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30 Engaging 2D Animated Onboarding Video Examples To Boost User Engagement

2D Animated Onboarding Video
Table of Contents
2D Animated Onboarding Video Examples
FAQ
Data-Driven Design for User Onboarding Animation
Why Advids for 2D Animated Onboarding Video?
What is a 2D Animated Onboarding Video?
What do top 2D Animated Onboarding Videos have in common?
What makes 2D Animated Onboarding Videos effective?
How long should your 2D Animated Onboarding Video be?
How to create 2D Animated Onboarding Videos?

Elevate your onboarding experience! Discover the potential of 2D animation to revolutionize user engagement. This article showcases 30 unique examples of 2D animated onboarding video, demonstrating their effectiveness in boosting user interaction, retention, and overall satisfaction. Explore how these videos transform complex information into enjoyable and easily digestible content, leading to improved user retention, reduced churn, and fewer support inquiries. We'll examine the key elements that contribute to their success and illustrate why animation is a transformative tool for onboarding, enhancing user understanding and satisfaction. Let's explore these examples!

Video's role in modern marketing:

* 35% of all videos created in 2023 were live events.
* 85% of viewers prefer videos that are 15 seconds or less.
* Video ads generate 12 times more shares than traditional image-based ads.

Unlock the persuasive power of character-driven animation! Animated explainer videos are a powerful tool to enhance conversions. In today's visually oriented landscape, users expect engaging and compelling content. This article presents 30 2D animated onboarding video examples specifically crafted for product onboarding. Learn how captivating narratives can resonate with your audience, accelerating product adoption, enhancing user experience, and strengthening brand loyalty. These inspiring examples will empower you to refine your onboarding approach and achieve quicker time-to-value.

It’s crucial to plan ahead when it comes to high-quality video production. Discuss with our team, how you can get visual style, budget, timeline in sync.

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2D Animated Onboarding Video Examples

1. Frontline Central Animated educational content

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Duration : 1 minute and 10 seconds

This education HR process animation for Frontline Central masterfully illustrates how their platform transforms complex, paper-intensive administrative tasks into a streamlined digital experience. Through engaging 2D motion graphics, the video guides viewers through the entire employee lifecycle, from seamless onboarding to comprehensive credential management and offboarding. It effectively demonstrates Frontline Centrals ability to optimize human resources in school districts, boosting user engagement by making administration clear and efficient.

Why It Stands Out:

Seamless Digital Onboarding and Document Flow: Frontline Central effectively visualizes the critical new hire experience, showing "Jane" effortlessly receiving, completing, and electronically signing essential paperwork with clearly displayed due dates. This segment uses fluid 2D animation to transform a traditionally cumbersome process into a swift, digital interaction, immediately showcasing efficiency.

Comprehensive Employee Lifecycle Management: The video extends beyond initial onboarding to depict Frontline Central's holistic support throughout an employee's tenure. It cleverly uses a dynamic circular infographic to represent continuous management€”from tracking credentials and renewals to handling various forms€”assuring school districts of an integrated, future-proof HR solution.

* Empowering HR to Focus on People, Not Paper: By automating and centralizing all administrative tasks, the animation communicates a powerful strategic benefit: liberation from paperwork. The videos concluding tagline, "Make it about people, not paperwork," succinctly captures Frontline Central's human-centric mission, resonating with administrators seeking to support their staff more effectively.

What We Can Learn

Visualizing complex systems with animation builds understanding and trust for your audience.

2. Marvell Remote employee onboarding video

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Duration : 1 minute and 12 seconds

NVMe-oF data center architecture is brilliantly simplified in this Marvell video, which masterfully deconstructs the inherent inefficiencies of traditional Direct Attached Storage (DAS). The animation establishes a clear problem before introducing Marvell's pioneering NVMe-oF SSD converter controller. This explainer meticulously illustrates the profound architectural transformation enabled by true storage and compute disaggregation, showcasing how this innovative solution optimizes resource utilization, slashes Total Cost of Ownership (TCO), and provides unmatched flexibility for evolving workloads.

Why It Stands Out:

Revolutionizing Data Center Storage with NVMe-oF Disaggregation: The video provides an unparalleled visual journey from the outdated, monolithic DAS model to a highly agile, fabric-powered infrastructure. It clearly demonstrates how Marvell's NVMe-oF controller converts standard NVMe SSDs into network-addressable assets, driving a fundamental paradigm shift.

Unlocking Unprecedented ROI and TCO Savings: By starkly contrasting legacy and Marvell architectures, the animation compellingly highlights how disaggregation eliminates oversubscription and underutilization. This strategic move directly translates to improved return on investment and significantly reduced TCO across both compute and storage resources.

* Demystifying Complex Architecture with Engaging 2D Animation: With its clean, minimalist aesthetic, precise motion graphics, and strategic use of on-screen labeling, the video expertly simplifies the intricacies of advanced data center concepts. It ensures complex ideas are not just presented but thoroughly understood by a technical and decision-making audience.

What We Can Learn

Visualizing complex steps with simple animation improves user understanding by over 15%.

3. SIG Onboarding process animation

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Duration : 1 minute and 13 seconds

Beyond containment, how is packaging becoming a dynamic bridge between products and people? This video offers a glimpse. Connected Pack from SIG smartly uses QR codes to turn every carton into a digital gateway, a truly impactful shift.

The visual storytelling here is key. It powerfully illustrates the platform's dual nature: PAC.TRUST, offering deep supply chain insights for transparency and building confidence, vividly shown via the onboarding process animation.

PAC.ENGAGE transforms consumer interaction. I found the way it showed accessing information and engagement features from a simple scan particularly inspiring, demonstrating how to creatively communicate both utility and delight in product videos.

What We Can Learn

Visualizing complex real-time data on a 10 point scale clearly communicates risk levels.

4. VISA explaining policy procedures

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Duration : 1 minute and 16 seconds

Digital wallet solutions explainer: This 2D animated video by Visa strategically showcases how its platform empowers financial institutions to transform any smartphone into a secure digital wallet, connecting consumers to a vast network of merchants. The animation systematically deconstructs complex payment procedures, illustrating the end-to-end process from virtual card issuance to biometric authentication, ultimately enabling seamless transactions and enhanced customer engagement for issuers.

Why It Stands Out:

Orchestrating Next-Gen Mobile Payment Solutions: The animation expertly visualizes Visa's robust platform for creating customizable digital wallets. It demonstrates how virtual card issuance quickly transforms smartphones into powerful payment hubs, linking consumers to each other and millions of merchants, providing partners with flexible tools to expand payment capabilities.

Fortifying Transactions with Biometric and Tokenization Security: Visa's commitment to security is brought to life through clear animated sequences detailing tokenization via the Visa Token Service. The video further highlights the integration of biometric APIs, showcasing seamless login and online payment confirmation through fingerprint, voice, or facial recognition, building trust in digital transactions.

* Driving Loyalty and Engagement Across the Payment Ecosystem: Beyond core payments, the video illustrates how Visa enables richer customer experiences. It highlights contactless technology, peer-to-peer payments, and point-of-sale transactions with preloaded funds, while also showcasing robust card controls and loyalty solutions that increase customer engagement with every transaction through personalized rewards.

What We Can Learn

Visualizing complex solutions increases viewer comprehension and purchase intent over 70%.

5. Housing Europe Workflow explanation animation

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Duration : 1 minute and 16 seconds

This 2D social housing explainer by Housing Europe masterfully advocates for affordable housing's transformative power, illustrating how public and cooperative housing providers foster individual well-being and societal progress. Through a compelling character journey, it seamlessly connects financial stability, educational opportunity, and sustainable living to a broader call for robust EU policy support.

Why It Stands Out:

Empowering Futures: Individual Growth Through Social Housing Housing Europe effectively humanizes the impact of affordable living through Christine's relatable journey. The animation dynamically visualizes her accumulating savings from lower rent, directly linking this financial stability to her ability to pursue a training course, creating a powerful testament to personal growth.

Holistic Living: Integrated Services and Eco-Friendly Communities The video demonstrates that social housing extends far beyond shelter by showcasing comprehensive support. Christine's child attends a housing provider-managed kindergarten, and she lives in a renovated, energy-efficient building that reduces her carbon footprint, underscoring Housing Europe's commitment to sustainable and integrated community development.

* Our Homes, Europe's Future: A Call for Cohesive Housing Policy Shifting from Christine's success to the broader European housing challenge, the animation builds a compelling case for systemic change. It culminates in a clear call for the EU to support responsible housing providers, positioning Housing Europe and its allies as crucial for social cohesion, fairness, and a progressive future.

What We Can Learn

Visualizing complex technical processes clearly boosts audience comprehension and knowledge retention significantly.

6. Reddit internal employee orientation

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Duration : 1 minute and 16 seconds

2D animated app onboarding videos effectively highlight the core value proposition of digital platforms, and this Reddit mobile app video brilliantly showcases how its new app makes community connection and content discovery effortless and personalized. Through vibrant motion graphics and a friendly narrative, it demystifies the platform's vastness, guiding users through diverse subreddits and interactive features designed for seamless engagement.

Why It Stands Out:

Animated Journeys Through Infinite Interests The video uses fluid 2D motion graphics and clever visual metaphors€”like planets for communities and a literal shower for "shower thoughts"€”to represent the breadth of Reddit's content. This dynamic approach makes exploring the platform's diverse niches, from news to highly specific discussions, feel like an inviting, personalized adventure.

Connecting Users to Their Unique Passions By rapidly showcasing various subreddits such as r/aww for cute things or r/iama for Q&A with experts, the Reddit app is positioned as a powerful tool for discovering and engaging with tailored content. The narrative emphasizes user participation and voting, fostering a sense of belonging and democratic interaction.

Streamlined App Design for Effortless Interaction The animation expertly demonstrates the Reddit app's intuitive user interface, highlighting features like card and compact views, simpler image uploading, and a night theme. Dynamic UI simulations within a "scrolling phone" visual convey how these design choices enhance usability and personalize the browsing experience for millions of monthly users.

What We Can Learn

Visualizing complex sensor payloads with animation shows capability clearly engagingly.

7. ShopTalk Animated welcome video onboarding

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Duration : 1 minute and 23 seconds

Instacart shopper community onboarding videos often simplify complex platforms, and this ShopTalk animation brilliantly illustrates the power of connection. It orchestrates a clear visual narrative, transitioning from individual shopper efforts to a vibrant, collaborative online community, demonstrating how shared knowledge and collective feedback enhance the overall Instacart experience.

Why It Stands Out:

Building a Connected Shopper Network: The animation expertly visualizes the shift from a solitary shopper to one surrounded by a diverse network of peers. Through engaging 2D character animation and seamless transitions, it effectively conveys how ShopTalk provides a vital support system, fostering a sense of belonging and combating isolation among Instacarts gig workers.

Interactive Learning & Idea Exchange: ShopTalk is presented as a dynamic hub for knowledge sharing and innovation. The video clearly guides users through features, demonstrating how to seek guidance, answer questions, and submit ideas for app improvements, using intuitive UI/UX motion graphics and visual metaphors like paper airplanes for feedback and thumbs-up for positive contributions.

* Vibrant Aesthetics for a Welcoming Space: The clean, minimalist design and bright, approachable color palette create an inviting online environment. This thoughtful aesthetic, combined with an optimistic soundtrack and clear on-screen text, makes the ShopTalk platform appear accessible and user-friendly, reinforcing Instacart's commitment to a supportive and engaging community experience.

What We Can Learn

Visualizing complex product features effectively can increase conversion rates by 80 percent.

8. SIG animated user guide

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Duration : 1 minute and 27 seconds

Navigating the crowded digital landscape to capture consumer attention is increasingly complex. PAC.ENGAGE emerges as an innovative solution, transforming familiar packaging into a vibrant gateway for brand interaction.

Scanning the unique pack code feels like unlocking hidden potential; the physical pack becomes an animated user guide, revealing a world of engaging content from games and loyalty programs to product journey details. This seamless digital connection provides crucial insights into consumer behavior.

Understanding needs and preferences through this direct channel allows for personalized communication and tailored promotions. PAC.ENGAGE truly makes the package the starting point for rich, lasting brand-consumer connections, serving as inspiration for modern engagement.

What We Can Learn

Visualizing complex security challenges clearly captures viewer attention quickly.

9. HealthNote Platform Onboarding Animation

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Duration : 1 minute and 44 seconds

This 2D animated health app onboarding video for HealthNote masterfully tackles the pervasive issue of fragmented medical data, positioning the platform as an indispensable tool for personal health management. The engaging animation effectively communicates HealthNote's ability to centralize and simplify complex health information, empowering users with seamless control and secure sharing for a more streamlined healthcare journey.

Why It Stands Out:

Unifying Your Scattered Health Story: The HealthNote animation visually transforms the frustration of disparate medical records€”from clinic visits and lab results to diagnostic reports€”into an organized, accessible digital history. It cleverly depicts documents flowing from various physical and digital sources directly into one secure mobile hub, providing users with a comprehensive and personalized health overview.

Empowering Secure Patient-Physician Data Sharing: This onboarding example highlights HealthNote's intuitive mechanism for sharing selected medical data with physicians via a simple QR code scan. This feature fosters trust and efficiency by ensuring that relevant information is exchanged securely and instantly, without the need for complex accounts or downloads, thereby streamlining patient-doctor interactions.

* Streamlined Interface for Total Health Oversight: Through fluid UI/UX demonstrations and clear visual tagging, the HealthNote animation showcases its user-friendly interface for inputting vital signs, logging symptoms, and managing appointments. This facilitates continuous self-monitoring and provides a complete, easy-to-understand timeline of one's health, making complex data manageable and digestible.

What We Can Learn

Visualizing complex internal processes step by step with detailed animation simplifies understanding by 74 percent.

10. iHP+ user onboarding video

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Duration : 1 minute and 46 seconds

Global health aid coordination explainer: This iHP+ 2D animated onboarding video masterfully navigates the complexities of international health aid, advocating for a unified approach to maximize impact. Through compelling visual metaphors and a clear problem-solution narrative, it demonstrates how fragmented donor efforts waste resources and underscores the vital role of iHP+ in fostering sustainable health systems.

Why It Stands Out:

Visualizing the Power of Aligned Health Support: The video brilliantly uses the metaphor of an open first-aid kit receiving contributions from diverse nations, which then shatters, symbolizing the inefficiencies of uncoordinated aid. This powerful imagery visually translates abstract policy challenges into a tangible narrative, clearly illustrating how supporting a single, agreed-upon national health plan can unlock greater impact for iHP+ partners.

The Coordination Puzzle: Identifying Gaps, Building Bridges: Transitioning from the fragmented aid kit, the animation skillfully introduces a 'health service puzzle' with missing pieces, representing critical gaps in care due to misaligned priorities. As iHP+ partners collaborate, these pieces click into place, providing a compelling visual journey that highlights the importance of identifying and collectively addressing health priorities for comprehensive, country-led development.

* Empowering Countries Through Strategic Health Partnerships: Beyond merely identifying problems, the iHP+ video casts a forward-looking vision of sustainable health. It shows how a collaborative ecosystem, where donors align with national health plans, leads to robust, lasting health services, depicted by a stable hospital scene and empowered communities. This strategic focus ensures that aid creates self-sufficient systems, leaving a lasting legacy even after donor involvement concludes.

What We Can Learn

Visualizing complex procedures step by step improves understanding potentially reducing comprehension time by fifty percent.

11. Dun & Bradstreet Feature explanation animation

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Duration : 1 minute and 47 seconds

Master Data Management animation: This Dun & Bradstreet 2D explainer video dynamically deconstructs the profound challenges of data fragmentation, positioning its Master Data solution as the essential tool to transform organizational data chaos into clarity. Through sophisticated motion graphics and precise information design, the animation guides viewers from identifying core pain points to embracing a unified data reality that drives intelligent business actions.

Why It Stands Out:

Unpacking the Overwhelm: Visualizing Data Chaos: The animation masterfully uses abstract data representation, employing evolving, multi-colored arcs and nodes around a city skyline to visually articulate the problem of "too much data, too fast, from too many sources," thereby making complex data fragmentation immediately understandable and compelling.

Architecting a Unified Data Reality: Dun & Bradstreets solution is visually rendered as a clear, centralized "single source of truth." This section showcases a structured system, demonstrating how disparate data from customers, partners, and suppliers integrates, promising consistency and efficiency across the entire organization.

* Intelligent Actions: Data-Driven Growth Unleashed: The video culminates by illustrating the tangible benefits of streamlined data. Optimized data flow between systems, teams, and applications enables more intelligent actions, effectively demonstrating how Dun & Bradstreet's Master Data solutions empower organizations to compete, grow, and thrive.

What We Can Learn

Visualizing complex systems increases viewer comprehension by up to 80 percent promoting clarity.

12. Azelis Interactive onboarding animation

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Duration : 1 minute and 52 seconds

This 2D animated onboarding platform walkthrough for Azelis masterfully transforms a complex global enterprise into an engaging, intuitive digital journey. It uses dynamic motion graphics to clarify Azelis's interconnected operational model and diverse industry applications, setting a new benchmark for user engagement and knowledge transfer.

Why It Stands Out:

Dynamic Network Mapping: Unpacking Azelis's Global Reach The animation strategically employs dynamic network mapping, visually linking Azelis's vast network of industries and regions. This technique clarifies the company's interconnected ecosystem, making Azelis's global operations immediately comprehensible and building a holistic understanding for new users.

Interactive Onboarding: A Guided Journey Through Azelis The video provides a highly engaging simulation of Azelis's digital onboarding platform, guiding viewers module-by-module. Precise UI animation and clear iconography create a user-centric experience, demonstrating intuitive navigation and empowering new users to confidently engage with the Azelis platform.

Innovative Communication: Building Trust Through Animated Clarity Azelis leverages clean 2D motion graphics and a minimalist aesthetic to simplify complex information, fostering immediate trust. This professional presentation, with seamless transitions, positions Azelis as an organized and forward-thinking company, committed to transparent communication and user empowerment.

What We Can Learn

Visualizing complex technical integrations using animation can increase watch time by up to 50 percent on business videos.

13. GumGum Software walkthrough animation

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Duration : 1 minute and 56 seconds

Contextual advertising explainer animation by GumGum ingeniously illustrates the complex shift in digital advertising, positioning contextual targeting as the superior, privacy-first solution. Through a compelling 2D animated character's journey across evolving landscapes, the video masterfully deconstructs the challenges of traditional behavioral targeting and visually articulates GumGums advanced, hyper-targeted approach, educating marketers on a future-proof strategy.

Why It Stands Out:

Navigating Ad Tech's Evolving Landscape: GumGum strategically uses a continuous character journey and dynamic environmental transitions to visually represent the industry's complex challenges€”from data privacy regulations like GDPR to the limitations of mobile browsing. This narrative clarity transforms abstract problems into an easily digestible visual story.

Visualizing the Privacy-First Imperative: The animation leverages impactful visual metaphors, such as privacy walls and a character in a "jail cell," to simplify the ramifications of data privacy concerns. This direct, illustrative approach powerfully communicates the urgency and necessity of a privacy-compliant solution like GumGum's, building trust with a discerning audience.

* Elevating Brand Performance with Contextual Intelligence: The video culminates with the character donning "contextual glasses," symbolizing GumGum's advanced ability to decipher content and user affinity without personal data. This visual not only highlights the brand's innovative technology but also emphasizes how it delivers hyper-targeted, relevant ads in brand-safe environments, driving an average 73% higher performance.

What We Can Learn

Visualizing complex digital concepts through dynamic animation can increase viewer retention by 68 percent.

14. CircleCI product onboarding animation

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Duration : 1 minute and 6 seconds

This CI/CD resilience animation explainer for CircleCI powerfully articulates how modern development teams can overcome complex challenges and adapt to ever-changing demands. Through sophisticated abstract motion graphics and compelling visual metaphors, the video demonstrates CircleCI's role in unifying disconnected technology stacks and fostering agile, future-ready development.

Why It Stands Out:

Dynamic Adaptability: Swiftly Overcoming Development Hurdles The animation masterfully visualizes the journey from nascent ideas facing inevitable challenges to swift problem resolution. Using dynamic particle systems and glowing data flow, it shows CircleCI enabling teams to react collaboratively, rapidly deploy fixes, and adapt to evolving customer needs, as exemplified by Click Mechanic's quick update. This narrative arc reinforces CircleCI's role in building resilient and responsive development processes.

Seamless Integration: Unifying Disparate Tech Stacks Complex concepts of international growth and technological fragmentation are distilled into clear visual metaphors, like fragmented grids coalescing into a singular, centralized system. The video compellingly illustrates how CircleCI integrates dozens of disconnected technology stacks into a unified deployment and repository tooling set, as demonstrated by Condé Nast's global operations, creating cohesion and simplifying complex tech ecosystems.

* Empowering Innovation: Building Future-Ready Development Beyond mere automation, the video positions CircleCI as a catalyst for creative solutions and seizing new opportunities. Its high-tech aesthetic, combined with an authoritative narration and elegant geometric transitions, instills confidence, illustrating that resilient and flexible teams are inherently ready for tomorrows unforeseen challenges, driving innovation and continuous evolution in software development.

What We Can Learn

Visualizing complex data and processes significantly increases viewer understanding often by over 70 percent.

15. FinGo employee onboarding animation

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Duration : 1 minute and 7 seconds

This 2D biometric authentication explainer for FinGo presents an empowering vision, demonstrating how its unique vein pattern recognition liberates users into a frictionless, secure world. Through engaging animation, it unveils the next generation of identity authentication, making daily interactions seamless and fostering a truly barrier-free experience.

Why It Stands Out:

Unlocking Your World with Vein Biometrics: The video ingeniously visualizes FinGo's internal biometric technology, revealing the unique vein pattern as a secure, untraceable identifier. This animation demystifies complex security, compellingly showing how FinGo eliminates reliance on cards, documents, and devices, placing power in the user's hand.

Connecting Lives in a Seamless, Barrier-Free World: Utilizing a dynamic red line motif, the animation flawlessly connects diverse scenarios€”from public transport and retail to access control. This powerful visual metaphor underscores FinGo's universal applicability, demonstrating how it fosters global connectivity and moves users through the world with effortless freedom.

* Engaging Animation for Accessible Innovation: FinGo leverages approachable 2D character animation, smooth motion graphics, and clear, synchronized on-screen text to transform advanced technology into easily digestible benefits. The optimistic tone and relatable visuals ensure the innovative biometric solution is understood as a welcoming step towards an easier, more secure future for all.

What We Can Learn

Visualizing complex layers and bottlenecks clearly illustrates the problem's depth.

16. EQT new hire training video

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Duration : 2 minutes and 19 seconds

This 2D animated corporate onboarding video masterfully demystifies EQT's expansive operations and core cultural values for new hires. Through dynamic motion graphics and clear, guiding narration, the video orchestrates an engaging journey of understanding, transforming complex industrial processes into an accessible and welcoming narrative that fosters immediate alignment and confidence for new employees.

Why It Stands Out:

Demystifying EQT's Energy Flow Through Animated Clarity The animation uses dynamic 2D motion graphics and relatable visual metaphors, such as a metaphorical drill bit and interconnected pipe networks, to break down EQT's complex industrial processes. This ensures new employees grasp the company's vast operational scope and end-to-end energy value chain with exceptional visual clarity.

Cultivating Connection Animating EQT's Culture and Community Going beyond mere process, this EQT video artfully integrates the companys core values and mission through warm character designs and a welcoming narrative. It fosters an immediate sense of belonging and purpose, connecting new hires to EQTs human-centric approach and broader community impact.

Polished Production Elevating EQT's Professional Onboarding The videos high production quality, evident in its clean, consistent flat animation style, professional voice-over, and precision-timed on-screen text, elevates the entire onboarding experience. This meticulous execution enhances EQTs credibility and ensures a memorable, highly effective introduction for every new team member.

What We Can Learn

Visualizing complex process optimization clearly shows the potential benefits and greater return.

17. Capgemini Animated training video onboarding

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Duration : 2 minutes and 2 seconds

Cloud automation explained animation, this Capgemini video expertly demystifies the intricate processes of cloud-native app development and provisioning. It leverages engaging 2D motion graphics to transform the abstract complexities of multi-cloud environments into a clear, streamlined narrative, highlighting how the Capgemini and Red Hat partnership delivers efficient, secure, and user-friendly solutions from backend infrastructure to front-end experience.

Why It Stands Out:

Deconstructing Cloud Complexity with Animated Precision: The video brilliantly opens by contrasting a simple app with its hidden, complex internal "circuit board," then uses dynamic data visualization and evolving abstract lines to translate multi-cloud architecture and hundreds of manual steps into digestible, understandable concepts.

Accelerating Cloud-Native Deployment through Streamlined Automation: It vividly illustrates the journey from laborious, fragmented app provisioning to a continuous, automated flow. Capgemini, alongside Red Hat's open-source toolchains, visually presents how this integration simplifies development, ensures security, and significantly enhances time-to-market.

* Securing Leadership with the Capgemini & Red Hat Partnership: By clearly positioning Capgemini's expertise with Red Hat's enterprise-grade automation tools, the video builds confidence. It shows how this collaboration delivers a coherent, compliant, and scalable cloud environment, fostering a seamless "just works" experience for customers across various devices.

What We Can Learn

Visualizing complex operational scale across vast areas effectively captures audience attention.

18. FSGImpact demonstrating product value

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Duration : 2 minutes and 2 seconds

Collective impact explainer video demonstrates how FSGImpact empowers organizations to tackle complex global challenges. It creatively employs 2D animation and compelling metaphors to showcase structured collaboration, transforming overwhelming individual efforts into achievable collective victories through a proven framework.

Why It Stands Out:

From Individual Struggle to Collective Climb: Redefining Problem-Solving The animation ingeniously visualizes complex societal issues as insurmountable "problem mountains" initially confronting a lone figure, building immediate empathy. This powerful narrative shifts to a cohesive trio, symbolizing diverse organizations uniting, ultimately planting the Collective Impact flag on the summit, proving that collaboration transforms daunting obstacles into shared triumphs.

The Five Pillars of Collective Impact: A Framework for Strategic Unity FSGImpacts video masterfully breaks down its sophisticated "Collective Impact" methodology into five clear, actionable conditions. Utilizing precise 2D infographic animation, it employs visual metaphors like maps for shared measurement and walkie-talkies for continuous communication, effectively onboarding viewers to a structured framework that guides strategic, unified action.

* Proven Progress: Demonstrating Collective Impact's Real-World Victories The video elevates its strategic argument beyond theory by showcasing tangible, quantifiable results. Through clear animated data visualizations and compelling examples€”like the 45% drop in youth incarcerations in New York Juvenile Justice or 6,000 new jobs in Opportunity Chicago€”it provides undeniable proof of the Collective Impact model's effectiveness, inspiring trust and participation.

What We Can Learn

Visualizing complex processes increases learning speed by over thirty percent for greater understanding.

19. Live Oak Bank New hire animated training

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Duration : 2 minutes and 36 seconds

Business plan animated guide Live Oak Bank's 2D animated guide meticulously demystifies creating a comprehensive business blueprint for success through vibrant line-art animation. This engaging explainer transforms the abstract concept of an idea into a tangible, structured strategy, visually guiding entrepreneurs from nascent thoughts to actionable, finance-ready plans.

Why It Stands Out:

From Concept to Concrete: Animating the Business Plan Structure The video masterfully uses procedural line-art animation to build a business from a simple thought-bubble into a multi-layered structure. This dynamic visual metaphor, through clear segmentation and consistent iconography, deconstructs the six critical components, making complex information highly digestible and overcoming entrepreneurial anxieties about planning.

Strategic Blueprinting: Navigating Growth with a Solid Plan By outlining key sections like market research, business description, and operations with precision, the animation functions as a strategic roadmap. It reinforces that a well-crafted plan is not merely a formality but a foundational tool for sustained growth and securing vital financing, empowering businesses to understand their market and execute effectively.

* Partnership for Prosperity: Live Oak Bank Funds Your Vision The narrative culminates by explicitly positioning Live Oak Bank as a dedicated partner, committed to turning ideas into reality. This 2D animated training reassures viewers that with a well-prepared plan, Live Oak Bank's lending team is ready to invest, facilitating growth and long-term success for businesses across the country.

What We Can Learn

Visualizing complex system relationships clarifies personalized digital experiences.

20. Justice Explainer onboarding video

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Duration : 2 minutes and 40 seconds

This powerful 2D animated explainer for Justice Info.net articulates a crucial strategic thesis: unbiased information and unwavering justice are the bedrock of post-conflict reconciliation. Through a profound visual journey, it illustrates society's path from deep division and violence towards collective healing, emphasizing how transparent dialogue and shared memory are indispensable for building lasting peace.

Why It Stands Out:

Visualizing the Path from Conflict to Reconciliation: The animation masterfully transitions from stark imagery of societal conflict (tug-of-war, military vehicles) to hopeful growth (a flourishing plant) and unified communities. This abstract character animation powerfully conveys the complex journey societies undertake from extreme violence to rebuilding, showcasing the video's unique storytelling prowess.

Pillars of Justice: Building Trust Through Unbiased Information: The video uses powerful visual metaphors, like monumental "JUSTICE" pillars supporting a path, to demonstrate the critical role of impartial justice. It highlights how Justice Info.net fosters "CREDIBILITY" and "TRUST" by clearly distinguishing facts from comments, providing essential, unmanipulated information that forms the foundation for dialogue and healing.

* Fostering Dialogue and Collective Remembrance: By giving a voice to victims, witnesses, and even the defense, Justice Info.net's video underscores the importance of balanced perspectives. It illustrates how this inclusive exchange and the establishment of a common "REMEMBRANCE" are vital to stop cycles of revenge and ensure that victims of the past do not become perpetrators of the future.

What We Can Learn

Visualizing complex operational data simplifies management improving vessel availability over 95 percent.

21. OnTime 360 Smart Digital product onboarding video

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Duration : 34 seconds

As an all-in-one courier software explainer, the OnTime 360 Smart video elegantly distills the complexity of delivery logistics into a seamless, automated workflow. Through dynamic 2D animation integrated with real-world application footage, it visually navigates the entire delivery lifecycle, showcasing how the platform streamlines operations from order entry to billing.

Why It Stands Out:

Animated Lifecycle: Mapping Seamless Deliveries: The video employs a compelling animated timeline, using clear iconography and succinct on-screen text to visually present the entire OnTime 360 Smart delivery lifecycle€”from order entry to billing. This dynamic sequence effortlessly communicates the platform's comprehensive, end-to-end automation, simplifying complex logistical flows.

Streamlined Operations, On-the-Go Efficiency: Blending slick UI/UX demonstrations with live-action scenarios, the video highlights both backend dispatching and mobile field operations. It showcases how OnTime 360 Smart empowers drivers with features like digital signature capture and route optimization, ensuring practical, real-time efficiency and eliminating the need for bulky, separate devices.

* The All-in-One Solution for Modern Courier Needs: Beyond individual features, the video powerfully positions OnTime 360 Smart as the singular, unified answer to modern courier challenges. By demonstrating a complete platform that automates every step, it builds confidence and trust, promising increased operational efficiency and a definitive alternative to fragmented, costly delivery management systems.

What We Can Learn

Leverage clear visual metaphors to simplify complex research processes for busy professionals effectively.

22. BillerudKorsn Effective employee orientation video

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Duration : 3 minutes and 18 seconds

Animated lines shape a narrative journey through time, revealing the evolving relationship between industry and Sweden's forests. We see the striking consequences of unchecked industrialisation giving way to a deliberate path toward recovery.

This evolution, marked by significant regulatory changes and certified practices, prioritises ecological health alongside resource use. The visuals compellingly demonstrate responsible protection efforts, showing increased biodiversity and resilience. Such clear communication, presenting a complex historical shift and its ethical implications, sets a standard for effective communication, even serving as an effective employee orientation video about their core values.

What We Can Learn

Visualizing complex systems through clear connections empowers viewers to grasp the process.

23. Genesys Animated customer onboarding

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Duration : 3 minutes and 59 seconds

Genesys's customer success journey animation clearly articulates their commitment to guiding clients through a personalized, adaptive process for achieving and evolving their business objectives. Through a compelling "journey" metaphor and visually rich 2D animation, the video transforms the potentially daunting task of solution adoption into a clear, supported path to sustained success.

Why It Stands Out:

Tailored Blueprints for Business Journeys: Genesys introduces its Customer Success Plan (CSP) as a bespoke blueprint, co-created by clients and account executives. This engaging 2D animation showcases a high-level vision evolving into a detailed strategic roadmap, complete with specific objectives, milestones, and tasks, moving beyond generic solutions to a truly personalized approach.

Guided Navigation Through Business Milestones: The video effectively positions the Genesys Customer Success Manager (CSM) as an indispensable partner, guiding clients through implementation like a captain navigating a sailboat. Utilizing dynamic iconography and procedural animations, the CSM proactively helps define and refine milestones, mitigate risks, and adapt the plan, ensuring steady progress toward desired business outcomes.

* Beyond Goals: Evolving Your Success Story: Emphasizing continuous growth, Genesys's customer success program extends beyond initial goal achievement. The animation visualizes this ongoing evolution by depicting new horizons and mountain peaks, demonstrating how industry best practices and a robust service catalog empower clients to make informed decisions and maximize their business potential for future advancements.

What We Can Learn

Visualizing complex internal processes through detailed animation can improve viewer comprehension by over 70%.

24. Smart City Solutions key benefits animation onboarding

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Duration : 3 minutes and 7 seconds

Smart City Solutions animated explainer: This 2D animated explainer by Deloitte masterfully visualizes how interconnected urban environments leverage data and innovative technologies to become more efficient, inclusive, and economically competitive. Through seamless scene transitions and holographic UI overlays, the video presents a compelling narrative of optimized infrastructure and enhanced resident experiences, proving the tangible benefits of a truly smart urban ecosystem.

Why It Stands Out:

Dynamic Data Streams: Visualizing the Pulse of a Smart City: The video brilliantly uses fluid 2D vector animation and vibrant green data lines to depict real-time information flow, from energy usage to asset performance. This visually establishes how Smart City Solutions gather and process critical data, enabling dynamic operations and proactive maintenance before downtime occurs.

Citizen-Centric Connectivity: Seamless Urban Engagement: By following residents through their daily routines, the animation showcases intuitive information design. It illustrates how integrated mobility options, personalized alerts for events and road conditions, and streamlined civic engagement channels (like service requests and utility payments) foster a highly connected and informed populace, elevating quality of life.

* Predictive Optimization: Revolutionizing City Operations: Smart City Solutions are highlighted through precise visual examples of predictive analytics in action, such as anticipating traffic changes, scheduling public transport efficiently, and even managing bicycle share programs. This demonstrates how data-driven insights optimize urban assets and infrastructure, attracting residents and businesses by creating a more liveable and environmentally responsible city.

What We Can Learn

Visualizing complex processes clearly boosts viewer comprehension of key concepts by up to 74 percent.

25. Unito User guide animation

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Duration : 40 seconds

Two-way data sync animation for Unito seamlessly illustrates how fragmented workflows are unified. This 2D animated explainer deconstructs the challenge of disparate tools and orchestrates a clear visual narrative, proving Unitos capacity to connect crucial data streams in real-time, ensuring teams always operate with up-to-date information.

Why It Stands Out:

Bridging Disparate Tools with Visual Flows: Unitos animation begins by visually representing a scattered ecosystem of popular work tools, employing clear iconographic animation and dynamic UI mockups. It strategically positions Unito as the central orchestrator, visually bridging these disparate platforms with intuitive, two-way data flows to eliminate critical data silos.

Demystifying Two-Way Sync Logic: The video masterfully simplifies complex automation, using an "IF-THEN-AND" visual structure to explain flow setup. By directly demonstrating how data transforms and updates between a Google Sheet and an Airtable base, Unito effectively demystifies the mechanics of real-time, bi-directional synchronization, making technical functionality instantly clear.

* Real-Time Updates for Effortless Collaboration: Concluding with a sequence of reassuring notifications and an animated metaphor of stress-free work, Unito reinforces its core promise. This visual narrative highlights the tangible benefit of constant, real-time updates across platforms, assuring users of effortless collaboration and enhanced productivity without missing a single piece of information.

What We Can Learn

Visualizing complex system solutions with real-world technology showcases practical impact increasing comprehension significantly.

26. Magnet Customer onboarding animation

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Duration : 2 minutes and 11 seconds

This diverse talent job platform video for Magnet masterfully articulates its mission of connecting underrepresented job seekers with progressive Canadian employers. Through engaging 2D vector animation, the video strategically showcases the empowerment of self-declaration, fostering inclusivity and unlocking new career avenues by clearly demonstrating the platform's thoughtful features and robust privacy assurances.

Why It Stands Out:

Empowering Inclusive Hiring Across Canada: Magnet's animation begins with a compelling visual journey across Canada, demonstrating a nationwide commitment to diverse talent acquisition. It highlights how employers are actively seeking unique perspectives, experience, and knowledge, establishing Magnet as the vital bridge to an untapped labor market for transformative workplaces.

Self-Declaration: Your Private Gateway to Opportunity: The video thoughtfully educates job seekers on the powerful benefits of self-declaring their identity, from receiving targeted job alerts to accessing crucial funding and support programs. Crucially, Magnet reinforces trust by assuring users their self-declaration remains confidential, never visible to employers or the platform itself.

Animating a Truly Diverse and Connected Workforce: Through clean vector graphics and synchronized on-screen text, complex concepts around diversity (Newcomers, Persons with Disability, Women, LGBTQ+, Indigenous, Visible Minorities) are presented clearly and respectfully. This visual storytelling not only informs but also inspires, showcasing Magnet's role in building a more inclusive and interconnected Canadian workforce.

What We Can Learn

Visualizing complex data insights makes information more digestible boosting viewer retention by 95 percent.

27. Valid User onboarding animation

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Duration : 2 minutes and 28 seconds

eSIM digital onboarding animation for Valid transforms the often-complex process of mobile connectivity into a seamless, user-centric journey. Through the engaging narrative of a young professional navigating the city, the video vividly illustrates how Valid's Individual QR eSIM activation allows for instant, self-service plan purchases, empowering both consumers and mobile operators with unprecedented flexibility and efficiency.

Why It Stands Out:

Instantly Connected: Valid's Seamless eSIM Activation: The animation masterfully demystifies eSIM onboarding, using clear, dynamic mobile UI simulations to showcase effortless digital identity verification and instant QR code activation. This visual clarity eliminates traditional friction, presenting Valid's solution as a modern, hassle-free path to connectivity.

Empowering Choice: The "Try & Buy" User Journey: Following Mark's relatable journey, the video highlights a unique "Try & Buy" eSIM plan, allowing users to test service quality before committing. This strategic feature, coupled with the smooth 2D animation, builds user confidence and positions Valid as a brand focused on customer empowerment and satisfaction.

* Streamlining Acquisition: Digital Onboarding for Mobile Operators: Beyond the user experience, this video effectively communicates the strategic advantage for mobile operators. It demonstrates how Valid's simplified, self-service digital onboarding process can attract new customers like Mark, facilitating efficient customer acquisition and enhancing their overall digital transformation strategy.

What We Can Learn

Visualizing complex data powerfully engages professional audiences increasing topic retention by over 15 percent.

28. Moogsoft Software Onboarding Animation

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Duration : 1 minute and 58 seconds

2D software onboarding animation for Moogsoft masterfully deconstructs the overwhelming challenge of IT alert fatigue, articulating its central thesis: simplifying complex operational data into actionable intelligence. Through dynamic data visualization and seamless UI animation, it transforms chaotic, disparate alerts into unified, clear insights, driving rapid user engagement and operational efficiency.

Why It Stands Out:

Engineering Clarity: Transforming Complex Alerts with Intuitive Visuals: The animation excels at visually abstracting and then simplifying the deluge of IT data. It uses engaging 2D motion graphics and strategic color coding to show countless scattered alerts converging into concise, color-coded insights, demonstrating Moogsoft's intelligent correlation and drastically reducing alert fatigue for users.

Empowering IT Teams: Bridging Data Overload with Strategic Solutions: Moogsoft is positioned as the essential solution that empowers IT operations and SREs. The narrative arc moves from visual chaos to organized control, showing how the platform transforms raw data into actionable intelligence, allowing teams to gain unparalleled clarity and accelerate incident management.

* Polished Production Elevates Software Solutions and Brand Authority: The high-caliber 2D animation and modern motion graphics communicate Moogsoft's sophistication and reliability. This polished production quality instills confidence, making complex operational intelligence appear accessible and trustworthy, thereby enhancing brand perception and user adoption during onboarding.

What We Can Learn

Visualizing complex data improves understanding reducing critical errors by up to 30 percent.

29. LGIM Animated employee onboarding

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Duration : 1 minute and 58 seconds

This 2D animated employee onboarding video for LGIM transcends conventional introductions, strategically transforming new hires into purpose-driven contributors from day one. It orchestrates a compelling narrative through empathetic character animation, fluid visual metaphors, and a warm, guiding voiceover, expertly clarifying LGIM's complex corporate values and demonstrating how individual contributions drive collective impact within the organization.

Why It Stands Out:

Animating Purpose Connecting Individuals to LGIM's Mission The animation masterfully uses character-driven storytelling and abstract visual metaphors to illustrate how individual roles contribute to LGIM's overarching purpose, cultivating a profound sense of shared mission and emotional investment in the brand.

Clarity in Motion Visualizing LGIM's Complex World Complex financial concepts and corporate culture are demystified through dynamic 2D animation and seamless transitions. This ensures new LGIM employees effortlessly grasp the companys ethos, fostering clear understanding and preparedness.

Empathetic Onboarding Guiding New Talent with Relatable Storytelling** The video adopts a profoundly human-centric approach, utilizing relatable characters and a supportive tone to craft a welcoming and empowering experience. This builds immediate confidence and proactive engagement for LGIM's new talent.

What We Can Learn

Visuals showing expert teams handling complexity build viewer confidence in operations.

30. VISA Visual instruction video

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Duration : 1 minute and 58 seconds

2D animated financial instruction videos like this one for VISA masterfully simplify complex transaction processes. Through polished motion graphics, engaging character animation, and an authoritative narration, it guides users confidently through digital payment steps and security protocols, fostering a deep sense of brand trust and user empowerment.

Why It Stands Out:

Translating Financial Complexity into Visual Clarity VISA leverages expert 2D animation, animated iconography, and clear flow diagrams to transform intricate financial instructions into intuitive, step-by-step visual sequences. This meticulous information design ensures even abstract concepts become easily digestible and universally understood.

Guided Animation for Confident User Engagement The video employs a friendly, authoritative narrative voice paired with fluid character animation to create a reassuring user journey. It builds confidence by proactively addressing common user concerns, guiding them from potential uncertainty to empowered, secure engagement with their VISA services.

Seamless Branding That Builds Trust Integrated effortlessly throughout, VISA's signature brand colors and logo reinforce a consistent, trustworthy identity. This high production value and professional presentation elevate VISA beyond mere instruction, solidifying its position as a reliable and user-centric partner in financial security.

What We Can Learn

Visualizing complex technical concepts with animation increases viewer understanding by over 90 percent.

How can 2D animation enhance my onboarding experience?

2D animation transforms onboarding into engaging narratives, simplifying complex information and boosting user comprehension.

What makes a 2D onboarding animation successful?

Successful onboarding animation blends clear messaging, appealing visuals, and concise storytelling, driving user action and product adoption.

How do I develop a compelling narrative for my 2D onboarding video?

Craft a compelling narrative by focusing on user pain points, showcasing product solutions, and highlighting key benefits.

Which 2D animation style best suits my brand's onboarding needs?

Choose a 2D animation style (minimalist, explainer, character-driven) that aligns with your brand and target audience.

How can existing assets be integrated into my 2D onboarding video?

Integrate existing assets (logos, images, colors) to reinforce brand identity and create a cohesive onboarding experience.

What are essential 2D animation best practices for onboarding call-to-actions?

Effective call-to-actions use clear visuals, concise messaging, and strategic placement to guide user behavior.

Common pitfalls to avoid in 2D onboarding animation creation?

Avoid overwhelming viewers with excessive information or complex animations. Keep it concise, focused, and user-friendly.

How can I tailor successful 2D onboarding videos to my company?

Tailor onboarding videos with brand-specific visuals, messaging, and tone for a personalized experience.

Can 2D animation simplify complex concepts in my onboarding?

2D animation simplifies complex concepts through visual metaphors, step-by-step demonstrations, and engaging narratives.

How can a 2D onboarding video optimize my marketing funnel?

Onboarding videos optimize marketing funnels by engaging prospects, showcasing product value, and guiding them towards conversion.

Making my 2D onboarding animation memorable? Best strategies?

Memorable animations employ unique visuals, catchy music, and a clear message, leaving a lasting impression.

How can 2D animation showcase product features during onboarding?

Showcase product features with dynamic demonstrations, highlighting key functionalities and benefits.

How do leading companies leverage 2D onboarding animation for user retention?

Leading companies use 2D onboarding animation to improve user retention by providing engaging, informative experiences.

What tone and style best suits my 2D onboarding animation?

The ideal tone and style depend on your brand and target audience. Consider playful, professional, or informative approaches.

How can 2D animation communicate my product's value during onboarding?

Communicate product value by visually demonstrating benefits, addressing user pain points, and showcasing unique selling propositions. Typical pricing for a 60-second 2D animated onboarding video ranges from $1000-$6000 depending on complexity, with a turnaround time of 3-8 weeks.


Data-Driven Design for User Onboarding Animation


Understanding user behavior is paramount for crafting effective digital experiences. They recognize that simply creating content isn't enough; true impact comes from understanding how viewers interact with it and letting those insights shape the creative process. This data-driven approach moves beyond intuition, rooting design choices in tangible evidence of what resonates and what causes friction during the initial user journey.

They leverage various data points to diagnose issues and refine their visual storytelling. This includes tracking where viewers drop off, which sections are rewatched, and how feature engagement changes after viewing. These metrics provide a clear picture of comprehension gaps or areas where the animation might be confusing. For instance, a high drop-off rate at a specific point signals a need to simplify that particular step or explanation.

Furthermore, they gather qualitative feedback and conduct user testing sessions. Observing how actual new users navigate the product after watching the video reveals subtle points of confusion that data metrics alone might miss. This direct feedback is invaluable for pinpointing exactly which visual cues, pacing issues, or explanatory details need adjustment. They employ these insights to iterate on video design, ensuring it directly addresses user needs and improves the learning curve.

  • Employ visual cues like highlights and arrows to guide user focus effectively, informed by observations of where users look or struggle in the interface.

  • Break complex processes into short, distinct animated scenes chunking information for easier processing and retention, based on cognitive load principles.

  • Ensure accessibility through clear typography, sufficient contrast, and mandatory closed captions catering to diverse viewing preferences and needs.

  • Integrate user psychology principles subtly to enhance engagement and build trust, making the onboarding process feel more approachable.


  • By continuously analyzing performance data, gathering user feedback, and conducting testing, they refine their approach. This commitment to iterative design ensures that a 2D Animated Onboarding Video isn't just visually appealing, but a powerful, optimized tool for successful user adoption and retention.


    Why Advids for 2D Animated Onboarding Video?


    At Advids, we create exceptional 2D animated onboarding videos that deliver results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into a compelling and effective onboarding experience.

    Transforming Onboarding with Engaging Animation:

    Customized 2D Animated Onboarding Video Solutions: We tailor each project, whether explainer videos or character animations, to reflect your brand, style, and target audience for seamless onboarding.
    Creative Storytelling for Onboarding: Our animators and storytellers craft narratives that resonate with new users, making onboarding engaging and informative.
    Cutting-Edge 2D Onboarding Video Technology: We use the latest software and techniques to create visually stunning onboarding videos that leave a lasting impression.

    Experience and Trust:

    12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of effective 2D animation, including over 320 successful onboarding video projects.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise for their animated storytelling, including impactful onboarding solutions.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent and dedication to client satisfaction.

    A Collaborative Approach to Onboarding:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision for the perfect onboarding experience is brought to life.
    Strategic Communication: We prioritize understanding your onboarding needs, target audience, and brand identity to create truly effective 2D animated onboarding videos.


    Ready to unlock the potential of 2D Animated Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a 2D Animated Onboarding Video?


    A 2D animated onboarding video is a short, engaging video that uses animation to guide users through the process of using a product or service. It's a modern alternative to traditional onboarding methods, offering a more memorable and enjoyable experience for users.

    2D animated onboarding videos are used in various scenarios, including product introductions, feature demonstrations, user tutorials, and customer support. They can be used to explain complex concepts, showcase product functionalities, and provide step-by-step instructions, all while keeping users engaged and entertained.


    What do top 2D Animated Onboarding Videos have in common?


    Mastering 2D animated onboarding videos requires a strategic approach to design and storytelling.

    Ideal User Profile - Craft personas reflecting your ideal users' needs and motivations.

    • visual narrative structure - Employ a clear beginning, middle, and end to guide viewers.
    • user journey map - Visually map the user's flow, highlighting key interaction points.
    • core functionality highlights - Showcase features through concise, impactful demonstrations.
    • Pain Point & Solution - Illustrate the problem and solution with relatable scenarios.
    • Character Design & Style - Use consistent character design to build brand recognition.
    • Interface Mockups - Use high-fidelity mockups to accurately represent the app's look.
    • Engagement Strategy - Use clear, concise CTAs that guide viewers to the next step.
    • Art Direction - Maintain a consistent visual language throughout the video.
    • Animation Techniques - Use animation to emphasize key information and maintain interest.


    What makes 2D Animated Onboarding Videos effective?


    A captivating 2D animated onboarding video is a powerful tool for engaging users and improving product adoption. The effectiveness of these videos is driven by their ability to simplify complex information, create a memorable experience, and foster a positive connection with the brand.

    A key element in creating engaging 2D animated onboarding videos is to design them to be visually appealing and easy to understand. The use of animation, vibrant colors, and engaging characters can make the onboarding process more enjoyable and memorable for users.

    Methods for creating effective 2D animated onboarding videos include using clear and concise language, incorporating interactive elements, and tailoring the content to the specific needs of the target audience. This approach ensures that the information is relevant, engaging, and easily digestible, leading to improved comprehension and user satisfaction.


    How long should your 2D Animated Onboarding Video be?


    Optimize 2D animated onboarding video length for maximum impact by aligning style, content, and target audience.

    Pre-production Considerations for Determining Video Length:

    • What's the core message for each style?
    • Who's the ideal viewer for this video?
    • How many key features need showing?
    • Does the style match the product?
    • What platform dictates the length?
    • Which style best suits the brand?
    • What's the desired user journey?

    2D animated onboarding video length guide

    2D Animated Onboarding TypesVideo LengthUse CaseFunnel
    Flat Design30-45 secondsIdeal for showcasing app features cleanly, emphasizing UI/UX simplicity and clarityAwareness/Consideration
    Cartoon Style45-60 secondsEngaging for complex products, explaining processes with charming charactersConsideration/Decision
    Whiteboard Animation1-1.5 minutesBest for explaining complex concepts step-by-step, building trust and authorityConsideration/Conversion
    Kinetic Typography15-30 secondsPerfect for highlighting key features and benefits concisely, creating impactAwareness/Interest
    Minimalist Style20-40 secondsSuits modern brands, focusing on core value propositions with clean aestheticsAwareness/Consideration


    How to create 2D Animated Onboarding Videos?


    Mastering 2D animated onboarding videos requires a strategic approach, focusing on clear communication and user engagement from the initial concept to final delivery.

    * Define Objectives - Focus on specific, measurable goals to track video effectiveness.

    • Audience Research - Tailor the video's tone and complexity to the audience's understanding.
    • Content Strategy - Prioritize key features and benefits to avoid overwhelming the user.
    • Storyboard Creation - Use clear visuals to guide the animation process and maintain consistency.
    • Script Writing - Employ concise language and avoid jargon to ensure easy comprehension.
    • Character Design - Use relatable characters to build emotional connection and engagement.
    • animation style - Select a style that enhances the video's message and brand identity.
    • Voice Recording - Use a professional voice actor to maintain a consistent tone and quality.
    • Post-Production Edit - Ensure smooth transitions and clear visuals for a professional finish.
    • Video Optimization - optimize for different platforms to maximize reach and engagement.


    How to Use Onboarding Videos to Improve User Retention


    User retention is key for any successful product. Onboarding videos play a crucial role in guiding new users, reducing churn, and fostering long-term engagement. Let's explore how we can leverage these videos to maximize their impact on user retention. We'll move beyond the basics and delve into actionable strategies that truly make a difference.

    Think of your onboarding video as a personalized welcome mat. It's the first impression, setting the stage for the entire user experience. By tailoring video content to specific user segments, we address individual needs and create a more resonant experience. Imagine a software onboarding process transformed by examples of onboarding animation for software, guiding users through complex features with ease. Similarly, animated product tutorials can turn potentially tedious learning experiences into engaging explorations.

    Let's explore some compelling 2D animated onboarding video examples that demonstrate effective user retention strategies.

    • Highlight key product features that directly address user pain points. Showcase the value your product brings by solving real problems. product demo animation can bring your product to life, showcasing its capabilities in a captivating way.
    • craft a concise narrative with a clear beginning, middle, and end. Respect users' time and keep them engaged with a focused storyline.
    • Incorporate interactive elements like quizzes or clickable buttons to transform passive viewers into active participants. This boosts engagement and reinforces learning.
    • End with a clear call to action, guiding users towards the next step in their journey. Whether it's exploring a specific feature or joining a community forum, provide a clear path forward.

    By implementing these strategies, we transform onboarding videos from simple introductions into powerful tools for user retention. Remember, a well-crafted onboarding video is an investment in your users' success and, ultimately, the growth of your product.


    Measuring the Effectiveness of Onboarding Animations


    Having explored 2D animation styles, let's discuss measuring their effectiveness. Understanding how your onboarding animations perform is crucial for optimizing user engagement and retention. Analyzing metrics provides valuable insights into user behavior and video impact. A compelling welcome video animation sets the stage for a positive user experience, significantly impacting long-term engagement.

    Onboarding video animation case studies often highlight the importance of data-driven optimization. Let's explore key metrics and strategies to gauge the impact of your videos, applying onboarding video animation best practices for optimal results.

    • Completion Rate and Play Rate: A high completion rate suggests engaging content, while a low play rate might indicate discoverability issues. Consider promoting your video more prominently if play rates are low.
    • engagement and conversions : Likes, shares, and comments reflect audience interest. Strong conversion rates demonstrate the video's effectiveness in driving desired actions. If conversions are low, revisit your call to action.
    • User Feedback and A/B testing : Direct feedback provides valuable insights. A/B testing different versions helps identify what resonates best with your audience. Use feedback to refine your approach.
    • Feature Engagement and Support Tickets: Track how users interact with features after watching the video. A decrease in support requests indicates improved user comprehension . If feature engagement is low, consider highlighting key features more effectively.

    By analyzing these metrics, we can continually refine our videos for optimal performance, fostering user retention and product success.


    Using Data to Inform Onboarding Video Design


    Let's explore how data empowers us to create truly effective onboarding experiences. Data isn't just numbers; it's the voice of our users, guiding us to craft videos that resonate and retain. Exploring onboarding animation video examples reveals how data-driven insights can transform a simple introduction into a captivating user experience. For SaaS products, onboarding video animation is crucial. Analyzing SaaS onboarding animation examples highlights the importance of data in showcasing complex features effectively.

    Effective onboarding video animation goes beyond aesthetics. Data helps us understand what resonates with users and drives conversions. Software onboarding animation can be particularly challenging. Data-driven insights help us tailor the experience to specific user roles and needs, ensuring a smooth and successful onboarding journey.

    • By tracking video completion rates, we can pinpoint moments where viewers lose interest and refine our storytelling to keep them engaged.
    • A/B testing different video versions reveals what truly works, leading to more effective calls to action and higher conversion rates.
    • Gathering user feedback through surveys and comments provides invaluable insights into user preferences and pain points, allowing us to create more targeted and relevant content.
    • Analyzing website analytics helps us understand user behavior after watching the video, revealing its impact on their journey and identifying areas for improvement.

    By leveraging data, we transform onboarding videos from simple introductions into powerful tools for user retention. Data-driven design empowers us to create personalized, engaging, and ultimately, more effective onboarding experiences that drive user success and product growth.


    Optimizing Onboarding Videos for Different Platforms


    Let's dive into tailoring our 2D animated onboarding videos for various platforms. Remember, a one-size-fits-all approach won't cut it. Each platform has its own unique audience, technical requirements, and best practices. Think of it like choosing the right outfit for different occasions – you wouldn't wear a suit to the beach!

    We've covered the basics, now let's get platform-specific. Imagine showcasing top onboarding animation video examples tailored to each platform's audience. This targeted approach resonates more effectively and boosts engagement.

    • Platform-Specific Length: TikTok thrives on short, snappy content. Aim for under 60 seconds. YouTube, however, allows for more in-depth explorations. Consider videos up to 2 minutes.
    • Aspect Ratio & Mobile-First: Vertical video (9:16) reigns supreme on mobile-first platforms like Instagram Stories. Think mobile-first, ensuring clear visuals and concise messaging, especially for animated user interface walkthroughs.
    • Captions & Accessibility: Captions aren't just for accessibility; they boost SEO and cater to viewers watching without sound. 2D animation onboarding video samples can demonstrate effective accessibility features.
    • Calls to Action & Platform Nuances: Tailor your calls to action to platform functionality . "Swipe up" on Instagram, "Visit our website" on YouTube. Consider platform-specific content and adjust accordingly.

    Optimizing for different platforms isn't just a technical checklist; it's about connecting with your audience where they are. By tailoring our approach, we maximize engagement and drive results.


    Leveraging Onboarding Videos for Employee Training


    Let's shift our focus from customer onboarding to another crucial area: employee training. Traditional training methods can be dry and ineffective. But what if we could transform learning into an engaging experience? 2D animated videos offer a powerful solution, making training more effective, efficient, and enjoyable.

    Imagine new hires mastering complex software in minutes, thanks to an engaging 2D animated explainer video for onboarding. Picture employees excitedly sharing instructional animation videos that simplify once-daunting procedures. This is the power of animation in employee training.

    We can achieve this by crafting videos tailored to specific training needs. For instance, animated explainer video onboarding examples can demonstrate best practices in action. Borrowing techniques from app onboarding animation, we can create interactive modules that let employees practice new skills.

    • Craft concise narratives that respect employees' time.
    • Use relatable characters to build connections and enhance understanding.
    • Track video completion rates and gather feedback to continuously improve.
    • Integrate videos into your LMS for easy access and streamlined learning .

    By implementing these strategies, we transform training from a chore into an opportunity for growth. A well-crafted animated video isn't just training; it's an investment in your team's success.

    Author & Editor Bio

    Author Jai Ghosh

    A video producer with a passion for creating compelling video narratives, Jai Ghosh brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.