to visually depict renewable energy sources and the flow of energy. The design style is simple and clean, with a focus on clear lines and shapes. The color palette is made up of blue, white, and green, which are colors commonly associated with clean energy. The style is engaging and easy to understand, making it a good 2D Animated Corporate Video.
The animation style of the video uses simplified shapes to portray the information concisely. The visual style of the video communicates the objective by driving the viewer to understand that RECs are like a currency that makes it possible for companies to purchase and track renewable energy sources. The tone of the video is informative and engaging, providing a clear and simple explanation of a complex subject.
Upwork's 2D Animated Corporate Video tackles the daunting challenge of finding qualified tech talent head-on. From the opening scene, which depicts the ever-tightening constraints of modern business, to the closing tagline, Tech Talent On Demand, the video conveys a sense of urgency and provides a clear solution. The visuals, a harmonious blend of clean design and dynamic motion graphics, effortlessly guide the viewer through the platform's features.
Upwork's intelligent use of minimalist animation allows the core message to shine through. Each element, from the color palette to the typography, contributes to a cohesive and professional aesthetic. This video is a shining example of how a 2D animated corporate video can be both informative and visually engaging, inspiring businesses to embrace a more efficient and secure way to build their tech teams.
What We Can Learn
Clean visuals and snappy pacing grab attention, boosting engagement.
EQT is a leading global manufacturer of protective footwear. The video is designed to provide general, high-level information about their business and operations to potential employees, portfolio companies, other business partners or public shareholders.
Video Design - This video highlights the role of footwear in various industries, including agriculture, construction, fishing and mining. The 2D Animated Corporate Video uses a clean and simple design with minimal text. The video relies heavily on visual imagery to communicate its message. This includes a minimalist style of graphic design using circular backgrounds with different colors and geometric elements to create simple images representing different types of work. These circular backgrounds are combined with flat design elements to depict the workers in the background.
The visual design of the video effectively communicates the objective of the video, which is to show the importance of footwear and how it protects professionals in a variety of industries. The video's minimalist style and simple imagery help to create a positive and engaging tone for the viewer. The video's use of visuals such as a farmer working on a farm, construction worker working at a construction site, a person working on a fishing boat, and a worker in a mine effectively demonstrates the target audience and the industries served. The use of these visuals in the video makes the content engaging as it clearly shows how the product is relevant to the target audience. The overall tone of the video is positive and uplifting, showcasing the importance and impact of footwear in these industries.
The clarity of this 2D animated corporate video for National Grid ESO is truly striking. We love how the narrative seamlessly unfolds, illustrating the energy sector's radical transformation and the importance of digital solutions. The simple yet effective animation style, paired with a warm color palette, conveys complex information with remarkable ease.
National Grid ESO's commitment to innovation shines through. By showcasing their embrace of ML, AI, and big data, the video positions them as leaders in the energy transition. This focus on forward-thinking solutions, together with the clever visual metaphor of a doorway opening to a brighter future, leaves a lasting impression.
What We Can Learn
Optimistic visuals create a memorable, positive brand impression.
This video is a fantastic example of a 2D Animated Corporate Video. It uses a dark background with bright, neon colors, creating a sense of energy and speed. The futuristic graphics represent security, speed, and freedom, which are key aspects of the brand's messaging. Lines, shapes, and geometric patterns add a modern touch, making it visually engaging for a technology-oriented audience.
Video Design - The video uses fast-paced visuals that communicate rapid transformation, acceleration, and scalability, all important aspects of cloud native technology. The narrative follows developers working in a cloud environment, reinforcing the idea of freedom, the central concept of the video. Neon colors and graphics make the video visually appealing and create a futuristic tone, appealing to a younger, tech-savvy audience.
This is a 2D Animated Corporate Video that's bold, vibrant, and full of energy. It uses bright greens and blues on a black background, creating a striking visual contrast. The video uses graphic elements that represent technology and innovation, making it clear that this company is at the forefront of its field.
Video Design - The video uses a minimalist aesthetic and clean transitions, creating a modern and engaging visual style. Cubes and other geometric shapes evoke the idea of structure, order, and problem-solving, suggesting that the company is capable of tackling complex challenges.
The video's dynamic and fast-paced editing style, with various animation techniques and transitions, effectively communicates the company's expertise in artificial intelligence and cloud technology. The tone is confident and optimistic, highlighting the company's ability to solve the most complex problems in the world.
The impactful opening scene, depicting a simple credit card transaction, immediately sets the tone for this 2D animated corporate video. We appreciate the seamless integration of 2D and 3D elements, which add depth and visual interest. The use of a bright, predominantly blue color palette, interspersed with vibrant accents, creates a visually stimulating experience.
ManageEngine effectively conveys the importance of data security by showcasing the consequences of data loss. The video's fast-paced animations and upbeat music keep viewers engaged, while the clear and concise messaging resonates with both individuals and businesses.
What We Can Learn
Start with a captivating scene to instantly grab attention and set the tone.
Zensar expertly positions itself as a leader in digital transformation for insurance carriers through this dynamic 2D animated corporate video. The video effortlessly showcases its comprehensive suite of services, including core modernization, cloud solutions, and automation, catering to the specific needs of the insurance industry. It subtly instills confidence by highlighting its experience with over 50 carriers.
Furthermore, the video strategically blends function and aesthetics. The visuals, while modern and sleek, prioritize clarity and impactful messaging. This design choice ensures viewers grasp the value proposition, compelling them to consider Zensar for their digital transformation needs.
What We Can Learn
Blend appealing visuals with clear messaging to ensure your value proposition resonates.
From payments to beach cleanups, this 2D animated corporate video effortlessly illustrates the wide reach of NFC technology. The video brilliantly uses real-world examples, such as tapping a scarf to verify authenticity and accessing a stadium with a phone, to demonstrate its practicality.
We all appreciate the clean aesthetic and upbeat music, which work together to create a positive and informative viewing experience. The NFC Forum delivers a clear message about the convenience and security their tech offers in an engaging and memorable way.
It's refreshing to see a company that starts a video with a message about helping people navigate through challenges. The video immediately connects with the audience by addressing a common concern, creating an emotional connection before diving into the companys product and services. The video uses a clean and modern design with bright colors and simple animation, which not only keeps things visually engaging but also reinforces the companys technological focus. This video doesn't just present a list of features, it demonstrates how the companys tools are being used in real-world applications. The success stories of Google Doodle and Gameloft not only highlight the company's impact but also inspire viewers to think about the possibilities that the companys technology offers.
In a world saturated with corporate videos, this one truly stands out. It balances storytelling with clear information delivery, creating a video that both informs and inspires. If youre looking to create a corporate video that leaves a lasting impression, this example serves as an excellent model for incorporating key elements like strong storytelling, impactful design, and authenticity.
What We Can Learn
Bright colors and simple animation keep viewers engaged.
In a world increasingly focused on sustainability, this 2D Animated Corporate Video for Comarch shines. We all appreciate the innovative approach, effectively showcasing an AI solution for optimizing energy consumption in telecom networks. The videos mesmerizing visuals, with glowing orbs and expanding networks, paint a compelling picture of a future where technology and ecological responsibility go hand-in-hand.
The narrative is equally captivating, guiding viewers through the challenges of growing energy demands and presenting Comarch's technology as the answer. Its a brilliant example of how a corporate video can be both informative and engaging, leaving a lasting impression of innovation and forward-thinking.
What We Can Learn
Focus on the problem your solution solves, then show how it works.
Litum is a company specializing in real-time location tracking solutions. This video introduces viewers to the company, highlighting its mission to transform the future of business.
Video Design - The video uses a bright, colorful 2D Animated Corporate Video style, incorporating bold graphics and playful animations. Simple illustrations and saturated colors give the video a lighthearted and engaging tone.
The video's visual style effectively communicates its objective by creating a positive and enthusiastic atmosphere, aligning with the company's mission to empower businesses. Animations and visuals make the video more engaging and memorable.
19. Digital Marketing Institute Creative 2D Explainer Animation
The ingenious use of 2D animation in this corporate video makes learning about digital marketing solutions surprisingly engaging. The video presents a clean, minimalist aesthetic, utilizing a limited color palette with pops of bright hues that inject life into the design. The smooth transitions between scenes keep the visual narrative flowing seamlessly.
Digital Marketing Institute (DMI) masterfully communicates its value proposition by using visual metaphors, like a seesaw, to simplify complex concepts. We all appreciate how the video addresses the challenges educational institutions face, emphasizing DMI's role in fostering growth and enhanced ROI. The overall effect is inspiring, prompting viewers to explore their own potential for success in the digital realm.
What We Can Learn
Craft a clear story with smooth transitions to keep viewers engaged and wanting more.
In this impressive 2D Animated Corporate Video, we see the essence of healthcare human connection. Cisco's message shines through: healthcare is about people. The video captures this message with beautiful simplicity.
This video masterfully blends minimalist aesthetics with a clear narrative. From doctors to patients, everyone is connected in Cisco's vision for the future of healthcare. The connecting lines symbolize this integration perfectly. It's an example we all find inspiring and effective.
What We Can Learn
Integrate connecting lines to visually represent collaboration and synergy, enhancing understanding.
The hand-rolled noodle narrative, a tribute to MCL Restaurant & Bakery's six-decade legacy, immediately resonates. We love the seamless integration of 2D animation, transforming the simple act of noodle making into a captivating visual journey. The playful imagery, from a car leaving a noodle trail to a giant noodle ball captivating onlookers, perfectly captures the brand's dedication to homemade goodness. The warm color palette and folk-inspired music add to the charm, creating an inviting atmosphere. MCL's unwavering commitment to quality, symbolized by hand-rolled noodles, shines through.
This 2D animated corporate video is a delightful example of storytelling. The gentle humor and vibrant visuals connect with viewers on an emotional level, leaving a lasting impression. We see a celebration of tradition and a heartfelt invitation to experience the joy of homemade meals at MCL Restaurant & Bakery. The clear call to action ensures that viewers know where to find their next MCL experience.
What We Can Learn
Let your animation's charm naturally lead viewers to your brand's website.
Noonday Collection is a marketplace for artisans around the world. The video aims to encourage people to join the community and make an income with an impact.
Video Design - The video features a simple animated design with bright colors, a woman in an orange top, and a white globe. The animation is minimal, clean, and focuses on the message of the video. This style is suitable for a 2D Animated Corporate Video.
The video uses a straightforward approach, emphasizing the company's mission of creating a flourishing world. The animation style is clean and simple, which helps to reinforce the message of inclusivity and empowerment. The tone of the video is positive and uplifting, aiming to inspire viewers to join the community and make a difference.
Printify is a print-on-demand company. This video is designed to introduce new product lines.
Video Design - The video uses animation to present the new product lines. The animation highlights key elements that are part of the product design. It is a 2D Animated Corporate Video. The visual style incorporates 3D elements and bold text. The colors used throughout the video are calming and welcoming.
The video's visual style creates a sense of excitement and urgency by highlighting the opportunity to capitalize on the growing skincare, supplement, and coffee markets. It utilizes a playful, friendly tone to engage potential customers, encouraging them to explore the new product lines.
CorVel is a company focused on innovative technology and streamlined processes for risk management. This video is designed to showcase the benefits of these innovations to its partners.
2D Animated Corporate Video This video uses a blend of graphic elements, such as 3D geometric shapes, and illustrations of a city skyline. The visual style evokes a sense of modern technology and progress. These elements work together to showcase a futuristic approach to risk management and technology.
Video Design - The visual style successfully conveys the company's dedication to technological advancements. Bright colors and modern graphics create a positive and engaging tone, emphasizing the benefits of a technology-driven claims solution. The narrative focuses on the company's ability to identify and address challenges through innovation. The fast-paced visuals match this theme, indicating that the company is at the forefront of industry advancements.
In this impressive 2D Animated Corporate Video, GE tackles the crucial issue of climate change with a message of hope and action. The vibrant visuals and clear narration effectively explain the need to reduce CO2 emissions. We all appreciate the video's focus on combining renewable energy with gas power to achieve near-zero emissions. It showcases a practical and achievable path towards a sustainable future.
The use of symbolic imagery, like the eye representing GE's vision and hands cradling the sustainable energy landscape, adds a layer of emotional resonance. This approach makes the video truly memorable and inspires confidence in GE's leadership in the fight against climate change.
What We Can Learn
Combine vibrant visuals with clear messaging for impactful communication.
Advanta helps organizations succeed in a changing world. The video is designed to show how Advanta can be a partner in digital transformation, connecting with customers.
Video Design - The video is a 2D Animated Corporate Video, using a bold and modern visual style. Graphics are clear, crisp, and emphasize the video message. Color, typography, and animation bring the message to life.
The video style effectively communicates the goal. Vibrant color and animation show how technology can help businesses embrace the future, achieve transformation goals, and leverage expertise. The video tone is professional and energetic, reflecting Advanta's dedication to helping organizations achieve success.
We adore this sleek 2D animated corporate video showcasing Superfluid's innovative payment protocol. The dynamic visuals, combined with the upbeat music, immediately capture our attention and effectively convey the core message: frictionless, real-time money streams. The tipping shopping cart powerfully symbolizes the limitations of existing payment methods, while the globe visualization emphasizes Superfluids global impact.
From app icons to hardware wallets, the minimalist aesthetic and smooth transitions create a visually stunning experience. This clever video highlights the core benefits of Superfluid, making it a great example of how to present a complex product in a clear and engaging way. We are impressed by the way this video effortlessly explains the power of programmable money streams.
What We Can Learn
Aim for a memorable visual style; make your video stand out.
We admire how this 2D animated corporate video for Mavenir masterfully showcases the company's global presence and technological prowess. The sleek 3D animations and dynamic transitions create a modern, sophisticated look that immediately grabs attention. We love the clever use of visual metaphors, like the expanding network connections and flowing data streams, which effortlessly communicate complex technological concepts.
This video not only highlights Mavenir's key achievements, such as their impressive patent portfolio and industry awards, but also positions them as a future-forward innovator. The seamless integration of real-world footage with animated sequences adds depth and credibility to their message of Trust the Future. It's a prime example of how to effectively use visual storytelling to build brand trust and establish thought leadership.
What We Can Learn
Dynamic transitions and sleek animation create a modern, sophisticated feel.
We admire Horne's captivating 2D video, which showcases their Wise Firm culture with remarkable clarity. The clever use of a simple parable immediately grabs attention, setting the stage for a deeper dive into their core values. The animation style is crisp, ensuring the messaging resonates without visual clutter.
Throughout the video, we love the consistent branding and the clever use of visual metaphors. The compass symbolizing true north and the puzzle pieces representing collaboration are particularly effective in conveying complex concepts with visual simplicity. Hornes dedication to client success is palpable, inspiring us to explore similar strategies in our own brand storytelling.
From its historical roots to its modern innovations, PerkinElmer's inspiring video showcases a relentless dedication to scientific advancement. We love the way the video seamlessly blends archival black and white footage with vibrant present-day scenes, creating a powerful narrative of scientific progress. The inspiring message highlights PerkinElmer's commitment to solving global challenges, pushing beyond boundaries for a better future. This compelling piece leaves viewers eager to learn more about their impact on science and the world.
What We Can Learn
Clearly demonstrate your product's value proposition, driving viewers to learn more.
FAQ
How can 2D animation help me explain my complex product or service simply?
2D animation clarifies complex products by visualizing abstract concepts and breaking down processes into digestible visuals.
What are the different styles of 2D animation, and which one best reflects my brand's personality?
Styles range from minimalist motion graphics to expressive character animation. Choosing the right style depends on brand personality and target audience. For example, a tech company might prefer sleek motion graphics, while a children's brand might opt for vibrant character animation.
What is the typical cost range for producing a professional 2D animated corporate video?
Professional 2D corporate videos typically cost $1,000-$6,000, depending on length, complexity, and style. A simple explainer video will cost less than a detailed product demonstration.
What is the average production timeline I should expect for a 2D animated corporate video?
The average production timeline is 3-8 weeks, influenced by project scope and revision rounds. Complex projects with multiple revisions naturally take longer.
How can I effectively adapt existing 2D animated video examples to align with my company's specific message and branding?
Adapting existing examples involves customizing visuals, script, voiceover, and music to align with your specific message and branding. This ensures the final video reflects your unique identity.
What are the key benefits of using 2D animation for corporate videos compared to other video styles?
2D animation offers engaging visuals, simplified explanations, improved audience retention, and versatile application across various platforms. It's ideal for explaining complex ideas concisely.
How can I ensure the script for my 2D animated video is engaging, informative, and resonates with my target audience?
A compelling script is clear, concise, and tailored to the target audience. It focuses on key benefits and follows a narrative structure that resonates emotionally.
What are the best practices for selecting and incorporating voiceovers and music in 2D animated corporate videos?
Voiceovers and music should complement the brand and message, enhancing the video's emotional impact and overall engagement. Consider the target audience's preferences when selecting music.
How can I find and select a reputable and experienced 2D animation studio that understands my business needs?
Choose a studio with a proven track record, relevant industry experience, and a strong portfolio showcasing their 2D animation expertise. Review testimonials and case studies.
What essential questions should I ask a potential 2D animation studio before making a hiring decision?
Ask potential studios about their creative process, communication methods, revision policy, pricing structure, and experience with similar projects. This ensures a good fit.
How can I effectively communicate my vision and provide constructive feedback throughout the 2D animation production process?
Communicate your vision effectively using mood boards, style references, and detailed feedback during review stages. Clear communication minimizes misunderstandings.
What are the various animation techniques used in 2D animation, and which one is most suitable for achieving my specific objectives?
Common techniques include traditional frame-by-frame animation, motion graphics, whiteboard animation, and rotoscoping. Each technique offers unique visual styles and capabilities.
How can I leverage 2D animation to showcase my company culture, values, and mission in a compelling way?
Showcase company culture by animating core values, mission statements, and employee stories. This creates a relatable and engaging representation of your brand.
What are some innovative and creative ways to use 2D animation for internal communications and employee engagement?
Use 2D animation for internal training videos, explainer videos for company processes, and engaging content for employee onboarding and communication.
How can I repurpose my 2D animated video content across different marketing platforms and channels to maximize its reach and impact?
Repurpose your 2D video across social media platforms, website landing pages, email marketing campaigns, and presentations to maximize reach and impact. Tailor the video format for each platform.
How to plan and optimize 2D Animated Corporate Videos?
The Power of Visuals: "Create your own visual style... let it be unique for yourself and yet identifiable for others." – Orson Welles. Advids embraced this for a healthcare client. We developed a distinct visual style for their 2D animated corporate video, using soft colors and organic shapes to convey trust and empathy. This resulted in a calming and engaging video that boosted brand perception and patient inquiries.
Actionable: Develop a unique visual style that aligns with brand identity and message.
Storytelling for Impact: "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." – Leo Burnett. Advids leveraged this principle for a cybersecurity client. We crafted a compelling narrative for their 2D animated corporate video, using relatable characters and scenarios to explain complex security concepts. This led to a 15% increase in website traffic and a noticeable boost in lead generation.
Actionable: Simplify complex information through engaging storytelling and relatable characters.
Iterative Design Process: "If we learn nothing else from this tragedy, we learn that life is short and there is no time for hate." – Whitney Hess. Advids applied this philosophy to a client in the education sector. We adopted an iterative design process, incorporating client feedback at each stage of 2D animated corporate video development. This collaborative approach resulted in a final product that perfectly aligned with the client's vision and educational goals, leading to increased student engagement.
Actionable: Embrace feedback and iterate on video designs to ensure alignment with client goals.
Marketing with Empathy: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." – Peter Drucker. Advids used this approach for a client in the non-profit sector. We focused on evoking emotion and empathy in their 2D animated corporate video by showcasing real-life stories of the people they serve. This resulted in a significant increase in donations and volunteer applications.
Actionable: Connect with audience emotions by showcasing real stories and emphasizing empathy.
Measuring Success: "The most important thing in communication is to hear what isn't being said." – Peter Drucker. Advids implemented this for a client in the manufacturing industry. We tracked key metrics like watch time, engagement, and conversion rates to measure the success of their 2D animated corporate video. This data-driven approach allowed us to optimize future video content and improve ROI for the client.
Actionable: Track relevant metrics to measure video performance and optimize future content.
Why Advids for 2D Animated Corporate Video?
At Advids, we create high-quality, original 2D animated corporate videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.
Your Trusted 2D Animation Partner:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective 2D animated corporate video production. 300+ Successful 2D Projects: We've delivered over 300 successful 2D animated corporate video projects, showcasing our expertise in this dynamic medium. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through engaging animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, demonstrating our talent, creativity, and dedication to client satisfaction.
The Advids 2D Animation Advantage:
Customized 2D Animated Corporate Video Solutions: From explainer videos and character animations to brand stories and product demos, we tailor each 2D project to your specific needs and target audience. Cutting-Edge 2D Animation Technology: We utilize the latest software and techniques to create visually stunning 2D animations that leave a lasting impact. Creative Storytelling Through 2D Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive results.
A Collaborative Approach to 2D Animation:
Collaborative Process: We work closely with you throughout the entire 2D animation process, from initial concept to final delivery, ensuring your vision is realized. Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful 2D animated corporate videos.
Ready to unlock the potential of 2D Animated Corporate Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Animated Corporate Video?
A 2D animated corporate video is a visually engaging and dynamic way for businesses to communicate their message, explain products or services, and tell their brand story. These videos utilize two-dimensional animation to create unique visuals, characters, and scenarios that capture viewers' attention and enhance message retention.
2D animated corporate videos can be used for a variety of purposes, including marketing, training, internal communications, and sales. They can be used to promote new products or services, educate employees on company policies, or share inspiring stories about the company's culture and values.
What do top 2D Animated Corporate Videos have in common?
Character Design - Visually appealing characters that embody the brand's personality.
Animation Style - A cohesive and engaging animation style that aligns with the brand's aesthetic.
Visual Storytelling - Compelling visuals that communicate the message effectively and leave a lasting impression.
Motion Graphics - Dynamic text, shapes, and illustrations that add visual interest and energy to the video.
Color Palette - A carefully chosen color palette that reflects the brand's identity and evokes the desired emotions.
Background Design - Detailed and engaging backgrounds that enhance the visual storytelling and create a sense of depth.
Visual Transitions - Smooth and creative transitions between scenes that maintain viewer engagement and flow.
Clear Call to Action - A prominent and concise call to action that encourages viewers to take the desired next step.
Storyboarding - A detailed storyboard that outlines the video's narrative and visual elements.
Voiceover Talent - A professional voiceover artist whose tone and style match the brand and target audience.
Visual Effects - Special effects that enhance the visual storytelling and create a more immersive experience.
Brand Consistency - A consistent visual style throughout the video that reinforces the brand's identity.
What makes 2D Animated Corporate Video effective?
A captivating 2D animated corporate video is a powerful tool for engaging audiences and achieving business goals. It is a design to communicate complex information in a clear and concise way, making it more accessible and memorable for viewers.
A compelling 2D animated corporate video is driven by a strong narrative that captures viewers' attention and resonates with their emotions. The use of engaging characters, dynamic visuals, and a clear call to action can create a lasting impression and encourage viewers to take the desired next step.
Methods for creating effective 2D animated corporate videos include utilizing a cohesive animation style that aligns with the brand's aesthetic, incorporating motion graphics to add visual interest and energy, and ensuring a consistent visual style throughout the video to reinforce the brand's identity.
How long should your 2D Animated Corporate Video be?
A successful 2D animated corporate video is a balance between conveying a compelling message and keeping viewers engaged. The ideal length will vary depending on the video's purpose and target audience.
A well-structured 2D animated corporate video can effectively communicate a message within a short timeframe, while a longer video might be necessary for more complex topics or to tell a more elaborate story.
Pre-production questions to guide video length:
What is the primary objective of the video?
What is the target audience for the video?
What is the key message you want to convey?
How much information needs to be presented?
What is the desired level of engagement?
What is the appropriate tone and style for the video?
What is the intended platform for the video?
How to create 2D Animated Corporate videos?
A successful 2D animated corporate video is a collaborative effort that involves a series of distinct stages, from pre-production to post-production. The creation involves meticulous planning, skilled animation, and careful editing to ensure a high-quality final product.
A well-executed 2D animated corporate video is a result of a clear understanding of the target audience, a compelling narrative, and a cohesive visual style. The video should be engaging, informative, and memorable, leaving a lasting impression on viewers.
Pre-production:
Define video objectives
Develop a script
Create a storyboard
Select voiceover talent
Production:
Animate the storyboard
Record voiceover
Add music and sound effects
Post-production:
Edit the video
Add visual effects
Color correction
Render the final video
Crafting Compelling Product Launch Videos
Creating a compelling 2D animated corporate video requires a strategic approach that considers several key factors:
1. Defining the Goal:
Clearly establish the purpose of your video. Is it to increase brand awareness, explain a complex product, or drive sales?
Define specific, measurable objectives. For example, aim to increase website traffic by 20% or generate 100 new leads.
2. Understanding Your Target Audience:
Go beyond basic demographics. Research your audience's interests, pain points, and preferred content formats.
Create Buyer Personas to represent your ideal viewers. This helps tailor the video's message and style to resonate with them.
3. Crafting a Compelling Narrative:
Don't just present information; tell a story. Engage Viewers emotionally by creating a narrative arc with a clear beginning, middle, and end.
Focus on addressing your audience's needs and demonstrating how your product or service can solve their problems.
4. Choosing the Right Visual Style:
Your video's visual style should align with your brand identity and appeal to your target audience.
Consider different animation styles, color palettes, and character designs to find the best fit for your message and brand.
5. Including a Clear Call to Action:
What do you want viewers to do after watching the video? Make it clear and easy for them to take the desired next step.
Whether it's visiting your website, signing up for a newsletter, or making a purchase, guide them with a strong call to action.
Animated Storytelling for Brand Launches
1. Visual Storytelling:
Use animation to show, not just tell. Create visuals that capture the essence of your brand's history, values, and mission.
For example, if your brand is focused on sustainability, you could use animation to depict the journey of a product from recycled materials to its final form.
2. Character Development:
Develop memorable characters that embody your brand's personality. These characters can act as guides, mascots, or even representations of your target audience.
Think of the Geico Gecko or the Pillsbury Doughboy – these iconic characters effectively communicate brand values and create lasting impressions.
3. Emotional Connection:
Animation allows you to evoke emotions in a way that Live-Action Video often can't. Use music, color, and character expressions to create a sense of joy, excitement, or empathy.
A heartwarming animation about a company's commitment to social responsibility can build a stronger Emotional Connection with viewers than a simple text-based statement.
4. Brand Consistency:
Maintain a Consistent Visual Style throughout your animation to reinforce your brand identity.
Develop a style guide that outlines the use of colors, fonts, character designs, and Animation Techniques to ensure consistency across all your video content.
Ideal for introducing new features, explaining technical processes, or demonstrating how a product works.
For example, a software company can use an Explainer Video to demonstrate the key features of their new application in a clear and concise way.
2. Marketing Videos:
Promote products or services and build brand awareness.
These videos can highlight key benefits, showcase customer testimonials, or tell engaging brand stories.
A food company might create a marketing video showcasing the deliciousness and health benefits of their new snack product, targeting a specific demographic.
3. Sales Videos:
Persuade potential customers to make a purchase.
These videos often focus on the value proposition, highlighting the benefits and addressing potential objections.
A company selling online courses could create a sales video that emphasizes the value of their courses, featuring Testimonials from successful students.
Welcome new employees or customers and guide them through the initial stages of their journey.
These videos can explain company policies, introduce team members, or demonstrate how to use a product.
A bank could use an onboarding video to welcome new customers, explaining the features of their online banking platform and highlighting the benefits of their services.
5. Training Videos:
Educate employees on company procedures, product features, or safety protocols.
Animation can make training more engaging and memorable.
A manufacturing company can use a training video to demonstrate the proper use of machinery, ensuring employee safety and efficiency.
6. Demo Videos:
Showcase the features and benefits of a product or service in a visually compelling way.
These videos can be used on websites, landing pages, or in sales presentations.
A company selling a new smartphone could create a Demo Video that highlights the phone's camera capabilities, design features, and user interface.
7. Tutorial Videos:
Provide step-by-step instructions on how to use a product or service.
Animation can simplify complex processes and make them easier to understand.
A software company can create a tutorial video that guides users through the process of setting up and using their software, improving user experience and reducing support requests.
8. Case Study Videos:
Highlight successful customer stories and demonstrate the value of your product or service.
A marketing agency could create a case study video showcasing how they helped a client increase their website traffic and generate more leads.
9. Testimonial Videos:
Feature satisfied customers sharing their positive experiences with your brand.
These videos can be powerful social proof and Build Trust with potential buyers.
A healthcare provider could create a testimonial video featuring patients who have benefited from their services, sharing their positive experiences and outcomes.
10. Brand Videos:
Communicate your brand's values, mission, and vision.
These videos can be used to build brand awareness, attract talent, or connect with investors.
A non-profit organization could create a Brand Video that showcases their mission, highlighting their impact on the community and inspiring viewers to get involved.
11. Company Videos:
Introduce your company and its culture to potential customers, partners, or investors.
These videos can provide an overview of your history, team, and values.
A tech startup could create a company video that introduces their team, explains their innovative technology, and highlights their vision for the future.
Maximize Your Launch Video Impact
To maximize the impact of your 2D animated videos, integrate them strategically into your overall marketing efforts:
1. Identify Your Target Audience:
Determine which segments of your audience will benefit most from each video.
Tailor your distribution strategy to reach those specific groups effectively.
2. Develop a Content Strategy:
Plan your video content to align with your overall marketing goals and target audience needs.
Create a content calendar that outlines the topics, formats, and release dates for your videos.
3. Choose the Right Distribution Channels:
Select the platforms where your target audience is most active.
This could include your website, social media channels, email marketing campaigns, or even paid advertising platforms.
4. Optimize Your Videos for Each Platform:
Different platforms have different requirements for video format, length, and style.
Ensure your videos are optimized for each platform to maximize their reach and engagement.
5. Track Your Results and Make Adjustments:
Monitor key metrics like views, engagement, website traffic, and Lead Generation to assess the effectiveness of your video marketing efforts.
Use this data to make informed decisions about future video content and distribution strategies.
Crafting Videos That Resonate With Your Audience
To create a video that truly connects with your target audience, consider these strategies:
Deep Dive into Audience Research:
Go beyond basic demographics. Understand their psychographics – their values, beliefs, and motivations.
Utilize surveys, focus groups, and Social Media Listening to gain insights into their preferences and pain points.
Craft a Relatable Narrative:
Tell a story that addresses your audience's specific needs and aspirations.
Use language and scenarios that they can easily relate to, making the message more impactful.
Choose a Visually Appealing Style:
Consider your audience's aesthetic preferences when selecting an animation style.
A younger audience might appreciate a vibrant and playful style, while a more mature audience might prefer a sophisticated and minimalist approach.
Tailor Language and Tone:
Use language that your audience understands and feels comfortable with.
Adjust the tone of the video to match their expectations and the overall message you want to convey.
Make the Call to Action Relevant:
Ensure the call to action aligns with your audience's needs and interests.
Offer them something valuable and relevant to their situation to encourage them to take the desired action.
Crafting Compelling Product Launch Videos
A successful 2D animated corporate video combines several key elements to create a compelling and effective message:
1. A Captivating Narrative:
A strong story is the foundation of any successful video. It should be engaging, informative, and emotionally resonant.
Structure your narrative with a clear beginning, middle, and end, building tension and resolving it in a satisfying way.
2. High-Quality Animation:
Smooth, fluid animation enhances the viewing experience and makes your video more professional.
Invest in skilled animators who can bring your vision to life with attention to detail and a polished aesthetic.
3. Professional Voiceover:
A clear and engaging Voiceover can elevate your video's impact.
Choose a voiceover artist whose tone and style match your brand and target audience.
4. Appropriate Music and Sound Effects:
Music and sound effects can enhance the mood and atmosphere of your video, making it more immersive and memorable.
Select music that complements the visuals and evokes the desired emotions in your viewers.
5. A Clear and Compelling Call to Action:
Don't leave your viewers wondering what to do next.
End your video with a Clear and Concise Call to Action that encourages them to take the desired step, whether it's visiting your website or making a purchase.
Engaging Viewers with 2D Animation
2D animation offers a wealth of creative possibilities for captivating your audience and leaving a lasting impression:
1. Master the Art of Visual Storytelling:
Use animation to show, not just tell. Create dynamic visuals that Capture Attention and convey information in a memorable way.
For example, instead of simply stating that your product is fast, you could use animation to visually demonstrate its speed and efficiency.
2. Develop Relatable and Engaging Characters:
Characters can be powerful tools for building Emotional Connections with your audience.
Create characters that are relatable, likable, and embody the values of your brand.
3. Inject Humor and Wit:
Humor can be a great way to make your video more engaging and memorable.
Use witty dialogue, clever visual gags, or unexpected twists to keep your audience entertained.
4. Consider Interactive Elements:
Incorporate Interactive Elements like quizzes, polls, or clickable hotspots to encourage viewer participation and make the experience more dynamic.
Draw attention to your call to action by using animation to make it visually prominent.
For example, you could have a button or link animate onto the screen at the end of the video, making it clear what you want viewers to do next.
Navigating 2D Animation Challenges
While 2D animation offers many benefits, it's important to be aware of potential challenges:
1. Budget Constraints:
Animation can be expensive, especially if you require complex visuals or a long video.
Carefully plan your budget and consider ways to reduce costs, such as using stock footage or simplifying the animation style.
2. Time Constraints:
Animation takes time, from scripting and storyboarding to animation and editing.
Establish a realistic timeline and factor in potential delays to avoid rushing the process and compromising quality.
3. Finding the Right Creative Direction:
Developing a clear creative vision for your video is crucial.
Work closely with your animation team to ensure they understand your brand, target audience, and desired message.
4. Technical Expertise:
Animation requires specialized skills and software.
Choose an animation agency or freelancer with the necessary technical expertise to deliver high-quality results.
5. Communication Challenges:
Effective communication between the client and the animation team is essential.
Establish clear communication channels and provide regular feedback to ensure everyone is on the same page.
Mastering Animation Production for Success
To ensure a smooth and successful 2D animation production, it's crucial to address key challenges proactively. Here are some essential strategies:
1. Set a Realistic Budget:
Determine how much you can afford to spend on your video and prioritize your needs.
Consider different pricing models, such as fixed-fee or hourly rates, to find the best fit for your budget.
2. Establish a Clear Timeline:
Develop a detailed production schedule that outlines all the key milestones and deadlines.
Factor in time for revisions and approvals to avoid unnecessary delays.
3. Collaborate with a Skilled Team:
Choose an animation agency or freelancer with a proven track record of delivering high-quality work.
Review their portfolio and client testimonials to assess their experience and expertise.
4. Communicate Effectively:
Establish clear communication channels and provide regular feedback to your animation team.
Use project management tools to track progress and ensure everyone is on the same page.
5. Implement Quality Control Measures:
Review and approve each stage of the production process to ensure the video meets your expectations.
Conduct thorough testing to identify and address any technical or creative issues before the final release.
Elevate Your Product Launch Videos
1. Minimalist Animation:
Clean lines, simple shapes, and limited color palettes create a modern and sophisticated aesthetic.
This style can be particularly effective for conveying complex information in a clear and concise way.
2. Motion Graphics:
Dynamic text, shapes, and illustrations can add visual interest and energy to your videos.
Use motion graphics to highlight key information, create transitions, or add a touch of visual flair.
3. Interactive Elements:
Engage your audience by incorporating interactive elements like quizzes, polls, or clickable hotspots.
This can make your videos more memorable and encourage viewers to actively participate.
4. Personalized Experiences:
Tailor your videos to specific audience segments by incorporating personalized elements like names, locations, or interests.
This can create a more engaging and relevant experience for each viewer.
5. Data-Driven Insights:
Use data analytics to track viewer behavior and preferences.
This information can inform your creative decisions and help you create videos that resonate with your target audience.
Case Study: Nike's "Just Do It" Campaign
Objective: To inspire and motivate athletes and fitness enthusiasts to pursue their goals.
Strategy: Nike developed a comprehensive video content strategy that aligned with its Just Do It brand message.
Motivational Videos: Nike created videos featuring athletes and everyday individuals overcoming challenges and achieving their fitness goals.
Product Demonstrations: Videos showcased Nike's latest products and technologies, highlighting their performance benefits.
Social Media Engagement: Nike used video to engage with its audience on social media, sharing inspirational stories and encouraging participation in fitness challenges.
Results:
Increased Brand Loyalty: The campaign strengthened Nike's brand loyalty among athletes and fitness enthusiasts.
Improved Sales: The campaign contributed to increased sales of Nike products.
Positive Brand Image: The campaign reinforced Nike's image as a brand that inspires and supports athletes.
Key Takeaways:
A strong video content strategy should align with overall marketing goals and brand messaging.
Motivational and inspirational content can resonate with target audiences.
Social media engagement through video can build community and drive brand loyalty.
Case Study: Aligning Video with Marketing Goals: The Example of Starbucks
Challenge
Starbucks, a global coffeehouse chain, wanted to use video content to drive customer engagement and loyalty. The company needed to develop a video content strategy that aligned with its overall marketing goals.
Solution
Starbucks created a comprehensive video content strategy that focused on showcasing its brand values, highlighting its products and services, and building a community around its brand. The company produced a variety of video content, including product demonstrations, customer testimonials, and behind-the-scenes glimpses into its operations.
Results
Starbucks' video content strategy resulted in a significant increase in customer engagement and loyalty. The company saw a 20% rise in social media followers and a 15% increase in customer visits to its stores.
Case Study: How GoDaddy Streamlined Its Video Production Workflow
The Challenge:
GoDaddy, a leading web hosting and domain registrar company, wanted to increase its video production efficiency and ensure consistent brand messaging across its diverse video content. The company faced challenges with managing multiple projects, coordinating with various teams, and maintaining a clear creative vision.
The Solution:
GoDaddy implemented a centralized video production workflow using a project management platform. This platform allowed the company to:
Track all video projects: From initial concept to final delivery, GoDaddy could monitor the progress of each video project in real-time.
Assign tasks and responsibilities: The platform enabled clear task delegation and accountability among team members, ensuring everyone was aware of their roles and deadlines.
Store and share assets: GoDaddy centralized all video assets, including scripts, storyboards, footage, and music, making them easily accessible to all team members.
Communicate effectively: The platform facilitated seamless communication between internal teams and external vendors, reducing miscommunication and delays.
The Results:
GoDaddy saw significant improvements in its video production process:
Reduced production time: The streamlined workflow allowed GoDaddy to produce videos faster, resulting in a 20% reduction in production time.
Improved consistency: The centralized platform ensured consistent brand messaging and visual style across all video content.
Enhanced collaboration: The platform fostered better collaboration between internal teams and external vendors, leading to more creative and effective videos.
Increased efficiency: GoDaddy's video production team became more efficient, allowing them to produce more videos with the same resources.
Key Takeaway:
Implementing a centralized video production workflow can significantly improve efficiency, consistency, and collaboration, ultimately leading to higher-quality video content.
How 2D animated corporate video examples are curated?
We dove deep into 2D animated corporate videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 2D animated corporate videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with business objectives. 7.Brand Alignment Determining video alignment with brand message, identity, and overall marketing strategy. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 2D animated corporate video examples 2024, n=15000 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
