30 Advertising Video Ideas To Inspire Your Marketing Campaigns

1. Cisco

Cisco's vision for connected healthcare shines through. The animation's clean lines and vibrant colors effectively communicate complex ideas, making this a Video Advertising Example of impactful storytelling.

The video's focus on human connection within the healthcare system, combined with the clear depiction of Cisco's role, creates a lasting impression. The simple yet effective animation style ensures the core message resonates without overwhelming the viewer.

2. Bandwidth

Contact center efficiency takes center stage in this Product Animation Ad. The video's vibrant visuals and clear animations effectively highlight key features like secure caller authentication and a streamlined agent platform, targeting businesses focused on customer service and security.

This concise, under 20-second video is a great example of effective product marketing. Its fast pace and simple visuals make it easy to understand, leaving a lasting impression on viewers.

3. State Street

Sophisticated animation brings State Street's Collateral+ platform to life in this Brand Video Ad. The video expertly translates complex financial processes into easily understood visuals, focusing on the platform's intuitive dashboard and real-time data capabilities. This is a great example of how to effectively communicate value to a specific audience.

The video's strength lies in its clear messaging and concise presentation. Financial professionals will appreciate the emphasis on efficiency and the seamless integration with other collateral ecosystems. The modern aesthetic further enhances the overall impact.

4. Quantiphi

Showcasing an award-winning prowess in applied AI and data science, Quantiphi's Video Ad Promo grabs attention immediately. A tablet display highlights key partnerships with AWS and Core of Smart Market. This sets the tone for a visually rich explanation of core competencies like migration, DevOps, data analytics, machine learning, and finance.

The video effectively illustrates Quantiphi's cloud-native nature, using a cloud-based design. Smooth, visually appealing transitions and minimalist animations showcase the company as a trusted partner. The conclusion highlights its global reach and size, encouraging viewers to visit the website, all while weaving a compelling narrative of expertise.

5. Coinbase

Online privacy is a battlefield, and Coinbase's brand ad video presents Orchid as a powerful weapon. The video uses a clever visual metaphor a rabbit hopping across nodes to illustrate Orchid's multi-hop configuration and layered encryption, effectively demonstrating how it keeps data private. This approach makes the complex concept of decentralized VPN technology accessible to a wider audience.

The video also showcases Orchid's user-friendly interface and the use of OXT tokens for payments and staking, emphasizing the platform's decentralized nature and low fees through gas optimization. By showing diverse users accessing a free, open, and private internet, this brand ad video effectively communicates Orchid's value proposition and implicitly encourages viewers to learn more.

6. Google

Empowering users through technology, Google Assistant's video brilliantly showcases its global reach and user-centric approach. Clean visuals and diverse representation highlight the convenience and necessity of voice interaction, emphasizing privacy through transparent audio analysis.

The video effectively demonstrates how opting in enhances the system, reassuring users about data disassociation and reviewer accuracy. This transparency fosters trust, encouraging participation for mutual benefit, paving the way for a future where personalized experiences, perhaps even through 3D Advertising, become the norm.

7. Orcas

Overwhelmed by transport planning and fleet management? This Orcas Brand Advertisement showcases a solution. A superhero perched on a truck, forklifts efficiently loading cargo, and trucks seamlessly navigating their routesthese visuals instantly grab attention and highlight the ease of use. The 73-second video demonstrates how Orcas simplifies complex logistics for transportation companies.

With a clean interface and vibrant animation, Orcas makes adding trucks, trailers, and drivers effortless. The platform provides a complete view of weekly transports, empowering businesses to seize opportunities by filling schedule gaps and maximizing profitability. The bright color palette and dynamic visuals effectively communicate the potential for streamlined operations and business growth.

8. Elaad

Retro-futuristic visuals make this Video Brand Ad instantly captivating. The animation style cleverly contrasts past and present, highlighting the evolution of charging technology and its environmental impact. This approach appeals to environmentally conscious individuals and tech-savvy users.

Elaadnl's smart charging platform is presented with clarity and simplicity. The user interface is showcased effectively, demonstrating the ease of use and control. The video's concise message and strong call to action leave a lasting impression, encouraging viewers to consider smarter, more sustainable charging.

9. Comarch

A captivating journey through futuristic cityscapes and a striking iceberg analogy instantly grabs attention, showcasing the vast potential of 5G monetization in the B2B market. This creative visual storytelling is a prime example of effective small business video advertising, simplifying complex concepts for telecoms and their partners.

Comarch's video seamlessly transitions into a product demonstration, highlighting the user-friendly interface of their IT solutions for managing 5G complexities. The Enterprise Portal's real-time monitoring and control capabilities offer a compelling solution for maximizing opportunities in this expanding market.

10. PwC

Navigate the complexities of digital transformation with PwC's insightful explainer video. The video cleverly uses locked boxes to represent the difficult choices businesses face, emphasizing the need for a clear path forward. The split-screen comparison between traditional and digitally transformed operations powerfully illustrates the advantages of modernization, especially crucial in today's app advertising landscape.

PwC's Digital Operations Maturity Assessment is presented as the key, unlocking opportunities and driving positive outcomes like increased productivity, a key driver in successful app advertising. The clean, modern visuals and engaging narrative effectively communicate the assessment's value to business leaders and decision-makers. The video positions PwC as a global expert, offering a comprehensive solution and encouraging viewers to start unlocking their opportunities today.

11. SurveyMonkey

Conquer data collection challenges with SurveyMonkey Anywhere, a dynamic solution for seamless online and offline surveys. The video brilliantly showcases the app's core strength: ensuring reliable data capture regardless of location, using animated sequences of offline fieldwork and data uploads. This resonates with researchers and fieldworkers facing connectivity limitations.

The app's versatility shines through split-screen scenarios, demonstrating its relevance for diverse applications. Hands interacting with the tablet emphasize the intuitive interface, while remote device management and robust analytics add further value. Animated Business Ads effectively demonstrate complex features, and SurveyMonkey Anywhere excels in this, empowering businesses and marketers to gather crucial insights effortlessly. The clear call to action encourages viewers to experience the transformative power of streamlined data collection.

12. Credit Karma

Life can change in an instant, sending financial stability into a tailspin. Credit Karma's animated story of Amy captures this perfectly, portraying her journey from a car accident and job loss to mounting debt. The video brilliantly uses visual metaphors, like a crashing world, to depict the emotional toll of financial struggles. This relatable narrative serves as a powerful example of video advertising for small business, resonating with those facing similar challenges.

Amy's story seamlessly transitions into a product showcase, demonstrating how Credit Karma empowers users to regain control. The app's user-friendly interface, highlighted in the video, allows individuals to monitor their credit, track progress, and ultimately improve their financial well-being. With its bright, pastel palette and upbeat music, Credit Karma offers a message of hope and progress for those seeking to improve their credit health.

13. Avast Business

In today's digital landscape, safeguarding your business is paramount. This Advertising Digital Video by Avast Business masterfully illustrates the growing cyber threats facing SMBs, emphasizing the need for simplified security management. The video's vibrant colors and isometric perspective draw viewers into a world where complex dashboards overwhelm IT professionals.

Avast Business Hub emerges as the hero, offering a single, cloud-based platform accessible anytime, anywhere. The visual storytelling effectively contrasts the struggles of managing multiple tools with the seamless experience of using the Hub. This streamlined approach empowers both SMBs and IT service providers to minimize resource requirements and focus on growth. Visit avast.com/businesshub to explore how Avast Business Hub can transform your security posture.

14. Fujitsu

Seeking work-life harmony? Fujitsu gets it. This informative advertising video beautifully captures the joys and frustrations of the modern hybrid work experience, from family life intertwined with conference calls to the relief of seamless remote collaboration. The animation is crisp and engaging, showcasing diverse work environments and the universal challenge of balancing personal and professional life.

Fujitsu's Work Life Shift offers a tailored approach with Borderless Office, Smart Working, and Culture Change. The video demonstrates accessibility features, mobile capabilities, and real-world applications in retail, healthcare, and more. Recognized by Gartner as a leader, Fujitsu effectively positions its platform, offering glimpses of its intuitive UI and emphasizing its commitment to a truly balanced work experience. Explore Fujitsu's solutions today.

15. OpenText

Drowning in data? OpenText's Intelligent Capture video brilliantly visualizes this common business challenge, showcasing a solution through dynamic animation of documents morphing into usable insights. This concise approach, a hallmark of effective Digital Video Ads, simplifies complex ideas, making the solution instantly understandable.

The video's modern aesthetic, featuring a calming blue palette, builds trust and reliability. It highlights automated data extraction and the unique Human in the Loop validation, empowering users to correct errors, ensuring accuracy. Flexible deployment options further enhance its appeal. This compelling Digital Video Ads example demonstrates how clear visuals and concise messaging can effectively engage and inform.

16. Accenture

Deep learning can feel daunting, but Accenture masterfully demystifies it in this Technology Advertisement Video. The jigsaw puzzle analogy acts as a clever visual metaphor, demonstrating how deep learning mirrors our own cognitive processes. Set against a clean, white background, the vibrant purple, yellow, and blue color scheme creates a modern and engaging aesthetic.

This visual journey continues with smooth 3D isometric animations, vividly illustrating how deep learning analyzes data through multiple layers, much like piecing together a complex puzzle. The medical diagnosis scenario powerfully showcases the practical applications of this technology, further solidifying its real-world impact. Accenture's New Applied Now tagline provides a subtle yet effective brand reinforcement.

17. Atlassian

For teams struggling with scattered information and inefficient workflows, Confluence Cloud offers a centralized hub for seamless collaboration. This video demonstrates how small business advertising can effectively showcase software solutions by focusing on practical applications, like creating project plans and embedding content, directly addressing common pain points. The intuitive interface and real-time editing features are highlighted, promising faster project completion and improved team communication.

From mobile access to integrations with platforms like Slack, Confluence Cloud adapts to modern work styles. The video effectively showcases how features like templates, table formatting, and inline comments streamline workflows, saving valuable time and boosting productivity. The celebratory closing reinforces the ease and speed Confluence Cloud brings to collaborative projects, encouraging viewers to explore Atlassian's robust platform.

18. Siemens

Effective supplier collaboration is crucial for successful new product development. Siemens masterfully demonstrates this in their concise animation showcasing the Supplier Quality Hub. The clean, modern 2D animation style immediately draws viewers into a common supplier relations scenario, then seamlessly presents the software solution. This approach exemplifies effective digital content for lead generation.

The platform's features, including complaint management and streamlined data exchange, are presented as key tools for enhanced quality management. Targeting quality managers and businesses involved in new product development, the video effectively positions Siemens' Supplier Quality Hub as a driver for stronger supplier relationships and improved processes. Explore Siemens' solutions for optimized supplier collaboration and elevate your quality control.

19. Capital One

Payment portal efficiency is showcased in this Animated Business Advertising Video. Capital One's portal is presented with clear, concise visuals, highlighting its user-friendly interface and features. The animation style is both engaging and informative.

This video successfully communicates the benefits of streamlined vendor payments and reward programs. The video's design is visually appealing and the message is delivered effectively, making it a compelling advertisement.

20. Acuity Knowledge Partners

Visually striking 3D charts and graphs immediately grab attention in Acuity Knowledge Partners' advertising video for their Global Private Markets Outlook 2023 report. Key insights on ESG factors, fundraising, and investment opportunities are presented concisely, making complex data accessible for investors and stakeholders. This is a prime example of how advertising videos can effectively communicate complex information.

The clean design and strategic use of the Empower. Innovate. Transform. tagline reinforce Acuity's brand identity. The clear call to action encourages viewers to download the free report for deeper insights and industry opinions, positioning Acuity as a valuable resource in the private markets.

21. CyberArk

CyberArk's video powerfully showcases its platform. The clean animation and clever use of visual metaphors, like a piggy bank representing savings, immediately grab attention. This Motion Graphics Advertisement effectively communicates complex processes to its target audience of lenders, highlighting how the software streamlines workflows and improves customer experience.

The video's concise nature and focus on key features, such as easy document upload and e-signing, leave a lasting impression. The clear demonstration of the platform's integration with various services further solidifies its value proposition. The video is a strong example of how to effectively communicate complex software functionality in a visually engaging way.

22. Clever Devices

Modern transit solutions spring to life with Clever Devices, their videos showcasing real-world applications. The Promo Video Ad demonstrates how their systems facilitate daily commutes within a bustling urban space, focusing on practical integration. Commuters interacting with the technology highlights its ease and usefulness, giving the viewer a direct sense of its impact.

A concise look into how the systems function is effective, offering a quick understanding of its benefits, while also adding a touch of humanity. This is a prime example of a quick, yet impactful video, inspiring more efficient solutions.

23. ATOS

Showcasing how technology can simplify workflows, ATOS effectively communicates its solutions practical value. The video portrays realistic situations where teams grapple with issues that ATOS is designed to resolve, highlighting efficiency and ease of implementation.

By demonstrating real benefits and focusing on the user experience, the brand creates engaging content that serves as valuable advertising video ideas. This method of content creation clearly shows the product capabilities and encourages adoption, fostering a better understanding about streamlined solutions.

24. Ateme

Intriguing visuals immediately captivate; a concise story unfolds naturally. This short, sharp video is a Teaser Advertisement Video, showcasing the power of impactful storytelling.

The pacing is brisk, keeping viewers engaged. The video expertly uses real-life scenarios, making the product relatable and desirable. Ateme's approach is a masterclass in visual communication.

25. PerkinElmer

PerkinElmer's product demonstration is immediately captivating. The video's clarity and precision are impressive, making it a great example of an Advertisement Brand Video. It's clear the target audience is scientifically minded.

The strategic use of close-ups and wider shots provides a balanced perspective, enhancing understanding. This approach, combined with the concise presentation, makes the video highly effective.

26. VISA

Clever use of visuals makes VISA's Ad Promo Video immediately captivating. The concise storytelling keeps viewers hooked, showcasing the brand's efficiency and sophistication. A dynamic shot, perhaps of a transaction, adds visual interest.

The video's impactful message is clear and memorable. Its brevity is a masterclass in concise advertising, leaving a lasting impression. The overall aesthetic is polished and professional, reflecting the brand's image perfectly.

27. Epson

Epson's video presentation is a masterclass in concise communication. The use of 2D Advertising is particularly effective, transforming complex technical details into easily understood visuals. The video's crisp visuals and efficient pacing keep viewers engaged.

The clear and concise messaging ensures viewers grasp the product's capabilities. This approach avoids being overly promotional, instead focusing on showcasing the product's benefits. It's a fantastic example of effective marketing.

28. Olive

Sharing files has never been easier. Olive's video immediately grabs attention with its clear and concise demonstration. The Social Media Ad Animation is a masterclass in simplicity, showcasing the product's ease of use.

This short, impactful video is perfect for busy viewers. It efficiently communicates the core benefit, leaving a lasting positive impression. The straightforward approach is highly effective.

29. Deloitte

Intriguing visuals instantly grab attention; Deloitte's concise message is powerfully delivered. The video's rapid pacing keeps viewers engaged, showcasing a polished, professional aesthetic. This Launch Advertising Video expertly communicates its core message without unnecessary words.

Dynamic imagery and sharp cuts create a memorable experience. The video's brevity is a strength, maximizing impact. It's a prime example of effective, short-form advertising.

What is the single most important message?

We've seen how powerful video can be, but what's the real secret behind those advertising videos that truly grab our attention? It's not just about flashy visuals; it's about the core message that resonates with us. Let's dive deeper.

• Authenticity is key. When brands show their true selves, we connect with them on a deeper level. It's about being real, not perfect.
• emotional connection is what makes a video memorable. Think about those advertising video ideas that made you laugh, cry, or feel something real. That's the power of emotion.
• storytelling is the heart of great video. A compelling narrative can transport us, making us feel like we're part of something bigger.
• Clarity is crucial. If we don't understand the message, we're not going to engage. It's about making it easy for us to see the value.

Ultimately, the most effective advertising videos are those that go beyond the surface and connect with us on a human level. They make us feel something, remember something, and ultimately, want to be a part of their story.

How to build a compelling story for your video?

So, we've talked about the core elements of a great video, like authenticity and emotional connection. Now, let's get into the nitty-gritty of crafting a story that truly captivates. It's not just about having a message; it's about weaving that message into a narrative that resonates.

• First, what's the single idea you want viewers to remember from your advertising video? This is your core message, the heart of your story.
• Next, who are you talking to? Understanding your target audience is key to creating a story that speaks directly to them.
• Think about the structure. A clear beginning, middle, and end keeps viewers engaged, just like a good book.

Now, let's dive deeper. Introduce a character or situation that people can relate to. Create a sense of conflict or challenge, something that will keep them invested. Build anticipation, make them wonder what will happen next. Use visuals to enhance your narrative, let them tell part of the story.

• Don't forget the turning point, the climax of your story. What is the peak moment?
• And what's the takeaway? What did the viewer learn or gain from watching your business videos?
• Keep the tone consistent, especially if it's a corporate video.
• Remember, show, don't just tell. Use actions and visuals to convey your message.

Finally, before creating your advertising videos, test your story with your target audience. Get feedback and refine your approach. By focusing on these elements, we can create a narrative that will not only capture attention but also leave a lasting impression.

What are the best video tactics for your goals?

So, we've explored what makes a video great, now let's talk about making sure our videos actually work for us. It's not just about creating something visually appealing; it's about choosing the right tactics to achieve our specific goals. What do we really want our videos to do?

Here are some key areas to consider when planning our video strategy.

• First, let's define our primary objective. What's the one thing we want viewers to do after watching? Is it to visit our website, sign up for a newsletter, or make a purchase? This will guide our entire approach.
• Next, who are we trying to reach? Understanding our target audience is crucial. What are their needs, their interests, and where do they spend their time online? This helps us tailor our message.
• Then, let's think about the type of video that best suits our goal. For example, if we're simplifying a complex idea, an explainer video might be the perfect fit.
• Finally, let's not forget the importance of a clear call to action. What do we want viewers to do next? Make it easy for them to take that step.

Remember, the most effective video tactics are those that align with our goals and resonate with our audience. By focusing on these key areas, we can create videos that not only capture attention but also drive results.

What are the essential script components for impact?

Now that we've covered the core elements of impactful video, let's focus on the script itself. What makes a script truly resonate? It's about crafting a narrative that not only informs but also engages. We need to think about specific elements that elevate our videos from good to unforgettable. Let's explore how we can achieve this.

• Imagine starting with a hook that instantly grabs attention, making viewers eager to know more.
• Think about establishing a relatable character or situation early on, so viewers see themselves in the story.
• Consider introducing a central conflict or challenge, creating tension that keeps viewers invested.
• Let's use vivid language to paint a picture, incorporating natural dialogue, and crafting a turning point that shifts the narrative.

For example, when crafting scripts for explainer videos, we often focus on clarity and simplicity. In promotional videos, the script's primary goal is to drive action, so we need a strong call to action. For a product video, the script needs to highlight the key benefits and features in a compelling way. Looking at brand video examples, we see how powerful storytelling can be in creating an emotional connection. The resolution should be satisfying, and the takeaway should leave a lasting impression. Remember, showing rather than telling is key. Let's keep the script concise, and always test it with our target audience. This ensures our videos are not just watched, but truly felt.

What to do before filming your advertising video?

Okay, so we've talked about what makes a great video. Now, before we even think about hitting record, let's get our ducks in a row. It's like planning a road trip; you wouldn't just jump in the car without a map, right? We need a clear plan to make sure our video actually works for us.

First, what's the one thing we want our viewers to do after watching? Is it to visit our website, sign up for a newsletter, or maybe even make a purchase? This is our primary objective, and it's crucial to keep it in mind. Next, who are we talking to? Understanding our target audience is key. What are their needs, their interests, and where do they spend their time online? This helps us tailor our message and choose the right approach.

• Develop a compelling hook to grab attention right away.
• Create relatable characters or situations that viewers can connect with.
• Introduce a central conflict or challenge to keep them invested.
• Craft a turning point that shifts the narrative and keeps them engaged.

Think about the type of video that best suits our goal. Is this a marketing video aimed at attracting new customers, or is it a service video designed to explain how we help our clients? Look at business video examples that have resonated with you. What did they do well? By focusing on these key areas, we can create videos that not only capture attention but also drive results.

How to guide viewers to take the next step?

We've talked about making great videos, now let's ensure they actually work for us. It's time to guide our viewers to take that next step. Think of it as the final piece of the puzzle, the bridge between watching and acting.

A strong call to action is key. It's not just about telling viewers what to do, it's about making it easy and compelling. We need to use clear, concise language, action-oriented verbs, and a touch of urgency. For a promotional video, this is your chance to convert viewers into customers. Make sure your call to action is visually appealing and easy to understand.

• Place your call to action prominently within the video, don't hide it.
• Offer a clear benefit for taking the desired action, what will they gain?
• Use annotations or end screens to guide viewers, make it easy to click.
• Include clickable links in the video description, direct them to your website.

Looking at successful commercial video examples, you'll notice they all have a clear and compelling call to action. For marketing videos, this is your final opportunity to convert viewers into customers. A strong call to action in a video advertisement can significantly increase your conversion rates, so make it count. Track the performance of your call to action, see what works and what doesn't.

How to showcase your brand's unique identity?

We've explored the core of great video, now let's dive into showcasing your brand's unique identity. It's not just about visuals; it's about communicating what makes your brand special. We need to move beyond just telling and start showing.

Think about how corporate video examples use consistent visuals to build recognition. It's about letting your brand's core values shine through your video's aesthetics. We need to showcase your brand's unique personality, making it relatable and memorable.

• Feature your brand's unique story, sharing your journey and connecting with viewers.
• Emphasize what makes you different, highlighting your unique selling points.
• Incorporate your brand's mission, showing your purpose.
• Showcase your brand's expertise, building credibility.

When we look at product video examples, we notice how brands highlight unique features and benefits. Reviewing advertising video case studies, we learn how storytelling can make a brand's mission memorable. In video ads examples, we often see brands using humor to connect with their audience. Ultimately, your video should be a reflection of your brand's essence, making it stand out and creating a lasting impression.

How to tailor a concept to your specific needs?

We've journeyed through the core of impactful video creation, now let's make it personal. It's time to adapt these ideas to your unique needs, ensuring your videos not only capture attention but also drive results. Think of it as crafting a tailored suit, not just picking one off the rack.

So, how do we make this happen? Let's start by defining your primary objective. What do you want viewers to do after watching? This will guide your entire approach. Next, who are you talking to? Understanding your audience is key. What are their needs, their interests, and where do they spend their time online? This helps us tailor our message.

• Craft a compelling hook, think of it as the opening line of a great story.
• Develop relatable characters, so viewers see themselves in the narrative.
• Introduce a central conflict, create tension that keeps them invested.
• Consider how advertising video examples animation can add a unique and engaging element to your message.

When creating promotional video examples, focus on showcasing the benefits and creating a sense of desire. Remember, looking at successful video advertisement examples, you'll notice how they all have a clear and compelling call to action. It's about using action-oriented verbs and placing your call to action prominently, offering a clear benefit for taking the desired action.

What makes a video concept truly powerful?

We've talked about the basics, now let's explore what truly makes a video concept powerful. It's about crafting something that resonates, not just something that's watched. We need to go beyond the surface and create a connection.

• A singular core message is key, the one thing we want viewers to remember, like the best *marketing video examples* we've seen.
• Understanding our audience deeply helps us speak directly to their needs, making the message relevant.
• A clear narrative structure, with a beginning, middle, and end, keeps viewers engaged, just like a great story.
• Relatable characters or situations help viewers see themselves in the narrative, like those *service video examples* that simplify complex ideas.

Think about the *video commercials examples* that grab our attention instantly, they often build anticipation and curiosity. We need to use visuals to enhance our narrative, letting them tell part of the story. Even in *advertising video examples B2B*, a compelling narrative can make a huge difference.

A turning point or climax is essential, providing a peak moment that viewers remember. We need to focus on the benefits, not just the features, showing the value we offer. It's about using vivid language and natural dialogue to make the story feel real. Ultimately, testing our story with our target audience helps us refine our approach.

What makes an advertising video successful?

We've talked about the foundations of great video, but what truly makes an advertising video successful? It's about going beyond the basics and creating something that truly resonates with your audience. It's about crafting a video that not only captures attention but also drives action.

Think of your video as a journey, not just a presentation. We need to start with a clear destination, a single action we want viewers to take. Are we aiming for website visits, newsletter sign-ups, or maybe even a purchase? This single objective will guide our entire approach.

• Craft a script that feels real, using language that connects with your audience.
• Hook viewers instantly, making them eager to know more about your message.
• Showcase the benefits, not just the features, making the value clear.
• Use a strong call to action, making it easy for viewers to take the next step.

If your goal is to drive app downloads, your video should be designed to promote your app. Remember, your video should always reflect your brand's core values, ensuring it is a strong brand advertisement. Think about how 2D advertising can be used to create a simple yet effective message. By focusing on these elements, we can create videos that not only capture attention but also drive meaningful results.