30 Advertising Video Examples To Increase Brand Awareness

1. Hotjar

Website owners struggle to understand user behavior, but Hotjar offers a solution: 100% session capture. This animated video advertising brilliantly visualizes the pitfalls of data sampling, showing how crucial details, like broken UI elements or missed conversion opportunities, can be overlooked.

Incomplete data leads to blind spots, hindering accurate analysis. Hotjar highlights these potential issues, implicitly encouraging users to upgrade to 100% session capture for a complete picture of user experience and informed decision-making.

2. Quuu

Overwhelmed by juggling multiple social media accounts? A visually stunning animation showcases Quuu's streamlined interface, immediately highlighting its ease of use. The video's clever design and concise presentation make understanding the platform's features effortless. This Brand Advertising effectively communicates the value proposition.

Quuu's content curation, scheduling, and recycling tools are presented clearly, emphasizing time-saving benefits and improved social media presence. The video's bright, modern aesthetic and smooth transitions enhance the overall viewing experience, making it a compelling example of software platform marketing.

3. Epson

Epson masters the art of software promotion with a captivating video that showcases the platform's power. The narrator's enthusiasm immediately draws viewers in, while clear explanations of features and capabilities maintain engagement. This comprehensive approach, a shining example of effective Video Advertising, demonstrates the platform's full potential.

While longer videos can be risky, Epson's focused approach ensures viewers receive valuable insights. By prioritizing clarity and targeting interested customers, Epson transforms a potentially tedious product demonstration into a compelling narrative, showcasing the platform's value proposition.

4. Citrix

Intriguing visuals immediately engage the viewer in this Advertising Video Online. The wolf in sheep's clothing metaphor cleverly illustrates the hidden dangers of outdated security, while the concise animations clearly explain Zero Trust's benefits for businesses and IT professionals.

The video's success lies in its ability to simplify complex security concepts. It effectively communicates the core message of Zero Trust, showcasing its advantages through clear visuals and strategic use of icons, making it a highly effective explainer video.

5. Acronis

Navigating the complex world of cybersecurity can be daunting, but Acronis offers a streamlined solution. This product advertisement video cleverly uses visuals to depict the transition from multiple challenges (represented by question marks) to a single, integrated platform: Acronis Cyber Protect Cloud. The animation of morphing question marks into the number 1 powerfully symbolizes the unified approach to cybersecurity, data protection, and management. The video showcases the platform's intuitive interface, highlighting features like advanced threat detection and automated backups.

Designed for service providers, Acronis Cyber Protect Cloud offers flexible pay-as-you-go options and advanced packs. The video emphasizes how this single solution can simplify operations, potentially reducing management overhead and boosting profitability. The sleek visuals and fast-paced editing maintain viewer interest, effectively communicating the platform's key benefits and encouraging viewers to explore Acronis.com for more information.

6. Amazon

Unlocking the potential of global markets, Amazons animated video targets online businesses eager for expansion. It directly tackles the complexity of identifying high-potential products in new markets. Visual elements such as transforming grids and global maps with airplane shadows provide a clear and dynamic perspective. The video then presents Amazon GEO as a data-driven solution.

This service is shown to use data and machine learning to reduce uncertainties in decision making. The animation emphasizes business growth through a professional transformation and highlights customer feedback in different languages. This approach functions as a Teaser Advertisement, offering a glimpse into how entrepreneurs can reach millions through this service. The video concludes with a clear call to action, guiding viewers to visit amazon.com/geo.

7. Catalyst by Zoho

In a world overflowing with data, QuickML emerges as a no-code solution, simplifying the complex world of machine learning. This Teaser Advertisement Video opens with a captivating visual of the QuickML logo, immediately establishing a sense of innovation. The video effortlessly demonstrates how users can build, test, and deploy machine learning models with unprecedented ease, eliminating the need for coding expertise.

The video then transitions to showcasing QuickML's versatility across various industries, highlighting its potential to transform businesses. An intuitive monitoring interface provides users with complete control over their models, ensuring optimal performance. Finally, the video encourages viewers to unlock the power of data-driven decision-making and begin their machine learning journey with QuickML.

8. Higher Logic

Boosting member engagement is crucial for associations. Higher Logic Thrive's 2D Video Advertising cleverly uses animation and clean UI mockups to showcase its platform's ability to streamline the member lifecycle. The vibrant color palette adds visual appeal.

Ease of use is evident in features like the intuitive membership payment window. The video, a concise 1 minute 46 seconds, effectively communicates value, prompting viewers to visit the website and request a personalized consultation.

9. Healthe Vibrant 3D Advertising

Healthé's animated overview launches with a captivating journey from a futuristic spaceship to the everyday lives touched by their groundbreaking technology. The vibrant animation showcases UVC sanitation, transforming homes and promoting well-being. This Ad Campaign Brand seamlessly connects space-age innovation with tangible improvements to human health.

Healthé's commitment to scientific research and data visualization shines through, demonstrating the power of light spectrum adjustments to regulate body clocks and enhance sleep. The animation fosters a sense of global community, emphasizing collaboration and inclusivity. Discover how Healthé is illuminating a healthier future on their website.

10. Visa

Effectively showcasing its Post-Purchase Solutions, Visa's 90-second animated explainer video tackles the rising concern of fraud. Simple line drawings, in a vibrant blue and yellow palette, illustrate relatable scenarios of online fraud and the subsequent resolution process. The animation style immediately engages viewers while simplifying a complex topic.

Visa Resolve Online is cleverly showcased, demonstrating the ease with which businesses and consumers can file and resolve disputes. By clearly visualizing the process, this video stands out as one of the best advertising video examples for explaining complex procedures effectively. This approach is worth emulating for any business aiming to create engaging and informative content.

11. MRI

Frustration mounts as MRI's 3D animated video depicts the all-too-familiar scenario of poor customer service, complete with broken promises and outdated technology. The video effectively captures the emotional impact of these experiences, setting the stage for a powerful transformation. This Video Social Media Advertising piece immediately resonates with businesses struggling with similar challenges.

MRI's video then seamlessly introduces Deloitte Cognitive Customer Experience as the solution, showcasing personalized AI-powered interactions that transform customer journeys. By highlighting improved satisfaction scores and increased business agility, the video demonstrates how MRI empowers businesses to not only meet but exceed customer expectations, leading to greater efficiency and growth.

12. Freshdesk

Efficient support is key. This Online Advertising Video showcases Freshdesk's Parent-Child ticketing feature with clear, concise animation. The visual storytelling is impactful, easily demonstrating the solution's effectiveness.

The video's simplicity and focus on visual communication make it memorable. It effectively highlights the feature's ability to streamline complex support processes, resulting in improved efficiency and collaboration.

13. ACV Auctions

Unveiling a journey of resilience, ACV Auctions uses a striking Mobile Advertising Video to demonstrate its commitment to adaptation. The video highlights how it has changed and embraced new methods, featuring bold text messages emphasizing flexibility. The mobile app UI is a key focus, exhibiting vehicle listings, bidding, and features such as engine recordings and undercarriage scans.

Key performance metrics showcase vehicles listed, engines recorded, undercarriages scanned and photos taken which enhance the message of sales success and customer care during challenging times. With a clear call to action, the video is a great example for video creation.

14. Accenture

Clever use of visuals makes understanding responsible AI effortless. Accenture's video, an Advertising Video Example, uses isometric 3D animation to simplify complex concepts. The pacing is excellent, and the visuals are memorable.

The highway analogy and candidate profile examples are particularly effective. This concise video successfully communicates the benefits of responsible AI, making it appealing to business leaders and tech enthusiasts alike.

15. OpenText

Frustrated with unhelpful chatbots? OpenText presents a solution in this compelling advertising examples video: Aviator, an AI-powered chatbot. The video showcases Aviator's sleek interface on desktop and mobile, demonstrating its integration with diverse data sources while prioritizing data security. Modern aesthetics and smooth transitions create a visually appealing experience.

Aviator empowers users to effortlessly resolve IT issues, leveraging a private LLM for accurate and contextually relevant answers. Tailored access controls enhance its utility for IT professionals and decision-makers seeking efficient, cost-saving solutions. The video implicitly encourages viewers to learn more about OpenText's Aviator.

16. Coinbase

Visually engaging and impactful, Coinbase's animated explainer video for Algorand immediately grabs attention. Using a clean, minimalist design with bright, contrasting colors, the video effectively communicates the platform's mission to address global financial inequality. This 2D explainer video advertising example showcases a diverse team working on Algorand's development, emphasizing their commitment to inclusivity.

Algorand facilitates fast, low-cost transactions and empowers users to create Algorand Standard Assets (ASAs), including stablecoins, for various applications. The video also highlights continuous protocol upgrades, ensuring Algorand remains at the forefront of blockchain technology. Discover how Algorand is building a more inclusive financial future and learn more about its transformative potential.

17. PwC

Focusing on finance transformation, this Digital Advertising Video cleverly uses icons to explain complex ideas. The video's fast pace and modern design keep viewers engaged, subtly highlighting PwC's expertise.

The visual storytelling is exceptionally clear, creating a lasting impression. The implicit call to action is well-integrated, encouraging viewers to explore PwC's services for finance transformation.

18. State Street

State Street ESG Solutions' impact is immediately clear. Growth animations, especially plants emerging from coins, brilliantly illustrate the increasing value of ESG-driven assets. This Social Media Ad Animation cleverly uses data visualization to simplify complex financial concepts.

The video's concise design and use of a striking color palette make it highly shareable. Targeting investment firms, it effectively communicates the platform's capabilities and benefits, ending with a strong visual summary.

19. Deloitte

U.S. Soccer's journey to preeminence is powerfully depicted. The video expertly combines fast-paced action with strategic planning visuals, showcasing Deloitte's comprehensive support. This is a strong example of Corporate Advertising, demonstrating the partnership's breadth and impact.

The clever use of infographics and website mockups makes complex ideas easily understood. The video effectively connects Deloitte's brand with the excitement of soccer, leaving viewers wanting to learn more. The focus on future generations adds a powerful emotional touch.

20. Atlassian

Intriguing visuals immediately grab attention in this Atlassian 2D Ad Video. The dynamic animation style is both unique and memorable, a refreshing change from typical marketing videos.

Its concise nature is impressive, effectively conveying a message without being wordy. The video's brevity makes it perfect for today's short attention spans, leaving a lasting impression.

21. Capital One

Capital One's impactful Advertisement Brand Video immediately captivates with its vibrant visuals. The video's clever use of dynamic shots and concise graphics makes complex financial information accessible and engaging. A prime example of effective communication in a short-form video.

The strategic use of color and visual elements creates a memorable experience. The video's excellent pacing keeps viewers engaged without overwhelming them with details. This is a masterclass in concise and effective communication.

22. Elaad

Engaging storytelling makes this Elaad Social Media Advertising Video stand out. The video cleverly avoids a typical sales pitch by focusing on a relatable user experience, subtly showcasing the product's functionality. For example, the video demonstrates ease of use without explicitly listing features.

The narrative approach makes the product more appealing. Instead of a direct product demonstration, the video integrates features into a compelling story, leaving a lasting impression on viewers.

23. GlobalSign

GlobalSign's video immediately grabs attention with its dynamic visuals. The clean, modern animation style expertly communicates complex information in a concise and engaging manner, making this Advertising Animation Video a powerful tool.

The video's clear messaging highlights a key benefit, leaving a lasting impression. The concise storytelling and impactful visuals ensure the core value proposition resonates with viewers, regardless of their technical background.

24. Fleetio

Clever visuals make Fleetio's message clear. The video's pacing is perfect, keeping viewers engaged. It's a great example of how to make complex information accessible.

This 2D Advertising Explainer uses simple graphics to explain a complicated process. The concise nature of the video is impressive, demonstrating how to communicate effectively in a short format.

25. Fujitsu

Fujitsu's software video impressed me. The visuals are sharp and engaging, immediately conveying the software's capabilities. It's a concise Advertisement for Software, perfectly demonstrating its core functions.

The video's pacing is superb; it's informative yet brief, avoiding information overload. The overall presentation is professional and polished, leaving a positive lasting impression. It's a great example of how to create a compelling marketing piece.

26. Zoho

Zoho's software is brilliantly showcased in this Motion Graphics Advertisement Video. The dynamic visuals immediately grab attention, simplifying complex functions with clever animations. A specific example is the seamless depiction of project management, instantly clarifying its ease of use.

The video expertly targets marketing professionals, highlighting how the software streamlines their daily tasks. A key feature, the automated reporting tool, is clearly demonstrated, showcasing its efficiency. Learn more about Zoho's software today.

27. Suprelle

Superb visuals instantly grab attention; this Brand Video Advert effectively demonstrates Suprelle's product functionality. The concise narrative, centered around a relatable scenario, keeps viewers engaged.

The video cleverly avoids feature lists, instead letting the product's benefits speak for themselves. Its impactful brevity and strong visuals create a memorable experience, showcasing effective marketing.

28. Ayyeka

Environmental monitoring is simplified by Ayyeka's sensing technology, offering a clear overview through its Brand Ad. The video effectively translates complex data collection processes into understandable visuals. It vividly shows the accessibility of insights from remote locations, highlighting the ease of their system usage.

Ayyeka's visual storytelling underscores the real benefits of the technology. Clean animation shows the product's process to help users make informed decisions for crucial environmental needs. The clear presentation illustrates how it helps users achieve their critical environmental objectives.

29. TMview

TMview's impactful Product Animation Ad uses color strategically. The vibrant red, echoing YouTube's branding, cleverly targets Kevin Durant's audience.

This smart visual strategy is enhanced by detailed close-ups and dynamic 360° shots, effectively communicating product features. The video's concise explanations make it a great example of effective product promotion.

What is the single key message of your video?

We've seen how powerful video is, but what truly makes some advertising examples video resonate? It's all about the core message. What single idea are you trying to get across? Let's explore how to pinpoint that crucial element.

When crafting your advertising video examples, consider these key questions.

• What's the one action you want viewers to take after watching?
• What feeling should your video leave them with?
• What problem does your video solve for your audience?
• What makes your offering stand out from the crowd?

These questions help you clarify your message. It's about more than just visuals; it's about connecting with your audience on a deeper level. Think about what you want them to remember most. Is your message clear, concise, and consistent with your brand? Does it feel authentic and genuine?

By focusing on these aspects, you can ensure your video not only captures attention but also leaves a lasting impact. A strong core message is the foundation of any successful video campaign.

How does your video narrative unfold?

Now that we've talked about the heart of your message, let's explore how to make your advertising video a captivating story. Think of your video as a journey, not just a series of visuals. It's about drawing your audience in and keeping them hooked.

• Start with a hook, something that grabs attention immediately. Imagine your viewer scrolling through their feed, what will make them stop and watch your brand video?
• Think of your video as having a clear beginning, middle, and end. This structure helps guide your viewer through the story.
• Introduce your main character or subject early, making them relatable. This helps create an emotional connection.
• Build tension or curiosity throughout the video. This keeps viewers engaged and wanting to know what happens next.

Use visuals to enhance your storytelling, making it more impactful. Incorporate music or sound effects to create the right mood, adding depth to the narrative. Show, don't just tell, the story, making it more relatable. Keep the narrative focused and concise, avoiding unnecessary details. use a call to action at the end, guiding viewers on what to do next. Ensure the narrative aligns with your brand, reinforcing your message. Consider the pacing of the story, keeping it engaging. Use transitions to guide the viewer smoothly.

Ultimately, a strong narrative is what elevates your commercial videos from good to great. When crafting your advertising video examples, remember that a compelling story is what will make your message truly resonate.

What feeling should your video evoke?

We've talked about the core message, now let's dive into something equally powerful, the feelings your advertising video should stir. It's not just about what you show, but how you make your audience feel. Think of it like this, a great story isn't just about the plot, it's about the emotions it evokes.

When crafting your advertising films, consider the emotional journey you're taking your audience on. Do you want them to feel joy, nostalgia, or perhaps a sense of urgency? The right feeling can make your message truly resonate. A well-crafted commercial video can evoke a sense of trust, while others might aim for excitement. Even in corporate videos, emotions play a vital role in connecting with your audience.

• Joy, think bright colors, upbeat music, these elements can create a sense of happiness.
• Nostalgia, vintage visuals, familiar sounds can trigger powerful memories.
• Inspiration, stories of overcoming challenges can motivate your viewers.
• Trust, testimonials, expert endorsements can build credibility.

By carefully considering the emotions you want to elicit, you can create a more impactful advertising video, making it not just seen, but truly felt.

How does your brand personality show in video?

We've journeyed through core messages, captivating stories, and the power of emotions. Now, let's explore how your brand's unique personality truly shines in video. It's about capturing the essence of your brand, not just displaying a logo. Think of it as your brand's voice, what makes you stand out.

• Visual Identity: How do your colors, fonts, and graphics reflect your brand?
• Brand Voice: Is your script playful, professional, or something else entirely?
• Character Representation: Do the people in your video align with your brand's values?
• Music and Sound: Does the audio enhance your brand's feel?

Consider how even a simple explainer video can showcase your brand's personality, it's not just about the facts. Your marketing videos are a great opportunity to show your brand's unique voice, what makes you different? Even a short promotional video can tell a lot about your brand, what story are you telling? When creating service videos, remember to infuse your brand's personality, making it memorable. It's about consistency, authenticity, and showing your brand's evolution.

Ultimately, a strong brand personality in video helps you connect with your audience on a deeper level, making your message truly resonate.

What is the ideal length for your video ad?

We've talked about crafting a great video, but how long should it actually be? It's a question we often grapple with, and the answer isn't always straightforward. The ideal length for your video advertisement really depends on what you're trying to achieve and where it's going to be seen. Think of it like this, a quick social media post needs a different approach than a detailed product video.

• Consider where your audience is viewing, shorter videos often work best on platforms where people are scrolling quickly.
• For promotional videos, keeping them concise and punchy is often the best way to grab attention.
• When creating explainer videos, we often find that a bit more time is needed to thoroughly cover the topic.
• A longer product video can be a great way to build trust with your audience, showcasing all the details.

Remember, it's not just about hitting a specific time, it's about making every second count. Testing different lengths and analyzing viewer engagement will help you find the sweet spot for your video advertisement.

Where will your video ad be shown?

We've explored the heart of your video message, now let's talk about where it will actually live. The platform you choose isn't just a detail, it shapes the entire video. Think of it like choosing the right stage for a play, it changes everything.

• Social media feeds? We need short, punchy clips that grab attention fast. Think of those quick scrolls, your video needs to stop them in their tracks.
• Website landing pages? This is where we can go deeper, with detailed *product videos* that guide your audience. It's like a mini-documentary, showcasing all the details.
• YouTube pre-rolls? We've got seconds to make an impact, so let's keep it concise and memorable. It's like a quick elevator pitch, but with visuals.
• Television *video commercials*? Here, we can aim for high production value and a strong narrative, creating something truly captivating. It's like a short film, designed to leave a lasting impression.

When we're thinking about client presentations, a polished *service video* can be a game-changer. It's about showing your expertise and building trust. For your overall *marketing video* strategy, consider how each platform's unique nature impacts the content we create.

Choosing the right platform is like choosing the right tool for the job. It's not just about where your video is seen, but how it's seen. It's about making sure your message resonates with your audience, wherever they are.

What action do you want viewers to take?

We've explored what makes a video great, now let's talk about what we want viewers to *do* after watching. It's like setting a destination for our audience. It's not enough to just grab their attention; we need to guide them towards a specific action. This is where our engagement turns into real results.

Think about the journey we're creating. What's the first step we want them to take? What's the ultimate goal? For example, for product demo videos, the call to action is often a direct purchase or a visit to the product page. It's about creating a clear path for our viewers.

• First, let's pinpoint the main goal of our video, is it to boost sales, build brand awareness, or something else?
• Next, let's define a single, clear action for our viewers, avoiding confusion with too many options.
• Then, let's consider what we want them to do right away, whether it's clicking a link, sharing the video, or exploring more.
• Finally, let's think about the bigger picture, how does this action fit into our overall marketing strategy? Corporate video examples often aim for a sign-up or a deeper engagement with the brand, while promotional video examples often aim for increased reach through social sharing.

Ultimately, the action we want viewers to take should be simple, visible, and trackable. Advertising video case studies can provide insights into the effectiveness of different calls to action. This helps us measure the impact of our video and refine our approach.

How to structure your video script for impact?

We've talked about the heart of your video, now let's get practical. How do we actually structure a script that grabs attention and keeps viewers hooked? It's not just about what you say, but how you say it. Think of your script as a roadmap, guiding your audience through your message. For instance, when creating B2B video examples, a clear script is crucial for conveying complex information effectively.

• Start with a clear objective, what do you want your audience to do after watching?
• Introduce a central conflict or question early, this is your hook.
• Make your characters or subjects relatable, this helps create an emotional connection.
• Ensure a logical flow of information, use transitions to guide the viewer.

When working on explainer video examples, a well-structured script ensures that your audience understands the core concepts. Remember to keep your script concise and focused, avoiding unnecessary details. If you are working on SaaS video examples, a script that highlights the benefits and features is essential. Looking at advertising video production examples, you'll notice that the best ones have a strong script that drives the narrative. Use strong verbs and active voice, making your message more impactful. Write for the ear, not just the eye, ensuring your script sounds natural.

By focusing on these elements, we can create scripts that not only inform but also engage and inspire.

How to measure video ad campaign success?

We've explored the art of crafting compelling video ads, now let's talk about measuring their impact. It's not enough to just put out great content; we need to know if it's actually working. When we look at successful *commercial video examples*, we often see a strong correlation between high engagement metrics and business results. So, how do we gauge our own success?

Analyzing *marketing video examples* helps us understand which metrics truly matter for different campaign goals. It's about going beyond just views and understanding how our videos are resonating with our audience.

• First, let's look at view count, a basic measure of reach, but it's just the tip of the iceberg.
• Next, we need to monitor watch time, this tells us how long people are actually engaged with our content.
• Then, there's click-through rate, which shows us how many viewers are interested enough to take the next step.
• Even for *animation advertising video examples*, these metrics provide a clear picture of audience engagement.

By tracking these metrics, along with others like conversion rates and social shares, we can optimize our *video marketing examples* for better performance. Remember, it's about using data to refine our approach and make our videos even more effective.

How does video fit your customer journey?

We've talked about crafting compelling videos, now let's see how they fit into your customer's journey. Think of video not just as a standalone tool, but as a guide, leading your audience from initial awareness to loyal advocacy. It's about using the right video at the right time.

Video can be a powerful tool for Brand Advertising, helping you connect with your audience at every stage. A short Teaser Advertisement can be a great way to create awareness and generate interest. Even in Corporate Advertising, video can humanize your brand and build trust.

• At the start, a captivating video can introduce your brand, grabbing attention.
• As interest grows, videos showcasing product benefits can spark curiosity and drive engagement.
• When customers are considering their options, video testimonials build trust and credibility.
• During the decision phase, product demos can help customers make informed choices.

Think of your video as a powerful Brand Ad, one that resonates with your audience, guiding them through their journey.