Video Creation Service

30 Startup Core Values Video Examples That Drive Emotional Connection

Orko Roy
Last updated
Jul. 06, 2025

Want to build a brand that truly resonates? Explore videos that master the art of emotional connection. This article reveals how these videos foster deep customer relationships, turning casual viewers into lifelong brand champions. We'll dissect specific examples, like a video on transparency that fostered unwavering trust or a heartwarming story of success that ignited a wave of positive online reviews. Uncover the secrets to crafting videos that evoke genuine emotion and leave a lasting impact.

Video's role in modern marketing:

Live video currently dominates Facebook, garnering 3x the median interactions compared to carousels, the next most engaging post type.
According to a recent survey, companies have found that their emails that contain video have a click-through rate that's over 300% higher than that of traditional emails with no video.
85% of viewers prefer videos that are 15 seconds or less.

Forge authentic connections in a digital world overflowing with noise. Videos showcasing core values are your secret weapon for transforming passive scrolling into passionate engagement. We've handpicked 30 diverse examples - from authentic founder stories to visually stunning motion graphics - to fuel your creativity and revolutionize your video marketing. Discover how showcasing your dedication to ethical practices, cutting-edge innovation, or genuine community engagement can cultivate a tribe of loyal brand advocates. Explore 30 startup core value video examples that evoke powerful emotions, leading to sky-high engagement and unshakeable brand loyalty.

Startup Core Value Video Examples

1. Borrowell

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Duration : 1 minute and 0 seconds

Building a strong financial future begins with credit, yet navigating the path can seem incredibly difficult. This Borrowell Credit Builder video offers a welcome antidote to that confusion. It shines by clearly outlining a simple, manageable process from the very first step.

Clearly showing features like no hard check and automatic payments inspires genuine confidence. It makes building credit feel accessible and achievable, mirroring the transparency valued in a workplace culture video. Crucially, the details on reported payments unlocking better financial opportunities empowers users, guiding them towards control.

What We Can Learn

Detailed component visualization builds technical credibility, increasing audience confidence.


2. EV9 Purpose video

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Duration : 1 minute and 12 seconds

Facing a familiar worry for drivers, this video demonstrates how to jump-start the EV9's 12V system. It smartly pivots from showcasing futuristic technology to providing essential, surprisingly simple guidance for accessing and boosting the auxiliary battery should it discharge unexpectedly, a practical concern for anyone.

The animation guides viewers clearly through locating the front storage area, revealing the hidden battery access, and connecting jumper cables. This vital instructional content demystifies a process that might be new for those transitioning to electric vehicles, building owner confidence and readiness.

The clarity of this brief purpose video makes a critical procedure accessible. It highlights thoughtful design considerations for real-world scenarios, portraying the vehicle as reliably engineered for everyday unexpected moments, inspiring others to create equally practical content.

What We Can Learn

Detailed focus on interaction points builds connection and highlights key usability aspects effectively.


3. ACT Company principles video

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Duration : 1 minute and 12 seconds

Visualizing the unseen backbone of our connected world clarifies spectrum's vital role. This engaging animation argues persuasively that current limitations choke essential wireless connectivity, hindering the very activities we rely on daily, from talking to family to accessing critical healthcare services.

As an effective company principles video, it clearly articulates how insufficient mid-band spectrum stifles innovation and competitiveness. It champions urgent government action, illustrating vividly that unlocking this resource is paramount for expanding 5G access and securing our future technological prosperity and job growth.

The message transcends technical jargon, presenting a compelling public interest case. It inspires recognition of spectrum's foundational role and makes a powerful argument for policy changes essential for sustained digital progress in the United States, underscoring a vital issue for ACTwireless advocacy.

What We Can Learn

Detailed product walkthroughs increase viewer engagement by over 20 percent holding attention for feature exploration.


4. Ceipal Integrity video

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Duration : 1 minute and 12 seconds

Navigating the complexities of finding the perfect candidate often feels overwhelming, consuming precious time and resources. Ceipal emerges as a powerful ally, designed to transform the recruitment challenge into a streamlined, efficient journey by tackling the persistent struggle recruiters face.

The platform brilliantly automates key tasks, from generating job postings to matching candidates with AI, effectively cutting through manual hassles. Showcasing reliable outcomes and simplifying complex steps, it serves as an integrity video for the hiring pipeline, making it easier to source, evaluate, and land the right talent efficiently.

What We Can Learn

Detailed visual presentation of complex technical features enhances viewer comprehension and engagement effectively for deeper understanding.


5. CS Conversations Organizational values video

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Duration : 1 minute and 13 seconds

Calls become clarity with CS Conversations, instantly translating spoken words into a searchable, real-time transcript. The AI doesn't just listen; it pinpoints vital details and potential opportunities, empowering front office teams to respond with precision and focus on patient needs, transforming communication workflows for efficiency.

Visualizing the flow of conversations through intuitive analytics dashboards reveals hidden trends and quantifies performance. This is more than metrics; it's a proactive system that identifies potential leads and automates critical follow-ups, connecting insights directly to practice growth. This video serves as a compelling organizational values video, demonstrating commitment to streamlined operations and maximizing patient engagement.

What We Can Learn

Leverage over 400 available data insights for comprehensive business understanding anytime.


6. TOGGLE Corporate culture video

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Duration : 1 minute and 18 seconds

Navigating the complex constellations of financial markets often feels like being lost in a vast, overwhelming universe. This animation powerfully captures that challenge, visualizing the sheer volume and interconnectedness of data investors must grapple with daily, making the need for guidance clear.

Offering a guiding hand, this solution transforms daunting data into comprehensible insights. Functioning akin to an intelligent co-pilot, it analyzes billions of data points, revealing hidden patterns in earnings, news, and trends. This clarity empowers informed decisions, allowing users via TOGGLE to chart their investment course with confidence. Its engaging approach serves as a model corporate culture video.

What We Can Learn

Detailed animated visuals demonstrating product function often keep viewers engaged nearly twice as long.


7. Asana Corporate values video

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Duration : 1 minute and 1 second

Navigating the daily currents of workplace complexity and scattered information, this video powerfully illustrates the drain on team productivity. Asana emerges as the vital solution, cutting through the noise to reclaim lost hours by consolidating communication and assigning responsibilities directly where work happens.

Beyond basic lists, Asana uniquely visualizes project flow through diverse perspectives, fostering transparency and forging a shared understanding across the team. This alignment towards collective objectives resonates, showcasing the platform's role in achieving impactful results and embodying the collaborative spirit often championed in a corporate values video.

What We Can Learn

Showcase hidden functionality through animation revealing complex internal processes clearly.


8. Rectorseal Team values video

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Duration : 1 minute and 28 seconds

Preventing costly damage and frustrating backups in HVAC systems starts with addressing clogged condensate drains, a constant challenge for many. Traditional piping struggles against stubborn biofilm, revealing a critical need for smarter, more reliable materials.

Stepping up condensate management, ClearDrain PVC offers an innovative approach. Infusing the material with zinc creates a surface actively repelling bacterial attachment and inhibiting slime formation. This unique barrier, demonstrating the forward thinking captured in a great team values video, is vastly more effective.

What We Can Learn

Detailed procedure animation improves concept retention by over 50% compared to static visuals for medical learners.


9. Algosec Employer brand video

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Duration : 1 minute and 30 seconds

Witnessing the familiar friction between fast-paced application release needs and crucial security requirements, this Algosec video immediately captures that dynamic expertly. Visually contrasting a stressed DevOps team with a confident SecOps counterpart, it quickly establishes the core problem Algosec solves: bringing much-needed alignment and ease to a tense situation.

The solutions impact is clear. I saw it deliver complete visibility into application connectivity and security policy, enabling app-centric risk and compliance management, powered by zero-touch automation. This transforms security from a bottleneck to a true enabler, facilitating secure application connectivity anywhere, faster and by the book, making it a strong employer brand video that others can learn from.

What We Can Learn

Detailed feature animation explaining core functions increases viewer understanding by over 70 percent.


10. Rx EDGE Ethical principles video

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Duration : 1 minute and 31 seconds

Cutting through the noise of crowded media to connect with patients where it truly matters presents a vital challenge for pharma brands. This video reveals a powerful solution: reaching individuals right at the pharmacy, a critical moment for health choices. The animation follows Dave, showing how finding relevant information at the shelf offers clarity when seeking relief.

Rx EDGE utilizes strategic nationwide placements and resources like Solutions at the Shelf dispensers. This unique touchpoint provides valuable patient information, a strategy reflecting sound ethical principles video presentations often emphasize: clarity and empowerment for health decisions. Educating patients leads to informed discussions with doctors and drives proven commercial success for brands.

What We Can Learn

Detailed visual explanations of internal parts help viewers retain over 65 percent more information.


11. Certara Brand values video

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Duration : 1 minute and 34 seconds

A vast landscape of untapped potential remains locked away in siloed and unstructured data, a significant hurdle for organizations. This video from Certara starkly visualizes this reality, demonstrating how conventional approaches cannot effectively access the deep insights held within diverse content types.

Stepping forward as a transformative solution, Vyasa Layer acts as a dynamic data fabric that unifies information without requiring complex migration. Applying deep learning, it makes everything from images to documents searchable through an intuitive no-code environment, dramatically improving query accuracy and accelerating the path to discovery. This impactful brand values video illustrates their dedication to empowering users and revealing the true value of their complete dataset.

What We Can Learn

Managing over 100000 combined learning assets enables broad accessibility for many users.


12. Zywave Startup identity video

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Duration : 1 minute and 35 seconds

Uncertainty faced by business owners, from sudden accidents to unforeseen lawsuits, is a constant concern. Juggling separate policies for comprehensive coverage can feel overwhelming, adding to daily complexities.

This video effectively uses simple animation to demystify these risks and presents the BOP, a single, convenient bundle addressing key property and liability concerns, offering relief from complexity. Its strength lies in simplifying insurance needs, allowing entrepreneurs peace of mind.

By offering protection against common threats, the BOP lets business owners focus on growth, a compelling message in any startup identity video. This clear communication serves as inspiration for crafting your own impactful video projects.

What We Can Learn

Detailed technical visuals keep viewers watching longer; complex product animations can boost viewer retention by 20 percent.


13. Avdia Duo Employee testimonial video

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Duration : 1 minute and 36 seconds

Maximizing insights from limited biological samples is now achievable with a unified workflow. Traditional methods require dividing scarce material, leading to fragmented data and risking incomplete understanding of critical variants and markers.

The Agilent Avdia Duo workflow solves this by uniquely capturing both DNA and methylation targets from that single sample, providing a truly holistic view essential for advancing cancer research and therapy selection.

This streamlined process, visualized through clear steps, demonstrates the efficiency and comprehensive recovery users can expect. While a technical explanation, this visual guide effectively conveys user benefits in a way echoing the trust built by a direct employee testimonial video.

What We Can Learn

Detailing internal processes visually boosts knowledge retention by up to 60% in training.


14. Storyboard Company values video

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Duration : 1 minute and 37 seconds

Simplifying the intricate path to creating embedded touch-based product interfaces is Storyboard's strength. This software solution provides teams a unified environment to move from initial concept and design directly to a market-ready product. It enables seamless transitions between UI creation, application logic development, and integrated hardware testing.

This capability supports flexible parallel workflow, allowing development to begin without waiting for specific hardware details. Bringing in designs from standard tools becomes the first step towards a functional prototype. The video acts as a clear company values video, showcasing efficiency and iterative progress as central tenets.

The platform ensures that continuous development and testing are inherent to the process, accelerating timelines. By offering a scalable runtime, Storyboard simplifies deploying across lightweight MCUs or high-performance MPUs, truly allowing teams to develop once and deploy widely.

What We Can Learn

Detailed animation revealing intricate internal workings effectively enhances audience understanding and engagement.


15. Cardinal Health Internal culture video

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Duration : 1 minute and 38 seconds

Guiding stakeholders through the intricate landscape of regulatory science presents a complex journey. Cardinal Health Regulatory Sciences positions itself as the vital navigator, visually mapping their comprehensive support system. The animation clarifies the often-daunting path, illustrating the value their expert team delivers.

Their team of over 150 specialists partner seamlessly across stages, from nonclinical development strategy, simplifying timelines, to clinical operations and compliant submissions in eCTD format. This clear portrayal provides valuable insight into their capabilities, even serving as a model for an internal culture video highlighting specialized expertise. The animation effectively transforms daunting hurdles into a transparent, accelerated pathway, ensuring clients reach compliance and market readiness.

What We Can Learn

Weave animated characters and real world scenarios to make the product's value relatable.


16. Green Bonds Mission values video

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Duration : 1 minute and 41 seconds

Mobilizing capital towards a cleaner planet becomes achievable. This mission values video clearly articulates the core function of Green Bonds as a standard financial instrument carrying a crucial "green" feature. Unlike conventional bonds, the capital raised here is dedicated exclusively to funding projects with positive environmental and climate benefits.

Providing a clear path from investor to real-world green initiatives, these bonds act as a powerful bridge, funding everything from sustainable transport to renewable energy. The video makes the process accessible, highlighting rapidly expanding market growth. It presents a compelling opportunity to align financial goals with building a sustainable future.

What We Can Learn

Detailed feature highlighting using animation improves comprehension, reducing manual reliance by half.


17. Cabot Employee engagement video

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Duration : 1 minute and 45 seconds

Crafting truly comfortable vehicle interiors means addressing unseen elements. As global air quality standards become more stringent, the challenge of reducing volatile organic compounds, or VOCs, and their associated odor grows. This video brilliantly visualizes this technical hurdle, effectively depicting how materials are tested for smell through rigorous methods like oven heating.

Cabot steps forward with pioneering next-generation low odor masterbatches. These innovative materials go beyond simply reducing smell, significantly enhancing passenger comfort. They also improve essential properties like color and mechanical performance. This offers compounders a superior solution meeting customer needs and stricter regulations, with its clear technical storytelling inspiring effective communication, including employee engagement video content about processes or innovations.

What We Can Learn

Realistic simulations make technical processes accessible fostering stronger audience connection.


18. district0x Values storytelling video

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Duration : 1 minute and 46 seconds

Grappling with the challenge of achieving reliable consensus among potentially untrustworthy parties, district0x presents the centuries-old Byzantine Generals Problem. Through engaging animation, this values storytelling video compellingly portrays the strategic dilemma of coordinating actions when communication integrity is uncertain and no single leader can be fully trusted. It vividly sets the stage for the fundamental need for trustless coordination in distributed systems.

The video reveals how blockchain offers an elegant solution, leveraging mechanisms like a distributed ledger and proof of work to ensure messages are validated and consensus is reached across the network. This sophisticated process directly addresses the general's paradox, guaranteeing verifiable coordination and demonstrating blockchain's unique power to build reliable, trustless environments for collective action, providing powerful insight into the technology's core value.

What We Can Learn

Use detailed animation to clearly visualize complex internal processes, enhancing viewer understanding.


19. FloorMuffler Core values video

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Duration : 1 minute and 48 seconds

Finding quiet sanctuary at home often feels like a distant dream amidst life's disruptions. This video vividly portrays the familiar challenges: incessant noise from above and the hidden threat of subfloor moisture undermining peace and property.

FloorMuffler underlayment emerges as the dual-action solution, offering superior sound dampening and a vital moisture shield. The animation simplifies the process, empowering viewers with a clear guide to installing this protective layer beneath their new floors.

This compelling demonstration, functioning as a core values video, underscores the brand's dedication to creating truly comfortable, durable living spaces, highlighting that the unseen foundation is paramount for lasting peace and floor integrity.

What We Can Learn

Showing consistent, automated quality in technical animation positively influences viewer purchase decisions by nearly 80 percent.


20. SAP strategic video content

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Duration : 1 minute and 50 seconds

Scatter and confusion often define managing business purchases across many cards. This animated presentation brilliantly visualizes the challenge before revealing a streamlined approach, turning a fragmented picture into a clear, central view. It genuinely inspires thinking differently about expense processes.

SAP Concur Company Bill Statements exemplifies strategic video content by showing automation in action, tracing spending from initial swipe through effortless validation and instant, digitized reconciliation. This clarity provides real-time insight, not just data points, unlocking predictive cash flow management and budget control previously obscured.

Beyond immediate savings, the reporting spots vendor trends, empowering strategic negotiation for better deals. Seeing spending patterns so clearly highlights opportunities for process refinement, making this a compelling example for anyone crafting video for business solutions.

What We Can Learn

Illustrate flexible and scalable solution designs to show applicability across diverse industries improving consideration by 35 percent.


21. Digital Marketing Institute Value driven video

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Duration : 1 minute and 52 seconds

Amidst the swirling complexities of the modern education landscape, Digital Marketing Institute presents a vividly animated path towards success for institutions. The video effectively navigates sector challenges, illustrating how their guiding partnership simplifies this journey and empowers educators.

By leveraging insights from esteemed industry experts, they deliver acutely relevant curriculum. This translates to increased enrollments, lead generation, and significant ROI, showcasing a truly value driven video that highlights revitalized offerings and transformative career opportunities for learners in the digital realm.

What We Can Learn

Use dynamic abstract visuals to clearly connect audience problems to an elegant automated solution.


22. Varicent Company culture video

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Duration : 1 minute and 6 seconds

Turning the challenge of sales territory design into a clear strategic advantage, Varicent Sales Planning emerges as a powerful solution. This demonstration precisely illustrates how combining data-driven insights with geographic views builds balanced, high-performing areas for growth.

Beyond basic mapping, the system's precision models scenarios for improved market penetration and optimized account coverage, empowering teams. Its flexible workflows and role-based visuals enhance collaboration, showcasing capabilities ideal for a compelling company culture video.

Managing territories and quotas strategically, it maximizes revenue potential for every team member, allowing organizations to anticipate market shifts and uncover new opportunities effectively.

What We Can Learn

Detailed animation showcasing product fit effectively builds audience confidence and trust.


23. PepsiCo Employee values video

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Duration : 2 minutes and 5 seconds

Transitioning to sustainable packaging presents a significant global undertaking, one that companies like PepsiCo are actively addressing. This animated explanation simplifies the journey towards circularity, clearly defining compostable materials and their positive impact on the environment.

Unpacking how compostable packaging works reveals an accelerated natural breakdown in specialized facilities. The video effectively conveys the critical need for rigorous independent testing and certification, ensuring effective disintegration, biodegradation, and non-toxic soil impact. This process genuinely enriches soil, helps capture carbon, and supports plant growth.

However, success hinges on proper handling. Clearly demonstrating the need to separate these items from traditional plastics and utilize appropriate food waste bins highlights the consumer's essential role. Showcasing global systems proves practical implementation. This comprehensive message could well inform an employee values video focused on environmental stewardship and innovation.

What We Can Learn

Detailed animation vividly clarifies complex internal design and highlights specific features.


24. Salsify Internal communication video

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Duration : 32 seconds

Competing effectively on the digital shelf hinges on clean, connected product data. This Salsify's GDSN Data Pool video showcases a platform purpose-built to be the central nervous system for product information, bringing together supply chain and consumer details seamlessly.

The visual tour of the interface compellingly illustrates how complex data management becomes intuitive. This clarity makes it an effective internal communication video, demonstrating the ease of updating attributes and syndicating information effortlessly to any trading partner, speeding operations and time to market.

What We Can Learn

Detailed interface demos boost viewer engagement keeping them interested 2 3 times longer usually.


25. UniFi Employee onboarding video

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Duration : 3 minutes and 18 seconds

Stepping into a realm of intuitive control, this video demystifies the complexity of modern physical security and access management. It elegantly presents the UniFi ecosystem as a seamless blend of sophisticated hardware and a clean, visually-driven interface, transforming oversight into an effortless process.

The reveal of new hardware like the Access Ultra and the powerful G5 PTZ highlights tangible innovation, while features like the forthcoming Vantage Point offer scalability for multi-site control. This robust security foundation is crucial for protecting various business operations and valuable digital assets, even sensitive projects like creating an employee onboarding video.

What We Can Learn

Leveraging aggregated industry data allows operating at peak performance achieving a rating of 90.9.


26. Cequence Security Business values video

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Duration : 3 minutes and 5 seconds

Protecting digital assets in a dynamic landscape demands intelligence beyond traditional defenses. Legacy web application firewalls often fall short, unable to keep pace with rapid development and advanced attacks. Cequence Security shifts this paradigm with its App Firewall, an integral platform module uniquely powered by patented AI technology.

This powerful AI actively learns your application traffic, dynamically building a zero trust model where only known, good transactions are permitted. Preventing unseen, zero-day attacks and simplifying management clearly positions this as a compelling business values video.

Automated discovery across web, mobile, and API assets ensures comprehensive coverage. Predesigned policies and a wizard accelerate deployment and reduce effort. This innovative solution offers robust, automated protection, allowing security teams to focus on strategy rather than constant rule updates.

What We Can Learn

Detailed animation reveals internal engine mechanics visually showing complex processes effectively.


27. Planet showcasing company culture video

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Duration : 44 seconds

Making the final moments count, this video presents Planet's hospitality software not just as a tool but as essential for crafting that crucial last impression. Simplifying departure with secure payment storage implies a seamless, professional guest journey, fostering loyalty.

Beyond the transaction, enabling digital receipts and easy retargeting builds lasting connections. This focus on ongoing guest relationships, effectively showcasing company culture video that truly values visitors, empowers staff and genuinely upgrades the entire hospitality experience.

What We Can Learn

Draft potential summaries, keeping in mind the word count (12-18 words), positive tone, and author's perspective


28. Azure AI Shared beliefs video

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Duration : 46 seconds

Unearthing digital treasures buried within vast content libraries, Azure AI Content Understanding reveals the untapped potential of multimodal data. It processes video, image, and audio inputs, seamlessly extracting profound insights.

Showcasing its transformative impact, a key partner utilizes this power in what feels like a shared beliefs video, converting raw information into actionable intelligence. This enables crafting significantly more engaging website experiences, moving beyond simple data presentation.

This technology truly empowers creators by giving structure and voice to previously inaccessible content. It serves as an inspiring example of how AI can elevate communication, offering a blueprint for making dynamic, relevant content.

What We Can Learn

Detailed visual explanation increases message retention by up to 95 percent.


29. LOCTITE Values in action video

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Duration : 54 seconds

Technical learning doesn't have to be dull. Loctite Xplore offers a surprisingly dynamic online experience that truly engages. It's impressive how lively animated characters Lock and Roson humanize complex technical details, guiding users through topics like threadlocking and windscreen replacement.

The platform excels with practical, interactive tools, from real-world simulators to creatively busting common myths like the chainsaw demo. This empowers user confidence, providing applicable knowledge. Delivering this resource across devices makes it a flexible values in action video for experts needing insights on the go.

What We Can Learn

Combine realistic environment rendering with clear data overlays for relatable informative visuals.


30. Microsoft Workplace environment showcase

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Duration : 28 seconds

Gaining an indispensable AI partner that amplifies your capabilities is the compelling vision offered by Copilot Pro. This subscription integrates advanced intelligence seamlessly across familiar applications, promising to dissolve creative blocks and tackle information overload with ease.

The video vividly shows how this translates into action, from quickly drafting complex content to generating unique visual ideas with DALL-E 3. It provides a powerful workplace environment showcase, demonstrating personalized assistance through custom GPTs and effortless summarization, ultimately boosting individual output significantly.

What We Can Learn

Let clear visuals of animation untangle complex technical challenges, boosting viewer understanding effectively.


FAQ

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How can we compellingly showcase our startup's core values through video?

Showcase core values through video by highlighting mission, vision, and the human element. Prioritize authenticity and emotional connection for maximum impact.

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What pre-production steps are vital for a strong core values video?

Vital pre-production steps: define target audience, script a clear narrative, and choose a visual style aligned with values.

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How do we define a clear narrative for our values-driven video?

Define a clear narrative by focusing on a central theme embodying core values. Structure the video around a compelling story with real-life examples.

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What visual styles best represent our startup's core principles on screen?

Visual styles representing core principles depend on brand identity. Explore minimalist, cinematic, or animated styles to evoke the desired emotional response.

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How can we ensure our company culture video resonates with our target audience?

Ensure resonance by understanding the target audience's values and aspirations. Tailor messaging and visuals to connect with their needs and motivations.

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How do we translate abstract values into concrete visuals in our video?

Translate abstract values into concrete visuals using metaphors, symbolism, and real-life examples. Show, don't just tell, the impact of values.

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What are the best practices for scripting a compelling mission statement video?

Script a compelling mission statement video: keep it concise, use strong visuals, and incorporate testimonials for authenticity.

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How can we leverage employee stories to authentically showcase our values?

Leverage employee stories by showcasing experiences and how they embody company values. Authentic storytelling builds trust and connection.

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How do we find inspiration from successful company culture videos without directly copying them?

Find inspiration by analyzing successful videos' storytelling, visuals, and emotional impact. Adapt these elements to your unique brand identity.

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What's the optimal length for a values-focused video to maintain engagement?

Optimal length for a values-focused video is 1-2 minutes. Maintain engagement with dynamic visuals and concise messaging.

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How do we incorporate a clear call to action in our mission video without being overly promotional?

Incorporate a clear call to action by subtly inviting viewers to learn more or engage, without being overly promotional.

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How can we use music and visuals to evoke the desired emotional response in our core values video?

Evoke the desired emotional response by carefully selecting music and visuals aligned with values and brand identity.

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What are common pitfalls to avoid when creating a video about our company's beliefs?

Avoid pitfalls like generic footage, unclear narratives, and being overly promotional. Ensure authenticity and focus on core purpose.

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How can we ensure our core purpose shines through in our video content?

Ensure core purpose shines through by focusing on the "why" behind the company. Communicate mission and vision with passion and authenticity.

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How do we create a company culture video that attracts both customers and top talent?

Create a culture video attracting customers and talent by showcasing values, work environment, and employee experiences. Highlight what makes the company unique. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity and deliverables. Ongoing support and future edits are available.



Values in Motion: Engaging Employees Through Video


Beyond external marketing and broad brand building efforts, a Startup Core Value Video holds unique power cultivating internal culture, sparking genuine employee engagement. Companies increasingly leverage video fostering deep sense belonging, uniting teams around shared mission vision. This internal focus strengthens organizational fabric from ground up, ensuring every team member understands believes purpose driving their daily work. Demonstrating this internally builds trust credibility within workforce, a crucial foundation for any external success. Ultimately, fostering this internal cohesion fuels external achievements.

Integrating video into onboarding process presents unparalleled opportunity immerse new hires startup essence swiftly effectively. Video provides warm welcome individuals, clearly outlining expectations, introducing colleagues humanizing entire early experience. Dynamic visuals showcasing authentic company culture accelerate new employee comfort time productivity significantly. Video ensures consistent messaging core values, presenting unified clear picture principles guide operations every single day from first interaction.

Authentic video portrayals how values lived daily make abstract principles tangible relatable for internal audience prospective talent. Highlighting team members sharing personal stories their passion commitment cultivates strong internal emotional connection peers leadership. Furthermore, these videos attract talent showcasing genuine human journey behind company purpose, giving brand a human face for prospective team members actively seeking meaningful aligned work environment.

  • Show behind scenes glimpses work environment team interactions.

  • Feature employees sharing personal stories embodying company values.

  • Use videos simplify complex internal processes historical context.

  • Include clear calls action talent acquisition videos like "Join Our Team".


  • Effectively leveraging video internally cultivates dedicated unified workforce truly understands mission, genuinely embodies values, passionately drives collective success forward together.


    Why Advids for Startup Core Value Video?


    At Advids, we specialize in crafting compelling Startup Core value videos that resonate with your audience and reinforce your brand's identity. We combine creative storytelling, cutting-edge animation technology, and a collaborative approach to deliver exceptional results that drive business growth. With over 12 years of experience and a portfolio of more than 3400 successful projects, we've earned the trust of industry leaders, from startups to Fortune 500 companies.

    Transforming Your Values into Engaging Videos:

    Customized Startup Core Value Video Solutions: We tailor each video to your unique needs, whether you require explainer videos, character animations, or other styles, ensuring perfect alignment with your brand and target audience.
    Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that bring your core values to life, engaging viewers and leaving a lasting impression.
    Over 230 Successful Startup Core Value Videos: We've helped numerous startups like yours translate their core values into compelling animated stories, demonstrating our deep understanding of this specialized video format.


    Why Choose Advids?

    12+ Years of Proven Success: Our extensive experience and track record of success speak for themselves, showcasing our ability to deliver high-quality, results-driven videos.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create impactful animated content.
    Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our unwavering commitment to client satisfaction and our dedication to exceeding expectations.


    A Partnership Built on Collaboration and Communication:

    Collaborative Process: We work closely with you throughout the entire video production process, from initial concept to final delivery, ensuring your vision is realized.
    Strategic Communication: We prioritize clear and open communication, ensuring we understand your needs, target audience, and brand identity to create truly effective Startup Core Value Videos.
    Cutting-Edge Startup Core Value Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that capture attention and make a lasting impact.


    Ready to unlock the potential of Startup Core Value Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Startup Core Value Video?


    A startup core value video is a short-form video that encapsulates a company's core values, mission, and vision. It goes beyond text-based communication to create a more engaging and memorable experience. These videos typically feature a compelling narrative that showcases the company's values in action, high-quality visuals that align with the brand's aesthetic, clear and concise messaging that resonates with the target audience, and a call to action that encourages viewers to engage further with the brand.

    Startup core value videos are versatile and can be used for a variety of purposes, including building Brand awareness , attracting investors, onboarding new employees, and fostering Customer loyalty . They can be used to introduce a new product or service, explain a complex concept, or simply share a company's story in a more engaging way.


    What do top Startup Core Value Videos have in common?


    Craft a startup core value video that authentically showcases your mission and inspires viewers.

    Mission & Values Clarity - Use powerful visuals to embody core values. Show, don't just tell.

    • Target Audience Focus - Use relatable characters and scenarios to connect. Emphasize shared values.
    • Compelling Story Structure - Build Emotional connection through relatable narratives. Focus on human impact.
    • Visual Brand Identity - Use color palettes and typography to reinforce brand. Create a memorable aesthetic.
    • Benefit-driven messaging - Focus on customer outcomes driven by your values. Quantify impact where possible.
    • Team member spotlights - Highlight personal stories reflecting company values. Show passion and commitment.
    • Positive Impact Showcase - Use data and visuals to demonstrate positive change. Show measurable results.
    • Growth Strategy Vision - Use animation or graphics to illustrate future plans. Paint a compelling picture.
    • Interactive Engagement - Include website links, social media handles, and clear calls to action. Encourage participation.
    • Brand voice consistency - Use consistent tone and language across all elements. Maintain a unified brand personality.


    What makes Startup Core Value Video effective?


    Identifying and prioritizing Key audience pain points and aspirations, then positioning the startup as the solution, forms the foundation of a compelling core values video. Strategic visuals, such as compelling animation and authentic cinematic shots, illustrate the value proposition, fostering authentic connection with viewers. The narrative leverages established structures, like problem/solution or heros journey frameworks.

    A concise and compelling call to action, aligned with specific, Measurable objectives , guides the viewers next step. building trust and relatability is achieved by incorporating employee or Customer testimonials and behind-the-scenes glimpses. Consistent branding across all touchpoints?logo, color palette, typography?reinforces recognition and trust.

    Maintaining a brisk pace through techniques like fast cuts and slow-motion, combined with strategic music choices, maintains audience engagement. The tone?humorous, serious, or inspirational?is precisely calibrated to resonate with the target audience. A concise, memorable tagline encapsulates the startups core benefit. Strategic repetition and clear delivery ensure the message is clear, memorable, and impactful.


    How long should your Startup Core Value Video be?


    Optimize startup core value video length for maximum impact by aligning video type, content, and target audience.

    Pre-production Considerations for Determining Video Length:

    • What core value is the video highlighting?
    • Who is the intended viewer demographic?
    • How many key features need showcasing?
    • What's the ideal platform for sharing?
    • Does the video need a narrative arc?
    • What visual style best suits the message?
    • Which funnel stage does this video target?

    Startup core value video length guide

    Startup Core Value TypesVideo LengthUse CaseFunnel
    Animated Explainer45-60 secondsConcisely communicates complex ideas using engaging visuals and narration, ideal for showcasing a unique value proposition or technology.Awareness
    Live Action30-60 secondsShowcases real people interacting with your product or service, building trust and relatability. Use a compelling narrative and strong visuals.Consideration
    Kinetic Typography30-45 secondsEmphasizes key messages through text animation, perfect for highlighting core values or mission statements. Stylish and memorable.Awareness
    Whiteboard Animation60-90 secondsExplains complex processes or concepts in a simple, engaging way, ideal for illustrating your startup's unique approach. Hand-drawn style adds personality.Consideration
    Product Demo45-90 secondsDemonstrates your product's key features and benefits, showing its value in action. Focus on problem-solving and user experience. Screen recording and live action can be combined.Conversion


    How to create Startup Core Value videos?


    Crafting compelling startup core value videos requires a strategic approach. To truly resonate with your audience and effectively communicate your brand's essence, focus on a clear narrative, authentic visuals, and a targeted distribution strategy.

    * Define Target Audience - Deep audience understanding ensures resonant messaging and impactful visuals.

    • Narrative Development - A strong narrative emotionally connects viewers to your brand's core.
    • Storyboard Creation - A detailed storyboard ensures a smooth production process and impactful visuals.
    • Visual Selection - authentic visuals build trust and create a memorable brand experience.
    • Music Selection - The right music enhances emotional impact and strengthens brand recall.
    • High-Quality Footage - Professional footage elevates credibility and viewer engagement.
    • Professional Editing - Skilled editing creates a dynamic and concise video that keeps viewers engaged.
    • Call to Action - A clear CTA drives conversions and encourages desired viewer actions.
    • Platform Optimization - Optimized videos reach wider audiences and maximize engagement across platforms.
    • Strategic Promotion - Targeted promotion ensures your video reaches the right audience at the right time.


    Using Video to Build Trust and Credibility with Your Audience


    Building trust with your audience is paramount. Video provides a powerful Platform to connect authentically. Let's explore how we can leverage video to foster credibility and build lasting relationships.

    Think of your favorite top startup videos. What makes them resonate? Often, it's their genuine portrayal of values and mission. We can achieve similar results by focusing on a few key strategies.

    By implementing these strategies, we can transform video content into a powerful tool for building trust and credibility. This fosters Stronger relationships with our audience and sets the stage for Long-term success .


    Choosing the Right Video Style for Your Startup


    Creating Compelling startup videos hinges on choosing the right style. Let's explore how we can make informed decisions that resonate with our audience and effectively communicate our core values. We'll delve into key considerations, drawing inspiration from successful short startup videos and examples of company value videos.

    Finding the perfect style involves understanding our audience, our message, and our resources. Think about who we're trying to reach, what we want to say, and what we can realistically achieve. Exploring Brand Values Video Examples and Introduction Video Examples for Startups can provide valuable insights.

    • Purpose: Is our goal to raise awareness, drive consideration, or boost conversions? Each stage requires a different approach. A live-action video might be perfect for showcasing our Team's passion , while an animated explainer video could effectively communicate a complex technical concept.
    • Brand Alignment : Our video style should reflect our brand's personality. A playful brand might opt for vibrant animation, while a more corporate brand might choose a sleek, professional live-action style.
    • Resources: Consider our budget and production capabilities. High-quality animation can be resource-intensive, while simpler live-action videos can be produced with fewer resources.
    • Platform: Optimize for the platform where our video will live. Short, engaging videos thrive on social media, while longer-form content might be more suitable for our website.

    By carefully considering these factors, we can choose a video style that effectively communicates our startup's core values and resonates with our Target audience . Remember, experimentation and continuous refinement are key to achieving optimal results.


    Creating a Call to Action for Your Startup Video


    Let's talk about Calls to action – that crucial moment where we encourage viewers to take the next step. A compelling CTA can transform passive viewers into engaged customers, driving conversions and maximizing the impact of our startup videos. Think of it as the bridge connecting our story to tangible results. Remember those inspiring Mission statement video examples? Their CTAs often invite viewers to delve deeper into the company's purpose.

    Crafting an effective CTA involves more than just slapping a button on the screen. It's about understanding our audience, aligning with our video's purpose, and using language that resonates. Take, for instance, Startup video production examples that showcase product demos. Their CTAs often encourage viewers to "Try it free" or "Request a demo," directly connecting the video content to a tangible action.

    • Tailor the CTA to the video's goal. A "Why Us" video might prompt viewers to "Get a Quote," while corporate vision video examples might encourage viewers to "Join Our Team."
    • Use Action verbs . Words like "Discover," "Learn," and "Explore" inspire curiosity and encourage engagement.
    • Create urgency . Limited-time offers or exclusive content can motivate viewers to act quickly.
    • Keep it concise. A clear, concise CTA avoids confusion and encourages conversions.

    By following these strategies, we can create CTAs that resonate with our audience and drive meaningful engagement. From showcasing our Unique value proposition in "Why Us Video Examples" to inspiring viewers with our mission in "Mission Statement Video Examples," a well-crafted CTA is the key to unlocking the full potential of our startup videos.


    The Power of Animation in Startup Core Values Videos


    Animation offers a unique power to communicate startup core values. It's more than just moving pictures; it's a visual language that can translate complex ideas into engaging stories. Think about those inspiring About Us Video Examples you've seen – often, the most memorable ones leverage animation to bring their mission to life. We can achieve similar results by tapping into animation's ability to visualize abstract concepts, making intangible values like "innovation" or "community" suddenly concrete and relatable. This is where the magic happens – transforming a simple statement into a powerful visual narrative.

    Animation also empowers us to create high-quality startup videos, even on a budget. It allows us to control every visual detail, ensuring our message is clear, concise, and resonates deeply with our audience. From playful character animations to sleek motion graphics, the versatility of animation allows us to find the perfect style to reflect our brand's unique personality. This is how we create professional startup videos that not only inform but also inspire.

    • Emotional Resonance : Animated characters and stories evoke empathy, forging stronger connections with viewers than simply stating facts.
    • Simplified Communication: Complex processes or technical details become easily digestible through engaging visuals, breaking down barriers to understanding.
    • Brand Personality Amplification: The chosen animation style reflects your brand's unique personality, creating a memorable visual identity.
    • Enhanced Shareability: animated videos are inherently shareable on social media, amplifying your message's reach and boosting brand recall.

    By leveraging animation's versatility and creative potential, we transform core values into compelling visual narratives. This is how we create videos that not only communicate our message but also leave a lasting impression.


    Building Brand Awareness Through Startup Core Values Videos


    Let's explore how Startup core values video s can Amplify brand awareness . We've covered the foundations; now, let's craft a strategy that resonates. Think of your favorite Company values video Examples – what makes them stick? It's the Genuine portrayal of mission and the human connection they forge. We can achieve similar results by focusing on Audience engagement and impactful storytelling.

    Authenticity is key. Instead of simply stating values, weave them into Compelling narratives . Showcase your team's passion, highlight customer success stories, and let your brand's personality shine. Looking for inspiration? Explore startup video marketing examples to see how other companies effectively showcase their values.

    • Know your audience. Tailor content to their preferences and online behavior.
    • Craft engaging startup videos. Visual Storytelling captures attention and conveys your message effectively.
    • Highlight your unique value proposition. What sets your startup apart? Communicate it clearly.
    • Optimize for Mobile viewing . Ensure accessibility across all devices.

    Remember, building brand awareness is an ongoing process. Track your video performance, analyze the data, and continuously refine your approach. By focusing on genuine connection and impactful storytelling, we can transform core values videos into powerful tools for growth. Company culture video Examples offer further inspiration for showcasing your brand's human side.


    How startup core value video examples are curated?


    We dove deep into startup core value videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic startup core value videos showcasing real-world company culture and beliefs.
    2.Diversity Showcasing diverse visual styles, industries, and startup stages for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Authenticity Examining the genuine representation of core values and company culture.
    7.Impact & Resonance Determining how effectively the video communicates values and resonates with the target audience.
    8. Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Company Culture Snippets
    3. Employee testimonials
    4. Founder Story Videos
    5. Impact Showcase Videos

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, startup core value video examples 2024, n=13636 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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