30 Best 2D Animated Promotional Video To Increase Engagement And Drive Sales

2D Animated Promotional Video Examples

1. Fit2work

The dynamic visuals and concise messaging in this 2D animated promotional video make it a stellar example of effective marketing. We all understand the challenges of hiring, and this video speaks directly to those concerns, emphasizing the importance of thorough background screening with Fit2Work. The clean UI design showcased on the laptop screen further reinforces the platform's user-friendliness.

Beyond its functional benefits, the video captures attention with its creative visual metaphors. From the tightrope walker to the magnifying glass scrutinizing applications, each element adds a layer of engagement. Fit2Work effectively conveys its value while leaving a lasting impression, inspiring confidence in its ability to safeguard businesses.

2. Intel Tech 2D Animated Showcase

In the realm of 2D animated promotional videos, we love how this example seamlessly blends informative visuals with captivating animation. The video highlights Granulate's G Profiler's power to optimize cloud costs and boost performance, cleverly using isometric 3D elements and dynamic transitions. The focus on code's impact on production, combined with the mention of tech giants using similar technologies, quickly grabs the viewer's attention.

The visual metaphor of servers and the CPU chip, combined with sleek UI interactions, effectively showcases G Profilers features. We all appreciate the clear message of continuous profiling leading to enhanced stability and reduced cloud spend. The vibrant color palette, synchronized electronic music, and overall futuristic aesthetic contribute to a compelling narrative that inspires us to explore the solution further.

3. Western Digital Animated Explainer Video Example

Western Digital is a company that focuses on providing storage solutions for automotive systems. The video is designed to show how Western Digital's products are able to help automotive manufacturers identify and prevent problems related to storage that could lead to expensive recalls.

Video Design - This is a 2D Animated Promotional Video, which features bright, clean graphics and bold colors. The visuals are simple but effective, and they help to communicate the message clearly. The video uses a funnel to illustrate the process of collecting and analyzing data. The video is short, concise, and engaging.

The visual style of the video is able to communicate the objective of the video effectively. The use of animation and simple graphics helps to create a fun and engaging viewing experience. The video's positive tone helps to convey the benefits of Western Digital's products. The video focuses on the problem and solution provided by Western Digital, making it clear to the viewer that Western Digital's products are designed to improve efficiency and prevent costly recalls.

4. Strata Isometric 2D Promo Animation

In today's fast-paced cloud environment, Palo Alto Networks offers a revolutionary approach to security: flexible security consumption. This 2D animated promotional video effectively highlights the challenges of traditional firewall licensing and introduces a credit-based system that empowers businesses with unprecedented agility. The video uses simple visuals and clear messaging to make a complex process easy to understand.

Through credit-based allocation, elastic firewall sizing, and à la carte services, organizations can scale their security posture up or down, paying only for what they need. The intuitive credit management dashboard and self-service portal enable efficient allocation, deallocation, and real-time visibility, ensuring organizations remain secure while maintaining fiscal control. The animation perfectly blends 2D and 3D elements.

5. OpenText

OpenText is introducing an AI chatbot, IT Operations Aviator, to revolutionize IT support. This chatbot is designed to improve the user experience, reduce costs, and free up agents for more strategic work.

Video Design - The video uses a simple, clean design, emphasizing the AI chatbot's key features. Bright blue backgrounds and cloud imagery, with a blue and white color scheme, create a modern, tech-driven vibe. The animation is smooth, and the visual graphics are high-quality, akin to a 2D Animated Promotional Video.

The video showcases the chatbot's user-friendly interface and its ability to provide relevant, human-like answers to user queries. This visual style effectively communicates the solution's goal of simplifying IT support and enabling a more efficient and enjoyable experience for users. The video's calm, positive tone, along with the friendly interaction with the chatbot, inspires trust and confidence in the solution's capabilities.

6. Syncsort 2D Animated Marketing Video - Drive sales implicitly

The vibrant animation and clear messaging in this 2D animated promotional video immediately grab attention. We all understand the struggle of managing an online store, and this video tackles the challenge head-on. Showcasing the Reverb integration with WooCommerce as the solution, it visually demonstrates automated processes, real-time stock updates, and effortless product management.

The video brilliantly utilizes visual metaphors like a speeding delivery truck and an overflowing money bag to underscore the benefits of efficiency and increased profits. The clean design and upbeat music reinforce the positive impact on business growth. Its a prime example of how a 2D animated video can effectively showcase a technical integration in an engaging and memorable way.

7. VISA

VISA is showcasing its new web3 loyalty solution. The video is designed to demonstrate the benefits of using web3 to reward customers for their interactions with brands.

Video Design - This is a 2D Animated Promotional Video video. The video features a mix of 2D and 3D graphics, with a simplistic and clean design. Bright, eye-catching colors, simple illustrations, and animations are used, with watercolor brushstrokes in the background adding visual interest and reinforcing the overall aesthetic.

The visual style effectively conveys the message of web3 loyalty as a modern and engaging approach to rewarding customers. It showcases the ease of use and the fun, interactive elements of the solution through appealing animations. The video's overall tone is positive and optimistic, highlighting the exciting potential of this new technology.

8. WalkMe

This video is a powerful introduction to the brand, showcasing its value proposition. It uses a dark blue background with vibrant gradients and white text, creating a visually appealing aesthetic. Animated shapes like speech bubbles and planets move across the screen, signifying the constant evolution of the digital world. The graphics are crisp and modern, conveying a sense of innovation and dynamism.

Video Design - The video successfully communicates the company's objective, presenting the solution to the challenges faced in the digital landscape. By showing a world in motion and highlighting the difficulties in keeping pace, the video establishes the need for a solution. The tone of the video is confident and optimistic, demonstrating the potential to simplify and enhance users' digital experiences.

2D Animated Promotional Video is a great choice for this campaign, as it effectively captures the essence of the brand and its value proposition. The video design is visually appealing and engaging, and the animation style is modern and dynamic. The video effectively communicates the company's objective and establishes the need for a solution.

9. CSL 2D Animated Promo Showcase - Boost brand awareness subtly

With a minimalist design and engaging 2D animation, this promotional video effectively showcases the brand's impressive history and ongoing commitment to biotechnology advancements. The soft color palette and upbeat music contribute to a positive and optimistic tone, effectively conveying the brand's dedication to improving the quality of life for people worldwide.

The historical timeline, rotating globe, and family imagery create a strong visual narrative that resonates with viewers. This 2D animated promotional video is a testament to how effective simplicity and strong visual storytelling can be in conveying complex information in an engaging and memorable way.

10. Noonday Collection

Noonday Collection is an organization that seeks to build a thriving world through ethical business practices. The video is designed to recruit ambassadors to join their mission.

Video Design - The video is a 2D Animated Promotional Video, using the power of graphic design. Simple illustrations in a minimal, modern style are used, contrasting backgrounds and colors create a visually stimulating experience that captures the viewer's attention. The globe represents the world, conveying the company's global impact.

The animation evokes a hopeful and uplifting tone, making the video engaging. The minimal style is sophisticated and resonates with the target audience of women who want to contribute to a positive social impact.

11. LexisNexis

LexisNexis is a research tool that provides access to curated sources. The video is designed to explain the necessity for accurate and complete information for sound business decisions, and how LexisNexis can help in achieving this.

Video Design - This Animated Promotional Video utilizes a clean and modern design style. The use of line art icons for each topic highlights the core elements of the video. The consistent use of bright blue for the icons against a white background adds a clean look to the visual.

The video uses simple animation with the icons for each topic being introduced on screen one by one. This visually appealing approach combined with clean animation and a minimalist design makes for a clear and engaging viewing experience, emphasizing the key message of the video. The tone of the video is professional and confident, communicating that LexisNexis provides a reliable research solution. This reinforces the brand's commitment to providing trustworthy information.

12. Freshdesk 2D Animated Marketing Video

The animated promotional video immediately draws us in with its vibrant colors and relatable scenarios. We all experience the frustration of sifting through endless customer data. Freshdesks solution of post-call transcripts is elegantly presented through dynamic UI mockups.

The video demonstrates how Freshdesk transforms the tedious task of reviewing call recordings into a streamlined, searchable process. We love how this animated promotional video sparks our imagination and drives the desire for improved efficiency in our own data analysis. The playful music and clever visual metaphors leave a lasting impression, making Freshdesk's message both memorable and inspiring.

13. Yggdrash 2D Animated Promotional Video

The minimalist style and vibrant colors of this 2D animated promotional video grab our attention from the very beginning. We appreciate how the video manages to be informative and visually engaging without being overwhelming, clearly outlining Yggdrash's core functionality. The animation brilliantly illustrates the blockchains structure and its innovative DPOA consensus algorithm.

The comparison of Yggdrash's processing speed to traditional blockchains demonstrates its efficiency. Furthermore, the video subtly conveys the power of the decentralized exchange platform and Yggdrash's potential to foster global collaboration. This is a great example of how to explain a complex product succinctly.

14. PagerDuty 2D Animation Promo Video

PagerDuty is a digital operations management platform. The video is designed to showcase the platform's ability to help businesses stay ahead of real-time operations and ensure their digital services are always on.

Video Design - This is a 2D Animated Promotional Video that emphasizes the global nature of the customer base. Bright colors and simple shapes create a clean and modern aesthetic. The video is fast-paced and energetic, keeping viewers engaged with quick transitions and concise visuals. The animation style is light and playful, creating a sense of urgency and highlighting the importance of quick action.

The video successfully communicates the objective by showcasing how companies around the world manage their real-time operations. The use of animation and simple visuals creates a clear and concise message, making the platform easy to understand. The energetic tone of the video suggests that the platform is a powerful and effective tool that can help businesses stay ahead of the curve.

15. Ateme 2D Animated Business Promo

In this impressive 2D Animated Promotional Video, we appreciate Atemes modern approach to showcasing their cloud-based video streaming solutions. The animation is visually engaging, using a clean style and vibrant colors to communicate complex ideas in a simple and accessible way. We love how the rocket launch metaphorically propels us into Atemes world of efficient streaming solutions.

Ateme+ promises to untangle the complexities of managing video infrastructure while offering robust security and scalability. The emphasis on Green Delivery resonates with todays environmentally conscious businesses, a smart move by Ateme. The animation cleverly uses visual metaphors like the infinity loop and expanding servers to highlight key benefits, resulting in a compelling narrative that leaves a lasting impression.

16. ManageEngine

ManageEngine Endpoint Central is a unified endpoint management and security solution that addresses the challenges of managing and securing a diverse range of endpoints. This video is designed to showcase the capabilities of ManageEngine Endpoint Central in the age of hybrid workforces.

2D Animated Promotional Video utilizes a vibrant and engaging cartoon animation style to capture the viewer's attention. This approach simplifies the complex task of managing security risks across the organization, making it visually appealing. The cartoon character provides a friendly and relatable visual representation of the target audience, IT professionals who are tasked with endpoint security.

Video Design - The inclusion of a notification icon with a visual representation of the threat is a simple yet effective design choice that emphasizes the solution's ability to protect endpoints from potential threats. The video style effectively conveys the message of the video, which is to highlight the benefits of using ManageEngine Endpoint Central to manage and secure endpoints. The cartoon animation style creates a lighthearted and approachable tone, which resonates well with the target audience of IT professionals. The video uses visual design elements to demonstrate the effectiveness of the solution in addressing common security issues faced by organizations today. The video concludes with a visual representation of a secure endpoint, underscoring the solution's ability to protect sensitive data and prevent cyberattacks.

17. Shiftgig

Shiftgig connects businesses with a flexible workforce through its mobile platform. The video illustrates how Shiftgig solves the problem of finding on-demand labor.

Video Design - The platform uses bold and clear graphics to demonstrate its power. Vibrant colors and simple illustrations emphasize the ease of use, making the video engaging and informative. This is a great example of a 2D Animated Promotional Video.

The video effectively communicates the ease of use and flexibility of the platform. It highlights how businesses can quickly find and connect with workers, while emphasizing the benefit of having a workforce that can respond to changing business needs. The tone is positive and optimistic, showcasing the benefits for both businesses and workers.

18. 1Password Minimal 2D Animated Video

In this concise, 2D animated promotional video, 1Password demonstrates how its developer tools transform cumbersome security procedures into streamlined, intuitive actions. The clear visuals and smooth animation instantly capture the essence of 1Password's value proposition: enhanced security without sacrificing productivity.

We all appreciate the seamless integration showcased, from GitHub key auto-fill to biometric terminal login. 1Password effectively conveys a sense of control and efficiency, inspiring us to explore how similar video strategies can elevate our own brand messaging and product demonstrations.

19. Namecheap Isometric 2D Promo Animation

EasyWP's 2D animated promotional video ingeniously captures the user journey, from initial idea to a thriving online presence. The opening scene of the internet as an isometric highway instantly resonates with viewers, highlighting the vastness of online possibilities. This smart approach then shifts to the common frustration of WordPress setup, making the solution provided by EasyWP all the more compelling.

The characters effortless transition from platform to laptop, along with the dynamic camera work, creates a sense of momentum and ease. This video cleverly utilizes 2D elements and a vibrant color palette, especially green, to communicate simplicity and growth, setting a benchmark for product explainer videos.

20. Segment

Segment helps you understand customer behavior by gathering data from your website, mobile apps, servers, or cloud applications. The video is designed to demonstrate how Segment works by showing the data collection, processing and transmission flow.

Video Design - The video utilizes clean flat design graphics, with an animated flow chart that shows the process of collecting, processing, and sending the data to various destinations. This minimalist and clear design style makes it easier for viewers to understand the complex process of data management, while the bright color palette creates a playful and engaging tone. The use of flat graphics is a common design trend in Marketing Promotional Video that emphasizes simplicity, clarity, and accessibility.

The visual design of the video effectively communicates Segment's objective, which is to simplify data collection, processing and transmission. By using a clear, easy to follow flow chart, the video demonstrates the value proposition of Segment, highlighting how it streamlines a complex process. The playful tone reinforces the message that Segment makes this process easier and more enjoyable.

21. AdHive

AdHive is a social video advertising platform that uses AI and blockchain to streamline the process of interacting with bloggers. This video is designed to showcase how AdHive simplifies advertising campaigns and saves time for advertisers.

Video Design - This 2D Animated Promotional Video features a minimalist design style with bold colors and clean lines. Flat design graphics are used, and a simple, engaging visual language communicates the platform's value proposition. Animated handshakes and moving gears create a dynamic and engaging aesthetic, highlighting the automation process that AdHive facilitates.

The visual style effectively conveys the message of AdHive being an efficient and user-friendly platform. The clean and modern aesthetics create a sense of trust and professionalism, while the animation and dynamic elements maintain viewer engagement. The overall tone of the video is positive and optimistic, underscoring the benefits of using AdHive.

22. HR Acuity

HR Acuity is a SaaS solution that helps organizations manage employee relations issues. This video is designed to promote the product, highlighting the benefits of consistency, improved outcomes, and risk mitigation.

Video Design - The video uses a minimalist design style with simple graphics, white background, and flat color palette. It uses a flow-chart visualization to represent the complex process of employee relations, demonstrating a clear understanding of the process, and highlighting the need for a robust solution. Simple icons and text make the video easy to understand, and the bright color palette adds visual interest. These elements combine to create a 2D Animated Promotional Video that is both informative and engaging.

The minimalist design effectively conveys a professional and trustworthy tone, highlighting the serious nature of the employee relations problems that the product helps address. The video's narrative emphasizes the importance of managing employee relations issues proactively, leaving a lasting impression on viewers.

23. Google

Google's services are powered by a global network of data centers, linked together to provide a seamless and reliable experience for users. This video explains how this complex network works.

Video Design - The video uses bright, colorful graphics and simple animations to depict Google's global network, with clear visuals representing data centers and interconnected network. The animation style is fun and engaging.

This 2D Animated Promotional Video is able to communicate the objective of the video by showcasing the scale and complexity of Google's network. The simple, colorful animations and clear visuals make the topic easy to understand, while the upbeat tone highlights the reliability and performance of Google's services. The video effectively drives viewers to learn more about Google's data center network.

24. Blend

Blend makes buying a home easy through digital mortgages. This video is designed to introduce the concept of dividends to a wider audience.

Video Design - The 2D Animated Promotional Video uses simple animations and graphics to explain dividends. The style is lighthearted and inviting, with a clear visual flow. Simple graphics represent the abstract concept of dividends. The animation features a simple animation of a pound sign.

The visuals make the complex subject matter easy to understand. Bright, bold colors help maintain interest and engagement, making the video suitable for a wide audience, and driving the point home.

25. Back Market 2D Animated Brand Reveal

We admire the ingenious fake leak campaign employed in this 2D video for Back Market. The mysterious €œR€ branding and intriguing leaked documents immediately capture attention, sparking curiosity and social media speculation. This brilliant strategy generates buzz before unveiling the true star Back Markets refurbished iPhones.

The video effectively juxtaposes the excitement of a typical tech launch with the harsh reality of e-waste. We love how this contrast highlights the environmental benefits of choosing refurbished devices, showcasing them not just as a budget-friendly alternative but as a conscious choice. This impactful message resonates deeply, positioning Back Market as a champion for sustainability.

26. Alation 2D Animated Promo Video

We celebrate Alation's remarkable 10-year journey with this energetic 2D animated promotional video. Its visual hook linking their data catalog to the sports world's GOAT concept immediately grabs our attention, using instantly recognizable athlete silhouettes. The dynamic animation, driven by vivid blue and orange brand colors, adds another layer of excitement.

We love how the video concisely showcases Alation's market leadership and recognition through stadium banners bursting with industry awards. Alation boldly positions itself as The GOAT of data catalogs demonstrating confidence and industry dominance. The video effectively blends entertainment and informative messaging, inspiring us to explore Alation's innovative approach to data governance.

27. Boyd

Boyd is a company that produces sustainable engineered materials and thermal solutions, helping customers improve their products. The goal of this video is to show the company's heritage and its ability to solve complex engineering challenges in various industries.

2D Animated Promotional Video - This video is a modern and clean design, using bold colors and impactful graphics, such as an animated car model, to highlight innovation and technological advancements. The video shows the company's global reach, with diverse visuals of space, manufacturing processes, and various industries.

The video's visual design effectively conveys the company's commitment to innovation and reliability. The graphics and animations are impactful, making the content engaging and informative. The narrative focuses on the company's history and its long-standing expertise in manufacturing and engineering. The tone is professional, showcasing credibility and expertise in the field of sustainable materials and thermal solutions. The video's engaging style successfully connects with its target audience, likely comprising individuals in industries that require high-quality, sustainable, and innovative materials.

28. Globitex

Globitex Euro Wallet is a crypto banking solution that lets users send and receive Euro payments securely and quickly. This video is designed to introduce the Euro Wallet and demonstrate its features.

Video Design - This 2D Animated Promotional Video uses a simple, clean, and modern visual style. It uses bright, colorful graphics with a soft blue and red color scheme, simplified animated illustrations of a bank, a home, and a laptop. This approach provides a clear and engaging visual experience for viewers, making it easy to understand the features of the Euro Wallet.

The video's visual design clearly communicates its objective: to introduce the Euro Wallet as a secure and convenient way to manage finances. The simple, clean, and modern visual style makes it easily digestible and accessible for a wide range of viewers. The tone of the video is professional and informative, reinforcing the reliability and trustworthiness of Globitex's services. The video seamlessly integrates animation and simple language, ensuring that the information is easy to grasp and retain.

29. Medtronic

Medtronic provides technology solutions for people living with diabetes. This video educates viewers on how to upgrade their insulin pump through a software upgrade using the Medtronic Diabetes Updater app.

Video Design - This 2D Animated Promotional Video uses a simple, clean, and modern design style. It features bright, flat colors and simple icons, making the upgrade process appear straightforward. The animation is smooth and easy to follow, emphasizing ease of use and accessibility.

This video effectively communicates the objective by demonstrating the simple process of upgrading. The tone is informational, explaining the process clearly and confidently, making it easy for viewers to understand. The graphic design is well-suited for a healthcare company, with its simple visuals, concise instructions, and focus on user experience. It drives viewers to take the next step by providing a link to the Medtronic Diabetes website for more information.

30. PerkinElmer 2D Animated Explainer

PerkinElmer is a company that has a long history of pushing the boundaries of science and helping customers measure, quantify, detect and report their findings. This video is designed to showcase the company's dedication to innovation and its impact on scientific advancement.

Video Design - This 2D Animated Promotional Video uses a blend of black and white footage to depict the history of PerkinElmer and its evolution through the years. Modern footage is added to highlight the latest advancements in the field and the company's commitment to the future. The video employs smooth transitions and subtle animations to create a visually engaging and dynamic experience.

The video utilizes a clear and concise style of storytelling. The use of visuals and text helps the viewer understand the company's commitment to science and its impact on the world. The narrative of the video is a testament to PerkinElmer's ability to create impactful technology, and it conveys a message of progress and innovation. The video's design effectively communicates the company's mission of helping to create a better future through science.

How to plan and optimize 2D Animated Promotional Videos?

Targeted Messaging: "The more you engage with customers the clearer things become and the easier it is to determine what you should be doing." - Mari Smith. Advids used this insight for a SaaS client targeting small business owners. Through user research, we identified their key pain points and tailored the 2D animated promotional video script to directly address those challenges, resulting in a 15% rise in trial sign-ups.

Actionable: Understand target audience needs; tailor messaging accordingly.

Clear Communication: "Content is the atomic particle of the digital universe." - Robert Rose. Advids applied this for a healthcare client. We simplified complex medical information into a clear, concise narrative within their 2D animated promotional video, explaining the benefits of their new telehealth platform. This led to a 25% increase in patient inquiries.

Actionable: Simplify complex information; ensure message clarity and conciseness.

Data-Driven Creativity: "If you're not paying attention to data, you're missing half the picture." - Alistair Croll. Advids leveraged data for a client in the e-commerce sector. We analyzed their customer demographics and purchase history to inform the visual style and narrative of their 2D animated promotional video, resulting in a 12% increase in average order value.

Actionable: Use data to inform creative decisions; optimize for target audience.

Authentic Storytelling: "The times they are a-changin'." - Bob Dylan. Advids embraced this concept for a client in the food industry launching a new product line. We created a 2D animated promotional video that reflected the changing consumer preferences for healthy and sustainable food options, resulting in a 18% increase in brand awareness.

Actionable: Reflect current trends and values; create authentic, relatable stories.

Compelling Visuals: "You have to be able to tell a story with your product." - Sue Vander Hook. Advids implemented this for a client in the gaming industry. We developed a visually stunning 2D animated promotional video that showcased the immersive gameplay and unique features of their new mobile game, leading to a 22% increase in pre-orders.

Actionable: Prioritize strong visuals; captivate audience attention immediately.

Why Advids for 2D Animated Promotional Video?

At Advids, we specialize in crafting high-quality, original 2D Animated Promotional Videos designed to elevate your brand and achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animated experience.

Transform Your Ideas into Engaging Animation:

Customized 2D Animated Promotional Video Solutions: From explainer videos and character animations to marketing campaigns and brand stories, we tailor each of our 325+ successful 2D animated projects to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Collaborative Process: We believe in close collaboration from concept to completion, ensuring your vision is realized in the final animation. Your active involvement throughout the process is key to our shared success.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 successful projects across various video formats, we possess a deep understanding of what makes a video truly effective.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through compelling visuals.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Cutting-Edge Technology and Strategic Communication:

Cutting-Edge 2D Animated Promotional Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impact.
Strategic Communication: Clear and open communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful 2D Animated Promotional Videos.


Ready to unlock the potential of 2D Animated Promotional Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 2D Animated Promotional Video?

A 2D animated promotional video is a type of video that uses animation to promote a product, service, or brand. It uses illustrated characters, objects, and environments to tell a story, explain a concept, or showcase a product. These videos can take many forms, from character-driven animations featuring brand mascots to explainer videos that simplify complex products using motion graphics and infographics.

2D animated promotional videos are versatile and can be used for a wide range of marketing objectives, including explaining complex concepts, promoting new products, telling brand stories, and providing customer support. They can be used across various platforms, including websites, social media, email marketing campaigns, and presentations.

What do top 2D Animated Promotional Videos have in common?

What makes 2D Animated Promotional Video effective?

A captivating 2D animated promotional video is a powerful tool for engaging viewers and communicating your message effectively. The key to creating engaging videos lies in the design to capture attention and simplify complex information.

Compelling 2D animated promotional videos are driven by a strong narrative that resonates with the target audience. These videos use animation to tell a story, highlight key features, and demonstrate how your product or service solves a problem. This approach creates an emotional connection with viewers, making your brand more memorable and relatable.

How long should your 2D Animated Promotional Video be?

A successful 2D animated promotional video is a balance of captivating visuals and concise messaging. The ideal length depends on the video's purpose and the target audience.

The most effective 2D animated promotional videos are designed to deliver a clear message within a specific timeframe. This approach ensures that viewers stay engaged and retain the key information.

Pre-Production Considerations:

How to create 2D Animated Promotional Videos?

Creating a 2D animated promotional video is a collaborative process that involves a team of skilled professionals. The creation involves a series of steps, from concept development to final production.

A successful 2D animated promotional video is the result of a well-defined strategy and a meticulous production process. This approach ensures that the video meets your marketing objectives and resonates with your target audience.

Pre-Production:

Production:

Crafting Captivating Storylines

The opening seconds are critical. A strong hook, whether it's a humorous scenario, a surprising visual, or the introduction of a relatable problem, immediately grabs the viewer's attention and sets the stage for an immersive experience. Imagine a video starting with a character frantically searching for a lost file, instantly relatable to anyone who's experienced digital chaos.

Develop Relatable Characters:

Characters are the heart of your story. They should be well-defined, with personalities and motivations that resonate with your target audience. Viewers connect with characters they can see themselves in or aspire to be like. Think of a small business owner character facing everyday challenges, making your brand's solutions more relatable.

Craft a Clear Narrative Arc:

A well-structured story with a beginning, middle, and end provides clarity and guides the viewer through your message. Introduce a problem, present your solution, and showcase the positive outcome. This structure keeps viewers engaged and helps them understand the value you offer.

Infuse Humor or Emotion:

Injecting humor or emotion makes your story more impactful and memorable. Humor can create a lighthearted and engaging experience, while emotional Storytelling can forge a deeper connection with viewers. Imagine a character's joyful reaction after using your product, conveying the positive impact it can have.

End with a Strong Call to Action:

The culmination of your story should be a clear and compelling call to action. Guide viewers on what to do next, whether it's visiting your website, making a purchase, or subscribing to your channel. A character pointing towards a website address or a button appearing on screen can effectively direct viewers towards the desired action.

Engage Your Audience With Animation

Transform passive viewers into active participants by incorporating interactive elements. Clickable buttons that lead to product pages, embedded quizzes related to the video content, or animated characters directly addressing the viewer can significantly boost engagement. Imagine a character asking viewers to choose their preferred product feature, leading them to different sections of your website based on their selection.

Personalization:

Tailoring your video content to resonate with the specific interests and needs of your target audience fosters a sense of personal relevance. Consider creating different versions of your video for various segments of your audience, addressing their unique pain points and desires. For example, a video targeting young professionals might feature a fast-paced, modern Animation Style and focus on career advancement, while a video targeting families might have a warmer, more sentimental tone.

Clear Call to Action:

Empower viewers to take the next step in their journey with your brand by providing a clear and concise call to action. Whether it's encouraging them to visit your website, sign up for a newsletter, or make a purchase, guide them towards conversion with a compelling prompt. A character pointing towards a Learn More button or a Voiceover urging viewers to Sign Up Today can effectively drive action.

Crafting Compelling Product Launch Narratives

2D Animated Promotional Videos: Narrative Types

2D animated promotional videos offer a wide range of narrative possibilities, allowing you to tailor your message for maximum impact. Each narrative type has its own strengths and weaknesses, making it crucial to choose the approach that best aligns with your marketing goals and target audience.

This classic storytelling method unfolds events chronologically, providing a clear and structured narrative. It's ideal for explaining processes, showcasing product features, or telling a straightforward brand story. Imagine a video showcasing the step-by-step process of using your product, from unboxing to achieving the desired outcome.

This approach jumps through time, utilizing flashbacks or flash-forwards to create intrigue and suspense. It can be particularly effective for product reveals, building anticipation before showcasing the final product. Think of a video showcasing glimpses of a new phone's features through quick cuts and flashbacks, culminating in the grand reveal of the device.

Structured as a series of self-contained episodes, this format is perfect for showcasing different facets of your brand or product. Each episode can focus on a specific feature, benefit, or customer testimonial, providing a comprehensive view. Imagine a series of short videos, each highlighting a different use case for your software, targeting various customer segments.

This approach centers around the development of a compelling character, allowing viewers to connect with their experiences and emotions. It's particularly effective for building brand empathy and showcasing the human impact of your product or service. Think of a video following a character's journey of overcoming a challenge with the help of your product, creating an emotional connection with viewers.

This type of narrative explores a specific theme or idea, using the story as a vehicle to illustrate and delve deeper into the chosen concept. It can be effective for communicating brand values or addressing social issues relevant to your target audience. Imagine a video exploring the theme of sustainability through a story about a community coming together to protect the environment, aligning your brand with eco-conscious values.

Unleash Your Brand's Value with Animation

In a competitive market, effectively communicating your brand's value proposition is essential. A 2D animated promotional video provides a dynamic platform to showcase the unique benefits and advantages you offer, making your message clear, engaging, and memorable.

• Clearly articulate the key benefits of your product or service, demonstrating how it solves customer problems or fulfills their needs.
• Imagine a video showcasing how your software simplifies complex tasks, saving users time and effort.

• Avoid technical jargon or complex terminology.
• Use language that is easy to understand and remember, ensuring your message resonates with a broad audience.

• Use visuals to demonstrate your value proposition rather than simply stating it.
• Animation allows you to Showcase Your Product in action, highlighting its features and benefits in a visually engaging way.
• Imagine a character struggling with a slow internet connection, then switching to your service and experiencing lightning-fast speeds, visually demonstrating the value proposition.

• Build credibility and trust by incorporating positive customer testimonials.
• Showcasing real-world examples of how your brand has helped others can be incredibly persuasive.
• Imagine a short animated sequence featuring a satisfied customer sharing their positive experience with your product.

Turn Viewers into Customers with Animated Videos

A Strong Call to Action is paramount. It guides viewers towards the desired action, whether it's visiting your website, signing up for a newsletter, or making a purchase. Imagine a character in the video directly addressing the viewer, encouraging them to click a button that leads to a special offer on the landing page.

Targeted Messaging:

Ensure that the video content resonates with the specific needs and interests of your target audience, increasing the likelihood of conversion. A video targeting small business owners might focus on the time-saving benefits of your software, while a video targeting students might highlight its affordability and ease of use.

Landing Page Optimization:

The page viewers are directed to after watching the video should be designed for conversions. Clear navigation, compelling headlines, and prominent call to action buttons are crucial. Imagine a landing page that mirrors the video's visual style and messaging, creating a seamless transition and reinforcing the call to action.

A/B Testing:

Experiment with different versions of your video and landing page to identify the elements that resonate most effectively with your audience and drive the best results. Test different calls to action, headlines, and video lengths to optimize for maximum conversion rates.

Brand Identity: The Secret to Memorable Launches

Incorporate your brand's logo, color palette, typography, and imagery throughout the video. This ensures a unified visual language that strengthens brand recognition. Imagine a video where the character's clothing incorporates the brand's colors, and the background subtly features elements from the brand's logo.

Choose a Complementary Animation Style:

The animation style should reflect your brand's personality. A minimalist brand might opt for a clean, simple animation style, while a playful brand might choose a more vibrant and whimsical approach. Imagine a tech company using a sleek, futuristic animation style to reflect their innovative products.

Develop a Cohesive Storyboard:

A well-defined storyboard ensures a seamless visual flow throughout the video, guiding the viewer through the narrative and reinforcing your brand's message. Each scene should visually represent the brand's aesthetic and contribute to a consistent brand experience.

Seek Stakeholder Feedback:

Involve key stakeholders throughout the design process to ensure that the final video aligns with your brand's vision and resonates with your target audience. Gather feedback on the storyboard, character designs, and animation style to ensure everyone is on the same page.

Captivate Your Audience: Secrets to Effective Product Launch Videos

In a world overflowing with content, capturing and retaining viewer attention is a constant challenge. A successful 2D animated promotional video must be carefully crafted to Engage Viewers from the outset and maintain their interest throughout.

High-Quality Visuals

Eye-catching and relevant imagery draws viewers in and enhances the storytelling. Invest in high-quality animation that is visually appealing and reflects your brand's aesthetic. Imagine a video with vibrant colors, smooth animation, and detailed character designs that instantly capture attention.

Engaging Storytelling

A compelling narrative that resonates with the target audience, evokes emotions, and leaves a lasting impression is key to a successful video. Think of a story that presents a relatable problem, introduces your product as the solution, and showcases the positive outcome in a captivating way.

Strong Call to Action

Provide a clear direction for viewers, encouraging them to take the next step. Whether it's visiting your website, making a purchase, or learning more about your brand, guide them towards the desired action. Imagine a character pointing towards a website address or a button appearing on screen can effectively direct viewers.

Music and Sound Effects

Elevate the viewing experience by incorporating music and sound effects that complement the visuals and enhance the overall impact of the video. Think of a video with a catchy soundtrack that builds excitement and sound effects that emphasize key moments, creating a more immersive experience.

Reach Your Audience With Animated Videos

Embed the video on your website, particularly on your homepage, product pages, or About Us section. This provides visitors with an engaging way to learn more about your brand and offerings. Imagine a product page featuring a short animated video demonstrating the product's key features and benefits.

Social Media Sharing:

Share your video on platforms like Facebook, Instagram, Twitter, and LinkedIn, tailoring the format and Messaging for each platform. Think of creating a shorter, more attention-grabbing version of the video for platforms like TikTok and Instagram, where users prefer concise content.

Email Marketing:

Incorporate the video into your email marketing campaigns to Increase Engagement rates. A visually appealing video can capture attention and encourage recipients to interact with your message. Imagine an email newsletter featuring a thumbnail of the video with a compelling call to action, encouraging recipients to click and watch.

Paid Advertising:

Utilize the video as part of your paid advertising campaigns on platforms like YouTube, Facebook, and Instagram. This allows you to target specific demographics and interests, ensuring your message reaches the right audience. Imagine running a targeted ad campaign on YouTube, showcasing your video to users who have shown interest in similar products or services.

Mobile App Integration:

If you have a mobile app, integrate the video to provide users with a more engaging and interactive experience. This can enhance their perception of your brand and encourage them to explore further. Imagine a welcome screen in your app featuring a short animated video introducing the app's features and benefits.

Unifying Your Launch Across Channels

In today's fragmented media landscape, a multi-channel marketing approach is essential for reaching your target audience effectively. 2D animated promotional videos can play a pivotal role in unifying your messaging and creating a cohesive brand experience across various channels.

Consistent Messaging

Ensure that your video reinforces the same key messages and Value Propositions as your other marketing materials. This creates a unified Brand Voice and strengthens your overall message. Imagine using the same tagline and visual elements from your website and social media posts in your video, creating a consistent brand experience.

Cross-Promotion

Promote your video across different channels to amplify its reach and impact. Share it on your website, social media platforms, email newsletters, and even in offline materials like brochures or presentations. Imagine using a QR code in your printed marketing materials that links directly to the video on your website.

Performance Tracking

Track the performance of your video across different channels to gain valuable insights into what's working and what's not. This data allows you to optimize your campaigns for better results. Analyze metrics like views, engagement, click-through rates, and conversions to understand how your video is performing on each platform.

Platform Adaptation

Adapt your video for different platforms to ensure optimal viewing experiences. Consider creating shorter versions for social media, optimizing aspect ratios for mobile viewing, and adjusting calls to action based on the platform. Imagine creating a square version of your video specifically for Instagram, maximizing screen space and engagement on the platform.

Platform Optimization: Reaching Every Screen

Choose an aspect ratio that best suits the platform where your video will be primarily shared. The traditional 16.9 widescreen format is ideal for YouTube and desktop viewing, while the square 1.1 format is better suited for Instagram and mobile devices. Imagine creating a vertical 9.16 video specifically for TikTok and Instagram Stories, maximizing screen space on mobile devices.

File Size Optimization:

Optimize the file size of your video to ensure fast loading times across different devices and internet speeds. Compress the video without sacrificing too much quality to prevent buffering issues and maintain a smooth viewing experience.

High-Quality Audio:

Ensure that the audio is clear, balanced, and free of distractions, regardless of the device or headphones used. Optimize the audio levels and consider adding background music or sound effects to enhance the viewing experience.

Accessibility:

Add closed captions to your video to make it accessible to a wider audience, including those who are deaf or hard of hearing, and those who prefer to watch videos with the sound off. This also improves searchability and engagement.

Case Study: L'Oréal's Influencer Marketing Campaign for "Maybelline Fit Me" Foundation

Objective:

Increase brand awareness and drive sales for Maybelline's Fit Me foundation through influencer marketing and video content.

Strategy:

L'Oréal partnered with a diverse group of beauty influencers to promote Maybelline's Fit Me foundation. They created a series of video tutorials and reviews featuring the product, showcasing its benefits and highlighting its versatility. These videos were shared across the influencers' social media channels, reaching their combined audience of millions.

Results:

The Influencer Marketing Campaign achieved significant success in driving brand awareness and sales.

• Social Media Engagement: The influencer videos generated over 10 million views and hundreds of thousands of shares across social media platforms.
• Website Traffic: The campaign resulted in a 15% increase in traffic to Maybelline's website, driving product discovery and purchase.
• Sales: Maybelline's Fit Me foundation sales increased by 20% during the campaign period, directly attributed to the influencer marketing efforts.

Key Takeaways:

• Influencer marketing can effectively reach target audiences and drive brand awareness and engagement.
• Collaborating with influencers who align with a brand's values and target audience can maximize campaign impact.
• Video content created by influencers can provide authentic product reviews and tutorials, increasing consumer trust and driving sales.

Case Study: L'Oréal's Influencer Marketing Campaign for a New Skincare Line

Objective:

Increase brand awareness and drive sales for a new skincare line by partnering with beauty influencers on social media.

Strategy:

L'Oréal partnered with a select group of beauty influencers to promote their new skincare line. They provided influencers with product samples and encouraged them to create video reviews and tutorials showcasing the product's benefits. These videos were shared across the influencers' social media channels, reaching their large and engaged followings.

Results:

L'Oréal's Influencer Marketing Campaign generated significant buzz and drove sales for the new skincare line.

• Reach: The influencer videos reached millions of viewers across social media platforms.
• Engagement: The videos garnered high levels of engagement, including likes, comments, and shares.
• Sales: The new skincare line experienced a significant increase in sales following the influencer campaign.

Key Takeaways:

• Partnering with relevant influencers can be an effective way to reach a large and engaged audience.
• Influencer marketing can generate significant brand awareness and drive sales for new products.
• By leveraging the credibility and influence of trusted voices, brands can build trust and credibility with their target audience.

Case Study: Lego's Gamified Video Experience for "Lego City Undercover" Game

How 2D animated promotional video examples are curated?

We dove deep into 2D animated promotional videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D animated promotional videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Evaluating smoothness, fluidity, and overall technical execution of the animation.
7.Sound Design Assessing the effectiveness and appropriateness of music, sound effects, and voiceover.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D animated promotional video examples 2024, n=13636 videos within duration <3 mintues, across industries.