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30 B2B Visual Identity Video Examples For Clear Brand Messaging

Orko Roy
Last updated
Apr. 24, 2025

Consider this: effortless comprehension. What if your B2B messaging could achieve that level of clarity? In today's landscape, simplicity isn't optional; it's the key to unlocking growth. For brands seeking genuine resonance, visual communication offers a compelling pathway.

Delve into these 30 B2B visual identity video examples to discover the transformative power of visuals. These carefully curated examples are designed to inspire and guide you in crafting compelling brand narratives that truly connect and convert.

B2B visual identity video Examples

1. Viable

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Duration : 59 seconds

Does your business grapple with a deluge of customer opinions, struggling to decipher valuable signals? Viable's video cuts straight to this problem, showcasing a familiar frustration. It's not just about collecting feedback, but truly understanding the nuanced voice of the customer, a challenge this video directly addresses. Viable is presented as the smart solution designed to bring clarity to customer data chaos.

Viable truly shines by promising effortless insights. By skillfully utilizing GPT-3, it converts complex customer feedback into easily understood and actionable intelligence . For businesses aiming to deeply listen to and act on customer input, especially within the framework of a B2B Video Series, Viable offers an inspiring glimpse into a future of informed decisions and enhanced customer relationships, driven by clear, readily available insights.

2. FlutterFlow B2B teaser video

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Duration : 36 seconds

Limitless app development now unfolds directly on your iPad through FlutterFlow, redefining mobile creation. Step beyond the conventional use of apps to a realm where your iPad becomes a powerful app-building studio. Envision crafting fully functional, genuine code effortlessly with the natural ease of Apple Pencil.

Imagine a fluid process where your design vision instantly converts to live deployment. Simply drag, drop elements, and launch on the App Store with minimal effort. FlutterFlow for iPad brings the complete capabilities of the web platform to a portable format, putting advanced app creation within immediate reach, perfectly demonstrated in this B2B Teaser Video .

3. CareStack B2B visual identity brand video

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Duration : 45 seconds

Presenting a vision of streamlined dental operations, CareStack's "Worklist" video excels in clarity and purpose. It efficiently showcases a platform designed to simplify daily task management and highlight vital revenue metrics. The video adopts a direct, uncluttered style, prioritizing user experience and immediate gains.

Visuals of the intuitive interface underscore how "Worklist" facilitates quick issue resolution and team synchronization. This concise b2b visual identity Brand Video goes beyond feature listing, successfully conveying the product's practical value and inspiring dental practices to envision improved efficiency and a more productive workflow.

4. kissflow B2B vision video

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Duration : 57 seconds

Unveiling a common frustration in the corporate world, kissflow's latest video uses sharp animation to pinpoint the problem of sluggish approvals. Instead of getting lost in features, it clearly demonstrates how typical tools like emails and spreadsheets become obstacles to efficiency. This B2B Vision Video immediately grabs attention by addressing a widespread inefficiency in modern businesses.

Moving quickly from problem to solution, the video presents kissflow Workflow as the straightforward answer. It zeroes in on crucial outcomes: enhanced process transparency, sharper decision-making capabilities, boosted operational speeds, and easier approval processes. By emphasizing these tangible benefits , the video effectively argues for kissflow as more than just a tool, but as a key to unlocking agile and intelligent business operations.

5. Rubia EV3R B2B launch video

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Duration : 1 minute and 21 seconds

Elevating industry expectations, TotalEnergies' Rubia EV3R debuts in a compelling B2B launch video, showcasing a paradigm shift in lubricant technology. More than a product reveal, it's a visually rich declaration of sustainable innovation, emphasizing performance parity. The video masterfully illustrates the 3R ethos-Reduce, Reuse, Regenerate- thereby forging a powerful narrative for environmentally conscious fleet operations.

Through sophisticated graphics and clear messaging , the video transcends technical complexities. By highlighting the tangible advantages of regenerated oils and eco-designed packaging, it cultivates credibility and underscores genuine progress. This B2B launch video resonates deeply with enterprises prioritizing both operational excellence and ecological stewardship, positioning Rubia EV3R as a future-ready and responsible solution in its sector.

6. SKOPE B2B advert

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Duration : 1 minute and 28 seconds

For kitchens demanding peak performance, SKOPE delivers a refrigeration innovation. Showcasing Reflex Preparation Fridges, the video spotlights features built for optimized food prep. Remarkably, the emphasis on ChillGuard technology signals exceptional ingredient care, implying enhanced freshness and minimized waste.

Looking beyond simple utility, the video expresses durability through design. Strong 304 stainless steel and tool-free, magnetic parts for easy cleaning underscore a product made for busy commercial kitchens. The inclusion of SKOPE-connect, allowing remote management and temperature adjustments, strengthens its appeal for businesses seeking control and efficiency. This becomes a clear b2b advert for those needing dependable, intelligent refrigeration.

7. Choice B2B brand presentation video

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Duration : 18 seconds

Effective b2b brand presentation video often uses unexpected approaches to cut through the noise. "Choice" cleverly employs comical denture characters to spotlight the frustrations of health insurance complexities.

The video's strength lies in its bizarre yet relatable metaphor. Animated teeth struggling at a table overflowing with options perfectly embodies consumer overwhelm when facing numerous health plans. This humorous approach effectively communicates the brand's value proposition: simplifying difficult decisions.

8. Pitch B2B pitch video

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Duration : 1 minute and 22 seconds

Pitch video immediately captivates, a concise study in effective messaging. It powerfully addresses a common frustration: the struggle to begin presentations. Rather than just listing functionalities, the video motivates viewers toward proactive creation. It uniquely demonstrates turning initial concepts into persuasive pitches.

This approach makes it a noteworthy B2B Pitch Video, cleverly showcasing how to visualize ideas effectively. It highlights user-friendliness and speed, positioning Pitch as a key tool for fast, impactful presentation development. The video implicitly offers a remedy for communication challenges in the corporate sector, promising efficiency and clarity.

9. Kaseya B2B process video

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Duration : 3 minutes and 8 seconds

Launching with a bold vision, Kaseya's video elevates IT professionals from support staff to unsung heroes of our era. Far exceeding a technical overview, the video paints a vivid picture of technology as the invisible yet essential lifeblood of modern society. Dynamic visuals seamlessly connect global events, educational institutions, and healthcare systems, powerfully illustrating IT's widespread impact across all sectors.

This compelling video is a prime example of a B2B Process Video, effectively recognizing the crucial role of IT experts and positioning Kaseya as their steadfast champion. It doesn't just list features, but resonates emotionally by valuing their dedication. Through inspiring imagery and core themes like empowerment and simplification, Kaseya emphasizes its dedication to provide solutions that truly aid those who tirelessly maintain the digital world.

10. SIG B2B 360 video

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Duration : 1 minute and 13 seconds

Showcasing a significant evolution in packaging, SIG's video brilliantly visualizes its transformation into a powerful communication platform. Moving beyond basic containment, the presentation emphasizes creating meaningful connections with today's digitally engaged consumers. The animation vividly demonstrates how "Connected Pack" employs digital interfaces directly on packaging to unlock interactive experiences, forging new paths for brand engagement and radical transparency.

SIG keenly understands evolving consumer demands for deeper product insights and instant interaction, values now on par with core product attributes. Through clean, impactful visuals, the video conveys how Connected Pack directly addresses this market shift. By turning packaging interactive, SIG enables brands to deliver compelling narratives and full supply chain visibility, ultimately building stronger trust and more valuable customer relationships. This approach exemplifies insightful B2B 360 Video marketing.

11. LDTI Simplifier B2B brand video

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Duration : 1 minute and 13 seconds

Navigating the demanding terrain of LDTI compliance, PwC's "LDTI Simplifier" video emerges not merely as a guide, but as an illuminating experience. Eschewing dense explanations, the video opts for a visually rich animated narrative , transforming regulatory complexities into clear, engaging scenarios. It cleverly visualizes the pain points faced by insurance firms and seamlessly introduces "LDTI Simplifier" as the agile, cost-effective remedy.

This compelling b2b brand video elevates itself beyond a product demo by establishing a tone of partnership and reassurance. Rather than just listing features, it focuses on the tangible benefits - time saved, costs reduced, and compliance simplified. The video resonates deeply by promising not just software, but a collaborative journey toward LDTI readiness, underpinned by PwC's expertise.

12. Achievers B2B company culture video

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Duration : 1 minute and 4 seconds

Compelling B2B company culture video opens with a question relevant across industries. Achievers skillfully uses the character Gurpreet, an HR leader, as a relatable entry point to explore a critical workplace issue. Instead of directly showcasing features, the video draws viewers into a narrative about recognition gaps within organizations, making the problem feel personal and immediate.

Leveraging data from their Workforce Institute 2020 Culture Report, Achievers strengthens its message. The video effectively visualizes the statistic of unappreciated employees, moving beyond abstract numbers to emotional reality. This approach inspires reflection on how often employee recognition is overlooked, thus building a powerful, data-backed argument for proactive solutions and further engaging the reader.

13. Achievers B2B corporate video

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Duration : 1 minute and 31 seconds

Immediately captivating, Achievers video utilizes fluid animation to underscore belonging in professional spaces. A refreshing approach for b2b corporate video , it masterfully bypasses conventional formats, opting for visual storytelling to highlight the human element at work. The concise video adeptly connects heightened employee belonging to tangible business benefits like improved commitment and greater efficiency.

Achievers effectiveness stems from its capacity to articulate a robust employee experience narrative through visual means, eliminating verbose descriptions. Skillfully depicting diverse teams and workplace settings, it subtly champions inclusivity and appreciation using a succinct yet resonant approach. This example inspires businesses to produce focused video content that connects both emotionally and professionally, demonstrating effective b2b communication.

14. HORNE B2B culture video

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