30 Empowering Corporate Identity Video Examples That Unveil Company Essence

1. Oracle Cloud

Navigating the shifts in modern application architecture finds a clear guide here. This video simplifies intricate concepts, showcasing how Oracle Cloud offers the necessary scale, elasticity, and flexibility crucial for competitive, cutting-edge applications today. Making fundamental architectural changes accessible is a significant achievement.

Functioning effectively as a brand story video, it highlights how microservices drive genuine developer efficiency. Linking technologies like Kubernetes to tangible benefits such as streamlined operations and faster delivery illustrates a profound shift in potential. This compelling explanation serves as inspiration for tackling complex video communication projects.

2. NETGEAR company values video

Propelling business forward, WiFi 6 for business delivers connectivity vital for modern operations. Experience networking reaching 70% more throughput than WiFi 5, empowering seamless streaming, conferencing, and essential collaboration across teams. Benefit from 50% greater coverage, eradicating dead zones so work flows uninterrupted throughout the workspace.

Handling the pulse of connected devices is effortless with four times more capacity. This robust networking, framed effectively in this company values video, ensures stable performance even in dense areas, powered by seamless roaming. Backward compatibility simplifies upgrading. It offers the reliable foundation businesses need, linking technical capability directly to success.

3. Google brand purpose video

Putting control of your Business Profile information right at your fingertips is the core message this video conveys. It demonstrates a transformed way to manage details like operating hours, promotions, and responding to reviews directly from Google Search or Maps, bypassing old complexities.

This effort, captured in this brand purpose video, empowers businesses by integrating tools where owners already work. It removes the traditional hurdles of separate platforms, enabling them to dedicate more time to engaging customers and fostering growth, truly showing Google's commitment.

4. Jotform Enterprise brand identity video

As global organizations navigate expanding operations and distributed data, this brand identity video for Jotform Enterprise immediately visualizes the challenge of connecting teams and securing scattered information. It positions the platform as the comprehensive solution for these complex needs.

The platform's emphasis on features like white-labeling builds trust by maintaining brand consistency, while single sign-on enhances user security and simplifies access. Granular user roles via the Admin Console offer precise control, visually demonstrating robust data protection, helping organizations remove unwanted silos and streamline workflows efficiently.

5. Cisco Brand Story Video

Working towards a healthier future revolves around the human element?connecting those delivering care with those seeking it. The animation powerfully illustrates this foundational focus and the collective aspiration for improvement.

Realizing such a future demands sophisticated infrastructure where collaboration, stringent security, and efficient facilities are intrinsically linked. The visual narrative clearly depicts this essential system integration.

Cisco emerges as the crucial bridge, enabling these vital connections to forge a truly connected, secure, and equitable healthcare ecosystem. This insightful brand story video exemplifies how technology fuels progress rooted in human needs.

6. Equisoft company story video

Stepping into the complex world of advisory requires wholesalers to evolve past simple product pitches, becoming essential tech-enabled consultants. The video powerfully captures this market transition, positioning Equisoft analyze for wholesalers as the vital platform enabling this shift.

Delivering guided investment product positioning and deep analytics places them in advisors' spotlight, fostering data-driven conversations. Streamlining tasks through a central document repository and CRM integration empowers wholesalers, freeing time for strategic engagement and enhanced advisor responsiveness.

This is more than a feature rundown; it's a company story video illustrating how asset managers can equip their teams for modern demands. The configurable nature allows tailoring the solution, showcasing its distinct value for driving increased sales outcomes.

7. Rubia EV3R corporate branding video

Driving towards a more sustainable future for heavy transport, Rubia EV3R offers a groundbreaking solution. This innovative range, built upon the transformative 3R Concept featuring over 50% regenerated base oils, demonstrates a clear commitment to reducing virgin material use.

Presented within bottles crafted from 50% recycled plastic, fully recyclable, and contributing to an impressive up to 25% reduced carbon footprint, Rubia EV3R backed by extensive heavy vehicle manufacturer approvals makes for an impactful corporate branding video highlighting sustainable innovation paired with uncompromised performance.

8. MSD Careers Employer Brand Video

Exploring the dynamic world of Human Health marketing at MSD Careers reveals a collaborative engine, the backbone for cross-functional work globally. This employer brand video compellingly showcases their dedication, uniting teams to drive activities and find solutions benefiting the business and its stakeholders worldwide.

Their strategic imperative is to think beyond the pill, actively pursuing innovative partnerships and business opportunities. By creating awareness among physicians and ensuring scientific insights are accessible, they embody a profound commitment. This focus underscores the vital role marketing plays in delivering real solutions and ultimately improving patient lives globally.

9. Nalco Water brand purpose video

Witness the revolutionary surge in robotic grip performance showcased by Schunk. This compelling demonstration with the Universal Gripper EGU vividly shows a leap in strength, handling significantly heavier loads, illustrating the tangible output gains unlocked for automated tasks. The 200% increase is a powerful visual proof point.

The video clearly presents how a software update isn't just a feature; it's how the gripper evolves, delivering enhanced value and flexibility over time, effectively extending product lifespan. Coupled with IP67 sealing ensuring resilient, uninterrupted operation even resistant to dust and coolant, this concise brand purpose video effectively highlights reliability and forward-thinking design.

This approach offers a clear lesson for video creators: focus on demonstrating tangible, evolving benefits through impactful visuals to inspire confidence and clearly communicate technical advantage.

10. PacketLight corporate mission video

Navigating the surge in global data traffic poses an immense challenge for modern networks. This dynamic video expertly visualizes the increasing bandwidth requirements fuelled by emerging technologies, underscoring the urgent need for infrastructure capable of handling exponential growth efficiently.

PacketLight proposes their 400G Solutions as a transformative approach, presenting high-capacity optical transport that significantly reduces wavelengths and per-bit costs, effectively meeting future connectivity demands. Functioning beyond a simple product showcase, this acts as a compelling corporate mission video, highlighting their foresight.

Beyond speed, the focus on pluggable modules that circumvent vendor lock-in, along with low power, Layer-1 security, and scalable architecture, empowers operators. Simple deployment and expert support make this an inspiring example of clear communication for complex network solutions.

11. Wirepas corporate brand video

The familiar frustration of misplaced assets feels instantly real when this striking corporate brand video opens. It quickly establishes a universal pain point, using the visual chaos of tangled wires to represent outdated, complex tracking methods that hinder businesses daily operations and resourcefulness.

The transition reveals a powerful alternative: a network solution offering freedom. Wirepas is presented as a wire-free, self-healing, scalable system providing seamless visibility and control. This stark contrast makes the benefits clear and inspiring, showing how simplified technology can fundamentally transform operations for efficiency and safety.

12. Talkdesk AppConnect company story video

Breaking free from disjointed systems to deliver connected customer interactions feels transformative. Talkdesk AppConnect unveils an expansive marketplace, serving as the essential hub to seamlessly integrate and amplify your core contact center capabilities.

This rich catalog offers simple direct access to over 90 partner solutions and add-on products, empowering businesses to precisely tailor experiences. The video, a compelling company story video in itself, masterfully demonstrates how pre-integration delivers rapid time to value with minimal launch friction.

It vividly portrays the flexibility to deploy ideal solutions, enabling not just metrics like productivity and cost savings, but truly elevated agent performance and customer satisfaction globally. This serves as inspiration for videos aiming to showcase platform ecosystems with clarity and impact.

13. EU tax and customs Corporate Values Video

Witnessing the abstract loss of public money made vividly personal immediately grips the viewer. Fifty billion euros annually, snatched by criminals exploiting systemic weaknesses, translates to a tangible cost impacting everyone across Europe and underscoring the critical need for change.

The simple, yet effective, carousel analogy clarifies how VAT fraud operates with deceptive ease, spiraling public funds away. Showcasing dedication to protecting shared resources positions this as a compelling corporate values video, highlighting the vital commitment from the European Union.

Efforts to reform the European VAT system offer a beacon of hope, demonstrating proactive steps to dismantle criminal networks and redirect significant funds back into the hands of member states and their citizens.

14. Cabot corporate brand video

Vibrant animation immediately draws viewers into the critical world of vehicle interior air quality and the challenges posed by volatile organic compounds. This piece, serving as a corporate brand video, effectively illustrates the unseen problem of VOC emissions and the technical necessity of rigorous odor testing for components like injection molded plastic parts.

Explaining the standard oven heating and sniffing process, the video clarifies how compounds are measured for odor. This focus on a tangible testing method translates complex chemistry into a relatable quality control step for manufacturers aiming to meet increasingly stringent global regulations and enhance passenger comfort.

Cabot introduces their next generation low odor masterbatches as a vital solution addressing this unmet need. Visualizing their superior performance via a comparative chart, the video offers compelling evidence of a tangible benefit that enables customers to develop high-quality automotive interiors with reduced odor.

15. ARNITEL corporate branding video

Pushing the boundaries of medical textiles requires resolving the tension between infection control and patient comfort. Successfully tackling this vital challenge is where ARNITEL® CARE TPC truly shines.

Unlike traditional microporous options, its advanced monolithic membrane uniquely balances high breathability with an unmatched barrier against bacteria and viruses. This innovation ensures both safety and accelerated recovery, enhanced by toxin-free, flexible, and eco-friendly design. The video effectively translates this complex science into a compelling corporate branding video.

Demonstrating superiority over alternatives like PVC, its unique properties provide an inspiring example for creating high-quality mattress protectors and surgical gowns, driving the future of healthcare materials.

16. iHP+ brand purpose video

Grappling with the fragmentation of global health aid, where well-intentioned support often lacks synergy, creates wasteful burdens on developing nations. The animation starkly visualizes this challenge with scattered resources and disconnected efforts, underscoring the vital need for a unified approach to truly improve health systems. This initial problem statement sets a clear purpose.

The International Health Partnership Plus, iHP+, emerges as the pivotal mechanism for change. By aligning diverse stakeholders to back a single national health plan, this initiative provides a shared vision and streamlined support. This video functions as a compelling brand purpose video, showing how coordinated action, moving from fragmented puzzle pieces to a cohesive picture, leads to effective, sustainable health services that genuinely meet peoples needs and serve as inspiration for similar projects.

17. BioStar 2 company story video

Navigating the ever-evolving landscape of business security demands a truly integrated approach. BioStar 2 emerges as a cutting-edge platform, built on a foundation of technological depth and global market experience. It offers comprehensive solutions, scaling from straightforward access for smaller businesses to complex enterprise-level management.

This intuitive interface, a core message in this company story video, demonstrates how complex operations are simplified. Highlighting diverse credentials and adaptable architecture, it shows a commitment to meeting varied environmental needs. The video inspires confidence by presenting BioStar 2 as a trusted partner for securing future growth.

18. Domino Employer Brand Video

Revealing cost savings through clear animation, Domino's presentation visually dissects printing modes. This simulated demonstration provides tangible proof of how specialized ribbon saving features dramatically reduce material waste compared to default settings, making efficiency gains easy for businesses to grasp and appreciate.

Such effective video communication, distinct from an employer brand video, excels by offering direct visual evidence. The power lies in this clear proof of cost and resource savings, showcasing the product's value proposition compellingly. Combining modes for more reduction is a key takeaway. This inspires technical content creators aiming for maximum clarity and impact.

19. Moderna Employer Brand Video

Revealing a paradigm shift in medicine, this video highlights the body's own defenses. Through elegant abstract animation, Moderna explains how mRNA technology, acting as biological instruction sets delivered with precision by tiny lipid nanoparticles, teaches cells to fight illness like never before. This approach feels revolutionary yet fundamentally natural, showcasing innovative research.

Abstract visual storytelling elegantly translates intricate biological processes, fostering accessible understanding. This clear communication effectively functions as a compelling employer brand video, highlighting a scientific journey poised to change medicine. It's an inspiring example of conveying complex science with clarity and hopeful vision.

20. Acquia Corporate Values Video

Wrangling sprawling digital content across diverse teams often feels like navigating a labyrinth. Acquia DAM cuts through that complexity, offering a streamlined approach to organizing and accessing creative assets enterprise-wide. The interface cleverly demonstrates how centralized management overcomes frustrating content silos.

Impressively, features like AI-powered tagging and seamless integration with numerous systems empower teams. This ensures consistent brand communication across various channels, vital for everything from marketing campaigns to a corporate values video, allowing organizations to maximize the impact and reach of their digital assets.

21. Google Cloud Corporate Values Video

Navigating the dense web of interconnected applications often feels like searching blindly through shifting data points. This video sharply illustrates the transition from that challenging landscape, visualized through fragmented connections and errors, to the clarity and order provided by Service Directory. It compellingly argues for abandoning time-consuming manual service management.

Service Directory establishes a singular, dynamic hub for service discovery and connectivity across hybrid and multi-cloud setups. This fully managed platform empowers teams with real-time insights and dependable access, significantly enhancing application reachability and reliability. The approach shown here powerfully communicates a core message of simplifying complex infrastructure challenges, functioning as an effective corporate values video promoting efficiency and developer focus.

22. Natera Brand Story Video

Building a family holds deep aspirations, yet hidden health risks can bring quiet concern. This brand story video beautifully captures this universal human experience. It introduces Horizon advanced carrier screening as a means to gain crucial insight into potential genetic conditions before or during pregnancy.

Through clear, relatable visuals, the video demystifies complex genetic concepts, offering couples a pathway to understanding their unique potential risks. This knowledge empowers informed decisions and proactive planning for a child's future health, fostering preparedness rather than apprehension.

23. Labuan IBFC corporate branding video

Stepping into Asia's financial landscape becomes clear with Labuan IBFC. This excellent example of a corporate branding video expertly navigates its comprehensive suite, visually articulating business structures, wealth management paths, and diverse financial sectors through sharp, insightful animation.

The dynamic visuals simplify intricate offerings like fund management, insurance solutions, and digital finance, making the hub's vast capabilities readily apparent. It powerfully establishes Labuan IBFC as a secure, accessible, and leading center for global enterprise, showcasing its strategic advantages and reliability.

24. eSentire corporate brand video

Emerging from the digital ether, initial abstract visuals build a sense of the intricate, interconnected challenges businesses face globally. The dynamic rendering of a globe pulsating with data points and lines powerfully illustrates the constant, evolving threat landscape, setting the stage for a vital need for sophisticated defense.

Responding to this complexity, eSentire projects unwavering confidence. Their voiceover and visuals combine to convey a battle-tested team ready to embrace the challenge and thrive amidst digital threats. This compelling corporate brand video assures viewers of a proactive partner dedicated to fighting for strong security outcomes, empowering businesses to scale securely and reclaim their digital advantage.

25. Planet brand identity video

Crafting the best final impression means perfecting the guest's departure. Planet's hospitality software elegantly removes checkout friction, providing visitors the freedom to depart at their leisure, avoiding traditional front desk queues.

Securely storing payment details empowers staff to focus on genuine hospitality, confidently handling potential missed charges later. This operational efficiency, coupled with seamless digital receipts and guest re-engagement capabilities, creates a powerful brand identity video demonstrating real value and cultivating lasting guest loyalty.

26. Airfocus brand identity video

From scattered spreadsheets to a unified strategy, Airfocus demystifies complex product planning. Serving as a compelling brand identity video, it visually contrasts the familiar chaos of disconnected tools with a streamlined, intuitive platform, promising a clear path forward from overwhelm.

It showcases seamless management of multiple product lines, empowering teams to quickly spot dependencies and prioritize with confidence. This approach orchestrates clarity and aligns stakeholders effortlessly, allowing focus to shift entirely towards executing strategy and building products people genuinely love.

27. AgilLink company values video

Navigating the demands of a world where work happens everywhere requires seamless tools. AgilLink's mobile application powerfully answers this call, enabling effortless management of critical financial activities wherever you are.

The video offers a compelling, direct look at the app's core power, visually detailing how users can swiftly approve invoices and check balances on the go. This clear, practical demonstration makes it an effective company values video, highlighting their commitment to enabling client efficiency in any setting.

It ensures professionals and clients can stay productive and responsive, keeping essential processes flowing smoothly without being tied to a desk.

28. Clearblue corporate mission video

Capturing the quiet hope and anticipation surrounding the possibility of pregnancy, this Clearblue video directly addresses the common desire for early answers. It moves from the intimate human experience to presenting a solution that offers certainty precisely when needed most, before a missed period.

The video compellingly visualizes the technology, showing the HCG level rising as a journey towards confirmation. Clearblue Digital Ultra Early delivers results in words, transforming uncertainty into empowered knowledge. Offering answers up to six days sooner empowers individuals in their life planning. Serving effectively as a corporate mission video, it demonstrates the brand's dedication to providing timely, clear insights through empathetic communication.

29. Ownr company values video

Embarking on a new business venture crackles with energy, a feeling often dampened by daunting legal hurdles. Ownr steps forward, presenting a clear and remarkably efficient pathway to incorporating your business online. The video immediately cuts through this complexity, promising rapid results.

The visual journey through the platform offers a reassuring guide, transforming perceived bureaucratic friction into simple, actionable steps. This demonstration acts as a compelling company values video, showing how the platform's design empowers entrepreneurs directly and swiftly, truly enabling them to focus on growth rather than red tape. It inspires confidence that starting right is unexpectedly easy.

30. Lendi corporate mission video

Navigating the world of home loans often feels like being lost in a storm of confusing paperwork. This video powerfully visualizes that exact struggle, resonating instantly with anyone overwhelmed by borrowing for a home.

It presents Lendi as the beacon of calm, transforming the chaos into clarity. The animation elegantly simplifies the process, revealing a personalized shortlist and transparent fees, proving the platform removes uncertainty. This potent simplicity isn't just a feature; it is their core promise.

This clearly articulates their purpose as a compelling corporate mission video, empowering borrowers with understandable choices. The clean visuals and direct message inspire confidence, making it an exceptional example of how to communicate unique value by first validating and then solving a significant customer challenge with visual elegance.

Building Trust and Emotional Connection Through Video

Building trust and fostering emotional bonds stand paramount for brands connecting with audiences today, and a Corporate Identity Video offers a powerful conduit. They move beyond simple information delivery, crafting genuine connections forging brand loyalty. This visual representation dives deep into a company's essence, showing viewers not just what a brand does, but why it does it and who comprises its core. Cultivating this deeper understanding moves audiences from mere spectators to engaged participants.

Authenticity proves vital in this process. Audiences increasingly seek transparency and realness from the brands they support. Sharing real employee stories humanizes operations, building relatable connections that resonate on a personal level. Featuring authentic customer testimonials provides potent social proof, validating brand promises through the voices of satisfied clients. Showcasing the brand's true values authentically resonates deeply, building credibility by aligning actions with principles.

Weaving a compelling narrative emotionally engages viewers, significantly increasing message memorability and impact. Using relatable characters and real-life scenarios draws viewers fully into the brand's story world, creating empathy and understanding. This focus on human-centric storytelling builds a bridge directly to the audience's feelings and experiences, making the brand's message stick long after viewing finishes.

Why Advids for Corporate Identity Video?

At Advids, we specialize in crafting high-quality, original Corporate Identity Videos that elevate your brand and drive business growth. Our unique blend of creative storytelling, cutting-edge technology, and a proven track record ensures your vision translates into a compelling and effective animated representation of your brand identity.

Unlocking the Power of Corporate Identity Video:

Customized Corporate Identity Video Solutions: We tailor each project, whether it's an explainer video, character animation, or any other style, to perfectly reflect your brand, style, and target audience .
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and reinforce your brand message.
Cutting-Edge Corporate Identity Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.

A Legacy of Success and Client Satisfaction:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes Corporate Identity Video truly effective.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, demonstrating our expertise across diverse industries.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to Achieving Your Vision:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision and accurately reflected in the final animation.
Strategic Communication: Open and transparent communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Corporate Identity Videos.
Specialized Corporate Identity Video Expertise: We've successfully delivered over 320 Corporate Identity Videos, demonstrating our specialized knowledge and ability to effectively communicate your brand's core values and message.


Ready to unlock the potential of Corporate Identity Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Corporate Identity Video?

A corporate identity video is a powerful marketing tool that showcases a company's unique personality, values, and offerings to a wider audience. It's a visual representation of a brand's essence, designed to create a lasting impression and build trust with potential customers.

These videos are used for a variety of purposes, including increasing brand awareness , generating leads , differentiating a company from competitors, building trust with customers, and driving sales . By creating a compelling video that captures the essence of a brand, companies can reach a broader audience, increase brand recall, build emotional connections , and drive traffic to their website.

What do top Corporate Identity Videos have in common?

Mastering corporate identity videos requires a strategic approach focusing on key elements to resonate deeply with your audience.

brand identity - Craft a distinct visual language reflecting company values, using consistent fonts, colors, and imagery.

• Target Audience - Tailor messaging to resonate with specific demographics, using insights from market research.
• visual consistency - Maintain a unified aesthetic across all platforms, ensuring brand recognition and recall.
• key value proposition - Focus on a single, powerful benefit, clearly communicating its impact on the target audience.
• company culture - Showcase authentic employee stories and interactions, highlighting a positive and inclusive work environment.
• Team Expertise - Feature key personnel , highlighting their credentials and contributions to the company's success.
• company purpose - Connect the company's mission to a larger societal goal, creating a sense of purpose and impact.
• Strategic Vision - Illustrate future plans with clear visuals and concise language, building excitement and anticipation.
• call to action - Use strong verbs and clear instructions , guiding viewers towards desired actions like website visits or contact.
• compelling story - Weave a narrative that emotionally connects with viewers, using relatable characters and scenarios.

What makes Corporate Identity Video effective?

A corporate identity videos effectiveness hinges on a strategic visual narrative that clearly communicates the companys brand, value proposition, and unique selling points . This narrative should forge an emotional connection with the audience, aligning with the brands values and employing a clear structure that builds to a compelling conclusion . A defined visual hierarchy guides the viewers eye and emphasizes key information. Visual consistency with existing brand assets is paramount for brand recognition .

In-depth target audience analysis informs the videos style, tone, and messaging, ensuring resonance. A strategically placed, clear call to action is crucial for driving engagement and desired results . The video should utilize a blend of cinematic techniques , impactful graphics , and genuine footage that reflects the brands essence. professional voiceover talent enhances clarity and professionalism.

Compelling employee narratives and case studies establish credibility and trust with viewers. A comprehensive video strategy , outlining objectives , target audience, and key messages , is paramount. The video should authentically reflect the brands unique personality and values. The videos length should be optimized for platform and audience attention spans.

How long should your Corporate Identity Video be?

Strategic video length maximizes impact by aligning content with viewer engagement and marketing goals .

Pre-production Considerations for Determining Video Length:

• What's the video's core message ?
• Who is the intended viewer ?
• How many key features are shown?
• What style best suits the brand?
• Does the narrative need brevity?
• Which platform will host it?
• What's the marketing objective?

Corporate identity video length guide

How to create Corporate Identity videos?

Craft compelling corporate identity videos that resonate deeply with your target audience and powerfully communicate your brand's essence. This strategic approach ensures maximum impact and return on investment .

• script development - Use a narrative structure that mirrors the UI's user experience. Emphasize clear, concise language.
• Visual Style Selection - Align visuals with brand guidelines and UI design . Maintain consistency across all platforms.
• Brand Storyboarding - Visualize the entire video's flow. Ensure each scene contributes to the overall narrative.
• Stakeholder Alignment - Early collaboration prevents costly revisions. Secure buy-in from all relevant departments.
• High-Quality Filming - Use professional equipment and lighting. Showcase the UI's functionality clearly.
• Compelling Editing - Maintain a fast pace to keep viewers engaged. Use transitions that are smooth and natural.
• Visual Effects Integration - Use subtle effects to highlight key features . Avoid overwhelming the viewer with excessive effects.
• Call to Action Design - Make the CTA prominent and easy to find. Offer a clear incentive for viewers to act.
• Final Video Review - Conduct multiple review sessions with stakeholders. Ensure the video meets all quality standards.

How corporate identity video examples are curated?

We dove deep into corporate identity videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic corporate identity videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and impact of the company's mission, values, and differentiators.
7.Brand Consistency Determining video alignment with existing brand guidelines and overall brand identity.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Company Culture Videos
3. Brand Story Videos
4. Mission and Vision Statements
5. Recruitment Videos

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, corporate identity videos, n=13636 videos within duration <3 minutes, across industries.