30 Engaging 2D Animated Presentation Video Examples That Simplify Complex Ideas

Picture this a killer product launch, but the response is… underwhelming. A picture is worth a thousand words, right? Well, our brains process visuals 60,000 times faster than text. That's the secret sauce top companies are using to spice up their presentations with 2D animated videos. They're turning dry facts into captivating stories, making information not just easy to understand, but actually enjoyable. Curious how they're pulling it off? The numbers don't lie.

• Videos are 50% more likely to appear on the first page of search engine results.
• 21.6% of marketers say product education is their main goal with video content.
• 40% of businesses choose YouTube as the favorite social channel for sharing videos.

These stats reveal a powerful trend: video is king, especially when it comes to educating and engaging your audience. 2D animated presentations offer a dynamic solution, bringing your product's story to life and boosting its visibility. Let's dive in and explore 30 Powerful 2D Animated Presentation Video examples to unlock actionable insights and ignite your video marketing strategy.

1. Dun & Bradstreet

Dun & Bradstreet master data solutions are designed to help organizations grow by managing all the important data and insights. This video is designed to promote the use of Dun & Bradstreet master data solutions and highlight the benefits of using a centralized approach to manage data.

Video Design - This is a good Corporate Animated Presentation Video, with a simple yet effective visual design, depicting a city skyline as a metaphor for organizations. It is a good example of a clean and simple design style, focusing on visual elements to drive the narrative. The video uses bright colors and a clean, minimal aesthetic to appeal to a corporate audience and promote a sense of order and control.

The video begins with a simple, almost minimalist image of a city skyline and then introduces lines and circles to represent data. The video's simple visual elements, like circles and lines, create a powerful visual representation of a complex topic. This video style uses a simple visual style and clean aesthetic to communicate the message. The video uses animated elements and graphics to help explain how Dun & Bradstreet master data solutions can help organizations. It uses clear and concise language, avoiding complex technical jargon to help convey a message that is easily understood by a broad audience. The video uses a clear and concise tone to illustrate how chaos can be a result of too much data and how the Dun & Bradstreet solution can solve this problem. The video successfully conveys the need for order and control in the face of large amounts of data.

2. TravelBank

TravelBank is a travel and expense management system. The video is designed to show how the system can help manage travel expenses.

Video Design - The video uses a Animated How-To Video style. The graphics are simple and clean with bright colors. TravelBank branding is consistent throughout the video, and the briefcase is used as a visual representation of TravelBank.

TravelBank's design style is effective at communicating the objective of the video. The simple graphics and animated approach makes the video engaging and easy to follow. The consistent branding makes the video memorable, and the narrative effectively explains how the system can save money and time. The video's tone is optimistic and positive. This helps to convey that using TravelBank is an easy and effective solution for managing travel expenses.

3. VISA

VISA Direct is a push payment platform that allows businesses to send money quickly and securely across the world. The video is designed to introduce VISA Direct to the Risk & Compliance community.

Video Design - This Animated Marketing Video uses a bold blue background, white and yellow lines, and geometric shapes to create a simple, clean, and modern aesthetic. The combination of bold colors and simple shapes makes the video visually engaging, while the simple animations provide a clear and concise explanation of how VISA Direct works.

The video clearly explains the benefits of using VISA Direct, highlighting its speed, simplicity, and security. The animation helps to illustrate the reach of the platform, showcasing how it enables businesses to send payments across town or across the globe. The overall tone of the video is professional and informative, making it suitable for the target audience of Risk & Compliance professionals. The video effectively communicates the message that VISA Direct offers a safe, reliable, and modern way to move money.

4. PepsiCo

PepsiCo is working to make their packaging 100% recyclable, compostable, or biodegradable by 2025. This video is designed to educate viewers about compostable packaging, how it is composted, and its environmental benefits.

Video Design - This Animated Technology Video uses a lighthearted tone and visually engaging graphics to present the information. The video is full of vibrant colours, and simple line art. The video uses a clean and minimalist design style, with bold geometric shapes and flat colour palettes.

The video's graphic style makes the concepts easier to understand and drives the message home. The visuals effectively communicate the benefits of compostable packaging to the environment. The video has a positive and uplifting tone, emphasizing the positive impact of composting and encouraging viewers to take action.

5. CareATC

CareATC is a population health management company that empowers employers to inspire healthier, happier employees. This video is designed to showcase how the company helps employers reduce their healthcare costs.

Video Design - The video uses a Animated Flythrough Video style with simple, colorful graphics and a clean, modern design. The use of bright colors and bold lines creates a sense of energy and excitement, which is fitting for the topic of employee wellness. These visuals work well to highlight the importance of healthcare and to show how CareATC can help businesses improve employee health. The use of charts and graphs helps to illustrate how the company's solutions can impact healthcare costs.

The video uses bright colors and a clean, modern design. The visuals are engaging and easy to understand, making it effective in conveying the company's message about the benefits of its solutions. The video's overall tone is positive and upbeat, highlighting the benefits of investing in employee health and wellness. The use of a Animated Flythrough Video allows the audience to see how CareATC's solutions work, and how they can impact the lives of employees.

6. Intel 2D Motion Graphics Video - Showcase technical capabilities

Intel has developed an open-source profiling solution called GProfiler, enabling teams to leverage cluster-wide profiling to investigate performance with minimal overhead. This video is designed to showcase the value of Intel's open-source solution to developers and other technical teams.

Video Design - Intel's video combines 2D Animated Presentation Video with a high-quality, modern graphic style that is common to software and cloud-based tools. The video showcases the benefits of GProfiler and how it allows users to pinpoint bottlenecks and optimize performance. The video's use of bright colors and bold text highlights the key takeaways, and makes the video engaging.

The visual design of the video effectively communicates the objective of Intel's GProfiler. The video uses a futuristic, sci-fi style with vibrant colors to highlight the power of Intel's GProfiler. The video's narrative uses clear, simple language and simple imagery to explain the benefits of Intel's GProfiler. Overall, the video strikes a professional, yet approachable tone, clearly explaining the solution.

7. Logicom

Logicom is a distribution company that partners with Cisco Meraki. This video is designed to help Logicom partners understand the value proposition of partnering with Cisco Meraki.

Video Design - The video uses simple 2D animations to illustrate the benefits of Cisco Meraki. The Animated Intro Video uses a clean and modern design style. The animations are simple and easy to understand. There is a color theme of green and white used in the video. The video is concise and to the point, making it engaging for the target audience.

The visual design of the video effectively communicates the objective of the video, which is to help partners understand the value of partnering with Cisco Meraki. The graphics and animations in the video are simple yet effective, illustrating how Cisco Meraki can help businesses solve their networking challenges. The video uses a clear and concise narrative, highlighting the benefits of Cisco Meraki and how they can help businesses stay competitive in the market. The tone of the video is professional and informative, making it an effective tool for Logicom partners. The use of a bright green color palette in the video emphasizes growth and positive outcomes of using the product.

8. Datasite

This 2D animated presentation video from Datasite effortlessly explains the intricacies of their virtual data room. The minimalist aesthetic, combined with vibrant orange hues and smooth transitions, creates a captivating visual experience. The conveyor belt analogy effectively demonstrates how Datasite streamlines document management and collaboration.

Datasite smartly showcases its AI capabilities, instantly categorizing documents and generating real-time data insights. The video's concise narrative emphasizes how Datasite empowers businesses to get ahead in M&A and capital markets, ultimately creating a compelling call to action for potential clients.

9. Strata

Strata is a cloud security company that provides flexible security solutions. The video is designed to demonstrate how the product helps businesses meet their security needs in a dynamic environment, and how it's designed to be easy to deploy.

Video Design - Strata's video starts with a simple, white cloud illustration that represents the cloud environment. The cloud is then populated with yellow and blue isometric objects, representing servers and databases. It illustrates that Strata's Virtual Firewall can be deployed in various cloud environments. The video incorporates the brand's color palette and modern, clean animation style. The overall style of the video makes it a clear, concise and engaging 2D Animated Presentation Video.

Strata's video uses a clean, simple animation style that focuses on the product's functionality. The design of the video communicates the ease of use of the product and its ability to protect cloud-based applications. The video is optimistic and uses modern graphics to show that security doesn't have to be cumbersome or difficult.

10. OpenText

This OpenText video is designed to introduce IT Operations Aviator, a generative AI chatbot that offers solutions for IT support.

Video Design - The video style is a Animated How-To Video that visually represents the frustration of users dealing with conventional chatbots that lack the ability to provide helpful solutions. This visual style then transitions to a bold, sleek, and vibrant design, with the introduction of OpenText's Aviator. The video's visual elements, including the use of bright, contrasting colors and 3D animated graphics, effectively highlight the innovative technology behind the product.

The video effectively uses a visual style that communicates the frustration of users with conventional chatbots, contrasting it with the efficiency and satisfaction of using OpenText's Aviator. The tone of the video is conversational, and it uses a narrative that showcases the benefits of using Aviator. The video's visual style is engaging and memorable, leaving viewers with a positive impression of the product.

11. Comarch 2D Corporate Animation Video

If your telecom network is constantly hungry for energy, hindering growth and sustainability, look no further than Comarch's 2D animated presentation video. This compelling explainer tackles the pain point of rising energy demands while offering a powerful solution: an AI-powered system to optimize energy consumption.

The video uses captivating visuals of a growing tree and expanding cityscape to illustrate the need for efficient energy management. The AI system's capabilities are showcased through sleek 3D animations, demonstrating cost savings and high service quality. The inspiring message and futuristic style make Comarch’s video a must-see for telecom companies seeking sustainability and profitability.

12. WalkMe

WalkMe is a Digital Adoption Platform that makes it effortless to use any software, website, or app. The video is designed to introduce the platform and highlight its promise of making work easier and more productive.

Video Design - This Animated Presentation Video uses a mix of abstract and futuristic elements. A dark blue background with white lines and a bright, vibrant gradient creates an engaging, space-like environment. The animation is simple, smooth, and engaging, featuring light trails, floating objects, and animated text.

The video effectively communicates the message of WalkMe through its engaging, futuristic design. The bright colors and smooth transitions make it easy to follow. The abstract design elements symbolize the vast and evolving digital world, while the animated text emphasizes the promise of WalkMe. The video tone is positive, optimistic, and aspirational, suggesting that WalkMe can help users achieve success in their digital endeavors.

13. Printify

Printify is a platform that enables individuals to brand and sell products in the industries of skincare, supplements, and coffee. The goal of this video is to announce the upcoming launch of these new product lines and encourage viewers to join the waitlist.

Video Design - The video employs a bright and energetic design style that features a combination of still images and animated elements. The use of bold fonts and contrasting colors effectively highlights the new products and communicates the excitement around their upcoming launch. The Your Brand Here design element is prominently featured, demonstrating how users can personalize their products. This video is a great example of a 2D Animated Presentation Video because it effectively showcases product offerings and uses creative graphics and transitions to capture the viewers' attention.

The visual style of the video uses bright colors and energetic transitions to create a sense of excitement and anticipation around the upcoming launch. By emphasizing the customization options and showcasing the wide variety of available products, the video effectively communicates the brand's value proposition and encourages viewers to join the waitlist. The overall tone is enthusiastic and optimistic, aligning with the brand's goal of empowering entrepreneurs to succeed in these profitable industries.

14. Clever Devices

Clever Devices develops software solutions that help organizations manage their mixed fleet of electric and diesel vehicles. The video is designed to introduce their EVMS product.

Video Design -
The video is a bright, clean, and simple Animated Presentation Teaser Video. It's a straightforward presentation, using clean lines, bold colors, and a simple, contemporary graphic style. The clean graphics and animations are used to highlight the benefit of EVMS, which is the ability to manage both electric and diesel fleets seamlessly within the same system.

The video uses animated graphic representations of vehicles. The video visually highlights the concept of merging both types of fleets into one system. This is achieved by using color coding for different types of vehicles, and then visually merging them, making it easy for the viewer to grasp the product's capabilities. The video's tone is positive and confident, suggesting that Clever Devices has a solution for managing both electric and diesel fleets within a single system. This helps establish trust and highlights the ease of managing mixed fleets, ultimately leading to an increase in engagement and interest in Clever Devices’ solution.

15. LexisNexis

LexisNexis is a company that provides research resources. The video is designed to showcase the benefits of using LexisNexis for researching and finding the right information for your needs.

Video Design - The video uses a Animated Demo Videoe video style that is simple and easy to understand. The graphics are clean and modern, with a focus on line art and iconography. The use of color is limited to a few key shades, which helps to create a sense of professionalism and clarity. The overall design is visually engaging and helps to illustrate the concepts that are being explained. The focus is on the business decisions, career shaping, and accurate information.


The video's visual style effectively communicates the objective of the video by highlighting the ease of access to information that LexisNexis provides. The tone of the video is professional and informative, with a focus on empowering viewers to make the right decisions based on reliable information.

16. Syncsort

Syncsort believes data makes a difference, and modern businesses need to access and analyze data from diverse sources. This video is designed to show how Syncsort cloud helps businesses in today's data-driven world.

Video Design - The video features simple 2D animated graphics, like lines, shapes, and icons, set against a clean blue background. The clean and simplistic visuals help focus attention on the key information. This is a good Animated Character Video for a product that is about cloud-based data management.

The use of simple graphics and animations creates an engaging and easily understandable video. The color scheme is consistent throughout, and the overall tone is informative, reflecting the video's goal of showcasing the benefits of Syncsort cloud. The video style effectively communicates the benefits of the cloud solution, enabling businesses to overcome challenges and leverage data effectively.

17. KIOXIA Animated 2D Presentation Video

This dynamic 2D animated presentation video by KIOXIA showcases its innovative flash memory technology with captivating visuals. The video creatively uses 3D animation to illustrate the intricate layering of its BiCS FLASH, effectively communicating the complexity and efficiency of its design. This approach helps viewers understand the technology’s impact on various devices.

Moreover, KIOXIA’s video cleverly uses vibrant, contrasting color backgrounds for product shots and bold text overlays for key messages. This visual approach grabs attention and highlights the diverse applications of its memory solutions. The energetic soundtrack perfectly complements the fast-paced edits and animations, making it a memorable viewing experience.

18. Schneider Electric

Schneider Electric is a company specializing in electrical systems, and this video is designed to educate viewers on how digital transformation can benefit these systems.

Video Design - The video utilizes a Animated Guide Video to visually demonstrate how the technology works, and what the product can do. Animated graphics that depict the power systems are incorporated. The video depicts the equipment with QR codes, and then shows the process of scanning these codes. This process is visualized with simple, easy-to-understand animations.

This video uses a simple animation style to depict a complex concept, showcasing how digital transformation can make electrical systems safer, more efficient, reliable, and sustainable. The video is light-hearted in tone, using animation to visually simplify a complex process and communicate its benefits to a broader audience. The video effectively demonstrates how digital transformation can make electrical systems more efficient and reliable.

19. Ateme

Ateme+ is a software as a service solution, designed to help companies deliver high quality video experiences. This video is designed to explain the ease and benefits of using Ateme+.

Video Design - The video utilizes a 2D Animated Presentation Video style. The video is visually appealing and easy to understand. It utilizes clean, simple, and bold graphics with color contrasts to keep viewers engaged. Each graphic element is clear, easily recognizable, and supports the message being communicated.

The video uses minimalist elements, like a rocket taking off, to communicate the concept of Ateme+'s cloud based solution as a powerful engine for future success. A simple globe graphic is used to depict the global reach of the Ateme+ SaaS solution. The video utilizes visual metaphors, like the image of untangling lines, to represent the simplification of complex technology. This design style appeals to a wide audience and effectively communicates the benefits of Ateme+ as a SaaS solution for video delivery.

20. PointClickCare

PointClickCare Harmony is a solution for case managers at acute care facilities. The video is designed to show how the platform helps case managers make informed decisions for outgoing patients.

Video Design - This Animated Onboarding Video uses bright colors and minimalist designs to highlight the key features of the PointClickCare platform. It uses simplified illustrations and animations to depict the flow of data between acute and post-acute care facilities. These visuals are easy to comprehend, even for someone unfamiliar with the subject.

The video effectively communicates the value of the PointClickCare Harmony platform. The narrative highlights how it streamlines data exchange, improving transparency and access to patient information. The animation style contributes to a friendly and approachable tone, making the video engaging and understandable for its intended audience, case managers at acute care facilities.

21. MCI

MCI provides code modernization solutions that quickly and securely convert outdated legacy code. This video is designed to explain how MCI's AI-powered solutions help businesses modernize their code.

Video Design - This Animated Promotion Video uses minimal but effective elements to convey its message. Green and blue color palettes are strategically used to represent concepts like AI and code. The graphics are simple but clear, which makes them easier to understand.

The visual style of the video highlights the power of MCI's AI technology. The use of bright and bold colors, combined with a clear and concise message, emphasizes the benefits of using AI for code modernization. The video's tone is optimistic and confident. Overall, the video communicates that MCI's technology is a solution for businesses looking to modernize their code bases and save time and resources.

22. Siemens

Siemens Teamcenter Quality is a cloud solution designed to improve automotive suppliers’ collaboration. The video is designed to demonstrate how Siemens Teamcenter Quality can enhance supplier collaboration by using a quality hub on the cloud.

Video Design - The video uses simple animated graphics to show how the Teamcenter Quality platform can be used to monitor supplier performance, resolve quality issues, and exchange data with suppliers. The video features a Animated Presentation Video, displaying a checklist, and a computer desktop with the software. The graphics are clean and modern, and the animation is smooth, ensuring the viewer understands the steps involved. The overall design is simple, easy to understand, and focuses on the product.

The use of simple animated graphics and an easy-to-understand interface helps communicate the Value Proposition of the Teamcenter Quality platform. The video tone is informative and confident, reassuring the viewer of the benefits of the solution. The video effectively highlights the streamlined processes and the ease of collaboration made possible by the Teamcenter Quality platform.

23. Google

Google's services, like Google Cloud, run on a global network connecting data centers. This video is designed to explain how this network operates.

Video Design - The video uses a Animated Presentation Video style, and the design is clean, minimalist, and colorful. The use of vibrant colors such as blue and green to represent the network and data centers. The video is clearly segmented into different sections using simple animations, and the graphics are easy to understand, which is very important for a Animated Presentation Video.

The video's visual style helps to illustrate the complexity of Google's network and make it easier for viewers to understand the process. The design is consistent with Google's brand, using their signature color palette and a simple, modern aesthetic. The bright colors and animations keep the video engaging and help to break up the technical information. The tone of the video is informative and engaging, making the complex topic of data center networking easily understandable.

24. Namecheap Animated Explainer Video

This video is designed to introduce Namecheap's EasyWP hosting solution and showcase how it simplifies WordPress website creation.

Video Design - The video uses a bright, stylized 2D Animated Presentation Video with a focus on simple shapes and bright colors. The animation depicts the user's journey, starting with a briefcase representing the business, and ends with the user standing on a platform in the cloud.

This video uses simple graphics and animation to explain the benefits of using EasyWP for WordPress, making it a very accessible and engaging video for potential customers. The tone is light and upbeat, highlighting the ease of use and simplicity of Namecheap EasyWP, focusing on the user's needs and their desire to succeed online. The narrative is straightforward and emphasizes the value proposition of Namecheap's EasyWP.

25. Segment Simple 2D Animation Video - Explain features concisely

Segment's 2D Animated Presentation Video brilliantly showcases its platform's power through a visual journey of customer data. The video opens with a catchy animated logo, instantly grabbing the viewer's attention, and continues with a vibrant, clean aesthetic. The clever use of pipes and containers as metaphors for data streams illustrates how Segment collects data from various sources and sends it to different destinations. 

This engaging visualization makes the complex data process digestible and emphasizes Segment’s ability to simplify customer data management. The video not only explains the platform's technical functionality but also its potential impact. It inspires businesses to embrace data-driven strategies and find value in actionable insights offered by Segment. This concise yet powerful video is a must-see for anyone looking to streamline their data operations.

26. US Ecology Animated Data Visualization Video - Showcase design aesthetics implicitly

The video is designed to explain how US Ecology is partnering with a company called Smarter Sorting to revolutionize retail waste classification and compliance services. The video seeks to highlight the benefits and advantages of this partnership, especially for retailers.

Video Design - The video follows a Startup Animated Presentation Video design style. This is made evident through the simplistic style of the animations, the use of bold text, and the use of color in a consistent way. The animation style is light and whimsical. The use of color, which includes bold orange and blues, makes the video vibrant and engaging. The use of icons, in the video, is very minimalistic, with clean lines, simple designs, and bold colors. These icons make it easier for viewers to understand complex concepts easily.

The video style helps communicate the objective of the video, which is to introduce the Smarter Sorting/US Ecology partnership, and highlight the key benefits and solutions that they offer to retailers. The tone of the video is energetic and positive. It effectively conveys the benefits of this partnership, through the use of animation and bright colors, while also ensuring it doesn't sound overwhelming or too promotional. The video style is designed to engage viewers, attract retailers as their ideal customer, and communicate the benefits of this partnership.

27. Back Market

Back Market is a global marketplace that sells refurbished technology. This video is designed to inform consumers about the environmental impact of new phones, specifically that they contribute to e-waste, and promote the benefits of buying refurbished phones.

Video Design - This Animated Presentation Videoe video uses a combination of text, images, and animation to convey the message. The video uses a minimalist design, focusing on clean lines, sharp graphics, and bold text. The use of a dark background helps to highlight the vibrant green text, which emphasizes the theme of sustainability. The 3D animation of the phone serves as a visual metaphor for the product, while the animated text adds a sense of dynamism and engagement to the video.

The video cleverly uses a storytelling approach. The visual design, graphics, and elements of the video draw the audience into the narrative, revealing how the visual style effectively drives the video's goal of promoting refurbished phones as a sustainable alternative. The video uses a tone of voice that is both informative and persuasive, urging viewers to choose a more responsible option for their next phone purchase. The video utilizes visuals of an e-waste landfill, animated illustrations of the phone, and a series of billboards featuring the campaign slogan A more sustainable phone is coming.

28. Alation

Alation is a data catalog company that helps organizations to manage, discover and understand their data. This video is designed to announce Alation's 10 year anniversary and highlight their success.

Video Design - This 2D Animated Presentation Video is visually appealing and engaging. The use of bold colors, simple graphics, and a dynamic style makes it effective in communicating the message of the video. The company has incorporated a sports theme with the use of basketball, football, and tennis players to emphasize the idea of greatness and the “greatest of all time” (GOAT). The video utilizes a bright blue background, with a pop of orange. This combination creates a playful yet professional tone. The white text contrasts the blue background and is easy to read.

The visual style of the video effectively drives the video goal, which is to communicate Alation's 10 year anniversary and success. The use of sports figures and achievements reflects Alation's achievements in the data catalog space and reinforces the message that they are the “greatest of all time”. The bright, animated style communicates a positive and confident tone, which is further emphasized by the celebratory nature of the video. The video communicates the value proposition of Alation, which is helping companies achieve success by making data accessible and understandable.

29. Boyd 2D Animated Corporate Video

Boyd's 2D Animated Presentation Video demonstrates how to effectively communicate complex technological capabilities to a broad audience. By weaving together diverse visuals of AI, space exploration, and manufacturing, the video creates a tapestry of innovation that resonates with viewers. The video seamlessly transitions between these diverse applications, showcasing Boyd's versatile expertise.

The vibrant color palette and uplifting music underscore Boyd's forward-thinking approach and positive impact on various industries. The video's powerful message of Trusted Innovation is reinforced throughout, making it a compelling example of impactful brand storytelling.

30. Globitex

Globitex is a company that offers crypto-banking solutions with instant transfers. This video is designed to introduce a new product called Euro Wallet , which enables the use of cryptocurrency for everyday transactions.

Video Design - This is a 2D Animated Presentation Video that uses simple graphics to illustrate the various features of Euro Wallet. The graphics are clean and modern. They feature bright, contrasting colors, which create a visually appealing design. A grid background is used to showcase the Euro Wallet features.

The video uses animation to highlight each feature. The use of animation helps to make the video engaging for the audience and draws attention to each of the Euro Wallet features. The video emphasizes the ease of use and convenience of Euro Wallet with a lighthearted and friendly tone. The overall visual design of the video successfully communicates the main benefits of Euro Wallet, which are its simplicity, accessibility, and versatility.

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How to plan and optimize 2D Animated Presentation Videos?

Foster Collaboration: "It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them." - Ed Catmull. Advids fosters a collaborative environment. Working with a healthcare client, we integrated their medical team's expertise into the 2D animated presentation video's script and visuals, ensuring accuracy and authenticity, which boosted viewer trust and engagement.

Actionable: Integrate client expertise into the creative process for authenticity.

Prioritize Digital Storytelling: "Digital media is not about pixels, it's about people." - James McQuivey. Advids believes in the power of human connection. For a non-profit client, we crafted a 2D animated presentation video highlighting personal stories of impact, resulting in a 15% increase in donations.

Actionable: Connect with your audience through authentic and relatable stories.

Understand Your Audience: "Instead of asking what people want, ask what problems they have." - Bernadette Jiwa. Advids starts with the customer's pain points. For a consumer goods client, we focused their 2D animated presentation video on solving a common household problem, demonstrating the product's value and driving a 10% lift in sales.

Actionable: Address customer pain points directly to demonstrate product value.

Embrace Innovation: "Marketing is not about selling, but about making people fall in love with your brand." - Hermawan Kartajaya. Advids helped a fashion client launch a new line with a vibrant 2D animated presentation video that captured the brand's personality and aesthetic, resulting in significant pre-orders and social media buzz.

Actionable: Infuse brand personality into your videos to create emotional connections.

Create Unique Value: "Value innovation is not about benchmarking competitors and trying to outperform them. It is about making competition irrelevant by creating a leap in value for both buyers and your company." - Renée Mauborgne. Advids helped an educational technology client differentiate their product with a 2D animated presentation video showcasing its unique features and pedagogical approach, leading to a 25% increase in school subscriptions.

Actionable: Highlight unique product features and benefits to stand out from competitors.

Why Advids for 2D Animated Presentation Video?

At Advids, we transform your ideas into engaging and effective 2D animated presentation videos. With a proven track record of success, cutting-edge technology, and a passion for creative storytelling, we're the ideal partner to bring your vision to life.

Experience the Advids Difference:

Trusted by Global Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids for exceptional 2D animated presentation videos.
12+ Years of Excellence: With over 3400 clients served and more than 300 successful 2D animated presentation video projects completed, our expertise speaks for itself.
Client-Focused Approach: Our dedication to client satisfaction is evident in our 109+ five-star Google reviews, a testament to our commitment to quality and collaboration.

Tailored 2D Animated Presentation Video Solutions:

Customized for Your Needs: We create bespoke 2D animated presentation videos, including explainer videos, character animations, and more, tailored to your specific brand, style, and target audience.
Compelling Storytelling: Our talented team of animators and storytellers craft captivating narratives that resonate with your viewers and drive meaningful engagement.
State-of-the-Art Technology: We utilize the latest 2D animation software and techniques to deliver visually stunning videos that leave a lasting impression.

A Partnership Built on Collaboration:

Collaborative Process: We work closely with you throughout the entire animation process, from initial concept to final delivery, ensuring your vision is realized every step of the way.
Open Communication: We prioritize clear and consistent communication, understanding your needs, target audience, and brand identity to create truly impactful 2D animated presentation videos.


Ready to unlock the potential of 2D Animated Presentation Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 2D Animated Presentation Video?

A 2D Animated Presentation video is a type of video that uses two-dimensional animation to present information or tell a story. It's a versatile format that can be used for a wide range of purposes, from explaining complex concepts to promoting products and services. Unlike traditional presentations, 2D Animated Videos offer a dynamic and visually engaging way to Capture Attention and convey information effectively.

These videos are commonly used for explainer videos, marketing and sales videos, training and Onboarding videos, and product demos. They can be used to simplify complex ideas, highlight key features and benefits, educate employees or customers, and drive conversions. By leveraging the power of animation, businesses can create compelling and memorable videos that resonate with their target audience.

What do top 2D Animated Presentation Videos have in common?

Compelling character-driven narratives enhance engagement and emotional connection.

Visually appealing backgrounds

Detailed backgrounds establish context and enhance the visual appeal.

Smooth animation transitions

Seamless transitions between scenes create a polished and professional look.

Kinetic typography animations

Animated text adds visual interest and emphasizes key messages.

Engaging Voiceover narration

Professional voiceovers enhance clarity and guide the viewer's understanding.

Eye-catching color palettes

Vibrant color palettes create a visually stimulating and memorable experience.

Dynamic character animations

Fluid character movements bring the story to life and enhance engagement.

Creative visual metaphors

Visual metaphors simplify complex concepts and make them more relatable.

Appealing character designs

Memorable character designs create a lasting impression on viewers.

Informative data visualizations

Animated charts and graphs present data in a clear and engaging way.

Custom-illustrated graphics

Unique illustrations enhance Visual Appeal and brand identity.

On-screen text animations

Animated on-screen text highlights key information and reinforces messaging.

What makes 2D Animated Presentation Video effective?

Exceptional 2D Animated Presentation Videos are designed to captivate audiences and leave a lasting impression. They achieve this through a combination of compelling storytelling, visually appealing animation, and clear, concise messaging. Effective videos are driven by a strong narrative that keeps viewers engaged from beginning to end, while high-quality animation and vibrant visuals enhance the viewing experience.

Strategic use of color, typography, and sound design further contributes to the video's effectiveness. Methods for creating Impactful Videos include incorporating interactive elements, using humor or emotional appeals, and tailoring the content to the specific needs and interests of the target audience. Leading to increased engagement, improved knowledge retention, and enhanced brand recall, effective 2D animated presentation videos are a valuable tool for businesses seeking to communicate their message in a powerful and memorable way.

How long should your 2D Animated Presentation Video be?

Determining the ideal length for your 2D animated presentation video is crucial for maximizing its impact. While there's no one-size-fits-all answer, the optimal length depends on factors such as the video's purpose, target audience, and the complexity of the information being conveyed. Generally, shorter videos tend to be more effective at capturing attention and maintaining engagement, especially in today's fast-paced digital landscape.

Strategic planning is essential to make every second count. Techniques to determine the appropriate length include analyzing your target audience's attention span, outlining the key message and supporting points, and considering the platform where the video will be shared. Aim to create a concise and impactful video that delivers your message effectively without overwhelming the viewer.

How to create 2D Animated Presentation Videos?

Creating compelling 2D animated presentation videos is a multi-step process that involves careful planning, creative execution, and meticulous attention to detail. The creation process typically begins with defining the video's purpose, target audience, and key message. To create engaging videos, it's essential to develop a strong narrative that captures attention and keeps viewers hooked from start to finish.

Professional animation and high-quality visuals are crucial for enhancing the viewing experience and making your video memorable. Techniques to achieve this include using vibrant color palettes, smooth animation transitions, and incorporating creative visual elements. Aim to create a video that is both informative and entertaining, leaving a lasting impression on your audience.

Animate Your Product Launch to Captivate

2D animated presentation videos are a powerful tool for boosting engagement because they offer a dynamic and visually stimulating experience that captures attention far more effectively than static content.

Think about it: our brains are wired to respond to movement and visuals. Animation leverages this by presenting information in a way that is both stimulating and easy to digest.

• Furthermore, these videos can incorporate Interactive Elements like quizzes and polls, transforming passive viewing into active participation.
• A well-crafted narrative, complete with characters and a storyline, can draw viewers in emotionally, making your message more memorable and impactful.
• By evoking emotions, you create a deeper connection with your audience, increasing their investment in your message.
• Finally, a Clear Call to Action at the end of the video guides viewers towards the desired next step, whether it's visiting your website or making a purchase.

2D Animation Styles for Every Product Launch

2D animated presentation videos come in a variety of formats, each designed to achieve specific communication goals.

Explainer videos are excellent for simplifying complex concepts, making them accessible to a wider audience. They're particularly useful for explaining technical products or services.

Marketing and sales videos focus on promoting your offerings and driving conversions. They highlight key features, benefits, and value propositions, often incorporating customer Testimonials to build trust.

Training and onboarding videos are ideal for educating employees or customers. They can provide clear instructions, demonstrations, and guidance, making learning more engaging and effective.

Finally, product, demo, and Tutorial Videos delve deeper into specific products or services. Product Videos showcase features and benefits, Demo Videos provide visual demonstrations of how things work, and tutorial videos offer step-by-step instructions.

By choosing the right type of video for your specific needs, you can maximize its impact and achieve your communication goals.

Crafting Compelling Product Launch Animations

A truly compelling 2D animated presentation video is a carefully crafted blend of storytelling, visuals, and clear messaging, all tailored to resonate with your target audience.

Here's what makes a great 2D animated presentation video:

• Strong Narrative: A strong narrative is crucial. It's the backbone of your video, capturing attention and keeping viewers engaged from beginning to end. Think of it like a mini-movie with a clear beginning, middle, and end.
• Visual Appeal: Visual appeal is equally important. Eye-catching animation, vibrant colors, and dynamic motion enhance the viewing experience and make your video more memorable.
• Clear Messaging: Clear Messaging ensures your audience understands the key takeaways. Avoid jargon and keep your language concise and impactful.
• Strong Call to Action: A Strong Call to Action guides viewers towards the desired next step, whether it's visiting your website or making a purchase.
• Brand Consistency: Finally, Brand Consistency is essential. Your video should align with your brand's visual identity and messaging, reinforcing your brand image and creating a cohesive experience.

Animate Your Funnel to Conversion

2D animated videos can be strategically integrated into each stage of your marketing funnel, guiding prospects towards conversion.

At the awareness stage, use Engaging Videos to introduce your brand and pique interest. Think short, Attention-Grabbing Videos on social media that highlight a problem your product solves.

In the consideration stage, showcase the features and benefits of your offerings. Explainer Videos on your website can delve deeper into how your product or service works.

During the decision stage, Build Trust and Credibility with customer testimonials and case studies. Animated videos featuring satisfied customers can be highly persuasive.

Finally, at the action stage, Include Clear Calls to Action that encourage viewers to make a purchase or sign up for a free trial.

By using videos strategically throughout your funnel, you can create a more engaging and effective customer journey.

Brand Your Launch Video

Maintaining brand consistency in your video is crucial for reinforcing your brand image and creating a cohesive customer experience.

• Choose an Animation Style that reflects your brand's personality. Is your brand playful and fun or sophisticated and professional? Your animation style should mirror this.

• Use your brand's colors throughout the video. This creates a recognizable visual identity and reinforces brand recognition.

• Select fonts that align with your brand's voice and tone. Ensure readability and visual appeal.

• The video's script should align with your brand's values and key selling points. Use language that resonates with your target audience and reflects your brand's personality.

• Maintain a consistent tone throughout the video. Is your brand humorous or serious? Ensure the tone of the voiceover and visuals aligns with your brand's personality.

Crafting Captivating Product Launch Animations

Creating a high-quality 2D animated video requires careful planning and execution.

• Storyboarding: Start by visualizing the video's flow and key scenes. This helps ensure a cohesive and engaging narrative.
• Scriptwriting: Craft a Compelling Script that captures attention and effectively conveys your message. Use clear and concise language, and tailor it to your target audience.
• Voiceover: Choose a professional voiceover artist whose tone and style align with your brand and message.
• Music and sound design: Select music and sound effects that enhance the video's mood and impact.
• Animation quality: Ensure smooth and visually appealing animation that complements the storyline.
• Video editing: Edit the video seamlessly, ensuring a polished and professional final product.

By following these best practices, you can create a video that is both engaging and effective.

Onboarding With Animated Charm

2D animated videos can transform the Customer Onboarding experience, making it more engaging, user-friendly, and effective.

Start by welcoming new customers with a friendly and informative video. Introduce your brand and products in a way that is both exciting and reassuring.

Provide a clear and concise demonstration of how to use your product or service. Highlight key features and functionalities, and address common questions or concerns.

Emphasize the Value Proposition of your product or service. Explain how it solves customer problems and makes their lives easier.

Address common customer questions in a visually engaging format. This can reduce support inquiries and improve customer satisfaction.

Provide information on how to access support and resources. This ensures a smooth onboarding experience and builds customer confidence.

Unlocking Your Video's True Potential

Measuring the effectiveness of your videos is essential for understanding their impact and optimizing future campaigns.

• Website traffic: Track website traffic from the video to see how many viewers are visiting your site after watching. This indicates the video's ability to drive traffic.
• Lead generation: Monitor the number of leads generated from the video. This shows how effective the video is at capturing viewer interest and encouraging them to provide their contact information.
• Sales conversions: Track the number of sales that result from the video. This demonstrates the video's impact on revenue.
• Engagement metrics: Analyze metrics like watch time, completion rate, and audience engagement to understand viewer interest. These metrics provide insights into how viewers are interacting with your video.
• Customer feedback: Gather feedback from viewers to understand their perceptions and identify areas for improvement. This can be done through surveys, polls, or comments sections.

Mastering 2D Animation for Product Launches

Avoiding common mistakes can ensure that your 2D animated presentation video is effective and achieves its intended goals.

• Failing to plan the video's content, storyline, and target audience can lead to a disjointed and ineffective video.
• Take the time to develop a clear concept and script before starting production.

• Using low-quality animation can detract from the video's professionalism and impact.
• Invest in professional animation services to ensure a polished and visually appealing final product.

• Failing to communicate the key message clearly and concisely can confuse viewers.
• Keep your message simple and focused, and avoid using jargon or technical terms that your audience may not understand.

• Creating content that doesn't resonate with the intended audience can lead to low engagement.
• Tailor your message and visuals to the specific interests and needs of your target audience.

• Failing to include a clear call to action can result in viewers not taking the desired next step.
• Tell viewers what you want them to do after watching the video, whether it's visiting your website or making a purchase.

Educate Your Customers with Animation

2D animated videos can be a powerful tool for customer education, making complex information more accessible and engaging.

• Product tutorials: Provide step-by-step instructions on how to use your product or service. Videos can make it easier for customers to understand how to use your product and get the most out of its features.
• Feature highlights: Explain the key features and benefits of your product or service in a clear and concise way. Videos can bring your product's features to life and make them more tangible for customers.
• Industry insights: Share valuable insights and information related to your industry, positioning your brand as a thought leader. Videos can help you establish credibility and build trust with your customers.
• Troubleshooting guides: Provide helpful tips and solutions for common problems that customers may encounter. Videos can make it easier for customers to troubleshoot issues and resolve problems on their own.
• FAQ videos: Address frequently asked questions in a visually engaging format. Videos can make it easier for customers to find answers to their questions and get the information they need.

How 2D animated presentation video examples are curated?

We dove deep into 2D animated presentation videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D animated presentation videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Examining smoothness of animation, character design, and overall visual appeal.
7.Sound Design Evaluating the effectiveness of music, sound effects, and voiceover in enhancing the presentation.
8.Performance Metrics Utilizing VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D animated presentation video examples 2024, n=14500 videos within duration <3 minutes, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.