In today's saturated media landscape, a compelling corporate identity is paramount. This article presents a curated collection of 30 empowering corporate identity videos that masterfully unveil the very soul of an organization. We'll explore how these meticulously crafted narratives forge genuine connections with audiences, fostering not just brand awareness but deep-seated brand loyalty. Witness how these videos transform abstract values and mission statements into tangible, emotionally resonant experiences.
Video's role in modern marketing:
44% of marketers use short-form video, the most of any format.
Video streaming is estimated to account for 91% of global internet traffic by 2024. 36 percent of respondents said they notice video ads, and just 25 percent said they notice banners.
The efficacy of video marketing is undisputed. However, crafting a corporate identity video that truly lays bare a company's essence demands a sophisticated approach. We've assembled 30 hand-picked examples to illuminate the essential ingredients of success. These videos transcend mere corporate introductions; they offer an intimate glimpse into the heart and soul of a brand. Prepare to unlock the secrets of crafting videos that not only inform but also captivate, building unwavering trust and ultimately driving significant business growth. We'll deconstruct the innovative strategies and technical brilliance that elevate these videos from mundane to unforgettable.
High-quality medical tapes are the focus of this engaging corporate identity video. The video expertly showcases the manufacturing process, from raw materials to finished products, emphasizing BOYD's 90 years of experience and 3M Preferred Converter status. The clean aesthetic and concise messaging are highly effective.
The 3D animation clearly demonstrates the versatility of the tapes across various life stages and medical applications, including use in skin wearables. Biocompatible and easy to remove, these tapes are shown in detail, enhancing the video's impact.
What We Can Learn
Showcase the "making of" to reveal expertise; this boosts confidence in your product.
Visually engaging, the Medhost corporate identity video immediately positions itself as a supporter of healthcare professionals by using a superhero analogy. This 3D animated piece cleverly contrasts the daunting tasks of hospital administration with the streamlined efficiency offered by its integrated EHR solutions. The vibrant color palette combined with clear character design showcases a powerful message of both support and innovation.
Furthermore, the use of digital dashboards, telemedicine interfaces, and data analytics displays further enhances how Medhost solutions are designed to overcome these healthcare challenges. A clean, confident vision of Medhost is demonstrated via visual storytelling, presenting its services as essential for both present day problems and long term progress, making it an inspiring example.
What We Can Learn
Contrast "before & after" scenarios to powerfully demonstrate your value.
High-quality adhesive solutions for medical wearables are the focus of this corporate identity video. The video cleverly uses a visual journey, from initial design to final product, to showcase Boyd's manufacturing process. This approach effectively communicates the company's expertise and commitment to quality.
The seamless blend of 3D animation and real-world footage enhances viewer engagement. The video also highlights Boyd's global reach and collaboration with 3M, building trust and showcasing their position in the industry. Contact Boyd today to learn more about their services.
What We Can Learn
Highlight the problem your product solves and how it offers a superior solution, leading to conversions.
Showcasing PerkinElmer's impact, this Corporate Visual Identity Video masterfully blends historical footage with modern lab scenes. The juxtaposition of past and present, using a split-screen montage, is exceptionally well-executed, creating a powerful visual narrative. Diverse employees, scientists, and community members are featured, emphasizing the company's broad reach.
The video's strength lies in its concise storytelling. The seamless transitions and careful use of color create a cohesive and inspiring message. It effectively communicates PerkinElmer's commitment to scientific advancement for a better world, leaving a lasting impression.
What We Can Learn
Let your video's narrative naturally inspire viewers to learn more.
Clever animation and concise visuals make FinGo's corporate identity video instantly captivating. The video effectively communicates the product's core benefits: enhanced security and simplified daily life, showcasing the FinGo device in diverse settings. Visual metaphors, like hands holding the globe, cleverly convey empowerment.
The fast-paced, 2D animation keeps viewers engaged, and the implicit call to action leaves a lasting impression. The video's use of color and animation makes information easily digestible, demonstrating a strong example of a compelling explainer video.
What We Can Learn
Center your video on the user experience, creating empathy.
Quantiphi's expertise shines through in this dynamic corporate identity video. The animated icons, representing core competencies like migration and machine learning, are exceptionally well-executed, instantly conveying the company's specialized services. A global map powerfully illustrates Quantiphi's international reach.
This short video effectively communicates Quantiphi's value proposition. The clean design and fast pace keep viewers engaged, while the clear visuals leave a lasting impression. The video's concise nature makes it ideal for various platforms.
What We Can Learn
Concisely tell your brand story, inspiring connection.
Dynamic visuals immediately engage viewers in this corporate identity video. Smooth 2D animation and a vibrant color palette showcase Excellla's tech solutions, with the isometric perspective adding depth and visual interest.
The memorable pinball machine sequence, symbolizing diverse services, and the Solve and evolve tagline effectively communicate Excellla's mission to help businesses navigate the tech landscape and evolve for future challenges.
What We Can Learn
Craft a clear narrative showcasing your company's unique value, building trust.
Energy use is vividly portrayed in this captivating corporate identity video. Isometric views cleverly illustrate energy consumption in everyday scenarios, from homes to businesses, making the information instantly relatable. The animation is crisp and modern, perfectly matching the optimistic tone.
PGE's dedication to clean energy is powerfully shown through visuals of renewable energy sources and Oregon's renewable energy infrastructure. The video subtly encourages viewers to think about their energy habits, highlighting the environmental and financial benefits of conservation. This is a fantastic example of effective educational promotion.
What We Can Learn
Illustrate your impact through elegant transitions, showcasing positive change for a better future.
9. National Grid ESO Simple Corporate Identity Video
Energy sector transformation is vividly portrayed in this corporate identity video. Its bright, modern animation style makes complex concepts easily understandable, using clever visuals like a sun symbolizing the changing energy landscape. The video's narrative arc, from challenges to solutions, is engaging and memorable.
The video successfully communicates the need for digital transformation, showcasing the risks of aging technology and the benefits of AI and machine learning. The digital twin visualization is particularly effective, clearly demonstrating the value of this technology. This video is a strong example of how to communicate complex information clearly and concisely.
What We Can Learn
Bright colors and simple animation make complex ideas memorable.
Celebrating women's contributions, Geely's International Women's Day video is a visually stunning corporate identity video. The animation's vibrant colors and dynamic shapes create a powerful and memorable message. A scene showing a woman receiving an award adds a tangible element to the celebration of female achievement within the company.
The video effectively showcases the diverse roles women fill at Geely, from working collaboratively in teams to showcasing their achievements. The concise storytelling and positive tone make it a perfect example of how to create a compelling and impactful corporate video.
What We Can Learn
Tell a story. it makes your brand memorable and relatable.
This video's impactful visuals immediately engage the viewer. The animation's pastel palette and simple shapes create a tone that's both informative and emotionally resonant, making the complex journey of rare disease diagnosis relatable. It's a Corporate Identity-Oriented Video that masterfully uses visual metaphors, like the globe illustrating disease prevalence, to highlight the scope of the issue.
Sanofi Genzyme's commitment to research is clearly conveyed, making this a powerful example of corporate social responsibility. The video's concise length, approximately 1 minute 54 seconds, ensures it maintains viewer engagement without being overly long. This is a highly effective communication piece.
Noodle-making artistry takes center stage in this charming Corporate Brand Identity Video. Whimsical animation and a heartwarming story effectively communicate MCL's 60-year legacy of homemade goodness, showcasing the vast scale of their noodle production through clever visual metaphors.
The video's nostalgic aesthetic and focus on family appeal create a strong emotional connection. Beyond noodles, the video subtly hints at a broader menu, expanding the brand's image. A simple, yet effective, call to action completes this delightful piece.
What We Can Learn
Weave your brand story into visuals, building emotional connection and driving viewer loyalty.
Innovative technology takes center stage in Boyd's corporate identity video. Visually stunning 3D animation and live-action footage seamlessly blend, creating a dynamic and engaging experience that effectively communicates the company's forward-thinking approach. The video's fast pace mirrors Boyd's innovative spirit.
The strategic use of exploded views and UI elements makes complex technology accessible, appealing to potential partners and investors. This impressive visual presentation, combined with the Trusted Innovation tagline, leaves a lasting impression and implicitly encourages viewers to explore Boyd's capabilities further.
Dynamic visuals immediately engage. Colorful balls navigating a complex path brilliantly illustrate educational hurdles. This Corporate Identity Vision Video uses simple yet effective metaphors.
The video clearly communicates the benefits of partnering with the Digital Marketing Institute, focusing on student success and career transformation. A strong call to action encourages viewers to explore the partnership further.
Sharp visuals immediately engage the viewer in this corporate identity video. The animation's vibrant colors and dynamic scenes effectively demonstrate the software's seamless integration into daily life, from work to leisure. The user interface elements are cleverly incorporated, showcasing ease of use.
The video's success lies in its implicit communication of value. Smooth transitions and strategic UI elements create a compelling narrative, highlighting the software's user-friendliness and broad applications. The overall effect is memorable and impactful.
What We Can Learn
Visually demonstrate how your software solves problems, creating a desire for your product.
Intriguing visuals, like the UK map puzzle piece, immediately capture attention. This Corporate Identity Video showcases Pinkerton's innovative approach to crime risk assessment, using a fast pace to keep viewers engaged. The video is 2 minutes 13 seconds long.
The seamless blend of 3D animation and real-world footage, particularly the UK map puzzle, makes the complex Pinkerton Crime Index easily understandable. The video leaves viewers wanting to learn more about how this powerful tool can benefit their business.
What We Can Learn
Clearly illustrate your solution's impact with compelling visuals, building trust.
City planning's future, vividly portrayed. Deloitte's Corporate Identity-Driven Content Video cleverly uses 2D animation to showcase smart city solutions, targeting city officials, technology providers, and the general public. The video's clean aesthetic and concise information delivery make complex concepts easily understandable.
Isometric cityscapes and smooth transitions create a dynamic viewing experience, enhanced by a color palette emphasizing sustainability and innovation. The three-minute video concludes with a thought-provoking question, How smart is your city?, prompting reflection and engagement.
Softjourn's Purchase Control API is brilliantly showcased in this Corporate Identity-Based Storytelling Video. The video uses a simple car wash scenario to illustrate the API's functionality, targeting businesses needing control over on-demand service purchases. Clean visuals and a moderate pace make the complex process easy to understand.
The animation style and UI mockups are clear and concise, effectively demonstrating the API's features. The video successfully highlights the prevention of unauthorized spending, showcasing the API's value proposition for developers and businesses alike.
High-impact visuals propel Siemens Advanta's Explainer Corporate Identity video. The opening sequence is a masterclass in grabbing attention, while the futuristic highway imagery powerfully conveys the company's vision. Color accents strategically highlight key information, creating a memorable viewing experience.
The video's concise messaging and smooth animation ensure that the core message resonates. This blend of visual storytelling and impactful communication makes for a highly effective promotional piece.
Fast-paced visuals and a clear narrative arc make this Corporate Identity Animation compelling. The journey from ancient bartering to COTI's modern solution is engaging, effectively illustrating the problem and presenting COTI as the answer. The animation's use of color and shape is particularly effective in conveying the speed and efficiency of COTI's transactions.
COTI's benefits are presented concisely, highlighting its low fees and trust-building features. The video successfully communicates the value proposition, leaving viewers with a clear understanding of COTI's role in revolutionizing payments.
What We Can Learn
Illustrate how your product empowers users; this creates a personal connection.
ExxonMobil's commitment to sustainability shines through its innovative energy solutions. The video cleverly uses animation to illustrate complex processes, making them understandable for a diverse audience. The Corporate Brand Identity is subtly woven into the visuals, reinforcing the message of responsible energy production.
Clear, concise explanations of the benefits of their technology leave a lasting impression. The video's visual style is modern and engaging, making it easily shareable across various platforms. This approach effectively communicates the value proposition without overwhelming the viewer with technical details.
Connecting healthcare's future through technology, Cisco's Corporate Identity Video stands out. Its simple yet engaging 2D animation style, combined with a vibrant color palette, makes complex ideas accessible. The video masterfully uses visual metaphors, such as the interconnectedness of people and the medical cross, to communicate its message.
Cisco's role in bridging disparate healthcare elements is clearly conveyed. The video's concise narration and well-paced visuals maintain viewer engagement. This is a strong example of how to effectively communicate a complex vision in a simple, memorable way.
High-impact visuals define this Corporate Identity-Oriented Video. The seamless transitions between diverse scenes€”from urban streets to renewable energy sources€”immediately establish Cabot's global reach and commitment to sustainability. A vibrant color palette and dynamic camera work, including effective use of close-ups and wide shots, enhance the viewing experience.
The video's pacing is expertly managed, keeping viewers engaged with a compelling narrative. The hexagonal motif visually unifies the diverse applications of Cabot's materials, reinforcing the brand's message.
Sophisticated animations immediately engage viewers, showcasing CorVel's software. The video's clean design and concise messaging effectively communicate the platform's capabilities. Data visualizations and a relevant cityscape create a strong visual identity.
The Corporate Visual Identity is polished, making the software's features easily understood. Customizable dashboards and streamlined workflows are highlighted, creating a lasting impression. The video's brevity ensures viewers absorb key information quickly.
What We Can Learn
Showcase your company's unique personality to build genuine connections.
Calendly's dynamic animation immediately captivates. The logo's innovative design, using shapes to represent endless possibilities, is brilliantly showcased in this Corporate Identity Vision Video. Clear UI mockups demonstrate the platform's user-friendliness.
Exponential growth is visually emphasized, further enhancing the video's impact. The concise, engaging visuals effectively communicate the platform's ease of use and new brand identity.
Clever visuals propel Capital One's Corporate Identity Motion Graphics, showcasing the debit card's evolution alongside technology. The animation's bright, flat style and seamless transitions between scenes create a dynamic, engaging narrative.
Relatable scenarios, from movie theaters to mountaintop payment kiosks, highlight the card's global reach and convenience. The video's concise storytelling and modern aesthetic effectively communicate the debit card's value proposition.
Intriguing visuals immediately draw viewers in, showcasing Quantiphi's global reach and problem-solving prowess. The Corporate Identity-Based Storytelling Video uses 3D animation to illustrate complex concepts with clarity, such as the Rubik's Cube symbolizing intricate challenges.
A fast-paced narrative effectively communicates Quantiphi's expertise in AI, ML, and data solutions across various industries. The video's impactful visuals and concise messaging leave a strong impression, prompting viewers to seek further engagement.
Fast-paced editing and sleek, high-quality visuals immediately capture the viewer's attention, creating a sense of excitement and momentum around BDO. This Corporate Identity Motion effectively uses real-world scenarios, from bustling cityscapes to detailed data analysis, to depict the wide range of the companys services. The video presents a very clear brand identity.
The blend of animated graphics and dynamic live-action footage makes for a visually striking presentation. The concise text overlays, effectively communicate complex services, underscoring the companys role in helping businesses navigate the complex global economy, positioning the video as an inspiration for corporate communication and recruitement focused on attracting best talent.
Housing Europe's animated corporate identity video showcases its digital solutions for the insurance industry. Clean animations and a modern color scheme effectively highlight key offerings, such as Guidewire and Zen Cloud Pro, demonstrating expertise in core modernization and cloud solutions. The video's concise visuals clearly communicate value to its target audience.
The video successfully emphasizes cost efficiency and improved customer experience through the use of icons and charts. It expertly balances showcasing the breadth of its services, from core modernization to AI-powered mobile apps, without overwhelming the viewer. This approach makes it a strong example of effective communication in a short format.
What We Can Learn
A dynamic pace keeps viewers engaged; it ensures your message sticks and inspires action.
FAQ
How does a corporate identity video build brand recognition?
Corporate identity videos build brand recognition by consistently presenting a company's values, mission, and personality, creating a memorable impression.
How can we define our company's core values for a corporate identity video?
Defining core values involves identifying the guiding principles that shape a company's actions and differentiate it. Consider workshops and surveys to gather internal perspectives.
How do we translate our brand personality into visuals and sound for our video?
Brand personality translates into visuals through color palettes, typography, and imagery. Sound design, including music and voiceover, further reinforces the brand's character.
How can a corporate identity video attract top talent?
Attract top talent by showcasing company culture, values, and career opportunities, creating an appealing employer brand.
What narrative structure best suits our company's story for this video?
Narrative structures like chronological, problem-solution, or narrative can effectively communicate a company's story. The choice depends on the specific message and target audience.
How do we ensure authenticity in our corporate identity video?
Authenticity is key. Feature real employees, genuine stories, and accurate depictions of the company culture. Avoid overly polished or staged scenarios.
How can a company culture video strengthen internal communication?
Company culture videos improve internal communication by reinforcing shared values, celebrating successes, and fostering a sense of belonging.
What are the best practices for showcasing our company's unique selling proposition in a video?
Clearly articulate and visually demonstrate the unique selling proposition, highlighting the specific benefits and value offered to customers.
How can we use a video to differentiate our brand from competitors?
Differentiate your brand by showcasing unique aspects of your story, values, and personality that set you apart from competitors.
How do we define the scope and objectives of our corporate identity video project?
Defining scope and objectives involves outlining the video's purpose, target audience, key message, and desired outcomes.
How can we effectively showcase our company's history and evolution in a video?
Showcase company history through archival footage, interviews, and animations, creating a compelling narrative of growth and milestones.
How do we integrate our brand guidelines into the video production process?
Brand guidelines ensure consistency in visuals, messaging, and tone, aligning the video with the established brand identity.
How can a brand video be used to drive customer engagement and loyalty?
Brand videos foster customer engagement and loyalty by building emotional connections and trust.
How do we create a call to action within our corporate identity video?
A clear call to action encourages viewers to take the next step, whether visiting a website, contacting sales, or following social media.
How can we ensure our video resonates with diverse audiences?
Resonating with diverse audiences requires inclusive language, imagery, and storytelling that reflects the target market's diversity. Consider cultural nuances and sensitivities.
How to plan and optimize Corporate Identity Videos?
Buyer Persona Focus: "Instead of asking what the product does, ask what problem it solves." - Tony Zambito. Advids applied this wisdom for a healthcare client. Their corporate identity video focused on the emotional relief their innovative telehealth platform provided patients, rather than just its features. This empathetic approach significantly increased patient inquiries and brand trust.
Actionable: Understand target audience needs and address their pain points.
Positioning Precision: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - April Dunford. Advids leveraged this principle for a manufacturing client. Their corporate identity video clearly positioned them as the industry leader in sustainable practices, attracting environmentally conscious customers and investors.
Actionable: Clearly define your unique value proposition in the video narrative.
Value-Driven Approach: "Business is a matter of human service." - Milton Hershey. Advids applied this principle for a non-profit client. Their corporate identity video highlighted the tangible impact of their community programs, fostering deeper donor engagement and increased contributions.
Actionable: Showcase the positive impact your organization makes on people's lives.
Embrace Change: "The innovator's dilemma is that the things that make you successful today are the things that make you fail tomorrow." - Clayton M. Christensen. Advids helped a legacy retail client embrace this truth. Their corporate identity video showcased their adaptation to e-commerce and omnichannel strategies, reassuring customers and attracting a new generation of shoppers.
Actionable: Demonstrate adaptability and innovation in your video messaging.
Storytelling Power: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Bernadette Jiwa. Advids harnessed this power for a food and beverage client. Their corporate identity video told the story of their brand's heritage and commitment to quality ingredients, resonating with consumers seeking authentic and ethical products.
Actionable: Connect with your audience through compelling and authentic narratives.
Why Advids for Corporate Identity Video?
At Advids, we specialize in crafting high-quality, original Corporate Identity Videos that elevate your brand and drive business growth. Our unique blend of creative storytelling, cutting-edge technology, and a proven track record ensures your vision translates into a compelling and effective animated representation of your brand identity.
Unlocking the Power of Corporate Identity Video:
Customized Corporate Identity Video Solutions: We tailor each project, whether it's an explainer video, character animation, or any other style, to perfectly reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and reinforce your brand message. Cutting-Edge Corporate Identity Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.
A Legacy of Success and Client Satisfaction:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes Corporate Identity Video truly effective. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, demonstrating our expertise across diverse industries. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Approach to Achieving Your Vision:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision and accurately reflected in the final animation. Strategic Communication: Open and transparent communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Corporate Identity Videos. Specialized Corporate Identity Video Expertise: We've successfully delivered over 320 Corporate Identity Videos, demonstrating our specialized knowledge and ability to effectively communicate your brand's core values and message.
Ready to unlock the potential of Corporate Identity Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Corporate Identity Video?
A corporate identity video is a powerful marketing tool that showcases a company's unique personality, values, and offerings to a wider audience. It's a visual representation of a brand's essence, designed to create a lasting impression and build trust with potential customers.
These videos are used for a variety of purposes, including increasing brand awareness, generating leads, differentiating a company from competitors, building trust with customers, and driving sales. By creating a compelling video that captures the essence of a brand, companies can reach a broader audience, increase brand recall, build emotional connections, and drive traffic to their website.
What do top Corporate Identity Videos have in common?
Mastering corporate identity videos requires a strategic approach focusing on key elements to resonate deeply with your audience.
Brand Identity - Craft a distinct visual language reflecting company values, using consistent fonts, colors, and imagery.
Target Audience - Tailor messaging to resonate with specific demographics, using insights from market research.
Visual Consistency - Maintain a unified aesthetic across all platforms, ensuring brand recognition and recall.
Key value proposition - Focus on a single, powerful benefit, clearly communicating its impact on the target audience.
Company Culture - Showcase authentic employee stories and interactions, highlighting a positive and inclusive work environment.
Team Expertise - Feature key personnel, highlighting their credentials and contributions to the company's success.
Company Purpose - Connect the company's mission to a larger societal goal, creating a sense of purpose and impact.
Strategic Vision - Illustrate future plans with clear visuals and concise language, building excitement and anticipation.
Call to Action - Use strong verbs and clear instructions, guiding viewers towards desired actions like website visits or contact.
Compelling Story - Weave a narrative that emotionally connects with viewers, using relatable characters and scenarios.
What makes Corporate Identity Video effective?
A corporate identity videos effectiveness hinges on a strategic visual narrative that clearly communicates the companys brand, value proposition, and unique selling points. This narrative should forge an emotional connection with the audience, aligning with the brands values and employing a clear structure that builds to a compelling conclusion. A defined visual hierarchy guides the viewers eye and emphasizes key information. Visual consistency with existing brand assets is paramount for brand recognition.
In-depth target audience analysis informs the videos style, tone, and messaging, ensuring resonance. A strategically placed, clear call to action is crucial for driving engagement and desired results. The video should utilize a blend of cinematic techniques, impactful graphics, and genuine footage that reflects the brands essence. Professional voiceover talent enhances clarity and professionalism.
Compelling employee narratives and case studies establish credibility and trust with viewers. A comprehensive video strategy, outlining objectives, target audience, and key messages, is paramount. The video should authentically reflect the brands unique personality and values. The videos length should be optimized for platform and audience attention spans.
How long should your Corporate Identity Video be?
Strategic video length maximizes impact by aligning content with viewer engagement and marketing goals.
Pre-production Considerations for Determining Video Length:
What's the video's core message?
Who is the intended viewer?
How many key features are shown?
What style best suits the brand?
Does the narrative need brevity?
Which platform will host it?
What's the marketing objective?
Corporate identity video length guide
Corporate Identity Types
Video Length
Use Case
Funnel
Animated Explainer
60-90 seconds
Concisely explains complex concepts, ideal for showcasing innovative technology or processes, using engaging visuals and a clear narrative.
Awareness
Live Action
45-75 seconds
Showcases company culture, employee testimonials, or product demonstrations, using real people and settings to build trust and authenticity.
Consideration
Motion Graphics
30-60 seconds
Visually captivating, ideal for highlighting key brand messages or data points, using dynamic graphics and a fast pace to grab attention.
Awareness
Product Showcase
45-90 seconds
Demonstrates product features and benefits, using clear visuals and compelling storytelling to drive conversions, potentially incorporating 3D animation for complex products.
Conversion
Brand Story/Values Driven
1.5-2 minutes
Connects with the audience on an emotional level, using a compelling narrative to showcase company mission and values, potentially employing a cinematic style.
Consideration
How to create Corporate Identity videos?
Craft compelling corporate identity videos that resonate deeply with your target audience and powerfully communicate your brand's essence. This strategic approach ensures maximum impact and return on investment.
* Define Purpose & Audience - Focus on specific, measurable goals. Target audience research is crucial for effective messaging.
Script Development - Use a narrative structure that mirrors the UI's user experience. Emphasize clear, concise language.
Visual Style Selection - Align visuals with brand guidelines and UI design. Maintain consistency across all platforms.
Brand Storyboarding - Visualize the entire video's flow. Ensure each scene contributes to the overall narrative.
Stakeholder Alignment - Early collaboration prevents costly revisions. Secure buy-in from all relevant departments.
High-Quality Filming - Use professional equipment and lighting. Showcase the UI's functionality clearly.
Compelling Editing - Maintain a fast pace to keep viewers engaged. Use transitions that are smooth and natural.
Visual Effects Integration - Use subtle effects to highlight key features. Avoid overwhelming the viewer with excessive effects.
Call to Action Design - Make the CTA prominent and easy to find. Offer a clear incentive for viewers to act.
Final Video Review - Conduct multiple review sessions with stakeholders. Ensure the video meets all quality standards.
How corporate identity video examples are curated?
We dove deep into corporate identity videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic corporate identity videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and impact of the company's mission, values, and differentiators. 7.Brand Consistency Determining video alignment with existing brand guidelines and overall brand identity. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers 2. Company Culture Videos 3. Brand Story Videos 4. Mission and Vision Statements 5. Recruitment Videos
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, corporate identity videos, n=13636 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
