Imagine a world where your marketing message isn't just heard, but truly felt. What if you could transform complex ideas into easily digestible, memorable experiences? I am excited to share today, in this article, what we've discovered about the remarkable power of 2D animation in marketing. Our research reveals a compelling narrative of engagement, connection, and growth, driven by the captivating visuals of animation. We'll delve into the numbers that demonstrate just how effective this approach can be, showcasing 30 eye-catching examples to inspire you.
88% of marketers agree that video has improved their ROI.
66% of businesses are eager to dive into AI for their 2024 video projects.
40% of users prioritize sharing videos and images on Facebook.
These stats reveal a growing trend: video, especially when enhanced by AI, is a marketing powerhouse. 2D animation offers a unique blend of engagement and shareability, perfectly suited to today's fast-paced digital world. We've handpicked 30 Eye-catching 2D Animated Marketing Video examples that instantly resonated with us and inspired interest.
We admire the minimalist yet effective 2D animation style in this video from BairesDev, demonstrating how government services seamlessly integrate with major life events. The timeline visual elegantly depicts the journey, with clear icons and smooth transitions. We all connect with these milestones, and the video showcases how the Estonian government simplifies navigating them, from getting a driver's license to having a child. We love the expanding network visual, illustrating the complex system of public services working together, proactively initiating actions and sharing data.
What We Can Learn
Focus on relatable life events to connect emotionally, driving viewer identification.
Comarch develops technology to improve customer engagement in the oil and gas industry. This video is a great example of how to use animation to explain complex concepts in a clear and engaging way. It's a 2D Animated Marketing Video Example that's perfect for showcasing your company's solutions to a specific market.
Video Design - The video uses a clean and minimalist style with bright colors, simple illustrations, and bold text. It's short and to the point, using simple language and engaging animation.
The video effectively communicates the objective by presenting clear and concise information about the challenges of customer engagement in the oil and gas industry, how Comarch can help, and the benefits of using their technology. The use of animation creates a positive and energetic tone, and the simple design makes the information easy to understand and remember.
MongoDB Atlas is a cloud database platform designed to accelerate and simplify data-driven development. This video is designed to introduce MongoDB Atlas and its benefits.
Video Design - The video utilizes a minimalist style, featuring 2D animated illustrations. It focuses on showcasing the product's features and functionality, including its 3D tooth movement tools and customizable design. Clean lines, vibrant colors, and a sleek interface create a modern and engaging 2D Animated Marketing Video Example.
This approach makes the video engaging for its intended audience of developers and data professionals. The video features simplified and easy-to-understand animations that highlight the product's key features, while the bright and energetic color palette conveys a positive and innovative tone.
FireMon helps organizations automatically implement security processes. This video explains how automation solutions help organizations automate their security process at multiple levels.
Video Design - This 2D Animated Marketing Video Example uses isometric style for its visual design. Isometric style makes it easy to understand the complex process of automation. The video features three-dimensional graphics that make the security automation flow understandable. The visual design is simple and clean, with minimal use of text. This helps the video focus on the information it is conveying, which makes the video very engaging.
The video effectively demonstrates how automation helps organizations achieve zero-touch automation. The video uses colorful animation and a conversational tone that makes it easy to understand. The visual design of the video effectively communicates the benefits of automation solutions, highlighting how these solutions can help organizations save time and money.
In this 2D animated marketing video production, we appreciate how CareATC effortlessly showcases its innovative approach to healthcare. The video gracefully blends engaging animation with a clear, concise message, instantly captivating the viewer. It cleverly illustrates how CareATC empowers employees to take control of their health, offering free comprehensive medical care and convenient access to resources.
The seamless transitions between scenes and the visually appealing aesthetic contribute to the overall effectiveness of the video. We love how it effortlessly portrays complex health data in an easily digestible format, resonating with both employers and employees seeking a streamlined healthcare experience. The final call to action encourages viewers to explore CareATC.com, prompting further engagement with the brand.
What We Can Learn
Create a visually appealing aesthetic, enhancing brand perception.
Logicom provides a full-stack IT solution for customers rapidly migrating their business to the cloud. This video is designed to communicate the benefit of partnering with Logicom and Cisco Meraki.
Video Design - The video uses a clean and modern design style with flat illustrations and minimal animations, creating a professional and easy-to-understand experience. Vibrant green and white colors give the video a fresh and modern look, which is common in Animated Marketing Video for Small Business and often used for cloud-based software.
The simplicity of the visual style allows the viewer to focus on the information being conveyed, ultimately encouraging them to learn more about this partnership. The video's tone is positive and optimistic, emphasizing the benefits of partnering with Logicom and Cisco Meraki to overcome the challenges of cloud migration.
Western Digital is a storage solutions company that specializes in automotive storage. This video is designed to show how Western Digital's tools and analysis methodologies can support the automotive storage market.
Video Design - The video uses a simple, modern style with flat cartoon graphics. It starts with a problem statement in a simple office setting, highlighting limited visibility on truck performance. This problem is quickly solved through Western Digital's Performance Portal. These visuals make the video easy to follow and understand. The use of animated data visualizations helps to make the content more engaging. This style is effective for Animated Brand Storytelling Video, because the solution and benefits are immediately clear and understandable.
The video uses a calm and reassuring tone to communicate the benefits of using Western Digital's solutions. The use of data visualizations, animation and simple language, is effective in explaining the complexities of automotive storage to potential customers. The video demonstrates how Western Digital's solutions can help companies identify cost improvement opportunities and prevent expensive recalls. Western Digital's solution offers visibility into truck performance to avoid costly recalls and prevent problems before they occur.
In a world inundated with generic chatbots, we find a gem: OpenTexts Aviator. This 2D animated marketing video flawlessly captures the frustrations of users struggling with outdated technology and introduces Aviator as the intelligent solution. The seamless transitions and the upbeat music effortlessly guide us through the chatbots functionalities. In the close-ups of the UI, we appreciate the sleek design and intuitive interface, showcasing how efficiently Aviator resolves queries and integrates with multiple data sources.
We love the visual storytelling, as the video clearly highlights how Aviator enhances the user experience and cuts support costs. The concise messaging, coupled with the dynamic animation, keeps the viewer engaged and reinforces the benefits of choosing a smarter, more secure chatbot solution like Aviator. The strategic checkmarks appearing as tasks are completed, is a visually satisfying affirmation.
What We Can Learn
Visually demonstrate problem-solving, inspiring viewers to consider your solution.
Printify is a print-on-demand platform that helps businesses sell products without inventory. This video introduces new product lines, including skincare, supplements, and coffee.
Video Design - The video starts with a 2D Animated Marketing Video Example style showcasing the new product lines. The video uses bold text and bright colors, such as green, purple, and yellow. The style uses simple 2D animated visuals and simple motion graphics. The design is sleek and modern, and the use of vibrant colors makes it visually appealing.
The video effectively communicates the message by showcasing the new product lines and highlighting the benefits of using Printify. The video's tone is enthusiastic and positive. The visual style of the video drives the goal of enticing viewers to join the waitlist by showcasing the exciting new product lines and highlighting the benefits of using Printify.
This is a 2D Animated Marketing Video Example that inspires women to join a company that creates a marketplace for artisans around the world. The video features a woman animated in various colors, using minimal color palettes and minimalist graphics. This simplicity makes the message clear and engaging, keeping the video fresh and interesting.
Video Design - The video design and content are aligned to encourage women to become ambassadors. The message is communicated in a positive and empowering way, resonating with the target audience. The video uses a soft and uplifting tone, appropriate for the target market.
The message and tone of the video encourage viewers to take action and join the community. This approach is effective because it taps into the desire for connection and purpose that many women share.
In a world of ever-increasing bandwidth needs, this 2D animated marketing video effectively communicates the challenges faced by network providers. The video's sleek design and dynamic animations instantly grab attention, showcasing the exponential growth of data consumption through striking visuals.
Padtec's WaveLogic Ai is presented as the ultimate solution, optimizing network performance and ensuring seamless data transmission. The concise explanation of complex technical concepts, coupled with visually appealing graphics, makes this video a stellar example of effective 2D animated marketing.
What We Can Learn
Clearly visualize your product's solution to a problem, making it easy for viewers to grasp its value and want to learn more.
In todays complex IT landscape, managing diverse systems can feel like navigating a maze. We all know the frustration of juggling multiple tools and lacking a clear view of our entire IT estate. This animated marketing video production brilliantly showcases Ensono M.O.'s solution, visually demonstrating how it brings clarity and control to even the most intricate hybrid environments.
Ensono M.O. offers more than just another IT service management tool. It presents a single source of truth, connecting disparate systems from mainframes to cloud, enhancing visibility and promoting proactive problem-solving. We love the simple yet impactful visualizations, which illustrate how Ensono M.O. boosts availability, responsiveness, and ultimately, business value.
What We Can Learn
Animate a relatable character navigating the problem, then your solution.
Genesys is a customer success program designed to guide businesses through their journey. The video gives viewers a glimpse into the customer experience.
Video Design - The video uses a clean and modern design style with bright colors, filled with animated shapes and characters. The video effectively highlights the various stages of the customer success program.
2D Animated Marketing Video Example - The simple visual style with vibrant colors immediately captures the viewer's attention, establishing a welcoming and positive tone. The animated elements help to visually illustrate the key phases of the customer journey, making the message more engaging. The video narrative demonstrates the value of the program by highlighting the collaborative approach and dedication to helping customers succeed.
In this excellent 2D animated marketing video example, we're immediately drawn to the clever visuals depicting the chaos of endless decisions. From mundane choices to pivotal career moves, the struggle for accurate information resonates deeply. LexisNexis offers a welcome escape from this daily grind.
We all appreciate the videos clear focus on the platforms benefits personalized dashboards, insightful reports, and easy team sharing. The smooth transitions and consistent brand messaging make this example a winner for anyone seeking to elevate their marketing efforts with engaging 2D animation.
What We Can Learn
Design your animation to evoke positive emotions, creating a memorable brand experience.
Harmony is a solution designed to help case managers at acute-care facilities make well-informed decisions regarding outgoing patients. The video is designed to communicate the benefits of Harmony by highlighting how it helps case managers make informed decisions for their outgoing patients.
Animated Marketing Video Example utilizes an Animated App Video style to visually portray the product's value and functionality. A soft, pastel green background paired with white, light purple, and blue accents, create a friendly and approachable visual experience. Simple 2D illustrations of folders, a building, and a woman holding a clipboard are used to depict the flow of information between facilities. These visuals are combined with a clean, sans-serif font, ensuring readability and a professional tone.
The overall video design is engaging and easy to follow. The visual style effectively communicates the product's purpose, showing how Harmony streamlines the exchange of data, enhances transparency, and gives case managers access to critical patient information needed to make informed decisions for outgoing patients. The video tone is reassuring and confident, highlighting the positive impact Harmony has on patient care.
I was drawn in by the video's ability to effectively convey complex issues with simplicity. The use of 2D animation and motion graphics seamlessly brings to life the challenges of workplace mistreatment and the importance of building trust with employees. The video makes it clear that HR Acuity is not just a software solution, but a partner in building a safer and more productive workplace. This is a powerful and inspirational example of a 2D Animated Marketing Video, showcasing the potential for animation to effectively communicate complex concepts and create emotional connections with viewers.
What We Can Learn
Visualize complex ideas simply using 2D animation to foster deeper understanding and engagement.
Rx EDGE helps healthcare brands reach patients. The video promotes a program that gets prescription information in front of people at the pharmacy.
Video Design - The video is a 2D Animated Marketing Video Example. It uses a simple, cartoonish style, bright colors, and bold lines. The graphics are clean and easy to understand, making the design simple and effective.
The visual style is perfect for communicating the benefits of the program. The clear, concise design helps convey the message in a way that is both informative and engaging. The animation style, although simple, helps hold the viewer's attention, while the bold color scheme and graphics create a positive and inviting tone.
The vibrant colors and energetic music of this 2D animated marketing video example create an immediate sense of excitement and innovation. We appreciate how Ateme presents its SaaS solution, Ateme+, through visually engaging metaphors, like the rocket launch symbolizing growth and the globe showcasing global reach. The video masterfully condenses complex information into easily digestible visuals, making it clear how Ateme+ simplifies infrastructure management and offers flexible payment options.
The minimalist 2D animation style keeps the focus on the key messages, avoiding unnecessary clutter. The seamless transitions and dynamic visuals hold attention throughout, culminating in a call to action that inspires viewers to embark on an amazing journey with Ateme+. It's a brilliant example of how a short video can effectively communicate a complex value proposition with clarity and style.
What We Can Learn
Tell a concise story with your animation, creating an emotional connection.
19. Ascendum Makina Creative Animated Marketing Video
We love the way this 2D animated marketing video gets straight to the point, showcasing the value of the Hill Assist feature in Volvo trucks. The video leverages a clean visual style, seamlessly transitioning between real footage and animated elements. It's refreshing to see a technical demonstration presented so engagingly.
The clever use of a split-screen reinforces the immediate impact of the Hill Assist activation, connecting viewers to the benefit with ease. This streamlined presentation from Ascendum Makina allows operators to quickly grasp the functions value, increasing both comfort and efficiency.
What We Can Learn
Directly address a problem and show how your product solves it effortlessly.
This 2D Animated Marketing Video Example is a great example of how to use animation to effectively communicate the benefits of a partnership. The video uses a bold, graphic design style with simplistic yet colorful visuals and animated transitions to keep the audience engaged. This clear and clean design emphasizes clarity, ensuring the message is easily understood.
Video Design - The visuals effectively communicate the goal of the partnership: to help retailers save time, money, and resources, and achieve compliance with environmental regulations. The clean, colorful visuals and engaging animations create a positive and reassuring tone.
The narration emphasizes the benefits of using the solution, making it clear how the partnership can help retailers achieve their goals. This video is a great example of how animation can be used to create a compelling and informative marketing video.
KIOXIA is a company that manufactures flash memory products. The goal of this video is to show the benefits of their BiCS FLASH technology and how it drives the innovation of their products. The video is designed to introduce KIOXIA and their BiCS FLASH technology to a wide audience.
Video Design - This is a 2D Animated Marketing Video Example that uses a clean and modern aesthetic. It features a combination of graphic animations, text overlays, and 3D rendered images. These elements work together to create a visual style that is both informative and engaging. The graphics are high quality and the animation is smooth and visually appealing.
The video effectively communicates the technological innovation of BiCS FLASH and highlights how it drives the company's goal to provide high-capacity, high-performance flash memory products for a diverse range of applications. The video conveys a sense of trust and reliability, while using a professional tone to reinforce the company's expertise in the field of memory technology.
Blend is creating a video to explain dividends, a topic that can be intimidating for those new to investing. The goal is to make investing approachable and understandable, and this video does just that.
Video Design - The video uses a 2D Animated Brand Storytelling Video style, with bright colors and simple graphics that create a welcoming and playful tone. Straightforward animations, like the cash flow from a share to the shareholder, make it easy to understand complex financial concepts.
The video successfully communicates the objective of explaining dividends with a simple, light-hearted approach. The clear and easy-to-understand animations, combined with the playful classroom theme, make the topic approachable and relatable for those who may be new to investing. The video establishes a positive and approachable tone, making the topic of dividends less daunting.
Radix is a protocol for building decentralized applications, tokens, and coins. This video is designed to introduce viewers to Radix, explain its capabilities, and highlight the benefits it offers.
Video Design - Radix utilizes a combination of animated geometric shapes, color, and transitions to create a compelling and modern 2D Animated Marketing Video Example. Geometric shapes and minimalist design create a sense of simplicity and clarity, making complex concepts easier to understand. The color palette is primarily blue and white, with pops of yellow, which adds visual interest and vibrancy. This combination creates a clean and professional visual style that is both engaging and informative.
The video's visual style effectively communicates the core concepts of decentralized finance by using abstract imagery to represent the flow of assets and transactions. Geometric shapes, such as triangles, circles, and squares, help to visualize the interconnectedness and fluidity of the DeFi network. The video employs a dynamic and energetic tone, while also maintaining a professional and informative approach. This combination creates an engaging and informative experience that resonates with viewers.
We admire the directness and clarity of this 2D animated marketing video for Siemens. The visuals immediately showcase the value proposition, emphasizing the challenges businesses face in managing supplier relationships and offering a solution through the Supplier Quality Hub. We love the way information unfolds effortlessly, with concise explanations and visually appealing animation guiding the viewer through the software's key features. The minimal design aesthetic and consistent branding contribute to a professional and modern feel, leaving a lasting impression of efficiency and innovation.
The animation seamlessly blends informative elements with engaging visuals. From the opening scene of a supplier and business person interacting to the closing handshake, the video tells a story of improved collaboration and streamlined processes. The use of icons, diagrams, and UI mockups effectively demonstrates the software's functionality without overwhelming the viewer. The overall effect is a compelling presentation of the Siemens Supplier Quality Hub, inspiring confidence and encouraging viewers to learn more.
What We Can Learn
Simplify complex processes with clear animation, making your product easy to understand.
Were drawn to this vibrant 2D animated marketing video by Google's ingenious way of visualizing complex network infrastructure. The animation seamlessly guides us through the inner workings of data centers, showcasing the power of Jupiter and Andromeda with effortless clarity. The catchy electronic music and fast-paced visuals maintain a captivating energy, effortlessly blending technical detail with a touch of whimsy.
The visual metaphors, like the tree representing various Google Cloud services, are particularly effective in communicating complex concepts in a relatable way. We all appreciate how the video uses data visualizations to compare transfer speeds, making the sheer scale of Googles network instantly understandable. This video is a prime example of how to make a technical subject both engaging and entertaining.
What We Can Learn
Smart visuals simplify complex topics, boosting viewer understanding and engagement.
The quirky charm of this Moogsoft video is undeniable. The 2D animation, featuring a robotic cow companion, brings a refreshing twist to the world of IT problem-solving. We all relate to the overwhelming tide of alerts and the need for a tool that can bring order to the chaos.
Moogsoft presents its AI Ops as that very solution, cutting through the noise and empowering IT teams to reclaim their time. This video perfectly balances humor with a clear message, showcasing the product's power while leaving viewers feeling inspired and entertained.
What We Can Learn
Add a quirky character. it makes your product memorable.
Segment helps businesses understand their customers better. The video illustrates how data is collected from various sources, such as websites, apps, and servers, and then transmitted to different marketing and analytics tools.
Video Design - The video uses simplified illustrations to represent the different sources and destinations that the platform connects. Color and graphic elements convey the concept of data flowing through a system. A light, bright, and clean color palette is used. The animations show the data moving in a smooth flow, which is a common visual style used in 2D Animated Marketing Video Example.
This design style makes the video engaging and easy to understand. The bright colors and clear animation clearly show how data flows from the source to the destinations. The video uses a clear and concise tone, making the concept understandable for a wide audience. The video's visual style helps drive the message home, showing the value of the solution and how it simplifies data management.
The animation style is visually appealing and does a great job of capturing the attention of viewers right from the start. The use of neon colors and glowing outlines creates a futuristic and dynamic atmosphere that perfectly complements the message of modernizing customer service operations. With its 2D animated approach, this video feels energetic and engaging, making even complex concepts like data integration accessible to a wide audience.
Through the clever use of visual metaphors and animation, the video effectively communicates the challenge of data overload and introduces Freshdesk Contact Centers solution with a clear and concise message. This approach makes the video both informative and entertaining, encouraging viewers to explore the new feature and see how it can improve their daily workflow.
What We Can Learn
Bright colors and clear visuals make complex ideas easy to grasp, boosting viewer understanding.
The first thing that struck me about this 2D Animated Marketing Video was the use of playful and colorful imagery. This immediately captures the viewer's attention and sets a positive tone for the video. The animation style is engaging and helps simplify a complex topic: on-demand workforce solutions. The video utilizes clear and concise language, making the information accessible to a wide audience. The video's overall aesthetic is modern and professional, further enhancing its appeal.
By highlighting the benefits of Shiftgig through visually appealing animations and a clear voice-over, the video effectively communicates the company's value proposition. The seamless transitions and smooth animations add a touch of sophistication to the video. This simple yet effective approach makes the video both informative and enjoyable to watch. The video leaves a lasting impression, encouraging viewers to explore Shiftgig's services further.
What We Can Learn
Storytelling through animation creates a memorable experience, driving conversions.
The opening sequence, featuring iconic athletes, in this Alation video brilliantly sets the stage for a compelling story of dominance and achievement. We love the vibrant use of color and the energetic animation that seamlessly blend to create a dynamic and visually engaging experience. The GOAT concept resonates with a wide audience, effectively translating complex data governance solutions into an easily understood and memorable message. As we watch the stadium fill with accolades, we grasp Alation's impressive track record and market leadership. This 2D animated marketing video demonstrates the power of concise storytelling and captivating visuals to establish brand authority and celebrate success.
What We Can Learn
Let your animation tell a story of success; build trust.
FAQ
What are the different styles of 2D animation, and which one suits my brand personality?
2D animation styles range from simple to complex, each with its own aesthetic. Choosing the right style depends on brand personality, message, and target audience. Research different styles to find the best fit.
How can I use 2D animation to tell a compelling story about my brand?
Compelling brand stories through 2D animation combine strong visuals, clear narratives, and audience understanding. Focus on emotional connection and a concise message.
What are the typical costs associated with producing a 2D animated marketing video?
2D animation costs vary based on complexity, length, and style. Simpler projects can start around $1000, while more complex productions can cost significantly more. Fixed-fee models offer budget predictability.
How long does it typically take to create a 2D animated marketing video?
Creating a 2D animated video typically takes 3-8 weeks, depending on scope and revisions. Careful planning and efficient workflows are crucial for timely delivery.
How are other companies in similar industries using 2D animation for marketing?
Companies use 2D animation for product demos, explainer videos, social media content, and brand storytelling. Research competitors to identify effective strategies.
What are the key benefits of using 2D animation for marketing, specifically for my type of product/service?
2D animation benefits marketing by simplifying complex information, increasing engagement, and creating memorable brand experiences. It's effective for various products and services.
How can I ensure the 2D animation style aligns with my specific marketing objectives?
Align 2D animation with marketing objectives by defining clear goals, understanding the target audience, and crafting visuals that support the overall strategy.
How can I adapt existing 2D animated video examples to fit my specific company message and brand?
Adapting existing 2D animation examples involves incorporating brand elements, tailoring the storyline, and ensuring stylistic consistency with the brand.
What existing assets (logo, images, brand guidelines) can I incorporate into my 2D animated video to maintain consistency?
Incorporate existing assets (logo, images, brand guidelines) into 2D animation to maintain brand consistency and create a cohesive visual identity.
What are the best practices for scripting a 2D animated marketing video that resonates with my target audience?
Effective 2D animation scripts focus on a clear message, target audience engagement, and a strong visual narrative.
How can I find a reputable 2D animation studio or freelancer that specializes in my industry or style preference?
A skilled 2D animation team typically includes animators, designers, and project managers with expertise in various animation styles and software.
What key questions should I ask a potential 2D animation provider to ensure they understand my vision and needs?
When choosing a 2D animation provider, inquire about their experience, style preferences, pricing structure, revision process, and communication methods.
How can I provide constructive feedback during the 2D animation production process to achieve the desired outcome?
Constructive feedback during 2D animation production involves clear communication, specific suggestions, and a collaborative approach.
What are the different stages involved in the 2D animation production pipeline, and how can I be involved in each stage?
The 2D animation pipeline includes conceptualization, storyboarding, design, animation, and post-production. Client involvement at each stage ensures alignment.
How can I use 2D animation to create a unique and memorable brand identity that stands out from competitors?
2D animation creates unique brand identities through custom styles, brand element integration, and distinctive visuals that differentiate from competitors.
How to plan and optimize 2D Animated Marketing Videos?
Visual Storytelling: "Content is fire, social media is gasoline." - Jay Baer. Advids leveraged this principle for a healthcare client. We developed a 2D animated video series that simplified complex medical procedures, using compelling visuals and clear narratives. This led to increased patient understanding and engagement with the client's services.
Actionable: Amplify content reach by distributing it strategically across platforms.
Authentic Branding: "Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence." - Sheryl Sandberg. Advids embraced this leadership philosophy for a non-profit client. We created a 2D animated video showcasing their mission and impact, emphasizing authenticity and emotional connection. This resulted in a significant boost in donations and volunteer applications.
Actionable: Build lasting brand impact by focusing on genuine values and purpose.
Targeted Communication: "Don't be too timid and squeamish about your actions. All life is an experiment." - Amit Kalantri. Advids adopted this experimental mindset for an e-commerce client. We A/B tested different 2D animated video ad variations, targeting specific customer segments. This data-driven approach optimized ad performance and improved conversion rates.
Actionable: Embrace experimentation to refine messaging and maximize campaign effectiveness.
Data-Driven Creativity: "Fall in love with the problem, not the solution." - Ben Yoskovitz. Advids applied this problem-focused approach for a food and beverage client. We conducted thorough market research to understand consumer preferences before developing a 2D animated video campaign. This resulted in a successful product launch and increased brand awareness.
Actionable: Ground creative solutions in thorough understanding of target audience needs.
User-Centric Design: "If we want users to like our software, we should design it to behave like a likeable person: respectful, generous, and helpful." - Aaron Walter. Advids embodied this user-centric design philosophy for a gaming client. We created a 2D animated tutorial video that was intuitive, engaging, and easy to follow. This improved user onboarding and reduced customer support inquiries.
Actionable: Design intuitive user experiences that prioritize ease of use and understanding.
Why Advids for 2D Animated Marketing Video?
At Advids, we create high-quality, original 2D animated marketing videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.
Expertise and Results You Can Rely On:
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging 2D animation. 12+ Years of Proven Success: With over 3400 clients served, and more than 315 successful 2D animated marketing video projects completed, we understand what makes a 2D animated video truly effective. Client Satisfaction is Our Priority: Over 109 five-star Google reviews testify to our talent, creativity, and unwavering commitment to client satisfaction.
The Advids 2D Animation Advantage:
Cutting-Edge 2D Animation Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impact. Customized 2D Animation Solutions: From explainer videos and character animations to brand stories and product demos, we tailor each 2D animated video to your specific needs, brand, and target audience. Creative Storytelling that Connects: Our skilled team of animators and storytellers craft captivating narratives that engage viewers and drive results.
A Partnership Built on Collaboration:
Collaborative Process From Start to Finish: We work closely with you throughout the entire animation process, from concept to completion, ensuring your vision is realized in the final product. Strategic Communication Every Step of the Way: We prioritize understanding your needs, target audience, and brand identity to create impactful 2D animated marketing videos that resonate.
Ready to unlock the potential of 2D animated marketing video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a 2D Animated Marketing Video?
A 2D animated marketing video is a dynamic and informative video that leverages 2D animation to communicate a message, promote a product or service, or tell a captivating story. It uses animation to create a compelling visual narrative that captures attention and engages viewers on an emotional level. 2D animated marketing videos are a powerful tool for reaching target audiences, building brand awareness, and driving conversions. They can be used across various marketing channels, including social media, email marketing, and your website.
2D animated marketing videos are versatile and can be used for a wide range of marketing purposes, from explainer videos to social media content, product demos, and brand storytelling. Their versatility makes them a valuable asset in any marketer's toolkit.
What do top 2D Animated Marketing Videos have in common?
Here are some key elements that contribute to creating compelling and effective video content:
Character Animation - A visually appealing way to bring your brand to life.
Motion Graphics - A dynamic and engaging way to showcase your product or service.
Whiteboard Animation - A simple and effective way to explain complex ideas.
Visual Storytelling - A compelling way to connect with your audience on an emotional level.
Clear Call to Action - A direct way to encourage viewers to take the next step.
Consistent Branding - A cohesive way to reinforce your brand identity.
Target Audience Focus - A strategic way to ensure your video resonates with your viewers.
Engaging Narration - A captivating way to keep viewers interested.
Visual Hierarchy - A clear way to guide viewers through your message.
Color Palette - A vibrant way to create a memorable visual experience.
Animation Style - A unique way to differentiate your video from the competition.
Visual Effects - A creative way to enhance your video's impact.
What makes 2D Animated Marketing Video effective?
Exceptional 2D animated marketing videos are a powerful tool for engaging audiences and driving results. They are driven by a design to capture attention, simplify complex information, and create a memorable experience for viewers.
Compelling 2D animated marketing videos are created by incorporating a combination of visual elements, storytelling techniques, and strategic calls to action. Methods for achieving this include using vibrant colors, engaging characters, and a clear narrative to keep viewers interested.
The effectiveness of 2D animated marketing videos lies in their ability to connect with audiences on an emotional level, build brand awareness, and drive conversions. They are a valuable asset for any marketing strategy, offering a unique and engaging way to communicate with your target audience.
How long should your 2D Animated Marketing Video be?
Strategic 2D animated marketing videos are designed to be engaging and informative, but their length should be carefully considered to ensure they hold viewers' attention.
The ideal length for a 2D animated marketing video depends on its purpose and target audience. For example, a short explainer video for social media might be best kept under 30 seconds, while a longer product demo video could be 2-3 minutes.
Before you start creating your video, ask yourself these questions to determine the ideal length:
What is the primary goal of your video?
What is the target audience for your video?
How much information do you need to convey?
What is the attention span of your target audience?
What platform will you be sharing your video on?
What is the overall tone and style of your video?
What is the budget for your video production?
How to create 2D Animated Marketing Videos?
Creating a successful 2D animated marketing video involves a comprehensive process that encompasses pre-production, production, and post-production stages.
The creation process involves a collaborative effort between creative professionals, including animators, designers, writers, and voiceover artists. Each stage plays a crucial role in ensuring the final video is engaging, informative, and effective.
Pre-Production
Define your target audience
Determine your video's purpose
Develop a compelling script
Choose an animation style
Create a storyboard
Select a voiceover artist
Production
Animate your storyboard
Add sound effects
Incorporate music
Edit your video
Render your video
Animated Video Styles for Product Launches
2D animated marketing videos come in a variety of styles, each designed to achieve specific marketing goals and resonate with different audiences.
Explainer Videos:
Ideal for simplifying complex ideas or demonstrating how a product works. They often use a combination of visuals, voiceover, and text to Engage Viewers and make information easily digestible.
Product Demo Videos:
Showcase product functionalities and benefits in an engaging and informative manner. These videos can be used on product pages, in email marketing campaigns, or even at trade shows.
Animated Social Media Videos:
Designed to Capture Attention and Drive Engagement on platforms like Facebook, Instagram, and TikTok. They are typically short, eye-catching, and shareable.
Deliver educational content in an engaging and easily digestible format. These are great for training, onboarding, or explaining complex topics in a simple way.
Animated Whiteboard Videos:
Create a visual and engaging presentation of data, ideas, or concepts. They often feature a hand drawing illustrations on a whiteboard, accompanied by a voiceover.
Unleash the Power of 2D Animation
Different types of 2D Animated Videos can be strategically used across your marketing efforts to achieve specific objectives and resonate with your target audience.
Explainer Videos: Effectively communicate complex concepts or product features to a broad audience. They can be used on landing pages, in email campaigns, or as part of a larger Content Marketing strategy.
Product Demo Videos: Showcase product functionalities and benefits in an engaging and informative manner. Imagine a software company using an animated video to demonstrate how their new project management tool simplifies workflows.
Animated Social Media Videos: Capture attention and drive engagement on social media platforms. Think of a short, humorous animation promoting a new product launch on Instagram.
Animated Brand Storytelling Videos: Craft compelling narratives that resonate with your target audience and build brand loyalty. A company could create an animated video that tells the story of their founder's journey and the inspiration behind their product.
Animated Educational Videos: Deliver educational content in an engaging and easily digestible format. These can be used for employee training, customer onboarding, or explaining complex industry topics.
Animated Whiteboard Videos: Create a visual and engaging presentation of data, ideas, or concepts. A marketing agency could use a whiteboard video to explain their unique approach to SEO and how it benefits clients.
Unleash the Power of 2D Animation
Increased Engagement: 2D animation's vibrant visuals and storytelling capabilities naturally draw viewers in, leading to higher watch times and increased brand recall.
Improved Brand Storytelling: Craft compelling narratives that resonate with your target audience, building brand awareness and loyalty. Animation allows you to create unique and memorable Brand Stories that stand out from the competition.
Enhanced Communication: Effectively communicate complex concepts or product features in a clear and concise manner. Visuals can simplify complex information, making it easier for viewers to understand and remember.
Cost-Effective Solution: Offer a cost-effective alternative to Live-Action Video production, while maintaining high production quality. Animation can be more affordable, especially for projects that require complex scenes or special effects.
Versatility and Flexibility: Adapt to various marketing needs, from explainer videos to social media content. Animation can be used to create a wide range of video styles and formats, making it a versatile tool for your marketing arsenal.
Global Reach: Translate easily into different languages, expanding your reach to a global audience. This makes animation ideal for companies targeting international markets.
Crafting Compelling 2D Video Experiences
Key touchpoints are essential considerations during the creation of a successful 2D animated marketing video, ensuring a seamless and impactful experience for your viewers.
Target Audience: Understand your target audience's demographics, interests, and pain points to tailor your video content effectively. This will help you choose the right tone, style, and Messaging for your video.
Marketing Goals: Define clear and measurable goals for your video campaign, such as brand awareness, lead generation, or sales conversions. Your goals will shape the video's content and call to action.
Storytelling: The narrative should be tailored to your target audience and marketing goals. Consider using a problem-solution structure or highlighting Emotional Connections to resonate with viewers.
Visual Style: Choose a visual style that aligns with your brand identity and resonates with your target audience. Consider using a consistent color palette, character design, and animation style.
Call to Action: Include a clear and concise call to action, guiding viewers towards your desired outcome. Tell viewers what you want them to do next, whether it's visiting your website, signing up for a newsletter, or making a purchase.
Distribution Strategy: Determine the optimal platforms and channels to distribute your video content, maximizing reach and engagement. Consider using social media, email marketing, your website, and paid advertising to reach your target audience.
Crafting Winning 2D Animation Strategies
Define Your Target Audience:
Consider factors like age, demographics, interests, and online behavior. Tools like Buyer Personas can help you create a detailed picture of your ideal customer.
Set Clear Marketing Goals:
Establish specific, measurable, achievable, relevant, and time-bound goals for your video campaign. Do you want to increase brand awareness, generate leads, or drive sales?
Develop a Compelling Storyline:
Craft a narrative that resonates with your target audience, engaging them emotionally and intellectually. Consider using a problem-solution structure or highlighting emotional connections to resonate with viewers.
Optimize for Different Platforms:
Adapt your video content for various platforms, ensuring optimal viewing experience across devices. Consider aspect ratios, video length, and captioning for different social media platforms.
Track and Analyze Results:
Monitor key metrics, such as engagement, conversions, and brand awareness, to measure the effectiveness of your video campaign. Use analytics tools to track video performance and identify areas for improvement.
Iterate and Improve:
Continuously analyze data and make adjustments to your video strategy based on insights gained. Experiment with different video styles, messaging, and distribution channels to optimize your results.
Boost Sales with Animated Videos
2D animated marketing videos can be a powerful tool to support your sales and marketing efforts, driving engagement, conversions, and brand loyalty.
Lead Generation: Use explainer videos to educate prospects about your product or service, generating leads and nurturing them through the sales funnel. An explainer video placed on a landing page with a Lead Capture Form can effectively educate visitors and encourage them to sign up for a newsletter or request a demo.
Product Demos:Showcase Product Features and benefits in an engaging and informative manner, driving sales and conversions. Imagine a software company using an animated video to demonstrate how their new project management tool simplifies workflows.
Brand Storytelling: Craft compelling narratives that resonate with your target audience, building brand awareness and trust. A company could create an animated video that tells the story of their founder's journey and the inspiration behind their product.
Customer Support:Create Animated Tutorials or FAQs to address common customer questions and provide helpful support. This can reduce the burden on your customer support team and improve customer satisfaction.
Social Media Marketing: Use short-form animated videos to capture attention and drive engagement on social media platforms. Think of a short, humorous animation promoting a new product launch on Instagram.
Make Your Launch Video Shine
Highlighting key elements in your 2D animated marketing video is crucial for capturing viewer attention and conveying your message effectively.
Value Proposition: Clearly communicate the unique benefits your product or service offers and how it solves a specific customer problem. This should be concise and memorable.
Key Features: Showcase the most compelling features of your product or service, highlighting their benefits and advantages. Use visuals to demonstrate how these features work and why they are valuable to your target audience.
Customer Testimonials: Include authentic customer Testimonials to Build Trust and credibility. Hearing from satisfied customers can be a powerful way to influence potential buyers.
Call to Action: Include a clear and concise call to action, guiding viewers towards your desired outcome. Tell viewers what you want them to do next, whether it's visiting your website, signing up for a newsletter, or making a purchase.
Brand Identity: Maintain consistency with your brand identity throughout the video, reinforcing your brand image and message. Use your brand colors, logo, and fonts to create a cohesive visual experience.
Captivate Your Audience with 2D Animation
Engaging your audience with 2D animated marketing videos requires a strategic approach, incorporating elements that capture attention and foster interaction.
Storytelling: Craft a compelling narrative that resonates with your target audience, engaging them emotionally and intellectually. Consider using humor, suspense, or relatable characters to draw viewers in.
Visual Appeal: Use a consistent color palette that aligns with your brand, incorporate dynamic transitions, and consider using characters or mascots to add personality.
Interactive Elements: Incorporate interactive elements, such as quizzes or polls, to encourage audience participation. This can be particularly effective on social media platforms.
Call to Action: Include a clear and concise call to action, prompting viewers to take the next step. Tell viewers what you want them to do next, whether it's visiting your website, signing up for a newsletter, or making a purchase.
Social Media Integration: Share your video content on social media platforms, encouraging likes, shares, and comments. Use relevant hashtags and engage with your audience in the comments section.
Reach Your Audience with Animated Videos
Reaching your target audience with 2D animated marketing videos requires a strategic approach, considering their preferred platforms and channels.
Social Media: Use platform-specific features like Instagram Stories or Facebook Live to engage your audience in real-time and build a community. Tailor your video content and format to each platform's unique audience and style.
Website: Embed your videos on your website, showcasing your product or service and driving engagement. Consider using videos on your homepage, product pages, or blog to enhance user experience.
Email Marketing: Include video links in your email campaigns, providing a more engaging and informative experience. Personalized email campaigns with embedded videos can be highly effective at driving conversions.
Paid Advertising: Run targeted Video Ads on platforms like Google Ads and Facebook Ads to reach specific demographics. Use detailed targeting options to ensure your videos are seen by the right people.
Content Marketing: Integrate your videos into blog posts, articles, and other content marketing efforts. Videos can enhance your content's appeal and make it more shareable.
Turn Videos into Leads
2D animated marketing videos can be a powerful tool for lead generation, capturing attention, educating prospects, and driving conversions.
Explainer Videos: Use explainer videos to introduce your product or service to a wider audience, generating initial interest and capturing leads. Place these videos on Landing Pages with lead capture forms to effectively educate visitors and encourage them to provide their contact information.
Landing Pages: Embed your videos on landing pages, providing a more engaging and informative experience for potential customers. Videos can increase conversion rates on landing pages by capturing attention and explaining your offer clearly.
Lead Magnets: Offer a free e-book, webinar recording, or discount code in exchange for viewers' email addresses, allowing you to nurture them as leads. Promote your lead magnet offer within your video and include a clear call to action.
Call to Action: Include a clear and concise call to action, prompting viewers to download a brochure, request a demo, or sign up for a newsletter. Make it easy for viewers to take the next step and become a lead.
How 2D animated marketing video examples are curated?
We dove deep into 2D animated marketing videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 2D animated marketing videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Animation Quality Evaluating smoothness, fluidity, and overall technical execution of the animation. 7.Sound Design Assessing the effectiveness of music, sound effects, and voiceover in enhancing the message. 8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.
A team of video designers, animators, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, 2D animated marketing video examples 2024, n=14500 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
