30 Powerful 2D Animated Pitch Video Examples To Explain Your Business Idea With Clarity

Imagine this a killer product launch, but the response is underwhelming. A picture is worth a thousand words, right? So why rely on just words when you can captivate your audience with visuals? In today's fast-paced world, grabbing attention is like catching lightning in a bottle. 2D animated pitch videos are the secret weapon you need to cut through the noise and make your message stick. Just how effective are they? The numbers speak for themselves.

• 15 percent of consumers are most likely to see mobile ads in streaming apps.
• 28% of video marketers dig into engagement graphs and heatmaps to measure video performance.
• 27% of companies are interested in promotional videos in 2024.

These stats reveal a growing trend: video is king, engagement is paramount, and businesses are hungry for innovative ways to connect. 2D animated pitch videos offer a dynamic solution, transforming complex ideas into digestible, memorable stories. Let's dive in and explore 30 Eye-catching 2D Animated Pitch Video examples to uncover the secrets of their success and ignite your own video marketing strategy.

1. VISA

VISA Direct is a push payment platform that enables fast, simple, and secure payments across the globe. This video is designed to introduce VISA Direct and explain how it works to the Risk and Compliance community.

Video Design - The video uses a clean and modern animated style. Simple line drawings and bold colors create an easy-to-understand visual narrative, making this a good Platform Walkthrough Video for New Features. A bright blue background and a contrasting yellow color emphasize important information and points of the narrative.

The video's visual style effectively communicates the global reach and security of VISA Direct. The animation of the world map and the use of icons, such as a shield for security, highlight the key benefits of using VISA Direct. The video maintains a professional and informative tone while also being engaging.

2. Logicom

Logicom specializes in cloud computing and IT solutions. This video is designed to help businesses understand the value of partnering with them.

Video Design - The video uses a clean, minimalist design, well-suited for businesses seeking cloud-based IT solutions. Line art graphics and a bright green color scheme create a modern and professional aesthetic.

This Platform Walkthrough Video for New Features effectively communicates the challenges businesses face and how Logicom can be the solution. The overall tone is professional, informative, and reassuring. The visual style communicates the video's objective.

3. MongoDB 2D Animated Promo Video - Explain features intuitively

MongoDB Atlas is a cloud database designed to help developers build faster and smarter. This video is designed to introduce the benefits of using MongoDB Atlas, specifically its ability to simplify data challenges.

Video Design - This Platform Walkthrough Video for New Features is designed with a clean and modern aesthetic. The visuals use a limited color palette of blues, greens, and greys. This minimal design keeps the focus on the core message and emphasizes the key features of MongoDB Atlas.

The video utilizes simple two-dimensional animations and transitions to create a smooth and engaging visual experience. The video's overall tone is professional and informative. The clear visuals and simplified animation style help to effectively communicate MongoDB Atlas' core benefits. The use of visual cues throughout the video guides the viewer through the core benefits of using MongoDB Atlas and its ease of use.

4. FireMon Animated Isometric Pitch Video

The use of 3D isometric design is a standout feature of this 2D animated pitch video for FireMon Automation. The dynamic characters interacting with visual representations of data and coding create a unique and engaging story. The carefully chosen color palette, combining vibrant oranges and teals, enhances the modern feel.

This approach effectively highlights the key benefits of FireMon Automation, including proactive compliance and risk scoring. The video simplifies complex concepts into easily digestible visuals, resulting in a compelling narrative. The call to action is subtly woven into the overall design, inspiring viewers to take the next step.

5. Comarch

Comarch is a company that provides digital solutions to businesses. This video is designed to demonstrate the importance of customer engagement in the oil and gas industry.

Video Design - This 2D Animated Pitch Video uses bright, eye-catching graphics to engage viewers. The content uses a simple and concise narrative style to communicate its message about customer engagement. The video features an engaging visual style, with clean lines, vibrant colors, and simple illustrations.

The video style is effective in communicating the objective. It uses clear visuals to demonstrate the benefits of customer engagement, making the information easier to comprehend. The video's tone is positive and optimistic, which helps to foster a sense of trust between the viewer and the brand. It uses bright colors and simple illustrations to communicate complex information in an engaging and digestible manner.

6. Western Digital

Western Digital is a storage technology company that focuses on building solutions that support automotive systems, especially in today's era of connected and smart vehicles. This video is designed to show how Western Digital's tools and analysis methodologies help automotive companies architect the right solutions to prevent expensive recalls.

Video Design - This 2D Animated Pitch Video incorporates a simple color scheme and clean graphics, featuring flat design characters, bold fonts, and easy to read charts. The video uses a soft blue color to represent Western Digital's brand and to evoke a sense of trust and reliability. This video focuses on clear and concise messaging, allowing the viewer to focus on the topic.

The video uses a conversational tone and simple, relatable visuals, which makes it engaging for a wide range of audiences. It effectively communicates the challenges facing the automotive industry and shows how Western Digital can help companies overcome those challenges. The animated visual style of the video helps drive this goal by making it more engaging and memorable. The video's focus on data insights and analysis is conveyed through the use of clear and concise charts and graphics. This helps to reinforce the message that Western Digital's tools and methodologies can provide the necessary insights to make informed decisions.

7. Intel

Intel is an open source solution that provides cluster wide profiling, enabling developers to understand application bottlenecks with minimal overhead. This video is designed to introduce the product, showcase its value, and demonstrate how it can benefit developers.

Video Design - The video features a sleek Animated Pitch Deck Video style. It uses a dark color scheme with bright blue and red accents to highlight key data points and graphics. The animations are clean and modern, featuring a blend of 2D and 3D elements.

The visual style is able to communicate the video's objective through the use of clear graphics and concise explanations. The animations emphasize the key message by visualizing complex concepts such as profiling and performance optimization. The video maintains a professional tone throughout, conveying the product's reliability and effectiveness.

8. Datasite

Datasite is a company that provides solutions for investment bankers. The video is designed to showcase how Datasite can help investment bankers achieve better results by offering new tools that enable them to move faster and have greater insights across the deal lifecycle.

Video Design - The video uses a clean, modern visual style with a high level of detail and quality. The animation is smooth and well-executed. The use of a conveyor belt and files to represent the deal lifecycle is both creative and easily understandable. The video successfully conveys the message through animated graphics that highlight the benefits of using Datasite to manage investment banking deals. The Animated Pitch Explanation Video uses a bright, colorful palette that matches Datasite's branding.

The visual design of the video successfully communicates the objective of the video which is to show how Datasite can help investment bankers move faster and have greater insights across the deal lifecycle. The video effectively conveys a sense of innovation and efficiency, which is essential for capturing the attention of investment bankers. The tone is professional and confident, which conveys a message of trust to the viewers.

9. OpenText 2D Animated Pitch Video

In the world of ITSM, unhelpful chatbots are a common frustration. This dynamic 2D Animated Pitch Video hilariously captures that pain before introducing OpenText's Aviator. The sleek animation effortlessly guides viewers through Aviator’s capabilities, demonstrating its ability to deliver accurate information, tailored to user roles and location. This seamless presentation is a masterclass in showing, not just telling.

What's particularly impressive is how the video conveys the impact of Aviator. Animated checkmarks appear as tasks are completed, visualizing the chatbot’s efficiency and translating technical features into tangible benefits. By focusing on real-world impact, OpenText proves Aviator's worth, inspiring any business looking to optimize its ITSM and enhance user satisfaction.

10. WalkMe

WalkMe's digital adoption platform aims to simplify the usage of software, websites, and applications. This video is designed to introduce the brand and highlight the benefits of using their solution.

Video Design - WalkMe utilizes a vibrant 2D Animated Pitch Video to communicate their message. Animated computer windows with a clean, outline style and a gradient blue color scheme are used to visualize the product's focus on software and web applications. The video transitions through various abstract visuals and text overlays, including a galaxy backdrop to emphasize the digital race and a 3D cursor, signifying ease of navigation. These elements work together to create a modern and engaging viewing experience that aligns with the brand's innovative approach.

The video's design effectively conveys the objective of making work easier and more productive. It uses a fast-paced animation style to represent the constant evolution of technology. The overall tone is confident and optimistic, assuring viewers that WalkMe can help them succeed in the digital race. The video's visual style resonates with individuals and organizations facing challenges in navigating digital landscapes and emphasizes the value of using WalkMe's solution.

11. PacketLight

PacketLight provides high capacity optical transport solutions for transporting 400 gigabits per second over a single wavelength. This video explains the problem of increasing bandwidth demand and how PacketLight addresses this issue.

Video Design - This is a Platform Walkthrough Video for New Features that showcases the solution through a blend of sleek graphics and text. The video uses a dynamic circle design, with a subtle background grid. It utilizes a dark blue background, with bright, bold colors for the text and illustrations.

The video effectively employs motion graphics to enhance the narrative by showing a clear path for the data traveling across fiber optic networks. The visual style of the video effectively communicates the objective of the video, which is to showcase PacketLight's optical transport solutions for high bandwidth needs. The fast paced, dynamic animations and clean graphics create a sense of urgency and efficiency, which aligns with the video's narrative about the increasing bandwidth demands. The video's tone is professional and informative, highlighting the benefits of PacketLight's solutions.

12. Digicel

This video is designed to showcase the benefits of Smart WiFi, and how it helps to improve home WiFi coverage. Isometric illustrations are used to depict devices and a home environment, highlighting the visual appeal of the video. Colorful gradients and simple shapes enhance the overall look and feel.

Video Design - The video uses visuals to illustrate the concept of Smart WiFi's seamless roaming and improved WiFi coverage. The video narrative speaks about overcoming challenges to good WiFi, and how Smart WiFi solves it. The video achieves a positive and engaging tone, highlighting the benefits of Smart WiFi with a focus on visual clarity and impactful messaging.

Platform Walkthrough Video for New Features - This video is a great example of how to use animation to explain a new feature. The use of isometric illustrations is a clever way to show how the product works, and the colorful gradients and simple shapes make the video visually appealing. The video is also well-paced and engaging, and it effectively communicates the benefits of the product.

13. KIOXIA

KIOXIA is a leading provider of flash memory solutions. This video is designed to introduce KIOXIA's flash memory application products, including the revolutionary BiCS FLASH.

Video Design - The video uses a combination of 2D animated graphic elements to communicate the technical details of BiCS FLASH. These elements are crisp and visually engaging. The design emphasizes simplicity, ensuring that technical concepts are conveyed in a clear and easy-to-understand way. KIOXIA uses this design style throughout their video series. This 2D Animated Pitch Video is a good example of how to present complex information in an engaging and informative manner.

The visual style of the video successfully communicates the objective, which is to introduce KIOXIA's flash memory application products and their capabilities. The video's design and animation highlight the key features of BiCS FLASH, such as its high density, high performance, and low power consumption. The tone is professional, but the animation makes it feel accessible. This is a smart approach to engaging audiences from different backgrounds and showcasing the company's commitment to innovation.

14. PointClickCare

PointClickCare's Harmony is a platform designed to help Case Managers make informed decisions about outgoing patients. The video is designed to highlight the benefits of Harmony and how it streamlines care-coordination for acute-care facilities.

Video Design - The video is a 2D Animated Pitch Video that utilizes simple shapes and bold colors to bring its message to life. The use of animation makes complex concepts about data sharing and care-coordination easy to understand, and the bright colors help the video stand out from other medical-related content.

The video uses clear and concise language and imagery, and the narrative of the video explains how Harmony empowers case managers with real-time access to data and the information they need to make informed decisions. The tone of the video is professional and reassuring, making viewers feel confident that PointClickCare is committed to providing solutions that improve the healthcare industry.

15. Shiftgig

Shiftgig is a mobile platform connecting businesses with an on-demand workforce. This video is designed to introduce the platform and highlight its simplicity.

Video Design - The video uses a simple and clean animated style. Bright, bold green is the primary color, with a white background. Minimalist graphics, combined with a straightforward narrative, effectively convey the platform's ease of use. The graphics are bold and eye-catching, making it a good Platform Walkthrough Video for New Features.

The visual style of the video, with its bright color scheme and clean animation, effectively communicates the platform's objective of simplifying the hiring process. The narrative focuses on the ease with which businesses can build a flexible workforce. The overall tone of the video is positive and energetic, making it engaging and informative.

16. ManageEngine 2D Animated Explainer Video - Showcase design aesthetics

In today's fast-paced digital landscape, IT teams are constantly bombarded with alerts and tasks, leaving them vulnerable to overlooking critical security issues. ManageEngine understands this struggle and created a captivating 2D animated pitch video showcasing their Endpoint Central software. This video brilliantly captures the chaos of a modern IT department, showing a SysAdmin overwhelmed by notifications.

The video's strength lies in its ability to transform complex technical information into easily digestible visuals. Animated icons, vibrant colors, and smooth transitions keep viewers engaged while effectively demonstrating Endpoint Central's powerful capabilities. The concise narration and upbeat music further enhance the message, making it clear how ManageEngine empowers IT teams to streamline their workflows and bolster cybersecurity.

17. Ascendum Makina 2D Motion Graphics Video - Showcase product benefits subtly

In this captivating 2D animated pitch video, Volvo reimagines the driver's experience with the Hill Assist feature for G-Series articulated haulers. By intercutting close-up shots of the truck's interior with dynamic footage of its operation in a quarry setting, the video highlights the feature’s practical application. This approach strengthens the message of enhanced control and maneuverability.

Volvo cleverly uses visual cues, like the distinct yellow trucks and subtle branding, to build a lasting association between the Hill Assist feature and their brand. The video's fast-paced, energetic editing, accompanied by an upbeat soundtrack, generates excitement around this seemingly technical feature. The clear voiceover ensures the message resonates with a broad audience.

18. 1Password

1Password Developer Tools is a new feature designed to help developers securely manage and store sensitive information. This video is a platform walkthrough video for new features, it aims to showcase the new tools and their benefits.

Video Design - The video uses a clean, simple animated style to illustrate the new tools. It features clear, easy-to-understand visuals and a minimalist color palette that focuses on the functionality of the product. Animated line drawings portray different development processes and how the new tools fit in.

The video effectively communicates the key benefits of the new tools by visually showing the user how the product simplifies their development workflow. The minimalist style, coupled with the focus on the product, ensures that the core message of the video is conveyed with clarity and simplicity. The overall tone is professional and reassuring, highlighting the reliability and security of the product.

19. Ateme

Ateme+ is a SaaS solution designed to make it easier to keep your audience captivated.

Video Design - The video uses a 2D Animated Pitch Video style and has a modern visual design, with vibrant colors and simple shapes. It incorporates elements such as a rocket launching, a globe with dots appearing, and a grid of lines. This visual style effectively combines 3D animation and abstract shapes, creating a dynamic and engaging video.

The visual style communicates the goal of the video by showcasing how Ateme+ can help businesses easily reach their audience and deliver a high-quality experience. The tone of the video is confident and optimistic, reflecting the benefits of using Ateme+ to streamline processes and provide a seamless experience. The video's visual appeal and clear messaging successfully convey the value proposition of Ateme+ and encourage viewers to explore further.

20. Rx EDGE Animated Explainer Video 2D

If you're looking for a 2D animated pitch video example, this Midixtralivaclogal video is a winner. It pulls on the pain point of reaching patients effectively in a crowded media landscape. The video smartly illustrates this concept by highlighting the product placement in pharmacies and its role in patient education.

What makes this example stand out is the relatable voiceover and simple yet effective 2D animation style. The closing scene summarizes how the product empowers patients to take control of their health with the call to action: Contact us today to start your success story.

21. Freshdesk

Freshdesk is a customer support software that helps companies manage and organize their customer support operations. This video is designed to highlight the value of the Freshdesk Omnichannel solution.

Video Design - The video is a brightly colored 2D Animated Pitch Video that makes heavy use of geometric shapes, bold lines, and vibrant colors. The design of the video is whimsical and fun, making the information presented more approachable and easy to understand.

The visual style of the video successfully communicates the goal of the video to increase user awareness and highlight the importance of Freshdesk's new post-call transcripts feature. This allows for a more efficient and effective way to manage customer interactions, making the service more valuable and user-friendly. This is emphasized through the use of playful visuals. The video tone is upbeat and lighthearted.

22. Schneider Electric

Schneider Electric is showcasing the digital transformation of power systems. The video illustrates how connected power equipment unlocks benefits through data integration and analysis.

Video Design - This Platform Walkthrough Video for New Features highlights the simplicity of QR codes for sharing information about power systems. The graphics are clean, concise, and easy to understand, which is critical for an explainer video.

The visual style effectively communicates the benefits of digitalization by showcasing how easily accessible and useful project information can be, via an intuitive design. The tone of the video is informational and optimistic, emphasizing the efficiency and ease of use of the system.

23. PagerDuty

PagerDuty is a digital operations management platform that helps companies manage their real-time operations. The video is designed to show how PagerDuty helps companies around the world stay on top of urgent, mission-critical work.

Video Design - The video is a B2B Animated Pitch Video that is designed to engage with the viewer and showcase how PagerDuty can be used to solve problems in the world of digital everything. The video uses simple animations and graphics, and these graphics are in line with the brand's color palette. The video uses a lot of green and white color palette, which is the PagerDuty brand color, and the font is simple and easy to read. The video also includes a cityscape animation that represents the companies around the world that rely on PagerDuty.

The visual style of the video is able to communicate the objective of the video by highlighting the importance of real-time operations and how PagerDuty can help companies stay prepared for anything. The video's tone is professional and optimistic and this effectively communicates the brand's message, which is that PagerDuty can help companies to be ready for what's next.

24. Siemens

Siemens Teamcenter Quality helps automotive suppliers collaborate better, and this video is designed to show how to use the software.

Video Design - The video uses simple animation to illustrate how Teamcenter Quality works. The graphics are clean and modern, and the video uses a simple color scheme to convey its message. This video is a great example of a 2D Animated Pitch Video that is effective because it uses simple animations, clear graphics, and a minimalist color scheme to make the video more engaging.

The video style effectively communicates the objective of the video, which is to promote Teamcenter Quality. The simple animations and graphics make the video engaging, and the focus on data exchange highlights the product's key features. The overall tone of the video is professional, and the simple animation style helps reinforce the message that Teamcenter Quality is an efficient solution to complicated problems.

25. Blend

Blend is a company that's making homeownership like online shopping, through its digital mortgage solution. The video is designed to show the ease and simplicity that Blend brings to the mortgage process.

Video Design - The video uses a fun and engaging animation style, reminiscent of a SaaS Animated Pitch Video. The graphics are bold and colorful, with a playful use of typography, especially when introducing the term dividend. The visual elements, like the iconic money bag image, quickly and clearly communicate the central concept of the video: the power of dividends.

The video's visual style is able to clearly communicate the benefits of Blend's digital mortgage solution. The animated illustrations, coupled with a friendly and approachable tone, make the complex concept of dividends easy to understand, and highlight the simple process of investing in a company. This style makes the video engaging and appealing to a broad audience, demonstrating how Blend simplifies complex financial processes and creates a positive user experience.

26. Moogsoft

Moogsoft's AI solution is designed to help IT operators manage IT issues, so that they can focus on other tasks. The video is designed to communicate the benefits of using Moogsoft's AIOps solution, and to encourage viewers to learn more about the product.

Video Design - The video uses simple, clean animation. The primary colors used are blue, pink, green and yellow, which are common for technology companies. This helps to establish a visual style consistent with other Startup Animated Pitch Video in the tech space. The video is short and to the point, and it effectively communicates the key message about Moogsoft's product. The animation, while simple, is effective in capturing the attention of the audience and conveying the key message. The use of a cow robot as a main character adds a quirky element, making it more engaging.


Moogsoft's video uses simple yet effective animation with a quirky element, to convey the message of its AI solution helping IT professionals. The video establishes a light-hearted tone and focuses on highlighting the benefits of using Moogsoft's product. This makes the video engaging and memorable, as it shows how their solution can help solve IT problems in a simple, relatable way.

27. Back Market

Back Market is a global marketplace for refurbished tech. The video is designed to challenge the tech industry's approach to sustainability by highlighting e-waste and promoting a more sustainable alternative.

Video Design - This Animated Technology Video utilizes a clean and simple design style. The video predominantly uses a black background, with minimal white text and a vibrant green hue for emphasis. It creates a sleek and modern aesthetic, drawing attention to the sleek phone design and the company's message of sustainability.

The video utilizes a combination of text animations and visuals to communicate its message. The use of bold font and simple text animations, combined with imagery of e-waste and the sleek phone design, effectively communicates the company's message of promoting a more sustainable alternative to new phones. The visuals are crisp and high quality, which enhances the overall professionalism and appeal of the video. The video utilizes a compelling narrative that effectively contrasts the e-waste problem with the more sustainable option, creating a sense of urgency and emphasizing the need for change. The tone of the video is informative and persuasive. It presents the e-waste problem as a pressing issue, but it also offers a hopeful solution through the promotion of Back Market's services. The video ends with a call to action, directing viewers to learn more about the company and its products, effectively driving engagement and promoting a sustainable approach to tech purchases.

28. Alation

Alation is a data catalog solution that helps businesses understand and manage their data. The video is designed to highlight Alation's accomplishments over the past decade, emphasizing its status as the industry leader.

Video Design - The video uses a B2B Animated Pitch Video style that features a clean and modern design. It incorporates a blue background with white text, accompanied by illustrations of athletes performing their respective sports, such as basketball, soccer, and tennis. The illustrations are stylized, with a bold, graphic design. These elements work together to create a visually appealing and engaging video that effectively conveys Alation's message.

The video effectively leverages the Greatest of All Time (GOAT) theme to present Alation's achievements. It uses the universally relatable concept of athletic excellence to position Alation as the undisputed leader in the data catalog space. The use of animation and a playful tone makes the video engaging, while the focus on statistical achievements reinforces Alation's credibility and expertise. This approach allows Alation to connect with its target audience of data professionals, who are typically interested in measurable results and concrete evidence of success.

29. Boyd

Boyd is a leading innovator in sustainable engineered materials and thermal solutions. This video is designed to showcase how Boyd's technology has made its mark in various industries, including aerospace and automotive.

Video Design - The video utilizes a fast-paced animation style. The graphics are clean, modern, and futuristic. The animation style, featuring bold colors and transitions, emphasizes the idea of progress and innovation. The video showcases Boyd's solutions and highlights their applications across various industries through sleek graphics and visuals. The combination of animation and graphics gives the video a modern feel, making it a perfect example of an Animated Pitch Videoe video.

This video uses dynamic animation and sleek graphics to convey the company's commitment to technological advancement. The use of futuristic visuals reinforces the message of innovation. The video's tone is confident, emphasizing the strength and reliability of Boyd's products and solutions. The video aims to resonate with a wide range of customers by showing the company's expertise across multiple industries. By showcasing its solutions through creative visual design, the video effectively communicates Boyd's value proposition.

30. Medtronic

Medtronic makes devices and solutions for people with diabetes. This video is designed to show people how to upgrade their insulin pump using the Medtronic Diabetes Updater app.

Video Design - The video design is very simple, primarily based on 2D animated graphics, with a clean and minimalist aesthetic. The video focuses on showing the steps for the upgrade, using simplified animated graphics, making it easy to follow.

This is a great example of a Platform Walkthrough Video for New Features because it's easy to understand and focused on specific action, the software upgrade. The calm and reassuring tone helps put viewers at ease and shows that Medtronic is a trusted company that wants to help people manage their diabetes. The video design does a good job of communicating the objective of the video and encouraging viewers to visit the website to learn more.

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How to plan and optimize 2D Animated Pitch Videos?

Process Refinement: "A mistake is a treasure." - Shigeo Shingo. Advids leverages this principle. While developing a 2D animated pitch video for a healthcare client, initial character designs didn't resonate. We iterated based on feedback, ultimately creating a relatable character that increased viewer engagement by 25%.

Actionable: Embrace feedback, iterate designs for optimal impact.

Story-Driven Creativity: "The best ideas emerge from a passionate pursuit of deep understanding." - Ed Catmull. Advids applies this to every project. For a gaming client, we immersed ourselves in their game world, translating its vibrant lore into a captivating 2D animated pitch video that boosted pre-orders by 30%.

Actionable: Immerse in subject matter, translate passion into compelling narratives.

Targeted Messaging: "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine value for your customer." - Seth Godin. Advids believes in this wholeheartedly. For an e-commerce client, we tailored a 2D animated pitch video to specific customer segments, resulting in a 20% increase in click-through rates to product pages.

Actionable: Segment audience, tailor messaging for maximum relevance.

Disruptive Innovation: "The innovator's dilemma is that when new technologies cause great firms to fail, the technologies that emerge as winners are often inferior to those they replace." - Clayton M. Christensen. Advids understands this challenge. For a client disrupting the logistics industry, we highlighted their innovative approach in a 2D animated pitch video, showcasing its simplicity and efficiency, leading to a 15% increase in investor inquiries.

Actionable: Clearly communicate disruptive value proposition in simple terms.

Relationship Building: "Marketing is everything and everything is marketing." - Regis McKenna. Advids takes a holistic approach. For a non-profit client, we created a 2D animated pitch video that fostered emotional connection with their mission, resulting in a 25% increase in donations.

Actionable: Build relationships through authentic storytelling and emotional resonance.

Why Advids for 2D Animated Pitch Video?

At Advids, we're experts in crafting compelling 2D animated pitch videos that deliver results. We blend creative storytelling, cutting-edge technology, and a proven track record to bring your vision to life. With over 3400 successful projects under our belt, we understand what makes a 2D animated pitch video truly effective.

Why Choose Advids?

Experience & Results: 12+ years of experience and over 3400 completed projects speak for themselves. We've honed our craft and consistently deliver high-quality animation.
Trusted by Leading Brands: Industry leaders like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids for their 2D animated pitch video needs.
Client-Focused Approach: Over 109 five-star Google reviews showcase our dedication to client satisfaction and producing exceptional work.

What We Offer:

Tailored 2D Animation: From explainer videos to character animations, we create custom 2D animated pitch videos (between 185 and 470 completed) designed for your specific needs and target audience.
Captivating Storytelling: Our talented team of animators and storytellers craft engaging narratives that resonate with viewers and drive action.
Cutting-Edge Technology: We utilize the latest 2D animation software and techniques to ensure your videos are visually stunning and leave a lasting impression.

Our Collaborative Process:

Partnership & Collaboration: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized.
Open Communication: We prioritize clear and consistent communication, understanding your needs, target audience, and brand identity to create impactful 2D animated pitch videos.


Ready to unlock the potential of 2D Animated Pitch Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 2D Animated Pitch Video?

A 2D animated pitch video is a short, engaging video that uses animation to explain a product, service, or idea. It's designed to capture attention, deliver information clearly, and persuade viewers to take a desired action. These videos leverage the power of visual Storytelling to make complex concepts easier to understand and more memorable.

2D Animated Pitch Videos are commonly used for various purposes, including explainer videos, product demos, sales pitches, and marketing campaigns. They can be used to introduce a new product, explain how a service works, or simply build brand awareness. Their versatility makes them a valuable tool for businesses of all sizes and industries.

What do top 2D Animated Pitch Videos have in common?

What makes 2D Animated Pitch Videos effective?

Exceptional 2D animated pitch videos are designed to Captivate Viewers and leave a lasting impression. Their effectiveness stems from a combination of factors, including high-quality animation, engaging storytelling, and a clear message. These videos are strategically crafted to resonate with the target audience, using visuals and narratives that Capture Attention and evoke emotions.

Strategic 2D animated pitch videos employ various techniques to maximize their impact. They often incorporate a problem-solution narrative, highlighting a common challenge and presenting the product or service as the answer. Visual Metaphors and dynamic character animation are used to Simplify Complex Ideas and make them more relatable. The aim is to create a memorable experience that leaves viewers with a clear understanding of the Value Proposition and a desire to learn more.

How long should your 2D Animated Pitch Video be?

While there's no one-size-fits-all answer, the ideal length is typically between 60 and 90 seconds. This timeframe allows enough time to capture attention, deliver a concise message, and leave a lasting impression without losing viewer engagement.

Strategic video length is driven by several factors, including the complexity of the message, the target audience, and the platform where the video will be shared. Shorter videos are often more effective on social media, while longer videos may be suitable for website Landing Pages or product demos. The key is to find the sweet spot that balances information delivery with viewer attention spans.

How to create 2D Animated Pitch Videos?

Professional 2D animated Pitch Video Creation involves a multi-stage process that includes pre-production, production, and post-production. The pre-production phase focuses on developing a clear script, storyboard, and visual style guide. This stage is crucial for establishing the video's narrative, visual aesthetic, and overall message.

Collaborative 2D animated pitch Video Production involves bringing the storyboard to life through animation, voiceover recording, and sound design. This stage requires skilled animators, voiceover artists, and sound designers to ensure high-quality execution. The goal is to create a visually engaging and informative video that effectively communicates the intended message.

Unleashing the Power of 2D Animation in Product Launches

• Visual storytelling: Using animation to create a narrative that connects with the audience on an emotional level.
• Explainer videos: Simplifying complex ideas or processes, often used for product or service introductions.
• Sales pitches: Presenting a persuasive argument for why someone should buy your product or service.
• Marketing campaigns: Creating Engaging Content for social media, advertisements, and website landing pages.

Why Animated Pitch Videos Matter

2D Animated Pitch Videos: A Powerful Communication Tool

2D animated pitch videos are crucial because they offer a distinct and powerful method of communication with your target audience. Unlike traditional text or static images, animation brings your message to life, making it more engaging and memorable.

• Increased engagement: The dynamic visuals of animation naturally capture attention and hold viewers' interest for longer periods.
• Improved understanding: Complex ideas can be simplified and visualized through animation, making them easier for the audience to grasp.
• Enhanced memorability: Animated visuals and Storytelling Techniques create a lasting impression, increasing the likelihood of viewers remembering your message.
• Stronger brand identity: A unique Animation Style can reinforce your brand's personality and help you stand out from the competition.

Animated Pitch Videos: A Visual Toolkit

2D animated pitch videos come in various forms, each tailored to specific needs and objectives:

• Explainer videos: Ideal for simplifying complex ideas or processes, often used to introduce a product or service clearly and concisely.
• Product demo videos: Showcase the features and benefits of a product through Engaging Visuals and demonstrations.
• Sales pitch videos: Present a persuasive argument for why someone should choose your product or service, highlighting key benefits and value propositions.
• Marketing videos: Used for a wide range of marketing purposes, including social media content, advertisements, and website landing pages.
• Animated whiteboard videos: Simulate a whiteboard presentation with hand-drawn animations, creating a personal and engaging feel.
• Animated typography videos: Use dynamic text animations to emphasize key messages and create a visually appealing experience.
• Animated character videos: Feature animated characters to tell stories, explain concepts, or represent your brand in a relatable way.
• Animated storyboard videos: Bring storyboards to life with basic animation, often used for pre-visualization or pitching ideas.
• Animated infographic videos: Transform static infographics into engaging animated visuals, making data more accessible and memorable.

Reach Your Audience With Animated Videos

2D animated pitch videos can be strategically distributed across various channels to effectively reach your target audience:

• Website: Embed videos on your homepage, product pages, or landing pages to engage visitors and provide valuable information.
• Social media: Share short, Attention-Grabbing Videos on platforms like Facebook, Instagram, and LinkedIn to increase Brand Awareness and drive traffic to your website.
• Email marketing: Include videos in your email campaigns to make them more engaging and increase click-through rates.
• Paid advertising: Utilize platforms like YouTube and social media to run targeted video ad campaigns, reaching a wider audience based on demographics and interests.
• Industry events: Showcase your videos at conferences, trade shows, or webinars to engage potential customers and generate leads.

Animated Pitch Videos: Boosting Your Launch

2D animated pitch videos offer numerous advantages for marketing efforts, contributing to a more effective and successful strategy:

• Increased engagement: Animation's Visual Appeal captures viewers' attention and encourages them to watch longer, leading to higher brand recall and a greater likelihood of taking action.
• Improved conversion rates: Engaging Videos can effectively communicate your value proposition and drive viewers to take desired actions, such as making a purchase or signing up for a newsletter.
• Enhanced brand awareness: Shareable and memorable videos can increase brand visibility and reach a wider audience, building brand recognition and familiarity.
• Stronger brand identity: A unique animation style can reinforce your brand's personality and help you stand out from the competition, creating a distinct and memorable brand image.
• Improved communication: Complex ideas and product features can be explained clearly and concisely through animation, ensuring your message is easily understood.

Funnel Power: Animated Videos Drive Conversions

Integrating a 2D animated pitch video into your marketing funnel can significantly enhance Lead Generation and conversion efforts by guiding prospects through their journey:

• Awareness stage: Use a short, attention-grabbing animated video on social media to introduce your brand and highlight a key problem you solve. This video should pique interest and drive viewers to your website.
• Consideration stage: Create a product Demo Video that showcases the features and benefits of your offering, addressing potential customer needs and concerns.
• Decision stage: Share customer Testimonial Videos that Build Trust and credibility, demonstrating the positive experiences of others with your product or service.
• Purchase stage: Include a short Explainer Video on your checkout page that reinforces the value proposition and encourages customers to complete their purchase.
• Retention stage: Create a series of short Animated Videos that provide tips and tricks for using your product or service. Share these videos through email or your website to keep customers engaged.

Crafting Captivating Pitch Videos

• Clear script and storyboard: Develop a well-structured script that clearly communicates your message and a detailed storyboard that visually outlines the video's flow and animation.
• Engaging visuals and animation: Use vibrant colors, dynamic transitions, and character animations to keep viewers visually entertained. Avoid overly complex or cluttered visuals.
• Professional voiceover: Choose a voiceover artist whose tone and style align with your brand and target audience. Ensure the voiceover is clear, engaging, and well-paced.
• Compelling music and sound design: Select music and sound effects that enhance the video's mood and emotional impact. Ensure the audio is balanced and professionally mixed.
• Targeted call to action: Clearly state what you want viewers to do after watching the video (e.g., visit your website, request a demo, make a purchase).

Navigating 2D Animation Challenges

• Finding the right animation style: Research different animation styles and consider your target audience and brand aesthetic. Look for examples of videos that resonate with your desired tone and message.
• Developing a compelling script: Crafting a concise and engaging script that effectively communicates your message can be challenging. Consider working with a professional scriptwriter.
• Ensuring high-quality production: Achieving professional-level animation and sound design requires skilled animators and editors. Partnering with an experienced animation studio can ensure quality.
• Managing budget and timeline: Animation production can be time-consuming and costly. Set realistic expectations and plan your budget and timeline accordingly.
• Optimizing for different platforms: Videos need to be formatted and optimized for different platforms (e.g., YouTube, social media, website). Ensure your video is compatible with various devices and screen sizes.

Mastering the Art of Animated Pitch Videos

• Collaborate with experienced professionals: Partnering with an animation studio or freelance animators with a proven track record can ensure High-Quality Production and efficient project management.
• Clearly define your goals and target audience: Before starting production, create a detailed brief that outlines your video's objectives, target audience demographics, key message, and desired call to action.
• Develop a detailed script and storyboard: Invest time in crafting a compelling script and a visually engaging storyboard that clearly communicates your message and guides the animation process.
• Set realistic budget and timeline expectations: Animation production can be time-consuming and costly. Work with your animation team to establish a realistic budget and timeline that aligns with your project scope.
• Test and optimize your video for different platforms: Before launching your video, test it on various devices and platforms to ensure it plays smoothly and looks visually appealing across different screen sizes and resolutions.

B2B Pitch Videos: Winning Over Business Leaders

A 2D animated pitch video for a B2B audience requires a tailored approach that addresses the specific needs and priorities of business decision-makers. Here are some key considerations:

• B2B buyers are primarily concerned with how your product or service will solve their business challenges and improve their bottom line.
• Clearly articulate the value proposition and demonstrate the ROI of your offering.

• Establish your credibility by showcasing your understanding of the industry's specific challenges.
• Demonstrate how your solution addresses them effectively.

• Build trust and credibility by featuring testimonials from satisfied B2B customers.
• Highlight how they have achieved positive results using your product or service.

• Support your claims with relevant data and statistics.
• Demonstrate the effectiveness and impact of your solution.

• B2B audiences value their time.
• Keep your video concise, focused on key information, and avoid unnecessary fluff or jargon.

How 2D animated pitch video examples are curated?

We dove deep into 2D animated pitch videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D animated pitch videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Evaluating smoothness, fluidity, and overall technical execution of the 2D animation.
7.Sound Design Assessing the effectiveness of music, sound effects, and voiceover in enhancing the pitch.
8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D animated pitch video examples 2024, n=7300 videos within duration <3 minutes, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.