30 Company Animated Video Examples That Drive Conversions

Company Animated Video Examples

1. Thermo Fisher

The sleek visual language of this AWS Company Animated Video instantly draws us in. We appreciate how it simplifies the complex benefits of Amazon Connect with clever 2D animation. The dark blue color palette and minimalist design create a sense of sophistication and professionalism.

The video masterfully uses motion graphics to highlight key features, like the seamless integration across channels. We all relate to the frustration of outdated contact centers, and this video offers a refreshing solution. The call to action, paired with the upbeat music, leaves us inspired to explore how Amazon Connect can improve our customer interactions.

2. Process Street Company Animated Explainer

Process Streets Company Animated Video showcases the power of simplified workflows with impressive visual clarity. The video instantly grabs our attention by demonstrating how easily tasks, from simple to complex, can be managed within their system. We particularly appreciate how the video visually connects the dots between task assignment, tracking, and the final sense of accomplishment, all reinforced by an uplifting soundtrack.

The way Process Street seamlessly integrates various tools is not only practical but also visually compelling, represented by a global task distribution sequence. This, coupled with a modern and appealing UI design, shows us how this software offers a truly integrated and satisfying user experience. It's a clear example of how a product demo can become a source of inspiration.

3. Kubota Company Animated Video Showcase

The visual journey in this Kubota Company Animated Video is both informative and inspiring. The clever use of motion graphics to portray their long-term vision, particularly in areas of smart agriculture and water management, is truly captivating. We all appreciate the way it subtly showcases their products within the context of larger societal challenges.

The minimalist design approach, using a teal and white palette, adds to the video's sleek and modern aesthetic. It's a prime example of how a company animated video can seamlessly blend visuals and narrative, clearly communicating Kubota's commitment to environmental responsibility and a sustainable future.

4. Printify 3D Company Product Video - Generate interest authentically

The visual journey presented in this Printify Company Animated Video captivates viewers with its clever use of motion graphics and 3D product mockups. We all appreciate the playful product animations, combined with clear and concise messaging, making the complex process of creating and selling custom merchandise seem incredibly easy and rewarding. Printify's commitment to empowering entrepreneurs shines through in every frame.

From showcasing product customization to highlighting profit potential and seamless integration with popular e-commerce platforms, the video effortlessly addresses key concerns of aspiring sellers. We have ever seen such a well-executed product demo woven seamlessly into a vibrant and engaging animated piece.

5. Boyd Company Animated Showcase - Generate leads effectively

Boyd's approach to video marketing is striking. We love how it showcases the life-enhancing potential of its converted medical adhesive tapes with clear, concise visuals. The video efficiently demonstrates the product's versatility, from neonatal care to geriatric applications, making a compelling case for its use across diverse medical needs.

This Company Animated Video leverages high-quality 3D animation, bringing the manufacturing process and product features to life. The sleek, monochromatic aesthetic with blue accents adds a touch of sophistication, while the upbeat background music elevates the overall viewer experience. Boyd's long-standing expertise is subtly emphasized, instilling confidence in their ability to transform ideas into reality.

6. Quantiphi Company Culture Animated Video

Quantilphis Company Animated Video excels in visual storytelling, succinctly conveying their expertise in AI and data science. The minimalist animation style, accented with vibrant color, creates a modern and professional feel. The dynamic presentation of services, coupled with the impressive employee count, effectively communicates Quantilphis scale and capabilities.

A subtle yet powerful call to action encourages viewers to explore Quantilphis innovative solutions. The video seamlessly blends informative content with compelling visuals, leaving a lasting impression on potential clients. The overall effect is a memorable and inspiring piece that exemplifies effective brand communication.

7. EQT Creative Company Animated Video

In this captivating company animated video, we witness a seamless blend of storytelling and visual appeal. The clever use of circular transitions creates a cohesive flow, guiding us through Dunlop's rich history and innovative present. We all appreciate the visual metaphor of the office morphing into industrial settings, instantly communicating the diverse industries served by Dunlop.

The Purofort material close-up, accompanied by concise on-screen text, expertly showcases the key feature of the boots. The global expansion visualized with trumpets further underscores the brand's ambitious vision. This inspiring video reminds us of the power of visual metaphors and a compelling narrative in company animated videos.

8. Cabot Company Animation Video

Cabot creates materials that impact daily life and support a more sustainable future. The video is designed to showcase the many ways Cabot's materials make a difference.

Video Design - The Company Animated Video uses visuals to highlight Cabot's commitment to innovation and sustainability. Fast-paced transitions between scenes, and a clean, modern visual style set the tone for the video. The video uses simple yet impactful visuals to emphasize the importance of Cabot's materials in various applications.

The vibrant color palette and energetic transitions create an engaging viewing experience, effectively communicating the impact of Cabot's materials. The video showcases a wide range of products that use Cabot's materials, demonstrating the breadth of the company's impact. The video's positive tone and compelling visuals successfully communicate the brand's mission and commitment to creating a better future.

9. CorVel Company Animated Intro

The animated company introduction video for CorVel captivates with its minimalist design and powerful message. We love how abstract visual metaphors represent complex concepts, such as a growing flower symbolizing innovation and connected hexagons signifying collaboration. The smooth 2D animations and gradient color schemes create a sophisticated aesthetic.

This visually engaging introduction showcases CorVel's commitment to innovation in the healthcare industry. It effectively conveys the company's dedication to optimizing patient care and streamlining risk management through technology. The video inspires confidence and leaves a lasting impression, subtly inviting viewers to Come innovate with us.

10. World Microbe Forum Company Story Animated Video

In the world of scientific advancement, we all know the struggles of distanced colleagues and interrupted dialogue. The World Microbe Forum presents a dynamic solution, a highly interactive platform bringing together professionals from across the globe. We love how this animated company introduction video encapsulates this essence with such simplistic grace, from remote workspaces to simulated collaborative environments. The swirling color palette further connects viewers to this global initiative, creating a mesmerizing and inspiring animation. The ending screen perfectly displays the essential information, urging viewers to Share your science with the world.

11. ExxonMobil 2D Company Animated Video

Cybersecurity is complex, yet this company animated video makes it accessible. We love how it effortlessly combines striking visuals with simple animations to communicate the critical role of SOC analysts like Sofia and the importance of tools like SIEM. The bright, modern color palette and crisp sound design add to the overall visual appeal.

Orange Cyberdefense showcases its expertise by breaking down intricate processes into digestible segments. The video emphasizes the company's proactive approach to threat detection and response, highlighting the constant vigilance required in today's digital landscape. Its a stellar example of how a concise and engaging explainer video can showcase complex services.

12. BDO Cinematic Company Animated Video

BDO is an organization dedicated to creating a more innovative, sustainable, and diverse business.

Video Design - The video uses vibrant colors and abstract imagery to make the content engaging. It includes a series of animated and abstract visuals to communicate the goal of the video. The video utilizes unique, creative imagery in a well-structured sequence and visual narrative, to drive home the message of innovation and growth.

Animated Company Introduction Video is able to communicate the objective of the video effectively, due to the use of bold imagery and a strong visual narrative. The video depicts the future of the firm as a progressive, modern firm, and also uses a vibrant and dynamic tone to communicate the core values of the brand.

13. Cisco

Cisco is a leading technology company that provides solutions for a variety of industries, including healthcare. This video is designed to showcase how Cisco's technology can improve the future of healthcare.

Video Design - This Product Explainer Animated Video uses simple, clean visuals to effectively communicate the key messages. The video uses simple lines and shapes to create abstract representations of people, technology, and medical concepts. The video is also visually appealing with bright colors and a minimalist design. The use of visual metaphors like connectedness and data security are essential elements of the video style that help the viewer understand how Cisco's technology is used to power the future of healthcare.

The visual style and design of the video are very effective in communicating the goal of the video. Cisco is able to showcase how its technology can empower a future where healthcare is connected and accessible to all. The video has a very optimistic tone, which helps to create a positive feeling about the future of healthcare, a future that is better, connected, secure, and equitable for everyone.

14. CSL

CSL is a global specialty biotherapeutics company, they develop and deliver innovative biotherapies. This video is designed to showcase the history of CSL and their commitment to improving lives.

Video Design - This is a Corporate Animated Video that utilizes simple graphics, with clean lines and a minimal color palette. The video features a timeline, showcasing CSL's key achievements, and uses bright yellow and grey hues. The timeline is used to effectively show their commitment to research and innovation, and how their products have impacted millions of people.

The video effectively communicates the goals of CSL, which is to improve the quality of life for patients. The video has a professional and positive tone, showcasing CSL's history of innovation, commitment to scientific excellence, and dedication to their mission. The overall visual style of the video is clean and professional, which is appropriate for a company like CSL that is involved in the medical and biotherapeutics field.

15. Digital Marketing Institute

Digital Marketing Institute is a global standard for digital marketing certification. The video is designed to promote their programs and convince educational institutions to partner with them.

Video Design - The Digital Marketing Institute Company Animated Commercial Video uses minimal visual elements. The video has a clean, professional look with simple graphics. There are clear line graphics and animations that depict the journey a student would take in their digital marketing career. The white background contrasts well with bright and bold graphic elements, such as the various digital marketing icons.

The visual style of the video is able to effectively communicate the objective of the video, which is to demonstrate the complexity of the digital marketing landscape and how Digital Marketing Institute can help. The video's minimalist animation and graphics create a clean and professional tone, which is consistent with the company's overall brand identity. The video's visuals show the importance of digital marketing education, and how it can help educational institutions navigate a complex landscape. The video effectively connects digital marketing skills with career success.

16. MSD Careers

MSD Careers is focused on bringing innovative medical solutions to patients worldwide. This video is designed to showcase the vital role the Regulatory Affairs team plays in ensuring these innovations are safe, effective, and compliant.

Video Design - The video utilizes a clean, modern, and engaging animation style with a focus on bright colors and simple shapes. Animated geometric shapes and icons are used to portray the rapid pace of the digital world and the seamless flow of money. This Explanation Animated Video utilizes simple visuals to communicate complex concepts, making it easy to understand.

The video effectively conveys the message that MSD Careers is committed to making a difference in people's lives. The use of vibrant colors and dynamic animations creates a positive and hopeful tone, which is further enhanced by the message of hope it delivers to patients waiting for life-changing treatments. The video successfully connects the innovative work of the Regulatory Affairs team to the broader mission of bringing medical solutions to those in need.

17. WOOD

Wood is a company that provides interactive and software solutions to make life easier for tenants and landlords. This video is designed to showcase the company's unique approach to attracting tenants and providing digital experiences.

Video Design - This Company Animated Explainer Video is vibrant and engaging. The use of bold colors and playful characters helps make the video more enjoyable. The video is fast paced, and graphics are simple, which adds to its overall appeal.


The visual style of the video emphasizes efficiency, convenience, and the ease of use. The video showcases the diverse functionalities of the platform, highlighting the core features such as tenant applications and work order requests. It also uses color to emphasize the benefits of using the software, with a green color signifying efficiency and a blue color signifying ease. The video's overall tone is optimistic and lighthearted.

18. FSGImpact

FSGImpact is a company that is focused on tackling social change. This video is designed to illustrate how collective impact works and why it's an effective approach to social change.

Video Design - The video uses a simple, minimalist design style that is easily understood by all viewers. The use of flat, colorful graphics paired with the clear, concise language highlights the topic of collective impact in a very clear and accessible way. The graphics and language choices make this an effective Company Animated Teaser Video.

The video uses a calm and inviting tone to encourage viewers to learn more. The visual style is used to communicate the message of how multiple organizations can work together to solve problems. The simple graphics and clear, concise language are effective in highlighting the overall goal and call to action.

19. Excella

Excella helps organizations harness the power of technology to realize their future. The video is designed to highlight how Excella helps businesses prepare for the future by tackling their biggest challenges.

Video Design - This Company Animated Overview Video uses isometric illustrations and simple animations to communicate the complex concept of technology and business. The design style is clean and modern, which reinforces Excella's brand identity of innovation and efficiency.

Excella's video communicates a message of trust and partnership. The animation style is energetic, which complements the tone of the video, and focuses on helping businesses to feel confident with their technology. This sets a positive tone that resonates with the viewer and highlights Excella's commitment to helping organizations thrive.

20. National Grid ESO

National Grid ESO, a company focusing on energy networks, presents a digital transformation video. This video is designed to highlight the vital role of data storage in the world of connected vehicles, which are becoming more commonplace and feature-rich.

Video Design - National Grid ESO's Company Animated Commercial Video uses a minimalist color scheme of blue, green, and yellow, with a clean, geometric graphic style. The video primarily utilizes flat 2D illustrations with a focus on abstract representations of data storage, processing, and the connected vehicle ecosystem. This Company Animated Commercial Video exemplifies the simplicity and clarity of the design concept, making it easily digestible by a wide audience.

The video visually illustrates how data storage and processing are becoming increasingly important to enable smart vehicles and the many connected applications they offer. The overall design tone reflects the company's mission: a commitment to innovation and advancement in energy networks. This clean, engaging design helps the viewer understand the critical role of data storage and processing in the future of transportation.

21. Deloitte

Deloitte's video is designed to explain how smart cities work and the impact of technology on the future of transportation.

Video Design - The video uses a 2D animation style, showcasing a futuristic city with bright color palettes and simplified geometric shapes. The simplification of the buildings and landscapes, combined with the minimalist, flat color scheme and geometric lines, creates an engaging and easily digestible visual experience. The video uses a clean, modern visual design, showcasing a Company Animated Teaser Video style.

The visual style of the video is designed to communicate the message in a concise and engaging manner, emphasizing the interconnectedness of various aspects of a smart city. It effectively portrays the transition from a traditional city to a futuristic smart city with the help of bold visuals. The bright colors and animated elements add a sense of optimism and excitement to the video. This style is effective in showcasing the potential of smart cities for improving transportation and enhancing the overall quality of life. The video's tone is positive and hopeful, highlighting the positive potential of smart cities for the future.

22. PerkinElmer

PerkinElmer is a company dedicated to pushing the boundaries of science, helping customers measure, quantify, detect and report. This video is designed to communicate PerkinElmer's 85 year history and how their work drives scientific progress.

Video Design - The video starts with black and white imagery showing scientists working in labs, showcasing the evolution of their technologies. This is a classic approach to showcasing a company's history, using vintage visuals to connect with viewers and establish a sense of tradition. The video transitions to a more modern aesthetic, with vibrant color and sleek graphics, showcasing modern laboratory instruments. This effectively connects the company's historical roots to its current innovative approach.

The video's design uses a combination of imagery and text that is both informative and visually appealing, making it a highly effective Promotional Animated Video. This is a clear visual approach, using a blend of traditional and modern style elements to build trust and demonstrate the company's commitment to innovation. This tone evokes a sense of confidence in PerkinElmer, highlighting their dedication to using science for positive impact.

23. Mavenir Tech Company Animated Promo - Boost brand awareness subtly

In this compelling Mavenir Company Animated Video, complex technological concepts are brought to life with stunning visuals. We are captivated by the seamless integration of 3D animations, sleek motion graphics, and live-action footage. The video smartly highlights key achievements, like 500+ patents, while subtly showcasing the companys global presence.

This video does a fantastic job of building trust by emphasizing Mavenirs commitment to innovation and security. The use of a dynamic soundtrack and strategic sound effects creates an emotional connection with the viewer. Mavenir clearly positions themselves as leaders in the 5G space, inspiring confidence in their solutions.

24. Healthe

Healthe is a company that pioneers lighting solutions. The video is designed to showcase Healthe's ability to provide lighting that helps people thrive, even in challenging environments.

Video Design - The video is a beautifully crafted Testimonials Animated Video. The graphics are vibrant and the visuals are unique, showcasing space and technology. The choice of bright colours and bold shapes reinforces the idea that Healthe is a company that pushes boundaries. The video uses bright colours to highlight Healthe's lighting technology.

Healthe's animated video uses a combination of space exploration and bright colours to highlight the power of lighting and its ability to improve lives. The video uses animation to create a sense of wonder and possibility. The overall tone of the video is positive and uplifting. It inspires hope and encourages viewers to envision a brighter future with Healthe.

25. COTI

COTI is a payment transaction network that utilizes a native digital currency to combine the best features of traditional payments with distributed ledger technology. This video is designed to explain COTI's mission and demonstrate the potential benefits for users.

Video Design - The video utilizes simple, minimalist graphics and a vibrant color palette, with animated elements used to communicate the key points of COTI's message. This Company Animated Videoe video features a compelling narrative structure that follows the historical evolution of traditional banking and transitions seamlessly into the modern digital currency era.

The video's design effectively communicates the ease and accessibility of COTI's platform, emphasizing the speed, cost-effectiveness, and reliability of digital transactions. Through its simplified, yet elegant design, COTI's video subtly conveys a message of trust and security, emphasizing the company's commitment to secure and efficient payments in the digital currency era. The video's overall tone is informative and inviting, encouraging viewers to explore the benefits of COTI and its potential to revolutionize the payments landscape.

26. Aqua Security

Aqua Security is a cloud native security platform, and this video is designed to showcase how Aqua Security helps customers keep pace with the speed of DevOps.

Video Design - The video uses a blend of dark background with vibrant neon-style graphics that highlight the keywords from the video description, including 'cloud native' and 'security'. This makes it a good Company Animated Intro Video. The design is sleek and modern, evoking the speed and dynamism of the technologies it represents. It uses a fast-paced montage of graphic elements, showcasing the rapid pace of DevOps and the need for security to match that speed. The animation is smooth and engaging, drawing the viewer in and capturing their attention.

The video's overall design and tone are dynamic and engaging. The use of neon lights and quick cuts visually represents the fast-paced nature of cloud-native development and the need for security in this environment. The fast-paced, dynamic, and vibrant visual elements make this video engaging and effectively communicate the message. Aqua Security's video design style communicates the brand's commitment to agile and modern security solutions that keep pace with the demands of today's cloud-native world.

27. VoltaChem

VoltaChem is a company that innovates in the field of decarbonization of energy and recarbonization of raw materials. The video is designed to introduce VoltaChem and its innovative solutions for the chemical industry.

Video Design - The video uses a clean and modern design style, featuring animated graphics with minimal colors. The visual style of the video complements the narrative by presenting a minimalist and sophisticated feel. This style is characteristic of a Startup Animated Videoe video. VoltaChem's solution, power-to-chemicals, is visualized with clean 3D animated graphics of factories powered by renewable energy sources, and this is used to highlight the sustainable nature of the process.

The visual design of the video effectively communicates the objective of the video, which is to introduce VoltaChem and highlight the company's innovative solutions. The clean and modern design style, minimal colors, and 3D animated graphics set the tone for the video and make the narrative of VoltaChem's Power-2-Chemicals program engaging for the viewer.

28. Justice

Justice is a platform that seeks to inform and engage audiences on topics like justice, human rights, and international criminal law. The video is designed to raise awareness and spark curiosity about the platform's purpose, which is to help communities emerge from violence and rebuild themselves.

Video Design - The video starts with stark, graphic imagery of a tug-of-war, illustrating the conflict and tension that plagues many societies. It then progresses to a more hopeful image of a watering can symbolizing rebuilding and growth. The Company Animated Videoe video effectively uses bold, minimalistic visuals, creating a clear message of overcoming past transgressions and fostering reconciliation.

The use of black and white color palettes further accentuates the seriousness of the subject. This combination of engaging imagery and text makes the video easy to understand and emotionally impactful, effectively communicating the critical role of information in reconciliation and how Justice seeks to empower communities in their journey toward peace.

29. NFCForum

NFCForum is a company that specializes in the secure touchless technology, NFC. This video is designed to show how prevalent NFC is.

Video Design - NFCForum uses a clean and simple animated style to communicate their message. The video features a mix of still shots and animated transitions. Each scene features minimal text and clear visuals, making it easy for viewers to grasp the key information. NFCForum uses basic graphic elements, like the globe, a smartphone, and a scarf, to convey the message in an engaging way, making this a good Company Animated Marketing Video.

The video effectively communicates the benefits of NFC by using a simple narrative. It opens with a globe, highlighting that NFC is prevalent worldwide. Then, it focuses on the key benefit of the technology, contactless payments. The video use of animation helps keep it engaging, while the simple design style ensures that the message is clear and concise. The tone of the video is friendly and informative, appealing to a broad audience.

30. WalkMe

WalkMe is a Digital Adoption Platform company that helps make using software, websites, or apps effortless. The video is designed to communicate the value proposition of WalkMe to a wide audience.

Video Design - The video features a dynamic, futuristic, and engaging visual style, making it a Company Vision Animated Videoe video. The use of a deep blue background with neon-like elements like a blue sphere, white speech bubbles, and a white arrow adds to the visual appeal. The graphics and animation are of high quality and the transition of elements is well-timed.

The design and animation style are very effective in conveying WalkMe's brand and value proposition. The video's tone is positive, energetic, and aspirational, which makes it easy for viewers to understand the benefits of the platform. The design and animation are perfectly aligned with the narrative of the video, showcasing how WalkMe can help individuals and organizations in the digital race.

How to plan and optimize Company Animated Videos?

Simplicity in Storytelling: "If you're not failing every now and again, it's a sign you're not doing anything very innovative." - Woody Allen. Advids embraced this philosophy for a healthcare client. We simplified complex medical procedures into a clear, concise animated video, avoiding jargon and focusing on patient benefits. This resulted in increased patient understanding and a 15% rise in appointment bookings.

Actionable: Simplify complex information for better audience comprehension.

Emotional Resonance: "The digital revolution has not abolished the need for narrative, but rather intensified it." - Richard Kearney. Advids leveraged this insight for a non-profit client. We crafted a company animated video highlighting the organization's impact through personal stories, evoking empathy and driving a 25% increase in donations.

Actionable: Connect with audience emotions through compelling narratives.

Visual Impact: "Words have meaning, type has spirit." - Paula Scher. Advids applied this principle for a retail client. We developed a visually striking animated video with bold typography and vibrant colors, reflecting the brand's personality and boosting brand recall by 10%.

Actionable: Enhance brand identity through impactful visual design.

Strategic Clarity: "Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different." - Roger L. Martin. Advids used this approach for a manufacturing client. We focused their animated video on a single, key differentiator—their commitment to sustainability—resulting in a 5% increase in qualified leads.

Actionable: Highlight unique selling propositions for competitive advantage.

Data-Driven Iteration: "Validate learning, not ideas." - Ben Yoskovitz. Advids implemented this for an educational client. We A/B tested different versions of their animated video, analyzing viewer engagement metrics to optimize the final version, leading to a 12% improvement in course registrations.

Actionable: Test and refine content based on audience response data.

Why Advids for Company Animated Video?

At Advids, we specialize in crafting high-quality, original Company Animated Videos that elevate your brand and drive business growth. Our unique blend of creative storytelling, cutting-edge technology, and a proven track record ensures your vision translates into compelling and effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, and we've produced over 320 exceptional Company Animated Videos.

A Collaborative Partnership Built on Expertise:

12+ Years of Proven Success: With over 3400 completed projects, we possess a deep understanding of what makes a Company Animated Video truly effective.
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision.
Strategic Communication: Open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful videos.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our commitment to client satisfaction.


Crafting Your Unique Animated Story with Cutting-Edge Technology:

Customized Company Animated Video Solutions: From explainer videos to character animations, we tailor each of our 320+ Company Animated Video projects to your specific needs and target audience.
Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Company Animated Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.


Trusted by Industry Leaders:

Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through compelling animation.


Ready to unlock the potential of Company Animated Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Company Animated Video?

A company animated video is a short, engaging video that uses animation to communicate a brand's message, product, or service. These videos are often used for marketing, education, and internal communication purposes. They can be used to explain complex concepts, tell stories, and build brand awareness.

Company animated videos are versatile and can be used in a variety of ways. They can be shared on social media, embedded on websites, or used in email marketing campaigns. They can also be used for internal training purposes or to communicate important company announcements.

What do top Company Animated Videos have in common?

Key Considerations

Animation Styles

Other Visual Elements

What makes Company Animated Videos effective?

Exceptional Company Animated Videos are driven by a clear understanding of the target audience and the brand's message. They effectively communicate complex ideas in a way that is easily understood and remembered.

Methodical Company Animated Videos

Methodical Company Animated Videos are designed to engage viewers on an emotional level, creating a lasting impression and fostering a positive connection with the brand. They use a combination of visual storytelling, compelling narratives, and clear calls to action to motivate viewers to take action.

How long should your Company Animated Video be?

Strategic Company Animated Videos are designed to be concise and impactful, keeping viewers engaged without overwhelming them. The ideal length depends on the video's purpose and the target audience.

Methodical Company Animated Videos

Methodical Company Animated Videos aim to deliver the message effectively within a timeframe that is appropriate for the platform and the audience's attention span. Shorter videos are often more effective for social media, while longer videos may be better suited for educational purposes.

Pre-Production Questions

How to create Company Animated Videos?

Comprehensive Company Animated Videos creation involves a well-defined process that ensures the video is effective, engaging, and aligned with the brand's objectives. The process typically includes pre-production, production, and post-production phases.

Methodical Company Animated Videos

Methodical Company Animated Videos aim to deliver a high-quality product that meets the client's expectations and achieves the desired results. The process involves careful planning, creative execution, and meticulous attention to detail.

Pre-Production

Production

Animated Brand Building: The Power of Visual Storytelling

Animation has a unique ability to evoke positive emotions in viewers. Whether it's through humor, nostalgia, or a sense of warmth, carefully crafted animation can leave a lasting positive impression. For example, a brand aiming for a playful and approachable image might use bright colors, rounded shapes, and exaggerated movements in their animation style. Conversely, a brand seeking to convey sophistication and elegance might opt for a more minimalist aesthetic with subtle animations. By aligning the Animation Style with the desired brand personality, companies can effectively shape audience perception and foster positive associations.

Animated videos offer a powerful platform for storytelling, allowing brands to craft narratives that resonate with their target audience. However, the impact of animation extends beyond just storytelling. It can be instrumental in shaping a brand's visual identity. Through distinctive character designs, memorable color palettes, and consistent animation styles, brands can create a cohesive and recognizable visual language. Furthermore, animation can enhance a brand's voice by bringing the tone and style of dialogue to life, making the brand personality more tangible and engaging.

Numerous brands have successfully leveraged animation to build a positive brand image. Headspace, a meditation app, uses calming visuals and gentle animations to convey a sense of tranquility and well-being, perfectly aligning with their brand promise. Mailchimp, an email marketing platform, employs quirky character design and humorous animation to create a fun and approachable brand personality, making their service less intimidating for users. These examples demonstrate how animation can effectively communicate brand values and create a lasting impression.

While animation involves creating the illusion of movement through a series of images, its significance in Branding goes far beyond the technical definition. Animation can profoundly impact how a brand is perceived, remembered, and engaged with by its audience. By utilizing visually appealing and engaging content, brands can capture attention, enhance message retention, and foster a deeper connection with their customers. Animation's ability to Simplify Complex Ideas and evoke emotions makes it a powerful tool for building a positive and memorable brand.

Animation excels at simplifying complex ideas, making it an ideal tool for explaining intricate products, services, or brand values in a way that is easily understood by a wide audience. For instance, a software company could use animation to visually demonstrate the features and benefits of their product, making it more accessible to potential customers. Similarly, a financial institution could employ animation to explain complex financial concepts in a clear and engaging manner, Building Trust and transparency with their clients.

Animation's versatility allows brands to create a wide range of video content tailored to different purposes and audiences. Explainer Videos can effectively communicate product features, while Social Media Content can entertain and engage followers. Product Demos can showcase functionality in a visually appealing way, and Brand Story Videos can build Emotional Connections with viewers. This adaptability makes animation a valuable asset for any brand's marketing strategy.

Animated videos are inherently shareable due to their engaging and entertaining nature. Animation's ability to evoke emotions like joy, laughter, or surprise makes viewers more likely to share the content with their networks. This organic sharing amplifies brand reach and awareness, extending the impact of the video beyond its initial audience.

Animation can play a crucial role in building brand trust by showcasing a company's values, transparency, and customer-centricity. For example, a company committed to sustainability could use animation to illustrate their eco-friendly practices, fostering trust with environmentally conscious consumers. Similarly, a brand that prioritizes customer service could use animation to depict positive customer interactions, demonstrating their dedication to customer satisfaction.

Compared to Live-Action Video production, animation can be a more cost-effective solution for certain types of content. For instance, creating a video that involves complex special effects or fantastical scenarios can be significantly more expensive with live-action filming. Animation offers a more budget-friendly alternative for achieving these visual effects, making it an attractive option for brands with limited resources.

Animation transcends language barriers and cultural differences, making it an ideal medium for brands seeking to reach a wider audience. Visual Storytelling through animation can be universally understood, allowing brands to connect with customers across the globe without the need for extensive translation or localization efforts. This global reach expands Brand Awareness and market penetration.

Animated videos are inherently more engaging than static content or even traditional live-action videos. The Visual Appeal of animation, combined with its storytelling capabilities, captures viewers' attention and keeps them engaged throughout the video. This increased engagement translates to higher message retention and a stronger impact on brand perception.

Animation provides a compelling platform for brand storytelling, allowing companies to share their narratives in a captivating and memorable way. A brand could use animation to tell its origin story, showcasing the journey from its humble beginnings to its current success. Animation can also be used to highlight a company's mission and values, creating an Emotional Connection with viewers who share those same principles.

Entertaining animation can create positive associations with a brand, making it more memorable and likable. When viewers enjoy watching a brand's animated content, they are more likely to develop a positive perception of the brand itself. This positive association can influence purchasing decisions and foster brand loyalty.

Animation can humanize a brand by creating relatable characters and scenarios that build an emotional connection with the audience. For example, a brand could create an animated mascot that embodies the brand's personality and values, making the brand more approachable and relatable. By showcasing human-like experiences and emotions through animation, brands can foster a sense of connection and empathy with their audience.

In today's competitive market, standing out from the crowd is crucial for brand success. Animation offers a unique opportunity to create a distinctive visual style and brand identity that differentiates a company from its competitors. By developing a signature animation style, brands can establish a memorable and recognizable presence in the minds of their target audience.

Animated Storytelling for Social Impact

Animated videos possess a unique ability to Connect With Audiences on an emotional level, making them powerful tools for driving positive social change. By weaving Compelling Narratives with relatable characters and evocative visuals, these videos can transcend language barriers and cultural differences to educate, inspire, and motivate action.

For instance, an animated short film could depict the journey of a refugee family, highlighting their struggles and resilience, fostering empathy and understanding among viewers. Animation can also simplify complex issues like climate change, making them more accessible and engaging for a wider audience.

Beyond raising awareness, animated videos can promote behavior change by showcasing positive role models and demonstrating the benefits of adopting sustainable practices. They can also spark dialogue and encourage critical thinking about pressing social issues, leading to meaningful conversations and potential solutions.

Urgency: The Animation Advantage

Animated videos can effectively Create a Sense of Urgency and drive immediate action by tapping into psychological principles like FOMO (fear of missing out) and loss aversion.

Visually, this can be achieved through fast-paced editing, dramatic color palettes, and dynamic animation that conveys a sense of excitement and immediacy. Persuasive language, highlighting the benefits of acting now and emphasizing the time-sensitive nature of an offer, further motivates viewers.

Imagine an animated video promoting a limited-edition product. The animation could showcase the product's unique features with vibrant visuals while a voiceover emphasizes its scarcity and the exclusive benefits of owning it. Countdown timers or limited-quantity messages can be seamlessly integrated into the animation, further amplifying the sense of urgency.

However, it's crucial to strike a balance and avoid overusing urgency tactics, as this can create distrust and alienate viewers.

Animated Rewards: Boosting Loyalty and Advocacy

Animated videos offer a creative and engaging way to reward loyal customers and foster a sense of exclusivity, strengthening brand loyalty and advocacy.

Imagine a brand sending loyal customers an animated birthday greeting featuring their name and a personalized message. This simple gesture can make customers feel valued and appreciated.

Brands can also create exclusive animated content, such as behind-the-scenes glimpses of product development or a mini-series featuring the brand's mascot interacting with loyal customers.

Gamified loyalty programs with animated elements can further enhance engagement and reward customers for their continued support.

By leveraging the power of animation, brands can create memorable and personalized experiences that deepen Customer Relationships and turn loyal customers into brand advocates.

Animated Storytelling for Brand Connection

Animated videos can be instrumental in crafting a positive and memorable brand experience that resonates with audiences and fosters lasting relationships.

By developing a unique visual style that reflects the brand's personality and values, animation can create a Consistent Brand Identity across different touchpoints.

For example, a brand known for its playful and innovative spirit could use vibrant colors, quirky characters, and dynamic animation to convey its brand essence.

Storytelling plays a crucial role in creating an emotional connection with viewers. Animated videos can bring Brand Stories to life, showcasing the brand's history, mission, and values in an engaging and relatable way.

By crafting videos that are visually appealing, emotionally resonant, and aligned with the target audience's interests, brands can build brand affinity and foster positive associations that last.

Unlocking the Power of Animated Product Launches

Measuring the ROI of animated Video Marketing Campaigns is essential to demonstrate their effectiveness and justify future investments.

Platforms like YouTube and Vimeo offer analytics dashboards that track key metrics such as video views, watch time, engagement rates (likes, comments, shares), and click-through rates.

Analyzing these metrics provides insights into audience behavior and video performance. For instance, a high drop-off rate at a specific point in the video might indicate a need to revise that section.

A/B testing, where different versions of a video are shown to different audience segments, can help determine which elements (animation style, music, call to action) drive the highest engagement.

By correlating video performance metrics with business outcomes like website traffic, lead generation, or sales, you can demonstrate the tangible impact of your animated video campaigns and calculate the ROI.

Animating Ethics: Building Inclusive Launches

Ethical considerations are paramount in animated video production. Diversity and inclusion should be at the forefront, ensuring that characters represent a wide range of ethnicities, genders, abilities, and backgrounds.

Avoid perpetuating harmful stereotypes or misrepresenting marginalized communities. For example, when depicting a character with a disability, consult with disability advocates to ensure accurate and respectful representation.

Promote positive values like empathy, kindness, and respect through your video content. Consider the potential impact of your message on different audiences and strive to create content that is inclusive and empowering.

Consulting with diversity and inclusion experts throughout the production process can help identify potential biases and ensure that your animated videos are ethical, responsible, and respectful of all audiences.

Case Study: How GoPro Used Video to Engage Audiences with Visual Storytelling

Company: GoPro

Objective: Engage audiences and build a strong brand community through compelling video content.

Strategy: GoPro focused on creating high-quality, visually stunning video content that showcased the excitement and adventure of using their products. This included:

• User-Generated Content: Encouraging users to share their own GoPro footage, fostering a sense of community and showcasing the diverse ways their products were being used.
• Brand Storytelling: Creating video content that told compelling stories about adventure, exploration, and the power of capturing life's moments.
• Behind-the-Scenes Content: Sharing videos that gave viewers a glimpse into the company's culture, values, and product development process.
• Live Events: Hosting live events and competitions that featured GoPro users and showcased their skills.

Results:

• Increased Brand Engagement: GoPro saw a significant increase in brand engagement, with a 30% rise in video views and a 20% increase in social media followers.
• Strong Brand Community: The focus on user-generated content and brand storytelling helped to build a strong and passionate brand community.
• Enhanced Brand Advocacy: The use of video content fostered a sense of connection and shared passion among GoPro users, leading to increased brand advocacy.

Key Takeaways:

• Video content can be a powerful tool for engaging audiences and building a strong brand community by showcasing brand values, telling compelling stories, and fostering user participation.
• By focusing on user-generated content, brand storytelling, behind-the-scenes content, and live events, GoPro was able to create a highly engaged and passionate brand community.
• The use of video content helped to build a strong brand identity, foster brand advocacy, and drive significant growth in brand engagement.

Case Study: How Airbnb Used Video to Enhance User Experience on its Website

Case Study: How TED Used Video to Engage Audiences with Visual Storytelling

Company: TED

Challenge: TED, a non-profit organization dedicated to spreading ideas, wanted to engage audiences with its content and inspire them to think differently.

Solution: TED embraced video as its primary medium for sharing ideas, creating high-quality, engaging videos featuring speakers from diverse backgrounds and fields. These videos included:

• Compelling storytelling: TED speakers were encouraged to tell compelling stories that resonated with audiences on an emotional level.
• Visual aids and animations: TED videos often incorporated visual aids, animations, and graphics to enhance the storytelling and make the content more engaging.
• Short and concise format: TED talks were typically limited to 18 minutes, ensuring that the content remained focused and impactful.

Results:

• Massive audience engagement: TED videos have garnered billions of views across various platforms, demonstrating the power of visual storytelling in engaging audiences.
• Global reach and impact: TED's video content has reached a global audience, inspiring people from all walks of life and sparking conversations about important issues.
• Increased brand awareness and influence: TED's Video Strategy has significantly increased its brand awareness and influence, making it a leading platform for sharing ideas and fostering intellectual curiosity.

Key Takeaways:

• Video is a powerful tool for engaging audiences with visual storytelling, inspiring them to think differently and sparking conversations.
• Compelling storytelling, visual aids, and a concise format can all contribute to creating engaging and impactful video content.
• By embracing video as a primary medium, organizations can reach a global audience and make a significant impact.

How company animated video examples are curated?

We dove deep into company animated videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic company animated videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and alignment with business objectives.
7.Brand Alignment Determining video alignment with brand message, identity, and overall marketing strategy.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, company animated video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 is 0.22% of 13636)