30 Best 2D Animated Promotional Video To Increase Engagement And Drive Sales

Imagine this a picture is worth a thousand words, but a 2D animated video? Priceless! In today's digital whirlwind, grabbing attention is like catching lightning in a bottle. But there's a secret weapon top companies are using to cut through the clutter and truly connect 2D animated promotional videos. They're not just trendy; they're transforming how brands tell their stories. Want to unlock the power of animation for your marketing? The proof is in the pudding.

• 91% of businesses were using video as a marketing tool in 2023.
• 44.44% of respondents declared that videos and presentations take the lead as their most frequently utilized type of visual content in 2023.
• Mobile video ads are estimated to make up 50% of YouTube's ad revenue.

These stats reveal the undeniable power of video, particularly in the mobile space, and highlight the growing preference for engaging visual content. 2D animated promotional videos offer a dynamic and cost-effective solution to capture this growing audience. Let's dive in and explore 30 Powerful 2D Animated Promotional Video examples to unlock actionable insights and ignite your video marketing strategy.

1. Fit2work 2D Animated Promo Video

If you're looking for a 2D animated promotional video example, look no further than this fit2work video. This series pulls on a pain point its audience shares: the risk involved in hiring. The video brilliantly illustrates this with a businessman traversing a tightrope, symbolizing the precarious nature of hiring decisions.

What's great about this example is its use of 2D animations and minimal text. Instead of showing real people, it uses visuals like a stack of resumes, icons, and statistics, making it engaging and informative. The video ends with a concise call to action, urging viewers to visit fit2work.com.au to mitigate their hiring risks.

2. Intel Animated Explainer Video

Granulate's 2D animated promotional video cleverly uses humor and a bro persona to introduce its continuous profiler. The playful tone immediately engages viewers while subtly mocking the exaggerated anxieties of developers facing performance issues. This lighthearted approach makes the technical information more palatable and creates a memorable experience.

Beyond the humor, the video's strength lies in its clear and concise explanation of the product's benefits, especially the potential for cost reduction. The call to action, urging viewers to share the video and rally support, cleverly leverages social dynamics to expand its reach and generate buzz around Granulate.

3. Western Digital Animated Data Visualization Video

Western Digital is a company that focuses on providing storage solutions for automotive systems. The video is designed to show how Western Digital's products are able to help automotive manufacturers identify and prevent problems related to storage that could lead to expensive recalls.

Video Design - This is a 2D Animated Promotional Video, which features bright, clean graphics and bold colors. The visuals are simple but effective, and they help to communicate the message clearly. The video uses a funnel to illustrate the process of collecting and analyzing data. The video is short, concise, and engaging.

The visual style of the video is able to communicate the objective of the video effectively. The use of animation and simple graphics helps to create a fun and engaging viewing experience. The video's positive tone helps to convey the benefits of Western Digital's products. The video focuses on the problem and solution provided by Western Digital, making it clear to the viewer that Western Digital's products are designed to improve efficiency and prevent costly recalls.

4. Strata Simple 2D Animated Video

Cloud security doesn't have to be complicated or costly. This 2D animated promotional video from Palo Alto Networks demonstrates a clever credit-based system that simplifies security consumption and empowers organizations to manage their investments effectively. The concise animation quickly conveys the key benefits of the flexible security consumption model.

From scaling firewall sizes to selecting à la carte services, Palo Alto Networks' credit-based approach offers unprecedented flexibility and cost control. The intuitive credit management dashboard visualized in the animation provides clear visibility into resource allocation, usage, and spending, making cloud security more accessible and manageable for organizations of all sizes. The visuals are unique, very easy to follow and understand.

5. OpenText

OpenText is introducing an AI chatbot, IT Operations Aviator, to revolutionize IT support. This chatbot is designed to improve the user experience, reduce costs, and free up agents for more strategic work.

Video Design - The video uses a simple, clean design, emphasizing the AI chatbot's key features. Bright blue backgrounds and cloud imagery, with a blue and white color scheme, create a modern, tech-driven vibe. The animation is smooth, and the visual graphics are high-quality, akin to a 2D Animated Promotional Video.

The video showcases the chatbot's user-friendly interface and its ability to provide relevant, human-like answers to user queries. This visual style effectively communicates the solution's goal of simplifying IT support and enabling a more efficient and enjoyable experience for users. The video's calm, positive tone, along with the friendly interaction with the chatbot, inspires trust and confidence in the solution's capabilities.

6. Syncsort Simple Shape Animation Video

Syncsort Connect is a product family that helps businesses manage and connect their data. The video is designed to showcase how Syncsort Connect can simplify and streamline their operations, specifically their data.

Video Design - The video features flat, bold graphics with simple animations. It incorporates a modern, minimalist design style to communicate the benefits of Syncsort Connect. The use of bright colors and simple icons adds a playful touch, making the video a great 2D Animated Promotional Video.

The visual style of the video is both minimalist and engaging, reflecting the product's focus on simplifying complex tasks. The video's use of playful imagery and clear text creates a positive and accessible tone, making it suitable for a broad audience. This tone helps create an overall sense of ease and efficiency, echoing the message of the product and the overall goal of the video.

7. VISA

VISA is showcasing its new web3 loyalty solution. The video is designed to demonstrate the benefits of using web3 to reward customers for their interactions with brands.

Video Design - This is a 2D Animated Promotional Video video. The video features a mix of 2D and 3D graphics, with a simplistic and clean design. Bright, eye-catching colors, simple illustrations, and animations are used, with watercolor brushstrokes in the background adding visual interest and reinforcing the overall aesthetic.

The visual style effectively conveys the message of web3 loyalty as a modern and engaging approach to rewarding customers. It showcases the ease of use and the fun, interactive elements of the solution through appealing animations. The video's overall tone is positive and optimistic, highlighting the exciting potential of this new technology.

8. WalkMe

This video is a powerful introduction to the brand, showcasing its value proposition. It uses a dark blue background with vibrant gradients and white text, creating a visually appealing aesthetic. Animated shapes like speech bubbles and planets move across the screen, signifying the constant evolution of the digital world. The graphics are crisp and modern, conveying a sense of innovation and dynamism.

Video Design - The video successfully communicates the company's objective, presenting the solution to the challenges faced in the digital landscape. By showing a world in motion and highlighting the difficulties in keeping pace, the video establishes the need for a solution. The tone of the video is confident and optimistic, demonstrating the potential to simplify and enhance users' digital experiences.

2D Animated Promotional Video is a great choice for this campaign, as it effectively captures the essence of the brand and its value proposition. The video design is visually appealing and engaging, and the animation style is modern and dynamic. The video effectively communicates the company's objective and establishes the need for a solution.

9. CSL

With a minimalist design and engaging 2D animation, this promotional video effectively showcases the brand's impressive history and ongoing commitment to biotechnology advancements. The soft color palette and upbeat music contribute to a positive and optimistic tone, effectively conveying the brand's dedication to improving the quality of life for people worldwide.

The historical timeline, rotating globe, and family imagery create a strong visual narrative that resonates with viewers. This 2D animated promotional video is a testament to how effective simplicity and strong visual storytelling can be in conveying complex information in an engaging and memorable way.

10. Noonday Collection

Noonday Collection is an organization that seeks to build a thriving world through ethical business practices. The video is designed to recruit ambassadors to join their mission.

Video Design - The video is a 2D Animated Promotional Video, using the power of graphic design. Simple illustrations in a minimal, modern style are used, contrasting backgrounds and colors create a visually stimulating experience that captures the viewer's attention. The globe represents the world, conveying the company's global impact.

The animation evokes a hopeful and uplifting tone, making the video engaging. The minimal style is sophisticated and resonates with the target audience of women who want to contribute to a positive social impact.

11. LexisNexis

LexisNexis is a research tool that provides access to curated sources. The video is designed to explain the necessity for accurate and complete information for sound business decisions, and how LexisNexis can help in achieving this.

Video Design - This Animated Promotional Video utilizes a clean and modern design style. The use of line art icons for each topic highlights the core elements of the video. The consistent use of bright blue for the icons against a white background adds a clean look to the visual.

The video uses simple animation with the icons for each topic being introduced on screen one by one. This visually appealing approach combined with clean animation and a minimalist design makes for a clear and engaging viewing experience, emphasizing the key message of the video. The tone of the video is professional and confident, communicating that LexisNexis provides a reliable research solution. This reinforces the brand's commitment to providing trustworthy information.

12. Freshdesk

Freshdesk is a customer support management platform. The video is designed to introduce the company's post-call transcripts feature. It highlights the challenge of sifting through customer data and the benefits of the solution for customer support managers.

Video Design - The video showcases a 2D Animated Promotional Video style, utilizing bold colors and geometric shapes. These elements are used to represent the various aspects of the customer data and call recordings. The animation style is fast-paced and engaging, mirroring the rapid influx of data and the ease with which the solution can manage it. The use of an animated hourglass metaphor symbolizes the time-saving benefit of the product.

The visual style of the video effectively communicates the objective of the video. The bold colors and dynamic animation create a sense of energy and efficiency, highlighting the ease of use of the product. It emphasizes the value of the post-call transcripts feature for customer support managers, with the narrative showcasing the benefit of quickly accessing valuable information from calls. The overall tone of the video is lighthearted and optimistic, conveying the value of Freshdesk as a helpful tool for customer support teams.

13. Yggdrash 2D Animated Promotional Video - Explain features concisely

Yggdrash is a third generation blockchain protocol that is designed to tackle pressing issues facing scalability and utility. The video is designed to explain Yggdrash's technology and its benefits.

Video Design - The video is a 2D Animated Promotional Video. It utilizes simple line drawings and a clean, minimalist design aesthetic. It features a tablet displaying graphics illustrating the Yggdrash stem chain and branch chains. The animation is fluid and easy to follow. The color palette is mainly black and white, but it also uses green, yellow, and blue to highlight key elements.

The video's design style effectively communicates the complexity of Yggdrash technology in a simple and engaging manner. It uses a conversational and reassuring tone to explain complex blockchain concepts, allowing viewers to easily comprehend the benefits and advantages of the technology. The visual design and animation style make the video highly engaging and educational, helping viewers understand the key features of the Yggdrash protocol.

14. PagerDuty 2D Animation Promo Video

PagerDuty is a digital operations management platform. The video is designed to showcase the platform's ability to help businesses stay ahead of real-time operations and ensure their digital services are always on.

Video Design - This is a 2D Animated Promotional Video that emphasizes the global nature of the customer base. Bright colors and simple shapes create a clean and modern aesthetic. The video is fast-paced and energetic, keeping viewers engaged with quick transitions and concise visuals. The animation style is light and playful, creating a sense of urgency and highlighting the importance of quick action.

The video successfully communicates the objective by showcasing how companies around the world manage their real-time operations. The use of animation and simple visuals creates a clear and concise message, making the platform easy to understand. The energetic tone of the video suggests that the platform is a powerful and effective tool that can help businesses stay ahead of the curve.

15. Ateme Minimal 2D Animated Video

Navigating the complexities of video delivery can be a challenge for businesses seeking to captivate their audience. Ateme's 2D animated promotional video provides a refreshing approach by visually untangling this complexity with its clear, concise messaging and dynamic animations. The video cleverly uses metaphors like the launching rocket and the expanding circle to symbolize growth and audience reach, respectively.

Ateme+ is presented as the answer to these challenges, offering seamless scalability and dependable infrastructure management. The vibrant animation style and upbeat soundtrack create a positive and forward-looking feel, leaving viewers inspired by the possibilities of effortless video streaming.

16. ManageEngine

ManageEngine Endpoint Central is a unified endpoint management and security solution that addresses the challenges of managing and securing a diverse range of endpoints. This video is designed to showcase the capabilities of ManageEngine Endpoint Central in the age of hybrid workforces.

2D Animated Promotional Video utilizes a vibrant and engaging cartoon animation style to capture the viewer's attention. This approach simplifies the complex task of managing security risks across the organization, making it visually appealing. The cartoon character provides a friendly and relatable visual representation of the target audience, IT professionals who are tasked with endpoint security.

Video Design - The inclusion of a notification icon with a visual representation of the threat is a simple yet effective design choice that emphasizes the solution's ability to protect endpoints from potential threats. The video style effectively conveys the message of the video, which is to highlight the benefits of using ManageEngine Endpoint Central to manage and secure endpoints. The cartoon animation style creates a lighthearted and approachable tone, which resonates well with the target audience of IT professionals. The video uses visual design elements to demonstrate the effectiveness of the solution in addressing common security issues faced by organizations today. The video concludes with a visual representation of a secure endpoint, underscoring the solution's ability to protect sensitive data and prevent cyberattacks.

17. Shiftgig

Shiftgig connects businesses with a flexible workforce through its mobile platform. The video illustrates how Shiftgig solves the problem of finding on-demand labor.

Video Design - The platform uses bold and clear graphics to demonstrate its power. Vibrant colors and simple illustrations emphasize the ease of use, making the video engaging and informative. This is a great example of a 2D Animated Promotional Video.

The video effectively communicates the ease of use and flexibility of the platform. It highlights how businesses can quickly find and connect with workers, while emphasizing the benefit of having a workforce that can respond to changing business needs. The tone is positive and optimistic, showcasing the benefits for both businesses and workers.

18. 1Password Animated 2D Design Video

1Password is a password manager and digital vault that secures sensitive data. This video is designed to introduce 1Password Developer Tools which are a collection of features designed for simplifying and securing developer workflows.

Video Design - This 2D Animated Promotional Video begins with an isometric animation of cubes and lines that visually represent sensitive data, such as passwords and SSH keys. The video highlights the importance of keeping these secrets safe in a centralized place. The animation style is sleek and modern, using a minimalist color palette of green, pink, and white, against a dark blue background.

This visual style of the video drives the main goal, which is to highlight the ease of use and user experience of 1Password Developer Tools. It achieves this by presenting a clear, straightforward visual style that is easy to understand and follow. The tone of the video is professional and sophisticated, reflecting the importance of security and reliability. This video uses animated illustrations to communicate the concept of securing information and the benefits of using 1Password.

19. Namecheap 2D Motion Graphics Video - Build brand awareness subtly

With its striking visuals and engaging narrative, this 2D animated promotional video makes a strong case for EasyWP. The initial isometric view of the internet highway cleverly sets the stage for the common challenges faced by website creators. EasyWP's solution then appears as a sleek platform, effortlessly navigating the character through technical complexities.

The clever use of a close-up on the frustrated face adds a relatable touch, further emphasizing EasyWP's value proposition. The subsequent transition to a laptop, along with dynamic camera angles, showcases the seamless and user-friendly experience, making this video an inspiring example for any brand aiming to simplify a complex product or service.

20. Segment

Segment helps you understand customer behavior by gathering data from your website, mobile apps, servers, or cloud applications. The video is designed to demonstrate how Segment works by showing the data collection, processing and transmission flow.

Video Design - The video utilizes clean flat design graphics, with an animated flow chart that shows the process of collecting, processing, and sending the data to various destinations. This minimalist and clear design style makes it easier for viewers to understand the complex process of data management, while the bright color palette creates a playful and engaging tone. The use of flat graphics is a common design trend in Marketing Promotional Video that emphasizes simplicity, clarity, and accessibility.

The visual design of the video effectively communicates Segment's objective, which is to simplify data collection, processing and transmission. By using a clear, easy to follow flow chart, the video demonstrates the value proposition of Segment, highlighting how it streamlines a complex process. The playful tone reinforces the message that Segment makes this process easier and more enjoyable.

21. AdHive

AdHive is a social video advertising platform that uses AI and blockchain to streamline the process of interacting with bloggers. This video is designed to showcase how AdHive simplifies advertising campaigns and saves time for advertisers.

Video Design - This 2D Animated Promotional Video features a minimalist design style with bold colors and clean lines. Flat design graphics are used, and a simple, engaging visual language communicates the platform's value proposition. Animated handshakes and moving gears create a dynamic and engaging aesthetic, highlighting the automation process that AdHive facilitates.

The visual style effectively conveys the message of AdHive being an efficient and user-friendly platform. The clean and modern aesthetics create a sense of trust and professionalism, while the animation and dynamic elements maintain viewer engagement. The overall tone of the video is positive and optimistic, underscoring the benefits of using AdHive.

22. HR Acuity

HR Acuity is a SaaS solution that helps organizations manage employee relations issues. This video is designed to promote the product, highlighting the benefits of consistency, improved outcomes, and risk mitigation.

Video Design - The video uses a minimalist design style with simple graphics, white background, and flat color palette. It uses a flow-chart visualization to represent the complex process of employee relations, demonstrating a clear understanding of the process, and highlighting the need for a robust solution. Simple icons and text make the video easy to understand, and the bright color palette adds visual interest. These elements combine to create a 2D Animated Promotional Video that is both informative and engaging.

The minimalist design effectively conveys a professional and trustworthy tone, highlighting the serious nature of the employee relations problems that the product helps address. The video's narrative emphasizes the importance of managing employee relations issues proactively, leaving a lasting impression on viewers.

23. Google

Google's services are powered by a global network of data centers, linked together to provide a seamless and reliable experience for users. This video explains how this complex network works.

Video Design - The video uses bright, colorful graphics and simple animations to depict Google's global network, with clear visuals representing data centers and interconnected network. The animation style is fun and engaging.

This 2D Animated Promotional Video is able to communicate the objective of the video by showcasing the scale and complexity of Google's network. The simple, colorful animations and clear visuals make the topic easy to understand, while the upbeat tone highlights the reliability and performance of Google's services. The video effectively drives viewers to learn more about Google's data center network.

24. Blend

Blend makes buying a home easy through digital mortgages. This video is designed to introduce the concept of dividends to a wider audience.

Video Design - The 2D Animated Promotional Video uses simple animations and graphics to explain dividends. The style is lighthearted and inviting, with a clear visual flow. Simple graphics represent the abstract concept of dividends. The animation features a simple animation of a pound sign.

The visuals make the complex subject matter easy to understand. Bright, bold colors help maintain interest and engagement, making the video suitable for a wide audience, and driving the point home.

25. Back Market

Back Market is a global marketplace selling refurbished electronic devices, aiming to make refurbished tech reliable, affordable, and better than new. This video introduces R, a sustainable alternative to buying new phones.

Video Design - The video uses a bold design style, drawing attention to the concept of a sustainable phone and highlighting the contrast between a traditional phone launch and a more responsible approach. The design elements, such as the use of black and green color scheme, minimalist graphics, and a futuristic phone design, create a modern and sleek look. Bold typography and animation captivate the viewer and spark curiosity about the new sustainable phone.

This 2D Animated Promotional Video effectively communicates the objective of the video by showing the negative impact of e-waste and emphasizing the need for more sustainable solutions. The video's tone is serious, conveying the importance of environmental responsibility, while simultaneously creating a sense of excitement and intrigue for the new phone. The narrative effectively presents the solution, a sustainable alternative to traditional phone launches, and drives viewers to learn more about R. The video makes the viewer conscious about e-waste through the visuals, and the overall message is about the benefits of a sustainable future.

26. Alation 2D Brand Story Video - Celebrate anniversary subtly

Alation celebrates its 10th anniversary by showcasing its achievements as a leader in the data catalog industry. The 2D Animated Promotional Video highlights alation's impressive journey, including establishing the industry's first data catalog and earning the trust of over 25% of fortune 100 companies.

The video's design style effectively complements its message. The use of bold colors, clean lines, and dynamic transitions creates a visually engaging experience that captures the viewer's attention. The animation style is modern and sleek, aligning perfectly with alation's position as a cutting-edge data catalog solution. The corporate promotional video incorporates data visualizations and infographics to present complex information clearly and concisely, reinforcing alation's expertise in data management.

By combining a compelling narrative with a visually appealing design, the video effectively communicates alation's value proposition and establishes its position as the goat of data catalogs. The video's style and design choices successfully convey alation's brand identity as an innovative and reliable leader in the data management space.

27. Boyd

Boyd is a company that produces sustainable engineered materials and thermal solutions, helping customers improve their products. The goal of this video is to show the company's heritage and its ability to solve complex engineering challenges in various industries.

2D Animated Promotional Video - This video is a modern and clean design, using bold colors and impactful graphics, such as an animated car model, to highlight innovation and technological advancements. The video shows the company's global reach, with diverse visuals of space, manufacturing processes, and various industries.

The video's visual design effectively conveys the company's commitment to innovation and reliability. The graphics and animations are impactful, making the content engaging and informative. The narrative focuses on the company's history and its long-standing expertise in manufacturing and engineering. The tone is professional, showcasing credibility and expertise in the field of sustainable materials and thermal solutions. The video's engaging style successfully connects with its target audience, likely comprising individuals in industries that require high-quality, sustainable, and innovative materials.

28. Globitex

Globitex Euro Wallet is a crypto banking solution that lets users send and receive Euro payments securely and quickly. This video is designed to introduce the Euro Wallet and demonstrate its features.

Video Design - This 2D Animated Promotional Video uses a simple, clean, and modern visual style. It uses bright, colorful graphics with a soft blue and red color scheme, simplified animated illustrations of a bank, a home, and a laptop. This approach provides a clear and engaging visual experience for viewers, making it easy to understand the features of the Euro Wallet.

The video's visual design clearly communicates its objective: to introduce the Euro Wallet as a secure and convenient way to manage finances. The simple, clean, and modern visual style makes it easily digestible and accessible for a wide range of viewers. The tone of the video is professional and informative, reinforcing the reliability and trustworthiness of Globitex's services. The video seamlessly integrates animation and simple language, ensuring that the information is easy to grasp and retain.

29. Medtronic

Medtronic provides technology solutions for people living with diabetes. This video educates viewers on how to upgrade their insulin pump through a software upgrade using the Medtronic Diabetes Updater app.

Video Design - This 2D Animated Promotional Video uses a simple, clean, and modern design style. It features bright, flat colors and simple icons, making the upgrade process appear straightforward. The animation is smooth and easy to follow, emphasizing ease of use and accessibility.

This video effectively communicates the objective by demonstrating the simple process of upgrading. The tone is informational, explaining the process clearly and confidently, making it easy for viewers to understand. The graphic design is well-suited for a healthcare company, with its simple visuals, concise instructions, and focus on user experience. It drives viewers to take the next step by providing a link to the Medtronic Diabetes website for more information.

30. PerkinElmer 2D Animated Story Video

PerkinElmer is a company that has a long history of pushing the boundaries of science and helping customers measure, quantify, detect and report their findings. This video is designed to showcase the company's dedication to innovation and its impact on scientific advancement.

Video Design - This 2D Animated Promotional Video uses a blend of black and white footage to depict the history of PerkinElmer and its evolution through the years. Modern footage is added to highlight the latest advancements in the field and the company's commitment to the future. The video employs smooth transitions and subtle animations to create a visually engaging and dynamic experience.

The video utilizes a clear and concise style of storytelling. The use of visuals and text helps the viewer understand the company's commitment to science and its impact on the world. The narrative of the video is a testament to PerkinElmer's ability to create impactful technology, and it conveys a message of progress and innovation. The video's design effectively communicates the company's mission of helping to create a better future through science.

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How to plan and optimize 2D Animated Promotional Videos?

Targeted Messaging: "The more you engage with customers the clearer things become and the easier it is to determine what you should be doing." - Mari Smith. Advids used this insight for a SaaS client targeting small business owners. Through user research, we identified their key pain points and tailored the 2D animated promotional video script to directly address those challenges, resulting in a 15% rise in trial sign-ups.

Actionable: Understand target audience needs; tailor messaging accordingly.

Clear Communication: "Content is the atomic particle of the digital universe." - Robert Rose. Advids applied this for a healthcare client. We simplified complex medical information into a clear, concise narrative within their 2D animated promotional video, explaining the benefits of their new telehealth platform. This led to a 25% increase in patient inquiries.

Actionable: Simplify complex information; ensure message clarity and conciseness.

Data-Driven Creativity: "If you're not paying attention to data, you're missing half the picture." - Alistair Croll. Advids leveraged data for a client in the e-commerce sector. We analyzed their customer demographics and purchase history to inform the visual style and narrative of their 2D animated promotional video, resulting in a 12% increase in average order value.

Actionable: Use data to inform creative decisions; optimize for target audience.

Authentic Storytelling: "The times they are a-changin'." - Bob Dylan. Advids embraced this concept for a client in the food industry launching a new product line. We created a 2D animated promotional video that reflected the changing consumer preferences for healthy and sustainable food options, resulting in a 18% increase in brand awareness.

Actionable: Reflect current trends and values; create authentic, relatable stories.

Compelling Visuals: "You have to be able to tell a story with your product." - Sue Vander Hook. Advids implemented this for a client in the gaming industry. We developed a visually stunning 2D animated promotional video that showcased the immersive gameplay and unique features of their new mobile game, leading to a 22% increase in pre-orders.

Actionable: Prioritize strong visuals; captivate audience attention immediately.

Why Advids for 2D Animated Promotional Video?

At Advids, we specialize in crafting high-quality, original 2D Animated Promotional Videos designed to elevate your brand and achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animated experience.

Transform Your Ideas into Engaging Animation:

Customized 2D Animated Promotional Video Solutions: From explainer videos and character animations to marketing campaigns and brand stories, we tailor each of our 325+ successful 2D animated projects to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Collaborative Process: We believe in close collaboration from concept to completion, ensuring your vision is realized in the final animation. Your active involvement throughout the process is key to our shared success.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 successful projects across various video formats, we possess a deep understanding of what makes a video truly effective.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through compelling visuals.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Cutting-Edge Technology and Strategic Communication:

Cutting-Edge 2D Animated Promotional Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impact.
Strategic Communication: Clear and open communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful 2D Animated Promotional Videos.


Ready to unlock the potential of 2D Animated Promotional Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 2D Animated Promotional Video?

A 2D animated promotional video is a type of video that uses animation to promote a product, service, or brand. It uses illustrated characters, objects, and environments to tell a story, explain a concept, or showcase a product. These videos can take many forms, from character-driven animations featuring brand mascots to Explainer Videos that simplify complex products using motion graphics and infographics.

2D animated Promotional Videos are versatile and can be used for a wide range of marketing objectives, including explaining complex concepts, promoting new products, telling brand stories, and providing customer support. They can be used across various platforms, including websites, social media, email marketing campaigns, and presentations.

What do top 2D Animated Promotional Videos have in common?

What makes 2D Animated Promotional Video effective?

A captivating 2D animated promotional video is a powerful tool for engaging viewers and communicating your message effectively. The key to creating engaging videos lies in the design to Capture Attention and simplify complex information.

Compelling 2D animated promotional videos are driven by a strong narrative that resonates with the target audience. These videos use animation to tell a story, highlight key features, and demonstrate how your product or service solves a problem. This approach creates an Emotional Connection with viewers, making your brand more memorable and relatable.

How long should your 2D Animated Promotional Video be?

A successful 2D animated promotional video is a balance of Captivating Visuals and concise messaging. The ideal length depends on the video's purpose and the target audience.

The most effective 2D animated promotional videos are designed to deliver a clear message within a specific timeframe. This approach ensures that viewers stay engaged and retain the key information.

How to create 2D Animated Promotional Videos?

Creating a 2D animated promotional video is a collaborative process that involves a team of skilled professionals. The creation involves a series of steps, from concept development to final production.

A successful 2D animated promotional video is the result of a well-defined strategy and a meticulous production process. This approach ensures that the video meets your marketing objectives and resonates with your target audience.

Crafting Captivating Storylines

The opening seconds are critical. A strong hook, whether it's a humorous scenario, a surprising visual, or the introduction of a relatable problem, immediately grabs the viewer's attention and sets the stage for an immersive experience. Imagine a video starting with a character frantically searching for a lost file, instantly relatable to anyone who's experienced digital chaos.

Develop Relatable Characters:

Characters are the heart of your story. They should be well-defined, with personalities and motivations that resonate with your target audience. Viewers connect with characters they can see themselves in or aspire to be like. Think of a small business owner character facing everyday challenges, making your brand's solutions more relatable.

Craft a Clear Narrative Arc:

A well-structured story with a beginning, middle, and end provides clarity and guides the viewer through your message. Introduce a problem, present your solution, and showcase the positive outcome. This structure keeps viewers engaged and helps them understand the value you offer.

Infuse Humor or Emotion:

Injecting humor or emotion makes your story more impactful and memorable. Humor can create a lighthearted and engaging experience, while emotional Storytelling can forge a deeper connection with viewers. Imagine a character's joyful reaction after using your product, conveying the positive impact it can have.

End with a Strong Call to Action:

The culmination of your story should be a clear and compelling call to action. Guide viewers on what to do next, whether it's visiting your website, making a purchase, or subscribing to your channel. A character pointing towards a website address or a button appearing on screen can effectively direct viewers towards the desired action.

Engage Your Audience With Animation

Transform passive viewers into active participants by incorporating interactive elements. Clickable buttons that lead to product pages, embedded quizzes related to the video content, or animated characters directly addressing the viewer can significantly boost engagement. Imagine a character asking viewers to choose their preferred product feature, leading them to different sections of your website based on their selection.

Personalization:

Tailoring your video content to resonate with the specific interests and needs of your target audience fosters a sense of personal relevance. Consider creating different versions of your video for various segments of your audience, addressing their unique pain points and desires. For example, a video targeting young professionals might feature a fast-paced, modern Animation Style and focus on career advancement, while a video targeting families might have a warmer, more sentimental tone.

Clear Call to Action:

Empower viewers to take the next step in their journey with your brand by providing a clear and concise call to action. Whether it's encouraging them to visit your website, sign up for a newsletter, or make a purchase, guide them towards conversion with a compelling prompt. A character pointing towards a Learn More button or a Voiceover urging viewers to Sign Up Today can effectively drive action.

Crafting Compelling Product Launch Narratives

2D Animated Promotional Videos: Narrative Types

2D animated promotional videos offer a wide range of narrative possibilities, allowing you to tailor your message for maximum impact. Each narrative type has its own strengths and weaknesses, making it crucial to choose the approach that best aligns with your marketing goals and target audience.

This classic storytelling method unfolds events chronologically, providing a clear and structured narrative. It's ideal for explaining processes, showcasing product features, or telling a straightforward brand story. Imagine a video showcasing the step-by-step process of using your product, from unboxing to achieving the desired outcome.

This approach jumps through time, utilizing flashbacks or flash-forwards to create intrigue and suspense. It can be particularly effective for product reveals, building anticipation before showcasing the final product. Think of a video showcasing glimpses of a new phone's features through quick cuts and flashbacks, culminating in the grand reveal of the device.

Structured as a series of self-contained episodes, this format is perfect for showcasing different facets of your brand or product. Each episode can focus on a specific feature, benefit, or customer testimonial, providing a comprehensive view. Imagine a series of short videos, each highlighting a different use case for your software, targeting various customer segments.

This approach centers around the development of a compelling character, allowing viewers to connect with their experiences and emotions. It's particularly effective for building brand empathy and showcasing the human impact of your product or service. Think of a video following a character's journey of overcoming a challenge with the help of your product, creating an emotional connection with viewers.

This type of narrative explores a specific theme or idea, using the story as a vehicle to illustrate and delve deeper into the chosen concept. It can be effective for communicating brand values or addressing social issues relevant to your target audience. Imagine a video exploring the theme of sustainability through a story about a community coming together to protect the environment, aligning your brand with eco-conscious values.

Unleash Your Brand's Value with Animation

In a competitive market, effectively communicating your brand's value proposition is essential. A 2D animated promotional video provides a dynamic platform to showcase the unique benefits and advantages you offer, making your message clear, engaging, and memorable.

• Clearly articulate the key benefits of your product or service, demonstrating how it solves customer problems or fulfills their needs.
• Imagine a video showcasing how your software simplifies complex tasks, saving users time and effort.

• Avoid technical jargon or complex terminology.
• Use language that is easy to understand and remember, ensuring your message resonates with a broad audience.

• Use visuals to demonstrate your value proposition rather than simply stating it.
• Animation allows you to Showcase Your Product in action, highlighting its features and benefits in a visually engaging way.
• Imagine a character struggling with a slow internet connection, then switching to your service and experiencing lightning-fast speeds, visually demonstrating the value proposition.

• Build credibility and trust by incorporating positive customer testimonials.
• Showcasing real-world examples of how your brand has helped others can be incredibly persuasive.
• Imagine a short animated sequence featuring a satisfied customer sharing their positive experience with your product.

Turn Viewers into Customers with Animated Videos

A Strong Call to Action is paramount. It guides viewers towards the desired action, whether it's visiting your website, signing up for a newsletter, or making a purchase. Imagine a character in the video directly addressing the viewer, encouraging them to click a button that leads to a special offer on the landing page.

Targeted Messaging:

Ensure that the video content resonates with the specific needs and interests of your target audience, increasing the likelihood of conversion. A video targeting small business owners might focus on the time-saving benefits of your software, while a video targeting students might highlight its affordability and ease of use.

Landing Page Optimization:

The page viewers are directed to after watching the video should be designed for conversions. Clear navigation, compelling headlines, and prominent call to action buttons are crucial. Imagine a landing page that mirrors the video's visual style and messaging, creating a seamless transition and reinforcing the call to action.

A/B Testing:

Experiment with different versions of your video and landing page to identify the elements that resonate most effectively with your audience and drive the best results. Test different calls to action, headlines, and video lengths to optimize for maximum conversion rates.

Brand Identity: The Secret to Memorable Launches

Incorporate your brand's logo, color palette, typography, and imagery throughout the video. This ensures a unified visual language that strengthens brand recognition. Imagine a video where the character's clothing incorporates the brand's colors, and the background subtly features elements from the brand's logo.

Choose a Complementary Animation Style:

The animation style should reflect your brand's personality. A minimalist brand might opt for a clean, simple animation style, while a playful brand might choose a more vibrant and whimsical approach. Imagine a tech company using a sleek, futuristic animation style to reflect their innovative products.

Develop a Cohesive Storyboard:

A well-defined storyboard ensures a seamless visual flow throughout the video, guiding the viewer through the narrative and reinforcing your brand's message. Each scene should visually represent the brand's aesthetic and contribute to a consistent brand experience.

Seek Stakeholder Feedback:

Involve key stakeholders throughout the design process to ensure that the final video aligns with your brand's vision and resonates with your target audience. Gather feedback on the storyboard, character designs, and animation style to ensure everyone is on the same page.

Captivate Your Audience: Secrets to Effective Product Launch Videos

In a world overflowing with content, capturing and retaining viewer attention is a constant challenge. A successful 2D animated promotional video must be carefully crafted to Engage Viewers from the outset and maintain their interest throughout.

High-Quality Visuals

Eye-catching and relevant imagery draws viewers in and enhances the storytelling. Invest in high-quality animation that is visually appealing and reflects your brand's aesthetic. Imagine a video with vibrant colors, smooth animation, and detailed character designs that instantly capture attention.

Engaging Storytelling

A compelling narrative that resonates with the target audience, evokes emotions, and leaves a lasting impression is key to a successful video. Think of a story that presents a relatable problem, introduces your product as the solution, and showcases the positive outcome in a captivating way.

Strong Call to Action

Provide a clear direction for viewers, encouraging them to take the next step. Whether it's visiting your website, making a purchase, or learning more about your brand, guide them towards the desired action. Imagine a character pointing towards a website address or a button appearing on screen can effectively direct viewers.

Music and Sound Effects

Elevate the viewing experience by incorporating music and sound effects that complement the visuals and enhance the overall impact of the video. Think of a video with a catchy soundtrack that builds excitement and sound effects that emphasize key moments, creating a more immersive experience.

Reach Your Audience With Animated Videos

Embed the video on your website, particularly on your homepage, product pages, or About Us section. This provides visitors with an engaging way to learn more about your brand and offerings. Imagine a product page featuring a short animated video demonstrating the product's key features and benefits.

Social Media Sharing:

Share your video on platforms like Facebook, Instagram, Twitter, and LinkedIn, tailoring the format and Messaging for each platform. Think of creating a shorter, more attention-grabbing version of the video for platforms like TikTok and Instagram, where users prefer concise content.

Email Marketing:

Incorporate the video into your email marketing campaigns to Increase Engagement rates. A visually appealing video can capture attention and encourage recipients to interact with your message. Imagine an email newsletter featuring a thumbnail of the video with a compelling call to action, encouraging recipients to click and watch.

Paid Advertising:

Utilize the video as part of your paid advertising campaigns on platforms like YouTube, Facebook, and Instagram. This allows you to target specific demographics and interests, ensuring your message reaches the right audience. Imagine running a targeted ad campaign on YouTube, showcasing your video to users who have shown interest in similar products or services.

Mobile App Integration:

If you have a mobile app, integrate the video to provide users with a more engaging and interactive experience. This can enhance their perception of your brand and encourage them to explore further. Imagine a welcome screen in your app featuring a short animated video introducing the app's features and benefits.

Unifying Your Launch Across Channels

In today's fragmented media landscape, a multi-channel marketing approach is essential for reaching your target audience effectively. 2D animated promotional videos can play a pivotal role in unifying your messaging and creating a cohesive brand experience across various channels.

Consistent Messaging

Ensure that your video reinforces the same key messages and Value Propositions as your other marketing materials. This creates a unified Brand Voice and strengthens your overall message. Imagine using the same tagline and visual elements from your website and social media posts in your video, creating a consistent brand experience.

Cross-Promotion

Promote your video across different channels to amplify its reach and impact. Share it on your website, social media platforms, email newsletters, and even in offline materials like brochures or presentations. Imagine using a QR code in your printed marketing materials that links directly to the video on your website.

Performance Tracking

Track the performance of your video across different channels to gain valuable insights into what's working and what's not. This data allows you to optimize your campaigns for better results. Analyze metrics like views, engagement, click-through rates, and conversions to understand how your video is performing on each platform.

Platform Adaptation

Adapt your video for different platforms to ensure optimal viewing experiences. Consider creating shorter versions for social media, optimizing aspect ratios for mobile viewing, and adjusting calls to action based on the platform. Imagine creating a square version of your video specifically for Instagram, maximizing screen space and engagement on the platform.

Platform Optimization: Reaching Every Screen

Choose an aspect ratio that best suits the platform where your video will be primarily shared. The traditional 16.9 widescreen format is ideal for YouTube and desktop viewing, while the square 1.1 format is better suited for Instagram and mobile devices. Imagine creating a vertical 9.16 video specifically for TikTok and Instagram Stories, maximizing screen space on mobile devices.

File Size Optimization:

Optimize the file size of your video to ensure fast loading times across different devices and internet speeds. Compress the video without sacrificing too much quality to prevent buffering issues and maintain a smooth viewing experience.

High-Quality Audio:

Ensure that the audio is clear, balanced, and free of distractions, regardless of the device or headphones used. Optimize the audio levels and consider adding background music or sound effects to enhance the viewing experience.

Accessibility:

Add closed captions to your video to make it accessible to a wider audience, including those who are deaf or hard of hearing, and those who prefer to watch videos with the sound off. This also improves searchability and engagement.

Case Study: L'Oréal's Influencer Marketing Campaign for "Maybelline Fit Me" Foundation

Objective:

Increase brand awareness and drive sales for Maybelline's Fit Me foundation through influencer marketing and video content.

Strategy:

L'Oréal partnered with a diverse group of beauty influencers to promote Maybelline's Fit Me foundation. They created a series of video tutorials and reviews featuring the product, showcasing its benefits and highlighting its versatility. These videos were shared across the influencers' social media channels, reaching their combined audience of millions.

Results:

The Influencer Marketing Campaign achieved significant success in driving brand awareness and sales.

• Social Media Engagement: The influencer videos generated over 10 million views and hundreds of thousands of shares across social media platforms.
• Website Traffic: The campaign resulted in a 15% increase in traffic to Maybelline's website, driving product discovery and purchase.
• Sales: Maybelline's Fit Me foundation sales increased by 20% during the campaign period, directly attributed to the influencer marketing efforts.

Key Takeaways:

• Influencer marketing can effectively reach target audiences and drive brand awareness and engagement.
• Collaborating with influencers who align with a brand's values and target audience can maximize campaign impact.
• Video content created by influencers can provide authentic product reviews and tutorials, increasing consumer trust and driving sales.

Case Study: L'Oréal's Influencer Marketing Campaign for a New Skincare Line

Objective:

Increase brand awareness and drive sales for a new skincare line by partnering with beauty influencers on social media.

Strategy:

L'Oréal partnered with a select group of beauty influencers to promote their new skincare line. They provided influencers with product samples and encouraged them to create video reviews and tutorials showcasing the product's benefits. These videos were shared across the influencers' social media channels, reaching their large and engaged followings.

Results:

L'Oréal's Influencer Marketing Campaign generated significant buzz and drove sales for the new skincare line.

• Reach: The influencer videos reached millions of viewers across social media platforms.
• Engagement: The videos garnered high levels of engagement, including likes, comments, and shares.
• Sales: The new skincare line experienced a significant increase in sales following the influencer campaign.

Key Takeaways:

• Partnering with relevant influencers can be an effective way to reach a large and engaged audience.
• Influencer marketing can generate significant brand awareness and drive sales for new products.
• By leveraging the credibility and influence of trusted voices, brands can build trust and credibility with their target audience.

Case Study: Lego's Gamified Video Experience for "Lego City Undercover" Game

How 2D animated promotional video examples are curated?

We dove deep into 2D animated promotional videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D animated promotional videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Evaluating smoothness, fluidity, and overall technical execution of the animation.
7.Sound Design Assessing the effectiveness and appropriateness of music, sound effects, and voiceover.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D animated promotional video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.