30 Platform User Interface Video Examples That Drive User Engagement

Picture this a killer product launch but crickets Users baffled, engagement flatlined. A picture paints a thousand words, right? That's where Platform User Interface Videos come in. These dynamic guides transform complex features into easy-to-grasp visual journeys, turning user onboarding into a breeze and boosting engagement. Want proof? The numbers speak for themselves.

• 55% of consumers watch videos before making purchase decisions.
• Companies are increasing their video budgets by 25% year over year.
• There was a 50% increase in views on videos that were directed towards “beginners.”

These statistics highlight the growing importance of video in user engagement and the increasing investment businesses are making in this medium. Platform User Interface Videos, specifically, bridge the gap between user confusion and product understanding, driving adoption and satisfaction. Let's dive in and explore 30 Attention-grabbing Platform User Interface Video examples that illuminate the best practices and unlock the potential of this powerful tool.

1. AppFolio Platform UI Animation Video

This Platform User Interface Video perfectly showcases Appfolio's capabilities for simplifying property management. The app’s clean design is echoed by the hand-drawn animation, highlighting ease of use and efficiency. Viewers effortlessly understand how Appfolio empowers board members to manage tasks, from approvals to document sharing, directly from their mobile devices.

The streamlined user experience is emphasized through intuitive navigation and interactive elements. The video expertly communicates the value proposition, portraying a more balanced lifestyle for board members who can seamlessly juggle their responsibilities. The vibrant visuals and positive narrative make this a persuasive example of a successful product demo.

2. 360Learning

This is a UI Video for Feature Showcase, and it's a great example of how to effectively highlight the benefits of an onboarding program. The video uses a modern and sleek design with bright colors and animated graphics, showcasing the onboarding solution. It utilizes illustrations of employees, stars, and other graphics, making it visually engaging.

Video Design - The video's visual style is engaging, and the tone is upbeat. It helps communicate the objective of the video, which is to show how the onboarding experience can be improved. The video uses animation and storytelling techniques to create a memorable experience for viewers.

The visuals and narrative work together to make the video engaging and informative. The video effectively conveys the value proposition of the onboarding program, making it a compelling tool for businesses looking to improve their onboarding process.

3. NICE

This video is a great example of a UI video for feature showcase. It effectively communicates the value of interval analytics for businesses, helping them improve staff forecasting and boost efficiency.

Video Design - The video uses a clean and simple design, featuring a dark background with a light pink grid. Simple shapes and icons are used throughout, along with a consistent color palette of light pink and blue. This approach makes the video clear and easy to understand, which is crucial for communicating complex concepts.

The visual style effectively communicates the video's objective. The simplicity of the design allows viewers to focus on the message, which is about boosting efficiency through interval analysis. Graphs and data are used to reinforce this core concept, making the video both informative and engaging. The overall tone is upbeat, enthusiastic, and confident, which is typical of startup marketing and motivates viewers to learn more.

4. Codility Platform UI Design Video - Showcase platform elegantly

In the fast-paced world of tech recruiting, Codiliity, shown in this Platform User Interface Video, empowers companies to hire smarter, not harder. The video's captivating visuals, featuring a sorting mechanism and gridded company logos, demonstrate how Codiliity separates great from good candidates.

The platform's emphasis on real-world skills, combined with an engaging UI showcased through dynamic animations, allows hiring teams to quickly identify top talent. Codiliity's innovative approach transforms the hiring experience, fostering a more efficient, data-driven process. It's the ideal solution for companies looking to build and scale world-class remote engineering teams.

5. Atlas Copco Minimal Platform UI Video

In the competitive landscape of Platform User Interface Videos, Atlas Copco's SMARTLINK explainer video is a standout example. It masterfully showcases the app's power and convenience by telling a story that resonates with busy business owners like Bob, constantly juggling multiple tasks. Low battery anxiety might be a modern-day crisis, but equipment malfunctions are a timeless concern.

The video's 2D animation style keeps the visuals clean and focused, while the upbeat music sets a positive tone. SMARTLINK isn't just another app; it's a lifeline for businesses. By delivering crucial stats, documentation, and optimization insights directly to Bob's devices, it empowers him to stay on top of everything, even while out of the office. This video is a lesson in creating engaging Platform User Interface Videos that truly connect with the target audience.

6. NETGEAR Animated Platform UI Video

This Platform User Interface Video uses a striking visual metaphor, walking the viewer through the evolution of advertising, from its contextual roots to the shaky ground of behavioral targeting. It boldly tackles the growing irrelevance of cookie-based approaches and the rise of privacy regulations.

With futuristic glasses and a character scanning text, GumGum positions itself as the next evolution in advertising. Their Platform User Interface video demonstrates how contextual targeting, powered by computer vision, allows brands to deliver highly relevant ads without compromising user privacy. The video's clever blend of humor and insightful data makes it a compelling resource for any marketer exploring innovative ad strategies.

7. Ascendum Makina

This compelling Platform User Interface Video brilliantly captures Volvo's innovative spirit, taking viewers on a journey through their Hill Assist system. The demo seamlessly combines on-location footage with sleek motion graphics, creating a captivating product demonstration. The split-screen sequences showcasing the active feature are a standout, offering clear and effective visual communication of the technology's capabilities.

The video also skillfully leverages a charismatic presenter who humanizes the technological aspects. This human touch connects with viewers, conveying both the functionality and the underlying message of user empowerment and operational efficiency.

8. Gridsmart 2D Platform UI Video

The video focuses on showcasing a solution for protecting vulnerable road users, addressing the limitations of existing detection systems. It introduces Gridsmart Protect, emphasizing its ability to enhance safety for pedestrians, cyclists, and individuals with disabilities. This video serves as a good example of a Platform User Interface Video.

The video's design style effectively complements its purpose. The use of bold typography and contrasting colors, particularly the black background and yellow elements, creates a visually striking and attention-grabbing aesthetic. The animation style is clean and modern, with smooth transitions and clear visuals that effectively convey the message. The isometric perspective in the street scene illustration provides a comprehensive view of the environment, allowing viewers to easily understand the context and application of Gridsmart Protect. This video can also be used as a User Interface Video to help users understand the platform better.

By combining informative visuals with concise messaging, the video successfully highlights the key features and benefits of GRIDSMART Protect. The animation style and design choices work together to create a compelling and engaging experience for viewers, effectively demonstrating the product's value proposition and leaving a lasting impression. The motion graphics used in the video provide a user-friendly interface.

9. Rx EDGE Platform Interface Design Video

Rx EDGE helps pharmaceutical brands reach patients in the pharmacy. The video is designed to showcase how Solutions at the Shelf program can help pharmaceutical brands engage patients at the point of sale.

Video Design - The video uses a simple and clean design style, with a focus on bright colors and bold text. The video features a combination of simple graphics, 3D animations, and text-based elements, creating a highly engaging visual experience.

UI Video for SaaS is a great way to showcase the program. The video uses a simple animation style, with minimal motion and a focus on clarity. The graphics are clean and easy to understand. The use of clear and concise visuals effectively communicates the key message of the video. This helps viewers to quickly understand the benefits of using the Solutions at the Shelf program. The video creates a professional and informative tone, making it an ideal tool for pharmaceutical brands to reach and educate potential patients.

10. Confiz Platform UI Explainer Video

Confiz is a customer-driven marketing solution that helps businesses create unique experiences tailored to customer needs. This video is designed to introduce Confiz and its capabilities.

Video Design - Confiz utilizes an Platform User Interface Video style to showcase its solution. It features simplified graphics, engaging animations, and a clear interface. The use of bright colors and clean lines further enhances its visual appeal.

The video effectively communicates Confiz's purpose by highlighting its ability to leverage data to understand customer needs. The visuals and animation provide a clear overview of the solution's functionalities. The video adopts a positive tone, emphasizing the potential of Confiz to improve customer engagement. The animated interface offers a user-friendly approach, making the information easily accessible and engaging.

11. Radix Minimal Platform Design Video - Showcase design implicitly

Radix is a protocol for developing decentralized applications, tokens, and coins. The video is designed to introduce the solution, highlighting the benefits of DeFi and the unique capabilities Radix provides for building financial applications.

Video Design - The video adopts a minimalist style and relies heavily on geometric shapes. It features a dynamic composition, with various shapes, primarily triangles, moving across the screen against a dark background. This style evokes a sense of speed and efficiency, aligning with the high-throughput nature of Radix. These elements contribute to a well-structured Platform User Interface Video, clearly illustrating the core aspects of Radix.

The video effectively communicates the purpose of Radix by showcasing its innovative design and seamless transition from traditional financial systems to decentralized finance. This creates a positive tone, emphasizing how Radix offers a more efficient and cost-effective way to move capital and assets within the ecosystem. The use of animated shapes enhances engagement by providing visual interest, while the narration clearly explains the concept of DeFi and the value Radix brings to the market.

12. State Street Platform UI Motion Video - Showcase platform features

State Street helps investment firms and asset owners understand the key drivers of risk and performance across their ESG investments. This is a UI Video for Feature Showcase, designed to showcase the company's expertise and solutions in ESG.

Video Design - This UI Video for Feature Showcase utilizes simplified, bold visual elements. The graphics feature bold lines and vibrant colors against a dark blue background, attracting the viewer's attention. A simplified aesthetic showcases the key concept of ESG, by utilizing icons and illustrations, along with bold text, to highlight the key concept, the information is quickly absorbed by the viewer.

The visual style effectively communicates the key objective of the video, which is to drive awareness of the company's ESG expertise. The video's tone is professional and engaging. This approach, using simplified graphics and a clear narrative, is effective in providing a quick and concise explanation of the key information, which drives the viewer to learn more.

13. Signifyd

Signifyd is a Commerce Protection Platform that uses Artificial Intelligence and Machine Learning to provide actionable commerce insights to merchants. This video is designed to showcase how Signifyd's technology helps merchants avoid issues like fraudulent orders, helping them increase sales and improve the customer experience.

Video Design - This UI Video for Feature Showcase features a vibrant, colorful, and dynamic visual design that aligns with the fast-paced nature of e-commerce and online shopping. The video uses simple 2D animated illustrations, a white background, and a clean visual style to create an easy-to-understand and engaging experience.

The visual design effectively communicates the objective by highlighting the challenges that merchants face in online commerce. The vibrant colors and playful animation are used to create a visually appealing and informative experience, making the video engaging and relatable to a wider audience of merchants. The use of simple graphics and clean design enhances the video's overall clarity and professionalism, making it suitable for a broad audience.

14. CAT

This CAT video is a powerful tool for showcasing the company's innovative solution, Remote Fleet Vision, a platform designed to improve efficiency and minimize downtime. The video effectively presents real-time data insights, illustrating how they empower businesses to make informed decisions.

Video Design - The video uses a sleek, modern style that reflects the technological prowess of CAT. It combines high-quality graphics, dynamic animations, and a visually engaging interface. The use of black and yellow, the company's signature colors, further enhances brand recognition. The video's seamless transitions and clean interface create a professional and polished aesthetic, making it a compelling UI Video for Feature Showcase.

The video's visual style effectively communicates its objective by emphasizing the user-friendliness and data-driven insights of Remote Fleet Vision. The use of animations and compelling graphics creates a sense of excitement and innovation, while the dark background and minimalist design highlight the importance of data and analytics. This conveys a message of reliability, efficiency, and technological advancement, which aligns with the overall brand identity of CAT.

15. Veeva

SiteVault is a platform designed to manage clinical trials, facilitating information exchange between sponsors and CROs. This UI Video for Feature Showcase aims to highlight how SiteVault can improve collaboration and free up more time for focusing on patients.

Video Design - The video utilizes simple, minimalist graphics, emphasizing clean lines and a bright color palette. This approach creates an engaging and easy-to-understand video, ideal for showcasing the platform's features. The animation is smooth and fluid, with simple, illustrative icons that quickly convey complex information.

The use of bright yellow and white evokes a sense of optimism and innovation, communicating that SiteVault is a forward-thinking solution for the challenges of the clinical trial process. The video's tone is professional and reassuring, conveying that SiteVault is a reliable partner for sponsors and CROs looking to streamline their clinical trials.

16. OneAtlas

OneAtlas APIs help you develop new applications by integrating satellite imagery into your GIS tools. This video is designed to show how you can use these APIs to automate processes and provide data and insights for your business.

Video Design - This video is a UI Video for Feature Showcase. It uses a clean, modern design style with minimalist illustrations of computers and a map, vibrant colors communicate the ease of use of their APIs. Clear visual elements, including a pop-up that says download successful after the click, highlight how the system works.

The video style is effective in communicating the value proposition. Simple, easy-to-understand visuals and a clear call to action convey the ease of use and benefits of the APIs. The visuals and the narrative are in sync, driving viewers to learn more about the APIs and the platform. This approach makes the video engaging and informative, ultimately leading viewers to the website for further exploration.

17. Freshdesk

Freshdesk is a customer support and omnichannel platform, and this video is designed to highlight the benefits of post-call transcripts.

Video Design -
The video starts by using simple, yet bold, graphics that represent customer data. Neon shapes and lines are used to create a cloud contact center. Bright colors are used to make the video engaging, and the graphic style creates a visual representation of a Platform User Interface Video.

The video uses a fast-paced animation style that captures the attention of viewers and keeps them engaged in the process. The design is clean and modern, and the use of bright colors and bold graphics helps to communicate the value proposition of the solution. The visuals are carefully chosen to create a positive and playful tone, and they reinforce the message that Freshdesk's post-call transcripts make customer support more efficient and effective.

18. BetterCloud

BetterCloud is a platform that helps manage SaaS applications and centralize their management. The video is designed to highlight the problem that SaaS management is time consuming and expensive, and then introduce BetterCloud as a solution.

Video Design - The video is animated and uses a minimalist design aesthetic. The use of blue, white, and dark blue is consistent throughout the video, creating a cohesive Platform User Interface Video. Animated arrows point to the issues associated with SaaS management such as wasted time and money. They then move to the solution offered by BetterCloud. This visually highlights the problem and solution in an easy to understand way. The video features various well-known SaaS applications in an easy to understand animated style. The video is set to a clean, upbeat soundtrack.

The use of simple animations and graphics makes the message clear and engaging. The tone of the video is professional and informative, using a combination of graphics and animation to clearly communicate the issue of SaaS management to the target audience. The video's overall design drives the viewers to the BetterCloud website, encouraging them to learn more about their solution to the problem of SaaS management.

19. CMDB

CMDB is a vital tool for IT operations managers, providing a centralized view of all IT assets. This video is designed to show how CMDB can be used to improve business agility and automate incident response, ultimately freeing up IT teams to focus on more strategic tasks.

Video Design - The video uses a simple and clear design style, perfect for a UI Video for Feature Showcase. Bright colors and simple shapes are used to represent different IT components and their connections, making the complex concepts of CMDB easy to understand. The use of animations, such as the database symbol floating above a person's head, effectively emphasizes the key message and brings the topic to life.

The video's animation style is engaging and informative, communicating the value proposition of CMDB in a clear and concise way. The use of visual elements, such as diagrams and animations, helps to capture the audience's attention and make the content more easily digestible. The overall tone of the video is positive and confident, highlighting the benefits of using CMDB and suggesting that it can make a real difference for IT operations.

20. Bugcrowd

Bugcrowd is a security platform. The video is designed to showcase the power of Bugcrowd's Attack Surface Management.

Video Design - This video uses the design elements of a Platform User Interface Video. The video shows the use of various flat icons and animated elements. These animated elements are connected with lines and move across the screen. This method makes it easy for the viewers to understand the process of Attack Surface Management by Bugcrowd.

The combination of clean graphics and simple animation helps to highlight the most important details of the Bugcrowd Attack Surface Management solution. The video's design and animation are straightforward and avoid overwhelming the audience with too much information. The video uses simple icons and straightforward animation to explain the steps of Attack Surface Management. These elements make it easy for the viewer to understand and remember the concept of the solution. The video's clean design and simplistic visual approach help to present a compelling message that focuses on the ease and efficiency of Bugcrowd's offering. The video's tone is confident and assures the viewer of Bugcrowd's ability to help organizations overcome their security challenges. The video clearly communicates the benefits of Bugcrowd's Attack Surface Management solution.

21. SurveyMonkey

SurveyMonkey Anywhere lets users collect survey data, even without internet access. This app is perfect for market research or gathering feedback.

UI Video for Feature Showcase This video illustrates the app's seamless user experience, highlighting the effortless transition between online and offline modes. The video uses a flat design style with bright, simple colors, creating a playful yet professional tone.

Animated characters and engaging illustrations help to demonstrate the ease of use and the versatility of the app. The design choices create a friendly and approachable tone, making the app seem accessible and user-friendly. By showcasing the app's ability to collect data both online and offline, the video successfully reinforces the app's value proposition and encourages viewers to explore the possibilities.

22. Bandwidth

Bandwidth is a company that offers communication cloud services to enterprises. This particular video is designed to introduce their brand and highlight the benefits of their solutions, global reach, and ease of use.

Video Design - The video uses a modern and futuristic design style. It has a mix of graphical elements, such as abstract shapes, colors, and animations. The overall feel of the video is very sleek and modern. This video is designed to act as a Platform User Interface Video, showcasing the different aspects of the Bandwidth solution. The video uses simple graphics and a focus on product elements that are visually appealing and engaging, while maintaining a high level of quality.

The visual style of the video effectively conveys the brand's core message by demonstrating Bandwidth's ability to simplify global communications. Through the use of modern and futuristic graphics, the video underscores the innovative and forward-thinking nature of the company. It also provides a sense of empowerment and confidence, aligning with the message of simplifying complex challenges. The overall tone is professional and upbeat, attracting the attention of potential clients seeking a reliable and user-friendly communications platform.

23. OpenText

OpenText Core Content integrated with Google Workspace helps organizations manage information and deliver exceptional employee experiences. The video is designed to show how the solution helps businesses by enabling seamless collaboration in a hybrid work environment.

Video Design - The video features a combination of animated and live-action footage to showcase the solution. The animated graphics highlight the core features of the product and how it empowers organizations to create a digital workplace that accommodates hybrid work models and changing regulations. The video's tone is positive and optimistic, reflecting the benefits of using the solution.

Platform User Interface Video Example - The visual style of the video effectively communicates the objective of seamlessly integrating the solution into the Google Workspace ecosystem. The graphics are high-quality and add an attractive visual appeal to the video. Vibrant colors and engaging graphics are used, making the video visually appealing.

24. Qt

Qt is a software development platform that aims to make development more efficient. The video is designed to highlight the challenges developers face with messy workflows and inefficient tools.

Video Design - The UI Video for Product Demo showcases a visually compelling style using a dark background with neon green accents. Isometric graphics are used to illustrate the concept of disconnected workflows, code, and UI screens. The design helps to convey the complexity of traditional workflows.

The video's visual style directly communicates Qt's aim to close the gap between software needs and developer capacity. It conveys the challenges of fragmented development environments. The dark background with neon green accents evokes a sense of dynamism and innovation. The overall tone is one of urgency and hope. The video uses a minimalist approach to highlight the core issues.

25. N7

N7 is a digital experience platform that delivers better digital experiences, drives conversions and increases engagement for its 1200+ customers. This video is designed to introduce the company's values and its goal of accelerating digital evolution.

Video Design - This Platform User Interface Video utilizes a minimalist design with a focus on typography and a modern feel. The video features a blend of abstract patterns, yellow and green backgrounds, and overlayed text highlighting N7's key values. The simplicity of the design and the use of bold font styles create a strong visual impact and clearly convey each value.

The video's visual style effectively communicates N7's commitment to digital innovation and its ability to drive business value through its solutions. The use of text overlays over simple graphics creates a modern and engaging tone, emphasizing the importance of people and technology. The overall message is one of strength, reliability, and a clear focus on achieving results.

26. Strata

Strata is a company that provides security solutions for cloud environments. The video is designed to showcase the company's new flexible consumption model for security.

Video Design - The animation style is isometric and utilizes minimal color for a sleek look. Simple graphics, like a cloud icon, servers, databases, and firewalls, represent the resources that need security. The graphics are clear and crisp, and the overall design is clean and uncluttered.

UI Video for Onboarding is a great way to introduce the new flexible consumption model. The clean and simple graphics combined with a direct and focused narrative create a reassuring tone. The video clearly communicates the key benefits of the product and how it addresses the challenges of securing dynamic cloud environments. This approach allows the viewer to quickly understand the solution and how it can meet their needs.

27. TeamViewer

xPick is a pick-by-vision solution that automates warehouse and logistics processes, aiming to increase productivity and decrease error rates. This video is designed to showcase the benefits of using xPick for logistics and warehousing operations.

Video Design - The video uses a minimal and clean visual style to showcase the benefits of xPick. It leverages a combination of animated graphic elements, simple text, and a voiceover to explain the complexities of the solution. The video uses illustrations to depict various issues faced by warehouse and logistics teams, creating a visual narrative of the challenges they encounter.

UI Video for Feature Showcase is highlighted with illustrations for order picking, sequencing, and inventory management, showcasing how xPick solves these issues. The video's visual design effectively communicates the goal of the video, which is to demonstrate the value proposition of xPick for warehousing and logistics operations. The minimalist style, clear graphics, and engaging visuals help to highlight the solution's key features and benefits. This approach ensures viewers understand the core value of xPick and the positive impact it can have on their business. The video maintains a professional tone throughout, reinforcing its value proposition and targeting warehouse managers and logistics professionals.

28. Olive

Olive is deploying an AI workforce built specifically for healthcare, automating healthcare's most robotic processes and high-volume workflows. The video is designed to highlight the benefits of AI workforce and how it can improve healthcare efficiency and affordability.

Video Design - The video utilizes a clean and modern style with a bold color palette. The animation features a bright purple background, white text, and purple icons, which float on the screen and create a sense of motion. This style helps visually communicate the core of AI workforce, which is the ability to automate manual processes and tasks. The use of vibrant purple is associated with innovation and the future, which adds to the overall theme of the video.

UI Video for Feature Showcase - The video starts with a problem-driven approach, emphasizing the inefficiency of current healthcare processes. These elements combine to make this a great explainer video, allowing viewers to quickly understand AI and its benefits in healthcare. The visual design of the video effectively communicates the objective of streamlining processes. The use of simple and clear animations highlights the complexity of tasks and how AI workforce solves those challenges. The overall tone is professional and informative, making it suitable for healthcare professionals and organizations looking to improve efficiency.

29. Syncsort

Syncsort Connect is a comprehensive solution designed to simplify and streamline data management processes. This video is designed to showcase the benefits and capabilities of their product.

Video Design - The video employs a UI Video for Feature Showcase style to provide a clear and engaging explanation of the product. It utilizes bright, clean visuals with simple geometric shapes and bold colors, enhancing the message by creating a clear and engaging experience. Animated elements like the rotating globe, the graphic of a musical instrument, and the upward trajectory of the line graph, visually illustrate the concept of scaling up a business, capturing the audience's attention, and facilitating understanding of the product's core functionality.

The video's minimalist, clean, and contemporary visual style conveys the professionalism and effectiveness of the product. This approach makes the information easily accessible and helps viewers connect with the product's potential to simplify complex tasks. The video's tone is confident and reassuring, subtly emphasizing the ability of the product to provide a smooth and efficient experience for users.

30. MRI

MRI is creating software designed to help businesses transform how they live, work, and play. The software is designed to improve customer satisfaction and efficiency.

Video Design - The video uses a minimalist 3D animated style, a clean white background, and a limited color palette of blue, green, and yellow. This makes the video look very modern and professional. The video uses a series of short scenes to depict different problems that businesses face, followed by how the software can solve these issues.

This simple, bold style helps focus on the software's functionality, not the bells and whistles. The video uses a calm and reassuring tone, making it clear that MRI understands the challenges businesses face. The video's visual style effectively communicates the objective of the video by showing how the software can help businesses solve these problems. The video uses simple, bold visuals that are easy to understand and engaging. The narrative of the video helps drive the goal of the video by showing how the software can improve customer satisfaction and efficiency. This is a great example of a UI Video for Feature Showcase.

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How to plan and optimize Platform User Interface Videos?

Embrace Simplicity: "The simplest things are often the truest." - Richard Bach. Advids leveraged this wisdom for a healthcare client. Their platform user interface video, designed for patients, used simple animations and clear instructions to explain a complicated medical procedure, leading to a 25% reduction in patient anxiety pre-procedure.

Actionable: Prioritize clarity and conciseness in video messaging.

Focus on Differentiation: "If you want to be a leader, you can't be a follower." - Al Ries. Advids used this principle for a client in the crowded e-commerce space. Their platform user interface video highlighted unique features and benefits, differentiating them from competitors and driving a 15% increase in sales conversions.

Actionable: Showcase unique selling points to stand out from competitors.

User-Centric Design: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids applied this philosophy for a client developing a new mobile app. We conducted extensive user research to inform the design of their platform user interface video, resulting in a seamless and intuitive user experience that boosted app downloads by 30%.

Actionable: Prioritize user experience in video design and functionality.

Strategic Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids used this approach for a non-profit client. Their platform user interface video told a compelling story about their mission and impact, resulting in a 20% increase in donations.

Actionable: Connect with audience through compelling narratives.

Visual Appeal: "The eye has to travel." - Diana Vreeland. Advids understands the importance of visual engagement. For a client in the fashion industry, we created a visually stunning platform user interface video that showcased their latest collection with dynamic editing and vibrant colors, leading to a 10% increase in website traffic.

Actionable: Captivate viewers with visually appealing video content.

Why Advids for Platform User Interface Video?

At Advids, we specialize in crafting high-quality, original Platform User Interface Videos that deliver exceptional results. With over 12 years of experience and more than 3400 successful projects under our belt, we blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

Expertise in Platform User Interface Video:

Proven Success: We've completed over 250 successful Platform User Interface Video projects, showcasing our deep understanding of this dynamic medium.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create engaging and effective Platform User Interface Videos.
Client Satisfaction: Over 109 five-star Google reviews speak to our dedication to client satisfaction, reflecting our talent, creativity, and unwavering commitment to excellence.

Crafting Compelling User Interface Animations:

Customized Solutions: We tailor each Platform User Interface Video project to your specific needs, whether you require explainer videos, character animations, or other UI/UX animation styles.
Creative Storytelling: Our skilled animators and storytellers craft captivating narratives that engage your viewers and effectively communicate the value of your platform's interface.
Cutting-Edge Technology: We utilize industry-leading software and techniques to ensure your Platform User Interface Videos are visually stunning and leave a lasting impact.

A Collaborative Approach to UI/UX Animation:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final Platform User Interface Video.
Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful UI/UX animations.

Ready to unlock the potential of Platform User Interface Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Platform User Interface Video?

A Platform User Interface Video is a visual representation of a software platform's user interface, designed to educate viewers on its features, functionality, and overall user experience. These videos can take various forms, including product demos, tutorials, explainer videos, and customer testimonials.

Platform User Interface Videos are used in various contexts, including marketing campaigns, sales presentations, customer support resources, and employee training materials. They can be particularly effective for demonstrating complex software features or workflows that are difficult to explain through text alone.

What do top Platform User Interface Videos have in common?

What makes Platform User Interface Video effective?

A thoughtfully designed Platform User Interface Video is a powerful tool for communicating the value of your platform and engaging your target audience. A key element is to create Engaging Content that captures attention and delivers information in a clear and concise manner.

A successful Platform User Interface Video is driven by a clear understanding of your target audience and their needs. Methods for achieving this include conducting thorough audience research, identifying their pain points, and tailoring your video's Messaging and visuals to resonate with their specific interests.

Leading to a more effective Platform User Interface Video is a focus on visual storytelling. Use dynamic visuals, animations, and transitions to bring your platform to life and make the viewing experience more enjoyable. Incorporate real-world examples and customer Testimonials to demonstrate the platform's value and build trust with potential customers.

How long should your Platform User Interface Video be?

A well-crafted Platform User Interface Video is a powerful tool for communicating the value of your platform and engaging your target audience. The ideal length of your video will depend on the specific purpose and context.

A successful Platform User Interface Video is driven by a clear understanding of your target audience and their needs. Techniques to achieve this include conducting thorough audience research, identifying their pain points, and tailoring your video's messaging and visuals to resonate with their specific interests.

How to create Platform User Interface Videos?

A thoughtfully designed Platform User Interface Video is a powerful tool for communicating the value of your platform and engaging your target audience. The creation process involves several key steps, from planning and scripting to filming and editing.

A successful Platform User Interface Video is driven by a clear understanding of your target audience and their needs. Strategies for achieving this include conducting thorough audience research, identifying their pain points, and tailoring your video's messaging and visuals to resonate with their specific interests.

Crafting User Interface Videos That Convert

Crafting a Captivating Platform User Interface Video

Crafting a captivating Platform User Interface Video requires a deep understanding of your target audience and a strategic approach to showcasing your platform's value.

• Identify their needs and pain points: Conduct thorough research using surveys, user interviews, and analytics to pinpoint the challenges your audience faces.
• Understand their technical proficiency: Tailor your video's complexity and language to match their level of expertise. Avoid overwhelming beginners with technical jargon.
• Consider their UI/UX preferences: Research their preferred visual styles, interaction patterns, and overall user experience expectations.

• Demonstrate problem-solving: Instead of simply listing features, show how your platform directly addresses your audience's pain points and helps them achieve their goals.
• Use relatable scenarios: Craft scenarios that resonate with your audience's daily challenges and demonstrate how your platform provides practical solutions.
• Highlight benefits with clear messaging: Quantify the value your platform offers by emphasizing time savings, increased efficiency, or cost reductions.

For example, a project management software UI video could showcase its value by depicting a team struggling with disorganized communication and missed deadlines. Then, it would demonstrate how the platform streamlines collaboration, improves task management, and ultimately leads to successful project completion.

UI Video Strategies for Every Stage

Platform User Interface Videos are versatile tools that can be adapted to various marketing and communication objectives. By tailoring the content and style, you can effectively reach different segments of your audience at various stages of their journey.

Product Demos:

• In-depth feature showcase: Provide a comprehensive overview of your platform's capabilities, demonstrating its core functionalities and highlighting key features.
• Target audience: Ideal for potential customers in the consideration stage who are actively evaluating solutions.
• Best practices: Focus on a specific user flow or highlight a unique feature that differentiates your platform.

Onboarding Videos:

• Guided tour for new users: Offer a Step-by-Step Walkthrough of the platform's interface, explaining basic functionalities and helping users get started quickly.
• Target audience: New users who need assistance navigating the platform and understanding its core features.
• Best practices: Use clear and concise instructions, highlight key navigation elements, and provide visual cues to guide users.

Explainer Videos:

• Communicate value proposition: Explain your platform's core Value Proposition in a concise and engaging manner, focusing on the problem it solves and the benefits it offers.
• Target audience: Ideal for raising awareness and generating leads at the top of the sales funnel.
• Best practices: Use animation and Storytelling to simplify complex concepts and make them easily digestible.

Case Study Videos:

• Social proof and credibility: Showcase how your platform has helped real businesses achieve tangible results, featuring satisfied customers sharing their success stories.
• Target audience: Potential customers in the decision stage who are seeking validation and evidence of your platform's effectiveness.
• Best practices: Focus on quantifiable results and highlight the specific challenges that your platform helped the customer overcome.

For instance, a CRM platform might use an onboarding video to guide new users through setting up their account, customizing their dashboard, and importing their contact lists. This helps users quickly become familiar with the platform and reduces the learning curve.

Crafting Captivating UI Videos

• Use simple language: Avoid technical jargon and industry-specific terms that your audience may not understand.
• Focus on key messages: Deliver your core message effectively by keeping the video concise and focused on one key takeaway per section.
• Structure your content logically: Organize your video into clear sections with a logical flow to guide viewers through the information.

Visual Appeal:

• Invest in professional production: Ensure high-quality visuals and sound by using professional video editing software and equipment.
• Maintain a consistent visual style: Use a consistent color palette, font style, and Branding Elements to create a cohesive and professional look.
• Use High-Quality Animations and transitions: Enhance the viewing experience with smooth transitions and Engaging Animations that bring your platform to life.

Engagement is Key:

• Incorporate interactive elements: Encourage viewer participation with clickable buttons, hotspots, or quizzes to make the experience more dynamic.
• End with a clear call to action: Prompt viewers to take the next step, such as visiting your website, signing up for a trial, or contacting your sales team.
• Optimize for mobile viewing: Ensure your video is responsive and displays correctly on various devices, including smartphones and tablets.

For example, a design software UI video might prioritize Visual Appeal by using high-quality animations to showcase the software's design capabilities, creating a visually stunning and engaging experience for viewers.

Engaging UI Videos: Beyond the Screen

To maximize engagement with your Platform User Interface Video, you need to create an experience that is both informative and captivating.

• Go beyond static screen recordings: Use dynamic visuals, animations, and transitions to bring your platform to life and make the viewing experience more enjoyable.
• Create a narrative arc: Structure your video with a clear beginning, middle, and end to keep viewers engaged and invested in the story.
• Example: Use animation to visually demonstrate how data flows through your platform and how different features interact with each other.

• Connect with your audience on an emotional level: Showcase how your platform solves real-world problems and improves people's lives, making it relatable and memorable.
• Use storytelling techniques: Incorporate characters, conflict, and resolution to create a narrative that resonates with your audience's emotions.
• Example: Show how your platform helps a small business owner save time and spend more time with their family.

• Encourage active participation: Incorporate interactive elements, such as quizzes, polls, or clickable hotspots, to transform passive viewing into an engaging experience.
• Provide choices and control: Allow viewers to choose their own path through the video or interact with the content in a meaningful way.
• Example: Include a quiz at the end of the video to test viewers' understanding of the platform's features.

For example, a language learning app might use an Emotional Connection in its UI video by showcasing the joy and confidence that users experience when learning a new language, inspiring viewers to embark on their own language learning journey.

UI Videos: Driving Sales Through the Funnel

A strategically crafted Platform User Interface Video can be a powerful tool for nurturing leads and guiding them through the sales funnel towards conversion.

Awareness:

• Introduce your platform and its value proposition: Focus on capturing attention and piquing interest by highlighting the problem your platform solves and the benefits it offers.
• Keep it short and engaging: Use visuals and storytelling to create a memorable first impression and leave viewers wanting to learn more.
• Example: A short, animated video that explains the challenges of managing social media accounts and introduces your platform as a solution.

Consideration:

• Delve deeper into features and benefits: Address specific pain points that your target audience faces and demonstrate how your platform provides solutions.
• Provide social proof: Incorporate customer testimonials or case studies to build credibility and demonstrate the platform's effectiveness.
• Example: A video that showcases your platform's analytics dashboard and demonstrates how it helps businesses track their social media performance and make data-driven decisions.

Decision:

• Offer a compelling call to action: Encourage viewers to take the next step, such as requesting a demo, signing up for a free trial, or contacting your sales team.
• Reinforce the value proposition: Summarize the key benefits and address any remaining objections that potential customers might have.
• Example: A video that features a customer success story, highlighting the positive results they achieved using your platform and ending with a Clear Call to Action to request a demo.

For example, an e-commerce platform might use a video in the Consideration stage to showcase its inventory management features and address concerns about scalability, demonstrating how the platform can handle increasing order volumes and streamline fulfillment processes.

Measure Your Video Launch Success

• Watch time and average view duration: Track how long viewers are watching your video to gauge their interest and engagement level.
• Engagement rate (likes, comments, shares): Monitor social interactions with your video to assess its reach and virality.

Tools: YouTube Analytics, Vimeo Analytics, social media analytics platforms.

Conversion Metrics:

• Website traffic: Track the number of visitors who arrive at your website after watching your video.
• Lead generation: Measure the number of leads captured through forms or calls to action embedded in your video or landing page.
• Sales: Attribute sales conversions to your Video Marketing Campaign using tracking links and UTM parameters.

Tools: Google Analytics, CRM platforms, marketing automation software.

Audience Insights:

• Demographic data (age, gender, location): Understand the characteristics of your audience to tailor your future video content and targeting efforts.
• Interests and behaviors: Gain insights into your audience's interests and online behavior to create more relevant and engaging videos.

Tools: YouTube Analytics, social media analytics platforms, audience research tools.

For example, analyzing watch time data might reveal that viewers are dropping off at a specific point in the video, prompting you to revise that section to improve clarity or engagement.

Amplify Your Platform Launch Video

• Homepage and landing pages: Feature your video prominently on your website to capture visitors' attention and provide a compelling introduction to your platform.
• Product pages: Use videos to showcase specific features and benefits of your platform, helping potential customers understand its value proposition.
• Blog posts: Embed videos within relevant blog content to enhance engagement and provide visual explanations of complex concepts.

Social Media Amplification:

• Organic social media sharing: Share your video across your social media channels, tailoring the messaging and format for each platform.
• Paid social media advertising: Use targeted advertising campaigns to reach a wider audience and drive traffic to your website or landing page.
• Influencer marketing: Collaborate with relevant influencers to promote your video and reach a larger audience.

Email Marketing:

• Welcome emails: Introduce new subscribers to your platform with a welcome video that highlights its key features and benefits.
• Product updates: Announce new features or updates with a video that demonstrates their functionality and value.
• Promotional offers: Use videos to showcase special offers or promotions, making them more engaging and persuasive.

For example, a SaaS company might use social media advertising to target specific demographics and interests with their UI video, ensuring that it reaches the most relevant audience and maximizes its impact.

UI Videos: Boosting B2B Platform Success

• Visualize complex concepts: B2B platforms often involve complex features and functionalities. Videos can visually demonstrate these concepts in a way that is easier to understand than text-based explanations.
• Example: A video that demonstrates how your enterprise resource planning (ERP) software integrates with different departments and streamlines business processes.

Accelerated Sales Cycles:

• Faster understanding of value proposition: Videos can quickly and effectively communicate your platform's key benefits, helping potential customers grasp its value proposition more quickly.
• Improved lead qualification: Videos can help pre-qualify leads by providing them with a clear understanding of your platform's capabilities and ensuring that they are a good fit for your solution.
• Example: A video that showcases your platform's key features and benefits, helping potential customers quickly assess whether it meets their needs.

Enhanced Credibility:

• Demonstrate professionalism and expertise: High-quality videos can enhance your brand's credibility and demonstrate your expertise in your industry.
• Build trust with potential customers: Videos can help build trust by providing a transparent and engaging look at your platform and its capabilities.
• Example: A video that features customer testimonials or case studies, showcasing the positive results that other businesses have achieved using your platform.

For example, a cybersecurity company might use a UI video to showcase its threat detection capabilities and build trust with potential clients by demonstrating how its platform identifies and mitigates security risks in real-time.

Crafting UI Videos That Sell

Your Platform User Interface Video should go beyond simply showcasing features and tell a compelling story that resonates with your target audience and clearly articulates the value your platform brings to their business.

• Translate features into tangible benefits: Instead of simply listing features, explain how they translate into real-world benefits for your customers.
• Use customer-centric language: Frame your messaging in terms of the value that your platform provides to your customers, addressing their specific needs and pain points.
• Example: Instead of saying our platform has advanced reporting capabilities, say our platform helps you gain deeper insights into your Customer Behavior so you can make data-driven decisions that improve your bottom line.

• Use case studies and testimonials: Showcase how your platform has helped other businesses achieve success by featuring real-world examples and customer testimonials.
• Demonstrate specific use cases: Create videos that focus on specific use cases or scenarios that are relevant to your target audience.
• Example: A video that showcases how your platform helped a retail company increase their online sales by 20% by implementing your personalized product recommendation engine.

• Use simple and direct language: Avoid technical jargon and industry-specific terms that your audience may not understand.
• Focus on your core message: Clearly and concisely communicate the key benefits of your platform and how it can help your customers achieve their goals.
• Example: Create a video that focuses on a single key benefit of your platform, such as its ability to save time, reduce costs, or improve efficiency.

For example, a marketing automation platform might use real-world applications by showcasing how its email marketing features helped a client increase their open rates and conversions, demonstrating the platform's effectiveness in driving tangible results.

UI Video Distribution Strategies

Distributing your Platform User Interface Video strategically is crucial for maximizing its reach and impact.

Website Integration:

• Gated content: Offer your video as a valuable resource in exchange for contact information, generating leads and building your email list.
• Interactive landing pages: Create dedicated Landing Pages that feature your video and provide additional information about your platform, encouraging conversions.
• Personalized video recommendations: Use data and analytics to recommend relevant videos to website visitors based on their browsing behavior and interests.

Social Media Marketing:

• Live video streaming: Host live Q&A sessions or Product Demos on social media platforms to engage with your audience in real-time.
• Social media stories: Create short, engaging video snippets for social media stories to Capture Attention and drive traffic to your website or landing page.
• Video ads with retargeting: Run targeted video ad campaigns on social media platforms and retarget viewers who have interacted with your video or website.

Email Marketing:

• Personalized video emails: Incorporate personalized videos into your email marketing campaigns to Increase Engagement and click-through rates.
• Automated email sequences: Trigger automated email sequences that deliver relevant videos to subscribers based on their actions or stage in the sales funnel.
• Video email signatures: Include a link to your video in your email signature to promote your platform with every email you send.

For example, a project management tool might use email marketing to nurture leads by sending a series of emails featuring different UI video segments highlighting specific features, such as task management, team collaboration, and reporting.

Case Study: How Spotify Fostered a Thriving Community Through Video

Case Study: YouTube's Commitment to Accessibility

Challenge: YouTube, the global video-sharing platform, aimed to make its platform accessible to all users, regardless of their abilities.

Solution: YouTube implemented a comprehensive accessibility program, including features like closed captions, audio descriptions, and keyboard navigation, to ensure that its platform was accessible to users with disabilities.

Results:

• Increased User Base: YouTube's commitment to accessibility expanded its user base, as it became more inclusive and accessible to a wider range of users.
• Improved User Experience: The Accessibility Features enhanced the user experience for users with disabilities, allowing them to fully engage with the platform's content and features.
• Enhanced Brand Reputation: YouTube's commitment to accessibility strengthened its brand reputation as a responsible and inclusive platform.

Case Study: LinkedIn's "Accessibility Features"

How platform user interface video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to platform user interface demonstration.
7.Brand Alignment Determining video alignment with brand message, identity, and platform user interface functionality.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product tour video examples 2024, n=9500 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.