Imagine this a killer marketing campaign, poised for success, and then *poof* it disappears. Sound familiar? We're all fighting for those precious few seconds of attention, and as the saying goes, "time is money". But what if I told you there's a secret weapon? 2D animated marketing videos are quietly changing the game, making a real impact where it matters most. Just how powerful are they? The numbers speak for themselves.
- 88% of marketers agree that video has improved their ROI.
- 66% of businesses are eager to dive into AI for their 2024 video projects.
- 40% of users prioritize sharing videos and images on Facebook.
These stats reveal a growing trend: video, especially when enhanced by AI, is a marketing powerhouse. 2D animation offers a unique blend of engagement and shareability, perfectly suited to today's fast-paced digital world. Let's dive in and explore 30 Attention-grabbing 2D Animated Marketing Video examples to unlock actionable insights and ignite your video marketing strategy.
1. BairesDev 2D Motion Graphics Video
Duration : 1 minute and 46 seconds
I'm drawn to the power of minimalism in this 2D Animated Marketing Video. The Estonian government video efficiently visualizes intricate service processes with clean, simple design, showcasing how a less-is-more approach can resonate deeply. The video captures the essence of life’s milestones in a way that's both visually interesting and emotionally engaging.
This video demonstrates that sophisticated storytelling doesn't necessitate elaborate animation. Its user-friendly approach to communicating complex public service information is genuinely inspiring. By stripping away unnecessary details, the video highlights Estonia’s commitment to clear, accessible support for its citizens. It's a compelling model for effective visual communication.
2. Comarch
Duration : 1 minute and 38 seconds
Comarch develops technology to improve customer engagement in the oil and gas industry. This video is a great example of how to use animation to explain complex concepts in a clear and engaging way. It's a 2D Animated Marketing Video Example that's perfect for showcasing your company's solutions to a specific market.
Video Design - The video uses a clean and minimalist style with bright colors, simple illustrations, and bold text. It's short and to the point, using simple language and engaging animation.
The video effectively communicates the objective by presenting clear and concise information about the challenges of customer engagement in the oil and gas industry, how Comarch can help, and the benefits of using their technology. The use of animation creates a positive and energetic tone, and the simple design makes the information easy to understand and remember.
3. MongoDB
Duration : 1 minute and 18 seconds
MongoDB Atlas is a cloud database platform designed to accelerate and simplify data-driven development. This video is designed to introduce MongoDB Atlas and its benefits.
Video Design - The video utilizes a minimalist style, featuring 2D animated illustrations. It focuses on showcasing the product's features and functionality, including its 3D tooth movement tools and customizable design. Clean lines, vibrant colors, and a sleek interface create a modern and engaging 2D Animated Marketing Video Example.
This approach makes the video engaging for its intended audience of developers and data professionals. The video features simplified and easy-to-understand animations that highlight the product's key features, while the bright and energetic color palette conveys a positive and innovative tone.
4. FireMon
Duration : 1 minute and 26 seconds
FireMon helps organizations automatically implement security processes. This video explains how automation solutions help organizations automate their security process at multiple levels.
Video Design - This 2D Animated Marketing Video Example uses isometric style for its visual design. Isometric style makes it easy to understand the complex process of automation. The video features three-dimensional graphics that make the security automation flow understandable. The visual design is simple and clean, with minimal use of text. This helps the video focus on the information it is conveying, which makes the video very engaging.
The video effectively demonstrates how automation helps organizations achieve zero-touch automation. The video uses colorful animation and a conversational tone that makes it easy to understand. The visual design of the video effectively communicates the benefits of automation solutions, highlighting how these solutions can help organizations save time and money.
5. CareATC 2D Animated Promo Video
Duration : 1 minute and 31 seconds
CareATC empowers businesses to inspire healthier employees and reduce healthcare costs. This video is designed to inform viewers about the company's population health management solutions and how they can benefit employers.
Video Design - The video uses a clean, modern style with bright, colorful graphics. Simple animations highlight key data points, engaging viewers and visually representing the concept of data-driven solutions. The minimalist and modern design style is consistent with the brand, making the video easily recognizable as a 2D Animated Marketing Video Production from the company.
The animation style and graphic design are chosen to create a sense of optimism and positivity. Bright colors, clean lines, and simple visuals create a welcoming and approachable tone. The video focuses on the positive impact of the programs on employee health and financial wellbeing. This positive tone helps to connect with the audience and makes the message more relatable and engaging. The video effectively conveys the Value Proposition and how the solutions can contribute to a healthier, happier workforce.
6. Logicom 2D Motion Graphics Marketing Video
Duration : 2 minutes and 26 seconds
Logicom provides a full-stack IT solution for customers rapidly migrating their business to the cloud. This video is designed to communicate the benefit of partnering with Logicom and Cisco Meraki.
Video Design - The video uses a clean and modern design style with flat illustrations and minimal animations, creating a professional and easy-to-understand experience. Vibrant green and white colors give the video a fresh and modern look, which is common in Animated Marketing Video for Small Business and often used for cloud-based software.
The simplicity of the visual style allows the viewer to focus on the information being conveyed, ultimately encouraging them to learn more about this partnership. The video's tone is positive and optimistic, emphasizing the benefits of partnering with Logicom and Cisco Meraki to overcome the challenges of cloud migration.
7. Western Digital
Duration : 2 minutes and 51 seconds
Western Digital is a storage solutions company that specializes in automotive storage. This video is designed to show how Western Digital's tools and analysis methodologies can support the automotive storage market.
Video Design - The video uses a simple, modern style with flat cartoon graphics. It starts with a problem statement in a simple office setting, highlighting limited visibility on truck performance. This problem is quickly solved through Western Digital's Performance Portal. These visuals make the video easy to follow and understand. The use of animated data visualizations helps to make the content more engaging. This style is effective for Animated Brand Storytelling Video, because the solution and benefits are immediately clear and understandable.
The video uses a calm and reassuring tone to communicate the benefits of using Western Digital's solutions. The use of data visualizations, animation and simple language, is effective in explaining the complexities of automotive storage to potential customers. The video demonstrates how Western Digital's solutions can help companies identify cost improvement opportunities and prevent expensive recalls. Western Digital's solution offers visibility into truck performance to avoid costly recalls and prevent problems before they occur.
8. OpenText 2D Animated Marketing Video
Duration : 1 minute and 51 seconds
OpenText is an IT solutions company that aims to enhance the user experience by offering IT Operations Aviator. This video is designed to highlight the benefits of this generative AI chatbot.
Video Design - The video uses a clean and minimalist design with a vibrant blue color scheme. It features still images of people struggling with technology, interspersed with animations of the AI chatbot interface. This combination of real-life situations and tech visuals is a common technique in 2D Animated Marketing Video. It effectively communicates the problem that Aviator solves, and the ease of use of the solution.
The visuals effectively communicate the solution's core value proposition by showing how Aviator can resolve IT issues quickly and efficiently. The video's tone is professional and upbeat, reflecting the confident and helpful nature of the product. The simple and clear visuals of the video emphasize the power and efficiency of OpenText's Aviator, effectively driving viewers to learn more about the product.
9. Printify
Duration : 1 minute and 6 seconds
Printify is a print-on-demand platform that helps businesses sell products without inventory. This video introduces new product lines, including skincare, supplements, and coffee.
Video Design - The video starts with a 2D Animated Marketing Video Example style showcasing the new product lines. The video uses bold text and bright colors, such as green, purple, and yellow. The style uses simple 2D animated visuals and simple motion graphics. The design is sleek and modern, and the use of vibrant colors makes it visually appealing.
The video effectively communicates the message by showcasing the new product lines and highlighting the benefits of using Printify. The video's tone is enthusiastic and positive. The visual style of the video drives the goal of enticing viewers to join the waitlist by showcasing the exciting new product lines and highlighting the benefits of using Printify.
10. Noonday Collection
Duration : 1 minute and 57 seconds
This is a 2D Animated Marketing Video Example that inspires women to join a company that creates a marketplace for artisans around the world. The video features a woman animated in various colors, using minimal color palettes and minimalist graphics. This simplicity makes the message clear and engaging, keeping the video fresh and interesting.
Video Design - The video design and content are aligned to encourage women to become ambassadors. The message is communicated in a positive and empowering way, resonating with the target audience. The video uses a soft and uplifting tone, appropriate for the target market.
The message and tone of the video encourage viewers to take action and join the community. This approach is effective because it taps into the desire for connection and purpose that many women share.
11. PacketLight
Duration : 1 minute and 31 seconds
In a world of ever-increasing bandwidth needs, this 2D animated marketing video effectively communicates the challenges faced by network providers. The video's sleek design and dynamic animations instantly grab attention, showcasing the exponential growth of data consumption through striking visuals.
Padtec's WaveLogic Ai is presented as the ultimate solution, optimizing network performance and ensuring seamless data transmission. The concise explanation of complex technical concepts, coupled with visually appealing graphics, makes this video a stellar example of effective 2D animated marketing.
12. Ensono
Duration : 2 minutes and 2 seconds
Ensono is a service management solution that helps businesses achieve high visibility, availability and responsiveness for their entire IT estate. This video is designed to inform viewers about the challenges of managing a complex, diverse IT environment, and to introduce them to the solution.
Video Design - This Animated Marketing Video Production utilizes simple yet effective visuals to communicate the product's key benefits. The video uses a clean white background, which is easily readable and showcases the product's key features, including mainframes, legacy servers, and cloud. There is a distinct focus on the patchwork of tools, and the difficulty of managing a hybrid IT estate. The use of a purple color scheme gives the video a modern, professional look.
The video does a great job of illustrating the challenge of managing a fragmented IT environment, and highlighting the risks associated with it. This is achieved by showcasing the various tools that are required to manage different IT venues. This visual style helps to convey the complexities of managing this type of environment and the difficulty of keeping up with these changes, making the video tone informative and engaging.
13. Genesys
Duration : 3 minutes and 59 seconds
Genesys is a customer success program designed to guide businesses through their journey. The video gives viewers a glimpse into the customer experience.
Video Design - The video uses a clean and modern design style with bright colors, filled with animated shapes and characters. The video effectively highlights the various stages of the customer success program.
2D Animated Marketing Video Example - The simple visual style with vibrant colors immediately captures the viewer's attention, establishing a welcoming and positive tone. The animated elements help to visually illustrate the key phases of the customer journey, making the message more engaging. The video narrative demonstrates the value of the program by highlighting the collaborative approach and dedication to helping customers succeed.
14. LexisNexis
Duration : 1 minute and 25 seconds
LexisNexis is a research platform that provides access to a wide range of curated sources. The video is designed to highlight the value and importance of accurate and reliable information for making sound business decisions.
Video Design - The video employs a minimalist aesthetic, focusing on simple, clean lines and bright colors. It features a 2D Animated Marketing Video Example using a variety of animated icons and graphics to depict the core ideas and benefits of using the platform. The overall visual design is modern and engaging, making it easy to understand and recall the video's key takeaways.
The use of animation and simple visuals makes the video easy to understand and engaging for a broad audience. The video emphasizes the importance of having access to reliable and trustworthy information, demonstrating the value proposition of the platform. It highlights the frustration of wading through unreliable information on the internet and positions the platform as a solution. The video's confident tone communicates the trustworthiness of the platform and the value of using it.
15. PointClickCare
Duration : 1 minute and 3 seconds
Harmony is a solution designed to help case managers at acute-care facilities make well-informed decisions regarding outgoing patients. The video is designed to communicate the benefits of Harmony by highlighting how it helps case managers make informed decisions for their outgoing patients.
Animated Marketing Video Example utilizes an Animated App Video style to visually portray the product's value and functionality. A soft, pastel green background paired with white, light purple, and blue accents, create a friendly and approachable visual experience. Simple 2D illustrations of folders, a building, and a woman holding a clipboard are used to depict the flow of information between facilities. These visuals are combined with a clean, sans-serif font, ensuring readability and a professional tone.
The overall video design is engaging and easy to follow. The visual style effectively communicates the product's purpose, showing how Harmony streamlines the exchange of data, enhances transparency, and gives case managers access to critical patient information needed to make informed decisions for outgoing patients. The video tone is reassuring and confident, highlighting the positive impact Harmony has on patient care.
16. HR Acuity Minimal 2D Animated Video
Duration : 1 minute and 12 seconds
The 2D animated marketing video for HR Acuity cleverly uses visual metaphors to communicate the value of its platform. Employee icons moving along lines illustrate how HR Acuity streamlines case management, while graphs and charts showcase the power of data-driven insights. This approach simplifies complex concepts, making the video accessible and engaging.
The video effectively uses minimal text, allowing the visuals to tell the story. The upbeat background music enhances the overall message of optimism and problem-solving. The concise video length makes it perfect for grabbing attention on social media, making this a prime example of how impactful a short, well-designed video can be.
17. Rx EDGE
Duration : 1 minute and 31 seconds
Rx EDGE helps healthcare brands reach patients. The video promotes a program that gets prescription information in front of people at the pharmacy.
Video Design - The video is a 2D Animated Marketing Video Example. It uses a simple, cartoonish style, bright colors, and bold lines. The graphics are clean and easy to understand, making the design simple and effective.
The visual style is perfect for communicating the benefits of the program. The clear, concise design helps convey the message in a way that is both informative and engaging. The animation style, although simple, helps hold the viewer's attention, while the bold color scheme and graphics create a positive and inviting tone.
18. Ateme
Duration : 1 minute and 8 seconds
Ateme+ is a software-as-a-service solution that enables broadcasters to deliver high-quality video experiences to their audience. This solution simplifies complex systems, making it easier for broadcasters to manage their video content.
Video Design - This 2D Animated Marketing Video Example uses bold colors and simple graphics to engage viewers. Colorful shapes and illustrations are used effectively to communicate information quickly and clearly.
The video's design and animation are effective in communicating the core message of Ateme+. The simple and impactful animation style makes the video engaging for the audience while providing easy to understand information about the product.
19. Ascendum Makina Creative Animated Marketing Video - Showcase design aesthetics
Duration : 1 minute and 1 second
Ascendum Makina is a company that provides solutions for construction and mining industries. This video is designed to introduce viewers to the Hill Assist feature that is available in Volvo's G series articulated dump trucks.
Video Design - This is a 2D Animated Marketing Video, using a bold and minimalist style with high quality graphics. The animation features clean lines and simple shapes, which create an aesthetically pleasing visual experience. The design uses bright colors and dynamic motion to draw the viewer's attention and highlight the functionality of the Hill Assist feature. The animations and text are well synchronized with the voiceover, and the video uses clear and concise visuals to make the complex concepts easily understandable.
The video successfully communicates the benefits of the Hill Assist feature in a clear and concise manner. The video uses animation and visuals to make the feature appealing and understandable for the target audience. The engaging content and high-quality animation make the video a useful tool for showcasing the benefits of Volvo's G Series articulated dump trucks. The tone of the video is informative and professional. The voiceover is calm and clear, making it easy for viewers to understand the concepts being presented.
20. US Ecology
Duration : 3 minutes and 18 seconds
This 2D Animated Marketing Video Example is a great example of how to use animation to effectively communicate the benefits of a partnership. The video uses a bold, graphic design style with simplistic yet colorful visuals and animated transitions to keep the audience engaged. This clear and clean design emphasizes clarity, ensuring the message is easily understood.
Video Design - The visuals effectively communicate the goal of the partnership: to help retailers save time, money, and resources, and achieve compliance with environmental regulations. The clean, colorful visuals and engaging animations create a positive and reassuring tone.
The narration emphasizes the benefits of using the solution, making it clear how the partnership can help retailers achieve their goals. This video is a great example of how animation can be used to create a compelling and informative marketing video.
21. KIOXIA
Duration : 1 minute and 30 seconds
KIOXIA is a company that manufactures flash memory products. The goal of this video is to show the benefits of their BiCS FLASH technology and how it drives the innovation of their products. The video is designed to introduce KIOXIA and their BiCS FLASH technology to a wide audience.
Video Design - This is a 2D Animated Marketing Video Example that uses a clean and modern aesthetic. It features a combination of graphic animations, text overlays, and 3D rendered images. These elements work together to create a visual style that is both informative and engaging. The graphics are high quality and the animation is smooth and visually appealing.
The video effectively communicates the technological innovation of BiCS FLASH and highlights how it drives the company's goal to provide high-capacity, high-performance flash memory products for a diverse range of applications. The video conveys a sense of trust and reliability, while using a professional tone to reinforce the company's expertise in the field of memory technology.
22. Blend
Duration : 1 minute and 32 seconds
Blend is creating a video to explain dividends, a topic that can be intimidating for those new to investing. The goal is to make investing approachable and understandable, and this video does just that.
Video Design - The video uses a 2D Animated Brand Storytelling Video style, with bright colors and simple graphics that create a welcoming and playful tone. Straightforward animations, like the cash flow from a share to the shareholder, make it easy to understand complex financial concepts.
The video successfully communicates the objective of explaining dividends with a simple, light-hearted approach. The clear and easy-to-understand animations, combined with the playful classroom theme, make the topic approachable and relatable for those who may be new to investing. The video establishes a positive and approachable tone, making the topic of dividends less daunting.
23. Radix
Duration : 1 minute and 36 seconds
Radix is a protocol for building decentralized applications, tokens, and coins. This video is designed to introduce viewers to Radix, explain its capabilities, and highlight the benefits it offers.
Video Design - Radix utilizes a combination of animated geometric shapes, color, and transitions to create a compelling and modern 2D Animated Marketing Video Example. Geometric shapes and minimalist design create a sense of simplicity and clarity, making complex concepts easier to understand. The color palette is primarily blue and white, with pops of yellow, which adds visual interest and vibrancy. This combination creates a clean and professional visual style that is both engaging and informative.
The video's visual style effectively communicates the core concepts of decentralized finance by using abstract imagery to represent the flow of assets and transactions. Geometric shapes, such as triangles, circles, and squares, help to visualize the interconnectedness and fluidity of the DeFi network. The video employs a dynamic and energetic tone, while also maintaining a professional and informative approach. This combination creates an engaging and informative experience that resonates with viewers.
24. Siemens 2D Character Animation Video
Duration : 1 minute and 38 seconds
This 2D Animated Marketing Video showcases the capabilities of Teamcenter Quality, a cloud-based solution designed to streamline quality management processes between manufacturers and their suppliers. The software facilitates efficient exchange of quality data, enabling real-time tracking of complaints and quality actions through interactive dashboards. Teamcenter Quality's user interface is clean and modern, employing a flat design aesthetic with bold colors and simple icons. The use of 2D animation is subtle yet effective, guiding the viewer's attention to key features and functionalities. Screen recordings seamlessly integrate with animated graphics, providing a clear and concise demonstration of the software's capabilities. The video's pacing is well-balanced, allowing viewers to absorb information without feeling overwhelmed.
By combining a visually appealing design with informative content, the video effectively conveys the value proposition of Teamcenter Quality. It highlights the software's ability to improve communication, enhance collaboration, and ultimately drive quality improvements throughout the supply chain. The 2D animated pitch video's style is well-suited for its target audience of manufacturing professionals, providing a clear and engaging overview of a complex software solution.
The video utilizes motion graphics and animation to effectively communicate the benefits of Teamcenter Quality. The use of 2D animation and motion graphics helps to simplify complex concepts and make them more easily digestible for the viewer.
25. Google Animated Explainer Video
Duration : 3 minutes and 41 seconds
Google’s 2D animated marketing video masterfully presents a complex topic – their data center network. The playful visuals, accompanied by a crisp voiceover, effortlessly guide viewers through the journey of data, from a simple Google search to the intricate network that powers it. The video’s strength lies in its ability to break down intricate concepts like Jupiter and Andromeda, making them understandable and intriguing.
The use of vibrant colors and dynamic animations keeps viewers captivated, while the clear messaging emphasizes the benefits of Google Cloud. This 2D animated marketing video is an excellent example of how to balance technical information with engaging visuals, leaving a lasting impression on its target audience. It encourages businesses to embrace the power of animation for showcasing their own complex products and services.
26. Moogsoft 2D Animated Story Video
Duration : 1 minute and 22 seconds
Moogsoft is an AI driven IT operations solution that helps IT operators manage and resolve technical issues. The video is designed to showcase the company's AI capabilities and how it can make life easier for operators.
Video Design - The video uses a simple, clean style that is common in 2D Animated Marketing Videos. It features bright, vibrant colors and bold outlines that highlight the key elements of the video. The simple design combined with a cow in a robot suit as a mascot is designed to make the video approachable and engaging, while keeping the message clear for the intended audience.
The video effectively communicates the goal and uses a lighthearted and humorous tone to make the video relatable for the audience. Moogsoft's AI is positioned as a solution to the daily problems faced by IT operators, through the use of relevant visual elements such as the alerts, error messages, and stressful office environment. The video ends with a call to action for the viewer to visit the company's website, underscoring the intention to convert interest into action.
27. Segment
Duration : 1 minute and 30 seconds
Segment helps businesses understand their customers better. The video illustrates how data is collected from various sources, such as websites, apps, and servers, and then transmitted to different marketing and analytics tools.
Video Design - The video uses simplified illustrations to represent the different sources and destinations that the platform connects. Color and graphic elements convey the concept of data flowing through a system. A light, bright, and clean color palette is used. The animations show the data moving in a smooth flow, which is a common visual style used in 2D Animated Marketing Video Example.
This design style makes the video engaging and easy to understand. The bright colors and clear animation clearly show how data flows from the source to the destinations. The video uses a clear and concise tone, making the concept understandable for a wide audience. The video's visual style helps drive the message home, showing the value of the solution and how it simplifies data management.
28. Freshdesk Animated Visual Storytelling Video - Showcase design aesthetics implicitly
Duration : 1 minute and 31 seconds
Freshdesk Contact Center’s 2D Animated Marketing Video tackles the common issue of customer data overload for support managers, presenting a clever solution. The video uses dynamic animation and vibrant colors to draw viewers into relatable scenarios of data struggles. It successfully demonstrates how post-call transcripts alleviate these pain points.
The video's modern aesthetic, combined with its clear and concise messaging, delivers a powerful impact within a short runtime. Its use of an hourglass visual metaphor for dwindling time cleverly highlights the urgency of the problem Freshdesk solves. This, coupled with upbeat music and smooth transitions, makes for a compelling video likely to inspire other businesses to embrace similar visual storytelling techniques.
29. Shiftgig Simple 2D Animated Video
Duration : 1 minute and 35 seconds
This 2D animated marketing video for Shiftgig brilliantly illustrates the ease of filling open shifts, a common pain point for businesses. The minimalist style, featuring simplified building icons and intuitive UI mockups, seamlessly guides viewers through the process of posting and claiming shifts. The hand interacting with a control dial and filling spaces with worker icons vividly demonstrates the platform's real-time capabilities and flexible workforce management.
Not only does the video effectively showcase the Shiftgig app's functionality, but it also underscores the broader benefits of the platform. The visualization of data science algorithms as an intricate network highlights the power of matching the right talent to the right opportunity, ensuring both businesses and workers benefit from this streamlined approach to staffing. The upbeat music and clean aesthetic further contribute to the video's positive message, making it a compelling call to action for anyone seeking a smarter, more agile way to manage their workforce.
30. Alation Animated 2D Marketing Video - Celebrate anniversary subtly
Duration : 1 minute and 33 seconds
Alation is a data catalog solution company that is aiming to be considered the best in the industry. This video is designed to highlight Alation's achievements in the data catalog market.
Video Design - This 2D Animated Marketing Video is a simple but effective design that utilizes a consistent color scheme of blue and orange. The use of simple, bold graphics makes the video easy to follow and understand. There are few key elements used in this design. Each element of this video, uses the same design pattern, including a simple silhouette of athletes, along with blue background and a consistent font style.
The video visual style effectively drives the message home. The use of sports imagery helps to create a sense of competition and achievement, and the bold text highlights Alation's impressive accomplishments. This all helps to create a positive tone for the video and effectively communicates the message that Alation is the top data catalog in the market.
How to plan and optimize 2D Animated Marketing Videos?
Visual Storytelling: "Content is fire, social media is gasoline." - Jay Baer. Advids leveraged this principle for a healthcare client. We developed a 2D animated video series that simplified complex medical procedures, using compelling visuals and clear narratives. This led to increased patient understanding and engagement with the client's services.
Actionable: Amplify content reach by distributing it strategically across platforms.
Authentic Branding: "Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence." - Sheryl Sandberg. Advids embraced this leadership philosophy for a non-profit client. We created a 2D animated video showcasing their mission and impact, emphasizing authenticity and emotional connection. This resulted in a significant boost in donations and volunteer applications.
Actionable: Build lasting brand impact by focusing on genuine values and purpose.
Targeted Communication: "Don't be too timid and squeamish about your actions. All life is an experiment." - Amit Kalantri. Advids adopted this experimental mindset for an e-commerce client. We A/B tested different 2D animated video ad variations, targeting specific customer segments. This data-driven approach optimized ad performance and improved conversion rates.
Actionable: Embrace experimentation to refine messaging and maximize campaign effectiveness.
Data-Driven Creativity: "Fall in love with the problem, not the solution." - Ben Yoskovitz. Advids applied this problem-focused approach for a food and beverage client. We conducted thorough market research to understand consumer preferences before developing a 2D animated video campaign. This resulted in a successful product launch and increased brand awareness.
Actionable: Ground creative solutions in thorough understanding of target audience needs.
User-Centric Design: "If we want users to like our software, we should design it to behave like a likeable person: respectful, generous, and helpful." - Aaron Walter. Advids embodied this user-centric design philosophy for a gaming client. We created a 2D animated tutorial video that was intuitive, engaging, and easy to follow. This improved user onboarding and reduced customer support inquiries.
Actionable: Design intuitive user experiences that prioritize ease of use and understanding.
Why Advids for 2D Animated Marketing Video?
At Advids, we create high-quality, original 2D animated marketing videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.
Expertise and Results You Can Rely On:
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging 2D animation.
12+ Years of Proven Success: With over 3400 clients served, and more than 315 successful 2D animated marketing video projects completed, we understand what makes a 2D animated video truly effective.
Client Satisfaction is Our Priority: Over 109 five-star Google reviews testify to our talent, creativity, and unwavering commitment to client satisfaction.
The Advids 2D Animation Advantage:
Cutting-Edge 2D Animation Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impact.
Customized 2D Animation Solutions: From explainer videos and character animations to brand stories and product demos, we tailor each 2D animated video to your specific needs, brand, and target audience.
Creative Storytelling that Connects: Our skilled team of animators and storytellers craft captivating narratives that engage viewers and drive results.
A Partnership Built on Collaboration:
Collaborative Process From Start to Finish: We work closely with you throughout the entire animation process, from concept to completion, ensuring your vision is realized in the final product.
Strategic Communication Every Step of the Way: We prioritize understanding your needs, target audience, and brand identity to create impactful 2D animated marketing videos that resonate.
Ready to unlock the potential of 2D animated marketing video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Animated Marketing Video?
A 2D Animated Marketing video is a dynamic and informative video that leverages 2D animation to communicate a message, promote a product or service, or tell a captivating story. It uses animation to create a compelling visual narrative that captures attention and engages viewers on an emotional level. 2D animated Marketing Videos are a powerful tool for reaching target audiences, building brand awareness, and driving conversions. They can be used across various marketing channels, including social media, email marketing, and your website.
2D Animated Marketing Videos are versatile and can be used for a wide range of marketing purposes, from Explainer Videos to social media content, product demos, and brand storytelling. Their versatility makes them a valuable asset in any marketer's toolkit.
What do top 2D Animated Marketing Videos have in common?
Here are some key elements that contribute to creating compelling and effective video content:
What makes 2D Animated Marketing Video effective?
Exceptional 2D animated marketing videos are a powerful tool for engaging audiences and driving results. They are driven by a design to capture attention, simplify complex information, and create a memorable experience for viewers.
Compelling 2D animated marketing videos are created by incorporating a combination of visual elements, Storytelling techniques, and strategic calls to action. Methods for achieving this include using vibrant colors, engaging characters, and a clear narrative to keep viewers interested.
The effectiveness of 2D animated marketing videos lies in their ability to Connect With Audiences on an emotional level, build brand awareness, and drive conversions. They are a valuable asset for any marketing strategy, offering a unique and engaging way to communicate with your target audience.
How long should your 2D Animated Marketing Video be?
Strategic 2D animated marketing videos are designed to be engaging and informative, but their length should be carefully considered to ensure they hold viewers' attention.
The ideal length for a 2D animated marketing video depends on its purpose and target audience. For example, a short Explainer Video for Social Media might be best kept under 30 seconds, while a longer product Demo Video could be 2-3 minutes.
Before you start creating your video, ask yourself these questions to determine the ideal length: How to create 2D Animated Marketing Videos?
Creating a successful 2D animated marketing video involves a comprehensive process that encompasses pre-production, production, and post-production stages.
The creation process involves a collaborative effort between creative professionals, including animators, designers, writers, and Voiceover artists. Each stage plays a crucial role in ensuring the final video is engaging, informative, and effective.
Pre-ProductionAnimated Video Styles for Product Launches
2D animated marketing videos come in a variety of styles, each designed to achieve specific marketing goals and resonate with different audiences.
Explainer Videos:
Ideal for simplifying complex ideas or demonstrating how a product works. They often use a combination of visuals, voiceover, and text to Engage Viewers and make information easily digestible.
Product Demo Videos:
Showcase product functionalities and benefits in an engaging and informative manner. These videos can be used on product pages, in email marketing campaigns, or even at trade shows.
Animated Social Media Videos:
Designed to Capture Attention and Drive Engagement on platforms like Facebook, Instagram, and TikTok. They are typically short, eye-catching, and shareable.
Animated brand storytelling Videos:
Craft Compelling Narratives that connect with your target audience on an emotional level, building Brand Awareness and loyalty.
Animated Educational Videos:
Deliver educational content in an engaging and easily digestible format. These are great for training, onboarding, or explaining complex topics in a simple way.
Animated Whiteboard Videos:
Create a visual and engaging presentation of data, ideas, or concepts. They often feature a hand drawing illustrations on a whiteboard, accompanied by a voiceover.
Unleash the Power of 2D Animation
Different types of 2D Animated Videos can be strategically used across your marketing efforts to achieve specific objectives and resonate with your target audience.
Explainer Videos: Effectively communicate complex concepts or product features to a broad audience. They can be used on landing pages, in email campaigns, or as part of a larger Content Marketing strategy.
Product Demo Videos: Showcase product functionalities and benefits in an engaging and informative manner. Imagine a software company using an animated video to demonstrate how their new project management tool simplifies workflows.
Animated Social Media Videos: Capture attention and drive engagement on social media platforms. Think of a short, humorous animation promoting a new product launch on Instagram.
Animated Brand Storytelling Videos: Craft compelling narratives that resonate with your target audience and build brand loyalty. A company could create an animated video that tells the story of their founder's journey and the inspiration behind their product.
Animated Educational Videos: Deliver educational content in an engaging and easily digestible format. These can be used for employee training, customer onboarding, or explaining complex industry topics.
Animated Whiteboard Videos: Create a visual and engaging presentation of data, ideas, or concepts. A marketing agency could use a whiteboard video to explain their unique approach to SEO and how it benefits clients.
Unleash the Power of 2D Animation
- Increased Engagement: 2D animation's vibrant visuals and storytelling capabilities naturally draw viewers in, leading to higher watch times and increased brand recall.
- Improved Brand Storytelling: Craft compelling narratives that resonate with your target audience, building brand awareness and loyalty. Animation allows you to create unique and memorable Brand Stories that stand out from the competition.
- Enhanced Communication: Effectively communicate complex concepts or product features in a clear and concise manner. Visuals can simplify complex information, making it easier for viewers to understand and remember.
- Cost-Effective Solution: Offer a cost-effective alternative to Live-Action Video production, while maintaining high production quality. Animation can be more affordable, especially for projects that require complex scenes or special effects.
- Versatility and Flexibility: Adapt to various marketing needs, from explainer videos to social media content. Animation can be used to create a wide range of video styles and formats, making it a versatile tool for your marketing arsenal.
- Global Reach: Translate easily into different languages, expanding your reach to a global audience. This makes animation ideal for companies targeting international markets.
Crafting Compelling 2D Video Experiences
Key touchpoints are essential considerations during the creation of a successful 2D animated marketing video, ensuring a seamless and impactful experience for your viewers.
Target Audience: Understand your target audience's demographics, interests, and pain points to tailor your video content effectively. This will help you choose the right tone, style, and Messaging for your video.
Marketing Goals: Define clear and measurable goals for your video campaign, such as brand awareness, lead generation, or sales conversions. Your goals will shape the video's content and call to action.
Storytelling: The narrative should be tailored to your target audience and marketing goals. Consider using a problem-solution structure or highlighting Emotional Connections to resonate with viewers.
Visual Style: Choose a visual style that aligns with your brand identity and resonates with your target audience. Consider using a consistent color palette, character design, and animation style.
Call to Action: Include a clear and concise call to action, guiding viewers towards your desired outcome. Tell viewers what you want them to do next, whether it's visiting your website, signing up for a newsletter, or making a purchase.
Distribution Strategy: Determine the optimal platforms and channels to distribute your video content, maximizing reach and engagement. Consider using social media, email marketing, your website, and paid advertising to reach your target audience.
Crafting Winning 2D Animation Strategies
- Define Your Target Audience:
Consider factors like age, demographics, interests, and online behavior. Tools like Buyer Personas can help you create a detailed picture of your ideal customer.
- Set Clear Marketing Goals:
Establish specific, measurable, achievable, relevant, and time-bound goals for your video campaign. Do you want to increase brand awareness, generate leads, or drive sales?
- Develop a Compelling Storyline:
Craft a narrative that resonates with your target audience, engaging them emotionally and intellectually. Consider using a problem-solution structure or highlighting emotional connections to resonate with viewers.
- Optimize for Different Platforms:
Adapt your video content for various platforms, ensuring optimal viewing experience across devices. Consider aspect ratios, video length, and captioning for different social media platforms.
- Track and Analyze Results:
Monitor key metrics, such as engagement, conversions, and brand awareness, to measure the effectiveness of your video campaign. Use analytics tools to track video performance and identify areas for improvement.
- Iterate and Improve:
Continuously analyze data and make adjustments to your video strategy based on insights gained. Experiment with different video styles, messaging, and distribution channels to optimize your results.
Boost Sales with Animated Videos
2D animated marketing videos can be a powerful tool to support your sales and marketing efforts, driving engagement, conversions, and brand loyalty.
- Lead Generation: Use explainer videos to educate prospects about your product or service, generating leads and nurturing them through the sales funnel. An explainer video placed on a landing page with a Lead Capture Form can effectively educate visitors and encourage them to sign up for a newsletter or request a demo.
- Product Demos: Showcase Product Features and benefits in an engaging and informative manner, driving sales and conversions. Imagine a software company using an animated video to demonstrate how their new project management tool simplifies workflows.
- Brand Storytelling: Craft compelling narratives that resonate with your target audience, building brand awareness and trust. A company could create an animated video that tells the story of their founder's journey and the inspiration behind their product.
- Customer Support: Create Animated Tutorials or FAQs to address common customer questions and provide helpful support. This can reduce the burden on your customer support team and improve customer satisfaction.
- Social Media Marketing: Use short-form animated videos to capture attention and drive engagement on social media platforms. Think of a short, humorous animation promoting a new product launch on Instagram.
Make Your Launch Video Shine
Highlighting key elements in your 2D animated marketing video is crucial for capturing viewer attention and conveying your message effectively.
- Value Proposition: Clearly communicate the unique benefits your product or service offers and how it solves a specific customer problem. This should be concise and memorable.
- Key Features: Showcase the most compelling features of your product or service, highlighting their benefits and advantages. Use visuals to demonstrate how these features work and why they are valuable to your target audience.
- Customer Testimonials: Include authentic customer Testimonials to Build Trust and credibility. Hearing from satisfied customers can be a powerful way to influence potential buyers.
- Call to Action: Include a clear and concise call to action, guiding viewers towards your desired outcome. Tell viewers what you want them to do next, whether it's visiting your website, signing up for a newsletter, or making a purchase.
- Brand Identity: Maintain consistency with your brand identity throughout the video, reinforcing your brand image and message. Use your brand colors, logo, and fonts to create a cohesive visual experience.
Captivate Your Audience with 2D Animation
Engaging your audience with 2D animated marketing videos requires a strategic approach, incorporating elements that capture attention and foster interaction.
- Storytelling: Craft a compelling narrative that resonates with your target audience, engaging them emotionally and intellectually. Consider using humor, suspense, or relatable characters to draw viewers in.
- Visual Appeal: Use a consistent color palette that aligns with your brand, incorporate dynamic transitions, and consider using characters or mascots to add personality.
- Interactive Elements: Incorporate interactive elements, such as quizzes or polls, to encourage audience participation. This can be particularly effective on social media platforms.
- Call to Action: Include a clear and concise call to action, prompting viewers to take the next step. Tell viewers what you want them to do next, whether it's visiting your website, signing up for a newsletter, or making a purchase.
- Social Media Integration: Share your video content on social media platforms, encouraging likes, shares, and comments. Use relevant hashtags and engage with your audience in the comments section.
Reach Your Audience with Animated Videos
Reaching your target audience with 2D animated marketing videos requires a strategic approach, considering their preferred platforms and channels.
Social Media: Use platform-specific features like Instagram Stories or Facebook Live to engage your audience in real-time and build a community. Tailor your video content and format to each platform's unique audience and style.
Website: Embed your videos on your website, showcasing your product or service and driving engagement. Consider using videos on your homepage, product pages, or blog to enhance user experience.
Email Marketing: Include video links in your email campaigns, providing a more engaging and informative experience. Personalized email campaigns with embedded videos can be highly effective at driving conversions.
Paid Advertising: Run targeted Video Ads on platforms like Google Ads and Facebook Ads to reach specific demographics. Use detailed targeting options to ensure your videos are seen by the right people.
Content Marketing: Integrate your videos into blog posts, articles, and other content marketing efforts. Videos can enhance your content's appeal and make it more shareable.
Turn Videos into Leads
2D animated marketing videos can be a powerful tool for lead generation, capturing attention, educating prospects, and driving conversions.
- Explainer Videos: Use explainer videos to introduce your product or service to a wider audience, generating initial interest and capturing leads. Place these videos on Landing Pages with lead capture forms to effectively educate visitors and encourage them to provide their contact information.
- Landing Pages: Embed your videos on landing pages, providing a more engaging and informative experience for potential customers. Videos can increase conversion rates on landing pages by capturing attention and explaining your offer clearly.
- Lead Magnets: Offer a free e-book, webinar recording, or discount code in exchange for viewers' email addresses, allowing you to nurture them as leads. Promote your lead magnet offer within your video and include a clear call to action.
- Call to Action: Include a clear and concise call to action, prompting viewers to download a brochure, request a demo, or sign up for a newsletter. Make it easy for viewers to take the next step and become a lead.
How 2D animated marketing video examples are curated?
We dove deep into 2D animated marketing videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 2D animated marketing videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Evaluating smoothness, fluidity, and overall technical execution of the animation.
7.Sound Design Assessing the effectiveness of music, sound effects, and voiceover in enhancing the message.
8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.
A team of video designers, animators, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, 2D animated marketing video examples 2024, n=14500 videos within duration <3 minutes, across industries.
