30 Brand Messaging Video Scripts To Boost Audience Engagement

Picture this a killer product launch, but zero buzz. A familiar sting, right? Like shouting into a void. But here's the secret sauce your message needs video. It's not just a trend, it's where eyeballs live, and in the digital age, attention is currency. Don't put all your eggs in one basket, diversify your content strategy. Just how powerful is video? Let's dive into the numbers.

• Video streaming will make up 91% of global internet traffic by 2024.
• 83% of interviewed marketers were satisfied with the ROI of video marketing.
• 88% of B2B buyers say they spend time watching video content to learn about products or services in the past 3 months.

These stats paint a clear picture: video is not just a trend, it's the language of the modern consumer. Brand messaging videos, when done right, can bridge the gap between your amazing product and a captivated audience. Let's dive in and explore 30 Powerful Brand Messaging Video examples to unlock actionable strategies for boosting engagement and conversions.

1. Avast Simple Brand Messaging Video - Build brand awareness subtly

Avast's Brand Messaging Video beautifully portrays the evolution of the digital world, highlighting the importance of online safety and freedom. Through simple yet compelling 2D animation, the video captures Avast's commitment to protecting digital citizens. The visuals are impactful, showcasing the growth of digital connections and the diverse ways people use the internet.

The rocket launch is a powerful visual metaphor, symbolizing Avast's role in propelling the digital world forward. With its uplifting music and clear messaging, this video is a shining example of how to effectively communicate brand values and inspire trust in a security-focused product.

2. Sanofi Creative Brand Video

If you or someone you know has ever experienced the frustration of a long and uncertain medical journey, this Brand Messaging Video from Sanofi Genzyme will resonate. It masterfully uses minimalist animation to illustrate the challenges of diagnosing and treating rare diseases, beginning with the all-too-familiar act of searching symptoms online.

The video powerfully conveys the emotional toll of inconclusive tests, escalating medical visits, and, finally, the stark reality of limited treatment options. The video ends by connecting to a larger picture of the vast number of people affected by rare diseases and Sanofi Genzyme’s commitment to research and transformative therapies.

3. Comarch 3D Brand Vision Video

As our interconnected world grows, sustainable energy is essential for future development. Comarch tackles this challenge head-on with a visually stunning Brand Messaging Video showcasing its AI-powered solution. The animation skillfully presents the complex process of network optimization, seamlessly transitioning from abstract concepts to concrete benefits.

The glowing cube, orbiting circles, and isometric data blocks create a captivating visualization of the technology at work. The voiceover concisely explains the solution's impact, emphasizing cost savings and improved service quality. Comarch positions itself as a leader in sustainable telecom solutions, empowering businesses to shrink their ecological footprint without compromising performance.

4. NFCForum Minimal Brand Messaging Video - Build awareness subtly

In this Brand Messaging Video, NFC Forum effortlessly encapsulates the transformative potential of NFC technology. It uses a refreshing, minimalistic style paired with subtle animations to paint a picture of a future where a single tap unlocks countless possibilities. The video's pacing keeps the viewer hooked, with every scene offering a new insight into NFC’s versatility, from verifying authenticity to streamlining daily commutes and managing health information.

The choice of a light, electronic soundtrack reinforces the feeling of ease and modernity that permeates the video. By showcasing the breadth and depth of NFC's application, the video effectively persuades its audience that this isn't just a trend – it's the future of seamless interaction.

5. PerkinElmer Visual Brand Messaging Video - Showcase Brand Legacy Authentically

PerkinElmer’s Brand Messaging Video masterfully weaves historical narrative with modern-day innovation. Through a compelling montage of archival footage and vibrant lab scenes, they showcase a legacy of scientific discovery spanning over 85 years. This journey evokes a deep sense of purpose, emphasizing the company's dedication to pushing the boundaries of scientific understanding.

The video's true strength lies in its message of commitment—to their people, their customers, and the planet. PerkinElmer goes beyond the simple showcase of scientific prowess, focusing instead on the positive impact of their work on the world. It's a beautifully crafted narrative that inspires, leaving the viewer with a genuine appreciation for the power of science to create a better future.

6. Deloitte Animated Brand Messaging Video

This video is a powerful example of how self-driving cars are changing the way we travel. It's not just about cars, it's about a whole new ecosystem of personal mobility that will impact many industries.

Video Design - The video uses a clean, modern design to illustrate this new ecosystem. The minimalist, flat design style, with its vibrant color palette, makes it easy to understand the complex ideas being presented. Simple, geometric shapes for buildings and vehicles emphasize the futuristic and technologically advanced nature of the emerging environment.

This Brand Messaging Video Example successfully conveys the transformative potential of this new era of personal mobility. The design choices effectively highlight the key message, making it an engaging and informative video.

7. Acuity Creative Brand Messaging Video

Acuity empowers clients to achieve more with less. This video is designed to introduce the brand's value proposition.

Video Design - The video employs a clean and minimalistic design style, characterized by thin white lines on a bright blue background. The use of color gradients adds depth to the simple graphics. Acuity's logo is a combination of an infinity symbol and a pin. The infinity symbol reflects their commitment to quality and innovation, while the pin highlights their ability to empower organizations. The video effectively conveys the company's message using a simple and dynamic Brand Messaging Video.

The video visual style reinforces the key elements of the brand's message. The sleek lines, vibrant colors, and animated graphics contribute to a sense of dynamism and progress. The use of minimal text and simple icons keeps the focus on the core message. The overall tone of the video is confident, optimistic and forward-looking, which aligns with Acuity's brand promise of providing solutions that enable growth.

8. Printify 2D Brand Messaging Video

Printify introduces new product lines for skincare, supplements, and coffee. The video is designed to draw in customers by highlighting the lucrative potential of these markets.

Video Design - This Brand Messaging Video uses a simple, visually appealing design that's easy to digest. The graphics are clean and modern, and the video uses a bright color palette with contrasting backgrounds. The video uses a variety of animation techniques, including sliding, rotating, and zooming. This dynamic movement draws the eye and keeps viewers engaged.

The video uses a vibrant, energetic tone to quickly communicate the potential benefits of Printify's new product lines. By emphasizing customization and ease of use, the video emphasizes how sellers can quickly establish their own brands and start selling within Printify's marketplace. The video's overall style evokes a sense of professionalism, trust, and opportunity, which is appealing to its target market of entrepreneurs who are looking to get into the profitable world of skincare, supplements, and coffee.

9. MEDHOST 3D Brand Messaging Video

MEDHOST is a company that provides support to healthcare facilities across the country. The video is designed to showcase how MEDHOST helps these healthcare workers, who are superheroes for the work they do, by giving them the right support they need to save the day.

Video Design - This is a Brand Messaging Video that utilizes the 3D animation style to highlight the benefits of MEDHOST's services to hospitals. The visual design is clean, simple and vibrant, allowing the story of the video to be the central focus, while using bright colors to draw attention to the various aspects of the healthcare industry and how MEDHOST is supporting them. The video utilizes a simplistic, cartoon-like design, with bold colors and simple animations, making it engaging for viewers and able to communicate the complex idea of hospital support in a clear manner.

The visual style of the video helps to communicate the message that MEDHOST is there to support healthcare professionals. The use of 3D animation and vibrant colors makes the video playful and engaging, communicating a sense of optimism and reassurance. The story of the video, which features a superhero who saves a cat from a burning building, is a clear metaphor for the work of healthcare professionals and how MEDHOST can support them in their efforts. The tone of the video is confident and optimistic, with an underlying message of hope and encouragement.

10. Capital One

Capital One provides a range of financial services, and this video is designed to promote their debit card. The video highlights the convenience and security of using a Capital One debit card over cash.

Video Design - This Brand Messaging Video features a cartoon aesthetic that uses bold colors and minimalist graphics to simplify and visualize the message. The video uses a series of contrasting imagery, including scenes of a cash-only town and its more modern counterpart. The visual elements help communicate the ease of using a debit card in everyday transactions, such as shopping, gas, and dining.

The cartoon visuals and simple animation style create a fun and engaging tone that speaks to the average consumer. The video fast-paced cuts and upbeat music further drive this message home by conveying the ease of using a Capital One debit card. The video's overall design is simple and easy to understand, making it relatable and impactful, while also clearly communicating the value proposition of the debit card to potential customers.

11. COTI

COTI, Currency of the Internet, is a payment transaction network powered by a native digital currency. This video is designed to introduce the product and showcase COTI's ability to modernize traditional payments.

Video Design - The video design reflects the core aspects of the product. The use of flat, geometric shapes in bright, vibrant colors creates a visual style that is both modern and approachable. This style, combined with the use of simple, bold text, reinforces the brand messaging, which focuses on trust and security. This makes this a strong Brand Messaging Video.

The video's animation style effectively conveys the message of transforming traditional banking and payments into a faster, easier, and more secure system. Each frame of animation focuses on the key narrative points, while the use of simple transitions between the animated scenes keeps the viewer engaged. This, along with the dynamic and energetic tone of the video, creates a feeling of progress and excitement about the future of digital payments.

12. Litum 2D Animated Brand Video

Litum is a real-time location tracking solution company that helps businesses thrive. The video is designed to introduce the brand and its mission to transform the future of business.

Video Design -
Litum uses bright , bold graphics and a dynamic animation style for their Brand Messaging Video. The video utilizes a cartoon-like design style that includes animated planet-like illustrations, a futuristic-style rocket, and emoticons.

Litum's video successfully conveys the brand's value proposition and its desire to help businesses achieve new heights. The animation style creates a positive, optimistic, and exciting tone for the viewer. The combination of bright colors and animated illustrations effectively communicates the company's goal to help businesses achieve new milestones. The video's design is memorable and impactful, which is essential for a Brand Messaging Video.

13. Justice

Justice is an organization that works to report on justice issues, provide resources and information, and contribute to reconciliation and peacebuilding. This video is designed to illustrate the importance of information and knowledge in the process of healing from conflict.

Video Design - The video uses a stark, minimalist design with black and white graphics and a muted color palette, which emphasizes the serious nature of the subject matter. This makes it a good Brand Messaging Animation Video because it highlights the gravity of the issue being discussed. Simple animations of people pulling on a rope in a tug-of-war, followed by their collapse, visually portray the destructive nature of conflict. The question mark that appears at the end leaves the viewer pondering how societies can overcome past injustices and rebuild.

The choice of minimalist design and the evocative animations successfully communicate the complex and challenging topic of reconciliation. The use of a muted color palette and the lack of bright colors or elaborate animation creates a somber tone. The simple visuals leave the viewer with space to reflect on the message, focusing on the underlying narrative: how information and knowledge can be vital for understanding conflict and moving forward.

14. LGIM

LGIM is a marketing automation solution designed to help marketers overcome the challenges of personalization and deliver relevant messages. The video is designed to demonstrate the solution's capabilities and showcase its benefits.

Video Design - The video uses clean and simple animation with a focus on lines and circles. The use of a minimalist style makes the visual elements visually engaging and allows the audience to focus on the message. The video employs bright and colorful graphics, creating a professional and modern look. The video is a good example of a Brand Messaging Video because it effectively uses design and visual elements to communicate the company's brand messaging and its value proposition.

The visual style effectively communicates the objective of the video. The use of lines and circles to represent the flow of data creates a sense of interconnectedness and highlights the importance of data in marketing automation. The video's tone is informative, professional, and engaging. The overall approach is to present a simple solution to a complex problem.

15. FinGo

FinGo is a technology company that strives to create a secure world where people can access everything with their fingertips. The video is designed to introduce FinGo and highlight its potential to revolutionize identity authentication.

Brand Video Messaging - This video is an innovative and concise overview of FinGo. It utilizes simple and clean graphics. The color palette of deep red and navy blue sets the tone, which is sophisticated, modern, and approachable. The simple animation with bold text brings the message to life. The video is visually appealing and effective at communicating the product's key features and benefits.

Video Design - The graphic design and animation style help establish the video tone, which emphasizes efficiency and convenience. The video objective is to showcase how FinGo is a user-friendly, secure, and seamless solution for various everyday activities. The vibrant illustrations of people using FinGo convey that it is accessible to everyone, whether it be for payments, age verification, or accessing buildings and transport services. The video effectively achieves this goal by illustrating how FinGo simplifies processes and streamlines everyday tasks for individuals and businesses.

16. WalkMe

Imagine a digital world where navigating software, websites, and apps is a constant struggle. Overlapping browser windows, confusing interfaces, and endless clicks create a sense of chaos. This is the reality for many users, but it doesn't have to be.

Video Design - The video starts with a visually dynamic sequence, showing numerous browser windows overlapping, creating a sense of chaos, depicting the struggle of navigating a digital world. This is immediately followed by a clean and minimalist design, emphasizing the promise of a solution. The video's theme of effortless navigation and success is further emphasized by the use of a rocket launching, representing a seamless transition from the complexities of the digital landscape to a simplified user experience. The use of simple shapes, clean lines, and vibrant colors creates a visually appealing and modern Brand Messaging Animation Video.

This video is a powerful example of how animation can be used to tell a brand story. The initial depiction of chaos and confusion sets the scene, prompting the viewer to empathize with the challenges of using complex software, websites, or apps. This feeling of unease is then quickly resolved with the introduction of the platform, represented through a sleek and streamlined design. The rocket launch symbolizes a rapid and positive transformation, a journey towards a more efficient and productive digital life. The video's overall tone is optimistic and empowering, conveying a message of simplified solutions and potential for success in the digital race.

17. BDO

This video design is a fantastic example of using graphics and imagery to showcase the different industries that the company works with. It features a blend of animation, still imagery, and motion graphics, all styled with a sleek, minimalist design. The color palette of red, white, and grey creates a contemporary and professional feel, while the font used is clean and easy to read.

Brand Messaging Video Design - The visual style of the video effectively communicates the objective, which is to show the breadth and depth of the company's service offerings. The video uses a fast-paced editing style to convey the dynamism and agility of the company, and the tone is professional and confident.

The use of bold, clear text, and engaging visuals helps to highlight the key takeaways of the video and draw viewers' attention to the various services that the company provides. This video design is a great example of how to use visuals to tell a story and communicate a brand message effectively.

18. EQT

EQT is a private equity firm that invests in and develops companies in various industries. This video is designed to provide high-level information about EQT to potential employees, portfolio companies, and other business partners.

Video Design - This video utilizes a minimalist design style with clean lines and bold colors. Each scene focuses on a single, simple graphic depicting an industry that EQT invests in, such as agriculture, construction, fishing, or mining. The graphics are well-designed and effectively convey the message of EQT's involvement in a wide range of industries. The use of graphic animations in a minimalist style makes this a good Brand Messaging Video for Product Launch, as the video focuses on the narrative, without distracting the viewer with elaborate visual elements.

The visual style of the video clearly communicates EQT's focus on investing in essential industries, such as agriculture, construction, and energy. The simple, clean graphics and animations create a sense of professionalism and trustworthiness. The video has an upbeat tone and an energetic rhythm, which effectively communicates the message of EQT's passion for its work and the positive impact it strives to achieve in the world.

19. Quantiphi

Quantiphi is a group of problem solvers passionate about solving complex business problems. This video is designed to show the company's ability to adapt and transform.

Video Design - This Brand Messaging Animation Video uses a simplistic approach, with graphic elements resembling an abstract cityscape composed of cubes. The video has a minimalistic style, focusing on the cube animation and a vibrant color palette of green, blue, and white.

The graphics are smooth and visually appealing, with a sense of depth, emphasizing the company's ability to build solutions. The video's visual style effectively communicates the company's objective of solving complex problems, using a combination of animation and graphics that create an abstract and modern tone. The video's use of a dark background with vibrant, glowing graphic elements conveys the idea of a powerful and innovative solution provider that can help companies adapt and thrive in a dynamic world. The video's simple, clean design emphasizes the key message of the video: solving what matters.

20. CorVel

CorVel is a company that develops groundbreaking technology to streamline risk management for their partners. The video is designed to showcase their commitment to innovation and the positive impact it has on their business and their partners.

Video Design - The video uses a minimalist, yet modern design style, with bold geometric shapes and vibrant blue gradients. The graphics are simple and clean, focusing on visual metaphors that represent technology and growth. The overall style of the video makes this a good Brand Messaging Video, as it effectively conveys their core values in a concise and engaging manner.

The use of geometric shapes, particularly hexagons and circles, along with simple animations, represents the interconnectedness of their ecosystem. The blue color scheme reflects the company's brand identity and evokes a sense of trust, reliability, and innovation. The overall tone is positive, optimistic, and forward-looking, reflecting their commitment to creating a better future for their partners. The video successfully communicates CorVel's dedication to innovation through its visual design and narrative, which emphasizes their technology-driven claims solutions.

21. Mavenir

Mavenir is building the future of networks, pioneering advanced technology focused on the vision of a single, software-based automated network that runs on any cloud. The video showcases the company's global reach and expertise in the field.

Video Design - The video leverages a combination of high-quality animation and bold typography, creating a modern and dynamic atmosphere. The futuristic style effectively captures the company's commitment to cutting-edge technology.

Video Animation for Brand Messaging - The video's fast-paced editing adds to the sense of urgency and innovation, highlighting the transformative nature of the company's solutions. This powerful visual narrative successfully communicates the company's capabilities and vision.

22. National Grid ESO

This video is a powerful example of a Brand Messaging Animation Video. It effectively communicates the company's message about the digital transformation of the automotive industry. The animation style is modern and engaging, which helps to capture the attention of the viewer.

Video Design - The video uses simple geometric shapes and flat colors, creating a clean and professional look that reflects the company's brand identity. The video's narrative explains how the company's technology is helping to transform the automotive industry, and the visuals bring this message to life.

The video has a positive tone that reflects the company's commitment to innovation and progress. This video is a great example of how animation can be used to create a compelling and informative brand story.

23. FSGImpact

FSGImpact helps solve complex problems. This video demonstrates how collective impact works and why it's an effective approach to social change.

Video Design - This video uses a clean, minimalist style with flat, simple graphics, making it visually appealing and easy to understand. This style makes the video engaging and informative, reflecting Brand Messaging Animation Video. It highlights the core principles of collective impact through a series of illustrative metaphors.

The video effectively communicates the objective of collective impact. The visual design and animation guide the viewer through the narrative, conveying the complexity of problems and the strength of collective action. A positive and encouraging tone is maintained throughout the video, creating a sense of optimism and possibility for social change.

24. Excella

Excella helps clients prepare for tomorrow by harnessing the power of technology. The video communicates how technology is evolving rapidly.

Video Design - The video uses a clean and simple design, featuring bright colors and isometric graphics. This style makes the video visually engaging and helps it stand out. Minimalist graphics, clean lines, and modern color palettes create a clean and professional look, reinforcing the company's branding.

The design effectively communicates the objective of the video. The rapid pace of the visual elements matches the fast pace of technology and the rapid evolution of the industry. The video uses a positive and confident tone to emphasize the message that the company can help organizations navigate the ever-changing landscape of technology. The design reflects this message by using bright colors, optimistic visual elements, and a visually driven narrative. Brand Messaging Video Production is a great way to communicate this message.

25. Boyd

Boyd focuses on manufacturing medical wearables and other solutions. This video is designed to show the capabilities and expertise of Boyd in providing medical adhesives, transdermal patches, skin-safe adhesives, and medical dressings.

Brand Messaging Animation Video - This video uses simple yet effective animation, showing a series of products with a clean white background. The video primarily uses 3D model animations that are sleek and visually appealing, engaging with fast-paced cuts that help showcase the variety of products.

Boyd leverages its streamlined manufacturing expertise and partners with material suppliers, helping customers with their products from product inception to launch. The video demonstrates the process of how Boyd collaborates with product engineers to bring designs to life and effectively communicate Boyd's capabilities through a simple, clear, and informative style. The video uses a calming tone and a consistent visual style with clean white backgrounds and 3D model animations to appeal to medical professionals, scientists, and other healthcare professionals. The video effectively highlights Boyd's expertise and capabilities in the field of medical wearables and other solutions, inviting viewers to explore more.

26. MSD Careers

MSD Careers is a pharmaceutical company that develops potentially life-saving medicines and vaccines. This video is designed to highlight the importance of the Marketing team in finding new business and growth opportunities.

Video Design - The video design features simple graphic illustrations, bright colors, and clear, concise messaging. The animation style is similar to a Brand Messaging Animation Video, and is very effective in communicating the company's mission and values.

The animated style and visual elements highlight the global reach and collaborative nature of the work. The video also emphasizes the company's focus on patients and their needs. The use of visuals and animation creates a light and engaging tone, which helps to communicate the company's mission and values to potential employees. The overall style is clean, modern, and approachable, reflecting the company's commitment to innovation and patient-centricity.

27. Infineon

Infineon is a world leader in semiconductor solutions. The project, a collaborative effort with other leading companies, aims to revolutionize automotive design.

Video Design - The video design is simple, but effective. The visual style utilizes flat colors and a minimalist design, focusing on the key messages, not elaborate graphics or animations. The graphics are clear and easy to understand. The combination of a simple map of Europe and the key stakeholders in AutoDrive is a very straightforward way to illustrate the scope and ambition of the project.

The simple graphics and illustrations help to convey the complex concepts surrounding automotive technology. The video uses a calm and engaging tone, with the focus on the collaborative approach of the project. This tone is reflected in the visual style, creating a sense of optimism and progress. The video style effectively communicates the objectives and goals of the project, while showcasing Infineon's expertise and leadership in the automotive semiconductor space.

28. Tyson

Tyson is committed to protecting water resources and the communities that rely on them. The video explains the company's approach to water stewardship, and how the company is setting contextual water targets at its facilities.

Video Design - The video is a great example of a Brand Messaging Animation Video. It uses a simple, clean design with clear graphics. The animation is engaging, and minimal text is used. The graphics and text are aligned with the company's brand colors, blue and yellow, and the animation is simple and clean.

The video design helps communicate the company's commitment to water stewardship. The animation of the farms and the map of the US helps visualize the scope of the company's work. The clean and simple design helps to engage the viewer and convey the message clearly.

29. MCL

This Brand Messaging Animation Video uses a simple, vibrant style to depict the brand's story and its connection to fresh ingredients. Animated characters with rounded features, bold colors, and a playful touch illustrate the journey of the noodle ball.

Video Design - The graphic style, using warm colors and a cartoonish approach, sets the tone of a welcoming and family-friendly environment. The video emphasizes the fresh, home-made quality of the food by focusing on a giant noodle ball, which is made from thousands of fresh noodles.

The animation uses whimsical and exaggerated movements, emphasizing the playful and friendly atmosphere. The animation style perfectly complements the brand's messaging, showcasing its dedication to fresh, home-made food. This playful approach is further amplified by the use of dynamic camera movements, creating a sense of excitement and adventure, capturing the essence of a warm and inviting dining experience.

30. Calendly

Calendly is a scheduling solution that helps individuals and businesses easily find time to meet. This video is designed to introduce the redesigned brand and its updated features.

Brand Messaging Animation Video - This is a clean and minimalist design, with simple, modern graphics, bold colors, and strong fonts. The video is fast-paced and engaging, using animations to illustrate the features and benefits of the platform.

The video design successfully communicates the objective by using a combination of colorful graphics and simple text. The clean and modern design complements the innovative features and benefits of the platform. The upbeat tone of the video reflects the ease and simplicity of the new platform. The video engages the viewer with its fast-paced, animated style. This design conveys the modern, sophisticated nature of the platform.

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How to plan and optimize Brand Messaging Videos?

Visual Storytelling: "Imagination is the only weapon in the war against reality." - Lewis Carroll. Advids leverages the power of visuals. For a healthcare client, we used metaphorical imagery and animation to explain complex medical procedures in a brand messaging video, resulting in a 15% rise in patient inquiries.

Actionable: Use visuals to simplify complex information and enhance engagement.

Authenticity in Messaging: "Good design is obvious. Great design is transparent." - Joe Sparano. Advids prioritizes authenticity. For a non-profit client, we showcased real stories of impact in their brand messaging video, boosting donations by 25%.

Actionable: Build trust by showcasing genuine stories and transparent messaging.

Data-Driven Creativity: "Risk comes from not knowing what you're doing." - Warren Buffett. Advids believes in informed decisions. For an e-commerce client, we analyzed customer data to tailor the messaging and visuals of their brand messaging video, resulting in a 12% increase in sales conversions.

Actionable: Use data to inform creative decisions and optimize messaging effectiveness.

Targeted Communication: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids understands the importance of targeted messaging. For a B2B client, we created separate brand messaging videos tailored to different buyer personas, leading to a 18% improvement in lead qualification rates.

Actionable: Tailor messaging to specific audience segments for maximum impact.

Iterative Improvement: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids embraces continuous improvement. For a food and beverage client, we A/B tested different versions of their brand messaging video, optimizing for click-through rates and ultimately achieving a 22% increase in website traffic.

Actionable: Continuously test and refine messaging for optimal performance.

Why Advids for Brand Messaging Video?

At Advids, we create high-quality, original Brand Messaging Videos designed to deliver exceptional results and achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into a compelling and effective message.

Transforming Ideas into Engaging Animated Experiences:

Customized Brand Messaging Video Solutions: We tailor each project, whether it's an explainer video, character animation, or any other type of Brand Messaging Video, to perfectly reflect your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is brought to life in the final animation.

Expertise and Client Satisfaction:

12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes a Brand Messaging Video truly effective. We've completed over 315 successful Brand Messaging Video projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to tell their stories.
Client Satisfaction Guaranteed: Our commitment to excellence is evident in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Strategic Communication and Cutting-Edge Technology:

Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Messaging Videos.
Cutting-Edge Brand Messaging Video Technology: We utilize industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impression.


Ready to unlock the potential of Brand Messaging Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Messaging Video?

A Brand Messaging Video is a type of video content that focuses on communicating a brand's core values, mission, and unique selling propositions to its target audience. These videos aim to build brand awareness, foster emotional connections, and ultimately drive desired actions, such as website visits, product purchases, or brand advocacy.

Brand Messaging Videos are versatile and can be used across various marketing channels, including social media, websites, email campaigns, and even traditional television advertising. They can be employed to introduce a new product or service, highlight a company's culture and values, or simply reinforce a brand's identity and message.

What do top Brand Messaging Videos have in common?

What makes Brand Messaging Video effective?

A compelling Brand Messaging Video is a powerful tool for communicating your brand's message and achieving your marketing goals. The effectiveness of these videos is driven by a combination of factors, including strong storytelling, engaging visuals, and a clear understanding of your target audience.

A thoughtfully designed Brand Messaging Video aims to create engaging experiences that resonate with viewers. By crafting a compelling narrative, using high-quality visuals, and incorporating a clear call to action, you can effectively communicate your brand's message and inspire viewers to take action.

By focusing on these key elements, you can create videos that resonate with viewers, build brand awareness, and drive desired outcomes.

How long should your Brand Messaging Video be?

The ideal length for your Brand Messaging Video is determined by several factors, including the complexity of your message, the attention span of your target audience, and the platform where you plan to distribute the video.

A thoughtfully designed Brand Messaging Video aims to deliver your message in a concise and engaging manner, keeping viewers interested and preventing them from skipping ahead. The length should be tailored to the specific needs of your campaign and the platform where it will be shared.

How to create Brand Messaging Videos?

The creation of a Brand Messaging Video involves a strategic process that encompasses planning, production, and distribution. By following a structured approach, you can ensure that your video effectively communicates your brand's message and achieves your marketing goals.

A well-structured approach to creating Brand Messaging Videos aims to deliver a compelling and engaging experience for viewers. By carefully planning your content, executing a high-quality production, and distributing your video strategically, you can maximize its impact and achieve your desired outcomes.

Beyond Views: Measuring Video Success

Moving beyond simple views and clicks, we can leverage advanced analytics to gain a deeper understanding of your Brand Messaging video campaign's success.

• Watch Time: The total accumulated time viewers spend watching your video, indicating how captivating it is.
• Average View Duration: The average length of time viewers watch your video, providing insights into viewer attention spans.
• Completion Rate: The percentage of viewers who watch your video to the end, signaling how compelling the narrative is.

• Form Submissions: If you embed forms within or link to Landing Pages from your video, track the number of viewers who provide their contact information.
• Click-Through Rates (CTR): Monitor how many viewers click on calls to action within your video, leading them to your website or other desired destinations.

• Referral Traffic: Track the number of visitors who arrive at your website after watching your video, demonstrating its ability to drive traffic.
• Conversion Rates: Measure how many viewers who watched your video subsequently complete desired actions on your website, such as making a purchase or signing up for a newsletter.

By analyzing these advanced metrics, you can gain a comprehensive understanding of your video's impact and identify areas for improvement. This data-driven approach empowers you to optimize your video content, target the right audience, and ultimately achieve your marketing goals.

Authenticity Through User Voices

User-generated content (UGC) can be a powerful tool for enhancing brand authenticity and engagement in your brand messaging video. UGC offers a genuine and relatable perspective on your brand, showcasing real people interacting with your products or services.

Building Trust Through Real Experiences:

• Customer Testimonials: Feature satisfied customers sharing their positive experiences with your brand in their own words.
• Product Reviews: Incorporate authentic product reviews from users, highlighting the benefits and value your brand offers.
• User-Created Content: Showcase creative content created by your customers, such as photos or videos featuring your products, demonstrating genuine enthusiasm.

Fostering a Sense of Community:

• Social Media Integration: Encourage viewers to share their experiences with your brand on social media using a dedicated hashtag.
• Contests and Challenges: Run contests or challenges that encourage users to create and share content related to your brand, fostering a sense of community and excitement.

By incorporating UGC, you can create a more engaging and relatable brand narrative that resonates with your audience. This approach builds trust, fosters a sense of community, and ultimately strengthens your brand's connection with its customers.

Amplify Your Launch With Influencers

Influencer marketing can significantly amplify your brand messaging video's reach and build credibility. By partnering with relevant influencers who align with your brand values and target audience, you can tap into their established networks and gain access to a wider pool of potential customers.

• Targeted Audience Access: Influencers often have highly engaged audiences that are interested in specific niches or topics, allowing you to reach a more targeted group of potential customers.
• Content Amplification: Influencers can share your video with their followers across various social media platforms, significantly increasing its visibility and reach.

• Authentic Endorsements: Influencers can create Engaging Content around your video, sharing their genuine opinions and experiences with your brand, which can resonate more strongly with their followers than traditional advertising.
• Third-Party Validation: Influencer endorsements add a layer of credibility and trust, as their followers value their opinions and recommendations.

By strategically leveraging influencer marketing, you can introduce your brand messaging video to a wider audience, build brand credibility, and drive engagement.

Turn Followers into Customers

Influencer marketing can be a powerful tool for not only increasing Brand Awareness but also for generating leads and driving conversions. By partnering with the right influencers, you can effectively showcase your brand's Value Proposition to a highly engaged audience and encourage them to take action.

Driving Actionable Results:

• Targeted Call to Actions: Work with influencers to incorporate Clear and Compelling Calls to Action within their video content, encouraging viewers to visit your website, sign up for a newsletter, or make a purchase.
• Exclusive Offers and Promotions: Offer exclusive discounts or promotions to viewers who come from an influencer's video, incentivizing them to convert into customers.

Choosing the Right Influencers:

• Relevance and Alignment: Select influencers whose audience aligns with your target market and whose values resonate with your brand.
• Authenticity and Engagement: Partner with influencers who have a genuine connection with their followers and a track record of driving engagement.

By strategically leveraging influencer marketing, you can generate high-quality leads, drive conversions, and ultimately boost your bottom line.

Amplify Your Launch With Multi-Channel Video

• Social Media: Share engaging snippets or teasers of your video on social media platforms like Facebook, Instagram, and Twitter, using relevant hashtags and captions to attract attention.
• Email Marketing: Embed your video in email newsletters or promotional campaigns, driving traffic to your website or landing pages.
• Website Integration: Feature your video prominently on your website's homepage or relevant product pages, providing visitors with a compelling brand experience.

Content Repurposing:

• Create Shorter Clips: Repurpose your video into shorter, platform-specific clips for social media or other channels, maximizing its reach and engagement.
• Develop Blog Posts or Articles: Expand on the themes and messages in your video by creating related blog posts or articles, providing viewers with more in-depth information.

By seamlessly integrating your Brand Messaging video into your multi-channel marketing strategy, you can reach a wider audience, reinforce your brand message, and Drive Engagement across various touchpoints.

Measure Your Video's Brand Impact

Measuring the impact of your Brand Messaging video on brand awareness, recall, and favorability is crucial for understanding its effectiveness and optimizing future campaigns.

• Brand Mentions: Monitor social media and online forums for mentions of your brand name or related keywords before and after launching your video campaign.
• Website Traffic: Track the number of visitors who arrive at your website after watching your video, indicating increased brand awareness.
• Social Engagement: Analyze likes, shares, comments, and other engagement metrics on social media platforms to gauge audience interest and brand favorability.

• Pre- and Post-Campaign Surveys: Design surveys to measure brand awareness, recall, and favorability among your target audience before and after they view your video.
• A/B Testing: Run A/B tests to compare the impact of different versions of your video on brand metrics, identifying the most effective messaging and creative elements.

By carefully monitoring these metrics and conducting brand lift studies, you can gain valuable insights into your video's impact on brand perception and make data-driven decisions to improve future campaigns.

Immerse Your Audience with AR and VR

Emerging technologies like augmented reality (AR) and virtual reality (VR) offer exciting opportunities to enhance your Brand Messaging video and create immersive and interactive experiences that captivate your audience.

Augmented Reality (AR):

• Interactive Product Demonstrations: Allow viewers to visualize how your products would look or function in their own environment through AR overlays.
• Gamified Brand Experiences: Create interactive AR games or challenges that Engage Viewers with your brand in a fun and memorable way.

Virtual Reality (VR):

• Virtual Tours and Experiences: Transport viewers to a virtual environment where they can explore your brand's story, products, or services in a 360-degree immersive experience.
• Behind-the-Scenes Access: Offer viewers exclusive behind-the-scenes access to your company or product development process through VR videos, fostering a deeper connection with your brand.

By incorporating AR and VR into your Brand Messaging video, you can create unique and Memorable Brand Experiences that resonate with viewers on a deeper level, fostering engagement and brand loyalty.

Influencer Marketing for Lead Generation

• Website Links: Work with influencers to include prominent links to your website or specific landing pages within their video content, making it easy for viewers to learn more or make a purchase.
• Discount Codes: Offer exclusive discount codes or promotions to viewers who come from an influencer's video, incentivizing them to convert into customers.

Influencer Selection:

• Audience Alignment: Choose influencers whose Audience Demographics and interests align with your target market, ensuring that your message reaches the right people.
• Authenticity and Trust: Partner with influencers who have a genuine connection with their followers and a track record of driving engagement and conversions.

By strategically leveraging influencer marketing and incorporating compelling call to actions, you can effectively generate leads, drive conversions, and achieve your marketing goals through your Brand Messaging video.

Amplify Your Launch With Multi-Channel Video

• Social Media: Share engaging snippets or teasers of your video on social media platforms like Facebook, Instagram, and Twitter, using platform-specific best practices for captions, hashtags, and video formats.
• Email Marketing: Embed your video in email newsletters or promotional campaigns, personalizing the message and including a clear call to action.
• Website Integration: Feature your video prominently on your website's homepage or relevant product pages, ensuring it's optimized for mobile viewing and includes interactive elements.

Content Repurposing:

• Shorter Clips: Repurpose your video into shorter, platform-specific clips for social media or other channels, maximizing its reach and engagement.
• Blog Posts and Articles: Expand on the themes and messages in your video by creating related blog posts or articles, providing viewers with more in-depth information and driving traffic to your website.

By seamlessly integrating your Brand Messaging video into your multi-channel marketing strategy, you can reach a wider audience, reinforce your brand message, and drive engagement across various touchpoints.

Measure Your Video's Success

Measuring the impact of your Brand Messaging video on brand awareness, recall, and favorability is crucial for understanding its effectiveness and optimizing future campaigns.

• Brand Mentions: Monitor social media and online forums for mentions of your brand name or related keywords before and after launching your video campaign, using social listening tools to track sentiment and volume.
• Website Traffic: Track the number of visitors who arrive at your website after watching your video, analyzing referral sources and user behavior to gauge increased brand awareness.
• Social Engagement: Analyze likes, shares, comments, and other engagement metrics on social media platforms to gauge audience interest and brand favorability, using analytics dashboards to track trends.

• Pre- and Post-Campaign Surveys: Design surveys to measure brand awareness, recall, and favorability among your target audience before and after they view your video, using statistically significant sample sizes and clear survey questions.
• A/B Testing: Run A/B tests to compare the impact of different versions of your video on brand metrics, identifying the most effective messaging and creative elements through data analysis.

By carefully monitoring these metrics and conducting brand lift studies, you can gain valuable insights into your video's impact on brand perception and make data-driven decisions to improve future campaigns.

Case Study: Levi's "Live in Levi's" Campaign

Objective: To increase brand awareness and engagement among Gen Z and millennial consumers through authentic storytelling and influencer collaborations.

Strategy: Levi's partnered with a diverse group of micro-influencers across various platforms, including TikTok, Instagram, and YouTube. These influencers were chosen for their genuine connection with Levi's brand values and their ability to resonate with their target audience. The campaign encouraged influencers to create original content showcasing their personal styles and how they Live in Levi's in their everyday lives.

Results: The Live in Levi's campaign achieved significant success:

• Increased Brand Awareness: The campaign generated over 1 billion views across social media platforms, reaching a vast audience of potential customers.
• Enhanced Engagement: The campaign saw a 20% increase in social media engagement for Levi's, with users actively interacting with the content and sharing their own Levi's experiences.
• Boosted Sales: The campaign contributed to a 15% increase in Levi's sales, demonstrating the effectiveness of Influencer Marketing in driving conversions.

Key Takeaways: Levi's Live in Levi's campaign highlights the power of authentic influencer collaborations in reaching a targeted audience and driving brand awareness, engagement, and ultimately, sales. By partnering with influencers who genuinely embody the brand's values, Levi's was able to create compelling content that resonated with consumers and fostered a sense of community around the brand.

Case Study: Unilever's "Sustainable Living Plan"

Objective: To promote ethical and responsible business practices through transparent and sustainable messaging in its video content.

Strategy: Unilever has implemented a comprehensive Sustainable Living Plan that guides its video content creation:

• Ethical Sourcing: Unilever prioritizes sourcing ingredients and materials from ethical and sustainable sources, highlighting these practices in its videos.
• Environmental Responsibility: Unilever emphasizes its commitment to reducing its environmental footprint, showcasing initiatives like renewable energy and waste reduction in its video content.
• Social Impact: Unilever promotes its efforts to improve social conditions in its supply chains, featuring stories of empowerment and positive change in its videos.

Results: Unilever's commitment to ethical and transparent messaging has been recognized:

• Increased Consumer Trust: Consumers have shown increased trust in Unilever brands, recognizing their commitment to sustainability and ethical practices.
• Improved Brand Image: Unilever's focus on ethical and responsible messaging has enhanced its brand image and reputation for social responsibility.
• Enhanced Brand Loyalty: Consumers are more likely to remain loyal to brands that demonstrate a commitment to ethical and sustainable practices.

Key Takeaways: Unilever's Sustainable Living Plan demonstrates the importance of ethical and transparent messaging in video content. By prioritizing sustainability, ethical sourcing, and social impact, Unilever has built trust with consumers, enhanced its brand image, and fostered loyalty, ultimately contributing to its long-term success.

Case Study: Coca-Cola's "Share a Coke" Campaign

Objective: To build emotional connections with consumers and foster a sense of community through personalized storytelling.

Strategy: Coca-Cola launched the Share a Coke campaign, featuring personalized bottles with popular names and messages. The campaign encouraged consumers to share these bottles with loved ones, creating a sense of connection and shared experience.

Results: The Share a Coke campaign achieved significant success:

• Increased Sales: The campaign led to a 7% increase in Coca-Cola sales, demonstrating the effectiveness of emotional storytelling in driving consumer behavior.
• Enhanced Brand Sentiment: The campaign generated positive brand sentiment among consumers, fostering a sense of warmth and connection with the Coca-Cola brand.
• Social Media Engagement: The campaign sparked widespread social media engagement, with consumers sharing photos and stories of their Share a Coke experiences.

Key Takeaways: Coca-Cola's Share a Coke campaign highlights the power of emotional storytelling in building trust and loyalty with consumers. By creating personalized experiences and encouraging sharing, Coca-Cola fostered a sense of community and connection, ultimately driving sales and enhancing brand sentiment.

How brand messaging video examples are curated?

We dove deep into brand messaging videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand messaging videos showcasing real-world impact.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Emotional Resonance Evaluating the video's ability to evoke desired emotions and connect with the target audience.
7.Brand Authenticity Determining if the video genuinely reflects the brand's values, mission, and personality.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Brand Story Videos
3. Social Media Ads
4. Testimonial Videos
5. Company Culture Videos

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand messaging video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.