30 Empowering Corporate Identity Video Examples That Unveil Company Essence

1. Boyd

In a sophisticated corporate identity video, Boyd demonstrates its broad impact. Animation effectively showcases the journey of their converted tapes enhancing life across neonatal, adulthood, and geriatric stages. This approach moves beyond product specs, connecting emotionally with the viewer's life experiences through visual narrative.

The video masterfully simplifies complex manufacturing into understandable visuals, a testament to its communication skill. Boyds expertise converting raw materials to essential medical components and nutraceutical solutions is powerfully resonant. It leaves viewers with an inspired understanding of Boyd's integral role in improving healthcare outcomes through precision and user-centric design.

2. MEDHOST 3D Corporate Identity Video

Beyond capes and alter egos, MedHost reveals the true heroes of healthcare. The video's superhero narrative instantly hooks the viewer, with MedHost EHR subtly appearing as a supporting character, enhancing their abilities, not stealing the spotlight. This corporate identity video powerfully conveys that technology is essential, but the human element remains at the heart of care.

The animation of MedHost's logo, transforming from individual buildings into an interconnected network, further reinforces this message. This visually striking scene symbolizes how MedHost's integrated platform supports and connects healthcare facilities across the nation, enabling them to provide better care. MedHost equips teams to face today's challenges and prepares them for tomorrow's, a powerful message for any healthcare professional seeking support and innovation.

3. Boyd Creative Corporate Identity Video

High-quality adhesive solutions for medical wearables are the focus of this corporate identity video. The video cleverly uses a visual journey, from initial design to final product, to showcase Boyd's manufacturing process. This approach effectively communicates the company's expertise and commitment to quality.

The seamless blend of 3D animation and real-world footage enhances viewer engagement. The video also highlights Boyd's global reach and collaboration with 3M, building trust and showcasing their position in the industry. Contact Boyd today to learn more about their services.

4. PerkinElmer Brand Story Video

Unveiling PerkinElmer's journey is like watching innovation unfold through time, a visual testament to over 85 years of scientific pioneering. More than just a retrospective, this corporate visual identity video inspires by showcasing relentless pursuit of progress. Imagery vividly illustrates a heritage defined by stretching scientific boundaries, always for the better.

The video artfully merges historical achievements with contemporary breakthroughs, emphasizing PerkinElmer's unwavering dedication. Rather than product specifics, it elevates a deep-seated commitment to science and its beneficial global footprint. This skillful blend of past significance and future ambition transforms it into an inspiring declaration of purpose.

In a concise impactful narrative, PerkinElmer conveys a legacy of innovation and a firm pledge to continue improving the world via scientific advancement. This succinct yet potent communication truly leaves a powerful impression.

5. FinGo 2D Corporate Identity Video

FinGos brand film immediately draws viewers in with its elegant animation, symbolizing a new era of frictionless access. The vibrant red line, representing FinGos streamlined technology, effortlessly navigates through everyday scenarios, connecting individuals, businesses, and experiences. FinGos next-generation identity authentication empowers users, utilizing a secure internal biometric for enhanced security.

This compelling corporate identity video encapsulates FinGo's vision of a world where everything is made easier. By eliminating the need for cards and IDs, FinGo promotes seamless transactions and accessibility. FinGo unlocks a world where all you need is you, offering smoother access, discounts, and rewards, thereby truly creating a world without barriers.

6. Quantiphi Corporate Video Showcase

Quantiphi's expertise shines through in this dynamic corporate identity video. The animated icons, representing core competencies like migration and machine learning, are exceptionally well-executed, instantly conveying the company's specialized services. A global map powerfully illustrates Quantiphi's international reach.

This short video effectively communicates Quantiphi's value proposition. The clean design and fast pace keep viewers engaged, while the clear visuals leave a lasting impression. The video's concise nature makes it ideal for various platforms.

7. Excella Isometric Corporate Identity Video

Dynamic visuals immediately engage viewers in this corporate identity video. Smooth 2D animation and a vibrant color palette showcase Excellla's tech solutions, with the isometric perspective adding depth and visual interest.

The memorable pinball machine sequence, symbolizing diverse services, and the Solve and evolve tagline effectively communicate Excellla's mission to help businesses navigate the tech landscape and evolve for future challenges.

8. PGE 3D Corporate Identity Video

Energy use is vividly portrayed in this captivating corporate identity video. Isometric views cleverly illustrate energy consumption in everyday scenarios, from homes to businesses, making the information instantly relatable. The animation is crisp and modern, perfectly matching the optimistic tone.

PGE's dedication to clean energy is powerfully shown through visuals of renewable energy sources and Oregon's renewable energy infrastructure. The video subtly encourages viewers to think about their energy habits, highlighting the environmental and financial benefits of conservation. This is a fantastic example of effective educational promotion.

9. National Grid ESO Simple Corporate Identity Video

Energy sector transformation is vividly portrayed in this corporate identity video. Its bright, modern animation style makes complex concepts easily understandable, using clever visuals like a sun symbolizing the changing energy landscape. The video's narrative arc, from challenges to solutions, is engaging and memorable.

The video successfully communicates the need for digital transformation, showcasing the risks of aging technology and the benefits of AI and machine learning. The digital twin visualization is particularly effective, clearly demonstrating the value of this technology. This video is a strong example of how to communicate complex information clearly and concisely.

10. Geely 2D Corporate Identity Video

Celebrating women's contributions, Geely's International Women's Day video is a visually stunning corporate identity video. The animation's vibrant colors and dynamic shapes create a powerful and memorable message. A scene showing a woman receiving an award adds a tangible element to the celebration of female achievement within the company.

The video effectively showcases the diverse roles women fill at Geely, from working collaboratively in teams to showcasing their achievements. The concise storytelling and positive tone make it a perfect example of how to create a compelling and impactful corporate video.

11. Sanofi Simple Corporate Identity Video

This video's impactful visuals immediately engage the viewer. The animation's pastel palette and simple shapes create a tone that's both informative and emotionally resonant, making the complex journey of rare disease diagnosis relatable. It's a Corporate Identity-Oriented Video that masterfully uses visual metaphors, like the globe illustrating disease prevalence, to highlight the scope of the issue.

Sanofi Genzyme's commitment to research is clearly conveyed, making this a powerful example of corporate social responsibility. The video's concise length, approximately 1 minute 54 seconds, ensures it maintains viewer engagement without being overly long. This is a highly effective communication piece.

12. MCL Animated Brand Identity Video

Noodle-making artistry takes center stage in this charming Corporate Brand Identity Video. Whimsical animation and a heartwarming story effectively communicate MCL's 60-year legacy of homemade goodness, showcasing the vast scale of their noodle production through clever visual metaphors.

The video's nostalgic aesthetic and focus on family appeal create a strong emotional connection. Beyond noodles, the video subtly hints at a broader menu, expanding the brand's image. A simple, yet effective, call to action completes this delightful piece.

13. Boyd

Innovative technology takes center stage in Boyd's corporate identity video. Visually stunning 3D animation and live-action footage seamlessly blend, creating a dynamic and engaging experience that effectively communicates the company's forward-thinking approach. The video's fast pace mirrors Boyd's innovative spirit.

The strategic use of exploded views and UI elements makes complex technology accessible, appealing to potential partners and investors. This impressive visual presentation, combined with the Trusted Innovation tagline, leaves a lasting impression and implicitly encourages viewers to explore Boyd's capabilities further.

14. Digital Marketing Institute

Dynamic visuals immediately engage. Colorful balls navigating a complex path brilliantly illustrate educational hurdles. This Corporate Identity Vision Video uses simple yet effective metaphors.

The video clearly communicates the benefits of partnering with the Digital Marketing Institute, focusing on student success and career transformation. A strong call to action encourages viewers to explore the partnership further.

15. WOOD Explainer Corporate Identity

Sharp visuals immediately engage the viewer in this corporate identity video. The animation's vibrant colors and dynamic scenes effectively demonstrate the software's seamless integration into daily life, from work to leisure. The user interface elements are cleverly incorporated, showcasing ease of use.

The video's success lies in its implicit communication of value. Smooth transitions and strategic UI elements create a compelling narrative, highlighting the software's user-friendliness and broad applications. The overall effect is memorable and impactful.

16. Pinkerton Corporate Brand Identity

Elevating the iPad from a mere consumption device, FlutterFlow's approach redefines its purpose, transforming it into a powerful creation tool. This App Video Marketing Ad immediately captivates, presenting a vision where app development becomes as intuitive as sketching. It vividly portrays the platform's ability to translate Apple Pencil designs into actual code, simplifying what was once a complex process. The video brilliantly showcases the fluidity of design, the drag and drop interface, and the streamlined deployment to the App Store, all achievable with a few taps. By bringing the full capabilities of their Web Application to iPad, FlutterFlow places immense creative power directly in the user's hands. This is not just about making apps; it's about making app creation accessible and inspiringly efficient.

17. Healthe

Healthé's innovative journey begins with space-based lighting technology, as shown in this 3D Corporate Identity Video. The animation's vibrant colors and smooth transitions effectively communicate the company's mission to improve human health through UVC sanitation and light spectrum adjustments.

This compelling visual narrative, targeting investors, healthcare professionals, and the public, showcases Healthé's collaborative environment and global impact. The clear visuals and concise narration make complex technology easily understandable, leaving a lasting impression of innovation and progress.

18. Deloitte

City planning's future, vividly portrayed. Deloitte's Corporate Identity-Driven Content Video cleverly uses 2D animation to showcase smart city solutions, targeting city officials, technology providers, and the general public. The video's clean aesthetic and concise information delivery make complex concepts easily understandable.

Isometric cityscapes and smooth transitions create a dynamic viewing experience, enhanced by a color palette emphasizing sustainability and innovation. The three-minute video concludes with a thought-provoking question, How smart is your city?, prompting reflection and engagement.

19. U

Softjourn's Purchase Control API is brilliantly showcased in this Corporate Identity-Based Storytelling Video. The video uses a simple car wash scenario to illustrate the API's functionality, targeting businesses needing control over on-demand service purchases. Clean visuals and a moderate pace make the complex process easy to understand.

The animation style and UI mockups are clear and concise, effectively demonstrating the API's features. The video successfully highlights the prevention of unauthorized spending, showcasing the API's value proposition for developers and businesses alike.

20. Advanta

High-impact visuals propel Siemens Advanta's Explainer Corporate Identity video. The opening sequence is a masterclass in grabbing attention, while the futuristic highway imagery powerfully conveys the company's vision. Color accents strategically highlight key information, creating a memorable viewing experience.

The video's concise messaging and smooth animation ensure that the core message resonates. This blend of visual storytelling and impactful communication makes for a highly effective promotional piece.

21. COTI Clean Corporate Brand Animation

Fast-paced visuals and a clear narrative arc make this Corporate Identity Animation compelling. The journey from ancient bartering to COTI's modern solution is engaging, effectively illustrating the problem and presenting COTI as the answer. The animation's use of color and shape is particularly effective in conveying the speed and efficiency of COTI's transactions.

COTI's benefits are presented concisely, highlighting its low fees and trust-building features. The video successfully communicates the value proposition, leaving viewers with a clear understanding of COTI's role in revolutionizing payments.

22. ExxonMobil

ExxonMobil's commitment to sustainability shines through its innovative energy solutions. The video cleverly uses animation to illustrate complex processes, making them understandable for a diverse audience. The Corporate Brand Identity is subtly woven into the visuals, reinforcing the message of responsible energy production.

Clear, concise explanations of the benefits of their technology leave a lasting impression. The video's visual style is modern and engaging, making it easily shareable across various platforms. This approach effectively communicates the value proposition without overwhelming the viewer with technical details.

23. Cisco

Connecting healthcare's future through technology, Cisco's Corporate Identity Video stands out. Its simple yet engaging 2D animation style, combined with a vibrant color palette, makes complex ideas accessible. The video masterfully uses visual metaphors, such as the interconnectedness of people and the medical cross, to communicate its message.

Cisco's role in bridging disparate healthcare elements is clearly conveyed. The video's concise narration and well-paced visuals maintain viewer engagement. This is a strong example of how to effectively communicate a complex vision in a simple, memorable way.

24. Cabot Corporate Identity Video

High-impact visuals define this Corporate Identity-Oriented Video. The seamless transitions between diverse scenes€”from urban streets to renewable energy sources€”immediately establish Cabot's global reach and commitment to sustainability. A vibrant color palette and dynamic camera work, including effective use of close-ups and wide shots, enhance the viewing experience.

The video's pacing is expertly managed, keeping viewers engaged with a compelling narrative. The hexagonal motif visually unifies the diverse applications of Cabot's materials, reinforcing the brand's message.

25. CorVel Corporate Identity Motion Graphics

Sophisticated animations immediately engage viewers, showcasing CorVel's software. The video's clean design and concise messaging effectively communicate the platform's capabilities. Data visualizations and a relevant cityscape create a strong visual identity.

The Corporate Visual Identity is polished, making the software's features easily understood. Customizable dashboards and streamlined workflows are highlighted, creating a lasting impression. The video's brevity ensures viewers absorb key information quickly.

26. Calendly

Calendly's dynamic animation immediately captivates. The logo's innovative design, using shapes to represent endless possibilities, is brilliantly showcased in this Corporate Identity Vision Video. Clear UI mockups demonstrate the platform's user-friendliness.

Exponential growth is visually emphasized, further enhancing the video's impact. The concise, engaging visuals effectively communicate the platform's ease of use and new brand identity.

27. Capital One

Clever visuals propel Capital One's Corporate Identity Motion Graphics, showcasing the debit card's evolution alongside technology. The animation's bright, flat style and seamless transitions between scenes create a dynamic, engaging narrative.

Relatable scenarios, from movie theaters to mountaintop payment kiosks, highlight the card's global reach and convenience. The video's concise storytelling and modern aesthetic effectively communicate the debit card's value proposition.

28. Quantiphi

Intriguing visuals immediately draw viewers in, showcasing Quantiphi's global reach and problem-solving prowess. The Corporate Identity-Based Storytelling Video uses 3D animation to illustrate complex concepts with clarity, such as the Rubik's Cube symbolizing intricate challenges.

A fast-paced narrative effectively communicates Quantiphi's expertise in AI, ML, and data solutions across various industries. The video's impactful visuals and concise messaging leave a strong impression, prompting viewers to seek further engagement.

29. BDO

CarClarity distinguishes itself in car finance advertising by prioritizing easy understanding in its presentation. The video cleverly uses clean animations to clarify the often-complex process of online car loans. Its stress-free application and intelligent matching features are immediately apparent. This style of app ad video exemplifies effective brevity, ideally suited to engage today's mobile users seeking fast, dependable finance options. The real strength lies in its focus on the customer's advantage. Presenting features like "no impact on credit score" queries and complete online access directly alleviates common anxieties for those considering loans. CarClarity subtly transforms from just a financing provider into a valuable aid in the car purchasing experience, all within a concise video format.

30. Housing Europe Modern Corporate Identity

Housing Europe's animated corporate identity video showcases its digital solutions for the insurance industry. Clean animations and a modern color scheme effectively highlight key offerings, such as Guidewire and Zen Cloud Pro, demonstrating expertise in core modernization and cloud solutions. The video's concise visuals clearly communicate value to its target audience.

The video successfully emphasizes cost efficiency and improved customer experience through the use of icons and charts. It expertly balances showcasing the breadth of its services, from core modernization to AI-powered mobile apps, without overwhelming the viewer. This approach makes it a strong example of effective communication in a short format.

How to plan and optimize Corporate Identity Videos?

Buyer Persona Focus: "Instead of asking what the product does, ask what problem it solves." - Tony Zambito. Advids applied this wisdom for a healthcare client. Their corporate identity video focused on the emotional relief their innovative telehealth platform provided patients, rather than just its features. This empathetic approach significantly increased patient inquiries and brand trust.

Actionable: Understand target audience needs and address their pain points.

Positioning Precision: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - April Dunford. Advids leveraged this principle for a manufacturing client. Their corporate identity video clearly positioned them as the industry leader in sustainable practices, attracting environmentally conscious customers and investors.

Actionable: Clearly define your unique value proposition in the video narrative.

Value-Driven Approach: "Business is a matter of human service." - Milton Hershey. Advids applied this principle for a non-profit client. Their corporate identity video highlighted the tangible impact of their community programs, fostering deeper donor engagement and increased contributions.

Actionable: Showcase the positive impact your organization makes on people's lives.

Embrace Change: "The innovator's dilemma is that the things that make you successful today are the things that make you fail tomorrow." - Clayton M. Christensen. Advids helped a legacy retail client embrace this truth. Their corporate identity video showcased their adaptation to e-commerce and omnichannel strategies, reassuring customers and attracting a new generation of shoppers.

Actionable: Demonstrate adaptability and innovation in your video messaging.

Storytelling Power: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Bernadette Jiwa. Advids harnessed this power for a food and beverage client. Their corporate identity video told the story of their brand's heritage and commitment to quality ingredients, resonating with consumers seeking authentic and ethical products.

Actionable: Connect with your audience through compelling and authentic narratives.

Why Advids for Corporate Identity Video?

At Advids, we specialize in crafting high-quality, original Corporate Identity Videos that elevate your brand and drive business growth. Our unique blend of creative storytelling, cutting-edge technology, and a proven track record ensures your vision translates into a compelling and effective animated representation of your brand identity.

Unlocking the Power of Corporate Identity Video:

Customized Corporate Identity Video Solutions: We tailor each project, whether it's an explainer video, character animation, or any other style, to perfectly reflect your brand, style, and target audience .
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and reinforce your brand message.
Cutting-Edge Corporate Identity Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.

A Legacy of Success and Client Satisfaction:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes Corporate Identity Video truly effective.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, demonstrating our expertise across diverse industries.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to Achieving Your Vision:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision and accurately reflected in the final animation.
Strategic Communication: Open and transparent communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Corporate Identity Videos.
Specialized Corporate Identity Video Expertise: We've successfully delivered over 320 Corporate Identity Videos, demonstrating our specialized knowledge and ability to effectively communicate your brand's core values and message.


Ready to unlock the potential of Corporate Identity Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Corporate Identity Video?

A corporate identity video is a powerful marketing tool that showcases a company's unique personality, values, and offerings to a wider audience. It's a visual representation of a brand's essence, designed to create a lasting impression and build trust with potential customers.

These videos are used for a variety of purposes, including increasing brand awareness , generating leads , differentiating a company from competitors, building trust with customers, and driving sales . By creating a compelling video that captures the essence of a brand, companies can reach a broader audience, increase brand recall, build emotional connections , and drive traffic to their website.

What do top Corporate Identity Videos have in common?

Mastering corporate identity videos requires a strategic approach focusing on key elements to resonate deeply with your audience.

brand identity - Craft a distinct visual language reflecting company values, using consistent fonts, colors, and imagery.

• Target Audience - Tailor messaging to resonate with specific demographics, using insights from market research.
• visual consistency - Maintain a unified aesthetic across all platforms, ensuring brand recognition and recall.
• key value proposition - Focus on a single, powerful benefit, clearly communicating its impact on the target audience.
• company culture - Showcase authentic employee stories and interactions, highlighting a positive and inclusive work environment.
• Team Expertise - Feature key personnel , highlighting their credentials and contributions to the company's success.
• company purpose - Connect the company's mission to a larger societal goal, creating a sense of purpose and impact.
• Strategic Vision - Illustrate future plans with clear visuals and concise language, building excitement and anticipation.
• call to action - Use strong verbs and clear instructions , guiding viewers towards desired actions like website visits or contact.
• compelling story - Weave a narrative that emotionally connects with viewers, using relatable characters and scenarios.

What makes Corporate Identity Video effective?

A corporate identity videos effectiveness hinges on a strategic visual narrative that clearly communicates the companys brand, value proposition, and unique selling points . This narrative should forge an emotional connection with the audience, aligning with the brands values and employing a clear structure that builds to a compelling conclusion . A defined visual hierarchy guides the viewers eye and emphasizes key information. Visual consistency with existing brand assets is paramount for brand recognition .

In-depth target audience analysis informs the videos style, tone, and messaging, ensuring resonance. A strategically placed, clear call to action is crucial for driving engagement and desired results . The video should utilize a blend of cinematic techniques , impactful graphics , and genuine footage that reflects the brands essence. professional voiceover talent enhances clarity and professionalism.

Compelling employee narratives and case studies establish credibility and trust with viewers. A comprehensive video strategy , outlining objectives , target audience, and key messages , is paramount. The video should authentically reflect the brands unique personality and values. The videos length should be optimized for platform and audience attention spans.

How long should your Corporate Identity Video be?

Strategic video length maximizes impact by aligning content with viewer engagement and marketing goals .

Pre-production Considerations for Determining Video Length:

• What's the video's core message ?
• Who is the intended viewer ?
• How many key features are shown?
• What style best suits the brand?
• Does the narrative need brevity?
• Which platform will host it?
• What's the marketing objective?

Corporate identity video length guide

How to create Corporate Identity videos?

Craft compelling corporate identity videos that resonate deeply with your target audience and powerfully communicate your brand's essence. This strategic approach ensures maximum impact and return on investment .

• script development - Use a narrative structure that mirrors the UI's user experience. Emphasize clear, concise language.
• Visual Style Selection - Align visuals with brand guidelines and UI design . Maintain consistency across all platforms.
• Brand Storyboarding - Visualize the entire video's flow. Ensure each scene contributes to the overall narrative.
• Stakeholder Alignment - Early collaboration prevents costly revisions. Secure buy-in from all relevant departments.
• High-Quality Filming - Use professional equipment and lighting. Showcase the UI's functionality clearly.
• Compelling Editing - Maintain a fast pace to keep viewers engaged. Use transitions that are smooth and natural.
• Visual Effects Integration - Use subtle effects to highlight key features . Avoid overwhelming the viewer with excessive effects.
• Call to Action Design - Make the CTA prominent and easy to find. Offer a clear incentive for viewers to act.
• Final Video Review - Conduct multiple review sessions with stakeholders. Ensure the video meets all quality standards.

How corporate identity video examples are curated?

We dove deep into corporate identity videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic corporate identity videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and impact of the company's mission, values, and differentiators.
7.Brand Consistency Determining video alignment with existing brand guidelines and overall brand identity.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Company Culture Videos
3. Brand Story Videos
4. Mission and Vision Statements
5. Recruitment Videos

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, corporate identity videos, n=13636 videos within duration <3 minutes, across industries.