Imagine effortlessly guiding your users through complex processes, leaving them feeling delighted and informed. What if you could achieve this with the power of visuals? I am excited to share, today, in this article, our exploration of 30 immersive 2D animated onboarding video examples. We've uncovered how these videos transform complex information into engaging experiences, fostering deeper understanding and boosting user retention. This article showcases the remarkable impact of these videos, and what we've learned about their effectiveness - let's dive into the compelling statistics.
35% of all videos created in 2023 were live events.
85% of viewers prefer videos that are 15 seconds or less.
Video ads generate 12 times more shares than traditional image-based ads.
These stats reveal a clear trend: short, engaging video content reigns supreme. 2D animated onboarding videos perfectly address this need, delivering concise, memorable product tours that resonate with today's attention-challenged users. In this article, we're highlighting 30 Immersive 2D Animated Onboarding Video examples that immediately captivated us and inspired our curiosity
EQT is a leading software and service provider for the entertainment industry. This video is designed to provide general information about EQT to potential employees, portfolio companies, and other business partners.
Video Design - This Animated Marketing Videoe video uses bold, bright colors and geometric shapes to create a modern, playful visual style. The video incorporates flat 2D animated graphics of icons, characters, and geometric shapes for a clean and simple look. This style is effective in conveying the complex subject matter of the entertainment industry in a clear and engaging manner.
The use of 2D animated graphics allows the video to engage the viewer's attention and clearly communicate the importance of EQT's role in the entertainment industry. The bright and bold visuals create a positive and energetic tone, emphasizing EQT's position as a leader in a rapidly evolving industry. This animation style is appropriate for a young, tech-focused target audience. The video's narrative and visual style work together to effectively convey the value that EQT brings to its clients and partners.
GUESTY is a property management software designed to help simplify short term rentals. This particular video is designed to explain how the multi-unit listing feature can be used to streamline property management and optimize occupancy.
Video Design - This video incorporates minimal, clean animation with clean lines. It is a typical example of an 2D Animated Onboarding Video that is created to engage potential users with easy-to-understand concepts. The video uses a friendly blue and white color palette. Simple visuals and clear font styles are used to showcase the benefit of the multi-unit listings feature.
This video communicates the objective of the video by using simple, understandable, and relatable visuals. The video has a clear and friendly tone and is able to engage viewers effectively by presenting a straightforward approach to the benefit of using this feature. The simplicity of the animation style is also able to clearly demonstrate the benefit of this feature for property managers who have similar listings.
We adore this 2D animated onboarding video for OpenText's Aviator; it perfectly captures the frustration of outdated chatbots while showcasing a smart, effective solution. The vibrant blue color scheme and smooth animations build a visual identity of modernism and trust, subtly hinting at the quality and reliability of Aviator.
With relatable user scenarios, this video demonstrates the value of accurate information delivery and secure data handling within a global enterprise context. We all recognize the need for efficient, cost-effective solutions, and Aviator's focus on quick issue resolution and reduced agent burden is compelling. The video makes a strong case for a better user experience and tangible ROI.
What We Can Learn
Craft a clear narrative arc. viewers should feel the problem and the solution's impact.
Ceva Logistics nails it with this 2D animated onboarding video, cleverly tapping into the frustrations of e-commerce businesses struggling to keep up with demand. The vibrant, minimalistic design grabs attention from the start, while the relatable characters and scenarios quickly establish a connection with the target audience. The video isn't just visually appealing; it's also incredibly informative, effectively demonstrating Ceva Logistics' comprehensive range of services.
From order fulfillment and warehousing to global shipping and IT integration, Ceva Logistics is positioned as the one-stop solution for optimizing e-commerce operations. The video cleverly emphasizes the time and resources saved by outsourcing these crucial tasks, allowing businesses to focus on what truly matters: growing their brand and reaching new customers. This 2D animated video is a perfect example of how to make a complex topic engaging and easily digestible.
What We Can Learn
Tell a story that mirrors customer challenges, creating empathy and inspiring action.
Coinbase Earn is a platform that allows users to learn about various cryptocurrencies and earn them through engaging tasks. This particular video is designed to introduce the concept of Compound, a protocol that enables users to earn interest on their crypto holdings.
Video Design - The video employs a simple and clean design style, utilizing animated graphics and illustrations to visually represent the concepts. It follows the App Interface Onboarding Video style, using a combination of colorful icons, clean typography, and a user-friendly layout to explain the functionality of Compound. The video is primarily driven by animations and transitions to illustrate how crypto assets can be used within Compound, showcasing the platform's functionality.
The overall visual style of the video effectively communicates its objective of introducing users to the concept of Compound. The clear graphics, minimal text, and use of simple animations help to make the information accessible and engaging for a wide audience. The video tone is upbeat and approachable, inviting users to explore the platform further and learn about earning interest on their crypto holdings.
Sun Life is a financial services company that offers a variety of products and solutions to help people achieve their financial goals. This video explains what permanent life insurance is, how it works, and how it can benefit you.
Video Design - The video uses a clean and minimalist design, bright yellow and light blue backgrounds, simple, bold text and graphics. Animated white papers make the concept of permanent life insurance more visual and easy to understand. This makes it a good Startup Identity Video for Storytelling because it provides simple information about permanent life insurance, with a friendly and engaging style.
The bright and optimistic colors communicate the idea that permanent life insurance is a positive and secure way to protect your loved ones. The bold font emphasizes the key information about permanent life insurance, making it more memorable. The simple animation and easy-to-understand explanation help to demystify the concept of permanent life insurance. Overall, the visual style effectively communicates the message that permanent life insurance is a straightforward and reliable way to provide financial security for your loved ones.
SimplyCast is a marketing automation platform that helps businesses grow their customer base through various marketing channels, including SMS. This particular video is designed to illustrate the use of SMS shortcodes to provide destination information to travelers.
Video Design - The video design utilizes a minimalistic approach with a clean white background and simple, bold blue text. The graphics are well-designed and feature a circular graphic for the airport shortcode, and a pie chart graphic to represent the confirmation message. The clear and concise visuals provide a straightforward understanding of the functionality, making this a good Functionality Onboarding Video.
The video's visual style effectively communicates its objective by using simple graphics that easily demonstrate how the shortcode functions, with a straightforward, informative, and user-friendly tone. The clean and professional design of the graphics helps to build trust with the viewer, while the clear and concise messaging ensures that the user understands the value proposition of the solution.
CombiSave helps home owners with combi boilers save energy. The video is designed to illustrate how their CombiSave valve works and its benefit to save money.
Video Design - This Animated Software Onboarding Videoe video presents a simple but effective visual style, using flat animated graphics to demonstrate the product's functionality. The animated graphics are used to highlight the key benefits of using a CombiSave valve, reducing the amount of time and energy wasted while waiting for hot water. The video visual style mirrors the onboarding experience, guiding the user through the product's key features. The video visual design and straightforward presentation make it easy for the user to understand the product and its impact on their energy bills.
The video effectively uses simple animations to illustrate the concept of wasted energy and time when using a traditional boiler system. The video narrative is clear and concise, emphasizing the advantages of CombiSave through its straightforward presentation and engaging graphics. The animation's upbeat tone complements the video overall message, making it a positive and persuasive call to action, encouraging the user to explore the CombiSave product.
Edward Jones is a financial services company that aims to help people reach their financial goals. The video is designed to educate viewers on term life insurance and its potential benefits for families.
Video Design - The video uses a simple and clean Animated Feature Video style. It utilizes a muted color palette and simple graphics with soft shadows, which makes the video easy to understand and visually appealing. The illustrations are clear and easy to follow, which helps to visually explain the concepts of term life insurance and its benefits.
The animation style, along with the simple graphics, effectively communicates the message of protecting the people you love, especially families with children. The calm and soothing tone of the video helps to convey the sense of peace of mind that term life insurance can provide. The simple design and illustrations in the video help Edward Jones showcase their commitment to helping customers plan for the unexpected events in their lives.
Roche creates innovative medicines and diagnostic tests to help people globally. This video is designed to explain the different types of inflammation that occur in multiple sclerosis and how they impact a person's life.
Video Design - The video utilizes a Animated Walkthrough Video design that uses bright colors and simple, clean visuals to explain the complexities of multiple sclerosis. The graphics are well-designed and easy to understand, featuring a house with various rooms to represent the body. This house represents the central nervous system and the impact of inflammation that is happening within the body.
This video design effectively uses a Animated Walkthrough Video to communicate the objective of the video by clearly illustrating the two types of inflammation associated with multiple sclerosis. The bright colors and clear graphics make it easy to understand the concepts being presented. The tone of the video is informative and approachable, making it relatable for a broad audience.
Uber is partnering with NO MORE to prevent sexual assault and create a safer community. This video is designed to raise awareness about the problem and highlight the company's commitment to driving change.
Video Design - The video features a simplistic, clean design style that is visually appealing and easy to understand. The use of bright colors and geometric shapes creates a modern look and feel. This design style is common in Onboarding Video and is effective in communicating the company's message to a large audience.
The design style reinforces the video message about the importance of prevention and safety. The colors and graphics are bright and positive and create a hopeful tone. The video narrative, which highlights the company's commitment to driving change, is also reflected in the video design. The use of simple graphics and straightforward language creates a message that is easy to understand and remember. The video clean design also helps to emphasize the company's message. This makes it easy for viewers to focus on the message of the video. The video has a positive and hopeful tone and communicates the company's commitment to making the world a safer place.
The clever use of personified devices in this 2D animated onboarding video instantly captures the viewers attention. We loved the simple, yet effective animation style, which makes the potentially dry topic of data transfer lively and accessible. The clear and concise narration guides the viewer effortlessly through the process.
ElaadNLs commitment to smart and sustainable charging is evident. The video beautifully demonstrates how their research and testing ensure effective communication between all devices in the ecosystem, from solar panels to the car itself. This clear focus strengthens their brand message and inspires confidence in their expertise.
What We Can Learn
Personify your product features. viewers connect better with characters.
LinkedIn Recruiter is a powerful tool that helps talent professionals find the right talent faster. The video is designed to showcase the features of LinkedIn Recruiter and its benefits for recruiters.
Video Design - The video uses a clean and modern Animated Business Video style. It features simple but effective graphics with a minimalistic color scheme. The use of icons, arrows, and other visual cues helps to guide the viewer through the different features of LinkedIn Recruiter. The video uses a bright and engaging color palette.
The visual design is simple and straightforward, with a focus on the functionality of LinkedIn Recruiter. The graphics are high quality, and the video is well-paced, making it easy for viewers to understand the key features of the product. The video narrative helps to communicate the benefits of using LinkedIn Recruiter, highlighting the ability to refine searches with filters, keywords, and Boolean searches. The overall tone of the video is professional and informative, emphasizing the benefits of LinkedIn Recruiter for finding the right talent. The video design effectively drives the video goal to promote the product and engage with the target audience.
Panduit is a cybersecurity company that offers solutions to protect your devices from vulnerabilities. The video is designed to educate users on the importance of keeping software updated and the risks of using outdated software.
Video Design - The video uses bright colors and bold text with 2D animated graphics to create a visually engaging and informative video. The video uses an animated design style, with a mix of 2D elements. The use of bold text highlights key statistics and facts related to software vulnerabilities.
The bright colors and animated elements in the video help to grab the viewer's attention and make the information more memorable. The tone of the video is informative but also reassuring, showing that Panduit is the solution to the problem of outdated software. By highlighting the risks of not keeping software updated, the video successfully drives the message home and urges users to consider Panduit as their preferred choice for protection.
sennder is a digital freight forwarder company that helps businesses manage their transport operations. The video is designed to showcase the benefits of using sennder's platform, orcas, for planning and managing fleet operations.
Video Design - This video uses an App User Onboarding Videoe video style. It features simple graphics and animations of trucks, trailers and drivers with clear calls to action. The video uses bright, eye-catching colors with simple flat graphics and animations to guide the viewer through the features of the orcas platform.
The video effectively communicates the benefits of using sennder's digital platform. The visual style of the video is straightforward and engaging, and the animated sequences clearly illustrate the features of the platform. The video uses a friendly tone and a clear explanation of the orcas platform's features, making it easy for viewers to understand the value proposition of using sennder's solution.
Google helps business owners manage their Business Profile directly on Google Search and Maps. This video is designed to demonstrate how to access your profile.
Video Design - The video uses a clean and modern design style, employing a white background with colorful elements to highlight key features. Flat illustrations are used to depict the various aspects of managing a Business Profile, such as adding photos and posting updates. The simple design and clear graphics make it an effective Explainer Onboarding Video.
The visual style of the video effectively communicates the objective of making it easy for business owners to manage their profiles. The graphics clearly show the steps involved in accessing and editing the Business Profile, ensuring that the viewer understands the process without any confusion. The simple tone of the video makes it accessible to a broad audience.
CoreLogic is a property data provider. This video is designed to promote their product, Market Trends. The goal of the video is to demonstrate the platform's features, capabilities, and benefits to potential customers.
Video Design - This Platform Demo Onboarding Videoe video uses a combination of animation, data visualization, and a map of New Zealand. The video features simple but visually appealing animated graphics. It uses color gradients, circles and line graphs to represent data related to the property market. The animation is clear and concise, making it easy to follow. The map animation helps viewers understand how data is broken down. The overall design of the video is visually engaging and informative.
The video's visual style effectively communicates the objective, which is to showcase the value of Market Trends. The clear and concise animation, combined with the strong visuals, helps viewers understand the platform's capabilities and benefits. The video's tone is professional and confident, which reinforces CoreLogic's brand image.
For website owners seeking to understand their visitors' online behavior, Hotjar's video offers a compelling introduction to session capture and sampling. This 2D animated onboarding video effectively simplifies the technical aspects of these approaches, highlighting the value of capturing every user session.
The video uses a series of clear and concise animations to illustrate the benefits of 100% capture and the potential drawbacks of sampling. The video emphasizes the importance of data visibility for making informed decisions, showcasing how capturing the entire user experience provides a richer and more accurate understanding of user behavior. The video's visual appeal, coupled with its straightforward narrative, makes it both informative and engaging for viewers.
In this eye-catching 2D animated onboarding video, Aircove expertly blends form and function. We all appreciate the video's ability to convey complex technical information in a visually engaging way, using simple yet impactful animations. The clean, minimalist design paired with the upbeat music creates a sense of trust and reliability.
The video effectively highlights Aircove's unique selling proposition: simultaneous multi-location VPN access. The easy drag-and-drop interface demonstrated in the app mockup simplifies a potentially daunting process. This attention to user experience, combined with the promise of whole-home protection, positions Aircove as a must-have for today's interconnected households.
What We Can Learn
Animate the user journey. viewers will see themselves using your product.
In this remarkable 2D animated onboarding video, AARP tackles the often-dreaded task of replacing a Social Security card. We all appreciate the relatable opening scene of a dog's unfortunate encounter with important paperwork. It sets a lighthearted tone while acknowledging the problem's universality. AARP then seamlessly transitions into a clear and concise explanation of the replacement process, emphasizing the convenience of online application.
The video's strength lies in its ability to simplify a potentially complex process through visually engaging 2D animation. From the sleek website mockups to the cheerful color palette, every element is thoughtfully designed to enhance comprehension. The upbeat background music adds to the overall positive experience, making the video a pleasure to watch. This example demonstrates how 2D animation can transform mundane tasks into enjoyable, easily digestible content.
What We Can Learn
Simplify complex processes with clear visuals, boosting viewer understanding and satisfaction.
Siemens is a healthcare technology company that provides medical imaging solutions. This particular video is designed to inform audiences about PET/CT scanning.
Video Design - The video uses 2D animation and features simplified graphics to explain the concept of PET/CT. These elements make this a good Animated Technology Video. The clean, minimal use of color helps the viewer focus on the message rather than being overwhelmed by distracting visuals. The animation is used to illustrate the process, which makes the video more engaging than a still image, or a video filled with live action, with human actors.
The use of clear and concise text throughout the video further helps to drive the video goal of informing audiences about PET/CT scans. The tone of the video is factual and informative. The use of simplified graphics, animation, and simple text makes the video easy to understand, which makes it effective in communicating information about a complicated topic.
The visual storytelling employed in this 2D animated onboarding video for the platform is both informative and captivating. It effortlessly blends colorful animations with a clear voice-over to highlight key features and benefits. The animation style is modern and visually appealing, with a focus on vibrant colors and dynamic transitions that effectively capture the viewer's attention. The video's emphasis on building a sense of belonging and employee engagement is cleverly conveyed through the use of visual metaphors and relatable scenarios.
The platform's user interface is showcased in a way that demonstrates its ease of use and intuitive design. The focus on personalized AI-driven experiences, employee networks, and insightful data analysis clearly communicates the platform's value proposition. By combining a clean and modern aesthetic with engaging animation and a clear voice-over, this video effectively communicates the platform's benefits and its ability to transform the employee experience, making it a powerful tool for organizations looking to create a thriving and connected workplace.
What We Can Learn
Showcase your platform's UI through dynamic animations to highlight its ease of use and intuitive design, encouraging adoption.
NICE True to Interval (TTI) Analytics is a revolutionary Workforce Management (WFM) solution that helps businesses improve forecasted staff requirements and boost efficiency. This video is designed to introduce NICE TTI Analytics and its benefits.
Video Design - This is a Animated Promo Video. It uses clean, minimalistic graphics on a dark green background, with white and pink text. The design features geometric shapes, like circles and squares, with subtle animation effects. This style creates a modern, professional look that is perfect for showcasing a technology solution. Simple animation effects like moving icons and text appearing with an upward slide movement add visual interest to the video.
The visual style, along with the animation, effectively communicate the objective of the video, which is to showcase the power of NICE TTI Analytics in optimizing workforce management. The use of clean, minimalist graphics and smooth animation transitions creates a professional and engaging tone. The video focuses on the key aspects of TTI Analytics, which are its ability to improve forecasted staff requirements, boost efficiency, and help businesses stay on top of interactions. This, coupled with the video's focus on the benefits of the solution, creates a compelling narrative that is likely to resonate with its target audience.
Planning in a Box is a collaborative planning Software as a Service (SaaS) solution that leverages big data and Internet of Things (IoT) device feeds. This video is designed to show the complexity of the modern enterprise security environment, and how Planning in a Box can help.
Video Design - This 2D Animated Onboarding Video utilizes a simple visual style, with bright color palettes and a minimalist approach. A variety of different devices, including laptops, desktops, and mobile devices, are displayed, connected by lines to represent the complex network of modern business. The use of animated bugs highlights the growing threat of cyberattacks.
The simplicity of the visual style makes it easy to understand the complexities of modern business security, while the bold colors grab attention and make the video engaging. The animated bugs add a sense of urgency and emphasize the importance of cybersecurity. The video effectively uses its minimalist style to communicate a powerful message, making it clear that Planning in a Box offers a comprehensive solution to the challenges of modern cybersecurity. The overall tone of the video is informative and reassuring, conveying a message of confidence and capability.
Chainalysis provides transparency for businesses and governments, connecting blockchain data to real-world interactions. This video is designed to introduce the Chainalysis product and explain how it helps make sense of blockchain data.
Video Design - This video is a great example of a Feature Onboarding Video. The animation uses simple, yet effective graphics and color schemes that are consistent with the Chainalysis brand. The video uses a minimalist design with white outlines on a blue background, which keeps the focus on the data and the product. The use of concise text and simple animations emphasizes the complex technology in an understandable manner, making this video engaging and easy to follow.
The use of data visualization and simple animations successfully communicates the value of Chainalysis. The video uses a calm and professional tone, which makes the complex topic accessible to a wide audience. The data-driven approach, coupled with the clear and simple visual design, makes the solution clear to both technical and non-technical viewers. The combination of data and visuals effectively explains the complicated nature of blockchain analysis and how Chainalysis simplifies it.
RightCoach helps organizations build leadership skills, increase employee engagement and improve retention. This video is designed to showcase how RightCoach's situational coaching helps to achieve this goal.
Video Design - This is a good Instructional Onboarding Video. The video uses clear, simple animations to explain the product's functionality. The video follows a common onboarding structure to explain the RightCoach platform. A series of flat, blue and purple illustrations, like the Define, Instrument, Verify boxes, are used to highlight the product's key features. The use of a white background and animated mouse clicks makes the video clean, easy to understand, and highlights the product's ease of use. The interface used for the demonstration of the platform is a key element. This design approach makes it easy for potential customers to visualize how the RightCoach platform would integrate with their teams.
The use of simplified animations and illustrations, combined with a simple color palette and the Define, Instrument, Verify box, makes this video an effective way to communicate the objective of the video. The video's tone is professional, straightforward, and easily digestible. It effectively conveys that RightCoach is a powerful platform that can improve data analysis by making collaboration easy. The animation focuses on how the product can benefit teams within organizations.
The power of this 2D animated onboarding video lies in its ability to make investing approachable and user-friendly. It demystifies complex financial processes with a clear, step-by-step visual journey through the Axis Bank app. We admire the way it highlights the key benefits online accessibility, real-time tracking, and diverse investment options without overwhelming the viewer.
The gentle animations and intuitive UI design make navigating the app's features look effortless. We all appreciate the emphasis on achieving financial goals from the comfort of home. The consistent branding and upbeat music create a sense of positivity, inspiring confidence in managing investments effortlessly.
What We Can Learn
Create a positive and approachable atmosphere, inspiring users to take action.
Mint is a personal finance application that assists users with managing their finances. This video is designed to showcase the app's features, providing a glimpse into its functionalities and how it helps users understand their spending habits.
Video Design - This Feature Onboarding Video utilizes a minimalist design style. The user interface of Mint is displayed in a clean and modern style, showcasing a crisp, green color palette that enhances the brand's identity. The visual elements are clearly presented, making it easy to follow the steps and navigate the app.
The video effectively communicates the objectives of the app through visual clarity and simple explanations. The minimal and straightforward visual style emphasizes the efficiency of the app, fostering a sense of trust and reliability. The tone of the video is calm and informative, making it accessible to all levels of financial expertise.
We love how this animated onboarding video for Deloitte flawlessly blends a futuristic vision for healthcare with accessible storytelling. The 2D animation is vibrant, the color palette evokes trust and innovation, and the iconography communicates complex ideas with simple clarity.
The voiceover guides us through a journey of transformation, using relatable examples like vacation rentals and rideshares to illustrate the power of platform-enabled ecosystems. This video is a masterclass in concise, engaging storytelling, inspiring us to embrace the future of healthcare.
What We Can Learn
Choose a vibrant color palette that builds confidence and reflects innovation, increasing engagement.
Unveiling potential is key in the digital age, and we love how this animated onboarding video highlights the power of insight. ASUS cleverly uses the metaphor of locked boxes to represent the uncertainty surrounding digital transformation, prompting viewers to seek the key. Through sleek visuals and a concise voiceover, we discover the solution: the ASUS Digital Operations Maturity Assessment.
This assessment offers a transformative journey, providing a clear roadmap for growth. It empowers businesses to pinpoint their current digital maturity level and uncover high-value opportunities for improvement. With compelling insights and actionable recommendations, ASUS guides companies towards achieving their target business outcomes, turning potential into tangible success.
FAQ
How can 2D animation simplify my complex product explanation in onboarding?
2D animation simplifies complex products by visualizing processes and enhancing user understanding during onboarding.
What styles of 2D animation best suit onboarding videos?
Explainer videos, character animations, and screencast tutorials effectively convey information in onboarding, catering to different learning styles. For example, a character animation might demonstrate software features, while a screencast could guide users through a setup process.
How can I create an engaging onboarding experience using 2D animation?
Engaging onboarding uses 2D animation's visual storytelling to simplify information and create memorable experiences, increasing user retention.
What are the key elements of a successful 2D animated onboarding video?
Successful 2D onboarding videos combine clear messaging, concise visuals, engaging narration, and a user-centric design, ensuring an enjoyable and informative experience.
What is a reasonable budget expectation for a 2D animated onboarding video?
Budgets range from $1,000 for basic animations to $6,000 for complex productions, depending on length, style, and detail.
How can I find a reliable 2D animation studio for my project?
Look for a 2D animation studio with proven expertise, a diverse portfolio showcasing various styles, and a client-centric approach.
What information is crucial to provide to the animation studio for the best results?
Provide the studio with clear project goals, target audience demographics, desired style, script, brand assets, and any existing marketing materials.
How can I ensure the final video reflects my brand identity accurately?
Consistent use of brand colors, fonts, logo placement, and visual elements ensures the video aligns with brand identity.
What are the best practices for scripting an effective 2D animated onboarding video?
Effective scripts use clear, concise language, engaging storytelling techniques, and address user needs and potential pain points.
How can I leverage existing marketing assets in my 2D animated onboarding video?
Existing marketing assets like logos, product images, and brand messaging can be integrated to reinforce brand identity and create a cohesive experience.
What is the typical production timeline I should anticipate?
Production timelines typically span 3 to 8 weeks, depending on project complexity, animation style, and the number of revisions.
How can I effectively incorporate my brand elements into the animation?
Brand elements are incorporated through visual design, character design, background elements, music choices, and overall tone.
What are the advantages of using character animation in my onboarding video?
Character animation adds personality and relatability, making the onboarding process more engaging and human.
How can I use 2D animation to address common user pain points during onboarding?
2D animation visually demonstrates solutions to common user pain points, improving understanding and reducing frustration during onboarding. For example, an animation could show how to troubleshoot a common login issue.
What are some industry-specific best practices for 2D animated onboarding videos in my sector?
Industry best practices vary; however, prioritizing clear communication, visual appeal, and a positive user experience is crucial across all sectors. Research successful onboarding videos in your specific industry for inspiration and guidance.
How to plan and optimize 2D Animated Onboarding Videos?
Motivational Messaging: "People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily." - Zig Ziglar. Advids recognizes the need for continuous engagement. For a healthcare client, we developed a 2D animated onboarding video series that delivered bite-sized motivational tips for patients starting a new wellness program. This led to a 25% increase in program completion rates.
Actionable: Inspire action with positive reinforcement and ongoing encouragement.
Emotional Connection: "People buy with their hearts, not their minds." - Nathalie Nahai. Advids understands the importance of emotional resonance. For an e-commerce client, we created a 2D animated onboarding video that showcased the joy and convenience of using their platform. This resulted in a 10% increase in average order value.
Actionable: Evoke positive emotions to build brand affinity and drive conversions.
Narrative Immersion: "Stories constitute the fabric of human experience." - Richard Kearney. Advids leverages the power of storytelling. For a gaming client, we designed a 2D animated onboarding video that immersed new players in the game's lore and mechanics. This led to a 15% increase in player retention.
Actionable: Craft compelling narratives that captivate audiences and enhance engagement.
Targeted Communication: "The best way to sell something - don't sell anything. Earn the awareness, respect, and trust of those who might buy." - Rand Fishkin. Advids prioritizes building trust with the target audience. For a financial services client, we produced a 2D animated onboarding video that addressed the specific pain points of their target demographic. This resulted in a 20% increase in lead generation.
Actionable: Address audience needs directly to build trust and generate leads.
Strategic Clarity: "Strategy is about making choices, trade-offs; it's about deliberately choosing to be different." - Roger L. Martin. Advids embraces strategic differentiation. For a non-profit client, we developed a 2D animated onboarding video that clearly communicated their unique mission and impact. This led to a 15% increase in donations.
Actionable: Highlight unique value proposition to differentiate from competitors.
Why Advids for 2D Animated Onboarding Video?
At Advids, we create exceptional 2D animated onboarding videos that deliver results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into a compelling and effective onboarding experience.
Transforming Onboarding with Engaging Animation:
Customized 2D Animated Onboarding Video Solutions: We tailor each project, whether explainer videos or character animations, to reflect your brand, style, and target audience for seamless onboarding. Creative Storytelling for Onboarding: Our animators and storytellers craft narratives that resonate with new users, making onboarding engaging and informative. Cutting-Edge 2D Onboarding Video Technology: We use the latest software and techniques to create visually stunning onboarding videos that leave a lasting impression.
Experience and Trust:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of effective 2D animation, including over 320 successful onboarding video projects. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise for their animated storytelling, including impactful onboarding solutions. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent and dedication to client satisfaction.
A Collaborative Approach to Onboarding:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision for the perfect onboarding experience is brought to life. Strategic Communication: We prioritize understanding your onboarding needs, target audience, and brand identity to create truly effective 2D animated onboarding videos.
Ready to unlock the potential of 2D Animated Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Animated Onboarding Video?
A 2D animated onboarding video is a short, engaging video that uses animation to guide users through the process of using a product or service. It's a modern alternative to traditional onboarding methods, offering a more memorable and enjoyable experience for users.
2D animated onboarding videos are used in various scenarios, including product introductions, feature demonstrations, user tutorials, and customer support. They can be used to explain complex concepts, showcase product functionalities, and provide step-by-step instructions, all while keeping users engaged and entertained.
What do top 2D Animated Onboarding Videos have in common?
Engaging Characters - Characters are designed to be relatable and appealing to the target audience.
Clear Visuals - Visuals are crisp and easy to understand, making the information accessible to viewers.
Storytelling - A compelling narrative is used to engage viewers and make the onboarding process more memorable.
Interactive Elements - Interactive elements, such as clickable buttons or animations, encourage user engagement and provide a more dynamic experience.
Targeted Messaging - The video's message is tailored to the specific needs and interests of the target audience.
Animated Transitions - Smooth transitions between scenes keep viewers engaged and maintain their attention.
Call to Action - A clear call to action encourages viewers to take the next step, such as visiting a website or downloading an app.
Brand Consistency - The video's style and messaging align with the brand's overall identity, reinforcing brand recognition.
Concise Length - The video is kept concise and focused, delivering key information efficiently and avoiding viewer fatigue.
Professional Voiceover - A high-quality voiceover adds professionalism and clarity to the video, enhancing the overall experience.
Visual Storytelling - The video uses visuals to tell a story, making the information more engaging and memorable.
Dynamic Animation - The animation style is dynamic and visually appealing, capturing viewers' attention and keeping them engaged.
What makes 2D Animated Onboarding Videos effective?
A captivating 2D animated onboarding video is a powerful tool for engaging users and improving product adoption. The effectiveness of these videos is driven by their ability to simplify complex information, create a memorable experience, and foster a positive connection with the brand.
A key element in creating engaging 2D animated onboarding videos is to design them to be visually appealing and easy to understand. The use of animation, vibrant colors, and engaging characters can make the onboarding process more enjoyable and memorable for users.
Methods for creating effective 2D animated onboarding videos include using clear and concise language, incorporating interactive elements, and tailoring the content to the specific needs of the target audience. This approach ensures that the information is relevant, engaging, and easily digestible, leading to improved comprehension and user satisfaction.
How long should your 2D Animated Onboarding Video be?
A well-crafted 2D animated onboarding video is a powerful tool for engaging users and improving product adoption. The ideal length of your video will depend on the complexity of the information you need to convey and the attention span of your target audience.
A general rule of thumb is to keep your video concise and focused, delivering key information efficiently and avoiding viewer fatigue. However, the optimal length can vary depending on the specific context and purpose of the video.
Factors to Consider When Determining Video Length:
What is the primary goal of the video?
What is the complexity of the information being presented?
What is the attention span of the target audience?
How much time are users willing to invest in learning about your product or service?
What is the desired level of detail for the video?
What is the intended platform for the video?
How will the video be distributed?
How to create 2D Animated Onboarding Videos?
A well-crafted 2D animated onboarding video is a powerful tool for engaging users and improving product adoption. The creation process involves a series of steps, from planning and scripting to animation and post-production.
Key Elements for Engaging Videos
A key element in creating engaging 2D animated onboarding videos is to design them to be visually appealing and easy to understand. The use of animation, vibrant colors, and engaging characters can make the onboarding process more enjoyable and memorable for users.
Methods for Effective Videos
Methods for creating effective 2D animated onboarding videos include using clear and concise language, incorporating interactive elements, and tailoring the content to the specific needs of the target audience. This approach ensures that the information is relevant, engaging, and easily digestible, leading to improved comprehension and user satisfaction.
Steps in the Creation Process
Define Objectives: Clearly outline the goals of the onboarding video, such as user education, product adoption, or brand awareness.
Target Audience Research: Understand the demographics, needs, and pain points of the target audience to tailor the content effectively.
Content Strategy: Develop a comprehensive plan for the video's content, including key features, benefits, and user workflows.
Storyboard Development: Create a visual representation of the video's flow, including scenes, transitions, and key animation elements.
Scriptwriting: Write a clear and concise script that effectively conveys the information and engages the audience.
Character Design: Design memorable and relatable characters that resonate with the target audience.
Animation Style Selection: Choose an animation style that aligns with the brand and target audience, such as 2D, 3D, or motion graphics.
Voiceover Recording: Hire a professional voice actor to deliver the script with clarity and enthusiasm.
Music and Sound Effects: Select appropriate music and sound effects to enhance the video's mood and engagement.
Post-Production Editing: Edit the video to ensure smooth transitions, accurate timing, and high-quality visuals.
Video Optimization: Optimize the video for different platforms and devices, including file size, resolution, and aspect ratio.
Distribution Strategy: Determine the best channels for distributing the video, such as the product website, social media, or email marketing.
Onboarding Videos: Guiding Your Customers
A successful 2D animated onboarding video acts as a guide throughout the customer journey. To ensure a smooth and engaging experience, you need to identify and address key touchpoints where your video can make the biggest impact.
Mapping the Customer Journey:
Start by understanding your customer's journey from initial awareness to becoming a loyal user. Identify key moments like initial sign-up, first product interaction, and feature exploration. These are your touchpoints.
Tailoring Content to Each Touchpoint:
Each touchpoint requires a unique approach. For example, the initial sign-up might warrant a welcoming video highlighting the product's core value proposition. The first product interaction could benefit from a feature demonstration, while a later touchpoint might focus on advanced features or troubleshooting.
Personalization and Segmentation:
Consider segmenting your audience based on their needs and preferences. This allows you to personalize the video content at each touchpoint, creating a more relevant and engaging experience for each customer segment. By addressing specific needs and pain points, you can foster a deeper connection and improve customer satisfaction.
Animated Onboarding: Your Sales Funnel Guide
Your 2D animated onboarding video can act as a visual guide, seamlessly leading customers through each stage of the sales funnel, from awareness to purchase.
Visualizing the Funnel:
Use animation to represent each stage of the funnel visually.
For instance, the awareness stage could be depicted with a character encountering a problem your product solves.
The consideration stage might show the character exploring different solutions, while the decision stage could showcase your product's unique benefits.
Demonstrating Value at Each Stage:
Tailor your message to resonate with customer needs at each stage.
In the awareness stage, focus on highlighting the problem and its impact.
During consideration, showcase how your product offers a solution and compares favorably to alternatives.
In the decision stage, emphasize the unique benefits and Value Proposition of your product.
Addressing Objections and Building Trust:
Use animation to address potential customer concerns and build trust.
You can incorporate FAQs, showcase customer testimonials, or demonstrate the product's ease of use.
By proactively addressing objections, you can encourage customers to move confidently through the funnel.
Crafting Compelling Onboarding Narratives
This narrative highlights a specific pain point your target audience faces and positions your product or service as the solution. For example, a video could depict a frustrated office worker struggling with inefficient file sharing before introducing your cloud-based collaboration platform as the answer.
Hero's Journey:
This narrative follows a relatable character who faces challenges and ultimately triumphs with the help of your product or service. Imagine a small business owner struggling to manage their finances who finds success after implementing your accounting software.
Testimonial-Driven:
This narrative leverages social proof by showcasing real customer experiences. Featuring satisfied customers sharing their positive experiences with your product builds trust and credibility. For instance, a video could showcase how your project management software helped a team improve collaboration and achieve their goals.
Boost Onboarding with Animated Videos
Employee Training with 2D Animated Onboarding Videos
Employee training can be significantly enhanced with 2D animated onboarding videos, offering a refreshing alternative to traditional methods.
Improved Knowledge Retention:
Animated videos are more memorable than text-based materials.
Visual learning, storytelling, and emotional engagement contribute to better knowledge retention.
For example, a video explaining a complex safety procedure with Engaging Visuals and a clear narrative will be more easily remembered than a lengthy manual.
Increased Engagement and Enjoyment:
Animation makes training more enjoyable and engaging.
Gamification, interactive elements, and humor can boost employee morale and motivation.
Imagine a training video on company policies that uses a playful animation style and incorporates interactive quizzes to keep employees engaged.
Reduced Training Time and Costs:
Concise and focused videos deliver key information efficiently.
This reduces training time and allows employees to get up to speed quickly.
For instance, a short animated video explaining a new software feature can replace a lengthy in-person training session, saving both time and resources.
Animated Onboarding: Industry Powerhouses
2D animated onboarding videos are versatile tools applicable across a wide range of industries, each with its unique set of use cases.
Software Industry:
Animated videos can simplify complex concepts, guide users through intricate interfaces, and showcase the full potential of software products.
For example, a video could demonstrate how to use a new design tool or explain the benefits of integrating different software platforms.
SaaS Companies:
Animated onboarding videos can effectively explain subscription models, highlight key features and benefits, and demonstrate the value proposition of their platform.
Imagine a video that walks new users through the features of a project management platform, highlighting its benefits for team collaboration and project tracking.
E-commerce Businesses:
These videos can introduce new products, Showcase Product Features in an engaging way, and guide customers through the purchase process.
For instance, a video could demonstrate the features of a new smartphone, highlighting its camera capabilities and user-friendly interface, encouraging viewers to add it to their cart.
Boost Onboarding Engagement with Animation
Use animation to tell a compelling story that resonates with your audience. Instead of simply listing features, show how your product solves a problem or improves their lives. For example, you could use a metaphor to explain a complex concept or create an Emotional Connection through character-driven narratives.
Interactive Elements:
Incorporate Interactive Elements to encourage active participation. Quizzes, branching narratives, and clickable hotspots can transform passive viewing into an engaging learning experience. For instance, a quiz could test understanding of key features, while a branching narrative could allow viewers to choose their own onboarding path.
Personalization:
Tailor your video content to specific customer segments. By addressing their unique needs and interests, you can foster a deeper connection and increase engagement. For example, you could create different versions of your video for different user roles or industry segments.
Crafting Engaging Onboarding Animations
Animation Style:
Choose an animation style that aligns with your brand identity and resonates with your target audience. A playful style might be suitable for a children's educational app, while a more professional style would be appropriate for a corporate training video.
Character Design:
Relatable and engaging characters can enhance the emotional connection with viewers. Consider the demographics and preferences of your target audience when designing characters. For example, a video targeting young adults might feature trendy and relatable characters, while a video for a professional audience might opt for more formal and authoritative character designs.
Color Palette:
Select a color palette that reflects your brand and evokes the desired emotions. Bright and vibrant colors might be suitable for a fun and energetic brand, while a more muted palette might be appropriate for a sophisticated or professional brand.
Crafting Engaging Onboarding Videos
Clearly define your objectives for the video. Are you aiming to increase brand awareness, drive conversions, or improve customer retention? Having clear objectives will guide your content strategy and help you measure the video's success.
Target Audience Research:
Conduct thorough research to understand your target audience's needs, preferences, and pain points. This will help you tailor the video content to resonate with them. Consider their demographics, interests, and online behavior.
Content Strategy:
Develop a Compelling Content strategy that aligns with your objectives and target audience. Determine the key messages you want to convey and the best way to present them visually. Consider using storytelling, humor, or interactive elements to engage your audience.
Boost Customer Support with Animated Videos
Address frequently asked questions in a visually engaging and easy-to-understand format. Instead of relying on lengthy text-based FAQs, create Animated Videos that explain common issues and provide step-by-step solutions.
Product Tutorials:
Provide step-by-step Product Tutorials through animated videos. Guide customers through various features and functionalities, minimizing confusion and frustration. For example, a video could demonstrate how to use a specific feature of your software or how to navigate your website.
Troubleshooting Tips:
Offer troubleshooting tips and solutions to common problems through animated videos. Empower customers to resolve issues independently, reducing their reliance on support channels. For instance, a video could show how to reset a password or troubleshoot a connection issue.
Measure Your Onboarding Video's Success
Tracking the performance of your 2D animated onboarding video is crucial for measuring its effectiveness and making data-driven improvements.
Video Views:
Monitor the number of video views to gauge the overall reach and engagement levels of your video. This metric indicates how effectively your video is capturing audience attention.
Click-Through Rate (CTR):
Track the CTR, which measures the percentage of viewers who click on call-to-actions within the video. This reveals the effectiveness of your calls-to-action and the level of audience engagement.
Conversion Rate:
Measure the conversion rate, which indicates the percentage of viewers who complete desired actions, such as sign-ups or purchases, after watching the video. This provides valuable insights into the video's impact on business goals.
Case Study: Airbnb's Integrated Video Marketing Campaign
Objective: Drive bookings and increase brand awareness by integrating video content across multiple marketing channels.
Methodology: Airbnb launched a multi-channel video marketing campaign featuring a series of short, engaging videos showcasing unique travel experiences. These videos were distributed across:
Social media platforms: YouTube, Instagram, Facebook.
Website landing pages: Videos embedded on landing pages to showcase specific travel experiences.
Results: The integrated video marketing campaign resulted in:
Increased website traffic: A significant increase in website traffic from social media and email marketing channels.
Higher booking rates: A notable increase in bookings through the Airbnb platform, attributed to the engaging video content.
Enhanced brand awareness: Increased brand recognition and positive sentiment among potential travelers.
Key Takeaways: By seamlessly integrating video content across multiple marketing channels, Airbnb created a cohesive user journey that effectively drove bookings and increased brand awareness. This case study highlights the importance of a multi-channel approach to video marketing to maximize reach and impact.
Case Study: Duolingo's Animated Explainer Videos for Language Learning
Objective: Increase user engagement and drive app downloads by using Animated Explainer Videos to showcase the benefits of Duolingo's language learning platform.
Increased app downloads: Duolingo saw a significant increase in app downloads after launching the video campaign.
Improved user engagement: Users who watched the explainer videos were more likely to engage with the app and continue their language learning journey.
Enhanced brand awareness: The videos helped to increase brand awareness and positive sentiment towards Duolingo.
Key Takeaways: By leveraging animation to create engaging and informative explainer videos, Duolingo was able to effectively communicate the value proposition of their platform, leading to increased app downloads and user engagement. This case study demonstrates the power of animation in simplifying complex concepts and driving business outcomes.
Case Study: Leveraging Animation for Explainer Videos at a Leading Technology Company
Company: Google
Challenge:
Google wanted to create engaging and informative explainer videos to educate users about complex technology concepts. They aimed to simplify complex information and make it easily understandable for a wide audience.
Solution:
Google leveraged 2D animation to create explainer videos that were visually appealing, engaging, and informative. They used animation to:
Visualize Abstract Concepts: Bringing complex ideas to life through visual metaphors and animations.
Simplify Technical Information: Breaking down complex processes into easily digestible steps.
Enhance Storytelling: Creating a narrative flow that captured user attention and conveyed key information.
Video Completion Rate: Animated Explainer Videos saw a 20% higher completion rate compared to traditional video formats.
User Feedback: User surveys indicated high satisfaction with the clarity and effectiveness of the Animated Explainer Videos.
Brand Awareness: Animated Explainer Videos contributed to increased brand awareness and positive brand perception.
Key Takeaways:
2D animation is an effective tool for creating engaging and informative explainer videos.
Animated videos can simplify complex information and make it easily understandable for a wide audience.
Leveraging animation for explainer videos can enhance storytelling, improve user engagement, and boost brand awareness.
How 2D animated onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its specific relevance to onboarding new users. 7.Brand Alignment Determining video alignment with brand message, identity, and onboarding goals. 8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.41% of videos are featured in this blog. With only 3.5% of videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 2D animated onboarding video examples 2024, n=7300 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
