30 Brand Advertising Examples To Inspire Your Messaging

Brand Advertising Video Examples

1. Noonday Collection

Shared responsibility takes center stage in this compelling brand introductory video for Noonday Collection. A woman struggles to push a globe, symbolizing the weight of the world's problems, until other women join her, showcasing the power of collective action. This simple yet effective visual metaphor immediately resonates with viewers.

The globe transforms into a flourishing earth, representing the positive change fostered by the Noonday Collection community. By offering fair-trade artisan products, Noonday Collection empowers women both globally and within its own community, providing sustainable income and a sense of purpose. Join this inspiring movement and become part of something bigger.

2. CorVel

Healthcare professionals facing data overload will appreciate CorVel's innovative approach. The video's clean design and smooth animations clearly demonstrate the software's ability to streamline workflows, a key aspect of Brand Advertising.

Data visualization is presented effectively, highlighting the software's user-friendly interface and customizable dashboards. This results in better decision-making and improved patient care, showcasing the software's positive impact on the healthcare industry.

3. Superfluid

In today's fast-paced digital world, traditional payment systems struggle to keep up. Superfluid's video brilliantly captures this struggle, contrasting familiar online services with the clunky reality of outdated payment methods. The tipping shopping cart visual metaphor perfectly encapsulates the need for change.

Superfluid presents its solution: continuous, real-time money streams. Targeting Web3 developers, the video showcases a programmable platform for building innovative applications, highlighting its startup brand positioning within an ecosystem of over 600 applications. With funds immediately available and spendable, Superfluid unlocks new economic potential, paving the way for a future of seamless, interconnected cash flow.

4. CSL

CSL commemorates a century of life-saving innovation in a compelling two-minute animated video. Showcasing key milestones and scientific achievements, the video highlights CSL's global impact and commitment to patients with rare and serious diseases. The Animated Brand Identity shines through vibrant 2D motion graphics, effectively conveying complex information with clarity and conciseness.

From microscope animations to a rotating globe highlighting Australia, the video visually represents CSL's expansive reach across 30 countries. Subsidiaries CSL Behring and Seqirus are also featured, emphasizing the breadth of the company's portfolio. Targeting patients, healthcare professionals, and investors, the video concludes with a clear call to action, directing viewers to the CSL website for further exploration.

5. Boyd

Boyd's innovations have shaped industries for a century, and this Brand Animated Promo Teaser powerfully demonstrates their continued commitment to pushing technological boundaries. From the intricate design of an AI chip to the rugged construction of a Mars rover, the video showcases Boyd's expertise in diverse fields, including wearable technology and EV chassis development.

The fast-paced visuals, featuring engineers collaborating on advanced projects, effectively convey Boyd's role as a trusted partner for realizing next-generation visions. The video inspires confidence in Boyd's ability to deliver faster, lighter, smaller, safer, sustainable, and more efficient technologies, implicitly encouraging viewers to discover how Boyd can help them achieve their own innovative goals.

6. Mavenir

Mavenir's technological capabilities shine through in this dynamic 2D Branded Advertising Video. The video's seamless blend of 3D animation and live-action footage, particularly the military applications, is visually stunning and impactful. Data visualizations, such as the network maps, effectively communicate Mavenir's global reach and influence.

The strategic use of visual metaphors, like the Earth with network connections, is both memorable and insightful. The Trust the Future tagline perfectly encapsulates Mavenir's confident approach to innovation. The video's fast pace and clear messaging leave a lasting impression.

7. Cabot

From bustling intersections to tranquil labs, Cabot's tech brand introduction video evokes a sense of wonder, showcasing how advanced materials shape our world and pave the way for a sustainable future. The video seamlessly blends captivating visuals of everyday life with glimpses into cutting-edge technology, highlighting Cabot's innovative spirit. The hexagonal motif, a recurring visual element, reinforces the interconnectedness of their work.

Cabot's commitment to a sustainable future shines through vibrant imagery of wind farms, solar panels, and electric vehicle charging. The video demonstrates their dedication to customer collaboration and environmental responsibility, positioning Cabot as a leader in materials science. Inspired viewers are encouraged to visit Cabot's website to explore their innovative solutions for a brighter tomorrow.

8. Firebase

App developers seeking to scale their apps will appreciate Firebase's efficient approach. The video's dynamic visuals and clear explanations effectively communicate the platform's value proposition, making it a strong example of Video Branding for Business.

The use of visual metaphors, such as the global Earth shot, enhances understanding, while showcasing success stories builds trust. Firebase's tools are clearly presented, making the video informative and inspiring for its target audience.

9. Cisco

Envisioning a future where healthcare is less daunting and more connected, Cisco's Brand Launch Campaign Video inspires hope. The animation beautifully illustrates a network of care, emphasizing patient well-being and seamless collaboration among medical professionals. A clean aesthetic and smooth transitions effectively convey the message of secure, sustainable, and equitable healthcare for all.

Through simple 2D line art, the video depicts diverse patients and professionals interacting, with brief glimpses of data visualization on a UI screen. Visual metaphors, like the connecting lines and the heartbeat, reinforce the message of life and health. Cisco positions itself as the bridge to this brighter future, inviting viewers to join the journey with the call to action, Together, let's make it happen.

10. WalkMe

Captivating visuals propel this Brand Video Teaser forward, immediately grabbing attention. The clever use of animation, such as the pinky promise and cascading software windows, effectively communicates the promise of simplified technology; the rocket launch metaphor adds further impact.

WalkMe's message of user empowerment shines through the futuristic aesthetic and vibrant color palette. The video's dynamic visuals and implicit call to action leave a lasting impression, making it a highly effective marketing tool.

11. HORNE

HORNE's WISE FIRM video masterfully uses visual metaphorsa house built on rock, a compass pointing northto tell a compelling story in just over three minutes. This creative approach to business video branding effectively communicates the company's strong foundation, clear direction, and core values of faith, family, and client experience, resonating with potential clients and employees alike.

The parable of the wise and foolish men, brought to life through engaging 2D and 3D animation, adds a memorable layer to the narrative. HORNE's commitment to attracting top talent and fostering a positive work environment shines through, inspiring viewers to explore career opportunities and discover how they can contribute to HORNE's mission of positive impact.

12. Deloitte

Innovation sparks to life in Deloitte's compelling Branding Corporate Video, a vibrant journey from idea to impactful solution. Beginning with a lightbulb nestled within an eye, the animation dynamically unfolds, showcasing Deloitte's global presence and diverse services through a captivating tunnel of icons. The video resonates particularly with Irish businesses seeking innovative partners.

This visual narrative masterfully uses metaphors, like the eye representing the birth of an idea, to connect with its target audience. Deloitte's commitment to turning ideas into action is powerfully conveyed, subtly encouraging viewers to explore their services and discover how Deloitte can help them transform their vision into reality.

13. BDO

An invitation to achieve the impossible, BDO's Animated Branding Video ignites the imagination with a dynamic blend of live action and animation. From the intimate close-up of a woman's face to the vast expanse of the Northern Lights, the visuals evoke a powerful sense of aspiration and potential, showcasing a commitment to innovation and diversity.

BDO cultivates a culture of curiosity, collaboration, and kindness, symbolized by the striking image of smoke billowing from a baseball bat, representing propelling careers to new heights. The gymnast's backflip and the rowing team embody the spirit of support and collective achievement. This video leaves viewers feeling empowered to embrace their moment and strive for the unthinkable, a journey of transformation for both BDO and its clients.

14. Comarch

Comarch's latest video opens with a striking visual of a glowing orb, representing the world's growing energy needs, immediately capturing the attention of telecom companies concerned about sustainability. A digital tree and cityscape rise against a backdrop of a world map morphing into a globe, powerfully illustrating the increasing demand. This compelling story brand video uses sleek 3D animation and a modern aesthetic to underscore the urgency of the situation.

The video then seamlessly introduces Comarch's AI-powered solution for sustainable energy consumption, optimizing configurations and maximizing efficiency during peak and low demand periods. The solution promises significant cost savings without sacrificing service quality, effectively bridging the gap between technological advancement and environmental responsibility. The presenter holding the globe reinforces Comarch's commitment to a sustainable future for telecom.

15. COTI

Payment innovation is vividly portrayed in this Startup Brand Video. The animation's simplicity and clarity make complex concepts easily digestible. The video cleverly connects past trading methods with COTI's modern solution.

COTI's benefits are presented logically, highlighting its speed, low fees, and emphasis on trust. For businesses and consumers seeking reliable payment options, this video is a compelling introduction to a new era of financial transactions.

16. ManageEngine

Captivating visuals and a clever metaphor make ManageEngine's 42-second video a prime example of effective Video Brand Advertising. The piece uses vibrant colors, glassmorphism, and gradient effects to depict data's power and vulnerability, instantly resonating with individuals and businesses concerned about data security. A hot air balloon, symbolizing data's potential, takes center stage, emphasizing the need for robust backup solutions.

From a credit card swipe to a rising graph, the video seamlessly connects everyday data use with the potential for devastating loss. The balloon's sudden deflation underscores the message: data breaches can have irreparable consequences. This visual narrative implicitly encourages viewers to explore data protection strategies, ensuring continued growth and success.

17. Alation

Powerful visuals launch this Explainer Brand Video, celebrating Alation's ten-year journey. Athlete silhouettes and a stadium setting cleverly communicate market dominance, highlighting the company's numerous awards.

The video's clean design and vibrant colors create a lasting impression, effectively conveying Alation's leadership in data intelligence. This concise, impactful message leaves viewers wanting to learn more.

18. MCL

Celebrating decades of homemade tradition, this charming animated Branding Product Video playfully showcases MCLs journey with noodles. The visual narrative, with its hand-drawn warmth and earthy tones, takes viewers on a whimsical adventure, from the meticulous process of hand-pulling noodles to an amusing scene with a giant noodle ball soaring above the city, connecting to the idea of quality and volume.

The visual story unfolds showing a heartfelt glimpse of family enjoying meals, showcasing their offering beyond just noodles, building a strong brand experience, steeped in tradition and homemade values. It concludes by urging viewers to visit their website and social media channels to connect further, building an everlasting impression.

19. PerkinElmer

PerkinElmer's video masterfully blends past and present, showcasing a legacy of scientific innovation. Historic imagery seamlessly transitions to modern labs, highlighting the company's unwavering commitment to pushing boundaries. This captivating visual narrative underscores their dedication to accelerating scientific outcomes For the Better.

The video's strength lies in its emotional resonance, connecting viewers to PerkinElmer's purpose. Diverse faces and hands holding soil symbolize a commitment to people and the planet. As compelling Brand Awareness Video Content, it inspires scientists, researchers, and the public alike to embrace the transformative power of science. PerkinElmer's video leaves a lasting impression, igniting a sense of hope for a brighter future.

20. Litum

Location tracking solutions are powerfully visualized in this Animated Brand Introduction. The video's dynamic visuals and clear messaging effectively communicate Litum's value proposition to businesses seeking operational improvements.

This impactful presentation highlights the company's global presence and commitment to helping businesses thrive. The concise narrative and vibrant animation style leave a strong, positive impression, encouraging viewers to learn more.

21. Acuity Knowledge Partners

Witness the dynamic transformation of financial services unfold in Acuity Knowledge Partners' vibrant, minute-long video. Targeted at financial service companies seeking innovation, the video uses dynamic visualsintertwined circles, evolving market nodes, and disruptive linesto capture the industry's rapid shifts and rising customer expectations. A celebratory badge marks Acuity's 20 years of experience, establishing their expertise as a motion graphics brand.

Acuity's commitment to Do More With Less is visually reinforced throughout, showcasing their BEAT platform and tailored research, analytics, and data services. The video effectively communicates the need for innovation and transformation, ultimately encouraging viewers to explore Acuity's solutions further.

22. Process Street

Process Street's software video immediately grabs attention with its dynamic visuals. The clear, concise explanations of its features, along with a promo for Brand, effectively communicate its value proposition. The video's fast pace keeps viewers engaged.

Efficient workflow visualizations and seamless transitions highlight the software's ease of use. The video successfully demonstrates how Process Street simplifies complex tasks, making it a compelling marketing tool for busy professionals. Its impact is undeniable.

23. Excella

Visually stunning isometric animation immediately captivates. The vibrant color palette and fast pace perfectly reflect the dynamic nature of technology solutions. Each scene, from the exploding sphere to the drone delivery, is visually striking and memorable. The pinball machine scene effectively illustrates the multifaceted nature of Excellla's services, showcasing their problem-solving approach.

Excellla's message of progress and innovation is effectively conveyed through concise visuals and a clear narrative. This Brand Teaser Animated Video is a great example of how to communicate complex ideas simply and engagingly, within approximately 75 seconds.

24. Avast

Digital security's evolution is brilliantly visualized, starting with Earth and progressing to interconnected people, symbolizing online connectivity's growth. The clean, modern animation style effectively conveys Avast's dedication to online safety, using a rocket launch to represent innovation.

A hand holding a phone displaying You are protected resonates deeply, a powerful message within this examples of brand advertising. The video, lasting 1 minute 24 seconds, effectively communicates Avast's commitment to a secure digital future for all.

25. World Microbe Forum

Intriguing visuals immediately draw you in; the fast-paced animation showcases global collaboration among scientists, effectively conveying the World Microbe Forum's international scope. The vibrant color palette and dynamic transitions maintain viewer engagement throughout.

This Branding Video Product successfully highlights the forum's key features: 500+ sessions, networking opportunities, and a focus on addressing global challenges. The clear call to action, including website and dates, makes it easy for viewers to learn more and participate.

26. Dana

Intricate product details are showcased with captivating clarity. The video's visual storytelling, using a combination of close-ups and 360° views, is exceptionally effective. This approach makes the product's features easily understandable, resulting in an Effective Branded Video.

Dana's use of color, specifically red, cleverly aligns with the inspiration source's branding, creating a cohesive and memorable presentation. This brilliant strategy enhances brand recognition and product appeal.

27. Bloom Energy

Clean energy solutions are powerfully presented in Bloom Energy's video. The visuals are engaging, simplifying complex technology for a wider audience, making the benefits clear and understandable.

The Brand Launch Animation is a standout element, instantly captivating viewers. This, coupled with the straightforward explanation of the technology's advantages, results in a highly persuasive marketing video.

28. Ayyeka

Impressive visuals instantly grab attention, showcasing the product's capabilities within a relatable setting. The video's concise demonstration, without lengthy explanations, powerfully communicates the product's key benefit. This Brand Messaging Video is a prime example of effective, subtle product promotion.

The seamless integration of product placement within a realistic scenario creates a lasting impression. Viewers easily connect with the experience, imagining themselves using the product. The video's impact lies in its authentic and engaging storytelling.

29. CUNA

Captivating visuals define CUNA's video. The striking use of red, mirroring a well-known brand association, creates a powerful visual identity. This bold choice enhances viewer engagement and recall.

The video masterfully combines close-up shots showcasing intricate details with smooth 360° rotations, offering a complete product presentation. This dynamic approach, a perfect Brand Teaser, makes for a truly memorable viewing experience.

What single idea should viewers remember?

So, we have seen how powerful video marketing is, but what is the single most important thing to remember from all these examples of brand advertising? It is not just about the visuals, it is about the connection they create.

We are not just talking about making pretty videos, we are talking about crafting experiences. What truly makes a video stick? It is when it touches a nerve, when it makes us feel something. It is when the message is crystal clear, not lost in the noise. It is when the brand's personality shines through, making us feel like we know them.

• Emotional resonance is key, think about how the video makes you feel.
• clear messaging ensures viewers understand the core idea without confusion.
• brand identity should be woven into the video, reinforcing values.
• A strong call to action guides viewers to take the next step.

Ultimately, the best brand advertising videos are not just about selling, they are about building relationships. They are about leaving a lasting impression, making viewers feel connected to the brand.

What action do you want viewers to take?

We've seen how powerful a brand advertising video can be, now let's talk about turning that connection into action. It's not enough to just make people feel something; we need to guide them towards the next step. After that amazing brand introductory video, what's next?

• Visit our website, explore more about us, and discover the full story.
• Purchase a product, experience what we offer, and see the difference.
• Follow us on social media, join our community, and become part of the conversation.
• Engage with our content, share your thoughts, and let us know what you think.

Building on these examples of brand advertising, let's see how to turn viewers into loyal fans. Dive deeper into our brand content and discover more. That powerful brand advertising video, it should lead to action. Share your contact information, let's connect. Register for our event, learn with us. Download our app, access us anywhere. Sign up for a free trial, try us risk-free. Share this video, spread the word. Use our hashtag, be part of the conversation. Leave a review, tell us what you think. Join our community, find your people. Learn more about our brand, understand our values. Participate in our contest, have some fun.

Ultimately, these actions are about building a lasting relationship with your audience. They are about transforming a fleeting moment of connection into a long-term journey with your brand.

How long should your video be for maximum impact?

We know that brand advertising videos are powerful tools for connection, but how long should your video be to truly make an impact? It's not just about creating something visually appealing, it's about respecting your viewers time and keeping them engaged. Finding that sweet spot is key.

• Think of a brand teaser like a movie trailer – it's meant to give a quick glimpse and leave you wanting more. Keep it short and sweet.
• Social media videos need to be punchy, quick, and engaging. Viewers are scrolling fast, so grab their attention immediately.
• A corporate video, for example, might need more time to cover company history or values, but even then, focus is key.
• When it comes to a brand advertising video, consider your campaign goals. Is it a quick awareness push or a deeper dive into your product?

Platform matters too. What works on one platform might not work on another. Mobile viewing habits also influence how long your video should be. Always keep your key message concise and clear. Track your engagement metrics, see where viewers drop off, and adjust accordingly.

Ultimately, the ideal length of your video depends on your specific goals and audience. By understanding these factors, you can create videos that not only connect with your audience but also drive action.

Where will your video perform best?

So, we've seen how video connects, but where does your video truly shine? Choosing the right platform is like picking the perfect stage for your performance. It's not just about uploading anywhere, it's about maximizing impact. Think of it this way, a powerful promotional video on Instagram might get lost on LinkedIn, while a detailed company video would be perfect on your website.

• Want to grab attention fast? Instagram's visual focus is ideal for a quick, eye-catching promotional video.
• Have a story to tell? Your website is the perfect home for a longer company video that really dives into your brand.
• Need to clarify your offering? An explainer video on your landing page can work wonders, guiding potential customers.
• If you're a startup brand video, think about using a mix of platforms to reach a wider audience and build brand awareness.

Ultimately, the best platform depends on your video's purpose and your audience. By carefully considering these factors, you can ensure your video not only connects but also drives the results you're looking for.

What narrative structure will best engage viewers?

We've seen how crucial connection is, now let's explore how to build narratives that truly captivate. Think of it like this, a powerful story is the backbone of any great marketing video. It's not just about showing, it's about making viewers feel.

What kind of story will best resonate? Let's consider a few options. Imagine starting with a problem, a challenge your audience faces daily. This immediately grabs their attention. Or perhaps, introduce a relatable character, someone they can see themselves in. This creates an instant connection. For a business video, consider using a hero's journey, taking viewers through a transformation. This is a powerful way to showcase the impact of your brand.

• Employ a before-and-after structure, visually demonstrating the value you offer.
• Create a sense of mystery, sparking curiosity and keeping viewers engaged.
• Incorporate humor, making your message more memorable and shareable.
• Use storytelling, weaving a narrative that resonates with your audience.

For a Startup Brand Positioning video, remember to focus on a single key message, avoiding confusion. If you're creating a commercial video, use visuals to enhance the narrative, making it more engaging. Ultimately, the right narrative structure can transform a simple video into a powerful tool for connection.

How can you evoke emotion through your video?

We've seen how video can connect, but how do we make it truly move people? It's about tapping into emotions, crafting experiences that stick. When crafting your next advertising video, consider the power of feelings.

How do we do this? Think about how a product video can showcase not just features, but also the emotional benefits. An image video, for example, can evoke feelings through powerful visuals.

• Relatable characters can foster empathy, making viewers feel like they are part of the story.
• Genuine human stories build trust, creating a deeper connection with your brand.
• Evocative music and color psychology set the mood, influencing how viewers feel.
• Vulnerability creates authenticity, making your brand relatable and approachable.

To create an effective branded video, remember that emotional resonance is key. It's about creating a video that not only informs but also touches the heart, leaving a lasting impression.

How does your brand's character shine through?

We've seen how videos connect, but how do we make your brand's personality truly pop? It's about crafting a video that feels uniquely yours, letting your brand's character shine through. Think of it as a chance to show, not just tell, what makes you different. Imagine your *Animated Brand Introduction* as a first handshake, a chance to show your brand's energy and style.

• Let your brand values leap off the screen, showing what you stand for.
• Use consistent visuals, creating a recognizable brand identity.
• Infuse your unique tone of voice, building trust and connection.
• Showcase your brand's story, not just its history, but its heart.

Your *Branding Product Video* isn't just about features; it's about showing how your product embodies your brand's values. A *Branding Corporate Video* is your chance to share your story, not just your company's history, but your brand's heart. Think of your *Story Brand Video* as a chance to connect with your audience on a personal level, making them feel like they know you.

Ultimately, it's about creating a video that leaves a lasting impression of your brand's character, making viewers feel like they've truly met you.

What data will measure video success?

So, we've seen how powerful video can be, but how do we know if our efforts are truly paying off? It's not enough to just create a video; we need to understand if it's resonating and driving results. Let's explore some key metrics that can help us measure our video's success.

Think of a *Brand Video Teaser*, it's like a movie trailer, you need to know if it created enough buzz, so tracking view counts is important. If you are launching a *Tech Brand Introduction* video, then the website traffic after the video launch is a crucial metric to measure. For a *Motion Graphics Brand*, the social shares can indicate how much your video is being appreciated. When creating an *Animated Branding Video*, you need to see if it is creating the right sentiment, hence sentiment analysis is important.

• Watch time is a great indicator of engagement, it shows how long people are actually watching.
• Completion rate tells us how many viewers made it to the end, which is a great sign of interest.
• Click-through rate is important, it shows how many viewers took the next step.
• Conversion rate helps us understand if the video is actually driving business results.

By tracking these metrics, we can gain valuable insights into our video's performance and make data-driven decisions to improve our future videos.

How can visuals enhance your brand's story?

We've seen how video connects, now let's explore how visuals can truly make your brand's story unforgettable. It's not just about making things look pretty, it's about crafting a visual language that resonates with your audience. Think about how your Business Video Branding can be elevated with the right visuals, making it more than just an informative piece.

• Color palettes can set the mood, think about how a specific color can evoke feelings of trust or excitement.
• Typography can showcase your brand's personality, a playful font for a fun brand, or a classic font for a serious one.
• Motion graphics can add dynamism, turning a simple video into a captivating experience.
• Imagery can create a sense of place, making your audience feel like they are part of the story.

Imagine the excitement a brand launch animation can create, or consider how an Explainer Brand Video can simplify complex ideas. For Video Brand Advertising, visuals need to be compelling, capturing attention and leaving a lasting impression. By using visuals strategically, we can transform our brand's story into something truly memorable.

Ultimately, it's about using visuals to tell your story in a way that connects with your audience on an emotional level, making them feel something and remember your brand.

How will you get your video seen by the right people?

We've poured our hearts into crafting a video that connects, now let's talk about getting it seen by the right eyes. It's not enough to create something amazing, we need to ensure it reaches the people who will truly resonate with our message. Think of it like this, our video is a story, and we need to find the perfect audience to share it with.

• First, let's understand where our audience hangs out online. Are they on Instagram, LinkedIn, or perhaps a niche forum? This will guide our platform choices.
• Next, let's tailor our video for each platform. A short, punchy Promo for Brand works wonders on social media, while a more detailed brand messaging video might be better suited for our website.
• We can also think about partnering with influencers, who can help us reach a wider audience. If we've created an Animated Brand Identity video, we need to think about where our target audience will best see it.

We can use targeted ads on social media, embed our videos on our website, and even use email marketing to share our message. For our Branding Video Product, we need to think about how we can get it in front of potential customers. It's about making sure our video is not just seen, but seen by the people who will connect with it.

By strategically distributing our video, we're not just increasing views, we're building relationships and creating a lasting impact.