30 2D Animated Storytelling Video Examples That Inspire Action

Imagine this a killer marketing campaign meets deafening silence Crickets. We've all been there, right? It's tough making a splash in today's crowded marketplace. Grabbing attention is like herding cats, but what if there's a secret weapon? 2D animated storytelling videos can weave narratives that not only stop the scroll but also get your audience moving and grooving. Seeing is believing, so let's dive into the data that proves the power of video.

• 45% of consumers want more live video content.
• 93% of businesses rate video as an important part of their marketing strategy.
• YouTube is one of the biggest platforms for video ads, as marketers are able to target the 2.6 billion people worldwide who use YouTube at least once per month.

These stats highlight the undeniable demand for engaging video content and the strategic importance businesses place on it. 2D animated storytelling videos offer a unique and compelling way to meet this demand and elevate your marketing game. Let's dive in and explore 30 Powerful 2D Animated Storytelling Video examples to unlock actionable insights and ignite your video marketing strategy.

1. Dun & Bradstreet

Dun & Bradstreet master data solutions are designed to help organizations manage the chaos caused by excess data spread throughout the organization. The video is designed to illustrate how Dun & Bradstreet can help organizations grow, compete, and thrive with clean and accurate data.

Video Design - This video uses a 2D Animated Storytelling Video Example style with a minimalist white background and a skyline to represent the city. The design features a modern and clean look with bright colors, simple lines, and bold text to emphasize the value of accurate data in driving business growth. Geometric shapes and circles are used throughout the video to symbolize the many types of data that companies rely on. The use of animations and transitions adds movement and engagement.

The minimalist white background creates a clean and simple look, allowing the graphics and text to stand out. The vibrant color palette reflects the bright future that Dun & Bradstreet helps organizations achieve. The video's tone is positive and reassuring, conveying the message that Dun & Bradstreet can help companies overcome their data challenges. The animated design style makes the video engaging and memorable, driving the video goal to highlight the value of Dun & Bradstreet master data solutions.

2. VISA

VISA Direct is a push payment platform that enables businesses to send money quickly, simply and securely.
This video is designed to introduce the product to the Risk & Compliance community.

Video Design - The video uses a 2D Animated Storytelling Video for Social Media style with clean graphics. Thin lines, simple shapes, and flat colors help communicate complex concepts clearly. A single color palette, mainly blue and yellow, enhances the brand's visual identity.

The video effectively communicates the global reach and scale of the platform. The map animation with connected buildings helps visualize the network's ability to reach billions of accounts across the globe. This animation style makes the video engaging, informative and clear, conveying the potential of the product for businesses. The use of abstract, clean graphics helps the viewer understand the complex concepts quickly. The simple and consistent style reinforces the reliability and trustworthiness associated with VISA.

3. TravelBank

TravelBank is an all-in-one travel and expense management solution. This video is designed to highlight how it can streamline processes, gain control, and save money for businesses.

Video Design - The video employs a clean, modern, and minimalistic 2D Animated Storytelling Video for Business style. This is achieved through a bold color palette, simple geometric shapes, and flat illustrations. Simple animation visually illustrates the process of managing travel and expenses, further enhancing its visual appeal and making it easy for viewers to understand the concept.

The visual style directly reflects the brand identity, which focuses on simplifying and streamlining processes. This simplicity makes the video engaging and helps viewers understand the benefits of using the solution. By illustrating the process in a clear and concise manner, the video effectively communicates its goal of showcasing the value and ease of use. The overall tone is professional and informative, reflecting the nature of the product and its target audience.

4. ManpowerGroup 2D Animated Storytelling Video

The 2D Animated Storytelling Video produced for Right Management masterfully captures the challenges and opportunities of the modern job market. With vibrant visuals and engaging storytelling, viewers witness the transformation from job loss to renewed career confidence.

By highlighting Right Management's tailored plans, online tools, and global network, the video effectively communicates its value proposition. The positive and hopeful tone creates an emotional connection with the audience, showcasing outplacement as a powerful tool for personal and professional growth.

5. Intel 2D Visual Storytelling Video

In Granulate's 2D animated storytelling video for G Profiler, the creative use of isometric visualizations adds a playful touch to a serious topic – code optimization. The video cleverly positions G Profiler as a secret weapon for developers seeking to tame unruly cloud costs. The smooth transitions and animations maintain viewer engagement, while the neon color palette complements the futuristic theme.

Granulate's message is clear: continuous profiling is no longer a luxury but a necessity. The video’s call to action encourages viewers to explore profiler.granulate.io, where they can experience the power of G Profiler firsthand. This video is a must-watch for anyone looking to maximize performance and minimize cloud spending.

6. MongoDB 2D Motion Graphics Video

This video is designed to introduce viewers to LightForce, a digital platform that helps orthodontists digitally plan tooth movement. LightForce's 3D tooth movement tools offer customization and precision.

Video Design - The video is a 2D Animated Storytelling Video. The video's design is clean and simplistic, featuring a mix of bold lines and vibrant colors. The video is easy to understand as the graphics are clear and animated in a way that is both engaging and informative.

The use of bold typography and an understated color palette allows the video to communicate the key message: LightForce can help orthodontists achieve better results for their patients. The video's tone is professional and reassuring, making it clear that LightForce is a reliable solution for orthodontic needs.

7. Datasite 2D Motion Storytelling Video

Datasite takes a fresh approach with its 2D animated storytelling video, transforming the often-dull topic of data management into a captivating visual experience. The video leverages sleek 3D animation, showcasing how Datasite simplifies the complexities of M&A and capital markets deals.

What truly elevates this video is its clever use of visual metaphors. The chaotic jumble of documents within the cube instantly resonates with anyone who has wrestled with data overload. Then, through dynamic transitions, we see Datasite's AI effortlessly sorting and organizing this chaos, providing a clear picture of the platform's power.

8. FireMon

FireMon automation helps security operations and compliance processes by automating at your desired level of confidence. The video shows different levels of automation and how each level can be applied to specific use cases.

Video Design - This 2D Animated Storytelling Video Example uses a clean and modern style with bright colors and bold visuals. The graphics are sharp and high-quality, highlighting the different aspects of automation, such as automated design, automated implementation, zero-touch automation, and continuous adaptive enforcement. The video uses simple, clear language and a friendly tone, making it engaging and easy to understand.

The video illustrates how the automation platform can adapt to your needs, whether you're seeking basic automation in your security operations or more comprehensive solutions. The visual style effectively conveys the focus on a customizable approach, helping you understand the different options available and how they can benefit your security efforts. The overall tone is professional, but also welcoming, which encourages viewers to explore the automation solutions further.

9. Logicom

Logicom is a distribution company offering IT solutions for businesses transitioning to the cloud. This video is designed to encourage partnerships, helping businesses navigate their cloud migration and stay ahead of the competition.

Video Design - The video uses a clean, minimalist animated style, featuring simple graphics and a bright green color palette. This creates a modern, professional look, ideal for a business-focused video. The focus on clear visuals and text makes it easy to understand the message, even without sound.

This 2D Animated Storytelling Video Example successfully communicates the goal of encouraging partnerships. The challenges facing businesses transitioning to the cloud are presented visually, highlighting the company's ability to provide solutions. The video's overall tone is positive and optimistic, emphasizing the benefits of working with the company. The minimalist design helps convey the message clearly, while staying engaging and impactful.

10. Syncsort

Selling music gear online can be a symphony of headaches, but this 2D animated storytelling video offers a harmonious solution. By visually depicting the benefits of Reverb Integration for WooCommerce, it presents a clear path to efficient e-commerce management. The video smartly focuses on the pain points of manual product uploads and disjointed sales processes.

The animation beautifully captures the transformation from chaos to order, with intuitive visuals and a clear voiceover. The playful use of musical notes and instrument icons further enhances the engagement. This example underscores the power of targeted storytelling in product demonstration videos, prompting viewers to try the Reverb Integration for WooCommerce and find their own rhythm of online success.

11. Noonday Collection

This video is a powerful example of how animation can be used to tell a story and connect with an audience. It's a 2D Animated Storytelling Video Example that uses a minimalist design style to create a warm and inviting atmosphere. The video's visual style is effective in conveying the message of empowerment, making it appealing to a potential audience interested in supporting artisans and building a flourishing world.

Video Design - The video features an animated female figure in front of different colored backgrounds with simple dot animations. The color palette is warm and inviting, reflecting the brand's focus on women's empowerment and community. The video's narrative highlights the challenges and emotions that women face, while also showcasing the opportunity to make a difference.

The simple yet elegant animated style adds a touch of charm and invites viewers to learn more about the brand and its mission. This video is a great example of how animation can be used to create a compelling and engaging story that resonates with viewers.

12. Printify

Printify is a platform that allows users to create and sell their own brands of skincare, supplements, and coffee. The video is designed to introduce viewers to the new product lines, encourage them to join the waitlist, and highlight the benefits of selling with Printify.

Video Design - The video is a vibrant and engaging 2D Animated Storytelling Video Example, that uses dynamic visuals to illustrate the process of creating a brand. It incorporates a variety of graphics and elements including bold text, animated product mockups, and colorful backgrounds, creating an eye-catching and modern aesthetic. The video showcases the customizable labels and packaging that Printify offers, highlighting the brand's focus on personalization and customization.

The video successfully communicates the ease of creating and selling custom products. The use of bright colors, animated product mockups, and the tagline You brand and sell. We fulfill and deliver, sets a positive and empowering tone. The animated visuals make the process of creating and selling look fun and simple, ultimately encouraging viewers to join the waitlist.

13. Comarch Animated 2D Storytelling Video

Comarch is a telecommunications company, this video is designed to showcase how they help telcos optimize energy consumption and reduce their carbon footprint.

This is a 2D Animated Storytelling Video Production, featuring a stylized animated character with simple, but clean, graphics. The animation style used in the video is effective at grabbing the viewer's attention and adding a touch of humor to the video. The animation focuses on the overall narrative flow and it clearly highlights the network elements such as cities, satellite dishes, and satellites.

Video Design - The visual design of the video is simple and impactful. It uses bright blue and red colors, along with clean lines and simple graphics, to effectively communicate the importance of sustainable networks. The animation highlights the importance of energy consumption in the network, and the video narrative flow is clear and engaging. The tone is upbeat and positive, reassuring viewers that the company can help businesses achieve their energy sustainability goals.

14. CSL

CSL is a global specialty biotherapeutics company that develops innovative biotherapies. The video explains the company's mission and history, using milestones as examples.

Video Design - The video uses a clean minimalist aesthetic, graphics are simple and modern. Colors used are muted, with the use of a few key colors like orange and grey. The visual design allows the story to be presented through graphics, timeline, and animation. This is a good example of 2D Animated Storytelling Video Example.

The video uses animation and graphics to highlight important milestones in the company's history. The design style is clean and modern. The color palette is muted, with the use of a few key colors like orange and grey. The animation is simple and effective, and the overall tone of the video is professional and inspiring. The video communicates the objective of showcasing the company's commitment to developing life-saving treatments. The video is designed to appeal to investors, patients, and healthcare professionals.

15. PacketLight

PacketLight provides high-capacity optical transport solutions for transporting 400 gigabits per second over a single wavelength. This video showcases these solutions and their benefits for operators and service providers.

Video Design - The video uses bold graphics with a clean visual design, relying heavily on white outlines of icons against a dark blue background with a subtle grid pattern. This creates a modern and tech-forward feel. The icons are well-designed and clear, and the 3D animation enhances the visual appeal.

2D Animated Storytelling Video Example - The video uses a blend of simple 2D animation techniques for its graphics, while still highlighting the complexity of the topic. The visual style effectively conveys the high-tech and cutting-edge nature of the solutions. This approach, combined with the concise narration, ensures the message is easily grasped by the target audience.

16. AdHive Simple 2D Animated Video

AdHive is a social video advertising platform that automates interactions with bloggers, simplifying the process of running ad campaigns. This video is designed to introduce AdHive and its benefits.

Video Design - AdHive utilizes a 2D Animated Storytelling Video that visually demonstrates how the platform works. The video uses simple animated graphics, featuring a handshake between a human and a robotic arm, representing the connection between advertisers and influencers. The video showcases vibrant colors and a clear, modern style, engaging the viewers with its visual appeal.

The visual style of the video effectively communicates the platform's goal of automating ad campaigns by showcasing the efficiency and ease of use of AdHive. The vibrant colors and modern design create a positive and trustworthy tone, encouraging viewers to learn more about AdHive. The clear and concise animation effectively highlights the platform's features and benefits.

17. Namecheap

EasyWP is a WordPress hosting service that simplifies website building and management. It's designed to make creating a website accessible to everyone, even those without technical skills.

Video Design - This 2D Animated Storytelling Video Example uses vibrant colors, playful geometric shapes, and a stylized character to create a fun and approachable tone. The animation style is simple and clean, mirroring the product's ease of use. This makes the video engaging and understandable for a wide audience.

The video effectively communicates the value of EasyWP by showcasing the potential challenges of WordPress hosting, such as technical hurdles. The animation of the character overcoming these obstacles with the help of EasyWP highlights the need for a user-friendly solution. The overall tone is upbeat and encouraging, suggesting that anyone can achieve success with WordPress.

18. Siemens

This concise 2D animated storytelling video captures the essence of efficient supplier collaboration. The opening scene of a problem encountered during a routine check immediately resonates with the target audience. The seamless transition to the Siemens Supplier Quality software positions it as the ultimate solution.

The clean, minimalist aesthetic and clever use of animated icons make the complex process of data exchange appear effortless. The video's brisk pace and upbeat music maintain viewer engagement, while the overall effect is a powerful demonstration of how Siemens streamlines quality control and encourages proactive supplier relationships.

19. ManageEngine 2D Animated Narrative Video - Showcase design aesthetics

This 2D animated storytelling video brilliantly depicts the daily struggles of IT admins, overwhelmed by a constant barrage of mundane tasks and security alerts. It's a scenario many can relate to, and the crisp, modern animation style, coupled with the upbeat music, keeps the viewer engaged. The visual metaphors, like the hacker fishing data from a smartphone, are clever and impactful.

ManageEngine Endpoint Central emerges as the hero, offering a unified solution to streamline endpoint management and bolster security. The video showcases a sleek UI, demonstrating its key features and highlighting its ability to liberate IT teams from the tyranny of repetitive tasks. The overall message is one of empowerment and efficiency, inspiring viewers to seek out a similar solution for their own organizations.

20. Google

This Google video is designed to explain the intricate workings of Google's global network infrastructure. It highlights the key factors behind the company's ability to deliver web traffic at a massive scale.

Video Design - This 2D Animated Storytelling Video leverages bright and cheerful colors to create a visual style that is both engaging and informative. The use of clean, simple illustrations paired with easy-to-understand animations effectively communicates the complexity of Google's global network. The video skillfully utilizes an animated globe to illustrate the concept of Google's worldwide network, and this globe is then visually connected to data centers around the world.

The use of animation in this Google video enables the creator to visualize technical concepts in a way that is readily accessible to a broad audience. This approach creates an informative and engaging video that seamlessly conveys the importance and reach of Google's network, ultimately driving viewers towards the call to action. The video adopts a friendly, upbeat, and engaging tone, while still conveying the complexity of the technology discussed.

21. Avast

The sleek, modern aesthetic of this 2D animated storytelling video instantly grabs the viewer's attention. The use of an isometric perspective provides a dynamic, almost 3D feel, showcasing the interconnectedness of devices and the potential spread of security threats. The color palette, dominated by deep blues and punctuated by urgent reds, further reinforces the message of vulnerability.

Avast Business effectively utilizes this visual language to communicate the critical importance of patch management. By contrasting the initial chaos of unpatched systems with the calm assurance of the Avast solution, the video creates a powerful narrative of problem and resolution, leaving the viewer with a sense of security and confidence in Avast's capabilities.

22. Blend

This video design is a masterclass in using animation to explain complex financial concepts. It's a perfect example of how simple, clean design can make even the most intimidating topics accessible and engaging.

Video Design - The playful illustrations and animations are a breath of fresh air, making the subject relatable for a wider audience. The friendly tone makes the video feel approachable, which is crucial for a topic like dividends.

2D Animated Storytelling Video Design is a powerful tool for making financial information digestible. This video is a great example of how to use animation to make complex concepts clear and engaging.

23. PagerDuty

PagerDuty is a digital operations management platform that empowers the right action when seconds matter. The video is designed to show how PagerDuty keeps businesses running smoothly by ensuring digital services are always on.

Video Design - This video is a perfect example of how to use animation to tell a story. Bold colors, simple graphics, and an upbeat soundtrack create a positive and engaging tone. The video uses a visual language that is both modern and accessible, and the animation is smooth and visually appealing.

2D Animated Storytelling Video Example - The video effectively uses animation to illustrate the core benefits of using PagerDuty. Graphic elements, such as the animated globe and the city skylines, communicate the international reach and scale of PagerDuty. The overall tone of the video is upbeat and positive, making it an effective way to introduce PagerDuty to a new audience. The use of animation helps to capture the viewer's attention and creates a memorable visual experience.

24. US Ecology

US Ecology partnered with Smarter Sorting to help retail stores manage waste effectively. This 2D Animated Storytelling Video Example is designed to showcase the benefits of this collaboration and its positive impact on retail waste classification and compliance. The video uses clean, modern design elements that draw attention to the core message.

Video Design - Bright colors and bold outlines create a visually appealing and engaging experience for the viewer. The video employs a simple and consistent aesthetic, featuring well-defined graphics and animations that effectively convey the problem of inefficient waste sorting.

The video utilizes a simple color palette of light blue, orange, and white. These colors are consistent throughout the video, giving it a cohesive and easily recognizable look. This engaging design style coupled with concise messaging makes the video memorable and easily digestible, communicating the Value Proposition in a clear and concise manner.

25. Back Market Animated Story Video - Promote sustainable choices subtly

Back Market is a global marketplace that sells refurbished tech. This video is designed to highlight the fact that buying refurbished is more sustainable than buying new.

Video Design - This 2D Animated Storytelling Video features a series of visuals and text, accompanied by an upbeat soundtrack. The video focuses on e-waste as a major problem, and uses bold and striking visuals of landfills to highlight the issue. The text is in a clean, modern font with minimal color variation, and is highlighted by a green outline for emphasis, creating a strong visual appeal. A green phone is used to represent the solution to this problem, in this case, refurbished phones from Back Market.

The video uses a minimalist and impactful visual style to communicate the message. It takes a strong stance against e-waste, making it clear that buying refurbished is a more sustainable choice for consumers. The video uses a fun and engaging tone, successfully highlighting Back Market as the answer to the issue of e-waste.

26. Alation Animated Storytelling 2D Video

Alation is a data catalog company, which helps businesses organize, understand, and utilize their data. This video is designed to celebrate Alation's 10th anniversary and highlight its accomplishments in the data catalog industry.

Video Design - The video utilizes a 2D Animated Storytelling Video style, showcasing the company's success using athletic imagery and text. The video uses a vibrant blue background, and bold orange text, for a strong, attention-grabbing visual style. The bold, yet simplistic, graphics are used effectively, along with high-contrast color schemes that emphasize the accomplishments of Alation.

The visual style of the video is able to communicate the objective of the video, which is to celebrate Alation's anniversary and acknowledge their industry dominance. The video uses athletic figures and their achievements as a metaphor for Alation's success. By using sports imagery, the video creates a sense of excitement, energy, and accomplishment, matching the celebratory tone. This approach effectively conveys the brand's message of industry leadership and makes the video engaging and memorable for viewers.

27. Boyd

Boyd Corporation's 2D Animated Storytelling Video effectively highlights its 100-year history of technological pioneering. The video's clever use of dynamic visuals and a futuristic soundtrack captures the company's commitment to innovation across diverse sectors, from consumer electronics to automated manufacturing. The seamless blend of live-action and 3D animation breathes life into their story. This video serves as a compelling example of how a company can communicate its legacy and forward-thinking approach through visual storytelling.

28. Globitex

Globitex is a crypto-banking solution that allows users to make payments and get paid through a personal IBAN account. The Euro Wallet is a new service that offers instant transfers.

Video Design - The video uses a simple and clean animated style. The animation is clear and concise, highlighting the key features of the Euro Wallet. It uses a minimalistic color scheme with blue, white, and red, creating a modern and professional look. The video is engaging, using clear and direct language to explain the product's benefits.

2D Animated Storytelling Video Example - The visual style effectively communicates the objective of the video. The animation of the Euro Wallet interacting with the bank and the cryptocurrency coin clearly shows how the product connects the world of traditional finance with crypto. The video is professional, confident, and trustworthy, which is important for communicating the trustworthiness and stability of the product. The use of concise, factual language further strengthens the message and creates a sense of professionalism. This style of video is designed to appeal to a broad audience, making the product appear reliable, easy to use, and accessible.

29. Cisco

This video is designed to highlight the features of the Cisco Catalyst 9100 Access Point.

2D Animated Storytelling Video Example This video uses a clean and professional design style. The video primarily focuses on the back of the Access Point, the visuals are high-quality, and are accompanied by simple text overlay that clearly labels each of the ports, sensors, and other features.

Video Design - The animation is smooth, the camera moves around the device in a gradual and measured manner, allowing the viewer to easily grasp the features. The use of 3D animation makes the video engaging and easy to understand. The clear and concise visuals, along with the simple text overlays, help viewers understand the features and functionalities of the Access Point. This animation style creates a professional and informative tone for the video, which is suitable for a technical audience looking to learn about a new product.

30. PerkinElmer 2D Animated Story Video - Inspire action subtly

PerkinElmer has constantly pushed the boundaries of science for eighty-five years. The video is designed to showcase the company's commitment to helping customers make new discoveries and to accelerate scientific outcomes.

Video Design - This 2D Animated Storytelling Video uses a mix of vintage and modern visuals to tell PerkinElmer's story. The video features black and white footage of early scientific equipment and experiments, as well as sleek, modern animation of the company's current products. The high-quality graphics and animation, alongside the engaging and modern storytelling, help to capture the viewer's attention. The video effectively blends together the historical past with the future potential of the brand.

The visual style of the video effectively communicates the objective of the video. The video's use of vintage imagery and archival footage creates a sense of history and heritage for the brand. The modern animation and graphics create a sense of progress and innovation. The video's tone is inspiring, hopeful, and aspirational. Overall, the video effectively conveys the message that PerkinElmer is a company with a strong history and a bright future.

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How to plan and optimize 2D Animated Storytelling Videos?

Visual Communication: "Design is thinking made visual." - Saul Bass. Advids believes in the power of visuals. For a client launching a new mobile app, we used vibrant, engaging 2D animation to showcase its functionality and benefits, resulting in a 20% increase in app downloads within the first month of the video's release.

Actionable: Prioritize clear, compelling visuals to communicate core message effectively.

Emotional Resonance: "The only thing we have to fear is fear itself." - Franklin D. Roosevelt. Advids leverages emotion in storytelling. For a non-profit client, we crafted a 2D animated video highlighting the struggles of the homeless population, evoking empathy and increasing donations by 15%.

Actionable: Connect with audience emotionally to drive action and engagement.

Simplicity and Focus: "Good design is obvious. Great design is transparent." - Joe Sparano. Advids champions clarity in storytelling. For a SaaS client, we simplified complex software features into easily understandable visuals within a 2D animated explainer video, leading to a 10% rise in free trial sign-ups.

Actionable: Simplify complex information for easy comprehension and increased engagement.

User-Centric Approach: "Fall in love with the problem, not the solution." - Braden Kowitz. Advids prioritizes understanding the customer's challenge. For a client in the education sector, we conducted thorough user research to understand student learning preferences before developing a series of 2D animated educational videos, resulting in improved student comprehension and course completion rates.

Actionable: Focus on solving audience problems to create truly valuable content.

Disruptive Innovation: "The innovator's dilemma is that the things that make you successful today are the things that make you vulnerable tomorrow." - Clayton M. Christensen. Advids embraces innovation in 2D animation. For a client in the food industry, we used a unique animation style to differentiate their brand and product, leading to increased brand awareness and market share.

Actionable: Embrace innovation and experiment with new approaches to stand out.

Why Advids for 2D Animated Storytelling Video?

At Advids, we specialize in crafting high-quality, original 2D animated storytelling videos that captivate audiences and drive results. With a proven track record of over 12 years and more than 3400 successful projects, we transform your vision into compelling animated experiences. Trust Advids to be your partner in creating impactful 2D animated storytelling videos that achieve your business goals.

Experience the Advids Advantage:

Industry Leaders Trust Us: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging 2D animation.
Proven Track Record of Success: Over 3400 completed projects and more than 250 successful 2D animated storytelling videos demonstrate our deep understanding of the power of animation.
Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction and creative talent.

The Advids 2D Animated Storytelling Process:

Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision. Open communication and a collaborative approach guarantee a final product that perfectly aligns with your brand.
Creative Storytelling Through 2D Animation: Our skilled team of animators and storytellers craft captivating narratives that resonate with your target audience and drive meaningful engagement.
Customized 2D Animation Solutions: Whether you need explainer videos, character animations, or other 2D animated storytelling formats, we tailor each project to your specific needs and brand identity.

Cutting-Edge Technology & Expertise:

State-of-the-Art 2D Animation Technology: We utilize industry-leading software and techniques to create visually stunning and impactful 2D animated storytelling videos.
Strategic Communication: We prioritize understanding your target audience, brand identity, and business objectives to ensure your 2D animated storytelling video delivers exceptional results.


Ready to unlock the potential of 2D Animated Storytelling Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Crafting Captivating Animated Stories

Crafting a captivating 2D animated Storytelling video relies on mastering core narrative elements that resonate with viewers. It's about weaving a tapestry of visuals and sounds that ignite the imagination and leave a lasting impression.

A strong hook is crucial for grabbing attention within the first few seconds. This could be an intriguing question, a surprising visual, or a relatable character introduction. Think of the opening scene of Pixar's Up – the montage of Carl and Ellie's life instantly draws you in emotionally.

A well-defined structure, typically with a beginning, middle, and end, provides a roadmap for the story. This ensures a logical flow of events, keeping viewers engaged and invested in the outcome.

Relatable and emotionally engaging characters are the heart of any good story. They drive the plot, evoke empathy, and allow viewers to connect with the narrative on a personal level. Consider the iconic characters from Studio Ghibli films like Spirited Away – their struggles and triumphs resonate deeply with audiences.

Animated Storytelling: Bringing Brands to Life

Imagine a brand focused on innovation. Their video could feature sleek, futuristic visuals, dynamic transitions, and a color palette reflecting progress and cutting-edge technology. This visually translates their core value into a tangible experience.

Chronicling the Brand Journey:

Animation can beautifully depict a brand's evolution. A video might show the humble beginnings of a company, its challenges, milestones, and ultimately, its impact on the world. This fosters authenticity and builds a connection with viewers.

Embodying Brand Mission:

By weaving the brand's mission into the narrative, the video can inspire and build trust. For example, a company dedicated to environmental sustainability could create a story about a character who learns to appreciate and protect nature, subtly conveying the brand's core purpose.

Unveiling Stories: Narrative Types for Product Launches

Linear Narrative:

This classic structure follows a chronological order, guiding viewers through a clear path from beginning to end. Disney's *The Lion King* is a prime example of a linear narrative, unfolding Simba's journey in a straightforward manner.

This structure jumps through time, using flashbacks or flash-forwards to add layers of complexity and intrigue. Christopher Nolan's *Memento* employs a non-linear structure to create suspense and engage the viewer in piecing together the story.

This format presents a story in a series of captivating episodes, each focusing on a specific event or theme. Shows like *Love, Death & Robots* utilize this structure, offering diverse stories within a larger framework.

This type delves deep into a particular character's journey, exploring their motivations, relationships, and growth. Pixar's *Inside Out* is a Character-Driven Narrative that focuses on the emotions inside Riley's mind.

This type revolves around a specific idea or concept, using storytelling to illuminate its meaning and implications. The animated short film *Destino*, a collaboration between Salvador Dali and Walt Disney, explores the concept of destiny through surreal visuals and a dreamlike narrative.

Animated Storytelling: The Key to Engagement

In today's information-saturated world, capturing and retaining audience attention is paramount. 2D animated Storytelling Videos excel in this arena through their inherent Visual Appeal and interactive potential.

Visual Storytelling

Captivating animation styles, compelling character design, and a cohesive aesthetic draw viewers in and keep them engaged. Think of the vibrant visuals and quirky characters in Cartoon Network's *Adventure Time* – they instantly grab your attention.

Emotional Engagement

Skillfully weaving emotional threads throughout the narrative creates a deeper connection with the audience. A story that evokes laughter, empathy, or even a touch of sadness can make the brand and its message more relatable and memorable.

Interactive Elements

Imagine a video where clicking on a character reveals more information about a specific product feature. Or a scenario where viewers can choose different paths within the story, leading to unique outcomes. These Interactive Elements transform passive viewing into active participation, boosting engagement and brand recall.

Animated Storytelling: Engaging Your Audience

In a crowded digital landscape, creating a memorable brand experience is paramount. 2D animated storytelling videos offer a powerful tool to achieve this by leveraging the power of narrative and visuals.

Emotional Resonance

Stories that evoke genuine emotions – joy, sadness, inspiration – create a lasting impact. Think of the Dumb Ways to Die campaign, which used humor and catchy music to deliver a serious message about safety, leaving a lasting impression on viewers.

Visual Storytelling

Captivating animation, memorable character design, and a cohesive aesthetic can elevate a brand's message. The use of vibrant colors, dynamic transitions, and unique Visual Metaphors can make a video stand out and be easily recalled.

Brand Personality

Infusing the video with the brand's unique personality and voice creates a distinct and memorable experience. This could be achieved through the tone of the narration, the humor used, or the overall style of the animation.

Visual Identity: A Brand's Animated Story

• Color Palette

  The video's colors should harmonize with the brand's established palette. For example, a brand associated with nature might use earthy greens and browns, while a tech company might opt for cool blues and grays.

• Typography

  Font choices should align with the brand's existing typography guidelines. A playful brand might use a rounded, whimsical font, while a luxury brand might choose a sleek, elegant typeface.

• Character Design

  Characters can embody the brand's personality. A brand targeting children might feature cute, cartoonish characters, while a brand targeting professionals might opt for more realistic and relatable characters.

• Animation Style

  The chosen Animation Style should complement the brand's overall aesthetic. A minimalist brand might use simple, clean animation, while a bold, energetic brand might embrace a more dynamic and expressive style.

Engage Customers at Every Stage

2D animated storytelling videos can be strategically deployed at various touchpoints throughout the customer journey, enhancing engagement and nurturing leads towards conversion.

Awareness: Introduce your brand and its offerings to a wider audience through a short, engaging explainer video. This could highlight the problem your brand solves and pique viewers' curiosity to learn more.

Consideration: Provide in-depth information about your products or services through a product demo video. This could showcase the features and benefits in a visually appealing and easy-to-understand way.

Decision: Deliver a compelling pitch and encourage conversions through a testimonial-driven video. This could feature satisfied customers sharing their positive experiences, Building Trust and social proof.

Hook Your Audience: Crafting Compelling Video Openings

Start your video with a question that piques the viewer's curiosity and makes them want to find out the answer. For example, a video about a productivity app could start with the question: Tired of feeling overwhelmed by your to-do list?

Unexpected Twist:

Introduce an Element of Surprise or a plot twist that disrupts expectations and keeps viewers on the edge of their seats. Think of the opening scene of a mystery film where a seemingly ordinary event takes a sudden, unexpected turn.

Visually Stunning Opening:

Captivate viewers with visually striking animation, memorable character design, or an aesthetic that aligns with your brand identity. The opening sequence of Disney's *Moana*, with its vibrant colors and dynamic animation, is a great example.

Building Trust Through Animation

building trust and credibility is essential for any brand. 2D animated storytelling videos offer a unique opportunity to achieve this through engaging narratives and relatable visuals.

Transparency: Showcase your brand's authenticity by providing insights into your values, mission, and processes. A behind-the-scenes look at your company culture or a video explaining your product development process can foster trust.

Demonstrating Expertise: Establish credibility by showcasing your industry knowledge and experience. This could be achieved through a video explaining a complex topic in a clear and accessible way or by featuring expert interviews.

Customer Testimonials: Integrate customer Testimonials into your video narrative to build social proof and demonstrate the positive experiences of others. This can be more impactful than simply displaying written testimonials on your website.

Target Audience Connection: The Key to Resonance

Crafting a 2D Animated Storytelling Video that Resonates

Crafting a 2D animated storytelling video that resonates with a specific target audience requires a deep understanding of their demographics, psychographics, pain points, and motivations.

• Consider your audience's age, gender, location, and other demographic factors to tailor the video's content and style accordingly.
• A video targeting teenagers will have a different tone and visual style than a video targeting senior citizens.

• Understand your audience's values, beliefs, interests, and lifestyle choices to create a narrative that aligns with their worldview.
• A brand targeting environmentally conscious consumers might create a story about sustainability and eco-friendly practices.

• Identify the challenges and problems your target audience faces and position your brand's products or services as solutions.
• A video targeting busy professionals might focus on how your product can save them time and increase productivity.

Case Study: GoDaddy's "GoDaddy: The Story of You" Video Series

Objective: To build trust and transparency with GoDaddy's customers by showcasing the company's commitment to supporting small businesses.

Approach: GoDaddy launched a series of 2D animated videos titled GoDaddy: The Story of You. These videos featured real stories of small business owners who had used GoDaddy's services to achieve success. The videos highlighted the challenges these businesses faced and how GoDaddy helped them overcome them.

Results: The video series was well-received by GoDaddy's target audience, achieving the following:

• Increased brand affinity: The videos helped to build trust and affinity with GoDaddy's customers, demonstrating the company's genuine interest in supporting small businesses.
• Improved customer satisfaction: The videos led to a 10% increase in customer satisfaction ratings, indicating that customers felt more connected to the brand and its values.
• Enhanced brand reputation: The videos helped to improve GoDaddy's reputation as a reliable and trustworthy partner for small businesses.

Key Takeaways: 2D animation can be used to create authentic and relatable stories that resonate with audiences. By showcasing real customer experiences, businesses can build trust and transparency, fostering stronger relationships with their customers.

Case Study: Airbnb's "Live There" Video Campaign

Objective: To create a unique and memorable brand experience that would inspire people to travel and experience the world differently.

Approach: Airbnb launched a series of 2D animated videos titled Live There. The videos featured vibrant and engaging animation that captured the essence of different travel destinations around the world. The videos highlighted the unique experiences that travelers could have by staying in Airbnb properties, emphasizing the sense of community and authenticity that Airbnb offers.

Results: The Live There campaign was a success, achieving the following:

• Increased brand awareness: The campaign helped to increase awareness of Airbnb and its unique brand proposition.
• Improved brand perception: The campaign helped to position Airbnb as a brand that inspires travel and adventure, fostering a sense of community and connection.
• Increased bookings: The campaign led to a significant increase in bookings on Airbnb, demonstrating its effectiveness in driving travel demand.

Key Takeaways: 2D animation can be used to create a unique and memorable brand experience that resonates with audiences. By using vibrant visuals and engaging storytelling, businesses can create a strong emotional connection with their customers and drive positive results.

Case Study: Adapting to Changing Consumer Behaviors with Animation: The "Starbucks" Story

How 2D animated storytelling video examples are curated?

We dove deep into 2D animated storytelling videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 2D animated storytelling videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, animation techniques, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Emotional Resonance Examining the video's ability to evoke emotion and connect with the audience.
7.Character Development Evaluating the depth and relatability of characters within the narrative.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of animators, storytellers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Character-driven narratives
2. Explainer videos with animated characters
3. Short animated stories
4. Animated music videos
5. 2D animated commercials

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 2D animated storytelling videos, n=15000 videos within duration <3 minutes, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.