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30 Platform User Interface Video Examples That Drive User Engagement

Orko Roy
Last updated
Jul. 06, 2025

Explore how short-form video is revolutionizing platform user interfaces. This article presents 30 compelling examples of concise, impactful videos designed to simplify complex workflows. Discover how these brief tutorials can significantly enhance user onboarding and boost overall user satisfaction.

Video's role in modern marketing:

55% of consumers watch videos before making purchase decisions.
Companies are increasing their video budgets by 25% year over year.
There was a 50% increase in views on videos that were directed towards “beginners.”

In today's fast-paced digital environment, users expect content that is both quick and engaging. Short-form video excels at meeting this demand. These 30 platform user interface video examples effectively illustrate the power of concise content in the onboarding process. Get ready to be inspired and learn how short-form video can elevate user engagement and drive significant improvements. Contact us to discuss video options for your platform.

Platform User Interface Video Examples

1. Schneider Electric

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Duration : 1 minute and 0 seconds

Keeping pace with dynamic business growth requires adaptable power. This video introduces the APC Smart-UPS Modular Ultra, highlighting its flexible, modular design that scales effortlessly from 5 to 20kW. This empowers businesses, especially at the edge, to match capacity precisely to demand.

Beyond specs, the focus is on uninterrupted operations; high resiliency and maximized uptime via built-in redundancies ensure peace of mind. Lithium-ion batteries boost sustainability, lowering total cost. Remote management anytime is promised, powerfully demonstrated by the software walkthrough video detailing EcoStruxure readiness. Schneider Electric delivers certainty.

What We Can Learn

Reduce engineering effort by 30% through web-based low-code and digital twin tools.


2. ACV Interface walkthrough video

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Duration : 1 minute and 0 seconds

Navigating vehicle auctions in a new era requires smart tools, and this platform delivers. The interface walkthrough video provides a direct look at how ACV digitizes trust through detailed inspections, including engine sound recordings and undercarriage scans, making remote decisions truly informed. It demonstrates a commitment to transparency vital for dealers.

Quantifying impact with monthly statistics on vehicles listed, scans performed, and millions of photos taken builds immediate confidence in the scale and thoroughness of the service. This data-driven approach, clearly presented, is inspirational for businesses seeking efficient, reliable ways to buy and sell wholesale inventory digitally, reinforcing ACV puts users in control.

What We Can Learn

Represent abstract capabilities like digital twins and simulations with clear engaging three dimensional graphics.


3. WoodWing Platform demo video

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Duration : 1 minute and 15 seconds

Grappling with scattered assets and tangled workflows feels instantly recognizable. This WoodWing platform demo video effectively uses crisp animation to capture the daily reality of content chaos and the frustrations it creates for creative teams.

It powerfully shifts the narrative to show a streamlined future, promising clear workflows and a central hub for assets. This transformation enables teams to escape logistical headaches and truly focus on crafting compelling stories across all channels, highlighting the core value of effortless content delivery.

What We Can Learn

Showcasing key features visually increases purchase intent by up to 40 percent.


4. VISA User interface video

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Duration : 1 minute and 16 seconds

Witnessing the future of digital commerce unfolds vibrantly. This user interface video skillfully illustrates how businesses can easily deploy virtual cards and integrate advanced biometrics, building essential trust and meeting modern user expectations across the network provided by Visa.

The demonstration extends to granular card controls, empowering consumers with unprecedented safety and management over their spending. Showing features like loyalty programs, it highlights the platform's ability to drive deeper customer engagement and innovation. Its an inspiring look at creating seamless, secure payment experiences that propel growth.

What We Can Learn

Show how your solution transforms impersonal robotic processes into positive engaging human experiences.


5. Vosker Platform demo video

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Duration : 1 minute and 17 seconds

Gaining effortless command over distant properties is expertly showcased in this new Vosker App platform demo video. It immediately impresses by consolidating the latest camera activity into one intuitive home view, transforming complex surveillance into seamless oversight. This crucial visibility allows for swift identification of potential security threats at a glance, offering instant situational awareness.

The app's intelligence truly shines with the redesigned events view for easy chronological tracking and the Vosker Sense AI tools. These smart features focus notifications strictly on detected people or vehicles, effectively filtering out irrelevant movement and dramatically reducing alert fatigue. The result is targeted, meaningful alerts that deliver genuine peace of mind, serving as a prime example of clear, impactful product communication for anyone creating their own demos.

What We Can Learn

Show how your solution makes people's lives better in concrete, relatable ways.


6. Avast Software walkthrough video

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Duration : 1 minute and 18 seconds

Amidst the rising tide of digital threats, businesses grapple with escalating ransomware risks. With data volumes growing and remote work becoming standard, vulnerabilities multiply, making small and mid-sized companies prime targets. The animation powerfully captures this anxiety, showing how easily a deceptive link can trigger chaos, locking away vital data and demanding costly payments that many small companies reluctantly surrender, facing dire consequences.

Protecting against such disruption becomes clear with Avast Business Cloud Backup. Showcasing its power, this software walkthrough video illustrates an automated, simple system designed for effortless setup and management. It provides a crucial digital shield, ensuring reliable data recovery and delivering profound peace of mind, allowing leaders to confidently pursue growth without the constant fear of catastrophic data loss.

What We Can Learn

Show how your solution provides hands-off automation enabling users to focus on business growth saving significant effort.


7. Blumira App user interface video

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Duration : 1 minute and 21 seconds

Overwhelmed by constant security alerts, IT teams seek a solution that cuts through the noise. This app user interface video presents Blumira, designed to simplify security operations with its distinct approach to detection and response, promising faster deployment and reduced headaches through pre-configured detections.

Blumira uniquely empowers teams by prioritizing findings to combat alert fatigue and includes accessible security expertise at no extra cost. Step-by-step playbooks and direct expert access ensure swift threat resolution, offering IT professionals greater confidence and better protection against modern cyber threats like ransomware.

What We Can Learn

Show integrated system views through animation to simplify complex management concepts.


8. Arcadia Feature explainer video

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Duration : 1 minute and 2 seconds

Navigating the vast landscape of healthcare data poses a significant challenge for organizations seeking to improve outcomes. Bringing scattered information together to reveal meaningful insights is where Arcadia steps in, creating a singular view for better health. Visualizing this immense task, the animated feature explainer video serves as a clear map through the complexity.

It powerfully illustrates how aggregating information from hundreds of sources forms a central nervous system for your organization. This empowers a more holistic patient understanding, enabling teams to stratify populations, identify opportunities, and deliver intelligence for actionable, patient-centric outcomes. Watching this journey inspires confidence in transforming raw data into a powerful tool for value-based care, leading towards happier, healthier days.

What We Can Learn

Reduce user effort with seamless handoffs across channels decreasing resolution time by 30 percent.


9. ASCENT Step-by-step process video

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Duration : 1 minute and 2 seconds

Feeling overwhelmed navigating the relentless waves of regulation? This video vividly captures the business vulnerability when manual processes leave you adrift, illustrating the significant risk of sinking under rising compliance costs and complex fines, a common struggle in dynamic markets.

Finding clarity amidst this turbulent environment is ASCENT's promise. Their regulatory knowledge automation cuts through the information ocean, providing precise, actionable insights. It transforms complex requirements into a clear path forward, effectively a digital step-by-step process video for mastering compliance, de-risking operations efficiently. This demonstration serves as an inspiring example of how clear visuals and sharp focus can effectively communicate the power of simplifying intricate business challenges, allowing teams to focus on growth.

What We Can Learn

Visualize complex technical processes; video improves viewer comprehension by over 70 percent.


10. Monte Carlo Interface walkthrough video

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Duration : 1 minute and 30 seconds

Ensuring data accuracy fuels confident decision-making, yet the headache of bad data creates chaos, wasting resources and disrupting operations. This animated video uses vivid visuals, like a collapsing revenue path and a startled 5 am alert, to powerfully capture the painful reality of data downtime and its significant impact on business trust.

Addressing this disruption, data observability offers essential clarity and control over your data health. Gaining effortless understanding of data streams becomes as straightforward as following an interface walkthrough video. This robust, end-to-end approach equips teams to quickly identify and resolve issues.

Providing deep foresight and preventing data problems before they occur builds crucial confidence. Monte Carlo stands as a leader in data reliability, dedicated to helping teams eliminate downtime and accelerate data adoption for truly trustworthy insights.

What We Can Learn

Quantify quality benefits with maximum resolution 1200 x 1200 dpi for clarity.


11. Sysdig Feature explainer video

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Duration : 1 minute and 31 seconds

Containers ushered in an era of rapid deployment, but with it came the silent threat hidden within nested dependencies and configurations. While build-time scanning offers a layer of defense, the dynamic nature of production environments means risks constantly emerge and evolve, leaving applications vulnerable if not continuously monitored.

This excellent feature explainer video from Sysdig makes the compelling case that security doesn't end at deployment. It powerfully visualizes how fleeting vulnerabilities and unexpected posture shifts demand real-time, runtime visibility. Without this crucial layer, teams are blind to active threats, struggling to detect and respond quickly enough. Sysdig offers the necessary insight to regain control and confidently navigate the complexities of modern cloud-native security, providing a path forward for inspired viewers.

What We Can Learn

Show integrated data management ensuring continuous vessel readiness throughout its operational lifespan.


12. Cymonix Platform demo video

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Duration : 1 minute and 40 seconds

Finance isn't merely numbers; it's revealing strategic pathways hidden within complex data. This insightful platform demo video presents Cymonix IQ Plus, an AI-driven solution designed to illuminate those connections, moving beyond traditional data handling to offer a fresh perspective on financial challenges.

Through features like visual data modeling and a conversational chatbot, the platform empowers users to explore relationships and uncover insights previously locked away. Sharing these findings and collaborating within one secure space inspires a more data-driven approach, making complex data accessible and actionable for anyone seeking transformative change in their operations.

What We Can Learn

The clean minimalist animation keeps focus on the core message and benefits.


13. Arctic Wolf User interface video

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Duration : 1 minute and 40 seconds

Lost in a labyrinth of digital threats? This user interface video captures the daunting reality of cyber risk, vividly showing alerts overwhelming teams and making it nearly impossible to prioritize what truly matters for safety.

Finding the right guide changes everything. Arctic Wolf Managed Risk acts as that beacon, delivering personalized, real-time understanding through its concierge security team. They cut through the noise, offering the specific insights needed to address risks, from technical defects to human vulnerabilities.

This leads to empowering clarity, allowing teams to quickly focus efforts with confidence, significantly improving their security posture and measurably reducing risk where it counts most.

What We Can Learn

Quantify global success and build audience trust: 1500 customers worldwide have now adopted the presented solution.


14. EY App UI video

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Duration : 1 minute and 45 seconds

In a world where disruption accelerates relentlessly, seeing clearly to plan tomorrow feels impossible. Sector boundaries dissolve rapidly, and competitive landscapes shift constantly, demanding more than a traditional linear view. This video powerfully captures that challenge.

Presenting a powerful cloud-based solution, EY Embryonic. Presented as a dynamic App UI video, it transforms intricate business ecosystems into actionable insights, enabling you to map competitor strategies and identify emerging opportunities. Combining this platform's unique view with EY's deep sector knowledge provides the foresight needed to lead in this interconnected economy.

What We Can Learn

Show inclusivity by welcoming diverse audience types expanding potential reach.


15. ADP Workflow demonstration video

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Duration : 1 minute and 50 seconds

Navigating the world of independent contractors with outdated manual systems feels like wrestling endless paperwork, creating a chaotic administrative burden. This lack of control limits vital visibility into talent and prevents the crucial agility needed to compete effectively today.

workmarket cuts through this complexity with a genuinely modern solution. The platform automates key processes, a streamlining beautifully illustrated in this workflow demonstration video. It centralizes management, payment, and compliance, bringing comprehensive control and critical insights into one unified place.

This transformation from manual struggle to streamlined efficiency empowers businesses to scale with confidence. workmarket truly unlocks the full potential of their contingent talent, providing the decisive competitive edge vital for navigating the dynamic labor market.

What We Can Learn

Show integrations with familiar tools like Git terminal building trust confidence in your solution.


16. Mavenir Dashboard overview video

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Duration : 1 minute and 50 seconds

Seamlessly connecting global operations and driving network evolution, Mavenir presents a compelling view of resilient, software-defined infrastructure. This dynamic production emphasizes their role as a proven industry disruptor, enabling a single, flexible network across generations for critical applications.

Their capabilities, highlighted in this comprehensive dashboard overview video, include Open RAN leadership, virtualization across network layers, and tactical cloud computing supporting complex Joint All-Domain operations. This innovative approach reduces costs and builds essential trust for future readiness, offering inspiration on effectively communicating complex technological value.

What We Can Learn

Show intelligence organizing information into an intuitive knowledge graph revolutionizing personalized user interaction.


17. Cantaloupe Feature explainer video

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Duration : 1 minute and 51 seconds

Beyond simple change, a new era of unattended transactions unfolds as Cantaloupe provides a comprehensive technology solution. This platform acts as the digital core, seamlessly connecting customers seeking convenience with businesses demanding efficiency, powering a significant shift in how we buy and sell.

As a feature explainer video, it vividly showcases cashless payments, loyalty programs, and dynamic route optimization. This integrated ecosystem leverages data intelligence to empower businesses, enabling smoother operations and doing more with less across diverse settings.

Managing this network is accessible from anywhere, offering a truly inspiring vision for enhancing consumer experiences and driving business growth in the world of buy it and go.

What We Can Learn

Quantify leadership with credible recognition trusted by over 25 percent of large companies


18. Capgemini App user interface video

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Duration : 1 minute and 53 seconds

Building a strong team requires more than just sorting resumes; it demands intelligent, unbiased talent discovery. Capgemini's SuccessFactors AI Recruiter addresses the core challenges of unconscious bias and inefficient screening, especially for roles attracting high application volumes. It steps in as a crucial partner.

Presented effectively through a detailed app user interface video, the tool integrates seamlessly with SAP platforms. It automates candidate data extraction and uses AI algorithms to provide structured insights and matching scores, ensuring thoughtful candidate assessment beyond manual limitations, enabling recruiters to focus on strategic engagement.

This innovation promises dramatic improvements, decreasing recruiter time and IT costs by 40% and increasing overall business efficiency by 30%, attracting quality candidates and enhancing the company's reputation as a desirable workplace.

What We Can Learn

Use simple clear animation to demystify complex security access concepts easily.


19. Writer App UI video

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Duration : 1 minute and 53 seconds

Building trustworthy generative AI that truly understands your enterprise landscape is a critical advancement. Many general tools lack this deep integration and essential guardrails. The platform, Writer, stands out, visually portraying its ability to connect AI across the organization's data network.

Its unique Knowledge Graph links generative AI directly to your business data, ensuring highly relevant and accurate outputs. Crucially for large companies, its robust security features and automated guardrails guarantee compliance and privacy. The App UI video demonstrates practical application showing how templates generate tailored, compliant content.

Achieving remarkable business results, like striking increases in output and guaranteed brand compliance, makes Writer a truly trusted partner. For video creators, this highlights the power of articulating a solution's core difference its safety, relevance, and proven impact rather than just listing features.

What We Can Learn

Using animation to explain technical features like degrees of freedom improves viewer understanding by 74 percent.


20. TIBCO App UI video

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Duration : 1 minute and 54 seconds

Charting a course towards the future factory requires deeply connected intelligence. TIBCO equips manufacturers with integration capabilities that break down data silos and create a comprehensive, measurable view across operations, bridging previously disparate systems.

Their solutions enable sensing, analyzing, and acting quickly on critical data streams. The App UI video showcases how accessing real-time insights and detecting anomalies becomes intuitive, fostering factory-wide collaboration and driving sustainable innovation through cloud-enabled foundations for growth.

What We Can Learn

Quantify key challenges with data; up to 40% of employees consider leaving roles.


21. FieldRoutes Software walkthrough video

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Duration : 2 minutes and 28 seconds

Elevating customer interactions fundamentally transforms business efficiency and loyalty. Watching this software walkthrough video effectively presents the FieldRoutes Customer Portal, a powerful tool putting account control directly into clients' hands. It beautifully demonstrates seamless self-service for managing billing, viewing critical documents like invoices and contracts, and easily setting up auto-pay options.

This system extends its reach through automated, triggered communications delivered via email, text, and more, ensuring customers receive timely updates and notifications precisely as needed. The platform's ability to brand and personalize these diverse touchpoints solidifies a professional, exceptional interaction, building trust and promoting prompt payments.

What We Can Learn

Quantify features like 13 lighting presets to highlight customization options effectively.


22. LinknLink App user interface video


Duration : 2 minutes and 47 seconds

Unlocking powerful possibilities for business visuals, LinknLink digital signage solution brings dynamic life to existing screens. It reimagines display technology, removing barriers to entry and making sophisticated digital marketing tools genuinely accessible for any environment, driving engagement without costly hardware upgrades.

Seamless online editing empowers users to craft compelling content, while intelligent features like motion detection enable precise, impactful messaging that resonates. The robust App user interface video showcases control and publishing capabilities from various devices, ensuring flexible management and real-time updates are always within reach, transforming passive waiting into a positive journey.

What We Can Learn

Remotely visualizing detailed locations reduces needs for site visits by over 50 percent.


23. Noom Onboarding process video

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Duration : 31 seconds

Moving beyond the endless cycle of diet trends, this Noom video presents a refreshing perspective centered on lasting behavioral change. It visually sets aside temporary fixes like keto or paleo, instead introducing the power of psychology to understand eating habits deeply and build sustainable patterns for genuine well-being.

The compelling narrative culminates in a transformation from restriction to self-acceptance and freedom, powerfully communicated through simple animation. This onboarding process video inspires viewers by showing a supportive journey towards a healthier relationship with food and self, emphasizing losing weight for life rather than just a season.

What We Can Learn

Show integrated solution value for distinct user groups to resonate broadly.


24. FlutterFlow Onboarding process video

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Duration : 36 seconds

Bringing robust app development capability directly to your fingertips, this video redefines the iPad's potential. FlutterFlow for iPad vividly shows how visual design using tools like the Apple Pencil instantly transforms into real, deployable code, making the device a powerful creator's canvas.

The simplicity of dragging, dropping, and seeing functional results immediately is striking. This seamless workflow extends to quick testing on a physical phone and effortless deployment. As an onboarding process video, it brilliantly communicates how quickly creators can go from concept to a live application, inspiring others to build anywhere, anytime.

What We Can Learn

Quantify material benefits with compelling visuals, showing technology can become 40 percent lighter.


25. Cribl Step-by-step process video

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Duration : 3 minutes and 0 seconds

Surging data volumes are straining traditional SIEM tools, hitting capacity limits and driving up costs. The step-by-step process video clearly shows Cribl Stream intelligently orchestrating observability data flow, tackling this challenge head-on by positioning itself before the SIEM.

Visualized as a data pipeline, it optimizes and reduces the data sent to the SIEM, freeing up critical capacity for new sources. Simultaneously, it secures a full-fidelity copy in a low-cost data lake for compliance and audit needs. This smart architectural separation provides flexibility, saves money, and enables teams to work effectively within their budgets.

What We Can Learn

Quantify the problem your solution solves illustrate how it saves 70 percent of wasted professional time.


26. GFX User interface video

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Duration : 3 minutes and 26 seconds

Pushing visual boundaries with a large format sensor, the GFX system elevates digital image making. Its impressive size, 70% bigger than full frame, grants breathtaking resolution capturing the minutest details and incredible cropping flexibility, unlocking truly magnificent image quality.

This system masterfully renders a vast dynamic range, unveiling hidden nuance in both extremes of light and shadow. It produces a signature bokeh, separating subjects with exquisite, almost tactile depth. Leveraging decades of film expertise, its color fidelity delivers a uniquely natural aesthetic, beautifully showcased as this user interface video unfolds through stunning visuals.

Remarkably agile for its power class, excelling from controlled studios to rugged outdoors, it truly empowers creators to realize their most ambitious visions.

What We Can Learn

Reduce implementation time drastically, potentially saving organizations months of development resources.


27. Kinaxis Onboarding process video

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Duration : 46 seconds

Capturing the essence of supply chain mastery, this video for Kinaxis instantly commands attention by visually depicting leadership status in the prestigious Gartner Magic Quadrant. The journey of a radiant red cube masterfully symbolizes achieving peak performance and market recognition.

Beyond mere accolades, the video offers a compelling glimpse into the platform's capabilities. Showcasing vibrant dashboards and streamlined planning views, it illustrates not just best-in-class functionality but a truly top-rated user experience designed for intuitive interaction. This inherent clarity simplifies navigating intricate scenarios, making processes like integrating new data streams or processes, often detailed in an onboarding process video, remarkably intuitive within the system itself.

The narrative concludes with a powerful animated sequence, demonstrating how complexities are navigated and disparate elements connected. This visual metaphor culminates in "together," highlighting the collaborative power of turning supply chain vision into tangible reality, confirming that innovation is genuinely delivered.

What We Can Learn

Relatable scenarios addressing viewer concerns build immediate trust and connection.


28. QASHIER XS Workflow demonstration video

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Duration : 48 seconds

Unlocking efficiency for retailers emerges vividly, presenting how daily operational hurdles can be elegantly navigated. The video masterfully condenses complex needs into a clear, compelling visual narrative adaptable for diverse selling environments.

The QASHier XS terminal acts as a central hub, consolidating key functions from sales processing to loyalty points. The effective workflow demonstration video illustrates the seamless integration of tasks like payment collection and receipting, showing how the device simplifies transactions and enhances customer interaction for business growth.

What We Can Learn

Utilizing clear animated visuals effectively boosts complex mission understanding by 50 percent.


29. Fundbox Dashboard overview video

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Duration : 48 seconds

When opportunity knocks, is your business ready to say yes instantly? This revolving line of credit shows how, offering fast, reliable financing to power your growth. The video's vibrant, simple animation expertly strips away perceived financial complexity, demonstrating a powerful model for clear product communication.

Its effective visual approach, including the useful dashboard overview video, ensures viewers grasp the easy two-step process, rapid decision, and next-day funding promise. Highlighting the upfront payment total and replenishing credit provides crucial control and flexibility. This accessible clarity builds genuine confidence, showing businesses they can indeed continue accomplishing great things.

What We Can Learn

Quantify the impact of issues showing millions in potential liabilities without a solution.


30. Enel X Interface walkthrough video

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Duration : 50 seconds

Tackling the intricate world of business energy, Enel X Connect presents a comprehensive digital suite. Through an innovative interface walkthrough video using isometric animation, it visualizes the connected energy ecosystem, offering viewers a clear, actionable perspective on managing complex systems.

This approach resonates by highlighting tangible benefits like enhanced comfort, reduced costs, and operational simplicity. It effectively positions the suite as a strategic ally, enabling more efficient, profitable, and sustainably run businesses. The visual clarity inspires confidence in mastering energy challenges.

What We Can Learn

Use animated sequences to illustrate unique product attributes and their real world benefits effectively.


FAQ

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How should I direct a video showcasing my platform's user interface?

Direct UI videos with a clear focus on user benefits and key functionalities. A strategic shot list highlighting these aspects ensures the video resonates with the target audience.

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What key elements make a platform UI video compelling for my target audience?

Compelling UI videos prioritize user benefits, clear visuals, and concise messaging. Showcase how the platform solves user problems to create impactful videos.

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How do we develop a narrative for a SaaS platform onboarding video?

Onboarding videos should guide users through key platform features, demonstrating value and encouraging engagement. Craft a narrative that focuses on user journey and value proposition.

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What visual styles best showcase software interface features?

Clean, modern aesthetics with smooth transitions and subtle animations effectively showcase software interfaces. Prioritize clarity and ease of use, avoiding visual clutter.

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How can a UI video generate leads for my web application?

UI videos generate leads by showcasing value and prompting further exploration. Incorporate clear calls to action to drive traffic and conversions.

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What best practices ensure engaging software tutorial videos?

Engaging tutorials break down complex tasks into digestible steps using clear visuals and concise narration. Prioritize clarity and user understanding for effective learning.

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What's the ideal length for a platform UI demo video targeting potential customers?

Ideal demo video length varies, but aim for 2-3 minutes for potential customers. Tailor length to complexity and target audience, balancing engagement and clarity. Pricing for a 60-second video ranges from USD 1000-6000 depending on complexity.

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How do we highlight my platform's key benefits in a concise video?

Highlight key benefits by focusing on user stories and real-world applications. Concise messaging reinforces value and resonates with the target audience.

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What information is crucial for a video team creating my platform UI video?

Provide the video team with essential information: target audience, key features, desired tone, and existing marketing materials. This ensures a tailored and effective video.

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How do successful SaaS companies use UI videos for customer acquisition?

Successful SaaS companies use UI videos across the customer journey: product demos, onboarding, testimonials. Videos drive conversions at each stage.

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How can existing marketing materials be repurposed for a platform UI video?

Repurpose existing marketing materials (website copy, blog posts, presentations) for video scripts and visuals. This maximizes efficiency and maintains brand consistency.

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How can my software tutorial video stand out from competitors?

Differentiate software tutorial videos by focusing on user benefits, unique features, and a distinct visual style. Capture attention and leave a lasting impression.

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How do we ensure visual clarity in a complex software demo video?

Ensure visual clarity in complex demos through clean design, strategic camera movements, and clear annotations. Simplify information for easy comprehension.

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How can user testimonials enhance my platform's UI video?

User testimonials build trust and credibility by showcasing real-world success. Integrate testimonials seamlessly to amplify the platform's message and impact.

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How can animation clarify complex processes within my platform's interface?

Animation clarifies complex processes by visualizing workflows and interactions. Use animation strategically to enhance understanding and engagement. Typical turnaround time is 3-8 weeks.



Unlocking Deeper UI Video Engagement Analytics


Mastering viewer interaction transcends simple view counts. Teams now seek granular understanding how audiences truly engage specific moments within a Platform User Interface Video itself. Pinpointing engagement peaks and valleys reveals content effectiveness highlights precise opportunities optimize future videos. Leveraging sophisticated analytics tools illuminates audience behavior interacts specific on-screen elements presented throughout the demonstration, providing actionable insights for refinement.

This level of analysis allows teams uncover viewer preferences pain points direct experience watching. They can identify which features resonate most clearly sections cause confusion disengagement. Understanding these patterns crucial tailoring content maximize its impact efficiency communication goals. It moves beyond basic metrics deeper dive psychological process watching the demonstration unfold.

Using advanced analytical techniques becomes indispensable refining video assets maximizing their effectiveness across platforms channels. These methods provide objective data complementing qualitative feedback ensuring video content evolves based real user behavior achieving desired outcomes efficiently and consistently.

  • Visualize viewer attention using heatmaps pinpointing areas capturing most focus or sections users skip over offering clear editing signals improving pacing.

  • Analyze retention graphs correlating swift drop-off points specific content segments or narrative shifts within the video flow identifying areas needing improvement holding viewer interest longer.

  • Measure interaction rates with annotations clickable elements embedded providing direct insight user curiosity intent for further exploration beyond passive viewing the core content presented.

  • Assess rewatch data segments users revisit repeatedly indicating crucial information potentially needing clearer presentation or reinforcing key benefits demonstrated clearly during walkthroughs.


  • Ultimately, these deep analytics empower teams make informed data-driven decisions refine their video strategy continuously ensuring powerful communication resonates powerfully target audience drive desired outcomes simultaneously fostering better user experience the platform itself offers its users.


    Why Advids for Platform User Interface Video?


    At Advids, we specialize in crafting high-quality, original Platform User Interface Videos that deliver exceptional results. With over 12 years of experience and more than 3400 successful projects under our belt, we blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

    Expertise in Platform User Interface Video:

    Proven Success: We've completed over 250 successful Platform User Interface Video projects, showcasing our deep understanding of this dynamic medium.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create engaging and effective Platform User Interface Videos.
    Client Satisfaction: Over 109 five-star Google reviews speak to our dedication to client satisfaction, reflecting our talent, creativity, and unwavering commitment to excellence.

    Crafting Compelling User Interface Animations:

    Customized Solutions: We tailor each Platform User Interface Video project to your specific needs, whether you require explainer videos, character animations, or other UI/UX animation styles.
    Creative Storytelling: Our skilled animators and storytellers craft captivating narratives that engage your viewers and effectively communicate the value of your platform's interface.
    Cutting-Edge Technology: We utilize industry-leading software and techniques to ensure your Platform User Interface Videos are visually stunning and leave a lasting impact.

    A Collaborative Approach to UI/UX Animation:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final Platform User Interface Video.
    Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful UI/UX animations.

    Ready to unlock the potential of Platform User Interface Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Platform User Interface Video?


    A Platform User Interface Video is a visual representation of a software platform's user interface, designed to educate viewers on its features, functionality, and overall user experience. These videos can take various forms, including product demos, tutorials, explainer videos, and customer testimonials.

    Platform User interface videos are used in various contexts, including marketing campaigns, sales presentations, customer support resources, and employee training materials. They can be particularly effective for demonstrating complex software features or workflows that are difficult to explain through text alone.


    What do top Platform User Interface Videos have in common?


    Mastering platform ui videos requires a strategic approach focusing on user experience and impactful storytelling.

    Defined Scope: Showcase only crucial features, avoiding overwhelming viewers.

    • Ideal User Persona: Tailor the video to resonate with specific user needs and pain points.
    • Intuitive User Journey: Guide viewers smoothly through key tasks, highlighting ease of use.
    • High-Quality Screen Recordings: Use professional-grade recordings, emphasizing seamless transitions.
    • Compelling Visual Narrative: craft a story that emotionally connects with viewers, highlighting UI benefits.
    • Problem/Solution Framework: Present a clear, concise problem and show how the UI solves it effectively.
    • Key Feature Emphasis: Focus on features that deliver the most value, demonstrating their impact.
    • Real-World Application: Use relatable scenarios, showcasing the UI's practical benefits in everyday tasks.
    • Data-Driven UI Effectiveness: Use compelling visuals to present data, demonstrating measurable improvements.
    • Authentic User Testimonials: Feature genuine, diverse user voices, building trust and credibility.


    What makes Platform User Interface Video effective?


    User-centric narratives are the foundation of effective platform user interface videos. They demonstrate the platforms core value by focusing on how it addresses user needs. Strategic user research, including surveys and persona development, guides the videos direction. The video then utilizes focused feature showcases, highlighting key functionalities through dynamic UI walkthroughs.

    Intentional visual pacing is crucial, using subtle UI animations to guide the viewers eye. Authentic user stories, rather than generic testimonials, build trust and showcase the platforms impact. A seamless viewing experience, mirroring the platforms ease of use, is paramount.

    The video should conclude with a compelling next step, encouraging viewers to explore the platform further. This approach, combining user understanding with visual storytelling, ensures the video resonates with the target audience and drives engagement.


    How long should your Platform User Interface Video be?


    Optimize platform UI video length for maximum impact by aligning video type, content, and viewer engagement.

    Pre-production Considerations for Determining Video Length:

    • What UI features need showcasing?
    • Who is the intended user persona?
    • Which UI workflow is demonstrated?
    • What's the video's call to action?
    • Does the style match the brand?
    • What platform will host the video?
    • How can we improve user engagement?

    Platform user interface video length guide

    Platform User Interface TypesVideo LengthUse CaseFunnel
    Animated Explainer45-60 secondsConcisely explains complex UI features using engaging visuals and narrationAwareness/Consideration
    Live Action Demo30-45 secondsShows users interacting with the UI, highlighting key features and benefitsConsideration/Conversion
    Screen Recording60-90 secondsCaptures a step-by-step process, ideal for tutorials and complex workflowsConsideration/Conversion
    Walkthrough Tutorial1-2 minutesGuides users through the platform, focusing on specific tasks and featuresConsideration/Conversion
    Product Showcase1-2 minutesPresents the platform's overall functionality and value proposition, possibly using a modern and sleek styleAwareness/Consideration


    How to create Platform User Interface Videos?


    Crafting compelling platform UI videos requires a strategic approach that prioritizes user understanding and clear communication of value. A well-executed video can significantly impact user engagement and platform adoption.

    * Define Objectives - Focus on measurable goals, like increased sign-ups or improved user engagement metrics.

    • Audience Research - Use personas and user journey maps to create a video that directly addresses user needs.
    • Storyboard Creation - Ensure each scene directly supports the video's objective and showcases key UI elements.
    • Scriptwriting - Use clear, concise language, focusing on benefits and avoiding technical jargon.
    • Style Selection - Select a style that complements the platform's design and creates a consistent brand experience.
    • Screen Recording - Use high-resolution recordings with smooth transitions and clear visual cues.
    • Animation Design - Use animation strategically to enhance understanding and add visual appeal without overwhelming the viewer.
    • voiceover Recording - Choose a voice that matches the brand's tone and creates an engaging listening experience.
    • Testimonial Gathering - Select testimonials that highlight key benefits and address common user concerns.
    • Video Editing - Maintain a fast pace, use dynamic transitions, and incorporate visual elements to keep viewers engaged.


    Measuring the ROI of Your UI Video


    Let's talk about measuring the success of our platform UI videos. We've put in the effort to create compelling content, now how do we know it's working? It's not enough to just create videos; we need to understand their impact on our overall goals.

    Measuring ROI isn't just about vanity metrics. It's about understanding how our videos contribute to business growth. Are they driving conversions, increasing engagement, or boosting brand awareness? Let's dive into some key strategies.

    • Understanding User Behavior: Analyze website analytics for interactive platform UI video examples, paying attention to bounce rate and time spent on page. Use video heatmaps to see which UI elements capture viewers' attention. This helps us optimize video content and UI design for maximum impact.
    • Conversion Tracking: Track conversions influenced by app UI video demonstrations. Measure lead generation through form submissions and demo requests. Calculate the cost per acquisition (CPA) to assess the video's cost-effectiveness. By tying video views to concrete actions, we can demonstrate its value in driving business results.
    • Engagement and Reach: Monitor social media engagement for platform feature video examples, including likes, shares, and comments. Conduct A/B testing with different video versions to identify top performers. Gather user feedback through surveys and comments to understand viewer perceptions. These insights help us refine our video strategy and create more engaging content.
    • Long-Term Impact: Assess the video's influence on customer lifetime value (CLTV). Track brand awareness and sentiment changes through social listening. Use UTM parameters to track video traffic sources and campaign effectiveness. By considering the long-term effects, we gain a more comprehensive understanding of our video ROI.

    By consistently applying these strategies, we can gain valuable data to optimize our videos and maximize their impact. This data-driven approach ensures our videos contribute to our overall business objectives and deliver a strong return on investment.


    Effective Call to Actions in UI Videos


    Let's talk about crafting compelling calls to action – the magic ingredient that transforms viewers into engaged users. Think of your platform UI video as a guided tour, and the CTA is the invitation to step inside and explore. A well-crafted CTA doesn't just tell viewers what to do; it inspires them to take action.

    We've seen great SaaS platform UI video examples where a simple "Start Your Free Trial" button, strategically placed at the end of a product demo, significantly boosted conversions. But creating effective CTAs is more than just adding a button; it's about understanding your audience and their needs.

    • Keep it clear and concise: Use action-oriented language that tells viewers exactly what you want them to do. "Get Started Today" or "Learn More" are classic examples, but tailor them to your specific video content.
    • Strategic placement is key: Don't just slap a CTA anywhere. Think about the user journey. Where does it make the most sense to encourage action? Perhaps after showcasing a key feature or at the end of a compelling product demo.
    • Visuals matter: Make your CTAs pop! Use contrasting colors, subtle platform UI animation examples, or clear text overlays to draw attention. The goal is to make them easily noticeable without being disruptive.
    • Offer something valuable: Incentivize action with exclusive deals, free trials, or access to valuable resources. Think about what your target audience truly values and tailor your offer accordingly. For digital product UI videos, a limited-time discount can be a powerful motivator.

    By following these tips, you can create CTAs that not only drive conversions but also enhance the overall user experience. Remember, a compelling CTA is a win-win – it benefits both your users and your business.


    Creating a Compelling Narrative for Your UI Video


    Crafting a compelling narrative transforms a platform UI video demo from a mere demonstration into an engaging story. Let's explore how we can weave a narrative that resonates with our audience and drives meaningful engagement. Think of your video as a mini-movie – it needs a captivating plot.

    We aim to connect with viewers emotionally, showcasing how our UI solves their problems and improves their workflows. Remember, a strong narrative focuses on benefits, not just features. For instance, instead of simply listing features, show how they empower users to achieve their goals. Imagine a web application UI video example where we see a user effortlessly managing their projects, thanks to our intuitive interface.

    Let's dive into some key strategies for building a compelling narrative:

    • Understand Your Audience: Start by knowing your ideal user persona. What are their pain points? What motivates them? Tailor your narrative to address their specific needs and aspirations.
    • Show, Don't Just Tell: Use high-quality screen recordings to demonstrate the UI in action. Let viewers see how easy it is to navigate and use. An interactive product demo can be particularly effective in showcasing the user experience.
    • Craft a Relatable Story: Use real-world scenarios to connect with viewers emotionally. Show how your UI solves everyday problems and makes their lives easier.
    • Maintain a Clear Focus: Keep your message concise and avoid overwhelming viewers with too much information. A focused narrative ensures that your key message resonates.

    By applying these strategies, we can create UI videos that not only inform but also inspire and engage our target audience, ultimately driving platform adoption and achieving our business objectives.


    Managing the UI Video Production Timeline


    Creating compelling UI videos demands meticulous planning. Let's delve into managing the production timeline, ensuring projects stay on track and yield exceptional results. A well-defined timeline is crucial for successful user interface video marketing, especially when creating explainer platform UI video examples.

    Effective timeline management ensures product UI video showcases highlight key selling points, while app platform UI video examples benefit from a structured approach to feature demonstrations. Remember, a well-managed timeline isn't just about meeting deadlines; it's about maximizing the impact of our videos.

    • Define the scope early on, outlining clear objectives and deliverables. This sets the stage for a focused and efficient production process.
    • Break down the project into smaller, manageable tasks. This simplifies workflow and allows for better progress tracking. Think of it like building with LEGOs – each brick represents a task contributing to the final structure.
    • Allocate resources wisely, considering personnel, budget, and equipment. Proper resource allocation prevents bottlenecks and ensures a smooth production flow.
    • Build in a contingency buffer for unexpected hiccups. This provides flexibility and minimizes disruptions, allowing us to adapt to unforeseen challenges.

    By following these strategies, we transform potential chaos into a streamlined, predictable process. This not only ensures timely project completion but also fosters a collaborative and productive environment, ultimately leading to high-quality UI videos that achieve our marketing goals.


    Maintaining Brand Consistency in UI Videos


    Building on our video production knowledge, let's explore maintaining consistent branding across platform UI videos. This strengthens brand recognition and creates a cohesive user experience. Think of your brand as a story – your UI videos are chapters, each contributing to a compelling narrative.

    We want viewers to instantly recognize our videos, regardless of the platform. This builds trust and reinforces our brand identity. Imagine seeing a top platform UI video example and immediately knowing the brand behind it – that's the power of consistency.

    • Consistent Visuals: Use the same logo, colors, and fonts in every video. This creates a visual thread that ties your content together.
    • Unified UI Elements: Ensure the UI in your videos matches your actual platform. This creates a seamless experience for viewers.
    • Tone and Messaging: Maintain a consistent tone of voice in your narration and on-screen text. This reinforces your brand personality.
    • UI Animation for Software: Software interface animation should complement your brand aesthetic, not clash with it. Think smooth transitions and subtle effects that enhance the user experience.

    By focusing on these elements, we create platform UI video examples that not only inform but also reinforce our brand identity. This cohesive approach elevates the user experience and strengthens our brand presence. Remember, consistency is key to building a strong and recognizable brand.


    How platform user interface video examples are curated?


    We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic product tour videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and relevance to platform user interface demonstration.
    7.Brand Alignment Determining video alignment with brand message, identity, and platform user interface functionality.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, Product tour video examples 2024, n=9500 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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