Ever wished you could instantly understand any software, no matter how complex? Today, in this article, I am revealing the secret to unlocking effortless user onboarding. What we've discovered is the transformative power of Platform User Interface videos; they bridge the gap between confusion and comprehension, turning potentially frustrating experiences into moments of delight. Our exploration of this topic will reveal how these videos boost engagement and drive growth - and we'll back it up with some impressive data.
55% of consumers watch videos before making purchase decisions.
Companies are increasing their video budgets by 25% year over year.
There was a 50% increase in views on videos that were directed towards “beginners.”
These statistics highlight the growing importance of video in user engagement and the increasing investment businesses are making in this medium. Platform User Interface Videos, specifically, bridge the gap between user confusion and product understanding, driving adoption and satisfaction. Today, we're diving into over 30 Immersive Platform User Interface Video examples that instantly caught our eye and sparked our interest
It feels like Appfolio understands that being on a board can be a tough gig, with lots of moving parts to keep track of. This Platform User Interface Video does a fantastic job of demonstrating how Appfolio simplifies the process. From approving requests to accessing essential documents, every step is made smooth and intuitive.
The animation style truly shines in this video. The playful yet professional approach makes the information easy to absorb. The video is also a masterclass in effective storytelling; the narrative subtly highlights the common challenges board members face and demonstrates how Appfolio provides a solution.
What We Can Learn
Clearly show how your interface solves user pain points through a relatable, easy-to-follow visual narrative to build trust.
The fast-paced energy of this UI video for onboarding instantly grabs attention. We love how 360Learning uses compelling visuals and concise messaging to highlight the importance of effective onboarding. The split-screen comparison, showcasing the stark difference between positive and negative experiences, drives home the impact on employee retention.
The platforms user-friendly interface and collaborative features are subtly woven into the narrative, leaving viewers wanting more. The seamless transitions and dynamic animation keep the energy high, making this a powerful example of a UI video that educates and inspires.
What We Can Learn
Concise messaging and strong visuals will make your platform's value crystal clear.
This video is a great example of a UI video for feature showcase. It effectively communicates the value of interval analytics for businesses, helping them improve staff forecasting and boost efficiency.
Video Design - The video uses a clean and simple design, featuring a dark background with a light pink grid. Simple shapes and icons are used throughout, along with a consistent color palette of light pink and blue. This approach makes the video clear and easy to understand, which is crucial for communicating complex concepts.
The visual style effectively communicates the video's objective. The simplicity of the design allows viewers to focus on the message, which is about boosting efficiency through interval analysis. Graphs and data are used to reinforce this core concept, making the video both informative and engaging. The overall tone is upbeat, enthusiastic, and confident, which is typical of startup marketing and motivates viewers to learn more.
If you're struggling to hire top-tier engineers in today's competitive landscape, Codiliity offers a solution. This Platform User Interface Video showcases how the platform uses data-driven insights to predict real-life engineering skills, moving beyond assumptions to evaluate candidates at scale.
Codiliity's intuitive interface, highlighted through sleek animations, empowers recruiters to build 360-degree assessments. By fostering meaningful conversations and reducing bias, it allows engineering teams to focus on impactful work. This innovative approach helps companies connect with the best global talent and shape the future of work.
What We Can Learn
Highlight how your platform streamlines workflows and boosts productivity with before-and-after scenarios, driving engagement.
In this Platform User Interface Video, we witness the art of storytelling seamlessly interwoven with product demonstration. The animation's charm, coupled with a relatable scenario, instantly captures attention while showcasing the essence of Atlas Copco's SMARTLINK. The clear, concise messaging, paired with intuitive UI demonstrations, effortlessly guides viewers through the platform's capabilities, emphasizing its problem-solving prowess.
We find that the focus on user experience, from the warning notification to the dispatch of a technician, builds trust and underscores SMARTLINK's commitment to efficiency. The 2D animation's crisp visuals and seamless transitions enhance the overall visual appeal, making this video a true inspiration for effective product demonstrations.
What We Can Learn
Weave a compelling story around your platform's problem-solving abilities to build viewer trust.
In the constantly changing advertising landscape, privacy reigns supreme. This Platform User Interface Video by NETGEAR masterfully uses 2D animation to show how contextual advertising stands tall as the original and now, resurgent, king of targeted marketing. We love the creative use of metaphors, like the jail cell representing data regulations and the nude man symbolizing unsafe brand placements, to visually represent the complexities of privacy in advertising.
The sleek aesthetic, complete with simple character design and smooth transitions, makes even the weightiest privacy issues feel digestible. The bold color choices and playful music elevate the overall experience, keeping viewers engaged. NETGEAR has created an inspiring piece, prompting us to re-think how we approach our own brand messaging and video productions.
What We Can Learn
Simple visuals and smooth transitions keep viewers engaged, boosting understanding.
The Hill Assist Platform User Interface Video captures attention with engaging visuals. From the countdown intro to the aerial quarry shots, each frame adds to a captivating visual story. The clever use of close-ups on the Volvo interface and driver interaction creates a sense of immersive realism.
What truly elevates this demo is the effective integration of 3D elements. The transitions and overlays, especially the hill assist icon animation, add layers of visual depth and clarity. This concise yet compelling video demonstrates the power of creative design in conveying complex functionalities with impactful simplicity.
What We Can Learn
Showcase the platform's impact through a story, creating an emotional connection that leads to adoption.
We admire the platform user interface video from Gridsmart and how well this video brings life to technical functionality. Gridsmart Protect is presented as a vital safety solution using crisp, yellow graphics that dance to an electric beat. The simple, yet modern design style draws the viewer into a world of intelligent traffic management, where safety truly takes center stage.
The 2D animation with isometric views elegantly captures the essence of how the system works, and we love its seamless transitions. We all see the emphasis on the benefits and how the system extends clearance time for vulnerable road users, providing a compelling narrative for viewers. From start to finish, this video effectively balances form and function, and showcases exactly what potential customers want in a platform user interface video.
What We Can Learn
Focus on the user's experience, showcasing how your platform improves their daily life.
In today's information-saturated world, reaching the right audience is a complex challenge for pharmaceutical brands. We admire how this ui video for SaaS showcases Rx EDGE's Solutions at the Shelf as a game-changer. The clever use of 2D animation, vibrant colors, and a simple yet compelling storyline highlights the power of in-pharmacy marketing.
With a focus on the Midixtral product, the video clearly demonstrates how Rx EDGEs dispensers empower patients to make informed healthcare decisions. The seamless transitions, isometric views, and upbeat music create a visually appealing and engaging experience that leaves a lasting impression. Rx EDGE truly understands the importance of connecting with patients where it matters most at the point of purchase.
What We Can Learn
Isometric views and smooth transitions make your product feel intuitive and easy to use.
In the fast-paced retail industry, staying ahead requires adapting to evolving customer demands. We love how the Confiz platform user interface video showcases a powerful solution to this challenge: the Customer-Driven Marketing Solution (CDMS). Its sophisticated dashboard empowers businesses to analyze customer data, personalize content, and automate marketing strategies across multiple channels.
CDMS isn't just about data; it's about transforming insights into action. The video brilliantly demonstrates how this platform optimizes ROI by identifying the best-performing channels and eliminating those that underperform. Its adaptable deployment models ensure seamless integration, whether on-premise, cloud-based, or a hybrid approach. Confiz invites businesses to embrace a new era of personalized marketing a future where customer engagement and revenue growth go hand in hand.
What We Can Learn
Showcase the platform's ease of use with smooth transitions and intuitive on-screen actions, inspiring confidence.
The Radix video masterfully balances aesthetic appeal with information delivery. We love how the abstract visuals and upbeat music immediately grab your attention, drawing you into the story of a revolution in finance. The visual metaphors are spot-on, using simple shapes and animations to convey complex ideas effortlessly.
The videos platform user interface video is compelling and makes it clear how Radix empowers developers and users alike. It showcases how animation can transform a potentially dry topic into an engaging narrative, leaving us inspired to explore the possibilities of decentralized finance.
State Street helps investment firms and asset owners understand the key drivers of risk and performance across their ESG investments. This is a UI Video for Feature Showcase, designed to showcase the company's expertise and solutions in ESG.
Video Design - This UI Video for Feature Showcase utilizes simplified, bold visual elements. The graphics feature bold lines and vibrant colors against a dark blue background, attracting the viewer's attention. A simplified aesthetic showcases the key concept of ESG, by utilizing icons and illustrations, along with bold text, to highlight the key concept, the information is quickly absorbed by the viewer.
The visual style effectively communicates the key objective of the video, which is to drive awareness of the company's ESG expertise. The video's tone is professional and engaging. This approach, using simplified graphics and a clear narrative, is effective in providing a quick and concise explanation of the key information, which drives the viewer to learn more.
The Signifyd video demonstrates how a UI video for feature showcase can be truly engaging and informative. We're immediately drawn in by the vibrant colors and dynamic motion graphics that paint a compelling picture of modern e-commerce. Signifyd's message about simplifying online security is conveyed with remarkable clarity.
What we love is how the video seamlessly blends function and aesthetics, highlighting the platform's benefits for both businesses and consumers. The clear call to action at the end leaves us wanting to learn more about the transformative power of Signifyd.
What We Can Learn
Combine sleek design with clear explanations to make your platform's value instantly apparent, sparking interest.
In this compelling UI video for product demo, Cedar Brook Group masterfully combines data visualization with emotional storytelling. We all connect with the ticking clock and the stark realization that many haven't optimized their retirement plans. The budget tracking app demo offers a practical solution, highlighting the ease and effectiveness of working with a financial professional. The montage of happy retirees effectively conveys the peace of mind that comes with financial security.
The minimalist aesthetic and upbeat music create a positive and encouraging tone. The call to action emphasizes the importance of taking action now. This video inspires us to create equally compelling UI videos for product demos, demonstrating the value of our services in a relatable and engaging way. Its a great example of how to connect with audiences on both a logical and emotional level.
What We Can Learn
Combine practical demonstrations with aspirational visuals to create a compelling and memorable experience.
SiteVault is a platform designed to manage clinical trials, facilitating information exchange between sponsors and CROs. This UI Video for Feature Showcase aims to highlight how SiteVault can improve collaboration and free up more time for focusing on patients.
Video Design - The video utilizes simple, minimalist graphics, emphasizing clean lines and a bright color palette. This approach creates an engaging and easy-to-understand video, ideal for showcasing the platform's features. The animation is smooth and fluid, with simple, illustrative icons that quickly convey complex information.
The use of bright yellow and white evokes a sense of optimism and innovation, communicating that SiteVault is a forward-thinking solution for the challenges of the clinical trial process. The video's tone is professional and reassuring, conveying that SiteVault is a reliable partner for sponsors and CROs looking to streamline their clinical trials.
OneAtlas APIs help you develop new applications by integrating satellite imagery into your GIS tools. This video is designed to show how you can use these APIs to automate processes and provide data and insights for your business.
Video Design - This video is a UI Video for Feature Showcase. It uses a clean, modern design style with minimalist illustrations of computers and a map, vibrant colors communicate the ease of use of their APIs. Clear visual elements, including a pop-up that says download successful after the click, highlight how the system works.
The video style is effective in communicating the value proposition. Simple, easy-to-understand visuals and a clear call to action convey the ease of use and benefits of the APIs. The visuals and the narrative are in sync, driving viewers to learn more about the APIs and the platform. This approach makes the video engaging and informative, ultimately leading viewers to the website for further exploration.
Freshdesk is a customer support and omnichannel platform, and this video is designed to highlight the benefits of post-call transcripts.
Video Design - The video starts by using simple, yet bold, graphics that represent customer data. Neon shapes and lines are used to create a cloud contact center. Bright colors are used to make the video engaging, and the graphic style creates a visual representation of a Platform User Interface Video.
The video uses a fast-paced animation style that captures the attention of viewers and keeps them engaged in the process. The design is clean and modern, and the use of bright colors and bold graphics helps to communicate the value proposition of the solution. The visuals are carefully chosen to create a positive and playful tone, and they reinforce the message that Freshdesk's post-call transcripts make customer support more efficient and effective.
BetterCloud is a platform that helps manage SaaS applications and centralize their management. The video is designed to highlight the problem that SaaS management is time consuming and expensive, and then introduce BetterCloud as a solution.
Video Design - The video is animated and uses a minimalist design aesthetic. The use of blue, white, and dark blue is consistent throughout the video, creating a cohesive Platform User Interface Video. Animated arrows point to the issues associated with SaaS management such as wasted time and money. They then move to the solution offered by BetterCloud. This visually highlights the problem and solution in an easy to understand way. The video features various well-known SaaS applications in an easy to understand animated style. The video is set to a clean, upbeat soundtrack.
The use of simple animations and graphics makes the message clear and engaging. The tone of the video is professional and informative, using a combination of graphics and animation to clearly communicate the issue of SaaS management to the target audience. The video's overall design drives the viewers to the BetterCloud website, encouraging them to learn more about their solution to the problem of SaaS management.
We love how this UI video for SaaS effectively captures the pain points of outdated CMDBs for IT managers. The visual storytelling, from the overwhelmed employee to the overflowing ticketing system, resonates with anyone who's faced the frustration of manual incident management. ScienceLogic SL1 emerges as the hero, streamlining complex processes and restoring order. In the latter half, the visual transformation from chaotic red connections to a harmonized green network brilliantly conveys the value proposition. We see a clear shift towards efficiency and customer satisfaction, making a compelling case for automated incident management.
What We Can Learn
Focus on the positive outcome your product delivers, inspiring viewers to take action.
Bugcrowd is a security platform. The video is designed to showcase the power of Bugcrowd's Attack Surface Management.
Video Design - This video uses the design elements of a Platform User Interface Video. The video shows the use of various flat icons and animated elements. These animated elements are connected with lines and move across the screen. This method makes it easy for the viewers to understand the process of Attack Surface Management by Bugcrowd.
The combination of clean graphics and simple animation helps to highlight the most important details of the Bugcrowd Attack Surface Management solution. The video's design and animation are straightforward and avoid overwhelming the audience with too much information. The video uses simple icons and straightforward animation to explain the steps of Attack Surface Management. These elements make it easy for the viewer to understand and remember the concept of the solution. The video's clean design and simplistic visual approach help to present a compelling message that focuses on the ease and efficiency of Bugcrowd's offering. The video's tone is confident and assures the viewer of Bugcrowd's ability to help organizations overcome their security challenges. The video clearly communicates the benefits of Bugcrowd's Attack Surface Management solution.
SurveyMonkey Anywhere lets users collect survey data, even without internet access. This app is perfect for market research or gathering feedback.
UI Video for Feature Showcase This video illustrates the app's seamless user experience, highlighting the effortless transition between online and offline modes. The video uses a flat design style with bright, simple colors, creating a playful yet professional tone.
Animated characters and engaging illustrations help to demonstrate the ease of use and the versatility of the app. The design choices create a friendly and approachable tone, making the app seem accessible and user-friendly. By showcasing the app's ability to collect data both online and offline, the video successfully reinforces the app's value proposition and encourages viewers to explore the possibilities.
Bandwidth is a company that offers communication cloud services to enterprises. This particular video is designed to introduce their brand and highlight the benefits of their solutions, global reach, and ease of use.
Video Design - The video uses a modern and futuristic design style. It has a mix of graphical elements, such as abstract shapes, colors, and animations. The overall feel of the video is very sleek and modern. This video is designed to act as a Platform User Interface Video, showcasing the different aspects of the Bandwidth solution. The video uses simple graphics and a focus on product elements that are visually appealing and engaging, while maintaining a high level of quality.
The visual style of the video effectively conveys the brand's core message by demonstrating Bandwidth's ability to simplify global communications. Through the use of modern and futuristic graphics, the video underscores the innovative and forward-thinking nature of the company. It also provides a sense of empowerment and confidence, aligning with the message of simplifying complex challenges. The overall tone is professional and upbeat, attracting the attention of potential clients seeking a reliable and user-friendly communications platform.
OpenText Core Content integrated with Google Workspace helps organizations manage information and deliver exceptional employee experiences. The video is designed to show how the solution helps businesses by enabling seamless collaboration in a hybrid work environment.
Video Design - The video features a combination of animated and live-action footage to showcase the solution. The animated graphics highlight the core features of the product and how it empowers organizations to create a digital workplace that accommodates hybrid work models and changing regulations. The video's tone is positive and optimistic, reflecting the benefits of using the solution.
Platform User Interface Video Example - The visual style of the video effectively communicates the objective of seamlessly integrating the solution into the Google Workspace ecosystem. The graphics are high-quality and add an attractive visual appeal to the video. Vibrant colors and engaging graphics are used, making the video visually appealing.
Qt is a software development platform that aims to make development more efficient. The video is designed to highlight the challenges developers face with messy workflows and inefficient tools.
Video Design - The UI Video for Product Demo showcases a visually compelling style using a dark background with neon green accents. Isometric graphics are used to illustrate the concept of disconnected workflows, code, and UI screens. The design helps to convey the complexity of traditional workflows.
The video's visual style directly communicates Qt's aim to close the gap between software needs and developer capacity. It conveys the challenges of fragmented development environments. The dark background with neon green accents evokes a sense of dynamism and innovation. The overall tone is one of urgency and hope. The video uses a minimalist approach to highlight the core issues.
N7 is a digital experience platform that delivers better digital experiences, drives conversions and increases engagement for its 1200+ customers. This video is designed to introduce the company's values and its goal of accelerating digital evolution.
Video Design - This Platform User Interface Video utilizes a minimalist design with a focus on typography and a modern feel. The video features a blend of abstract patterns, yellow and green backgrounds, and overlayed text highlighting N7's key values. The simplicity of the design and the use of bold font styles create a strong visual impact and clearly convey each value.
The video's visual style effectively communicates N7's commitment to digital innovation and its ability to drive business value through its solutions. The use of text overlays over simple graphics creates a modern and engaging tone, emphasizing the importance of people and technology. The overall message is one of strength, reliability, and a clear focus on achieving results.
Strata is a company that provides security solutions for cloud environments. The video is designed to showcase the company's new flexible consumption model for security.
Video Design - The animation style is isometric and utilizes minimal color for a sleek look. Simple graphics, like a cloud icon, servers, databases, and firewalls, represent the resources that need security. The graphics are clear and crisp, and the overall design is clean and uncluttered.
UI Video for Onboarding is a great way to introduce the new flexible consumption model. The clean and simple graphics combined with a direct and focused narrative create a reassuring tone. The video clearly communicates the key benefits of the product and how it addresses the challenges of securing dynamic cloud environments. This approach allows the viewer to quickly understand the solution and how it can meet their needs.
xPick is a pick-by-vision solution that automates warehouse and logistics processes, aiming to increase productivity and decrease error rates. This video is designed to showcase the benefits of using xPick for logistics and warehousing operations.
Video Design - The video uses a minimal and clean visual style to showcase the benefits of xPick. It leverages a combination of animated graphic elements, simple text, and a voiceover to explain the complexities of the solution. The video uses illustrations to depict various issues faced by warehouse and logistics teams, creating a visual narrative of the challenges they encounter.
UI Video for Feature Showcase is highlighted with illustrations for order picking, sequencing, and inventory management, showcasing how xPick solves these issues. The video's visual design effectively communicates the goal of the video, which is to demonstrate the value proposition of xPick for warehousing and logistics operations. The minimalist style, clear graphics, and engaging visuals help to highlight the solution's key features and benefits. This approach ensures viewers understand the core value of xPick and the positive impact it can have on their business. The video maintains a professional tone throughout, reinforcing its value proposition and targeting warehouse managers and logistics professionals.
Olive is deploying an AI workforce built specifically for healthcare, automating healthcare's most robotic processes and high-volume workflows. The video is designed to highlight the benefits of AI workforce and how it can improve healthcare efficiency and affordability.
Video Design - The video utilizes a clean and modern style with a bold color palette. The animation features a bright purple background, white text, and purple icons, which float on the screen and create a sense of motion. This style helps visually communicate the core of AI workforce, which is the ability to automate manual processes and tasks. The use of vibrant purple is associated with innovation and the future, which adds to the overall theme of the video.
UI Video for Feature Showcase - The video starts with a problem-driven approach, emphasizing the inefficiency of current healthcare processes. These elements combine to make this a great explainer video, allowing viewers to quickly understand AI and its benefits in healthcare. The visual design of the video effectively communicates the objective of streamlining processes. The use of simple and clear animations highlights the complexity of tasks and how AI workforce solves those challenges. The overall tone is professional and informative, making it suitable for healthcare professionals and organizations looking to improve efficiency.
Syncsort Connect is a comprehensive solution designed to simplify and streamline data management processes. This video is designed to showcase the benefits and capabilities of their product.
Video Design - The video employs a UI Video for Feature Showcase style to provide a clear and engaging explanation of the product. It utilizes bright, clean visuals with simple geometric shapes and bold colors, enhancing the message by creating a clear and engaging experience. Animated elements like the rotating globe, the graphic of a musical instrument, and the upward trajectory of the line graph, visually illustrate the concept of scaling up a business, capturing the audience's attention, and facilitating understanding of the product's core functionality.
The video's minimalist, clean, and contemporary visual style conveys the professionalism and effectiveness of the product. This approach makes the information easily accessible and helps viewers connect with the product's potential to simplify complex tasks. The video's tone is confident and reassuring, subtly emphasizing the ability of the product to provide a smooth and efficient experience for users.
MRI is creating software designed to help businesses transform how they live, work, and play. The software is designed to improve customer satisfaction and efficiency.
Video Design - The video uses a minimalist 3D animated style, a clean white background, and a limited color palette of blue, green, and yellow. This makes the video look very modern and professional. The video uses a series of short scenes to depict different problems that businesses face, followed by how the software can solve these issues.
This simple, bold style helps focus on the software's functionality, not the bells and whistles. The video uses a calm and reassuring tone, making it clear that MRI understands the challenges businesses face. The video's visual style effectively communicates the objective of the video by showing how the software can help businesses solve these problems. The video uses simple, bold visuals that are easy to understand and engaging. The narrative of the video helps drive the goal of the video by showing how the software can improve customer satisfaction and efficiency. This is a great example of a UI Video for Feature Showcase.
FAQ
How can a platform UI video help showcase my product's functionality?
Platform UI videos dynamically showcase product functionality, guiding users through features and benefits with clear visuals and concise narration. Explore the possibilities.
What are the key elements of a successful platform UI video?
Successful platform UI videos blend clear visuals, concise messaging, engaging animation, and intuitive navigation, effectively showcasing the platform's value.
How can I use a platform UI video to onboard new users effectively?
Onboard users seamlessly with a platform UI video guiding them through setup, key features, and best practices, reducing learning curves and increasing adoption.
What are the different styles of platform UI videos and their common applications?
Platform UI videos range from simple tutorials to interactive demos and immersive experiences, each tailored to specific applications like product demonstrations or training.
What is the average cost of producing a platform UI video, considering different levels of complexity?
The average cost for a 60-second video ranges from $1,000 for basic demos to $6,000+ for complex simulations, depending on length and complexity.
How long does it typically take to create a platform UI video, from concept to completion?
Typical creation timelines range from 3 to 8 weeks, depending on project scope and revisions. Rush projects can be accommodated with adjusted timelines.
How can I adapt a platform UI video example to fit my specific brand and message, while maintaining its effectiveness?
Adapt examples by incorporating your brand's visual identity and product features while maintaining the video's core functionality and clarity.
What are the benefits of using a platform UI video for my business, compared to other marketing materials?
Compared to static materials, platform UI videos offer enhanced engagement, improved comprehension, and increased user retention.
What are some industry-specific best practices for creating platform UI videos that resonate with my target audience?
Industry best practices include tailoring the video's style and tone to your target audience, highlighting key benefits, and incorporating clear call-to-actions.
How can I use existing assets, like screenshots or recordings, to reduce the cost and timeline of my platform UI video production?
Leverage existing assets like screenshots or recordings to streamline production, reducing costs and timelines.
How can I ensure my platform UI video is engaging and informative, while avoiding common pitfalls?
Ensure engagement by focusing on clear visuals, concise messaging, and dynamic animation, avoiding jargon and overly technical details.
Is a platform UI video the right choice for my specific marketing objectives and target audience?
Platform UI videos are ideal for demonstrating software functionality, onboarding new users, and showcasing product features.
How can I use a platform UI video to generate leads or drive sales, by incorporating effective call-to-actions?
Generate leads and drive sales by incorporating clear call-to-actions, directing viewers to product pages or free trials.
What is the ideal length for a platform UI video, considering audience attention spans and platform requirements?
Ideal length is typically 60 seconds to 3-5 minutes, balancing information with audience attention spans.
How can I incorporate user testimonials or case studies into my platform UI video to build trust and credibility?
Build trust by incorporating user testimonials or case studies, showcasing real-world applications and positive outcomes.
How to plan and optimize Platform User Interface Videos?
Embrace Simplicity: "The simplest things are often the truest." - Richard Bach. Advids leveraged this wisdom for a healthcare client. Their platform user interface video, designed for patients, used simple animations and clear instructions to explain a complicated medical procedure, leading to a 25% reduction in patient anxiety pre-procedure.
Actionable: Prioritize clarity and conciseness in video messaging.
Focus on Differentiation: "If you want to be a leader, you can't be a follower." - Al Ries. Advids used this principle for a client in the crowded e-commerce space. Their platform user interface video highlighted unique features and benefits, differentiating them from competitors and driving a 15% increase in sales conversions.
Actionable: Showcase unique selling points to stand out from competitors.
User-Centric Design: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids applied this philosophy for a client developing a new mobile app. We conducted extensive user research to inform the design of their platform user interface video, resulting in a seamless and intuitive user experience that boosted app downloads by 30%.
Actionable: Prioritize user experience in video design and functionality.
Strategic Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids used this approach for a non-profit client. Their platform user interface video told a compelling story about their mission and impact, resulting in a 20% increase in donations.
Actionable: Connect with audience through compelling narratives.
Visual Appeal: "The eye has to travel." - Diana Vreeland. Advids understands the importance of visual engagement. For a client in the fashion industry, we created a visually stunning platform user interface video that showcased their latest collection with dynamic editing and vibrant colors, leading to a 10% increase in website traffic.
Actionable: Captivate viewers with visually appealing video content.
Why Advids for Platform User Interface Video?
At Advids, we specialize in crafting high-quality, original Platform User Interface Videos that deliver exceptional results. With over 12 years of experience and more than 3400 successful projects under our belt, we blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Expertise in Platform User Interface Video:
Proven Success: We've completed over 250 successful Platform User Interface Video projects, showcasing our deep understanding of this dynamic medium. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create engaging and effective Platform User Interface Videos. Client Satisfaction: Over 109 five-star Google reviews speak to our dedication to client satisfaction, reflecting our talent, creativity, and unwavering commitment to excellence.
Crafting Compelling User Interface Animations:
Customized Solutions: We tailor each Platform User Interface Video project to your specific needs, whether you require explainer videos, character animations, or other UI/UX animation styles. Creative Storytelling: Our skilled animators and storytellers craft captivating narratives that engage your viewers and effectively communicate the value of your platform's interface. Cutting-Edge Technology: We utilize industry-leading software and techniques to ensure your Platform User Interface Videos are visually stunning and leave a lasting impact.
A Collaborative Approach to UI/UX Animation:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final Platform User Interface Video. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful UI/UX animations.
Ready to unlock the potential of Platform User Interface Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Platform User Interface Video?
A Platform User Interface Video is a visual representation of a software platform's user interface, designed to educate viewers on its features, functionality, and overall user experience. These videos can take various forms, including product demos, tutorials, explainer videos, and customer testimonials.
Platform User Interface Videos are used in various contexts, including marketing campaigns, sales presentations, customer support resources, and employee training materials. They can be particularly effective for demonstrating complex software features or workflows that are difficult to explain through text alone.
What do top Platform User Interface Videos have in common?
Screen recordings
A clear and concise way to showcase the platform's interface.
Animations
Visually engaging and help to simplify complex concepts.
Motion graphics
Add a dynamic and professional feel to the video.
Whiteboard animations
A creative and engaging way to explain complex concepts.
Mixed media
Combine different visual elements to create a more engaging and informative video.
Live action
Adds a sense of realism and authenticity to the video.
Stock footage
Provides visual context and helps to tell a story.
User flow
Illustrates how users interact with the platform.
Feature highlights
Emphasize the key features and benefits of the platform.
Call to action
Encourages viewers to take the next step, such as visiting your website or signing up for a trial.
Customer testimonials
Provide social proof and build trust with potential customers.
Case studies
Demonstrate the platform's effectiveness in real-world scenarios.
What makes Platform User Interface Video effective?
A thoughtfully designed Platform User Interface Video is a powerful tool for communicating the value of your platform and engaging your target audience. A key element is to create engaging content that captures attention and delivers information in a clear and concise manner.
A successful Platform User Interface Video is driven by a clear understanding of your target audience and their needs. Methods for achieving this include conducting thorough audience research, identifying their pain points, and tailoring your video's messaging and visuals to resonate with their specific interests.
Leading to a more effective Platform User Interface Video is a focus on visual storytelling. Use dynamic visuals, animations, and transitions to bring your platform to life and make the viewing experience more enjoyable. Incorporate real-world examples and customer testimonials to demonstrate the platform's value and build trust with potential customers.
How long should your Platform User Interface Video be?
A well-crafted Platform User Interface Video is a powerful tool for communicating the value of your platform and engaging your target audience. The ideal length of your video will depend on the specific purpose and context.
A successful Platform User Interface Video is driven by a clear understanding of your target audience and their needs. Techniques to achieve this include conducting thorough audience research, identifying their pain points, and tailoring your video's messaging and visuals to resonate with their specific interests.
Before you start filming, consider these pre-production pointers:
What is the primary goal of your video?
What specific features or functionalities are you showcasing?
How much information do you need to convey?
What is the attention span of your target audience?
What is the optimal length for your chosen platform?
What is the intended distribution channel for your video?
How will you measure the effectiveness of your video?
How to create Platform User Interface Videos?
A thoughtfully designed Platform User Interface Video is a powerful tool for communicating the value of your platform and engaging your target audience. The creation process involves several key steps, from planning and scripting to filming and editing.
Understanding Your Target Audience
A successful Platform User Interface Video is driven by a clear understanding of your target audience and their needs. Strategies for achieving this include conducting thorough audience research, identifying their pain points, and tailoring your video's messaging and visuals to resonate with their specific interests.
Pre-Production
Define your objectives: What do you want viewers to take away from the video? What actions do you want them to take?
Research your target audience: Who are you trying to reach? What are their needs and pain points? What are their preferred video styles?
Develop a storyboard: This will help you visualize the flow of the video and ensure that it tells a compelling story.
Write a script: The script should be clear, concise, and engaging. It should also be tailored to your target audience.
Choose a video style: There are many different video styles to choose from, such as animation, live-action, or screen recordings. Choose a style that aligns with your brand and your target audience.
Production
Film screen recordings: Show viewers how your platform works in a clear and concise way.
Create animations: Animations can be used to illustrate complex concepts or add visual interest to your video.
Record voiceovers: A professional voiceover can help to make your video more engaging and memorable.
Incorporate customer testimonials: Testimonials can help to build trust and credibility for your platform.
Edit and refine your video: Once you have filmed all of your footage, you will need to edit it together and refine it to create a polished final product.
Crafting User Interface Videos That Convert
Crafting a Captivating Platform User Interface Video
Crafting a captivating Platform User Interface Video requires a deep understanding of your target audience and a strategic approach to showcasing your platform's value.
Comprehending Your Audience:
Identify their needs and pain points: Conduct thorough research using surveys, user interviews, and analytics to pinpoint the challenges your audience faces.
Understand their technical proficiency: Tailor your video's complexity and language to match their level of expertise. Avoid overwhelming beginners with technical jargon.
Consider their UI/UX preferences: Research their preferred visual styles, interaction patterns, and overall user experience expectations.
Showcasing Value:
Demonstrate problem-solving: Instead of simply listing features, show how your platform directly addresses your audience's pain points and helps them achieve their goals.
Use relatable scenarios: Craft scenarios that resonate with your audience's daily challenges and demonstrate how your platform provides practical solutions.
Highlight benefits with clear messaging: Quantify the value your platform offers by emphasizing time savings, increased efficiency, or cost reductions.
For example, a project management software UI video could showcase its value by depicting a team struggling with disorganized communication and missed deadlines. Then, it would demonstrate how the platform streamlines collaboration, improves task management, and ultimately leads to successful project completion.
UI Video Strategies for Every Stage
Platform User Interface Videos are versatile tools that can be adapted to various marketing and communication objectives. By tailoring the content and style, you can effectively reach different segments of your audience at various stages of their journey.
Product Demos:
In-depth feature showcase: Provide a comprehensive overview of your platform's capabilities, demonstrating its core functionalities and highlighting key features.
Target audience: Ideal for potential customers in the consideration stage who are actively evaluating solutions.
Best practices: Focus on a specific user flow or highlight a unique feature that differentiates your platform.
Onboarding Videos:
Guided tour for new users: Offer a Step-by-Step Walkthrough of the platform's interface, explaining basic functionalities and helping users get started quickly.
Target audience: New users who need assistance navigating the platform and understanding its core features.
Best practices: Use clear and concise instructions, highlight key navigation elements, and provide visual cues to guide users.
Explainer Videos:
Communicate value proposition: Explain your platform's core Value Proposition in a concise and engaging manner, focusing on the problem it solves and the benefits it offers.
Target audience: Ideal for raising awareness and generating leads at the top of the sales funnel.
Best practices: Use animation and Storytelling to simplify complex concepts and make them easily digestible.
Case Study Videos:
Social proof and credibility: Showcase how your platform has helped real businesses achieve tangible results, featuring satisfied customers sharing their success stories.
Target audience: Potential customers in the decision stage who are seeking validation and evidence of your platform's effectiveness.
Best practices: Focus on quantifiable results and highlight the specific challenges that your platform helped the customer overcome.
For instance, a CRM platform might use an onboarding video to guide new users through setting up their account, customizing their dashboard, and importing their contact lists. This helps users quickly become familiar with the platform and reduces the learning curve.
Crafting Captivating UI Videos
Use simple language: Avoid technical jargon and industry-specific terms that your audience may not understand.
Focus on key messages: Deliver your core message effectively by keeping the video concise and focused on one key takeaway per section.
Structure your content logically: Organize your video into clear sections with a logical flow to guide viewers through the information.
Visual Appeal:
Invest in professional production: Ensure high-quality visuals and sound by using professional video editing software and equipment.
Maintain a consistent visual style: Use a consistent color palette, font style, and Branding Elements to create a cohesive and professional look.
Incorporate interactive elements: Encourage viewer participation with clickable buttons, hotspots, or quizzes to make the experience more dynamic.
End with a clear call to action: Prompt viewers to take the next step, such as visiting your website, signing up for a trial, or contacting your sales team.
Optimize for mobile viewing: Ensure your video is responsive and displays correctly on various devices, including smartphones and tablets.
For example, a design software UI video might prioritize Visual Appeal by using high-quality animations to showcase the software's design capabilities, creating a visually stunning and engaging experience for viewers.
Engaging UI Videos: Beyond the Screen
To maximize engagement with your Platform User Interface Video, you need to create an experience that is both informative and captivating.
Visual Storytelling:
Go beyond static screen recordings: Use dynamic visuals, animations, and transitions to bring your platform to life and make the viewing experience more enjoyable.
Create a narrative arc: Structure your video with a clear beginning, middle, and end to keep viewers engaged and invested in the story.
Example: Use animation to visually demonstrate how data flows through your platform and how different features interact with each other.
Emotional Connection:
Connect with your audience on an emotional level: Showcase how your platform solves real-world problems and improves people's lives, making it relatable and memorable.
Use storytelling techniques: Incorporate characters, conflict, and resolution to create a narrative that resonates with your audience's emotions.
Example: Show how your platform helps a small business owner save time and spend more time with their family.
Interactive Elements:
Encourage active participation: Incorporate interactive elements, such as quizzes, polls, or clickable hotspots, to transform passive viewing into an engaging experience.
Provide choices and control: Allow viewers to choose their own path through the video or interact with the content in a meaningful way.
Example: Include a quiz at the end of the video to test viewers' understanding of the platform's features.
For example, a language learning app might use an Emotional Connection in its UI video by showcasing the joy and confidence that users experience when learning a new language, inspiring viewers to embark on their own language learning journey.
UI Videos: Driving Sales Through the Funnel
A strategically crafted Platform User Interface Video can be a powerful tool for nurturing leads and guiding them through the sales funnel towards conversion.
Awareness:
Introduce your platform and its value proposition: Focus on capturing attention and piquing interest by highlighting the problem your platform solves and the benefits it offers.
Keep it short and engaging: Use visuals and storytelling to create a memorable first impression and leave viewers wanting to learn more.
Example: A short, animated video that explains the challenges of managing social media accounts and introduces your platform as a solution.
Consideration:
Delve deeper into features and benefits: Address specific pain points that your target audience faces and demonstrate how your platform provides solutions.
Provide social proof: Incorporate customer testimonials or case studies to build credibility and demonstrate the platform's effectiveness.
Example: A video that showcases your platform's analytics dashboard and demonstrates how it helps businesses track their social media performance and make data-driven decisions.
Decision:
Offer a compelling call to action: Encourage viewers to take the next step, such as requesting a demo, signing up for a free trial, or contacting your sales team.
Reinforce the value proposition: Summarize the key benefits and address any remaining objections that potential customers might have.
Example: A video that features a customer success story, highlighting the positive results they achieved using your platform and ending with a Clear Call to Action to request a demo.
For example, an e-commerce platform might use a video in the Consideration stage to showcase its inventory management features and address concerns about scalability, demonstrating how the platform can handle increasing order volumes and streamline fulfillment processes.
Measure Your Video Launch Success
Watch time and average view duration: Track how long viewers are watching your video to gauge their interest and engagement level.
Engagement rate (likes, comments, shares): Monitor social interactions with your video to assess its reach and virality.
Tools: YouTube Analytics, Vimeo Analytics, social media analytics platforms.
Conversion Metrics:
Website traffic: Track the number of visitors who arrive at your website after watching your video.
Lead generation: Measure the number of leads captured through forms or calls to action embedded in your video or landing page.
Sales: Attribute sales conversions to your Video Marketing Campaign using tracking links and UTM parameters.
Tools: Google Analytics, CRM platforms, marketing automation software.
Audience Insights:
Demographic data (age, gender, location): Understand the characteristics of your audience to tailor your future video content and targeting efforts.
Interests and behaviors: Gain insights into your audience's interests and online behavior to create more relevant and engaging videos.
Tools: YouTube Analytics, social media analytics platforms, audience research tools.
For example, analyzing watch time data might reveal that viewers are dropping off at a specific point in the video, prompting you to revise that section to improve clarity or engagement.
Amplify Your Platform Launch Video
Homepage and landing pages: Feature your video prominently on your website to capture visitors' attention and provide a compelling introduction to your platform.
Product pages: Use videos to showcase specific features and benefits of your platform, helping potential customers understand its value proposition.
Blog posts: Embed videos within relevant blog content to enhance engagement and provide visual explanations of complex concepts.
Social Media Amplification:
Organic social media sharing: Share your video across your social media channels, tailoring the messaging and format for each platform.
Paid social media advertising: Use targeted advertising campaigns to reach a wider audience and drive traffic to your website or landing page.
Influencer marketing: Collaborate with relevant influencers to promote your video and reach a larger audience.
Email Marketing:
Welcome emails: Introduce new subscribers to your platform with a welcome video that highlights its key features and benefits.
Product updates: Announce new features or updates with a video that demonstrates their functionality and value.
Promotional offers: Use videos to showcase special offers or promotions, making them more engaging and persuasive.
For example, a SaaS company might use social media advertising to target specific demographics and interests with their UI video, ensuring that it reaches the most relevant audience and maximizes its impact.
UI Videos: Boosting B2B Platform Success
Visualize complex concepts: B2B platforms often involve complex features and functionalities. Videos can visually demonstrate these concepts in a way that is easier to understand than text-based explanations.
Example: A video that demonstrates how your enterprise resource planning (ERP) software integrates with different departments and streamlines business processes.
Accelerated Sales Cycles:
Faster understanding of value proposition: Videos can quickly and effectively communicate your platform's key benefits, helping potential customers grasp its value proposition more quickly.
Improved lead qualification: Videos can help pre-qualify leads by providing them with a clear understanding of your platform's capabilities and ensuring that they are a good fit for your solution.
Example: A video that showcases your platform's key features and benefits, helping potential customers quickly assess whether it meets their needs.
Enhanced Credibility:
Demonstrate professionalism and expertise: High-quality videos can enhance your brand's credibility and demonstrate your expertise in your industry.
Build trust with potential customers: Videos can help build trust by providing a transparent and engaging look at your platform and its capabilities.
Example: A video that features customer testimonials or case studies, showcasing the positive results that other businesses have achieved using your platform.
For example, a cybersecurity company might use a UI video to showcase its threat detection capabilities and build trust with potential clients by demonstrating how its platform identifies and mitigates security risks in real-time.
Crafting UI Videos That Sell
Your Platform User Interface Video should go beyond simply showcasing features and tell a compelling story that resonates with your target audience and clearly articulates the value your platform brings to their business.
Focus on Benefits, Not Features:
Translate features into tangible benefits: Instead of simply listing features, explain how they translate into real-world benefits for your customers.
Use customer-centric language: Frame your messaging in terms of the value that your platform provides to your customers, addressing their specific needs and pain points.
Example: Instead of saying our platform has advanced reporting capabilities, say our platform helps you gain deeper insights into your Customer Behavior so you can make data-driven decisions that improve your bottom line.
Real-World Applications:
Use case studies and testimonials: Showcase how your platform has helped other businesses achieve success by featuring real-world examples and customer testimonials.
Demonstrate specific use cases: Create videos that focus on specific use cases or scenarios that are relevant to your target audience.
Example: A video that showcases how your platform helped a retail company increase their online sales by 20% by implementing your personalized product recommendation engine.
Clear and Concise Messaging:
Use simple and direct language: Avoid technical jargon and industry-specific terms that your audience may not understand.
Focus on your core message: Clearly and concisely communicate the key benefits of your platform and how it can help your customers achieve their goals.
Example: Create a video that focuses on a single key benefit of your platform, such as its ability to save time, reduce costs, or improve efficiency.
For example, a marketing automation platform might use real-world applications by showcasing how its email marketing features helped a client increase their open rates and conversions, demonstrating the platform's effectiveness in driving tangible results.
UI Video Distribution Strategies
Distributing your Platform User Interface Video strategically is crucial for maximizing its reach and impact.
Website Integration:
Gated content: Offer your video as a valuable resource in exchange for contact information, generating leads and building your email list.
Interactive landing pages: Create dedicated Landing Pages that feature your video and provide additional information about your platform, encouraging conversions.
Personalized video recommendations: Use data and analytics to recommend relevant videos to website visitors based on their browsing behavior and interests.
Social Media Marketing:
Live video streaming: Host live Q&A sessions or Product Demos on social media platforms to engage with your audience in real-time.
Social media stories: Create short, engaging video snippets for social media stories to Capture Attention and drive traffic to your website or landing page.
Video ads with retargeting: Run targeted video ad campaigns on social media platforms and retarget viewers who have interacted with your video or website.
Email Marketing:
Personalized video emails: Incorporate personalized videos into your email marketing campaigns to Increase Engagement and click-through rates.
Automated email sequences: Trigger automated email sequences that deliver relevant videos to subscribers based on their actions or stage in the sales funnel.
Video email signatures: Include a link to your video in your email signature to promote your platform with every email you send.
For example, a project management tool might use email marketing to nurture leads by sending a series of emails featuring different UI video segments highlighting specific features, such as task management, team collaboration, and reporting.
Case Study: How Spotify Fostered a Thriving Community Through Video
Challenge
Spotify, the global music streaming giant, sought to enhance user engagement and build a stronger sense of community among its vast user base.
Solution
Spotify introduced a new feature called Spotify Clips, allowing users to create and share short, engaging video clips of their favorite songs and playlists. This feature aimed to encourage user-generated content, foster a sense of belonging, and provide a platform for music enthusiasts to connect and share their passion.
Results
Increased User Engagement: Spotify Clips saw a significant surge in user engagement, with millions of clips created and shared within the first year of its launch.
Boosted App Usage: The introduction of video content led to a notable increase in app usage, as users spent more time exploring the platform and interacting with the new feature.
Enhanced Community Building: Spotify Clips facilitated the creation of a vibrant online community, where users could connect over shared musical interests, discover new artists, and participate in collaborative playlists.
Case Study: YouTube's Commitment to Accessibility
Challenge: YouTube, the global video-sharing platform, aimed to make its platform accessible to all users, regardless of their abilities.
Solution: YouTube implemented a comprehensive accessibility program, including features like closed captions, audio descriptions, and keyboard navigation, to ensure that its platform was accessible to users with disabilities.
Results:
Increased User Base: YouTube's commitment to accessibility expanded its user base, as it became more inclusive and accessible to a wider range of users.
Improved User Experience: The Accessibility Features enhanced the user experience for users with disabilities, allowing them to fully engage with the platform's content and features.
Enhanced Brand Reputation: YouTube's commitment to accessibility strengthened its brand reputation as a responsible and inclusive platform.
Case Study: LinkedIn's "Accessibility Features"
Objective
To ensure that the LinkedIn platform is accessible to all users, regardless of their abilities.
Implementation
LinkedIn has implemented a range of Accessibility Features, including screen reader compatibility, keyboard navigation, and high-contrast mode. These features make the platform more accessible to users with visual impairments, motor disabilities, and other disabilities.
Results
LinkedIn's Accessibility Features have made the platform more inclusive and accessible to a wider range of users. This has resulted in increased user engagement and satisfaction, as well as a more diverse and representative user base.
Key Takeaways
By prioritizing accessibility, LinkedIn has created a more inclusive platform that is accessible to all users, regardless of their abilities. This has resulted in a more diverse and engaged user base, contributing to the platform's overall success.
How platform user interface video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to platform user interface demonstration. 7.Brand Alignment Determining video alignment with brand message, identity, and platform user interface functionality. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product tour video examples 2024, n=9500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
